Podcast appearances and mentions of Barton F Graf

Edited highlights of our full conversation. This week's guest is Gerry Graf. He's the co-founder of Slap Global. They describe themselves as a business accelerator fueled by creativity. Gerry is best known as the founder of Barton F. Graf 9000 - which he built into one of the most acclaimed advertising agencies in America. Business Insider named Gerry “The Most Creative Man in Advertising”. Newsweek called him one of the “New Don Drapers”. PBS featured Barton as one of the new innovative shops in “The Real Mad Men of Madison Ave”. Forbes named Barton one of the 14 Most Influential Agencies in America. Fast Company named Barton one of the Most Innovative Advertising Agencies and Gerry one of the 100 Most Creative People in Business. And AdAge included Barton in their A-List issue 8 out of 9 years and named Gerry one of the 50 “biggest and best thinkers and doers from 20 years of advertising and consumer culture.” Despite all of this, the company closed after ten years. Success and failure are cousins. So are risk and fear. You can't have one without the other. How we see them and what we learn from them shape the course of our lives. In a pre-pandemic world, a lot of leaders got their titles as a rite of passage or a reward for longevity. They weren't leaders at all. They were in the right place at the right time, and the playbook they used was well thumbed and easy to follow. We're living in a time in which the rules are different. Many of them no longer exist. And yet so many leaders are still trying to turn the clock back to 2019. Most of the references are about returning. But the winners will be those who re-imagine. Human beings, by nature, are creatures of habit and risk adverse. And the status quo is a compelling drug. But leadership has always been about looking ahead. About telling a story, building trust and keeping people moving forward. There's risk involved in all of that. You might be wrong. It might not work. Which is when leaders step forward and try again. Which, when you think of it, sums up the entire history of human evolution. What story do you want to write?

This week's guest is Gerry Graf. He's the co-founder of Slap Global. They describe themselves as a business accelerator fueled by creativity. Gerry is best known as the founder of Barton F. Graf 9000 - which he built into one of the most acclaimed advertising agencies in America. Business Insider named Gerry “The Most Creative Man in Advertising”. Newsweek called him one of the “New Don Drapers”. PBS featured Barton as one of the new innovative shops in “The Real Mad Men of Madison Ave”. Forbes named Barton one of the 14 Most Influential Agencies in America. Fast Company named Barton one of the Most Innovative Advertising Agencies and Gerry one of the 100 Most Creative People in Business. And AdAge included Barton in their A-List issue 8 out of 9 years and named Gerry one of the 50 “biggest and best thinkers and doers from 20 years of advertising and consumer culture.” Despite all of this, the company closed after ten years. Success and failure are cousins. So are risk and fear. You can't have one without the other. How we see them and what we learn from them shape the course of our lives. In a pre-pandemic world, a lot of leaders got their titles as a rite of passage or a reward for longevity. They weren't leaders at all. They were in the right place at the right time, and the playbook they used was well thumbed and easy to follow. We're living in a time in which the rules are different. Many of them no longer exist. And yet so many leaders are still trying to turn the clock back to 2019. Most of the references are about returning. But the winners will be those who re-imagine. Human beings, by nature, are creatures of habit and risk adverse. And the status quo is a compelling drug. But leadership has always been about looking ahead. About telling a story, building trust and keeping people moving forward. There's risk involved in all of that. You might be wrong. It might not work. Which is when leaders step forward and try again. Which, when you think of it, sums up the entire history of human evolution. What story do you want to write?

Welcome Adnerds. Today you'll hear host Tom Christmann's conversation with Jeff Benjamin, Chief Creative Officer at Tombras. Tombras is one of the top independent agencies in North America, headquartered in Knoxville Tennessee, with offices in New York, Atlanta, Charlotte and DC.   Jeff Benjamin has been at the forefront of digital creative innovation at agencies like Goodby, Crispin Porter Bogusky, JWT and Barton F. Graf. He continues that at Tombras with The MoonPie MoonMate—a virtual roommate that ran on Alexa and Google Home that kept people company while quarantining alone. And paid you rent in the form of MoonPies. (Yum!)   Jeff and I talk about how he found advertising at a computer lab in college, his start at the first digital ad agency in Connecticut and how to be the “digital guy” in a traditional world. It's a fascinating and long conversation. I didn't want to cut a word.   Hey, please subscribe to our show wherever you listen and if you could leave a review, it would really help us reach more #adnerds. Theme music: Ross Hopman - duotoneaudio.com.

“There is always a big gap between who we think our customers are and who they actually are.” Dean McBeth is managing partner and co-founder of Shepherd, an upstart consulting firm focused on customer-first strategies. He and his team help brands grow and bring companies closer to their customers. Dean – who is also an award-winning strategist and creative, a teacher, and a nationally sought-after speaker in the marketing and advertising industry – understands that it is the relationship between a business and its customers that creates meaningful products, experiences, and communications. Dean’s work is taught today at every major communication school in the country, and over the course of his career, he has held senior positions with some of the biggest agencies in the world, including numerous senior executive posts at the likes of Wieden+Kennedy, Barton F. Graf (BFG), Ketchum, Circuit of the Americas (COTA), and Crispin, Porter +Bogusky (CP+B). Listen & Learn: Affinity scores and cultivating your tribes to better understand buyer intent. How to use your core audiences to gain insight, develop new tribes, and increase revenue. The importance of cultivating the human insight. Tribal Marketing strategies that drive acquisition. How to find the sweet spot of sub-cultures that make up your satellites of influence. Mapping out your “satellites of influence.” TO LEARN MORE ABOUT SHEPHERD, CLICK HERE. TO FIND DEAN MCBETH ON LINKEDIN, CLICK HERE.  

After Zack spent an inspiring weekend at Phoenix Design Week, the salad boys come together to discuss the state of the ad industry. Inspired by an opinion piece from Leo Premutico, Chief Creative Officer and Co-Founder of Johannes Leonardo, this episode outlines how advertising got to where it is today and offers suggestions on where to go next. But first, the boys respectfully pay homage to one of the greats, Barton F. Graf, who held a funeral for themselves last week. As always, thank you so much for listening in! Make sure to come back next Tuesday for another edition of our Bite-Sized Takes on the latest work from the industry. Also, please remember to follow us on social @salad_podcast and know that our opinions and views expressed in this show are not representative of those of our employers. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message

Chick-fil-A ignited an all out war between some of America's finest chicken sandwich purveyors and Popeye's came out of it with a lot of free press about their new chicken sandwich. Additionally while ad agency Barton F. Graf may soon be gone, it's work and spirit will not be forgotten. Trent and Zack share their thoughts on the sad situation and reflect on some of their favorite moments from BFG founder Gerry Graf. Check out his classic "apology" video here. Thanks for listening in today, make sure to subscribe to our show on the very streaming platform you're using right now! And if you're feeling a lil bold, check us out on Instagram and Twitter @salad_podcast. As always, the views and opinions expressed on our show do not necessarily reflect those of our wonderful employers. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message

On this week's edition we talk about the closing of independent advertising Barton F. Graf, what it means for creative shops and the industry at large. Plus a mid-year brand check. From legacies like AB InBev to startups like Away, which brands are standing out.  This week’s panel is: Kimeko McCoy, Adweek social editor Ann-Marie Alcántara, Adweek retail reporter David Griner, Adweek creative and innovation editor

Zoe Kessler, Creative Director at Barton F. Graf (at the time of recording*), joins us to talk about embracing what makes you different in the industry. Hear about how to make the most of your job even if it's not your ideal position, why we should grill the person interviewing us, working with other agencies on the pro bono campaign Donate:60, and learning to accept recognition as a female creative. *Note - since we recorded this episode, Zoe has moved on from Barton F. Graf. If you're in the Portland area, RSVP for Friday's Double Back event at Wieden+Kennedy, hosted in collaboration with FIR Northwest.

Scott was joined by one of the world's foremost creatives – Jeff Benjamin, ECD at New York based agency Barton F. Graf and former Chief Creative Officer at JWT North America. We covered everything from how he uses sound in advertising spots, to functional sounds, and got a peek into his bag of sonic surprises. […] The post Live from Advertising Week: Creativity and Sound With Jeff Benjamin appeared first on The Sonic Truth.

Gerry Graf is the chief creative officer and a founder at creative agency Barton F. Graf, who’s worked at major creative shops like Goodby Silverstein & Partners, BBDO and Saatchi & Saatchi. On this episode of Starting Out, Graf discusses how rejection — a fact of life in advertising — has marked his career and more.

Few advertising creatives know the game of Super Bowl advertising better than Gerry Graf. The founder and chief creative officer of Barton F. Graf has made more than 10 spots for the Big Game over the years. Ahead of Sunday's Super Bowl LII, Adweek's Tim Nudd sat down with Gerry to hear some of his war stories, tips for making a great spot, and some of his favorite Super Bowl ads ever. See acast.com/privacy for privacy and opt-out information.

Long form? Short form? Molly Wilkof and Zoe Kessler are two of today's best at both, creating the ultra-brief "Yes Good" tagline for Emerald Nuts and a compelling new narrative campaign for dating app Hinge. This week, the creative duo from agency Barton F. Graf joins the Adweek team to talk about the challenges and rewards of modern storytelling in marketing. And, of course, we'll catch you up on the week's news and ads worth watching. Timestamps: 2:05: JWT's ex-CEO reappears in a new role amid an ongoing discrimination lawsuit. | 9:00: Nielsen is finally measuring Netflix, but the streaming giant is not pleased. | 15:15: Burger King takes on bullying. | 22:30: Will Ferrell indulges in too much screen time at dinner. | 29:40: Molly Wilkof and Zoe Kessler share their secrets for modern storytelling.    See acast.com/privacy for privacy and opt-out information.

The podcast that asks the world's top advertising professionals how they got started in the business. Hosted by Tom Christmann, CCO of DiMassimo Goldstein, an inspiring action agency in New York City. This week on “The A-List” podcast, host and chief creative officer of DiMassimo Goldstein Tom Christmann chats with the one and only Gerry Graf, founder and chief creative officer of Barton F. Graf. Before starting his own agency, Graf spent the better half of two decades making award-winning creative for some of the most well-respected agencies in the world, such as Goodby Silverstein and Partners, BBDO, TBWA/Chiat Day, and Saatchi among others. For his outstanding work, Business Insider would later label him “The Most Creative Man in Advertising”. Tune in as Gerry tells Tom all about his time writing for the “SNL of Notre Dame”, hunting rats in Venice Beach, the importance of making your own opportunities and why creativity is valued more today than ever. Full episode and show notes below! Show Notes • [0:00 – 1:42] Intro • [1:43 – 4:56] Tom and Gerry's past at BBDO and what it was like growing up in Lexington, MA • [4:57 – 7:30] Going pre-med to Notre Dame • [7:31 – 13:07] Writing for the Keenan Revue – the SNL of Notre Dame • [13:08 – 14:23] Post Notre Dame life and hunting rats in Venice Beach for six months • [14:24 – 17:15] Hating life as a stockbroker for two years in Boston • [17:15 – 22:03] Gery's first portfolio, getting denied from agencies, and the introduction of Ken Fitzgerald • [22:04 – 25:48] Being offered a job at Saatchi & Saatchi while on a payphone in Grand Central • [25:49 – 27:13] The walk of shame • [27:14 – 29:22] Emulating Cliff Freeman • [29:23 – 37:50] Gerry's “pull the rug” copywriting trick and getting his big break on Snickers while at BBDO • [37:51 – 44:54] Working at Goodby and finally Reuniting with Ken Fitzgerald after over a decade • [44:55 –50:25] Making your own opportunities, asking the right questions and not giving up • [50:26 – 52:43] Selling and maintaining a good idea [52:44 – 57: 42] Getting in the industry today and valuing creativity [57:43 – 58:57] Outro “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.

The five-time Ad Age Creativity 50 All-Star shares his thoughts on fighting for great work, "those twenty people," and the itch to create.