It's difficult to find podcasts with depth on the science of brand. Baaghil, the most notable name on brand in the Middle East, will share fundamentals on brand science, tips, and futurist business ideas. If you are a brand practitioner, founder, C Suits, or simply a brand lover, this podcast is for you.
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this strategy is a textbook case of brand dilution, how it's confusing the market, and what Othaim should do to save itself before it's too late. If you want the brutal truth about what's wrong with Othaim Market's approach, this is the episode you need to hear.
In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand's singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand clarity by centering on one word that defines their essence, building stronger relationships with customers, and ensuring consistency across every stage—from product creation to customer retention. Join me as I share insights on how this approach can transform not only your brand strategy but also elevate customer experiences to new heights.
Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand's essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions. From industry giants like Apple and Nike to regional leaders such as Almarai, learn how these brands leverage clarity to stand out in competitive markets. Dive into actionable insights and case studies that showcase the impact of clarity on brand identity and consumer loyalty. Visit Baaghil Brand Advisory (http://www.baaghilbrandadvisory.com) to delve deeper into mastering your brand's clarity and unlocking its full potential.
Welcome to *Brand Scientist*, the podcast where we explore the science behind building and managing great brands. I'm Baaghil, your host and brand scientist. In today's episode, titled "AI and Personal Brand," we're delving into a fascinating topic at the intersection of artificial intelligence and personal branding. We'll be discussing how the landscape of branding is evolving, particularly the shift from organizational branding to personal branding. As individuals increasingly become brands themselves, showcasing their skills and expertise, we'll explore the key skills, especially soft skills, that are essential for personal branding success. Additionally, we'll examine the role that AI is playing in this transformation, from automating tasks to providing valuable insights into audience preferences. Whether you're an entrepreneur, freelancer, or simply interested in enhancing your personal brand, join me as we uncover the strategies and insights that will help you thrive in this new era of brand.
I appreciate business models and brand strategy more when they're not just written down but visualized. They take on a tangible reality in your mind before you launch your business or introduce your brand. This has consistently proven effective for me. The crucial aspect is the realism. If your business model lacks coherence or a logical progression reflecting its purpose and direction, it won't succeed. Simply having it on paper without visualization doesn't make it a reality. Similarly, for a brand, if you can't picture the idea and its unique values as a concept that personifies the business, the true essence won't materialize. Visualizing the concept in your mind before the launch is key. It allows you to lead the journey with a clear sense of purpose.
Discover why a brand is at the heart of a business, not merely an aspect of marketing. Beware that terms like "rebrand" and "rebranding" can sometimes be used by branding agencies to extract extra fees. If you're unsure about how brand operates, consider enlisting the expertise of a professional to provide guidance before you invest your hard-earned efforts into it.
Welcome to "Navigating the Brand Journey," the podcast that delves deep into the intricate world of brand. In each episode, we unravel the dynamic interplay between the value chain and the customer experience, shedding light on how these crucial elements shape the identity and success of brands. Join us as we explore the strategies, insights, and stories that drive brands forward and create meaningful connections with customers. Get ready to embark on a journey of discovery, where we uncover the secrets behind building remarkable brands that resonate and thrive in today's ever-evolving landscape.
Once you hide your origin you intend to lie about everything
This twenty five years old Saudi who works as a talent accusation analyst is the future of HR. At Twenty five she's turning heads at work and with her stakeholders. Listen for yourself and judge
An interview with Mohamed Hafiz who to my personal brand program.
Let's learn why everyone needs to remain authentic to his brand.
Listen to the stories of those who took my program.
Ai will take over all the basic work and as a subject matter expert, you need your personal brand.
Please listen to this episode and find out the truth.
Brand misconception is a long battle and probably an endless battle but we must continue to raise awarness.
You cant approach all industries through one school of Marketing, listen to this episode and learn the differences.
Find the key reasons why most startups and SMEs fail on brand.
Most startups can't afford brand experts. So what's the solution? In this episode, Baaghil explains ways to endure such problems and how to work with a brand strategy expert.
You are much greater than the title you carry or the place you graduated from.
In a crowded digital world, you are followers of those who claim to be a brand. You are the source of their equity and income, why not you? Time to change this narrative.
I often hear that you need to be pretty to be a brand. It's false, you need values that impact others to become a brand. Listen to this episode.
If you continue to think that a personal brand is aesthetic, you'll fail. Listen to this episode and share to spread the right knowledge.
If you think you'll wait to build your personal brand think again, it's getting hard out there.
Personal Brand is not showbiz requires great commitment and change. Listen to this episode.
If you innovate, you need to sustain the innovation before you go through new changes.
The power of embracing change and adapting to new norms.
Without business logic and the science of brand don't expect much.
The brand is composed out of many elements but remains to be lost in the journey. Listen to this episode!
Positiong is a strategy not an advertising fluffy words. Positioning guides you across all marketing mix to cut through the clutter.
Marylin is inspiring. She created her space and found her meaning. Meaning brings guests from across the world who found their meaning and created their space. Are you next?
Advertising is a sector of the communication industry. In this journey, we'll define the sector and the value of using the discipline.
Most practitioners have this wrong. What comes first Brand or Marketing? How do you apply Brand or Marketing without basic knowledge? Discover the truth here.
This episode focus on brand definition with great examples.
Back 2 Basics is an initiative to raise awareness of the fundamentals of Brand, Branding, Marketing, and Advertising.
لا تتحدث عن القيادة إلا إذا جربت الحياة
الأصالة هي نجاح رئيسي للعلامة التجارية الشخصية
Marilyn Zakhor is former Chief Marketing Officer of Emaar and founder of Cosmic Centaurs ( Remote Work). Our episode focused on how culture and brand are threatened in a remote working environment.
Culture comes before brand.p If you wish to build a great brand make sure culture and organizational. developmentibbbb are i n, place. I l
Tony and I discussed the current misconception on brand. We used many different examples in the telecom industry to raise awareness.
Best personal brands are those that embrace and model their reality. Rozana exemplifies personal brand in the best manner, without the effort to suit a specific fad.
Do all brands fit the narrative? Who can join the conversation? Baaghil With Global brand experts Thomson Dawson, Micheal Owen, and Tony Naqvi
Panda! What went wrong?! Apart from my numerous analysis on Panda, I had to validate a few things with the former head of operation at Panda, Nick Bolton.
You need to understand that PR as an industry is much bigger than press releases.
The bottom line is business growth. In the episode, the journey is on the bottom line and brand, brand success is measured with business growth, learn the steps.
Examples of why brand lost in meaning. Not everything you see is necessarily a brand.
Customer experience is not an option, its a reality to optimize your business.
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