Podcasts about ai marketing

Send us a textWondering whether you need to disclose when AI helped you write a blog, email, or proposal? You're not alone—and this episode is your permission slip to stop second-guessing.In this solo milestone episode, I (Kendra Corman) explore one of the most common questions I get from clients and students: “Do I have to cite AI if I used it to write something?”As someone who's been ghostwriting for decades and now leans on AI to streamline my work (without letting it take over), I break down when to cite, when not to, and why the intent behind your prompt matters more than the tool itself.We cover:

In this episode of The Visibility Impact Show, we dive into what it really means to use AI as a creative collaborator instead of a content shortcut. Guest Lynn Colepaugh, founder of Cyber PR Army, shares how she combines brand strategy, music industry grit, and playful innovation to help entrepreneurs show up with more authenticity.We explore:How Lynn's visibility exploded once she started using AI to express more of herselfThe systems she uses to personalize messaging and proposals with AIWhy giving your AI a name might just change your relationship with itHow AI can mirror your patterns, strengths, and communication style... flaws and allThe surprising dinner-time hack that might make you fall in love with ChatGPTWhether you're skeptical or obsessed with AI, this conversation will open up new ways to stay human in your content, brand, and leadership.

In this episode of The Visibility Impact Show, we dive into what it really means to use AI as a creative collaborator instead of a content shortcut. Guest Lynn Colepaugh, founder of Cyber PR Army, shares how she combines brand strategy, music industry grit, and playful innovation to help entrepreneurs show up with more authenticity.We explore:How Lynn's visibility exploded once she started using AI to express more of herselfThe systems she uses to personalize messaging and proposals with AIWhy giving your AI a name might just change your relationship with itHow AI can mirror your patterns, strengths, and communication style... flaws and allThe surprising dinner-time hack that might make you fall in love with ChatGPTWhether you're skeptical or obsessed with AI, this conversation will open up new ways to stay human in your content, brand, and leadership.

Curious if AI can really take over your marketing or worried it might turn your brand into a robot? You are definitely not alone. With all the hype, it is tough to know what to trust and what to ignore.In this video, I will walk you through what works with AI, what is just hype, and what can actually hurt your brand if you do not approach it carefully. We will talk about how to keep your marketing authentic, protect your brand voice, and use AI as a partner rather than a replacement.

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Genevieve Branco, Marketing and Communications Director at Adventist Health, about how healthcare marketers can drive patient acquisition and build brand trust—even with limited resources. You'll learn why authentic storytelling and earned media are more valuable than ever, how to align closely with operations teams, and how to measure your marketing impact across channels. Most importantly, you'll walk away with strategies to do more with less, prioritize genuine human connection, and create integrated campaigns that truly move the needle for your organization. RELATED RESOURCES Connect with Genevieve - https://www.linkedin.com/in/genevievebranco/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Healthcare Marketing Strategies During A Recession - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-strategies-during-recession/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

In this episode of The Backstory on Marketing and AI, we explore how marketing can reconnect with buyers in an era dominated by automation and AI. We unpack the challenges of disconnected marketing and offer solutions rooted in real human connection.You'll learn:· How to avoid shallow automation strategies· The power of podcasting and community in B2B· Why trust-building beats targeting· How AI enabled market research can support—but not replace—human insight· The balance between tech and empathy in marketingWhether you're in B2B, marketing automation, or customer experience, this episode will change how you think about connection and conversion.Click here to view the video: https://www.youtube.com/watch?v=Xbz5mJ5VWzM

Eye-opening episode of SyncSpider's eCom Ops Podcast, with Richard Harris, CEO of Black Crow AI , a leading AI-driven e-commerce optimization platform. Discover how to revolutionize your e-commerce business by leveraging the power of artificial intelligence to predict user value, personalize customer experiences, and optimize your marketing strategies. Learn the common mistakes made in the industry and get valuable insights on influencer marketing and practical advice for implementing AI solutions. Don't miss this episode if you want to level up your e-commerce game and tap into the full potential of AI-driven growth!

AI marketing automation is changing the game for real estate agents—and if you're not using it yet, you're already behind.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and Jason Pantana to break down the latest trends, tools, and tactics in AI marketing automation for real estate.    You'll learn the latest tools and strategies for putting your marketing efforts on autopilot and maximizing results, including: How to integrate AI with your current tech stack Autonomous AI agents that act without prompting Proven listing attraction strategies that convert Fundamental tools for saving hours on content creation   If you want to put your marketing on autopilot and scale faster, this is the episode for you.   Watch now and future-proof your business with AI marketing automation.

“Your content shouldn't be benchmarked against your competitors,” says Alexander Bleeker, Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what modern B2B content strategy looks like in a world reshaped by AI, YouTube, and shrinking blog traffic. With hands-on experience leading content strategy at Goldcast and co-running the AI Marketing Alliance, Alexander brings a pragmatic but future-focused POV to today's shifting landscape.They talk about why blogs are losing ground to large language models, how to get started with video, and why marketers should rethink how they define SEO. Alexander shares how Goldcast's team uses first-party data to drive better strategy and how consistency on YouTube can finally break through the noise.In this episode, you'll learn:Why B2B brands should bet on video-first content and how to get startedWhy SEO is evolving and how to prepare for discoverability in the age of LLMsWhat makes a repurposing strategy scalable and ROI-positiveResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Alexander on LinkedIn: https://www.linkedin.com/in/alexander-bleeker/ Explore Goldcast: https://www.goldcast.io/ Explore AI Marketing Alliance: https://www.aimarketingalliance.com/ Timestamps:(00:00) Intro(03:40) The power of video in B2B marketing(05:26) Consistency in video content(08:17) The impact of AI on video production(11:33) SEO and the shift to LLM search(15:18) First party data and webinar strategies(20:34) Why benchmarking may not matter in marketing

On this episode, I breakdown my comprehensive guide to "vibe marketing" - using AI tools and workflows to automate and enhance marketing efforts. I go over several practical workflows including creating viral AI videos, building AI personas for customer nurturing, generating audio content from text, and creating AI-powered business dashboards. The presentation emphasizes that understanding these tools provides marketers with a significant competitive advantage in the current landscape. Timestamps: 00:00 - Intro 01:27 - Overview of Vibe Marketing 03:30 - MCPs and Workflow Explained 06:45 - Creating faceless video content workflow 09:57 - One-click CRM with Gumloop 13:50 - Voice AI agents with VAPI 16:56 - Creating AI personas with Tavus 21:04 - Generating AI Podcast with String 24:13 - Building Business Health Dashboards with Sting 25:20 - Creating high-converting ads with Arc Ads 27:38 - Growing followers and email lists with short-form video Key Points: • Vibe marketing combines AI tools and workflows to create an unfair advantage in today's marketing landscape • The presenter shares multiple AI workflows including faceless video content creation, one-click CRM, voice AI sales agents, and AI personas • Tools like Claude, Gumloop, VAPI, Tavus, String, and Arc Ads are demonstrated with specific use cases • Short-form video content combined with comment-based email collection can rapidly grow followers and email lists Create winning ads with ‍AI Actors: https://www.arcads.ai/?via=community The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/ The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

In this interview, Codie Sanchez sits down with Gary Vaynerchuk for a wide-ranging conversation on where attention is shifting, how AI is changing the landscape of marketing and entrepreneurship, and what it really takes to build a business that lasts. Codie challenges Gary in ways most people don't, pulling out honest takes on content strategy, scaling a brand, and staying consistent when things get tough.

What happens when a health system takes a full-funnel approach to digital transformation? Find out in this episode of Ignite, where Cardinal CEO Alex Membrillo chats with James Morgan, Digital Marketing Manager at Cape Fear Valley Health System. You'll get a behind-the-scenes look at how a fast-growing regional health system rebuilt its website from the ground up, streamlined patient journeys, and tackled online reputation management at scale. You'll hear practical strategies for integrating marketing with EMR systems, optimizing for SEO and AI-driven search, and making the most of limited budgets while supporting rapid clinic expansion. You'll walk away with actionable insights on website transformation, review automation, data-driven decision-making, and the power of keeping communications clear and patient-focused. RELATED RESOURCES Connect with James - https://www.linkedin.com/in/james-morgan-09918478/ Top Healthcare Marketing Strategies & Guide - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-digital-marketing-strategies-tips-ideas/?utm_source=chatgpt.com How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

Ben Lund is a former Google Ads principal who managed major brand campaigns and now runs Rise Digital. In this episode, we explore the seismic shifts happening in digital marketing for 2025, from Google's strategic pivots to AI-powered client acquisition strategies that separate winning agencies from the rest.Ben brings insider perspective from his years at Google, Yahoo, and Monster, where he managed massive advertising budgets and witnessed platform evolution firsthand. Now as an agency owner, he's applying those insights to build sustainable growth systems and future-proof strategies that help agencies thrive in an AI-first marketing landscape.

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.TakeawaysOmneky generates personalized ads at scale using AI.The mission is to democratize growth for businesses of all sizes.Agentic AI transforms advertising into a business sales driver.Omnichannel advertising allows for better results across platforms.Demand generation is a larger market than demand capture.Retargeting can serve both demand generation and demand capture.Ad fatigue significantly decreases conversion rates.Automating media buying reduces costs and learning curves.AI's role in advertising will continue to grow.Omneky offers a free trial for users to explore its capabilities.Chapters00:00Introduction to OmniKey and AI in Advertising19:36TC - Outtro All AV version 1.mp4

Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It's a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors. For Further Reading:Marketing AI Implementation ChecklistMore from SteveThe AI Conundrum Listen on your favorite podcast app: https://pod.link/1715735755

Optimove's Pini Yakuel has a mission: Free the marketer. In this final episode, Phillip and Pini bring theory into practice with Rachel Parker from FDJ United (formerly Kindred), who orchestrated a three-year organizational metamorphosis to shed their assembly-line model for the positionless approach – and become much better suited for tomorrow.If episodes 1-4 were the philosophy, today, we bring you the playbook. Ready to set your marketing department free? Listen to the Decoded season 4 finale now. The Total Football EffectKey takeaways:Small, cautious steps often fail where comprehensive transformation succeeds.Anonymous surveys revealed FDJ's teams were dissatisfied with assembly-line processes and hungry for broader responsibilities.AI enables faster delivery, leading to more opportunities for internal praise and success – and big boosts to team morale.Expertise still matters, but it's about expanding capabilities rather than rigid specialization.In-Show Mentions:Learn more about FDJ United (Française des Jeux)Associated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In this wide-ranging talk with AI marketing strategist Mathew Sweezey, we cover a lot of ground, including AI's need for marketing speed, the human bottleneck, the reality of agents, a softer view of generative AI legal concerns, and reimagining the nature of creativity.    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books, including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Mathew Sweezey is the Principal Consultant – AI Transformation for the Monks Agency. He has been a leading futurist and thought-leader on AI, Web3, and eCommerce. He is a best selling author, and avid adventurer. 

It's frustrating when you've got a solid idea but can't seem to cut through the chaos to make it work. So many tools, platforms, and tactics promise results, but they end up pulling you in a hundred directions. It starts to feel like you're spending more time managing marketing than building your actual business. That kind of noise can kill momentum before anything real even gets off the ground. Zack Holland is a Brooklyn-based entrepreneur and four-time startup founder who sold his first company as a teenager to pay for college. Known for blending tech and strategy, he's built and exited multiple ventures in the marketing space. Now, he runs Avery.ai, a platform that pairs AI with expert marketers to help businesses simplify and scale their content efforts. Zack also shares how meditation and stoicism keep him grounded through the chaos of startup life. His focus is on building smarter tools that reduce overwhelm and improve results. Stay tuned! Resources: AI designed to help you grow Brooklyn-based startup founder, author, and GTM consultant | Zack Holland Follow Zack Holland on Facebook Connect with Zack Holland on LinkedIn

AI shopping is taking over. And most Shopify store owners don't even know they're already falling behind.In this episode of the Garlic Marketing Show, Tanner Larsson from Built2Scale breaks down the real AI opportunity happening right now in ecommerce. We're not just talking AI chat. We're talking AI commerce, the shift in how people buy, and why your store needs to be visible in AI results to survive.Tanner shares the data points Shopify stores must fix, the tools big brands are missing, and what Sephora is doing right to win AI search. We also reveal the one site that's fully optimized for AI and why it's dominating.What You'll Learn:Why AI Shopping Is the Biggest Opportunity for Shopify Store OwnersHow AI Is Transforming the Way People Buy OnlineWhat Shopify Data You Need and How to Access ItHow Sephora Is Dominating AI SearchKey Differences Between AI Search Optimization and Traditional SEOWhy AI Has Become the Most Trusted Resource for BuyersHow Major Brands Are Missing Out by Not Showing Up in AI Shopping ResultsA Real Case Where a Known Company 8X'd Their ResultsThe Only Website That Is 100% AI Visible—and Why It MattersThe Smart Data Points Your Product Pages Must IncludeConnect with Tanner Larrson:Website - https://built2scale.co/LinkedIn - https://www.linkedin.com/in/tannerlarsson/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

He's built empires, burned out, bounced back, and now he's building the future with AI. David Asarnow doesn't play it safe—and in this episode, he proves exactly why that works. From hustling snow-shoveling gigs at age 7 to growing a franchise into one of the hottest in the country, David's story is full of bold moves, brutal lessons, and unfiltered wisdom.David shares pivotal moments that shaped his entrepreneurial DNA, including the humbling day he borrowed his daughter's babysitting money just to keep the lights on. From those tough lessons came powerful insights about leadership, gratitude, and staying ahead of the curve—even when the world turns upside down (hello, COVID). You'll hear how his team's loyalty became a turning point and how being people-first, even in hard times, paid off big.You'll also learn about his time with legends like Tony Robbins and Chet Holmes, how he became a top closing business speaker, and why he believes the next evolution of growth lies in mastering AI. And don't miss the personal side—David's preparing for a 17,000-foot trek in the Himalayas with his son. Buckle up—this one's equal parts business strategy and human story. TakeawaysStart where you are, use what you have: David began his journey with a shovel, a paper route, and sheer determination.Build your team like it's family: In tough times, transparency and trust brought David's team closer—and ultimately fueled a massive rebound.Master one thing, then test another: His business philosophy? Don't chase 10,000 shiny objects—double down on the few that actually work, and always test new ones monthly.AI isn't the future—it's the now: David's latest venture creates branded AI agents that help companies scale faster and smarter.Life beyond business: Success isn't just revenue—David's next big win? Trekking the Himalayas with his son. Chapters00:00 The Entrepreneurial Journey Begins01:55 First Ventures and Lessons Learned05:53 Corporate America: A Stepping Stone09:32 Overcoming Challenges in Business13:58 The Importance of Mentorship18:44 Adapting to Change and Innovation22:32 Personal Growth and Future Aspirations

Nick Bostrom's simulation hypothesis suggests that we might be living in a simulation created by posthumans. His work on artificial intelligence and superintelligence challenges how entrepreneurs, scientists, and everyone else understand human existence and the future of work. In this episode, Nick shares how AI can transform innovation, entrepreneurship, and careers. He also discusses the rapid pace of AI development, its promise to radically improve our world, and the existential risks it poses to humanity. In this episode, Hala and Nick will discuss:  (00:00) Introduction (02:54) The Simulation Hypothesis, Posthumanism, and AI (11:48) Moral Implications of a Simulated Reality (22:28) Fermi Paradox and Doomsday Arguments (30:29) Is AI Humanity's Biggest Breakthrough? (38:26) Types of AI: Oracles, Genies, and Sovereigns (41:43) The Potential Dangers of Advanced AI (50:15) Artificial Intelligence and the Future of Work (57:25) Finding Purpose in an AI-Driven World (1:07:07) AI for Entrepreneurs and Innovators Nick Bostrom is a philosopher specializing in understanding AI in action, the advancement of superintelligent technologies, and their impact on humanity. For nearly 20 years, he served as the founding director of the Future of Humanity Institute at the University of Oxford. Nick is known for developing influential concepts such as the simulation argument and has authored over 200 publications, including the New York Times bestsellers Superintelligence and Deep Utopia. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Nick's Book, Superintelligence: bit.ly/_Superintelligence  Nick's Book, Deep Utopia: bit.ly/DeepUtopia  Nick's Website: nickbostrom.com  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, ChatGPT, AI Marketing, Prompt, AI in Business, Generative AI, AI Podcast.

In this powerhouse episode of The Voice of Retail, I sit down with Sharon Gai, an international keynote speaker, AI expert, former Alibaba executive, and recent keynote speaker on the stage at the Retail Council of Canada's STORE2025, for an illuminating conversation on the future of retail in the age of artificial intelligence. Joining from São Paulo, Sharon offers a global lens on how retailers must rethink customer engagement, merchandising, and data infrastructure to remain competitive. We begin by tracing Sharon's fascinating origin story—from her Canadian roots in Vancouver and her education at McGill to an unexpected recruitment by Alibaba. She takes us behind the curtain of Chinese tech culture, describing a world of intense work ethics, hyper-growth, and an ecosystem where AI doesn't just support retail—it drives it. Sharon explains how AI has evolved beyond personalization into what she calls "agentic AI"—systems that not only predict behaviour but act on a shopper's behalf. She warns that retailers who don't maintain pristine product data and detailed PDPs (Product Detail Pages) risk being invisible in LLM-powered answer engines like ChatGPT or Claude. We delve into the differences between Chinese and Western retail, highlighting trends such as the viral "blind box" concept and video commerce that thrive in digital-first cultures. Sharon also shares her learnings from a cross-cultural brand project with Huggies, emphasizing the power of creativity, unpredictability, and localized storytelling.The episode also features insight into a recent Retail Council of Canada panel Sharon led, with Canadian Tire's chatbot innovation and Showcase's trend-driven merchandising model serving as prime examples of AI-enabled transformation at home.Sharon leaves listeners with practical advice: embrace AI not just for customer-facing features but also as a powerful internal tool for cost-cutting and productivity. And beware of the trap of sameness—when everyone is using AI to write duplicate emails and social posts, true differentiation comes from creativity and strategic insight.Whether you're a retail exec, digital strategist, or tech-curious brand builder, this episode delivers a rich, global perspective on what's next for commerce—and what it takes to stay ahead.https://youtu.be/0zdLv0mz29YSharon Gai helps organizations do more with less using AI. In her tenure at Alibaba, she advised brands and heads of state in crafting their digital strategy with programmatic marketing and AI. She has worked with TEDx, Singularity University, UBS, Deloitte, Walmart, LVMH, Nestle, Coca Cola, Lenovo, and many others. She is in the AAE list of Top Keynote Speakers in 2023. She has appeared on Bloomberg, Reuters, ABC, CBC, CCTV, TechCrunch, Retail Asia, Wired, and The Next Web. She is the author of the book, Ecommerce Reimagined. Sharon has an Honors Bachelor's degree in International Development from McGill and a Masters in Information Management from Columbia University. When she is not speaking, she is jamming on electric keyboards with her band, writing jokes for her stand up comedy set or sharing tips on how to get ahead in AI at sharongai.comLinkedin: https://www.linkedin.com/in/sharongaiInstagram: https://instagram.com/sharong.ai   Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Positionless marketing isn't just a framework—it's a return to how work once was: flexible, intuitive, and deeply human. In this episode, Phillip, Pini, and Optimove's VP of Product, Shai Frank, unpack how cultural mindset, military experience, and generative AI converge to create teams that move with speed and creativity.Listen to decode how technology and ambition together can strip away organizational friction, empower self-sufficient marketers, and dramatically improve customer experience. It's not about removing roles—it's about removing blockers.Key TakeawaysPositionless marketing is more cultural than structural. It's not about tearing down departments—it's about cultivating people who take initiative without waiting for permission. That mindset, modeled after Israeli military culture, is what truly drives speed and creativity."Big-headedness" is a feature, not a flaw. Shai introduces the idea of “big-headed” employees—those who embrace ambition without being told—as essential to modern teams. In fast-paced orgs, initiative is a strategic asset.Creative execution is no longer gated. With tools like Optimove's Canvas and embedded brand controls, marketers can produce polished, on-brand campaigns without relying entirely on designers or developers.CRM is shifting from broadcast to orchestration. Instead of blasting segments, marketers can now trigger context-aware journeys that consider history, behavior, and optimal timing—raising the bar for customer experience.AI isn't about acceleration alone—it's about ambition. When friction is removed from creative and technical processes, teams don't just move faster—they aim higher.Key Quotes“Being small-headed means you're just an order-taker. A big-headed person says, ‘You asked for A and B, but I saw it also needed C and D, so I did that—and prepped for E.' That's what we look for.” – Pini Yakuel“Who said the first message should be the one you send? We don't want to serve the first—we want to serve the best.” – Shai Frank“If it used to take eight weeks to get a campaign out, now it might take two days. That frees up time to actually be creative.” – Shai Frank“If you don't create good customer experiences, people will leave. This isn't a moral imperative—it's survival.” – Shai FrankAssociated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise.  We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way. Key Segments: [00:02:22] The Book! [00:07:41] Reimagining Storytelling with AI [00:08:48] Unconventional Brand-Audience Connection Spaces [00:14:36] EDGE of the Web Title Sponsor: Site Strategics [00:15:55]  What Taboos are Worth Breaking [00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:30:38] Unprecedented Innovation Evaluation [00:31:52] Embracing Unconventional Marketing Opportunities Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/

In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Glenn Elliott, Manager of Digital Applications - SEO and GEO at Hackensack Meridian Health, as they discuss the integration of AI and SEO, emphasizing the shift towards AI Inclusion Optimization (AIIO) and the importance of adapting to AI-driven changes in search engine algorithms. You'll learn about specific strategies for enhancing digital marketing in healthcare, such as optimizing Google Business Profiles and improving physician profiles to boost search visibility. The episode also highlights the significance of cross-functional team collaboration and leadership support in fostering a culture of innovation and experimentation, encouraging you to start small, be flexible, and continuously learn to stay ahead in the evolving digital landscape. RELATED RESOURCES Connect with Glenn - https://www.linkedin.com/in/glenn-elliott/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/ How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/

Struggling to get your marketing to actually work? Overwhelmed by all the AI hype and wondering what really moves the needle?In this firecracker episode, Roxy is joined by Wedcon 2025 speaker Joel Stone — international speaker, seven-figure agency owner, and straight-talking host of the Stay Hungry podcast. Joel's here to cut through the noise and share how to simplify your marketing, use AI properly, and finally start seeing serious results.They dig into what actually works when it comes to ads, the AI tools that save time (without sounding like a robot), and the mindset shifts that help business owners stop overcomplicating and start scaling.Expect bold advice, practical tips, and a kick up the bum (with love). Hit play if you're ready to stop overthinking and start growing your wedding business — no fluff, no jargon.Get your Wedcon 2025 here: https://www.wedcon.co.ukConnect with Joel: Joel's InsagramGrab Your Copy of STAY HUNGRY

Bestselling author and journalist Jo Piazza is best known as the host of the Under the Influence podcast, which boasts over 25 million downloads. Piazza is the author of the upcoming thriller Everyone is Lying to You, which dissects the rise of ‘trad wife' influencers and the multi-billion-dollar industry built on selling idealized domesticity.Drawing on her background in investigative journalism, which has covered everyone from Donald Trump to mommy bloggers, Piazza reveals how traditional values have become the latest form of performance marketing.Nostalgia As a Business ModelKey takeaways:"Everyone is lying to you. They're creating a magazine; they're creating a TV show. Most of this is not their real life. When you look at it like it's actually media and not a glimpse into someone's window, I think then you can let go of some of the guilt and the shame, but you're still going to buy the shit." - Jo Piazza [10:40]"The funniest thing about trad wives is they're encouraging all of these women to quit their jobs and rely on a man. I'm like, where are all these rich men that just want to make enough money to support a family? The average male income is something around $60,000 and the average American household spends $70,000. So the math does not add up in this equation." - Jo Piazza [19:12]"You can now rent entire houses for your influencer content. You can rent out a house with the beautiful kitchen and the pristine countertops. You can even rent a bathroom that's beautiful for your get-ready-with-me routine. And then [you can] shoot all of your content in it for one day. It's not your actual freaking house, but no one knows that." - Jo Piazza [13:31]"We're all brands. We're all trying to create something online. I'm very honest about this. I want people to buy my damn books. And so that means I have to post on social media." - Jo Piazza [26:35]Associated Links:Order Everyone Is Lying to You by Jo PiazzaCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Organizations love to optimize—but often forget what, or who, they're optimizing for. When teams are built around internal structures rather than customer outcomes, even the best strategies become slow to adapt.Author and data analyst Neil Hoyne and Pini Yakuel explore how behavioral rigidity, not technical limitations, holds most companies back. Drawing from principles in Neil Hoyne's book, Converted, they argue for a shift toward systems that favor adaptability, exploration, and proximity to the customer. Because in a world shaped by AI, the real competitive edge is not just speed—it's staying meaningfully connected to the people you serve.Key TakeawaysWhen roles become identities, organizations lose flexibility. Over-specialization makes it harder for teams to respond to evolving customer needs.Behavioral defaults—not tech—often slow teams down. Loyalty to familiar workflows or team structures can block innovation, even when tools are available.AI works best when aligned with real customer strategy. It's not a shortcut or a strategy in itself—it's a multiplier for what actually matters.Customer-centricity requires outcome-driven teams. Structuring around internal functions, rather than external impact, leads to misaligned incentives.Small shifts in ownership create big changes in experience. Empowering teams to work across silos—even partially—brings them closer to the customer, and closer to results.Key Quotes[00:13:50] “Marketing teams don't just bake bread—they are bread. It's not just what they do; it's who they've become. So when the shift happens—when the customer wants cupcakes instead—they miss it entirely. Because they weren't watching the customer. They were defending the bread.” – Neil Hoyne[00:21:13] “If your strategy is ‘use AI better than the competition,' you don't have a strategy.” – Neil Hoyne[00:25:46] “Accelerate what already works. Tactics are multipliers, not miracles.” – Pini[00:46:47] “Positionless isn't binary. Can you let a team own 10% of something, start to finish?” – Pini Yakuel[00:51:39] “We've gone too far into specialization. It's time to bring back the craftsman.” – Neil HoyneAssociated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingRead Converted by Neil HoyneCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Welcome back to Mastering eCommerce Marketing with your host, Eitan Koter.Today's guest is Satej Sirur. He's the co-founder and CEO of Rocketium, a company helping brands simplify the messy world of creative production using AI and automation.We get into the real problems teams face when creating content at scale. Think hundreds of ad versions, across different platforms, with different formats, languages, and rules. Satej explains how Rocketium helps companies handle all of that, from building the creative itself, to approvals, compliance checks, and even pulling data to see what's actually working.One big topic here is how brands often misunderstand AI. Satej breaks down why AI isn't just about generating content with a simple prompt. There's a full creative workflow behind the scenes, and plenty of room for mistakes if you don't approach it the right way.Eitan and Satej also talk about leadership, especially in tech. Satej shares how his approach shifted from top-down decisions to giving his team the freedom and context they need to innovate on their own.If you're leading a marketing team, working with creative production, or trying to figure out how to actually use AI without getting lost in the buzz, this episode's for you.Let's get into it.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Satej Sirur, Founder and CEO at RocketiumSatej Sirur's LinkedIn | RocketiumWatch the full Youtube video here:https://youtu.be/8OOZ7kky5JcTakeaways:Mindfulness enhances our understanding of our actions and feelings.Evolution is a natural process that leads to personal growth.Happiness is achievable in today's world despite its challenges.Big goals should not overshadow the importance of the present.Roketium evolved from a game platform to a creative production tool.Understanding customer needs is crucial for product development.AI can automate many aspects of creative production.Analytics should inform creative decisions and campaign strategies.Leadership should empower teams rather than impose top-down directives.Focusing on real pain points leads to meaningful solutions.Chapters:00:00 Introduction to Satej Sivu and Roketium03:08 Mindfulness, Evolution, and Happiness06:09 The Birth of Roketium: From Games to Creative Production09:00 Understanding Customer Needs and Challenges11:51 Growth Strategy: Targeting Enterprises15:03 The Role of AI in Creative Production18:13 Analytics and Insights: Deconstructing Campaigns20:59 Navigating Marketing Complexity Across Platforms23:52 Leadership and Innovation Without Burnout27:11 Advice for Founders: Focus on Real Pain Points28:59 Conclusion and Future Outlook

Phillip and Pini decode the implications of operating in a world where generative AI acts as both creative partner and analytical assistant. The walls between departments are dissolving. Roles are becoming more flexible. Tools are learning faster than their users. And the new creative process starts with a prompt. Key TakeawaysAI is now the default creative and analytical partner—prompting, planning, and predicting across workflows.The boundary between job functions is vanishing. Designers analyze data, data scientists shape stories. You no longer need to be a specialist to do specialized tasks.Context collapse is real. But AI is rapidly learning how to avoid it.Generalists who can flex across roles (with help from AI) are the new MVPs.Curiosity beats credentials. The only requirement is a mindset that's open, iterative, and unbothered by a little ambiguity.Key Quotes“It gives you back hours and hours and hours of time... and it's $100 a month. That's ridiculous.” – Pini Yakuel“I used to look for excuses to use AI. Now it's part of my all-day, every-day routine.” – Phillip“You can't be creative if you can't lie. And now the computer can lie.” – Pini Yakuel“Instead of having positions, we'll have roles. You might be 80% designer—but you'll need to do data too.” – Pini Yakuel“Hire for attitude, not skill. New skills can always be acquired if you have the right mindset.” – Pini YakuelAssociated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future Commerce

In part 3 of my interview with Andrew Ansley, we unpack the evolution of SEO from pre-2022 tactics to today's entity-driven, user-focused strategies. Learn why stuffing keywords is dead, how RankBrain and BERT changed the game, and why helpful, structured content (plus user metrics) is the new key to ranking. Andrew also demystifies topical authority, shares how to recover if your site's in the “loser's bracket,” and offers actionable tips for entrepreneurs and small business owners who want to win with SEO—without burnout.Here's what you'll learn:How Google's approach to content and ranking has changed since 2018 (and again after 2022)What “entity SEO” and “topical authority” mean for your websiteWhy user satisfaction and mobile-first indexing matter more than everHow to structure content for both users and bots (headers, visuals, and more)What it takes to move your site from the “loser's bracket” to the winner's bracket

Podcast Show Notes – Episode 232 | 06.03.2025 Episode Title: AI, Marketing, and Life w/ Dustin Sanchez   Episode summary introduction: Join Sean Barnes and Dustin Sanchez as they explore entrepreneurship and AI, tackling challenges and opportunities in these fields. Discover AI's impact on personalized marketing, brand building, and various professions, along with its role in education, robotics, and personal growth. They emphasize human connection in the AI era through networking and feedback, advocating for an abundance mindset in leadership. The episode covers modern dating, self-improvement, motivation beyond money, and the realities of entrepreneurship. Concluding with insights on forgiveness and anger management, they highlight the importance of supportive communities and faith in personal development.   Key Moments 0:00 – Introduction to Entrepreneurship and AI Challenges 0:58 – AI Interest and Personalized Marketing 4:53 – Brand Building and AI Adoption Perspectives 9:08 – AI's Future in Various Professions and Technologies 13:13 – AI's Impact on Education and Robotics Integration 21:00 – Human Augmentation, VR, and Consciousness 30:32 – AI and Personal Growth 37:45 – Desire, Action, and the 1% Mindset 44:16 – Human Connection in the AI Era 47:15 – Networking, Feedback, and Continuous Improvement 53:39 – Utilizing Podcasts for Career Advancement 56:29 – Abundance Mindset and Communication in Leadership 1:03:48 – Overcoming Scarcity and Pursuing Excellence 1:04:17 – Modern Dating Perspectives and Expectations 1:13:03 – Personal Growth Reflections 1:18:32 – Continuous Self-Improvement and Mission Discovery 1:23:10 – Motivation Beyond Money and Entrepreneurship Realities 1:28:08 – Adversity Balance and Entrepreneur Transition 1:33:46 – Letting Go and Forgiveness in Growth 1:44:20 – Personal Development through Past Experiences 1:48:04 – Anger Management for Positive Outcomes 1:53:32 – Supportive Male Communities and Faith in Personal Development 1:58:30 – Masculinity Revival and Closing Remarks   Key Takeaways Embracing AI can significantly enhance personal and professional growth if used as an operating system rather than just a tool for minor tasks. True leadership and success come from an unwavering commitment to personal development, discipline, and the willingness to address and overcome one's deep-seated challenges. Building meaningful human connections and maintaining strong communication skills are crucial in navigating the rapidly evolving landscape shaped by technology and artificial intelligence.   Guest: Dustin Sanchez LinkedIn: https://www.linkedin.com/in/dustinsanchez/ Website: dustinsancheztv.com Instagram: instagram.com/dustinsancheztv YouTube: https://www.youtube.com/@DustinSanchezTV   Host: Sean Barnes Website: https://www.wsssolutions.com/ https://www.seanbarnes.com LinkedIn: https://www.linkedin.com/in/seanbarnes/ https://www.linkedin.com/company/wsssolutions/ https://www.linkedin.com/company/thewayofthewolf/ LinkedIn Newsletter: https://www.linkedin.com/newsletters/7284600567593684993/

A DTB Reshare! What a fun conversation! Dale Deason and Jared Stehney join Clint in-studio to talk marketing, advertising, small business mistakes, the future of marketing, A.I., creative, and much more! PLUS - they shared a lot of stories and insights! Over 100 years worth of successes and failures - representing 1,000's of clients - and placing hundreds of millions of dollars of advertising over the years between them! Just wow! THANK YOU TO OUR SPONSORS: Vascular Institute of Chattanooga: https://www.vascularinstituteofchattanooga.com/ The Barn Nursery: https://www.barnnursery.com/ Optimize U Chattanooga: https://optimizeunow.com/chattanooga/ Guardian Investment Advisors: https://giaplantoday.com/ Alchemy Medspa and Wellness Center: http://www.alchemychattanooga.com/ Our House Studio: https://ourhousestudiosinc.com/ ALL THINGS JEFF STYLES: www.thejeffstyles.com PART OF THE NOOGA PODCAST NETWORK: www.noogapodcasts.com Please consider leaving us a review on Apple and giving us a share to your friends! This podcast is powered by ZenCast.fm

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the risks and rewards of AI, and how brands can stand out by tapping into authentic human emotion. Hear why traditional marketing is falling flat and discover what “everyday awe” means for building deep brand loyalty. Plus, Mark unveils the tech twist behind the cover of his new book, Audacious: How Humans Win in an AI Marketing World. This is not just another marketing chat; it's a call to disrupt before you're disrupted. Key Segments: [00:04:12] Marc Schaefer: Marketing Visionary [00:07:55] Shift to Private Online Spaces [00:12:45] EDGE of the Web Title Sponsor: Site Strategics [00:15:35] Innovative Tech Saves Podcast Episode [00:17:28] AI Mimicking Voices of Deceased Relatives [00:21:49] Brand Marketing's Emotional Impact [00:23:25] Everyday Awe and Collective Effervescence [00:29:41] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:32:21] "Audacious" Book Concept Exploration Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/ 

Navigating AI, Social Isolation, and Human Connection in Modern MarketingA pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.Chapters:(1:11) Trends: 18-24 year-olds not dating(2:49) Social Media and Fast Content(6:18) Generative AI(8:40) Importance of Human Connection. True BRAND= competitive advantage(12:50) AI is not a creator, it's a remixer. Links:"Alchemy" by Rory SutherlandUncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over?75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe"One out of three men under age 30 hasn't had sex in the last year.” YahooPew survey found only a quarter of Americans say they know most of their neighborsDiary of a CEO - Dr Tara SwartMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit: Descript: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory: emilybinder.com/call15min meeting: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Smile Partners USA Digital Marketing Director Ashley Minaudo for a conversation packed with valuable insights for healthcare marketers navigating the evolving landscape of dental and healthcare marketing. The discussion emphasizes the critical connection between marketing strategies and patient experience, highlighting the importance of retention and re-engagement campaigns post-appointment. You'll learn about leveraging technology, including AI, for personalized patient engagement and the significance of educational content in building brand trust. The episode also covers practical strategies for managing multi-brand identities, optimizing call center conversions, and utilizing data analytics to refine marketing efforts. This episode is a must-listen for those looking to enhance patient loyalty and streamline marketing operations in a competitive healthcare environment. RELATED RESOURCES Connect with Ashley - https://www.linkedin.com/in/ashley-minaudo-2989b596/ Top Dental & DSO Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2025/ DSO Marketing: Branded House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/ How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

AI is reshaping marketing at lightning speed, and those who don't adapt will fall behind. In this video, I break down the rise of generative AI and how it's transforming marketing strategies. From super agents automating tasks to the shift towards search everywhere optimization, AI is revolutionizing the game. Timestamps: (00:00) The Rise of Generative AI in Marketing (03:12) Transforming Marketing with Super Agents (06:07) The Evolution of Search and Marketing Funnels How to Connect: IG: / ericosiu X: / ericosiu How to Connect: IG: / ericosiu X: / ericosiu

Have you ever wondered how the world's largest professional network approaches artificial intelligence in their marketing? We all see the innovations and changes happening on LinkedIn's platform, but what's happening behind the scenes? How are they actually implementing AI in their marketing strategies, and what can we learn from their approach? The truth is, most businesses are struggling to effectively integrate AI into their marketing operations. They're either overwhelmed by the possibilities, unsure where to start, or concerned about maintaining authenticity while leveraging automation. And with the stakes getting higher every day, the pressure to get it right is immense. That's why I'm thrilled to welcome today's guest, Hava Maloku, Senior Digital Marketing Manager at LinkedIn. With over 15 years of experience in digital marketing and a front-row seat to AI implementation at one of the world's most influential tech companies, Hava brings unique insights into how enterprises can successfully leverage AI in their marketing strategies. She's also a respected voice in the AI leadership space, recently speaking at the "AI Leadership Workshop: Voices of Change" about combining technical excellence with strategic vision. The AI Hat Podcast host Mike Allton asked Hava Maloku about: ✨ Enterprise AI Strategy: How LinkedIn approaches AI implementation at scale ✨ Balance & Integration: Combining technical capabilities with strategic marketing goals ✨ Future-Ready Framework: Building adaptable AI marketing systems for long-term success Chapters: 00:00 Introduction to Women Leaders in Tech 00:18 Encouragement for Women in AI 01:29 The AI Hat Podcast Theme Song 02:36 Welcome to The AI Hat Podcast 02:59 LinkedIn's AI Marketing Strategies 03:35 Guest Introduction: Hava Maloku 04:20 Hava's Journey into AI Marketing 06:22 AI's Impact Beyond Marketing 08:24 AI Trends in Marketing 12:29 LinkedIn's Initial AI Approach 17:39 Successful AI Marketing Initiatives at LinkedIn 24:42 Staying Current with AI in Marketing 28:52 Advice for Women Marketing Leaders 31:58 Conclusion and Contact Information Learn more about Hava Maloku Connect with Hava Maloku on LinkedIn Resources & Brands mentioned in this episode LinkedIn AI Primer: Get Started with AI Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/inside-linkedins-ai-marketing-strategy-a-senior-leaders-perspective/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

How will AI impact marketing teams, agencies, and processes? While 85% of marketers report using AI tools, they struggle to integrate AI into the workplace. How can you make work? We're joined by Pierre Berard, former China hand and a senior marketing executive who's led some of the world's top luxury and consumer brands and is now the founder of alphabrand.ai. This new platform helps marketers work faster, smarter, and more creatively with AI.

Tired of chasing leads and burning out on content? AI expert and multi-7-figure agency founder Billy Sticker reveals how entrepreneurs can grow faster and with less stress using practical AI tools. Discover how to automate lead gen, scale your authority, and free up your time using cutting-edge tech like chatbots, custom GPTs, and voice/video cloning platforms.What You'll Learn: 24/7 Lead Generation with AI — How tools like ChatGPT and CloseBot qualify leads, book appointments, and follow up automatically. Next-Level Content Creation — Create weekly authority-building videos using tools like ElevenLabs and HeyGen. Outcome-First AI Strategy — Why the smartest entrepreneurs focus on business "buckets" and results, not shiny tools. Whether you're raising capital, building investor relationships, or scaling operations, this episode gives you the blueprint to work smarter, not harder, with AI.Timestamps:00:00 Introducing Billy Sticker2:26 From pastor to marketer3:31 Why AI is Facebook 2.06:30 Lead Gen and chatbot technologies19:18 Must-have AI tools21:19 Avoiding misinformation in legal use23:27 Creating content without burning out32:22 Automation tools and time-saving tips36:25 Balancing AI with human touch  37:55 Practical AI implementation tips42:01 Best platforms to use daily45:49 Metrics and KPIs47:03 Personal insights and giving back47:26 Closing thoughts and contact informationVISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow

AI, Marketing, and Human Decision Making // MLOps Podcast #313 with Fausto Albers, AI Engineer & Community Lead at AI Builders Club.Join the Community: https://go.mlops.community/YTJoinIn Get the newsletter: https://go.mlops.community/YTNewsletter // AbstractDemetrios and Fausto Albers explore how generative AI transforms creative work, decision-making, and human connection, highlighting both the promise of automation and the risks of losing critical thinking and social nuance.// BioFausto Albers is a relentless explorer of the unconventional—a techno-optimist with a foundation in sociology and behavioral economics, always connecting seemingly absurd ideas that, upon closer inspection, turn out to be the missing pieces of a bigger puzzle. He thrives in paradox: he overcomplicates the simple, oversimplifies the complex, and yet somehow lands on solutions that feel inevitable in hindsight. He believes that true innovation exists in the tension between chaos and structure—too much of either, and you're stuck.His career has been anything but linear. He's owned and operated successful restaurants, served high-stakes cocktails while juggling bottles on London's bar tops, and later traded spirits for code—designing digital waiters, recommender systems, and AI-driven accounting tools. Now, he leads the AI Builders Club Amsterdam, a fast-growing community where AI engineers, researchers, and founders push the boundaries of intelligent systems.Ask him about RAG, and he'll insist on specificity—because, as he puts it, discussing retrieval-augmented generation without clear definitions is as useful as declaring that “AI will have an impact on the world.” An engaging communicator, a sharp systems thinker, and a builder of both technology and communities, Fausto is here to challenge perspectives, deconstruct assumptions, and remix the future of AI.// Related LinksWebsite: aibuilders.clubMoravec's paradox: https://en.wikipedia.org/wiki/Moravec%27s_paradox?utm_source=chatgpt.comBehavior Modeling, Secondary AI Effects, Bias Reduction & Synthetic Data // Devansh Devansh // #311: https://youtu.be/jJXee5rMtHI~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExploreJoin our Slack community [https://go.mlops.community/slack]Follow us on X/Twitter [@mlopscommunity](https://x.com/mlopscommunity) or [LinkedIn](https://go.mlops.community/linkedin)] Sign up for the next meetup: [https://go.mlops.community/register]MLOps Swag/Merch: [https://shop.mlops.community/]Connect with Demetrios on LinkedIn: /dpbrinkmConnect with Fausto on LinkedIn: /stepintoliquidTimestamps:[00:00] Fausto's preferred coffee[00:26] Takeaways[01:18] Automated Ad Creative Generation[07:14] AI in Marketing Workflows[13:23] MCP and System Bottlenecks[21:45] Forward Compatibility vs Optimization[29:57] Unlocking Workflow Speed[33:48] AI Dependency vs Critical Thinking[37:44] AI Realism and Paradoxes[42:30] Outsourcing Decision-Making Risks[46:22] Human Value in Automation[49:02] Wrap up

In this compelling episode of the Partnering Leadership podcast, Mark Schaefer returns to share fresh, provocative insights from his latest book, Audacious: How Humans Win in an AI Marketing World. A globally respected marketing strategist, bestselling author, and deep observer of technological change, Schaefer brings sharp clarity to a pressing leadership question: what does it take to stay relevant when artificial intelligence makes intelligence itself abundant?Rather than offering a simplistic take on AI, Schaefer challenges leaders to confront a more nuanced truth: AI doesn't just change how we work—it redefines where we create value. In a world where intelligence is cheap and accessible to everyone, he argues, leaders must shift their organizations from knowledge accumulation to human differentiation.The conversation dives into what “out-humaning” AI actually looks like. From designing moments of awe to fostering fearless creativity, Schaefer offers examples and frameworks that push beyond theory. He connects storytelling, community-building, and emotional resonance not just as marketing strategies—but as core leadership capabilities that machines can't replicate.This episode is a must-listen for CEOs, board members, and senior executives grappling with the implications of AI. It's not about resisting the future—it's about recognizing what only humans can do, and leading teams to do it with more clarity, urgency, and creativity than ever before.Actionable TakeawaysYou'll learn why intelligence is no longer a competitive advantage—and what replaces it at the leadership level.Hear how to reframe your organizational structure and decision-making in a world where AI handles most of the “smart work.”Discover what Mark Schaefer means by “out-humaning AI” and why that's now your most important leadership mandate.You'll learn why competence is no longer enough—and how leaders who rely on it alone risk irrelevance.Hear how to use awe, authenticity, and community as strategic tools to build trust and emotional engagement that AI can't touch.You'll learn how to think about brand relevance and personal credibility when your audience knows AI could have written your content.Hear how to identify and overcome the fear that's keeping your organization stuck in mediocrity.You'll learn what makes bold storytelling and immersive experience design the next frontier in business leadership.Hear how to embrace AI as a creative partner without outsourcing your strategic soul.Connect with Mark Schaefer :Website: Businesses GrowSocial Media: Twitter | LinkedInConnect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Businesses must optimize for AI-driven search habits or risk losing relevance. Live shopping could expand beyond impulse purchases into high-ticket sales. Recession-proof marketing requires prioritizing organic search and strategic bottom-of-funnel tactics. Keywords: AI marketing, SEO strategy, Google algorithm updates, digital advertising, organic search optimization, live shopping trends, content marketing, brand awareness Hashtags: #AI #MarketingStrategy #SEO #DigitalAdvertising #GoogleSEO #OrganicSearch #LiveShopping #MarketingMadmen #MarketingPodcast #Ecommercepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/  LinkedIn: https://www.linkedin.com/in/shawnreddy/  YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d    Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices.​ Website: https://pronotary.com/  LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/  Instagram: https://www.instagram.com/pronotaryllc/#  Facebook: https://www.facebook.com/pronotaryllc/    In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/  LinkedIn: https://www.linkedin.com/in/shawnreddy/  YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d    Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices.​ Website: https://pronotary.com/  LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/  Instagram: https://www.instagram.com/pronotaryllc/#  Facebook: https://www.facebook.com/pronotaryllc/    In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

AI, Marketing, and Human Decision Making // MLOps Podcast #313 with Fausto Albers, AI Engineer & Community Lead at AI Builders Club.Join the Community: https://go.mlops.community/YTJoinIn Get the newsletter: https://go.mlops.community/YTNewsletter // AbstractDemetrios and Fausto Albers explore how generative AI transforms creative work, decision-making, and human connection, highlighting both the promise of automation and the risks of losing critical thinking and social nuance.// BioFausto Albers is a relentless explorer of the unconventional—a techno-optimist with a foundation in sociology and behavioral economics, always connecting seemingly absurd ideas that, upon closer inspection, turn out to be the missing pieces of a bigger puzzle. He thrives in paradox: he overcomplicates the simple, oversimplifies the complex, and yet somehow lands on solutions that feel inevitable in hindsight. He believes that true innovation exists in the tension between chaos and structure—too much of either, and you're stuck.His career has been anything but linear. He's owned and operated successful restaurants, served high-stakes cocktails while juggling bottles on London's bar tops, and later traded spirits for code—designing digital waiters, recommender systems, and AI-driven accounting tools. Now, he leads the AI Builders Club Amsterdam, a fast-growing community where AI engineers, researchers, and founders push the boundaries of intelligent systems.Ask him about RAG, and he'll insist on specificity—because, as he puts it, discussing retrieval-augmented generation without clear definitions is as useful as declaring that “AI will have an impact on the world.” An engaging communicator, a sharp systems thinker, and a builder of both technology and communities, Fausto is here to challenge perspectives, deconstruct assumptions, and remix the future of AI.// Related LinksWebsite: aibuilders.clubMoravec's paradox: https://en.wikipedia.org/wiki/Moravec%27s_paradox?utm_source=chatgpt.comBehavior Modeling, Secondary AI Effects, Bias Reduction & Synthetic Data // Devansh Devansh // #311: https://youtu.be/jJXee5rMtHI~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExploreJoin our slack community [https://go.mlops.community/slack]Follow us on X/Twitter [@mlopscommunity](https://x.com/mlopscommunity) or [LinkedIn](https://go.mlops.community/linkedin)] Sign up for the next meetup: [https://go.mlops.community/register]MLOps Swag/Merch: [https://shop.mlops.community/]Connect with Demetrios on LinkedIn: /dpbrinkmConnect with Fausto on LinkedIn: /stepintoliquid

Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu

AI is no longer just a buzzword—it's a full-blown business stack. I walk through how AI stacks and agents are transforming everything from recruitment and M&A to content creation and coding. These tools aren't just helping—they're slashing time and costs across the board. If you're not building with AI, you're getting left behind. Timecodes⏰ (00:00) Transforming Business with AI (02:52) The Power of AI Stacks (05:58) AI Agents in Recruitment (08:51) AI in Mergers and Acquisitions (11:51) Leveraging AI for Marketing and Content Creation (14:07) AI Coding and Prototyping Tools How to Connect: IG: / ericosiu X: / ericosiu

AI is everywhere, but for many businesses, it feels more like a buzzword than a practical tool. The challenge isn't just adopting it—it's knowing how to use it effectively without losing what makes a brand unique. While some companies are already leveraging AI to automate tasks and scale faster, others are stuck in hesitation, unsure of where it fits in. The real game-changer isn't just having AI—it's knowing how to use it without sacrificing authenticity and real human connection. Russ Henneberry is a digital marketing expert, AI consultant, and co-author of Digital Marketing for Dummies. As the founder of theCLICK, an AI marketing training platform, he has spent over 20 years helping businesses bridge the gap between traditional marketing strategies and emerging AI technologies. Russ has certified thousands of professionals, speaks at major conferences, and provides consulting services focused on AI-powered content marketing. Today, he breaks down the practical applications of AI in modern business, sharing how entrepreneurs and marketers can leverage tools like ChatGPT for content creation, research, and organization. Stay tuned! Resources theCLICK: Learn AI by doing AI | AI Training & Community for Marketers and Entrepreneurs Follow Russ Henneberry on Facebook Connect with Russ Henneberry on LinkedIn