Podcast appearances and mentions of elizabeth irvine

"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth IrvineIn this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer Success at MarketMuse, to dive into the evolving role of AI in marketing, the importance of aligning customer success with marketing efforts, and the unique challenges and strengths of being an introvert in a marketing role. Elizabeth shares her journey from crafting email copy to leading dual teams, offers tips on leveraging AI technologies, and advises marketers looking to get closer to their customers.In this episode, you'll learn:Why it is necessary to be in continuous engagement with customers beyond the initial saleHow impactful real-time adjustments to marketing efforts due to customer language and feedback areBeing an introvert can have both challenges and advantages in marketing and professional settingsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdunlea/Check out MarketMuse: https://www.marketmuse.com/Timestamps:[06:05] Generating AI aids in content creation and automation[11:37] Allocate time to customer calls[16:06] Marketing's impact beyond revenue[18:33] Overcoming shyness through smaller work environments[22:23] Rising investment needed for quality content marketing[24:31] Personalized marketing's effectiveness

Brett asks three marketing professionals how to leverage AI without losing the voice of a brand. Zac Harris, Head of Organic Marketing at Copy AI, was skeptical of AI at first, but now it's his superpower. It's a genuinely fun way to come up with new ideas and reduce time-consuming tasks. Felicia Newhouse, VP of Global Product Marketing at Aprimo, talks about the human responsibility of usingAI. Elizabeth Irvine, VP of Marketing at MarketMuse, is creating quarry reports on the state of generative AI reports. Everyone agrees that “trash in” will equal “trash out.” Marketers need to feed these AI tools good prompts and always edit their results with a human touch.1:18 Conversation starts3:20 Format5:45 Conversation with Zac11:35 Misconceptions about generative AI18:04 Generative AI and SEO21:00 Conversation with Felicia24:45 Brand voice27:30 Crawl, walk, run approach28:10 https://www.futurepedia.io/31:00 Use cases of AI34:44 Conversation with Elizabeth37:20 State of generative AI report40:50 Maintaining brand voice43:15 Examples of companies using AI44:54 Q&A52:43 OutroSign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

The Empowering Midlife Wellness retreat is right around the corner! Before you know it May 5-8th will be here! Join me, an array of incredible hosts (Dominique Sachse, Elaine Turner, Elizabeth Irvine and more), as well as 30 like-minded women for a beautiful transformative weekend of connection and celebration of midlife at Miraval Austin Resort & Spa! Keep watching to hear the details from each host on what they will be offering at the retreat. Once you're confirmed to attend, my team will reach out a few weeks in advance so that you can book your space for the breakout sessions. Book now and mention this video to receive $500 off! More information about the retreat: https://bit.ly/3YwBTLv Retreat agreement - https://bit.ly/3TukxNz View the schedule of events: https://bit.ly/3TyP0dp

This week our host Brandi Starr is joined by Elizabeth Irvine, the VP of Marketing for MarketMuse, where she drives the content, demand generation and sales enablement initiatives for the organization. Elizabeth spent over eight years at TechTarget, five of which were in London where she built the site marketing department for the new European branch spanning four international markets and languages. She spent a year at Gartner, building an audience for their marketing-focused product as well as a year at an early-stage start-up, Code Ocean. Elizabeth joined MarketMuse in 2018 as the first full-time marketer and built the marketing structure and automation from the ground up. Additionally, Elizabeth organized the marketing launch for MarketMuse's first self-serve products, launched an affiliate program and regularly litters the company slack with corny quips and The Office gifs.In this week's episode, Brandi and Elizabeth discuss the intricacies of Event Sponsorships. Touching on how to be effective, getting attendee attention and how to select which events for sponsorship will best suit your needs and goals, this episode of Revenue Rehab has everything you need to evaluate: Event Sponsorships – Value or Waste. Links: Get in touch with Elizabeth Irvine on: LinkedIn Twitter MarketMuse Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Elizabeth Irvine is the VP of Marketing at MarketMuse, a content intelligence and strategy platform powered by artificial intelligence. MarketMuse is hosting a Content Strategy Collective Live Conference on June 7-9 that will focus on personalizing audience experiences. Since using Mutiny to customize their website, MarketMuse has witnessed a substantial conversion rate increase. 0:00 Intro 1:00 Conversation with Elizabeth 2:25 Content Strategy Collective 6:08 Theme of conference 8:30 Personalization 11:05 Choosing Mutiny 13:50 Goals, objectives, conversion rate 17:21 Implementation 22:08 Website personalization 26:24 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice) June 7-9, 2022 Content Strategy Collective Live (REGISTER) Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Elizabeth: | Website | LinkedInFollow Brett:| Twitter | LinkedIn 

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Elizabeth Irvine, VP of Marketing at MarketMuse.Highlights:·       How to stand out in the exploding martech landscape·       Strategies for controlling the customer journey·       Designing content to deliver ROI·       Building trust and relationsihps with prospects through contentLearn more about MarketMuseConnect with guest on LinkedIn

Welcome to Not Another Marketing Podcast where I'm talking to Elizabeth Irvine the VP of Marketing for MarketMuse.com. They've recently held a large virtual event called the Content Strategy Collective and Elizbeth shares the practical aspects on how she put the event together.

The Content Strategy Collective was a large virtual event held by Marketmuse.com that involved many speakers, guests, sponsors, pre recorded and live talks, they was a lot going on.In this episode Elizabeth Irvine the VP of Marketing for MarketMuse talks about how the event came together, what software they used and also shares the pain points and successes. If you're planning to hold a virtual event then this is a must listen.Make sure you check out the MarketMuse YouTube channel for some content from the event.Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Find more podcasts at https://www.jtid.co.uk/podcasts

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Introducing my new feature, "One in a Million Mom" Dwan Perrin. Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Introducing my new feature, "One in a Million Mom" Dwan Perrin. Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

This one is for little Henry! Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

This one is for little Henry! Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful! www.elizabethirvine.com

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful! www.elizabethirvine.com

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful! Check out "my authentic self interview"http://www.chookooloonks.com/blog/2009/10/23/authentic-you-interview-series-elizabeth-irvine-and-a-very-c.html

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful! Check out "my authentic self interview"http://www.chookooloonks.com/blog/2009/10/23/authentic-you-interview-series-elizabeth-irvine-and-a-very-c.html

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Join me and relax for 15 minutes. Remember, a guided relaxation will help you begin to create a difference in your life...things like- increased energy, a sense of calm and just generally feeling more joyful!

Amy and Sheryl struggle to take their own advice about self care and conclude that it is a renewed lesson on a daily basis. Help comes from guest Elizabeth Irvine, author of "Healthy Mother, Healthy Child: Creating Balance in Everyday Life." Beth comes to "The Mojo Mom Podcast" through our new "MotherTalk" partnership. MotherTalk connects readers and writers through literary salons, blog tours, and much more.