Podcasts about authentic influencer podcast

Not only is Brook the founder and creator of Social Tenacity, but she is also a great mentor to not only myself but to many others. Brook also teaches network marketers and entrepreneurs the systems to automate their business. Brook also has a podcast called Authentic Influencer Podcast. You can find Brook at https://socialtenacity.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/unstoppableleadership/message Support this podcast: https://anchor.fm/unstoppableleadership/support

Not only is Brook the founder and creator of Social Tenacity, but she is also a great mentor to not only myself but to many others. Brook also teaches network marketers and entrepreneurs the systems to automate their business. Brook also has a podcast called Authentic Influencer Podcast. You can find Brook at https://socialtenacity.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/yourtransformationjourney/message Support this podcast: https://anchor.fm/yourtransformationjourney/support

“Most of the time, doing the things that seem to be the most difficult will be what propels our business forward the most.” Brooke Elder (21:41 - 21:50) Alice is a coach at Social Tenacity, and she is an expert at helping consultants create momentum in all aspects of their businesses. Why you need momentum in your business. Having momentum can help you push through obstacles both in life and in business. When you're on a roll, things seem to move along smoothly. Tasks get accomplished, new members join your team, existing members are happy and productive, and goals get accomplished. In any business, it's natural that growth and excitement stalls a bit after the initial launch phase. It is during this period when momentum is especially critical. If you build a solid foundation and have the tools and techniques to manage time efficiently, you and your team will continue to flourish even if the company is in a plateau phase. “To build team momentum, give them goals, a system of how to get there, and accountability. People tend to fall off when there is no accountability.” - Alice (14:51 - 15:08) Building and sustaining momentum in all aspects of business. Let’s take a look at how to build and sustain momentum in your personal routine, your company, and in your team. Personal - Personal momentum is all about making the most of the time that you have available. To maximize your productivity, especially if you’re busy, try setting up rituals and creating a structure for your day. Set up your day in 30-minute blocks, and fill them up with tasks the night before. Schedule the most difficult tasks earlier in the day. Getting those out of the way will boost your confidence as you go through the rest of the day. Also, having rituals like a morning routine can get you in the right mindset so that you can accomplish more. One of the best things you can do each morning is to meditate. Insight Timer is an app that can help you get started in your meditation practice. Company - When your company launches, there is typically a lot of buzz. However, after a while, the excitement inevitably subdues, and growth seems to plateau. It is during this time that you need momentum to keep yourself motivated around your company. One of the best ways to remain enthusiastic is to explore the “why” behind what you’re trying to accomplish. Maybe you’re doing it to give your family a special trip, or it could be that you want to retire your husband. Whatever the reason might be, being clear about it will help you sustain momentum even if others in your company are stalling. Team - It’s not just you, but also your team that needs momentum to get through the plateau phases. Build momentum by giving your team goals, instructions to accomplish those goals, and by having systems in place for accountability. If they have a feeling that they are working together with others towards the same mission, they’ll remain enthusiastic. A couple of tools to help them minimize time wasted on social media, and to increase productivity are RescueTime, and Toggl. “There are no proven rituals that work for everyone. You have to find what works for you, and then do it consistently.” - Alice (5:21 - 5:29) Momentum is a critical aspect of growing your business, especially when your company or organization hits a plateau. Listen to this week’s episode of the Authentic Influencer Podcast with coach Alice to learn more about how to build momentum in your personal routine, your company, and in your team. How to get involved If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE To learn about the importance of tackling the most challenging tasks first, read Eat The Frog. To find your why so that you can create and sustain momentum in your business, read Start With Why by Simon Sinek. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Every little thing you do, and the lessons you learn from them, add to the person you are now.” Brooke Elder (19:35-19:46) There are plenty of lessons on the path to building an authentic purpose-driven business. But it’s the little things that make the big things happen. When I first started my journey in network marketing, there were bumps on the road that forced me to adapt and shift. But because of that experience, I was able to build a successful business and help others reach their own vision of success. Trisha Peterson is a mindset coach. She’s also my sister. Together, we made our way through the journey of growing a thriving network marketing business. But it wasn’t so easy in the beginning. “There is something in every single day that you can learn to help you be better tomorrow.” - Trisha Peterson (22:25-22:31) After attending an event and seeing one network marketer flash a $10,000 check she’d earned, I knew I had to give it a shot. But the company was selling make-up, and I knew that wasn’t the best fit for me. I joined anyway, and Trisha soon followed. I left after about three months and Trisha only lasted a few weeks. When a consultant I worked with through my graphic and web design business invited me to join another network marketing company, I went ahead and checked it out. Once again, I had Trisha on board with me. In Episode 15 of the Authentic Influencer Podcast, we talk about the importance of having a “business bestie” when building a business. Aligning Your Business With You We learned the importance of aligning ourselves with a company that’s authentic to us. When you’re in alignment with your business, things work and flow better. But it takes trial and error as you go back and try new approaches until you find what is really you. In Episode 19, Knowing When to Quit, we discuss how alignment is crucial to your business success. Students who go through our course often discover that what they’re doing doesn’t align actually align with who they are, and what they desire to accomplish. So we guide them towards choosing the right company. “When you align yourself with a company that’s authentic to who you are, that’s when you can become an authentic influencer.” - Brooke Elder (8:51-8:59) It’s easy to blame others when things don’t work out for us. But it doesn’t matter who’s fault it is, and there’s often no one else to blame. The little things we faced were forcing us to evaluate what we were doing and respond so we could continue to grow. We created Superstar University, a training center for other network marketers. After three months, 10,000 marketers were going through our training. But none of that would’ve been possible without all the smaller obstacles we overcame. The Little Things Made You Who You Are Today Think back to the things you considered failures. What did you learn from them? How have they made you a better person today? There are little things every single day that help you learn for tomorrow. When you see the little things in those moments, you become equipped to respond to the bigger challenges. This week, start by creating a journal where you write down the things you’re grateful for. Look at the little things that happened in your life and acknowledge that they made a big impact on who you are today. You’ll quickly learn to overcome the little things and shift your actions so you move through life empowered to take on new challenges, and create your movement. How to get involved If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“When you stay within your boundaries, it actually brings you more freedom.” Brooke Elder  (20:41-20:45) Setting boundaries with your team creates freedom for you, sets an example for them, and empowers your team to stand confidently on their own feet. Everyone has issues with boundaries. For some, it is rooted in the fear of missing out - if I say no to this, I may be saying no to something awesome. It’s important to adopt the abundance mindset as we contemplate boundaries, and realize there are enough of the right people out there willing to operate within our boundaries. We don’t have to put ourselves in positions where we compromise our own boundaries and our own values to cater to someone. People think that having boundaries is constrictive. But in reality, boundaries bring freedom for everyone involved. “If you haven’t set up expectations and boundaries in the beginning, it is really really hard to backpedal.”   - Brooke Elder (1:54-2:02) There are two basic mistakes leaders make, especially when they’re first starting out. Mistake #1 - They allow their team to have 24/7 access to them. Mistake #2 - They don’t establish boundaries with their upline and downline relationships. Realize that the individuals on your team are not your employees, and you are not their boss. Your team members are called “independent consultants” for a reason. By not setting boundaries with your team, you create fear and confusion for them. Boundaries help them feel liberated and confident that they’ve got this. Some new recruits think that their success is guaranteed if they just do everything you tell them to do. It’s a lot harder for them to step out and do things all on their own, realizing their ownership and ability to make wise decisions for their business. Their success is not based on who you are, or on what you’re telling them to do. We don’t believe in duplication, that each person has to be like their leader or must do things exactly as their leader does. Each person needs to think for themselves. As a leader, you help your team to think for themselves by setting boundaries and telling them when your office hours are so they know when they can get help. When they don’t have access to you 24/7, they are forced to make decisions and take action on their own. The result is freedom for both you and your team, and they gain the confidence that they truly can build their own business and conduct it on their own. “If you’re a leader who is handholding and forcing your team to do exactly what you say as you say it, and do as you do, they’re not going to have any independence and they’re not going to soar. They’re not going to have true freedom.”  -Nicole Easton (30:18-30:33) Take some time for self-reflection and ask yourself the questions, “Where do I need boundaries?” and “What is my plan when this type of situation comes up?” It’s not a good time to set boundaries when you’re in the middle of a situation. In those moments, we typically default to what is most comfortable, often compromising the boundaries we desire to uphold. You need to set them ahead of time. When deciding what your boundaries are going to be, make sure they are based on your values, because then you will have a moral obligation to maintain them. Your aim for today is to think about where in your life you need to set a better boundary. Come up with a plan and then let everyone that is involved know about the boundary and how you are going to proceed moving forward. To learn more about the value of setting boundaries with your team, listen to Episode 35 of the Authentic Influencer Podcast. How to get involved If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“If you can learn to serve people, then it doesn’t matter what you do...you’re going to be successful.” - Brooke Elder (33:01-33:05)Nic Peterson & Jeff Moore Preeminence Unleashed Network marketing businesses help new entrepreneurs serve others and build brands that give them the financial freedom and professional fulfillment they’ve always wanted. But it requires a unique set of skills to achieve long-term growth and success. Brooke Elder helps entrepreneurs create purpose-driven businesses by applying proven marketing strategies to network marketing. She began her entrepreneurial journey selling for Mary Kay and soon took her skills and expertise to Scentsy, becoming one of the company’s top earners. Brooke created a training system exclusively for her team. Her system was so effective that she eventually had 10,000 people going through her training. She took the idea of helping others grow their own network marketing businesses and created a successful coaching practice. “Network marketing is just a tool in the toolbox. It’s not the whole business...it’s just a tool you have.” - Brooke Elder (18:16-18:27)There’s a mindset shift when you begin to see yourself as an entrepreneur. You take on a new perspective that influences how you make decisions and the actions you take each day. The purpose-driven entrepreneur begins from a place of serving others without having to gain something in return. You’re more likely to provide higher value to your clients and customers when you want to serve them. Build a Business by Serving Others and Solving ProblemsWhen crafting your message, it’s crucial to keep the problems your offer solves at the forefront of your focus. Your target audience will be more receptive to your message if they are able to see the ways it will benefit them. If you position yourself as someone who is here to serve others, then you’ll always find new ways to provide service and grow. Don’t sell to satisfy your own needs. Instead, develop your ability to innovate and continually look for new ways to solve the problems of your audience. Many new network marketers, and entrepreneurs, come from a place of desperation and survival. Creating a business can feel like the best way to gain freedom and increase income. However, when trapped in survival mode decisions come from a place of scarcity, instead of wisdom, and sometimes boldness, making decisions needed to help a business to thrive.   “Preeminence is not about falling in love with your product, it’s about falling in love with your client.” - Jeff Moore (14:12-14:20) It takes a special kind of person to succeed in network marketing. That’s why the success rate is low compared to other businesses. Knowing what it takes to succeed in network marketing helps you develop the skills and traits that help you achieve your entrepreneurial goals. Successful network marketers know there’s something more out there for them, and they understand the importance of authenticity in business. They’re willing to do things differently and rebel against conventional ways of doing business. But more importantly, they have the heart to serve. Regardless of your product, offer, or business model, building a purpose-driven business driven by serving others is an unstoppable way to grow a thriving and sustainable business. How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. Learn more about Brooke and how you can create your own purpose-driven business by visiting socialtenacity.com. You can also find her on the Authentic Influencer Podcast and on Facebook.  

“It’s hard to get diversity in your ideas when they’re all coming from you, all the time. Great things don’t happen in a vacuum.” -NiCole What if we told you that market saturation is a myth? I know it may be hard to believe when it feels that every mompreneur you know is also involved in network marketing. The secret to successful networking doesn’t lie in the unique nature of your product, but in the innovative strategy of your marketing. This week on the Authentic Influencer Podcast, we’re talking about how to stand out, make a difference, and utilize ideas that surround you everyday to embrace your movement in a fresh way.   “When a company has a new strategy or training, it has to apply to 90% of the people, otherwise it won’t work. Even when they come up with something new, it’s going to be generic, and won’t apply to everyone.” - NiCole The book Great By Choice written by Jim Collins discusses the strategies implemented by the founder of FedEx, Fred Smith. Smith studied the operating methods of military boot camps, and their centralized locations for training, and applied these principles to the delivery of packages. When applying effective concepts to an entirely different industry, the strategy became revolutionary! You have the power to do the same within your own business. To stand out in the market, begin to study practices of successful companies in tangential, or even completely different industries. This could be exactly what you need to stand out in a “saturated” market.   “No market is saturated. It only becomes saturated with the same people doing the same thing. ” - Brooke   Another great way to become more diverse in your business is to find the support of other entrepreneurs and network marketers. Join the Authentic Influencer Marketing Facebook group to surround yourself with other women who desire to present a unique business strategy in the midst of the growing sea of network marketers. Great products and long-term sustainable business models are developed within the context of community. Gaining feedback, and giving space to hone your idea and make adjustments, could give you the necessary edge for success.   If you are serious about growing your business, and promoting diversity in your movement, come to the Social Tenacity Workshop this January 22-24. This won’t be a space for hype, or just an event, but a valuable time for you to learn, and grow alongside other entrepreneurs.   Visit socialtenacity.com/workshop and enter coupon code AIP for a 20% discount on your ticket! Some Topics we talk about in this episode: Introduction - 0:44 The Minion Principle - 3:45 FedEx, Bootcamp, and Innovative Strategy - 7:56 Where to Meet the Creative Innovators - 13:12 Exclusive Info Regarding the Social Tenacity Workshop - 17:43 Wrap-up and Takeaways - 30:00 How to get involved If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“When you integrate your product into your life, it’s seamless. But if you look like you drank the Kool-aid no one is going to listen to you, because people are going to think that everytime you talk you are looking through the lens of your company.” This week on the Authentic Influencer Podcast we’re talking about building a brand around yourself. So often, we can find ourselves constantly elevating a product, in an attempt to make more sales. People want to trust that you have their best interest in mind. You are partnering with them to create a better life, not just monetizing their real needs. When we help others find solutions, even if it isn’t our product, we are more likely to gain a following of people who will be ready to listen when our product is actually the best fit. When we are in this position, the products become secondary.   “Find the thing that is truly you, and then integrate the product or opportunity into your life. People want to see you, not a product.”   If the company you are selling for doesn’t align with your passion, it might be time to find a different company. We have gotten on the phone for so many consultations with people who realize that the problem with their business isn’t that they aren’t good at selling, but that they are attempting to sell the wrong thing! Does the company you sell for promote the lifestyle, values, priorities, passion that you uphold in your personal life?   “It’s important to create a brand around yourself because once you do that, it becomes an asset. It becomes something that you have, that you can take with you.” Our first challenge for you this week is to do an audit of your last 10 posts on Facebook. Were you selling yourself or your product? Take some time to practice reframing those posts. How could you post in a way that will position you as an expert, instead of just pushing a product?   Find one influencer in your circle that consistently causes you wonder, “Where did she get that?” The people who do the best at selling their products aren’t constantly pushing you towards the product. They draw you in, and build trust with you. Listen in to learn more about building your brand, gaining the trust of others, and selling yourself! Some Topics we talk about in this episode:   Introduction - 0:00 What Does it Mean to Sell Yourself? - 2:58 Building a Long-term Brand - 7:35 Your Company Might Not Stay, But Your Business Can - 9:32 Align Your Business with Your Passion - 13:58 Challenge For the Week - 16:34 Wrap-up and Takeaways - 18:24   How to get involved Here’s the link to our webinar that you can share with friends in your network - www.socialtenacity.com/webinar If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

This week on the Authentic Influencer Podcast, authenticity is king and profit is a side effect. When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. Brooke and Nicole are on a mission to prove it doesn't have to be that way. With over 20 years experience in direct sales and digital marketing, Brooke and Nicole have helped thousands of women learned that being an authentic influencer is the key to success.   In this short episode, we’re taking just a few minutes talk about the importance of having a business bestie. Entrepreneurship has the potential to be lonely. You are in business by yourself, for yourself. However, in this rollercoaster of network marketing, you don’t have to go it alone. Listen in to learn more about the benefits of having someone beside you to cheer you on, give encouragement, and the occasional dose of tough love. Be sure to subscribe for a full episode every Tuesday and a short every Thursday.   How to get involved If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. Brooke and Nicole are on a mission to prove it doesn't have to be that way. With over 20 years experience in direct sales and digital marketing, Brooke and Nicole have helped thousands of women learned that being an authentic influencer is the key to success. This week on the Authentic Influencer Podcast, authenticity is king and profit is a side effect. In this short episode, we’re taking just a few minutes to cover a very important topic that will not only help you be successful, but will equip you with necessary tools to become an Authentic Influencer. Be sure to subscribe for a full episode every Tuesday and a short every Thursday. How to get involved If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“If you have a network marketing business there’s a really good chance that you aren’t a true introvert.” This week on the Authentic Influencer Podcast, we’re talking about how to make it in network marketing as an introvert. If you are involved in network marketing or have an interest in this area of business, you are probably not a true introvert! Life as an entrepreneur (and a successful human) is about continuing to find ways to grow and move forward. You aren’t trapped as an introvert!   “The faster that I grow, which really is the faster that I can fail, the faster those things can get fixed, and the faster that you can have something even better.” Brooke shares her personal experience with learning to break out of her shell. She grew up believing she was an introvert and began her network marketing business fearful of chatting on the phone and approaching people. If you identify with this struggle, make sure to listen in and learn more about how Brooke overcame the challenges faced by an extroverted introvert.   “Your reach is only limited by the stretching of yourself. You can only reach so many people if you aren’t willing to stretch.”   Each week we leave you with a challenge to help you apply the concepts we discussed to your life. If you haven’t already, take the time this week to identify where you are. Are you an introvert, extrovert, or an ambivert? After you’ve identified your type, do one thing that is out of your comfort zone. Challenging yourself and doing the things that take a little courage are the best way to grow in your business and in your life! Get a little uncomfortable this week. “Balance in everything is where the harmony and greatest success comes.”   Some Topics we talk about in this episode:   Introduction - 0:54 You Might Be an Extroverted Introvert If You… - 2:51 How Brooke Conquered the Confines of Being an Introvert - 7:32 Why Personal Growth Directly Correlates to Your Intentional Effort - 12:03 Finding Balance in Community and Relationship - 15:36 Wrap-up and Takeaways - 18:48   How to get involved If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“When you try to market to everyone, you end up marketing to no one.” This week on the Authentic Influencer Podcast, we’re talking about avatars. If you are struggling to attract the ideal demographic to your product or service, it’s possible that you aren’t quite sure yourself who that target audience is! Creating an avatar is the best way to narrow the focus of your marketing, and to help the right people find you.   “When a message is given to somebody that it doesn’t apply to, it falls on deaf ears, and worse, it’s annoying!”   It is crucial to be specific when creating your avatar. Identify the problems, pain points, hopes, and dreams of your ideal client. If you are struggling to think of who this person might be, a great place to start is yourself! Answer these questions for the “you” that existed 2-3 years ago. What is the one problem that you had, and how can you solve that problem with the product or services you offer now? “Most great avatars are people that act, think, shop, behave, struggle with the same things. Usually, the people you are going to help are the people who are three or four steps behind you.”   Each week, we end the episode with a homework assignment to help you apply the concepts we discussed. This week we are challenging you to create your own avatar. Give them a name. How old are they? What are their pains and struggles? What does their day look like? Write it out. Find a picture. Every time you are doing your marketing, write to that one person and be ready to attract the ideal audience for your message. Some Topics we talk about in this episode: Introduction - 0:40 What is an Avatar? - 3:22 Avatar Examples - 10:32 Wrap-up and Takeaways - 16:02   How to get involved If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“One of the biggest problems we have, and what leads to discouragement and burnout, is that when you’re leading, you’re not leading with realistic expectations.” This week on the Authentic Influencer Podcast, we’re talking about intentional investments to yield greater results in your business. Most people think that after the initial investment, investing their time will equal complete financial security. This, however, is just not the case. The age-old adage, “You have to spend money to make money,” applies. Business is a numbers game, but too often we are focused on the wrong numbers, and find ourselves frustrated and struggling.   “We want our team to come together and become better because they are associated with us. Whether it’s a client or a colleague, we expect them to invest outside of their relationship with us. Either way, they have an investment outside of that commitment that is required. ” There are a couple of key areas that are worth your investment. The first area is personal development. Find out how to use other businesses’ marketing strategies. It is possible to take what is working in another industry and apply it to your own. Mentors and Business Coaches are worthwhile investments. Finding someone outside of your upline, who has a 30,000-foot view of the situation can make a big difference in your business. Tweaking one thing in your business can completely change its trajectory, and a coach can help you find that one thing.   “If you’re looking to build your business, if you’re looking to make money quickly, and if you’re looking to hone in your niche, the best way to do that is to find someone else who has already done that and to have them be your coach to help you get there.” Each episode we give actionable intel, some homework for you to apply this week to begin finding greater success in your life and business. Your homework this week is to find a mentor or coach that is outside of your upline and reach out to them. You don’t have to hire them! Just reach out. Do a little bit of investigating. See what it might be like to have a coach to help you move forward in your business. Some Topics we talk about in this episode: Introduction - 0:40 Why Your Initial Investment in Your Business Can’t Be Your Only Investment - 4:10 How to Invest in Personal Growth - 11:36 Why a Business Coach is Your Best Investment - 15:02 Wrap-up and Takeaways - 29:20 How to get involved If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. Brooke and Nicole are on a mission to prove it doesn't have to be that way.   With over 20 years experience in direct sales and digital marketing, Brooke and Nicole have helped thousands of women learned that being an authentic influencer is the key to success.   This week on the Authentic Influencer Podcast, authenticity is king and profit is a side effect. In this short episode, we’re taking just a few minutes to cover a very important topic that will not only help you be successful, but will equip you with necessary tools to become an Authentic Influencer. Be sure to subscribe for a full episode every Tuesday and a short every Thursday. How to get involved If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“I had to go set down these traditional, what I thought were biblical roles, of what holy God-honoring household looked like… so that I could get the gift of full-time family that I have now. What I thought I was preserving with having my kids home full-time with me, while my husband worked… really they needed both parents.” This week on the Authentic Influencer Podcast, we’re talking about what it looks like to fully pursue our business as a family. One of the main reasons that most of us are in pursuit of the entrepreneur lifestyle is the promise of freedom. We’re not just entrepreneurs. We’re also wives. And moms. That desire for freedom isn’t just for ourselves, but for the family. So how do we navigate the blessing of being the breadwinner, without stepping on our husband’s role as the head of the home?   “The best thing to call it isn’t a ‘full-time mom,’ it’s a full-time family. ”   Brooke and NiCole use their personal journeys to give two different perspectives, two paths, to the same end goal - a full-time family.  Being the breadwinner has the potential to give your husband permission to dream bigger than the desk job. We do know that working your husband out of a job isn’t a one-size-fits all dream. It may not be for your family. The most important dream, that you have the power to make a reality, is to find the balance that is unique to your family. “The position of being a stay-at-home dad is different, but the responsibility and role is supporting the family, whether that’s physically, spiritually, emotionally, financially… your husband can still be the head of the household. He may not be the one that’s bringing in the money, but that’s not what matters. ”   Each week we’ll leave you with some actionable intel, to help you apply the concepts we discussed on the episode. Below is the homework for this week! Find the balance. Have a conversation with your husband. Talk about where you are headed in your business, and what the ideal lifestyle would be for the entire family. Create a dream board with your family! What are you working towards?   “You don’t have to give up submission in a biblical way to take on this place of breadwinner.” Some Topics we talk about in this episode: Introduction - 0:40 Our Personal Experience Building Business - 4:32 Supporting Your Husband’s Dream Alongside Your Own - 9:25 Having a Full-Time Family - 13:12 Have the Conversations About Your Dreams - 18:12 The Tough Reality of the Stay-At-Home Dad - 20:12 Letting Your Husband Shine - 24:20 Wrap-up and Takeaways - 29:48   How to get involved If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know we are on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and prophet or a side effect. My name is Brooke elder and I'm Nicole Easton. With over 20 years experience in direct sales and digital marketing, we've helped thousands of women learned that being an authentic influencer is the key to success. Join us each week as we bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you. Brooke Elder: Hey, welcome to the authentic influence podcast. Nicole Easton: Brooke, you're not excited to be here, are you? Brooke Elder: Uhh maybe just a little. This is like, I am so excited. We have been waiting for this moment for so long. We have had so many different brainstorming ideas and great things and ideas that we want to bring to you and share with you to help you build your business. This is really bad and like six months in the working. Nicole Easton: Yeah, I'm. I'm just so excited to reach more people and just share this message that just brings so much hope and profit and just a new look on business. Brooke Elder: Exactly. there are so many people out there that are telling you that you need to do this, you need to do that. You have to hustle, you have to work 24 slash seven, all of this to build a successful business and you actually really don't have to. Nicole Easton: Yeah, I know. I mean working hard does work, but you get to the end of it, like you've hit this huge goal and then you're like, how do I keep asking? How do I keep this up? Like how do I keep doing this and not lose my mind? Brooke Elder:Yeah, exactly. Exactly. So we are here to help you with that. So no fear. We are here. Oh, that was a good one. Drug. You're on one today. I'm just excited. This is a great data recorded a podcast. Nicole Easton: I'm so excited too, so I just can't wait to hear from our listeners and just see if they think we're as great as we think we are. Brooke Elder: First for you guys that are listening, we want to kind of introduce ourselves and let you know our background and where we come from and where really we're here to help you. So, Nicole, you want to start? Nicole Easton: Sure. Um, my name is Nicole Easton. I am a recovering spammy Weirdo. Um, I joined a network marketing company after being at home as a stay at home mom for five years and leaving a job in automotive, digital marketing that I actually loved. I created a position for myself and um, I was a kind of a big deal in this space. I took notice I was in print and um, I really had a lot of passion for systems and helping. I love training salespeople and selling cars through the Internet and then how all the marketing side of it worked and it just, it really, it was a passion in me that I didn't know I had an, I kind of broke into it. I'm on my own and it was just really fun and I missed it a lot in motherhood. I've, I felt like I lost a lot of my purpose and just my identity because I thought that motherhood was going to be the end all be all and it turns out it's wonderful. But, I was kind of squandering some of my gifts and talents along the way... Brooke Elder: Well, and you're being a little modest. Tell him where you've been featured. Nicole: Oh, okay. So, um, I had some really big campaigns and I worked a lot with Ebay and stuff... I have been featured in Wall Street Journal and Forbes Dot Com and I'm just have been asked to share my input a lot about some digital marketing strategies that I implemented that were kind of cutting edge at the time. Brooke Elder: So we're talking like circa 2011 here. Nicole Easton: Yeah. But the truth is, is that not much has changed and there's a whole segment of people that don't even adopt digital marketing. And it's interesting because as a network marketer, I worked my network marketing business for a year without even considering this piece. It seems like network marketers are the ones that are like kind of in the dust on this, like everybody else's adapted digital marketing. But somehow the network marketing industry just has a lot of catching up to do and I'm excited because we get to help them get there. Brooke Elder: Exactly. Yup. Well, and that's really my passion. I. So I started in network marketing company, a business myself and same kind of stories, Nicole. I was a stay at home mom and I was going a little bit crazy. I remember saying to my friends like, how many times can you clean your house? Like I need to do something. And I'm sure that's why a lot of people join network marketing is because it's something that they can do that they feel like they have this community outside your kids. I mean kids are awesome and wonderful and we love our children to death. But sometimes you need some adult interaction and network marketing is a great place to kind of get that. So I started in network marketing and I couldn't go out and build the traditional way really, like facebook was just barely getting started and stuff, so social media wasn't really a big thing, but my upline and everyone was telling me to do parties, do furs on shows like get out there and one I was very, very, very introverted so that was hard for me to deal. And two, I had two little kids at the time and my husband was working nights so I really didn't have, I didn't have much watch, my kids would, couldn't do the traditional ways, so that's when I looked into online marketing and how to market my business online and there really wasn't a lot. Like there's so much information now, but back then there wasn't. So I kind of blazed that trail of how do you market a network marketing business online? And the only thing out there was this is how you market your business, like a traditional business. Right. Those are the things that I learned throughout doing all that. I actually created my own company that was a web developing a digital marketing company and I ran marketing campaigns and stuff like that for other companies and businesses, like all kinds of businesses, not just network marketers but just brick and mortars and. Nicole Easton: Exactly. Okay. Cool. Yeah, and help them build all of that up. And then, uh, about a year ago I sold that business and it's been awesome because I learned so much and I really saw a need for, like you were saying that network marketers, they, they have all of these great ideas and it seems that people are taking old school ways that used to work in the eighties and nineties and they're trying to apply that to their network marketing business now, but they're trying to apply it in an online world that it just, it makes you come off spammy. It like posting, there's like there's tons of different formulas, you know, like the three, three, three and all of that kind of stuff, you know. And those things are just ways that don't really work in. They're not authentic. That's the biggest thing. I think you left a big part of your story out wreck and I'm your friend so I'm going to help you. You failed to mention that you had 10,000 consultants in a little superstar university that you created online. Brooke Elder: Can you talk a little bit about that? I'm training my team. I'm all about systems and that's one thing that you don't really learn in network marketing because you're applying probably doesn't have that. Those systems. She's probably tied to her phone just as much as you are. Nicole Easton: And so I'm all about systems and how can I create something that can do the job, but I can walk away and I created an online university for all of my new recruits that would sign up and it would walk them through how to build their business. And you know, I am not selfish. I'm not going to just keep it just to my team. So I opened it up to my entire company and within three months I had 10,000 consultants using my training center and using it for their teams and everything like that. Brooke Elder: So you've always been an entrepreneur, but um, I, I feel like this was kind of that deciding moment that was like, am I going to do this for a few people that are in my world and then help all these other people or can I make it my full time job to do this part? Because that was the part you fell in love with. Right? Nicole Easton: Exactly. Yeah, it was the trainings and the systems and showing people that there is a different way. And I loved, loved, loved doing it for my team, but I felt like I was playing on such a small scale when I could do something bigger and that's when I started social tenacity because I saw this need for more than just the consultants on my team and in my company. But network marketing as a whole needed what I had to offer and we see it with our clients all the time. They are craving this. And I'm so glad that you took the initiative and that you, you basically went on a little lemon, did something that nobody else was doing and just, you know, took a chance. Brooke Elder: And I'm so grateful that you did that and I know that there are hundreds of women that are grateful for you for taking that step to do that. It's crazy to think just making one decision how much it can affect not just your life, but hundreds of other people's lives. That's probably a reason why a lot of our listeners join network marketing companies because they loved the product and they saw the great things that either the opportunity or the product code that they caught the vision. Right? Nicole Easton: Exactly. Yeah. Yeah. Um, it's really neat, brook, because for me, like once I met you and even our clients, um, they catch the vision of bringing something to the marketplace and like having something to offer and doing something that is bigger and reaches more people and it's just really neat to see how a heart mission and just a passion can be monetized and how a network marketing company can, that model can come alongside that and support that. So I'm excited to share that with our listeners. It's going to be great. Well, why don't you talk a little bit about like what our mission is with our podcast. Brooke Elder: Yes. So we are so excited and we want you guys to share this with the people in your world and the community and on your team because we want to take what we're doing in our business. I'm in the, within the quote unquote four walls of our business virtually, um, and kind of create this, this new culture of network marketing where we can be real and supportive and talk about the hard stuff and kind of work through it and really put together a strategy that are going to overcome the things that are hard and like, you know, you're not supposed to talk about in your network marketing circles because they kind of like muddy the water, right? Like you don't want to be the bad apple and I'm not talking about negativity. I'm talking about real struggle and like getting real about it because we do in private conversations with our sidelines and stuff like that. Nicole Easton: But this is a safe place or we can talk about, it doesn't matter what company you're with. We can talk about the real real and figuring out how to, how to approach it in a different way because I think isn't what marketers we all have that kind of icky feeling inside of us and well, leadership and mindset tells us like, oh, just just, just push through it, just push through it. It really never leaves us and so I feel like that discontentedness and that kind of struggle that was in me is what forced me to look at doing it a different way and kind of going back to my roots and figuring that out and so I want to give people permission and a place that they feel safe outside of their company and their team. Brooke Elder: Awesome. I love that. And the other thing that we're going to be doing is we're going to be teaching you different from what like be quote unquote gurus are teaching and there's a lot of them are teaching, like I said, those network marketing tactics that just don't work anymore and they're applied to this digital world. That just. It just doesn't quite work. And so if any of you have ever tried some of those tactics and you're like, you know what, this just makes me feel like a spammy Weirdo, you know, and I, I do not want to be like that. We're going to teach you a different way. We're going to teach you different ways to take your digital marketing strategies and we're going to apply those into your network marketing business. So things that work across the board, not just in network marketing, it doesn't matter what you're in, it doesn't matter what market you're in, things that are tried and true, that work and how you can apply those things into your business every single day. Nicole Easton: I think that as network marketers, we totally struggled with the fact that is the market saturated, right? And, um, when we talk about saturation, um, the truth is, is that maybe it's not saturated in the particular company that you're in, but you're not just in competition with all the people that sell what you sell. You're in competition with every network marketer. And we can take it. We can take it down to a granular level where were like, okay, you're in competition with every network marketer, but then maybe you're just in competition with the people in your niche like health and wellness, or maybe you're just in competition with nutritional companies, or maybe you're just in competition with your exact company, but this takes out the saturation factor. Brooke Elder: It literally removes it because you can figure out a way to market yourself and what you want to bring to the world and its own unique way. Will you eliminate competition and saturation is no longer an issue. And so I'm excited to help people see that. Nicole Easton: Well, it feels like it's saturated because it Kinda is. There's a way to break through that and the way to do that is to become an authentic influencer and that's why we named the Pio podcasts, authentic influence or podcasts because we want you to take what is authentic to you and turn that into your business. And an influencer is, it's different than what you think of an influencer. Brooke Elder: Totally. We were talking about this earlier today. Um, when we think of influencer in this marketplace, we think of the girl on instagram that has like all the followers, the perfect photos like her hat is just like so, and they're all the filters perfect. And on point in every picture and SAS company approaches her and says, hey, you're influential like you have all these followers. Here's a product of mine. I want you to push it. I'm gonna, I'm gonna kick you down some cash and I want you to, um, to promote this product. But what we want to teach you guys to do is be an influencer where people follow you and take your advice and you are, you are sharing with them the opportunity to engage more with you and to get into your world and subscribe to what you're doing. Not Get paid to subscribe to what someone else is doing. And that is the biggest difference in what we're teaching. We're not teaching you how to like, how to hustle and, you know, push somebody else's products. We're going to teach you how to push you own thing and without being pushy. Nicole Easton: Actually, ironically, and we've been asked this question a lot, like sometimes when you join your network marketing company, there are people that join just because they're like, hey, I can make money of this. Sure, let me do it, and that's totally fine. That's really fine, but most of the time they had this like ulterior motive of like I just want to help people. Recruiting and selling is something that comes secondary. Like yes, that is something that will help, but really all I want to do is help people and it's when you have that heart centered business, network marketing especially what your upline's teaching you or your companies teaching you sometimes that isn't really. They try to make it hard centered but it's really hard to make it personalized heart centered. Brooke Elder: So that's what really an authentic influence or you're saying like when you are approaching someone and you're like, I really want to help them and you're like, okay, do you suffer with this, this and this and oh my gosh, I have the perfect solution and all of a sudden they feel like they've been bamboozled and like you, you wanted to get to know me and now you're just trying to capitalize on my. My misfortune is basically. And the thing that we want to teach is how to share something where it's beneficial in you're bringing value to people, even without them giving something back to you. And unfortunately to meet our goals and network marketing, sometimes we have to like really push and we're going for that sale or we're looking for that recruit and we're going to talk about what it looks like if you are really striving not just to meet your goals but to fulfill the mission. And so what is your mission and how do you find that? And once you find that, that's really where you can create a purpose driven business because it is your, your whole business is driven by your purpose. Whatever your mission is, that's why you always hear so many people talk about like, find your wife, find your why. And I went to many conventions and that flipped they were telling us to do and I would write down what my why is my why. Like they say it needs to be deep. And I think finding your why is important, but really understanding like your life mission and what your mission is about. That is the thing that's going to drive you to build a purpose driven business. Because when things get hard, because they will, when things don't work, because they're going to stop working. One thing that you tried two months ago may not work now. Like that's just how business is. The world's evolving and that's just how life happens. But if you have your mission and your purpose and what you're really about and what you're really trying to achieve and that's so ingrained in you, then you're going to come out triumphant every single time and it never feels like work. Brooke Elder: Does it? Never. That's the beauty of it. Yeah. I'm so excited to show this things. We have so much to share. I just sitting here talking to you and recognizing like, I think we can do like 10 podcasts right now. No sweat. So much to talk about, right? So much to talk about. So you all need to join us again for our next podcast because we are just really barely scratching the surface of everything that we are going to be talking to you about over the next few episodes. Nicole Easton: Brooke, I am so excited for you to have an outlet to share your passion about personal development. I feel like there's a lot of people out there that are sharing personal development and they're giving you all the warm and fuzzies, but you are the master of practical application. And I think that people just by simply listening to this podcast, um, and maybe that's their only interaction with us, they are going to get loads and loads of value and they're going to leave, leave different because they listen to you talk and I'm so excited for you to share that with the world. Brooke Elder: Well, the thing is with personal development, like you said, most people are out there. They're going to make you feel really good and then they're going to people like, have you ever been to a convention? Something like that. And you have this motivational speaker and you're like, that was so awesome. I feel so great. And they're like, well, what did you learn to like, I know, but they're like, okay, great. Well how are you going to feel awesome every single day I'm going to just gonna to listen to them because how do you recreate that hype? Right? And it's because people are really good about creating the hype, but I'm all about, okay, let's create hype. Let's make you feel good personal development, all of that. But let me show you how you can apply that into your life every single day. So every single day you're like, today is awesome. Nicole Easton: Oh my gosh, Brooke, I think you can truly inspire that and I cannot wait to see the reviews roll in about like, wow, I implemented one thing today and it made a huge difference. So this is just the beginning of our journey and I just hope and pray that we will reach the people that are meant to hear this and that they will engage and they will let us know what they think and we really want to serve. And so I think it's really important that the people that come in contact with his podcast, that they give us feedback and then they leave a review and that they just let us know like, this is what I want to hear about because we really want to serve the needs of those in our, in our influence, in our realm, and teach other people how to do the same thing. Because I think when we thought of this podcast, when we dreamed of it, it really was in response to what we feel like people need and what we've heard from our clients and from the people that we interact with in business, and so it's time to go. Let's do this... Brooke Elder: Yep, exactly. So if you enjoyed this intro podcast, make sure that you share, you leave us a review, and we also have something very special for you so you can go to social tenacity.com/gift http://socialtenacity.com/, and we have a free gift for you. Awesome. I, I know that thing is full of value, so you guys run over there and get that and you'll be in the loop with everything going on over here at the Authentic Influencer Podcast. All right, awesome. We'll see you guys later. Bye. This was an episode of authentic influencer podcast. Thanks for listening. Don't forget to subscribe so you don't miss an episode. And most of all share this with your team. We're on a mission to change many network marketers into authentic influence.