The Brand Scientist

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It's difficult to find podcasts with depth on the science of brand. Baaghil, the most notable name on brand in the Middle East, will share fundamentals on brand science, tips, and futurist business ideas. If you are a brand practitioner, founder, C Suits, or simply a brand lover, this podcast is for you.

Said Baaghil


    • Oct 18, 2024 LATEST EPISODE
    • monthly NEW EPISODES
    • 17m AVG DURATION
    • 88 EPISODES


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    Latest episodes from The Brand Scientist

    Othaim Market's Brand Dilution ( A lesson in how not to expand)

    Play Episode Listen Later Oct 18, 2024 4:54


    In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this strategy is a textbook case of brand dilution, how it's confusing the market, and what Othaim should do to save itself before it's too late. If you want the brutal truth about what's wrong with Othaim Market's approach, this is the episode you need to hear.

    The OneWord Model

    Play Episode Listen Later Oct 14, 2024 4:19


    In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand's singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand clarity by centering on one word that defines their essence, building stronger relationships with customers, and ensuring consistency across every stage—from product creation to customer retention. Join me as I share insights on how this approach can transform not only your brand strategy but also elevate customer experiences to new heights.

    Brand Clarity

    Play Episode Listen Later Jul 4, 2024 11:13


    Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand's essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions. From industry giants like Apple and Nike to regional leaders such as Almarai, learn how these brands leverage clarity to stand out in competitive markets. Dive into actionable insights and case studies that showcase the impact of clarity on brand identity and consumer loyalty. Visit Baaghil Brand Advisory (http://www.baaghilbrandadvisory.com) to delve deeper into mastering your brand's clarity and unlocking its full potential.

    The Rise of AI and Personal Brand.

    Play Episode Listen Later Mar 25, 2024 10:28


    Welcome to *Brand Scientist*, the podcast where we explore the science behind building and managing great brands. I'm Baaghil, your host and brand scientist. In today's episode, titled "AI and Personal Brand," we're delving into a fascinating topic at the intersection of artificial intelligence and personal branding. We'll be discussing how the landscape of branding is evolving, particularly the shift from organizational branding to personal branding. As individuals increasingly become brands themselves, showcasing their skills and expertise, we'll explore the key skills, especially soft skills, that are essential for personal branding success. Additionally, we'll examine the role that AI is playing in this transformation, from automating tasks to providing valuable insights into audience preferences. Whether you're an entrepreneur, freelancer, or simply interested in enhancing your personal brand, join me as we uncover the strategies and insights that will help you thrive in this new era of brand.

    Visualizing Success: The Power of Business Models and Brand Strategy

    Play Episode Listen Later Dec 25, 2023 9:52


    I appreciate business models and brand strategy more when they're not just written down but visualized. They take on a tangible reality in your mind before you launch your business or introduce your brand. This has consistently proven effective for me. The crucial aspect is the realism. If your business model lacks coherence or a logical progression reflecting its purpose and direction, it won't succeed. Simply having it on paper without visualization doesn't make it a reality. Similarly, for a brand, if you can't picture the idea and its unique values as a concept that personifies the business, the true essence won't materialize. Visualizing the concept in your mind before the launch is key. It allows you to lead the journey with a clear sense of purpose.

    Rebrand Vs Repositioning

    Play Episode Listen Later Oct 6, 2023 16:01


    Discover why a brand is at the heart of a business, not merely an aspect of marketing. Beware that terms like "rebrand" and "rebranding" can sometimes be used by branding agencies to extract extra fees. If you're unsure about how brand operates, consider enlisting the expertise of a professional to provide guidance before you invest your hard-earned efforts into it.

    "Navigating the Brand Journey: Unveiling the Value Chain and Customer Experience"

    Play Episode Listen Later Aug 25, 2023 5:55


    Welcome to "Navigating the Brand Journey," the podcast that delves deep into the intricate world of brand. In each episode, we unravel the dynamic interplay between the value chain and the customer experience, shedding light on how these crucial elements shape the identity and success of brands. Join us as we explore the strategies, insights, and stories that drive brands forward and create meaningful connections with customers. Get ready to embark on a journey of discovery, where we uncover the secrets behind building remarkable brands that resonate and thrive in today's ever-evolving landscape.

    What motivated me to write my book the origin?

    Play Episode Listen Later Mar 9, 2023 21:05


    Once you hide your origin you intend to lie about everything

    An interview with Rayanah Alhussaini who took my personal brand program

    Play Episode Listen Later Feb 26, 2023 17:19


    This twenty five years old Saudi who works as a talent accusation analyst is the future of HR. At Twenty five she's turning heads at work and with her stakeholders. Listen for yourself and judge

    Dr Mohamed Hafiz Brand Journey

    Play Episode Listen Later Feb 17, 2023 17:30


    An interview with Mohamed Hafiz who to my personal brand program.

    Race and citizenship are two different things.

    Play Episode Listen Later Jan 24, 2023 19:44


    Let's learn why everyone needs to remain authentic to his brand.

    The Personal Brand Stories of 2022

    Play Episode Listen Later Jan 19, 2023 13:58


    Listen to the stories of those who took my program.

    Personal Brand in the era of ChatGPT ( Ai)

    Play Episode Listen Later Jan 12, 2023 6:24


    Ai will take over all the basic work and as a subject matter expert, you need your personal brand.

    Eradicate Fear!

    Play Episode Listen Later Dec 4, 2022 6:46


    Fear is the enemy of brand growth.

    The Power of Personal Brand

    Play Episode Listen Later Oct 25, 2022 10:28


    Please listen to this episode and find out the truth.

    Battle the Myth

    Play Episode Listen Later Oct 24, 2022 8:14


    Brand misconception is a long battle and probably an endless battle but we must continue to raise awarness.

    The School of FMCG marketing.

    Play Episode Listen Later Sep 6, 2022 6:48


    You cant approach all industries through one school of Marketing, listen to this episode and learn the differences.

    Why do most startups suffer on brand? I found the solution.

    Play Episode Listen Later Jul 22, 2022 8:45


    Find the key reasons why most startups and SMEs fail on brand.

    Brand Strategy for Startups

    Play Episode Listen Later Jul 19, 2022 9:18


    Most startups can't afford brand experts. So what's the solution? In this episode, Baaghil explains ways to endure such problems and how to work with a brand strategy expert.

    Celebrate who you are ( Personal Brand)

    Play Episode Listen Later Jul 17, 2022 6:20


    You are much greater than the title you carry or the place you graduated from.

    A personal brand is far more important than ever.

    Play Episode Listen Later Jul 3, 2022 8:24


    In a crowded digital world, you are followers of those who claim to be a brand. You are the source of their equity and income, why not you? Time to change this narrative.

    It's not the size of your social followers that determines your personal brand, it's you.

    Play Episode Listen Later May 24, 2022 6:40


    I often hear that you need to be pretty to be a brand. It's false, you need values that impact others to become a brand. Listen to this episode.

    Personal Brand " Avoid the Clutter"

    Play Episode Listen Later May 23, 2022 5:30


    If you continue to think that a personal brand is aesthetic, you'll fail. Listen to this episode and share to spread the right knowledge.

    Personal Brand Era

    Play Episode Listen Later Feb 21, 2022 8:15


    If you think you'll wait to build your personal brand think again, it's getting hard out there.

    Authenticity

    Play Episode Listen Later Jan 31, 2022 8:09


    Personal Brand is not showbiz requires great commitment and change. Listen to this episode.

    Your Personal Vision

    Play Episode Listen Later Jan 23, 2022 9:26


    Time to invest in you and set yourself free!

    Innovate and Sustain

    Play Episode Listen Later Jan 22, 2022 7:52


    If you innovate, you need to sustain the innovation before you go through new changes.

    Zoom had Skype for breakfast

    Play Episode Listen Later Jan 18, 2022 7:34


    The power of embracing change and adapting to new norms.

    Get brand right to impact cashflow

    Play Episode Listen Later Jan 18, 2022 8:49


    Without business logic and the science of brand don't expect much.

    رساله محب.

    Play Episode Listen Later Apr 9, 2021 10:13


    لا أستطيع أن أشرح مدى حبك يا إخواني وأخواتي العرب

    Brand lost in definition.

    Play Episode Listen Later Apr 7, 2021 14:35


    The brand is composed out of many elements but remains to be lost in the journey. Listen to this episode!

    Back 2 Basics, What is Market Positioning?

    Play Episode Listen Later Feb 4, 2021 18:02


    Positiong is a strategy not an advertising fluffy words. Positioning guides you across all marketing mix to cut through the clutter.

    Season One of Episode One of Meaning

    Play Episode Listen Later Feb 2, 2021 40:53


    Marylin is inspiring. She created her space and found her meaning. Meaning brings guests from across the world who found their meaning and created their space. Are you next?

    Back 2 Basics, Episode4, What is Advertising?

    Play Episode Listen Later Feb 1, 2021 16:53


    Advertising is a sector of the communication industry. In this journey, we'll define the sector and the value of using the discipline.

    Back 2 Basics, What is Marketing?

    Play Episode Listen Later Jan 30, 2021 18:17


    Marketing has evolved listen to this.

    Back 2 Basics What comes first Brand or Marketing?

    Play Episode Listen Later Jan 29, 2021 17:07


    Most practitioners have this wrong. What comes first Brand or Marketing? How do you apply Brand or Marketing without basic knowledge? Discover the truth here.

    What is a Brand? Episode 2 Back 2 Basics.

    Play Episode Listen Later Jan 13, 2021 12:55


    This episode focus on brand definition with great examples.

    Intro Back 2 Basics

    Play Episode Listen Later Jan 11, 2021 11:27


    Back 2 Basics is an initiative to raise awareness of the fundamentals of Brand, Branding, Marketing, and Advertising.

    القيادة لا تجلس على تويتر والتغريد. العلامة التجارية الشخصية الحلقة الرابعة

    Play Episode Listen Later Aug 30, 2020 11:45


    لا تتحدث عن القيادة إلا إذا جربت الحياة

    العلامة التجارية الشخصية في الحلقة 3 "الحقيقة".

    Play Episode Listen Later Aug 27, 2020 23:48


    لا تدع الكذب يكون واقعك

    الحلقة الثانية للعلامة التجارية الشخصية بالعربية "الأصالة".

    Play Episode Listen Later Aug 26, 2020 23:29


    الأصالة هي نجاح رئيسي للعلامة التجارية الشخصية

    Marilyn Zakhor and Baaghil on Culture and Brand

    Play Episode Listen Later Jun 22, 2020 53:09


    Marilyn Zakhor is former Chief Marketing Officer of Emaar and founder of Cosmic Centaurs ( Remote Work). Our episode focused on how culture and brand are threatened in a remote working environment.

    People & ™️. I with Baaghi l and Devika Valsaraj

    Play Episode Listen Later Jun 15, 2020 29:21


    Culture comes before brand.p If you wish to build a great brand make sure culture and organizational. developmentibbbb are i n, place. I l

    Brand Depth Baaghil & Tony Naqvi from head of Brand at Mobily

    Play Episode Listen Later Jun 14, 2020 51:21


    Tony and I discussed the current misconception on brand. We used many different examples in the telecom industry to raise awareness.

    Rozana Albanawi is a brand!

    Play Episode Listen Later Jun 10, 2020 41:57


    Best personal brands are those that embrace and model their reality. Rozana exemplifies personal brand in the best manner, without the effort to suit a specific fad.

    US protests & Brands

    Play Episode Listen Later Jun 8, 2020 44:31


    Do all brands fit the narrative? Who can join the conversation? Baaghil With Global brand experts Thomson Dawson, Micheal Owen, and Tony Naqvi

    With Nick Bolton former head of operation Panda Saudi Arabia

    Play Episode Listen Later Jun 7, 2020 26:57


    Panda! What went wrong?! Apart from my numerous analysis on Panda, I had to validate a few things with the former head of operation at Panda, Nick Bolton.

    PR! Public Relations Baaghil and Alex Malouf

    Play Episode Listen Later Jun 6, 2020 23:11


    You need to understand that PR as an industry is much bigger than press releases.

    Brand Relevance impacts bottomline

    Play Episode Listen Later May 31, 2020 21:06


    The bottom line is business growth. In the episode, the journey is on the bottom line and brand, brand success is measured with business growth, learn the steps.

    Brand lost in meaning!

    Play Episode Listen Later May 30, 2020 12:39


    Examples of why brand lost in meaning. Not everything you see is necessarily a brand.

    Customer Experience with Baaghil and Maya Khalifeh

    Play Episode Listen Later May 29, 2020 21:46


    Customer experience is not an option, its a reality to optimize your business.

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