Podcasts about ai marketing

Send us a textIn this episode of Imperfect Marketing, I sit down with Melih Oztalay, a veteran marketer and CEO of a 38-year-old digital agency based in Michigan. With roots going back to the earliest days of the internet, Melih brings a seasoned perspective on how marketing has evolved—and where it's headed next.We dive deep into the realities of marketing in the AI age, practical steps small businesses can take to improve their visibility, and why emotional resistance to change can be the biggest barrier to progress.The 4 A's of Change FrameworkMelih shares his powerful 4 A's framework, developed after witnessing how clients struggled to adapt to SEO changes:Anticipate Change: Understand it's coming.Accept Change: Let go of emotional resistance.Adapt to Change: Adjust your strategies and tools.Adopt the Change: Implement and move forward.This mindset shift is essential for staying competitive in a constantly evolving digital world.The Impact of AI on MarketingHow AI-powered search results may now be 4x more valuable than traditional Google searchesReal-world examples of using ChatGPT and Perplexity to boost productivity—from building Mac backups to creating towel product imagesWhy schema markup is now more crucial than ever for both traditional SEO and AI sourcingTips on using AI to generate Q&A schema from your podcast transcripts and blog contentCommon Marketing Mistakes and How to Avoid ThemWhy skipping the marketing foundation sabotages salesThe dangers of keyword stuffing and outdated SEO tactics (like white text on white backgrounds!)Why every page on your website needs to have a clear focus and intentThe importance of not being afraid to use AI tools—even if you're just getting startedActionable AI and SEO Tips for Small BusinessesUse ChatGPT to generate schema markup from blog URLsAsk AI why your business isn't showing up in AI search results—and follow the suggestions to improveBuild “notability” by publishing press releases, getting quoted in industry publications, and appearing in directories like WikipediaLet AI help interpret your analytics and recommend next steps for improvementKey Takeaways for MarketersMarketing is a starting point, not an end point—your job is never truly doneUse AI to learn, test, and optimize, not to replace thinkingDon't ignore change—lean into it with the right mindset and toolsWhether you're a marketer trying to navigate AI disruption, or a small business owner seeking practical ways to improve your online presence, this episode offers a wealth of ideas and a grounded approach to digital transformation.Connect with Melih OztalayLinkedIn: https://www.linkedin.com/in/melihoztalay/Website: https://smartfindsmarketing.com/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Antoine Devolz is an AI Marketing & Brand Growth Strategist, Luxury Real Estate Innovator, and author of Future Proof Agent: Real Estate Alchemy in the Age of AI. With nearly two decades of global experience in markets like Hong Kong and Switzerland, Antoine helps real estate professionals and businesses transform complexity into consistent growth through data-driven, AI-powered strategies. Fluent in French, English, and Czech, Antoine is dedicated to elevating brands and future-proofing real estate careers in a rapidly evolving, tech-driven world.In our podcast, Antoine Devolz breaks down what it truly takes to win in sales today, sharing his expert insights on leveraging AI as a real estate agent to stand out and deliver superior client experiences. We explore the essential skills agents need to master to not just survive but thrive in an increasingly tech-based world, from adopting cutting-edge tools to building trust and communicating value with clarity.You Can Find Antoine @:Website:https://devolz.com/Instagram: https://www.instagram.com/a_devolz/Linkedin: https://www.linkedin.com/in/adevolz/?originalSubdomain=hkYoutube: https://www.youtube.com/@adevolz

If you're not automating your marketing yet, you're already behind. In this video, I break down how AI-powered workflows can take over repetitive marketing tasks, qualify leads faster, and keep your follow-ups sharp. I share how I repurpose and scale content efficiently, manage marketing teams with less friction, and what the future of marketing automation means for staying ahead in business. TIMESTAMPS (00:00) Automating Marketing Workflows (02:56) Lead Qualification and Follow-Up Strategies (05:57) Content Creation and Repurposing Techniques (08:58) Future of Marketing Automation and Insights How to Connect: IG: / ericosiu X: / ericosiu

Boost productivity and visibility with AI tools tailored for local SEO, marketing, and automation. The future of marketing is AI-powered, make sure you're business doesn't get left behind. In this episode of SEO Tactics, we unpack a lineup of powerful AI tools designed to elevate your business. From automated review management to AI-powered ad optimization, learn how these platforms can save you time, improve customer engagement, and help you dominate local search. Whether you're a small business or a marketing agency, this episode delivers actionable insights and recommendations from hands-on experience with tools like BirdEye, MailChimp, BrightLocal, Jasper, and more. What You'll Learn  How AI tools can streamline local SEO, review responses, email marketing, and content creation The pros, cons, and real-world use cases of platforms like BirdEye, Podium, Jasper, ChatFuel, BrightLocal, and more Insider tips on using AI-driven chatbots, voice search optimization, and ad automation to boost customer conversion Get a free SEO audit at LocalSEOTactics.com and reach out to chat about the best-fit tools for your goals.    

In this episode of AI Marketing for Remodelers and Builders, Spencer and Kai dive into the fast-changing world of AI-powered search and why showing up in these results is becoming critical for remodelers, builders, and home service pros. They break down how tools like Google's AI Mode, ChatGPT, and Perplexity are reshaping the way people find contractors, the rise of AI overviews and their impact on organic traffic, and real-world demos showing how AI search recommends local businesses. You'll also hear why content marketing, brand trust, and transparency matter more than ever, and get practical tips and free tools to check your visibility in AI search results.

My guest this week is Brian Kotlyar, Head of Marketing & Growth at Hightouch, the leading composable CDP that helps companies activate their data warehouses to drive personalized marketing and business operations. With 20-plus years of experience at Intercom, Sprinklr, and New Relic, Brian knows how to cut through the martech noise and build teams that turn data into real growth. 

The future of search is through AI, and you're gonna want to know how to show up first.In this episode of Community Kristina is joined by marketing expert, business growth coach and fractional CMO Kelsey Reidl, who is breaking down how to get your business ranking on AI tools like ChatGPT.In this episode we'll cover:Kelsey's journey from holistic nutritionist to marketing strategist.How tools like ChatGPT, Claude, and Perplexity are changing the way people find and choose businesses online.How AI search is impacting everything from podcast visibility to online purchases, What keywords you should be using to stay competitive.And how to structure your website, social platforms, and Google My Business profile to keep showing up as the expert in your niche.This episode is for anyone looking to fully leverage their marketing efforts and attract clients overnight!Connect with Kelsey:WebsitePodcastInstagramMentioned in the Episode:Kristina on the Visionary Life Podcast with KelseyPodcastherSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

If you're still optimizing for traditional SEO, this one might sting. But if you're ready to win the AI search wars, welcome to your new bible.Michael Walrath (CEO of Yext) is not sugarcoating our new AI-dominated environment that has transformed the market. He breaks down exactly how search is being torn apart by AI, why local SEO is being rewritten in real-time, and what it actually means to structure your content for machines — not humans. Stephanie and Mike go head-to-head on search nostalgia (Google geeks, look away) and unpack the playbook for brand visibility in a world that's splintering fast.Watch the full episode now and tell your SEO team: it's time to evolve or get left behind.Key Moments: 00:00: Why Google Traffic Is Down and What It Means for Marketers07:07: Yext's Origin Story: From Call Routing to Search Visibility12:39: Navigating the New Era of Search15:59: The Importance of Structured Data26:02: Challenges in Managing Reputation Across Multiple Locations27:53: Disruption in the B2B Software Market33:58 Big Bets and Innovations at Yext40:14 Fun and Insightful Lightening Round Questions Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode of Ignite, Cardinal's CGO Lauren Leone sits down with VP of Owned & Earned Media Rob Sauter to help healthcare marketers understand and adapt to the rapidly changing world of search and SEO driven by AI and new Google features. You'll learn why traditional SEO tactics aren't enough anymore, how AI is changing what it means to “rank,” and what practical steps you can take to improve your visibility and reputation in this new landscape. By listening, you'll gain actionable strategies to measure your presence in AI search, address perception gaps, and create content that truly differentiates your organization—so you can continue to win patient trust and business in a complex, evolving environment. RELATED RESOURCES Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

In this episode of Zee Marketing Podcast, Jacob Birn, founder of Addictive Research, explains how his new platform helps brands gain deep insights into their target markets by engaging real people to provide their feedback on ads and products. Participants enter raffles and other contests in exchange for their opinions, allowing businesses to collect meaningful data on consumer preferences and behavior, and make smarter marketing and product decisions. Watch on YouTube: https://youtu.be/-sh3xChnDa8  Connect with Jacob Birn: https://www.linkedin.com/in/jacob-birn/  Learn more: https://addictiveresearch.com/   

AI is no longer a "nice-to-have," it's a must for remodelers and builders who want to stay competitive. In this episode of AI Marketing for Remodelers & Builders, we're breaking down why AI adoption isn't a choice anymore and how you can start using it in your business today. Here's what we cover: How fast AI tools have evolved in just 3 years The dramatic shifts in the marketing landscape because of AI How Builder Funnel has adapted along the way Our journey: where we started, where we are now, and where we're headed Actionable steps for remodelers & builders to start with AI today If you're ready to understand how AI is reshaping marketing and how to keep up, this episode is for you. Resources & Links Mentioned in This Episode: Learn more at: https://www.builderfunnel.com/ Follow Kai On LinkedIn: www.linkedin.com/in/kai-biami-11849a171

We've touched on our personal experiences with AI at our agency in this podcast as well as with other guests, but it's been a while since we've had a dedicated episode on the topic.Emily Thompson from CoSchedule joins us to go over their survey report on The State of AI in Marketing.We go over the various finding in this report and weigh in on each finding. Things like:Whether marketers feel that AI gives them a competitive advantageHow other marketers are reporting using AIHow many marketers and agencies are reporting more success and better performance with AIHow much more marketers and agencies expect to use and invest in AI in 2025 and beyond----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

How Can AI Help My Small Business Marketing?

Leaving the structure of a corporate job sounds freeing—until you're alone, trying to explain what you do in a sea of people doing the same thing. Suddenly, you're not just the expert—you're the brand, the marketer, the salesperson, all at once. The work might be solid, but getting noticed and landing clients starts to feel like a full-time hustle of its own. And the unpredictability—of income, of leads, of what comes next—can hit harder than expected when you're used to knowing where your next paycheck is coming from. John Lawlor, AI Marketing Advisor and founder of Fractional Planet, helps fractional executives grow their businesses using smart, practical tools. With a diverse background from photography to tech, he now coaches professionals through career shifts and business growth. Today, he shares how AI tools like ChatGPT and Notebook LM can simplify workflows, boost visibility, and support client outreach. He introduces his “visibility flywheel” strategy to help independents stay top-of-mind and build consistent traction. His focus: making solo work smoother, smarter, and more scalable. Stay tuned! Quotes: “AI is either going to make things worse for you or better for you, and that is really up to you—especially if you don't put the human in the loop.” “You can't have an AI book in an hour that's of any quality. It still takes time to do things.” “If you talk about something different every single day, people don't know where to place you. But if you talk essentially about the same thing and find different angles to it, that's important.” Resources: Fractional Planet Follow John Lawlor on Facebook Connect with John Lawlor on LinkedIn

In-person meetings will always be the gold standard for building relationships. But in B2B, you can't always sit across the table right away. That's why B2B Personalized Video Marketing is such a powerful tool—it lets people see you, hear you, and understand your perspective before the first handshake.At World Innovators, we've seen this work firsthand. When I send an email with a short, personal video, people who have never met me before click because they want to see what I have to say. That video starts a conversation—viewers hear my tone, see my face, and begin to understand that I'm here to help them succeed.In this episode, I'll cover:What makes a B2B video truly personalized.Why videos in email campaigns increase engagement.How to make sure the right people see your video.Simple ways to use AI tools like ChatGPT to plan and repurpose content.If you have a video you're proud of but aren't sure how to get it in front of your ideal audience, let's make sure the right people are clicking, watching, and starting the conversation with you.Thank you for listening, please comment below and let me know what you are doing with your B2B Personalized Video Marketing.

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Michael Stevenson, SEO and CRM specialist, about how AI is reshaping SEO and digital marketing in healthcare. You'll learn why focusing on quality content, building your reputation through PR, and integrating your marketing systems are more important than ever. The episode offers practical advice on how to adapt your strategies, specialize your offerings, and future-proof your skills to drive real patient growth in an evolving digital landscape. RELATED RESOURCES Connect with Michael - https://www.linkedin.com/in/mjbstevenson/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

Your host, Catherine Cantey, talks with Chief Marketing Officer of Profitibull, Eric Stopper.In this episode, we dive into innovative strategies for converting LinkedIn event attendees into meaningful connections using voicemail drops and automated follow-ups. Hear about real-world metrics, effective outreach tactics, and how AI-powered tools are transforming sales conversations for small businesses and entrepreneurs. Plus, a fascinating look at blending marketing automation with personal stories of growth and resilience.We talk about:-AI-Functional Medicine-MeditationTo learn more about Eric's work, visit Profitibull.Com.If you'd like to be a guest on The Business Vitality® podcast, click HERE.For more information, visit CatherineCantey.com.

Can we have a real talk about AI agents?A new Gartner study showed that more than 95% of companies pushing AI agents..... aren't. Vendors, startups, Saas companies pivoting and savvy marketers are shoving Agents down our throats like hot food in a buffet line. But guess what? Most of it is shin marketing. Or lies. Want to know the real landscape around AI agents, minus the B.S.? Good. Then join us as we cut through the fluff. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI Agent Hype Versus RealityGartner Study Exposes Agent WashingDefining True AI Agents vs WorkflowsPrevalence of Fake AI Agents Market$4 Billion AI Agent Investment RisksMajor Tech Companies' AI Agent StrategiesAgentic AI Adoption Failure RatesNarrow vs General AI Agent Use CasesSpotting Fake Agents in Enterprise SoftwareThe Importance of AI Literacy for AgentsTimestamps:00:00 "AI Insights for Business Leaders"05:51 Future AI Agents: Definition and Potential06:58 "AI Workflow vs. True Agent"11:34 "Agent Tech's Uncertain Future"14:53 AI Dominates Decision-Making by 202818:15 "Beware AI Agents Hype"24:18 The Chaos of Undefined AI Agents25:31 "Agentic AI FOMO in Business"31:16 AI Training Essential for Teams32:12 Debunking AI Agent MythsKeywords:AI agent, AI agents, agentic AI, agentic AI marketing, AI workflow, pre built automation, chatbot, automation tools, robotics process automation, computer vision, large language model, agent washing, Gartner study, generative AI, AI-powered workflow, agent capabilities, virtual browser, virtual desktop, command line tool, Terminal, AI powered marketing automation, Microsoft Copilot Studio, Google agent space, OpenAI agent mode, Anthropic Claude, Meta superintelligence lab, Salesforce agent force, agentic model, O3, Gemini 2.5 Pro, startup AI agents, narrow AI agent, general AI agent, autonomous agentic AI, enterprise software, investment scam, business decision makers, C-suite, AI strategy, technical reality vs marketing hype, technology adoption failure, FOMO AI investment, AI literacy, AI-powered business processes, scalable AI solutions, narrow task-specific agent, Aqua hire, agent definition, advanced reasoning, planning capabilities, memory systems, adaptive AI, context awareness, workflow automation, business productivity AI, agent integration, AI investment trends, enterprise AI adoptionSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Want Kieran's AI Marketing Playbook for 2025? Get it here: https://clickhubspot.com/wcf Ep. 349 By 2027, will 95% of all B2B buyer journeys start on an LLM? Kipp and Kieran dive into the essential AI-powered marketing playbook for building a modern marketing plan from scratch in today's rapidly changing landscape. Learn more on how to win in AI search and boost your share of voice, why mastering short-form content is the new superpower for marketers, and how intent data and micro-audience campaigns can drive greater results than ever before. Mentions ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Canva https://www.canva.com/ XFunnel https://www.xfunnel.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers explore one of the most transformative shifts in digital marketing: the arrival of ChatGPT Agent and the rise of agent-based AI. No longer just about generating content, AI is now taking action on our behalf, logging into websites, filling out forms, analysing data, creating content, and even posting to platforms like LinkedIn. It's here now, and it's changing how marketing teams work from the ground up. Daniel shares his firsthand experiments with ChatGPT Agent, from connecting it to Canva to create and publish carousel posts, to testing its ability to analyse his entire LinkedIn history and recommend strategies for future content. While the possibilities are jaw-dropping, the hosts also explore the risks, security concerns, talent pipeline challenges, and the long-term implications for marketing roles. In this episode, you'll learn: What agent-based AI really is and why it's different from traditional AI chat tools How ChatGPT Agent combines deep research, web browsing, and autonomous task execution Real-world test cases, from generating content to posting directly on LinkedIn Why prompt quality and structure are more important than ever The security and compliance risks of connecting agents to business systems How agent-driven automation could replace many junior marketing tasks Why agility and learning culture are now critical for businesses to survive disruption The ethical and strategic questions marketers need to face around job design and human oversight The discussion goes beyond technology to look at the human side of digital marketing. Daniel and Ciaran debate the future of junior roles, how companies can avoid gutting their talent pipelines, and why brands that lean into humanity, creativity, and trust may stand out in an AI-driven landscape. Key Takeaways: ChatGPT Agent is a genuine step change, going from AI that suggests, to AI that does. Marketing teams can gain huge efficiency, but must double-check outputs and guard against overreliance. Security is now a critical concern, as agents gain access to business-critical systems. Junior marketing roles are at risk, companies must balance efficiency with long-term talent growth. Building an agile learning culture is the best defence against AI disruption.

A marketing automation startup called Conversation has a founding story that sounds like it could have been an episode of the HBO show “Silicon Valley.” Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with Nuri Cankaya, VP of Commercial and AI Marketing at Intel and author of AI in Marketing, to break down how artificial intelligence is reshaping marketing, productivity, and the very fabric of modern business.With over two decades in the AI space—including 17 years at Microsoft—Nuri shares how today's marketers, business owners, and professionals can leverage AI to work smarter, serve customers better, and prepare for a future driven by agentic AI and beyond.Through practical examples and bold predictions, he offers a roadmap for how to ride the AI wave—ethically, securely, and strategically.We Explore:The Role of AI in Modern MarketingWhy AI isn't new—and why ChatGPT is just a moment, not the movementHow AI streamlines campaign creation, personalization, and data-driven decision makingExamples of multimodal AI tools changing how marketers ideate, design, and launch fasterThe Co-Creation Principle: AI Then EyesWhy human oversight is critical for AI-generated contentHow to treat AI like an “intern with unlimited hours”—great at speed, but still needs supervisionWhy prompt engineering and context are the secret ingredients to meaningful outputsEnterprise-Ready AI: Security, Customization & ScaleWays big organizations are building private AI instances with brand-specific trainingThe importance of developing generative AI usage guidelines for teamsHow hybrid models can provide power without compromising IP or data securityThe Rise of Agentic AI, AGI & Ethical BoundariesWhat agentic AI and AGI (Artificial General Intelligence) really mean—and why they're closer than we thinkThree major ethical risks to watch: plagiarism/IP, black-box decision-making, and corporate responsibilityWhy traceability and transparency in AI outputs matter more than ever before

Brett Malinowski from Whop joins Brian to break down what it takes to build a creator army in today's attention economy. They dive into Brett's viral content strategies from thumbnails & titles to AI advertisements. Brett discusses how Whop is reshaping digital commerce and why the business model might actually trump content. From sourcing creators to leveraging content rewards, this episode is packed with insights on the future of marketing and creator-led growth.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Full Name: Sam Trimble Email: sam.trimble@fnf.com Phone Number: +19152697634 Sam helps companies grow. As Vice President of Strategic Growth and Development with Fidelity National Financial, Sam has worked with hundreds of title companies, law firms, and lenders and thousands of real estate agents across the United States, helping them navigate the constantly shifting sectors of marketing, sales, and technology. One size does not fit all, and Sam brings simple, executable, and attainable steps that can help any real estate industry-related business grow its client base and create raving fans of its current customers, regardless of market conditions. Connect with David LINKS: www.davidhill.ai  SOCIALS: Facebook:  https://www.facebook.com/davidihill/ LinkedIn:  https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach  TicTok: www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill  X: https://twitter.com/davidihill   RING LEADER AI DEMO CALL: 774-214-2076   

Join us on Make Winning Mandatory as we sit down with Madalina Iordache (Mad-ah-LEE-nah Yor-DAH-kay -- rhymes with Okay) is the founder and CEO of Bright Pink Agency, an award-winning marketing agency specializing in designing and building enterprise-level websites for national and international franchise brands. With over a decade of experience in franchise marketing, she's a Certified Franchise Executive, an engaged member of the International Franchise Association, and an active force in the franchise community – serving on multiple boards, speaking at conferences, and mentoring future franchise leaders at the Titus Center for Franchising at Palm Beach Atlantic University.SummaryIn this engaging conversation, Tyler Wynn and Madalina Iordache explore the journey of entrepreneurship, the evolution of marketing, and the importance of authentic branding. Madalina shares her personal experiences transitioning from employee to business owner, the lessons learned along the way, and how marketing has changed over the years. They discuss consumer values in the digital age, the significance of storytelling, and the role of social media in building a brand. The conversation also touches on overcoming public speaking fears, the value of email marketing, and the importance of networking for business growth. Madalina emphasizes the need for continuous improvement and offers practical advice for entrepreneurs looking to succeed in a competitive landscape.TakeawaysMadalina's journey into entrepreneurship began with a pivotal moment at her first job.Learning what not to do is as valuable as learning what to do.The marketing landscape has evolved significantly over the past 17 years.Consumers value speed, convenience, and relevance in today's digital age.Authentic brand messaging is crucial for cutting through the noise.AI is changing how businesses need to approach marketing and consumer engagement.Social media presence is essential, but businesses should prioritize their website as their main platform.Understanding your audience's needs is key to effective marketing.Execution of marketing strategies requires continuous monitoring and adaptation.Networking and building relationships are vital for business growth.Chapters00:00 The Journey to Entrepreneurship02:14 Navigating the Transition from Employee to Business Owner05:07 The Evolution of Marketing Over 17 Years08:01 Understanding Consumer Values in Marketing10:55 Crafting Authentic Brand Messages13:55 The Role of AI in Modern Marketing16:45 Social Media vs. Website: Where to Focus Efforts19:47 Listening to Customers: The Key to Effective Marketing22:50 Executing Marketing Strategies Effectively25:57 Low-Hanging Fruit for Small Business Marketing35:35 Identifying Blind Spots in Marketing Strategies38:09 The Role of Paid Advertising in Modern Marketing39:58 The Future of SEO and Content Marketing41:34 The Power of Storytelling in Branding44:44 Overcoming the Fear of Public Exposure48:42 The Resurgence of Email Marketing53:01 Continuous Improvement and Learning in Business57:18 Leveraging Customer Reviews and AI for Recommendations58:32 Advice for New Business Owners59:35 Building a Network of Support and Expertise

Discover how artificial intelligence is transforming digital marketing for small businesses, enabling them to access enterprise-level targeting and optimization tools without massive budgets. To learn more, visit: https://leapengine.co LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Jessica Russo Suss, Senior Advisor of Customer Lifecycle Marketing at Cigna Healthcare, to explore B2B and B2C healthcare marketing strategies, highlighting the importance of research, empathy, and collaboration across teams. You'll gain valuable insights into how AI is changing audience engagement, why information overload can backfire, and how building trust and understanding your audience's real needs are key to effective campaigns. Listen in to learn practical ways to move beyond traditional tactics and create marketing that truly resonates with both employers and consumers in the healthcare space. RELATED RESOURCES Connect with Jessica- https://www.linkedin.com/in/jessicarussosuss/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

Send us a textWondering whether you need to disclose when AI helped you write a blog, email, or proposal? You're not alone—and this episode is your permission slip to stop second-guessing.In this solo milestone episode, I (Kendra Corman) explore one of the most common questions I get from clients and students: “Do I have to cite AI if I used it to write something?”As someone who's been ghostwriting for decades and now leans on AI to streamline my work (without letting it take over), I break down when to cite, when not to, and why the intent behind your prompt matters more than the tool itself.We cover:

In this episode of The Visibility Impact Show, we dive into what it really means to use AI as a creative collaborator instead of a content shortcut. Guest Lynn Colepaugh, founder of Cyber PR Army, shares how she combines brand strategy, music industry grit, and playful innovation to help entrepreneurs show up with more authenticity.We explore:How Lynn's visibility exploded once she started using AI to express more of herselfThe systems she uses to personalize messaging and proposals with AIWhy giving your AI a name might just change your relationship with itHow AI can mirror your patterns, strengths, and communication style... flaws and allThe surprising dinner-time hack that might make you fall in love with ChatGPTWhether you're skeptical or obsessed with AI, this conversation will open up new ways to stay human in your content, brand, and leadership.

In this episode of The Visibility Impact Show, we dive into what it really means to use AI as a creative collaborator instead of a content shortcut. Guest Lynn Colepaugh, founder of Cyber PR Army, shares how she combines brand strategy, music industry grit, and playful innovation to help entrepreneurs show up with more authenticity.We explore:How Lynn's visibility exploded once she started using AI to express more of herselfThe systems she uses to personalize messaging and proposals with AIWhy giving your AI a name might just change your relationship with itHow AI can mirror your patterns, strengths, and communication style... flaws and allThe surprising dinner-time hack that might make you fall in love with ChatGPTWhether you're skeptical or obsessed with AI, this conversation will open up new ways to stay human in your content, brand, and leadership.

Curious if AI can really take over your marketing or worried it might turn your brand into a robot? You are definitely not alone. With all the hype, it is tough to know what to trust and what to ignore.In this video, I will walk you through what works with AI, what is just hype, and what can actually hurt your brand if you do not approach it carefully. We will talk about how to keep your marketing authentic, protect your brand voice, and use AI as a partner rather than a replacement.

Thanks for joining us! Please subscribe to our channel! Want more?Join  50,000 other smart execs getting 1 free daily marketing tip from Max here: https://bit.ly/463NoABLearn more about Max here: https://bit.ly/44pTVEGLearn more about Logan here: http://bit.ly/3TzRPf5Learn more about Max's Team here: https://bit.ly/4kyNQuqLearn more about Logan's agency here: https://bit.ly/3GDbhogHave questions or topics? DM Max on twitter https://bit.ly/44rWTZm

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Genevieve Branco, Marketing and Communications Director at Adventist Health, about how healthcare marketers can drive patient acquisition and build brand trust—even with limited resources. You'll learn why authentic storytelling and earned media are more valuable than ever, how to align closely with operations teams, and how to measure your marketing impact across channels. Most importantly, you'll walk away with strategies to do more with less, prioritize genuine human connection, and create integrated campaigns that truly move the needle for your organization. RELATED RESOURCES Connect with Genevieve - https://www.linkedin.com/in/genevievebranco/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Healthcare Marketing Strategies During A Recession - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-strategies-during-recession/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

In this episode of The Backstory on Marketing and AI, we explore how marketing can reconnect with buyers in an era dominated by automation and AI. We unpack the challenges of disconnected marketing and offer solutions rooted in real human connection.You'll learn:· How to avoid shallow automation strategies· The power of podcasting and community in B2B· Why trust-building beats targeting· How AI enabled market research can support—but not replace—human insight· The balance between tech and empathy in marketingWhether you're in B2B, marketing automation, or customer experience, this episode will change how you think about connection and conversion.Click here to view the video: https://www.youtube.com/watch?v=Xbz5mJ5VWzM

Eye-opening episode of SyncSpider's eCom Ops Podcast, with Richard Harris, CEO of Black Crow AI , a leading AI-driven e-commerce optimization platform. Discover how to revolutionize your e-commerce business by leveraging the power of artificial intelligence to predict user value, personalize customer experiences, and optimize your marketing strategies. Learn the common mistakes made in the industry and get valuable insights on influencer marketing and practical advice for implementing AI solutions. Don't miss this episode if you want to level up your e-commerce game and tap into the full potential of AI-driven growth!

AI marketing automation is changing the game for real estate agents—and if you're not using it yet, you're already behind.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and Jason Pantana to break down the latest trends, tools, and tactics in AI marketing automation for real estate.    You'll learn the latest tools and strategies for putting your marketing efforts on autopilot and maximizing results, including: How to integrate AI with your current tech stack Autonomous AI agents that act without prompting Proven listing attraction strategies that convert Fundamental tools for saving hours on content creation   If you want to put your marketing on autopilot and scale faster, this is the episode for you.   Watch now and future-proof your business with AI marketing automation.

“Your content shouldn't be benchmarked against your competitors,” says Alexander Bleeker, Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what modern B2B content strategy looks like in a world reshaped by AI, YouTube, and shrinking blog traffic. With hands-on experience leading content strategy at Goldcast and co-running the AI Marketing Alliance, Alexander brings a pragmatic but future-focused POV to today's shifting landscape.They talk about why blogs are losing ground to large language models, how to get started with video, and why marketers should rethink how they define SEO. Alexander shares how Goldcast's team uses first-party data to drive better strategy and how consistency on YouTube can finally break through the noise.In this episode, you'll learn:Why B2B brands should bet on video-first content and how to get startedWhy SEO is evolving and how to prepare for discoverability in the age of LLMsWhat makes a repurposing strategy scalable and ROI-positiveResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Alexander on LinkedIn: https://www.linkedin.com/in/alexander-bleeker/ Explore Goldcast: https://www.goldcast.io/ Explore AI Marketing Alliance: https://www.aimarketingalliance.com/ Timestamps:(00:00) Intro(03:40) The power of video in B2B marketing(05:26) Consistency in video content(08:17) The impact of AI on video production(11:33) SEO and the shift to LLM search(15:18) First party data and webinar strategies(20:34) Why benchmarking may not matter in marketing

On this episode, I breakdown my comprehensive guide to "vibe marketing" - using AI tools and workflows to automate and enhance marketing efforts. I go over several practical workflows including creating viral AI videos, building AI personas for customer nurturing, generating audio content from text, and creating AI-powered business dashboards. The presentation emphasizes that understanding these tools provides marketers with a significant competitive advantage in the current landscape. Timestamps: 00:00 - Intro 01:27 - Overview of Vibe Marketing 03:30 - MCPs and Workflow Explained 06:45 - Creating faceless video content workflow 09:57 - One-click CRM with Gumloop 13:50 - Voice AI agents with VAPI 16:56 - Creating AI personas with Tavus 21:04 - Generating AI Podcast with String 24:13 - Building Business Health Dashboards with Sting 25:20 - Creating high-converting ads with Arc Ads 27:38 - Growing followers and email lists with short-form video Key Points: • Vibe marketing combines AI tools and workflows to create an unfair advantage in today's marketing landscape • The presenter shares multiple AI workflows including faceless video content creation, one-click CRM, voice AI sales agents, and AI personas • Tools like Claude, Gumloop, VAPI, Tavus, String, and Arc Ads are demonstrated with specific use cases • Short-form video content combined with comment-based email collection can rapidly grow followers and email lists Create winning ads with ‍AI Actors: https://www.arcads.ai/?via=community The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/ The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

In this interview, Codie Sanchez sits down with Gary Vaynerchuk for a wide-ranging conversation on where attention is shifting, how AI is changing the landscape of marketing and entrepreneurship, and what it really takes to build a business that lasts. Codie challenges Gary in ways most people don't, pulling out honest takes on content strategy, scaling a brand, and staying consistent when things get tough.

What happens when a health system takes a full-funnel approach to digital transformation? Find out in this episode of Ignite, where Cardinal CEO Alex Membrillo chats with James Morgan, Digital Marketing Manager at Cape Fear Valley Health System. You'll get a behind-the-scenes look at how a fast-growing regional health system rebuilt its website from the ground up, streamlined patient journeys, and tackled online reputation management at scale. You'll hear practical strategies for integrating marketing with EMR systems, optimizing for SEO and AI-driven search, and making the most of limited budgets while supporting rapid clinic expansion. You'll walk away with actionable insights on website transformation, review automation, data-driven decision-making, and the power of keeping communications clear and patient-focused. RELATED RESOURCES Connect with James - https://www.linkedin.com/in/james-morgan-09918478/ Top Healthcare Marketing Strategies & Guide - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-digital-marketing-strategies-tips-ideas/?utm_source=chatgpt.com How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

Ben Lund is a former Google Ads principal who managed major brand campaigns and now runs Rise Digital. In this episode, we explore the seismic shifts happening in digital marketing for 2025, from Google's strategic pivots to AI-powered client acquisition strategies that separate winning agencies from the rest.Ben brings insider perspective from his years at Google, Yahoo, and Monster, where he managed massive advertising budgets and witnessed platform evolution firsthand. Now as an agency owner, he's applying those insights to build sustainable growth systems and future-proof strategies that help agencies thrive in an AI-first marketing landscape.

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.TakeawaysOmneky generates personalized ads at scale using AI.The mission is to democratize growth for businesses of all sizes.Agentic AI transforms advertising into a business sales driver.Omnichannel advertising allows for better results across platforms.Demand generation is a larger market than demand capture.Retargeting can serve both demand generation and demand capture.Ad fatigue significantly decreases conversion rates.Automating media buying reduces costs and learning curves.AI's role in advertising will continue to grow.Omneky offers a free trial for users to explore its capabilities.Chapters00:00Introduction to OmniKey and AI in Advertising19:36TC - Outtro All AV version 1.mp4

Optimove's Pini Yakuel has a mission: Free the marketer. In this final episode, Phillip and Pini bring theory into practice with Rachel Parker from FDJ United (formerly Kindred), who orchestrated a three-year organizational metamorphosis to shed their assembly-line model for the positionless approach – and become much better suited for tomorrow.If episodes 1-4 were the philosophy, today, we bring you the playbook. Ready to set your marketing department free? Listen to the Decoded season 4 finale now. The Total Football EffectKey takeaways:Small, cautious steps often fail where comprehensive transformation succeeds.Anonymous surveys revealed FDJ's teams were dissatisfied with assembly-line processes and hungry for broader responsibilities.AI enables faster delivery, leading to more opportunities for internal praise and success – and big boosts to team morale.Expertise still matters, but it's about expanding capabilities rather than rigid specialization.In-Show Mentions:Learn more about FDJ United (Française des Jeux)Associated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In this wide-ranging talk with AI marketing strategist Mathew Sweezey, we cover a lot of ground, including AI's need for marketing speed, the human bottleneck, the reality of agents, a softer view of generative AI legal concerns, and reimagining the nature of creativity.    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books, including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Mathew Sweezey is the Principal Consultant – AI Transformation for the Monks Agency. He has been a leading futurist and thought-leader on AI, Web3, and eCommerce. He is a best selling author, and avid adventurer. 

It's frustrating when you've got a solid idea but can't seem to cut through the chaos to make it work. So many tools, platforms, and tactics promise results, but they end up pulling you in a hundred directions. It starts to feel like you're spending more time managing marketing than building your actual business. That kind of noise can kill momentum before anything real even gets off the ground. Zack Holland is a Brooklyn-based entrepreneur and four-time startup founder who sold his first company as a teenager to pay for college. Known for blending tech and strategy, he's built and exited multiple ventures in the marketing space. Now, he runs Avery.ai, a platform that pairs AI with expert marketers to help businesses simplify and scale their content efforts. Zack also shares how meditation and stoicism keep him grounded through the chaos of startup life. His focus is on building smarter tools that reduce overwhelm and improve results. Stay tuned! Resources: AI designed to help you grow Brooklyn-based startup founder, author, and GTM consultant | Zack Holland Follow Zack Holland on Facebook Connect with Zack Holland on LinkedIn

AI shopping is taking over. And most Shopify store owners don't even know they're already falling behind.In this episode of the Garlic Marketing Show, Tanner Larsson from Built2Scale breaks down the real AI opportunity happening right now in ecommerce. We're not just talking AI chat. We're talking AI commerce, the shift in how people buy, and why your store needs to be visible in AI results to survive.Tanner shares the data points Shopify stores must fix, the tools big brands are missing, and what Sephora is doing right to win AI search. We also reveal the one site that's fully optimized for AI and why it's dominating.What You'll Learn:Why AI Shopping Is the Biggest Opportunity for Shopify Store OwnersHow AI Is Transforming the Way People Buy OnlineWhat Shopify Data You Need and How to Access ItHow Sephora Is Dominating AI SearchKey Differences Between AI Search Optimization and Traditional SEOWhy AI Has Become the Most Trusted Resource for BuyersHow Major Brands Are Missing Out by Not Showing Up in AI Shopping ResultsA Real Case Where a Known Company 8X'd Their ResultsThe Only Website That Is 100% AI Visible—and Why It MattersThe Smart Data Points Your Product Pages Must IncludeConnect with Tanner Larrson:Website - https://built2scale.co/LinkedIn - https://www.linkedin.com/in/tannerlarsson/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

He's built empires, burned out, bounced back, and now he's building the future with AI. David Asarnow doesn't play it safe—and in this episode, he proves exactly why that works. From hustling snow-shoveling gigs at age 7 to growing a franchise into one of the hottest in the country, David's story is full of bold moves, brutal lessons, and unfiltered wisdom.David shares pivotal moments that shaped his entrepreneurial DNA, including the humbling day he borrowed his daughter's babysitting money just to keep the lights on. From those tough lessons came powerful insights about leadership, gratitude, and staying ahead of the curve—even when the world turns upside down (hello, COVID). You'll hear how his team's loyalty became a turning point and how being people-first, even in hard times, paid off big.You'll also learn about his time with legends like Tony Robbins and Chet Holmes, how he became a top closing business speaker, and why he believes the next evolution of growth lies in mastering AI. And don't miss the personal side—David's preparing for a 17,000-foot trek in the Himalayas with his son. Buckle up—this one's equal parts business strategy and human story. TakeawaysStart where you are, use what you have: David began his journey with a shovel, a paper route, and sheer determination.Build your team like it's family: In tough times, transparency and trust brought David's team closer—and ultimately fueled a massive rebound.Master one thing, then test another: His business philosophy? Don't chase 10,000 shiny objects—double down on the few that actually work, and always test new ones monthly.AI isn't the future—it's the now: David's latest venture creates branded AI agents that help companies scale faster and smarter.Life beyond business: Success isn't just revenue—David's next big win? Trekking the Himalayas with his son. Chapters00:00 The Entrepreneurial Journey Begins01:55 First Ventures and Lessons Learned05:53 Corporate America: A Stepping Stone09:32 Overcoming Challenges in Business13:58 The Importance of Mentorship18:44 Adapting to Change and Innovation22:32 Personal Growth and Future Aspirations

Nick Bostrom's simulation hypothesis suggests that we might be living in a simulation created by posthumans. His work on artificial intelligence and superintelligence challenges how entrepreneurs, scientists, and everyone else understand human existence and the future of work. In this episode, Nick shares how AI can transform innovation, entrepreneurship, and careers. He also discusses the rapid pace of AI development, its promise to radically improve our world, and the existential risks it poses to humanity. In this episode, Hala and Nick will discuss:  (00:00) Introduction (02:54) The Simulation Hypothesis, Posthumanism, and AI (11:48) Moral Implications of a Simulated Reality (22:28) Fermi Paradox and Doomsday Arguments (30:29) Is AI Humanity's Biggest Breakthrough? (38:26) Types of AI: Oracles, Genies, and Sovereigns (41:43) The Potential Dangers of Advanced AI (50:15) Artificial Intelligence and the Future of Work (57:25) Finding Purpose in an AI-Driven World (1:07:07) AI for Entrepreneurs and Innovators Nick Bostrom is a philosopher specializing in understanding AI in action, the advancement of superintelligent technologies, and their impact on humanity. For nearly 20 years, he served as the founding director of the Future of Humanity Institute at the University of Oxford. Nick is known for developing influential concepts such as the simulation argument and has authored over 200 publications, including the New York Times bestsellers Superintelligence and Deep Utopia. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Nick's Book, Superintelligence: bit.ly/_Superintelligence  Nick's Book, Deep Utopia: bit.ly/DeepUtopia  Nick's Website: nickbostrom.com  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, ChatGPT, AI Marketing, Prompt, AI in Business, Generative AI, AI Podcast.

Positionless marketing isn't just a framework—it's a return to how work once was: flexible, intuitive, and deeply human. In this episode, Phillip, Pini, and Optimove's VP of Product, Shai Frank, unpack how cultural mindset, military experience, and generative AI converge to create teams that move with speed and creativity.Listen to decode how technology and ambition together can strip away organizational friction, empower self-sufficient marketers, and dramatically improve customer experience. It's not about removing roles—it's about removing blockers.Key TakeawaysPositionless marketing is more cultural than structural. It's not about tearing down departments—it's about cultivating people who take initiative without waiting for permission. That mindset, modeled after Israeli military culture, is what truly drives speed and creativity."Big-headedness" is a feature, not a flaw. Shai introduces the idea of “big-headed” employees—those who embrace ambition without being told—as essential to modern teams. In fast-paced orgs, initiative is a strategic asset.Creative execution is no longer gated. With tools like Optimove's Canvas and embedded brand controls, marketers can produce polished, on-brand campaigns without relying entirely on designers or developers.CRM is shifting from broadcast to orchestration. Instead of blasting segments, marketers can now trigger context-aware journeys that consider history, behavior, and optimal timing—raising the bar for customer experience.AI isn't about acceleration alone—it's about ambition. When friction is removed from creative and technical processes, teams don't just move faster—they aim higher.Key Quotes“Being small-headed means you're just an order-taker. A big-headed person says, ‘You asked for A and B, but I saw it also needed C and D, so I did that—and prepped for E.' That's what we look for.” – Pini Yakuel“Who said the first message should be the one you send? We don't want to serve the first—we want to serve the best.” – Shai Frank“If it used to take eight weeks to get a campaign out, now it might take two days. That frees up time to actually be creative.” – Shai Frank“If you don't create good customer experiences, people will leave. This isn't a moral imperative—it's survival.” – Shai FrankAssociated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Bestselling author and journalist Jo Piazza is best known as the host of the Under the Influence podcast, which boasts over 25 million downloads. Piazza is the author of the upcoming thriller Everyone is Lying to You, which dissects the rise of ‘trad wife' influencers and the multi-billion-dollar industry built on selling idealized domesticity.Drawing on her background in investigative journalism, which has covered everyone from Donald Trump to mommy bloggers, Piazza reveals how traditional values have become the latest form of performance marketing.Nostalgia As a Business ModelKey takeaways:"Everyone is lying to you. They're creating a magazine; they're creating a TV show. Most of this is not their real life. When you look at it like it's actually media and not a glimpse into someone's window, I think then you can let go of some of the guilt and the shame, but you're still going to buy the shit." - Jo Piazza [10:40]"The funniest thing about trad wives is they're encouraging all of these women to quit their jobs and rely on a man. I'm like, where are all these rich men that just want to make enough money to support a family? The average male income is something around $60,000 and the average American household spends $70,000. So the math does not add up in this equation." - Jo Piazza [19:12]"You can now rent entire houses for your influencer content. You can rent out a house with the beautiful kitchen and the pristine countertops. You can even rent a bathroom that's beautiful for your get-ready-with-me routine. And then [you can] shoot all of your content in it for one day. It's not your actual freaking house, but no one knows that." - Jo Piazza [13:31]"We're all brands. We're all trying to create something online. I'm very honest about this. I want people to buy my damn books. And so that means I have to post on social media." - Jo Piazza [26:35]Associated Links:Order Everyone Is Lying to You by Jo PiazzaCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!