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Send us a textUnlock the secrets of crafting impactful virtual events with the incredible Katy Siuk, a certified professional coach who empowers purpose-driven entrepreneurs. With over 16 years of experience and a God-centered approach, Katy is on a mission to help you uncover and act on your powerful purpose. Join us for an engaging conversation filled with faith, laughter, and shared stories, including Katie's adventures with her close friend Brooke Elder and the amusing tales of her towering family.Get ready to transform your entrepreneurial journey with the Entrepreneur's Odyssey, a three-week event featuring 28 inspiring speakers guiding you through essential topics like purpose, mindset, strategy, and scaling. Designed to foster genuine human connections, this event moves beyond traditional formats, offering a meaningful and structured experience that blends lead generation with quality interaction and learning. Discover how you can elevate your mission and connect with your audience in the online space like never before.Building a strong community is at the heart of our discussion as we explore the importance of aligning with speakers who share values of integrity and service. Hear our personal experiences with misaligned investments and learn why authenticity is key to creating life-changing connections. Enjoy the episode, everyone! How you can be part of the movement to equip women.1. Share the podcast!2. Leave a 5-star review!Here are the best ways for you and me to connect and grow together!Step 1: Subscribe to the PodcastStep 2: Check out my mentorship for under $150/month here Step 3: Let's Connect: https://www.lemonprice.co/coffeechat"For even the Son of Man came not to be served but to serve." Mark 10:45 Thanks for listening! If you enjoyed this episode, be sure to share this in your stories and tag me! And don't forget to subscribe, rate, and review the podcast. CONNECT WITH LEMON: Facebook Instagram Visit the Website Get on a call Join the Community
Jeanette sits down with business coach and entrepreneur Brooke Elder to discuss how Christian women in business can navigate uncertainties by making Jesus their True North. Discover the power of trusting God step by step, how faith can remove mental clutter, the importance of solid business systems, and why living in the present can transform your business and life. This episode is filled with practical insights for Christian women entrepreneurs looking to align their business with their faith. Brooke Elder is a seasoned entrepreneur, business strategist, and passionate advocate for work-life alignment. With a track record of success that includes selling one business and having another acquired, Brooke understands the challenges and triumphs of building and scaling companies. As a homeschool mom of four, she's mastered the art of balancing a thriving career with a fulfilling family life. Brooke's mission is to help visionary business owners strengthen their families, optimize their businesses, and empower their clients and team members. Through her innovative approach to systems, processes, and leadership, she guides entrepreneurs in creating purpose-driven companies that support their dreams and values. Brooke's unique blend of business acumen and family-first philosophy makes her a trusted advisor for those seeking to align their True North in both life and business. Brooke shares her transformational journey of letting go of control and allowing God to direct her steps in business. From running successful businesses and living on a boat to building a brand-new venture deeply anchored in faith, tune in and learn how Christian women in business can navigate uncertainty and make faith-based decisions that bring balance between business and personal life. Also, discover why a successful business strategy needs to be paired with powerful systems that support effective operations. “Living in the moment is easier when you know God has your future.” “It's not about what you can do—it's about what God wants you to do.” “God's timing may feel slow, but it's always perfect.” “When God is your True North, everything else falls into place.” “The secret weapon in business? Listen to God.” “God doesn't just want part of your life; He wants to be at the center of everything.” “You can't plan everything—sometimes you have to trust the wind of the Holy Spirit.” In this episode: Learn how to find clarity by trusting in God's guidance. Discover the importance of living in the moment and aligning your business with your personal values and faith. Understand how your faith can transform business challenges into opportunities for spiritual and personal growth. The power of systems that run like clockwork. Hear how Romans 8:28 serves as a foundational Bible verse for Christian entrepreneurs navigating uncertainty. Bible Verse Mentioned: Romans 8:28: "And we know that in all things God works for the good of those who love him, who have been called according to his purpose." Looking to align your faith with your business strategy and build a purpose-driven life? Subscribe and follow the podcast to experience the transformative power of faith, connect with a supportive community, and discover how Jeanette's mentorship can elevate your journey. Reach out to Jeanette to start your path to impactful, God-centered success! Wanna go deeper? Attend the Free Workshop 7-Figure systems: https://jeanettepeterson.com/systems Connect with Brooke: facebook.com/therealbrookeleder youtube.com/@systemswstrategy
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Feeling like you're drowning in to-do lists and can't seem to catch a break? You're not alone. In this episode, I chat with Brooke Elder and uncover powerful strategies for busy moms who want to build thriving businesses without sacrificing their families. We are exploring the magic of delegation and how to create systems that free up your time and energy. Intrigued? Here's a sneak peek of what you'll learn: The Secret to Hiring Success: Forget the guesswork! Discover a simple, yet effective method for finding the perfect people to support your vision. (Hint: It involves more than just one interview!) Delegation Done Right: Learn how to break down your workload in a way that empowers your team (and takes a huge weight off your shoulders!). From Chaos to Clarity: Say goodbye to overwhelm! We'll unveil practical tips for creating systems that ensure everything runs smoothly, even on your busiest days. Ready to reclaim your time and build a business that fuels your passions without sacrificing precious moments with your family? Hit play and let's unlock the mom boss magic within you! More About Brooke: Brooke Elder is a seasoned entrepreneur, business strategist, and passionate advocate for work-life alignment. With a track record of success that includes selling one business and having another acquired, Brooke understands the challenges and triumphs of building and scaling companies. As a homeschool mom of four, she's mastered the art of balancing a thriving career with a fulfilling family life. Brooke's mission is to help visionary business owners strengthen their families, optimize their businesses, and empower their clients and team members. Through her innovative approach to systems, processes, and leadership, she guides entrepreneurs in creating purpose-driven companies that support their dreams and values. Brooke's unique blend of business acumen and family-first philosophy makes her a trusted advisor for those seeking to align their true north in both life and business. Align Your True North - www.alignyourtruenorth.com IG - https://www.instagram.com/align.your.true.north/ FB - www.facebook.com/therealbrookeelder Find the Profit That's Hiding in Plain Sight: www.alignyourtruenorth.com/scale CONNECT WITH LACHELLE! LaChelle's Better Club Facebook Community https://www.facebook.com/groups/thebetterclub Watch Full Episodes on Spotify, YouTube or Your Favorite Platform www.bit.ly/spiraluppodcast https://www.youtube.com/@SPIRALUPpodcastwithlachelle Follow LaChelle on Instagram https://www.instagram.com/lachellewieme/ Grab Your Copy of Get Out of God's Way https://iam-lifebydesign.com/book Ready to discover your business blindspots? Take the Quiz & Find Out! https://iam-lifebydesign.com/successpredictor i-AM Life by Design Website https://iam-lifebydesign.com Learn About Spiral Up Program Options https://iam-lifebydesign.com/spiralupstart
Have you ever dreamed about selling everything and traveling the world? That's exactly what today's guest, Brooke Elder did. And not only did she do this, but she did it with her husband and 4 kids! Brooke has an amazing story of letting go, going on adventures, trusting in God and learning how to live in the moment. You can connect with Brooke in her Facebook group, Self-Reliant Sisters: www.facebook.com/groups/selfreliantsisters/. About Brooke Brooke Elder is a master at helping business owners strategically piece together plans that support both their life and their business. No more guessing your next move. Over the years this girl has created it all - marketing agencies, courses, mentored thousands. But her passion stays helping entrepreneurs build a business that serves THEM, not the other way around! After growing multiple 6 & 7 figure companies herself, last year Brooke lived out her ultimate dream - sailing the Caribbean with her family for 12 amazing months. Now she's building her next adventure back on land in Idaho, but stays empowering entrepreneurs to have it all - money, time freedom and fulfilled lives! Subscribe to our email list: https://thedeclutteringclub.com/email-opt-in/ To start your decluttering journey: https://thedeclutteringclub.com/ Follow Decluttering Club on Instagram: https://instagram.com/declutteringclub Join Us on Facebook: https://www.facebook.com/EarlybirdMom Check out more tips on our YouTube channel: https://www.youtube.com/@DeclutteringClub
Episode 10: There's a lot to learn when making the transition to entrepreneurship and building an online business for the first time. And while every business is different, the basic framework and principles for success are largely the same.In this episode, former elementary school teacher, Brooke Elder, talks about what it takes to build a successful online business, when you should listen to the “guru's” and when you shouldn't, the struggles of growing and scaling, and how achieving “instant success” ultimately sets you up for big failures down the road.About Brooke Elder: Brooke believes that true authenticity paired with proven strategy can yield massive results and great fulfillment. She is a master at helping business owners create the most effective systems with strategy.She strategically puts all the systems in place, so you don't have to guess what step to take next. Don't get just one piece of the puzzle when you need them all to create a client centric business.Brooke navigates all those pieces and gives you a concise direction on the easiest and most lasting way to build the business of your dreams.Learn more about Brooke and her business:Website: https://socialtenacity.com/Facebook: https://www.facebook.com/therealbrookeelderWant to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.comLooking for a simple, low-cost, all-in-one platform to systematize and automate your online business?... then check out our friends at https://www.ConvertPoint.io.ConvertPoint has everything you need to build a successful online business... funnels, websites, email autoresponders, text message marketing, invoices & payments, sales pages, calendars, forms & surveys, social media management, membership sites & courses, automated workflows, and MORE.Try ConvertPoint RISK FREE at https://www.ConvertPoint.io✅ Connect With Us:Website - www.DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
In today's episode, we are discussing how to take big bold action even when it doesn't make sense with my friend Brooke. Y'all Brooke took some crazy actions (like selling her home and sailing around the world). You're going to want to listen to this week's episode. ✅ Grab your favorite hot beverage✅ Bibles
Having an online business is the best way to travel the world and provide amazing experiences for your partner and family. In this episode we explore entrepreneurship and how to build an automated business so you can travel with your partner. Brooke has been traveling around on a sailboat with her husband all while her business is on autopilot. Connect with Brooke here -> www.socialtenacity.com
Hurricane Ian - Marla McFarlane and Brooke Elder, eXp Realty by Darryl Baskin, eXp Realty
Do you want to build a 7-figure coaching business? Brooke Elder proved that you can do this no matter what limitations you have! In this episode of the Mountain Top Motivation Podcast, Brooke Elder shares her story about how she built a 7-figure coaching business while being a stay at home mom and homeschool teacher! If you want to build (or scale) your business with impact, income, and freedom this is the episode for you! In this episode, you will learn: How she built her seven-figure business How to decide on the best opportunity to pursue Setting up your pricing to be scalable What marketing strategies help you scale Brooke's growing pains and lessons from building her business quickly ~ About Brooke Elder: Brooke Elder started her business to help others and spend more time with her family than in her normal 9-to-5. But, quickly, she found herself working more and more hours and spending less and less of the precious time with her family. Brooke knew something had to give. Since implementing Systems with Strategy into her own business, Brooke went from 27 employees down to 7 and has increased her client satisfaction rating by 200 percent. Brooke was able to create a seven-figure business while working just seven hours a week, all because of automation. This has allowed her husband, four kids, and two dogs to live the dream they've always wanted of sailing around the world. ~ Connect with Brooke: Personal Website: www.brookeelder.com Company Website: www.systemswithstrategy.com ~ Connect with Jake Ballentine from the Mountain Top Motivation Podcast! Website: http://www.mtmsuccess.com/blog Instagram: https://www.instagram.com/jakeballentine Thanks for listening! Jake Ballentine Mountain Top Motivation See you at the top! P.S. If you are a speaker, author, or coach, come and join our Facebook group at https://www.facebook.com/groups/speakerauthorcoach And, if you are a 6-figure business owner and are looking for an elite network of like minded entrepreneurs come and join us at http://www.mtmsuccess.com/risingtide
You can have everything you DO want if you’re willing to let go of everything you DON’T want. This week Brooke Elder shares how she created a seven-figure coaching business through automation, systems, and boundaries. Listen in as Brooke and I dive into imposter syndrome, why authenticity is competitive, the secret formula for personal success, and how to trust your gut when making a decision. “I think it's easier to try to be somebody else than it is to be ourselves sometimes.” – Brooke Elder Brooke Elder believes that true authenticity paired with proven strategy can yield massive results and great fulfillment. She is a master at helping business owners create the most effective systems with strategy. She has created a 7-figure business while working just 7 hours a week and wants to help others do the same. Connect with Brooke on Facebook: https://www.facebook.com/brooke.a.elder Stay focused on the mindset, skills, and habits it takes to Have It All with the following: Take the free Have It All Assessment here: https://bit.ly/haveitallquiz Learn the four pillars of performance by reading my book, The Making of a Maverick: https://amzn.to/3oQ7wji Connect with me on LinkedIn: https://www.linkedin.com/in/marlohiggins/ Share your story of Having It All. Apply to be a guest on the podcast: https://bit.ly/marloguestappSee omnystudio.com/listener for privacy information.
How to Cold Message People Properly “Create real relationships rather than just copy and paste and spam people. ” Brooke Elder Today's Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy. After she dissects the message Brooke shows a better way to send messages, because you don't need to be spammy to grow your business. Today she talks about how to cold message people. “Cold reach-outs are still good, but you have to find something in common.” Brooke Elder Having something in common is more than jus, “Oh, I see you have a dog. I have a dog too. You want to buy my stuff?” You need to find people that have a problem that you have that solution for - your products, your opportunity. They also a problem. So you are only going to talk to people who have the problem that you solve. When you market to everyone, you market to no one, remember that your company is not for everyone with skin or everyone with a nose or everyone that is breathing. That's not who it's for. It's for what problem do you solve that you can help people with that is who you market to. Once you understand that, then you can start looking for those people and you can start looking for them in other Facebook groups and add them as friends. Then when you start posting on your personal page about how someone had this problem and you help them solve it, and that's the nature of your posts, they're going to see that and reach out to you to solve their problem! “The basics of arrows out marketing is looking at how you can serve people and how you can solve problems.” - Brooke Elder Check out some of Brooke's other Spam Squad episodes to learn more tips on how to not be Spammy when you are posting...and remember…. Spam belongs in the cupboard, not on Social Media!!! How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
How to Reach out to Influencers to Join Your Team “ If you are talking to influencers, you cannot use network marketing language, you need to speak in their language.” Brooke Elder Podcast 165 brings us another episode of the Spam Squad where Brooke breaks down an actual spammy message she found on Social Media. It's easy as network marketers to fall into the spammy trap of copy and paste and easy to do whatever our upline is telling us. Instead let's think about this as a business, how can we actually show up to serve others? Because that's what network marketing really is all about. “You want to create a relationship with people, especially when they are big influencers that already are running a business. ” - Brooke Elder Don't offer a solution if people don't have that problem. When you're messaging people, you have to figure out, do they have the problem that you solve? That's how you're going to be able to connect with them. Reach out to people who are influencers, who already have an audience, but don't ever send them spammy messages because automatically they're going to be like, no, you spammy, weirdo, get out of here! When you are messaging an influencer you might say something like, “Hey, I really love the whole feel of your feed. This was my favorite thing.” Be specific, so that way they know that you're actually listening to them or you have actually checked it out. Then introduce yourself and let them know you represent a company that has some really awesome products and you would love to send them some samples and get their feedback on. That's how you want to approach influencers, because they're used to that. When you are talking about influencers, you need to talk to them in their language. So in their language you're going to talk about affiliates. You're going to talk about creating partnerships and you're going to approach them to see if they would like to try the product and then give you feedback on it. That's how you approach these people. “Remember, spam belongs in your cupboard, not on Social Media!” - Brooke Elder. Your network marketing company and your products could be an amazing opportunity for them, especially if they have their own business that they're running. They are probably looking for other things that they can bring in to be able to promote to their audience, but you have to present it in the right way. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
How to promote your new business without being spammy “No one goes on Social Media to be sold to.” Brooke Elder Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn't do to promote your business without being spammy!! When you first starting a network marketing business you are so excited and can't wait to tell everyone about the amazing products and the great opportunities. If you aren't careful it is easy to overload on spamminess! “People come to social media to be entertained. They come to connect, they come to hear stories.” - Brooke Elder. So how do you tell a compelling story? Talk about one of the products you offer and tell an example of a problem it solves. Tell your story about why you love it. After telling your story say, “you know, I just joined this new company and here's why it was love at first sight, because this, this and this.” Then instead of just sending them, “here's a link, just order from me,” invite them to your launch party on your Facebook group. Teach them why it is that they actually need your product by doing five or six posts. Think of the products that you offer and tell a story in a post about each one and the problem that they solve. When you craft a post with a personal story people feel more connected. They want to find out all it is that you have to offer because you are taking them on a journey. It's not just, here's a post. I joined a new company, buy my stuff. “It is your job to know how to connect with your audience and to be able to help and serve them.” - Brooke Elder. When you create an experience for people through storytelling they connect better with you and your products. When that's your focus, your marketing is going to be a hundred times more effective because you're connecting with people and you're making it about them, and they can see themselves in the story. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Serving Over Selling to reach a 6 Figure Business “It doesn't matter what you sell, if you're serving first, you'll sell it. ” Heather Burns In Podcast 161 Brooke has a delightful conversation with Heather Burns about one of her passions - serving authentically instead of just pushing a product. Heather has had several successful network marketing businesses and fell in love with the mentoring aspect of the process. She is a life and success coach. She realized there was a difference between people purchasing the product and actually implementing it and using it. “Network marketing is not just selling the product or getting people to join. It's really about creating that legacy.” - Brooke Elder. Heather discovered that network marketing was so much more than selling a product. You're actually helping people in so many more ways than simply helping them lose weight, or whatever your product may be. Heather really changed her focus from selling the product to really trying to focus on how she was supposed to serve people. She also thought of what else she could offer them and how she could help change their lives. When you make tan impact, the income follows. When you're really looking at other people and how to serve them, it's all about creating that customer experience that makes people want to keep coming back to you. One way to create a customer experience is to send a gift with the order, , a handwritten note goes a very long way. As social media goes and that touch that we can have, that's virtual, it's being authentic and sharing your life, sharing the ups, sharing the downs and sharing your trials. Share your mess to message, your testimony, victim to Victor, that's where people connect. People don't relate to perfect. In fact, that makes them feel like they can't connect and that they could never have what you have or do what you do or be who you are. We all are special. We're all unique. We all have our own story. And so if you can really grasp the concept of sharing your story, because nobody has your story. “ People come for the product or the service, they stay for the community and the relationship and the connections.” - Heather Burns Heather's last tip is to write down the list of things that actually have changed your life. Don't leave the list until you have at least 20 things on there, that might seem like a stretch, but she promises that those are the things that people actually want. If you would like to find out more about Heather, you can follow her on Facebook at Garden of Favor Bloom Society or listen to her Garden of Favor Podcasts. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Female Filmmaker Brooke Edler Hebert Zooms in to discuss her submissions to the Lake Charles Film Festival this weekend. Listen & learn about her other projects, as well, like "Halloween Candy" and "Ivy." Also, hear 'bout next year's Southern Gothic Film Fest. This is a fun one, y'all!
Stop Playing Small in Your Business “Spam belongs in your cupboard and not on Social Media.” Brooke Elder In today's Podcast, 159, Brooke shares one of the most powerful Spam Squad episodes she has ever done. The topic of “Stop Playing Small in Your Business” is something that will change your business and yourself drastically! The spammy message Brooke reviews is “Messaging 500 people tonight because I am done playing small who's with me?” That is not how you build a business. If you're done playing small, then it's time for YOU to step up. It's not about you going and messaging 500 people because that is so spammy tand it is going to get you kicked off of Facebook and put you into Facebook jail. “How do you grow your business and stop playing small? It's all about goal setting and it's about who you are becoming.” - Brooke Elder If you want to be a person that's making $10,000 a month and you are not right now, it's because you are not that person. When we are trying to achieve our goals, we have to become something different and step out of our comfort zone. Brooke explains that some people have a very small comfort zone around them. The problem is here's your comfort zone. Your goals are clear out here. So if your goals are clear out here, how can you then reach those goals? People think, “oh, I just got to step out of my comfort zone.,I'll grab it and I'll pull it back in.” That's not how it works! We actually have to do things that are going to expand our comfort zone so it will encompass our goals and become what our goals are. Stop playing small by gaining knowledge. We don't want to step out of our comfort zone because it's scary. It's scary because it's unknown, we don't know what that looks like. But if you just do it, you actually gain experience and when you gain experience, now it's not scary. Now you have knowledge If you are not learning and being inspired every single day, your day is not going to be inspiring. And if you aren't inspired you aren't going to be able to inspire others. The more that you are learning and you're putting information in, it's going to change you because it changes your thoughts. It changes the way that you think about your business. It changes the way you think about yourself. It changes the way that you think about the world. And when we are changing, we are becoming something different. So what you listen to and what you read are so important. “How about we change us so that way we can then go and change the world.” - Brooke Elder. We have to really expand our comfort zones. And once we expand it big enough, it will encompass our goals because we have become something different. We have changed our habits. We have changed the way that we think, we have changed our knowledge and our experience. That is the thing that's going to help reach your goals. That is the thing that's going to help you stop playing small. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Procrastination and Productivity “Done is better than perfect.” Brooke Elder What is preventing you from doing something? Are you afraid you're going to fail or you're afraid you're going to succeed. Are you going to shake people's perception of you? If you go out and do that thing and are they going to not like you anymore? These are the questions that Brooke talks about with Sophie Chiche in Podcast 158. Over the years Sophie developed a passion for doing things that are really meaningful in a very productive way. The essence of her work is that productivity is not just doing stuff, but to make sure that the boxes that are on your list are really connected to what's important to you, to your community or to your family. “Be deliberate about what you do and the way you spend your time.” - Sophie Chiche. A lot of people don't see that procrastination gets in the way of their productivity. Sophie lookz at procrastination very differently than most people and has written an article about the ways that we procrastinate that are really purposeful. One of the reasons for procrastination is you don't have enough information to finish the task. If you don't have all of the pieces to begin with, the task is impossible to complete. People then feel like they have failed. That's not the case, there just wasn't enough information to begin with. Then there is the perfectionist. The perfectionist doesn't put out things unless it is perfect. Every time they reach a level of perfection they are like, what else could I do to make it even better and even better and even better. So the don't put out the work, they don't put out anything because it's not perfect. Another way people procrastinate is they commit to too many things. We have family, we have work, we have ourselves that we want to also grow. And then we take on more commitments, we have too much on our plate. It's important to negotiate and renegotiate so you don't break your commitments. The next one is to learn to say, no, , because we are such people pleasers. A lot of people feel like if they say no, they may hurt someone else's feelings or they may think bad of them. It's important to have boundaries. Boundaries are not something that you put on other people, but that you put on yourself. “Look at procrastination instead of something of, “oh, I'm not doing something, I should,” look at it as, this is just a sign of telling me that something is not in line.” - Brooke Elder. We need to do some self reflection and get to really know ourselves. If you want to know more about Sophie and continue this conversation, go to her website, becurrenttoday.com. The link to her article about the five ways that we procrastinate is: https://www.becurrenttoday.com/five-ways-people-are-pro-at-crastinating/ How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Gain Confidence and Customers with Video “Whatever your service, whatever your product is, video is everything. ” Amber Lykins In Podcast 157 Brooke talks to two women who are helping women entrepreneurs brand themselves and market their business through video Olivia Heyward has 10 to 15 years experience in a web design, logo design, marketing and material design. She is all about helping women brand themselves. Amber Lykins has been in the beauty industry for 15 years. Her philosophy has always been to teach women how to really have a flawless finish of on camera off camera. “The best thing about video is when you watch someone you like, you build a relationship with that person without actually even having to be there.” - Brooke Elder Olivia stresses that the thing with video is you've already niched down who you want to speak to. You're saying things that relate to that person, so when you're speaking it, they're thinking, “that's me!” and they tune in more. Through video you can actually meet new clients and you don't have to be killing yourself on the streets and be on the phone,twenty four seven. People are attracted to video marketing and creative content. Confidence is a huge issue when it comes to being on video. One of the ways that you can start to immediately build your confidence is to start before you're ready. A lot of times people procrastinate with thoughts like, “I need this, I need this equipment, I need these fancy lights. I need all these things.” That's just procrastination. If you have a iPhone or a good cell phone, you can record amazing content right from your phone. Amber adds that practicing is also helpful. She suggests to start with live streaming because it's more natural and relaxed. People expect that to be a little bit more loose, so you don't have to be as perfect and as polished as regular content. Even if you record sometimes and don't even put it out there, just record because it just builds your confidence. It gets you more comfortable on camera. What will build your confidence is knowing the simple things that you teach will bring more value. You have to know who you're speaking to. You have to know really what you have to offer, that is key to creating your videos right on brand. “Show up as yourself because that's what people will fall in love with.” - Olivia Heyward. Amber and Olivia are offering a fantastic free five day challenge that helps you break down who you're targeting and also finding out about yourself. It will help you build a foundation because a lot of times people want to just start creating content and they don't have a focus. You need to have the end in mind when you start something. Knowing exactly what you're doing will make creating content so much easier. To check out their challenge, go to https://createcontentacademy.com/ How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Don't Pimp Your Company “We don't want to pimp out our company because no one cares.” Brooke Elder Today's podcast, 156, is another episode of the Spam Squad. Brooke takes an actual ad she found on Facebook and breaks it down and talks about why, what you should do and what you shouldn't do when it comes to posting about your company. We are all very selfish and we really just care about ourselves, so no one cares about your company. When you talk about the growth that your company has accomplished in the last three years, it only attracts the people who want to jump on that bandwagon and are looking for a get rich quick scenario. “I would much rather have 5 to 10 freaking awesome business builders, then a thousand downline that you have to babysit.” - Brooke Elder So what does a recruiting post look like that is not spammy? The first step is to create and engaging post and tell them that you have been building your business. It's important to let people know there's work involved, because it does take work! If you presented it as, “Hey, earn money, have trips, have fun, do this,” that's great, but when you do that, you get the people who that's all they want to do and they actually don't want to work. Then you turn around on them because yes, it's about me, about what I just did, but you're going to ask about them. That's arrows out marketing. Ask questions to your audience about things they have done to build their business or things they have accomplished. Once you start getting all of the comments coming through on this engaging post, you can either comment on the post or you can create another post. Since most people are using Facebook to do their posting, Brooke talks about the strategy of using algorithms on Facebook. You need to be picky about who you recruit on your team. Make it like a job application and map out the qualities and characteristics that you are looking for. “When you actually have strategy behind what you're doing on social media, you're going to get way better results.” - Brooke Elder If you are authentic and direct in your posting you're going to be attracting the right people. You're going to get business builders not those people who are just tire kickers or kit snatchers. That's not them, so you're not going to have them on your team and it's going to make it so much easier. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Don't be a spammy network marketer and do a host a post challenge “ Anytime that you're doing anything for marketing and it's one and done. most of the time, it's spammy. ” Brooke Elder In Podcast 153 Brooke shares a special edition of the Spam Squad. Rather than reviewing an actual post, she reviews one of the most spammy strategies that she has ever come across! This strategy is called Host a Post. Not only is it ultimately spammy, but It can get you kicked off of Facebook because it's actually against their policies. The strategy of Host a Post is to get your eyes in front of more people and have other people post your spam for you. This is not okay! It's bad enough that we have people out there that are posting their own spam, but asking all of your friends to post spam for you? “How can we create a different strategy that is still maybe similar but less spammy? ” - Brooke Elder. Brooke talks about what are the results that you are trying to get from your posts. The end result is to increase your sales, get more customers, get more recruits and ultimately grow your business. One way to get your friends and their friends and their friends to all see what it is that you offer is to use your Facebook Group. Ask your friends to invite their friends into the group, but you don't just say, “Hey, this group is awesome. You should invite your friends in it too.” That's not how you do it. What you do instead is put together some sort of event, it could be one Facebook live that you're going to do. It could be a three-day event. Create your three day event around a topic that solves a problem. The week before your event, talk about it in your group and tell them if you know of anyone else that would be interested in learning about this, make sure you invite them into the group because we want to help as many people to be able to achieve this result. You can promote that on your personal page and say, “Hey, in my group, this is what I'm doing.” So now you're getting people there. And you can also say, “if you want to invite other people to this, here's a post that you can post and let other people know that this is what we're going to be talking about.” So you're automatically building your audience. You're building your leads and you're doing it because you are bringing people value. On the first day of your event you will just talk about the problem and offer tips on how to solve it. The second day you can offer a solution or product not affiliated with your company. The third day talk about your product, talk about benefit, benefit, benefit of why it is that they need this product and offer a discount. “If you're ever feeling like you're puking on someone, you're doing it wrong.” - Brooke Elder. We serve people by bringing them value by saying, you have a problem. I have a solution. Part of my solution may include network marketing products or joining my team, but I'm going to give you a lot of other options too. It's not about me selling. It's not about you joining my team. It's about me helping you solve the problem that you have. When you come from that sort of mindset, that's when your business is really going to explode. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Managing expectations in your business “ It's okay to be where you're at and give yourself permission to say wherever you're at is perfect for you.” Brooke Elder In Podcast 152 Brooke and Sarah Zolecki talk about how to manage expectations in your business, especially when you first join the network marketing industry. Sarah has been around this amazing profession for over 20 years and has a unique perspective because she built her business being single. She built it being married and shebuilt it with kids and they're all definitely different phases. When she first got introduced to the business she had no business being in business at all,, but she absolutely fell in love with the profession and the people in it. “If you're brand new, be excited about being brand new, don't be scared about it.” - Sarah Zolecki. Most people come into the business with an employee mindset. We're used to being told when to take a vacation, when to take lunch break, when to do whatever. Then all of a sudden we get into network marketing and we're in our own deal and we're like, “this is awesome” and then at the same time we're like “this is really scary!” It is so important when you are brand new in the industry to cut yourself some slack! It's going to take a while to get your legs, so to speak, and figure out how things work in the industry and your business. Your first year is not to be a rockstar, it's just to become proficient and start learning the skills you need to build your business. There really are only a few fundamentals to this business and once you got it, you got it. It's talking to people, having conversations, it's inviting people to look at your product or service or the business, and then it's following up. Then it's enrolling them as a distributor or it's getting them to sign up as a customer. Then it's just repeating the same process. Whatever your goal is in your business, take the deadline off otherwise it puts so much pressure on you. It doesn't matter when you get there, it just matters that you get there. Everyone that gets involved in the business has different skill sets that they bring to the table. Some of us have a little bit more skill sets than others, but be patient, there's always something to learn that will prepare you to handle future situations. “It's so important not to compare yourself to other people because the journey is your journey. ” - Sarah Zolecki. If you would like to connect with Sarah, you can find her on social media at sarahandtony.com https://www.facebook.com/sarahzolecki https://www.instagram.com/sarahzolecki/ Another tip to help keep the perspective of where you are and where you are going is to create a magic morning. For more information check out www.socialtenacity.com/magicmorning How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Why only talking about money brings the wrong recruits “Quote One.” Who Said Quote In episode 150 Brooke shares another episode of the Spam Squad where she dissects an actual Facebook story post she saw and gives suggestions on how to post more authentically. This is what the post said. “Would you be interested in a new job, a new experience, even if you already work, would you like an extra bit of cash? I work full time and still have time to sell.” Then it had a picture of her product and then says, “are you interested?” 67% said no. “How do you talk about your products or your opportunity in a way that make people really want to join?” - Brooke Elder. First is putting something out on social media. We all know we don't want to sell, we want to share. This is just a very simple word choice, but when we are deciding to share, instead of sell, that changes our motives. So just tell your story. You can't really say that much in a Facebook or an Instagram story, so instead you could to do a three or four part story. You could also do a video of you talking about this instead and then you could still do the “are you interested?” Instead of, “are you interested?” it could be, “do you want more information or do you want to see how I did this?” So tell your story. What is it that you did? It doesn't mean that you have to have this amazing story of like, “oh, I retired my husband...I was able to quit my full-time job...I make a million dollars,” like all of those things. We think that we have to have these big, huge milestones before people even pay attention to us, which simply is not true. A milestone that you can talk about is “do you know how awesome it feels to have a car that now I don't have to worry about how am I going to make that car payment? Instead what I do now is put that money away into savings!” It's all about stories and being able to connect to a situation that the people listening have been in. “The greatest thing about network marketing is it's a business in box.” - Brooke Elder. You don't have to worry about all the legal stuff, or product development. You don't have to worry about all the systems and automation of like, how do we ship these things from here to there. All you have to worry about is the customer service, making sure your customers are taken care of, the marketing and the sales, that's it. If you want a step-by-step plan on how to be successful, join us in the Academy. Every single month you'll receive a checklist of all your IPA's and all those things you need to be doing to have that personal profitable heart-centered business, to reach your income goals and to start living that lifestyle that you truly want. So check out the Academy at www.authenticinfluenceracademy.com. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Build a Solid Foundation to grow your Network Marketing Business “When you are marketing to everyone, you are marketing to no one, you have no foundation.” Brooke Elder In podcast 147 Brooke dives into the topic of how do you build a business that has that solid foundation. Most people in network marketing build their foundation by thinking that their products are for everyone. When you market to everyone you have no way of really differentiating yourself from other people. Usually on average, the results are for every hundred people you talk to, two will say yes. Those are horrible odds! When you do this, you start to feel burned out and you start to feel like you're not good enough and you start to feel like everyone else out there can do it but me. So you end up quitting because you don't understand the foundational piece. “If you didn't know this, the industry is changing.” - Brooke Elder From October to December of 2020, the network marketing industry saw a 21% increase in people joining. That hasn't happened since 1982. There was a pivot in the industry. They changed all the strategies to hotel meetings and to having the three-way calls, like all the things that your upline is probably using now. We're about to experience that again. And we're experiencing the pivot of how to build your business authentically in the net, the digital space. If you don't pivot with the industry, you're going to be left behind and your business is going to suffer. Brooke talks about what this pivot looks like, especially when it comes to foundation. It's thinking through the, what experiences do you have to set yours yourself apart? You have to have a personal brand in this new age of network marketing. If you don't have a personal brand and you're relying on your company's name, it's not going to work. You have to stand out. You've got to know who you serve. You need to have a mission. You need to have a personal brand. If you don't have those, you will be left behind. It may take a year. It may take two, three years, but five years from now you will not have a business. So what can you start doing right now in order to figure this out? How can you build this really solid foundation? Social Tenacity can help. Social Tenacity is different from a lot of the other people out there, from your uplines, from other people that are telling you, this is how you should do network marketing. We want you to position yourself as a real business owner and that you have this personal brand, you have this way of how you want to help people as well as coming from that servant leader. Inside the academy we show you how to identify who your person is and understand the things that are unique about you and how you can marry that with the problem that your company solves or your product solves. This is really the new way of building that foundation of your business. “It's all about having that personal brand and having people reach out to you for help.” - Brooke Elder. If you're interested in learning more about the proven system that we teach inside the academy at www.authenticinfluenceracademy.com. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Actually Build Relationships on Messenger “Don't be a spammy weirdo! Create real connections with people and your business is going to soar.” Brooke Elder Podcast 144 is another episode of the Spam Squad! Brooke reviews an actual message that she received on Facebook and talks about the do's and don'ts when posting. She shows you a better way to post in Messenger to help build relationships and how to actually get sales. Brooke discusses what it's like to be on the receiving side of a spammy message. Messages like that instantly bring thoughts of, “I do not want to have a conversation with you because all you're doing here is saying I have something awesome. It's on sale, buy it. And you're pushing it on me. I don't want it.” “Spammy infomercial in my inbox? No thank you.” - Brooke Elder. Brooke shares examples of how a consultant can create posts that are authentic, not pushy, not self-promoting and definitely not spammy! Building a relationship through messaging is the key to success. It's important to remember that you are not selling your company, you are identifying a problem and offering a solution. Brooke received a friend request on Facebook this week that was a great example of how to create a relationship using the arrows out strategy. His first post introduced himself by name and then recognized what Brooke's company offered and asked how her journey has been. His post was all about her and what she was doing. That approach makes it easy for someone to want to respond back. The next few responses he asked open-ended questions, not yes or no ones. All of his questions were exactly related to Brooke and where she was at. Once the relationship was built he identified a problem that Brooke had then told her about his Facebook group that offered trainings and resources that could help her if she was interested. No pressure, no hype, simply offering help. This is how you do marketing ladies. This is it. It's not sending those copy and paste messages. “Creating connections with people, is it a longer process? Yes. Are you going to build better relationships? Absolutely!” - Brooke Elder. Join Brooke every Friday in the Authentic Influencer Marketing Facebook Group for more episodes of the Spam Squad! How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
How to be Successful in Network Marketing without Recruiting “Don't get it backwards. Start your business off on the right foot.” Brooke Elder In episode 141 Brooke explores a topic that a lot of people have asked about but no one really is talking about and that is how do you build a network marketing business without recruiting. So how can you be successful in network marketing?If you've ever asked yourself this, that is the conversation Brooke discusses today because that’s what she sees in network marketing. She says that we kind of have this backwards. We think as soon as you join in that first month, you need to start getting recruits, and what's the problem with that? It really creates the blind leading the blind, and that is never a good situation. “We are told a lie when we first join network marketing, that the only way to really, really make good money is if we have a team.” - Brooke Elder. With most companies you make 25-30% commission off of your own sales, but on your team, you make about two to maybe seven percent at most. Do you make more money if you sell $10,000 yourself, or if you and your team sell $10,000. You definitely make more money percentage wise on your own sales versus your teams. So why don't we focus on creating a client attraction system, a customer attraction system. That's going to bring all of the people to us that are going to buy from us and then stay with us. If you provide good customer service and have attention to detail, your customers will be loyal to you and your brand. Network companies and your uplines want you to recruit, but that’s not what is the best for you. The best thing for you is go and sell so you can really start making money. Never rely on your income based off of what someone else does, all of that should be your bonus. You need to have control over your customers, how many people you're bringing in, how you're bringing them in and the retention of those customers. That is how you should structure your business. The first question that most people ask is, “how do I start attracting the right kind of customers?” You want to make sure that you're getting customers that want to continue to buy from you, narrow down to the one person that you can help. This is something that Brooke does inside the Academy. She helps you to hone in your unique gifts, talents, and strengths and shows you how to then apply that to how you can help and serve people. The next question that Brooke gets is “how are you able to keep that retention of your customers?” Brooke is all about automation and that's exactly what she shows you inside the Academy. It has software where you can go in and say, okay, this person just bought this and then it will send emails out to them. Now you're not spending two or three hours a day calling people and asking them, you're doing it all through email and text messages, and it's all automated. “This is a very outside the box way of looking at how to build your network marketing business.” - Brooke Elder. If you want to learn more about the Academy and everything that Brooke offers, you can go to authenticinfluenceracademy.com. Find the fastest way to increase your commission checks, so that way you can start living the lifestyle you want. Then you have something to actually talk about when you are recruiting. So don't get it backwards. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Don't Send another Copy and Paste Message “You're doing people a disservice by messaging everybody.” Brooke Elder It’s another episode of Spam Squad in today’s Podcast 138! Brooke reviews an actual message that was sent to her, that someone's upline sent to them. She wanted to throw up when she read this one. This upline had told her entire downline to message everyone about a product. Then she added, “when I say message everyone, I mean, everyone, don't be afraid of one person getting more than one message from more than one person. Everyone loves to know that lots of friends are looking out for them and making sure that they know that they can get free products and earn a paycheck.” “People do not love getting multiple spamming messages. ” - Brooke Elder. Brooke goes on to explain that this is what is wrong in network marketing. Is it an awesome opportunity? Yes, it is an awesome opportunity. Does that mean that you message every single person that you know? Absolutely not. She goes on to relate an experience she had with a Volkswagen Passat when her husband owned his car dealership. It was so much fun to drive, she loved it and it was amazing. Did she go and message all of my friends and tell them, “Hey, I have this awesome Passat, so you totally should buy it!” No, that is spammy. That is not what we're supposed to do, because that is how you lose friends. To be successful in network marketing, never chase people. It’s “this is what I have to offer. Here's the problem you have. Here's the solution. If you want it, I'm here.” You need to identify the problem then you agitate a little bit about what it feels like, and then you give your solution, whatever that is. It could be a product. It could be your opportunity. It could be talking to you on the phone. It could be joining your Facebook group. It could be following you on Instagram. All of those things are solutions to a problem that people have. When you start talking about that and people are seeing that, that is when they're going to be like, Ooh, that's something that I really want. People just need to know if they have this problem, you have the solution, that's it. Then once they say, “Hey, I want that solution,” That's when you then can start talking to more about what the solution is and how it works for them and how it's going to make their life awesome. If you are out pushing people and being spammy, they are not going to want to even one, have anything to do with you. You're going to burn bridges and lose relationships. But two, you are also giving your company a bad name and a bad taste in people's mouth. “This is the problem in network marketing and as authentic influencers we are here to fix it.” - Brooke Elder. Join Brooke every Friday in the Authentic Influencer Marketing Facebook Group for more episodes of the Spam Squad! How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Why having a Clear vision Matters “If you don’t have a clear vision of where you're going, you're not ever going to reach your goals.” Brooke Elder In episode 135 Brooke talks about the importance of having a clear vision and why that even matters. What is it that you're trying to create in your business and what is your WHY? Companies want you to identify what your why and have a deep why. And that really becomes your vision of where you want to go. If you don’t have a deep why it is easy to give up or quit when you run into obstacles or hard things. So this is why having a clear vision really matters. . “Having a vision separates the people that are successful in reaching their goals and people who are not successful.” - Brooke Elder. Brooke illustrates this in an example of going on a road trip from California to New York to visit the Statue of Liberty. What routes are we going to take to get there? How are we going to get there? What does gas cost on the way there and looking at, okay, well, are you going to drive straight through? ? Where are you going to stop? Where are you going to sleep? And what are you going eat along the way? You need to answer those questions, because then when you're on the road, you get in your car, you're all excited. And you have something that breaks. Maybe your alternator goes out or you have a bad battery in your car. You have things that happen. You're not going to quit because you have another goal that's just right there. You're like, well, I just got to get this fixed because my plan is to stay here tonight. And so you're not looking at this big goal clear on the other side of the country that you have to hit, you are looking at, Oh, well, I just have to here, that's all. It makes it a lot easier to push through those hard things because you have a goal at the end. So the vision is really, we have this long-term vision, but we know what's going to happen a month from now. We know we're going to be three months from now, six months from now, two years from now, 10 years from now, because all of those little things are the things that are going to lead up to that big vision so that makes it, so we're not just going to give up. So how do you create a clear vision? You need to know where you're going and what's your end goal. Brooke tells about her why when she first started network marketing and the struggles that she had along the way. She thought she had a pretty good why, but it wasn't deep enough because she hit things that were hard and she ended up quitting. Two years later she joined another network marketing company and really got down to that deeper why that really fueled her vision. Then it was really easy to get clear on all the things that had to happen in order for this vision to come true and then she could set the benchmarks. When you have the intention of this is where I'm going you can see the signs everywhere that are pointing you in the right direction. “It takes like seven times of asking why to really get to that deep, deep rooted of why it truly, truly is important to you.” - Brooke Elder Brooke would love to hear from you and have you share your why. She has a Facebook group called the Authentic Influencer Marketing Facebook group, and it has about 14,000 network marketers to connect with and are there to help and support you. If you don't feel comfortable telling 14,000 people your why, tell someone because it creates this kind of accountability. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Lean into Fear to Become the Best Version of Yourself “Every time I do that one thing that terrifies me, I never regret it.” Amber Dorton In today’s Podcast Brooke interviews Amber Dorton who shares her inspirational journey of overcoming fear and becoming confident and successful.Amber hopes that by sharing her story she can help even one person realize they already possess a talent or strength within them to act on their dream. Both Amber and her husband lost their jobs in the recession of 2009. Her husband found a job, but Amber struggled and finally decided to fall back on something she knew she was good at where she could work from home. She used her baking skills and took free classes at a local craft store and learned how to decorate wedding cakes. She discovered she had a natural talent that she could use to help make an income for her family. “I want people to just believe in themselves, just try, just one step at a time.” - Amber Dorton Amber took a job at a school where she was making money, had benefits and was able to raise their credit score. The downside to the job was she worked for someone who made her feel really bad about herself. She was just one of those people that was always going to find the negative. She would go to work everyday with a knot in her stomach and she felt horrible about herself. She became more and more insecure and hated the person she was turning into. She started listening to podcasts during her commute to and from work. That was the beginning of building her mindset and getting into a better place. One of the things that turned things around for her was learning the importance of a morning routine and waking up a little earlier and doing some journaling. This change of mindset helped her become a more positive person. In March of 2020 when COVID hit, the world as we knew it changed. Amber lost her job and joined a direct sales company so she could work from home. She felt that all the scripts and all the things that they were telling her to do made her feel disgusting. Then she discovered Social Tenacity and how to market authentically. Amber stated that this program has changed her life and she wants people to just be brave, just be brave for that minute. Just do it because it does work. “You got to get out of your own way and just let it happen.” - Brooke Elder If you want to reach out to Amber and find more about her amazing journey, you can find her on Facebook and Instagram. https://www.facebook.com/amber.dorton.96 and https://www.instagram.com/joinedatheart/. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
How to get customers through Social Media Posts “If we're putting all of this time and energy into creating posts for social media, we want them to work.” Brooke Elder Podcast 132 is another episode of “Spam Squad” where Brooke dives into how to get customers on Social Media without being spammy and how to post authentically. Brooke shares a post that she found on Facebook and breaks it down into why it is not an effective post. Then she gives examples of how to reconstruct a more positive and intriguing post. “Whenever you’re doing any posts on Social Media you want to grab their attention and hook them in.” - Brooke Elder. So what's the goal of a post, what's the motive, what's the goal? When you're going to craft a post to be able to achieve that goal, do it in a way that actually is going to get results. Posts cannot be vague or broad, they need to be specific. It comes down to what is that one problem you solve, who is your avatar and what is your niche? You have to tell people what to do. You want to almost treat people like they're first graders. And it's not to say that the intelligence of our audiences is on a first grade level. That's not it at all. It's just that we have so many things that are going on in our heads. We need to interrupt the pattern of what we're doing on social media. Why do you go on social media, especially Facebook and Instagram. We don't go there to say, “Oh, I have a problem. I'm in a search for this to see if I can get some help with this.” That's not why people go on social media. They go on to see what their friends are doing and what they are up to. Or it's like, “I’ve got 10 minutes. I don't know what else to do.” It's now become a habit because our phones are part of our lives. Strategy on Pinterest is a little bit different because you can create pins and things that are on how to solve the problem, so you can be a little more direct. On Facebook we have to think of ways that we can interrupt the pattern and it has to be about them. “There's not any product that's out there that doesn't solve a problem.” - Brooke Elder. If you would like to learn more ways to reach customers in a more authentic, non-spammy way, join the other 14,000 network marketers in Brooke’s Facebook Group - Authentic Influencer Marketing. Spam Squad episodes are every Friday. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
How to Communicate Effectively through Hard Conversations “Your business is only as strong as the amount of hard conversations you've had.” Brooke Elder Today’s podcast is for all the introverts and those who don’t know what to say! Amy Smith joins Brooke in a conversation that dives into something that is a hush hush topic in network marketing. It's things that we all internally struggle with, but no one really talks about. Amy is an expert in really coming up with the language of what to say. One of the big problems in network marketing is when people join a network marketing company, they have an upline who believes in them. They just want to be that people pleaser to their up line and want to do what they say. They want them to believe in them so much. “People pleasing is the direct antithesis of authenticity..” - Amy Smith People pleasing is essentially when you choose to make somebody else's wants opinions and needs more important than your own at a cost to self at a cost to your own happiness, fulfillment, core value system authenticity. Sometimes you need to buck the system a little bit and, and go rogue, so to speak, in order to actually be authentic. If you're twisting and contorting your own behavior in order to make other people happy, or please them, that's being a liar. The first thing that you should start looking at is how you feel about things. It's your intuition. And most of us are taught not to listen to that. And we kind of grow up in a society that tells us to be logical, to think things through, if this person's my authority, they must know better than I, and then we do the cognitive override, where we override our gut instinct. Sometimes the method that is being presented to you doesn't resonate with your spirit. We will resist things when it's really not right for us and we will resist things when we're scared. Fear in and of itself is just telling you something, it doesn't have to be bad or good. It just is. We need to be friends with fear and recognize that all it is is messaging and we just have to decipher what the message is. Having a formula makes having those hard conversations so much easier. Write down your statements, start with gratitude or assuming positive intention, then an honesty about how something does or doesn't feel correct with you. Practice these statements, preferably in a mirror, over and over again so when you are faced with hard conversations, you know what to say. “It's not the goal that needs to change. It's the method of achieving that goal that needs to change. ” - Who Said It. Amy has a website where she teaches how to speak up for yourself, how to feel like “enough”, and create some serious self-confidence. (She forewarns everybody that her authentic self happens to be quite a swear bear, a bit of a sailor.) She has tons of advice and freebies at thejoyjunkie.com! How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
3 reasons why no one is buying what you're selling “You will never, ever, ever be successful marketing to the masses.” Brooke Elder In Podcast 129 Brooke talks about the three reasons why people aren't buying from you. In our network marketing businesses we are always trying to get customers, to get people to see our products and to just get our name out there. The problem with all of that is you are marketing to the masses and you cannot market to the masses. You will never, ever, ever be successful marketing to the masses. It's just not going to work. You don't have enough money. You don't have enough time. It's just not going to work. So why, what are the three reasons why people are not buying from you? “You need to know who it is that you are marketing to.” - Brooke Elder Who is your person? Who is your avatar, who is your target audience? Who is the person that you're really trying to help? That's the thing that you need to identify first. When you're just leaving business cards in library books, or leaving your catalogs at doctor's offices, things like that, you're marketing to everyone. You're not marketing to your target audience. And you can't just say like, Oh, I'm marketing to moms, because that's 40% of the population, maybe you need to go more granular than that. You need to start thinking deeper and deeper. Who is that person really? Another reason no one buys from you is no one knows who you are. This goes into why we need to quote unquote, get our name out there. But how do you get your name out there? You identify what is that one problem that you solve and that's the only thing that you ever talk about. Once you have established your target market and what you have to offer to solve their problem, you need to focus on those people. Having a website and a Facebook group that is very specific about the problem you solve is how you get your name out there. Everyone will know that that's what you are all about and you are going to be getting a ton of referrals. Then when you do post on social media you are going to be able to be seen as the expert in that one thing. “When you come from a place of a servant heart you start showing people the value that you truly have.” - Brooke Elder. The third reason why people are not buying from you is because you are not communicating your value. This is where you start thinking about how can the unique gifts, talents, and strengths that you have serve others and help others. . If you want more tips like this, make sure you join the Authentic Influencer Marketing Facebook group which shares a ton of trainings and different lives. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
How to reclaim your confidence so you can show up boldly, and authentically “Confidence is just so key in so many things.” Rochelle Marie In today’s Podcast Brooke is talking with Rochelle Marie about how we can be more confident in what we're doing and show up more authentically. Rochelle is from New Zealand and currently lives in Australia. She is an internationally selling author and has a post grad certificate in Career development and education. Her mission now is to empower and inspire a hundred thousand women into leadership roles where they can make a difference and that all starts with confidence. “You don't regret the things that you do. You only regret the things that you don't do.” - Rochelle Marie. If you don’t have a lot of confidence you need to make yourself step out of your comfort zone and do things and not regret not doing them. You need to feel the fear and do it anyway. Another way to gain confidence is to listen to podcasts or a lot of books and start talking to a lot of the women who have already made it. Another area that is key as well and get into leadership roles. One of the key areas is making things a micro habit, starting a micro habit in whatever it is that you're not confident in. The more that you set expectations of yourself and say, “okay, this is the thing that I'm going to do.” And then once you start building that you can get confidence in so many other areas because you're committed to yourself and you have that follow through. It’s a big thing to be committed to yourself. If you say you’re going to do something it kind of also makes you really think about what you say and what you're committing to yourself. Whatever I say I'm going to do or not going to do, this is the line in the sand. When you adopt this thinking then you become very mindful about what it is you're committing to and there will be no more pie in the sky commitments. Another tip is called creating an alter ego. Choose at least three people that you can see traits in them that you would love to embody. Be very clear on what those traits are and write them down. Once you've identified those traits, it's a matter of mashing them together. Generally you find that you're attracted to those traits because you did once have them. The more that you do that you actually start becoming that person you really want to be deep down inside. “If you don’t have confidence to back you up, it makes going on the journey of Network Marketing so much harder.” -Brooke Elder. If you are interested in reclaiming your confidence you can connect with Rochelle on her website www.herleadershipway.com where there will be a link for a confidence mini course you can sign up to for free. You can also find her on Facebook at Her Leadership Way. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Don't be a spammy weirdo when you cold message people “It’s all about creating conversations, it’s not about how many copy and paste messages you send.” Brooke Elder In Podcast 126 Brooke shares the first episode of Spam Squad, where she teaches how to not be spammy, but still get results. She walks through the psychology and motives of messaging and what it is you’re trying to accomplish and how to do it in an Authentic way. Brooke gives examples of actual spammy messages that she and her team have found on social media. She walks you through why you shouldn’t post like that and what you can do instead. “Think of what you’re really telling people when you send messages.” - Brooke Elder. Sometimes when you don't know how to be authentic, or you're getting those copy and paste messages from your upline, and you're like, “this doesn't feel right, but I don't know what to do instead.” That’s what this episode is going to do, we're going to say, okay, this is what is not good. This is what good looks like. So that way we can really save everyone from all the spammy weirdos that are out there. If you're having conversations with people, you need to have actual conversations with people. You can't just do copy and paste messages and throw them out. All the things that we are told to do in network marketing just makes you look like you're desperate and it makes it look like you don't care about other people and it's not authentic. When you send messages think “what is my motive?” If you're motivated by, “I want them to join my team” or “I want them to buy my stuff,” it's never going to work - ever. But if your motive is “I'm here to serve” and “I just want to see if there's any way that I could help this person” and that's why you're asking these questions, then that is how you are going to be able to actually build your business and grow. One authentic way to start messaging is to use the “FROG” method. You want to ask open-ended questions, not yes or no, because you want them to engage. And if they give you back, like one word answers, it means that they don't want to talk to you. F stands for Family, ask something about their family. R stands for Recreation, a great question especially now with COVID, what do they do for fun? O stands for Occupation. Occupation is where we start listening about how their job is going, are they looking for an opportunity. And then G stands for Goals. This is an awesome time to discuss goals because the new year has just started. Using the FROG method helps build a conversation, a connection and an authentic relationship. “It's all about getting quality people to talk to and really creating a relationship. When you do that, you're going to come off authentic and you're not going to be spammy. .” - Brooke Elder. If you would like to hear more examples on how not to be spammy and how to build an authentic business, check out the weekly episodes of SPAM SQUAD every Friday on the Authentic Influencer Marketing on Facebook. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Join me as I interview the QUEEN of systems and organization, Brooke Elder. To learn more from Brooke you can listen to her podcast: https://podcasts.apple.com/us/podcast/authentic-influencer-podcast/id1439639387Find out your posting personality: Take the quiz Connect with Bec on IGJoin my private Facebook Community: The MLM Leadership Lab
Repurpose & Leverage Your Content To Save Hours Of Work Each Month “The potential for what you want to do, what you want to create, is endless.” Lyndsay Phillips In today’s podcast Brooke talks with Lyndsay Phillips, an amazing content strategist when it comes to social media. Lyndsay knows how to get people to really start paying attention to your personal brand and does it in a way that will save you time and hours! Lyndsay ran an export business and got a taste of entrepreneurial-ism. As she had her kids she started getting into the VA world, being a Virtual Assistant, and loved it. There was so much to learn and it was always changing. She loved the creative aspect of content marketing and started her own business. “The thing I love about network marketing is the company is just a tool in your toolbox and you can really show what your gifts and talents really are through it.” - Brooke Elder. When you are in network marketing, there's obviously a big company behind you, which is an amazing support system, but do not be afraid to individualize it and make it your own and show your personality and do extra things. One great tip is don't just show the products, but really ask questions, get people's opinions. People want to share what they think and how they feel and what they use and share pictures of what they're doing with it. So make it fun. Lyndsay explains how to take content and repurpose it. Repurposing is taking one piece of content and stretching it out to come up with a bunch of other ways to let your audience know what you have to offer using your tips, tricks and all of the things you have to serve them. She shares how you can do this in a super easy way that will give you even more content and things to talk about that will save you time and take the pressure off of what to post on social media. Videos are a great avenue for people to consume content. They connect with people much faster, they read your face, they see you. They build that trust, they see you as an expert. So naturally they’re going to you to find out what the best care is or what products are better or whatever. In your video, you’ve probably asked questions or shared three amazing tips. You can take little pieces of content out of that video and they become individual social media posts on their own. So in one video you can pull at least six extra posts and scatter them on social media throughout the week.. “Don’t be afraid to share your own experiences and what goes on during your day.” - Lyndsay Phillips. People want to hear what’s going on in your day or what goes on behind the scenes. They want to connect with you and know what’s going on in your life. They want to connect with people that are a real human, like them. If you would like to find out more of Lyndsay’s tips and tricks on repurposing content, follow her on facebook (https://www.facebook.com/lyndsayaphillips) or check out her website, www.smoothbusinessgrowth.com. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Why you're really not succeeding in network marketing - hype “If you want to build a real sustainable business, you’ve got to get skills, you have to get help, it’s not the hype.” Brooke Elder In Podcast Episode 123 Brooke delves into the reasons why you may not be succeeding in your network marketing business. The one thing that kills a business faster than anything else is hype. Companies want to build up this hype because when there’s hype, then people get excited. When they're excited, they push themselves out of their comfort zone. So of course, people know, companies know that if we can push people out of their comfort zone, it's going to be way easier for them to hit their goals and everything. And for them as a company to make more money, right? So that's why they build all the hype around everything. “It takes dedication, anything worth doing does, because if it didn’t, everyone would be doing it.” - Brooke Elder. Network marketing is an amazing vehicle. It takes care of all your customer service, product development, all of the legal issues. It takes care of all the “hard.” Your job as a consultant is to learn and get skills to know sales and marketing, because if you are just relying on hype, there is nothing really tangible behind it. It’s all about the user experience that you are actually providing people, whether it be through your products or through your opportunity. You need to talk about things in a way that will set the expectations the right way or it’s not going to work because you build up the hype and people have the wrong expectations. When expectations are set the right way customers will stay customers and team members will stay on the team long- term. The industry average for a consultant to join a network marketing company is to stay for three months, that’s it! The turnover is so high because most people join because of hype. Why would anyone have a nine to five job if you could just sign up for a network marketing company and just sit back and make money. Posts that promise a work from home job that’s easy, just sign up and make money. That’s selling based on hype. Everyone knows that’s too good to be true. Inside Social Tenacity’s Academy we teach how to recruit and build your business on a solid foundation with the tools and skills you need. You will learn how to talk to a recruit or potential customer and how to find out what their pain points are and the things they are struggling with and how to connect them back to what you are trying to sell them or with your opportunity. And we do it all in a way that is serving them, because Social Tenacity is all about service. “We have a new financial partner that will approve everyone for financing.” - Brooke Elder. At Social Tenacity we have low monthly programs, year long programs and other tools that we offer to help your business grow authentically to build connections, all without hype. Our new financial software qualifies everyone. If you’re interested in seeing what you qualify for go to www.socialtenacity.com/approved and fill out your information. (checking to see what you are qualified for does not get reported on your credit score.) How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Habits to become Happier and Healthier in the new year “Building habits slowly and steadily is much better than trying, expecting yourself to be perfect and then failing.” Debra Wanger Episode 120 talks to Debra Wanger, an actor, singer, and certified wellness coach. Debra grew up in Chicago and has been acting since she was nine years old. She worked as a professional actor for a long time. When she was working she was happy, but when she wasn’t working she was unhappy, depressed, and moody. She was not in a good place, so she set off on a journey and learned a ton about business, and ended up getting certified as a health coach. She started coaching other actors on how to stay sane and healthy in the business. That led to a few books, coaching and speaking, and working with universities and students on how to be in a creative career and not get sucked into the pitfalls of being unhappy, unhealthy, and miserable. Today she works with a lot of entrepreneurs and people of all walks and helps them to navigate through this crazy time of life, which she calls the “Corona Coaster.” “It’s a great time for us to refocus on the things that are most important and it is almost giving us permission to really recreate ourselves.” - Brooke Elder. It’s good to purge your life of things that aren’t serving you anymore like habits and daily practices. Figure out what you need to do each day to make progress. If you figure out what your goals are, then break it down into steps. What do you need to do each day to get closer to the goal? What are the benchmarks, yearly, quarterly, monthly, and daily to get to that point? Another goal is self-care, that kind of daily habit to keep you having good energy, a good mindset, and being able to do all those things that you need to do. Self-care includes sleep, hydration, stress management, exercise, fun, and social connection. When you start taking care of yourself you start being okay with who you are and yes, you have flaws, but that’s fine because that’s what makes you who you are. With all of the uncertainty in the world right now it is important to prioritize stress management. Meditation is a great way to do this. Your brain has thoughts just like your heart beats blood, the brain makes thoughts. So meditation is not about stopping all thoughts in your brain, it’s about slowing your thoughts and taking little pauses between thoughts. Meditation doesn’t have to be an hour on a soft cushion in a perfect room, it can be just sitting in a chair and closing your eyes and breathing for a minute to take a pause. Anything you can do to help yourself feel safe in this time of uncertainty is so important. The other kinds of stress management are taking a hot bath or exchanging foot rubs with somebody. It doesn’t have to be expensive, or even outside of your home, just call a friend and download all of those feelings that are coming up and stay socially connected. “Do what you can do, you don’t need to change your whole entire universe.” - Debra Wanger. You don’t need to fix everything right away, right now. Do what you can and be happy with that. Then if you can do more, awesome. Expect yourself to be good, then you can hit that. You can hit the mark. If you would like to find more information about Debra’s books, podcasts, and speaking engagements go to debrawanger.com. Her book, “The Resilient Actor” is available on Amazon and Audible. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Is your Leader REALLY Navigating you to the right destination? “Most leaders in network marketing don’t have a clear path” Brooke Elder In episode 119 Brooke tells the story of two men who lead individual teams to be the first ones to reach the South Pole in 1911. Both teams reached the South Pole, but one team was successful and the other had tragic results. The difference between the two groups was the leadership skills of their leaders. One leader had studied and done research on how to survive and navigate the harsh environment and conditions in the South Pole. He came up with a strategic plan and followed that plan without variations. The other leader thought he had everything planned and in place, but there were a lot of things that he missed and he was not prepared. “We have to be the leaders in order to support our team and show them that we know the way.” - Brooke Elder. Look at the kind of leaders that you have in your life. They say, ‘this is how I got to the top. Message friends you already have influenced.’’ But they already had a big network of people to talk to. When you have that big network of people to talk to it’s really, really easy to grow a network marketing business. On the other hand, you may not have that network built yet. So for your leader it is easy to say, look, just do what I do, but that’s not very strategic. Most leaders in network marketing do not have a step-by-step plan. They think that it’s making lists of a hundred and reaching out to 20 people a day. You don’t have to be spammy in order to reach your goals!!! You have to have a very set strategy, something that is researched, something that is tested, and apply that to your goal of success. That is what Social Tenacity provides. Social Tenacity has so many different markets that they can test things in. So it doesn’t matter if you’re with jewelry or health or wellness or you’re with candles or in finance. It doesn’t matter. They take what works and put it into a very step-by-step strategic system to show you, this is what you can get as your outcome. That’s their whole goal, to look at the things that will help you in order to build your business. At the beginning of 2020, before everything closed down, there was a big push for getting back to the basics - get back to face-to-face interaction. Then the world closed down and it was a huge pivot to go from face-to-face to how can we now do this online? This whole year, Social Tenacity is coming out with so many ways that you can take the things that they teach and you can help your team be successful. “The way we do business, the way we do our network marketing company has changed forever.” - Brooke Elder. You have to be the leader that has the plan. Social Tenacity has launched the Academy. It’s a brand new step-by-step game plan that walks you through, do this, do this, do this and this is the outcome. It will teach you exactly the things that you need to do to be successful and how to lead your team strategically. If you are interested in finding out more about the Academy, go to socialtenacitytraining.com. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Using Zoom for Your Facebook Party “When you move into a platform like Zoom, you can have everyone come together.” Brooke Elder In today’s podcast, we talk with Gwen Wolken, an experienced Facebook party expert. Gwen started her career in Corporate America but needed to stay home with her twins. She ended up running a family business and learned that being an entrepreneur was really her ideal situation. She spent the next 18 years in network marketing and direct sales being very successful and influential. Gwen is passionate about helping women who are interested in creating a social impact and making a difference through fundraising. “There are really several different types of Facebook parties that people do.” - Gwen Wolken. One is very simply using software. The rep is actually sitting behind the scenes and chatting through screenshot after screenshot. Then they are given a link that actually takes them out of Facebook and it’s a totally separate situation. Then there are the Facebook parties that people are just posting post after post. The rep is numbering the posts and people are going through whatever journey the rep wants to take them through. It’s not quite as personal of an experience and people are getting tired of that type of Facebook party. If you are in the middle of any kind of Zoom meeting you understand that you get a lot of interaction with even facial expressions and people are chatting and interacting. It’s very much like a home party when you’re doing it via Zoom. Through Zoom we get to know the host better, we get to know the people better. It helps with follow-ups too by having them throw their email link into the chat. What that does is puts them into a funnel so they can get emails about specials and upcoming events. Zoom parties really create a community. That’s what most Facebook parties are lacking because it is a one-way conversation. Zoom parties are like going into someone’s home and doing the event in their living room. You are right there with them, as close as you can get, especially now with COVID. “Something for reps and other companies to think about is coming up with conversation starters regarding their product.” - Gwen Wolken Conversation starters can be anything because it brings more to the table in the long run. If you can create a conversation that will hold their attention, the party will last a little longer and be more successful. If you would like to connect with Gwen and learn more about changing up your Facebook parties you can find her on Facebook at Gwen Wolken or her other page called Impact with Wine. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Create Your Own Brand and Crush the Competition “The more you can connect to the lifestyle, in my experience, means that you’re going to stand out versus everyone else in the competition .” Kirsty Verity Episode 115 talks with Kirsty Verity, a marketing expert originally from England. She shares insights about understanding the real reason why people want to buy something and how to brand yourself to stand out in the competitive marketplace. It’s important to figure out the messaging behind the messaging. What is the behavior and attitude of the person that wants to buy your product? Once you identify those things you can start to think about the kind of messaging you want to send to those people in the broader context of their lives. For you, you’re selling a product, but for the person you are selling to, it’s just one of the many things they need. “It’s hard to stand out in network marketing because everyone is selling the same thing that you are.” - Brooke Elder. Kirsty has a process called a brand positioning process or brand positioning statement. You start first with the ideal client. Who’s the most likely person to use your product. What do they like, what kind of things in their life are important to them. That’s the kind of thing that you want to bring to the floor. Secondly, why does your product or your brand make their life better? You want to think of what is a rational benefit. When you write a brand positioning statement, you don’t want to do it for everyone. You want to do it for a specific consumer. What are you selling, what is your brand all about, and what category is it in? As you start the ideal client exercise it could be two people, so you want to separate them out and do two statements for each of those people. Some relate to the rational aspects of your product, others the emotional benefits. It’s important to ask why they should believe our product over everyone else. Emotional messaging tugs on their heartstrings, while rational benefits provide proof. Clinical trials and studies on how the product works give actual proof of your product and your brand versus everyone else. “It’s not about you as a company, it’s about them. The more you talk about them and solving their problems, the more they’re going to connect with you as a brand.” - Kirsty Verity. In the fifties, authority was definitely the way to market, whereas now, connection is the thing that’s going to get people to love you over everyone else. If you would like to connect with Kirsty her website is www.goteamreal.com. She has a podcast as well called Sprint to Profit. You can also download her brand positioning process template. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Selling on Facebook Lives “The great thing about doing lives is that you’re actually forming connections with people.” Andrea Treu In today’s episode, Andrea Treu, a Facebook party expert, shares some really great gold nuggets on how to host a successful live party. Before Andrea was married she did medical sales and loved it. As her kids got older she wanted to be a stay-at-home mom. She thought about what jobs she might like and everything she thought of meant her leaving the house and not being home. She watched her friend do a Facebook live and it was so fun. One day it just hit her, She could do this! Andrea had been asked to join multi-level marketing before, but just never felt good about it and never wanted to. She didn’t want to be that person bugging people. She kind of held off but kept getting this nudge. She talked with her husband who said she would be good at it, so she took the plunge and joined. She feels that it has been a huge blessing and she doesn’t have to leave the house! “Facebook parties, especially now with COVID, are the best way to get people’s eyeballs on your stuff . ” - Brooke Elder. Some people do home parties, but the amount of faces you get in front of is so much smaller, it really isn’t to your best benefit. Facebook parties reach a much larger audience. It takes effort to get started and build up an algorithm. For the first few months, it takes a lot of posting and commenting on people’s posts to build that up. For parties in general it’s important to send an announcement in the morning that you are going live that night. Then a couple of hours later send out an engagement post. Be sure to comment back when people make comments on that post. One of the biggest things is you’re trying to get the people that get on to share it. Getting people on is so important for your algorithm and also for your own energy. Andrea gives three tips on how to have a successful Facebook party. Being consistent is the biggest thing. If women know that you are on every Tuesday, don’t change that unless it is absolutely necessary. Remind people. A lot of your customers want to get on, they just get busy and don’t remember. You have to look professional. If you look like you just rolled out of bed, no one is going to stop and look at you. “You have to make it about the people more than any money you earn.” - Andrea Treu. You can’t take yourself too seriously and you have to be willing to be normal. To be truly successful you need to have the people know that you genuinely care about them. If you want to connect with Andrea and maybe watch one of her lives you can find her on Facebook. Her personal profile is Andrea Swain Treu and her business page is Blings Come Treu with Andrea. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Why People Don't Set Goals “You just have to learn to love failure because when things don’t work out, it actually gives you data.” Brooke Elder Today’s episode is something that has never been done before. Social Tenacity has just launched a brand new community called the Academy. Today’s podcast will share one of the courses all about Goal Setting from inside the Academy. Most of the time people set their goals wrong. They put limitations on themselves because they feel like they have to reach the goal right now. One of the lies or myths that is sold in the network marketing business is the idea that it is easy, if you just work hard enough you’ll be successful in three months. That’s not always true. When we set goals they need to be clear, written, and measurable. “People don’t realize how important goals really are.” - Brooke Elder. One of the reasons why people don’t set goals is because they think they aren’t important. If they weren’t raised in an environment where goals were discussed and emphasized, then it would be a little bit harder to set goals because they weren’t exposed to that process. That is another reason why people don’t set goals, they don’t know how to set them in the first place. Most people think they have goals, but in reality, it’s just a series of wishes or dreams. A goal is different than a wish, it’s clear, it’s written, it’s specific and it can be measured. One of the biggest reasons people don’t set goals is the fear of failure. Our brains don’t want us to fail, so if we don’t set goals then we can’t fail. Many people make the mistake of unconsciously sabotaging themselves by not setting goals, that way they can’t fail. If we don’t ever set goals so we can’t fail, we’re always going to stay at a lower level, we are never going to become that best version of ourselves to see what we are really made of. People don’t set goals because they have a fear of rejection. They are afraid that if they set a goal and they are not successful, people are going to criticize or ridicule them. When you set your goals it’s best not to tell the whole world, because there will be naysayers and haters that will make it harder for you to achieve them. It is important however to share your goals with the people who are very close to you so they can support and encourage you. “Happiness requires goals.” - Brooke Elder. Happiness is the progressive realization of a worthy ideal or goal. When you are progressing and trying to achieve something, that’s when you will find true happiness. Goals give you a sense of meaning and purpose. If you would like to know more about or get help on goal setting, check out the Academy at www.socialtenacitytraining.com. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Building a Business to fund your passions “You can walk in the purpose that you’re created for and you can build something that makes you money and support.” Brandi Voth Brandi Voth loves sales and has built a solid skincare business with a global team that spans across 17 states in the United States, every territory of Australia, and hopefully soon in Japan. She has a podcast, just launched a power hat company, and mentors trafficking survivors. She really loves coaching and training women and helping them realize their strengths and helping them step out of their comfort zones. One day a billboard about human trafficking caught her off guard and she couldn’t walk away from it It just kept pulling at her heart over and over and over and she knew that this was the bigger thing that she was being called to do. “I highly recommend if you find something you are kind of interested in or concerned about, do really diligent research.” - Brandi Voth When you discover something that you are passionate about, don’t rely on YouTube videos or social media research, find the organizations that are boots on the ground working in that area. Find all of the things there are to read, to watch, and any meetings to attend. You can help so many more people by using your unique gifts, talents,So, and strengths and create something that’s even bigger than yourself. The thing that people sometimes miss is they want to do something so big that they freeze on not knowing how to take action. It doesn’t happen overnight, but things happen by just taking a single step and then taking another step. The key is every single day, just taking a step forward and taking action. And even if you don’t know if it’s the right direction, take action on something. If it is the wrong direction, make a course correction, turn around and analyze. Let’s say you’ve got three forks, like three directions to go. If you choose right, it may work out, it may not. Don’t continue going right because you're going to end up in the opposite direction of where you need to be. Turn around and go straight. Straight might not be the right direction either, but the willingness to try will be your success. Success does not come without pitfalls, but the lessons learned from going the wrong direction helps you when going the right direction to be able to move faster along the path. Every single piece is a part of your journey, every piece a stepping stone. You’ve learned something, you’ve grown stronger. Every single piece, the good, the bad, the ugly, the struggles, that is the journey that was laid out for you to walk. “Take the skills and the things that you learned from building a network marketing business, and apply it to the thing that you’re really passionate about .” - Brooke Elder. If you would like to connect with Brandi Voth you can find her on Instagram, Facebook, and The Power Project Podcast. Brandi has also written a book, The Power Project, A Journey of Purpose, which is her personal journey and passion to create a social enterprise hat company to employ trafficked survivors. It also provides tangible steps for the reader to take their own purpose journey. You can also find all the things Brandi is doing at the-powerproject.com. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
It's all about the Journey, not the destination “Keep going, keep doing, keep taking action because it’s that little imperfect action every single day that’s going to make the difference.” Brooke Elder Today is episode 109 and we will be talking about how you can really enjoy the journey. “It’s all about the journey and not the destination” is a commonly used phrase in the network marketing business, but we don’t really live it like we should because people, in general, don’t really know what that means. Finding joy in the journey really IS a journey! Another way that you can say it is fall in love with the process. This is something, especially in the times we are living in now, with the unknown and challenges we face, that it really is about the process, the journey. It’s more about becoming the person that we become rather than the destination that we hit. “All goals are our self-defined guidelines” - Brooke Elder. How many of you have set a goal for yourself and then you didn’t hit it? What happens to us sometimes is it makes us spiral, it makes us start thinking that we are not good enough or that we can’t do this network marketing thing. Instead of looking at not accomplishing your goal, think about what you can change, what can you do to make it better. There may be things that are happening in your life or in the world that attributed to you not being able to reach your goal. This is what finding joy in the journey and falling in love with the process really is. Most of the time things don’t happen the way we exactly think that they will. Sometimes they do and we get lucky, but the majority of the time, they don’t. Every experience and everything that we are going through, all of those things are designed to help us become the best version of ourselves. Everything that happens is just an experience. That’s it. We get to choose with our emotions what kind of emotion that we are going to put on that situation. We can compare ourselves with others, start putting ourselves down, and feeling like we are not good enough. Here’s the opposite way to look at it. Everything that happens is just data. That’s all it is. Evaluate the situation and take the opportunity to learn. What can you tweak to make it better the next time? That’s the way of looking at things like data. “Falling in love with the process means that we don’t let all of the outside forces define who we truly are inside.” - Brooke Elder. That’s what finding joy in the journey is all about. Everyone has something that they need to learn. Life doesn’t come to an end if you do something that is imperfect. Stop procrastinating and take action, enjoy the journey! Let us be your cheerleader and encourage you with the things you may be a little scared or hesitant to do by joining us in our Authentic Influencer Marketing Facebook Group. You have amazing gifts and strengths and people are waiting for you to share your joy in the journey!!! How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
How to Build Connections and Increase Your Sales “The way we [companies] are teaching [represenatives] how to build a network marketing business, is absolutely backward.” Brooke Elder Today, we’re talking about how you can create connections to increase sales. This concept is something that a lot of people are interested in more about. There’s a big difference between connecting with you and connecting with your network marketing company. In this episode, we’ll discuss the differences between the ways your company may be teaching you to build connections, and how you should actually be doing it. Lots of network marketing companies want buyers to fall in love with the company. So, they pitch company agendas. Some of these agendas include highlighting the fact they are debt-free or how they give back to the community. They want buyers to feel connected to the company, so they continue to buy their products. Then, when buyers purchase products from you, they make a connection to the company and you. However, for most social marketers, this way of building connections is backward. It makes sense that companies want to create connections with buyers, yet if you're going to be successful, you need to develop personal relationships with buyers first, so they don't just go to someone else. “If you build a connection first, then lead them to a product and company, you will be so much more successful because they will be connected to you.” - Brooke Elder At Social Tenacity, we teach you how to build your business around you, not your company. You have unique strengths, gifts, and talents that will allow you to connect with other people on a deeper level. Not only that, but you also have experiences that will enable you to relate with other people too. How many times do you have a great client or customer who buys a ton a product from you? It leaves you thinking that they will continue to be loyal customers, yet when they purchase the product again, they use someone else. The lack of consistent interaction results because they haven’t made a personal connection with you. When you build connections and relationships first, this creates a know, like, and trust factor that keeps customers or clients coming back. Once they are connected to you, then they will build a connection to a product and company. When you really care about your customers, you share your stories, and it continues to build further connections. Then, when you market your products or opportunity, customers are more inclined to try it, which increases sales. “We build connections with our audience, which creates that know, like, and trust factor.” - Brooke Elder If you want to increase sales, then create more opportunities to connect with others. Stories are a great way to build associations with people because they are often more relatable. When people can relate to you, this often makes the most significant difference. When you share stories on Facebook or through Instagram stories, it helps connect you to your audience and encourages them to continue using your services. This results in increased sales because they will continue to buy into your products or opportunity. Today, start thinking about how you can connect with your audience more. Make a list of stories that illustrate how your product helped you. Then, think about how those stories could potentially help others. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Brooke Elder is the founder of Social Tenacity. After being in the Network Marketing arena for 10 years, she started her business in 2015 after seeing such a need in Networking Marketing for a leader to show network marketers how to market online without being "spammy weirdos". In order to be a successful Network Marketing professional you don't need to pretend to be someone you're not, authenticity will and can be your driving force to create momentum and a business that is authentically you. Brooke has began a movement of Authentic Influencers who believe that you can use your gifts, talents and strengths to build your business.TAKEAWAYS:Brooke says that a morning routine changed her life. One of her most impactful activities in her morning routine is reading a list of accomplishments, mindset, and/or activities as if she's already accomplished them. What that has done is helped her to step into that role easier, with more clarity, and stay in that role to become a better version of herself.Brooke also uses visualizations to get clear on what she wants to welcome into her life. She finds the more specific she in what she wants, the more likely it is to happen. It took some trial and error for Brooke to figure out a schedule for her family, their homeschool, and her business and team. But once she landed on a schedule that took into consideration everyone and their unique needs, she started to see some massive momentum.RESOURCES:Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode187Download Brooke's favorite app, Gratitude 365: https://365gratitudejournal.comAuthentic Influencers Podcast: https://socialtenacity.com/all-podcastsThe Magic Morning Method Handbook: www.socialtenacity.com/magicmorningDownload the 33 Places to Promote Your Lead Magnet Guide: https://bit.ly/leadgen33waysCONNECT WITH ME:Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunityFollow me on Facebook: www.facebook.com/allisonhardy2015Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_Find me on Pinterest: www.pinterest.com/allison_hardy_ARE YOU A FAN OF THE PODCAST?If you loved today's episode I'd love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!Music courtesy of www.bensound.com
Joining me today is someone I have a lot in common with. Previous experience as elementary school teachers? CHECK. Years of successful Network Marketing experience? CHECK. Adapting those lessons and tools to help other women? CHECK CHECK! Clearly, I quickly became a raving fan of Brooke Elder. As the CEO of Social Tenacity, this mom of four—who homeschools no less—pivoted into her own zone of genius after 11 successful years in Network Marketing to help other women soar to the top. Riding the wave of internet marketing and social media… before there was barely a wave to ride… Brooke realized the blueprint she had designed for her own team could help tens of thousands. So she did. The post EP27: Building an Authentic Brand For Your Network Marketing Business with Brooke Elder appeared first on The Network Marketing Mindset.
In this episode, I talk with Brooke Elder. Brooke is the owner of Social Tenacity, a company that helps Network Marketing Leaders To Train Their Teams And Sell Through Influence. Before starting Social Tenacity, Brooke worked as an elementary school teacher, but decided to take the leap when she realized she couldn't be the mom she wanted to be and teach at the same time. She took the leap into full-time consulting, working with bloggers, business owners, and network marketers to uplevel their marketing strategies. She's now built a 7 figure business based in what she calls an “arrows out” culture that focuses more on giving than receiving. In this episode we talk about starting a business as an introvert, upleveling your self-care and well-being, and how to stay optimistic and focused on opportunities in times of instability. You can find Brook here: www.socialtenacity.com www.brookeelder.com www.facebook.com/socialtenacity www.instagram.com/socialtenacity Learn more about the podcast here: www.ElevatePodcast.co Learn more about Hayden Humphrey here: www.HaydenHumphrey.com
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