Not Another Marketing Podcast

In this weeks Not Another Marketing Podcast, join me and the Co-Founder of Planable, Xenia Muntean as we chat about the perpetual demands of managing social media platforms. We talk about the challenges of continuous posting, staying updated with trends, and the importance of treating social media in a similar way to traditional media. We delve into client relationships, the necessity of balancing creative freedom with structured workflows and how tools like Plannable can simplify the whole process. I really enjoyed this chat. Connect with Xenia https://planable.io/ https://www.linkedin.com/in/xeniamuntean/

Join me on this weeks Not Another Marketing Podcast as Kyle Roof, co-founder of High Voltage SEO and PageOptimizer Pro shares insights on the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and its impact on SEO. Kyle talks about the importance of building trust and authority for your website, how to make your site transparent to bots, and the role of schema in SEO. With tips for both businesses and freelancers, this episode is a must-watch for anyone looking to improve their online presence! Connect with Kyle https://hvseo.co https://www.pageoptimizer.pro https://img.courses

This week on Not Another Marketing Podcast join me with Sam Sherman, co-founder of Socium Media a leading growth marketing agency based in New York. Sam delves into the intricacies of pay-per-click (PPC) advertising, discussing the balance between creativity and conversion, the impact of generative AI, the effectiveness of Canva templates, and the rising trend of ad blockers. Sam also provides insights on how marketers can adapt to changes in digital advertising and touches on the significance of strategic thinking over sheer content churn. Connect with Sam here: https://www.sociummedia.com/ https://www.linkedin.com/in/samuel-sherman/ https://www.linkedin.com/company/sociummedia/ https://www.instagram.com/sociummedia/

Join me on this weeks Not Another Marketing Podcast as Darren Horwitz, founder of the 1010 Group, dives deep into the complexities of branding for the small and medium sized business. Darren discusses the evolution of branding, the importance of clear business strategy, and shares practical advice that emphasises the significance of consistency, proper training, and knowing one's strengths and limitations. Learn about the holistic approach to branding, the triggers for a rebrand, and the critical role of company culture in brand expression. Essential viewing for anyone looking to build and manage their brand effectively. Connect with Darren https://www.tentengroup.com https://www.linkedin.com/in/darrenhorwitz/

Join me this week with Robert Brandl, CEO and Founder of ToolTester who's going toi share a ton of tips on email marketing. Discover why choosing the right email marketing tool is crucial, understand the limitations of open rates, and learn best practices for crafting engaging emails. Robert shares his expertise on how to improve deliverability, the importance of personalisation, and the impact of call-to-action buttons. Whether you're a beginner or an advanced marketer, this discussion is packed with valuable tips to enhance your email marketing strategy and achieve better results. Connect with Robert https://www.emailtooltester.com/ https://www.linkedin.com/in/robertbrandl/ https://www.youtube.com/@tooltester

This episode of Not Another Marketing Podcast features a very 'emotional' conversation with Chantal Cornelius, founder of Appletree Marketing, on developing deep emotional connections between companies and their clients. Cornelius emphasises the importance of truly understanding how customers feel rather than assuming these emotions, which leads to more authentic and effective marketing strategies. We also chat about the role of emotional marketing across different generations, the significance of actions over words in authenticity, and why many companies still fail to establish emotional connections despite having the resources. https://appletreeuk.com/take-the-test/ https://www.linkedin.com/in/chantalcornelius/

In this weeks Not Another Marketing Podcast I'm chatting with Matt Harrison, Vice President of Global Operations at NeXTSTEP Media, who sheds light on the evolving landscape of backlinks in SEO. We talk about the significance of backlinks today, contrasting outdated strategies with modern, effective approaches. Matt emphasises the importance of niche-relevant backlinks and quality content over quantity, discussing strategies like guest posting and link insertions. He also touches on the role of competition analysis and the impact of content optimisation for achieving better rankings. Connect with Matt https://www.linkedin.com/in/matt-harrison-6480536/ https://www.facebook.com/Authoritybuildersco/ https://authority.builders/

This week on Not Another Marketing Podcast I'm chatting with Mona Kinal the CMO of G2A, the world's largest global marketplace for digital entertainment. We're delving into often overlooked marketing channels and strategies. We chat about Web3 and its implications for modern marketing, emphasising out-of-the-box thinking in brand positioning and customer journey enhancement. Mona describes G2A's brand strategy, utilising brand archetypes like 'The Explorer' to differentiate and engage in the digital entertainment realm. A lot of the chat is about exploring various marketing channels beyond the conventional ones, including the effectiveness of partnerships in e-sports, education, and traditional sports sectors to broaden outreach and engagement. Connect with Mona https://www.g2a.com https://www.linkedin.com/company/g2a-com/ https://www.linkedin.com/in/mona-kinal-51255163/

In this weeks Not Another Marketing Podcast, Deirdre McLoughlin, CMO at BrandGuard, an AI-powered brand governance tool, discusses the role of creativity in digital marketing and the potential impact of AI. Deirdre highlights how contemporary design trends have led to a reduction in digital creativity, particularly the impact of standard responsive web design. We chat about the potential of Ai to enhance creativity by providing endless resources for inspiration, suggesting hints for ideation, and even automating the production of variations. However, Deirdre also warns against the reliance on unchecked AI, and the need for brand governance in ensuring the produced content remains true to its brand. Connect with Deirdre http://brandguard.ai/ https://www.linkedin.com/in/deirdremcg/

This week on Not Another Marketing Podcast we ask the question 'Do we know how Google ranks a website?'. This is a great chat with Greg Brooks, CMO and partner at SearchTides. Greg talks about how he's pretty sure how Gogle works! We dig into the complexities surrounding Google's website ranking system, providing insights into various aspects like domain authority, content quality, and technical optimisations. Greg also explains how SearchTides understands these ranking factors through extensive data analysis. There's also plenty of chat about the increasing role Ai and LLMs play in SEO and the future of content creation. Connect with Greg https://searchtides.com https://www.linkedin.com/in/gregorybbrooks/

In this weeks Not Another Marketing Podcast, Barbara Turley, CEO of The Virtual Hub, chats with me about the benefits of virtual assistants (VAs) and how they can help businesses optimise their operations. Barbara highlights the importance of optimising human capital and how a properly delegated VA can drive business growth. She also talks about the lines between VAs, freelancers and designers, emphasising the need for process development for efficient delegation. We also chat about the impact of AI, guidelines for hiring VAs and the importance of integrating VAs into the company culture. Connect with Barbara https://www.linkedin.com/in/barbara-turley/ https://www.thevirtualhub.com https://www.youtube.com/c/TheVirtualHubLtd

In this weeks Not Another Marketing Podcast, Michelle Bassett, a data scientist with a marketing background, chats about the evolving face of marketing. Michelle shares her perspective on the need for marketers to be adaptable and patient, especially in the face of changes brought on by advancements in AI and Data Science. We also touch on the need for marketers to understand overall business operations for effective strategy implementation, advice to young marketers about gaining practical experience, and views on the fragmentation in marketing. Ai prompt engineering also gets a mention with its looming significance in the marketing space.

This week on Not Another Marketing Podcast I'm chatting with Scott Cohen, VP of Strategy and Marketing at Inbox Army. We're talking email marketing strategies, effective practices for avoiding spam boxes, and the recent email delivery rule changes from Google. Scott talks about the importance of domain reputation and authentications like SPF, DMARC and DKIM for successful email delivery. He also touches on regulations such as GDPR and CASL that emphasize data protection and privacy. There's also unsubscribe and reputation plus a lot more. Connect with Scott: https://inboxarmy.com/ https://www.linkedin.com/in/scottcohen13/ View this episode on YouTube: https://youtu.be/QaF9Btj3uzU

This is a fascinating chat with Amanda Thornberg, president of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau). We're delving into the world of Out-of-Home (OOH) advertising. Amanda explains the power and potential of this often-overlooked medium. Discussing everything from billboards to sophisticated 3D displays, Amanda provides insights into how OOH integrates with other advertising forms, the strengths of OOH in targeting and analysing audience data, and the challenges of measuring campaign success. Even more interesting, she reveals surprising facts about Gen Z's trust in traditional media like OOH over purely digital advertising. A must-watch for marketers! http://www.commb.ca/ https://www.linkedin.com/in/amanda-dorenberg/ https://www.instagram.com/amandadorenberg/ https://twitter.com/AmandaDorenberg

In this episode of Not Another Marketing Podcast, I chat with Danny Maloney, the CEO and co-founder of Tailwind. We discuss the impact of artificial intelligence (AI) on the marketing industry and how it can be harnessed to improve results. We also debate whether AI will replace marketing jobs in the future or make them more efficient and strategic. Danny highlights the role of AI in creating quality, compelling content and improving ad targeting. However, he also cautions about issues relating to data accessibility, privacy concerns, misinformation, and the misuse of AI in scams. 00:49 - AI's Role in Content Creation 01:14 - AI and Marketing Jobs 01:49 - AI's Current Usage and Future Prospects 02:44 - AI and Content Spam 05:56 - AI and Google's Perception 07:49 - AI and Return on Investment 12:57 - AI and Reporting 17:30 - AI and Efficiency

Welcome to another episode of Not Another Marketing Podcast and this week we have a fascinating chat lined up for you as we're diving into the world of buyer personas. Joining me is the President of the Buyer Persona Institute, Jim Kraus. With years of expertise in the field, Jim is here to guide us through the nuances of understanding, creating, and utilising buyer personas to enhance your marketing efforts. What are personas? How do we start building them and can ChatGPT can help? We also talk a lot about behavioural personas and if demographic personas are dead. Connect with Jim Website http://www.buyerpersona.com/ LinkedIn https://www.linkedin.com/in/jimkraus/

Join me for a fascinating conversation with Kate DiLeo, a renowned brand architect, #1 international bestselling author, and the visionary behind The Brand Trifecta. Delve into the world of branding as we discuss the importance of genuine conversations with clients, contrasting it with mere one-sided communication. We talk about branding, cringeworthy conversations, how Kate looks at content marketing in general and how to measure the results of your conversations. Connect with Kate Website https://katedileo.com LinkedIn https://www.linkedin.com/in/katedileo/

This week I'm chatting with Tim Butler a marketing professional with more than two decades of experience in sales, marketing, and consulting. He's also the founder and CEO of marketing consultancy firm Innovation Visual. Tim shares his thoughts on ChatGPT and Ai in general, how his team are using it, how he see's Ai helping with customer communications and are we all going to lose our jobs!

Welcome to Not Another Marketing Podcast where I'm talking to Joe Zappa the Founder and CEO of Sharp Pen Media who produce premium content for public companies, high-growth startups etc. This week where talking high quality content and how to do it!

We keep getting told quality is king or make sure your content is high quality but what does this really mean.This week we're talking content with Joe Zappa the Founder and CEO of Sharp Pen Media who produce premium content for public companies, high-growth startups and agencies.Joe helps us understand what high quality content really means, its not just about the length and we talk a fair bit about targeting and storytelling. This is a great chat.Don't forget to connect with Joe on LinkedIn or the Sharp Pen Media website.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

If you listen to the Ai guru's on LinkedIn then all our jobs are going to go very soon because of Ai, ChatGPT and everything else Ai. Its almost like a cult!So this week Ai is going to be put into perspective by Damon Burton the founder of SEO National who has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed. Damon knows his stuff.We talk Ai content creation, ideation and if Google are ready for the massive influx of Ai generated content.You can find Damon on his website, Twitter, LinkedIn, Facebook, Instagram and YouTube and don't forget to checkout his free SEO book.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to Damon Burton, founder of SEO National who help big and small clients make more from their content. This week we're talking about if Ai is going to take your content marketing job.

Welcome to Not Another Marketing Podcast where I'm talking to Tom Schwab the founder and Chief Evangelist Officer at Interview Valet a podcast guest agency. This week we're talking about if podcast guesting is worth it with a podcast guest!

So you wanna be a podcast guest but is it worth it? Does guesting really work and how should you prepare to be on a podcast.This is  a great chat with Tom Schwab the founder and Chief Evangelist Officer of podcast guest agency Interview Valet.We talk about why being a guest can help your brand or business, what gear you need and a bit of podcast guest etiquette.You can find Tom on LinkedIn or the Interview Valet website plus check out his book, Podcast Guest Profits on Amazon.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to Monica Badiu an email marketing Conversion Copywriter & Copy Coach so this week we're talking email copywriting.

How long do you spend writing the copy for your email campaigns? Be honest! Do you do much research into what your customers want?This weeks chat is a cracker and you'll learn a huge amount, I did. I'm talking to Monica Badiu a Conversion Copywriter & Copy Coach who has more than 25,000 hours of hands-on marketing experience, the biggest course creators in the world hire her to optimize their email marketing efforts.We talk copy strategies, call to action buttons, customer research and how do we get a sale to not sound like a spammy sale.You can find Monica on LinkedIn, YouTube and her website.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to Robert Patin, founder of Creative Agency Success and a two-time international best-selling author. This week we're talking about finding the perfect customer for your marketing agency.

For agencies and freelancers having the wrong clients can be a sap of your energy, stop you performing for other clients and generally make you feel miserable.This week we're trying to find the perfect client with Robert Patin the Founder of Creative Agency Success and a two-time international best-selling author of The Agency Blueprint & The Practical Agency.We talk about who the perfect client is, how we should pitch for work differently and there's a great chat about setting client expectations.You can find Robert on LinkedIn and the Create Agency Success website.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to Kalim Kalla the Brand Manager for Patrol Grooming. This week were talking about influencer marketing.

Is influencer marketing still working? Can it still help your band by getting a bunch of Instagram and TikTok folk on your side?Great influencer chat this week with Kalim Kalla the Brand Manager for Patrol Grooming. Kalim explains how he works with influencers, we talk about the differences between influencers and micro-influencers and how Patrol Grooming prioritise user generated content.You can find Kalim on LinkedIn and don't forget to check out the Patrol Grooming website.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to Kyle Roof the founder of SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. This week we're talking on-page SEO.

The words on the page of your website and the structure of our content is really important to our SEO efforts and a lot of us just write what comes into our heads, we don't spend time working out if we're writing the right content.This week I'm joined by Kyle Roof the founder of SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro who gives us a bit of a masterclass on the basics of on-page SEO.Where are the most important places to slot in a keyword? Is on-page more important than technical SEO? How can Ai help us with our content?All these questions answered.You can find Kyle on his website, at the High Voltage SEO website and also at PageOptimizer Pro. Don't forget to connect on LinkedIn.

Welcome to Not Another Marketing Podcast where I'm talking to Matt Banker the Founder & Visionary of Banker Creative who takes a “words-first” approach to web design and marketing, so this week we're talking about the words of your website.

We spend so much time thinking and fussing over the look and feel of our websites but be honest, do you spend as much time on the words?This week I'm joined by Matt Banker the Founder & Visionary of Banker Creative who take a “words-first” approach to web design so we talk about what this means, if we spend too much time on the cosmetics and Matt gives his thoughts on writing copy using generative Ai.You can find Matt on LinkedIn and the Banker Creative website.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to Jenny Woldt, President and CEO of Splash Box Marketing, a creative marketing and 508 ADA compliance agency so this week we're talking website accessibility.

Website accessibility is important and if we're honest we don't spend much time trying to make our websites easy to use for everyone. Even when we redesign a website we hardly talk about accessibility.So in this episode I'm talking to Jenny Woldt, President and CEO of Splash Box Marketing who specialise in ADA compliance and help government agencies and the private sector do much better on accessibility.We talk about what accessibility really is, how colour contrast is important and if website sliders, carousels and animations are accessible.You can find Jenny on Linkedin and the Splash Box website.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to JJ Reynolds the founder of Media Authentic who specialise is measuring our marketing efforts. This week we're talking Google Tag Manager.

Google Tag Manager is one of those tools that we try and avoid. Its a little bit technical and a can confuse anyone so this week we're having a tag manager chat with JJ Reynolds.JJ is the founder of Media Authentic who specialise is measuring our marketing efforts and they spend all day in tag manager so we talk what is it, what it can track and how to think about setting some sort of strategy.You can find JJ on Linkedin, the MediaAuthentic website and the Better Than Data website where you'll find a heap of tutorials.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to Chris Donald, CEO and Managing Partner of InboxArmy who specialise in email marketing and automation. This week we're having a masterclass in email marketing segmentation.

Segmentation of your email audience is one of the most powerful targeting tool we have. Sending the right email to the right person at the right time can lead to better sales and leads.This we're having an segmentation masterclass from Chris Donald, CEO and Managing Partner of InboxArmy who specialise in email marketing and automation.Chris talks about how important segmentation is and offers us a few tips on how to improve delivery, opens and clicks. Chris also explains how looking deeply at your unsubscribe segment is essential.You can find Chris on the InboxArmy website and LinkedIn. Chris has an email marketing foundation checklist available on his website so grab your copy now.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to Tory Gray the Founder of The Gray Dot Company, a highly experienced digital marketing consultant and has more than 15 years of experience in SEO. This week we talk about generative Ai and SEO.

Generative Ai, ChatGPT can write content for us and write lots of it very quickly. Are we going to see a total binfire of spam or will Ai help us write better targeted content.To answer these questions and chat lots about Ai in the SEO world is Tory Gray the Founder of The Gray Dot Company, a highly experienced digital marketing consultant and has more than 15 years of experience in SEO.We talk ChatGPT, Google vs Bing in the Ai search stakes and how generative Ai can help us do SEO better.You can find Tory on the Gray Dot Company website and LinkedIn.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to Evan Kramer the CEO of Motion Point who specialise in translation and localisation. This week we're talking website translation and transcreation.

When you move into different markets and need your website translating things can start to get complicated and to be honest you need to be talking to someone who knows what their doing.This week we're talking website translation with Evan Kramer the CEO of Motion Point who specialise in translation and localisation. Is translating your website word for word good enough? What is transcreation? What about SEO and the technicals?All these questions answered. I learnt a lot this week.You can find Evan on LinkedIn and Twitter, find Motion Point on their website and Facebook.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Welcome to Not Another Marketing Podcast where I'm talking to Peter Murphy Lewis who says he's not a thought leader but I think he is really! Pete is VP of Marketing at a healthcare company, a keynote speaker and through his own company has coached the business lives of over 200 CEOs with his Fractional CMO services. This week we're talking how to be a thought leader.

A lot of thought leadership is not very thoughtful is it? Just spend five minutes on LinkedIn.What does it take to become a thought leader and should you bother? Can it help your business?Lots of thoughts on this from Peter Murphy Lewis who I think is a bit of a thought leader. Pete has his own TV show in Chile, hosts a podcast called LTC Heroes and has coached the business lives of over 200 CEOs with his Fractional CMO services so he has lots of thoughts on thought leadership.You can find Pete on his Strategic Pete website, LinkedIn and don't forget to give the podcast a listen.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts