To Be Blunt: The Podcast for Cannabis Marketers

"I didn't respect the plant, and when I finally learned to respect it and appreciate it, I was then able to find love and appreciation in myself to feel better and become a better version of me." - Kim FloresEveryone needs a minute, even if you're one of the top cannabis influencers. In this episode, Kim Flore shares how she started making treats for herself and her neighbors to founding The Hemp Housewife. She discusses the differences between marketing and advertising alcohol and cannabis, the need for regulation when it comes to cannabis, navigating social media platforms while trying to market it, and the importance of building relationships with customers. This conversation also touches on the effects of alcohol and how cannabis can be a better alternative, as well as the challenges content creators face when trying to build an audience. With inspiring stories and valuable insights, this podcast episode will surely provide listeners with an invaluable look into the cannabis world - so tune in now![00:00 - 15:27] How Cannabis Helped Kim Find Love and Appreciation in Herself[15:28 - 26:19] Alcohol and Cannabis: Experiences, Perspectives, and Tips[26:20 - 35:16] Tips and Tricks to Avoid Flagging and Demonization on Social Media[35:17 - 39:17] Texas Cannabis Meetup at MJBizCon[39:17 - 47:07] Exploring the Possibilities of Canada's Beverage Industry and Texas CannabisGuest bioHey Y'all! My name is Kim; however, I'm known by many as the Hemp Housewife, and you might recognize me from my catchy tagline, 'Mamma Needs a Minute,' which has evolved into a cannabis brand tailored explicitly to uplift and empower women.With a community of over 75,000 'Canna-besties' following my journey on social media, I aim to be more than just an influencer in the cannabis sphere. My features on Yahoo Finance in the past year for outstanding brand partnerships are testaments to that. My role, however, isn't limited to partnerships and collaborations. As a cannabis marketing expert, I've poured my heart into creating iconic content for top-tier cannabis brands and events. My driving force? Breaking down the barriers and negative perceptions that surround women who find solace and wellness in cannabis.Website: https://www.thehemphousewife.com 

 "Our mission is to bring cannabis back to its pre-prohibition status, where it's a widely accepted plant medicine." –  Peter Barsoom  What does it take to be a pioneering brand in the rapidly changing cannabis industry?In this episode, I chat with Peter Barsoom, co-founder of 1906 New Highs. Tracing 1906's origin story and unique path through the emerging cannabis industry, Peter shares an inside look at the vision, values, and strategic choices that have set his company apart. From a commitment to quality and consumer education to leveraging the latest legislation, Peter shares the story behind 1906 New Highs' creation, their goal of providing more tailored cannabis experiences, and the thoughtful formulation that goes into their products that blend THC and CBD with other botanicals. We also discuss critical choices that 1906 has made along the way, like shifting to pills and achieving national distribution, illustrating how brands can adapt and take advantage of opportunities amid regulatory changes. [00:00 - 13:34]  Peter Barsoom on the Evolution of 1906 and the Rise of Microdosing[13:35 - 25:07] How Peter's Vision Shaped a New Era of Cannabis Consumption[25:08 - 32:49] Cannabis Market Expansion and Drops vs. Capsules: The Manufacturing Complexity Behind Cannabis Products [32:50 - 39:13] 1906's Nationwide Home Delivery of 100% Federally Legal Microdose Cannabis[39:14 - 52:25] The Evolving Landscape of Hemp and Cannabis: Legislation and Consumer AccessPeter Barsoom is the CEO and Co-Founder of 1906 New Highs, a leading cannabis company producing the country's #1 cannabis pill. The company's collection of patented, fast-acting, pharma-grade capsules combines a low dose of THC, CBD, and other effective medicinal plants to deliver a functional, targeted effect for daily use. Prior to founding 1906 in 2015, Peter had an extensive career in finance and business strategy, holding senior management positions at American Express, Merrill Lynch, Morgan Stanley, Blue Mountain Capital, and Intercontinental Exchange. Peter currently serves on the board of several leading cannabis industry associations, including the Marijuana Industry Group, the Cannabis Trade Federation, Colorado Leads, the New Jersey Cannabis Industry Association, and the Florida Medical Marijuana Advisory Committee. In September 2018, Peter was recognized by Entrepreneur magazine as one of the Top 100 Leaders in Cannabis. Website: https://1906newhighs.com/products/  Instagram: https://www.instagram.com/1906newhighs/

"We push boundaries far past the status quo. We're not going to accept the status quo, but we choose to do that in a safe and calculated manner." – Chris Fontes  In this episode, Shayda chats with Chris Fontes about his career journey in hemp, from initiating Hemp Exchange in 2018 to navigating challenges and market shifts. His innovations led him to pioneer hemp-derived Delta 9 edibles and later transition to the growing hemp beverage sector with High Spirits Beverages. Throughout the conversation, they stress clear distinctions in the cannabis industry, particularly the 0.3% Delta 9 THC threshold distinguishing hemp from marijuana. They advocate for consumer access to cannabis products, emphasizing safety and proper regulations over prohibitions. Shayda and Chris delve into the gray areas of hemp laws, the balance industry pioneers must strike, and the future potential of cannabinoids, notably Type 2 cannabis. Chris underscores the synergy between CBD and THC and the necessity for informed discussions in the industry, emphasizing consumer safety and product efficacy.   [00:00 - 10:02] From Stabilizing Hemp Supply Chains to Revolutionizing Edibles [10:03 - 28:38] Beyond 0.3% Delta 9 THC: A Dive into Hemp, Marijuana, and Industry Semantics[28:39 - 40:05] Pushing Legal Boundaries and Insights on the Hemp and Cannabis Industry's Legal Challenges and Ethical Responsibilities[40:06 - 52:23] What About the Future of Cannabis? Legalization, Consolidation, and Consumer Safety[52:24 - 1:11:05] From Beverage Packaging to the Rise of Type 2 Cannabis: Chris Shares His Vision for the Industry Chris Fontes is the founder and CEO of Trojan Horse Cannabis, a company that creates high-quality products from Delta 9 THC, which everyone can enjoy. He desires to educate people about hemp and deliver an unforgettable experience for customers.He is passionate about helping the cannabis industry return to what it used to be. He also wants people to be educated, exposed, and have the opportunity to see the difference and know that there are other options for them to choose from.LinkedIn: https://www.linkedin.com/in/chrisfontes/Website: https://trojanhorsecannabis.com/author/cfontes/ Instagram: https://www.instagram.com/trojan_horse_cannabisFacebook: https://www.facebook.com/trojanhorsecbd/ 

“We produce cannabis where it should be produced and we sell cannabis where it should be sold – That's our thesis. That's what we've been fighting for. That's our strategic pathway.” – Andrés FajardoIn my chat with Andrés Fajardo of Clever Leaves, we discuss how this Colombian-based company excels in the international cannabis market. Clever Leaves focuses on producing high-quality pharmaceutical-grade cannabis, backed by EU GMP-certified sites. Their global expansion journey involves navigating complex regulations and adapting to diverse markets, including Germany, Australia, Brazil, and Israel, where they prioritize medical cannabis products tailored to meet specific regulations and patient needs.Clever Leaves actively shapes regulations in Colombia and fosters strong relationships with international regulators. They also collaborate with industry associations to influence policies. Their commitment to quality and compliance has been key to their success in the global cannabis landscape.[00:00 - 20:47] Understanding the Legal Landscape: Cannabis in Colombia, EU Regulations, and Global Trade[20:48 - 29:44] How Clever Leaves Adapts Cannabis Products for Global Markets with Diverse Regulations [29:45 - 39:14] Managing Compliance Across the Globe [39:15 - 45:35] Colombia's Cannabis Legalization and Medical Use[45:36 - 53:55] Challenges and Opportunities in Regulatory ComplianceAndres Fajardo is co-founder and CEO of Clever Leaves and has previously served as Managing Director, President, and Chairman of the Board. He has led the development of its first 18 Hectares of GACP and EU-GMP certified cultivation and post-harvest facilities, the design and construction of a GMP certified extraction and formulation plant, and the development of a robust pipeline of clients and brands. Andres oversees the development, expansion, and marketing plans globally.Prior to Clever Leaves, Mr. Fajardo was a Founding Partner of Mojo Ventures, a unique late-stage company builder focused on working with startups and small companies to achieve unprecedented growth and profitability. Before being an entrepreneur, he was President/CEO at IQ Outsourcing, a leading Colombian business process outsourcing firm that is part of the Sanford Group of Companies.Prior to joining IQ, Andres was a Principal Member at Booz & Company, a management consulting firm, based in Mexico City. Sponsored by Booz Allen, he obtained an MBA at Harvard Business School. He earned a B.S. Industrial Engineering and B.S. Economics, with honors, from Los Andes University in Colombia.https://cleverleaves.com

“It was basically a perfect storm – There was only the black market. There was nothing legal about cannabis whatsoever. And so, thus began a fourteen-year journey of acquiring, dispensing, packaging, and transporting; Everything all in one. We were everything.” – Barry FoyBarry Foy, CEO of Gentlemen Smugglers, began his involvement in the cannabis industry in the early '70s by supplying soldiers from a South Carolina training base. As his operations grew significantly, so did the target on his back by Reagan's war on drugs. In my conversation with Barry, we talk about how he faced an 11-year sentence amidst an aggressive anti-cannabis sentiment in the 1970s, his experiences spanning the transformation of the market from its unregulated days, and navigating cannabis from the other side – Regulations and all its challenges. We dive into the evolution of cannabis through the eyes of one of its most intriguing advocates.[00:00 - 10:39] How Barry Foy Started in the 1970s Trade, Served 11 Years in Prison, and Now Advocates for its Acceptance.[10:40 - 20:44] How Cannabis Choice in Texas's Legacy Market Has Evolved in Terms of Product Variety, Quality, and Marketing.[20:45 - 26:57] From Black Market to Regulation: Insight Through Cannabis History and the War on Drugs[20:45 - 34:35] Barry's Journey Through the Legal Labyrinth and Return to the Cannabis Scene [34:36 - 41:46] Why Massachusetts? The Social Equity Factor & Benefits of Transitioning from Illicit to a Regulated Market[41:47 - 52:01] Lessons Learned Operating on the Regulated SideConnect with Barry!LinkedInInstagramOr go to: GentlemenSmugglers.comGentlemen Smugglers is inspired by one of America's true legends, Barry Foy. Barry ran a tight ship, and his Smugglers were notorious for sailing from Jamaica to Colombia to Lebanon, dominating the East Coast cannabis market. For over a decade, Foy's operation played cat and mouse with the FBI, DEA & Interpol. In many ways, they served as the dispensaries of their era. However, Operation Jackpot, the initial phase of President Reagan's War on Drugs, eventually led to their downfall. Barry Foy was charged with kingpin status and spent 11 years behind bars. Interestingly, many of the markets he once supplied are now legally operational. This inspired the re-establishment of the Gentlemen Smugglers brand to deliver quality cannabis to the public legally, emphasizing social equity reinvestment and unparalleled storytelling at its heart.Resources MentionedThe Outlaw Digest NewsletterBook: Jackpot by Jason Ryan

"I think Texas has one of the most accountable medical programs in the country. Meaning we can tell you who prescribed that prescription, what their pain program was, who bought it, what day it was bought, and who provided it." - Pat DavisTune in with Pat Davis from Weeds as he talks about the rigorous data analysis shaping the future of Texas' notable medical cannabis program! Explore Texas' moves to broaden policies and the insights gleaned from New Mexico's experiences. Learn about the challenges, the expanding conditions, and the open call for more licenses. Kurt urges listeners to voice their perspectives and interact with decision-makers on cannabis legislation in Texas.Are we near a revolution in Texas' medical cannabis policies? Tune in![00:00 - 07:25] Texas Expands Compassionate Use Program to Elevate Medical Cannabis Accessibility[07:25 - 13:58] Examining Data to Create a Comprehensive Medical Cannabis Program in Texas[13:58 - 21:05] A Look at How Policy is Changing and Police Officers Adapting[21:05 - 27:55] Advocacy, Expansion, and Education in Texas and New Mexico[27:55 - 34:41] Exploring the Possibilities and Understanding the Data of Texas Compassionate Use Program[34:41 - 41:28] Texas Cannabis Industry: Balancing Existing Operators with New Small Businesses[41:28 - 48:23] Texas Medical Cannabis Program: Achieving Accountability and Access for Patients[48:24 - 54:20] Texas' Comprehensive Approach to Medical Cannabis - Tracking, Transparency, and Future Licensing DecisionsConnect with Pat!LinkedinOr go to https://weeds.team/about-us/Pat Davis is a former police officer and now a cannabis consultant. He was appointed by Governor Lujan Grisham to lead the New Mexico Governor's Working Group on legalization, where he helped to draft the state's roadmap for transitioning from a medical to an adult-use market. After legalization, he co-founded Weeds, the state's largest licensing and compliance firm, where they have helped some of the state's largest brands and new startups license facilities and stay compliant. In 2023, their firm was selected by the State of Texas to provide technical assistance in evaluating the state's medical program for potential expansion.

"We were able to successfully train a system that could predict reasonably the outcomes that you might expect to feel from an arbitrary profile. And today we utilize that to do recommendation in store." - Joshua MallettEver wondered about the DNA testing or the power of terpenes in shaping your experience? In this episode, Joshua Mallet of BudBoard takes us behind the scenes of Albuquerque's trailblazing cannabis menu service. Understand their AI-driven recommendation system to personalize your cannabis experience. From New Mexico's cannabis market and how they had to navigate around marketing regulations while still being able to talk about the effects to understanding terpenes, this episode is packed with insights. Discover how mood plays a role in picking the right strain and how DNA tests, raw data from C O A's, and terpenes have an impact on the effect of products.Tune in to hear more about what it takes to produce tailored cannabis![00:00 - 07:38] Trailblazing the Path to Professionalizing Cannabis[07:38 - 15:10] How BudBoard Evolved to Accommodate New Consumers and Effects-Based Marketing[15:11 - 22:13] Navigating the Regulatory Landscape[22:14 - 29:29] The Power of Machine Learning to Create Custom Cannabis Products Based on User Data and DNA Tests[29:29 - 37:24] Discovering Trends in Sleep, Anxiety, and Pain Relief[37:25 - 44:35] A Model for Consistent Cannabis Experiences Across State Lines[44:35 - 52:32] The Science Behind Cannabis Derived Terpenes and Botanical Terpenes: Are They the Same Thing?[52:32 - 58:54] Distillate vs. Extract & Budboard's Personalized VisionConnect with Joshua!LinkedinOr go to https://www.budboard.co/As the Chief Innovation Officer and a co-founder of BudBoard, Joshua Mallett is an integral part of a passionate quartet leading a revolutionary change in the cannabis industry. Following a sports injury in high school that led him to explore the therapeutic benefits of cannabis, Mallett grew fascinated with understanding the complex interplay between cannabis compounds and their varied effects. His obsession, combined with over a decade of entrepreneurial and technical problem-solving experience, drove him to co-develop an innovative data collection and machine learning platform at budboard. This tool draws correlations between the chemical makeup of cannabis products, their effects, and market appeal. Today, budboard is recognized for its distinctive expertise in the industry.

"We have this new appreciation for combining the CBD and the THC; historically, we made it a big deal to separate them. And it turns out when you put them together, the brain receptors like it." - Dr. Morris of Duber MedicalFrom the early days of 1996 to the intricate landscapes of cannabis in medicine today, Dr. Morris delves deep into the transformative potential and challenges of cannabis. Discover the evolution of cannabis for therapeutic success, the shattered societal stigmas, and the complexities surrounding its use during pregnancy. She also briefly touches on terpenes, their therapeutic effects, and how they can help with sleep. This conversation outlines the current state of cannabis in medicine and focuses on advocating for it since 1996. She provides an in-depth look at the improvements that have been made in terms of quality control and scientific research. Additionally, Dr. Morris shares her thoughts on the stigmas surrounding cannabis as a medicine and how physicians are becoming increasingly open to discussing its use. It is crucial to spread awareness about the benefits of cannabis products through professional associations and networks. This isn't just about recreation; it's about revolutionizing healthcare.Timestamps[00:00 - 09:59] Cannabis as a Medicine: From 1996 to Now, Quality Control and Therapeutic Success[10:00 - 19:40] How Medical Professionals are Promoting Cannabis for Chronic Pain Management[19:41 - 30:54] Exploring the Benefits and Challenges of Medical Marijuana[30:55 - 38:11] Benefits, Risks, and Regulations of Medical Marijuana[38:12 - 44:30] How Different States Are Handling Medical Marijuana[44:31 - 52:41] Exploring the Variations of Cannabis Use Across States [52:42 - 54:09] The Future of DuberGuest bioDr. Morris is the Chief Medical Officer of Duber Medical. Her physician and woman-owned practice works with a diverse population of more than 8,000 patients across 11 states, gaining first-hand knowledge of the clinical benefits of medical marijuana! With more than 30 years of medical experience, Dr. Gabrielle Morris possesses a BS in Chemistry from West Virginia University and a Doctorate of Medicine from Marshall University. She is board-certified by the American Board of Neurological Surgeons, the American Board of Independent Medical Examiners, and the National Board of Medical Examiners. Her career spans a myriad of specialties, including Neurological Surgery, Trauma, Complex Orthopedic Spinal Surgery, and Emergency Medicine.Connect with Dr. Morris!Website: https://www.dubermedical.comEmail: drgfmorris@dubermedical.com 

"People should be able to make an informed choice about what they consume, especially when it has a potential therapeutic benefit." - Lara FordisKnowing your target market is the first step in every successful business.In this episode, Lara Fordis, a consumer market research consultant specializing in insights related to CPG and the cannabis industry, discusses how to navigate market research for small and large businesses. With 25 years of experience in the cannabis industry, Lara provides tips on ensuring accuracy with qualitative and quantitative data. She also shares insights into the importance of considering point-of-sale data when conducting market research and how it can be inaccurate due to people buying for others or not considering invisible shoppers. Lara also emphasizes that low-dose edibles can help people have a good experience with cannabis without worrying about getting too high and the potential therapeutic benefits that cannabis offers. Finally, she provides an overview of the trends in sales data across different states regarding motivations for using cannabis, such as pain management or avoiding opioids. Tune into this episode to learn more about conducting informed market research for businesses in the cannabis industry![00:00 - 09:13] Navigating Consumer Market Research in the Cannabis Industry[09:14 - 15:56] Uncovering the Nuances of Market Research[15:57 - 24:37] Exploring the Benefits of Working with Bud Tenders[24:38 - 31:43] Understanding the Challenges of Conducting Cannabis Market Research[31:44 - 42:15] How to Safely Introduce the Canna-Curious to Microdosing and Low-Dose Alternatives[42:16 - 56:02] Examining State-by-State Variations in Motivations for Trying CannabisLara Fordis, founder of Fordis Consulting, is a renowned market research expert and consultant specializing in consumer insights and data-driven decision-making. With over 20 years of experience in the field, Lara excels in designing and executing cost-effective solutions that enhance various aspects of business, from product development to marketing and brand optimization. She possesses a unique blend of qualitative and quantitative research expertise, allowing her to deliver comprehensive and impactful strategies to her clients.Connect with Lara!LinkedInGo to www.FordisConsulting.com Email: lara@fordisconsulting.com 

"I'm a free market guy, but I look at this much like alcohol where you don't want 10 distributors of Bud Light in a specific market. So it's very similar to that." - John MuellerJump into the latest 'To Be Blunt' episode with Shayda Torabi and cannabis bigwig John Mueller, co-founder and CEO of Greenlight - a vertically integrated, multi-state cannabis operator with over 180,000 square feet of cultivation and manufacturing and 550 employees, as they navigate the high-stakes world of cannabis licensing. Unpack the impacts of Twilio and MasterCard's policies, dive into state-specific regulations, and learn why winning licenses beats buying. With bonus insights on protecting license values and state recreational programs, this is a must-listen episode![00:00 - 08:10] Twilio Cuts Services to Cannabis Industry Operators: What Does This Mean for the Future?[08:10 - 15:36] A Huge Blow to Cannabis Operators and a Setback for the Industry[15:36 - 22:40] Navigating the Cannabis Industry in Different States[22:40 - 30:40] Partnering with Establishments for Credibility[30:40 - 37:38] Connections, Cultivation, and Compliance with Greenlight[37:38 - 44:29] Converting Illicit Cannabis Consumers to Regulated Markets in Missouri and Beyond[44:29 - 51:38] Exploring the Black Market[51:38 - 1:01:11] From Founding Members to Expanding Horizons in the Cannabis IndustryConnect with John!Linkedin,Or go to https://greenlightdispensary.com/John Mueller is the Co-Founder and CEO of Greenlight, a vertically-integrated, multi-state operator with 3 in-house brands, over 180,000 square feet of cultivation and manufacturing, and more than 550 employees. Through John's expertise in scaling businesses, Greenlight is tracking over $200 million in annualized revenue and is positioned to have 40 dispensaries open by Q1 of 2024.Resources Mentioned:https://mjbizdaily.com/text-messaging-provider-twilio-cuts-service-to-cannabis-industry/https://www.nytimes.com/2023/07/28/business/mastercard-debit-cannabis-transactions.html

"At the end of the day, I don't care what anybody tells you. Is a better experience, whether that dabbles concentrate, whether that's an edible tincture, you are capturing the true essence of the plant with this extraction. We're not adding anything; we're not taking anything away." - Cliff HaneyExplore the Art of Solventless Extraction with Shayda Torabi and her guest Cliff Haney! Learn about the four pillars of this craft: heat, water, ice, and pressure, and understand why top cannabis brands are flocking to this method and how it results in products brimming with aromatic terpenes and unparalleled shelf stability. Cliff peels back the nuances of ice water extraction and the crucial roles of strain genetics, yields, and trichomes. Plus, get an insider's look into the TURP guide, the bridge between brands and discerning consumers. Ignite your curiosity about solventless with us![00:00 - 08:10] Dive into Product Analysis and the Evolving Regulatory Landscape[08:10 - 15:48] Evolution of Cannabis Extraction: From Distillate to Solventless and Full Spectrum[15:49 - 23:22] Uncovering the Benefits of Solventless Extraction[23:23 - 31:30] Exploring the Advantages of Washing vs. Pressing[31:31 - 39:13] Nuances of Premium Cannabis Products in Evolving Markets[39:13 - 46:52] The Effects of Refrigerating Cannabis Concentrates[46:53 - 54:50] Cannabis Trends and Techniques[54:50 - 59:21] Cannabis Expansion and Ethical Integration from Europe to the USConnect with Cliff!Linkedin and InstagramGo to https://www.terpguide.com/Cliff Haney is the Co-founder of TerpGuide. He has spent the last five years setting up some of the world's most extensive solventless extraction facilities. He's had the unique opportunity to sample top-notch terps at hash competitions throughout the US. Outside of work, Cliff takes pleasure in snowboarding, piloting his drone, crafting content, and indulging in thrifting

"I don't want us to have beverages go stagnant with beverages that are moving because they're high dose and cheap on the West Coast. Let's come up with some more functional beverages, whether they're high dose or low dose, and let's incorporate other pieces of the plant. I think that's a key differentiator." - Diana EberleinDive into cannabis beverages exploring low-dose THC, the hemp vs. marijuana showdown, crafty cannabis concoctions, and more! In today's episode, host Shayda Torabi celebrates the fifth anniversary of its Restart CBC brand, while expert Diana Eberlein, from Source Technology and Cannabis Beverage Association members, sheds light on industry shifts, tastes, laws, and making cannabis accessible. They also discuss self-regulation and the National Drink Cannabis Day on August 20th, an initiative by the Cannabis Media Council. Tune in to grasp the transformative potential of cannabis beverage and their impact on the industry![00:00 - 08:13] Celebrating 5 Years of Cannabis Business[08:13 - 15:24] Introducing Diana Eberlein: Exploring Cannabis Beverages, Emulsion Technology, and the Future of CPG[15:24 - 22:07] Exploring the Split in Cannabis Beverage Flavor Profiles: Low-Dose vs High-Dose[22:07 - 29:20] Exploring Cannabis Trends: Dosages, Formats, and Market Demand[29:20 - 36:21] A Look at the Future of Hemp Derived and Marijuana Derived Products[36:22 - 43:08] Exploring the Social and Economic Impacts of Low Dose Products[43:09 - 49:52] Exploring the Opportunities and Challenges of Cannabis-Derived and Hemp-Derived THC Beverages[49:52 - 56:35] Celebrate National Drink Cannabis Day and Learn How to Enjoy Cannabis Beverages Safely[56:35 - 1:00:24] Closing SegmentDiana Eberlein currently leads Marketing & Business Development at SōRSE Technology, a leading water-soluble technology for infusing cannabis beverages, food, supplements, and personal care products. Leveraging her 10+ years' experience in entertainment marketing specializing in brand development, experiential marketing, and celebrity partnerships, Eberlein develops the strategy behind all events, PR, and advertising.SōRSE currently powers the leading THC, Hemp D9, and CBD-infused beverages, including Cann, Mad Tasty, Leisuretown, Rebel Rabbit, and more.As a cannabis advocate and an infused beverage enthusiast, Eberlein became the chair of the Cannabis Beverage Association at the beginning of 2023, which focuses on beverage category awareness, government and regulatory affairs, and representing infused beverages across the US. Eberlein is also a member of the Cannabis Marketing Association and the Forbes Agency Council.Connect with Diana!Linkedin and InstagramOr go to www.sorsetech.com and https://cannabisbeverageassociation.org/And Linkedin:https://www.linkedin.com/company/sorsetech/https://www.linkedin.com/company/cannabisbeverageassociation

"The brand is kind of the representation of all of the good or bad things that the customer or the purchasing public perceives around the brand" - Seth GardenswartzIn this episode of To Be Blunt, host Shayda Torabi and guest Seth Gardenswartz, founder of Black Garden Law, explore the art of creating and safeguarding a compelling brand, understanding business goals, legal insights, and effective marketing practices. Discover valuable strategies to develop your brand in the competitive cannabis market, including quality products, federal trademark protection, local community engagement, and strategic partnerships.[00:11 - 08:30] Exploring the Challenges of Marketing Cannabis Skincare and Topicals[08:30 - 16:08] Exploring the Future of Cannabis Branding[16:08 - 23:18] How Cannabis Businesses Can Benefit from Strategic Marketing and Counseling[23:19 - 30:57] Exploring the Challenges of Establishing Cannabis Brands and Trademark Protection[30:57 - 38:43] Challenges and Strategies for Long-Term Success[38:44 - 46:04] Harnessing Brand Equity and Building Codependent Relationships: The Keys to Success in the Cannabis Industry[46:04 - 53:32] Exploring the Challenges of Building a Successful Cannabis Brand in a Maturing Market[53:33 - 00:47] Scaling Local Brands to National Success[00:48 - 01:07:42] Closing SegmentSeth Gardenswartz is a marketing guy who somehow wound up in law school. His specialties include trademarks, brand development, craft beverages, cannabis, IP licensing, e-commerce, digital media, and general business law. Seth co-founded Blackgarden Law with his partner Candice Owens to create a boutique business law firm representing high-growth ventures. They quickly established a substantial practice in the tech start-up and craft beer industries. When recreational cannabis became legal in their home state, they swiftly moved into the market to focus on corporate structure, finance, and brand protection for this rapidly growing industry. Now with a tight-knit group of business attorneys, they represent cannabis brands nationwide.Connect with Seth!Linkedin and InstagramGo to https://www.blackgardenlaw.com/Resources Mentioned:https://www.allure.com/story/cbd-beauty

"Data is the new oil data is the new goal. So what we have in our database is a direct tie between COA and user outcome on a person-by-person basis. That's a highly valuable data set." - Eric MercadoAre you ready to tune in for a glimpse into the future of personalized cannabis shopping?In this episode of To Be Blunt, join Eric Mercado, the Co-Founder of Terpli, as he unveils their groundbreaking AI budtender. Discover the advantages of e-commerce in the cannabis industry, strategies for customer loyalty, and the upcoming beta launch of their chat GPT-powered cannabis recommendation engine. Discover the future of customer loyalty and data-driven brand differentiation in this captivating conversation![00:00 - 07:30] Eric Mercado's Journey to Trailblazing the Path for Cannabis Marketing[07:30 - 15:10] Revolutionizing Cannabis Consumption: Personalized Recommendations, Online Dominance, and the Tech-Savvy Generation[15:11 - 22:16] Navigating the Challenges and Solutions in Consumer Experience[22:16 - 29:23] Turley Lead's Plug and Play Solution for Increased Conversion and Customer Loyalty[29:23 - 37:12] Revolutionizing Cannabis Retail with Adaptive AI and Machine Learning for Enhanced Customer Experience and Loyalty[37:13 - 44:30] How to Leverage Data for Better Recommendations[44:30 - 51:36] Leveraging Reviews to Create a Chat GPT-Fueled Cannabis Recommendation Engine[51:36 - 01:03:33] Turley's Tech-Driven Solutions for Live Inventory, Brand Differentiation, and Sponsorship OpportunitiesEric Mercado is the Co-Founder of Terpli and a catalyst for growth, innovation, and problem-solving. His passion lies in constant improvement for teams, clients, colleagues, and himself. A high-performing founder, business advisor, Big 4 assurance manager, and CPA, he has a demonstrated history of exemplary work ethic, quality, and teaming. As an SMU alumnus with an MS in Accounting, he exhibits an entrepreneurial spirit as well as a keen eye for risk assessment and process improvement. He has experience in everything from Startup to IPO - including FP&A, systems setup and management, Sales, Talent Acquisition and HR, Business Development, M&A and transactions due diligence, financial statement audits, and PCAOB inspection.Connect with Eric!Linkedin and InstagramGo to terpli.ioResources Mentioned:https://www.reuters.com/business/finance/mastercard-demands-termination-cannabis-purchases-its-debit-cards-2023-07-26/https://bringmethenews.com/minnesota-lifestyle/what-you-need-to-know-about-marijuana-legalization-in-minnesotahttps://www.marijuanamoment.net/senate-committee-chairman-says-marijuana-banking-bill-actually-wont-get-a-vote-this-summer-despite-his-goal-lobbyist-reports/

"You better get ready to play your A game, and you'd better get us and get a strong backbone and figure out who you can align with that can help you succeed because you can not succeed alone in this business." - Kim PrinceWant to know how to get your Cannabis brand in the spotlight?In today's episode, Shayda Torabi shares valuable insights on how to navigate the world of publicity and media in the cannabis space, discussing recent news such as the relaxation of regulations for hemp and CBD, Twitter's cannabis-friendly advertising policy, and the Cannabis Media Council's Full Spectrum Report.Also, her guest, Kim Prince, who is the founder of Proven Media, a marketing and communications firm based in Carefree, Arizona, shares insights on navigating publicity and media in the cannabis space, discussing topics like responsible advertising, media partnerships, and working with influencers. They also discuss celebrity-endorsed cannabis brands and success stories. Listeners gain valuable tips on PR strategies for the evolving cannabis industry, emphasizing authenticity and building relationships with reporters.Tune in now and get ready for an informative discussion on media PR strategies specifically tailored for those in the cannabis space![00:00 - 07:37] How to Succeed in the Cannabis Industry with a Strong Backbone and Allies[07:37 - 14:59] Celebrity-Endorsed Cannabis Brands Making Waves in California Market[14:59 - 22:25] From Corporate Career to Cannabis Industry[22:26 - 30:16] Building Relationships and Trust[30:17 - 37:25] How Influencers Can Help Tell the Story[37:25 - 45:12] Exploring the Benefits of Influencer Marketing and the PESO Model for Paid and Earned Media[45:13 - 53:05] Exploring the Pros and Cons of Media Exposure[53:05 - 01:00:30] Creating a Successful Media PR Plan[01:00:30 - 01:06:34] Creating Authentic Relationships and Bringing Creative Solutions to the Cannabis IndustryKim Prince is the CEO and founder of Proven Media, a well-established, reputable, results-oriented agency serving B2B and B2C cannabis companies throughout North America. She brings more than 20 years of B2B and B2C corporate marketing campaigns to the table and has a proficient background in corporate messaging strategies, public relations, and strategic planning for corporations, brands, and C-level executives. Her passion is to help strong, complex businesses and their visionaries reach their goals.Connect with Kim!Linkedin and Facebookhttps://www.provenmedia.com/E-mail: sadie@provenmediaservices.comhttps://www.statista.com/statistics/879805/cannabis-ad-spend-north-america/https://digiday.com/marketing/twitter-now-allows-cannabis-advertising-and-brands-are-ready-to-spend-to-test-and-learn-on-the-platform/https://digiday.com/marketing/as-cannabis-advertising-goes-mainstream-guidelines-become-necessary/https://www.cannabismediacouncil.com/full-spectrum-guidelines-2023https://www.ftc.gov/news-events/news/press-releases/2023/07/ftc-sends-cease-desist-letters-fda-companies-selling-edible-products-containing-delta-8-thchttps://www.rollingstone.com/culture-council/articles/cannabis-beverages-what-marketers-should-know-current-trends-1234787144/https://bdsa.com/wp-content/uploads/2021/11/Whats-Next-for-Cannabis-Beverages-After-a-Booming-Summer.pdf

"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: ¿What is my brand? ¿Why? ¿What are my brand values? ¿What's my mission statement? To continue to get that buy-in internally for your team to live and breathe it." - Katherine WolfWith more competition than ever in the cannabis industry, building a strong brand identity is critical to success!In this episode, Shayda Torabi joins Joe Hodas, Katherine Wolf, and John Shute, to explore how cannabis brands can create a distinctive personality that resonates with consumers and sets them apart from the competition. Guests will share their own unique stories and experiences in the industry and discuss how they successfully navigated through different challenges and obstacles. Listeners will gain insight into how to develop a brand personality that aligns with their business goals and appeals to their target audience.[00:11 - 07:56] From Seed to Brand[07:56 - 15:41] Crafting a Compelling Identity for Your Cannabis Brand[15:41 - 22:11] Discovering the "Why" Behind Your Brand[22:11 - 28:46] Tips for Differentiating Yourself and Connecting with Your Audience[28:47 - 36:14] Consumer Insights and the Power of Effective Branding[36:14 - 43:06] Reinvigorating the Brand: Refreshing Logos, Packaging, and Values[43:06 - 49:53] Codifying Company Values for Long-Term Brand Strength[49:53 - 01:01:41] SOPs, Branding, and Company Culture in the Cannabis IndustryJoe Hodas, Chief Marketing Officer at Wana Brands, is an Experienced Marketing and Operations Executive with a demonstrated history of working in cannabis, travel, and tourism, consumer packaged goods (CPG), as well as fast-casual dining, and healthcare--all through the lens of the brand.Connect with Joe through!Linkedin,or go to https://www.wanabrands.com/Katherine Wolf, Chief Marketing and Operations Officer at Malek's Premium Cannabis is a cannabis marketer, branding specialist, and writer. She has a B.S. in Marketing & Economics from The University of Tampa and a background in branding, digital marketing, and copywriting and editing for both B2B and B2C brands from the startup to enterprise level.Connect with Katherine through!Linkedin,or go to https://www.malekspremiumcannabis.com/John Shute, CEO at PufCreativ, is a creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry. He has been awarded “2020 Colorado CEO of the Year” by CEO Monthly and "2020 Marketer of the Year" by ADCANN.Connect with John through!Linkedin, or go to https://pufcreativ.com/Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

"The more that we de-stigmatize cannabis, the more that we all win." - Brianna KilcullenAre you aware of Hemp's Potential to Revolutionize the Textile Industry?Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Brianna Kilcullen, who offers valuable insights on how hemp can reshape the US textile market and contribute to sustainable infrastructure. This valuable information serves as a guide for investors, farmers, innovators, and engineers, providing practical advice on how to collaboratively build a robust and thriving infrastructure for the burgeoning US hemp industry.[00:00 - 08:12] Missouri Tests Plain Packaging for Cannabis Products to Protect Children from Accidental Consumption and Poisoning[08:12 - 15:48] Navigating Legalities and Building a Hemp-Based Industry[15:48 - 24:05] Exploring Hemp's Underdog Energy and History[24:05 - 31:53] Reviving Domestic Industry, Driving Innovation, and Overcoming Fear[31:53 - 39:59] Unraveling the Global Supply Chain and Exploring New Possibilities[40:00 - 47:26] Advocating for Ethical and Transparent Hemp Sourcing in the Textile Industry[47:26 - 54:59] Financing the Hemp Industry for Sustainable Growth and Economic Resilience[54:59 - 61:38] Exploring the Potential of Hemp, Sustainable Manufacturing, and Industry EducationBrianna Kilcullen is the founder of Anact and is originally from Atlantic Beach, FL. In 2019, she helped legalize hemp in Florida while launching Anact. Prior to starting Anact, she worked in the apparel industry for prAna, a subsidiary of Columbia Sportswear and Under Armour, traveling to 40+ countries and working in factories on almost every continent. She is a dual citizen of the US and Ireland.Connect with Brianna!Linkedin and InstagramGo to https://anactglobal.com/Resources Mentioned:https://www.marijuanamoment.net/rfk-jr-pledges-to-legalize-marijuana-and-psychedelics-using-revenue-to-fund-farms-where-people-recovering-from-drug-addiction-can-grow-organic-food/https://www.wmur.com/article/new-hampshire-medical-marijuana-dispensaries-sales/44370545#https://psychedelics.berkeley.edu/berkeley-psychedelics-survey-2023/https://moberlymonitor.com/stories/missouri-to-be-testing-ground-on-plain-packaging-for-cannabis-products,43718Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

"We want to bring integrity and efficacy to an industry where there are a lot of people who choose to operate in a gray area and cause it's so consumer-driven, we have to be on the front lines." - Jesse KernsJoin Jesse Kerns, co-founder of New Bloom Labs, as he discusses about the critical role of lab testing in ensuring the safety of cannabis products. Delve into the world of cannabis testing, exploring different test types, seed-to-sale tracking, and the impact of the 2018 hemp bill on industry standards. Discover how New Bloom Labs approaches testing novel cannabinoids while prioritizing accredited standards and the need for rigorous quality control.With a focus on consumer protection, this episode is your guide to the cannabis landscape.[00:00 - 07:50] Revolutionizing Cannabis Testing and Quality Control in Emerging Markets[07:50 - 15:09] Ensuring Compliance and Quality in Every Batch[15:09 - 22:57] Quality Control Measures for Hemp and High THC Cannabis[22:57 - 30:16] The Role of Texas Hemp Coalition and New Bloom Labs in the Evolving Hemp Market and Consumer Safety[30:16 - 37:54] Navigating the Gray Area of Cannabis Testing[37:54 - 44:58] Exploring the Impact of Hemp Legislation, Self-Regulation, and Education[44:58 - 52:00] Bringing Integrity and Efficacy to the Cannabis Industry[52:00 - 58:26] Embracing Industry TransformationJesse Kerns was born in Greene County, Tennessee. Jesse was always drawn to the mountains, streams, and the great outdoors. Starting his career in stock car racing, he learned important values of teamwork, efficiency, and determination. Transitioning to become a land broker, Jesse brought his passion for conservation and farming to help clients with land ownership and management in Chattanooga.In 2019, Jesse co-founded New Bloom Labs and immersed himself in the cannabis industry. Now, he leads the company's expansion into new markets, utilizing his diverse background and efficiency. Eager to connect with cannabis producers nationwide, Jesse is driven to establish relationships and contribute to the industry's growth.Connect with Jesse!Go to Linkedin, Facebook, and Instagramor visit https://www.newbloomlabs.com/Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide. Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

"It's not that synthetics are inherently bad. It's there are bad ways to synthesize, and there are good ways to synthesize." - Shayda TorabiDo you want to know how Cannabis and Psychedelics Converge?Join Shayda as she explores the overlap between cannabis and psychedelics. Experience her accounts from the MAPS Psychedelic Science Conference and the Cannabis Marketing Association's Summit. Uncover the efforts to legalize psychedelic therapy and the implications for medical use.Discover challenges around regulation, competition for market share, and use of synthetic cannabinoids, and hear best practices for brands looking to compete in this industry.[00:00 - 08:35] Exploring the Synergy Between Cannabis and Psychedelics[08:35 - 16:58] Unveiling the Pros and Cons of Psychedelic Legalization[16:59 - 24:49] Exploring the Convergence of Natural and Synthetic Cannabis[24:50 - 32:46] Quality Products, Chemistry Insights, and Effective Marketing Strategies[32:48 - 40:15] A Deep Dive into Negotiation, Expansion, and Meeting the Press[40:15 - 48:58] Regulation, Safety, and the Future of the IndustryShayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs.LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes.RESTART CBD is an education-first CBD wellness brand shipping nationwide. Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

"Follow your passion. There's room for it in the space, and may not be in a direct role and may be consultative, but it exists, and you just have to lean into what you're passionate about."Are you ready to unlock the hidden potential of cannabis SEO?Join us on the "To Be Blunt" podcast as Matthew Shterenberg, CEO of Deeproots Partners, reveals the secrets of local search, the Google "Vicinity Update," and the art of captivating content and branding. Explore the latest news on Alabama's medical marijuana program, Rhode Island's Cannabis Control Commission, and Twitch's ban on cannabis content.Tune in now for a transformative journey into optimizing SEO for cannabis brands![00:00 - 07:32] Denver's Week of Marijuana Events, Licensing, and Legal Discussions[07:32 - 15:40] From Music Dreams to Cannabis SEO: The Journey of Matthew Shterenberg and Deeproots Partners[15:40 - 23:42] Finding Success in the Cannabis Industry: Passion, Strategy, and Optimism[23:42 - 31:31] Google Maps Algorithm, Local Industries and the Impact on SEO Strategies[31:31 - 39:51] Strategies for Google Maps Rankings and Visibility[39:51 - 47:34] Navigating Censorship and Emerging Search Trends[47:34 - 55:08] Navigating Google's Categorization and Compliance[55:08 - 03:01] The Evolving Landscape of Cannabis Marketing: Regional Focus, SEO Strategies, and Industry InsightsMatthew Shterenberg is a Cannabis industry veteran who, in the last 7 years, has guided marketing and sales strategies for well-known brands like Papa & Barkley, Dom Pen, Sherbinskis, and retail companies like Grassdoor, Body and Mind, Airfield, Hyperwolf, and more.Matt has proven himself time and again to business leaders with his deep understanding of cannabis consumer behavior which drives lucrative strategies that drive millions in revenue.Connect with Matthew!Go to LinkedIn: https://www.linkedin.com/in/matthew-shterenberg-272235b9/Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

"The only difference between an entrepreneur who's successful and an entrepreneur who is not successful is that an entrepreneur who's successful doesn't quit." - Willie McKenzieEver wondered what it takes to thrive in the ever-evolving world of cannabis entrepreneurship?Join Shayda as she interviews Willie Mackenzie, an experienced cannabis entrepreneur. Willie, CEO of Left Coast Holdings, discusses his transition from legacy to regulated markets, essential strategies like branding and vertical integration, and pressing industry issues. He also announces the launch of a mastermind group for aspiring entrepreneurs. Tune in for enlightening insights into the world of cannabis![00:00 - 07:46] Celebrating 3 Years of Trailblazing Cannabis Conversations on the To Be Blunt Podcast[07:47 - 15:30] Navigating the Difficulties of Transitioning from Medical to Recreational Cannabis in California and Michigan[15:31 - 22:46] Adapting to Regulatory Challenges and Market Shifts in the Cannabis Industry[22:46 - 29:49] Michigan's Cannabis Market and the Battle Against the Illicit Industry[29:49 - 36:53] From Legacy to Regulated: Understanding the Transition to Vertically Integrated Cannabis Businesses[36:53 - 43:31] Marketing Success in the Cannabis Industry: The Benefits of Events, Brand Storytelling, and Vertical Integration[43:31 - 50:11] Harnessing the Power of Events in the Cannabis Industry[50:11 - 56:46] Insights, Support, and Resilience for Entrepreneurial Success[56:46 - 59:35] Cultivating Connections and Cannabis InsightsWillie McKenzie is CEO and co-founder of Left Coast Holdings, a vertically integrated cannabis firm based in Michigan. After founding the company in 2020, he scaled the business quickly to achieve 8 figure top-line revenue in 2021 and beyond. A seasoned entrepreneur, he has led his business successfully, despite challenging market conditions in the state of Michigan.Willie is passionate about mentorship and loves helping others find success in their business.Connect with Willie!Go to his LinkedinGo to his webpage: https://www.leftcoastholdings.com/Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

"Know your why. Who is your target audience, and what is your why? Not your what, not your how." - Christina WongEmbark on an inspiring journey with Christina Wong, a cannabis business owner and brand marketer. Discover how she transitioned from publicist to content creator for cannabis brands. Gain insights into cannabis content creation, marketing strategies, and navigating the industry's highs and lows and the upcoming Cannabis Marketing Summit. Don't miss out on Christina's valuable tips for successful content creation and managing an idea bank. Tune in now for an enlightening discussion![00:00 - 07:55] Introducing Christina Wong of Fruit and Flower[07:55 - 14:59] Christina Wong: From Baked Baker to Cannabis Creator, Writer, and PR Consultant[15:00 - 22:19] Discovering the Benefits of Diversifying Content Creation Platforms[22:20 - 29:25] How to Use Social Media to Build Loyalty and Reach Your Target Audience[29:25 - 36:34] How Christina is Killing It with Content Creation[36:34 - 43:57] From Breakup to Cannabis Business: Shayda's Journey of Content Creation and Self-Care[43:58 - 50:23] Mashing Up PR and Content Creation[50:24 - 57:23] How to Build a Successful Brand with Limited Funds and Resources[57:24 - 03:19] Exploring Cannabis Culture, Food, and Healing with ChristinaChristina Wong is a cannabis food, drink, and travel writer, creator, and baked baker in Los Angeles, California. She's the founder & CEO of Fruit + Flower Co. and the host of Fruit + Flower Unfurled, a newsletter, and podcast for culinary cannabis enthusiasts. Additionally, she's co-host of Mogu Magu, an AAPI culture, food, and cannabis collective; and partner & culinary editor of The Clever Root, a food lover's guide to modern cannabis. Her work has been featured in Thrillist, High Times, Cherry Bombe, CannaCurious, and Kitchen Toke magazines.Connect with Christina!LinkedIn, Instagram, Tik TokGo to https://www.fruitandflower.co/Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

"For a customer and for a consumer who's looking for a really consistent experience you need to be able to deliver that dosage consistency. And I think that's the thing that has really differentiated us against other products and where we continue to push towards" - Robert HollandWelcome to a captivating episode of the To Be Blunt Podcast featuring Robert Holland, the visionary behind Tempo and its mouthwatering, budget-friendly savory edibles launched in California. Robert shares his enthralling journey while unveiling savvy strategies for launching a cannabis product that embraces market trends. Discover the art of understanding customer desires, harnessing CPG data, exploring innovative flavors and packaging, pricing tactics that entice customers, captivating with visual packaging, and cultivating fruitful dispensary partnerships.Join us and get all the details you need in order to make an impact in the cannabis industry with your own product![00:00 - 08:11] New Rules to Reschedule Hemp-Derived Cannabinoids on Sine Die Day in Texas[08:12 - 15:41] Introducing Robert Holland, Founder & CEO of Tempo: Disrupting the Edibles Market with Savory Snacks[15:42 - 23:06] Robert Holland: From Texas Snack Capital to Cannabis Entrepreneur and Founder of Tempo Crackers - A Data-Driven Journey[23:07 - 30:27] Navigating the Cannabis Market: From Micro-Dosing to High-Dose Snacks[30:27 - 37:39] A Cost-Effective Approach to New Flavors and Market Trends[37:39 - 44:48] Building Loyalty Through Innovative Flavors and Consistent Dosing[44:48 - 51:52] Discovering the Story Behind Tempo Edibles[51:53 - 59:03] Exploring the California Cannabis Market: Direct to Consumer Options, Retail Partnerships, and Budtender Education[59:03 - 01:07:34] Passion for developing products with financial and artistic backgroundTempo Crackers Founder, Robert Holland, is a snack strategist, entrepreneur, and finance professional. Robert launched Tempo based on a simple question: why can't edibles be savory instead of sweet? Growing up in the Texas snack belt next to the headquarters of Frito Lay, Robert spent his early life enthralled by the intense flavor profiles and out of this world texture of modern snacks. He wanted to bring that same joy to his edible experience in California. He is also the VP of Finance and Strategy at Eaze, California-based cannabis delivery app.Connect with Robert!LinkedInE-mail: robert@tempocrackers.comGo to: tempocrackers.comShayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

"What they would do is they would come to a tissue culture lab, like conception, and then we create a clone through a different process than traditional cloning. It's done in a lab, It's done with hormones, mixtures. It's a sterile environment. And through this process, you can actually turn back the clock. It's like you're growing from a seed every time, but you're getting a true DNA replication of that plant every single time." - Kristian AndreassenThis episode of the To Be Blunt Podcast features an exclusive conversation with Kristian Andreassen, a cannabis business owner and brand marketer with over a decade of experience in breeding, commercial cultivation, and brand development of cannabis products. Kristian has recently joined Conception Nurseries as Senior Product Director to support the initiative of building a diverse group of cannabis breeders to meet the expanding market needs.Tune in to hear Kristian's journey in the industry, from tissue culture cultivation to working with brands to protect their genetics and applying traditional agricultural practices to cannabis.[00:00 - 08:12] Introducing Kristian Andreassen: Pioneering Cannabis Tissue Culture and Cultivation for 15 Years[08:13 - 16:50] Exploring the Journey of Cannabis Cultivation and the California Market[16:50 - 25:38] Unravelling the Complexities of Cannabis Breeding, Genetics, Seeds and Tissue Culture[25:38 - 34:04] Benefits of Restart CBD's Cannabis Tinctures, Topicals, Edibles & Hemp Derived Delta Nine THC Products[34:05 - 42:18] Benefits of Tissue Culture Cloning for Commercial Cannabis Cultivators[42:18 - 53:08] Conception Nurseries Paving the Way for Tissue Culture Adoption in Cannabis MarketsAndreassen's decade-plus expertise spans breeding, commercial cultivation, and brand development, garnering numerous Emerald Cup and High Times awards for flowers, pre-rolls, concentrates, and genetics. He is a respected fixture of the cannabis industry thanks to a long track record of working with breeders through the medium of tissue culture. He is widely acknowledged to be a pioneer of cannabis tissue culture, introducing stable, high demand genetics to the commercial cannabis marketplace.Connect with Kristian!LinkedIn, InstagramGo to https://conceptionnurseries.com/Shayda Torabi has been called one of the most influential Women in WordPress, and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

"It is on us to push this industry forward." - Guy Rocourt"What got us here what got us through a prohibition is what was grown in grandma's garden and made in grandma's kitchen natural simple formulations." - Guy RocourtThis episode of the To Be Blunt podcast features an insightful conversation with Guy Rocourt, co-founder and CEO of Papa and Barkley, a California-based wellness company that believes in the whole plant as medicine and safe access to cannabis. Guy talks about misinformation in the industry, artificial separations foisted on us by prohibition, advocating for cannabis through public speaking, and creating safe access to cannabis products as well as one of the first Class 1 labs in Colorado. His journey through the industry highlights the importance of doing research, speaking truth when entering the cannabis industry, and advocating for responsible adult decision making.[00:00 - 07:35] Shayda Torabi and Guy Rocourt Discuss the Future of Cannabis[07:36 - 14:28] The Story of a Cannabis Advocate's Journey to the Legal Market[14:29 - 21:22] Shame on Misinformation[21:22 - 28:03] Drug Testing and Cannabis[28:03 - 35:57] Uncovering the Misinformation Around CBN[35:58 - 42:48] Understanding the Consumer Journey and Overcoming "Cannabis Shame"[42:49 - 49:31] Navigating California's Cannabis Industry[49:31 - 56:18] Understanding Cannabis, Hemp, and Essential Oils[56:19 - 63:44] "Discover the Benefits of Sun-Grown Cannabis with Papa & Barkley on the To Be Blunt Podcast"[03:09 - 03:44] Stay Connected with To Be Blunt and the Shayda Torabi for Cannabis Conversations!Guy Rocourt is the Co-Founder and Chief Product Officer for Papa & Barkley, a leading California cannabis wellness company. At P&B Guy is responsible for optimizing production practices, ensuring the company complies with rigorous testing and lab standards, and developing the product roadmap as the brand continues to expand into different areas of the cannabis marketplace.Previously Guy designed and built manufactured infused products facilities (MIPs) in multiple states, making him an expert in Cannabis science, tech, strategy, and production. Due to his vast experience he is an asset to those hoping to invest in the space. He also has experience caring for patients with Cannabis. Guy graduated from the Rochester Institute of Technology and is a U.S. Navy veteran.Rocourt uses his keen understanding of the Cannabis plant, Cannabis culture, and business acumen to craft a variety of wellness products and is on a mission like P&B to unlock the power of the plant to improve people's lives. Rocourt is passionate about advocating for Cannabis through public speaking and maintaining an authentic space within Cannabis Culture even as Papa & Barkley continues to grow.Connect with Guy!Go to: https://www.papaandbarkley.com/LinkedInShayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

"It was something that could help people feel better. And so I thought involved and basically went state to state to state. I helped entrepreneurs put together their request for proposal request for application, and then I helped the legislators craft a lot of the rules in the regulations back in the day because nobody really knew what was going on." - Sara GullicksonIn this episode of To Be Blunt, host Shayda Torabi dives into the complexities of cannabis licensing and operations. She invites Sara Gullickson and Maxime Kot, CEO, and President respectively of The Cannabis Business Advisors (CB Advisors), to discuss their experience in helping clients obtain cannabis licenses in states such as Oklahoma, Colorado, California, New Mexico, Florida, Texas, New Jersey, New York, Alabama, Delaware, Kentucky, and Missouri. Through their conversation, we learn about the varying processes that take place state by state to operate legally in the cannabis industry. They also provide tips for standing out in a competitive applicants' market and cover topics such as strategy, buying power, local influence, and catering to the community. Tune in for an informative episode packed full of insights into the world of cannabis licensing![00:00 - 07:12] Exploring the Merging of Hemp and Cannabis Industries[07:13 - 14:19] Navigating the Cannabis Licensing Process[14:19 - 21:49] Discovering a Passion for Cannabis Licensing[21:49 - 29:06] Navigating the Nuances of Licensing Programs Across Different States[29:06 - 36:23] Financial Barriers and Opportunities for Small Business Owners[36:23 - 44:04] Winning a Cannabis License: What it Takes to Stand Out in a Competitive Market[44:04 - 51:20] Securing Cannabis Licenses[51:20 - 58:14] Exploring the Licensing Process in Texas' Cannabis Industry[58:15 - 08:02] Exciting Developments in Cannabis Licensing Applications and OperationsSara Gullickson is a multi-state cannabis license holder and CEO and Founder at The Cannabis Business Advisors and How to Open a Dispensary. At age 27, she founded her first cannabis venture before ultimately selling it to a publicly traded company. Gullickson has presented alongside Tony Robbins in the U.S. and Canada and has six cannabis licenses that are minority or women-owned. She has more than a decade of experience building and scaling businesses, including a tech platform and turnkey retail model tailored to the cannabis industry.Maxime Kot is president and part owner of the national consulting firm The Cannabis Business Advisors. A cannabis licensing and compliance expert with six years of direct industry experience, Kot has built a proven track record securing multiple cannabis licenses across 17 state markets. Kot's strategic approach and in-depth knowledge on government policy and rulemaking has led her to excel in the highly regulated market. As president, Kot oversees client relations at The Cannabis Business Advisors and serves as company lead on projects involving application and licensing preparation, operational analysis, policy and procedures, and business development planning. With a keen understanding of cannabis market trends, Kot evaluates new opportunities and builds complex business cases encompassing opportunity sizing, competitive strategy, functional requirements, and execution timelines for license applications.Connect with Sara!LinkedInWebsite: https://thecannabisbusinessadvisors.com/Connect with MaximeLinkedInWebsite: https://thecannabisbusinessadvisors.com/Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

"The amount of consumers in America that don't consume alcohol has been relatively consistent for the last 50 years. Consumer habits are shifting, but alcohol consumption's not going away. I don't think it will out. Our hope is that consumers are making more responsible choices and that we're engaging with a whole new group of consumers." - Jason DaytonWelcome to the latest episode of our podcast, where we explore the exciting world of cannabis-infused beverages with our special guest Jason Dayton. In this episode, we delve deep into the cannabis beverage market in Minnesota and how it's changing consumer habits. The conversation revolves around the marketing and education of low-dose cannabis-infused beverages, which are becoming more widely available in various retail locations beyond just dispensaries, and emphasizes the importance of education and responsible practices in the cannabis beverage industry as we look toward legalization across states. We wrap up this episode by discussing industry standardization and transparency in dosing practices. Join us as we explore this emerging industry with Jason on this exciting episode of our podcast![00:00 - 07:08] Minnesota's Thriving Cannabis Beverage Market[07:08 - 14:12] Minnesota's Unique Approach to Cannabis Beverages[14:13 - 21:13] Analyzing the Education and Marketing of Cannabis Beverages in Minnesota's Emerging Market[21:13 - 28:30] Navigating the Co-Mingling of Alcohol and Cannabis in Minnesota[28:30 - 35:11] Cannabis Beverages and Alcohol in the Market[35:11 - 42:18] Exploring the Dosage and Occasion of Cannabis Beverages[42:18 - 49:24] Dosing and standardization of the Minnesota cannabis industry[49:24 - 53:47] Trail Magic discusses the impact of cannabis legalization on the hemp industry and their plans for growthJason Dayton is the Co-Founder at Trail Magic and Minneapolis Cider Co. Jason studied entrepreneurship and political science at the University of Minnesota in addition to studying abroad in London during his junior year. During that time abroad, he fell in love with the cider culture of the United Kingdom. Upon returning to Minnesota, he co-founded Minneapolis Cider Company as part of Entrepreneurship in Action In 2019, the company opened its 30,000 square-foot cidery in Northeast Minneapolis, featuring handcrafted food, cider, cocktails, four indoor pickleball courts, and a 7,000 square-foot private events venue. In 2022, the company launched Minnesota's first THC-Infused beverage brand, Trail Magic. Prior to the opening of the taproom, Jason also worked in the local food and beverage industry at General Mills and Target.Connect with Jason!Linked In: https://www.linkedin.com/in/jasondayton/Go to: https://drinktrailmagic.com/Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD nSupport the show

"With cannabis being inhaled directly rather than eating it, a small amount of contaminants can have a lot, potentially more toxic effect in your body than if you ate those same contaminants. So I think it's really important, and I think now the upside is we have one of the cleanest consumer products even with some of the issues" - Josh WurzerWelcome to the latest episode of our podcast, where we delve into the world of cannabis testing and its impact on the infused products category. This episode provides a comprehensive overview of the importance of lab testing in the cannabis industry, highlighting the need for standardization, transparency, and compliance to ensure safe products for consumers.Join us as we explore how testing has revolutionized the industry, making it accessible to casual consumers through accurate dosing and consistent potency![00:00 - 07:27] The Importance of Lab Testing in the Cannabis Industry.[07:27 - 14:09] The Evolution of Cannabis Testing and the Impact on the Industry.[14:09 - 20:53] Navigating the Challenges of Lab Testing in the Cannabis Industry.[20:53 - 27:54] The Importance of Clean and Safe Cannabis Testing in the Industry.[27:54 - 35:06] SC Labs sets new standards for trust and testing certification in the cannabis industry.[35:06 - 42:29] Advocating for Quality and Transparency in the Cannabis Testing Industry.[42:29 - 49:13] Navigating State-Specific Regulations and Testing Requirements in the Hemp Industry.[49:14 - 56:30] The Challenges of Testing and Regulating New Cannabinoids in the Cannabis Industry.[56:30 - 1:03:33] The Importance of Greater Oversight and Testing in the Cannabis Industry.[1:03:33 - 1:05:37] Cannabis and Hemp Industry Stabilizing, Slowly Trending in the Right Direction.Josh Wurzer has operated cannabis testing labs for over 12 years and has been a cultivator in the medical system since the early 2000s. He is a strong advocate for safe and clean cannabis but he also understands the financial and regulatory challenges faced by businesses within the industry. He believes that regulations should strike a balance of maximizing consumer safety while minimizing the burden on an industry that is getting squeezed from several directions. Today, Josh manages research and development, regulatory compliance, and laboratory expansion at SC Labs, the most trusted and fastest growing lab in the US.Connect with Mitch!Linkedin: https://www.linkedin.com/in/joshwurzerGo to: https://www.sclabs.com/Top Stories In Our Industry:https://www.mygrasslands.com/cannabis-marketing/the-history-and-evolution-of-420-marketinghttps://biv.com/article/2023/04/uber-eats-add-cannabis-its-bc-platformhttps://www.businessinsider.com/legal-cannabis-retail-sales-eclipse-chocolate-sales-in-us-2023RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.comSupport the show

“Any day that goes by that someone is arrested for marijuana possession, it's a day of injustice. And if for no other reason, but that I'm happy to do whatever I can to legalize marijuana.” - Jason TarasekIn this episode, Jason Tarasek, founder of Minnesota Cannabis Law, shares his legal expertise and insights on the current state of marijuana legalization in Minnesota. We delve into the challenges and concerns facing the hemp industry with the new proposed legalization bill, the emergence of THC beverage and edible markets in Minnesota, and the potential for expanding the state's medical marijuana program. Join us as we discuss the legislative process, the coexistence of hemp and marijuana, and the future of cannabis in Minnesota.[00:01 - 07:36] Cannabis Legislation Updates: Minnesota, Germany, and Florida[07:37 - 14:52] Minnesota's Proposed Marijuana Legalization Bill: Impact on Hemp Industry[14:53 - 22:05] Minnesota's Legalization Journey and Emerging THC Beverage Industry[22:06 - 29:00] Low-Dose THC Edibles and Beverages Now Legal in Minnesota[29:01 - 36:21] Profitable Hemp-Derived THC Market Ahead of Legalization in Minnesota[36:21 - 43:05] Minnesota's THC Beverage Market Grows Ahead of Adult-Use Legalization[43:06 - 53:20] Minnesota's Cannabis Bill: Regulating Licensees and Canopy to Meet Market DemandJason Tarasek is a highly experienced attorney who founded Minnesota Cannabis Law in 2018 to cater to the needs of the hemp, cannabinoid, medical-marijuana and adult-use marijuana markets in the Upper Midwest. With almost 20 years of legal experience as a transactional attorney and litigator, Jason is a highly regarded legal expert in his field. Prior to founding Minnesota Cannabis Law, Jason served as the Minnesota Political Director for the Marijuana Policy Project, where he played a key role in drafting legislation to legalize recreational marijuana for adults in Minnesota. Jason frequently speaks on legal matters related to hemp, CBD, and marijuana, sharing his expertise with audiences around the country.Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

“By making something illegal, you're making it more dangerous. It's a classic effect of that. It's similarly with cannabis and what we were talking about with THC, it's about the lack of education and telling people just don't do any drugs, don't do anything.” - Miyabe ShieldsIn this episode, Miyabe Shields shares insights on cannabis as medicine and healing. She discusses the challenges of studying cannabis in the US, biosynthetic and synthetic cannabinoid production, and the importance of proper dosing. Join us as we break down the science behind cannabis and explore its potential benefits.[00:00 - 07:55] Personal Health and Cannabis Industry Breakthroughs[07:56 - 15:05] Cannabis Medicine, Healing, and Spiritual Insights[15:06 - 21:54] Studying Cannabis in the US: A Researcher's Story[21:55 - 28:51] Cannabis Research at the Intersection of Academia and Industry[28:52 - 35:22] Future of Cannabinoids: Biosynthetic, Synthetic, and Natural Pathways[35:23 - 42:18] THC Education and Content Creation amid Censorship[42:19 - 49:29] Neurodiversity, Cannabis, and Science Advocacy[49:30 - 56:23] Exploring Nature's Medicine Cabinet: A Scientist's Journey[56:23 - 01:05:48] Cannabis Bioavailability and Dosing Protocols UncoveredMy name is Dr. Miyabe Shields, PhD and I support the responsible, intentional use of any drug from natural products to pharmaceutical prescriptions. (What is responsible?)Cannabis saved my life and continues to save my life to this day; psychedelics made me grateful for it. My personal experience fueled my passion for biochemistry and molecular biology which lead me to my PhD in drug discovery in the system in the brain that interacts with cannabis – the endocannabinoid system. During my PhD, I was lucky to study under formative cannabinoid scientists like Dr. Alexandros Makriyannis, PhD and Dr. Torbjorn Jarbe, PhD, and was honored to receive a PhD research award from the International Cannabinoid Research Symposium in Poland in 2016.After completing my dissertation in 2018, I worked in the cannabis industry starting in demographic research and eventually co-founding my former company Real Isolates LLC where I studied the unique chemistry of cannabis smoke, developed a novel extraction technology which resulted in a method patent, and formulated products that showed unique effects.In 2021 I began using my personal social media page to share my knowledge of pharmacology and destigmatize natural products. I was shocked by how many people were not just interested, but yearning for more knowledge; I was shocked by how tapping into the community made me realize where I was personally lacking knowledge. It's now 2023 and I want to advocate for fixing that – let's start the conversation!Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check t

“The only way to determine what is in a product is through proper lab testing, which even in the lab can be difficult. It's a challenge for law enforcement officers to determine if a product is legal or not without these tests.” - Griffin LottIn this episode, former law enforcement officer and cannabis advocate Griffin Lott discusses his experiences working in the cannabis industry and bridging the gap between law enforcement and the industry. We explore the challenges of cannabis testing and law enforcement, and the need for education and communication to promote responsible use and remove stigma. Overall, a thought-provoking discussion on all things cannabis.[00:01 - 07:40] The Role of Law Enforcement in Cannabis Regulation and Legalization[07:41 - 14:21] From Sheriff's Deputy to Cannabis Advocate[14:22 - 20:54] From Law Enforcement to Cannabis Industry[20:55 - 27:15] Cannabis Education and Sentiment in Travis County[27:16 - 34:10] Reversing the Smokable Hemp Ban[34:11 - 40:44] The Challenges of Cannabis Testing and Law Enforcement: An Industry Perspective[40:45 - 52:53] Police Officers Host Trainings on Cannabis Impairment to Promote Responsible Use and Remove StigmaGriffin Lott is a cannabis industry professional and former law enforcement officer. After 8 years with the Travis County Sheriff's Department, Griffin moved to Colorado and gained extensive experience in managing cannabis operations. He then built a successful indoor growing facility in Vancouver, Washington. In 2022, Griffin and his wife returned to Texas to launch Texas Fire Flowers, offering cannabis consulting and premium hemp flower production.Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

“You're not gonna get anyone to listen to anything you have to say until you understand where they're coming from.” - Arend RichardIn this episode, Aaron Richard joins the conversation to discuss navigating censorship in the cannabis industry and his upcoming high-end cannabis lounge, Cirrus Social Club. We also explore global cannabis legalization developments and challenges in opening consumption lounges in different states. Join us to learn about creating quality content and setting industry standards.[00:01 - 07:56] Cannabis Legalization Updates[07:57 - 14:06] Former Customer Service Manager Wins Award for Cannabis Content Creation and Launching Successful Platform[14:07 - 20:43] Navigating Social Media Platforms for Cannabis Content[20:44 - 26:50] A Visually Luscious Podcast Room for Consuming Cannabis[26:51 - 33:11] Hospitality Licenses Stabilize Colorado's Cannabis Market[33:12 - 40:11] Navigating Cannabis Hospitality Regulations and Air Quality Standards for Safe Consumption[40:12 - 46:25] Denver's Cannabis Hospitality Industry Struggles with State Regulations and Employee Mentality[46:26 - 53:02] Challenges of Cannabis Lounges in Las Vegas and Denver[53:03 - 01:00:07] Navigating Cannabis Legalization and Social Equity in the Hospitality IndustryArend Richard is a seasoned entrepreneur, LGBTQ+ advocate, and cannabis enthusiast. He founded Cirrus Social Club, merging cannabis with hospitality. Co-founder of The WeedTube.com and co-host of Glitter Bong Bash. Richard published two LGBTQ+ Sci-Fi novels and is a certified business owner.Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

“So what a synthetic is, you start off from a derived cannabinoid, so just CBD and then manipulate it to give you another cannabinoid of interest such as THC delta nine or THC delta eight, depending on the environment that you subject in.” - Chris HudallaIn this episode, we explore the future of chemically driven cannabinoids and how to ensure their quality and safety for consumers. Our esteemed panel discusses the differences between synthesizing molecules in labs versus using enzymes in plants and why this is important in terms of access, laws, interpretations and efficacy. Join us for this insightful conversation![00:00 - 07:43] The Future of Cannabinoids[07:44 - 15:01] Synthetic vs. Bio-synthetic Cannabinoids[15:02 - 21:57] The Wild Spectrum of Cannabinoids[21:58 - 29:14] Taking the Steps Towards Legalizing Cannabis[29:15 - 43:25] Exploring and Navigating the Complexities of Synthetic Cannabinoids[43:26 - 57:49] Regulating Synthetic Cannabinoids[57:50 - 01:05:26] Doing Things the Right WayClick here to know more about this topic:https://schedule.sxsw.com/2023/events/PP126084Click here to catch this video on YoutubeShayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

“It's hard when you want to pay attention to what the system is saying or what your lawmakers are saying, or what the regulation is saying, and they're not making it, I guess, accessible or fair or really understanding.” - Coss MarteIn this episode, Coss Marte shares his inspiring journey from being a multimillion-dollar drug ring leader to becoming an entrepreneur in the cannabis industry. He shares his experience in advocating for the cannabis space and applying for dispensary licenses in Massachusetts and New York. Coss also discusses the complexities of cannabis legislation in New York, such as vertical integration restrictions and branding regulations.[00:00 - 08:07] From Multimillion Dollar Drug Ringleader to Cannabis Entrepreneur [08:08 - 16:20] Coss Marte's Transformative Journey [16:21 - 24:55] From Illicit to Legalized in New York [24:56 - 32:45] A Look at New York's Unique Licensing System [32:46 - 40:17] Navigating the Cannabis Legalization System in New York [40:18 - 47:52] From Solitary Confinement to Founding a Cannabis Coalition [47:53 - 56:52] ConBud on the Horizon Coss Marte, once a multi-million dollar drug operation ringleader, transformed his life while in prison by losing 70 pounds through bodyweight exercises. He launched CONBODY, a prison style bootcamp, hiring 50+ formerly incarcerated individuals as trainers, with over 70,000 clients. Coss won major pitch competitions and founded Second Chance Studios, a non-profit that trains formerly incarcerated individuals in media production. He's now working on CONBUD, hiring those affected by the war on drugs to build a presence in the cannabis market through dispensaries in New York.Connect with Coss Marte:Social Media: InstagramShayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

“If you wanna play the game, do your research.” - Reagan HatchIn this episode of To Be Blunt, Reagan Hatch, co-founder of CannaSite, shares her knowledge on the importance of performative websites for businesses and how to optimize them for speed, plugins, SEO, email marketing, blogging, and content integrations. She explains the value of web hosting and how businesses can maintain their own websites without extra help. Reagan and Shada Torabi discuss the importance of having a website for cannabis brands and tips for setting up e-commerce solutions. They also talk about continual maintenance, data analysis, and how influencer marketing and affiliate programs can create a competitive edge.[00:00 - 07:54] Creating the Perfect Website[07:55 - 16:07] Discovering the Benefits of a Well-Built Website using WordPress, Shopify, and Squarespace[16:08 - 23:30] Understanding the Difference Between WordPress.org and Customization[23:31 - 31:19] The Importance of Finding the Right Host for Your Website[31:20 - 39:09] Navigating the Complexities of Cannabis E-Commerce[39:10 - 47:08] Get Ready to Start Your Business Journey with the Right Website Components and Plug-Ins[47:09 - 54:45] Tips for Making Your Website Competitive in Cannabis[54:46 - 55:52] Closing SegmentReagan Hatch is a dynamic business development professional who thrives in social situations and has a natural talent for building long-lasting relationships. Her passion for meeting new people and exploring new opportunities has led her to excel in sales and business development, particularly within the marketing industry where she can bring her creative ideas to life. Reagan's ability to develop strong and meaningful connections has allowed her to create a successful career that is both fulfilling and rewarding. With a knack for networking and a talent for strategic planning, Reagan has become an expert in the world of business development and marketing. She brings a unique perspective to the industry and is a valuable asset to any team she works with. Whether she's developing new relationships, cultivating existing ones, or working on creative projects, Reagan is always driven by her passion for success and her commitment to excellence.Connect with Reagan Hatch:@cannasite@reaganmcelroyhatchhttps://www.linkedin.com/in/reagan-hatch-2b5611107CannaSite.comSign up for 4 months FREE at WP Enginehttps://www.shareasale.com/r.cfm?b=394686&u=3477806&m=41388Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

“Cannabinoids are not toxic as we know today.” - Alleh Lindquist“Everyone's trying to come up with the right way to move forward because I think everyone knows that we need to move forward.” - Robert Jensen, Ph.DJoin us on this episode of the Be Blunt Podcast as host Shada Torabi sits down with Rob Jensen, CEO and Co-Founder of Floor Works, and Alleh Lindquist, VP of Research and Development at Floor Works. They are at the forefront of developing innovative cannabinoids to meet unmet medical needs. Using cutting-edge technology, they delve into the complexities of individual cannabis compounds and their potential effects on consumers, address safety concerns, discuss hemp legislation in the Texas legislative session, and explore chemically derived cannabinoids. Gain valuable insights into the journey of professionalizing and unlocking the therapeutic potential of cannabis. [00:00 - 08:44] The Reality of Synthetic vs Synthesized Cannabinoids[08:45 - 21:42] Unlocking the Therapeutic Potential of Cannabinoids[21:43 - 35:50] Understanding the Efficacy and Safety of CBN and Other Compounds[35:51 - 49:32] Prohibition and Regulation of Artificially Derived Cannabinoids[49:33 - 01:40:30] Closing SegmentAlleh Lindquist is the CEO and Co-Founder of FloraWorks, a company dedicated to advancing the field of cannabinoid research. He has a proven track record as a successful entrepreneur and business leader in the cannabis industry and previously served as the CEO of Swell Companies, one of Oregon's largest cannabis extraction facilities. Robert Jensen, Ph.D. is the Vice President of Research and Development at FloraWorks and is an accomplished analytical and organic chemist with experience in the isolation and analysis of small organic molecules. He holds a Ph.D. in Organic Chemistry and has a background in the management of laboratory and production personnel. Together, Alleh and Robert bring expertise and knowledge to drive FloraWorks' research and development efforts towards unlocking the therapeutic potential of rare and novel cannabinoids.Connect with Alleh Lindquist and Robert Jensen, Ph.D:Website: https://flora-works.com/Texas Hemp Coalition Legislative Webinar:https://www.texashempcoalition.org/eventsShayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new websiRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

“You gotta go into this with eyes open, and if you're gonna go into it, you need to make sure that you're well educated.” - Rod KightJoin us in this episode as Rod Kight, a seasoned cannabis lawyer and cannabis entrepreneur, discusses the challenges of THC-A hemp flower in the market. He delves into the complexities of THC-A flower and its similarities to marijuana, Total THC testing requirements, and the progressive hemp laws in North Carolina and Texas. Listen in as they share their personal experiences and insights on the legal implications of selling THC-A flower, age verification, packaging regulations, and more.[00:00 - 07:36] Exploring the Risks and Rewards of Dealing with THC-A Hemp Flower [07:37 - 15:30] A Look at Hemp, Medical Marijuana and Legalization Efforts[15:31 - 31:56] Cannabis Legalization and Regulation[31:57 - 44:47] The Legalities and Risks of Selling THC-A Flower[44:48 - 51:48] Closing SegmentRod Kight is a cannabis business law attorney based in North Carolina and Mexico, and is widely regarded as an expert on the subject. He's the author of "Cannabis Business Law" and has been quoted in several major media outlets. He's part of several legal teams and advises C-suite level executives on cannabis issues. Rod is a believer in cannabis for personal and medical use and has been an attorney advocate for NORML. He's a member of several cannabis-related organizations and is a regular speaker on US and international podcasts about cannabis and psychedelics. He resides in Mexico and North Carolina with his family and is also an avid musician.Connect with Rod Kight:Website:https://cannabusiness.law/Social Media: LinkedInShayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

“There's a gift in you and there's a talent that you're still not sure about that you have, but you have it.” - Manny CuevasJoin us on this episode of the To Be Blunt as we delve into the story of Manny Cuevas, a fashion designer in the western wear industry. We'll cover his journey, from learning from his dad to showcasing their work in Denver and moving to Nashville. We'll also explore Manuel's Star Spangled Couture Collection, raising 8.9 million dollars and using hemp fabric to create unique designs with marijuana leaves. Tune in for a journey of entrepreneurship and innovation as Manny shares raw conversations to help others navigate their own paths.[00:00 - 08:57] Opening Segment[08:58 - 21:57] From the Runway to the Studio[21:58 - 34:23]  Navigating the Fashion Industry with My Father[34:24 - 47:29] The Star Spangled Couture Collection[47:30 - 1:00:35] The Journey of Manny and Manuel[1:00:36 - 1:23:25] Closing SegmentManny Cuevas is a fashion designer and tailor, coming from a family with a heritage in the fashion industry dating back to the 1950s. He learned tailoring and fashion design from his father, Manuel, and his artisan co-workers. He helped relocate the family business to Nashville in 1991 and began designing and creating individual garments for celebrity clientele such as Johnny Cash and Bob Dylan. He continues to create limited run collections and consult for other fashion boutiques. His work is inspired by his rich Mexican and American heritage, the fashion history of the Americas, and the constant recycling of pop culture.Connect with Manny Cuevas:Website: www.wearitoutbymanny.comSocial Media:,Instagram, Facebook Page, Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

“You just gotta get super clear on who you're marketing to and you gotta get super clear on who you're messaging to and you have to be super clear on what are you trying to get outta of this and like who are you trying to connect with.” - Max JuhaszIn this episode of the To Be Blunt podcast, Max Juhasz shares his journey of doing door to door sales and transitioning to digital marketing. He also talks about how he helped one hemp and CBD companies go from 600,000 to 4.2 million in online sales. Max also discusses about building links and content to boost a product's rankings in search engines and brand awareness.[00:00 - 09:03] Opening Segment[09:04 - 16:57] How Plain Jane Took Advantage of the Farm Bill and CBD Education Push[16:58 - 21:22] Mastering SEO for Cannabis Brands[21:23 - 36:43] Protecting Your Brand and Boosting Rankings[36:44 - 52:04] How to Differentiate Yourself and Climb the Digital Ladder [52:05 - 1:16:45] How to Succeed Despite the Challenges[1:16:46 - 1:21:52] Closing SegmentMax Juhasz is the Founder of Cannabiz Marketing Solutions aka DopeSEO.com.   He has spoken at a number of different cannabis events including Kushcon, Cannabis Marketing Summit, Lucky Leaf, CBD Expo, HAZE Radio and other publications.  He and his partner Pavel recently launched the DopeMarketingPodcast.com to help give some free marketing advice to cannabis operators looking for some insight.Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website

“I think we're all so silent in our states that people kind of need a little reality check. Like having these conversations [about cannabis] are a wake up call to people.” - Liz UdellWelcome back to the To Be Blunt podcast! In this episode,Liz Udell shares opportunities and challenges of self-employment in the cannabis industry and how people who have been recently laid off can leverage the power of social media to their advantage, especially platforms such as LinkedIn which offer a great opportunity to network and connect with potential clients[00:00 -06:48] Navigating the Cannabis Industry[06:49 - 15:24] Positioning Her Personal Brand for Success[15:25 - 21:58]  Learning to Adapt Your Content for Different Platforms[21:59 - 29:42] The Uncertainty of Social Media Censorship[29:43 - 35:30] The Challenges of Working for Cannabis Brands [35:31 - 43:03] The Reality of California Cannabis Workers[43:04 - 59:20] Exploring the Complexities of Legal Cannabis[59:21 - 1:00:53] Closing SegmentLiz Udell is a director of digital, content and social media in the cannabis, restaurant, lifestyle, e-commerce, and entertainment industries. She's been  a digital marketing instructor @ San Diego State University and the University of Las Vegas since 2020 and teaches content marketing and social media management. Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website

“Hire when you're able to, the most important thing you can do is like, hire people to do the things that you suck at or the things you don't wanna do. So you can free up yourself to still have time to do the things you want.” - Jenna OwensWelcome back to the To Be Blunt podcast! In this episode, Jenna Owens shares how she established Fitish and changed it from a fitness program to a skincare line infused with CBD. In addition, she discusses the legalities of her product and how she plans to put it on the market, as well as the difficulties she encountered in manufacturing the product.[00:00 -07:14] Opening Segment[07:15 - 18:57] Shifting from Radio Talk Show Host to Owning a CBD Infused Makeup Line[18:58 - 31:35] Finding a New Market Within the Space and Overcoming Challenges[31:36 - 36:52] Learning What Market the Products Can Be Sold In[36:53 - 56:52] Reinvesting, Hiring, Branding, and Finding Stability [56:53 - 1:13:32] Closing SegmentJenna Owens is first and foremost recognisable from the renowned radio talk show, The Kidd Kraddick Morning Show, where she served as an on-air personality for 12 years. In 2017, she founded FITISH originally as the FITISH30 fitness program, and the brand has since transformed into its CBD-infused skincare line.Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website

“I know sometimes people are like, I don't wanna toot my own horn. Well baby toot your horn. This is your chance. Like this is the whole point of getting featured in an article or speaking at a conference. ” - Shayda TorabiWelcome back to the To Be Blunt podcast! In this episode, Shayda talks about relaunching her website and why it's important as content creators to have a website where they can promote not only the products they sell but also market themselves.[00:00 - 02:38] Identity Crisis [02:39 - 08:32] New Website and Current Services[08:33 - 14:31] The Hows and Why of Starting a Website[14:32 - 18:53] WP Engine, Affiliate Links and Tools to Help Monetize [18:54 - 25:41] Knowing the Risk and Being Flexible [25:42 - 30:13] Learn to Market Yourself [30:14 - 31:49] Closing Segment Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website

“We know that cannabis is a radiator, so it's sucking up things that are in the soil and so how it's grown, if it's organic living soil or, or their pesticides used, you know, those are all factors that determine the end product. ” - Shayda TorabiWelcome back to the To Be Blunt podcast! In this episode, Shayda shares the updates and future plans for the podcasts as well as pivots in her business.[00:00 - 02:00] Coming Back From a Break and MJ Bizcon[02:01 - 04:50] Podcasts and Life Updates [04:51 - 08:31] Creating Opportunities for the Listeners [08:32 - 10:38] Rebranding the Podcast Graphics[10:39 - 12:35] Having Business, Marketing, and Science Based Conversations[12:36 - 16:26] Kicking Off New Mentorship Programs[16:27- 30:21] Closing Segment   Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.   

“So to me, having partners, having media partners, having those people have a bigger audience. Getting them involved allows you to have a bigger audience so that they can accomplish what they wanna accomplish. ” - David TranWelcome back to the To Be Blunt podcast! In this episode, David Tran shares how he was inspired to create a magazine for the cannabis space that talks about medical stories and stories of people whose lives were changed thanks to cannabis. He also talks about the need for right marketing as well as a need for education on the space. David also dives into creating Farechild as well as the challenges he faced building it from scratch. [00:00 - 06:55] Top Stories in Our Industry[08:37 - 17:17] Creating Magazines for the Cannabis Space [17:18 - 24:17] Life Before and After the Success of Dope Magazine[24:18 - 29:22] Diving into Farechild and Creating it to Fulfill a Need  [29:23- 34:44] Challenges Faced Building from Scratch[34:45 - 43:19] Tips to Creating a Successful Event [43:19 - 58:10] Handling Policies and Tough Conversations [58:10 - 59:25] Closing SegmentFarechild is the new event ticketing and marketing platform for free thinking individuals to connect through unconventional events. The newest venture of David Tran and James Zachodni, formerly of Dope Magazine, the duo draws from decades of experience in nightlife, media, marketing, and event production, including their infamous Golden Ticket parties which they began hosting in 2008. Tran and Zachodni have developed an impressive array of opportunities in the experiential space and are pulling together their years of work across multiple sectors making Farechild an “all-inclusive” platform, appealing to brands and producers outside of cannabis and drawing both mainstream and emerging audience. Top Stories In Our Industry:https://mjbizdaily.com/cannabis-companies-lay-off-hundreds-retrench-amid-economic-woes/  Watch this episode on YouTube:TO BE BLUNT LIVE Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.

“The most important thing that people should pay attention to is just being in store and actually being blunt in their education.” - Jarell WallWelcome back to the To Be Blunt podcast! In this episode, Jarell Wall shares how he hustled his way to be on the top and make a name for himself in the cannabis space. He shares how he was able to connect and become a CEO at Gentleman Quinns Blunt Co, and his journey to get into this industry. Jarell also talks about how there is still so much to do in this space and how all of us should strive to always have a mindset of always learning.[00:00 -08:59] Top Stories in Our Industry[11:39 - 16:27] Getting into the Cannabis Space and Starting a Dispensary [16:28 - 25:00] Starting Gentleman Quinns Blunt Co and Finding Investors[25:01 - 29:22] Having Hustler Mindset[29:23- 44:50] Breaking Down What is a Blunt and Attracting Consumers [44:51- 1:02:40] Sourcing Flowers for the Blunt[1:02:41 - 1:05:54] Closing SegmentJarell Wall is the CEO/Creative Director of Gentleman Quinns Blunt Co. He is also the Creative Director and Executive in Colorado's Marijuana Industry. Published Photographer & Graphic Designer, former Television Producer and Sound Designer.Connect with Jarell Wall!Go to GentlemanQuinns.comSocial Media:  Instagram, Twitter Top Stories In Our Industry:https://www.fox7austin.com/news/medical-marijuana-texas-license-holdershttps://www.cannabisbusinesstimes.com/article/dea-seed-sales-cannabis-breeders/ Watch this episode on YouTube:TO BE BLUNT LIVE  Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.   

“The whole purpose of all of this is that everybody eats, everybody has an opportunity to participate if they want to. Everybody has access to information that should be readily available. And if you wanna participate, you work with people where the whole goal is everyone eats together.” - Lulu SwayWelcome back to the To Be Blunt podcast! In this episode, Lulu Sway shares about the cannabis market in New York, where cannabis is still not legal, as well as the legality of pseudo illegal gray area bodegas popping up in the state. She also shares how they are cultivating the sale of the product to the market and the importance of doing due diligence before going into a partnership in the cannabis space.[00:00 -13:23] Top Stories in Our Industry[16:08 - 20:30] Getting into Cannabis Space [23:31 - 36:04] Navigating the Cannabis space  in New York[36:05 - 45:06] The focus of On The Revel and being a leader in the space [45:07- 59:01] The involvement of the Cannabis Media Council[59:02 - 1:01:11] Closing SegmentLulu Tsui is Co-Founder and Chief Experience Officer at On The Revel, the parent company for a collection of curated educational and networking experiences democratizing information for those interested in the regulated cannabis industry. Lulu is seasoned in Experience Design (XD) and User Experience (UX) with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service (SaaS), mobile, and touchscreen technologies. She also served as the principal experience designer for Chill, a cannabis e-commerce order and delivery platform. Along with On The Revel, Lulu serves as President of the Cannabis Media Council, an organization dedicated to destigmatizing and normalizing cannabis using the power of traditional media, and User Experience and Research Advisor at Oakland Hyphae, founders of the Oakland Psychedelic Conference and the Psilocybin Cup. Connect with Lulu Sway!Go to https://ontherevel.com  Top Stories In Our Industry:https://mjbizdaily.com/uber-eats-leafly-partner-on-cannabis-store-delivery-orders-in-toronto/https://mjbizdaily.com/germanys-proposed-adult-use-cannabis-legalization-plan-excludes-imports/https://www.marijuanamoment.net/nba-wont-test-players-for-marijuana-for-third-season-in-a-row-report-says/https://www.ganjapreneur.com/report-international-medical-cannabis-market-could-reach-40b-by-2028/ Watch this episode on YouTube:TO BE BLUNT LIVE  Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabisRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

“Go through all old social media posts and make sure there's not any high risk word lurking. This includes infographics, and hashtags, because the FDA and FTC go back several years on company social media posts.” -  Asa WaldsteinWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Asa Waldstein. Asa  shares about his “Warning Letter Wednesday” emails, where he breaks down the FDA warning letters. He also talks about what an FDA warning letter might be and how it plays a major role in regulating CBD products right now as hemp is federally legal.[00:00 - 08:42] Opening Segment[08:43 - 11:55] Start in Clinical Herbalism[11:56 - 18:17] FDA Warning Letters in Connection to Social Media Posting [18:18 - 27:00] How Not To Market Your Product Online[27:01 - 36:35] Regulating And Being Compliant[36:36 - 46:27] Education Versus Commerce[46:28 - 57:37] Closing SegmentAsa Waldstein is a 20-year dietary supplement executive who is the principal of the consulting company Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media. He is the founder and host of Asa's RegulatoryEducation Series, a free educational platform focusing on GMP compliance, enforcement trends, and marketing tips for the supplement and hemp industries. He is a Certified Clinical Herbalist and chairs the American Herbal Products Association's (AHPA) Cannabis Committee.Connect with Asa!Go to https://www.asawaldstein.com/ Watch this episode on YouTube:Asa Waldstein of Supplement Advisory Group on To Be Blunt  Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.

“But this industry is very fragmented. There are a lot of egos at play. There's a lot of money at stake, and it makes people crazy. We have to stop stabbing each other in the back and doing stupid things, and we have to come together as an industry to make a happier planet, a healthier planet, to help people live happier, healthier lives, and to get quality products.” - Marty MarionWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Marty Marion to talk about how the cannabis industry is filled with confusion and misinformation, and how we must be smart to outwit the market.He also emphasizes the need of being aware of  regulations and to be compliant with FDA rules, especially as cannabis operators in the Hemp space.[00:00 - 08:33] Top Stories in Our Industry[12:26 - 18:54] The Transition from a "Mad Men" ad firm to a hemp enterprise[18:55 - 37:59] Managing Marketing and Compliance Concerning Cannabis[38:00 - 46:35] The Legality of Cannabis in the Market[46:36 - 51:06] Reducing the Risks of Intoxication by Creating Restrictions[51:07 - 1:08:24] Lobbying the Use of Cannabis to Congress and the FDA[1:08:24 - 1:10:17] Closing SegmentMarty Marion has been a senior executive and principal of several of the world's largest "Mad Men'' ad agencies on New York's Madison Avenue for more than 35 years. He has also been a consultant to many of the world's largest pharmaceutical, supplement, and CBD companies on marketing strategy and FDA compliance. He is now the CEO of The Hempshire Group, Inc., a publicly traded company that makes MOUNTAIN Smokes CBD Hemp Smokes.Connect with Marty!Go to https://mountainsmokes.com/Top Stories In Our Industry:https://www.ganjapreneur.com/mlb-makes-charlottes-web-official-cbd-of-major-league-baseball/https://mjbizdaily.com/canopy-growth-quits-canadian-cannabis-retail-business/https://mjbizdaily.com/florida-marijuana-testing-labs-under-fire-over-thc-potency/ Watch this episode on YouTube:https://www.youtube.com/watch?v=pSmukudVoWg  Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.

“There's nothing more important or more powerful than staying fresh and staying relevant. There's just a lot that you have to do with your communication and your marketing and your branding to achieve that.” - Kristi PalmerWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kristi Palmer of Kiva, currently the number one edibles brand in California. Kristi tells the story behind their innovative products and elevated branding and marketing. She also takes us through how they are navigating out-of-state operations and continuing to expand on the untapped potential of cannabis.[00:00 - 05:03] Prediction for Federal Legalization[05:06- 18:03] A Professional, Trustworthy, and Information-Forward Brand[18:04 - 24:36] Customer-Driven Innovation[24:37 - 30:00] Creating Products for Different Consumers [30:01 - 38:28] Insights on Interstate Cannabis Commerce[38:29 - 49:26] Strategies for Succesful Cannabis Marketing[49:27 - 56:43] Authentic Collaboration and Merchandising  When Kristi Palmer and her husband Scott founded Kiva in 2010, it was during California's growing medical cannabis days. Frustrated by the inconsistent, low-quality edibles available at local dispensaries, Kristi and Scott saw a unique opportunity: a chance to reinvent cannabis edibles and deliver a more consistent, safe, and delicious product than consumers were used to at the time. They began making cannabis-infused chocolate bars out of their Bay Area home kitchen, and the rest is history. Today, Kiva's award-winning chocolates, mints, gummies, and chews are the most trusted, recommended, and sought-after edibles available. For this, Kiva has become the most recognized edible brand in cannabis with a passionate customer base throughout hundreds of dispensaries in CA, AZ, NV, MI, IL, OH, OK, MA, HI, and now Canada.  Kiva has won over 20+ Best Edibles and Best Edibles Producer awards for their portfolio of Kiva and Terra chocolates, Petra mints, Camino gummies, and Lost Farm gummies and chews. In 2020, they also won six prestigious Clio Awards for marketing and advertising excellence in the cannabis industry.Connect with Kristi!Check out KivaConfections.com. Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.

'Selfishly, it's about growth,  whether it's revenue or relationships. Externally, it's about content output, showcasing what legal cannabis looks like, the nuances of experience for consumers, and patients, and the brands that are available, the products that are available, the discussion…” - Mitch PfeiferWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Respect My Region's Mitch Pfeifer to talk about cannabis content creation, the importance of building relationships with brands, and being relentless in pursuing opportunities. He shares how he was able to turn his side hustle into a business and what they are doing to promote cannabis culture and high-quality cannabis products.[00:00 - 10:09] Top Stories in Our Industry[11:50- 18:15] From Black Market to Recreational Market[18:16 - 29:53] Connecting through Content[28:54 - 41:24] How to Growth Hack Your Business [41:25 - 50:47] Celebrating the Cannabis Experience[50:48 - 1:11:47] The Quest for the Best Weed[1:11:48 - 1:15:56] What's Next for The North American Weed TourMitch Pfeifer is the Founder and CEO of Respect My Region, a digital lifestyle publication and marketing agency. He's written over 1200 articles on cannabis and music published across various websites, publications, and magazines. In a previous life, Mitch was a legacy cannabis operator who also worked in retail, sports apparel, the music industry, and real estate marketing.In 2011, Mitch started Respect My Region as a lifestyle brand. He threw concerts and events all over the Pacific Northwest, selling clothing through e-commerce, traditional retail channels, and medical cannabis dispensaries. Following recreational cannabis legalization in Washington in 2016, Mitch combined his legacy cannabis, content, and marketing experience to move into the recreational cannabis space.Connect with Mitch!Go to respectmyregion.com! Top Stories in Our industry:https://www.leafly.com/news/politics/mmj-pet-legalization-california https://www.wsj.com/articles/welcome-to-the-worlds-oddest-pot-party-thrown-by-the-local-police-11663597103  Watch this episode on YouTube:https://www.youtube.com/watch?v=Q-Mna6rlNCs  Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-firsRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

“If you create those relationships and you just show that like, Hey, I really am trying. Sometimes that's all it takes ‘cause so many people are not trying at all.” - Kim StuckWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kim Stuck of Allay Consulting. As the first cannabis specialist for the Denver Department of Environmental Health and now a leading compliance expert, she gives an insider perspective on cannabis regulation and certification standards. She offers actionable advice on best practices to be certified, including how to improve facilities, ensure consumer safety, and build relationships with regulators. [00:00 - 11:49] Top Stories in Our Industry[11:50- 19:57] Becoming a Cannabis Public Health Inspector[19:58 - 31:59] Good Cannabis Manufacturing Practices and Causes for Recalls[32:00 - 39:04] The Challenges in Regulating Marijuana and Hemp[39:03 - 45:42] Cultivating a Culture of Compliance[45:43 - 1:01:47] How to be GMP-Certified and Other Certifications You Need to Know[1:01:47 - 1:14:32] Investing in Compliance and Handling Issues EthicallyKim Stuck is the founder and CEO of Allay Consulting, a compliance strategy, and services provider serving the hemp, cannabis, and psychedelic industries nationwide. She brings a regulator's keen eye and wide-reaching knowledge on evolving compliance and safety mandates to support businesses in tightly regulated industries. Previously, she held a pioneering role as the nation's first cannabis and hemp specialist for a major metropolitan public health authority. She also holds numerous accreditations, such as certified quality auditor and certified professional of food safety, among others.  Connect with Kim!Visit allayconsulting.com! Top Stories in our industry:https://uk.news.yahoo.com/female-led-cannabis-companies-receive-205422591.html https://www.marijuanamoment.net/apple-lets-users-search-for-marijuana-and-pharmaceutical-interactions-in-latest-iphone-health-update/  Watch this episode on YouTube:https://www.youtube.com/watch?v=1Z5tO9qc3LIShayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an eduRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com