Podcasts about canndescent

“Without question, consumers are incredibly savvy and I caution any and all brand marketers to underestimate them at their own peril. They're tuned in. They're educated. They're paying attention. They're asking questions and you never want to take consumers lightly. You want to, evoke excitement. You want to compel them to action. And that's not easy to do in this sort of digitally equipped world that we live in so authenticity plays  through.“ - Sam ArellanoWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes ABC Brand / Design Founder Sam Arellano. He shares insights on how to build a successful brand in a saturated cannabis market and how branding can help impact the longevity of a business. He also discusses his hopes for the future of the industry from a branding and design perspective. [00:01 – 17:19] Breathing Life to Cannabis Brands[17:20 – 22:10] Brands Are a Value System[22:11 – 28:12] Adding Value Through Technology and Education[28:11- 35:35] Flower Commoditization[35:36 - 50:37] Creating Differentiation and Establishing Brand Longevity [50:38 – 55:23] Elevating the Future of the Cannabis Industry Sam is an award-winning, strategic brand marketer with experience that spans sporting goods, consumer electronics, and streetwear. His creativity has landed him gigs with Nike, Incase, and Lululemon to name a few. Prior to starting ABC Brand / Design, Sam was the Chief Marketing Officer at Canndescent- where he architected multi-million dollar, high-margin brands. Rosie Mattio calls him "one of the most prolific marketers in the cannabis industry.” Connect with Sam Arellano!Check out the Arellano Brand Co. website. Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Key Quote:“Your brand is your reputation. It's your shorthand. It is the totality of everything that you have working together in harmony and consistency and making sure that that message is effective and is targeted to, a very specific audience.  And I like to say go narrow and deep. Know who your customer is and then go to all extent to service them and surprise and delight.” - Sam Arellano SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBDRESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.comRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Welcome back to another episode of Season 4 of the I'm With RJ podcast - this one is a very special episode as we introduce our new co-host, Claire Taylor.Ms. Taylor's resume reads a who's-who of cannabis companies including - Wonderbrett, Cookies, Lemonade, Outspoke.io, Canndescent and currently Bhang - with those position comes a myriad of experiences and insight as evident in Claire's conversation with RJ here in Episode 2.Beginning in a  Los Angeles trap shop right after college, Claire's journey provides a real look into the role budtenders play and the lengths that many of California's top brands go to keep budtenders medicated and pushing their gear.Claire recounts the hairraising experience of working during the George Floyd protests and the aftermath of the looting at Cookies Melrose.  We also break down why Claire feels that working at Cookies was "cool until it wasn't" and why that sentiment is so common amongst workers in the cannabis industry.  The episode also features a review of Wonderbrett's flagship retail location along with discussion about the quality of Canndescent products and the concept behind their experience-driven approach. Get ready for a fun yet direct conversation that focuses on CPGs and the Los Angeles and Southern California cannabis retail markets as we roll up and toke Episode 2 of Season 4 of the I'm with RJ show featuring and introducing our Season 4 co-host, Claire Taylor. Connect with RJ:IMwithRJ.comInstagramTwitter Linkedin - RJConnect with Claire Taylor :BhangInstagramLinkedin - Claire

Rosie Mattio is the Founder of MATTIO Communications, one of the largest cannabis PR agencies in the industry, boasting 40 clients, 39 of which are cannabis brands or ancillary products.

Justice Joints with Sam Arellano, Chief Marketing Officer of Canndescent. Justice Joints is a first-of-its-kind, cannabis brand, where 100% of profits will be donated to social justice causes. Specifically, Justice Joints will donate all profits to fostering the participation and ownership of BIPOC communities within the cannabis industry and to prisoner release, expungement, and reentry programs for those convicted of nonviolent cannabis offenses. Sam is an accomplished executive and award-winning accelerator of lifestyle brands. He has created and produced internationally recognized campaigns for some of the world's leading brands including Nike, Red Bull, and Incase. As a career marketing specialist, Sam's 20-year work history spans men's contemporary apparel, sporting goods, and consumer electronics.

Mr. Arellano is an accomplished executive and award-winning accelerator of lifestyle brands. He has created and produced internationally recognized campaigns for some of the world's leading brands including Nike, Red Bull and Incase. As a career marketing specialist, Sam's 20-year work history spans men's contemporary apparel, sporting goods and consumer electronics. Prior to joining CANNDESCENT Sam served as CMO for Lumos Labs – a Hong Kong based manufacturer of Bluetooth enabled bicycle helmets sold exclusively at Apple.

Sam Arellano is the CMO of Canndescent, a company that leads the cannabis industry in innovation and empowers adults to turn down the noise, unlock the moment and transform their lives with ultra-premium cannabis products.

Adrian Sedlin, serial entrepreneur with 5 successful exits and currently the CEO at CANNDESCENT, talks about - what do you need to have to raise the pre-seed round? What is FFF round (friends family and fools) and how those are being raised. Adrian's linkedIn: https://www.linkedin.com/in/adrian-sedlin-1087473/ CANNDESCENT: https://www.canndescent.com/ Fill out this form to get connected to investors and mentors: https://form.typeform.com/to/vT8gVQDG

In this episode Jesse Betend talks to Adrian Sedlin, CEO of Canndescent. Cannadescent is usually referred to as a luxury cannabis brand. Shortly after the death of George Floyd at the hands of police officers their CEO Adrian Sedlin wrote a letter to his board describing the responsibility that he felt the industry and his company shared to do something. Now, the company has announced a new brand, Justice Joints where 100% of the profit are donated to social justice initiatives. To reach the show: highground@trichomes.com **Keep up with us on social media!** www.facebook.com/trichomesdotcom www.twitter.com/trichomesdotcom www.instagram.com/trichomesdotcom www.linkedin.com/company/trichomes

Canndescent with CMO Sam Arellano. Our guest is an accomplished, entrepreneur-minded executive and award-winning accelerator of lifestyle brands. He’s created and produced nationally recognized campaigns for some of the world’s leading brands including Nike, Red Bull, and Incase. His 20-year work history spans men’s contemporary apparel, sporting goods, and consumer electronics. In 2006 Sam co-founded Graphite Brand Design - a Los Angeles based creative agency focused on luxury goods, contemporary fashion, and street culture. During his four years at Graphite, Sam secured major account wins including the Agency of Record for leading Apple accessories brand, Incase. In addition, Sam led multimillion-dollar projects for Toyota, MTV, ROXY, Moleskine, the Hollywood Roosevelt Hotel, and has worked with the world’s foremost street artists including KAWS, Evan Hecox, and Shepard Fairey. Sam serves as an advisor to technology start-up MavFarm, Inc., makers of the Sho_w app - the first interactive mobile camera and shoppable video-sharing marketplace for art, music, and fashion enthusiasts; and to ICAN Los Angeles, a supported employment agency created to help mentally disabled young people find meaningful employment around LA.

Only a few years ago, consumers had to navigate through a litany of foreign strain names and hope for the best experience. These days, consumers can easily find a wide variety of quality cannabis products that cater to their individual lifestyles and interests. Adrian Sedlin, the Founder and CEO of Canndescent, is largely credited with rebranding cannabis as a luxury lifestyle product and taking the guesswork out of the purchasing experience. Adrian discusses how he applied his Harvard Business School background to this emerging industry, why he believed luxury cannabis was an untapped market back in 2015, and how cannabis brands can maintain visibility in an increasingly competitive market.

Sam discusses the agility needed for launching and positioning a new cannabis brand during the pandemic, and his experience as CMO of a multistate brand operator.

Alex Frost came from being a founding member of Canndescent the first of its kind "experience" based brand in cannabis. She spent time helping build the brand from the beginning selecting the color orange and it eventual growth to a 250 person company. Along the way she realized her talent for getting clients to ask "What is your deeper WHY". Branded The Cannsultant, Alex begin her endeavors consulting cannabis brands and helping them realize their biggest strengths. It is clear that Alex is here to help, she believes in the plant and wants the industry to be in the hands of good people not just people looking to make a bunch of money. Her latest endeavor is a big one, on the back of Hall of Flowers Palm Springs being postponed April 1 and 2 she launched her idea. The Brand to Buyer Virtual Summit a virtual trade show where 16 selected brands will showcase their products or services to buyers and others via a interactive chat style model. The Brand will be assigned a video chat room that buyers can attend and ask question in a public setting, if desired the buyer can take that chat private with the brand while also enabling those brands to provide handouts or incentives on a more intimate level. Follow Alex Frost on Instagram @the.cannsultant (and in her bio you can request a 30 minute call with her) To participate in the Brand to Buyer Virtual Summit and also on Instagram @b2bvirtualsummit

On this week’s episode of Girl Gang the Podcast, I interview Elisabeth Baron, Vice President of Marketing at Canndescent (@canndescent).

In this investing heavy episode, Brandon chats with Mitch Baruchowitz of Merida Capital. Mitch and his team have deployed over $80 million in the last 18 months! With investments like KushCo, New Frontier, and Canndescent, Merida has become one of the top investors (PE or VC) in the cannabis space. Mitch and Brandon dive into how raising their 3rd fund is different than the first one, his daily use of Twitter, and why treating people well is foundational to building a successful fund. Tune in, listen up, and get acquainted with Mitch of Merida Capital! Special thanks to Heffernan Insurance Brokers for supporting independent media. Learn how to protect your growing business with a completely free conversation with Marshall or Tanner! Email them directly at iC@Heffins.com.

The solar development project withTom DiGiovanni. Today on NCIA we are joined by Tom DiGiovanni, with California-based Canndescent. Some big news from Canndescent recently is the solar development project, which is a first of its kind in the cannabis industry. Bethany and Tom go into detail about the project and how ti can change the future of the cannabis industry. Sustainability is a big issue for everyone, not just in cannabis, and Earth Day being right around the corner some cannabis companies are stepping up their game to address ways to become more sustainable for the future. Canndescent is working hard to inspire such sustainability in an attempt to help the entire industry flourish. Tom specializes in providing top-notch finance, operations, and accounting expertise to fast-growth companies with a primary focus on consumer products, technology, real estate, and renewable energy. With more than two decades of Executive level experience in a variety of high growth business environments, his career has been mainly focused on helping high growth startups and middle market companies deal with critical business needs - ranging from creating and implementing major strategic plans to dealing with tactical issues like cash flow, expense reduction, sales growth, etc.

The solar development project withTom DiGiovanni. Today on NCIA we are joined by Tom DiGiovanni, with California-based Canndescent. Some big news from Canndescent recently is the solar development project, which is a first of its kind in the cannabis industry. Bethany and Tom go into detail about the project and how ti can change the future of the cannabis industry. Sustainability is a big issue for everyone, not just in cannabis, and Earth Day being right around the corner some cannabis companies are stepping up their game to address ways to become more sustainable for the future. Canndescent is working hard to inspire such sustainability in an attempt to help the entire industry flourish. Tom specializes in providing top-notch finance, operations, and accounting expertise to fast-growth companies with a primary focus on consumer products, technology, real estate, and renewable energy. With more than two decades of Executive level experience in a variety of high growth business environments, his career has been mainly focused on helping high growth startups and middle market companies deal with critical business needs - ranging from creating and implementing major strategic plans to dealing with tactical issues like cash flow, expense reduction, sales growth, etc.

In this week’s episode, Brandon welcomes Vince Ning, CEO of Nabis, to the show. Vince is not your average young founder. He’s already been a part of Y-Combinator and sold his first company to Amazon. After that experience, he turned his sights to cannabis. Seeing an opportunity to disrupt incumbents like RVR, CannaCraft, and Indus, Vince and his team built a low-cost, tech-based solution for cannabis brands. In less than 2 years, they’ve built a network to cover the entire state, have dozens of top level brands (like Canndescent, California Dreamin, and Flower Co), and are one of the fastest growing distributors in California. Tune in, listen up, and get acquainted with Vince of Nabis!

Can't believe it took us so long to talk about Joints! So practical, so portable, so sharable. WE get into how the new testing regulations in California have limited options for consumers in the short term.  Eburnt also reviews Canndescent flower.  And listen for your discount code to THE HIGHER PATH!- 14080 VENTURA BLVD. SHERMAN OAKS.

On this week’s episode of The Green Rush, Lewis and Anne chat with Adrian Sedlin, CEO and founder of Canndescent, on of the most recognizable, ultra-premium flower brands in the cannabis industry. To date, Adrian has raised nearly $30 million in seed capital for CANNDESCENT, and helped establish Canndescent as the first municipally-permitted cultivator south […]