Podcasts about market positioning

What if we told you the future of cannabis looks less like dispensaries... and more like the milk aisle?Everyone's chasing growth, market share, and the next hot product — but few are asking the deeper question:What will the cannabis industry actually become?While cannabis is certainly disruptive, its future likely follows a few predictable paths — built on established infrastructure where companies must choose: go big, go niche, or get squeezed out.This week we sit down with Brett Puffenbarger, founder of Good Highdeas, for an unfiltered look into where cannabis is heading — and why most operators aren't ready for what's coming.Why small brands need to niche down fastThe “hourglass” market effect no one is talking aboutWhat the "milk aisle model" means for the future of weedChapters00:00 Introduction to the Cannabis Journey01:39 Early Days in the Cannabis Industry04:02 Entrepreneurial Spirit and Military Influence06:18 Challenges in the Cannabis Business Structure09:16 The Role of Leadership in Cannabis Companies12:40 Navigating Growth and Sustainability15:00 Identity Crisis in the Cannabis Industry19:12 Future of Cannabis: Specialization and Market Dynamics23:25 Challenges in Cannabis Beverages and Market Entry26:54 Navigating the Cannabis Market Landscape30:10 The Future of Cannabis: International Perspectives31:43 Building for the Future: Infrastructure and Market Positioning34:17 Understanding Consumer Needs in B2B and B2C37:47 Identifying Opportunities in the Cannabis Industry40:00 Cultural Shifts and Consumer Perceptions of Cannabis42:07 Business Fundamentals: Delight Your Customer46:10 Positioning for Future Growth in Cannabis Guest Links:https://www.linkedin.com/company/goodhighdeas/https://www.linkedin.com/in/brettpuffenbarger/https://www.goodhighdeas.net/Our Links Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.Sign up for our playbook here:

The Investing Power Hour is live-streamed every Thursday on the Chit Chat Stocks Podcast YouTube channel at 5:00 PM EST. This week we discussed:(03:11) AI Disruption in Business(18:46) The Concept of Digital Lawn Mowers(26:11) Identifying Companies at Risk of Disruption(31:02) AI's Impact on Commoditized Supply(34:40) Match Group and Buyback Strategies(39:53) Palantir's Growth Potential and Market Positioning(47:27) Michael Burry's Investment Strategies and Market Predictions(50:43) CoreWeave's Business Model and Financial Viability(55:19) Bond Market Trends and Economic Implications*****************************************************JOIN OUR NEWSLETTER AND CHAT COMMUNITY: https://chitchatstocks.substack.com/ *********************************************************************Chit Chat Stocks is presented by Interactive Brokers. Get professional pricing, global access, and premier technology with the best brokerage for investors today: https://www.interactivebrokers.com/ Interactive Brokers is a member of SIPC. *********************************************************************FinChat.io is The Complete Stock Research Platform for fundamental investors.With its beautiful design and institutional-quality data, FinChat is incredibly powerful and easy to use.Use our LINK and get 15% off any premium plan: ⁠https://finchat.io/chitchat *********************************************************************Bluechippers Club is a tight-knit community of stock focused investors. Members share ideas, participate in weekly calls, and compete in portfolio competitions.To join, go to ⁠Blue Chippers and apply! Link: ⁠https://bluechippersclub.com/*********************************************************************Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

On this episode of Chit Chat Stocks, Ryan goes through a research report on a burgeoning network effect business hiding in plain sight: Instacart (Ticker: CART). We discuss:(03:10) The Genesis of Instacart(07:20) Building the Marketplace Network(11:08) Understanding the Transaction Mechanics(22:04) Monetization Strategies and Advertising(27:14) Competitive Landscape and Market Positioning(33:08) Consumer Behavior and App Segmentation(41:42) Management Changes and Leadership Concerns(51:14) Financial Projections and Growth Outlook*****************************************************JOIN OUR NEWSLETTER AND FREE CHAT COMMUNITY: https://chitchatstocks.substack.com/ *********************************************************************Chit Chat Stocks is presented by Interactive Brokers. Get professional pricing, global access, and premier technology with the best brokerage for investors today: https://www.interactivebrokers.com/ Interactive Brokers is a member of SIPC. *********************************************************************FinChat.io is the complete stock research platform for fundamental investors.With its beautiful design and institutional-quality data, FinChat is incredibly powerful and easy to use.Use our LINK and get 15% off any premium plan: ⁠finchat.io/chitchat *********************************************************************Bluechippers Club is a tight-knit community of stock focused investors. Members share ideas, participate in weekly calls, and compete in portfolio competitions.To join, go to ⁠Blue Chippers and apply! Link: ⁠https://bluechippersclub.com/*********************************************************************Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

In this episode, Nick & Tyler talk to Doug Duvall, co-founder of Motif Media, about how content creation is transforming the construction industry from the inside out. They discuss what it takes to tell meaningful stories on-site, why builders need to treat media as a core business function, and how the partnership between NS Builders and Motif has redefined what it means to “show your work.” Show Notes:  Introduction of Doug Duvall and Episode Sponsors (0:00) Coffee Conversation and Personal Anecdotes (6:24) Challenges of Running a Business (15:43) Pricing and Profitability in the Building Industry (28:47) Impact of Experience and Market Positioning (54:30) Balancing Quality and Efficiency in Media Production (1:01:43) Final Thoughts on Business Growth and Efficiency (1:11:15) Balancing Content Production and Efficiency (1:15:06) Podcasting and Business Insights (1:18:48) Adapting and Evolving Content Strategies (1:32:47) Final Thoughts and Future Plans (1:36:51) VIdeo Version https://youtu.be/CoHAqwVhOp4   Partners:  Andersen Windows Buildertrend Velux Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

This week, we discuss Powell's hawkish speech, how to think about trading tariffs and the weaponization of the US account deficit, and whether we should expect a significant growth slowdown. We also delve into rate cuts & the yield curve, why Bitcoin is the trade after the trade, and more. Enjoy! — Follow Capital Flows: https://x.com/Globalflows Follow Quinn: https://x.com/qthomp Follow Felix: https://twitter.com/fejau_inc Follow Forward Guidance: https://twitter.com/ForwardGuidance Follow Blockworks: https://twitter.com/Blockworks_ Forward Guidance Newsletter: https://blockworks.co/newsletter/forwardguidance Forward Guidance Telegram: https://t.me/+CAoZQpC-i6BjYTEx — Weekly Roundup Charts: https://drive.google.com/file/d/1hLnf2szLRxPcUkIJwPyj34UbhHadON69/view?usp=sharing — Join us at Permissionless IV June 24th - 26th. Use code FG10 for 10% OFF! https://blockworks.co/event/permissionless-iv — At Ondo, we design institutional-grade platforms, assets, and infrastructure to bring financial markets onchain. We believe that combining the best of TradFi with the best of DeFi will dramatically improve our financial system—making it fairer, faster, and more accessible to all. Learn more about how Ondo is bringing capital markets onchain at https://ondo.finance/ — Timestamps: (00:00) Introduction (01:45) Recent Fed Remarks (06:26) Macro View and Tariff Trades (16:27) Ondo Ad (16:52) Market Positioning and Growth Slowdown (27:30) Debating Growth & the Yield Curve (35:30) Ondo Ad (36:01) Debating Growth & the Yield Curve (Con't) (36:59) Equities & Government Spending (41:44) Bitcoin: The Trade After the Trade — Disclaimer: Nothing discussed on Forward Guidance should be considered as investment advice. Please always do your own research & speak to a financial advisor before thinking about, thinking about putting your money into these crazy markets.

In this episode of The Rocky Garza Show, I sat down with my good friend Ruben Alvarez—founder of Marketing Hunters, author of Brand Sharks, and someone I deeply respect for his raw honesty and personal evolution. His mantra is clear: sales bring you money, but brand brings you legacy. But today's conversation wasn't about branding. It was about something even deeper—identity, discipline, and what happens when you strip away the noise to finally hear what matters.About Ruben AlvarezRuben Alvarez is the Founder of The Marketing Hunters, a company that specializes in Branding and Market Positioning. His experience in Manufacturing, B2B sales and indirect marketing for nearly a decade allows him to create dynamic and powerful brands for others. Ruben was born in California, but migrated to El Paso when he saw the potential to help the city grow into Texas' next big city. Through events like Thrive IN Your City and The Moment Conference, he has helped bring the business community together to collaborate on the growth that is to come in El Paso.He is the Author of the International Book Brand Sharks: Unstoppable Strategies from Industry Leaders, a book endorsed by Tim Storey. In the book, he encourages new business owners and entrepreneurs to create unfair advantages for themselves. In becoming successful, it is critical to create in the mind of your potential client that you have something unique that cannot be found anywhere else, other than with you. Brand Sharks has been called The #1 Book For Young Entrepreneurs Looking to Grow their Brands.Ruben's story has been featured in Forbes, NY Weekly, El Dario De Queretaro, and many other news outlets for his disruptive Branding methods. What Discipline Really Looks LikeRuben and I dove into what the last year has looked like for him—and it's been a season of real transformation. He's been hitting the gym daily, eating clean, and making hard decisions about what stays and what goes in his life.But he didn't romanticize it. In fact, he admitted that almost every day he still has the same thought: “I don't want to do this.” And yet, he does it anyway. Because it's not about motivation—it's about building the muscle of consistency. That kind of discipline doesn't show up overnight. It's earned.Shifting From Self-Doubt to Self-DisciplineWe talked about the negative loops we've both found ourselves in—thoughts like “Why bother?” or “I'm not good enough.” But Ruben made a point I loved: once he got clear on his why, those thoughts didn't vanish, but they lost their grip.Now, the battle isn't about self-worth—it's about staying committed, even when the feeling isn't there. Because when the why is strong, the resistance becomes background noise.Personal Conviction Meets Professional AmbitionOne of my favorite parts of this episode was exploring the space where personal conviction meets professional ambition. When those two align, that's where the real fuel comes from. For Ruben, that alignment has meant getting serious about his lifestyle—not just for his business, but for the person he's becoming.He's not building a brand—he's building a way of being.Giving Up to GrowOver the last two years, Ruben made some big decisions: he sold his house, gave up expensive habits, and traded comfort for clarity. Not because he had to. But because he chose to.He realized that most of what was “normal” in his life—extra subscriptions, extra responsibilities, extra stuff—was cluttering his mind and stealing his ability to think. And for him, thinking clearly is his edge. So he simplified. He got lean. And he created space to breathe.Why Most People Fail at ChangeWe talked about why 84% of people give up their New Year's resolutions by January 21st. It's not because they lack willpower—it's because they only tried to change the action without changing the thought, the energy, or the focus.But Ruben didn't just change what he was doing. He cleared space to think about why he was doing it. That alignment between what we say we want and what we actually tolerate? That's where real change starts.Your Life Is What You TolerateLet me be real: Ruben hit a point where he had to decide if he was going to keep putting up with things that didn't align with his vision. He made a choice to raise his standards—not out of pride, but out of purpose.He said it perfectly: “Everything around me is either going to step up—or I need to walk away.”That hits. Because whether it's habits, people, or even our own internal patterns—what we tolerate becomes our reality.Breaking Down to Break ThroughRuben shared a moment I won't forget. He told the story of being alone in his garage, going through a divorce, unsure how to make it all work. He put his phone down, hit record, and captured himself crying—because he knew he never wanted to forget what it felt like to break.That moment didn't give him clarity—it gave him the need to create it. And brick by brick, action by action, he started rebuilding. Not from hype. From honesty.The Simpler the Life, the More You Can GiveAt one point, Ruben said:“The less that I need, the more I can give.”That stuck with me. Because when we declutter—our minds, our schedules, our bank accounts—we create space to be generous. To think clearly. To lead well.This episode reminded me: simplicity isn't scarcity. Simplicity is strength.You're Not Leaving People BehindOne of the most powerful truths we landed on was this: when you change your life, you're not “leaving people behind.” You're choosing alignment.Everyone gets to choose their path. And when you choose yours with intention, not everyone will come with you—and that's okay.You don't have to explain yourself. You don't have to apologize. Because when you start living like the person you're becoming, you finally start becoming the person you've been trying to be all along.Resources MentionedJoin my free LIVE leadership workshop: https://www.rockygarza.com/confidenceRuben's website: https://www.themarketinghunters.com/ Ruben's Instagram: https://www.instagram.com/iamrubenalvarez/ Ruben's book: https://www.amazon.com/Brand-Sharks-Unstoppable-Strategies-Industry/dp/B09VWJ6VDN?ref_=ast_author_dp Key Timestamps00:00 – Welcome to The Rocky Garza Show00:10 – Meet Ruben Alvarez, Founder of Marketing Hunters00:23 – Ruben's Story: From El Paso to Branding Legacy01:04 – Sales Brings Money, Brand Brings Legacy02:34 – Starting the Real Conversation03:03 – Discipline Without Desire: Ruben's Gym Journey05:20 – Rewiring the Negative Thought Loop09:33 – Where Personal Conviction Meets Professional Ambition13:32 – Simplicity as a Superpower17:46 – Clarity Through Decluttering18:36 – Tolerating Excellence & Raising Standards21:30 – Choosing the Life You Want (Even If It's Lonely)26:52 – The Breakdown Before the Breakthrough30:08 – Faith Over Friction: Action with Belief32:43 – Closing Thoughts and Workshop InviteTo join Rocky for his next free virtual event, go to https://rockygarza.com/beyondsuccessSupport this podcast at — https://redcircle.com/trgs/donations

We are releasing this Investing Power Hour the day after recording due to the market's tariff rollercoaster. In the future, we plan on recording the Investing Power Hour Thursday afternoon and releasing the podcast early Friday morning. On this episode, we discuss: (03:36) Portfolio Impacts of Tariffs(06:32) Direct and Secondary Effects on Companies(09:23) Market Reactions and Predictions(12:29) Analyzing Company Resilience(15:29) Investment Strategies Amidst Uncertainty(18:23) Sector-Specific Impacts(21:29) Recent Portfolio Changes(24:21) Final Thoughts on Market Trends(34:38) Shifting Focus: The Importance of Timely Analysis(35:21) Airbnb: Growth Potential and Market Positioning(40:25) Philip Morris: Evaluating Investment Decisions(43:08) Google: A Steady Performer in a Volatile Market(51:52) The Impact of Tariffs on Global Trade(57:33) Tesla: Demand Challenges and Future Outlook*****************************************************JOIN OUR NEWSLETTER AND CHAT COMMUNITY: https://chitchatstocks.substack.com/ *********************************************************************Chit Chat Stocks is presented by Interactive Brokers. Get professional pricing, global access, and premier technology with the best brokerage for investors today: https://www.interactivebrokers.com/ Interactive Brokers is a member of SIPC. *********************************************************************FinChat.io is The Complete Stock Research Platform for fundamental investors.With its beautiful design and institutional-quality data, FinChat is incredibly powerful and easy to use.Use our LINK and get 15% off any premium plan: ⁠https://finchat.io/chitchat *********************************************************************Bluechippers Club is a tight-knit community of stock focused investors. Members share ideas, participate in weekly calls, and compete in portfolio competitions.To join, go to ⁠Blue Chippers and apply! Link: ⁠https://bluechippersclub.com/*********************************************************************Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

In this episode, Darius Dale of 42Macro joins the show to discuss Trump transitioning the US economy to a new paradigm, the potential for a recession and its impact on markets, and the threat of a debt refinancing air pocket. We also delve into why the Fed needs to transition to QE, how to approach portfolio allocation and risk management, and more. Enjoy! — Follow Darius: https://x.com/DariusDale42 Follow Felix: https://twitter.com/fejau_inc Follow Forward Guidance: https://twitter.com/ForwardGuidance Follow Blockworks: https://twitter.com/Blockworks_ Forward Guidance Newsletter: https://blockworks.co/newsletter/forwardguidance Forward Guidance Telegram: https://t.me/+nSVVTQITWSdiYTIx — Join us at Permissionless IV June 24th - 26th. Use code FG10 for 10% OFF! https://blockworks.co/event/permissionless-iv — At Ondo, we design institutional-grade platforms, assets, and infrastructure to bring financial markets onchain. We believe that combining the best of TradFi with the best of DeFi will dramatically improve our financial system—making it fairer, faster, and more accessible to all. Learn more about how Ondo is bringing capital markets onchain at https://ondo.finance/ Ledger, the world leader in digital asset security for consumers and enterprises, proudly sponsors Forward Guidance, where traditional finance meets crypto. As Ledger celebrates a decade of securing 20% of the world's crypto assets, it offers a secure gateway for those entering digital finance. Buy a LEDGER™ device today and protect your assets with top-tier security technology. Buy now on https://Ledger.com. — Timestamps: (00:00) Introduction (00:06) Key Market Narratives (04:03) Trump's Economic Vision (13:28) Ads (Ondo, Ledger) (14:39) Trump's Economic Vision (Con't) (16:02) Technical vs. Actual Recession (20:02) Credit Cycle and Market Positioning (25:13) Market Pricing for Recession (30:15) Fiscal Policy and Tax Cuts (32:39) Ads (Ondo, Ledger) (33:54) Federal Reserve's Mandates and QE (37:26) Global Liquidity and Debt Refinancing (43:50) Portfolio Construction and Risk Management (47:34) KISS Portfolio System (52:29) Managing Different Opinions & Systematic Investing — Disclaimer: Nothing discussed on Forward Guidance should be considered as investment advice. Please always do your own research & speak to a financial advisor before thinking about, thinking about putting your money into these crazy markets.

Big Chicken Joins Craveworthy Brands – Here's What No One Else Is Telling You! On this episode of Hospitality Hangout, we explore the latest hospitality trends, strategies, and brand experiences with industry leaders Gregg Majewski and Josh Halpern. They take us behind the scenes of Big Chicken's exciting move to join the Craveworthy Brands portfolio, breaking down how the deal came together and what it means for the future of the restaurant industry.We discuss the business strategies driving this partnership, how it will influence restaurant transformation, and what operators can learn from this type of brand expansion. From growth acceleration and operational efficiencies to market positioning and hospitality insights, this episode is packed with key takeaways for industry professionals looking to stay ahead.Join us as we connect the players shaping the future of hospitality and uncover what's next for Big Chicken, Craveworthy Brands, and the broader restaurant landscape. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com

Ben Brady delves into the intricacies of auction dynamics within the real estate industry, drawing from March's comprehensive performance data at Harcourts Auctions. Explore the sophisticated strategies that led to notable engagement rates in agent and seller appointments and understand how market adjustments are shaping the future of real estate auctions.Ben shares detailed insights from his personal experience and the collective metrics from his team, emphasizing the pivotal role of white label services. The discussion encompasses the process from agent outreach to final seller presentations, offering a transparent look at the successes and the challenges faced.The episode also examines the geographical trends affecting auctions, particularly focusing on states like Florida, Colorado, and California. Learn about the art of aligning seller expectations with market realities and how this alignment influences auction outcomes.Timestamps & Key Topics:[00:00:00] - Introduction to March's Auction Performance at Harcourts Auctions[00:00:41] - Insights into White Label Services and Strategic Agent Engagements[00:01:34] - Breakdown of Seller Presentations and Conversion Rates[00:02:24] - Challenges in Aligning Seller Expectations with Market Demands[00:03:49] - Regional Performance Insights and Adjusting Strategies[00:04:47] - The Importance of Pricing Strategies and Market Positioning[00:06:18] - Analyzing the Impact of High-Value Listings on Market Dynamics[00:07:23] - Adjusting Business Strategies in Response to Market Feedback[00:08:24] - Recap and Key Takeaways from March's Auction Data

Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors. Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist KEY TAKEAWAYS: Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives. USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you. Businesses without clear differentiation end up competing solely on price. Create proprietary processes with unique names to make services tangible and inimitable. Use data-backed claims about client results to establish powerful market differentiation. Leverage third-party credibility markers like media recognition and "highest-rated" status. Implement strong, unconventional guarantees to attract better clients while reducing refunds. Display your UAP prominently in all marketing materials for quick prospect recognition. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: |Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

"We make money when our customers make money"In today's episode of Bricks & Bytes, we had Mike Powers and Ben Lyddane from BuildVision who shared their journey of raising a $10M Series A led by Norwest Ventures.Their platform helps contractors procure mechanical and electrical equipment more efficiently, saving 20-30% on costs while creating new revenue streams for general contractors.Tune in to find out about:✅ How BuildVision grew from processing $700M to over $1B in equipment transactions✅ Their three-tiered pricing model that aligns with customer success✅ How AI costs for processing documents dropped from thousands to just $1.40 monthly✅ Why focusing on critical path items like chillers and generators (not commodity products) creates maximum value-----Chapters00:00 Intro00:05:35 Introduction and Series A Announcement00:08:25 Build Vision Overview and Product Development00:11:40 AI Integration in Procurement Solutions00:14:41 Revenue Models and Customer Success00:17:29 Growth and Future Projections00:20:43 Challenges in the Construction Industry00:23:35 Funding and Investor Relations00:26:40 Technological Challenges and Solutions00:29:28 Market Position and Competition00:40:07 Navigating Risk in Construction00:43:35 Building Strategic Partnerships00:46:29 Outcomes Over Products00:49:35 Challenges in the Buy-Sell Dynamic00:51:25 Impact of Tariffs on Construction00:55:30 Future of International Operations00:56:25 The State of Construction Tech01:06:21 Voice-Enabled Workflows and Future Prospects01:08:41 Acquisition Strategies and Market Positioning

MotorTrend's Ed Loh & Jonny Lieberman sit down with Scout Motors President & CEO, Scott Keogh! The guys discuss Scout's Reemergence into the Market with the Scout Traveler SUV & Terra Truck, Market Demand for EREVs, their Unique Electrification Strategy, Community UX Infotainment System, Consumer Reception, and How Their Plan to Refresh on the Modern American Truck & SUV Market.0:08 - The Vision Behind Scout's Revival.3:36 - Understanding Electric Range Extended Vehicles (EREVs).8:54 - Market Timing and Consumer Demand for EREV SUVs.9:11 - Getting a Look at the Scout Traveler & Scout Terra.12:00 - The Evolution of Scout's Electrification Strategy13:08 - Technical Considerations of EREVs vs. Pure EVs.17:55 - Consumer Reception and Market Insights.19:48 - Multi Platform Approach.23:10 - Understanding Customer Habits.27:17 - Understanding Scout Motors' Relationship with Volkswagen.31:17 - Navigating Complexity in EREVs.35:15 - The Role of Traditional Manufacturers in EV Transition.39:34 - User Experience and Community Engagement.41:11 - Direct To Consumer Sales Approach.44:07 - Innovative Design Choices in Scout Motors.51:02 - Community UX Infotainment System, Software Architecture and Over-the-Air Updates.56:54 - Brand Identity and Market Positioning.01:00:42 - Future Models and Market Strategy.01:04:32 - Challenges and Opportunities in the Truck & SUV Market.01:08:40 - Building an American Brand for the Future.

Send us a textIn this episode, Theo Cook and James Alford guide Adam Wall, co-founder of Daytona Car Sales, through key strategies for success in the car sales industry. They cover everything from stock selection and financing to online marketing and customer trust. Tune in to learn about pricing strategies, FCA regulations, electric vehicle challenges, and the power of data analysis in boosting sales!Daytona Automotive Socialshttps://www.daytona-automotive.co.ukhttps://youtube.com/@daytonaautomotivegroup?si=kgS-OGpxNbFVHo9Xhttps://www.facebook.com/profile.php?id=61555809051230https://www.instagram.com/daytonaautomotivegroup?fbclid=IwY2xjawIYAMZleHRuA2FlbQIxMAABHaLg-nukW3Cb7A6qu3tV_XpvLF39o0-dEZLHraq5ds0FmpWlRdKDiLDROw_aem_gB084jF2J6-Pa0FTgFa67Q---------------------------------------------------------------------------------OBDeleven Diagnostic Tool | Buy 20 Tickets (£5) GET 10 FREE!https://feelgoodcompetitions.com/product/obdeleven-diagnostic-tool-buy-20-tickets-5-get-10-free-3/---------------------------------------------------------------------------------APPLY TO BE ON THE PODCAST: https://shiftingmetal.co.uk/be-on-the-podcast---------------------------------------------------------------------------------Theo Cook: https://www.youtube.com/@bowensgarageross-on-wyehttps://www.bowensgarage.co.uk/James Alford: https://www.facebook.com/Platinumcarcentre----------------------------------------------------------------------------------Found it useful or interesting? You can now show your support and buy us a coffee

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Tori Johnston, President of goGLOW. This LIFTS episode covers: The evolution of the tanning industry. Business models in the beauty service sector. Consumer demographics and market trends in beauty services. Pricing and competitiveness in luxury personal care. Work-life balance for entrepreneurs. Eco-friendly and health-conscious approaches to beauty services. To learn more about goGLOW, click here: https://goglow.co/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 01:13 Evolution of the Tanning Industry 03:20 Health and Skincare Considerations 05:23 Business Model and Franchise Strategy 07:03 Unit Economics and Franchise Visibility 16:38 Consumer Demographics and Market Positioning 19:12 Pricing and Market Competitiveness 22:08 Work-Life Balance and Entrepreneurship

MotorTrend's Ed Loh & Jonny Lieberman sit down with Dodge CEO, Matt McAlear! The guys dive into the all new Dodge Charger Daytona(EV & ICE), the "Fratzonic" artificial sound, their transition to EVs, how the new administration may shake things up, generational perspectives on EVs, defining success for the Charger EV, Hornet, Durango, Viper, EV adoption, and other opportunities for Dodge in the Stellantis family.0:07 - About our guest.1:58 - QOTD. - New Administration.6:34 - New Trump Administration.9:15 - Dodge's Unique Product Strategy.11:29 - Exploring the 2025 Charger Daytona: A New Era of Muscle Cars.15:33 - Dual Platform Design.18:57 - Will we see a V8?22:30 - "Fratzonic" artificial sound.26:44 - One-pedal driving options.28:18 - Charging: Understanding the Buyer.32:32 - Dealer Perspectives.33:17 - Generational Perspectives on EV Technology.37:19 - No Burnouts!? Performance and Physics of EVs.39:57 - User Experience and Customization in EVs.41:12 - Challenges and Growth of the Hornet.44:07 - Performance and Market Positioning of the GLH.45:02 - Future of Durango and SUV Platforms.47:10 - Compliance and the Future of V8 Engines.48:32 - The Legacy and Future of the Viper.50:04 - Opportunities for Dodge in the Stellantis Family.52:19 - Benchmarking Against Competitors.54:20 - Global Market Dynamics and EV Adoption.59:13 - The InEVitable Shift Towards EVs.

Thought leaders don't just share expertise—they create new mental maps that redefine success. In this episode, we explore how the greatest thought leaders are like master mapmakers, charting new paths, shaping audience perception, and transforming industries. Traditional thought leadership focuses on demonstrating expertise, but true influence comes from shifting mental models, giving people the tools to see and achieve what was once invisible. What this episode will do for you: - Discover the power of mental models and how they shape audience behavior. - Learn why repackaging old ideas isn't enough—true impact comes from exploring the uncharted. - Understand how market leaders don't just compete—they redefine industry thinking. - Shift from content creation to systemic influence, structuring thought leadership for lasting impact. - Find out how you can position yourself as the trusted guide in your field by leading the way in perspective shifts. For a curated transcript and links to free offers and resources, visit the episode page: The Mapmaker's Adventure in Thought Leadership - https://www.thoughtleadershipstudio.com/B/Podcast/The-Mapmakers-Adventure-in-Thought-Leadership

We dive into the mechanics, revenue, and market positioning of the new puzzle game Color Block Jam by @rollic-games We discuss its gameplay design, ad revenue potential, user engagement, and competitive landscape while also exploring future prospects and user acquisition strategies. The discussion highlights the game's deterministic nature and its appeal in the mobile gaming market, alongside insights into monetization and retention strategies. Color Block Jam review shows the Color Block Jam gameplay and walkthrough of levels while discussing revenue potential. Color Block Jam is using altered gameplay in UA + Creatives. Good start! This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/hdB9vlg5Hdo --------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Have PvX take downside risk alongside you + Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Color Block Jam and Revenue Insights 04:45 Gameplay Mechanics and Design of Color Block Jam 09:49 Ad Revenue and User Engagement Analysis 14:55 Market Positioning and Competitive Landscape 19:56 Future Prospects and Retention Strategies 25:00 User Acquisition Strategies and Creative Trends 29:54 Conclusion and Final Thoughts --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Color Block Jam is generating significant daily revenue. Already at 150k/day and growing. The game features deterministic puzzles that enhance player engagement. Ad revenue begins after level 14, impacting monetization strategies. The game's mechanics are similar to other successful puzzle games. Creative trends in user acquisition are shifting towards harder gameplay. The game's success relies on effective monetization without compromising user experience. Future updates may introduce new mechanics to enhance gameplay. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Eric Siu shares the highs, lessons, and hustle of building Karrot, a game-changing LinkedIn ABM tool. From major enterprise leads to planning for explosive 2025 growth, this vlog is a masterclass in entrepreneurship.  Watch the full interview here: https://youtu.be/ptwPlz03nBU TIME-STAMPED SHOW NOTES: (00:00) Introduction and Updates on Carrot's Progress (03:02) Insights on Account-Based Marketing and Client Engagement (06:08) The Role of AI in Product Development (08:55) Team Dynamics and Annual Planning (12:07) Quarterly Planning and Strategic Focus (15:02) Value-Based Pricing and Market Positioning (18:08) Looking Ahead: Future Plans and Resilience Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

SUMMARYIn today's episode of Weekly Business news, hosts Ryan Alford and Chris Hansen explore a range of topics from personal anecdotes to significant business news. Ryan shares stories from his recent vacation, setting a relaxed tone. They discuss the ongoing California wildfires, Meta's shift in content moderation, and the appointment of UFC CEO Dana White to Meta's board. The episode also covers Toyota's investment in space exploration, Elon Musk's influence, a $13 million tuna auction, and Chick-fil-A's automation of lemonade preparation. The hosts blend humor with insightful commentary, making for an engaging and informative episode.TAKEAWAYSImpact of wildfires in California and personal connections to those affected.Changes in Meta's content moderation policies, including the removal of politically biased fact-checkers.Introduction of community-generated notes for fact-checking on Meta's platform.Appointment of UFC CEO Dana White to Meta's board and its implications.Discussion on the challenges Meta faces in rebranding and public perception.Toyota's $7 billion investment in space exploration and skepticism about its practicality.Influence of Elon Musk and SpaceX on public perception and brand recognition.The sale of a bluefin tuna for $13 million and its implications in the culinary world.Chick-fil-A's automation of lemonade preparation and debates on freshness.Evolution of food preparation and the role of automation in the food industry. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

You want to hear about sweet mash whiskey? Well, this is the episode for you. We first got introduced to Hard Truth a few years ago and when we tried their rye, we were floored. It only took a small amount of time for many others to find out and now Hard Truth has become a recognizable name in the world of crafy whiskey. Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey. Show Notes: The Story of Hard Truth Distilling The Sweet Mash Technique Visitor Experience and Brand Growth Diversifying the Product Portfolio Navigating Market Confusion in Whiskey Branding The Origin of the Hard Truth Name Balancing Tradition and Innovation The Importance of Authenticity in Whiskey Challenges of Distribution and Market Penetration The Role of the Master Distiller Future Trends and Market Positioning in Whiskey Support this podcast on Patreon

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Episode 32 is the special episode where Tim Schumacher takes over the hosting of the podcast to welcome Shane Cheek from Continua Software, an Australian-owned software holding company that acquires, operates and grows B2B software businesses. -----------Episode's Chapters----------- 00:00 - Shane's Journey in Technology and Capital Markets 04:46 - The Formation of Continua Software 06:49 - Constellation's Influence and Market Positioning 08:34 - Acquisition Strategy and Target Metrics 09:56 - Transitioning Legacy Software to SaaS 13:54 - Balancing Growth and Profitability 18:48 - Market Dynamics and Valuation Challenges 21:45 - Operational Independence and Management Approach 24:38 - Hiring and Retaining Talent in SaaS 30:48 - Advice for Founders Seeking an Exit Tim Schumacher - https://www.linkedin.com/in/timschumacher/ Shane Cheek - https://www.linkedin.com/in/shanecheek/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

I sat down with Sam Thompson (https://x.com/ImSamThompson), a regular on the podcast, to riff on business ideas. We start with the prosumer software market, breaking down why targeting creators, real estate agents, and other prosumers offers huge opportunities. Then, we get into viral referral marketing, looking at the strategies behind companies like Robinhood and Dropbox, and brainstorm how to apply these methods outside of tech. Finally, we discuss box truck businesses, breaking down how to use mobile assets for high-margin ideas like podcast studios, golf simulators, and more.Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Introduction & Highlights01:09 Introduction to Prosumer Software04:02 The Power of Viral Coefficient05:02 Referral Marketing Success Stories07:51 Creative Referral Marketing Strategies13:19 Innovative Box Truck Business Ideas15:37 Mobile Business Models and Flexibility25:50 The Food Truck Parking Dilemma27:55 Retrofitting Cars for Profit28:30 Exploring Turo Opportunities30:55 Camper Conversion Vans Business32:28 AI Personal Assistants and Agents34:23 Building and Monetizing Subreddits41:34 Market Positioning and Pricing Strategies

This week we discuss whether the Fed made the right decision, the post-FOMC volatility spike, and the China risk to markets. We also delve into the labor market, the 1998 framework for today's economy, 2025 expectations, and much more. Enjoy! — Follow Danny: https://x.com/DannyDayan5 Follow Quinn: https://x.com/qthomp Follow Tyler: https://twitter.com/Tyler_Neville_ Follow Felix: https://twitter.com/fejau_inc Follow Forward Guidance: https://twitter.com/ForwardGuidance Follow Blockworks: https://twitter.com/Blockworks_ Forward Guidance Newsletter: https://blockworks.co/newsletter/forwardguidance Forward Guidance Telegram: https://t.co/G7Ljv4x5Dp — Weekly Roundup Charts: https://drive.google.com/file/d/1DPQNetklHAXhw6bAJwRkD0qjeuE0klyk/view?usp=sharing — Join us at Digital Asset Summit 2025 March 18th - 20th. Use code FG10 for 10% off general admission! https://blockworks.co/event/digital-asset-summit-2025-new-york — SKALE is the next evolution in Layer 1 blockchains with a gas-free invisible user experience, instant finality, high speed, and robust security. SKALE is built different as it allows for limitless scalability and has already saved its 46 Million users over $9 Billion in gas fees. SKALE is high-performance and cost-effective, making it ideal for compute-intensive applications like AI, gaming, and consumer-facing dApps. Learn more at skale.space and stay up to date with the gas-free invisible blockchain on X at @skalenetwork Ledger, the world leader in digital asset security for consumers and enterprises, proudly sponsors Forward Guidance, where traditional finance meets crypto. As Ledger celebrates a decade of securing 20% of the world's crypto assets, it offers a secure gateway for those entering digital finance. Buy a LEDGER™ device today and protect your assets with top-tier security technology. Buy now on Ledger.com. Meet Kraken Institutional. Whether you're an asset allocator, a trading firm or high net worth individual, Kraken Institutional unlocks the powerful tools you and your organization need to trade and manage crypto — at scale. Reliable, easy to integrate, with white-glove service and 24/7 support. Get in touch today at https://blckwrks.co/Kraken — Timestamps (00:00) Introduction (03:03) Why The Fed Did The Right Thing (06:36) Is Inflation Rolling Over? (12:01) Trump Policy Impact (14:16) Explaining The Volatility Spike (20:02) 2025 Monetary Policy Outlook (22:02) Mapping The Market Rotation (27:43) VIX & Market Positioning (31:46) China Risk (33:42) Ads (35:36) Systematic Volatility (37:50) China Structural Issues & Stimulus (39:54) Bond Yields Vs Equities (43:31) 2025 Rate Cutting Path (46:54) Labor Market & Supply Shocks (51:04) Economic Optimism & Lending (52:35) Growth & Oil Outlook (54:58) Bessent Economic Plan (57:15) 1998 Framework (59:55) Productive Capacity Boom (01:03:04) End-Of-Year Thoughts — Disclaimer: Nothing discussed on Forward Guidance should be considered as investment advice. Please always do your own research & speak to a financial advisor before thinking about, thinking about putting your money into these crazy markets.

Need financing for your next investment property? Visit: https://www.academyfund.com/ Want to join us in Tampa on Janary 28th? Visit: https://www.10xvets.com/events ____ "Fitness has always been an important part of my life as a former Green Beret and college athlete.. I didn't want to give that up." - Nick Perkins, USMA '12 Nick Perkins is a dynamic leader with a unique blend of military, entrepreneurial, and investment expertise. A former Green Beret, he spent nearly a decade leading high-stakes missions and diplomatic roles, earning multiple commendations. He co-founded The Operation Baby Foundation, a nonprofit that has awarded over $140K in grants to help military couples overcome infertility. Nick also founded Club Green, a first-of-its-kind holistic social club focused on wellness and connection. A Wharton MBA and two-time Penn Wharton Innovation Fund winner, he honed his private equity skills by developing strategic insights in the fertility sector. Outside of work, he enjoys traveling, staying active, and exploring the outdoors with his wife, Emma. Today, Nick is focused on helping startups grow, especially in Chief of Staff roles, where his leadership and strategic vision leave a lasting impact. In this episode of the SABM podcast, Scott chats with Nick about: The Inspiration Behind Club Green: Turning a vision into a modern sport and social club. A Unique Offering: Blending gym, spa, lounge amenities, and indoor golf technology. Nick's Journey: From Green Beret to entrepreneur and founder of Club Green. Challenges and Wins: The realities of launching a first-of-its-kind concept. Looking Ahead: Upcoming milestones and future goals for Club Green. How to Get Involved: Ways to support, join, or connect with the community. Timestamps: 01:14 What is Club Green? 02:25 Target Audience and Market Positioning 06:12 Fitness and Golf Integration 08:05 Partnerships and Fitness Programs 12:39 Current Progress and Challenges 20:03 Future Vision and Expansion Plans Connect with Nick: LinkedIn Club Green Email: Nperk23@wharton.upenn.edu If you found value in today's episode, don't keep it to yourself—share it with a colleague or friend who could benefit. And if you're a Service Academy graduate ready to elevate your business, we'd love for you to join our community and get started today. Make sure you never miss an episode—subscribe now and help support the show: Apple Podcasts Spotify Leave us a 5-star review! A special thank you to Nick Perkins for joining me this week. Until next time! -Scott Mackes, USNA '01

Welcome back to Mick Unplugged! In today's enlightening episode,  we sit down with the incredible Dr. Darnyelle Jervey Harmon to unpack profound insights on financial empowerment, overcoming limiting beliefs, and leadership excellence. Dr. Harmon opens up about her own journey from bankruptcy to building multimillion-dollar businesses, emphasizing that financial struggles are temporary setbacks, not permanent definitions of one's life. We'll delve into the importance of impeccable leadership, trust-building within teams, and practical strategies for business auditing and scaling. Dr. Harmon also introduces us to her transformative Move to Millions method, a streamlined approach to predictably grow your business by focusing on seven critical pillars, including strategy, sales, and self-care. This episode is packed with powerful advice on embracing an abundance mindset, redefining inherited beliefs about money, and leveraging your unique strengths to achieve financial and personal success. So, get ready to be inspired and informed as we explore the road to millions with Dr. Darnyelle Jervey Harmon. Tune in now! Takeaways: ·       Bankruptcy can be a release and a new beginning. ·       Your current situation does not define your destiny. ·       Money is an energy that responds to your attitude towards it. ·       The Move to Millions method includes strategy, sales, systems, support, Sound Bites: ·       "It's a tool of reorganization." ·       "Abundance is your birthright." ·       "Scared money don't make money." ·       "Money is an energy."  Connect and Discover LinkedIn:           linkedin.com/in/darnyellejerveyharmon Instagram:        Instagram.com/darnyellejerveyharmon Facebook:         facebook.com/darnyellejerveyharmon Website:            drdarnyelle.com                            IncredibleOneEnterprises.com Podcast:            movetomillionspodcast.com Tik Tok:              @move_to_millions_23 Youtube:           @DarnyelleJervey X:                       @DarnyelleJervey Author of:          Move to Millions (https://a.co/d/3LGGKND)  See omnystudio.com/listener for privacy information.

In this episode, Jamie and Jaeden discuss the AI startup H, which has raised $220 million without releasing a product yet. They explore the company's ambitious vision of creating AI agents for quality assurance and process automation, the challenges it faces with co-founder departures, and the potential for success in a competitive market. The conversation highlights the importance of niche targeting and the innovative approaches that could set H apart in the AI landscape. AI Hustle YouTube Channel: https://www.youtube.com/@AI-Hustle-Podcast Our Skool Community: https://www.skool.com/aihustle/about Get on the AI Box Waitlist: ⁠⁠https://AIBox.ai/⁠⁠ 00:00 Introduction to H: The AI Startup 01:00 The Ambitious Vision of H 04:30 Challenges and Concerns for H 06:17 Potential Success and Market Positioning

In this special episode about How To Pivot Your Market Positioning, I invite you to be a fly on the wall during a private coaching session with my dear friend, Veronica Romney. Veronica is a leadership expert, international speaker, podcast host, and the creator and CEO of the Rainmaker Residency™ programs. We explore the behind-the-scenes realities of brand evolution. Veronica shares insights on making bold moves in business while staying connected to your authentic self. She identifies those acute “bat signal” moments when potential clients are ready to take action and how to craft a brand message that resonates. My intention for this episode and having Veronica mentor me is to diminish the shame around these ‘taboo' conversations in market positioning. This is a permission slip to start talking openly about these big transitions and asking for support during this time. Identity shifting is part of life, let your identity shift and allow your business to shape shift with it. This episode is a call to action for any entrepreneur feeling the pull to evolve their business and expand beyond their niche in the market while staying true to their core purpose. I believe what truly matters is following your heart and following that soul's calling no matter where it takes you. p.s. When you're ready, here are 2 ways you can radically grow your influence and impact market by positioning as a world-class, on-purpose leader: ✨ Drastically transform your life and business with my 1:1 private coaching. Our work together is a transformational journey combining the inner work (i.e. personal growth and identity shifts) with practical super actions to turn your visions into reality. Apply here. ✨Enjoy my free masterclass, How to Stand Out and Magnetize Your Dream Clients with your Irresistible Story. You have an extraordinary story to tell within you – even if you've been telling yourself that it's too boring, too much, or people wouldn't get it. The real question is, are you sharing your in a way that not only empowers you but also deeply connects with and moves your audience? Whether you're an entrepreneur or a leader influencing others. This masterclass will guide you to become a captivating storyteller who changes lives through your self-expression. Starting with your own. It's the secret to rising above the noise and being recognized as the go-to expert in your field. EPISODE INSIGHTS: ▪️ Transitioning from a niche to a broader focus ▪️ Understanding different client categories and their needs ▪️ Aligning business offerings with personal growth ▪️ Creating a clear brand message ▪️ Identifying "bat signal" moments for client action ▪️ Developing new intellectual property ▪️ Surveying clients for deeper understanding ▪️ Marketing is the ethical persuasion HIGHLIGHT QUOTES: Who you are and who you have been does not need to be abandoned for you to pursue something that's calling you more. Veronica Romney When we do the work, progress happens. Celinne Da Costa If you can't identify the acute bat signal moments in your marketing, then people will delay working with you. Veronica Romney It's more of this question of how do I shapeshift this thing so that it's holding me now and the evolution of me that's coming as opposed to keeping me stuck in, in my past self. Celinne Da Costa To me, marketing is the ethical persuasion of helping people achieve what they already want. Veronica Romney MEET VERONICA ROMNEY Veronica Romney is a leadership expert, international speaker, podcast host, and the proud creator and CEO of the Rainmaker Residency™ programs. Within the Rainmaker Residency™ programs, she guides Visionary CEOs and ambitious Marketing Leaders to master their roles. As well as to nurture their teams, prioritize their well-being, and elevate their leadership. Over the span of 15+ years, Veronica has traversed the ever-evolving marketing landscape, starting as a corporate marketer and then building her own marketing agency from scratch. As a former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at BossBabe, and Director of Marketing Suite Products for a $2B evaluated software company, she had the privilege of witnessing the marketing industry's evolution firsthand from every angle. Through these experiences, she gained invaluable insights into the unique challenges and opportunities that marketing teams and leaders face in today's dynamic world. With this depth of understanding and commitment, Veronica is on a mission to empower marketing leaders - inside and out. When not helping her clients and Rainmakers with their professional and personal development, she is busy hosting her Rainmaker Podcast. Also writing her upcoming book, and wrangling her two man cubs in the beautiful oak trees of North Carolina. FIND MORE ABOUT VERONICA Website | LinkedIn | Twitter | Instagram | Facebook MEET CELINNE DA COSTA Celinne Da Costa is a Master Coach and brand story expert who works with high-achieving, purpose-driven CEOs, experts, and executives to help them become confident, fully expressed leaders with transformational stories, an influential brand, and a tribe of raving fans. Celinne has thousands of hours of practitioner training in various modalities, including NeuroLinguistic Programming, Facilitated Breath Repatterning. As well as hypnotherapy, shamanic energy healing, emotional intelligence coaching. And life coaching, which she channels to create powerful breakthroughs for her clients. Her work has been featured in top media, including Forbes, Entrepreneur, and Business Insider. A bestselling author and a popular speaker, Celinne has also delivered a TEDx speech on the power of human connection. Follow her journey on Instagram, Facebook, and Twitter @CelinneDaCosta. FIND MORE ABOUT CELINNE Website | LinkedIn | Twitter | Instagram | Facebook

On this episode of Chit Chat Stocks, Ryan gives a stock report on Kelly Partners Group (Ticker: KPG, listed in Australia), a company rolling up the small accounting firm space. Listen to the full episode to see whether he is buying the stock. We discuss: (00:00) Introduction to Kelly Partners Group (07:36) Current Business Model and Strategy (12:01) Understanding the Partner-Owner-Driver Model (17:42) Industry Durability and Growth Potential (23:51) Valuation Considerations and Market Positioning (39:10) International Expansion and Market Opportunities (43:20) Comparing Kelly Partners Group to Constellation Software (49:31) Management Insights and Team Dynamics (55:31) Valuation Challenges and Future Projections ***************************************************** JOIN OUR FREE CHAT COMMUNITY: https://chitchatstocks.substack.com/  ********************************************************************* Sign-up for a bond account at Public.com/chitchatstocks  A Bond Account is a self-directed brokerage account with Public Investing, member FINRA/SIPC. Deposits into this account are used to purchase 10 investment-grade and high-yield bonds. As of 9/26/24, the average, annualized yield to worst (YTW) across the Bond Account is greater than 6%. A bond's yield is a function of its market price, which can fluctuate; therefore, a bond's YTW is not “locked in” until the bond is purchased, and your yield at time of purchase may be different from the yield shown here. The “locked in” YTW is not guaranteed; you may receive less than the YTW of the bonds in the Bond Account if you sell any of the bonds before maturity or if the issuer defaults on the bond. Public Investing charges a markup on each bond trade. See our Fee Schedule. Bond Accounts are not recommendations of individual bonds or default allocations. The bonds in the Bond Account have not been selected based on your needs or risk profile. See https://public.com/disclosures/bond-account to learn more. ********************************************************************* FinChat.io is The Complete Stock Research Platform for fundamental investors. With its beautiful design and institutional-quality data, FinChat is incredibly powerful and easy to use. Use our LINK and get 15% off any premium plan: ⁠finchat.io/chitchat  ********************************************************************* Sign up for YellowBrick Investing to track the best investing pitches across the internet: joinyellowbrick.com/chitchat ********************************************************************* Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

Cha Cha Cha Changes Mini Series   Episode Description: Part of the success of an entrepreneur is owning your story and taking control of that journey. So you have to put yourself out there.” —Gita Vellanki   Menopause can be a challenging transition for many women, marked by a range of uncomfortable symptoms that can significantly impact daily life. While often overlooked, finding natural solutions to manage these changes is crucial for maintaining overall health and wellbeing. Functional nutrition offers a promising approach to addressing menopause woes, empowering women to take control of their hormonal balance. Gita Vellanki is the Founder of Neeshi, a CPG company dedicated to creating innovative functional food products that support women's health. With a background in corporate operations and a lifelong passion for holistic wellness, Gita is committed to destigmatizing conversations around women's health issues and providing natural solutions. This week, Justine and Gita discuss Gita's holistic approach to women's health, her mission to destigmatize conversations around menopause, the invaluable support of her entrepreneurial community, her meticulous research and development process, and the strategic vision driving Neeshi's growth. Tune in.  Meet Gita:  Gita Vellanki is the Founder of Neeshi, a CPG company that creates functional food products to support women's health. After struggling with her own and her daughter's painful period symptoms, Gita was inspired to develop a natural solution using high-quality, nutrient-dense ingredients.  With a background in corporate operations and a lifelong passion for holistic health, Gita has leveraged her expertise to build Neeshi from the ground up. She is committed to destigmatizing conversations around women's health and empowering others to take a proactive approach to their well-being.  Under Gita's leadership, Neeshi has developed a loyal customer base and received validation from healthcare professionals. As the company continues to grow, Gita remains dedicated to creating innovative products that seamlessly integrate functional nutrition into everyday life.   Website Facebook Instagram     Connect with NextGen Purpose: Website Facebook Instagram  LinkedIn YouTube Episode Highlights: 03:15 Unique Challenges and Mindset Required in Entrepreneurship 08:26 Support Needed 14:08 Bootstrapping and Marketing Strategies 19:31 Family Involvement and Product Development   23:36 Product Line and Market Positioning 29:13 Research and Development Process 33:39 Expanding Retail  

"The convergence of strategy and storytelling can redefine market narratives and propel technological innovations to new heights." - Amit Aliman   Amit Aliman is a hands-on marketing strategist and expert storyteller. He is a proven expert in crafting and executing positioning, narratives, and go-to-market strategies, having done so for over 25+ B2B tech companies. In this interview, we dive into the dynamic world of marketing with Amit as we uncover his unique journey and insights on cybersecurity, storytelling, and tech challenges.   Website: https://infinipoint.io/  LinkedIn: https://www.linkedin.com/in/amitaliman/ YouTube: https://www.youtube.com/@infinipoint

"The convergence of strategy and storytelling can redefine market narratives and propel technological innovations to new heights." - Amit Aliman   Amit Aliman is a hands-on marketing strategist and expert storyteller. He is a proven expert in crafting and executing positioning, narratives, and go-to-market strategies, having done so for over 25+ B2B tech companies. In this interview, we dive into the dynamic world of marketing with Amit as we uncover his unique journey and insights on cybersecurity, storytelling, and tech challenges.   Website: https://infinipoint.io/  LinkedIn: https://www.linkedin.com/in/amitaliman/ YouTube: https://www.youtube.com/@infinipoint

Dan & Ian talk to Lucas Peters, founder of Journey Beyond Travel (https://www.journeybeyondtravel.com/), about his plans to get to $10M in 5 years. They break down the business and shift thinking from a project-oriented mindset to an approach rooted in financial analysis: What are your gross margins? What does it take to aquire a customer? What is your rebuy rate and LTV? They consider the highest leverage paths to growth. Want to get in the company of other entrepreneurs to help you kickstart your 2025 goals? Submit your application to join Dynamite Circle at https://dynamitecircle.com/ (https://dynamitecircle.com/) Chapters (00:03:08) Business Growth and COVID Impact (00:04:08) Unique Business Model and Market Positioning (00:04:47) Sales Process and Customer Engagement (00:09:04) Revenue Model and Pricing Strategy (00:13:02) Customer Retention and Repeat Business (00:13:55) Expansion Plans and Market Opportunities (00:14:43) Product Development and Cost Analysis (00:14:56) Maximizing Customer Lifetime Value (00:23:08) Strategizing Location Development (00:25:32) Market Potential and Capacity Constraints (00:31:23) Building a Supportive Team (00:32:38) Testing New Product Offerings (00:35:31) Driving Down Product Development Costs (00:37:53) Final Thoughts and Future Directions Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients” (https://tropicalmba.com/episodes/4-eye-opening-lessons) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough)

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep457/In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies.00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov01:14 Effective Ad Creative Strategies02:30 Meet Lachezar: Journey into eCommerce07:35 Agency Growth and Market Positioning09:27 Innovative Ad Formats for 202410:43 Boost Your Visibility with Reviews.io15:07 Customer-Centric Advertising Techniques20:40 Crafting Compelling Video Creatives25:22 Balancing Ad Creative Types for DTC Brands26:31 Optimizing Ad Concepts and Hooks28:57 Case Study: Loop Earplugs' Marketing Strategy33:43 Understanding Your Ideal Customer Profile (ICP)38:42 The Role of AI in Media Buying and Creative Strategy48:10 Maximizing AOV with Creative Strategies50:35 Wrapping Up: Key Takeaways and Final Thoughts Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Lachezar Voynov - Guest (00:00) - The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov (01:14) - Effective Ad Creative Strategies (02:30) - Meet Lachezar: Journey into eCommerce (07:35) - Agency Growth and Market Positioning (09:27) - Innovative Ad Formats for 2024 (10:43) - Boost Your Visibility with Reviews.io (15:07) - Customer-Centric Advertising Techniques (20:40) - Crafting Compelling Video Creatives (25:22) - Balancing Ad Creative Types for DTC Brands (26:31) - Optimizing Ad Concepts and Hooks (28:57) - Case Study: Loop Earplugs' Marketing Strategy (33:43) - Understanding Your Ideal Customer Profile (ICP) (38:42) - The Role of AI in Media Buying and Creative Strategy (48:10) - Maximizing AOV with Creative Strategies (50:35) - Wrapping Up: Key Takeaways and Final Thoughts

Growblocks is done, but we're continuing the podcast - so we thought we'd share some of the things we've learned along the way in this episode.(00:00) - Introduction (02:43) - Growblocks shutting down (03:36) - Why it didn't work (04:36) - The people we were selling to (07:56) - Internal Selling and Champion Challenges (13:16) - Category Creation and Market Positioning (15:50) - Impact of SaaS and AI on the Market (19:55) - Consulting vs. Product Focus (22:48) - Building Trust Through Branding (26:24) - Effective Outbound Strategies (28:29) - Future Plans and Show Continuation Never miss a new episode, join our newsletter on revenueformula.substack.com

Radhika Das, IFN Journalist, interviews Dr Mohamed Ashraf Iqbal, Chairman, Waafi Bank, on strategic partnerships and market positioning in the Islamic finance industry

SummaryIn this episode hosts Projektitachi and WarNurse discuss the exciting gaming lineup for October, focusing on the release of Dragon Ball Sparking Zero. They delve into the mixed reviews of the game, particularly criticizing the way major review platforms assess games. The conversation shifts to the game's unique 'what if' scenarios that allow players to explore alternate Dragon Ball histories. They also address the game's difficulty and the expectations of modern gamers, emphasizing the importance of patience and effort in gameplay. Finally, they touch on community feedback and the significance of Steam reviews in understanding player experiences. In this episode, the hosts discuss various aspects of the gaming industry, focusing on the recent release of Sparking Zero, the implications of Black Ops 6 being available on Game Pass from day one, and the ongoing issues with microtransactions. They delve into the struggles of Microsoft and the gaming industry, touching on the toxicity in gaming communities and fans' loyalty to franchises like Resident Evil and Call of Duty. The conversation also critiques Sony's recent decisions and the digital-only future of gaming, highlighting the importance of transparency in-game purchases. Finally, they reflect on Nintendo's market strategies and missed opportunities with the Switch.Chapters00:00 Welcome Back and October Gaming Lineup03:36 Dragon Ball Sparking Zero: Initial Impressions12:35 The What Ifs: Exploring Alternate Dragon Ball Histories18:18 Game Difficulty and Player Expectations25:09 Steam Reviews and Community Feedback29:12 Sparking Zero and Community Engagement29:41 The State of Gaming: Black Ops 6 and Game Pass30:42 The Impact of Game Pass on Game Development31:23 Microsoft's Struggles and the Future of Gaming32:57 Microtransactions and the Call of Duty Franchise35:10 Toxicity in Gaming and Social Media Engagement36:10 Franchise Loyalty: Resident Evil vs. Call of Duty37:54 The Reality of Ownership in Gaming39:17 Sony's Recent Decisions and Consumer Reactions40:54 The Digital-Only Future and Its Implications42:46 The Importance of Transparency in Game Purchases44:49 Steam vs. Consoles: A Comparison of Digital Libraries46:31 Nintendo's Strategy and Market Positioning48:52 The Missed Opportunities of Nintendo's Switch50:39 Closing Thoughts and Community FeedbackSupport this show http://supporter.acast.com/gzchopshop. Support us by becoming a GZ Chop Shop member at https://plus.acast.com/s/gzchopshop. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Ian Jindal speaks with Alec Mills, co-founder of Dame, about the journey of creating sustainable and toxin-free period products. They discuss the challenges faced in the industry, the importance of changing the conversation around menstruation, whether men have a role in women's health discussions. Alec shares insights on product innovation, market positioning, and the impact of collaborations with larger brands. The conversation concludes with reflections on the future of Dame and the ongoing mission to improve menstrual health and sustainability. Takeaways Dame was launched in 2019 to address the issues with traditional period products. The company focuses on creating sustainable and toxin-free products. Changing the conversation around menstruation is crucial for societal progress. Product design must prioritize both functionality and sustainability. Reusable products can save money in the long run. Period poverty is a significant issue that needs addressing. Collaboration with larger brands can amplify impact and reach. Innovations like self-sanitizing menstrual cups can change user habits. The mission to improve menstrual health continues as long as subpar products exist. Sound Bites "We make sustainable and toxin-free period products." "Traditional period products are full of toxins." "Can we change an industry?" Chapters 00:00 Introduction to Sustainable Period Products 02:57 The Journey of Dame: From Idea to Impact 05:49 Challenges and Insights in the Period Product Industry 09:11 The Role of Men in Women's Health Conversations 11:59 Innovations in Period Products: Design and Functionality 14:51 Market Positioning and Addressing Period Poverty 17:48 Collaborations with Big Brands and Their Impact 21:08 Future Directions for Dame and the Industry 24:00 Conclusion and Reflections on Progress   --  Run time: 45 minutes INFORMATION: [

Mike Carden chats with April Dunford, a leading expert on product positioning in the B2B tech industry. April shares her journey from aspiring doctor to becoming a renowned marketer and author of two seminal books, 'Obviously Awesome' and 'Sales Pitch'. April dives into aspects of competitive positioning, the difference between positioning and messaging, and the strategic use of storytelling in sales. April also covers the importance of engaging internal teams in the positioning process and sheds light on the impact of trends like AI on market positioning. https://www.linkedin.com/in/aprildunford/ https://www.aprildunford.com/ Key moments: (00:00) Introduction and Guest Welcome (00:24) April Dunford's Books and Their Origins (03:20) April's Career Journey and Early Experiences (06:30) Developing a Positioning Methodology (12:17) The Importance of Positioning in Marketing and Sales (17:36) Sales Pitch and Storytelling in Sales (28:37) Impact of Positioning on Internal Teams (31:32) The Role of Trends in Positioning (36:27) Conclusion and Final Thoughts

Watch the video version on YouTube:  https://youtu.be/go9S3Ta0xtY In this episode of the London Fintech podcast, Tony Clark talks to Sarah Levy. Sarah has over 25 years of experience launching and growing new brands, however Sarah's journey to FS is an unconventional one, having crossed over only 4 years ago from a super successful career with Disney, Nickelodeon and Viacom, to leading one of the fastest growing and most progressive digital wealth management firms in the US.  There are approximately 60,000 wealth firms globally of all sizes offering propositions that span pure advisory, self-directed, robo-advisory and hybrid models in a market characterised by shifting demographics, consolidation and new asset classes.  So how do firms differentiate and get ahead? This conversation explores Betterment's use of technology for competitive advantage and delivering a purpose-led wealth solution to the “zillennial” generation of investors. Sarah shares her unique insights on building targeted consumer brands for specific demographics and customer segments, the power of hyper-personalisation, and the misalignment between traditional firms and the digitally accelerating ecosystem. “If Schwab and Fidelity and Vanguard are my parents brands, Betterment will be the Zillennial wealth brand”. Additionally, she provides some really practical insight for C Suite leaders and fintech entrepreneurs on building a growth company, transitioning to fintech, building customer loyalty, and creating a balanced corporate culture. Moving from big-media to Wealth Management Transforming businesses for the Digital Age The importance of brand in all sectors Solving problems for customers and laser focus The  ‘Zillennial' generation need for technology driven solutions The direction of the Wealth Management sector “Selling eat your vegetables while some of the others were offering candy” during the pandemic How Important is Enterprise scale for Wealth Firms? Betterment's Mission – making people's lives better How Betterment Works Digital vs Real Life advisors Betterment's Portfolio Strategy Betterment's Market Positioning as a FinTech How Betterment Differentiates from Competitors Simplicity and the elegance of the user experience Sarah's Team Building Journey and Betterment's Culture Food as a team-builder.. The Rise of AI in Wealth Management Sarah's Challenges and learning every day Switching from corporate to fintech Future Plans for Betterment Where to Learn More Learn more: Sarah: https://www.linkedin.com/in/sarah-kirshbaum-levy-889881a1/ Betterment: https://www.betterment.com Tony: https://www.linkedin.com/in/tony-clark-07160b/ NextWave: https://www.nxwave.com

Many know Celsius as a top energy drink brand today, but few are aware of the tumultuous journey CEO John Fieldly took to get it here. In the episode, John shared how the company nearly went bankrupt multiple times, lost 50% of its revenue overnight and even got delisted from the NASDAQ.Despite these challenges, John stepped up to rebuild the brand to the nearly $10B company it is today. We discuss how he shifted focus from weight loss to broad-based energy, secured key distribution deals, landed a major partnership with Pepsi, and much more. (00:00) Intro(01:34) The Origins of Celsius(03:30) Going Public: The Early Days(06:07) Challenges and Lawsuits(09:17) Rebuilding and Rebranding(13:18) Strategic Shifts and Market Positioning(30:40) The Role of Influencers and Social Media(32:03) John Fieldly's Leadership Journey(33:34) Reflecting on the Stock Price Journey(34:12) Navigating Public Company Challenges(35:25) Distribution Deals and Market Perception(38:00) Strategic Moves and Competitive Advantage(44:08) Marketing Strategies and Consumer Engagement(52:35) Leadership and Company Culture(01:02:01) International Expansion and Future Goals(01:06:01) Conclusion and Final Thoughts Executive Producer: Rashad AssirProducer: Leah ClapperMixing and editing: Justin Hrabovsky Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

Rachel Knutton, CEO of Alluvia Studio, joins our host Michael Roberts to discuss the challenges medtech companies face when it comes to market positioning and reaching the right customer. Rachel explains how to tell a compelling brand story, differentiating yourself in saturated markets, and how to stay consistent in branding and messaging. Hosted on Acast. See acast.com/privacy for more information.

Join us as we dive into the world of casino resort design with two industry experts! Discover Winstar, an incredible casino resort project in Thackerville, Oklahoma, led by the Chickasaw Nation and designed by HBG. We interview Rob Juergan, Principal and Architectural Designer at HBG Design and Ray Mabry, Principal and Dallas Office Leader Project Highlights: • 6,500-seat performance venue: Lucas Oil Live • 304-room hotel • Cascades: A large outdoor pool area • World-class music venue hosting rock and country performances • Nominated for Casino of the Year Theater by the Academy of Country Music   Market Positioning:  • Attracting a large audience from the rapidly growing Dallas-Fort Worth area. Design and Amenities:  • Multi-purpose performance venue for concerts, banquets, meetings, boxing, and MMA events. • VIP area with a private lounge, full bar, and kitchen. Success Factors: • Strategic location and high-quality amenities driving the resort's success. Design Inspiration: • Earthy tones and natural elements inspired by the Red River region. • Organic shapes and curvilinear forms for a natural feel. Interior Design:  • Warm and woodsy room design with deep rust orange accents. • Practical elements for guest comfort. Building Shape and Form:  • V-shaped building maximizing views and creating an embracing feel. • Wind block design for enhanced guest comfort. Pool Area Design: • Three distinct tiers and multiple pools for different experiences.  • Great food and beverage options with natural ventilation. • Community hub bar area with a sundial-like roof. Tune in to hear more about this amazing project and the design process behind it! 

In this episode, Managing Partner Vinny Pujji discusses the strategic positioning and innovative approaches of Left Lane Capital. The conversation digs into the specialized data analysis that sets them apart from other investment firms. Vinny also charts out the future of Left Lane and breaks down how he approached several of their investments including ChargeBee, Astrotalk, Takai Tree, and more.

Olivier Pomel built Datadog into a $40B company while burning only $25M in capital. In our conversation, he shares the fundraising lessons, operating principles, and core insights that made this possible. He also discusses the pros and cons of building a tech company in NYC, how early-career professionals should approach learning AI tools, how Datadog is building a trusted relationship with their users around AI features, and much more(00:00) Intro(01:30) Datadog's Early Challenges and Lessons(04:32) The Core Insight Behind Datadog(05:20) Building the Right Product(07:46) Transitioning to Open Beta(09:38) Expanding Datadog's Product Line(11:26) Platform Vision and Modular Products(18:12) Empowering Product Teams(22:14) Acquisitions and Integration Strategy(33:18) Customer-Centric Approach(36:39) Bottom-Up Sales Strategy(46:04) Navigating Founder Challenges(46:37) Building a Collaborative Management Team(48:32) Staying Close to Customers(51:36) Maintaining a Culture of Discipline and Efficiency(56:26) Pricing Strategy and Market Positioning(01:01:24) Fostering a Low-Ego, High-Performance Culture(01:06:32) Hiring and Promoting for Long-Term Success(01:12:21) Fundraising and Investor Relations(01:16:03) Deciding Whether to Sell or Scale(01:18:26) The Impact of AI on Software Development(01:23:24) Choosing New York Over Silicon Valley(01:28:04) Final Thoughts and Reflections Executive Producer: Rashad AssirProducer: Leah ClapperMixing and editing: Justin Hrabovsky Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you're a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line. --- Lessons from Outside the Industry: How to Innovate Your Fitness Business In this episode of the Fitness Business School podcast, Pat shares insights from his past experiences that have significantly influenced his approach to business, including his time as a college baseball coach and entrepreneur. He discusses how looking outside one's own industry for inspiration and innovation can provide unique advantages. Pat also emphasizes the importance of adapting ideas to fit specific markets and resources. The episode concludes with an invitation to participate in a free diagnostic to evaluate and improve your fitness business, aiming to help you build a business you love and that pays well, while allowing you to have a positive impact and an enjoyable lifestyle.  00:00 Introduction and Episode Overview 00:32 Reflecting on Early Career Lessons 01:05 Innovative Approaches in Coaching 02:42 Marketing Strategies and Business Growth 03:28 Challenges and Adaptations in Training Business 06:40 Franchising and Conversion Strategies 08:32 Differentiation and Market Positioning 09:54 Adapting Ideas to Your Business 12:28 Conclusion and Special Offer

Emma Shermer Tamir discusses strategic positioning, customer research and  brand identity building. She shares the story of Stanley, a brand that successfully transformed its identity and positioned itself strategically in a high competition environment. Emma emphasizes the importance of understanding your target market and evolving with their needs. She also discusses the differences in strategic positioning for startup brands versus established brands. Additionally, she mentions the pitfalls of diluting brand identity and losing sight of what made a brand successful in the first place. The conversation explores the importance of having a tailored strategy and sticking with it, as well as the key elements of effective customer research. She also discusses the future of brand identity in high competition markets and the need to create strong connections with customers. The conversation concludes with a fun fact about the guest and information on how to reach out to her. Key Episode Takeaways: Understanding your target market and evolving with their needs is crucial for brand success. Strategic positioning is especially important for startup brands to differentiate themselves from the competition. Established brands should maintain a clear brand identity while also appealing to a wider audience. Diluting brand identity and losing sight of what made a brand successful can lead to financial struggles. Customer research and understanding the competitive landscape are essential for effective brand positioning. Having a tailored strategy is crucial for brands to stand out and succeed. Effective customer research involves analyzing competitor's customers, reviewing customer feedback, and leveraging social media. Building a strong brand identity and connecting with customers is essential for long-term growth. In high competition markets, brands need to find unique ways to grab and hold attention. Living on multiple continents can provide a diverse perspective and appreciation for different cultures. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Chapter 1:Summary of Positioning Book"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout, first published in 1981, is a groundbreaking book in the field of marketing. It introduces the concept of "positioning" which focuses on the strategy of placing a brand or product in the customer's mind in a way that emphasizes the distinct benefits and qualities unique to that brand or product.Here are several key points from the book:1. **Positioning Defined**: Positioning is not about what you do to a product. It's about what you do to the mind of the prospect. It involves elements like the name, price, and the features of the product, but fundamentally it's about perceptions.2. **The Overcommunicated Society**: The book discusses how the massive amount of daily advertising messages has led to a cluttered marketplace. Consumers are bombarded with information, making it hard for any single message to stand out.3. **Simplifying the Message**: With an overwhelming number of choices and advertisements, concise and clear messages are crucial. Positioning is about making a product or service understand quickly and effortlessly.4. **Finding a "Hole" in the Market**: One of the effective strategies in positioning is finding a gap—a "hole" in the existing market where your product can fit in. This often involves identifying a specific niche or an overlooked need that competitors are not addressing.5. **Repositioning the Competition**: Positioning also involves sometimes comparing or contrasting a product against existing competitors to highlight its distinctiveness. It can even involve repositioning a competitor unfavorably to advantage your product.6. **Case Studies and Examples**: Throughout the book, Ries and Trout utilize multiple real-world cases to illustrate successful and unsuccessful positioning strategies, offering insights into the practical application of the theories they propose.7. **Importance of Consistency**: Successful positioning requires consistency over time. Initial positioning efforts can be wasted if not maintained, and frequent changes can confuse and alienate customers."Positioning" by Al Ries and Jack Trout has become an essential reference in marketing, emphasizing understanding consumer perception and creatively using it to position a brand. It's particularly relevant in today's market, where consumer attention spans are limited and competition is fierce. The book helps marketers, entrepreneurs, and businesses strategize effectively to carve out a unique market space and ensure their message cuts through the noise.Chapter 2:the theme of Positioning Book"Positioning: The Battle for Your Mind" is a marketing book written by Al Ries and Jack Trout, first published in 1981. This book focuses not on the product itself, but rather on how it is perceived in the minds of potential customers. The authors introduced the concept of "positioning" as a way to differentiate a brand in a crowded marketplace. Below, I'll overview the key plot points, character development, and thematic ideas from the book, even though it is a non-fiction work and doesn't traditionally have a plot or characters.### Key Plot Points:Since "Positioning" is not a narrative work, it does not contain a plot. However, it discusses key concepts and strategies in its content, structured around the following main points:1. **Definition of Positioning**: Explaining the basic concept of positioning as a method for creating an image or identity in the minds of the target market for a product, brand, or company.2. **The Overcommunicated Society**: The authors describe why positioning is important in a world where consumers are bombarded with information.3. **Strategies for Positioning**:...

In this week's episode of The Conference Room, host Simon Lader sits down with Colby DeRodeff, cybersecurity leader, investor, and entrepreneur. Colby shares his journey from the dot-com era to co-founding Abstract Security and discusses the challenges and lessons learned in the cybersecurity industry.     00:30 - 02:11 - Colby DeRodeff Background  02:11 - 00:05 - Early Days at Excite  05:48 - 10:47 - Category Creation and Market Positioning  10:47 - 18:11 - Fundraising in Emerging Markets  18:11 - 25:46 - Lessons Learned and Customer Success  26:19 - 26:53 - Adding Value in Stages  26:53 - 27:51 - Freemium Strategies in Product Led Growth  31:16 - 35:26 - Challenges in Next Gen SIM Solutions  41:39 - 44:26 - Three Tips for Success in Cybersecurity Space   To learn more about Colby DeRodeff please visit his Linkedin Profile      To learn more about Abstract Security, please visit their website         YOUR HOST - SIMON LADER         Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.            Get to know more about Simon at:         Website: https://simonlader.com/   Twitter: https://twitter.com/simonlader   LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/         The Conference Room is available on      Spotify  Apple podcasts  Amazon Music  IHeartRadio