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How to Use AI for B2B Storytelling Without Losing Your Brand So many B2B companies and marketing teams waste budget on generic content that fails to resonate or support core business goals. In an era where AI-generated is everywhere, smaller B2B brands often struggle to maintain a unique identity while competing against larger firms with massive content engines. The key to staying relevant lies in a B2B brand’s ability to be authentic, human-centric, and strategically consistent despite the pressure to automate everything. So how can B2B brands effectively integrate AI into their marketing workflows without losing their unique voice and brand integrity? That's why we're talking to Nick Usborne (Founder, Story Aligned), who shared his expertise on leveraging AI through the lens of strategic storytelling. During our conversation, Nick discussed the critical distinction between simple narrative and a brand’s unique story, highlighting a significant gap where only 7% of top AI prompt libraries actually focus on storytelling. He shared actionable advice on building a “story vault,” training staff to avoid “brand drift,” and enforcing consistent AI usage to maintain the trust of the audience. Nick also underscored the importance of keeping human elements at the forefront of content creation to prevent AI from feeling overly mechanical, and advocated for a balanced approach that ensures scalable growth without sacrificing a brand's authenticity. https://youtu.be/dtgvg2-XXoU Topics discussed in episode: [02:53] The “Why” Behind AI Adoption: Why companies must embrace AI not just for efficiency, but to avoid being left behind by competitors who are already scaling their reach.  [04:10] The “Moat” of Storytelling: Why narrative and voice can be easily copied by AI, but your brand's unique “lived story” is the only defensible moat you have.  [11:27] Pitfalls of Inconsistent AI Use: The dangers of “shadow AI” use by employees (e.g., Using personal accounts vs. company custom GPTs) and how it leads to brand drift.  [16:46] The Human Element vs. AI: Nick explains why AI can describe the beach but can't “feel the sand between its toes,” and why human “messiness” is key to connection.  [24:26] Building a Story Vault: Nick provides a practical framework for formalizing your brand's folklore—from founder stories to customer service wins—so they can be systematically used in AI content.  [28:17] Actionable Steps for Marketers: Three immediate steps to take: build your story vault, interview key stakeholders (founders, early employees), and analyze customer service transcripts for sentiment.  [30:11] The Problem with “Killer Prompt” Libraries: Why copying “top 20 prompt” lists is a strategic mistake that leads to generic, non-differentiated content. Companies and links mentioned: Nick Usborne on LinkedIn  Story Aligned  Transcript Nick Usborne, Christian Klepp Nick Usborne  00:00 AI can do a wonderful job in many ways, but it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. I think that content and stories that truly resonate with people you use those kind of touch points the the deeply human side of being alive. And like, say, I think AI can get close when you prompt it really well, but also, there’s a messiness that makes us recognize one another, the little mistakes we make. That’s what makes us human. We are messy. AI, it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance. Christian Klepp  00:51 When brands rely on the same AI tools and prompts, they start to sound like everyone else. That loss of voice can hurt trust and lead to something called Brand drift. So how can B2B Marketing teams scale content with AI while staying true to their story? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Nick Usborne, who will be answering this question. He’s the Founder of Story Aligned, a training program for Marketing teams that want to scale content using AI while protecting the integrity of their brand story and voice. Tune in to find out more about what this B2B Marketers Mission is. Mr. Nick Usborne, welcome to the show, sir.  Nick Usborne  01:32 Thank you very much. Thank you Christian. Thank you for having me.  Christian Klepp  01:35 Pleasure to have you on the show. Nick, you know we had such a fantastic pre interview call. It was a bit of a you did drop a few hints and clues about what was to come, and I’m really looking forward to this conversation. I’m going to keep the audience in suspense a little while longer as I move us into the first question. So off we go.  Nick Usborne  01:55 Okay. Christian Klepp  01:56 All right, so, Nick, you’re on a mission to equip Marketing teams to scale AI powered content while staying aligned with their organization, story and voice. So for this conversation, let’s focus on the topic of how to use AI for B2B content without losing trust. And it is at the time of the recording, the end of 2025 and of course, we’re going to talk about AI, but we’re going to zoom in on something specific as it pertains to B2B content and a little bit of branding in there as well. But I wanted to kick off this conversation with two questions, and I’m happy to repeat them. So the first question is, why do you believe it’s so important for brands and their Marketing teams to embrace AI so that they can scale? And the second question is, why does this approach require the right prompts and guardrails? I think that’s one thing that you mentioned in our previous conversation, the whole the whole piece about prompts and guardrails. Nick Usborne  02:53 Well, the first question, why do companies need to embrace AI? And the ridiculous answer to that. It’s not a good answer, but it’s true is that because everyone else is, because your competitors are, and they will create content at scale while you are not, and they will achieve reach that you can’t achieve without AI. And in fact, if they do it well, their content, their new content, will be very good, content deeply researched beyond perhaps what you can do. So it’s like everything within AI right now, like, like, Why? Why do all the companies like open AI and Google and Meta, why they all racing? Because if they don’t, someone else will get there first. And it’s, I’m not saying it’s a great reason, but I think it is the fundamental reason for companies to embrace AI, is that you will be left behind if you don’t. This is a transformational moment, and as much as we’d like to have choice, I think in this matter, we don’t have a lot of choice. So that’s my answer to that question. Repeat the second question for me. Christian Klepp  04:00 Absolutely, absolutely so based on, based on that, like, why does this approach require the right prompts and guardrails? Nick Usborne  04:10 As part of my business, I’m constantly researching this, and in particular, I’m researching the prompts people do so when say, could be writers coders, but in our world. Let’s say writers, principally, or marketers, are using AI. They’re using prompts, and they’re generally prompting about two things. One is narrative, like, what should we say? Or, you know, please write us a blog post about x. So that’s the that’s the topic, that’s the narrative. And then they’ll put in something say, oh, please do it in a voice that is authoritative and yet accessible. All right, so now that’s a voice. What they haven’t mentioned is what I think is the foundational layer, which is, which is story. And that’s important, because story is the only thing that is uniquely yours, if you have an narrative, if you, if you have voice, if you talk about something in a particular way, I can copy that with AI. I can copy it at scale. I can, I can look at the transcripts of Christian podcasts, and I can say, oh, I want to do one in exactly. Tell her the same topic. I can, you know, so when you focus on narrative, on what you write about in voice. I can copy it. There’s no moat. The only moat you have is with story, because every company’s story is unique. We can look at origin stories, foundation stories, we can look at customer stories through case studies, things like that. Those are always unique. No one else has Apple’s origin story. No one else has virgin Atlantic’s Founder’s story, etc. But we did some research recently. Actually, we did some research months ago, and I reconfirmed it earlier this week. I ran it. I ran it all again to look at the data. If you look at the top 20 prompt libraries that you know the big, trustworthy companies and organizations that put out prompt libraries for companies. If you look at the top 20 libraries and the 1000s and 1000s of prompts within there, 76% of those prompts are about the narrative. What to say? 17 are about voice. How do you sound? Only 7% relate to story. So this, to my mind, is where we have a problem. We have a disconnect. Everyone is going crazy, prompting for narrative and story, both of which have 0, zero mode, anyone can copy them at scale. And only 7% this very small percentage, are actually focusing on the one thing that is uniquely theirs and cannot be copied or challenged. So that when you say, when you, when you say I’m on a mission, that’s the mission for me to say, Hey guys, wake up. You’re You’re prompting the wrong things in the wrong way. Let’s like, go back and look at story Christian Klepp  07:12 Absolutely, absolutely. It almost sounds like an oxymoron to us to a certain degree, because you’re saying scaling B2B content using AI without losing trust. Because, you know, the narrative that I keep seeing on social media, particularly LinkedIn, is that if people are using AI, there is a bit of a trust factor there. But I think it’s to your point and correct me if I’m wrong, it’s being able to embrace AI and you leveraging it the right way, so it’s not, it’s not, it’s not to replace, it’s not to replace the writers, right, or to replace the Marketers, I hope not. Nick Usborne  07:50 It may replace some. But, yeah, yeah. I mean, I mean, you’re right, and the keyword you mentioned there is trust. I think, I think trust is going to be the most valuable commodity that a company can have in the months and years to come, because people don’t actually don’t if we’re talking about brand. So we’re trying to protect brand with story, right? And brand is something that a lot of companies have spent millions of dollars building and protecting over years or decades and well, one of the things let me come back to trust in a moment. But if I’m looking at brand, and I’m looking at all the stuff goes out there, it either builds brand or it burns brand. And if you burn brand, you lose trust. So if you’re going out with a whole bunch of content that sounds like everyone else is that it’s kind of meh. It’s ordinary. It’s in the middle, which is what AI is really good at. Without the right prompting, it will give you kind of in the middle, mediocre output. So you got to be much better at prompting than just like a, I don’t know, being careless about it, or taking a shortcut, shortcuts, or being lazy about it, because then you get brand drift, and all of a sudden the brand doesn’t sound quite right. And when that happens, you lose trust. And when you lose trust, you lose revenue. I mean, you really do. And people are getting very sensitive to brand of brand trust we saw recently. Was it tracker barrel tried to just change its logo. People freaked out. People freaked out.  Christian Klepp  09:27 It was an awful rebrand, but, yes.  Nick Usborne  09:30 Yeah, but it wasn’t. These weren’t. These weren’t. Saying is, I don’t think the design is up to snuff. It’s like, don’t mess with my tracker barrel. We actually feel very strongly about the brands. Talk to people who are absolute fans of Apple. Doesn’t matter that it costs twice as much, perhaps as not quite as good. It’s Apple. It’s my brand. Don’t mess with my brand. So we’re very sensitive to our loyalty to brands. And in fact, in some sense, it’s brand define us like a football team, a baseball team, in part, we can be defined by the brands that we support, local, Pepsi. You know, it’s like everywhere. So when a company uses AI carelessly at scale and all of a sudden that blog post, it kind of sounds like them, but something’s a tiny bit off. And then that LinkedIn update. Again, yeah, it’s them, but again, it’s, did I say is that the same as they were six months ago? You get the you get these little these little things that sound off, and now you get brand drift. And now you get people feeling uneasy, and the public are sometimes we think we can just make the public believe whatever we want them to believe, or companies to believe whatever we want them to believe, but actually, individuals, in their home lives and in their business lives are very, very sensitive to brand and they’re very, very sensitive to voice and what they hear, and if it’s off, they really don’t like it, and that does translate into loss of trust, and that does directly translate into loss of revenue.  Christian Klepp  11:07 Absolutely. I’m going to move us on to the next set of questions, particularly that one pertaining to key pitfalls that Marketers need to avoid when they’re trying to scale their B2B content using AI without losing trust. So what are some of these key pitfalls they should avoid, and what should they be doing instead? Nick Usborne  11:27 What I’m hearing from inside a number of companies is that there is an inconsistency in how people are using AI and even when systems are in place, that not everyone follows the system. So it’s early days. It is. These are messy times for, you know, working with AI within companies. So I think it’s really important that companies do have some frameworks in place, that people within the organization are using the same tools in the same way, and that they are encouraged to be consistent in what they do. So I’ve heard stories of where companies are set up, you know, they’re using Copilot, or whatever they use, and then some of the manager will walk by someone’s desk, and they’re actually, actually, they’re using Claude on their phone. That person like phone, and it’s like, well, yeah, but no, this is now, you know, you have no control. You also have to get people to do what they ask. I was talking to a Founder the other day. She has a PR (Public Relations) company, plenty of clients, and she’s smart. She’s created custom GPTs for each client. So each custom GPT is trained on with with a kind of database of information on that client and the content, so that you know when you when you ask it to do something else, it’s already has the context and the voice instructions and everything, and you can and it’s great, you get this consistency. But she says, what’s happening is some of her employees come in in the morning, they start work on client X, and they’re using that custom GPT. Then they move on to client Y, but they keep using the original custom GPT and not switching out. So the management has put in the structure in place to be consistent and to output the best, you know, the best content, but the employees are not always playing game, you know, going along with that. So so I do think we’re in a messy period now where companies are not entirely sure how to apply this, how to structure it, what kind of frameworks and guidance to put in place. What guardrails to put in place? Like? Again, I’ve heard horror stories of people grabbing content that should not be shared and putting it into a large language model and then turning that into customer facing or public facing content.  Christian Klepp  13:57 Oh, plagiarism.  Nick Usborne  14:04 So yeah, it is messy. So what I would say is, before you even try to make the best of the use of AI that you do, need to put systems and frameworks in place and educate your staff. So if you want your staff to use AI effectively give them access to training. Don’t just throw them at a tool and say, go for it, because they won’t know what to do with it, or they’ll be able to create stuff, but they won’t be able to create good stuff. So invest in the systems, invest in the frameworks and instructions, and invest in training for the people who are going to be using the tools.  Christian Klepp  14:46 Definitely some relevant points. I wanted to go back to something you said, though, because I think it’s really important. It’s certainly one thing to have the prompts and the guardrails in place and some kind of like, framework and structures. But to your earlier point, how do you enforce that? And I think you gave a really good example about like, if you have a custom GPT, and then they resort to like, using. Um Claude on their personal accounts, and then it’s a little bit like the wild west out there, isn’t it? Nick Usborne  15:06 It is, it is, and it’s and it’s, how do you enforce it? Well, that’s going to be a company by company decision. Like, like the Founder with the PR of the PR company, when she was telling me about how her employees just weren’t doing what they were asked. I was like, part of you is thinking about, why haven’t you kind of cracked down on this? But again, it depends on the company and what options you have when it comes to enforcing stuff like this. But I do think you need to, because then if we circle right back, if you have people who are untrained, and that’s the company’s responsibility to train their employees. If you have people who are untrained and they’re using these tools inconsistently, that is when you far more likely then to see errors for, you know, unforced errors like publishing stuff that you shouldn’t but you’re also going to see more brand drift, because you’re going to get this inconsistency between output and that is a disaster. Like I say, companies have sometimes spent, in a decade, several years in establishing and building a trustworthy brand. And people are very unforgiving. You can, you can lose all that goodwill very, very quickly. So, yeah, training frameworks make sure people are, you know, working within those boundaries, but as a company, it’s your responsibility to help make that happen. Christian Klepp  16:29 Yeah, yeah. Oh, absolutely, absolutely. You kind of brought this up already, but you mentioned that AI can help to scale content, but it can’t replicate your lived story, so please explain what you meant by that, and provide an example. If you can, Nick Usborne  16:46 AI can do a wonderful job in many ways, but you know, it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. So I think that content and stories that truly resonate with people, you use those kind of touch points, the deeply human side of being alive and like say, I think AI can get close when you prompt it really well, but also there’s a messiness that makes us recognize one another, the little mistakes we make, that’s what makes us human. We are messy, and it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance and the lived story. It’s the it’s the weird stuff. I think that resonates. So I’ve spent quite a bit of my career doing copywriting for companies, and for a long period, I was doing some freelance, a lot of freelance copywriting. So this is just a little side note, a little side story for you. I used to live on a hobby farm. We had some sheep and pigs and chickens and all that good stuff, the good life. And also had freelance customers. And I went in, and I was and I went, you know, you go out, you feed the animals, you come in, I sit down to work, and my client said, this is just on the phone. This is even before the internet. Client said, Hey, you’re late. I was just out farming the pig and feeding the pigs. And the guy says, what? And this, I hadn’t realized. I never told him that I lived on a farm. He thought somewhere. So anyway, we talked a little bit about the pigs, then we get to work. So the project we’re working on worked out really well, and it won an award. So we fly off to your hometown, Toronto, for the awards ceremony, direct marketing awards ceremony, and he stands up and he says, Thank you very much. Blah, blah, blah. And special thanks to Nick Usborne, the pig farming copywriter. And I’m like, I’m like, in the audience, and I’m thinking, oh, please no. This guy is like, rebranding me constantly in front of all my peers, all my potential clients for next year. Big drama turns out so, so that that’s messy, all right? AI wouldn’t do that, you wouldn’t imagine that it wouldn’t do that. That’s a deeply human moment of my humiliation and him laughing, and everyone slapping me on the back and laughing and asking about my pigs. Turns out, over the next 12 months, I got a few phone calls out of the blue. And I say, Hello, Nick Usborne. I said, Oh, is that Nick Usborne? The cover of James Barber. And I say, why? Yes. And so I actually got work out of that, because it was such a distinct difference from every other copywriter out there. I was the only copywriter who had pigs. So that was just a fun story, but it also speaks to the difference between humans and AI, and it’s a live that’s a lived experience, and it’s a lived anecdote, and I tell the story, and it’s a true story that is really important, I think so, even when we use AI, even when we use it at its best, and it can be really good when you use it well, I think everyone should keep leave space for the human in the loop, as they say, keep that human element in there, big for those stories. So I so I encourage companies to create what I call like a story vault. So there’s the obvious stories, like the Founder story, the origin story, the six original success story, also put in the little quirky stories, like that one I just described, and and make that part of your process. And also go, you know, if you’re creating something with AI and it’s a big project, take the time to go and interview someone, talk to someone, get a human story, put it in just because you’re using AI, doesn’t mean to say that everything you create has to be 100% AI, you can, you can? I do this all the time. I look for it a draft with AI, then I’d go back in and I’ll rewrite the beginning with an anecdote, like the small s story, not a big dramatic story, just a little story. And what it does then is that then connects it with us, because as people, we recognize stories. Story is profound to all of us. I think in every country in the world, parents read their children bedtime stories. It’s something we share in common. It’s how we communicate, and it’s how we recognize our humanity in a sense of like, if you tell me a story, you connect with me, and vice versa. So that’s why I think stories are so important in this world of AI, because if you just go AI, it can get a little cold, and sometimes, as a reader, you don’t quite understand what’s happening and why, but you kind of feel it. There’s an absence. There’s something missing, and that what’s what you feeling is missing is that human touch, that human element, Christian Klepp  21:59 Absolutely, absolutely. I mean, there’s like, there’s like, telltale signs, right? Like em dash being one of them,  Nick Usborne  22:06 em dash Christian Klepp  22:07 Yes, or Yeah. Or it tends to, like, regurgitate the same type of war. It’s like, I find it loves using the word landscape or navigate, you know, things of that nature, right?  Nick Usborne  22:20 Yeah.  Christian Klepp  22:21 Or uses these funny like, you know, the colon or for, for, for titles of episodes, for examples. Nick Usborne  22:30 In titles, even when I give it clear instructions, do not use them. So sometimes, when I create content like that is, I’ll create it in with one model like say, GPT5, and I’ll take it over to flawed, and I’ll say, hey, please edit and clean this up for me, and remove any, you know, repetition or whatever. And sometimes it comes back say, hey, looks pretty clean, pretty good. Other times it’ll change stuff. And then, of course, always I will, you know, I will review. And that’s the other thing that the companies need to think about. Is that, at the moment, content generation at scale within companies, it is a bit like a conveyor belt in a factory of all these boxes flying off the end into the FedEx back of the FedEx van, and without, without any kind of quality control, which, which is actually what you do have with income within you know, if you’re manufacturing, and you do have quality control, and you pick out every 20th item or whatever to make sure that it’s good, a lot of that isn’t happening, that isn’t happening with a lot of people using AI is people don’t even see it. It’s fully automated, like, like a week’s worth of social media is automated, or a month’s work worth, and no one, no human, has read it or reviewed it. It’s just flying out automatically. And that is where at some point you’re inevitably going to have a problem. And it may not be a big problem, it may be lots and lots of small problems, lots of lots of things sounding not quite right, and then all of a sudden, when you’ve got enough little things not sounding right, then you start getting a medium sized problem. Christian Klepp  24:06 Yeah, yeah. No, exactly, exactly. Okay. Now, you talked about it a little bit in the beginning, but talk to us about some of these, these frameworks and these processes that B2B companies can use to help them, you know, organize themselves and reap those benefits of AI without losing trust. Like, what are some of these processes and frameworks? Nick Usborne  24:26 I do some training, and I have done a few rubrics where people can kind of use those to formalize the process. But I think if we talk about story, and I think I already mentioned the idea of each company having a story vault, so be formal and deliberate about it. Everyone can chat about their company’s stories, but if I say to you, hey, is there a folder? Can I can I get a Google folder and find a compilation of all of these stories? And have you graded those stories in terms of how strong and relevant? And they are, and how engaging they might be, or how evocative they might be, and the answer is almost always no, the story is around. But there’s no story vault, and there’s no rubric in place to grade those stories and decide which might be the most appropriate points at which to share those stories. So it’s that, it’s that formalizing the process, and I don’t like being 100% rules based, but I think in the AI world right now, where we are in that kind of messy middle period, I think it’s really important to have some systems in place so that we do have a consistent output, so that when you so that your brand doesn’t suffer from brand drift, and that you don’t make some significant missteps along the way. So somebody within the organization needs to be responsible for this. Maybe it’s the Chief AI Officer, if you have one, or otherwise, somebody in Marketing. So yeah, help people with training, but also help them by giving them some framework, some rubrics and some just a system like, you know, hey, picked up a story from customer service, put it in the story vault, categorize it. Customer service in the story vault says someone else can come back and find it. So it’s not just word of mouth. It’s not accidental. There’s a place where people can go to and then you’re going to do the same with narrative, the things we say. And you have another vault, as it were, and another rubric to to assess voice, how we say it. So it’s just this formalization of the process, and also trying to make sure that people use these systems as you put them in place. So somebody’s got to be walking along behind, behind and sort of, and again, it’s like, I guess, like early days of anything. Not every, not everyone will love the process. Not everyone loves using AI. But it’ll come. It’ll come. People will get in their heart better, not only using AI, but doing it well and following these processes. Christian Klepp  27:02 Okay, fantastic, fantastic. Let me just quickly recap, because I was writing this down. So obviously, having a story vault, grading them if you can, if possible, having systems and frameworks in place, training the team and getting them to familiarize themselves with the systems having a vault for narrative and voice, I think was the other piece. And finally, using, using the systems, once you have them, not letting them collect dust, as it were, right? Nick Usborne  27:32 Like and it is, I get it right now. I get it. It’s hard for a lot of companies, because I think using AI has been very kind of mixed. Some companies have dived straight in. Others are resistant, particularly companies that have compliance issues, financial, medical stuff like that. They’re being very careful, very cautious, and for very good reason. So the rate of adoption is very uneven at the moment, Christian Klepp  28:01 Absolutely, absolutely, all right. Nick you’ve given us plenty here, right? But if we’re going to talk about actionable tips, like something that somebody who’s listening to this conversation that they can take action on right after listening to this interview, what are like some of the top three things you would advise them to do? Nick Usborne  28:17 Well, I guess first is just we’ve talked quite a bit about the story, the story of collecting stories. Just do that because, like I say, I think story is your is your superpower, because it is the only place where you have a moat you don’t in what you say and how you say it. Anyone can copy you, and I can automate copying you through AI as well, but I cannot steal your story, because it’s just not true if, if it’s not my story. So I’d always start there and again, start, start that. Build the vault, select the story and formalize that process. Interview the Founders, if you can, interview early employees, even if they’re retired, interview the first three clients, if you can access them, interview customer service. So often overlooked, customer service in one way or another, so long as that’s not all automated, if there’s still humans in that loop, then have conversations with them. And you can, you can, you can, get transcripts, customer service transcripts, and feed them into AI and say, hey, please analyze and summarize this. What are, what are the most powerful messages we can get from our customer service? Sort of stream of content? Do? Do a sentiment analysis? What are people upset about? What are people happy about? So, yeah, story, I think, is like, I say, it will be your motive, it will be your savior. So first start to formalize that process of getting story and then making sure that it finds a place, somewhere in your automation of, you know, AI generated content, Christian Klepp  29:58 Fantastic, fantastic stuff. Okay, soapbox time. What is the status quo in your area of expertise that you passionately disagree with, and why? Nick Usborne  30:11 I guess again, I’m just going to overlapping. I don’t know what a status quo, but the thing that I passionately disagree with is is every time you see most or a social media title that says top 20 killer, unbeatable prompts.  Christian Klepp  30:31 Oh, yeah. Nick Usborne  30:32 No, no, no, absolutely, just, just no for two reasons. One is that they’re going to be generic. They’re not going to apply to your company in particular, they’ll be generic, and just because they work for someone else does not mean they’re going to work for you. And like I say, we did, I’ve done research on those prompt libraries, and only 7% of them even touch on story. So if I’m writing stories, the most important thing almost all of those prompt libraries are missing out on that. They’re just focusing on narrative and voice and ignoring stories. So not good and and, yeah, so, so that is, I don’t know whether the status quo, but it’s something I keep seeing, and it irritates me when I get it. I understand why they’re doing it, but not helpful for your company. Christian Klepp  31:18 Yeah, you and me both. I mean, those are the those are the pulse they attempt to ignore immediately. I mean, I just skim through it and see the prompts, and I’m like, Nah, but I think it’s human nature too, isn’t it? Like everybody wants to chase the next hack. They want to find that the you know, the shortcut, like the quickest route to get something done. And I get that, but it sometimes does more harm than good. Nick Usborne  31:43 Easy button, but also to be fair and to be a little bit more generous. This is early days, and so people are looking for help. And if it says top 20, this is, oh my goodness, thank you. I’ll take that now. Over time, that’ll change, and people will become a little more sophisticated, I think, but like us, like you. You know, I get it. I understand why those those posts and titles are attractive, and that’s why people create them. But we can do better. We can do better Christian Klepp  32:12 Absolutely, absolutely we can, and we will, hopefully, all right, here comes the bonus question. I’ve been thinking about this one, but Nick Usborne  32:23 I feel strangely nervous. I feel nervous, but it’s a bonus question. Christian Klepp  32:30 Just breathe. Just breathe. I mean, clearly from this conversation, you know, writing is in your blood, right? It’s something that you are passionate about, but it’s also something you’ve done professionally for a long time, I suppose. The bonus question is, if you had an opportunity to meet your favorite writer or author, living or dead, who would it be, and what would you talk about?  Nick Usborne  32:55 One of the people, I really admire, and I’ve already spoken to him, is David Abbott. So David Abbott is a copywriter from from England, and he had an agency called Abbot Mead Vickers, and he was an amazing writer. So I’ve already met him. Who I haven’t met I would like to re write to meet is Susie Henry. She was the copywriter behind a series of advertisements in the UK for an insurance company, and she is just a delightful writer, so I told you, well, no, I hadn’t told you. Maybe I will tell you I’m like, when I started out copywriting, it was at the tail end of the Mad Men period, and creatives were the Kings and Queens, and copywriting was such a craft, it was something to be absolutely proud of, like we’d go through so many drafts, and it was, I was, you know, I was, I was a craftsman, learning from other craftsmen. And David, ever I met, he was in a fantastic writer, just written Susie Henry so good, very, very conversational writer, which was very unusual for that time. So I’d like to meet and talk with her, and I still can’t remember the fiction writer. He’s science fiction writer. I completely lost blank on his name, and I’ve actually met him once briefly, but I’d like to get back to him and chat, but I can’t, because he’s he’s since passed. Christian Klepp  34:19 Oh, I see, I see, I see. All right, well, that’s quite the list of people, but, um, but yeah. No, fantastic. No. Nick, thank you so much for coming on the show and for sharing your experience and expertise with the listeners. And please quick introduction to yourself and how people can get in touch with you. Nick Usborne  34:37 All right. Hi. My name is Nick Usborne, so my business build Story Aligned. So storyaligned.com and what we do there is pretty much, what I’ve talked about today is we train teams within companies to look at story, narrative and voice with a lot of emphasis on story, because that’s where the note is, so if you get a Story Aligned, you’ll find we have a white paper you can download. We have a blog that you can read, the description of the training. So yeah, if this interests you, if you find this an interesting topic, there’s plenty to do when you get there. So Story Aligned, A, L, I, G, N, E, D, yeah. Story Aligned. Christian Klepp  35:21 Fantastic, fantastic. And we’ll be sure to pop that into the show notes so that it’ll be easy for everyone to access. But once again, Nick, thank you.  Nick Usborne  35:28 Sorry, one last thing, if you want to please opening myself up, if you want to just talk to me directly, you can write to me at nick@storyaligned.com. Christian Klepp  35:38 Perfect, perfect. Nick, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Nick Usborne  35:44 Thank you. Thank you for inviting me. It’s been a pleasure. Christian Klepp  35:47 Thank you. Bye for now. You.

PR (Public Relations) has the power to drive awareness, reputation, and credibility for your startup. How do you make it all work? In this Quick Hit, you'll hear Amy Jackson. She's the Founder & CEO of TaleSplash, who builds PR programs for founders & innovative brands by engineering a strategy that actually works. Enjoy the full episode here

Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode.Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial for building authority and gaining brand equity. We touched on using tools like Ahrefs to check domain authority, analyzing a platform's social media presence, and the strategic advantages of using platforms for Pinterest SEO for long-term visibility and traffic generation due to its unique features and user behavior. The discussion also explores the increasing role of AI tools in content creation and marketing strategies.FAQs on Earned Media Opportunities for SEO and PR1. What are earned media opportunities and why are they important for businesses?Earned media refers to publicity gained through promotional efforts other than paid advertising, essentially media exposure that is "earned" through relationships, content creation, and engagement. These opportunities are crucial for businesses because they can significantly boost your search engine optimization (SEO) and public relations (PR) efforts. By being featured on external platforms like radio, TV, podcasts, magazines, or websites, you gain exposure to new audiences and build brand authority. This exposure, especially when linked back to your website, creates "power pages" – pages on your site that receive significant traffic and engagement. This organic traffic and external validation contribute to stronger online presence and brand equity, which are vital for long-term business growth.2. How can I leverage earned media opportunities to benefit my website's SEO?To effectively leverage earned media for SEO, it's essential to ensure that any features or mentions on external platforms directly link back to your website. Instead of directing people straight to the platform where you were featured, guide them to your website first. On your website, you can have a dedicated page (a "power page") that highlights your earned media appearances. This serves as the "first landing" for visitors, establishing your authority and allowing them to explore your content and offerings before clicking through to the external source for more context. This strategy drives valuable organic traffic to your site and builds essential backlinks, which are votes of confidence from other websites that improve your search ranking.3. What is domain authority and why is it important when considering earned media opportunities?Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). When considering earned media opportunities, it is crucial to check the domain authority of the platform offering the feature. A high domain authority indicates that the platform is credible and trusted by search engines. Getting featured on a website with a high domain authority means that the backlink you receive carries significant weight, positively impacting your own website's domain authority and overall SEO performance. You can use tools like Ahrefs to check the domain authority of both potential media partners and your own website.P.S. We are one episode away from 500 episodes! See you soon!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

世界的にはPR（Public Relations）は広告とは異なる概念。しかし日本では「企業PR」や「自己PR」といった独自表現が定着し、「PR＝広告」と誤解されがち。その背景を探ると、GHQの政策や日本電報通信社の影響が04:12 声優の大塚明夫さんがメタルギアソリッドをプレイしながら自分の若い頃の声を聞き「声が鼻に掛かってる」05:35 ＜PR＞という表記が広告や宣伝と混同されている問題（PR＝パブリック・リレーションズで、広告ではない）07:56 協賛企業として講演枠を買っているのに、協賛と分からないように講演が設定される矛盾10:15 テレビなどで取り上げてもらいたいがお金で枠を買えない時の接待は広告なのか、PRなのか11:09 一般人でマーケティングと広報の違いを分かっている人は少ない12:22 Xで広告を意味するタグは「AD」「Paid Partnership」「スポンサード」が推奨されていて、日本だけが「PR」かも12:53 外資系のSNSやメディアでは広告を「AD」や「スポンサード」と表記する一方、日系のメディアはなぜか「PR」を広告の意味で使う14:20 ”お金が払われている”という感覚を薄めるために「広告」ではなく「PR」を使う？16:10 英語ネイティブが日本の＜PR＞表記を見たらどう解釈するかを聞いてみた18:00 「企業PR」「自己PR」という日本独自の表現20:24 日本電報通信社が広告表現の新手法としてPRを推奨したことが影響？20:50 GHQが日本民主化政策で中央・地方政府にPRオフィスの設置を指示したことが「PR」という言葉の普及に影響したらしい28:11 企業活動として見た時のマーケティングと広報（PR）の違い31:49 広報はメディアとの関係構築を通して、否定的な報道の最小化という重要な役割も持つ35:06 経営者としてのメディアトレーニングの体験談：不祥事対応の想定訓練エピソード内で取り上げた情報へのリンク：PRと日本。「PR、誤解されがち問題」の源流とは？（電通報）テック業界で働く3人が、テクノロジーとクリエイティブに関するトピックを、視点を行き交わしながら語り合います。及川卓也 @takoratta プロダクトマネジメントとプロダクト開発組織づくりの専門家 自己紹介エピソード ep1, ep2関信浩 @NobuhiroSeki アメリカ・ニューヨークでスタートアップ投資を行う、何でも屋 自己紹介エピソード ep52上野美香 @mikamika59 マーケティング・プロダクトマネジメントを手掛けるフリーランス 自己紹介エピソード ep53Official X: @x_crossing_ https://x-crossing.com

2:00Will Trump Kill ATF? ATF Merged Into FBI — Now ATFBIA look at the ugly, sordid, and criminal history of the Un-American “prohibition bureaucracy”, created to tax and kill Alcohol, Tobacco, and Firearms.  It's metamorphosis is a tale of a cancerous government metastasizing into every aspect of our lives 23:31Patel: Angel of Vengeance or FBI Savior?With Biden's crew weaponizing government against Trump and his allies, Patel has vowed to flip the scriptl. From his “King Donald” and “Government Gangsters” kids' books boasting about finding out everything about everyone, listing his political enemies by name, and plans that could federalize your local sheriff. Is Patel J. Edgar Hoover 2.0? 45:20 Will Patel's plan to move FBI out of DC and into local communities drastically increase the federalizing of local police? 53:47 Treasury Secretary Bessant looks into the camera and lies to your face about Ft Knox gold audits 55:33 LIVE comments from audience 1:08:10 Does ANY President have the authority to issue an executive order to anyone that doesn't work for him in the executive branch?  An interesting back and forth with the Governor of Maine over transgender sports shows that Trump thinks his EO's are “law”.  Trump pretends he has authority but his power is federal fiat bribery.  So what does this mean for his Dept of Education plans? 1:23:44 Christian Post asks “How do we talk to people who don't like Trump” (assuming if you're Christian you must necessarily like him).  Let's apply their suggestions to the man himself… 1:33:18JD Vance gives the gospel to CPAC — WWJDD, What would JD do?Pretty much everything he said about family and faith was spot on.  So down trust him now? And another conservative icon, Dave Rubin, is asked about religion, culture, and other things. 1:51:33Free Speech Farce Exposed: J.D. Vance Slams Europe While MAGA Censors for Israel & Threatens Opposition PressBrazil censors Rumble.  UK forces Apple to remove encryption.  And in USA, J.D. Vance is preaching free speech to Europe at CPAC, blasting their censorship while Trump and Kash Patel plot a chilling crackdown at home—suing CBS for $40 billion and weaponizing the FCC over a harmless Harris edit, all to crush dissent! 2:14:55Musk Does “Office Space” and Grok Shows Why AI Should NOT Be Used to “Maximize Governance”Federal workers are reeling as Musk demands productivity reports straight out of Office Space, only to be snubbed by the FBI, CIA, and even Kash Patel—turns out they don't report to him! And in a warning for Musk's agenda of “minimizing government, maximizing governance”, his own AI, Grok, hilariously tags him as the king of disinformation, proving AI governance is a mindless mess that can't tell truth from trash. 2:32:30 So Are the Cuts from Office of Personnel Management (OPM, pronounced “opium”) Reality or PR Public Relations?Trump's axing thousands of “probationary” feds, but the FDA's already backtracking, and judges might squash it all. From USAID's Haitian billions vanishing to Musk's vampire-hunting Social Security flop, don't take any of this at face value.  Time will tell if it's a facade. 2:52:22 Audience emails and commentsIf you would like to support the show and our family please consider subscribing monthly here: SubscribeStar https://www.subscribestar.com/the-david-knight-show Or you can send a donation throughMail: David Knight POB 994 Kodak, TN 37764Zelle: @DavidKnightShow@protonmail.comCash App at: $davidknightshowBTC to: bc1qkuec29hkuye4xse9unh7nptvu3y9qmv24vanh7Money should have intrinsic value AND transactional privacy: Go to DavidKnight.gold for great deals on physical gold/silverFor 10% off Gerald Celente's prescient Trends Journal, go to TrendsJournal.com and enter the code KNIGHTFor 10% off supplements and books, go to RNCstore.com and enter the code KNIGHTBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-david-knight-show--2653468/support.

2:00Will Trump Kill ATF? ATF Merged Into FBI — Now ATFBIA look at the ugly, sordid, and criminal history of the Un-American “prohibition bureaucracy”, created to tax and kill Alcohol, Tobacco, and Firearms.  It's metamorphosis is a tale of a cancerous government metastasizing into every aspect of our lives 23:31Patel: Angel of Vengeance or FBI Savior?With Biden's crew weaponizing government against Trump and his allies, Patel has vowed to flip the scriptl. From his “King Donald” and “Government Gangsters” kids' books boasting about finding out everything about everyone, listing his political enemies by name, and plans that could federalize your local sheriff. Is Patel J. Edgar Hoover 2.0? 45:20 Will Patel's plan to move FBI out of DC and into local communities drastically increase the federalizing of local police? 53:47 Treasury Secretary Bessant looks into the camera and lies to your face about Ft Knox gold audits55:33 LIVE comments from audience 1:08:10 Does ANY President have the authority to issue an executive order to anyone that doesn't work for him in the executive branch?  An interesting back and forth with the Governor of Maine over transgender sports shows that Trump thinks his EO's are “law”.  Trump pretends he has authority but his power is federal fiat bribery.  So what does this mean for his Dept of Education plans?1:23:44 Christian Post asks “How do we talk to people who don't like Trump” (assuming if you're Christian you must necessarily like him).  Let's apply their suggestions to the man himself…1:33:18JD Vance gives the gospel to CPAC — WWJDD, What would JD do?Pretty much everything he said about family and faith was spot on.  So down trust him now? And another conservative icon, Dave Rubin, is asked about religion, culture, and other things.1:51:33Free Speech Farce Exposed: J.D. Vance Slams Europe While MAGA Censors for Israel & Threatens Opposition PressBrazil censors Rumble.  UK forces Apple to remove encryption.  And in USA, J.D. Vance is preaching free speech to Europe at CPAC, blasting their censorship while Trump and Kash Patel plot a chilling crackdown at home—suing CBS for $40 billion and weaponizing the FCC over a harmless Harris edit, all to crush dissent!2:14:55Musk Does “Office Space” and Grok Shows Why AI Should NOT Be Used to “Maximize Governance”Federal workers are reeling as Musk demands productivity reports straight out of Office Space, only to be snubbed by the FBI, CIA, and even Kash Patel—turns out they don't report to him! And in a warning for Musk's agenda of “minimizing government, maximizing governance”, his own AI, Grok, hilariously tags him as the king of disinformation, proving AI governance is a mindless mess that can't tell truth from trash.2:32:30 So Are the Cuts from Office of Personnel Management (OPM, pronounced “opium”) Reality or PR Public Relations?Trump's axing thousands of “probationary” feds, but the FDA's already backtracking, and judges might squash it all. From USAID's Haitian billions vanishing to Musk's vampire-hunting Social Security flop, don't take any of this at face value.  Time will tell if it's a facade. 2:52:22 Audience emails and commentsIf you would like to support the show and our family please consider subscribing monthly here: SubscribeStar https://www.subscribestar.com/the-david-knight-show Or you can send a donation throughMail: David Knight POB 994 Kodak, TN 37764Zelle: @DavidKnightShow@protonmail.comCash App at: $davidknightshowBTC to: bc1qkuec29hkuye4xse9unh7nptvu3y9qmv24vanh7Money should have intrinsic value AND transactional privacy: Go to DavidKnight.gold for great deals on physical gold/silverFor 10% off Gerald Celente's prescient Trends Journal, go to TrendsJournal.com and enter the code KNIGHTFor 10% off supplements and books, go to RNCstore.com and enter the code KNIGHTBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-real-david-knight-show--5282736/support.

PR (Public Relations) has the power to drive awareness, reputation, and credibility for your startup. How do you make it all work? In this episode, we cover it all - from hiring a PR firm, to gaining traction, to leveraging influencers. We wanted you to learn from a thought leader in the world of PR, so we welcomed on Amy Jackson. She's the Founder & CEO of TaleSplash, who builds PR programs for founders & innovative brands by engineering a strategy that actually works. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

در این اپیزود ما با آقای حمیدرضا نیکدل مدرس و مشاور ارتباطات در مورد روابط عمومی مدرن صحبت میکنیم. ‎طبق معمول همه اپیزودها، ما اول داستان مهمونمون رو می‌پرسیم و بعد متمرکز میشیم روی روابط عمومی داده. از اهمیت روابط عمومی مدرن و از مهم‌ترین چالش‌های این حوزه در ایران میگیم.موضوع مشترک این فصل نوآوری! برخی از کلمات انگلیسی استفاده شده در این اپیزود:PR (Public Relations): روابط عمومیC Level: مدیران ارشد یک سازمان که عناوین شغلی آن‌ها با حرف سیشروع می‌شودReputation: شهرت یا اعتبارNewsletter: خبرنامهReactive: به معنای واکنشی است و به رویکرد یا رفتارهایی اشاره دارد که در پاسخ به شرایط خاص انجام می‌شود، به‌جای اینکه از پیشبرنامه‌ریزی شده یا ابتکاری باشدCEO: Chief Executive Officer: مدیرعامل یا مدیر اجرایی ارشدCommunications: ارتباطاتBusiness Function: عملکرد کسب‌وکارResearch: تحقیقConsumer: مصرف‌کنندهStakeholder: ذینفعEmployee: کارمندAbbreviation: مخففMarCom (Marketing Communications): ارتباطات بازاریابیHard Skills: مهارت‌های فنیContent: محتواBig Picture: چشم‌انداز یا نگاه کلیStress Management: مدیریت اضطرابTrust: اعتمادStretch: انعطاف‌پذیریMedia Trainer: مدرس ارتباطات رسانه‌ایGR (Government Relations):ارتباطات با دولتMarket Leaders: رهبران بازارEstimation: برآورد - تخمینHolding Statement: بیانیه اولیهCluster: دسته‌بندیPost Crisis: پس از بحرانBrand Repair: ترمیم برندRegistration: ثبت‌نامModerator: مدیرپادکست آنتی کامزحامی اختصاصی این اپیزود: کارگزاری آگاهاینستاگرام آگاهراههای دنبال کردن ما:وبسایت کارکسباینستاگرام کارکسبتوییتر کارکسبکانال یوتیوب کارکسبکانال تلگرام کارکسبلینکدین کارکسباگر تمایل دارید از کار کسب حمایت مالی کنید اینجا Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Growth Marketers, John Rarrick, a PR veteran with a unique background in acting, shares his insights on the evolution of PR, the importance of earned media, and how to craft a compelling brand story that resonates with your audience. You'll also learn how to measure the ROI of your PR efforts and stay ahead of the curve in the ever-changing world of communications. Tune in for valuable insights on marketing tactics and how to stay ahead of the curve in today's digital age. 00:00 Intro 00:20 John Rarrick & his entrepreneurial journey 05:24 How has the PR industry changed over the years? 10:40 Earned media vs influencer marketing 11:38 How to build a strong brand through earned media 16:00 Thought leadership for business growth 17:50 Why invest in media appearances: Brand Sentiment & ROI 19:50 How to get started with building a brand through earned media 23:40 Movius: What they do 31:07 Most effective customer acquisition strategies 38:15 Advice to younger self Watch Our FREE Masterclass ▶️10x Your Sales Pipeline in 90 Days: https://ww2.oneims.com/growth-acceler... ▶️Eliminate Dry Pipeline in 90 Days: https://ww2.oneims.com/dry-pipeline ▶️From Production Line to Profitable Exit: https://ww2.oneims.com/production2profit ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

2 Peter 1:19 We have also a more sure word of prophecy; whereunto ye do well that ye take heed, as unto a light that shineth in a dark place, until the day dawn, and the day star arise in your hearts... --- Send in a voice message: https://podcasters.spotify.com/pod/show/maranatha-ministries/message Support this podcast: https://podcasters.spotify.com/pod/show/maranatha-ministries/support

Nicole Morgan is the CEO of Resolute PR, a full-service integrated public relations and marketing agency focused on driving and commanding results. As Resolute PR's CEO, Nicole works to utilize Resolute's people, processes, services, and technology, ensuring quality service to their clients. She is known as an expert at keeping complex projects on task and within budget while clearly communicating her clients' brands, having led several large-scale projects, including events drawing more than 60,000 people, product launches, and rebranding initiatives. With more than 14 years of public relations and marketing experience, Nicole has advised various industries, including social services, healthcare, transportation, retail, technology, and finance. Furthermore, she leverages her experience and skills in public service and marketing in the academe, serving as an Adjunct Professor at Oklahoma State University since 2018. Nicole has earned several awards stemming from her work and community involvement, which include being named as Tulsa Regional Chamber's Young Entrepreneur of the Year, Tulsa 40 from the Tulsa Business & Legal News, Professional of the Year, and Young Professional of the Year from the Public Relations Society of America Tulsa chapter. She received numerous PRSA Silver Link and IABC Bronze Quill awards too. Her efforts have also earned her an Accreditation in Public Relations from the Public Relations Society of America. Her work has been featured in the Washington Post, Baltimore Sun, and the Los Angeles Business Journal. In addition, she publishes a monthly newsletter providing the latest trends in public relations, marketing, and advertising. With her extensive work and experience, Nicole brings a unique, integrated perspective to meeting today's business and organizational challenges.  Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Nicole Morgan: Guest Website: https://www.resolutepr.com/ Twitter: https://twitter.com/PR_Resolute LinkedIn: https://www.linkedin.com/in/nicolemorganapr/ and https://www.linkedin.com/company/resolute-pr/

In dieser Folge des $toryselling-Podcasts sprechen wir über PR, also Public Relations, und schauen uns gemeinsam mit meinem Interview-Gast, DEM PR-Experten Dr. Dr. Rainer Zitelmann, an, was gute PR ausmacht. Hör am besten gleich rein und mach deine Story zu deinem unfairen Wettbewerbsvorteil. Viel Spaß bei der Folge wünscht Prof. Dr. Veit Etzold.

در این اپیزود ما با خانم مهرک محمودی، سردبیر و بنیان‌‌گذار ماهنامه پیوست در مورد سواد رسانه ای و صدای زنان در فناوری ایران صحبت می کنیم.    برخی از کلمات انگلیسی استفاده شده در این اپیزود: Misinformation: انتشار اطلاعات نادرست که ناشی از اشتباه و سهو است.   Disinformation:انتشار عامدانه و برنامه‌ریزی شده اطلاعات نادرست  Fake news:اخبار جعلی   PR: Public Relations: مدیریتِ چرخهٔ اطلاعات، مابینِ یک فرد یا سازمان، (اعم از بازرگانی و اقتصادی، دولتی یا سازمان مردم‌نهاد)، با عموم اطلاق می‌گردد.   Viral: انتشار ویروسی  Ecosystem: زیست بوم   حامی این فصل کارکسب: مای لیدی اینستاگرام مای‌لیدی وب‌سایت مای‌لیدی راههای دنبال کردن ما: وبسایت کارکسب اینستاگرام کارکسب توییتر کارکسب کانال یوتیوب کارکسب کانال تلگرام کارکسب لینکدین کارکسب اگر تمایل دارید از کار کسب حمایت مالی کنید اینجا

You may be wondering what PR (Public Relations) is about and why it's important to learn its fundamentals. In this podcast, I will explain how PR can be beneficial. Let me reiterate that public relations are much simpler than you think. In summary, this is precisely what we teach at NATA PR SCHOOL: making yourself known by investing less than two hours a week. Some individuals, including many business leaders, may consider PR outdated, but I want to emphasize that a television interview remains highly valuable. Whether on a local or national scale, such an appearance grants you considerable credibility within your community and can help kickstart creating your subscriber list. Local radio and podcasts can also offer significant visibility. Let me share the testimonial of one of our students, Antoine Bolduc, after just one television interview: "After a single interview on local TELEVISION, I became an expert in the eyes of my followers and gained 400 new followers overnight." Antoine Bolduc, co-founder of Atypic Equipment Television isn't the only option, primarily if your product targets a younger audience, as TikTok could be essential in your strategy. However, why not use mainstream media while remaining active on social media and creating content on TikTok? Indeed, it's entirely possible to adopt this dual approach. Traditional media outlets have online platforms like websites and social media accounts like Facebook, Instagram, and even TikTok. It's up to you to make the most of these opportunities! Little secrets: 1- Journalists love to interact directly with you. Although they are used to dealing with PR professionals, they appreciate obtaining information directly from the source, which is an advantage for you! 2- No one knows your product or service better than you do. While an excellent PR professional can enhance your image, you can undoubtedly provide information quickly that even an expert needs to have at hand. If you're starting a business, your story will interest the media. For instance, if you're launching a new type of vegan clothing that allows nature lovers to enjoy guilt-free outdoor walks, it's a story that will appeal to many! Learning the basics of PR is simple. I offer to guide you for a clearer understanding, and I promise that by dedicating less than 2 hours a week, you will achieve astonishing results. Would you like to continue the discussion? Feel free to reach out to me. If you haven't already, you can sign up for our mailing list through our website at www.natapr.com or download our free template that outlines the six steps of a public relations or social media campaign. INSTAGRAMhttps://www.instagram.com/nata_pr_school/ GET FEATURED FOR FREEhttps://prschool.natapr.com/evergreen_en THE FREE NATA PR MODELhttps://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTSwww.natapr.com

Nikola Mikovic discusses the status of the Ukraine war and many of the predictions that he has made which have come to pass. He believes that when it comes to Putin, it's all “PR” (Public Relations). We cover the second bridge attack, grain deal, Turkey's role in the war, energy, the oligarchs, Prigozhin, Belarus, Vilnius, […]

A PR campaign should be an essential part of every business's marketing efforts. PR (Public Relations, or earned media) can build credibility through third-party endorsements and drive awareness and engagement of your latest news. Join us for this Quick Hit where we share the 1st tip on how to develop a compelling campaign. Make sure to listen to the full-length episode here.

Fiona is a print journalist, business owner and award-winning TV producer/director with a fascination for people's stories all her life – ever since seeing a TV reporter in action more than 40 years ago. Today, as a respected media consultant, recently named the UK's Top PR Adviser 2021 to 2022, prolific blogger and PR (Public Relations) trainer, Fiona cuts through all the BS false promises to get journalists truly interested in you and your stories. In this episode, Fiona talks us through her career in journalism, building her PR company - Fiona Scott PR, and her involvement in awards from entering, judging and sponsoring. There is so much Fiona knows about the awards industry, so we are delighted to share this with you.  {1.45} Fiona starts off by telling us the dream that sparked her career in journalism  {2.25} How Fiona ended up working in TV but initially trained as a teacher  {3.54} Why Fiona decided to go from being employed to self-employed (running her own PR company) {5.00} The evolution of how we consume media from 2009 and how business is a separate skill from your original skill-set   {6.20} When awards first cropped up on Fiona's radar {8.00} The awards that Fiona has entered in for her business {9.08} Awards for smaller companies (Solopreneur category) that is currently sponsored by Fiona to show her support for small businesses {11.07} Tips from Fiona on judging awards and what she is looking for from entrants  {14.01} Working with businesses who have won awards and how to make the most of the publicity from it {16.16} Credibility of winning an award from a journalism perspective {17.50} Fiona's involved in business networking and the support associated with a business community {20.48} The launch of Fiona's podcast with a focus on PR and sharing tips within the industry {23.25} Fiona's main piece of advice for early-on businesses  You can find out more here: WEBSITE: www.scottmedia.uk LINKEDIN: https://www.linkedin.com/in/thefionascott/  TWITTER: https://twitter.com/theFionaScott             

PR (Public Relations), zu Deutsch Öffentlichkeitsarbeit klingt kompliziert. Dass Coca Cola oder Nike in seine Wahrnehmung und Reputation investiert ist klar. Aber brauchst du als Einzel-Unternehmer:in das auch? Dieser Frage gehen wir im heutigen Beitrag nach. Mehr dazu erfährst du hier: https://www.meikehohenwarter.com/pr

Meghan Ely - PR for your wedding businessI love having interesting guests on, especially friends that have so much to share. Meghan has pivoted from doing weddings at a 5-star hotel to being one of few people in the world that specialize in helping wedding businesses, like yours, with PR (Public Relations).Listen to this new episode for ideas you can use, right away, to help get your wedding business more visibility outside your advertising and social media efforts.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  If you'd like to attend an upcoming Master Class or arrange your own Mastermind Day with Alan, visit www.MastermindDay.comMonday, June 26, 2023 – Schaumburg, IL – Conversion Workshop (before the Marquee Show starts)Tuesday, September 19, London, UK – Conversion Workshop @ PBX (right after the conference ends)

Deine Firma in Wirtschaftswoche, Handelsblatt, FAZ. Was passiert, wenn Unternehmen, Personen, Produkte mit einem tollen Artikel in einem Leitmedium oder sogar im TV erscheinen? Ich habe es schon oft erlebt: Das ist für Kunden aber auch Bewerber ein sehr wichtiger Faktor, sich für ein Unternehmen zu entscheiden. Nicht umsonst werden solche Artikel und die Logos der Medien immer direkt auf der Homepage gezeigt. So eine Nennung ist besser als die besten Werbung. Gerade im Geschäftskunden-Vertrieb ist Vertrauen einer der wichtigsten Faktoren für Erfolg. Und Leitmedien sorgen für so ein Vertrauen, wenn die Nennung positiv ist! Natürlich schafft Medienpräsenz auch Traffic und sorgt für mehr Leads. Früher war PR oder Public Relations neben Werbung die wichtigste Marktkommunikation für Unternehmen. Regelmäßige Pressemitteilungen waren Pflicht. Heute ist PR durch Performance Marketing und SocialMedia in den Augen vieler unnötig und etwas angestaubt. Aber genau deswegen kann es zur Geheimwaffe  - gerade von StartUps oder kleineren Unternehmen werden. Denn: Jeder hat tolle Geschichten zu erzählen! Wie man so etwas angeht und vielleicht sogar mit seiner Story ins Fernsehen kommt, das bespreche ich heute mit dem PR-Profi und Unternehmer Alan Grap.

PR (Public Relations) can feel like a really overwhelming topic for new business owners. Because of that, I LOVED this conversation with Brittney because we're talking through how you can start thinking about PR as a growing business owner & 5 things that you need to consider BEFORE you start implementing a PR strategy.If you're new to the concept of Public Relations and how to approach it in your business, this episode is PERFECT for you! We're not getting super techy in this conversation either — remember, my goal is to eliminate the overwhelming, fluffy strategies. In today's episode, Brittney is helping us get super tactical in our conversation and you'll be able to walk away with tips on how you can start becoming more visible to your audience!How to connect with Brittney & links from the episode:Brittney's free pitch templatesTanya Dalton's book - On PurposeVisit Brittney's website & connect on instagramAlso, I'd absolutely love it if you left a review on Apple Podcasts -- I love getting to shout out my listeners on the podcast!

Chats with Smart People Featuring Jeanne Achille. Tremendous amounts of talent are being lost to our society just because that talent wears a skirt. Shirley Chisholm (New York State Representative, educator, and author) Have you ever met someone and was like wow! You're amazing! Can we be friends! Well, this is the energy that Jeanne brings. Jeanne is the Guru of the Women HR Tech conference. She is an original OG in the battle to raise the voices of women in HR technology. 28 years ago, in 1994, Jeanne created The Devon Group which is a PR (Public Relations) agency.  She has supported thousands of new products, services, and companies throughout her career.  She is the FIRST woman chair of the HR Technology Conference. (Virtual & In person) Superhero powers: PR, marketing, public relations, social networking, social media, speaker bureau, analyst relations, writing, case studies, and content marketing. Today's episode includes the following Jeanne shares her experiences of being a CEO. Pros & Cons Proud moments  SEXISM Women in HR Tech Asia, Is there a different vibe? Internal Equity for women driving start-ups and why they don't move up the ladder. Value of Diversity Belonging to an organization What women feel and think when working or going anywhere in public. Does the underlying alertness, make for better visionaries? The Pandemic and showing up for you.  The impact of women in HR Tech supporting each other. Expand your HR Tech network and insights by joining the HR Tech Conference. March 1-4,2022. https://www.hrtechnologyconference.com/    Reservations are FREE, so you have no excuse Find Jeanne on: Linkedin.com/Jeanneachille Website: devonpr.com Twitter: jeanneachille and devongroup

Chats with Smart People Featuring Jeanne Achille. Tremendous amounts of talent are being lost to our society just because that talent wears a skirt. Shirley Chisholm (New York State Representative, educator, and author) Have you ever met someone and was like wow! You're amazing! Can we be friends! Well, this is the energy that Jeanne brings. Jeanne is the Guru of the Women HR Tech conference. She is an original OG in the battle to raise the voices of women in HR technology. 28 years ago, in 1994, Jeanne created The Devon Group which is a PR (Public Relations) agency.  She has supported thousands of new products, services, and companies throughout her career.  She is the FIRST woman chair of the HR Technology Conference. (Virtual & In person) Superhero powers: PR, marketing, public relations, social networking, social media, speaker bureau, analyst relations, writing, case studies, and content marketing. Today's episode includes the following Jeanne shares her experiences of being a CEO. Pros & Cons Proud moments  SEXISM Women in HR Tech Asia, Is there a different vibe? Internal Equity for women driving start-ups and why they don't move up the ladder. Value of Diversity Belonging to an organization What women feel and think when working or going anywhere in public. Does the underlying alertness, make for better visionaries? The Pandemic and showing up for you.  The impact of women in HR Tech supporting each other. Expand your HR Tech network and insights by joining the HR Tech Conference. March 1-4,2022. https://www.hrtechnologyconference.com/    Reservations are FREE, so you have no excuse Find Jeanne on: Linkedin.com/Jeanneachille Website: devonpr.com Twitter: jeanneachille and devongroup

In this solo show, I tell you about: the biggest PR myth, 4 things PR is (and 1 thing it isn't), how to tell if your story is real news, how the Black community can support Blacks in the media (and vice versa), pro tips for “piggybacking” and your next press release, what social media can't do for you that only traditional media can, more reasons to be nice to your local journalists … and more! Continue Reading

In this solo show, I tell you about: the biggest PR myth, 4 things PR is (and 1 thing it isn't), how to tell if your story is real news, how the Black community can support Blacks in the media (and vice versa), pro tips for “piggybacking” and your next press release, what social media can't do for you that only traditional media can, more reasons to be nice to your local journalists … and more! Continue Reading

This Episode is about PR Public Relations... We all need tools and tips to make the process faster and easier to get the word out about your business. Let's discuss all the options we have to promote YOUR business! On Tools, Tips, and Technology, we will give you the information and resources you need to create a plan for your home on the web. So make sure you tune in Tuesday's at 10 am CST to get all the information you need to be successful on the web. See you all on Tuesday :) Natural Curiosity presents a fun and informative show called Tools Tips and Technology with Aimee Ravichandran Owner of Abundantly Social & President of Perceptive Public Relations & Co-Owner of Book Lovers Delight and Marian LaSalle creator of the Natural Curiosity Business Mastermind NaturalCuriosity.Life and Co-Owner of Painted Path Designs. Together we are bringing a fresh new look at the tips, tools and technology that helps this world move. ToolsTipsandtechnology .com Naturalcuriosity .life --- Send in a voice message: https://anchor.fm/naturalcuriosity/message

Pros and Cons of PR (public relations) in Loving Hashem by Rabbi Daniel Kalish

In this week's episode, we're talking all about PR. The perfect person for this? Russell Trahan - the founder of PR/PR. PR/PR is a full-service PR agency for speakers, consultants, and non-fiction authors. We talk about some of the misconceptions with PR, the benefits, realistic expectations of it, and how to turn it into a profit rocket.

Today's episode of the podcast is an interview with Dina Behrman who is a PR (Public Relations) strategist, helping entrepreneurs who struggle to take their business to the next level. We talked all about what holds us back, why we get nervous to put ourselves out there, and how to actually go about getting featured and getting some publicity for your business.   KEY TAKEAWAYS COVERED IN THE PODCAST  When you start doing PR for your business, you will have more content to share on social media – it works hand in hand with your marketing. When you are pitching to places, you can talk about your social media presence. You CAN do PR as a solopreneur and small business owner. You can either use an agency, or do your own PR. You are helping a journalist out when you get in touch with them and share your tips for their readers. You are going to help the people who read or listen to your piece too. PR is very powerful for expert positioning because when you get featured, you have the association with recognisable and credible names – they are endorsing you. PR is long-lasting, ever-green content – when you have an online article feature, it is there for people to find years later! PR is amazing for getting in front of a new audience – make sure you are choosing places that your ideal clients will be. PR is also great for connecting with your existing network when you share your excitement! Opportunities could follow. Think about quick wins – where could you be featured that is quick and easy? This then helps when you are applying to bigger places as you already have some features. Journalists don't need you to be a perfect or professional writer – they just need the content from you! They have editors that will review your piece. Twitter can be a really good place to connect with and engage with journalists. You can cold pitch journalists, you don't have to have relationships with them or lots of contacts. You can find journalists by looking online or in magazines – do a bit of research. Think about what you can give in terms of value to the journalists – look at the types of things they have previously published, what will be a good fit/popular for their audience? Put together a media kit to sum up your highlights to apply for podcasts and digital publications. Stretch your comfort zone slightly – you never know what opportunities could come up when you put yourself out there. The worst thing that can happen is they say no or not reply. Just because they said no once, doesn't mean it's a no forever – try again another time. If you keep pitching, you will get featured! Make sure you are tailoring your pitches. Once you start getting featured, you may find other journalists will then reach out to you. Keep an eye on the hashtag #JournoRequest on Twitter to look out for opportunities alongside the proactive stuff – see if there is something that is relevant. Leverage every feature/opportunity you get – it is a big deal – be proud!!   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…  You don't need to be really well-known or have a huge following to do PR in your business.  HIGHLIGHTS YOU SIMPLY CAN'T MISS  An introduction to Dina 03:54 PR and Marketing 05:29 Why you should consider PR 11:55 Potential barriers 18:04 Do you need to build relationships 23:48 How to pitch to journalists and stand out 25:32 What if they say no? 35:20 #JournoRequest 45:08   CHECK DINA OUT  http://www.dinabehrman.com/ (Website)   RESOURCES MENTIONED  https://dinabehrman.com/calendar/ (Free PR & Content Calendar)   Transcript  Hello and welcome to this week's episode of the podcast. How are you doing? I'm getting into the swing of things. May I'm batching, and this is like the fourth one I've done. So I seem to be doing it a bit quicker and easier.   You need a bit, the always stumbles me is the beginning. I hate the beginning. I hate...

What you will learn in this episode:What is earned media.The importance of a media kit. When you should reach out to journalist.Three Business TIP Takeaways:Research Your Target AudienceEverything cannot happen at once.You are on the record at all times during the media interview. For more information about Andrea Pass  visit: www.andreapasspr.comBe sure to sign up for the I've Published My Book Now, What? Workshop Series for Authors. FREEBIE:How To Start Your Business Guide in 2021:https://stephanieawynn.com/how-to-start-a-business-in-2021/How you can get involved:Be sure to support the podcast by sharing with your friends and family (https://letstalkbusinesswithstephanie.com).Support the Podcast by donating here.Follow Stephanie on FB/IG/TWITTER/LinkedIn: Stephanie A. WynnTo learn more about Stephanie A. Wynn visit stephanieawynn.comEnjoyed the Podcast? Be sure to subscribe on iTunes. Click here to  leave

Esta semana conocimos un poco de Vozy, la startup de inteligencia artificial conversacional que está revolucionando el mercado latino. ⭐Juliana Corcho⭐, Product Marketing Manager, nos contó acerca de las principales estrategias de crecimiento en el mercado B2B para alcanzar presencia en 9 países, reinventarse con nuevos productos y lograr crecer 600% en época de pandemia

PR (Public Relations) the act/art of telling your story to reach media and your target audience.Who's better to pitch you than you? Who can tell your story like you? How do you pitch your content to media? Here are three steps, free game live from the comfort of my home on how to pitch your content to media. **Get your Black Girl Holidays Content Calendar TODAY...now in print and digital versions**----Connect with Patrice:Instagram - @patricecameau , @campspacesWeb -  MOMCATION PRO, CAMPspaceFacebook - @campspaces, @patricecameau—————————————————————Listen on Apple Podcasts, Spotify, Google Podcasts, iHeartRADIO and Stitcher.Are you a women content creator of color with an inspiring story to share? Tell us about yourself here.

Welcome to the 20th episode of The 6 Figure Product Business Podcast.  Today we're talking with PR expert, Delaney Vetter of Delaney Vetter Communications. She is passionate about helping businesses show the world how amazing they are through strategic Public Relations tactics and personality driven copywriting   I often get asked by clients, how can I get featured on Oprah, or Brit&Co or other big media companies? Well Delaney is the girl who can make that magic happen for you!    Delaney helps product businesses like you, gain the media coverage you've always wanted, achieve authority and trust in your space, and build the best brand ever.   If you've ever wondered about PR, how it works, how to get media features, then this episode is for you. Here are some other key takeaways from this episode: A breakdown of PR and what it actually is (verse what you might think it is) What can PR do for a product business How brands CAN get features in Oprah and other massive media agencies The right time for a ecomm business to work with an agency Free PR resources How to Leverage Influencers in your PR Strategy Connect with Delaney Vetter IG: @delaneyvettercomm  LinkedIn: Delaney Vetter https://www.delaneyvetter.com/  This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program  Let's Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram 

Die heutige Folge dreht sich voll und ganz um Marketing. Wenn du deine Reichweite nachhaltig steigern möchtest und viel sichtbarer werden möchtest, dann höre dir unbedingt diese Folge an: Wir verraten dir nämlich, was das meist unterschätzte Marketinginstrument ist und wie dir dieses bei deinem Durchbruch hilft!

Mit Prof. Dr. Julia Schoessler (schoesslers) Staffel #4 Folge #5 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups

PR (Public Relations) is, for many of us in business, a black box, a dark art of achieving editorial over advertorial, of earned vs paid, of authenticity vs concoction; or as some call it, "SPIN". Lahra Carey is an ex-ABC journalist who was one of the forerunners in crossing over from media to media advisory. Her networks are significant, her entrepreneurial curiosity unbounded, and her depth of knowledge on both creating good PR, and dealing with crisis management is world-class. This interview contains abundant, critical, insights and you won’t be disappointed with our deep dive into company values, storytelling, the value that PR can add to company boards, messaging for crisis management, editorial relations and more. If you don’t get value from listing to Lahra’s first-hand knowledge of how to communicate as a business, and inspiration from her own entrepreneurial journey - then I would suggest that you are probably not awake! Enjoy our discussion.

Episode NotesOn this episode of "Industry Friends" Dexter sits down with Shakeemah Simmons-Winter who is a Senior Publicist at ESPN. They discuss the industry of PR (Public Relations), the importance of networking across, her experience working with the Wendy Williams show and how she earned her position with ESPN.

About Natasha Dressler: My love for writing and all things related to PR (Public Relations) began at the age of 16. I started my own music magazine (a ‘zine called Sugar Cube) and quickly began to use my passion for networking and self-promotion to get record stores to carry my self-published magazine for free. For those of age that remember independent record stores, there were always racks with flyers or self-published magazines, it was a cool labor of love. Marketing, Networking, and Public Relations are in my DNA.I spent 18+ years in high results, fast-paced industries: Cosmetics, Tech, and within Marketing Agencies. I use my prior learnings from my former industries to help my clients think outside of the box and provide unique solutions for their needs. https://www.natashadressler.com/

Sejam muito bem vindos a mais um episódio oficial do Nota Preta, seu podcast de finanças e empreendedorismo! Tornar seu produto ou serviço conhecido no mercado, é um grande desafio! E quando pensamos em promover a nossa marca, sempre priorizamos a publicidade tradicional (TV, Rádio, Outdoor, etc). Nesse sentido, o PR (Public Relations) aparece como um ótima opção para irmos além da divulgação, como também podermos gerar autoridade para a mesma. Nesse episódio conversamos com Bruno Pinheiro, CEO da PIAR Comunicação, Jornalista, Assessor de Imprensa, palestrante e eleito em 2018 como o melhor profissional de comunicação do Brasil pelo Startup Awards. Iremos entender um pouco mais, desse serviço fantástico e extremamente eficiente para a consolidação das empresas no mercado. Te convido a enriquecermos em conhecimento juntos...BORA?!

Als ich zum ersten Mal meine Screen-Time auf Instagram angesehen habe, hat mich schier der Schlag getroffen. Mein täglicher Durchschnitt liegt bei zwei Stunden. Das sind 14 Stunden in der Woche. 60 Stunden im Monat. 60 Stunden ... das muss man sich erst einmal auf der Zunge zergehen lassen. Dann stellt sich die kritische Frage: Wie viel bringt mir diese Zeit auf Instagram überhaupt? Wie viele Kunden gewinne ich durch Instagram? Wie viel Umsatz erziele ich mit diesen Kunden? Hinzu kommt, dass der Social Media Content nur für eine sehr begrenzte Zeit (ca. ein bis zwei Tage) auf dem Radar der Traumkunden vorhanden ist. Ganz anders sieht diese Zeit bei der PR (Public Relations) aus: 16 Stunden im Monat reichen bei Weitem aus, um sehr gute PR zu betreiben. Der Content, der zum Beispiel für die Pressearbeit entsteht wirkt dabei über Monate und vielleicht sogar Jahre nach - anstelle von nur zwei Tagen. Als ich das gehört habe, bin ich sehr ins Nachdenken gekommen. Je weiter die Gedanken gingen, desto mehr Fragezeichen erschienen in meinem Kopf. Was ist PR überhaupt genau? Wie funktioniert Pressearbeit? Wie kann ich beginnen? Diesen und noch vielen weiteren Fragen hat sich meine aktuelle Interview-Partnerin, die PR-Beraterin und Mentorin @lenawingen.de gestellt und noch weit bessere Antworten und detailliertere Insights gegeben, als ich es je erwartet hätte.

MAX & Friends with Max Tucci The Power of PR (Public Relations) with:Rebecca BrooksInstagram: @brookette1 @brooksgrouppr AND The Power of Music, Love & Urban Farming with:Taja Sevelle Instagram: @tajasevelle Taja will also be talking about #EricaHeller new book #OneLastLunch #MaxTucci #RebeccaBrooks #TajaSevelle @prince #loveiscontagious #UrbanFarming #pr #PublicRelations #podcast #talkshow #talkradio #conciousconversation #donation #support #giveback #restaurantindustry during #COVID19 @chefaz @rachaelray#Delmonicos @whoopigoldberg#interview #awardwinningpodcast #communicatorawards #sundaynight #jointheconversation #LATalkRadio and all #podcastplatforms #podcastlife #prince Erica Heller's new book, One Last Lunch:  Author and recording artist, Taja Sevelle has contributed a moving piece about a lunch with the iconic music artist, Prince, in Erica Heller’s One Last Lunch.  Author Erica Heller is the daughter of Joseph Heller, (Author of Catch 22). Taja’s lunch with Prince takes place in the Beverly Hills Hotel in California, and gives the reader a window into a heartwarming relationship between the two close friends.Charming and uplifting, the fabled lunch is peppered with Taja’s selections of real-life shared moments with Prince, revealing humor, social awareness, and of course, menu proclivities.

PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Director of WordStorm PR, a boutique-sized PR agency she founded in 2000, about how you can tap into the curiosity of journalists so you get more exposure in the media! Listen to this episode to hear more about: What it means to have a “Media Mindset” Why journalists love business owners who take a proactive (vs passive) approach to the news The 3 pieces of research you MUST do on the media in your industry How to boost your credibility for months and even years AFTER your media appearances Why PR beats Social Media! The specific times it makes sense to do PR The BEST type of PR (not what you might expect!) Monica’s favourite “go-to” PR Strategy The #1 mistake PR “newbies” make and why you will NEVER get featured in the media if you make this error The “Top 5 Hook Angles” that will get a journalist’s attention The big tip you can take from Monica’s World Forest Day campaign How to make your business story “newsworthy” What to look for in a PR agent 5 ways to make the most of your media mentions And much more. SPECIAL OFFER for Content Sells Podcast Listeners! 1-hour Media Strategy Session With Monica Just $245 ex GST (normally $395 - SAVE 38%!) Go Here To Book Your Session Also mentioned in this episode: HerBusiness Success Mastermind Monica Rosenfeld Wordstorm PR Jamie Swanson Content Sells Episode 133 How To Use Photography To Advance Your Personal Brand

THIS EPISODEThis episode is about cold pitches. We cover issues such as:- What IS a cold pitch?- How to get more business (sales) with cold pitches- How to not get ignored by businesses you're pitching to- Tools to automate and improve cold pitches- How do you get in the media (TV, newspaper, blogs, etc) using cold pitches for PR (Public Relations)?TODAY WE'RE DRINKING- Molson Canadian Lager- Pure Blonde LagerSTUFF WE MENTIONEDVoila Norbert email finderCrystal - for knowing preferred tone of voice of prospectsHubspot salesInterview with William GilchristGIVEAWAYWe're giving away 3 first edition, signed copies of Dean Blake's latest book, Everyday A**holes. Listen to our podcast on how to enter.ABOUT YOUR HOSTSTerng Shing has his own PR and content agency based in Singapore. He tries not to be defined by his job, but gave up and has leaned into it pretty heavily.When he's not working or conducting business over drinks, he is recording an episode for Business Over Drinks. Learn more about his company SYNC and what they've been doing for the startup community in Southeast Asia. He also has another venture with a business partner in the travel industry, called Travel Wanderlust.Connect with him on LinkedInFind out more about his company and follow Travel Wanderlust on social media on Instagram and Facebook.David BobisDavid Bobis is an author who has written a few works under both his real name and pen name, Dean Blake. He has just released a book of illustrations, Everyday A**holes. David was also the Head of Digital Marketing and Partner of Studio Culture – a leading digital marketing agency in Australia, before exiting to work on his books and private consultancy. David is a finalist of multiple awards, such as the Telstra Business Award, the Lord Mayor's Multicultural Business Award, The Optus Business Award, the Brisbane Business News Young Entrepreneur's Award, a Melbourne Age Short Story Award, a John Marsden Short Story Award and a Brisbane State Library Short Story Award.Follow David's InstagramConnect with him on LinkedInBuy David's Books

You need to understand that PR as an industry is much bigger than press releases.

Great interview with The Renaissance woman herself, Chica Samone on business, marketing, exercise, nutrition, COVID-19, domestic violence , motivation, aging, being quarantine , and more! Chica Simone has learned so much about the entertainment industry that she decided to start her own Booking Agency called Book It All Entertainment (BIAE) which began in 2011. Book It All Entertainment is based out of Atlanta, Georgia and is a Booking Agency for the Entertainment Industry, specializing in Marketing, Advertising, Consulting, Networking, Bookings, Promotions, Management, PR (Public Relations), AR (Artists & Repertoire), Special Events Planning Touring, Videos, Films and Commercials placement. The Corporation works with many people such as Singers, Rappers, Musicians, Models, Comedians, Athletes, Photographers as well as established and un-established artists. Book It All Entertainment also helps clients to gain more exposure (e.g., Radio, Television, Show Casing, Magazine Interviews along with Radio airplay and also the scheduling of Photo Shoots). BIAE does not stop at the Entertainment Industry, as the company also works with various Business assisting with Marketing and Advertising. Chica Simone was also called to do radio as an on-air radio host and personality with Collabo Muzik/Collabo Live 106.5fm out of Stone Mountain, GA and the name of her radio show is called The "Let's Get It All Out" Show which was on a Terrestrial Network syndicated in Atlanta, GA, Bronx, NY and Miami, FL on various FM radio stations, also seen "LIVE" via the internet. After departing ways with Collabo Muzik which were on excellent terms, Chica Simone has also focused on many Marketing and Advertising ventures while reorganizing the Booking Agency Book It All Entertainment, and was called back to radio once again, this time doing a weekly Podcast show on the X Squad Radio Network. Chica wanted to have her business partner working alongside her on the show which is her co-host named Dan Didier on The "Let's Get It All Out" Show, which is heard on many platforms such as Spreaker, Spotify, Apple iTunes, Google Podcast, iHeart Radio, Tunein and more. Chica enjoys being a Renaissance Woman as she is also the PR Manager for a beverage company called Lotus Beverage Group, LLC based in New York that manufactures a beverage called "Sutra Energy Drink". She also works alongside her business partner Dan Didier who is not only the co-host of the podcast/radio show, but also the VP of Book It All Entertainment and Writer and Director of a stage play production called "DOMESTIC" Trilogy, and Chica is the Production Manager of the stage play. Chica, which is what many call her in short, prides herself in giving her best at everything she does, and is an advocate for giving back in the best way that she can. Her GREATEST achievement above all is being a Mother of 4; 3 Beautiful daughter's ages 14, 23 and 24, and a handsome son age 10. With being a single Mother of 4, she still finds ways to manage and balance out her life to continue to be a wonderful Mother while working on all of her projects that she is so extremely passionate about! --- Send in a voice message: https://anchor.fm/yourbestlifestyles/message Support this podcast: https://anchor.fm/yourbestlifestyles/support

Who is Howard Bloom? And what does he have to do with the COVID pandemic? It’s hard to know where to start -- Howard is a world renowned scientist, a highly regarded intellectual, an author and lecturer on wide ranging subject matter, a frank philosopher….and swears like a broken down truck driver.  Howard’s #1 principle of science - and seemingly his life - is “the truth at any price including the price of your life”.  Howard has written or lectured on quantum physics, evolutionary biology, neuroscience, economics, and aerospace among other scientific disciplines.  Howard has been described as "next in a lineage of seminal thinkers that includes Newton, Darwin, Einstein”.   Yet science-minded Howard made a huge cultural impact managing public relations for some of the world’s biggest rock stars like Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, and on and on the list goes. Howard’s success was unparalleled and his future was wide open to possibilities….until his body failed his mind. Like mortals, Howard got sick with the flu, but instead of getting better in a few days, and unlike most others, he got worse. Much worse. Howard would spend the next 15 years practically bed bound, and 5 of those years he was so weak he couldn’t speak, and so sick he couldn’t have people in the same room. Howard would eventually figure out he had ME/cfs, known scientifically as myalgic encephalomyelitis, or ME -- and informally known as ‘chronic fatigue syndrome’, or CFS.  ME/cfs is a complex disease that causes chronic immune and neurological dysfunction. Like millions of other people who never recovered from the flu or a viral or bacterial infection, and developed ME/cfs, Howard’s life - and his hope and dreams - would never be the same. It is well known in the medical community that some people never recover from viral infections. Many of the 2003 SARS pandemic victims did not fully recover because they developed ME/cfs, and it is beginning to appear that many of the COVID pandemic victims will also develop chronic immune and neurological problems like ME/cfs patients. The world may be facing millions more people who never recover from COVID and develop ME/cfs like Howard. In this interview, Howard shares his remarkable life, with all its highest of highs, and lowest of lows -- and tales of some of the famous people who intersected his journey through the world of rock and roll, and notable thinkers also immersed in the messy business of scientific discovery.  Perhaps as unusual as his life, Howard has made a very rare and full recovery from ME/cfs by maintaining a regimen of drugs to keep his body and mind working hard -- and to find the truth at any cost. Here is part 1 of my interview with the engrossing and sublime scientist Howard Bloom, author of the newly released book “Einstein, Michael Jackson and me”.... SHOW NOTES 0:07:00 Howard Bloom says childhood was a nightmare - he grew up in Buffalo, New York, and that's a nightmare - a very pretty city, wonderful Victorian architecture with big and front lawns - but his family didn't get to that status until he was 9 years old - Howard says that for someone born with a disability of being intellectual and probably bring on the autism spectrum 0:08:00 a term that didn't exist in those days, it was a very lonely place - Howard was born in 1943, the year of the Holocaust - his father has started a small liquor store in an attempt to make a living, he was 33 years old and was drafted and sent to California - so Howard grew up without a father - his mother had to immediately take over the liquor store and abandon her maternal role 0:09:00 Howard felt like he grew up without a mother as well - his mother was incredible competent, but not good at intimate relationships - so she hired a cleaning woman, not a baby sitter - to keep him out of the way, the cleaning women would lock him in a small corridor 0:10:00 That was how Howard spent the first 3 years of his life - once his Dad came back, Howard was ecstatic, for the first time in his life he's have a family - his parents then told him that he would be having a baby brother 0:11:00 Although Howard's brother was 2nd born, he was treated as the 1st child - so they parented his brother, but Howard was left in the cold - his mother was afraid of polio so she rarely let Howard out to play with other kids, but when she did, the other kids loathed Howard - when there was somebody to beat up, or chase, or humiliate, Howard was the kid 0:12:00 The neighbourhood kids excluded and marginalized Howard - but growing up isolated for the 1st ten years turned out to be a blessing for his future 0:13:00 Howard remebers in 1st grade that the 1st kid done their work would get a gold star - Howard was always last - his teacher called Howard's mother in and said 'I think your son is mentally retarded' and should be taken for psychological testing, and his mother did that but never told him the test results - one day Howard came in 2nd last, not last, and his teacher was so pleased, she gave him a gold star - so Howard was late to learn how to read and write 0:14:00 The house Howard was born in was very small, but his father did well from the liquor store they bought a new house, next door to a Frank Lloyd Wright designed house, with a huge backyard 0:15:00 It was an isolated neighbourhood, so Howard felt just as isolated as before - but their neighbour were a man and woman who were radiologists with advanced degrees - one day the woman said, 'my kids are away at summer camp, come to my reading room and see my books' - she had all 38 Oz books, and Howard read them all that summer - this was his introduction to a virtual world of reading 0:16:00 By 4th grade Howard was reading 2 books a day, one under his desk, so he was not paying attention to the teacher at all 0:17:00 Howard's father worked long hours, while his mother worked at becoming influential in Jewish society and education so she would hang out with college educated people, who she resented because she didn't get to go to college, so there was no time for Howard - whereas his parents dotted, hovered and did all the things you'd expect a parent to do 0:18:00 When Howard was in the Boy Scouts he tried very hard to win medals by completing tasks and then getting a parent to sign a piece of paper, but Howard could not get his parents to sign - when Howard's brother started Boy Scout's their mother became a Den Mother 0:19:00 This has worked to Howard's advantage - Howard can not look at things in the normal way, and he doesn't want to - when he was about 10 years old he found another book 0:20:00 He'd never seen it before, and would never see it again - the first 2 things it said were: the truth at any price, including the price of your life - and look at things as if you've never seen them before - to prove point #1, it told the story of Gallileo, but they told it all wrong - it said Gallileo would stick to his truth even if burnt at the stake - Howard says that is wrong - Gallileo told the Pope he'd retract everything he'd ever written 0:21:00 In exchange for house arrest - but the book did not tell it that way, but Howard needed a hero at that point -- the 2nd point was about Antonie van Leeuwenhoek, 1 of the 2 men who invented the microscope - it described Leeuwenhoek looking at swamp water and seeing 'animalcules' and writing to the Royal Society 0:22:00 Look for things that are invisible to you and all those around you and bring them into the light -- those 2 rules grabbed Howard, it was his religion, and he's dedicated his life to it - but not conventional science - he's a professional outsider, to see things others don't, to ask questions that would not occur to others - that's his fucking job 0:23:00 Howard read Jack Kerouac's On The Road, and reading about the Beatniks in Time Magazine - Howard and his best friend would Time cover to cover and they tied in the magazines current events competition every year 0:24:00 Every issue there was a story obout the Beatniks - Howard thought that if he could get close to the Beatniks, he would be accepted - the his father made a hideous mistake: for summer vacation he took them on a road trip to Cape Cod and Provincetown - Howard walked into the gallery in P-town and there were a bunch of Beatniks from the West Village (New York) 0:25:00 They grabbed onto Howard and treated him like another adult - so he spent the week with them and bought a pair sandals - when he got back to Buffalo, his French teacher was so scared of him and his sandals, she put him in a walk in closet - Howard started reading about Zen and wanted to drop out of high school, getting a motorcycle and go to California - but his parents threatened to send him to lumberjack camp 0:26:00 The last thing Howard wanted was to be around a bunch of macho men - Howard got in to Reed College, same as Steve Jobs, but Howard dropped out 6 weeks before the end of the year - as he was hitchhiking and riding the rails, a group of people gathered around Howard - Time and other magazines gave that movement a name, the Hippie Movement, so Howard, with others, accidentally started the Hippie Movement 0:27:00 Howard went to Israel for a year to live on a Kibbutz - his father thought it would make a man out of him - Howard went back to NY University - but when Howard was 10 years old, his mother took him to meet the head of Buffalo University graduate physics department and were in his office for an hour - as they were leaving, the proffessor put his hand on Howard's shoulder and told his mother that she didn't have to save to pay for college, Howard would get a scholarship to any college he wanted in theoretical physics 0:28:00 They had been interpreting the effect of the doppler shift and its implactions for Big Bang, the hot topic in physics at the time - indeed, Howard had 4 fellowships when he finished NYU, but in a field that had not been named yet, neuroscience - he got Columbia U to allow him to take any medical courses he wanted so he could piece together his own education program - but at 12 years old Howard realized what fascinated him was mass human passion, he called it 'the gods inside of us' 0:29:00 Howard realized that if he went to Grad school, it would be Aushwitz for the mind - so he dropped out, and went into something he knew little about: popular culture -- Howard pivoted because the Poet in Residence told Howard... 0:30:00 ...last year I asked you to be on the editorial board of the school literary magazine and you didn't even show up, this year I'm telling you that you are the Editor - Howard was distressed, he hated literary magazines, the typeface was terrible, colors awful - you could stop an orgy by throwong a literary magazine in it 0:31:00 A friend asked him: if you could do anything with this magazine, what would it be? Howard said it would be a picture book - so he gathered a team of visual artists and poets to create an issue Washington Square Review in a 12 x 12 inch format with full color printing 0:32:00 Howard was called into a meeting about the cost of the magazine and they said we're doubling your budget for the next issue - the 2nd issue was the Sex and Death issue, but half the staff quit - when it was published, Howard got calls from Look Magazine and others including Boy's LIfe... 0:33:00 ...the Boy Scout magazine - Howard had been kicked out of the Boy Scout's for incompetence in Morse Code when he was 11 -- Howard spent 2 weeks in a mental institution because the day after he attended his only rock and roll concert, he had tried to kill himself 0:34:00 For 4 years, school had given Howard structure and purpose - his 1st semester he got 4 As and 1 B, and he was humiliated to get a B -- in his 2nd semester he also got 4 As and 1 B 0:35:00 Howard created learning techniques, and he got straight As every semester after that - but when he school ended he had no purpose, no goal - Howard thinks he was depressed since he was 5 years old - every second of every day was a living hell, a torture and work was his escape - he learned to be a workaholic when he was 14 years old - when school ended, he fell into his deep depression 0:36:00 He knew what he'd be doing in September, but had no structure for the summer - he sat staring at a big bottle of valium and that was as far as he got in his suicide attempt 0:37:00 Howard's wife called Howard's uncle, a doctor, and they had Howard committed to a mental institution - when he got out, he went to visit one of his artists, but found him, his wife and their son in an empty apartment, crying - they were broke and about to be evicted 0:38:00 Howard told him he was a great artist and that if Howard showed his artwork they could both make money - after 2 weeks of trying to see art, he'd accomplished nothing 0:39:00 Howards' wife's 1st husband was a student too - she let Howard know she was sick and tired of students as husbands and Howard would lose her if he continued 0:40:00 Howard did not want to lose his wife - remember, Howard started out at 10 interested in astrophysics and microbiology - at 12 he built his first Boolean Algebra machine - at 16 he worked at the world's largest cancer research facility 0:41:00 Howard developed a theory about the beginning and end of the universe that he later discarded, but it did predict something that came true 38 years later: dark energy - but at 12-13 years old Howard discovered one of his real passions was for 'the gods inside us' - to find the ecstactic experience and how it relates to history 0:42:00 Howard felt like psychologist William James's 1902 book, The Varities of Religious Experience', was written for him - a calling to continue James's work 0:43:00 Howard was in pursuit of the ecstatic experience - that was never going to happen at Grad School 0:44:00 So in September, instead of returning to school, he immersed himself in something he knew nothing about: popular culture - it was an opportunity to go 'into the field' and it was an obligation of Howard's as a science person 0:45:00 Science is dedicating yourself to exploring - particpant/observor science, like Margaret Meade immersing herself in another culture 0:46:00 Fast forward in Howard's life, and he starts a PR (Public Relations) firm for rock and roll and popular music - he built into the largest PR firm approaching it from a science stance he learned growing up - Howard reinvented music PR 0:47:00 Howard took a 'truth drives out lies' approach to PR, in align with science seeking truth - Howard worked with a lot of talent and turned them into superstars 0:48:00 Howard says that if you find someone who can have a positive influence on humanity, you must dedicate yourself to that - when Howard was 14 yrs old, he promised his parents he would work hard if he could go to a private school - that's where he learned to work 7 days a week 0:49:00 Constant work was the salvation for his clinical depression - it did not cure, but buffered the pain a little bit - Howard says thanks to CFS (chronic fatigue syndrome) he no longer has depression 0:50:00 Howard had heard that fighter pilots are sent into battle for 2 weeks, then get 6 weeks of rest and relaxation because their 'alarm system' is on super high when they are fighting, and if you leave the alarm system on too long, they will burnout - Howard alarm system had been on 7 days a week, 52 weeks a year - he does not like rest or relaxation, it is depressing - Howard worked for 8 years without a vacation, but arranged a 2 week vacation in Los Angeles 0:51:00 In his 30s, Howard knew his body would refuse to work unrelentlessly hard - he didn't know what form that would take, but knew it would prevent him from working so prepared to live with that - Howard and his wife lived like church mice, but took all their money and invested it in real estate 0:52:00 So the property would earn a living if Howard was too weak to work - but on March 10, 1988, Howard flew to a meeting with new clients, to meet them in their own environment 0:53:00 In spite of anticipating his body was going to break down, Howard did not let up on his workaholic ways - his 1st prinicple is the truth at any price, including the price of your life - so Howard flew to this meeting and was met at the airport and taken to Linda and Cecil's home 0:54:00 Their home was new, built like an aircraft carrier, it was unfinished, on top of a hill, surrounded by sheep - because it was March 10th, it was cold and there was no heating or furniture, so they sat on the floor for the next 5-6 hours - then got back into the jeep and 5 hours drive back to the airport - something uncharacteristic happend when he left the plane: he forgot his laptop - the next day it was obvious he was coming down a cold, so he did what he always did: work hard, walk 2.5 miles, carry on -- he was a bit sicker the next day (Sunday), but did his 2.5 miles walk 0:55:00 Howard can't even remember being at work on Monday - about noon on Tuesday he told his colleagues they had to get him out of the office immediately because soon he'd be too weak to walk upstairs - his staff literally dragged him to the car to take him home - he doesn't know how he made it upstairs to his 4th floor apartment because he was so weak - Howard was too sick to leave his bedroom for 3 months 0:56:00 Howard felt like his circuit boards had been pulled out - until all he could was stare at the ceiling - but he was blissfully content because he didn't have the energy to be depressed, or the energy to be unfulfilled or driven - Howard's wife got their daughter's friend to care give and Howard spent 3 months watching movies - often too weak to think and too weak to speak ---- PART 2 COMING NEXT WEEK ------ Connect with Howard Bloom: howardbloom.net Facebook:  https://www.facebook.com/howard.bloom    Be a podcast patron Support Medical Error Interviews on Patreon by becoming a Patron for $2 / month for audio versions.  Premium Patrons get access to video versions of podcasts for $5 / month. Be my Guest I am always looking for guests to share their medical error experiences so we help bring awareness and make patients safer. If you are a survivor, a victim’s surviving family member, a health care worker, advocate, researcher or policy maker and you would like to share your experiences, please send me an email with a brief description:  RemediesPodcast@gmail.com    Need a Counsellor? Like me, many of my clients at Remedies Counseling have experienced the often devastating effects of medical error. If you need a counsellor for your experience with medical error, or living with a chronic illness(es), I offer online video counseling appointments. **For my health and life balance, I limit my number of counseling clients.**  Email me to learn more or book an appointment:  RemediesOnlineCounseling@gmail.com Scott Simpson:  Counsellor + Patient Advocate + (former) Triathlete I am a counsellor, patient advocate, and - before I became sick and disabled - a passionate triathlete. Work hard. Train hard. Rest hard. I have been living with HIV since 1998. I was the first person living with HIV to compete at the triathlon world championships. Thanks to research and access to medications, HIV is not a problem in my life. I have been living with ME (myalgic encephalomyelitis) since 2012, and thanks in part to medical error, it is a big problem in my life. Counseling / Research I first became aware of the ubiquitousness of medical error during a decade of community based research working with the HIV Prevention Lab at Ryerson University, where I co-authored two research papers on a counseling intervention for people living with HIV, here and here.  Patient participants would often report varying degrees of medical neglect, error and harms as part of their counseling sessions. Patient Advocacy I am co-founder of the ME patient advocacy non-profit Millions Missing Canada, and on the Executive Committee of the Interdisciplinary Canadian Collaborative Myalgic Encephalomyelitis Research Network. I am also a patient advisor for Health Quality Ontario’s Patient and Family Advisory Council, and member of Patients for Patient Safety Canada. Medical Error Interviews podcast and vidcast emerged to give voice to victims, witnesses and participants in this hidden epidemic so we can create change toward a safer health care system. My golden retriever Gladys is a constant source of love and joy. I hope to be well enough again one day to race triathlons again. Or even shovel the snow off the sidewalk.

Josh Elledge is U.S. Navy veteran and launched Up My Influence to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies. Up My Influence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue! Up My Influence was the natural outgrowth of his first startup, Savings Angel which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media. Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times. Josh loves living in Orlando, FL with his wife and three children. BUSINESS BUILDING INSIGHTSIdentify a life mission that you are passionate about to keep yourself in a peak energy state to serve others. There will be bad circumstances in business. Our goal is to succeed despite the circumstances. Build your business for a season of winter - for the hard times. Make it resilient. When you focus on business growth, the majority of your work should be to create awareness. You have to get in front of eyeballs. PR (Public Relations) is communicating with audiences. Offer a lot of value and people will be drawn to you. Earning high authority in your industry opens you up to more opportunities. Having media logos on your site will improve your conversion rate. Constantly invest into the bank of your brand and your authority. Communicate that you can solve your customer's problem and provide social proof behind what you do. Have professional and consistent social media profiles. RESOURCES MENTIONED Newsjacking Video (https://www.youtube.com/watch?v=2giZN6dPcRo) CONTACT LINKS Website (https://upmyinfluence.com/) Facebook (https://www.facebook.com/upmyinfluence) Instagram (https://www.instagram.com/upmyinfluence/) Twitter (https://twitter.com/joshelledge) LinkedIn (https://www.linkedin.com/in/joshelledge) YouTube (https://www.youtube.com/channel/UC1DrPd_EkMk9dhDfbT6uIuA?sub_confirmation=1) Spotify (https://open.spotify.com/show/4IuoU3jO9x02uvuwCWwS36) Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. Apple Podcasts (https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267) Google Podcasts (https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1) Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s) Thank so much! Sue

In this episode, I sat down with PR expert Dina Behrman. Dina used to be a journalist and a commissioning editor, so she knows exactly what it is that newspaper and magazines are looking for and which businesses get published. Public Relations or PR is exactly that - essentially, you get in touch with journalists and publications to get them to write about you and your business in a magazine or newspaper. Believe it or not, people do still read magazines and newspapers! Even when most of us have our faces buried in our phones, we are likely reading a magazine or newspaper website, or keep up to date with their social media channels. Being featured in a magazine or newspaper is huge for a small business - and, in this episode of my podcast, we discussed how you, as a small business owner, can start finding out about PR and approach journalists yourself.I paid someone to do some PR (Public Relations) a long time ago, to boost my then business, Fair Cake. I sold Fair Cake last month. I found PR to be an excellent method of promoting my small business, once I got over the inhibition of getting photographed and interviewed! Once I was in a magazine, I found that people kept coming back to me for months afterwards.Instead of transcribing the entire podcast episode, here are the key takeaways -3.27 - How Dina’s career as a journalist started6:50 - Challenges of being a free lance journalist8:00 - Did Dina hire a coach herself?9:44- How are decisions made in newspaper/magazine offices about what to write about12:43 - How to get over the embarrassment of promoting yourself!15:17 - What should your first PR steps be for your business (DIY PR)17:28 - How to contact journalists to promote your business18:35 - The biggest mistake small business owners make when it comes to PR20:30 - Dina’s online courses about doing your own PRDownload my FREE list!I have been using social media to promote my business for more than a decade! In this time, social media has changed a lot - Instagram is no longer chronological, Facebook’s wall has disappeared and Twitter’s character limit has doubled. In all these years, I have learned a lot! I have made an entirely FREE list of Ten Most Common Mistakes To Avoid on Social Media. If you run a small business, or are looking to start a small business, THIS is the training to get your started. This is a free audio training that comes with a pdf memory jogger.Do you have any specific questions? Get in touch!A question for you!Would you like to be able to download a full transcript of this episode? It is fairly time consuming to do, but if there is enough demand out there, I will consider doing it. Let me know by using any contact form on this website or by emailing me on hello@yoursocialmediajourney.comMy next episode is a review of my year in business. This has been an eventful year for me. I sold my first business, Fair Cake, and I started this one! January 2019 was very different to what January 2020 promises to be. Aside from everything else, I would like to document this journey for any one out there who is looking to take big steps in 2020, I know that I could have done with reassurances earlier this year and if this is read by anyone needing exactly that reassurance, my job is worthwhile!

Anna Hope shares industry expertise & advice on what it takes to achieve a successful career in PR. The world of PR is not all glitz and glam. It takes a strong strategic head, excellent communication skills, good writing skills and a dash of creativity to be able to survive and thrive in the industry. About the Speaker:The team in Dubai is headed up by Anna Hope, a PR professional with two decades of experience under her belt. Anna has worked with global brands, live events and high profile individuals, among them the iconic Royal Albert Hall, Europe’s no.1 Christmas destination, Hyde Park Winter Wonderland, Cirque du Soleil, IMG Tennis, Hampton Court Palace, Tower of London and the Natural History Museum, as well as supermodels Claudia Schiffer and Helena Christensen and beauty giants P&G and D&G. In Dubai, she has established the company quickly, with a great roster of clients and a great reputation to match. Nominated for PRCA Agency of the Year in 2018 & 2019, the Dubai clients span the entertainment and sport sector, education, hospitality, design, and arts industry, real estate, and government sector.Support the show (https://www.edarabia.com/edtalk/)

We’ve reached 50 episodes! We’ve had so many great guests and covered a lot of important topics, so in this episode we recap the first 15 episodes with one big take home message from each one! Please feel free to go back and download any episodes that sound interesting and useful to you and share any episodes with friends or work colleagues that could benefit. We look at the big take homes from FBA episodes 1-15. Click to listen… Coach recruitment Fitness business marketing Photography essentials Interview with JJ Sweeney on scaling to 64 gyms with Celebrity Fitness How we partnered with adidas LinkedIn marketing with Steve Bruce What we can learn from bad client experiences Everything you need to know about ClassPass in Asia with Claire Goodill Elicit feedback and be open to it Branding with Yoga Movement’s Pete Thew Use accountability to hit your goals What is good PR (Public Relations) and how to use it Interested in why we started this podcast or want to start your own? Listen to me being interviewed on The Podcast Show Asia on our podcast journey.   RESOURCES JACK THOMAS ON LINKEDIN FITNESS BUSINESS ASIA WEBSITE FITNESS BUSINESS ASIA INSTAGRAM EPISODE WEBPAGE

EP 035: In this episode we are in Houston, Texas to sit down with Kariss Gordon better known as The Beauty of PR (Public Relations), She explains her name and the beauty behind PR, Talks with us about social media and the importance of having social media presence for businesses nowadays plus more. @The.BeautyofPr @JonathanBlakeVasquez @TruthHurtsPodcast YouTube: https://youtu.be/W3eu2Qncu3o Spotify: https://open.spotify.com/show/4op9cYR... Website: https://truthhurtspod.simplecast.fm Like, Share, and Comment! All feedback is welcomed.

En este episodio nos sentamos a platicar con Jennifer López de Camila Creative. Jennifer nos cuenta de su niñes y como su abuelo fue una persona muy importante para ella. Puedes seguirla en IG: @camilacreative y @jennnlopez Y también hablamos un poco de #PodcaSterioFest Otros links: @TheSocialChanger y @Monicabmh Para donar y ayudar a Oaxaca visita @Oaxacking

This Week's Teacher; German Marchesani The lesson's keep on coming, and this week holds a special place for Stage One Startup. Simply because of this week's teacher, German, helped us with the hit series which was known as Secret Entourage Month. That's how we know he's the perfect guy to teach us this week. During this lesson, we're going to be talking about PR (Public Relations) for you and your startup. For full show notes; http://stageonestartup.com/lesson-ep017

Jan Schleifer ist nicht nur Kommunikationsexperte und erfolgreicher Autor von „Muttersprache Mann“, Jan ist seit 20 als PR-Fachmann unterwegs. Wir tauschen uns regelmäßig aus, seit ich ihn als Lektor und Marketingberater bei seinem Buch begleitet habe. In diesen Gesprächen habe ich das erste Mal einen Zugang zu PR (Public Relations) gefunden, der für mich als Solopreneur nicht nur Sinn macht, sondern auch wirkt. Wir sprechen in dieser Folge unter anderem folgende Punkte an: Was PR wirklich ist. Ob du mit PR direkt verkaufen kannst. Was alles zu Public Relations = Öffentlichkeitsarbeit zählt. Warum auch für eine erfolgreiche PR die Beziehungsarbeit so wichtig ist. Welche Medien zu dir und deinem Business passen. Wessen Nutzen du bei der Pressearbeit unbedingt berücksichtigen musst. Wie du ohne große PR-Agentur und automatisierten Masse-Presseaussendungen als Solopreneur nachhaltige PR machst. Welche Rolle die Zeit beim Aufbau deiner PR-Arbeit spielt. Warum es so schlau ist dir deinen persönlichen PR-Aktionsplan zu erstellen. Hier die Links, die wir im Podcast ansprechen: Workshop „Dein persönlicher PR-Aktionsplan“ https://be-wonderful.com/pr Jan Schleifer im Internet: www.jan-schleifer.de Hier kommst du zu meinem Gespräch mit Jan über männliches Kommunikationsverhalten: https://be-wonderful.com/maennliche-kommunikation-und-lesungen-mit-jan-schleifer-folge-66 Hier findest du unser Kurz-Video: „Was kann PR für dich tun?“ https://www.youtube.com/watch?v=KlJeOgXJDTk&t=337s&list=PLV29KdFgGdFU5E3JwvQywe4SLUiq3qyNq&index=2 Hier holst du dir deine gratis Anleitung »In 6 Schritten zu deinem Bestseller« als eBook: www.be-wonderful.com/dein-buch Hier findest du Toms aktuellen Bestseller „Mission Bestseller – Ratgeber und Sachbücher erfolgreich vermarkten und verkaufen. Eine Anleitung“? als eBook und Taschenbuch auf Amazon: http://amzn.to/2ax8GcM

Pros and Cons of PR (public relations) in Rabbi Daniel Kalish by Rabbi Daniel Kalish

Imagine you had a program that generated over $150,000 a year. Let's also imagine that this program always had a waiting list and that clients loved it. Would you stop the program, or let it run? In 2006, we started the Protege Program and by 2009, it came to an abrupt halt. But was it abrupt? And why did it stop in the first place? These stories and more show up in the Psychotactics story. There's not a moment of boredom as we head into the roller coaster of 2009 and beyond. Where we explore the crazy world of workshops, this time outside the safety of California. It's one nutty, exciting ride. Buckle up, because it's action-packed and full of lessons for your own small business. http://www.psychotactics.com/stopped-protege/ Psychotactics Workshop Story: Part 2 “This transcript hasn’t been checked for typos, so you may well find some. If you do, let us know and we’ll be sure to fix them.”   It was February 2006 I’d just started a crazy venture called the Protege. Well it was crazy for me at least. I’d written a sales letter promising that I would teach six courses in one year. The courses were Article Writing, Copy Writing, Information Product Strategy, Website Strategy, Core Marketing Strategy and  PR (Public Relations). And no sooner than the Protege sessions started up when I had this idea of holding a workshop for the Proteges in California. There was only one problem This workshop was not part of what I’d promised. It was an extra workshop of five days. For the first three days we’d be working on Website Strategy and the next two days would be closed-door Protege sessions. So the problem that arose instantly was one of scheduling, money, effort and a few dozen assorted issues. For me it meant that I had to book a room somewhere in the U.S., book flights and do an entire workshop in slides in less than eight weeks. What’s more interesting is that the workshop didn’t exist. Notes didn’t exist and neither did the slides. This was compounded by a few interesting facts The Protege year was something that was just dreamed up in a salesletter. No material existed for any of the six courses (today they all exist in audio/text, but back then I was creating it as the courses rolled along). So I had this cute little challenge of hosting live teleclasses (training calls), creating content on the fly, managing a forum with 15 proteges and preparing for a workshop all at once. Admittedly those were problems that were pretty rough but that was the least of my problems I also had a bit of a mutiny on my hands. I hadn’t made the workshop a compulsory attendance issue (you could attend if you like to) but I sure stressed it was important. I also required each of the proteges to cough up an additional $500 for the workshop (it was just to cover the costs of the venue etc.) This additional payment didn’t go down well. What made it worse was they had to travel to Campbell, California, stay in a hotel and had all of this additional expenditure—not to mention they all had to take at least a week off from work. They were not happy in the least. It was almost like a bit of bait and switch. But in my mind it wasn’t bait and switch at all I really felt that those five days would be of immense help to the Proteges. For one there was the factor of learning in a compressed state (over five days). There was also the factor of connecting with each other because when people connect, they work better after the connection. To me it seemed quite sensible to have a meeting like this totally out of the blue (just kidding). But this sudden move kicked up a ton of dust and I then spent a fair bit of time on the phone, and via the forums and email sorting things out. Once things were sorted out the real work began We had to find a venue and get on with the job of getting the show on the road. Because Renuka’s sister, Audrey lived in Campbell, she did some scouting around for us and we soon located a meeting room at the adorable Pruneyard Plaza just 5 minutes away from Audrey’s house. And unlike the earlier workshops there was absolutely no drama at all this time around. All we had to do was land in San Francisco, and we were picked up from the airport. We were chauffeured around from Kinko’s (where we got our binders and notes photocopied) to Costco and just about everywhere. In fact the hotel even picked us up at 7am from the house every morning and dropped us back every evening (I bet no one has ever done that before or since). And the workshop went like a dream. Oh I forgot to tell you how we made a profit on the workshop.  So here’s how we made a profit $500 per Protege wasn’t even barely going to cover the airfares and costs of the workshops, and if you’re going to do a workshop might as well make a profit. That’s only part of the issue. When you’re doing a workshop, you want to make sure you have a full house. Having just ten or fifteen people in a room is nice, but having about 25-30 people in the room really creates enormous energy in the room. So we decided to sell 15 -18 seats (we only ever take 33-35 attendees—never more). And the good thing was that we had already “sold” 15 seats because  all the Proteges decided to show up. This created an instant urgency because 50% of the seats were taken. Bear in mind this workshop was selling at $2200 per head or thereabouts, so it wasn’t an easy sell. Even so, the workshop was soon filled. The Campbell workshop was well on its way. The Campbell workshops and the Protege Program went on till the year 2008 The Protege Program was a reasonably profitable program generating anything between $100,000-$150,000 a year. And year after year we’d have the workshop in Campbell, CA and there were never any hitches. And it became part of the Prot’g’ Program. What was even cooler was we started speaking at the System Seminar in Chicago, which was often held around the same time as ourProtege sessions, and so we’d finish the Protege and head to Chicago, do a speaking engagement and head for a well deserved break either within the US or to Europe. But then in 2008 we decided to pull the Protege Program As I said, the Protege Program was a reasonable sum of guaranteed income year after year. But to my mind it wasn’t good for consumption. Expecting a client to learn five or six new skills in a year was like learning five or six new languages a year. It wasn’t just bad for consumption, but it wasn’t (in my mind at least) doing the customer any good. So we pulled the Program. And people often asked me what I would replace the program with. And I didn’t plan to replace it with anything. As far as I was concerned, I was more interested in teaching and getting the clients to learn and implement. To me the Protege Program, wonderful as it was, wasn’t achieving exactly what I set out to do. And so when we pulled the Prot’g’ Program, we pulled the workshops as well. Not all workshops of course We’d still do some workshops in Auckland, where we live in New Zealand. One or two a year if at all. But the workshops held locally didn’t require the same level of planning and precision as the international workshops. Plus there were no travel costs, hotel costs or any fancy costs. Even our core costs of the room hire and expenses were lower here (There’s no gratuity or tipping required in New Zealand and all costs are inclusive of taxes, so there are no surprises whatsoever). And then the year 2009 rolled along. It was the first year we’d didn’t do any workshops. Not in the US. Not in New Zealand. And I hadn’t really planned to do any in 2010. In fact I was pretty much happy to be back in New Zealand after a three week vacation in Argentina and Uruguay. And we were sitting at our favourite cafe when Renuka suggested we do the US/Canada trip. In every situation, I have an idea and Renuka says no In this situation, I was saying no and Renuka wanted me to go ahead. And we had a lead time of just four weeks. In four weeks we had to get at least 35 people to sign up at two venues: Vancouver and Washington D.C. And I wasn’t even keen on doing the trip. But Renuka said we had to do it. Um did I say 35 people? I meant 70 people (35 at both venues). It was a start of a mini nightmare. The nightmare wasn’t so much getting the sign ups for the workshop The nightmare was getting the venue for the event. You see, all those years of California sun had made us pretty complacent. Getting a venue for the workshop simply meant that we fixed a date, called the hotel and got our room. And bear in mind the booking is always temporary. Even though our workshops have always been solidly booked, we still will always make a temporary booking—just in case. This time around there was no temporary booking to be had Unlike the usual California venue, we were looking for places in Washington D.C. and Vancouver, Canada. And two instant problems cropped up. One was the obvious one: we’d never had a workshop in any of these places, so we were totally unfamiliar with the territory. The second one was that we had no relationship with the hotel—and hence not a clue of what to expect. But at first it all seemed simple enough I went online, and looked up hotel meeting rooms and there they were—dozens of options just waiting to be picked. What surprised me was that most of them were costing as little as $200 + taxes per day. I was astounded—truly astounded, because these were hotels in prime areas. Some of them were within walking distance of downtown areas, even the White House. But hey, I wasn’t going to complain. I now had a pick of hotels and I was going to do my cherry picking all right. So I did what any sensible person would do I emailed half a dozen hotels and asked them if they would be willing to book a meeting room for the dates we’d decided upon. And with that job done and dusted, I moved along to making sure I had the sales pages ready, because we needed to get participants to sign up as well. And the first email that went out was pretty darned heartening. Over 50% of the seats got taken in just a few days. This was looking better than I thought, until I checked my email. The inbox was swamped with responses to my queries But the common question I kept getting was: How many rooms can we block for your guests? Hmm, I figured 35 people were going to show up, so I told them we’d have at least 15-20 rooms taken up by the guests. But I couldn’t be sure, I admitted. After all, the guest may choose to stay at the hotel or elsewhere. So I asked them to block a temporary 15-20 rooms and as we signed up participants, we’d direct them to the hotel and they could sign up. Of course there would be a cut off date, so the hotel wouldn’t have to keep the rooms booked forever. But the hotels didn’t want to play ball They wanted us to guarantee the rooms. And guarantee at least 80% of the rooms. So if you consider 35 participants, then 80% is about 28 rooms. Consider that every guest stays 3 nights, and that’s about 84 bookings. Each room may be in the range of $100-$200. You get the idea, don’t you? The hotels were asking us to guarantee between $8500-$17,000 worth of bookings. And if the guests didn’t show up, we’d have to foot the bill. So I changed the question. I asked: If I don’t guarantee the rooms, what will you charge for the meeting rooms? $6016 came the answer from one of the hotels. That’s $6,016 per day. A lot better than paying $17,000, you’ll agree, but still not a risk worth taking. And now we were in a real soup. Most of the participants who’d signed up were told that we’d have the workshop in Washington D.C. and Vancouver, Canada, but the exact details were going to be revealed later. Now we had sign ups but not a meeting room in sight. It was time to fill in every hotel form we could find I don’t know how many forms I filled up, but I hated every one of them. It was the same boring set of questions over and over again, and because they’re all forms, both Renuka and I were cutting and pasting endlessly. And then the responses started coming in by the truckload. Every time we’d check our email there was a whole bunch of emails with counter questions: How many rooms will you book? Will catering be involved? What is the minimum catering you’d require. The answer was none, no and nothing. But it still took up hours and more hours every day. I was feeling like a zombie dealing with what seemed like an endless barrage of queries. That wasn’t the only problem The other problem was they were so many hotels (some with similar brand names) that they all started merging into one in my head. It was at this point that three saviours stepped right up. In Vancouver, Leanne asked if she could help. In Washington D.C., Marina and Natalya volunteered as well. By this point we were exhausted, but we’d managed to get a few hotels to agree to our terms. So yes, we’d do a temporary booking. And no, there’s no need of any fancy catering. And no we can’t guarantee the rooms. And some agreed. So now it was a matter of creating a shortlist. Excel and me aren’t the best of friends In fact we hardly know of each other. In all my year on a computer—and I’ve been on computers since around the early 1990s, I’ve never so much as opened up Excel, let alone do a spreadsheet. But as I said, I was desperate. Someone (I forget who) created a Google docs spreadsheet and we started to fill in whatever details were available. And things were starting to look good. The sign-ups had slowed down considerably since the early burst, but to be fair we’d only sent out one or two emails. Now that the hotels were kinda falling in place, we could have the luxury of filling in the rest of the seats. Actually things were looking better than good We’d settled on hotels that were in great areas: In Georgetown, Washington D.C and downtown Vancouver. At which point Marina and Natalya volunteered to look up the hotels. Natalya was in Washington with her husband and kids, so she jumped on the metro and very magnanimously checked out the hotels we’d shortlisted. And she came back with a “F” on the hotels. She wasn’t impressed. The one we’d set our hearts on, was in the basement, very squeezed and with a distinct odour of mildew. But Natalya wasn’t giving up Right at the start she’d hinted about a hotel called Hampton Inn, located near the Reagan National Airport. Now she set about checking it out as an alternative. And yes, the “shoe” fit. She approved of the meeting rooms and the hotel accommodation. But this close miss had set our hearts racing. What if we’d made the same mistake in Vancouver? This time it was Leann’s turn. She made the long drive from Whistler to downtown Vancouver just to recce the various options. And yes, lightning does strike twice. The one we’d originally chosen was a bit of a dump. Slightly tacky. Not so hot. But just like Natalya’s story there was a happy ending The Listel on Robson Street, Vancouver was actually happy with our crazy terms. And they were ready to make a booking for those meeting rooms. That Excel spreadsheet was finally down to two choices, one in D.C and one in Vancouver. But it’s not like the emails stopped. You see we’d contacted (I don’t know) maybe 40-50 hotels (maybe some twice, even). And they were all writing in asking to confirm. We even had some long distance calls to top up the emails. For a change it was nice to say NO. And yes, our trip was finally getting underway. And not a moment too soon Participants had to fly in—and some from tiny airports, so they needed to know quickly which airport to fly into. By this point we knew the answers. Luckily from that moment on, nothing much went wrong, but that week or two was pure misery. I’d go to bed completely drained—even frustrated. To have those rooms booked and the event underway was such a relief. All I had to do was make sure that the rest of the seats were filled and I got down to the business of making sure we got the blog rolling (to create a factor of excitement and anticipation) and the slides and the music for the event. The Brain Audit workshops were kinda unusual For one it wasn’t just a workshop. Every four years, we have a Cave Party + workshop. At this Caver Party, we not only learn, but we go out on a day trip, do a treasure hunt, sample the wines in wineries and spend lots of time over lunch and dinner. But I was still a bit apprehensive. Some of the participants had been with Psychotactics and 5000bc for a long time. And some of them had read The Brain Audit in Version 1, Version 2 and also Version 3. They were members. They’d been on our courses. And there I was, talking about The Brain Audit. I was afraid it would be super boring for them. I mean we’d gone over this stuff before in the books, audio and video. How could I straddle the expectations of those who’d just read the last version of The Brain Audit vs. those who’d read every version. Sleep wasn’t easy to come by And it wasn’t because of jet-lag either. Sure we’d flown in from New Zealand to California, woken up at 4am and got onto a flight bound for Washington DC. Sure we were tired and crossing squillions of time zones. But exhausted as I was, I couldn’t sleep. I’d wake up at 2am to practice my presentation and go over it again and again, making dozens of changes. Even the second day (which was the day off) had me a little perturbed. I wasn’t sure how we’d go about the treasure hunt. Were we going to play dodge ball? How would people react to having to spend an extra day for no apparent learning? These things bothered me a lot. And it wasn’t till Day 3 that I truly started to relax just that tiny bit. I wasn’t well either I was definitely very exhausted. Not sleeping well. Apprehensive. And yes, I had a reasonably irritating acidity problem as well. This meant instead of gorging everything in sight, I had to restrict myself to “baby food”. Anything that was bland, non-oily—as I said, baby food. Alcohol, chocolates, coffee, icecream: they were all off the menu. Of course I wasn’t paying much attention at first. So I went out. I ate Ethiopian food, then Mexican, then Italian—yes, back to back meals. And I was in more than slight discomfort. That didn’t help me overall. And now I’m sounding like a real wus, but I managed to stiffen my shoulder and neck as well. So why am I telling you all this? Well there’s sympathy (ha, ha) but more because you need to know that these things happen. That you’re not going to get this free ride into everything turning out just hunky dory. And yet if you listened to the recording of the workshops or were there at the workshop itself, you’d notice little or nothing unless I told you about it. The last night in D.C. We’re all packed and ready to catch an 8am flight the next day to Vancouver, Canada. It’s an international flight, so we have to be at the airport by 5 am or so. And so we make sure we get to bed before 10pm. Then at 10:30pm, the fire alarm goes off. There’s this insistent beeping, and we’re roused from a deep, tired sleep racing around the room madly. I tried to call the reception, but the phone seemed dead. Renuka ran barefoot into the corridor only to find it completely peaceful (Folks were coming back from dinner, and seeing Renuka barefoot, another woman took off her shoes). No one seemed slightly disturbed. It was like we were the only ones panicking. Then I looked at our bags. They were sitting right under the sprinkler. And I thought it was a good idea to move the bags before the sprinklers went off and soaked all the equipment. As I moved the bag, the sound of the fire alarm shifted Aaaagh! It was our travel clock. There was no fire. Somehow the travel clock had shifted and an alarm had been set for 10:30pm. And that’s what was going off. I know it seems funny to you. And it was funny too us. We enjoyed the madness for five minutes and then hopped back to bed and dozed off immediately. By the time we got to Vancouver, my diet was doing really well. The workshops were far more relaxing for me. I smiled a lot more. And then, after a few days in Vancouver, we were ready to go back to San Jose, California for a week, before heading back to New Zealand. The original plan was to have three workshops. One in Vancouver, Canada. One in Washington D.C. and one in London, UK. Thank goodness we stopped at two. I was exhausted. I was ready to see sheep and head back on my Air New Zealand flight back home. And we did. We had a little hiccup or two (the flight was delayed by 12 hours; I acted like an idiot and ate spicy Indian food and re-started up the acidity) but all in all it was just part of the game. Workshops are stressful There’s so much to do. So little time. It involves pre-selling, getting venues, making sure everyone’s comfortable, getting great content and running a tight ship in terms of budgets—amongst other things. Things go crazy in workshops. And not so crazy. And these experiences may intimidate you a bit. Believe me, you should have workshops. They’re what helps you connect with your audience in a way that no Internet browser can do. They’re what help you become a better teacher, presenter and consultant. And it forges a bond that causes clients to become friends. We went with Marcus Stout for sushi. Stew Walton spent close to 6 hours to come and say hello, join us for dinner, and then went back the next day (another six hour journey). Greg Lee brought his daughter, Rabia and his wife Penelope along to meet us for dinner. Marina Brito took us to lunch, showed us around, and hosted another lunch for several of us. Steve Washer helped us with the video shooting, production and editing. Tom Clifford helped us by being the perfect interrogator. Karen Tiede and Warren Hayford made sure I ate sensibly at the workshops. The list goes on and on and these are just folks I’m mentioning from the D.C. Workshop. Everyone plays a massive role—way more than you can imagine. This isn’t just some passive “show up and learn” workshop. Everyone gets “goodies” from their hometown. Everyone takes pictures. They have long chats. Dinners. This is like Thanksgiving or Christmas lunch (without all the tension ;)). It’s magical. Often even very emotional. And yes it’s a moment in time that you can’t recreate by just being a speaker at some event. You have to wade in and it’s not always pretty, but it’s always exciting and memorable. And so far, it’s always had a happy ending. These are events you can’t recreate sitting at your desk in the comfort of your office. You have to be a little brave. A little scared. A lot hassled. And you’ll find rich rewards in hosting workshops. So there you have it. A glimpse into just some of the episode into our workshops. Let’s head off to the next chapter: the story of 5000bc. Footnote: You always want enough people in the room, and it’s not because of cost and profit factors alone. There’s also the factor of having enough people in a room. If there are too few participants, it’s much harder for both the presenter and the audience. For the presenter, having a group size of between 20-30 ensures a high level of energy in the room. You get all sorts of folks when you have about 30 of them in the room, and invariably you get introverts, extroverts, funny folks, more serious folks. In short you get a good mix. This is critical for a presenter, because not only does it assist in the actual presentation, but also in group sessions where a good mix is pretty darned essential. Still reading? Don’t miss the Psychotactics Workshop Story: Part 1  

Rebecca Hall Gruyter, Laura Lopez, and Jill Lublin share how to bring all of you forward in a powerful and whole person way! Learn tips and insights on how to share the amazing gift that you...to bring you and your message forward in a powerful way. Rebecca shares with you how to lean into some of our unique and special gifts to celebrate and share them joyfully with those in your life. Jill Share her wisdom and insight on how to bring your message forward. She share a profound perspective on your message and how PR (Public Relations) really works and how it can serve you and your message. Laura shares how to bring the Art of you to life. Truly bringing your beauty, unique makeup, and beautiful gift that you are forward in a powerful and heart centered way.

Rebecca Hall Gruyter, Laura Lopez, and Jill Lublin share how to bring all of you forward in a powerful and whole person way! Learn tips and insights on how to share the amazing gift that you...to bring you and your message forward in a powerful way. Rebecca shares with you how to lean into some of our unique and special gifts to celebrate and share them joyfully with those in your life. Jill Share her wisdom and insight on how to bring your message forward. She share a profound perspective on your message and how PR (Public Relations) really works and how it can serve you and your message. Laura shares how to bring the Art of you to life. Truly bringing your beauty, unique makeup, and beautiful gift that you are forward in a powerful and heart centered way.