Podcasts about goodby silverstein

This week on Own It, we're talking to Laura Petruccelli from nice&frank. She co-founded that firm in 2022 after a long stint with Goodby Silverstein and has quickly guided nice&frank to an AdAge Newcomer Agency of the Year honor.  Laura is a creative through and through. Her father was a commercial photographer, so she grew up around art directors and copywriters. She even started a cartoon business as a child. Her background and journey are so very interesting.  We had so much fun listening to her story and her thoughts on closing the gender gap in agency ownership.  You can find links to Laura Petruccelli's LinkedIn profile and the nice&frank agency website in our show notes at untilyouownit.com.  If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

In this episode of Spikes Excitement Talks, Gordon sits down with Rob Bagot, founder of Story Machine and former Global Chief Creative Officer at McCann. With a career spanning some of the most legendary agencies—including Goodby Silverstein & Partners, Ogilvy, and Hill Holliday—Rob shares his incredible journey through the world of advertising, from writing for Apple at BBDO to leading creative for global brands.They discuss the power of curiosity, the lessons Rob learned from working with industry icons like Jeff Goodby, and why great advertising starts with getting inside people's heads. Rob also reflects on the changing role of creativity, the future of AI-driven storytelling, and why he believes advertising should be a humanist profession that adds meaning to people's lives.Tune in for an unfiltered, insightful conversation about the craft of advertising, the evolution of brand storytelling, and why staying curious is the secret to staying great.

This week, I talk with Bonnie Wan, a trailblazing strategist who spent 30 years in advertising, eventually becoming a partner and Head of Brand Strategy at Goodby Silverstein & Partners. She earned Ad Age's Chief Strategy Officer of the Year award, but perhaps her most impactful work is The Life Brief—a tool she developed to transform her own life, which became the foundation of her book. We explore Bonnie's remarkable journey—from immigrating from Taiwan and overcoming bullying and abuse to rising to the top of her field. We also dive into the power of brand storytelling as a force for good, including a national campaign she led to prevent child pornography online. Finally, we discuss Bonnie's current career transition and what it means to embrace change as a lifelong practice. If you've ever questioned your path or felt trapped by your success, Bonnie's story will challenge and inspire you. Let's get to it! In this episode: (00:00) - Intro (04:01) - Bonnie discovers her dark sense of humor (07:34) - Wanting to belong (14:23) - Confronting difficult childhood memories as an adult (20:03) - The power of storytelling and writing (24:31) - Why is practice so important? (28:33) - "I am committed to" vs "I am a commitment to" (33:53) - Somatic sensory experience (39:36) - What is worth wanting? (47:47) - Where lasting change comes from (53:31) - How a moment of vulnerability redefined Bonnie's leadership (01:04:35) - Pay gaps and gender bias  (01:12:22) - How Bonnie became a strategist (01:16:58) - The most meaningful ad campaign that Bonnie has worked on  (01:23:55) - That moment Bonnie found out she was being made a partner (01:29:05) - How Bonnie knew it was time to move on (01:30:17) - The shift from career to vocation (01:34:24) - Bonnie's most beautiful future (01:35:53) - Who Bonnie is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Cheetos had marketed to families for decades. But growth and household penetration declined over time. Their shift from “Families & Fun” to "Rejuveniles" allowed the brand to turn what was perceived by parents as a product negative (messy Cheetos-covered fingertips on kids) into a product feature embraced by teens and young adults. For this 2024 Effie-winning campaign, we're joined by Flavia Simoes of Cheetos and Jacob Sperla of Goodby Silverstein & Partners.  Thanks to Effie Worldwide and the Master of Advertising Effectiveness (MAE) program for their commitment to effective work and to our show.

Send us a Text Message.In this lively episode of the Remotely One podcast, hosts Rick Haney and Kaleem Clarkson chat with Sacha Connor, founder of Virtual Work Insider and a seasoned expert in remote work. Get ready for some valuable insights as Sacha takes us through her professional journey, marked by her pioneering role in remote work long before it became mainstream. Her story, deeply influenced by her Philadelphia roots, is one of resilience, innovation, and a commitment to redefining work in a distributed environment.Sacha's career took off in brand marketing after she graduated from Lehigh University. She worked at various advertising agencies, including the prestigious Goodby Silverstein & Partners in San Francisco. But her desire to get closer to the products she was marketing led her to The Clorox Company in Oakland, California, where she managed iconic brands like Hidden Valley Ranch, Kingsford Charcoal, and Brita Water Filters!A pivotal moment came when Sacha decided to relocate to Philadelphia after the birth of her first child. Not wanting to leave her role at Clorox, she boldly asked to work remotely from the opposite coast—a groundbreaking idea in 2010, long before remote work was widely accepted. Clorox agreed but with significant caveats. However, despite these limitations, Sacha embraced the challenge and became one of the early pioneers of remote work, navigating the steep learning curve during a time when the tools and technologies we now take for granted were still in their infancy.As Sacha's remote work experiment at Clorox evolved, she effectively led distributed hybrid teams. Initially, the company viewed her remote work arrangement as a temporary experiment with strict boundaries. Still, Sacha's success eventually paved the way for a broader acceptance of remote work within the company.Turning 40 became another turning point in Sacha's life. Contemplating the next stage of her career, she decided to establish Virtual Work Insider. Virtual Work Insider offers training programs aimed at developing virtual leadership skills and equipping leaders with the tools they need to manage hybrid, remote, or geographically distributed teams.They also assist organizations in developing "team working agreements" or "team charters," which are foundational documents that clearly define how teams will operate in a distributed work environment. These agreements cover aspects like meeting times, communication norms, and how to accommodate team members in different time zones, helping to overcome some of the challenges that come with flexible work arrangements.Sacha's experiences and insights provide a valuable perspective on the ongoing evolution of work in a post-pandemic world. As companies continue to navigate the complexities of hybrid work, clear communication, effective coordination, and strong leadership skills are becoming more critical than ever. Through Virtual Work Insider, Sacha is helping shape the future of work by providing the tools and training necessary for teams to thrive, no matter where they are located!Learn more about Sacha:Sacha on LinkedIn: https://www.linkedin.com/in/sachaconnor/  Learn more about Virtual Work Insider's training programs and speaking engagements: https://virtualworkinsider.com/

Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma and Biotech world.Mountain Dew introduced the Mountain Dude character in a new campaign called "Do the Dew" created by Goodby Silverstein & Partners. The campaign features a stylish brand character and encourages consumers to get active. Amazon released a back-to-school ad promoting savings, Heinz launched a campaign inspired by superheroes for their condiments, and Kraft Heinz named former Pepsi marketer Todd Kaplan as their North America CMO. Hershey also handed US media duties to Publicis. Industries are adopting the media network model to replicate the success of companies like Amazon and Walmart. Additionally, America's most trusted brands like Nvidia, Sony, and Adidas are discussed in a sponsored content piece. Other trending topics include Havas agencies losing B Corp status, Google accused of misleading consumers, the WNBA securing lucrative media rights deals, and Meta in talks to buy a stake in eyewear giant EssilorLuxottica.Transitioning to the world of biotech, Revolution Medicines is advancing its cancer drug, a ras inhibitor, to phase 3 trials after demonstrating tumor reduction in pancreatic cancer patients. The drug showed promising results but also had high rates of side effects like rash and nausea. Roche's obesity pill showed significant weight loss in a small study, while Gilead's Chief Medical Officer is set to depart next year. The biotech industry in 2024 is seeing progress in gene editing, mRNA, and cell therapies, offering optimism for the future of medicine. Caribou is cutting its workforce, Sionna is exploring abandoned cystic fibrosis drugs from AbbVie, and the industry is focusing on successful commercialization strategies. Overall, the industry is evolving with new treatments and developments shaping the landscape of biotech and pharma.Shifting gears to healthcare news, the House Committee has urged the FDA to suspend the lab-developed test rule, citing concerns about potential alterations to the United States' laboratory testing infrastructure. Steward executives received significant compensation before the company declared bankruptcy, and UnitedHealth's cyberattack response costs are expected to exceed $2.3 billion this year. Senators have introduced bipartisan healthcare cybersecurity legislation, while a Chicago children's hospital faces class action lawsuits after a cyberattack. Branded calling is highlighted as a way to increase patient answer rates, and AI is showcased as a tool to address healthcare challenges. Overall, the healthcare industry is facing various challenges related to cybersecurity, financial pressures, and patient care.In the realm of pharmaceuticals, Boehringer Ingelheim has partnered with GoodRx to offer its Humira biosimilar at a 92% discount. This move is aimed at capitalizing on Humira's decreasing market share. Artiva Biotherapeutics has announced an upsized IPO of $167 million to support the development of its therapy for systemic lupus erythematosus. George Church's startup has raised $60 million for its investigational therapy for gout, while Aveo's Fotivda combination therapy did not meet its primary efficacy endpoint in a phase III study. Invitro Cell Research is also working on preventive and regenerative medicine to help people live healthier lives. Other news includes the FDA rejecting Orexo's opioid overdose drug and granting a third indication for Phathom's Voquezna. Pfizer's once-daily weight loss pill and ongoing disputes over CRISPR patents are also highlighted.That's all for today's episode of Pharma and Biotech daily. Stay informed and have a great day!

What if you could have a conversation with Salvador Dalí? Now you can…with the A.I. version of Dalí! To celebrate the 100th anniversary of Surrealism, we have a special Creativity Squared episode for you today with none other than the legendary Surrealist artist, Salvador Dalí…or rather, the A.I.-reimagined Dalí! The artist famously wrote, “If someday I may die, though it is unlikely, I hope the people in the cafes will say, ‘Dalí has died, but not entirely.'”   The Dalí Museum in St. Petersburg, Florida is one of the most innovative museums in the world. Today, the museum is unveiling its latest project bringing Salvador Dalí back to life through artificial intelligence called “Ask Dalí.” This custom-built chatbot is trained on Dalí's writings and voice so museumgoers can interact directly with the artist through a Surrealist lobster telephone.  To add color and context to this conversation, we also have Martin Pagh Ludvigsen joining us. Martin was on a SXSW panel called, “Salvador Dalí, AI, and The Future of Creativity.” “Ask Dalí” was demoed on stage where host Helen Todd asked if Dalí would be a guest on Creativity Squared!   Martin is a Creative Technologist, A.I. Director, and head of Labs at Goodby, Silverstein & Partners. Originally from Denmark, Martin holds degrees in Computer Science and Theater Science, where his creative journey started by moving his body on stages and then by moving pixels on screens. Martin uses cutting-edge tech to tell stories for brands and has directed award-winning work globally. Like many others, Martin likes to tinker and break things. But unlike most, he also likes putting them back together in new and unexpected ways. The Dalí Museum is a client of Goodby, Silverstein & Partners, and Martin was instrumental in bringing “Ask Dalí” to life. You'll learn more about this project and the museum's other groundbreaking work using VR, synthetic media, and OpenAI's DALL-E in their exhibitions. And yes, you'll also get to hear Dalí answer questions at the intersection of A.I. and creativity on today's show, including the one “he” recommended on stage at SXSW.  What is Dalí's answer to the question, "How can the cold, calculated precision of artificial intelligence be melted into the surreal, liquid dreams of human creativity?" Listen in to find out! EP SHOW NOTES: https://creativitysquared.com/podcast/ep44-salvador-dali-expand-your-mind-on-immortality-art-and-a-i/   JOIN CREATIVITY SQUARED Sign up for our free weekly newsletter: https://creativitysquared.com/newsletter  Become a premium member: https://creativitysquared.com/supporters  SUBSCRIBE Subscribe on your favorite podcast platform: https://creativitysquared.com Subscribe for more videos: https://youtube.com/@creativity_squared/?sub_confirmation=1 CONNECT with C^2 https://instagram.com/creativitysquaredpodcast https://facebook.com/CreativitySquaredPodcast https://giphy.com/channel/CreativitySquared https://tumblr.com/blog/creativitysquared https://tiktok.com/@creativitysquaredpodcast #CreativitySquared CONNECT with Helen Todd, the human behind C^2 https://instagram.com/helenstravels https://twitter.com/helenstravels https://linkedin.com/in/helentodd https://pinterest.com/helentodd Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform.  Because it's important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations. This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com. Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com. 

Want to know where all the "Women with Cool Jobs" gather? I am introducing Bonus "Events" episodes that share about  incredible events where "Women with Cool Jobs" are gathering, learning, supporting each other, and creating the changes we wish to see in the world.These events are created with intention, creativity, high vibes and women's empowerment in mind!In this Events episode, you'll hear about Julie's experience at the Hype Women Fairway Soirée by #HypeWomen Founder Erin Gallagher and Jessica Clifton. Erin is an absolute rockstar when it comes to supporting and empowering women through her words and actions. She brings her Hype Women Fairway events to cities across the United States.On Tuesday, March 12th, 2024, Julie attended The Hype Women Fairway Soirée at SXSW in Austin, TX, with more than 100 powerhouse women.  It included a lot of opportunities to mix and mingle with the incredible women there, an awesome keynote from Erin, and a great panel of guest speakers, including:Bonnie Wan, Best-selling author of “The Life Brief,” Partner + Head of Brand Strategy at Goodby Silverstein & Partners Stephanie Nadi Olson, Founder and Chair of We Are RosieFalguni L., award-winning producer and Exec at VICE MediaThis was a private, invite-only event for women committed to honoring their highest value; shaking off societal standards; and hyping women. Erin says...Individually, we make a breeze.Collectively, we create a *her*icane.Verdict: If you have the opportunity to attend a Hype Women Fairway event, get yourself in the room! Julie met a diverse group of dynamic women with cool jobs from many different industries who ranged from entrepreneurs to corporate executives.  Event & Contact InfoErin Gallagher LinkedInElla For All (The Fairway Dinners)------------------------------------------------------------------------------------------ I absolutely LOVE being the host and producer of "Women with Cool Jobs", where I interview women who have unique, trailblazing, and innovative careers. It has been such a blessing to share stories of incredible, inspiring women since I started in 2020. If you have benefitted from this work, or simply appreciate that I do it, please consider buying me a $5 coffee. ☕️ https://www.buymeacoffee.com/julieberman Thank you so much for supporting me -- whether by sharing an episode with a friend, attending a LIVE WWCJ event in Phoenix, connecting with me on Instagram @womencooljobs or LinkedIn, sending me a note on my website (www.womenwithcooljobs.com), or by buying me a coffee! It all means so much.

Imagine spending a career helping brands figure out who they were only to wake up one day in a panic wondering who you were?  Bonnie Wan, a powerhouse in the brand strategy world, experienced just this. While she has made a living  molding narratives for Pepsi, BMW, and California Milk Processor Board ‘Got Milk?', more recently she found herself in need of locking in her own powerful narrative. Hence, “The Life Brief” was born. Now? Her bestselling book, ‘The Life Brief', derived from her experience aligning iconic brands with their core values, helps those who are willing achieve greater clarity, creativity and courage.  In this lively conversation with Ryan, we learn how Bonnie is helping people realize they cannot have it all; but they can have all that matters.

About This EpisodeHave you ever felt like your true self is hidden beneath layers of expectation and convention? Bonnie Wan, an author, speaker and branding strategy expert, opens up about her transformative journey overcoming these pressures to find her own path in confidence and leadership. Her story will inspire you to embrace your authentic self and make the bold moves that resonate with your deepest truths. This episode isn't just about the daring leaps we take; it's about the quiet courage to align our actions with our innermost desires, a theme emphasized through the powerful concept behind her new book, The Life Brief. As Bonnie illustrates, this creative tool can clarify our intentions and guide our lives with purpose. She elaborates on how, like a creative brief used in brand strategy, a life brief can help distill our intentions and desires, ultimately guiding our decision-making and action-taking. Bonnie shares her professional and personal experiences in this, from navigating relationships to finding a new community, exemplifying the spirit of those who not only pursue boldness but ignite it in others. Tune in and let your own journey of boldness begin. About Bonnie WanBonnie Wan is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from an agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow's Goop, Jane Goodall's Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google, Change.org, and more. Additional ResourcesWebsite: www.thelifebrief.comBuy Her New Book, The Life BriefLinkedIn: @BonnieWanInstagram: @bonniewanofficial

What happens when a personal crisis transforms into a groundbreaking practice that spans a decade?For Bonnie Wan, the answer was a book. How lucky for us!Bonnie is a renowned and awarded Brand Strategist and Partner at Goodby Silverstein & Partners. And despite her accolades, she battled imposter syndrome and doubted whether she was married to the right man as she struggled to meet the demands of her busy life. In our conversation with Bonnie, we invite you to listen in on her very relatable story of going from feeling stuck in the throes of life's challenges to knowing who she is and what she wants.In just ten minutes a day, Bonnie was able to distill what she was learning into a very accessible book that gets the essence of what it means to live a life of true “self-centerdness,” as in living in service to ourselves.And now this book—her first—is a bestseller.Talk about inspiring.Dive into Bonnie's bookbound journey as she learned how to transform crisis into clarity and mine self-doubt, strategically.You won't want to miss this one.For more insights and stories like Bonnie's, subscribe to Bookbound and connect with our hosts, Fran Hauser and Bethany Saltman at bookboundpodcast.com.Resources: Connect with Bonnie The Life Brief by Bonnie WanApply for Fran & Bethany's Spring 2024 BOOKBOUND Accelerator here.Produced by Share Your Genius

Bonnie Wan is the head of the brand strategy at Goodby Silverstein & Partners and the author of The Life Brief.It's hard to know what you really want in life, and even harder to know where to begin once you've decided. Thankfully, Bonnie has taken everything she has learned from creating strategic briefs for some of the best-known brands in the world, and translated it into a process to help you do the same for your life.During this conversation, expect to learn: • What your life can look like once you start living by design• How to uncover what you actually WANT from life, rather than living out your days on autopilot • What we can learn from the worlds of advertising and brand strategy when it comes to shaping our own lives• The three steps Bonnie recommends to create your own life briefsAnd so much more.--Bonnie Wan:Buy Bonnie's brand new book, The Life Brief, here: https://www.amazon.co.uk/Life-Brief-Creative-Practice-Courageous-ebook/dp/B0B3SWP4JGFollow Bonnie on Instagram: https://www.instagram.com/bonniewanofficial/ --Sean Spooner:Follow Sean Spooner on Instagram: https://www.instagram.com/spoonersean/Join my weekly newsletter: https://www.seanspooner.co.uk/ Hosted on Acast. See acast.com/privacy for more information.

Welcome Bonne Wan. Bonnie worked with some of the most creative agencies in the world including Chiat, Hal Riney, and FCB. She is now a Partner and Head of Brand Strategy for Goodby Silverstein, and was Chief Strategy Officer of the Year in 2022 for Ad Age. On January 16th, she officially became an author with her new book, The Life Brief, A Playbook for No-Regrets Living. Enjoy!

View This Week's Show NotesStart Your 14-Day Trial to Virtual Mobility CoachJoin Our Free Weekly Newsletter: The AmbushBonnie Wan is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from a short form biography agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow's Goop, Jane Goodall's Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google, Change.org, and more.We loved getting to know and understand Bonnie's Life Brief strategy and can really see its application to us in the health and fitness space and to anyone wanting to get clear on any aspect of their life.

This past year, life's felt a little more cluttered and confusing to me than usual.  As I was starting to do some of my end-of-year reflections and planning forward, I asked myself some of my usual questions: "What do I want in the coming year? What do I want to create? What do I want in my LIFE?"   And a lot of my answers weren't really satisfying or deeply fulfilling. They were based largely on what I wanted to do and accomplish, and didn't really get into who I wanted to be. Looking for more depth and clarity in what was REALLY burning inside me to create, I discovered Bonnie Wan (today's guest), author of The Life Brief: A Playbook for No-Regrets Living. Today's episode is my conversation with Bonnie as she shares her own story and gets into what a life brief is and what it can do in your life.  It's surprisingly simple and yet, lends itself to endless possibilities.  In our interview, Bonnie Wan shares:  Her personal story and breaking point: what inspired her in this work of helping people with their Life Briefs and writing her book. What is a life brief and who should try writing one?  The power of a daily brain dump  What to do if you're keeping yourself stuck by playing small  How to bring to light the places you're hiding  "Chase your goosebumps!" "Actions are a byproduct of clarity"  And so much more!  Quote by Roger Housden (paraphrased) "Writing is like rearranging the furniture of your mind." Connect with Bonnie Wan:  BONNIE WAN is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from a SHORT FORM BIOGRAPHY agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow's Goop, Jane Goodall's Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google, Change.org, and more. Website  Instagram Pre-Order the Book: The Life Brief: A Playbook for No-Regrets Living is a hands-on guide for boldly living with intention and imagination, from the inside out. It's available now from Simon Element, Simon & Schuster's division dedicated to personal transformation. About the Host, Emily Aborn Content Copywriter  Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast Note for listeners: Please censor accordingly as there is some explicit language used.

Many predicted The Monkeys would be “roadkill” when Accenture in 2017 paid $63m for Australia's hottest ad agency, its creative culture steamrollered by the immaculately polished heads of the consulting world. Instead, says creative chief Scott Nowell, who last week departed the agency he co-founded, The Monkeys began a cultural infiltration mission. Six years on, the broader Accenture Song creative-customer model has turned heads in the broader Accenture business – because it's largely outperforming. That's not to say there weren't some awkward early moments. “A request that we lock our beer fridges until 5 p.m. went down very badly,” says Nowell, a diktat that lasted roughly six hours. Ultimately, in a firm with hundreds of thousands of employees and monolithic process rigidity, you have to learn to work the system, he acknowledges. He admits moving from a nimble business to a hierarchical consulting giant can take some getting used to: “You've just got to ask a lot of people if you can do something or not.” Either way, after some mutual “bum sniffing” the “more closed” corporate and “more open” advertising packs began to run together – and start building products and solutions that go well beyond advertising. That's changed the capability The Monkeys now seeks, with “creatives who have that interest in broader business solutions” first order. Whether Nowell climbs back into the saddle, time will tell. But for now he's smelling the roses after 17 years building a business that won everything going, rejected an offer to reverse takeover Saatchi & Saatchi locally, came close to forming a “pan-Pacific micro network” with Goodby Silverstein and tried – and failed – to revive ice cream brand, Homer Hudson, which it co-owned. His advice to anyone starting their own agency today? “Start smarter … get an accountant … try and balance your life.” See omnystudio.com/listener for privacy information.

Today's social media landscape is an increasingly fragmented one, where legacy platforms are faltering, giving way to challengers. Within that landscape, social media advertisers and professionals are tasked with experimenting and potentially building audiences as they go. Enter the fediverse. The fediverse is best described as a group of social media networks that are independent but still able to communicate with one another. Theoretically, brands wouldn't be under the thumb of today's monolithic social media platforms, and could instead have more control over their communities. Back in July, Meta's Threads announced a fediverse integration, potentially bridging the gap between advertisers and the fediverse. While advertisers are still scratching the surface of the next iteration of social media, Martin Pagh Ludvigsen, director of creative technology and AI at Goodby, Silverstein and Partners is ready to pitch the innovation to clients, hopeful for innovation in the space. “I'd love to conduct some experiments in the fediverse with some of the brands that we have in house,” he said. “But in order [for clients] to give us permission to do that, they need to find out what the benefits could be for them.”

My guest today, Bonnie Wan, partner and head of brand strategy at Goodby Silverstein & Partners, is so brilliant and possibly one of the most lovely, empathetic, and big-hearted women I've ever had the honor to meet. She's so creative and has many awards and accolades, yet she's so down to earth and approachable. She just wrote The Life Brief, A Playbook for No Regrets Living. It's available for pre-order now and will be published in January 2024.I had the opportunity to hear Bonnie speak about The Life Brief at an event, and one of its core questions is: What do you want? And, damn, if this isn't the most challenging question to ask yourself. She had all of us in tears because it's very emotional when you write down what you want!Bonnie used The Life Brief in her marriage, with her children, career, and more. Sometimes, the most complex question in life is WHAT DO YOU WANT and Bonnie will take us thru her process on how to excavate the answer on today's episode. I can't wait for you to get to know her and soak up her fabulous knowledge and big heart. You are going to walk away from this episode totally transformed and inspired!Bonnie Wan is reimagining the reach and role of strategy for brands and everyday people. As Head of Brand Strategy for Goodby Silverstein & Partners, Bonnie's leadership has earned prestigious awards. As creator, author, and teacher of "The Life Brief," Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write briefs for their lives. "The Life Brief" has evolved from an agency talk into a workbook and workshops at Google, Apple, SXSW, Accenture, Change.org, Goop, and Jane Goodall's Activating Hope Summit. Bonnie's book, The Life Brief, will be published in January 2024.Bonnie and I discuss:Bonnie's journey into advertising and becoming a powerhouse in her industry.How branding ties into discovering more about yourself.The #1 question we need to ask ourselves to get clear on what's holding us back.How to use The Life Brief to change your life significantly.Why we mustn't skip the messy part of The Life Brief.The power in seeing life as chapters rather than one continuous journey.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me on Instagram @jenmarples!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Keep the conversation going with us by joining The Midlife Conversation on Facebook HERE!Learn more about Jen Marples at https://www.jenmarples.com/ Unedited AI Transcript HereCONNECT WITH BONNIE WAN:WebsiteInstagramLinkedInCONNECT WITH JEN MARPLES:Subscribe to my NewsletterInstagramLinkedInTikTok Work with Jen! Website

Shareina Chandler is a copywriter at Wieden + Kennedy Portland.  Before that, she was writing at Goodby Silverstein and Partners.  Let alone that's a fantastic resume. But we dive into how she landed at those agencies in this episode.  You will learn the persistence it takes to break into advertising.  Including her journey at multiple failed start-ups, moving across the world for her career and making the tough decision to go to portfolio school. And I love how she opens up this episode; even though she is at an amazing shop and has remained true to herself, it did not and still does not come easy for her at all times.  Links Connect with Shareina: here Connect with us: here Win a crowbar to break into advertising: here

Después de haber sido el CCO Global de BBH, hoy es fundador de Twise.ai que con IA permite a un ser humano crear una versión digital de si mismo. Antes, lideró BBH Singapur que fue nombrada Agencia Internacional del Año por Adage, fue Director de Innovación de Goodby Silverstein & Partners San Francisco y protagonista de los nueve años dorados de la agencia catalana DobleYou que revolucionó la comunicación española desde 1997. Ha ganado más de 200 premios internacionales incluyendo un Grand Prix de Cannes, 11 leones y 20 One Shows.Esa noche hablamos de cuando ganó el primer León digital de la historia, de la evolución constante de la tecnología y de por qué no hay imposibles cuando se junta con el ingenio.Exploramos su trayectoria hacia el puesto de director creativo interactivo, revelando su técnica infalible para encontrar inspiración y como la fascinación de querer trabajar consigo mismo lo llevó a crear Twice.ai.Hablamos de los infinitos usos de esta IA y de cómo es la experiencia de conversar con el doble de Don Draper u Obama. Analizamos ideas icónicas como "The Ikea Human Catalogue", y de su proceso creativo y logístico. Además abordamos un nuevo modelo de negocio creativo y por qué perdurará en la industria. Finalmente, reflexionamos sobre el valor de crear ideas trascendentales y cómo estos dobles más sabios podrían resolver los grandes problemas de la humanidad.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.

Fresh off her appearance at Cannes, Margaret shares her thoughts on the power of AI and how she's harnessing it to take GS&P to new heights in innovation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cdconfessions/message Support this podcast: https://podcasters.spotify.com/pod/show/cdconfessions/support

Bonnie Wan is Head of Strategy at Goodby Silverstein & Partners, an agency she's worked at for thirteen years. In 2022, she won a big award: AdAge's CSO of the year. And she's about to publish a book through which she's going to put all of her strategy nous into a shape that can help you in your life. It's called "The Life Brief." In this episode of Sweathead, we discuss how to become more of who you are–How do you work out who you are? How do you be that? You can find Bonnie here: https://www.linkedin.com/in/bonniewan/ ** Next strategy event: The Art of Deck-Making with Aisha Hakim Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

In this episode we talk about Bonnie's signature Life Brief formula to become clear on how to navigate a crisis or life obstacle. Bonnie shares how The Life Brief saved her marriage twice, helps her raise her four children and balance a full time job. We explore the need for curiosity as a route to bring yourself out of the trenches of your own life and create a Life Brief rooted in action and clarity. Bonnie Wan:Author and Creator of The Life BriefPartner, Head of Brand Strategy, Goodby Silverstein & Partners Adage's 2022 Chief Strategy Officer of the YearBonnie Wan is reimagining the reach and role of strategy for brands as well as everyday people.As creator, author, and teacher of “The Life Brief,” Bonnie helps people live with greater clarity, creativity and courage by teaching them how to write briefs for their lives. “The Life Brief” has evolved from an agency talk into a workbook and workshops at Apple, SXSW, Accenture, Change.org, Goop, and Jane Goodall's Activating Hope Summit. Bonnie has signed a major book deal with Simon & Schuster to publish The Life Brief book in January of 2024. Bonnie lives in San Anselmo, California, with her husband, four kids and Charlie the dog.

Margaret Johnson started her career at the bottom of the totem pole at San Francisco-based creative agency Goodby Silverstein & Partners. Twenty-five years later, she's running the creative department as chief creative officer. Johnson rose to the top with persistence and hard work, but also by building her own brand — advice she gives to younger female employees looking to make a name for themselves in the business. She's led Goodby's team in creating award-winning Super Bowl spots for brands such as Sam Adams and Doritos, all the way through using AI to recreate people's dreams for the Dalí Museum. In this episode, Johnson talks about her career, how she brings others along for the ride and how innovation is reshaping the work the agency does. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

The biggest event in the US advertising calendar, the 57th annual Super Bowl took place on Sunday 12 February with the Kansas City Chiefs beating the Philadelphia Eagles to become NFL champions. Campaign's creativity and culture editor Gurjit Degun quizzed Shaun McIlrath, global chief creative officer at Iris Worldwide, Shelley Smoler, chief creative officer at Droga5 London, and Franki Goodwin, chief creative officer at Saatchi & Saatchi London, about what they thought of the ads.Super Bowl ads reviewed:M&M's "They're back for good" by BBDO New YorkMichelob Ultra "New Members Day" by Wieden and KennedyUber “One Hit” by Special GroupBud Light “Hold” by AnomalyPepsi “Great Acting or Great Taste?” by VaynerMediaDoritos “Jack's New Angle” by Goodby Silverstein & Partners Hosted on Acast. See acast.com/privacy for more information.

Brand Strategist Nathan Manou is the latest guest on untalented by UNKNOWN...  Nathan has worked with some incredible agencies including Mother Design, Goodby Silverstein & Partners, Porto Rocha and 72andSunny.  We chat about the benefits of working at smaller studios, why having outside interests is so important to what you do, what gets in the way of good work, and how workplace friction can lead to making the creative better.   Nathan: https://www.linkedin.com/in/nathanmanou/ 

Gareth Kay, CMO at Twill, is a well known name in strategy circles. Over the years, he's led planning at a number of the best agencies in the world from Goodby Silverstein to Modernista. He is a highly sought after speaker and one of the most refreshing voices in marketing. Having recently made the shift from agency side to client side, he's here to share his top 5 tips on making the switch.

For god sakes, NO HONEY. Well, maybe not yet. But honey isn't the only thing to steer clear of with your little one. These proud aunties learn all the dos and don'ts when it comes to feeding kids from our very own sister! Join us as we talk pregnancy, breastfeeding and baby friendly foods. Correction: Emily mentioned the National Dairy Council of America in regards to the “got milk?” campaign that dominated the mid 1990s, but it was actually the California Milk Processor Board and the the American advertising agency Goodby Silverstein & Partners. Nicole also mentioned Offal meats which quite honestly may be a future Small Bites in the making as Emily was not aware of the term! Resources for new parents recommended by our guest: Why Starting Solids Matters by Amy Brown Baby-Led Weaning by Gill Rapley, PhD and Tracey Murkett @mylittleater @kids.eat.in.color @solidstarts **Our deepest apologies. The initial upload abruptly cut off! If you are looking to pick up where you left off, fast forward to 1:47m to hear what Nicole's final meal would be on death row and how she finds where to eat when she travels! --- Support this podcast: https://anchor.fm/mirepoixtastebuds/support

Bonnie Wan has been working at Goodby since 1998.  In 2022, she was named Advertising Age/Creativity Chief Strategy Officer of the Year.She started her career at Weiss, Whitten, and Stagliano in NY before becoming Adam Morgan's first hire at TBWA Chiat Day LA followed by stints at FCB and Hal Riney before joining GSP to work with Jon Steel. In the conversation, we talk about the shifts and changes in the strategy discipline with leaders moving from gurus to guides.  Higher stakes for clients and a wider remit in terms of media expansion. She describes her approach to strategy is to work and think as a "team"- "it's not about being the smartest person in the room", but "making the whole room smart" and that requires a spirit of generosity.  The department culture is key for Bonnie- it's all about her bench and her team and making alchemy happen between the members of the team.  When it comes to philosophy around the process of strategy, she highlights the need for always-on, constant monitoring of culture and of consumers and the practice of always asking the smartest questions to ensure you arrive at a really interesting place. Bonnie talks about her development of "Brand Camp" which is a 6-week strategy sprint that gets clients to an "organizing idea" and involves workshops with GSP strategists and the client C-Suites.  This has served to bring new non-advertising clients to the agency and codified in detail the strategic process. For emerging talent- she's created a 15-week training camp that teaches the fundamentals of Strategy.We also talk about her upcoming book- "The Life Brief" - where she applies the strategic thinking and framing used for brands to life. Which is something she applied successfully in her life, Bonnie has just signed a book deal with Simon and Schuster . 

Edited highlights of our full conversation. Here's a question. What questions are you asking? This week's guest is Gareth Kay. He's the SVP of Brand at Happify Health. Before that, he's been the Head of Strategy at Goodby Silverstein, and the Founding Partner at Chapter Creative Studios. Gareth is a relentlessly curious soul. And that has made him one of the best thinkers in the world about creativity and innovation. When all the answers are out of date, or from a different reality, the only choice we have is to start asking more and better questions. Everyone wants to know what the future of work looks like. Leaders want their people back in the building because - pick any you want from this list - I can see what they're doing. I know who's engaged. Our business is better when we collaborate. Our culture is crucial. I have a ten year lease on 100,000 feet of prime commercial real estate. These are all answers to old questions. Questions focused on what works best for the company. If you're leading a business in which talent is not a competitive advantage, or one in which talent is easy to find, my bet is you will be able to create a new version of the old status quo by asking yourself and everyone around you old questions. But if you're leading a business in which talent is the game changer, and great talent is hard to find, then you're going to win when you start to ask different questions. Questions that put the needs of the talent at the center of your curiosity. And that starts by asking yourself new questions. The first of which is, “Like what?”.

Edited highlights of our full conversation. Here's a question. What questions are you asking? This week's guest is Gareth Kay. He's the SVP of Brand at Happify Health. Before that, he's been the Head of Strategy at Goodby Silverstein, and the Founding Partner at Chapter Creative Studios. Gareth is a relentlessly curious soul. And that has made him one of the best thinkers in the world about creativity and innovation. When all the answers are out of date, or from a different reality, the only choice we have is to start asking more and better questions. Everyone wants to know what the future of work looks like. Leaders want their people back in the building because - pick any you want from this list - I can see what they're doing. I know who's engaged. Our business is better when we collaborate. Our culture is crucial. I have a ten year lease on 100,000 feet of prime commercial real estate. These are all answers to old questions. Questions focused on what works best for the company. If you're leading a business in which talent is not a competitive advantage, or one in which talent is easy to find, my bet is you will be able to create a new version of the old status quo by asking yourself and everyone around you old questions. But if you're leading a business in which talent is the game changer, and great talent is hard to find, then you're going to win when you start to ask different questions. Questions that put the needs of the talent at the center of your curiosity. And that starts by asking yourself new questions. The first of which is, “Like what?”.

Here's a question. What questions are you asking? This week's guest is Gareth Kay. He's the SVP of Brand at Happify Health. Before that, he's been the Head of Strategy at Goodby Silverstein, and the Founding Partner at Chapter Creative Studios. Gareth is a relentlessly curious soul. And that has made him one of the best thinkers in the world about creativity and innovation. When all the answers are out of date, or from a different reality, the only choice we have is to start asking more and better questions. Everyone wants to know what the future of work looks like. Leaders want their people back in the building because - pick any you want from this list - I can see what they're doing. I know who's engaged. Our business is better when we collaborate. Our culture is crucial. I have a ten year lease on 100,000 feet of prime commercial real estate. These are all answers to old questions. Questions focused on what works best for the company. If you're leading a business in which talent is not a competitive advantage, or one in which talent is easy to find, my bet is you will be able to create a new version of the old status quo by asking yourself and everyone around you old questions. But if you're leading a business in which talent is the game changer, and great talent is hard to find, then you're going to win when you start to ask different questions. Questions that put the needs of the talent at the center of your curiosity. And that starts by asking yourself new questions. The first of which is, “Like what?”.

How we got Jeff Goodby on The Imposterous still baffles us. But then we remember Laura Petrucelli talked him into it so yeah, it had nothing to do with us. Back to feeling like imposters.Jeff, along with his friend Rich, started this whole Goodby Silverstein and Partner thing.Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor. It was with Riney at Ogilvy & Mather that Goodby learned his reverence for surprise, humour, craft and restraint.He also met Rich Silverstein there. They founded GS&P in 1983 with a founding client they renamed Electronic Arts. Since then, the two have won just about every advertising award imaginable. And yes, Jeff was the guy who originally wrote “got milk?”He is also a director and has delivered the director's address at the Association of Independent Commercial Producers. His work has been memorialised in the Museum of Modern Art in New York City. In 2006 he was inducted into the Advertising Hall of Fame, and in 2019 he and Rich received the Cannes Lion of St. Mark Award for lifetime achievement. In 2020 the two starred in an 18-part MasterClass online learning series.Jeff has always held that the best advertising is like vandalism—loud, funny and still there the next day. It's a topic that has earned international attention, in a talk first given at Cannes and then at comparable creative events in London, Sydney, New York City and Boston. He continues to believe that his success is a happy confluence of his mother (a painter), his father (a Wharton graduate) and the rest of his family, who have always been a constant reminder of irony and humility. He lives in Oakland, California, with a dog, a cat, three horses and said it was OK for us to lift this bio for GSP's website.

She's been with the agency for nearly nine years, starting out in 2011 as an Account Manager, and now serving as Managing Director and Partner. Prior to joining M/H, Carolina had a two-year stint at Goodby Silverstein & Partners working on Chevrolet and Denny's. Before her time at GS&P, she worked at Fuse TV in Ad Sales helping to create and build integrated programs for clients such as Burger King, Kia Motors, and Mars.Carolina is passionate about leading her teams and being an empathetic leader is ingrained in who she is, so I think she would be a great guest to speak to how marketing/agency teams should be treating each other and their relationships with clients and on her career and how she rose to become a partner at the agency.

This episode’s creative genius is Claudine Cheever, VP of Global Marketing at Amazon. Before Amazon, Claudine was a leading strategist at leading agencies like Goodby Silverstein and Saatchi & Saatchi. Claudine talks about the power of creative storytelling, brand with a “small b” and the famed “Alexa Loses Her Voice” Superbowl spot is put to the focus group test. See omnystudio.com/listener for privacy information.

Hello adnerds! And welcome to another episode of The A-List, the podcast that asks the world's top advertising professionals how they got started in the business. In this episode, Tom Christmann -- ECD at Vayner Media and co-dean at Adhouse Advertising School -- speaks with Analisa Goodin, Founder and CEO of Catch & Release. After art school, Analisa started taking on side gigs to fund her art. One of those gigs was helping Goodby Silverstein & Partners source found content for a Sprint campaign. That side job led her to starting her own company to help agencies and brands source, clear, and license found content from across the internet for their campaigns. This episode of The A-List podcast is all about being nimble, curious, and saying YES. So let's say YES… to Analisa Goodin. ---- The A-List is sponsored by Adhouse Advertising School. You get 10 weeks of classes for just $699. Our latest class starts March 17, 2022 on zoom with our newest ad pro: creative director Rich Wakefield. Sign up now at adhousenyc.com.

**We are taking January off. Lookout for new episodes in February 2022** On today's episode I chat with Brett Beaty who is Associate Creative Director at Goodby Silverstein. Brett is an Emmy winner, a Cannes Grand Prix holder and a creator behind Super Bowl spots for Bubly, Cheetos, Sam Adams and Pepsi. In this episode we talk about lots of fun and really informative behind the scenes stories from three Super Bowl spots. The Cheetos Can't Touch This spot with MC Hammer. The Sam Adams Clydesdales parody spot and the Is this Pepsi? spot featuring Steve Carell. We also hear some advice for young creatives on dealing with burnout and a lot of ideas for commercial directors on winning jobs and working with clients.  If you have any feedback, or suggestions about the show please hit us up on our email: dontskippodcast (at) gmail (dot) com. Please also rate and review us on Apple Podcasts or wherever you are hearing this now. The reviews are super helpful in spreading the word and helping this podcast grow. Thank you!   Brett's work: brettbeaty.com Zack's work: zackseckler.com Find Zack on Instagram: @zackseckler Email us: dontskippodcast (at) gmail (dot) com Don't Skip is a podcast featuring conversations with ad-agency creatives and other talents who help create award-winning advertising. Ads you don't want to skip. Each episode delivers valuable insights into how the best campaigns are created along with honest discussion about the challenges and opportunities experienced during a career as a commercial creative. Topics include pitching to clients, creative ideation, client relations, treatments and creative calls, pre-production and on-set adventures. Don't Skip is hosted by award-winning comedy director and photographer Zack Seckler.

David Suarez joins us on the Breaking & Entering Podcast to talk about his role as Executive Creative Director at Goodby Silverstein & Partners NYC. A growing branch, I ask how the NYC office is growing, their plans, and all about his break-in story. We learn what he looks for in portfolio's and I received some inspiration on working hard on briefs, even if you're not quite hired by the agency yet. David keeps this episode clear and concise and has the awards and experience that make him a phenomenal guest and must listen. For all copywriters, art directors and strategists, this is an excellent episode for you. Connect with him by visiting our Instagram page @Breakingandenteringpod --- Send in a voice message: https://anchor.fm/breakenter/message

Episode 8 - Joakim Borgstrom (Jab) has a secret weapon that helps him see the world differently. Jab is the Worldwide Chief Creative officer of the black sheep at BBH. Prior to this, Jab held a number of leadership roles, including Creative Director/Director of Innovation at Goodby Silverstein & Partners, San Francisco, Creative Director at Wieden+Kennedy, Amsterdam, Creative Director and Partner at DoubleYou, Barcelona. Jab is a rare mix of Swedish and Argentinean, speaks five languages and has worked in five countries and might not stop there. He has worked on brands as diverse as Nike, Audi, Electronic Arts, Coca-Cola, Google, Doritos, Barclays, Heineken, Chevrolet and on recent award-winning campaigns at BBH for IKEA, Mentos, The Guardian and Samsung.This episode also introduces you to our 100th follower on Instagram. @niccimartin_draws and her illustration of what The Imposterous would be if it was an animal pretty much sums up this inspiring, entertaining and colourful conversation.

Laura Petrucelli managed to convince Post Malone to get a Dorrito face tattoo and taught Morgan Freeman how to Snapchat.  Currently Executive Creative Director at Goodby Silverstein and Partners San Fransisco + New York.  Laura has been included in Adweek's Most Creative People in Advertising and both the 3% Conference and the One Show have named her as one of the top 10 Next Creative Leaders. Laura has helmed many a holy grail of Superbowl ads and worked with some of the biggest names in Hollywood including Morgan Freeman, Peter Dinklage, Matthew McConaughey, Little Nas X and Post Malone. Laura is a star of the industry and an inspiration to many creatives be they fresh out of college or industry veterans.

Andy Nairn is a Founding Partner at Lucky Generals, one of the most awarded and revered Ad agencies in the world.  Campaign Magazine has named Andy the No.1 planner in the UK and one of the top 10 in the world. He has won more IPA Effectiveness Awards than any other planner, including 2005, 2007 and a 2010 Grand Prix.  He is now a Fellow in 2010 and the IPA has named him one of the inaugural members of their Effectiveness Hall of Fame. Andy has created impactful work at AMV BBDO, RKCR/Y&R, Goodby Silverstein and MCBD. Clients include Amazon, Yorkshire Tea, Zoopla, Alpro, Co-Op, to name a few.  Andy is also the author of the new book 'Go Luck Yourself', which presents 40 ways brands can stack luck in their favour. We talk about:

Andy Nairn is a Founding Partner at Lucky Generals, one of the most awarded and revered Ad agencies in the world.  Campaign Magazine has named Andy the No.1 planner in the UK and one of the top 10 in the world. He has won more IPA Effectiveness Awards than any other planner, including 2005, 2007 and a 2010 Grand Prix.  He is now a Fellow in 2010 and the IPA has named him one of the inaugural members of their Effectiveness Hall of Fame. Andy has created impactful work at AMV BBDO, RKCR/Y&R, Goodby Silverstein and MCBD. Clients include Amazon, Yorkshire Tea, Zoopla, Alpro, Co-Op, to name a few.  Andy is also the author of the new book 'Go Lucky Yourself', which presents 40 ways brands can stack luck in their favour.

Edited highlights of our full conversation. This week's guest is Hashem Bajwa. He describes himself as a a creative leader that uses imagination, intuition and inclusivity to create experiences that bring people together. He's done that at Goodby Silverstein, at Droga5, and for the last six years at Apple, where he was Director of Strategy, working with Angela Ahrendts to reimagine Apple retail, including the Apple Store. I've spent a lot of time over the last few episodes talking with my guests about the personal and human challenges of leadership in a COVID, climate change, DEI driven world. Hashem and I discussed that too. But this episode is a case study in managing change at enormous scale, to the highest standards and under the brightest of lights. It is filled with practical explanations that have helped create one of the most creative, innovative, visible and valuable businesses of any lifetime. Leading what's right in front of you is challenging. Leading people who are miles and time zones and cultures apart is exponentially harder. Force of personality quickly get diluted over time and space, and out of sight, out of mind willingly steps in to fill the gaps. Before you know it, you're not leading an organization, you're managing siloed problems armed with a ‘not invented here' resistance to change. I've seen this up close in big businesses and small. In complex corporations and founder led partnerships and in all cases, the leaders who were successful planted ‘experience principles' into the fabric of their organization and used those to guide, support and ultimately determine decision making across issues both small and business changing. When you're the leader, there's never enough of you to go around. And as we learn to work across hybrid work weeks and sometimes physical, sometimes virtual offices, the chances that you will find yourself in the right place at the right time all the time, has become essentially zero. Leadership has a lot to do with giving people clarity and vision while encouraging them to bring their own unique thinking to the decision making moments. Today, that means finding ways to both guide and inspire their thinking even when you're not in the room. Have you defined experience principles for your organization?

This week's guest is Hashem Bajwa. He describes himself as a a creative leader that uses imagination, intuition and inclusivity to create experiences that bring people together. He's done that at Goodby Silverstein, at Droga5, and for the last six years at Apple, where he was Director of Strategy, working with Angela Ahrendts to reimagine Apple retail, including the Apple Store. I've spent a lot of time over the last few episodes talking with my guests about the personal and human challenges of leadership in a COVID, climate change, DEI driven world. Hashem and I discussed that too. But this episode is a case study in managing change at enormous scale, to the highest standards and under the brightest of lights. It is filled with practical explanations that have helped create one of the most creative, innovative, visible and valuable businesses of any lifetime. Leading what's right in front of you is challenging. Leading people who are miles and time zones and cultures apart is exponentially harder. Force of personality quickly get diluted over time and space, and out of sight, out of mind willingly steps in to fill the gaps. Before you know it, you're not leading an organization, you're managing siloed problems armed with a ‘not invented here' resistance to change. I've seen this up close in big businesses and small. In complex corporations and founder led partnerships and in all cases, the leaders who were successful planted ‘experience principles' into the fabric of their organization and used those to guide, support and ultimately determine decision making across issues both small and business changing. When you're the leader, there's never enough of you to go around. And as we learn to work across hybrid work weeks and sometimes physical, sometimes virtual offices, the chances that you will find yourself in the right place at the right time all the time, has become essentially zero. Leadership has a lot to do with giving people clarity and vision while encouraging them to bring their own unique thinking to the decision making moments. Today, that means finding ways to both guide and inspire their thinking even when you're not in the room. Have you defined experience principles for your organization?

15 minute edited highlight of our full conversation. This week's guest is David Kolbusz - the Chief Creative Officer at Droga5 in London. He's worked for many of the most iconic agencies in the advertising industry. BBH, Goodby Silverstein, Wieden & Kennedy and Droga. Most of the time, he's found a great fit. Occasionally, he hasn't. But at every step of the way he's brought a distinctive perspective and point of view. David talks about the fact that he does not consider himself a risk taker. But he is absolutely willing to see the status quo for what it is. An artifice. And a falsehood. Leading inside the lines is a choice. Pushing against them is another. But recognizing they don't actually exist is perhaps the most powerful starting point for any form of creative leadership. In a world in which everything we thought we knew has been thrown up in the air, playing by an old set of artificial rules will get us to one place fast - a broken version of the past. Leading the future starts when you imagine the world without rules. And let the most powerful force of all - your imagination - run wild.

This week's guest is David Kolbusz - the Chief Creative Officer at Droga5 in London. He's worked for many of the most iconic agencies in the advertising industry. BBH, Goodby Silverstein, Wieden & Kennedy and Droga. Most of the time, he's found a great fit. Occasionally, he hasn't. But at every step of the way he's brought a distinctive perspective and point of view. David talks about the fact that he does not consider himself a risk taker. But he is absolutely willing to see the status quo for what it is. An artifice. And a falsehood. Leading inside the lines is a choice. Pushing against them is another. But recognizing they don't actually exist is perhaps the most powerful starting point for any form of creative leadership. In a world in which everything we thought we knew has been thrown up in the air, playing by an old set of artificial rules will get us to one place fast - a broken version of the past. Leading the future starts when you imagine the world without rules. And let the most powerful force of all - your imagination - run wild.

As Director of Talent, Leslie currently finds talent for the agency's Account, Strategy and Admin Departments. Additionally, Leslie manages the agency Apprentice and Intern programs and is part of the Learning and Development team. We waste no time not only talk about how to break into advertising but how to break into some of the best of advertising. Head to our Instagram @ENTERINGAD to learn more. --- Send in a voice message: https://anchor.fm/breakenter/message

On this bonus episode, we chat with David Kolbusz, chief creative officer of Droga5 London, who's brought a consistency and level of creative excellence to the agency's U.K. operation that was missing before. We dig into some of David's celebrated work across his career—with stops at Mother, Goodby Silverstein & Partners, BBH and Wieden + Kennedy—and how his time at W+K and Droga, in particular, has increasingly been defined by making ads that don't look like ads at all.

This week we serve up an ice-cold glass of nostalgia as we look at the making of the culture-busting “Got Milk?” campaign from Goodby Silverstein & Partners. It’s the story of a powerful insight, darkly comic creative, a lightning rod of a tagline, and a client who loved partnerships and parodies and gave the world’s blandest product advertising’s hottest campaign. Presented by GSTV.

For our inaugural episode, we speak with Will Burns, of Ideasicle X, a software-as-a-service company focused on broadening the reach of idea generation and refinement.Will is an advertising veteran who saw the need for a broader platform to enhance the idea creation process. Prior to founding Ideasicle, he worked at some of the most creative advertising agencies in the world, including Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold Worldwide. It was at these agencies that drove his passion for ideas (having them and witnessing their birth from others).In this episode, our conversation will focus on the creative process and the advancement that Ideasicle is driving.

Anna Maria Araujo is an all-star account coordinator at Goodby Silverstein and Partners. She breaks down how she was able to get a job last May mid pandemic. Head to our Instagram to follow her and see her recommended resources here https://www.instagram.com/enteringad/?hl=en --- Send in a voice message: https://anchor.fm/breakenter/message

Andy McKeon is the newly appointed Global Creative Director of tech platform Safety Culture. Following a successful career in advertising, working at Wieden + Kennedy, Goodby Silverstein and more, he moved into the world of tech, with senior roles at Apple and Facebook. Today, he is also a non-executive director on several global businesses. Who better to share the role that creativity plays in his life and the journey it has taken him on.

In this episode Nikky's guest is Matt Dunn, Art Director at Goodby Silverstein & Partners. During this talk they discussed about relocating to San Fransisco, Matt's work and his side hustle which went viral and was published by VICE, Buzzfeed, Time Out and Huffington Post, to name a few. This then landed him jobs with dream companies as a junior such as Mother and Widen + Kennedy.

Goodby and Silverstein are known for iconic ad campaigns like Got Milk?, and their MasterClass is great, both for what they say and what they don't say about the modern state of marketing and advertising. And what they don't say, well, Mike and Jason do in this discussion of both the MasterClass and GS&P. Mike and Jason just want people to not forget about the time ET was impressed by Comcast.

In this episode of #TheNewAbnormal I interview Matt Rivitz, founder of the activist community "Sleeping Giants". (He's also a freelance copywriter - his past jobs inc being Creative Director of TBWA/Chiat/Day and Senior Copywriter at Goodby Silverstein & Partners.) After witnessing the public rise of racism and sexism in the media and social media in 2016, he started Sleeping Giants, a crowdsourced campaign dedicated to advertiser safety and responsibility in the digital age. It now has an international network of Sleeping Giants chapters in numerous countries and territories including Australia, Canada, Brazil, and across the EU. In year three, Sleeping Giants is continuing its mission for brand safety and responsibility by working directly with advertisers to help them understand and navigate this complex and ever-changing media environment. Therefore, Matt and I discuss his inspiration for setting up the Sleeping Giants community, and issues relating to social trust, brand transparency, corporate responsibility, misinformation and disinformation. Oh - and the issue of 'moral neutrality' for brands and those working to promote them...

Matt Dunn, Art Director at Goodby Silverstein & Partners, joins us to inspire your next creative side hustle. Hear about how stealing a brief from the printer at his internship led to winning a Coca-Cola pitch, his first creative side hustle and how it's shaped his career, the ingredients of a good creative side project, and why it's even more important to stay connected with past colleagues during this time.

Margaret Johnson is the Chief Creative Officer at Goodby Silverstein & Partners, one of the foremost advertising agencies in the US, and also serves on the board of the One Show and Facebook’s Creative Council. But it didn't come easy. As an aspiring creative straight out of school, Margaret did everything but go through the motions. She knew that in order to find success, she had to be willing to put in the work - even if that meant cold calling fifty different advertising agencies. Margaret walks us through her journey to success, and also dives into other topics including Goodby cultural rituals and the future of remote work.

In this episode, I talk with the renowned strategist Gareth Kay, a founding partner of the cutting-edge independent creative studio Chapter, in San Fransisco, whose clients inc Google, Airbnb, Sonos, Dropbox, Uber, Facebook and PayPal. Prior to setting up the studio, he spent 20yrs at some of the world's best ad agencies, inc Goodby Silverstein & Partners, where he was Chief Strategy Officer. He says that 'today, people expect more from their brands. Those expectations may seem unreasonable, but they have been reset for good'. We talk about the 'complexity of uncertainty' summing up a key challenge of C19, but that we need to use the crisis 'as a portal to a better future'. Finally, Gareth talks about the urgent need to support the 'cultural creators and enablers' that play such a vital role in our lives. Oh, and he's also been to more gigs than seems humanly possible and really, really wanted to be a drummer. So...please listen and enjoy!

Jim Haven’s career is rooted in advertising and design but at his core he is a storyteller and problem solver. His corporate clients, including Starbucks, Seattle’s Best, Amazon, Nike and Bill Gates, come to him for help with branding and advertising, but end up on a journey to discover who they are as a company and ultimately as a brand. The results are ads so grounded in story and emotion that they are more cinema than a commercial. Jim started his career at the legendary firm Goodby, Silverstein in San Francisco and now lives in London and Seattle where he runs a creative consultancy, Applied Daydreams.   What you will learn: How Jim got his start in the ad industry. How Jim’s talent for storytelling helped him become a branding expert. Why Jim’s ads and branding videos feel more like cinema than a commercial. Why working with constraints like a limited budget can actually foster creativity, and large budgets can likewise hamper creativity. How Jim finds his clients’ story by immersing himself in their corporate culture while searching for "beautiful problems.” Why he left the preeminent San Francisco firm of Goodby Silverstein for a boutique firm in Amsterdam. How he turned his ad agency “Creature” from a boutique firm with 5 employees into an 85 employee international firm with offices in London and Seattle. What steps he took at Creature to cultivate and nurture creativity in his employees and why he thinks he took it too far. How he helped Bill Gates create a blog called “Gates Notes.” What approach Jim took when Bill Gates asked him to create a one-of-a-kind 50th birthday present for Bono. How Jim’s talent for finding universal human truths made him a natural fit to assist the opposition party in the 2012 Venezuelan election, attempting to overcome a voter suppression campaign by dictator Hugo Chavez. Resources: https://www.applieddaydreams.com http://www.jimhaven.com 

Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, worked on four Super Bowl brands this year, including Pepsi, Cheetos, Doritos and SodaStream. The team who created the infamous “Got, Milk?” slogan is taking their advertising expertise to the MasterClass platform where they will lead a series of classes, including one on Super Bowl advertising. In the podcast, the duo discuss some of their Big Game top hits, such as the E-Trade monkey and the Budweiser lizards. They also talk about Donald Trump and Michael Bloomberg advertising in the game, the inclusionary nature of many of the spots, the boundaries of taste in Super Bowl spots and the demise of Mr. Peanut.

In this episode, Goody Silverstein, & Partners’s Apshara Islam joins the show to discuss her role as Assistant Account Manager at the company’s San Francisco, CA office. Follow the show on Instagram: @adcademics Follow Justin on all social platforms: @justindbarnette Follow Justin on LinkedIn: www.linkedin.com/in/justindbarnette Interested in being a guest on the show? Email adcademicspodcast@gmail.com

Zach's second visit to the podcast is packed with great advice for all levels.

On his second visit to the podcast, Rich covers The Lion of St. Mark, winning, dealing with roadblocks, wit, design, and personal growth.

This week we meet San Fransisco-based art director Matt Dunn, whocurrently works at renowned ad agency Goodby Silverstein & Partners. Originally from the UK, Matt only began his career in advertising around two years ago. He tells us what he finds most challenging in his work, and shares some of the unlikely but lasting career advice that he picked up as a skateboarder in his teens. ... This episode of Creative Lives was brought to you by Lecture in Progress. The presenter was Indi Davies and the editor was Ivor Manly. Lecture in Progress is made possible with the support of a number of brand partners – they include G . F Smith, Google, Sky Creative Agency, Hoefler and Co., Colophon Foundry and The Paul Smith Foundation.

Goodby, Silverstein & Partners are on a roll. The agency nabbed the number two spot on the Ad Age A-List, released this week. Its founders, Jeff Goodby and Rich Silverstein, will be in Cannes this summer to pick up the prestigious Lion of St. Mark, rewarding a career filled with creative triumphs, including, most famously, the “Got Milk?” campaign. Goodby joins the podcast to discuss career highs and lows, his philosophy of openness, his favorite David Ogilvy story, his next chapter and more. 

On this week's edition of The A-List Podcast, Jamie Barrett calls in to the studio for an inspiring interview with host and DiMassimo Goldstein CCO, Tom Christmann. Barrett is the Founder and Executive Creative Director at barrettSF, an agency he launched in 2012. Before opening his own shop, Barrett made a name for himself as an esteemed creative, delivering world famous campaigns for many of the most renowned agencies in the industry such as Goodby Silverstein & Partners, Fallon, Wieden+Kennedy and ChiatDay. In this episode, learn all about Barrett's life before advertising, where he spent one summer teaching tennis and windsurfing in the French Riviera and the next at a Bootcamp in Virginia. Hear what he learned working under some of the most iconic names in advertising, why he views his job as a glorified hobby, the importance of great account people, and much more. Show notes below! • [0:00 – 1:27] Intro • [1:28 – 12:22] Barrett reflects on his childhood, talks about teaching tennis and windsurfing in the French Riviera, and talks about his experience spending one summer at a boot camp in Virginia. • [12:23 – 18:15] His time at Princeton University, aspirations of becoming a sportswriter, and the moment he realized he wanted to go into advertising • [18:16 – 29:42] Trying to break into the industry, being denied 15 straight times, and the awesome story of the dinner with Pat Fallon and Tom Mcelligot that landed him a gig at Fallon • [29:43 – 36:00] Barrett reflects on many of the amazing mentors he worked under before ultimately leaving Fallon to take a job a Chiat/Day in New York • [36:01 – 39:40] His short yet meaningful time at Fallon, and the transition between being a writer and becoming an Associate Creative Director • [39:41 – 50:00] Barrett talks about his different experiences at each of the agencies he worked at, and how they all helped shape the creative he is today • [50:01 – 53:56] The importance of great account people, the emotional intelligence required of good creatives • [53:57 – 1:01:26] Launching his own agency, why he doesn't shy away from the word “advertising”, and the meaning behind the agency's tortoise mascot • [1:01:27 – 1:04:14] What he looks for in young creatives. • [1:04:15 – 1:05:24] Outro “The A-List” is a podcast produced by DiMassimo Goldstein, an inspiring action agency, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.

This week on the A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Dan Lucey, Executive Creative Director at BBDO. With multiple awards to his name from Cannes to The One Show, among many others, Dan is one of the most respected and accomplished creatives in the industry. In this episode, Dan takes us full circle, starting from his time as a student at AdHouse all the way to becoming a teacher for the program. He shares valuable lessons from his experiences of both triumph and defeat, tells the story behind his hilarious Talking Stain ad for Tide, and explains why having “unrealistic optimism” is an asset in the advertising industry. Show notes below! [0:00 – 1:27] Intro [1:28 – 6:05] Dan talks about how being a student at AdHouse helped him break into the industry, and how he returns the favor today by being a teacher for the program [6:06: 11:30] Getting an internship at Mad Dogs & Englishmen and what that experience was like [11:31 – 13:55] How working by yourself can help you find your point of view, and why having a balance of both honesty and respect is essential in a creative partnership [13:56 – 18:30] Dan reflects on the culture at Mad Dogs & Englishmen and what he learned from his time there [18:31 – 21:49] Getting a full-time gig and moving into an apartment on the Upper East Side, and getting to work on Haribo Gummy Bears [21:50 – 25:10] Dan talks about being laid off, what he learned from the experience, and why being unrealistically optimistic is an important asset in the advertising industry [25:11 – 27:50] Freelancing for magazines and getting back into design [27:51 – 29: 29] Getting back into advertising working on the Hard Rock Hotel for DiMassimo Goldstein before ultimately going to Saatchi & Saatchi [29:30 – 36:18] Dan talks about what it's like to work at a big agency and shares his mental approach to work [36:18 – 42:55] The story behind his hilarious Talking Stain ad for Tide [42:56 – 47:00] Moving to San Francisco to take a job at Goodby Silverstein & Partners, and what he learned from working in Jamie Barrett's pressure-free environment [47:01 –49:32] Dan shares a recent story that highlights the importance of staying calm in the midst of chaos [49:33 – 55:14] Why he waited 18 months to take the job at Goodby, and the passion and intensity that Rich Silverstein has to make things great [55:15 – 58:35] Why he eventually moved back to New York to work with Chris Beresford-Hll at BBDO, and why he loves the culture there [58:36 – 1:00:27] Dan talks about his leadership and management style, the importance of clear direction, and not forgetting what it's like being a young creative [1:00:28 – 1:02:58] Dan shares what he looks for in portfolios [1:02:59 – 1:03:41] Outro   “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.

Ever feel like you're living in a washing machine? Like every day is another spin on the hamster wheel of never ending assignments? Enter The Life Brief. Developed by Bonnie Wan, the Life Brief is a "tool for creative living and a practice of aligning who you are and what you believe with what you do." Creative living and alignment ... sounds a helluva lot more appealing than the hamster wheel/washing machine. Bonnie gives us the scoop on where the idea came from, and how it can bring sanity and meaning to our lives.

Jeff Goodby, Co-Chairman & Partner of Goodby, Silverstein & Partners, talks about the artistic value of good advertising, the importance of serendipity and surprises, and the necessity of playful creativity. He discusses the way in which marketing as a "corporately-funded study of humanity" helps us understand people and the importance of recognising the human depth of your audience.

Jeff Goodby, Co-Chairman & Partner of Goodby, Silverstein & Partners, talks about the artistic value of good advertising, the importance of serendipity and surprises, and the necessity of playful creativity. He discusses the way in which marketing as a "corporately-funded study of humanity" helps us understand people and the importance of recognising the human depth of your audience.

After a short hiatus, host and DiMassimo Goldstein CCO Tom Christmann returns to the booth for another exciting (and hilarious) episode of The A-List Podcast! This time, he's joined by Paul Caiozzo, an award-winning creative and the cofounder of Office of Baby, a youngish creative independent agency that's mature enough to work for companies like Google, Etsy, Zocdoc, and StreetEasy. Before starting his own agency, Paul served as the executive creative director at Goodby Silverstein & Partners. In this inspiring interview, Paul shares the unique story behind how he got into advertising, how negativity is poison, the challenges and balancing act of starting a new business, why creativity is still the core of advertising, and where he sees the future of the industry. Full episode and show notes below! Show Notes • [0:00 – 1:36] Intro • [1:37 – 4:59] The meaning behind the name “Office of Baby” • [5:00 – 8:08] Looking back on his time freelancing, Paul shares the lessons he learned from being around a variety of different agencies • [8:09 – 15:20] The power of remaining positive, even in the face of uncomfortable situations • [15:21 – 18:03] How a young web designer from Long Island found himself at a start up in Silicon Valley. • [18:04 – 20:25] Paul shares the inspiring story of how a favor for a friend turned into a lifelong passion for advertising • [20:26 – 24:20] Packing up his life in San Francisco and leaving to go an advertising school in Atlanta, where he discovered how ideas can be applied to art • [24:21 – 28:27] The mentor who convinced Paul to stay in the industry after a rocky start • [28:28 – 31:29] What he's learned from starting a business and how to deal with the challenges that come with it • [31:30 – 35:08] Paul shares some of his favorite philosophies he learned working under advertising legend Alex Bogusky at Crispin Porter + Bogusky • [35:09 – 38:33] Paul reflects on his time as the executive creative director of Goodby Silverstein & Partners, building a satellite office and selling a vision • [38:34 – 40:34] Tom and Paul chat about “global agencies” and how the fragmentation of people solving a problem can be a problem of its own • [40:35 – 49:06] The current landscape of advertising, and how even in a sea of data and numbers, creativity still reigns supreme • [49:07 – 1:01:29] The future of Office of Baby, the company's vision, why you should never chase money, and how being kind to others will ultimately reward you • [1:01:30 – 1:02:22] Outro  “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.

Gerry Graf is the chief creative officer and a founder at creative agency Barton F. Graf, who’s worked at major creative shops like Goodby Silverstein & Partners, BBDO and Saatchi & Saatchi. On this episode of Starting Out, Graf discusses how rejection — a fact of life in advertising — has marked his career and more.

An inside look at one of America's great ad agencies. A recruiter's actual role. Portfolios. Ad Schools. And a brief (partial) history of GS&P.

Neste episódio conversamos com Otto Pajunk, redator na Goodby Silverstein & Partners em São Franciso, California. Neste episódio Otto contou o que ele vê de maior diferença entre o mercado Brasileiro e o mercado Americano. Falou também um pouco da sua trajetória e como chegou até SF. E pra fechar ainda compartilhou exemplos de como buscar inspiração.

Jeff Goodby, the chairman at Goodby Silverstein and Partners, has built a storied career in advertising. Goodby founded the agency along with Rich Silverstein, who he met at Ogilvy in the early 1980s. The agency has grown, kept growing, and more recently shrunk way down. On this week’s Starting Out, Goodby reflects on what it means to fire people.

The podcast that asks the world's top advertising professionals how they got started in the business. Hosted by Tom Christmann, CCO of DiMassimo Goldstein, an inspiring action agency in New York City. This week on “The A-List” podcast, host and chief creative officer of DiMassimo Goldstein Tom Christmann chats with the one and only Gerry Graf, founder and chief creative officer of Barton F. Graf. Before starting his own agency, Graf spent the better half of two decades making award-winning creative for some of the most well-respected agencies in the world, such as Goodby Silverstein and Partners, BBDO, TBWA/Chiat Day, and Saatchi among others. For his outstanding work, Business Insider would later label him “The Most Creative Man in Advertising”. Tune in as Gerry tells Tom all about his time writing for the “SNL of Notre Dame”, hunting rats in Venice Beach, the importance of making your own opportunities and why creativity is valued more today than ever. Full episode and show notes below! Show Notes • [0:00 – 1:42] Intro • [1:43 – 4:56] Tom and Gerry's past at BBDO and what it was like growing up in Lexington, MA • [4:57 – 7:30] Going pre-med to Notre Dame • [7:31 – 13:07] Writing for the Keenan Revue – the SNL of Notre Dame • [13:08 – 14:23] Post Notre Dame life and hunting rats in Venice Beach for six months • [14:24 – 17:15] Hating life as a stockbroker for two years in Boston • [17:15 – 22:03] Gery's first portfolio, getting denied from agencies, and the introduction of Ken Fitzgerald • [22:04 – 25:48] Being offered a job at Saatchi & Saatchi while on a payphone in Grand Central • [25:49 – 27:13] The walk of shame • [27:14 – 29:22] Emulating Cliff Freeman • [29:23 – 37:50] Gerry's “pull the rug” copywriting trick and getting his big break on Snickers while at BBDO • [37:51 – 44:54] Working at Goodby and finally Reuniting with Ken Fitzgerald after over a decade • [44:55 –50:25] Making your own opportunities, asking the right questions and not giving up • [50:26 – 52:43] Selling and maintaining a good idea [52:44 – 57: 42] Getting in the industry today and valuing creativity [57:43 – 58:57] Outro “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.

Kate Jeffers grew up in Oahu, Hawaii and went to the same school as President Obama. It must be a school that breeds success because Jeffers went from competitive outrigger canoe paddler to partner and managing director at Venables Bell & Partners in San Francisco, making stops along her path in Madrid and Paris to develop a positive world view. Jeffers has been with VB&P – working with Audi, Reebok, Intel and other top brands – since 2004 and before that was with Saatchi & Saatchi Paris and Goodby Silverstein & Partners. Part of her success has come from making sure everyone on her team has clarity regarding the end goal, but having flexibility in how to get to that goal. “I think it's super exciting to have to figure out a new way at something, a new way to solve something,” she said. Her positive-yet-pragmatic nature is built from diverse experiences, which gives her perspective. She believes in business and life you should do things that scare you while having empathy for those you deal with, and her advice to others is to take time to understand who you’re working with and what motivates them. She also advises that everyone live in another country to put themselves into uncomfortable situations and realizes that the older she gets, the less she sees how little she knows, which is why she is always learning. Her unofficial motto is “leave people better than you found them.” Considering her ongoing success, she has no doubt done that throughout her career.

Partnerships, evolving from an intern to a pro, and the thinking behind the "I am a witness" anti-bullying campaign

This is a conversation with Gareth Kay. He was the Chief Strategy Officer at Goodby Silverstein and Partners before founding Chapter SF. They are a new style of creative agency, bringing together product design and brand communications. We talked about the path that led him to advertising, the rush of working at creative powerhouses, and what it’s like to build an agency that doesn’t really do advertising anymore.

In this episode, we spoke with Julie Faktor freelance design writer and Co-Founder/Creative Director of Yonder. Along with her business partner, Benjamin Gay Yonder creates a hybrid service bringing advertising and design together under one roof. This is a good analogy for Julie as well who throughout recent years has sought to bring more awareness to each side in the advertising/design divide through her work with the AGDA and AWARD councils. We spend some time in this conversation talking about living in San Francisco and working with the legendary Goodby Silverstein & Partners. Julie was in San Francisco during not only the Dot Com Boom but also for its Bust so we discuss what the city felt like in its peak and after the dust settled.

A casual chat with an industry great.

"Fearless," in the dictionary, should include a picture of Margaret Johnson, ECD/Partner at Goodby Silverstein & Partners in SF. From early days cold-calling creative departments to breakthrough work that makes a difference, Johnson is a forward-looking leader who embraces what makes unbridled creativity so great. Enjoy this inspiring, wide-ranging discussion that touches on: the importance of the side hustle (which led to an important piece of work from the agency), Sundance, Burning Man, midday karaoke, getting past the paralyzing nature of fear and more.

Dylan Phillips discusses the importance of formative research in brand communications, the power of storytelling, how to use specific online resources at just the right time, and the VCU Brandcenter experience. ---- Welcome to Better PR Now, Episode 1. I’m Mark Phillips and today we are talking with my son, Dylan Phillips. Now, before you start thinking this is just going to be one big bag of nepotism, there’s a reason I wanted to talk with Dylan, particularly at this time.                    When this interview was recorded, he had just finished graduate school and was just starting his career. I wanted to explore his experiences as a student and intern, as well as his hopes for a future working in communications.                    We’ll explore the importance of formative research in brand communications, the power of storytelling, and how to use specific online resources at just the right time. I think you’ll find this interesting. Let’s jump in. Mark:         I wanted to save this very first interview for Dylan, because it’s a special occasion. He just finished graduate school just a week ago, and I wanted to give him the absolute first interview. So Dylan, you just graduated from the Brandcenter at Virginia Commonwealth University; tell us about that program. Dylan:        Well, it’s a two-year graduate program for advertising. It’s really intense, sort of boot-camp style. There are different tracks that people take, whether you’re more art direction, or copywriting, or someone like me who is a strategist. They also have an experience design track, which is essentially creative technology. The program is two years, with lots of presentations and a lot of student work for big brands, small brands, and sometimes live clients. Mark:         So why did you pick the Brandcenter? There are a lot of graduate programs in advertising and marketing around the country; why the Brandcenter? Dylan:        Well, I was really interested in getting into advertising strategy. There are a lot of options for people who are looking to get into art direction or copywriting, whether it‘s The Creative Circus or the Miami Ad School, but Brandcenter is the only place that has a full program for strategy. Mark:         Tell me a little bit about the strategy track; what does that entail? Dylan:        We do things like ethnographies, where we go to people’s homes and learn about how they use products. We do things like digital anthropologies. We are professional Googlers, but there are ways to be more affective at that.                    We make subculture documentaries and really get entrenched in a subculture that we aren’t part of to learn as much as we can about those sorts of people. And really, the whole point of the track is to learn how to learn about people, to think strategically, and how that applies to advertising. Mark:         So tell me a little bit more about this idea of thinking strategically from a marketing and advertising perspective; what does that mean? Dylan:        Well, a lot of it has to do with asking “Why?” So you need to understand what the essence or the soul of a brand or company is. You need to figure that out and if that’s already defined for you, then you need to figure out who cares about it and why they care about it.                    And so, when you can understand both who, on a DNA level, the brand is and who the people are that love it, or could potentially love it, then you can see a bigger picture of what you need to do to make a commercial. But it needs to be based on knowledge that you have that that will connect with audiences you want to connect with. I think that pretty much sums it up. Mark:         So that knowledge gives you insight into the connection that the company or its products have with the people that might be consumers of those products or customers of that company? Dylan:        Yeah, usually you figure out who the people are that love it, or who the people are that you want to love it, and that way you can not only figure out where you want to talk to them, whether that is on the Internet, television, or channels like newspapers, but also how you talk to them. It can inform, and this is the side that I am more interested in: it can inform the creative decision that goes into the communications.                    And a lot of advertising is heading towards a lot more content creation that’s actually less advertising and more just entertainment that happens to be connected to a brand. So if you can figure out what people love, then you can create things. Content is such a buzzword, but you can create value that can add to their lives, rather than just trying to distract them for a minute to get their attention about a sale or something. Mark:         That’s interesting. So you’ve talked about this understanding, this insight and you’ve talked about being professional Googlers; how do you go about doing that and, in addition to using Google, talk about different ways to use tools like Google. How do you go about doing this research or getting this insight that you are able to help a brand better understand and make those important connections? Dylan:        Brand planning or strategy came about in the late 80s I believe, but it came over from Europe. And so there have been strategists for you know a number of decades now that didn’t have the Internet at their fingertips to do this stuff. So a lot of it was focus groups, man-on-the-street stuff, just trying to get people’s opinions. What’s amazing now is that everybody has a voice, and people really don’t hesitate to use it.                    One good thing to do is just go on Amazon and read reviews, because that’s where people feel the strongest is in reviews. Also, if something is just sort of happening trend-wise, you can almost guarantee that you can find something about it on Reddit. I mean it’s called the front page of the Internet for a reason. It’s funny there is a cycle that sort of happens that if you find something on Reddit it might have not yet happened on Facebook, or Twitter, or BuzzFeed.                    But it’s sort of like a cycle and it starts on Reddit and then you’ll see some stuff happen. On Twitter usually is more quick with the uptake, and then you’ll see it on Facebook trends on the side of your wall. And then there’s a BuzzFeed article about it, and then the people that are the most late to the event or whatever it is will be sharing the BuzzFeed article more likely. Mark:         So if your business involves being sensitive to, or being able to spot, emerging trends, Reddit’s a good place to be? Dylan:        Definitely. I mean obviously you’re not just going to be searching for whatever your company is, but themes and trends surrounding that. Say you owned a mountain bike shop, you would look at what people are talking about within the mountain biking forums and other outdoor forums and chats. Mark:         So what about the old-style types of traditional research, like doing focus groups or doing man-on-the-street interviews, or those intercept-type of interviews; is that way of research dead in your mind? Dylan:        Not at all. I think it’s very, very important. I like to use the Internet to formulate an idea at first, and then when I get a concept and I’m able to talk intelligently with people that - so let’s go back to the mountain biking example. Say I’d never had a mountain bike before. Mark:         Which you have. Dylan:        I mean I have, but imagine that I hadn’t, and so I would go to Reddit first. Go on the Internet first try to figure out what’s the lingo, what’s the sort of language that people use, what are the trends, and what do people like about it, what do people love about it. That way, when I do talk to people who are involved in that activity, I can speak intelligently enough to spark conversation. Mark:         If you were in product development, would you be also looking for pain points or where people are having problems, or where they are expressing frustration as potential problems that your company could solve or offer solutions to? Dylan:        Yeah, I don’t think that’s just a place for somebody working in product development either. I think that looking for pain points is a great way to figure out how any company can fit in or brand can fit into someone’s life. So if I was working at an ad agency doing communications for a mountain biking brand, we might be able to figure out, that, wow mountain bikers really hate getting hit in the shins with their pedals, it hurts.                    So say that’s a common problem and maybe that shows up in an ad, then that way it’s a little piece of truth that when mountain bikers see it, they’re like, “They get what I care about, because that happens to me all the time and it sucks.” Mark:         So the truth resonates. Dylan:        Yeah, for sure. I think if you can show people that you’re not faking it, that is important. Mark:         So it allows you to be genuine? Dylan:        Right. Mark:         Things like Reddit allow you to survey the landscape and see trends that are emerging, to identify opportunities. Dylan:        You can also find people on Reddit to talk to. Mark:         Tell us about that. Dylan:        Not only does it paint a picture with conversations that are already happening, but you can get involved as well. So you could say, “Hey, can we talk about this?” You can pose a question that people will respond to, and then if the answers are something that you’re interested in, or particular answers are interesting to you, you can reach out to that person and send them a message.                    It’s interesting that the community on Reddit seems more willing to help each other than a lot of other communities online. And so if you’re just straightforward with them and say, “Hey, I’m working on a project and I would really like to talk to you about A, B or C” then more than likely, and I’ve had this happen a bunch of times, people will say, “Okay, yeah, definitely.”                    And whether it’s just a series of emails or whether they want to Skype with you, you get to talk with somebody who is actually entrenched in what you’re trying to learn about, which is you know way more valuable than just reading. Mark:         Right, historically we’ve been told to define demographic personas or avatars of our perfect customer, stakeholder, or public that we’re trying to engage, does Reddit allow us to go beyond that … and actually go to real people and allow us to dive deeper and go specifically. They’re not extractions any more. They’re real, living breathing people we can go to and ask, “What do you think about this? If this was a product would you be interested? If you had shin-guards for your mountain bike would you wear them or would you think it was dorky?” Dylan:        Right, I think that it definitely allows for that. But I don’t think enough places are taking advantage of that. It’s really easy to turn to a statistic and say, “Well, this kind of says this, so we’ll just do this.”                    It is much more compelling to say, “Well, this guy’s name is Tom and this is what sucks about his life.” Or, “This is what he doesn’t like about this product,” or “This is how this product makes his life better.” Those are some of the best ads: When you see real people and how they’re affected. As human beings, we’re story driven. As much as numbers can tell a story, that doesn’t resonate with us the same way that telling about how an actual individual interacts with something does.                    It’s actually like reading the numbers of people that have died in a war. At some point it just becomes a number and statistic, and it’s like I can’t even imagine that. But if you hear one story about one person and you get details about them dying, it’s a much more impactful way. Mark:         It sort of becomes relatable when it’s one person’s story. Dylan:        Yeah, for sure, or even a groups of people, maybe more than one, but it’s a human story, rather than just numbers. Mark:         So what’s a take-way lesson from this for companies that offer products or services. How might they be able to use this deep-dive approach to better understand how their customers, or how their stakeholders, or how their publics think about things, and how they might better anticipate their needs. Dylan:        What it really boils down to is conversation. I think a lot of times things get lost within organizations, whether you know people just sort of playing email tag or you know just passing off documents, rather than actually having a conversation about what they want to do. And also that’s within an organization, but I think it’s really important to get to know who your stakeholders are, who your audience is. And treat them like people rather than just numbers on a page because, at the end of the day they feel a certain way about your organization and that’s linked to an emotional connection. And so if you can figure out how to strengthen that in a non-salesy sort of way and an organic sort of way, it can be invaluable for you. Mark:         Fantastic. Let’s go back to the Brandcenter for a moment and look at how it works. It has multiple tracks in addition to strategy; what are the other tracks? Dylan:        Art direction, copywriting, creative brand management, and experience design. Mark:         So why did you pick strategy? Dylan:        Strategy seemed like a good mix of problem solving and creativity, which I really enjoy and it allows you to really get into culture and think about that sort of stuff. I’m really into all of that, so it just seemed like a good fit. Mark:         At the Brandcenter, you work in teams, you function as an ad agency where you work on actual problems, real world problems, sometimes for real world clients. Tell us about some of the projects that you worked on while you were there. Dylan:        Oh, we worked on such a wide variety of things. Some of them are more hypothetical, whether it’s the first semester we worked on a project for Marvel coming out with a new superhero and marketing that. But then, we also have real-world clients.                    We worked on one project that was this cheesecake company. It was interesting, because most of us went and tried it and didn’t know what to think about it really. But it was trying to be sold as a high-end luxury sort of dessert, but they are in, essentially, baby food jars. Mark:         Is this a startup? Dylan:        I guess it was a startup. It wasn’t brand new though; it’s been around for a while. And it was interesting. Working with a live client was a little bit more difficult, because he was very, very strict on what we could change and what we couldn’t change.                    And in the class, the teacher expected us to change everything and do whatever we wanted, so we did. But at the end of the day, he had the final say in what happened. And what ended up happening was he stuck with his old stuff. Mark:         Which is the client’s privilege right? Well, it’s their prerogative. Dylan:        Yeah, but a lot of the stuff that got made ... Mark:         That were working on this same project? Dylan:        Yeah, and you know a lot of the stuff that got made was really good. And you know some people recommended repositioning it, trying to change who we were talking to. Some people just changed the logo and the visual language of the brand. But he decided to stick with the same stuff that he came up with himself, which I guess is all right, but there was a lot of good stuff that he just turned away. Overall, though, people had an interesting time working on it. Mark:         So, with experiences like that, do you think those prepare Brandcenter students for life in real agencies and life in the real world? Dylan:        I think so. Even if we’re not working with a live client, the professor acts as a client and they are usually, in my experience, much tougher than any live client that I’ve ever interacted with. Obviously, they give their feedback in class in front of all your peers. But then you also get to sit down with them and hear about where you went wrong, or where they think that you could have pushed it further. A lot of times, for a strategist that criticism that you get is that you didn’t push it far enough or you didn’t think it through all the way. You know, they critique all of it, so the art directors might say, “Well, this isn’t very well-designed” or “This doesn’t make sense for who you are trying to talk to.” So if the strategist and the creative team aren’t meshing well, then that sometimes comes through. The live clients that I’ve interacted with in Brandcenter settings or at an agency this summer have always been really nice, at least compared to my experience at school. Mark:         Right, did you come out with thicker skin than you went in? Dylan:        I think so, especially about presentations. That’s something that you just get a lot of reps in. First semester, you’re presenting almost every week and it tapers off a little bit towards the end. But by then, you’ve given so many presentations and talked in front of so many people that something that a lot of people get nervous about seems normal. And by the end of Brandcenter, that is definitely something that almost everyone gets over and gets better at. So, yeah, I think so; definitely tougher skin. Mark:         Any tears shed, either you or your classmates, over the course of the two years? Dylan:        Oh, I never cry! But yeah, there’s definitely some crying that happens there every once and a while. It gets stressful. Mark:         But overall? Dylan:        Overall a great experience. Mark:         So for students who finished their bachelor’s, are considering grad school, and are definitely in a marketing track, would you recommend the Brandcenter? Dylan:        Yeah, 100%. My advice to them would be to have a good idea of what you want to do before you apply. I see a lot of people realizing about half way through that they wanted to be in a different track and it’s very difficult to switch. Some people do it, but you know, if you really really love writing and you want to be a copywriter, then you should apply as such. The acceptance rate isn’t super high and it’s kind of difficult to get in, but it’s totally worth it. The application is long and the program is a lot of work, but the experience is definitely worth the effort if you put it in. Mark:         Great, so let’s go back to some of the projects that you worked on, what are some of the most memorable ones? Dylan:        Well, we worked on one where we had a side project working with a live client, working under a grant from the Department of Energy. We branded nuclear energy. Mark:         What was the task? Dillion:     The nuclear Department in VCU approached Brandcenter and said, “We have this grant money and we want to have Brandcenter teams compete to rebrand nuclear energy.” Basically, what they had found out is that nuclear energy in general has a negative perception, they really weren’t sure why, and they were looking for creative solutions on how to talk about it, how to even brand nuclear energy, and how could that improve the perception.                    About 20% of the US electricity comes from nuclear power currently and there is a ton of lobbying that goes on from gas companies. That basically keeps nuclear from advancing and becoming more of a predominant form of energy for our country. Mark:         So your team won. Dillion:     My team won, yeah. Mark:         And what did you come up with? Dillion:     Well, it started off with what I talked about before with my process in strategy. I did a lot of reading and a lot of talking to people. I found out a few key things, one was that, in general, people didn’t really like nuclear energy that much, but most people were very uninformed. They couldn’t give me a good reason why they didn’t like it; it was just a sort of a gut reaction.                    Another thing I realized was that people don’t really care where their power comes from as long as when they flick the switch, it turns on. Another thing I realized was that there was just one small key difference between people that were for nuclear energy and people that were against it; that difference was the way they view risks.                    So the people that were for nuclear energy were more likely to do their own research or do their homework. Whereas the people that tended to be against nuclear energy were more “gut reaction” sort of people. Very similar to the sort of people you would see a story on Ebola on the news, see that it was in the US, and freak out like, “Oh, we are are all going to die of Ebola.” When in reality, that is not actually something that’s going to affect your life here in the States.                    So then I dug more into the idea of risk and started thinking about actual risk that affects American lives everyday. Things like texting while driving is really dangerous or eating fast food regularly is really not good for you, and over time is really dangerous as well. But people don’t really think of those as a risk, whereas people think about Ebola, or nuclear energy, or ISIS and they freak out and get scared. I wanted to know what’s the difference between these two different types of risk.                    I realized that people don’t care about the fast food, texting while driving sort of risk, because it’s domestic and mundane and sort of ordinary. Whereas these other things are more foreign, we don’t understand them, and they’re complicated, so they’re scary. So we realized the most exciting thing we could do for nuclear energy was to make it boring, just like those other risks.                   And we realized it would be a monumental task to try to shift people from hating nuclear energy and not knowing why, to being huge fans of nuclear energy and knowing everything about it. So we realized that it would be much more realistic to shift people to from ‘I don’t like it’ to ‘meh.’ So that’s what we did. We came up with a campaign called “Nuclear Is.” Basically, it’s just a way for people to see how nuclear fits into their lives. So it could be like nuclear is doing your laundry, or nuclear is watching your favorite show on HBO, or nuclear is driving your Tesla.                    Any time you’re using electricity in your life that could potentially be a moment where nuclear energy is interacting with you, and so that’s what we came up with. We ended up winning and went to South by Southwest as the prize. Mark:         That’s excellent, so looking back on the whole process at Brandcenter, are there things that you know now, that you wish you knew when you started? Is there advice that you wish you could have given to your younger self before you started? Dillion:     Yeah, I think the most important thing that I probably learned, and it would have been helpful at the beginning, was how I view the idea of ownership. When I first started, I thought I was the strategist and I’m going to come up with this idea and everybody is going to like it and the creative team is going to follow that idea and then execute based on that and it’s going to be great.                    But in reality, a lot of people have ideas and directions that they want to go in. I realized that a strategist’s role is not about coming up with the one and only idea and then forcing people to stick to that; what it’s really about is coming up with a lot of ideas, facilitating other people’s thinking, and providing context for that. So what I would tell myself, if I could go back now, I’d say, “Listen more.” Mark:         Last summer, you had the opportunity to intern at Goodby Silverstein in San Francisco. You worked on a number of different projects and accounts there, tell us about that experience. Dillion:     Yeah, it was awesome. I got to work on so many different things as an intern. I got to work on Häagen-Dazs, Sonic, Milk, and Comcast. I also got to work on two separate pitches, which was some of the most exciting work, because it’s all new ideas and thinking and trying to figure out what the agency can do for a brand. Which reminded me a lot of how Brandcenter operates, because you kind of look at everything as a pitch there. Mark:         What were you most surprised about? Dillion:     How casual everything is. Mark:         In an agency environment? Dillion:     Yeah. I had never worked in an agency before and it’s okay to go and talk to whoever you want to go talk to. I mean people are busy, but you know no one is closed off in an office so that you can’t go and talk to them. Everyone kind of wears what they want to wear and does what they want to do. Work still gets done and, obviously, the work there’s great, the people are great, and it’s a very comfortable environment. Mark:         People working very hard? Dillion:     Yeah, but not to the point where they seemed stressed or uncomfortable. It was like people were working hard because they like what they do and are passionate about it. Mark:         Right, a very creative environment. Dillion:     Yeah, definitely. There’s open office space that kind of promotes collaboration, creativity, and all that. Mark:         What were some of the most important lessons you learned? Dillion:     I think being in brainstorming sessions where they kind of solidified that lesson I was talking about before about the idea of ownership. I also learned more about how decisions are made; you think about, for example, this CEO just got hired for this brand, what do you know about this guy, what is he like? Because if you’re working for him now, he’s your client, you’re providing work to him that ultimately he will have to sign off on. That is something that I never really thought about before: Learning individual people’s preferences. Mark:         So what’s next for you? You just finished grad school, been working really hard, now you’re job hunting; where do you see yourself in a year or five years? Dillion:     Working hard at an agency, most likely in California. I think I’ll probably be trying to move up as a strategist, trying to create awesome campaigns and work with really creative, talented people. Mark:         Great, one last question: What’s the best piece of advice you’ve ever gotten? Dillion:     One that’s been the most memorable for me was when I was talking to a creative director and I was trying to figure out where I wanted to work. He said that where you want to work doesn’t really matter. I asked, “Do you mean in the agency, or city, or what are you talking about?” He said either one; it doesn’t really matter. What really matters is who you work for. Say you want to work for an amazing guy who lives in Washington, but you hate the rain. Well, it rains a lot there, so put on a jacket!                    That got the point across to me: Who you work with and for is more important than the name on the door or the city you live in. Mark:         Very cool, good advice. You’ve got a really cool website; what’s the address and how can people get in touch with you? Dylan:        http://www.dylanrussellphillips.com/ Mark:         Awesome, terrific interview, Dylan. Thank you very much. I really appreciate the time. Why don’t you play us out. Dylan:        Sure. Mark:         There you have it; a view from someone just starting his career. You know, I’d like to check back in with Dylan down on the road about his professional experiences and whether his perspectives have changed.                    Thanks for spending a little time with us today. I hope you found it entertaining, but more than that, I hope you found something you can use in your career.                    I’d love to know what you think about the podcast. Who would you like to hear on the show? What questions would you like answered? What challenges are you facing? Drop me a line at mark@betterprnow.com and check out Better PR Now, where you’ll find links to all the resources mentioned in today’s episode and so much more. Well, that’s it for today. I hope you’ll join me on the next session of Better PR Now. To benefit from every episode, please subscribe. See you soon!

Jenna is a copywriter at Goodby Silverstein & Partners in San Francisco. "It's very sad but also very empowering. The worst thing that could possibly happen to me has already happened . So in a way it kind of released me to this, that I realized I could take more risks . . . because what's the worst that could happen . . . there is none anymore." Podcast mixed by Mike Benz.

Dan Fields (@danthebeast) is a Vice President of Operations at Aarra, an interactive management firm based in New York and Chicago. Once a humble Flash developer, Dan has moved into a sales and new business role, building relationships with large agencies and small shops alike. Our conversations discusses the need for sales and relationships in creative businesses, how Dan made the transition to new biz, and some of the challenges facing the ever-changing advertising industry. Catch up with Dan on his personal site Danfields.com or via his podcast, Save It For The Show. Show Notes & Links Dan is “no expert” but is a working professional with a passion project on the side. (Aren't we all?!) Dan is a New Business & Strategy agent for a number of design & interactive studios He started as a Flash developer, gaining an understanding of the creative process  Matt Keefe, Josh Miles, previous guests on the Podcast The challenge is now “How do you get potential clients into the room?”  “You have to have the work in your portfolio.” —Dan Fields  Tweet This Dan studied advertising and journalism at University of Nevada, Reno, (where previous guest Mignon Fogarty is now a professor) “My work ethic was high enough that I could fake being a decent designer.” —Dan Fields  Tweet This BKWLD, a digital agency in Sacramento — Dan's first job, and where he met Ben Borowski Dan's background as not-a-traditional sales guy is “a feature, not a bug.” The 4-Hour Workweek by Tim Ferriss On Amazon and On Audible Secrets of Closing The Sale by Zig Ziglar On Amazon and On Audible Save It For The Show, Dan's podcast and creative outlet Ad Agencies like Goodby Silverstein, Weiden+Kennedy come up with good ideas, but Dan needs to find the folks who actually produce it. Old Spice Terry Crews (and his muscles) Facebook apps were everywhere, often because agencies would come up with wild ideas HTML5 Getting Things Done by David Allen On Amazon and On Audible The pronunciation of GIF Emoji icons “Interesting” means “Not at all interesting” to Britons, especially in a business context How To Get Your Client's Budget And Not Die In The Intent “You can be on the phone all day, up to date on your email, or you can actually get things done.” —Dan Fields  Tweet This “At some point advertising forgot that it's supposed to sell something, not just win awards.” —Dan Fields  Tweet This “Advertising is weaponized media.” —Prescott Perez-Fox  Tweet This Brands saying “Bae” (@BrandsSayingBae) on Twitter Eat24 – an online ordering service with a very funny persona (@Eat24) Oreos “You can still dunk in the dark” Rutheford Gold Foil Experiment aka The Geiger-Marsden Experiments, conducted between 1908–1913 at the University of Manchester; led to the Bohr Model of the atom (Nobel Prize, 1922) and Frank & Hertz's work on electron impact (Nobel Prize, 1925)  Volkswagen “Milky Way” spot for Cabrio, by Arnold, 1999 Volkswagen “Sunday Afternoon” spot for Golf, by Arnold, 1997 “Every time you do something creative, you're buying a lottery ticket.” —Dan Fields  Tweet This Straight Outta Compton meme on Instagram Pinochle, the card game for old ladies Lucy Kellaway once remarked on hobbies outside of work — CEOs used to have them, now they don'tcan't Kiwanis Club  Dan Fields on Twitter  Dan Fields on Facebook  Dan Fields on Instagram  Save It For The Show on Twitter  Save It For The Show on Facebook  Save It For The Show on SoundCloud Tools Highrise, from Basecamp Salesforce Daylite Evernote Follow Up Then Siri Slack An actual calculator, like a TI-83 Techniques If you're a creative who's shy, you need to push yourself Create a side project or “fake” projects to build your portfolio Force yourself out of your comfort zone, especially for things like cold-calling BCC “2weeks@followupthen.com” on your emails to receive a reminder to your inbox Ask Siri to set reminders Keep an open internet chat for goofing off; helps build office culture Use video chat to supress miscommunication in email-writing shorthand Don't hide your budget — don't waste each other's time by keeping it secrets Learn small talk, it's part of relationship-building Habits Find a way to remind yourself; you won't remember Keep a running list of jokes or notes Get ideas out of your head and into some kind of system Drink coffee, don't sleep (a by-product of children) Avoid social media; it feels productive, but it isn't. Focus on email only for an hour; block off everything else. Try Audible.com Free for 30-Days Visit BusyCreatorBook.com for your free trial Get Secrets of Closing the Sale by Zig Ziglar as a free audiobook Get The Episode Download The Busy Creator Podcast, episode 68 (MP3, 51:56, 25.1 MB) Download The Busy Creator Podcast, episode 68 (OGG, 51:56, 25.3 MB)   Subscribe to Get New Episodes   Subscribe to The Busy Creator Podcast on iTunes or on Android

This week, John Trotter joins the podcast. John is the founder and creative director of Forty Forty Agency, a San Francisco brand consultancy and creative agency that has worked with both consumer and team sports brands such as the Washington Nationals, DC United, NFL Players Association, Keen Footwear and more. Prior to founding Forty Forty Agency, John was a senior designer at Nike and design director at Landor. The interview takes a deep dive into the strategic side of sports branding discussing sponsorship and the cross-pollination of consumer brands with sports brands, as well defining the vision and identifying core values of a brand. The two also talk about a few great examples of branding and design work aiding in the recruiting side of college athletics. Discussion includes the 1996 Atlanta Olympics and Nike's ambush marketing campaign behind it. With Forty Forty Agency being headquartered in downtown San Francisco, of course conversation cannot avoid the startup scene and how there is a great opportunity for products and software in the sports vertical. Mentions include: John Trotter on Twitter Forty Forty Agency 1996 Atlanta Olympics Nike Ambush Marketing Campaign Malcom Grear Designers Mary Zalla, Global President of Consumer Brands, Landor The Washington Nationals - Nattitude Campaign Oregon Gridiron Seattle Seahawks Nike Uniforms Behind-the-scenes There Can Only Be One - NBA Campaign by Goodby Silverstein & Partners My next guest is independent designer & illustrator, Matt Stevens. Matt works with brands outside of sports such as Facebook, Pinterest and more, however he is most known for successfuly raising money on Kickstarter to fund his side project, the MAX100 Project, a book and posters containing 100 illustrations in different styles of the iconic Nike Airmax 1.

Impatience. Working with CMOs. Fathering future ad greats. And getting the agency's name right. This is the good stuff, in 30 minutes.

Fear of failure can be a good thing if you also have a stellar work ethic, a great attitude and more talent than you recognize.