Podcast appearances and mentions of Claire Taylor

Episode Description: Many authors are doing everything right—publishing consistently, running promotions, chasing algorithms, investing in tools—and still can't seem to get ahead financially. The books break even. The sales spike and disappear. The stress never really lets up. In this episode of What If? For Authors, Claire Taylor addresses a painful but essential question: What if struggling to get ahead isn't a personal failure—but the predictable result of broken systems? Using the Enneagram as a framework for liberation (not self-blame), Claire explores why productivity hacks, discipline fixes, virality, and AI tools often function as promising distractions rather than real solutions. She unpacks how dominant cultural narratives—bootstrapping, meritocracy, savior myths, and algorithmic “neutrality”—keep authors exhausted, isolated, and blaming themselves instead of questioning the systems designed to extract their time, money, and attention. This episode is not about giving up. It's about reclaiming agency, and choosing paths that reduce suffering, build solidarity, and support sustainable creative lives—on human terms. In this episode, you'll learn: Why struggling financially as an author is not a moral or personal failure How the Enneagram helps distinguish inner work from systemic harm What “promising distractions” are—and how they keep authors trapped Why algorithms, ads, and platforms are not neutral or merit-based How savior-seeking keeps people exploitable and disempowered The hidden cost of tying hope to virality, productivity, or being “chosen” How internalized cultural narratives quietly sabotage creativity and wellbeing What genuine agency, community, and non-extractive alternatives can look like Why stepping back from writing (temporarily or permanently) is not shameful Key Takeaways: You are not broken—and you were never failing Many author systems are designed to extract, not sustain Optimization does not equal liberation Hope does not come from being saved—it comes from collective agency Building community is a radical act in an extractive industry Anger can be alchemized into clarity, solidarity, and action Resources & Links: Learn more about Claire's coaching, courses, and books: liberatedwriter.com Write Iconic Characters: books2read.com/WIC Happy writing!

How can you build iconic characters that your readers want to keep coming back to? How can you be the kind of creator that readers trust, even without social media? With Claire Taylor In the intro, Dan Brown talks writing and publishing [Tetragrammaton]; Design Rules That Make or Break a Book [Self-Publishing Advice]; Amazon's DRM change [Kindlepreneur]; Show me the money [Rachael Herron]; AI bible translation [Wycliffe, Pope Leo tweet]. Plus, Business for Authors 24 Jan webinar, and Bones of the Deep. Today's show is sponsored by Bookfunnel, the essential tool for your author business. Whether it's delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Check it out at bookfunnel.com/thecreativepenn This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Claire Taylor is a humour and mystery author, the owner of FFS Media, and a certified Enneagram coach. She teaches authors to write stronger stories and build sustainable careers at LiberatedWriter.com, and her book is Write Iconic Characters: Unlocking the Core Motivations that Fuel Unforgettable Stories. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. Show Notes Why Claire left social media and how she still markets her books and services What the Enneagram is and how core fears and desires shape character motivation Using Enneagram types (including Wednesday Addams as an example) to write iconic characters Creating rich conflict and relationships by pairing different Enneagram types on the page Coping with rapid change, AI, and fear in the author community in 2026 Building a trustworthy, human author brand through honesty, transparency, and vulnerability You can find Claire at LiberatedWriter.com, FFS.media, or on Substack as The Liberated Writer. Transcript of the interview with Claire Taylor Joanna: Claire Taylor is a humour and mystery author, the owner of FFS Media, and a certified Enneagram coach. She teaches authors to write stronger stories and build sustainable careers at LiberatedWriter.com, and her book is Write Iconic Characters: Unlocking the Core Motivations that Fuel Unforgettable Stories. So, welcome back to the show, Claire. Claire: Thank you so much for having me back. I'm excited to be here. Joanna: It's great to have you back on the show. It was March 2024 when you were last on, so almost two years now as this goes out. Give us a bit of an update. How has your writing craft and your author business changed in that time? Claire: One of the things I've been focusing on with my own fiction craft is deconstructing the rules of how a story “should” be. That's been a sort of hobby focus of mine. All the story structure books aren't law, right? That's why there are so many of them. They're all suggestions, frameworks. They're all trying to quantify humans' innate ability to understand a story. So I'm trying to remember more that I already know what a story is, deep down. My job as an author is to keep the reader's attention from start to finish and leave them feeling the way I hope they'll feel at the end. That's been my focus on the craft side. On the author business side, I've made some big shifts. I left social media earlier this year, and I've been looking more towards one-on-one coaching and networking. I did a craft-based Kickstarter, and I'd been focusing a lot on “career, career, career”—very business-minded—and now I'm creating more content again, especially around using the Enneagram for writing craft. So there's been a lot of transition since 2024 for me. Joanna: I think it's so important—and obviously we're going to get into your book in more detail—but I do think it's important for people to hear about our pivots and transitions. I haven't spoken to you for a while, but I actually started a master's degree a few months back. I'm doing a full-time master's alongside everything else I do. So I've kind of put down book writing for the moment, and I'm doing essay writing and academic writing instead. It's quite different, as you can imagine. It sounds like what you're doing is different too. One thing I know will have perked up people's ears is: “I left social media.” Tell us a bit more about that. Claire: This was a move that I could feel coming for a while. I didn't like what social media did to my attention. Even when I wasn't on it, there was almost a hangover from having been on it. My attention didn't feel as sharp and focused as it used to be, back before social media became what it is now. So I started asking myself some questions: What is lost if I leave? What is gained if I leave? And what is social media actually doing for me today? Because sometimes we hold on to what it used to do for us, and we keep trying to squeeze more and more of that out of it. But it has changed so much. There are almost no places with sufficient organic reach anymore. It's all pay-to-play, and the cost of pay-to-play keeps going up. I looked at the numbers for my business. My Kickstarter was a great place to analyse that because they track so many traffic sources so clearly. I could see exactly how much I was getting from social media when I advertised and promoted my projects there. Then I asked: can I let that go in order to get my attention back and make my life feel more settled? And I decided: yes, I can. That's worth more to me. Joanna: There are some things money can't buy. Sometimes it really isn't about the money. I like your question: what is lost and what is gained? You also said it's all pay-to-play and there's no organic reach. I do think there is some organic reach for some people who don't pay, but those people are very good at playing the game of whatever the platform wants. So, TikTok for example—you might not have to pay money yet, but you do have to play their game. You have to pay with your time instead of money. I agree with you. I don't think there's anywhere you can literally just post something and know it will reliably reach the people who follow you. Claire: Right. Exactly. TikTok currently, if you really play the game, will sometimes “pick” you, right? But that “pick me” energy is not really my jam. And we can see the trend—this “organic” thing doesn't last. It's organic for now. You can play the game for now, but TikTok would be crazy not to change things so they make more money. So eventually everything becomes pay-to-play. TikTok is fun, but for me it's addictive. I took it off my phone years ago because I would do the infinite scroll. There's so much candy there. Then I'd wake up the next morning and notice my mood just wasn't where I wanted it to be. My energy was low. I really saw a correlation between how much I scrolled and how flat I felt afterwards. So I realised: I'm not the person to pay-to-play or to play the game here. I'm not even convinced that the pay-to-play on certain social media networks is being tracked in a reliable, accountable way anymore. Who is holding them accountable for those numbers? You can sort of see correlation in your sales, but still, I just became more and more sceptical. In the end, it just wasn't for me. My life is so much better on a daily basis without it. That's definitely a decision I have not regretted for a second. Joanna: I'm sorry to keep on about this, but I think this is great because this is going out in January 2026, and there will be lots of people examining their relationship with social media. It's one of those things we all examine every year, pretty much. The other thing I'd add is that you are a very self-aware person. You spend a lot of time thinking about these things and noticing your own behaviour and energy. Stopping and thinking is such an important part of it. But let's tackle the big question: one of the reasons people don't want to come off social media is that they're afraid they don't know how else to market. How are you marketing if you're not using social media? Claire: I didn't leave social media overnight. Over time, I've been adjusting and transitioning, preparing my business and myself mentally and emotionally for probably about a year. I still market to my email list. That has always been important to my business. I've also started a Substack that fits how my brain works. Substack is interesting. Some people might consider it a form of social media—it has that new reading feed—but it feels much more like blogging to me. It's blogging where you can be discovered, which is lovely. I've been doing more long-form content there. You get access to all the emails of your subscribers, which is crucial to me. I don't want to build on something I can't take with me. So I've been doing more long-form content, and that seems to keep my core audience with me. I've got plenty of people subscribed; people continue to come back, work with me, and tell their friends. Word of mouth has always been the way my business markets best, because it's hard to describe the benefits of what I do in a quick, catchy way. It needs context. So I'm leaning even more on that. Then I'm also shifting my fiction book selling more local. Joanna: In person? Claire: Yes. In person and local. Networking and just telling more people that I'm an author. Connecting more deeply with my existing email lists and communities and selling that way. Joanna: I think at the end of the day it does come back to the email list. I think this is one of the benefits of selling direct to people through Shopify or Payhip or whatever, or locally, because you can build your email list. Every person you bring into your own ecosystem, you get their data and you can stay in touch. Whereas all the things we did for years to get people to go to Amazon, we didn't get their emails and details. It's so interesting where we are right now in the author business. Okay, we'll come back to some of these things, but let's get into the book and what you do. Obviously what underpins the book is the Enneagram. Just remind us what the Enneagram is, why you incorporate it into so much of your work, and why you find it resonates so much. Claire: The Enneagram is a framework that describes patterns of thoughts, feelings, and actions that tend to arise from nine different core motivations. Those core motivations are made up of a fear–desire pair. So, for instance, there's the fear of lacking worth and the desire to be worthy. That pair is the Type Three core motivation. If you're a Type Three, sometimes called “The Achiever,” that's your fundamental driver. What we fear and desire above all the other fears and desires determines where our attention goes. And attention is something authors benefit greatly from understanding. We have to keep people's attention, so we want to understand our own attention and how to cultivate it. The things our attention goes to build our understanding of ourselves and the world. Being intentional about that, and paying attention to what your characters pay attention to—and what your readers are paying attention to—is hugely beneficial. It can give you a real leg up. That's why I focus on the Enneagram. I find it very useful at that core level. You can build a lot of other things on top of it with your characters: their backstory, personal histories, little quirks—all of that can be built off the Enneagram foundation. Why I like the Enneagram more than other frameworks like MBTI or the Big Five is that it not only shows us how our fears are confining us—that's really what it's charting—but it also shows us a path towards liberation from those fears. That's where the Enneagram really shines: the growth path, the freedom from the confines of our own personality. It offers that to anyone who wants to study and discover it. A lot of the authors I work with say things like, “I'm just so sick of my own stuff.” And I get it. We all get sick of running into the same patterns over and over again. We can get sick of our personality! The Enneagram is a really good tool for figuring out what's going on and how to try something new, because often we can't even see that there are other options. We have this particular lens we're looking through. That's why I like to play with it, and why I find it so useful. Joanna: That's really interesting. It sounds like you have a lot of mature authors—and when I say “mature,” I mean authors with a lot of books under their belt, not necessarily age. There are different problems at different stages of the author career, and the problem you just described—“I'm getting sick of my stuff”—sounds like a mature author issue. What are some of the other issues you see in the community that are quite common amongst indie authors? Claire: One that comes up a lot, especially early on, is: “Am I doing this right?” That's a big question. People say, “I don't know if I'm doing this right. I'm going to mess it up. This person told me this was the way to do things, but I don't think I can do it this way. Am I doomed?” That's the fear. A lot of what I help people with is seeing that there isn't a single “right” way to do this. There's a way that's going to feel more aligned to you, and there are millions of ways to approach an author career because we're all constructing it as we go. You were there in the early days. We were all just making this up as we went along. Joanna: Exactly. There was a time when ebooks were PDFs, there wasn't even a Kindle, and there was no iPhone. We were literally just making it up. Claire: Right. Exactly. That spirit of “we're all making it up” is important. Some of us have come up with frameworks that work for us, and then we tell other people about them—“Here's a process; try this process”—but that doesn't mean it's the process. Understanding what motivates you—those core motivations—helps you see where you're going to bump into advice that's not right for you, and how to start making decisions that fit your attention, your life, your desires in this author role. Early on we do a lot of that work. Then there are the authors who started a while ago and have a bunch of books. They hit a point where they say, “I've changed so much since I started writing. I need to figure out how to adjust my career.” Joanna: Tell us more about that, because I think that's you and me. How do we deal with that? Claire: Well, crying helps. Joanna: That is true! There's always a bit of crying involved in reinvention. From my perspective, my brand has always been built around me. People are still here—I know some people listening who have been with the podcast since I started it in 2009—and I've always been me. Even though I've done loads of different things and changed along the way, at heart I'm still me. I'm really glad I built a personal brand around who I am, rather than around one genre or a single topic. How about you? How do you see it? Claire: I'm the same. I just can't stick with something that doesn't feel right for me anymore. I'll start to rebel against it. There's also that “good girl” part of me that wants to do things the way they're supposed to be done and keep everybody happy. I have to keep an eye on her, because she'll default to “this is the way it should be done,” and then I end up constricted. As we advance through our careers, positioning around what motivates us and what we love, and allowing ourselves to understand that it's okay to change—even though it's painful—is crucial. It's actually destructive not to change over time. We end up forfeiting so many things that make life worth living if we don't allow ourselves to grow and change. We end up in this tiny box. People sometimes say the Enneagram is very restrictive. “It's only nine types, you're putting me in a box.” It's like: no. These are the boxes we've put ourselves in. Then we use the Enneagram to figure out how to get out of the box. As we start to see the box we've put ourselves in with our personality—“that's me, that's not me”—we realise how much movement we actually have, how many options we have, while still being ourselves. Joanna: So many options. This kind of brings us into your book, because part of the personal brand thing is being real and having different facets. Your book is Write Iconic Characters, and presumably these are characters that people want to read more about. It uses the Enneagram to construct these better characters. So first up— What's your definition of an iconic character, as opposed to any old character? And how can we use the Enneagram to construct one? Claire: An iconic character, in my imagination, is one that really sticks with us after we've finished the story. They become a reference point. We'll say, “This person is kind of like that character,” or “This situation feels like that character would handle it this way.” It could be our friends, our enemies, someone we meet on the bus—whoever it is might remind us of this character. So they really get lodged in our psyche. An iconic character feels true to some fundamental part of the human condition, even if they're not strictly human. So, all the alien romance people listening, don't worry—you're still in! These characters take on a life of their own. With an iconic character, we may hear them talking to us after the book is done, because we've tapped into that essential part of them. They can become almost archetypal—something we go back to over and over again in our minds, both as writers and as readers. Joanna: How can we use the Enneagram to construct an iconic character? I'm asking this as a discovery writer who struggles to construct anything beforehand. It's more that I write stuff and then something emerges. But I have definitely not had a hit series with an iconic character, so I'm willing to give your approach a try. Claire: It works with whatever your process is. If you're a discovery writer, start with that spark of a character in your head. If there's a character who's just a glimmer—maybe you know a few things about them—just keep writing. At some point you'll probably recognise, “Okay, it's time to go deeper in understanding this character and create a cohesive thread to pull all of this together.” That's where the Enneagram becomes useful. You can put on your armchair psychologist hat and ask: which of the nine core fears seems like it might be driving the parts of their personality that are emerging? Thankfully, we intuitively recognise the nine types. When we start gathering bits for a new character, we tend to pull from essentially the same constellation of personality, even if we don't realise it. For instance, you might say, “This character is bold and adventurous,” and that's all you know. You're probably not going to also add, “and they're incredibly shy,” because “bold and adventurous” plus “incredibly shy” doesn't really fit our intuitive understanding of people. We know that instinctively. So, you've got “bold and adventurous.” You write that to a certain point, and then you get to a place where you think, “I don't really know them deeply.” That's when you can go back to the nine core fears and start ruling some out quite quickly. In the book, I have descriptions for each of them. You can read the character descriptions, read about the motivations, and start to say, “It's definitely not these five types. I can rule those out.” If they're bold and adventurous, maybe the core fear is being trapped in deprivation and pain, or being harmed and controlled. Those correspond to Type Seven (“The Enthusiast”) and Type Eight (“The Challenger”), respectively. So you might say, “Okay, maybe they're a Seven or an Eight.” From there, if you can pin down a type, you can read more about it and get ideas. You can understand the next big decision point. If they're a Type Seven, what's going to motivate them? They'll do whatever keeps them from being trapped in pain and deprivation, and they'll be seeking satisfaction or new experiences in some way, because that's the core desire that goes with that fear. So now, you're asking: “How do I get them to get on the spaceship and leave Earth?” Well, you could offer them some adventure, because they're bold and adventurous. I have a character who's a Seven, and she gets on a spaceship and takes off because her boyfriend just proposed—and the idea of being trapped in marriage feels like: “Nope. Whatever is on this spaceship, I'm out of here.” You can play with that once you identify a type. You can go as deep with that type as you want, or you can just work with the core fear and the basic desire. There's no “better or worse”—it's whatever you feel comfortable with and whatever you need for the story. Joanna: In the book, you go into all the Enneagram types in detail, but you also have a specific example: Wednesday Addams. She's one of my favourites. People listening have either seen the current series or they have something in mind from the old-school Addams Family. Can you talk about [Wednesday Addams] as an example? Claire: Doing those deep dives was some of the most fun research for this book. I told my husband, John, “Don't bother me. I need to sit and binge-watch Wednesday again—with my notebook this time.” Online, people were guessing: “Oh, she's maybe this type, maybe that type.” As soon as I started watching properly with the Enneagram in mind, I thought: “Oh, this is a Type Eight, this is the Challenger.” One of the first things we hear from her is that she considers emotions to be weakness. Immediately, you can cross out a bunch of types from that. When we're looking at weak/strong language—that lens of “strength” versus “weakness”—we tend to look towards Eights, because they often sort the world in those terms. They're concerned about being harmed or controlled, so they feel they need to be strong and powerful. That gave me a strong hint in that direction. If we look at the inciting incident—which is a great place to identify what really triggers a character, because it has to be powerful enough to launch the story—Wednesday finds her little brother Pugsley stuffed in a locker. She says, “Who did this?” because she believes she's the only one who gets to bully him. That's a very stereotypical Type Eight thing. The unhealthy Eight can dip into being a bit of a bully because they're focused on power and power dynamics. But the Eight also says, “These are my people. I protect them. If you're one of my people, you're under my protection.” So there's that protection/control paradox. Then she goes and—spoiler—throws a bag of piranhas into the pool to attack the boys who hurt him. That's like: okay, this is probably an Eight. Then she has control wrested from her when she's sent to the new school. That's a big trigger for an Eight: to not have autonomy, to not have control. She acts out pretty much immediately, tries to push people away, and establishes dominance. One of the first things she does is challenge the popular girl to a fencing match. That's very Eight behaviour: “I'm going to go in, figure out where I sit in this power structure, and try to get into a position of power straight away.” That's how the story starts, and in the book I go into a lot more analysis. At one point she's attacked by this mysterious thing and is narrowly saved from a monster. Her reaction afterwards is: “I would have rather saved myself.” That's another strong Eight moment. The Eight does not like to be saved by anyone else. It's: “No, I wanted to be strong enough to do that.” Her story arc is also very Eight-flavoured: she starts off walled-off, “I can do it myself,” which can sometimes look like the self-sufficiency of the Five, but for her it's about always being in a power position and in control of herself. She has to learn to rely more on other people if she wants to protect the people she cares about. Protecting the innocent and protecting “her people” is a big priority for the Eight. Joanna: Let's say we've identified our main character and protagonist. One of the important things in any book, especially in a series, is conflict—both internal and external. Can we use the Enneagram to work out what would be the best other character, or characters, to give us more conflict? Claire: The character dynamics are complex, and all types are going to have both commonalities and conflict between them. That works really well for fiction. But depending on how much conflict you need, there are certain type pairings that are especially good for it. If you have a protagonist who's an Eight, they're going to generate conflict everywhere because it doesn't really bother them. They're okay wading into conflict. If you ask an Eight, “Do you like conflict?” they'll often say, “Well, sometimes it's not great,” but to everyone else it looks like they come in like a wrecking ball. The Eight tends to go for what they want. They don't see the point in waiting. They think, “I want it, I'm going to go and get it.” That makes them feel strong and powerful. So it's easy to create external and internal conflict with an Eight and other types. But the nature of the conflict is going to be different depending on who you pair them with. Let's say you have this Eight and you pair them with a Type One, “The Reformer,” whose core fear is being bad or corrupt, and who wants to be good and have integrity. The Reformer wants morality. They can get a little preachy; they can become a bit of a zealot when they're more unhealthy. A One and an Eight will have a very particular kind of conflict because the One says, “Let's do what's right,” and the Eight says, “Let's do what gets me what I want and puts me in the power position.” They may absolutely get along if they're taking on injustice. Ones and Eights will team up if they both see the same thing as unjust. They'll both take it on together. But then they may reach a point in the story where the choice is between doing the thing that is “right”—maybe self-sacrificing or moral—versus doing the thing that will exact retribution or secure a power-up. That's where the conflict between a One and an Eight shows up. You can grab any two types and they'll have unique conflict. I'm actually working on a project on Kickstarter that's all about character dynamics and relationships—Write Iconic Relationships is the next project—and I go deeper into this there. Joanna: I was wondering about that, because I did a day-thing recently with colour palettes and interior design—which is not usually my thing—so I was really challenging myself. We did this colour wheel, and they were talking about how the opposite colour on the wheel is the one that goes with it in an interesting way. I thought— Maybe there's something in the Enneagram where it's like a wheel, and the type opposite is the one that clashes or fits in a certain way. Is that a thing? Claire: There is a lot of that kind of contrast. The Enneagram is usually depicted in a circle, one through nine, and there are strong contrasts between types that are right next to each other, as well as interesting lines that connect them. For example, we've been talking about the Eight, and right next to Eight is Nine, “The Peacemaker.” Eights and Nines can look like opposites in certain ways. The Nine is conflict-avoidant, and the Eight tends to think you get what you want by pushing into conflict if necessary. Then you've got Four, “The Individualist,” which is very emotional, artistic, heart-centred, and Five, “The Investigator,” which you're familiar with—very head-centred and analytical, thinking-based. The Four and the Five can clash a bit: the head and the heart. So, yes, there are interesting contrasts right next to each other on the wheel. Each type also has its own conflict style. We're going into the weeds a bit here, but it's fascinating to play with. There's one conflict style—the avoidant conflict style, sometimes called the “positive outlook” group—and it's actually hard to get those types into an enemies-to-lovers romance because they don't really want to be enemies. That's Types Two, Seven, and Nine. So depending on the trope you're writing, some type pairings are more frictional than others. There are all these different dynamics you can explore, and I can't wait to dig into them more for everyone in the relationships book. Joanna: The Enneagram is just one of many tools people can use to figure out themselves as well as their characters. Maybe that's something people want to look at this year. You've got this book, you've got other resources that go into it, and there's also a lot of information out there if people want to explore it more deeply. Let's pull back out to the bigger picture, because as this goes out in January 2026, I think there is a real fear of change in the community right now. Is that something you've seen? What are your thoughts for authors on how they can navigate the year ahead? Claire: Yes, there has been a lot of fear. The rate of change of things online has felt very rapid. The rate of change in the broader world—politically, socially—has also felt scary to a lot of people. It can be really helpful to look at your own personal life and anchor yourself in what hasn't changed and what feels universal. From there you can start to say, “Okay, I can do this. I'm safe enough to be creative. I can find creative ways to work within this new environment.” You can choose to engage with AI. You can choose to opt out. It's totally your choice, and there is no inherent virtue in either one. I think that's important to say. Sometimes people who are anti-AI—not just uninterested but actively antagonistic—go after people who like it. And sometimes people who like AI can be antagonistic towards people who don't want to use it. But actually, you get to choose what you're comfortable with. One of the things I see emerging for authors in 2026, regardless of what tools you're using or how you feel about them, is this question of trustworthiness. I think there's a big need for that. With the increased number of images and videos that are AI-generated—which a lot of people who've been on the internet for a while can still recognise as AI and say, “Yeah, that's AI”—but that may not be obvious for long. Right now some of us can tell, but a lot of people can't, and that's only going to get murkier. There's a rising mistrust of our own senses online lately. We're starting to wonder, “Can I believe what I'm seeing and hearing?” And I think that sense of mistrust will increase. As an author in that environment, it's really worth focusing on: how do I build trust with my readers? That doesn't mean you never use AI. It might simply mean you disclose, to whatever extent feels right for you, how you use it. There are things like authenticity, honesty, vulnerability, humility, integrity, transparency, reliability—all of those are ingredients in this recipe of trustworthiness that we need to look at for ourselves. If there's one piece of hard inner work authors can do for 2026, I think it's asking: “Where have I not been trustworthy to my readers?” Then taking that hard, sometimes painful look at what comes up, and asking how you can adjust. What do you need to change? What new practices do you need to create that will increase trustworthiness? I really think that's the thing that's starting to erode online. If you can work on it now, you can hold onto your readers through whatever comes next. Joanna: What's one concrete thing people could do in that direction [to increase trustworthiness]? Claire: I would say disclosing if you use AI is a really good start—or at least disclosing how you use it specifically. I know that can lead to drama when you do it because people have strong opinions, but trustworthiness comes at the cost of courage and honesty. Transparency is another ingredient we could all use more of. If transparency around AI is a hard “absolutely not” for you—if you're thinking, “Nope, Claire, you can get lost with that”—then authenticity is another route. Let your messy self be visible, because people still want some human in the mix. Being authentically messy and vulnerable with your audience helps. If you can't be reliable and put the book out on time, at least share what's going on in your life. Staying connected in that way builds trust. Readers will think, “Okay, I see why you didn't hit that deadline.” But if you're always promising books—“It's going to be out on this day,” and then, “Oh, I had to push it back,” and that happens again and again—that does erode the trustworthiness of your brand. So, looking at those things and asking, “How am I cultivating trust, and how am I breaking it?” is hard work. There are definitely ways I look at my own business and think, “That's not a very trustworthy thing I'm doing.” Then I need to sit down, get real with myself, and see how I can improve that. Joanna: Always improving is good. Coming back to the personal brand piece, and to being vulnerable and putting ourselves out there: you and I have both got used to that over years of doing it and practising. There are people listening who have never put their photo online, or their voice online, or done a video. They might not use their photo on the back of their book or on their website. They might use an avatar. They might use a pen name. They might be afraid of having anything about themselves online. That's where I think there is a concern, because as much as I love a lot of the AI stuff, I don't love the idea of everything being hidden behind anonymous pen names and faceless brands. As you said, being vulnerable in some way and being recognisably human really matters. I'd say: double down on being human. I think that's really important. Do you have any words of courage for people who feel, “I just can't. I don't want to put myself out there”? Claire: There are definitely legitimate reasons some people wouldn't want to be visible. There are safety reasons, cultural reasons, family reasons—all sorts of factors. There are also a lot of authors who simply haven't practised the muscle of vulnerability. You build that muscle a little bit at a time. It does open you up to criticism, and some people are just not at a phase of life where they can cope with that. That's okay. If fear is the main reason—if you're hiding because you're scared of being judged—I do encourage you to step out, gently. This may be my personal soapbox, but I don't think life is meant to be spent hiding. Things may happen. Not everyone will like you. That's part of being alive. When you invite in hiding, it doesn't just stay in one corner. That constricted feeling tends to spread into other areas of your life. A lot of the time, people I work with don't want to disclose their pen names because they're worried their parents won't approve, and then we have to unpack that. You don't have to do what your parents want you to do. You're an adult now, right? If the issue is, “They'll cut me out of the will,” we can talk about that too. That's a deeper, more practical conversation. But if it's just that they won't approve, you have more freedom than you think. You also don't have to plaster your picture everywhere. Even if you're not comfortable showing your face, you can still communicate who you are and what matters to you in other ways—through your stories, through your email list, through how you talk to readers. Let your authentic self be expressed in some way. It's scary, but the reward is freedom. Joanna: Absolutely. Lots to explore in 2026. Tell people where they can find you and your books and everything you do online. Claire: LiberatedWriter.com is where all of my stuff lives, except my fiction, which I don't think people here are necessarily as interested in. If you do want to find my fiction, FFS Media is where that lives. Then I'm on Substack as well. I write long pieces there. If you want to subscribe, it's The Liberated Writer on Substack. Joanna: Brilliant. Well, thanks so much for your time, Claire. That was great. Claire: Thanks so much for having me.The post Leaving Social Media, Writing Iconic Characters, and Building Trust With Claire Taylor first appeared on The Creative Penn.

In this episode of the Rural Roots Canada Podcast, Craig Lester sits down with fellow 2023 Nuffield Scholar Claire Taylor, a Scottish agricultural journalist now based in Australia. Fresh off a global Nuffield journey that took her to 16 countries, Claire shares her insights on agricultural policy, food security, curiosity-driven learning, and why the pressures facing farmers today demand better leadership, stronger mental health support, and more global connection. The pair reflect on their first meetings at the Nuffield Contemporary Scholars Conference, overcoming imposter syndrome, learning from farmers around the world, and the value of listening deeply. Claire also shares the origin story of Unstoppable World, her new global initiative focused on mental wellness, leadership, and immersive international learning experiences. It's a rich, candid conversation about resilience, perspective, and the shared challenges that connect agriculture across continents.

Why do some romance authors build decades-long careers while others vanish after one breakout book? What really separates a throwaway pen name and rapid release strategy from a legacy brand and a body of work you're proud of? How can you diversify with trad, indie, non-fiction, and Kickstarter without burning out—or selling out your creative freedom? With Jennifer Probst. In the intro, digital ebook signing [BookFunnel]; how to check terms and conditions; Business for Authors 2026 webinars; Music industry and AI music [BBC; The New Publishing Standard]; The Golden Age of Weird. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Jennifer Probst is a New York Times, USA Today, and Wall Street Journal bestselling author of over 60 books across different kinds of romance as well as non-fiction for writers. Her latest book is Write Free. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. Show Notes How Jennifer started writing at age 12, fell in love with romance, and persisted through decades of rejection A breakout success — and what happened when it moved to a traditional publisher Traditional vs indie publishing, diversification, and building a long-term, legacy-focused writing career Rapid-release pen names vs slow-burn author brands, and why Jennifer chooses quality and longevity Inspirational non-fiction for writers (Write Naked, Write True, Write Free) Using Kickstarter for special editions, re-releases, courses, and what she's learned from both successes and mistakes – plus what “writing free” really means in practice How can you ‘write free'? You can find Jennifer at JenniferProbst.com. Transcript of interview with Jennifer Probst Jo: Jennifer Probst is a New York Times, USA Today, and Wall Street Journal bestselling author of over 60 books across different kinds of romance as well as non-fiction for writers. Her latest book is Write Free. So welcome, Jennifer. Jennifer: Thanks so much, Joanna. I am kind of fangirling. I'm really excited to be on The Creative Penn podcast. It's kind of a bucket list. Jo: Aw, that's exciting. I reached out to you after your recent Kickstarter, and we are going to come back to that in a minute. First up, take us back in time. Tell us a bit more about how you got into writing and publishing. Jennifer: This one is easy for me. I am one of those rarities. I think that I knew when I was seven that I was going to write. I just didn't know what I was going to write. At 12 years old, and now this will kind of date me in dinosaur era here, there was no internet, no information on how to be a writer, no connections out there. The only game in town was Writer's Digest. I would go to my library and pore over Writer's Digest to learn how to be a writer. At 12 years old, all I knew was, “Oh, if I want to be a famous writer, I have to write a book.” So I literally sat down at 12 and wrote my first young adult romance. Of course, I was the star, as we all are when we're young, and I have not stopped since. I always knew, since my dad came home from a library with a box of romance novels and got in trouble with my mum and said, basically, “She's reading everything anyway, just let her read these,” I was gone. From that moment on, I knew that my entire life was going to be about that. So for me, it wasn't the writing. I have written non-stop since I was 12 years old. For me, it was more about making this a career where I can make money, because I think there was a good 30 years where I wrote without a penny to my name. So it was more of a different journey for me. It was more about trying to find my way in the writing world, where everybody said it should be just a hobby, and I believed that it should be something more. Jo: I was literally just going back in my head there to the library I used to go to on my way home from school. Similar, probably early teens, maybe age 14. Going to that section and… I think it was Shirley Conran. Was that Lace? Yes, Lace books. That's literally how we all learned about sex back in the day. Jennifer: All from books. You didn't need parents, you didn't need friends. Amazing. Jo: Oh, those were the days. That must have been the eighties, right? Jennifer: It was the eighties. Yes. Seventies, eighties, but mostly right around in the eighties. Oh, it was so… Jo: I got lost about then because I was reminiscing. I was also the same one in the library, and people didn't really see what you were reading in the corner of the library. So I think that's quite funny. Tell us how you got into being an indie. Jennifer: What had happened is I had this manuscript and it had been shopped around New York for agents and for a bunch of publishers. I kept getting the same exact thing: “I love your voice.” I mean, Joanna, when you talk about papering your wall with rejections, I lived that. The only thing I can say is that when I got my first rejection, I looked at it as a rite of passage that created me as a writer, rather than taking the perspective that it meant I failed. To me, perspective is a really big thing in this career, how you look at things. So that really helped me. But after you get like 75 of them, you're like, “I don't know how much longer I can take of this.” What happened is, it was an interesting story, because I had gone to an RWA conference and I had shopped this everywhere, this book that I just kept coming back to. I kept saying, “I feel like this book could be big.” There was an indie publisher there. They had just started out, it was an indie publisher called Entangled. A lot of my friends were like, “What about Entangled? Why don't you try more digital things or more indie publishers coming up rather than the big traditional ones?” Lo and behold, I sent it out. They loved the book. They decided, in February of 2012, to launch it. It was their big debut. They were kind of competing with Harlequin, but it was going to be a new digital line. It was this new cutting-edge thing. The book went crazy. It went viral. The book was called The Marriage Bargain, and it put me on the map. All of a sudden I was inundated with agents, and the traditional publishers came knocking and they wanted to buy the series. It was everywhere. Then it hit USA Today, and then it spent 26 weeks on The New York Times. Everybody was like, “Wow, you're this overnight sensation.” And I'm like, “Not really!” That was kind of my leeway into everything. We ended up selling that series to Simon & Schuster because that was the smart move for then, because it kind of blew up and an indie publisher at that time knew it was a lot to take on. From then on, my goal was always to do both: to have a traditional contract, to work with indie publishers, and to do my own self-pub. I felt, even back then, the more diversified I am, the more control I have. If one bucket goes bad, I have two other buckets. Jo: Yes, I mean, I always say multiple streams of income. It's so surprising to me that people think that whatever it is that hits big is going to continue. So you obviously experienced there a massive high point, but it doesn't continue. You had all those weeks that were amazing, but then it drops off, right? Jennifer: Oh my goodness, yes. Great story about what happened. So 26 weeks on The New York Times, and it was selling like hotcakes. Then Simon & Schuster took it over and they bumped the price to their usual ebook price, which was, what, $12.99 or something? So it's going from $2.99. The day that they did it, I slid off all the bestseller lists. They were gone, and I lost a lot of control too. With indies, you have a little bit more control. But again, that kind of funnels me into a completely different kind of setup. Traditional is very different from indie. What you touched on, I think, is the biggest thing in the industry right now. When things are hot, it feels like forever. I learned a valuable lesson: it doesn't continue. It just doesn't. Maybe someone like Danielle Steel or some of the other big ones never had to pivot, but I feel like in romance it's very fluid. You have genres hitting big, you have niches hitting big, authors hitting big. Yes, I see some of them stay. I see Emily Henry still staying—maybe that will never pause—but I think for the majority, they find themselves saying, “Okay, that's done now. What's next?” It can either hit or not hit. Does that make sense to you? Do you feel the same? Jo: Yes, and I guess it's not just about the book. It's more about the tactic. You mentioned genres, and they do switch a lot in romance, a lot faster than other genres. In terms of how we do marketing… Now, as we record this, TikTok is still a thing, and we can see maybe generative AI search coming on the horizon and agentic buying. A decade ago it might have been different, more Facebook ads or whatever. Then before that it might have been something else. So there's always things changing along the way. Jennifer: Yes, there definitely is. It is a very oversaturated market. They talk about, I don't know, 2010 to 2016 maybe, as the gold rush, because that was where you could make a lot of money as an indie. Then we saw the total fallout of so many different things. I feel like I've gone through so many ups and downs in the industry. I do love it because the longer you're around, the more you learn how to pivot. If you want this career, you learn how to write differently or do whatever you need to do to keep going, in different aspects, with the changes. To me, that makes the industry exciting. Again, perspective is a big thing. But I have had to take a year to kind of rebuild when I was out of contract with a lot of things. I've had to say, “Okay, what do you see on the horizon now? Where is the new foundation? Where do you wanna restart?” Sometimes it takes a year or two of, “Maybe I won't be making big income and I cut back,” but then you're back in it, because it takes a while to write a few new books, or write under a pen name, or however you want to pivot your way back into the industry. Or, like you were saying, diversifying. I did a lot of non-fiction stuff because that's a big calling for me, so I put that into the primary for a while. I think it's important for authors to maybe not just have one thing. When that one thing goes away, you're scrambling. It's good to have a couple of different things like, “Well, okay, this genre is dead or this thing is dead or this isn't making money. Let me go to this for a little while until I see new things on the horizon.” Jo: Yes. There's a couple of things I want to come back to. You mentioned a pen name there, and one of the things I'm seeing a lot right now—I mean, it's always gone on, but it seems to be on overdrive—is people doing rapid-release, throwaway pen names. So there's a new sub-genre, they write the books really fast, they put them up under whatever pen name, and then when that goes away, they ditch that pen name altogether. Versus growing a name brand more slowly, like I think you and I have done. Under my J.F. Penn fiction brand, I put lots of different sub-genres. What are your thoughts on this throwaway pen name versus growing a name brand more slowly? Jennifer: Well, okay, the first thing I'm goign to say is: if that lights people up, if you love the idea of rapid release and just kind of shedding your skin and going on to the next one, I say go for it. As long as you're not pumping it out with AI so it's a complete AI book, but that's a different topic. I'm not saying using AI tools; I mean a completely AI-written book. That's the difference. If we're talking about an author going in and, every four weeks, writing a book and stuff like that, I do eventually think that anything in life that disturbs you, you're going to burn out eventually. That is a limited-time kind of thing, I believe. I don't know how long you can keep doing that and create decent enough books or make a living on it. But again, I really try not to judge, because I am very open to: if that gives you joy and that's working and it brings your family money, go for it. I have always wanted to be a writer for the long term. I want my work to be my legacy. I don't just pump out books. Every single book is my history. It's a marking of what I thought, what I put out in the world, what my beliefs are, what my story is. It marks different things, and I'm very proud of that. So I want a legacy of quality. As I got older, in my twenties and thirties, I was able to write books a lot faster. Then I had a family with two kids and I had to slow down a little bit. I also think life sometimes drives your career, and that's okay. If you're taking care of a sick parent or there's illness or whatever, maybe you need to slow down. I like the idea of a long-term backlist supporting me when I need to take a back seat and not do frontlist things. So that's how I feel. I will always say: choose a long, organic-growth type of career that will be there for you, where your backlist can support you. I also don't want to trash people who do it differently. If that is how you can do it, if you can write a book in a month and keep doing it and keep it quality, go for it. Jo: I do have the word “legacy” on my board next to me, but I also have “create a body of work I'm proud of.” I have that next to me, and I have “Have you made art today?” So I think about these things too. As you say, people feel differently about work, and I will do other work to make faster cash rather than do that with books. But as we said, that's all good. Interestingly, you mentioned non-fiction there. Write Free is your latest one, but you've got some other writing books. So maybe— Talk about the difference between non-fiction book income and marketing compared to fiction, and why you added that in. Jennifer: Yes, it's completely different. I mean, it's two new dinosaurs. I came to writing non-fiction in a very strange way. Literally, I woke up on New Year's Day and I was on a romance book deadline. I could not do it. I'll tell you, my brain was filled with passages of teaching writing, of things I wanted to share in my writing career. Because again, I've been writing since I was 12, I've been a non-stop writer for over 30 years. I got to my computer and I wrote like three chapters of Write Naked (which was the first book). It was just pouring out of me. So I contacted my agent and I said, “Look, I don't know, this is what I want to do. I want to write this non-fiction book.” She's like, “What are you talking about? You're a romance author. You're on a romance deadline. What do you want me to do with this?” She was so confused. I said, “Yes, how do you write a non-fiction book proposal?” And she was just like, “This is not good, Jen. What are you doing?” Anyway, the funny story was, she said, “Just send me chapters.” I mean, God bless her, she's this wonderful agent, but I know she didn't get it. So I sent her like four chapters of what I was writing and she called me. I'll never forget it. She called me on the phone and she goes, “This is some of the best stuff I have ever read in my life. It's raw and it's truthful, and we've got to find a publisher for this.” And I was like, “Yay.” What happened was, I believe this was one of the most beautiful full circles in my life: Writer's Digest actually made me an offer. It was not about the money. I found that non-fiction for me had a much lower advance and a different type of sales. For me, when I was a kid, that is exactly what I was reading in the library, Writer's Digest. I would save my allowance to get the magazine. I would say to myself, “One day, maybe I will have a book with Writer's Digest.” So for me, it was one of the biggest full-circle moments. I will never forget it. Being published by them was amazing. Then I thought I was one-and-done, but the book just completely touched so many writers. I have never gotten so many emails: “Thank you for saying the truth,” or “Thank you for being vulnerable.” Right before it published, I had a panic attack. I told my husband, “Now everybody's going to know that I am a mess and I'm not fabulous and the world is going to know my craziness.” By being vulnerable about the career, and also that it was specifically for romance authors, it caused a bond. I think it caused some trust. I had been writing about writing for years. After that, I thought it was one-and-done. Then two or three years later I was like, “No, I have more to say.” So I leaned into my non-fiction. It also gives my fiction brain a rest, because when you're doing non-fiction, you're using a different part of your brain. It's a way for me to cleanse my palate. I gather more experiences about what I want to share, and then that goes into the next book. Jo: Yes, I also use the phrase “palate cleanser” for non-fiction versus fiction. I feel like you write one and then you feel like, “Oh, I really need to write the other now.” Jennifer: Yes! Isn't it wonderful? I love that. I love having the two brains and just giving one a break and totally leaning into it. Again, it's another way of income. It's another way. I also believe that this industry has given me so much that it is automatic that I want to give back. I just want to give as much as possible back because I'm so passionate about writing and the industry field. Jo: Well, interestingly though, Writer's Digest—the publisher who published that magazine and other things—went bankrupt in 2019. You've been in publishing a long time. It is not uncommon for publishers to go out of business or to get bought. Things happen with publishers, right? Jennifer: Yes. Jo: So what then happened? Jennifer: So Penguin Random House bought it. All the Writer's Digest authors did not know what they were going to do. Then Penguin Random House bought it and kept Writer's Digest completely separate, as an imprint under the umbrella. So Writer's Digest really hasn't changed. They still have the magazine, they still have books. So it ended up being okay. But what I did do is—because I sold Write Naked and I have no regrets about that, it was the best thing for me to do, to go that route—the second and the third books were self-published. I decided I'm going to self-publish. That way I have the rights for audio, I have the rights for myself, I can do a whole bunch of different things. So Write True, the second one, was self-published. Writers Inspiring Writers I paired up with somebody, so we self-published that. And Write Free, my newest one, is self-published. So I've decided to go that route now with my non-fiction. Jo: Well, as I said, I noticed your Kickstarter. I don't write romance, so I'm not really in that community. I had kind of heard your name before, but then I bought the book and joined the Kickstarter. Then I discovered that you've been doing so much and I was like, “Oh, how, why haven't we connected before?” It's very cool. So tell us about the Kickstarters you've done and what you know, because you've done, I think, a fiction one as well. What are your thoughts and tips around Kickstarter? Jennifer: Yes. When I was taking that year, I found myself kind of… let's just say fired from a lot of different publishers at the time. That was okay because I had contracts that ran out, and when I looked to see, “Okay, do we want to go back?” it just wasn't looking good. I was like, “Well, I don't want to spend a year if I'm not gonna be making the money anyway.” So I looked at the landscape and I said, “It's time to really pull in and do a lot more things on my own, but I've got to build foundations.” Kickstarter was one of them. I took a course with Russell Nohelty and Monica Leonelle. They did a big course for Kickstarter, and they were really the ones going around to all the conferences and basically saying, “Hey guys, you're missing out on a lot of publishing opportunities here,” because Kickstarter publishing was getting good. I took the course because I like to dive into things, but I also want to know the foundation of it. I want to know what I'm doing. I'm not one to just wing it when it comes to tech. So what happened is, the first one, I had rights coming back from a book. After 10 years, my rights came back. It was an older book and I said, “You know what? I am going to dip my foot in and see what kind of base I can grow there. What can I do?” I was going to get a new cover, add new scenes, re-release it anyway, right? So I said, “Let's do a Kickstarter for it, because then I can get paid for all of that work.” It worked out so fantastically. It made just enough for my goal. I knew I didn't want to make a killing; I knew I wanted to make a fund. I made my $5,000, which I thought was wonderful, and I was able to re-release it with a new cover, a large print hardback, and I added some scenes. I did a 10-year anniversary re-release for my fans. So I made it very fan-friendly, grew my audience, and I was like, “This was great.” The next year, I did something completely different. I was doing Kindle Vella back in the day. That was where you dropped a chapter at a time. I said, “I want to do this completely different kind of thing.” It was very not my brand at all. It was very reality TV-ish: young college students living in the city, very sexy, very angsty, love triangles, messy—everything I was not known for. Again, I was like, “I'm not doing a pen name because this is just me,” and I funnelled my audience. I said, “What I'm going to do is I'm going to start doing a chapter a week through Kindle Vella and make money there. Then when it's done, I'm going to bundle it all up and make a book out of it.” So I did a year of Kindle Vella. It was the best decision I made because I just did two chapters a week, which I was able to do. By one year I had like 180,000 words. I had two to three books in there. I did it as a hardback deluxe—the only place you could get it in print. Then Vella closed, or at least it went way down. So I was like, “Great, I'm going to do this Kickstarter for this entire new thing.” I partnered with a company that helps with special editions, because that was a whole other… oh Joanna, that was a whole other thing you have to go into. Getting the books, getting the art, getting the swag. I felt like I needed some help for that. Again, I went in, I funded. I did not make a killing on that, but that was okay. I learned some things that I would have changed with my Kickstarter and I also built a new audience for that. I had a lot of extra books that I then sold in my store, and it was another place to make money. The third Kickstarter I used specifically because I had always wanted to do a writing course. I go all over the world, I do keynotes, I do workshops, I've done books, and I wanted to reach new writers, but I don't travel a lot anymore. So I came up with the concept that I was going to do my very first course, and it was going to be very personal, kind of like me talking to them almost like in a keynote, like you're in a room with me. I gathered a whole bunch of stuff and I used Kickstarter to help me A) fund it and B) make myself do it, because it was two years in the making and I always had, “Oh, I've got this other thing to do,” you know how we do that, right? We have big projects. So I used Kickstarter as a deadline and I decided to launch it in the summer. In addition to that, I took years of my posts from all over. I copied and pasted, did new posts, and I created Write Free, which was a very personal, essay-driven book. I took it all together. I took a couple of months to do this, filmed the course, and the Kickstarter did better than I had ever imagined. I got quadruple what I wanted, and it literally financed all the video editing, the books, everything that I needed, plus extra. I feel like I'm growing in Kickstarter. I hope I'm not ranting. I'm trying to go over things that can help people. Jo: Oh no, that is super useful. Jennifer: So you don't have to go all in and say, “If it doesn't fund it's over,” or “I need to make $20,000.” There are people making so much money, and there are people that will do a project a year or two projects a year and just get enough to fund a new thing that they want to do. So that's how I've done it. Jo: I've done quite a few now, and my non-fiction ones have been a lot bigger—I have a big audience there—and my fiction have been all over the place. What I like about Kickstarter is that you can do these different things. We can do these special editions. I've just done a sprayed-edge short story collection. Short story collections are not the biggest genre. Jennifer: Yes. I love short stories too. I've always wanted to do an anthology of all my short stories. Jo: There you go. Jennifer: Yes, I love that for your Kickstarter. Love it. Jo: When I turned 50 earlier this year, I realised the thing that isn't in print is my short stories. They are out there digitally, and that's why I wanted to do it. I feel like Kickstarter is a really good way to do these creative projects. As you say, you don't have to make a ton of money, but at the end of the day, the definition of success for us, I think for both of us, is just being able to continue doing this, right? Jennifer: Absolutely. This is funding a creative full-time career, and every single thing that you do with your content is like a funnel. The more funnels that you have, the bigger your base. Especially if you love it. It would be different if I was struggling and thinking, “Do I get an editor job?” I would hate being an editor. But if you look at something else like, “Oh yes, I could do this and that would light me up, like doing a course—wow, that sounds amazing,” then that's different. It's kind of finding your alternates that also light you up. Jo: Hmm. So were there any mistakes in your Kickstarters that you think are worth sharing? In case people are thinking about it. Jennifer: Oh my God, yes. So many. One big thing was that I felt like I was a failure if I didn't make a certain amount of money because my name is pretty well known. It's not like I'm brand new and looking. One of the big things was that I could not understand and I felt like I was banging my head against the wall about why my newsletter subscribers wouldn't support the Kickstarter. I'm like, “Why aren't you doing this? I'm supposed to have thousands of people that just back.” Your expectations can really mess with you. Then I started to learn, “Oh my God, my newsletter audience wants nothing to do with my Kickstarter.” Maybe I had a handful. So then I learned that I needed longer tails, like putting it up for pre-order way ahead of time, and also that you can't just announce it in your newsletter and feel like everybody's going to go there. You need to find your streams, your Kickstarter audience, which includes ads. I had never done ads either and I didn't know how to do that, so I did that all wrong. I joined the Facebook group for Kickstarter authors. I didn't do that for the first one and then I learned about it. You share backer updates, so every time you go into your audience with a backer update, there's this whole community where you can share with like-minded people with their projects, and you post it under your updates. It does cross-networking and sharing with a lot of authors in their newsletters. For the Write Free one, I leaned into my networking a lot, using my connections. I used other authors' newsletters and people in the industry to share my Kickstarter. That was better for me than just relying on my own fanbase. So definitely more networking, more sharing, getting it out on different platforms rather than just doing your own narrow channel. Because a lot of the time, you think your audience will follow you into certain things and they don't, and that needs to be okay. The other thing was the time and the backend. I think a lot of authors can get super excited about swag. I love that, but I learned that I could have pulled back a little bit and been smarter with my financials. I did things I was passionate about, but I probably spent much more money on swag than I needed to. So looking at different aspects to make it more efficient. I think each time you do one, you learn what works best. As usual, I try to be patient with myself. I don't get mad at myself for trying things and failing. I think failing is spectacular because I learn something. I know: do I want to do this again? Do I want to do it differently? If we weren't so afraid of failingqu “in public”, I think we would do more things. I'm not saying I never think, “Oh my God, that was so embarrassing, I barely funded and this person is getting a hundred thousand.” We're human. We compare. I have my own reset that I do, but I really try to say, “But no, for me, maybe I'll do this, and if it doesn't work, that's okay.” Jo: I really like that you shared about the email list there because I feel like too many people have spent years driving people to Kindle or KU, and they have built an email list of readers who like a particular format at a particular price. Then we are saying, “Oh, now come over here and buy a beautiful hardback that's like ten times the price.” And we're surprised when nobody does it. Is that what happened? Jennifer: Exactly. Also, that list was for a non-fiction project. So I had to funnel where my writers were in my newsletter, and I have mostly readers. So I was like, “Okay…” But I think you're exactly right. First of all, it's the platform. When you ask anybody to go off a platform, whether it's buy direct at your Shopify store or go to Kickstarter, you are going to lose the majority right there. People are like, “No, I want to click a button from your newsletter and go to a site that I know.” So you've got that, and you've got to train them. That can take some time. Then you've got this project where people are like, “I don't understand.” Even my mum was like, “I would love to support you, honey, but what the heck is this? Where's the buy button and where's my book?” My women's fiction books tend to have some older readers who are like, “Hell no, I don't know what this is.” So you have to know your audience. If it's not translating, train them. I did a couple of videos where I said, “Look, I want to show you how easy this is,” and I showed them directly how to go in and how to back. I did that with Kindle Vella too. I did a video from my newsletter and on social: “Hey, do you not know how to read this chapter? Here's how.” Sometimes there's a barrier. Like you said, Joanna, if I have a majority that just want sexy contemporary, and I'm dropping angsty, cheating, forbidden love, they're like, “Oh no, that's not for me.” So you have to know whether there's a crossover. I go into my business with that already baked into my expectations. I don't go in thinking I'm going to make a killing. Then I'm more surprised when it does well, and then I can build it. Jo: Yes, exactly. Also if you are, like both of us, writing across genres, then you are always going to split your audience. People do not necessarily buy everything because they have their preferences. So I think that's great. Now we are almost out of time, but this latest book is Write Free. I wondered if you would maybe say— What does Write Free mean to you, and what might it help the listeners with? Jennifer: Write Free is an extremely personal book for me, and the title was really important because it goes with Write Naked, Write True, and Write Free. These are the ways that I believe a writer should always show up to the page. Freedom is being able to write your truth in whatever day that is. You're going to be a different writer when you're young and maybe hormonal and passionate and having love affairs. You're going to write differently when you're a mum with kids in nappies. You're going to write differently when you are maybe in your forties and you're killing your career. Your perspective changes, your life changes. Write Free is literally a collection of essays all through my 30 years of life. It's very personal. There are essays like, “I'm writing my 53rd book right now,” and essays like, “My kids are in front of SpongeBob and I'm trying to write right now,” and “I got another rejection letter and I don't know how to survive.” It is literally an imprint of essays that you can dip in and dip out of. It's easy, short, inspirational, and it's just me showing up for my writing life. That's what I wish for everybody: that they can show up for their writing life in the best way that they can at the time, because that changes all the time. Jo: We can say “write free” because we've got a lot of experience at writing. I feel like when I started writing—I was an IT consultant—I literally couldn't write anything creative. I didn't believe I could. There'll be people listening who are just like, “Well, Jennifer, I can't write free. I'm not free. My mind is shackled by all these expectations and everything.” How can they release that and aim for more freedom? Jennifer: I love that question so much. The thing is, I've spent so many years working on that part. That doesn't come overnight. I think sometimes when you have more clarification of, “Okay, this is really limiting me,” then when you can see where something is limiting you, at least you can look for answers. My answers came in the form of meditation. Meditation is a very big thing in my life. Changing my perspective. Learning life mottos to help me deal with those kinds of limitations. Learning that when I write a sex scene, I can't care about my elderly aunt who tells my mother, “Dear God, she ruined the family name.” It is your responsibility to figure out where these limitations are, and then slowly see how you can remove them. I've been in therapy. I have read hundreds of self-help books. I take meditation courses. I take workshop courses. I've done CliftonStrengths with Becca Syme. I don't even know if that's therapy, but it feels like therapy to me as a writer. Knowing my personality traits. I've done Enneagram work with Claire Taylor, which has been huge. The more you know yourself and how your brain is showing up for yourself, the more you can grab tools to use. I wish I could say, “Yes, if everybody meditates 30 minutes a day, you're going to have all blocks removed,” but it's so personal that it's a trick question. If everybody started today and said, “Where is my biggest limitation?” and be real with yourself, there are answers out there. You just have to go slowly and find them, and then the writing more free will come. I hope that wasn't one of those woo-woo answers, but I really do believe it. Jo: I agree. It just takes time. Like our writing career, it just takes time. Keep working on it, keep writing. Jennifer: Yes. And bravery, right? A lot of bravery. Just show up for yourself however you can. If “write free” feels too big, journal for yourself and put it in a locked drawer. Any kind of writing, I think, is therapeutic too. Jo: Brilliant. So where can people find you and your books and everything you do online? Jennifer: The best place to go is my website. I treat it like my home. It's www.JenniferProbst.com. There is so much on it. Not just books, not just free content and free stories. There's an entire section just for writers. There are videos on there. There are a lot of resources. I keep it up to date and it is the place where you can find me. Of course I'm everywhere on social media as Author Jennifer Probst. You can find me anywhere. I always tell everybody: I answer my messages, I answer my emails. That is really important to me. So if you heard this podcast and you want to reach out on anything, please do. I will answer. Jo: Fantastic. Well, thanks so much for your time, Jennifer. That was great. Jennifer: Thanks for having me, Joanna.The post Writing Free: Romance Author Jennifer Probst On A Long-Term Author Career first appeared on The Creative Penn.

Clear and compelling communication has never been more important in agriculture. In this episode, host Katie Rodwell talks with Claire Taylor, agricultural communicator, journalist, and Nuffield farming scholar, to discuss how storytelling can help bridge the growing disconnect between farmers, consumers, and policymakers. They discuss ways farmers can share their stories with confidence, why understanding audiences matters, and what New Zealand can learn from international examples of agri-communication done well.Tune in to learn how New Zealand farmers can strengthen trust, understanding and pride in the sector by sharing authentic, values-driven stories to ensure the industry's future is not only productive, but also well-understood and respected.Like what you've heard? Follow our podcast for more great content.Show Notes:Clear and compelling communication has never been more important in agriculture. In this episode, host Katie Rodwell sits down with Claire Taylor, agricultural communicator, journalist, and Nuffield farming scholar, to discuss how storytelling can help bridge the growing disconnect between farmers, consumers, and policymakers. Together they explore how farmers can share their stories with confidence, why understanding audiences matters, and what New Zealand can learn from international examples of agri-communication done well.The Power of Connection Through CommunicationClaire explains that communication isn't just about conveying facts — it's about connection. She believes that the future of farming depends on the sector's ability to build understanding and trust beyond the farm gate. Farmers, she says, already have powerful stories to tell about stewardship, care for animals, and innovation; they just need to find the language and channels that resonate with their audiences.From Journalist to Advocate: Claire's Journey in Agri-CommunicationDrawing on her background as a journalist and communicator, Claire shares how her passion for agriculture has shaped her career - from writing about farming issues to helping the sector find its collective voice. Her Nuffield scholarship took her around the world, where she studied how other countries connect their rural and urban communities through storytelling and public engagement.What New Zealand Can Learn From Global VoicesThrough her travels, Claire found that farmers overseas often face similar challenges - balancing productivity with perception. But she also discovered inspiring examples where strong communication strategies have built pride and public support for agriculture. She highlights how coordinated, authentic messaging can make a real difference in how food producers are valued and understood.Practical Tips for Farmers to Share Their StoryClaire encourages farmers to start small - whether that's a social media post, a farm open day, or simply talking with local school groups. She notes that the most impactful stories are those grounded in honesty and everyday experience. By focusing on shared values like care for animals, the environment, and community, farmers can help build a more informed and supportive public conversation about food and farming.Key TakeawayCommunication is a powerful tool for shaping agriculture's future. As Claire puts it, “If we don't tell our own story, someone else will tell it for us.” By sharing authentic, values-driven stories, New Zealand farmers can strengthen trust, understanding, and pride in the sector - ensuring the industry's future is not only productive, but also well-understood and respected.

Season 19, Episode 7: We left our conversation in part one at the South American Championships, reflecting on where Brazil has been over the last quarter of a century. This time, recording at Poços de Caldas - the remarkable home of cricket in the country - it's time to cast ahead to the decades to come. For that, England legend Claire Taylor, with her MCC hat on, leads the ep. She's followed by Jon Surtees of the Surrey CCC, talking about their charitable contributions in high-performance infrastructure. Then last but not least, the man more important than any vaulting the game to where it now sits in Brazil, their outstanding CEO Matt Featherstone. Pre-order your copy of Bedtime Tales for Cricket Tragics: ⁠⁠⁠⁠⁠⁠linktr.ee/tfwbook⁠⁠⁠⁠⁠⁠ Our book launches are in London, November 10 at the Jolly Gardeners in Vahxuall, and Melbourne, November 27 at the Commercial Club in Fitzroy. For London, RSVP to matt.thacker@forwardpress or ⁠⁠⁠⁠⁠⁠grab a spot here.⁠⁠⁠⁠⁠ For Melbourne, just roll up. Support the show with a Nerd Pledge at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠patreon.com/thefinalword⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn about Lacuna Sports - bespoke female cricket wear, created by women for women:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠lacunasports.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠ Maurice Blackburn Lawyers - fighting for workers since 1919: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mauriceblackburn.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get your big NordVPN discount: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠nordvpn.com/tfw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get 10% off Glenn Maxwell's sunnies: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠t20vision.com/FINALWORD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find previous episodes at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠finalwordcricket.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Title track by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Urthboy⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send us a textScotland's red meat goes global! Tune in as our host Claire Taylor deep dives in the highlights, insights and opportunities from Anuga 2025 – one of the world's biggest food and drink trade shows.Hear from Kate Rowell, Iain Macdonald, Tom Gibson and Mairi Gougeon MSP on exports, opportunity and the power of provenance.Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

We head to Orange, NSW, to catch up with our favourite Scottish/Aussie Nuffield Scholar and find out what she’s up to.See omnystudio.com/listener for privacy information.

Jamie Mackay talks to Christopher Luxon, Mark Gunton, Jane Smith, and Claire Taylor.See omnystudio.com/listener for privacy information.

Cuckoo babies hatch in the nests of other bird species then quickly, often brutally, make sure they're the only baby to get fed…So how does a cuckoo know how to be a cuckoo?Well… that is a ducking good question.Featuring:Cassandra Taylor, ANU.Claire Taylor, Uni of Melbourne.Production:Ann Jones, Presenter / Producer.Petria Ladgrove, Producer.Joel Werner, Script Editing.This episode of What the Duck?! was originally broadcast in 2022 and produced (mainly) on the land of the Wadawarrung and the Kaurna people.Find more episodes of the ABC podcast, What the Duck?! with the always curious Dr Ann Jones exploring the mysteries of nature on the ABC Listen app (Australia) or wherever you get your podcasts. You'll learn more about the weird and unusual aspects of our natural world in a quirky, fun way with easy to understand science.

Hi there! Welcome to Episode 322 of Never on the Backfoot Podcast. In this episode, we journey back to the 2009 ICC Women's Cricket World Cup—an edition that reshaped the women's game. Hosted in Australia, it was the first World Cup fully under ICC's administration and featured eight teams battling across Sydney, Bowral, Canberra, and Newcastle. From India's faltering Super Six campaign to New Zealand's inspired run, and England's ultimate triumph led by Claire Taylor, Charlotte Edwards, and Sarah Taylor, we revisit the matches, the moments, and the players who defined the tournament. We'll reflect on what it meant for emerging teams like Pakistan and West Indies, the challenges of visibility and media coverage at the time, and the lasting legacy this World Cup left on the modern women's game.Thank you so much for tuning in to today's episode and for your incredible support. If you haven't already, make sure to hit the follow button and tap the bell icon on Spotify to stay updated with every new episode.Stay connected with us on social media – follow @neveronthebackfoot on Instagram and Threads, and @neverontheback1 on Twitter (now X) for the latest cricket insights, fresh content, and much more throughout this action-packed season.You can also catch the podcast on Apple Podcasts, Overcast, Spotify for Podcasters, and many other streaming platforms. Plus, Never on the Backfoot is now on YouTube, so don't forget to subscribe for exclusive, in-depth content coming your way.Thanks again for all your love and support. Until next time, stay safe, take care, and keep enjoying the game. Bye for now!

In this episode of the AgCulture Podcast, Claire Taylor, founder of Agvocacy Consulting and Nuffield Farming Scholar, shares how immersive global experiences can reshape agricultural leadership and resilience. She discusses the origins and mission of Unstoppable World, a new initiative combining mental health, leadership, and global learning. Explore how farmers can rethink influence, connection, and well-being across the sector. Listen now on all major platforms!Get to know more about Unstoppable World- a start-up focused on advancing global conversations around mental health in agriculture and equipping leaders with practical tools for resilience and leadership: https://unstoppablenow.world/Meet the guest: Claire Taylor is a Nuffield Farming Scholar and founder of Agvocacy Consulting, based in New South Wales, Australia. With a rich background in media and international agricultural exploration, she supports agricultural businesses in effective communication, leadership development, and fostering social license. Claire's global insights help drive change in mental health, food systems, and industry storytelling.What you will learn: (00:00) Introduction(04:45) Global agriculture perspective(07:12) Resilience in agriculture(08:03) Food security contrasts(13:27) Mental health advocacy(16:52) Leadership development tools(32:53) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast".  This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.agculturepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

In de eerste aflevering van seizoen 3 van Oudheid neemt dr. Helle Hochscheid van het University College Roosevelt, onderdeel van de Universiteit Utrecht, ons mee naar het klassieke Athene: naar de wereld van de handwerkers en handwerksters die daar woonden en werkten! Een ongelooflijk breed onderwerp, want alles - van de pot waarin werd gekookt tot kleding, gereedschap, aardewerk en beeldhouwkunst tot de zeilen van schepen - was met de hand gemaakt. Maar wie waren de mensen die dat maakten? Waar werkten ze en hoe krijg je als wetenschapper juist die mensen in beeld?Shownotes

What would your favorite, best five-star review of your favorite book that you wrote say? Today's top story is You thought you knew Kickstarter. Question of the week is What would your favorite, best five-star review of your favorite book that you wrote say? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

Who is the most iconic character you can think of and what do you think makes them iconic? Today's top story is You thought you knew Kickstarter. Question of the week is Who is the most iconic character you can think of and what do you think makes them iconic? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

Anna and Clare take part in a Race For Life event with other Slimming World members in Huddersfield! They walk side by side Claire Taylor, a consultant from Penistone, and her friends, members and family. Claire shares her story of overcoming cancer an incredible 7 times all whilst maintaining a 5 stone weight loss. We hope you've really enjoyed this episode and if you'd love to find out more about joining Slimming World head to www.slimmingworld.co.uk to search for your nearest group or discover more about our digital-only service. Slimming World Podcast is presented by Clare Savory and Anna Mangan.  Produced by ASFB Productions. Sponsored by Slimming World. Please note: The info we share is based on our personal weight loss experiences. 

Anna and Clare take part in a Race For Life event with other Slimming World members in Huddersfield! They walk side by side Claire Taylor, a consultant from Penistone, and her friends, members and family. Claire shares her story of overcoming cancer an incredible 7 times all whilst maintaining a 5 stone weight loss. We hope you've really enjoyed this episode and if you'd love to find out more about joining Slimming World head to www.slimmingworld.co.uk to search for your nearest group or discover more about our digital-only service. Slimming World Podcast is presented by Clare Savory and Anna Mangan.  Produced by ASFB Productions. Sponsored by Slimming World. Please note: The info we share is based on our personal weight loss experiences. 

Slavery was a grim but omnipresent reality across the Silk Road during the Middle Ages. Speaking to Emily Briffett, Claire Taylor unpacks the complex networks of enslavement that spanned from Ireland to China, revealing how – and why – human lives were traded alongside silks and spices. The HistoryExtra podcast is produced by the team behind BBC History Magazine. Learn more about your ad choices. Visit podcastchoices.com/adchoices

We catch up with a Scottish Nuffield Scholar and keynote speaker at the Primary Industries New Zealand Summit. Her topic is "How do we change the narrative around farming?". See omnystudio.com/listener for privacy information.

Jamie Mackay talks to Michael Every, Lawrence Meredith, Jim Ward, Claire Taylor, and Toby Williams.See omnystudio.com/listener for privacy information.

Final April 2025 episode of the program all about TV. Our guests: Bob Boden and Dr. Rob Carpenter, authors of the new book The Creative Leader; Nuestra.TV chief marketing officer Maria Twena and Avenida Entertainment Group/A+ chief executive Fanny Grande, discussing their new strategic relationship, and SeriesFest chief program officer Claire Taylor, previewing the 2025 edition of this annual event, taking place later this week in Denver.

“Engage, not educate.” That's Claire Taylor's mantra when it comes to agriculture's public perception.From a career in political journalism to a Nuffield Scholarship spanning 16 countries, Claire has seen firsthand how farming is scrutinised around the world. We chat about:- Breaking out of the agricultural echo chamber.- The power of agritourism- Why trust-building, not just broadcasting, is the key to better advocacy.- The latest farming unrest in the UK and- Her move from Scotland to Australia to launch Agvocacy Consulting.https://www.agvocacyconsulting.com/Head Shepherd is brought to you by neXtgen Agri International Limited. We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: info@nextgenagri.com.Thanks to our sponsors at MSD Animal Health and Allflex, and Heiniger Australia and New Zealand. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.Check out Heiniger's product range HERECheck out the MSD range HERECheck out Allflex products HERE

Jamie Mackay talks to Conor English, Claire Taylor, Greer Paterson, Christopher Luxon, and Graham Mourie. See omnystudio.com/listener for privacy information.

We welcome back our favourite Scottish/Aussie farmer and Nuffield Scholar to The Country. See omnystudio.com/listener for privacy information.

Jamie Mackay talks to Ian Kirkpatrick, Claire Taylor, Jason Te Brake, Stefan Vogel, and Mark Storey. See omnystudio.com/listener for privacy information.

Claire is a multi generational Scottish beef farmer who says 'Ag has potency and potential to be a catalyst on the front line of climate catastrophe'.As a Nuffield scholar 'exploring the scrutiny being placed on agriculture and how perceptions are changing', she embarked on a world research tour. While travelling, she fell in love with an Australian lad & now finds herself living in rural NSW. So after establishing a strong journalism career steeped in trust & long held relationships on home turf, she now finds herself on this wide brown land in the heat of summer without her networks & a need to rebuild a new life with people who she tells us are more laid back, more inclined to use humour dripping in sarcasm to navigate hard things & are exceptionally resilient.“Leave judgements at the door & come without bias in order to communicate which is both talking but equally listening, we've all got to be prepared to change our mindsets”“First gen farmers are more daring to have hard conversations & to really listen - they can be brave.""For progress we need to think outside ag - and not just speak to ourselves." "When will people other than farmers step into the food system & support the much needed potential for farming to be the potent ecological change making piece it is . Farmers cannot be all the things, they are best to be the land stewards but others need to take up the roles of advocating, supply chain development, consumer education, policy change & story telling"Links You'll LoveClaire Taylor Linked inNuffield Scholarship programLoved this? Try these:Gab Chan -  building political clout for agHelen Rebanks - in honor of the farmers wifeSupport the ShowCasual Support - Buy Me A CoffeeRegular Support - PatreonBuy the book - Futuresteading - Live Like tomorrow mattersPod Partners Rock: Australian Medicinal Herbs  Code for Discount: future5 We talked about:The politics of agriculture - overshadowed by a growing disconnect between politicians in the cities & farmers in the country Echo chambers are one of the biggest challenges in Ag. Its so important to look up & out to glean perspective on what's happening We need more patience and understanding in ag because there are deep cultural beliefs & values that will need to shift before practice change can occurWhy its time for farmers to build trust for those who are telling their stories & playing other roles in the food system so we can broaden the scope for supportRipping the bandaid off & beginning a new life in another country.Settling her body into a new landscape]Learning how to say yes to invitationsLearning to be vulnerable with new families and friendsAsking a new friend on a date - you'll have different friendships at differnt times The things we do for love - taken in by the boss's girlfriend Support the show

Welcome back to Alchemy for Authors! Do you feel the pull to write your book but find yourself procrastinating, doubting your abilities, or waiting for the perfect moment to start? What if the very resistance you're facing is a sign you're on the right path? In this episode of Alchemy for Authors, I'm diving into the hidden messages behind creative resistance — what it's really trying to tell you and how you can move through it. I'll share why resistance often shows up strongest when you're about to create something meaningful, along with practical tools and mindset shifts to break through fear, self-doubt, and perfectionism. If you've ever wondered why writing your book feels so hard—and whether that struggle means you're not cut out to be a writer—this episode is your reminder that resistance isn't a stop sign... it's a compass guiding you toward the work you're meant to do. Listen now to learn how to alchemise your resistance into your greatest creative breakthrough. Resources mentioned in this episode: ·       Join Carissa Andrews's 12-week Millionaire Author Manifestation experience here: https://www.authorrevolution.org/a/2147529641/woteKkRf Remember to use the coupon code ‘ALCHEMY' to get 30% off the full-price, or your first payment on the payment plan. ·       Listen to the Bonus Episode: Millionaire Author Manifestation with Carissa Andrews here.  ·       Grab your copy of Claire Taylor's books Reclaim Your Author Career and Sustain Your Author Career.   ·       Buy Steven Pressfield's books: Turning Pro and The War of Art.  ·       Buy Orna Ross's Creative Self-Publishing: ALLi's Guide to Independent Publishing for Authors and Poets.  ·       Buy Julia Cameron's books Finding Water and The Artist's Way.  ·       Purchase Unspoken Truths and Hades's Haunt.  ·       Learn more about the Ages of Pages book fair here: https://agesofpages.weebly.com/ For other resources you can check out my Author Resources page here: https://jobuer.com/author-resources/ Download your copy of Affirmations for Authors with a Day Job here: https://dl.bookfunnel.com/dnj980xva5 If you enjoyed this episode please subscribe, rate and review. You can also support the show by buying me a coffee at https://www.buymeacoffee.com/jobuer. Your support helps me keep this podcast going and is greatly appreciated. If you have a question you would like answered on the show, or a topic suggestion for a future episode, leave a voice message here: https://www.speakpipe.com/AlchemyForAuthors Follow me on Instagram: @alchemyforauthors and @jobuerauthor. Follow me on Facebook: @alchemyforauthors and @jobuerauthor. Join the Alchemy for Authors Facebook Group here.  Join my Alchemy for Authors newsletter and download your FREE copy of Manifestation for Authors here.  If you enjoy Gothic Suspense, you can join my reader's newsletter and download a FREE copy of my short story collection, Between the Shadows, here. You can find all my books at https://jobuer.com or visit https://Books2Read.com/JoBuer for links to your favourite store. Visit my website for the full transcript of this episode: https://jobuer.com/alchemy-for-authors/ Please note: Some links may be affiliate links that help support the show.

Welcome back to Alchemy for Authors! Balancing the demands of a day job with the dream of being an author can be overwhelming, but it's absolutely possible to thrive in both worlds. In this episode of Alchemy for Authors, I'm sharing practical tips and mindset shifts to help you make the most of your time, protect your creative energy, and stay focused on your writing goals—even on the busiest days. Whether you're feeling stretched thin or just looking for ways to better integrate your day job and author life, this episode will leave you feeling inspired and empowered to keep going.  As a bonus, make sure to download your copy of Affirmations for Authors with a Day Job here: https://dl.bookfunnel.com/dnj980xva5 Resources mentioned in this episode: ·       Episode 97: Fearless Storytelling and the Future of Publishing with J.D. Barker  ·       Preorder J.D's book Something I Keep Upstairs here.  ·       Enter to win a stay in the haunted house that inspired Something I Keep Upstairs here.  ·       My Intent Project  ·       Grab your copy of Claire Taylor's book Reclaim Your Author Career here.  ·       Writer Stickers   Check out my Author Resources page here: https://jobuer.com/author-resources/ If you enjoyed this episode please subscribe, rate and review. You can also support the show by buying me a coffee at https://www.buymeacoffee.com/jobuer. Your support helps me keep this podcast going and is greatly appreciated. If you have a question you would like answered on the show, or a topic suggestion for a future episode, leave a voice message here: https://www.speakpipe.com/AlchemyForAuthors Follow me on Instagram: @alchemyforauthors and @jobuerauthor. Follow me on Facebook: @alchemyforauthors and @jobuerauthor. Join the Alchemy for Authors Facebook Group here.  Join my Alchemy for Authors newsletter and download your FREE copy of Manifestation for Authors here.  If you enjoy Gothic Suspense, you can join my reader's newsletter and download a FREE copy of my short story collection, Between the Shadows, here. You can find all my books at https://jobuer.com or visit https://Books2Read.com/JoBuer for links to your favourite store. Visit my website for the full transcript of this episode: https://jobuer.com/alchemy-for-authors/ Please note: Some links may be affiliate links that help support the show.

Send us a textIn this episode of the QMS Podcast, our host Claire Taylor is joined by a fantastic line-up of guests. First, QMS Chair, Kate Rowell provides a New Year's update and greetings to the audience, while Iain Macdonald, QMS Market Intelligence Manager, offers valuable insights into market trends and what to expect in the year ahead.The highlight of this episode is our special guest, Dr. Carrie Ruxton, a renowned dietitian with over 20 years of experience. Carrie dives deep into the myths surrounding red meat, providing expert clarity on its role in a balanced diet. With a rich background consulting for food companies, serving on the Meat Advisory Panel, and contributing to Food Standards Scotland, Carrie's knowledge and rural Scottish roots offer a unique perspective on nutrition and farming.Tune in for a mix of industry trends, health insights, and a closer look at the 2025 Toolkit to support the positive narrative around Scotland's red meat.To access the toolkit visit the QMS website!Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

Welcome back to Alchemy for Authors! In this week's solo episode, I open up about my setbacks and accomplishments in 2024, and my goals for 2025. Some of the other topics I discuss include: ·       Why 2024 kind of sucked for my author career. ·       How to acknowledge the hardships and letdowns of the past year and use them to fuel your goals. ·       How to find proof that the Universe still has your back even when your mindset is blah. ·       How to train the algorithm of your energetic life. ·       Questions to kick you out of your comfort zone and get you taking steps towards your BIG goal. ·       How ChatGPT helped my ADHD breakdown and prioritise my author goals for next year. ·       Resources I'm using to plan out my author career. ·       The future of Alchemy for Authors. Resources mentioned in this episode: ·       ChatGPT  ·       The Ultimate Authorship Planner by Audrey Ann Hughey  ·       Orna Ross's Go Creative Planning program or join Orna's Patreon here: https://www.patreon.com/c/OrnaRoss/home ·       Clever Fox Planners (Also available on Amazon) ·       Join Russell Nohelty's Substack The Author Stack or Author Ecosystems. Support the Author Ecosystems Kickstarter here.  ·       Visit Becca Syme's website here: https://betterfasteracademy.com/ o   Listen to Episode 93: Energy Pennies & Author Success Archetypes for a Sustainable Author Career with Becca Syme ·       Visit Claire Taylor's website here: https://www.ffs.media/ o   Listen to Episode 58: Author Alignment and the Enneagram with Claire Taylor  o   Listen to Episode 75: The Sustainable Author Career with Claire Taylor  o   Books: Reclaim Your Author Career and Sustain Your Author Career  ·       Visit Renee Rose's website here: https://write2riches.com/ o   Listen to Episode 55: Write to Riches with Renee Rose  o   Listen to Episode 94: Relax to Riches with Renee Rose  o   Books: Write to Riches and Relax to Riches  o   Join the Money Magic Membership and get one month FREE when you use the coupon code JO at checkout, here.  ·       Listen to Episode 77: Money Magic & Mindset with Lee Savino  ·       Listen to Carissa Andrews: Episode 16: Millionaire Author Mindset with Carissa Andrews, Bonus Episode: Millionaire Author Manifestation with Carissa Andrews, Episode 72: Manifestation & Hypnosis for Authors with Carissa Andrews & Tammy Tyree  ·       Existential Kink by Carloyn Elliott, PhD  ·       Finch app  Looking for other author resources to start your year off right, like Stacy Juba's Vision Board Toolkit for Writers? Check out my Author Resources page here: https://jobuer.com/author-resources/ If you enjoyed this episode please subscribe, rate and review. You can also support the show by buying me a coffee at https://www.buymeacoffee.com/jobuer. Your support helps me keep this podcast going and is greatly appreciated. If you have a question you would like answered on the show, or a topic suggestion for a future episode, leave a voice message here: https://www.speakpipe.com/AlchemyForAuthors Follow me on Instagram: @alchemyforauthors and @jobuerauthor. Follow me on Facebook: @alchemyforauthors and @jobuerauthor. Join the Alchemy for Authors Facebook Group here.  Join my Alchemy for Authors newsletter and download your FREE copy of Manifestation for Authors here.  If you enjoy Gothic Suspense, you can join my reader's newsletter and download a FREE copy of my short story collection, Between the Shadows, here. You can find all my books at https://jobuer.com or visit https://Books2Read.com/JoBuer for links to your favourite store. Visit my website for the full transcript of this episode: https://jobuer.com/alchemy-for-authors/ ** Please Note: Some of these links are affiliate links. Not only are they products I personally believe in, but they help to support the show.

Episode Description: In this episode of What If for Authors, Claire Taylor takes a practical and analytical deep dive into the concept of read-through—how to measure it, understand it, and improve it. Whether you're a seasoned author or just starting out, Claire helps you cut through the emotional and technical hurdles of identifying whether readers are progressing through your books and how to troubleshoot if they're not. This episode offers actionable insights while encouraging a healthy, compassionate mindset for tackling challenges in your writing career. Key Takeaways: 1. What is Read-Through, and How Do You Measure It? Read-through measures how many readers move from one book in a series to the next. Claire explains why read-through is difficult to measure if you only have one book and provides strategies like offering a compelling freebie at the end of your book to assess engagement. For series, the most common measurement is the percentage of readers who purchase or borrow subsequent books. 2. Setting Expectations for Read-Through: Industry averages for read-through can vary significantly based on pricing strategies and whether your books are in Kindle Unlimited. Claire emphasizes that expectations are personal, and setting them too low or too high can create unnecessary emotional turbulence. 3. Troubleshooting Read-Through Issues: Start with Back Matter: The first link readers see at the end of your book should ideally point to the next book in the series. Analyze Openings and Endings: Your opening pages should hook readers immediately, and your ending should provide satisfaction while enticing them to continue the series. Identify Drop-Off Points: Beta readers or hired feedback can help pinpoint where readers lose interest, offering insight into areas that might need tightening. 4. Factors Beyond the Numbers: Some books are designed to be savored rather than inhaled, and that can affect the pace of read-through. If you notice slow read-through but receive positive feedback, it might simply reflect the unique nature of your stories. 5. Addressing a Skills Gap: If storytelling fundamentals are causing read-through issues, Claire encourages you to view it as an opportunity to learn and grow, rather than a reflection of your worth as a writer. There are countless resources, workshops, and editors available to help you hone your craft. Why You Should Listen: This episode is for authors who want to understand their read-through rates and take actionable steps to improve them without letting the process become emotionally overwhelming. Whether you're an indie author managing your own files or a traditionally published writer curious about what you can influence, Claire offers thoughtful strategies to tackle this common concern. Support the Show: If you found this episode helpful, please leave a review on your favorite podcast platform and share the show with your fellow authors. Every review helps more writers discover this resource. Join the Conversation: Share your thoughts with Claire by emailing contact@ffs.media or connect on social media. Access the transcript here. Happy Writing!

Episode Description: In this episode of What If for Authors, Claire Taylor tackles a difficult and often painful reality for many authors: the feeling of being scammed or taken advantage of. Whether it's an outright scam or a subtler instance where you've overpaid for a service, many authors will experience some version of this during their careers. Claire explores how these situations arise, what it feels like when you realize you've been scammed, and how authors can manage their responses to these events. This episode is not just about identifying scams, but also about the emotional and psychological impact of feeling scammed, especially the patterns of cynicism and distrust that can emerge as a result. Claire offers Enneagram-specific insights into how each type is likely to respond to being scammed or taken advantage of and provides practical advice on how to process these feelings and move forward in a healthier way. Key Takeaways: The Reality of Scams in the Publishing Industry: Claire discusses the various forms of scams and exploitation that authors, especially those early in their careers, might encounter. From paying exorbitant fees for services that should cost far less, to outright scams guaranteeing bestseller status, Claire explains why these situations happen and how authors can protect themselves. Feeling Scammed vs. Being Scammed: Whether or not there was malicious intent, the feeling of being scammed can still have a significant emotional impact. Claire explains that the focus of this episode is on how you feel when you believe someone has taken advantage of you, and why it's important to address those feelings, regardless of the scammer's intent. Common Patterns by Enneagram Type: Claire breaks down how each Enneagram type is likely to react when scammed, offering valuable insight into the thoughts, feelings, and behaviors that may emerge. Whether it's the anger of Type 1, the shame of Type 2, or the withdrawal of Type 5, understanding these patterns can help authors recognize and manage their emotional responses. How to Regain Trust Without Cynicism: After experiencing a scam, many authors find it hard to trust again. Claire offers tips for how to rebuild trust in others and set boundaries without becoming overly defensive or cynical. She explains how taking the time to reflect on past experiences and the lessons learned can help authors make more informed decisions moving forward without shutting themselves off from opportunities. Practical Advice for Avoiding Scams: Claire offers practical steps authors can take to protect themselves from scams in the future. From doing research and asking for recommendations to learning the basics of the publishing industry, these tips can help authors avoid the most common traps. Why You Should Listen: This episode is essential for any author who has ever felt scammed or taken advantage of in their career. Claire provides not only empathy and validation but also practical tools to help you move through the emotional fallout of these situations. By exploring the Enneagram-specific patterns that can arise when we feel betrayed or scammed, she offers tailored advice for how to navigate these experiences without becoming overly cynical or defensive in the future. Join the Conversation: Have you ever felt like you've been scammed or taken advantage of in your author career? How did you handle it? What lessons did you learn? Share your thoughts by emailing Claire at contact@ffs.media. If you need personalized support or a space to process your feelings, consider reaching out for one-on-one coaching. Access the transcript here. Happy Writing!

Episode Description: In this episode of What If for Authors, Claire Taylor tackles a unique fear that many authors face: being review bombed. When a coordinated effort to flood your book with negative reviews threatens to undermine all your hard work, how do you bounce back? Claire dives deep into the psychological and emotional impact of being review bombed, offering practical tools and advice to help you get through the experience if it ever happens. She explores the nature of anxiety, the importance of emotional regulation, and why trying to control others' opinions is a recipe for burnout. Claire also shares strategies for rallying support from your true fans and emphasizes the power of resilience when facing adversity as a writer. Key Takeaways: Understanding Review Bombing: Claire defines review bombing as a coordinated effort to damage your book's reputation by flooding it with negative reviews. She explains how this is different from standard negative reviews and why it's often motivated by personal agendas rather than honest feedback about your work. Regulating Your Emotions in the Moment: When blindsided by a review bomb, it's natural to have a strong emotional reaction. Claire offers a step-by-step guide on how to calm yourself, recognize the emotions as they arise, and navigate your initial response. She emphasizes the importance of relocating yourself to a peaceful place—physically and mentally—before taking any action. Co-Regulation as a Support Tool: Sometimes, self-regulation isn't enough, and you need help from others. Claire suggests finding trusted people who can help co-regulate your emotions and provide grounding during these moments of high distress. Rallying Support from True Fans: Once you've moved through the initial shock, Claire encourages reaching out to your true fans and letting them know how they can support you. This can be as simple as asking them to leave positive reviews to balance out the negativity. What NOT to Do: One of Claire's strongest pieces of advice is to avoid posting on social media during or immediately after the initial shock. She explains why this often backfires and offers tips on when—and how—to communicate effectively, if at all. Why You Should Listen: If you're an author worried about negative reviews or the potential of a review bombing campaign, this episode will provide much-needed guidance and comfort. Claire's insights will help you approach the fear of review bombing with a grounded perspective and a clear set of tools to handle the emotional fallout. Even if you never experience a full-blown review bomb, the strategies shared in this episode will help you better cope with all forms of negative feedback, so you can keep moving forward with your author career. Join the Conversation: Have you ever dealt with a negative review or an online attack? How did you handle it? Share your experiences and insights by emailing Claire at contact@ffs.media. If you need personalized support or a safe space to work through your anxiety around reviews, consider reaching out for a one-on-one coaching session. Remember: You're not alone, and your career is worth pushing through even the most challenging moments. Access the transcript here. Happy Writing!

Denounced as heretics by the Catholic church, the Cathars were a offshoot Christian movement which emerged in southern Europe during the 12th century. But what was it about their beliefs that was so outrageous to the orthodox medieval church? And why was their existence quickly snuffed out? Speaking to Emily Briffett, historian Claire Taylor reveals more about the Cathars' way of life and the efforts made to suppress them. Hear Giles Tremlett answer listener questions on the Spanish Inquisition here: https://link.chtbl.com/lwH4DDc7 The HistoryExtra podcast is produced by the team behind BBC History Magazine. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode Description: In this episode of What If For Authors, Claire Taylor tackles one of the biggest challenges many indie authors face: working with a tight budget. Claire shares insights from her own experience of starting out on a shoestring budget and provides practical strategies for authors who want to make their writing career work without breaking the bank. Whether you're an author with no extra funds or someone who's being mindful of their spending, this episode dives deep into how to navigate publishing costs, leverage skills, and avoid common budget pitfalls based on your Enneagram type. Key Takeaways: Start Small, Learn More: You can launch your author career with very little upfront cost. Claire shares how she started out with just a website and Adobe suite and worked her way up over time, stressing the importance of learning new skills to save money. Trade Skills with Other Authors: One great way to get things done without spending is to trade services with other authors. Claire discusses the value of learning key skills, and how fair exchanges can help you stay on budget. Where Budgeting Anxiety Comes From: Each Enneagram type faces different fears and anxieties when working on a tight budget. Claire walks through each type and how their specific tendencies affect their budgeting decisions. Avoid the Credit Card Trap: Claire advises against opening credit cards or overspending on courses and marketing tools before you're ready. Patience and gradual progress are key when working on limited funds. Overcoming Mindset Blocks: Having a tight budget is not necessarily a disadvantage. Claire explains how shifting your mindset from scarcity to opportunity can build resilience and help sustain your author career in the long run. Why You Should Listen: If you're an indie author struggling with budget constraints or just looking for ways to make your money stretch further, this episode is full of actionable tips and advice tailored to each Enneagram type. Claire's personal experience and expert coaching help demystify how to balance financial limitations with building a successful author business. This episode will not only help you feel empowered to work within your means but also give you the confidence to continue on your path, no matter how tight the budget may be. Join the Conversation: Sign up for the 5-Day Author Supercharge course at FFS.media. Access the transcript here. Happy Writing!

Episode Description: In this episode of What If For Authors, Claire Taylor dives deep into a hidden anxiety many authors face—disappointing their parents. Whether your parents were loving and supportive, critical, or absent, the relationship you developed with them still influences how you approach your writing career. Claire addresses how these childhood patterns show up in adult life and impact your creative decisions, even when you think you've moved past them. By understanding the role your parents' approval plays in your subconscious, you can start liberating yourself from their influence and reclaim your author career. Key Takeaways: Unpacking Childhood Patterns: Our adult decisions, especially in writing, are often influenced by unresolved dynamics with our parents or guardians. These patterns show up even when we think we've moved past them. Three Core Childhood Needs: Claire breaks down how the Enneagram types relate to the childhood needs of attention, security, and autonomy, and how these unmet needs manifest in your writing career. Parental Approval vs. Creative Freedom: Many authors struggle with writing authentically because of the fear of parental disapproval, even when they aren't consciously aware of it. Reparenting Yourself: Claire introduces the concept of reparenting, a way to heal your inner child and give yourself the unconditional love and approval you may not have received from your parents. Practical Exercises: Claire provides exercises to help you visualize what it would mean to fully please your parents and how many aspects of yourself you would have to suppress to do so. She also asks listeners to imagine how they would run their writing careers if parental approval wasn't a factor. Why You Should Listen: If you've ever felt like you're holding back in your writing career due to what your parents (or any authority figure) might think, this episode offers crucial insights. It's not just about realizing how much influence they still have, but about taking back control of your creative decisions for yourself. Join the Conversation: Reach out to Claire at FFS.media for one-on-one coaching or author alignment sessions. Access the transcript here. Happy Writing!

Episode Description: In this episode of What If For Authors, Claire Taylor dives into a very scary question: What if I no longer enjoy writing? Claire addresses the underlying fears, resistance, and emotional blocks that may contribute to the diminishing joy of writing. By exploring how each Enneagram type uniquely experiences this struggle, Claire provides practical insights and diagnostic tools to help you reconnect with the pleasure of storytelling. Whether it's perfectionism, doubt, or fear of vulnerability, Claire offers actionable steps to reignite your creative passion. Key Takeaways: Understanding the Fear: Losing the joy of writing often stems from underlying fears or resistance, not the loss of storytelling itself. Claire reassures listeners that the innate love for storytelling never truly disappears. Diagnostic Check: Claire emphasizes the importance of checking in with your body, emotions, and mind when facing resistance to writing. This mindfulness approach can help identify and address the root causes of the struggle. Personalized Tips for Each Enneagram Type: Claire offers specific advice for each Enneagram type, helping authors understand their unique challenges with writing and how to overcome them. Reconnecting with Joy: Whether you're feeling overwhelmed by obligations, perfectionism, fear, or control issues, there are steps you can take to clear away the clutter and reignite the joy of writing. Why You Should Listen: If writing feels like a chore or you're worried that you've lost the passion for it, this episode provides insightful tools to help you regain your creative spark. By understanding the deeper emotions at play and learning how to manage them, you can rediscover the joy that led you to writing in the first place. Join the Conversation: Do you have a topic you'd like Claire to explore or need support with your writing journey? Reach out to her at contact@ffs.media, and consider booking a one-on-one coaching session. Access the transcript here. Happy Writing!

Episode Description: In this insightful episode of What If? For Authors, Claire Taylor tackles a topic that resonates with many: struggling to focus. Claire explores why maintaining focus can be such a challenge in today's world, how societal structures often work against our ability to concentrate, and what we can do about it. Whether you're battling distractions from your phone, dealing with trauma, or feeling overwhelmed by perfectionism, this episode offers practical advice and mindfulness techniques to help you regain control over your focus and improve your writing productivity. Key Takeaways: Understanding the Challenge of Focus: Claire discusses how modern environments, especially the pervasive influence of smartphones and digital media, make it difficult to maintain focus. She emphasizes that this struggle is not a personal failing but rather a systemic issue exacerbated by technology and societal demands. Mindfulness as a Tool: Claire shares mindfulness practices that can help you reclaim your focus. These include deep breathing exercises, checking in with your body, emotions, and thoughts, and addressing any underlying needs or fears that might be hindering your ability to concentrate. The Impact of Trauma: Trauma can severely affect your ability to focus. Claire encourages listeners to seek therapeutic interventions if they are struggling with unresolved trauma, assuring them that working through these issues can enhance both their well-being and their creative output. Practical Steps to Improve Focus: From turning off phone notifications to setting up a supportive environment for writing, Claire provides actionable steps to help you minimize distractions and create a conducive space for focus. Why Listen? If you find yourself frequently struggling to concentrate on your writing or other tasks, this episode will offer you both understanding and practical solutions. Claire's compassionate approach to the topic reassures you that you're not alone in this struggle and that there are effective strategies you can use to improve your focus. Join the Conversation: Do you have a question or topic you'd like Claire to explore? Send an email to contact@ffs.media. Access the transcript here. Happy Writing!

Episode Description: In this thought-provoking episode of What If? For Authors, Claire Taylor explores the question, What if I don't write to market? Claire deconstructs the notion of market trends, breaking down how many assumptions about what sells are actually based on correlations rather than causations. She also addresses the fears and misconceptions many authors have about the necessity of writing to market for financial success. Key Takeaways: Defining "Writing to Market": Claire explores what writing to market actually means, challenging the idea that there is one clear definition of "the market" for any genre. She explains how commonalities between bestselling books don't necessarily define the market, and that following trends doesn't guarantee success. Correlation vs. Causation: Claire discusses the importance of understanding the difference between correlation and causation when it comes to identifying what makes a book successful. Authors often mistake trends as being the cause of success when they might simply be coincidental. Meeting Reader Expectations: While writing to market isn't a guarantee of sales, meeting reader expectations in your genre is crucial. Claire talks about the importance of understanding the psychological appeal of tropes and delivering on the promises that your genre sets up for readers. Flexibility and Creativity: Writing to market doesn't mean you have to abandon your creative impulses. Claire encourages authors to find a balance between writing the stories they want to write and making them marketable. Sometimes adding a few familiar genre markers can help orient readers without compromising your unique vision. Sitting with Uncertainty: Claire acknowledges that some books and series may not take off, despite an author's best efforts. She encourages listeners to accept the uncertainty of the publishing industry and to keep creating in a way that aligns with their true vision. Why Listen? If you've ever wondered whether writing to market is the key to success, this episode will provide clarity and challenge some of the common assumptions in the industry. Claire offers a nuanced perspective on the balance between creative integrity and marketability, helping authors navigate the complex world of genre trends and reader expectations. Join the Conversation: Have a question or topic you'd like Claire to explore? Send an email to contact@ffs.media. Access the transcript here. Happy Writing!

In this episode, Jeff sits down with author and Enneagram guru Claire Taylor. Jeff and Claire talk about why author's should know their number, how the Enneagram compares to other personality assessments, why the Enneagram is good for self understanding, and then ways you can use the Enneagram as a writer. You can find all things Claire Taylor at FFS Media - https://www.ffs.media  For more on the craft of writing, check out https://dialoguedoctor.com/  

Episode Description: In this episode of What If? For Authors, Claire Taylor dives into a topic that many authors struggle with: email. Claire explores the underlying reasons why authors might feel dread about managing email lists and responding to reader messages, and she offers practical advice to make the process less stressful. Whether it's removing the "shoulds" around email, creating a schedule that works for your energy, or hiring an assistant to handle the influx of messages, Claire encourages listeners to find their own path to a healthier email relationship. Key Takeaways: Removing the "Shoulds": Many authors feel weighed down by preconceived notions of how often they "should" email their readers. Claire emphasizes that there's no one-size-fits-all approach and that it's okay to do what works for you. Email as a Creative Outlet: Claire encourages authors to see email as just another form of writing, which can be fun and creative when the content feels right. There are no rules—whether it's memes, stories, or personal anecdotes, email can reflect who you are as an author. Boundaries with Reader Emails: Responding to every reader email isn't necessary, and it's important to set boundaries that protect your time and energy. Claire explores how different Enneagram types might feel pressure to respond and offers advice on how to manage that. Consider Outsourcing: If email truly feels overwhelming, outsourcing to a virtual assistant can be a great option. Claire shares her own experience of hiring help to handle emotionally taxing emails and encourages others to do the same if needed. Email Lists as a Foundation: Building an email list is still one of the wisest things authors can do for long-term success, providing a direct line to readers that isn't dependent on social media algorithms or platforms. Why Listen? If you've ever felt overwhelmed by managing your email list or responding to readers, this episode is for you. Claire offers both practical advice and mindset shifts to help you develop a healthier, more sustainable relationship with email. Whether you need to set new boundaries, rethink your email strategy, or hire help, this episode provides actionable steps to make email a tool that works for you, not against you. Join the Conversation: Have a question or topic you'd like Claire to explore? Send an email to contact@ffs.media. Claire is always open to hearing from her listeners and offering support. Access the transcript here. Happy Writing!

Episode Description: In this episode of "What If? For Authors," Claire Taylor explores the often-overlooked question: "What if my books do take off?" While many authors dream of their books hitting the big time, the reality of success can be disorienting, triggering, and even stressful. Claire delves into the psychological and emotional challenges that can arise when your books suddenly gain widespread attention and offers practical advice for managing the experience. Whether your books have already taken off or you're still waiting for that moment, this episode provides valuable insights on how to prepare for success and stay grounded amidst the whirlwind. Key Takeaways: The Double-Edged Sword of Success: Understanding that while having your books take off can be exciting, it can also bring unexpected challenges and stress. Core Fears Triggered by Success: How different Enneagram types might react to sudden success, from the fear of being seen to feeling trapped or overwhelmed. Maintaining Self-Worth Independently of Sales: The importance of not tying your self-worth to fluctuating book sales and strategies for staying grounded and self-assured. Balancing Creative Desires and Financial Success: Tips for authors who may feel trapped in writing what sells rather than what they love, and how to navigate that tension. Practical Preparation: Advice on setting the table for success before it happens and how to manage the realities if it's already occurred. Why Listen? If you've ever wondered what life would be like if your books became bestsellers, or if you're already dealing with the pressures of a successful series, this episode will help you navigate the emotional and psychological terrain of author success. Claire provides actionable strategies to ensure that your well-being and creative fulfillment stay intact, even as your books soar. Join the Conversation: Have a question or topic you'd like Claire to explore? Send an email to contact@ffs.media. Claire is always open to hearing from her listeners and offering support. Access the transcript here. Happy Writing!

Episode Description: In this episode of "What If? For Authors," Claire Taylor addresses a common anxiety among authors: "What if my books never take off?" Drawing from her experience as an Enneagram Certified Coach and her own author journey, Claire explores the balance between preparation and luck in achieving success, the importance of feedback, and how to find deeper purpose and enjoyment in writing regardless of external success. This episode offers a compassionate and realistic approach to managing expectations and sustaining an author career over the long term. Key Takeaways: Preparation vs. Luck: Understanding the role of luck in author success and how to stay in the game long enough for luck to find you. Feedback and Improvement: The importance of seeking and accepting feedback to improve your books without taking it as a personal indictment. Dealing with Uncertainty: How to tolerate the uncertainty of whether your books will take off and finding ways to balance the pain of uncertainty with the joy of writing. Purpose and Enjoyment: Connecting to a deeper reason for writing that provides immediate fulfillment and sustains you through the ups and downs of an author career. Self-Compassion: Practicing kindness and compassion towards yourself and deconstructing the lies that link your self-worth to external success. Why Listen? If you find yourself questioning whether your books will ever take off or struggling with the uncertainty and pressure of author life, this episode offers valuable insights and strategies to help you stay motivated and find deeper meaning in your writing journey. Claire's empathetic guidance will help you navigate the challenges and uncertainties of being an author with resilience and hope. Join the Conversation: Have a question or fear you'd like me to explore? Reach out to me at contact@ffs.media. Access the transcript here. Happy Writing!

Episode Description: In this episode of "What If? For Authors," Claire Taylor tackles the anxiety-inducing atmosphere of election season and how it affects authors. Drawing from her experience as an Enneagram Certified Coach and her own journey as a writer, Claire explores strategies to remain creative and hopeful during such a stressful time. This episode offers a compassionate and realistic approach to managing your nervous system, staying grounded, and continuing your writing journey amidst political chaos. Key Takeaways: Managing Election Anxiety: Understand the impact of the election season on your mental health and how to stay grounded. Nervous System Regulation: Learn practical techniques for regulating your nervous system and maintaining focus on your writing. Enneagram Insights: Use the Enneagram to identify and manage your emotional patterns and fears during stressful times. Impact of Stories: Recognize the power of storytelling in shaping minds and promoting compassion and understanding. Actionable Steps: Tips for creating a calming practice, staying informed without being overwhelmed, and staying connected to your writing purpose. Why Listen? If you find yourself feeling overwhelmed by the current political climate and its potential impact on your creativity, this episode provides valuable insights and techniques to help you stay focused and resilient. Claire's empathetic guidance will help you navigate the turbulence of election season while continuing to write meaningful stories. Join the Conversation: Have a question or fear you'd like me to explore? Reach out to me at contact@ffs.media. Access the transcript for this episode here. Happy Writing!

Episode Description: In this episode of "What If? For Authors," Claire Taylor dives into the anxiety-inducing topic of account bans and how authors can rebound and rebuild after such a nightmare scenario. Drawing from real experiences and practical strategies, Claire explores the steps authors can take if they find themselves banned from platforms like Instagram, TikTok, or even KDP. This episode provides a compassionate and realistic approach to managing this crisis and emphasizes the importance of resilience and adaptability. Key Takeaways: Initial Response: Strategies for managing the initial freak-out and immediate steps to take after discovering an account ban. Appealing the Ban: Tips for reaching out to customer service and appealing the ban effectively. Acceptance and Adjustment: The importance of practicing acceptance and adjusting your strategy if the appeal doesn't work. Marketing as Water Flow: Claire's analogy of marketing channels and how to redirect your efforts when one channel is blocked. Support System: The value of having a support system in place and leveraging the author community during tough times. Rebuilding Strategy: Practical advice for rebuilding your business and exploring new opportunities, including selling direct or focusing on local markets. Accountability: Handling the emotional fallout if the ban was due to knowingly breaking terms of service, and the importance of taking accountability. Why Listen? If you find yourself worrying about the possibility of account bans or if you're currently dealing with one, this episode offers thoughtful and actionable advice to help you navigate this challenging situation. Claire's insights into resilience and rebuilding provide a valuable perspective for any author facing setbacks. Join the Conversation: Have a question or fear you'd like me to explore? Reach out to me at contact@ffs.media. Access the transcript for this episode here. Happy Writing!

Episode Description: In this episode of "What If? For Authors," Claire Taylor tackles the crucial topic of support systems for authors. Drawing from her experience as an Enneagram coach and author, Claire explores how to navigate the challenges of building and recognizing support in your author career. Whether you're struggling to find support or unsure if you have enough, this episode provides a compassionate and realistic approach to understanding and leveraging the support you have. Key Takeaways: Types of Support: Learn about the different types of support—personal and professional—and how each can benefit your author career. Recognizing Support: Discover strategies to identify and appreciate the support you already have. Building Support Systems: Tips on how to cultivate a robust support network, even if you feel you have none. Enneagram Insights: Insights into how different Enneagram types might resist asking for help and how to overcome these limiting beliefs. Practical Advice: Strategies for indie authors to start with minimal financial resources and gradually build up their support and resources. Links mentioned: The Enneagram Guide to Waking Up: Find Your Path, Face Your Shadow, Discover Your True Self Why Listen? If you find yourself feeling isolated or unsupported in your author journey, this episode offers a thoughtful and empathetic perspective on building and recognizing support systems. This episode is a must-listen for any author seeking to balance independence with the invaluable benefits of a supportive community. Join the Conversation: Have a question or fear you'd like me to explore? Reach out to me at contact@ffs.media. Access the transcript for this episode here. Happy Writing!

Episode Description: In this episode of "What If? For Authors," Claire Taylor tackles the deeply emotional topic of grieving. Drawing from her experience as an Enneagram coach and her personal journey through grief, Claire explores how to manage an author career while dealing with significant loss. Whether you're in the midst of grief or supporting someone who is, this episode provides a compassionate and realistic approach to navigating these challenging times. Key Takeaways: Avoiding Unnecessary Suffering: Learn why it's essential to fully experience grief rather than avoiding or suppressing it. Importance of Support: Recognize the value of asking for help and surrounding yourself with supportive people during the grieving process. Transformation Through Grief: Understand that grief changes you and that your writing process and projects may need to adapt to your new self. Taking a Break: It's okay to pause your writing to focus on healing; your career can continue once you're ready. Complex Emotions: Embrace the wide range of emotions, including gratitude, that coexist with grief, and learn how to navigate them. Links mentioned: The Grieving Brain by Mary Frances O'Connor Why Listen? If you're an author dealing with grief or supporting someone who is, this episode offers a thoughtful and empathetic perspective on balancing an author career with the profound emotions of loss. This episode is a must-listen for any author seeking to understand and navigate grief while maintaining their creative path. Join the Conversation: Have a question or fear you'd like me to explore? Reach out to me at contact@ffs.media. Access the transcript for this episode here. Happy Writing!

How can you use insights from the Enneagram to help you with a sustainable author career? How can you get past your blocks and move towards success, whatever that means for you? Claire Taylor provides her insights. In the intro, will TikTok be banned in the USA, and how will this impact authors and publishing? […] The post Insights On The Enneagram And Sustain Your Author Career With Claire Taylor first appeared on The Creative Penn.

Today's top story is Subpar Stack? Question of the week is have you tried using Substack? If so, what was your approach to finding success? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

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