Podcasts about ai marketing

Michael Sorg and Katie Dudas are joined by Sam Eitzen, CEO of Snapbar, for a deep dive into how artificial intelligence is changing experiential marketing, trade shows, conferences, brand activations, and the humble photo booth. Sam explains how Snapbar evolved from physically hauling hundreds of photo booths to events into building a web-based platform that lets brands create interactive experiences accessible from an iPad, touchscreen, QR code, or an attendee's own phone. What started as a necessary pandemic pivot has developed into AI photo experiences, highly personalized AI Stories, and new ways for brands to combine entertainment with lead generation. The conversation also gets beyond the AI hype. Sam discusses the unpredictability of image models, why prompt engineering still requires humans, how Snapbar tests and switches between different AI models, and why brands need to understand that generative AI is not simply automated Photoshop. Snapbar's system remains cloud-based, meaning connectivity and third-party model reliability are still real considerations for live events. Topics and products discussed: What experiential marketing actually means: Sam distinguishes traditional broadcast and digital advertising from interactive marketing designed to bring the audience into the experience through participation. Snapbar's origin story: The company began as a side-gig photo booth business before moving from weddings into conferences, trade shows, sporting events, product launches, festivals, and other B2B activations. The pandemic pivot: When physical events disappeared in 2020, a client asked whether Snapbar could bring its photo experiences online. That request became the foundation of the company's current web-based platform. World Cup fan activations: Sam describes branded soccer experiences that let attendees transform themselves into stylized or animated fans and players without improperly copying team intellectual property. QR codes instead of long lines: Experiences can run on event iPads while also letting thousands of attendees participate from their own phones by scanning a QR code. Understanding the audience: A soccer activation that works at the World Cup may flop at a legal conference. Sam says cybersecurity audiences, for example, often respond particularly well to gaming, fantasy, and trading-card concepts. Digital experiences as event swag: The group discusses whether personalized digital content can become an alternative to another pile of branded pens, bottles, and promotional giveaways. Snapbar's planned digital spinner wheel: Sam explains a digital version of the familiar trade-show prize wheel with customizable branding, prize probabilities, inventory management, QR control, redemption codes, and lead capture. The rise of the AI photo booth: Early image generation was unreliable, producing extra arms, heads, and other artifacts. As models improved, AI photo experiences became one of Snapbar's biggest products. AI Stories: Snapbar adds Mad Libs-like personalization to AI-generated experiences, allowing attendees to influence the resulting scene while brands maintain controls over the experience. Taking event tech into unusual environments: Sam recalls activations at music festivals, on boats, and experiences that attendees could even access while traveling because everything is web-based. Working across AI providers: Rather than building its own image models, Snapbar evaluates available third-party systems and can shift between models depending on prompt adherence, realism, animation style, and client needs. Why testing matters: AI models can regress or behave differently after updates. Snapbar's team tests experiences ahead of events, attempts to break them, adjusts prompts, and can intervene while an activation is live. Treat AI like a new team member: Sam suggests thinking of AI less like an infallible machine and more like a new employee that needs context, supervision, defined permissions, and an understanding of what it does well. AI is not automated Photoshop: Clients sometimes expect pixel-perfect control, but generative systems still involve prompting, probabilities, and outputs that cannot always be completely dictated. Why AI may not magically fix event networking: Sam pushes back on the idea that feeding hobbies and job titles into an AI matchmaking system automatically creates meaningful human connections. Event attendees ultimately want genuine personal and professional connection. The danger of easy AI startups: AI makes prototypes and products dramatically easier to build, but that also means competitors can build similar products just as quickly. Distribution becomes the advantage: Sam argues that customer relationships, audience access, SEO/AEO, reputation, and reaching the right buyers become even more important when everyone has access to powerful AI tools. Learn more about Snapbar at https://snapbar.com, which Sam specifically shares at the end of the interview.

Overcoming Small Business Burnout: Why You Need Simpler Systems, Not More TechWelcome to another episode of the Owner to Owner Podcast. If you've ever wondered how to reduce small business burnout, the answer often starts with simplifying your small business tech stack. Are you feeling overwhelmed by the endless apps, subscriptions, and communication channels required to run your business today? You aren't alone.In this episode, Michael sits down with Elise Balsillie, Head of Thryv ANZ, to unpack why modern technology often adds complexity instead of freedom for small business owners. They explore the best systems for service based businesses and dive deep into the burnout epidemic. You'll learn exactly how to build a business that runs without you, which is the ultimate key to reducing owner dependency for business sale and preserving your day-to-day sanity.Whether you want to learn about using AI for small business marketing, improving local visibility for contractors, or leveraging Thryv for small business growth, this conversation covers the practical steps to get your time back.In this episode, you'll discover:The Burnout Reality: Why Thryv's recent research shows 45% of Australian small business owners have considered stepping away due to workload pressure.The "Mishmash" Tech Stack: Why stringing together too many isolated tools creates process gaps rather than fixing your core problems.The 3 a.m. Rule: How to stop trying to fix everything at once and focus strictly on the one issue keeping you awake at night.Real-World Success: How Booth Contracting saved 10 hours a week and scaled from a single van to a national operation using better local SEO and lead generation.Building for the Future: Actionable ways to reduce owner dependency to boost both your current profit and your eventual exit valuation.Practical AI Adoption: How to take practical, baby steps into AI to save time on everyday tasks without feeling overwhelmed.Episode Chapters:00:00 – The modern small business trap: Why tech promises freedom but delivers pressure05:22 – The "mishmash" tech stack and how to solve your 3 a.m. problem09:06 – How Thryv helps service businesses grow (featuring the Booth Contracting case study)18:37 – Surprising data from the Thryv Business Index: Burnout, rising costs, and wearing too many hats25:29 – Reducing owner dependency to improve saleability and transition out of the day-to-day30:22 – Building AI-powered marketing systems that outlast the owner38:24 – The future of online discovery and how AI is changing local search43:30 – Elise's final advice for overwhelmed owners and how to take the first step Thanks for listening. Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au

In this episode, we dive into the hidden costs of ecommerce growth and why static product pages are no longer enough to convert shoppers.  Unnikrshnan Kurup, Director of Client Consulting and Strategy at Theorem, shares how video commerce helps brands bridge the customer confidence gap by replacing outdated text descriptions with interactive, decision-focused content.  He also reveals strategies for lowering customer acquisition costs, using AI to scale video creation without expensive shoots, and measuring true conversion metrics instead of vanity views.  Topics discussed in this episode:Why traffic alone no longer drives e-commerce growth. How confidence gaps cause hidden shopper drop-offs. What differentiates video commerce from video assets.  How video bridges product page information gaps. Why video belongs near the buying decision point.   What video metrics matter beyond basic views. How video commerce reduces expensive support costs.   Why AI simplifies scaling existing video content. How testing hero product pages boosts conversions.   What makes video commerce distinct from live selling.   Links & Resources Website: https://theorem.digital/LinkedIn: https://www.linkedin.com/in/unni-kurup-breakthrough/X/Twitter: https://x.com/theoremincGet access to more free resources by visiting the show notes at https://tinyurl.com/mrmm9u6n______________________________________________________ Our Sponsors Xero is cloud-based accounting software that helps small businesses, including ecommerce sellers and DTC brands - manage invoicing, cash flow, bank reconciliation, and reporting from one place, on any device. Get 90% off for 6 months. Learn more at https://referrals.xero.com/ecb - T&Cs apply.Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what's driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!  Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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A key theme that emerged was the impact of trial structure on user acquisition and conversion optimization by Favour Obasi-ike, MBA, MS. Free trials without card requirements drive higher volume but lower user commitment and retention, typically achieving 8-25% opt-in rates. Free trials that require a card—even at $0—deliver 30-50% opt-in rates and greater psychological attachment. Paid trials, even at a nominal amount, filter for high-intent users, lead to 51%+ opt-in rates, and yield better final conversion rates into paying customers. The discussion explored strategies for leveraging HVCO (high-value content offers) versus LCVO (low-content value offers), and underscored the importance of financial commitment on day one for building sustainable, quality user bases.Who Is This For?The conversation focused on website owners, entrepreneurs, business builders, and anyone considering how to use free or paid trials to drive conversions, engagement, and revenue for digital products or services. The discussion is especially relevant for those managing memberships, courses, newsletters, events, or any online offering looking to optimize user acquisition and retention strategies.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Key MomentsOpening emphasis on the evolving relevance of free trials versus paid trials 00:01:12Clear explanation of "free" vs. "paid" trials and psychological attachment 00:02:08Discussion of opt-in rates and findings from Growth Unhinged and RevenueCat 00:05:22Detailed breakdown of conversion rates for each type of trial 00:07:19Psychological impact and perceived value of financial commitment 00:09:51Live FAQ: Are free trials better for conversions? Answer: Paid trials are better 00:12:56Analogy of phone numbers/emails and level of user commitment 00:14:55Filtering out low-intent users with paid or card-on-file trials 00:17:30Long-term vs. short-term strategy and the importance of first-day financial commitment 00:19:18Actionable call to decide between free and paid trials for your business 00:20:19Use cases and examples (newsletters, magazines, events, courses) 00:23:55Closing encouragement to take action, test, and iterate 00:28:39TimestampsIntroduction and framing: 00:01:12Trial types and user psychology: 00:02:08Research findings and opt-in data: 00:05:22Conversion rate breakdown: 00:07:19Financial commitment and user value: 00:09:51Conversion FAQ clarified: 00:12:56User filtering and targeting: 00:17:30Decision points for business owners: 00:20:19Use cases and practical advice: 00:23:55Action encouragement: 00:28:39FAQsQ: Are free trials better for conversions than paid ones?A key theme was that paid trials yield higher-quality conversions compared to free trials. Free trials without financial attachment tend to have lower retention and conversion 00:12:56.Q: What's the impact of requiring a credit card on a free trial?Requiring a card signals higher user intent and increases opt-in conversion rates to 30–50% 00:09:00.Q: Should I offer free content or put up a paywall from the start?The discussion explored both options and suggested aligning trial structure with long-term business goals and customer quality 00:21:36.Action StepsAssess your business goals: Volume vs. quality of leads? 00:12:31Decide between free, free-with-card, or paid trials for your offerings 00:20:23Experiment with HVCO and LCVO to see what content drives true interest 00:05:03Set up clear processes for card-on-file or paid entry, even at a low amount 00:16:58Analyze your conversion metrics regularly and optimize for commitment and retention 00:19:11Test, iterate, and don't hesitate to filter out low-intent users for long-term business health 00:28:39Ready to Rank? Book Your SEO & Web Dev Services Today

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Most retail brands don't collapse in one dramatic moment; they drift, one small decision at a time. Gartner predicts that by 2027, 40 percent of CMOs pushing for bigger rebranding budgets will lose influence with the C-suite because they can't prove the return. AI is already eroding organic search, adding to brand drift. Join Shelley and Karen Leland, founder of Sterling Marketing Group and author of “The Brand Mapping Strategy,” as they unpack why reinvigorating a brand beats rebranding. They discuss how brand marking is findable, followable, or unforgettable and the risks associated with each.Special Guest: Karen Leland, founder of Sterling Marketing Group and bestselling authorFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from retail industry experts, and be sure to follow us on LinkedIn, Instagram and Twitter.

The discussion with Favour Obasi-ike, MBA, MS focused on why websites often attract high traffic but fail to convert that into sales, highlighting issues like confusing navigation, unclear offers, and lack of trust signals. John emphasized the importance of SEO and targeted keywords for driving the right kind of traffic that is more likely to convert 00:29:58. Carol and Celese stressed the need for an easy, streamlined purchasing process and understanding user behavior to minimize drop-off points 00:33:00 00:35:11. Participants emphasized using analytics and A/B testing to regularly refine content and calls to action for better conversion rates 01:04:04. The group agreed that clarity, trust, and simplicity are key factors in turning website traffic into actual sales 01:09:06.SummarySEO Is Essential: Multiple guests, especially Celeste and John, attribute business growth and audience reach primarily to consistent SEO efforts through content, keywords, and high-authority backlinks (Celeste at 06:10, John at 03:38).Content & Relevance: Content specifically targeting transactional keywords and providing clear, relevant information converts better. Consistency and updating content regularly are emphasized (Celeste at 35:40).Technical Elements: Secure sites (HTTPS), user-friendly navigation, fast load times, and mobile responsiveness are critical for both SEO and user trust (43:12).Analytics: Using tools like Google Analytics or Fathom Analytics to track user paths, page popularity, and drop-off points enables continual optimization (01:09:56).Trust Factors: Payment options, clarity on pricing, and visible security all influence both SEO ranking (indirectly) and actual conversions.Who is This For?This episode is for small business owners, entrepreneurs, web designers, marketers, and anyone interested in understanding why their website might generate traffic but not convert visitors into sales. It's especially valuable for those seeking actionable SEO insights and practical website optimization strategies.Key Moments & TimestampsIntroduction to the problem of website traffic vs. sales 00:00John introduces his podcast/radio brand and SEO focus 03:09Celeste shares her SEO success and journey from struggling entrepreneur to full-time business owner 05:05Carol introduces expertise in Shopify and Conversion Rate Optimization (CRO) 11:39Discussion: Website navigation, tabs, and user experience (John, Celese, Carol) 17:52The role of ease, simplicity, and minimizing steps for conversions (Celese) 35:11Pricing transparency, payment methods, and abandoned carts 43:12Tools, analytics, and actionable next steps 01:09:56Summary roundtable: final takeaways and implementation advice (John, Celese, Carol) 01:05:46For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.FAQsQ: Why does my website get traffic but no sales?A: Common reasons include poor navigation, too many steps at checkout, unclear offers, lack of trust signals, and disconnect between content and buyer intent (Celeste at 36:15, 43:32).Q: What's the most important SEO tactic for small business?A: Keyword research focused on what your buyers are searching for, plus consistent, clear content supported by reputable backlinks (John at 03:38, Celeste at 06:10).Q: Should links on my site open in new tabs?A: Only external links should open new tabs. Internal navigation should stay in the same tab for a seamless user experience (Celeste at 19:01, Carol at 19:49).Q: How do I know where people are dropping off my site?A: Use analytics tools to monitor page visits, bounce rates, and conversion funnels (Carol at 01:04:04).Action Steps for Favour Obasi-ikeHighlight offers/service links more clearly (CLARITY = SALES) in all call-to-action buttons and navigation (01:09:02).Refine site navigation: Ensure internal links do not open in new tabs and streamline the visitor path for ease of use (Celeste at 19:01).Request user feedback: Regularly test your website's checkout and inquiry process from multiple devices (50:30).Show payment options upfront: Add visible payment logos and ensure broad compatibility (48:13).Install/Review Analytics: Regularly review entry and exit pages to find and fix drop-off points (01:09:56).Gather client source data: Continue to ask every client how they found you, using that info to double down on winning channels (Celeste at 06:07).A/B test changes: When updating navigation, CTAs, or checkout, track the impact using metrics for ongoing improvement (Carol at 01:04:43).Educate with transparency: Update website copy and offers to set clear expectations and reduce confusion (01:09:06).Ready to Rank? Book Your SEO & Web Dev Services Today

Consistent content updates, correct metadata (like canonical tags), and site speed also directly affect your sales potential. Move users from social platforms (rented land) to your site (owned land), collect their emails, and continuously improve based on analytic feedback for sustainable success.Favour Obasi-ike, MBA, MS breaks it down in this episode so you can turn clicks into clients by using SEO to sell your products and services on your business website.Who Is This For?This episode is for entrepreneurs, small business owners, content creators, podcasters, and anyone aiming to sell products or services online using a website. Listeners seeking to understand website fundamentals, SEO essentials, audience analytics, and digital selling strategies will find actionable insights and clear steps to optimize online growth.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Key Moments & TimestampsImportance of Website for Selling Products/Services: 00:00:02The Role of Payment Processors: 00:05:37Why Policy Pages Matter (Policies, Shipping Info, Terms): 00:07:13Pre-purchase vs. Post-purchase Customer Behavior: 00:19:15The Power of Analytics for Your Website: 00:26:53Browser & OS Impact on Audience Targeting: 00:31:02Why Website Ownership Outranks Social Media-Only Strategy: 00:45:06Website Audits—Practical Example: 01:04:17The Expanding Role of SEO and GEO: 00:58:49Key Action Steps for Audience Retention and Conversion: 01:22:06FAQsQ: Why do I need a website if I have big social media followings?A: Social media is rented land—you can be deplatformed or lose access any time. A website gives you control, credibility, visibility in AI search, and allows you to capture leads and earn revenue directly 00:46:38.Q: What's most important on my website for selling?A: Secure payment processing, clear product/service pages, updated policy/info pages, fast loading speed, and internal linking for easy navigation 00:05:37, 00:14:12.Q: How do analytics help me?A: Analytics show where visitors come from, which content they engage with, and how they buy, so you can tailor ads and products and avoid wasting budget 00:27:05.Q: What is GEO?A: Generative Engine Optimization—preparing your content and site not just for Google, but for AI/LLM search platforms that cite reliable websites 00:58:54.Q: What if I don't feel “techy” enough?A: Start simple and iterate. Hire help for technical parts, or use platforms like Podpage for podcasts. What matters most is taking ownership and taking the first step 01:20:50.Action StepsAudit Your Website: Check for up-to-date content, navigation, and canonical tags 01:04:17.Integrate Secure Payment Processing if you sell products or services 00:05:37.Create and Update Policy Pages (shipping, refunds, terms) 00:07:13.Analyze Your Analytics: Use Google Analytics to see audience, behaviors, and refine content and ads 00:26:53.Capture Emails: Move your audience from social media to your own email list for retention and remarketing 00:53:08.Speed-Test Your Website: Use tools like GTMetrix. Ensure load times

Today's conversation dives deep into three powerful pillars of online visibility: search intent, semantic search, and keyword research. You'll hear Favour Obasi-ike, MBA, MS talk about the mechanics behind how people find information, the role of intentional searches, and the evolving ways AI processes and retrieves content. Whether you're a business owner eager to optimize your website or just curious about what happens behind the scenes when you type a query, this episode unpacks everything you need to know to boost your reach and relevance online.Get ready for actionable tips and real-world examples that will help you harness the power of smarter searches.Summary & LearningsUnderstand the Four Mechanics: Indexing, query processing, retrieval, and ranking are foundational for getting discovered in search (05:33).Search Intent Drives Results: Recognize user intent—informational, navigational, commercial, transactional—for better keyword targeting (18:49).Structure Your Keyword Research: Use broad to narrow targeting. Utilize phrase and exact match to control relevance; negative keywords exclude unwanted traffic (37:46).Optimize Content Types: Incorporate multimedia (text, image, audio, video) and embed relevant posts for better reach (24:40, 25:58).Prioritize UX: Easy, clear booking and navigation processes convert more clients (32:20).Refresh Content Regularly: Each page needs updates at least every 24 months to stay competitive (56:48).Key Moments & TimestampsWhat are indexing, query processing, retrieval, ranking?Thorough breakdown of the fundamental mechanics behind keyword search and discovery:05:33Defining Search IntentUnderstanding what “search intent” means and how it guides customer behavior:09:40Types of Search Intent:InformationalNavigationalCommercialTransactionalExplained with examples: 18:49Types of Keyword MatchesBroad matchPhrase match (using quotation marks)Exact match (using square brackets)Negative keywords (filter out irrelevant traffic)Step-by-step guidance: 29:06 and 37:46Importance of Easy User ExperienceStreamlining booking and why simplicity beats complexity: 32:20Content Formats for SEOWhy using text, image, audio, and video enhances discovery: 24:40Embedding as SEO StrategyHow embedding social posts boosts indexing: 25:58Refresh Cycle for Web PagesWhy every web page needs regular updates—24-month SEO lifespan: 56:48Who Is This Episode For?This episode is ideal for entrepreneurs, business owners, marketers, service providers, and anyone seeking to understand the nuanced differences between search intent, semantic search, and keyword research. If you want practical advice on increasing your visibility online and actionable SEO strategies to convert searchers into customers, this is for you.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.FAQsQ: What's the difference between search intent, semantic search, and keyword research?A: Search intent is understanding why someone is searching. Semantic search considers context/meaning alongside keywords. Keyword research identifies what terms people actually use. Each approach builds on the other for effective SEO.Q: How do keyword matches influence my results?A: Broad matches cast a wide net. Phrase matches require the user search to include an exact phrase. Exact matches show your result only for the exact query. Negative keywords prevent unwanted clicks (e.g., blocking “free” if you sell paid services).Q: How often should I update my website?A: Pages should be refreshed every 24 months to maintain SEO performance (56:48).Action StepsAudit Your Website: Ensure every page is indexed and updated within 24 months (56:48).Clarify Your Target Intent: Map your major pages to specific intents (informational, navigational, commercial, transactional).Do Keyword Research: Use SEMrush or Google Keyword Planner to explore broad, phrase, and exact match keywords (47:37).Implement Negative Keywords: Filter out irrelevant or unqualified traffic, especially in paid ads (41:16).Upgrade Your Content: Add images, audio, and video; embed social media posts for context (25:58).Simplify Your User Journey: Make booking and buying as frictionless as possible (32:20).Book a Consultation: If you need 1:1 guidance, schedule a call (49:24).Ready to Rank? Book Your SEO & Web Dev Services Today

In this episode we cover how AI works with humans and how to navigate it for your business. And we tough on the importance of integrating AI into schools for the future success of human beings.

Send us Fan MailCan AI really run your Google Ads campaigns without a human ever logging in? And if it can, does that mean marketing knowledge is becoming optional?If you're enjoying the show, follow or subscribe wherever you're listening. It helps more marketers find these conversations.For the last year, "AI will replace marketers" has been one of the loudest claims in the industry. David, founder of Groas, actually built the thing that was supposed to prove it: a fully autonomous ad platform where you connect a campaign once and never log in again. So this episode isn't theory. It's what happened when someone tried to remove the human completely, and what he learned when it didn't work the way he expected.David walks through how Groas evolved from a simple dynamic landing page tool into an end-to-end autonomous ad system, and why he changed his mind about humans being optional in the process. He also explains why Groas recently closed off self-serve signups after nearly a year of accepting anyone who wanted in, and what that decision revealed about where AI genuinely replaces people and where it still can't.If you're building an agency, running ads for clients, or just trying to figure out which of your skills are actually future-proof, this conversation gives you a real answer instead of a hot take.This episode will show you:Why dynamic landing pages built to match search intent can lift conversion rates significantlyThe moment David's stance on "AI replaces marketers" flipped, and whyWhere AI genuinely outperforms human account managers, and where it still falls shortWhy Groas stopped accepting self-serve signups and started requiring applicationsThe two skills David says matter most for anyone starting in marketing or agency work todayIf you're an agency owner or marketer trying to figure out how much of your work AI can actually take off your plate, this episode gives you a founder's-eye view of exactly where that line sits right now.About our guest David is the founder of Groas, a platform that started as a dynamic landing page tool and evolved into a fully autonomous Google Ads system. Website: https://origin-www.groas.com/LinkedIn: https://www.linkedin.com/in/davidpourquery/#AIMarketing #GoogleAds #MarketingPodcast #DigitalMarketing #AgencyLife #MarketingStrategy #AIandMarketing #GrowthMarketing Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

You'd be surprised but garbage in garbage out, kids. Give your favorite internet genius a deep question with well thoughtout instructions and get gold back.   Come listen for examples and how to win more with AI   https://dentco.us https://instagram.com/@dentcopdr    

In this episode, Andrew Chang, Chief Marketing Officer, UChicago Medicine, discusses using AI and marketing technology to improve patient access, measure ROI, support responsible growth and transform the healthcare experience. He also shares UChicago Medicine's plans for its new cancer center and its broader vision for the future of care.

This "Flodesk Studio & Email Copywriting: Email Marketing Strategies (Serious Conversations)" episode delivers a masterclass in email marketing strategy, copywriting best practices, and leveraging AI-powered tools like Flodesk Studio for audience growth and engagement.Favour Obasi-ike, MBA, MS tells listeners to learn critical details such as: Effective subject lines, preview text, and body structureThe impact of timing on open ratesSegmentation, cleaning, and list healthPersonalization and branding through design and font choicesHow to use Flodesk Studio to streamline campaign creation with AISpecial attention is paid to A/B testing, the difference between click and click-through rates, and practical features like polls and analytics for persistent improvement.Who is This For?This episode is for entrepreneurs, marketers, real estate professionals, coaches, consultants, and anyone seeking actionable advice on email marketing, copywriting, AI-powered content creation, and using Flodesk Studio. The content is tailored for those wanting to grow their business, improve engagement, and optimize digital communications.Key Moments & TimestampsIntro & Topic Breakdown — 00:00:03Why Email Marketing Still Matters — 00:02:18Email Copywriting Tips (PS, emojis, numbers, preview text) — 00:04:07Intro to Flodesk Studio & AI Features — 00:07:12Real estate applications & audience segmentation — 00:08:43Email List Cleaning, Segmentation, and Engagement — 00:38:40Choosing the Best Time to Send Emails — 00:51:075 Essential Elements of Email Copy — 01:01:44Email Design, Fonts, and Branding Insights — 01:17:24Testing & Optimization Emphasis — 01:24:13Actionable Takeaways from Guests — 01:22:26FAQs1. Who benefits most from using Flodesk Studio?Anyone who wants a seamless, AI-assisted way to design and send beautiful, brand-consistent emails, especially business owners, marketers, and real estate professionals.2. How do you improve open and click-through rates?Use strong subject lines (with emojis, odd numbers, brackets), compelling preview text, personalization, and clear CTAs. Incorporate A/B testing for continual improvement.3. What is the best time to send email campaigns?It varies. Analyze your own audience data (via tools like Flodesk reporting) to find your optimal window: weekday mornings often outperform, but testing is essential 00:53:19.4. Why is list cleaning important?Regularly removing unengaged contacts preserves deliverability, yields accurate analytics, and improves campaign performance 00:38:40.5. How can you personalize emails effectively?Use segmentation, address recipients by name, and tailor content/offers by user behavior and preferences 01:04:00.6. What are key elements of a high-performing email?Subject line, preview text, concise and well-formatted body, clear call to action, optimized images—each tested before broad send-off 01:01:44.Action Steps for youPromote the episode using engaging snippets and “clips” across LinkedIn, TikTok, and Instagram for wider reach 00:23:00.Share Flodesk Studio link and personal testimonials; encourage audience to experiment with AI-powered email design 00:07:12.Encourage listeners to A/B test subject lines and preview text for their own audiences.Build and nurture a peer community for ongoing discussions on marketing, copywriting, and tech tools 00:58:37.Offer private consulting or group workshops on best practices in email marketing, segmentation, branding, and testing.Continue to spotlight client and listener wins secured through these tactics for future episodes and social proof.Gather feedback/analytics from podcast listeners on their favorite actionable tip, using surveys or Flodesk polls.Remain updated with new Flodesk and Clubhouse features, suggesting product improvements where valuable (as discussed re: heat maps 00:48:19).For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

Copywriter and AI pioneer Jon Benson on the value of communication, mirror language, the myth of bad audiences, and why the competitive advantage in a saturated market is leveraging humanity and tech together. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-value-of-communication-in-ai-marketing  © 2026, NinjaCat 

Vendasta and Broadly promise AI-powered marketing, but what level of involvement do these platforms really require from local service businesses? We break down setup differences, ongoing management, and why a truly done-for-you approach might be the smarter play. Overages Rescue Help City: Addison Address: 17200 Westgrove Drive Website: https://www.overagesrescuehelp.com/ Phone: +1 561 254 4104

Favour Obasi-ike, MBA, MS discussion explored transactional keywords as the key to converting online searches into business results. Several points were raised, including keyword modifiers, intent-driven content creation, analysis of competition (including CPC and search volume), and the ongoing challenge of understanding actual customer journeys through data analysis and attribution. The conversation stressed the importance of consistent SEO practice and the need for business owners to act on this knowledge to truly benefit from organic search.Who Is This For?The conversation focused on entrepreneurs, business owners, marketers, and content creators seeking to grow their businesses online through effective SEO strategies, particularly around the use of transactional keywords. A key theme that emerged was helping those who want to boost sales, improve website discoverability, and understand user intent by mastering keyword research and practical website tweaks.Key Moments & TimestampsIntroduction to Transactional Keywords: what they are and why they matter 00:00:03The importance of website pages and matching content to keyword searches 00:06:14Examples of transactional keywords and practical modifiers (buy, order, cheap, sign up, hire, near me, company, services) 00:25:03The power of intent and understanding the buyer journey 00:17:12Insights on last-touch attribution and multi-touch user journeys 01:23:25The importance of CPC (cost-per-click) and identifying valuable keywords 01:15:14Actionable advice on keyword research, consistency, and implementation 01:41:15Final takeaways and action steps from experts 01:42:53 and 01:44:02FAQsQ: What are transactional keywords?A: Transactional keywords are search terms used when someone is ready to make a purchase or complete a specific action online—like “buy,” “order,” “subscribe,” “hire,” or “near me” 00:04:09.Q: Why are modifiers important for keywords?A: Modifiers (e.g., “best,” “cheap,” “discount,” “download,” “local”) clarify intent, match your content to customer actions, and help attract high-intent customers 00:25:03.Q: How do I find the best keywords for my business?A: Use tools like SEMrush, Ahrefs, or meetglimpse.com to analyze search volume, competition, and cost per click (CPC). Look for high CPC or low competition keywords for better ROI 01:15:14.Q: What's more important, search volume or keyword competition?A: Both matter, but targeting lower-competition keywords with reasonable search volume often yields quicker, cost-effective wins 01:17:11.Q: How can I track the effectiveness of my keywords?A: Use analytics platforms and Search Console data, not just customer surveys, to understand which keywords drive traffic and conversions to your site 01:23:25.Action Steps for Favour Obasi-ike's AudienceAudit your website: Ensure each page targets a specific, high-intent keyword or keyword phrase.Research modifiers: Add transactional and relevant modifiers to existing content and URLs.Analyze CPC and competition: Use keyword analysis tools (e.g., meetglimpse.com) to identify lucrative opportunities.Update and expand FAQs: Build trust and answer buyer questions directly on your site.Track attribution scientifically: Rely on Search Console and analytics for accurate insights instead of only customer self-report.Stay consistent: SEO is a long game—regularly update content and refine your keyword strategies.Implement, don't just learn: Turn insights into action—schedule regular SEO check-ins or book expert consultations.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

Send us Fan MailHow do you market your small business in the age of AI without losing the human connection that makes people want to work with you?In this episode of The Good Enough Mompreneur Podcast, Angela sits down with Deanna Dolecki, President of Blue Duck Agency, and Ashley Ruggieri, marketing specialist and co-host of the Ducks Unplugged podcast, for a relatable and practical conversation about what actually works in marketing today.With more than 20 years behind Blue Duck Agency, Deanna and Ashley bring a wealth of marketing experience—but this conversation goes beyond algorithms, social media, and AI.We talk about why authenticity and human connection matter more than ever, why social media shouldn't be your entire marketing strategy, how to identify the marketing channels that make sense for your audience, and why entrepreneurs need to stop chasing every new trend.We also get personal about motherhood and entrepreneurship, including the confidence and resilience we develop as moms, navigating different seasons of motherhood, setting boundaries, making space for ourselves, and embracing the "joy of missing out" (JOMO) instead of constantly trying to do it all.And if being visible on video makes you uncomfortable, you'll want to hear Deanna's candid story about facing one of her biggest fears after launching their podcast—and why she kept showing up anyway.What You'll Learn in This EpisodeWhy authentic marketing matters even more in the age of AIHow to use AI as a business tool without letting it replace your voice and creativityWhy social media is only one piece of a successful marketing strategyHow to choose marketing channels based on your audience, goals, and budgetWhy attracting ideal clients starts with knowing exactly who you're trying to reachHow to use trends without falling into "shiny object syndrome"Why testing, experimenting, and even failing are essential parts of business growthHow to stand out in a crowded marketplace through connection and authenticityWhy short-form video can be a powerful tool for small business ownersHow motherhood builds resilience, leadership, and self-trustThe importance of boundaries, self-care, and JOMO—the joy of missing outHow to move through the fear of being visible onlineConnect with Blue Duck AgencyLearn more about Blue Duck Agency and its marketing services at blueduckagency.com.Listen to Deanna and Ashley on the Ducks Unplugged podcast on your favorite podcast platform or find them on YouTube at @ducksunplugged.Have a question about working with Blue Duck Agency? Ashley invited listeners to reach out at ashley@blueduckagency.com.Connect with AngelaWant more support building a business that works with your life and season of motherhood?Visit mombusinesscoach.com to learn more about Angela's coaching, podcast, and resources for mom entrepreneurs.Follow Angela on social media: @mombusinesscoachIf you enjoyed this episode, subscribe to The Good Enough Mompreneur Podcast, share it with another mom entrepreneur, and leave a review. Your support helps more women discover conversations like this one.Reflection QuestionWhere are you putting pressure on yourself to do more in your business when what you really need might be to do what matters more intentionally?You don't have to be everywhere or get everything right the first time. Keep showing up, keep experimenting, and keep trusting what you're learning about yourself along the way.You are already more capable than you give yourself credit for. 

In this episode we show how to use AI and Human touchpoints for the best human experience

Favour Obasi-ike, MBA, MS discussion explored the evolving relationship between SEO and artificial intelligence, stressing that while AI revolutionizes content generation and search, SEO's foundational importance endures. One concept discussed was the need for website structure (schema, sitemaps, quality content) to ensure both human users and AI agents can discover, trust, and transact with a site.Who Is This For?The conversation focused on entrepreneurs, website owners, business leaders (including C-suite/Fortune 500), marketers, and anyone seeking to improve their business's online presence and growth using SEO and commercial keyword strategies. A key theme that emerged was bridging the knowledge gap for those new to digital marketing, whether launching a site from scratch, rescuing one, or scaling brand visibility.Key Moments & TimestampsIntroduction, Part 2 Justification & Audience Engagement: Highlights the need for deeper commercial keyword discussion; encourages live participation 00:00:13.AI vs. SEO: Relationship & Current Landscape: Explores whether AI will replace SEO; demonstrates synergy and need for structure 00:02:42–00:12:24.Website Structure & Longevity: Analogies for domain authority and building strong foundations 00:13:11.Ads vs. SEO Investment: Explains why investing in SEO creates lasting value versus short-term ad spend 00:17:11.WordPress vs. Vibe Coding: Evaluates traditional site-building vs. new AI/code-heavy approaches 00:22:56.Learning & Mastering SEO: Recommendations for ongoing strategies, resources, and communities 00:28:47.User Search Patterns & Keyword Strategy: Examines how users shop online, with a focus on long-tail and local keywords 00:32:22.Sitemaps & Robust Web Presence: How site architecture and multiple pages boost authority 00:40:10.Live Tools & Practical Auditing: Use of isitagentready.com for real-time AI/SEO readiness checks 00:43:28.Commerce, Payments, & Security: Significance of payment protocols and HTTPS for trust 00:44:29.Color, Calls to Action & Conversion Psychology: How interface details impact buying behaviors 00:54:03.Types of Commercial Intent Keywords: Differentiates high vs. low commercial intent; relevance for product, service, and pricing pages 00:59:19.Action-Oriented Keyword Construction: Guidance for structuring keyword phrases to increase conversions 01:04:23.Takeaways & Final Thoughts: Recap and encouragement to test, research, and take control of digital outcomes 01:07:42.Several points were raised, including:Investing in SEO produces compounding, evergreen visibility, unlike fleeting paid ads.Commercial keywords (e.g., “buy now,” “pricing,” “best [product],” “alternatives to”) are essential for conversion-focused pages.Local and long-tail strategies help users “find you” for specific contexts and regions.Security (HTTPS), trust signals, and payment protocols are non-negotiable for commercial viability.Testing and optimizing details—color, CTAs, copy—directly impact sales.FAQsQ: Will AI make SEO obsolete?A: No. AI depends on well-structured SEO content to deliver relevant results. They're complementary, not mutually exclusive 00:04:31.Q: What are commercial keywords?A: Specific search phrases indicating purchase intent (e.g., “buy,” “pricing,” “deal,” “best,” “compare”). Essential for pages targeting buyers 00:52:04.Q: Should I invest in SEO or ads?A: SEO offers sustainable, long-term visibility; ads work immediately but disappear when you stop paying 00:17:11.Q: Are modern coding approaches like vibe coding a good idea?A: New site builders offer fast results, but lack the proven, authority-strengthening foundation of established platforms like WordPress 00:22:56.Q: How do I start learning SEO?A: Combine online courses (Google, podcasts, masterminds) with community interaction and direct experimentation 00:28:47.Action StepsAudit your website with tools like isitagentready.com to gauge AI/SEO readiness 00:43:28.Review your site's structure—ensure schema markup, sitemaps, and multiple relevant pages exist 00:36:01.Identify and implement high-intent commercial keywords on key pages: homepage, product/service, pricing, and demo 00:52:04.Ensure your site is HTTPS-secured and supports modern payment integrations 00:46:07.Test calls-to-action and site colors to optimize conversion rates 00:54:03.Regularly engage in industry communities, podcasts, and training to stay current.Track and measure progress; iterate based on results and user feedback.Ready to Rank? Book Your SEO & Web Dev Services Today

What happens when customers stop visiting your website and start buying straight from an AI chat?Ryan Gavin, CMO at Slack (part of Salesforce), joins Daniel to break down how AI agents are rewriting the Marketing playbook, from lead routing to content QA to the agent first internet.Plus: how 1 engineering agent saved a quarter of a million hours, how Ryan's team grades every piece of content with AI before it ever hits his inbox, and how every Marketer can shift gears from manual "doer" to strategic orchestrator.If you're a Marketer who wants to future proof your team for an AI and agent first world, this episode is for YOU.Hit follow and leave us a rating if you're loving the pod. It helps more Marketers find us.Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-gavin-seattle/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can businesses use SEO to get found online, attract customers and build sustainable growth? In this episode of Everything Is Personal, Len May sits down with Stewart Vickers, also known as SEO Jesus, to explore SEO strategy, Google search, AI, content marketing, business growth and building a successful digital agency. Stuart shares lessons from his journey from early online projects to building a multi-seven-figure SEO business. He explains why many websites struggle to rank, how businesses can identify the right search terms, why focused website content matters, how backlinks and authority influence search visibility, and how AI is changing the way businesses approach SEO. EndoDNA: Where Genetic Science Meets Actionable Patient Care EndoDNA bridges the gap between complex genomics and patient wellness. Our patented DNA analysis platforms and AI technology provide genetic insights that support and enhance your clinical expertise. Click here to check out to take control over your Personal Health & Wellness Connect with EndoDNA on SOCIAL: IG | X | YOUTUBE | FB Connect with host, Len May, on IG Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Season 14 with Favour Obasi-ike, MBA, MS!The discussion explored the importance of understanding the four main keyword types: informational, commercial, navigational, and transactional, highlighting that commercial keywords account for a crucial 22% of search demand. Emphasis was placed on commercial keywords being the bridge between window shopping and purchase intent.A key theme that emerged was the necessity of data-driven keyword selection using tools like SEMrush, Ahrefs, Moz, and Ubersuggest. The discussion highlighted that even highly niche or seemingly unconventional businesses can yield significant results when leveraging strategic keyword research.Several points were raised, including the technical significance of URL slugs, content quality over quantity, proper keyword placement, and the increasing value of integrating social media channels for SEO purposes (e.g., linking Instagram/LinkedIn pages for higher authority).Personal success stories from participants illustrated rapid ranking improvements and revenue growth, underscoring the long-term value of SEO over paid ads for sustainable traffic and leads.Who Is This For?The conversation focused on business owners, entrepreneurs, marketers, and anyone interested in leveraging SEO and commercial keywords to drive meaningful growth—especially those with websites or digital services looking to increase traffic and conversions through organic search.Key Moments With TimestampsIntroduction to Keyword Types and SEO Fundamentals 00:00:04Explanation of Informational, Commercial, Navigational, and Transactional Keywords 00:01:21Real-World Case Studies on SEO Transformations 00:10:00Deep Dive Into Commercial Intent and Keyword Research Tools 00:14:14Strategic Use of URL Slugs and Their Impact 00:32:43Using Social Media Integrations in SEO 00:19:03Success Stories: Ranking Improvements and Data-Driven Tactics 00:49:56The Importance of Niche and Low-Competition Keywords 00:46:33How to Turn SEO Traffic Into Leads 00:58:04FAQsQ: What's the difference between informational and commercial keywords?A key concept discussed was that informational keywords answer questions, while commercial keywords indicate buying intent, such as “best software for…” or “top alternatives to…”.Q: How do I choose the right commercial keywords?The discussion explored using data from keyword research tools rather than guessing, emphasizing specificity, intent, and competition metrics.Q: Why are URL slugs important for SEO?One concept discussed was that your URL slug directly impacts your site's discoverability—matching it to target keywords can boost rankings.Q: Can small businesses compete for high-value keywords?A key theme was targeting long-tail, niche, or region-specific variants to outmaneuver larger competitors—sometimes ranking quickly.Q: How often should I update SEO content?The conversation focused on improving and refining content over time, especially as ranking and analytics reveal what's working.Action Steps for Favour Obasi-ikeEducate Your Audience: Continue breaking down SEO concepts such as keyword types, intent, and technical fundamentals in digestible formats, using case studies and real-world examples.Promote Data-Driven Decisions: Encourage the use of keyword research tools, and stress the importance of not guessing terms but validating them with competition and search data.Advise on Technical SEO: Remind clients to optimize URL slugs, interlink content, and leverage Google Search Console and social integrations for enhanced visibility.Showcase Success Stories: Regularly share tangible case studies demonstrating before/after results from commercial keyword deployments.Foster Community Engagement: Invite listeners to submit their own results, questions, or niche discoveries for review in future episodes or on social media.Create Step-by-Step Resources: Develop checklists or templates for commercial keyword research, URL optimization, and data tracking.Offer Consultations: Direct listeners to book a strategy call for personalized SEO roadmaps and deeper dives into their analytics and keyword gaps.Plan for Follow-Ups: Organize part 2 sessions to address advanced or transactional keyword strategies and continue the learning journey.Ready to Rank? Book Your SEO & Web Dev Services Today

If execution is cheap now, what should Marketers really be getting paid for?Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the hire of the year is a Marketing engineer: a Marketer who thinks like a systems architect (not a project manager. Love you, project managers.).He breaks down the "barbell" reshaping every Marketing team, why taste and judgment are suddenly the premium skills, and how to actually show up in AI search as SEO, AEO, and GEO collapse into one. Plus, his brand bank rule and the AI sparring trick that puts Ogilvy and Olivia Pope on your board of directors.If you're a Marketer who wants to future-proof your role in the age of AI, this episode is for YOU.Hit follow and leave a rating if this one gave you something to steal. It helps more Marketers find the show.Follow Marvin: https://www.linkedin.com/in/therealmarvin/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Send us Fan MailHave you ever looked up and realized it's been weeks, or even months, since you last posted?You're not alone.Many business owners don't stop marketing because they don't care. They stop because they're exhausted, overwhelmed, and trying to do everything themselves. Unfortunately, when your audience stops seeing you, they may assume your business has disappeared too.In this episode of Imperfect Marketing, Kendra Corman shares a personal story about the time she unintentionally went completely dark and nearly lost business opportunities because people assumed she had closed her business. She explains why consistent visibility matters more than constant content and offers a practical framework for marketing that works in real life, especially when you're a team of one.You'll discover how to simplify your marketing, stop chasing every platform, and create a sustainable plan that keeps your business visible without leading to burnout.In this episode, you'll learn:Why disappearing from your marketing can quietly cost you businessThe hidden pressure of being a one person marketing teamHow to choose one primary marketing channel and use it effectivelyWhy batching content can save time and reduce stressHow to build a minimum viable marketing routine you can maintainSmart ways to use AI to support your marketing while keeping your authentic voiceThree simple action steps to help you stay consistently visibleIf you've ever felt overwhelmed trying to keep up with marketing, this episode will help you focus on what truly matters so you can show up consistently and confidently.Connect with Kendra CormanIf this episode resonated with you, subscribe to the podcast, leave a review, and share it with another entrepreneur who could use a reminder that sustainable marketing always beats burnout.Learn more about Kendra and her marketing resources at her website, and connect with her on LinkedIn for more practical marketing strategies. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Zapier's Chief Marketing and AI Transformation Officer Dan Slagen called a "code red" on his own marketing team, not because they were behind, but because he saw the bar moving from using AI to building with it. In this AI Transformations episode, Slagen tells Mike Kaput how Zapier moved from AI adoption to AI-native work: three tiers of builders, an AI-powered "marketing brain," the "lossless marketing" idea behind it, and why working in public mattered more than any single tool. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:03:50 — Who Dan Slagen is and why Zapier's marketing story matters 00:06:12 — The February “code red”: what changed and why Dan called it 00:10:53 — How the team actually adopted AI 00:12:05 — Building Zapier's AI-powered marketing brain and “lossless marketing” 00:15:52 — Bringing in agentic expertise and charting the steps 00:21:25 — The behavioral side: how people interact with the machines 00:23:25 — How the average marketer connects to the central brain 00:26:31 — Impacts and benefits 00:30:30 — Where it got harder or messier than expected 00:32:11 — Dan's advice for leaders who are behind This episode is presented by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

Are you tired of chasing clients, posting constantly, and wondering whether any of it is actually helping your book or business?What if the right clients could discover you, learn from you, and decide they want to work with you before you ever speak?This week's guest is Helmi Hasan, an engineer-turned-marketer and founder of a thriving consultancy that helps non-technical entrepreneurs use AI and YouTube to attract clients without paid ads or becoming full-time influencers.Helmi explains why YouTube isn't just another social media platform demanding more content. Used strategically, it can become a searchable library of your expertise that continues building trust long after you publish each video.During our conversation, you'll discover how to turn the ideas already inside your book into valuable videos, make your online presence easier for both people and AI to understand, and position yourself as the expert clients are already looking for.You'll also learn:Why attracting clients requires a very different mindset from chasing themHow to use your book as a ready-made source of YouTube contentWhat might be confusing potential clients about your online presenceHow AI can help you uncover the questions your audience is already askingWhy you don't need to become an entertainer to succeed on YouTubeHow podcast interviews and testimonials can strengthen your credibilityWhat helps AI tools recognize and recommend you as a trusted expertCould the content you've already created become the reason your next client finds you?Listen in to discover how YouTube and AI can help turn your expertise into a steady source of visibility, authority, and inbound opportunities.Here's how to connect with Helmi:WebsiteYouTubeLinkedInFree offers from Helmi:Skool - How to Start a YouTube channel that makes you the authority in your niche.Video starter kit*************************************************************************What Should I Do When Book Marketing Feels Overwhelming?You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered.If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence.Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income.*************************************************************************

On today's episode, Ryan Gross speaks during the Dental Success Summit about how AI, marketing, and operations must work together to help dental practices grow more effectively. Ryan explains that AI is not a magic fix, but a powerful tool that can help teams become more efficient, recognize patterns, and make better decisions when the right people and culture are already in place.  He breaks down the critical five-minute window when patients choose a dental office, why phone answer rates matter, and how missed calls can quietly cost practices thousands in lost production. Ryan also shares how practices can use data around marketing performance, hygiene production, case acceptance, and new patient blocks to ask better "what if" questions and make smarter operational decisions. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Wanna boost your business like the big brands are doing? Come learn what the new est hot topic is now.   https://dentco.us https://youtube.com@dentcopdr

Thank you Jesus for publishing 700 episodes!

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com AI is pulling from Large Language Models (LLMs), which means what it generates is really an amalgamation of what already exists. It's hard to own the attribution of this content. And, it often comes off sounding like AI and not you. But, what if you were intentional in the way you train AI to represent you in voice and POV? In this Quick Hit, you'll hear from Patrice Greene & Kathy Macchi. They're the Co-Founders of Inverta, the #1 AI-powered B2B growth marketing agency. Check out the full episode here

Episode #1409: Ford raises its profit outlook despite slowing sales, GM bets AI will revolutionize vehicle development, and new research shows consumers aren't anti-AI—they just want honesty. Show Notes with links: Ford says fewer sales don't mean weak...

The Future of AI Marketing Digital Clones, Automated Funnels and Human Expertise with Jon Benson by Business Model Transformation

Informational keywords plays a critical question-based role for attracting top-of-funnel website visitors, building audience trust, and establishing topical authority. Favour Obasi-ike, MBA, MS explored structuring keywords using the "5Ws and 1H" question format (00:04:10), maximizing keyword density and URL relevance (00:33:44), and the value of consistently publishing content that addresses common search queries (00:38:53).Several points were raised, including leveraging free and premium SEO tools (e.g., Siteliner, Semrush, Ubersuggest, Ahrefs, WooRank) for keyword research, and the importance of regularly auditing websites for technical and content improvements (00:40:39).Actionable insights included tips on creating compelling meta titles (such as using brackets and odd-numbered lists), the psychology behind pricing schemes, and the necessity of protecting intellectual property.Who is this For?The conversation focused on entrepreneurs, business owners, digital marketers, and anyone interested in leveraging SEO, keywords, and website strategies to grow their online presence and business effectiveness.A key theme that emerged was practical guidance for individuals at various stages—from startup founders to established business operators—seeking to understand how to make their websites and content more discoverable and valuable (00:03:05, 01:00:12).Key Moments & TimestampsIntroduction to Keyword Types and Search Intent 00:00:18Understanding informational, navigational, commercial, and transactional keywords 00:03:19Why Informational Keywords Matter00:01:42 The "5Ws and 1H": who, what, when, where, why, how 00:04:14Website Professionalism & Trust Signals00:18:39 on why owning your domain matters 00:22:15Technical SEO Tools & Tricks00:25:22 The benefits of platforms like Flodesk, Constant Contact, and Mega VPN 00:27:00Advanced Search & Keyword Research Guidance 00:53:01Introduction to google.com/advanced_search, Siteliner, MeetGlimpse, WooRankKeyword Structure, Titles, and User Behavior 00:44:43How brackets, odd numbers, and phrasing influence click-through 01:30:13Mindset, Testing, and Value of Time 01:14:43 on valuing time over money 01:35:20 on how time is the true business assetFAQsWhat is an informational keyword?A keyword phrase used by searchers to seek knowledge rather than to make a purchase—often beginning with who, what, when, where, why, or how (00:04:10).Why does keyword density matter?It helps determine the relevance of a page for a specific keyword; correct density improves discoverability (00:08:10).Should my business have a website or just a landing page?The discussion explored that it depends on industry, audience trust, and long-term growth plans—sites confer more credibility (00:18:13).How do I choose the right keywords for my website?Use research tools like Siteliner, MeetGlimpse, Ubersuggest, and analyze the most frequently asked questions related to your field (00:42:45).What's the advantage of proprietary domains over free website builders?Ownership increases trust, eligibility for search engine indexing, and professional branding (00:22:15).Action StepsAudit your website's keyword density and update for informational queries (00:08:15).Research the most common question-based keywords in your industry using free and paid tools (00:54:05).Ensure your URL structure and meta titles closely match the user's search intent (00:33:44).Secure your brand by claiming your domain, setting up professional email, and registering relevant trademarks (00:20:13).Regularly test content titles with brackets or odd numbers for improved engagement (00:45:45, 01:30:13).Allocate more effort to saving and valuing your time over incremental cost-savings (01:15:07).For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

Navigational Keywords - Business Strategies for Websites (Best Practices)The conversation focused on the critical role of navigational keywords in business website strategies and best practices for SEO. Several points were raised, including the distinction between informational and navigational keywords, the practical implications for website structure, and how search engines and users interact with these elements.Key Themes & ConceptsWhat Are Navigational Keywords?One concept discussed was the definition of navigational keywords: these are brand-specific queries used to find specific web pages or destinations within a website, such as "Brand + login," "Brand + pricing," or "Brand + contact." Navigational keywords contrast with informational keywords, which are broad and unbranded, like "best restaurant near me" or "how to tie a tie" 09:06.Why Are Navigational Keywords Important?A key theme that emerged was the way navigational keywords indicate high search intent. Users searching with these terms already know the brand and are seeking specific information or functionality—like product pages, contact details, or policy documents 10:15.How to Implement Best PracticesThe discussion explored actionable best practices for leveraging navigational keywords on business websites:Dedicated Pages: Businesses should create clear, dedicated pages for key navigational actions—such as /contact, /about, /pricing, /reviews, /careers—so that search engines have specific, easily indexed URLs to display in search results 14:03.URL Structure & Keyword Density: URLs should reflect the navigational query and use clear, hyphenated keywords to make it easier for algorithms and users to understand (e.g., yourwebsite.com/privacy-policy). Hyphens are treated as word separators by search engines 15:12.Sitemaps & Technical SEO: XML sitemaps act as a roadmap for algorithms to crawl a website efficiently. Keeping both HTML (what users see) and XML (what bots crawl) structures organized is vital 26:31.Regular Updates: Pages should be maintained and regularly updated. The two critical dates for each page are the date published and the date last modified—these inform algorithms the content is current and relevant, improving SEO performance 45:04.Importance of Brand & Action PairingsThe conversation emphasized that effective navigational keywords pair the brand with a specific action or destination (e.g., "Sephora privacy policy," "Amazon shipping"), which allows businesses to "own" those key queries and drive high-intent traffic 12:24.Measuring & Managing SEOThe discussion also touched on website management:The number of well-structured, dedicated pages can impact investment and SEO value 18:03.Regular auditing and technical optimization of all primary and secondary web properties ensures consistency, compliance, and discoverability 22:41.Understanding audience awareness stages (unaware, problem aware, solution aware, product aware, most aware) helps align SEO content and navigational structure with user intent 35:12.TakeawaysNavigational keywords are essential for brand recognition and conversion, providing shortcuts for users seeking specific brand information.Businesses should invest in user-focused, clearly named, and regularly maintained navigational pages to capture high-intent searches 43:06.Effective technical SEO, including XML sitemaps and proper URL structures, boosts a website's usefulness to both users and search engines.By adopting these best practices, businesses ensure their websites are easily navigable for users and highly visible to search engines, setting the stage for better awareness, engagement, and growth.Who Is This For?The conversation focused on business owners, entrepreneurs, creators, and anyone looking to optimize their website's visibility and effectiveness, particularly through the strategic use of navigational keywords.It is especially relevant for those responsible for maintaining or improving the web presence of a brand, including solopreneurs and those with multiple or complex sites seeking clarity on SEO best practices and site structure (00:01:45, 00:21:48, 00:39:24).Key Moments & SEO Summary with TimestampsIntroduction to Navigational Keywords & Series Context: Outlining the focus on keywords for website business strategies (00:00:10).Website as a Core Asset: Emphasizing the necessity of a website as a brand hub for discovery and operations (00:03:00).Value of Quick Links and Site Accessibility: How having links to websites, calendars, and resources streamlines connections at events (00:04:02).Technological Tools for Networking: RFID/NFC and QR codes as ways to share multifaceted digital presences instantly (00:05:27, 00:07:00).Defining Navigational Keywords: Explained as brand-specific, high-intent search queries driving direct access to internal pages (e.g. “Brand + Contact,” “Brand + Login”) (00:08:39-00:12:24).Site Structure & Essential Pages: Importance of clear, dedicated URLs for contact, about, pricing, policies, reviews, etc. for both users and search engines (00:14:03, 00:16:17).Keyword Density, URL Structure, and Modifiers: The technical aspects affecting SEO on navigational and branded queries (00:13:33).Role of Sitemaps and Algorithm Interaction: Front- and back-end elements (HTML/XML) and the importance of current, updated content (00:26:31, 00:28:12).Awareness Stages: Moving from “unaware” to “most aware” for web users and the importance of matching their journey (00:34:42-00:36:46).Regular Updates and Maintenance: The necessity of revisiting and updating site pages to keep them “alive” in the algorithm (00:44:46, 00:45:50).Summary and Call to Action: Clarity, connection, and proactive site management—with encouragement to take the next steps (00:47:12, 00:48:28).FAQs1. What are navigational keywords and why do they matter?Navigational keywords are search queries aimed at finding specific branded pages (e.g. “Brand + Contact”). They guide users directly to the information or action they seek, playing a key role in brand visibility and customer experience (00:08:39, 00:10:15).2. What essential pages should every business website have?Contact, About, Pricing, Privacy Policy, Reviews, Careers, Locations, Return Policy, and Service pages—all clearly labeled with descriptive, hyphenated URLs (00:16:08).3. How often should I update my website pages?Regular updates signal activity and relevance to both users and algorithms. Important dates include “published” and “modified,” which should reflect recent engagement (00:45:04).4. How can I connect multiple websites or domains effectively?Centralize branding, ensure consistent linking, and consolidate scattered domains when possible so search engines understand their relationship and users can easily navigate between them (00:21:57).5. What's the role of awareness stages in website strategy?Your content and site structure should serve users at different familiarity levels—from “unaware” to “most aware”—with easy access to relevant information at every stage (00:35:12).Action Steps from Favour Obasi-ikeAudit All Active Website Pages:Ensure every required page exists, is linked clearly, and contains current information (00:16:17).Check and Update URLs:Use descriptive, hyphenated slugs for internal navigation—e.g., /about-us, /contact, /pricing (00:15:12).Establish an Update Routine:Schedule regular reviews to update modified dates—especially for high-traffic or business critical pages (00:44:46).Centralize Links Across Platforms:Use tools (link aggregators, NFC cards, QR codes) for seamless access from all touchpoints (00:05:52, 00:07:00).Monitor User Awareness:Identify which stage (unaware, problem aware, solution aware, product aware, most aware) your visitors occupy and tailor CTAs and navigation accordingly (00:35:12).Encourage Feedback and Continuous Learning:Collect responses (like the “put a 1 in the chat”) to gauge clarity and adjust future content and site structures (00:46:10).Ready to Rank? Book Your SEO & Web Dev Services Today

On this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio. Rather than buy AI tools, he built his own: an AI front desk that […] The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Rick and Pete break down exactly why: the semantic layer, the metric definitions, and the standardized math that make an AI's answer trustworthy instead of a guess. If you've ever wondered why connecting five random MCP servers to Claude doesn't give you the same results as a purpose-built data layer, this is the episode.What you'll learn:Why raw data connected directly to AI can actively mislead youThe three things a system needs (semantic relationships, metric definitions, consistent statistical math) before AI can safely draw conclusionsReal examples of AI skills built on Databox MCP — sales pulse, content performance partner, weekly growth dashboardWhy "just hook up your MCPs" burns through AI credits without getting you a real answer

Send us Fan MailMost founders do not “build something no one wants” on purpose. The more painful truth is that a lot of smart, hardworking people build something useful, then watch it stall because the market never hears the story in a way that makes action feel obvious. Anna Bravington joins me to unpack the real reasons products do not sell and how to fix them without panic-rebuilding everything from scratch. We walk through Anna's simple diagnostic of three leaks: offer, visibility, and clarity. If you are getting attention but no sales, clarity or offer is often the culprit. If no one is finding you, visibility is the job. We talk about how to use data, customer interviews, and lost-deal follow-ups to locate the real blockage, and why founders need to distance their ego from their product so feedback becomes useful instead of personal. We also zoom out on competition: your rivals are not just direct competitors, but also imperfect workarounds and the biggest competitor of all, doing nothing. Then we get into AI voice-of-customer research and synthetic customers: where AI can surface language and insights humans miss, and where it can turn into a convincing echo chamber if your prompts bake in assumptions. We finish with a theme that hits home for a lot of technical and introverted builders: visibility feels uncomfortable, but hiding is often the fastest route to failure. Anna shares practical advice on becoming comfortable with being uncomfortable, and how accountability and community can make the hard parts doable. This episode was recorded through a Descript call on July 17, 2026. Read the blog article and show notes here: https://webdrie.net/building-sht-no-one-wantsIf this resonates, subscribe for more Web3 and founder marketing conversations, share the episode with a builder who needs it, and leave a review if you want to help the show grow...........................................................................Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI.......................................................................... 

Send us Fan MailHave you ever felt like people just don't "get" what your business does?You tweak your website. Rewrite your copy. Experiment with AI. Yet somehow your message still isn't connecting with the right people.In this episode of Imperfect Marketing, Kendra Corman welcomes messaging strategist Katie Turner to unpack why messaging problems are rarely about finding better words. Instead, they often begin with unclear positioning, an evolving audience, or an offer that's no longer aligned with what buyers actually need.Katie shares why storytelling isn't about telling your personal story. It's about helping customers clearly see the journey from the challenge they're facing today to the transformation they'll experience by working with you.Together, Kendra and Katie discuss:• Why messaging problems usually start long before copywriting begins.• The connection between your offer, audience, positioning, and messaging.• How storytelling creates clarity and trust in B2B marketing.• Why AI is only as good as the context you provide.• How to differentiate your business, even in crowded industries.• Why understanding your buyer is the most valuable marketing skill you can develop.• Katie's biggest marketing lesson after more than 20 years in the industry.Whether you're a consultant, coach, agency owner, or service-based business, this episode will help you think differently about your messaging and give you practical ideas to make it resonate with the people you most want to serve.About Katie TurnerKatie Turner is a messaging strategist and marketing consultant who helps B2B professional service firms clarify their positioning, strengthen their storytelling, and create messaging that attracts the right clients. Connect with Katie:Website: https://kateturnermarketing.com/LinkedIn: https://www.linkedin.com/in/kateturnermarketing/If you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. Your support helps us reach more business owners looking for practical marketing strategies that actually work. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

#1003 Want to turn AI into a real competitive advantage instead of just another shiny tool? In part 2 of this 2-part episode, Brogan Williams continues his conversation with AI marketer Ryan Doser to explore practical ways entrepreneurs can use AI to build better systems, create new income streams, and market more effectively. Ryan explains why your existing expertise is your biggest AI advantage, how to create reusable AI "skills" that save time and generate passive income, and why most business owners don't need the latest cutting-edge models to get meaningful results. They also discuss autonomous AI agents, local models, AI anxiety, and Ryan's content strategy for using long-form YouTube as the foundation for a powerful AI-driven marketing engine! What we discuss with Ryan: + Turning expertise into AI leverage + Claude Skills for automation + Packaging AI into digital products + AI agents vs. coding agents + Building a Second Brain + Avoiding AI overwhelm + AI tool recommendations + Long-form YouTube strategy + Repurposing content with AI + Marketing with AI workflows Thank you, Ryan! Check out Part 1 of this episode. Check out Ryan Doser at ⁠RyanDoser.com⁠. Join ⁠AI Marketing Insiders⁠. Follow Ryan on ⁠YouTube⁠. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com AI is pulling from Large Language Models (LLMs), which means what it generates is really an amalgamation of what already exists. It's hard to own the attribution of this content. And, it often comes off sounding like AI and not you. But, what if you were intentional in the way you train AI to represent you in voice and POV? This could be a game-changer. We wanted you to learn from a couple experts who know how to leverage AI marketing to own your POV, so we welcomed on Patrice Greene & Kathy Macchi, the Co-Founders of Inverta. They're the #1 AI-powered B2B growth marketing agency. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Marc Ferrentino, Co-Founder and CEO of Quotient and former chief technical architect at Salesforce, joins Sam Jacobs and Asad Zaman to separate AI-marketing hype from what actually works today. Marc's core claim: the 'AI CMO' is marketing fiction, and the real near-term unlock is clearing the roughly 70% of a marketer's day lost to busywork, so smaller teams can finally operate like big ones. Topics include the collapse of specialized marketing roles into cross-functional generalists, why the apprenticeship model that trained classic marketers is most at risk, where the durable edge moves as performance marketing gets automated... and how taste separates real work from AI slop. Plus, a Quiz Pro Quo trivia round on famous tech emails, an honest look at ageism facing marketers in their 40s and 50s, and a Bulls and Bears debate on legacy martech, HubSpot, and Figma. Key Takeaways: - Marc's near-term promise to marketers is not an AI CMO but the removal of busywork. As he puts it: "companies that come out and claim to be your AI CMO… I think that is the most misleading marketing, but it's also just not true." Buckle up for a story or two about how he's seen the "AI CMO" blow up in people's faces. - The hiring bar is shifting from raw craft to AI fluency. In Marc's words: "we're all looking for the 10x developer, but the 10x developer who knows how to use AI is a 100x developer. And so it's the same thing with the marketer… the marketer who knows how to use AI is a 100x marketer… That's the person we want on the team." And he shares how his own developer interviews changed to match. - Marketing roles are not disappearing, but the specialist ladder that trained seasoned marketers is eroding. As Sam Jacobs, CEO of Pavilion, put it: "I see the collapse of specialization within a particular function. That doesn't diminish the need for the function, but does create an opportunity for those that are more fluent in all of these cross-functional tools." His deeper worry is the pipeline: "the apprenticeship model is the thing that's most at risk," raising the prospect of "a lack of classically trained marketers." - Ageism is real in marketing hiring, and it often hides inside neutral-sounding language. Asad Zaman, CEO of STA, observed, clients are saying things like: "I'm looking for somebody with high energy. High energy is like, I need somebody who is 30 to 33… high energy is like an age, basically." To what extent do the hosts agree with this perspective? Only one way to find out... Connect with the Hosts & Guests: Host: Sam Jacobs, CEO at Pavilion - https://www.linkedin.com/in/samfjacobs/ Host: Asad Zaman, CEO at STA - https://www.linkedin.com/in/azaman1/ Guest: Marc Ferrentino, Co-Founder & CEO at Quotient - https://www.linkedin.com/in/marcferrentino/ Topline is more than a YouTube Channel: Subscribe to Topline Newsletter: https://toplinemedia.substack.com/ Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters:  00:00 Introducing Marc Ferrentino 02:09 Where AI Actually Works Today 04:05 The 'AI CMO' Is a Lie 07:10 AI Multiplies, Not Replaces 12:11 The Collapse of Specialization 15:10 The Apprenticeship Model at Risk 16:11 The Real Edge Is Brand 21:18 AI Slop and the Taste Problem 23:02 Marketing for the Rest of Business 35:15 Are the Models Asymptoting? 39:01 Quiz Pro Quo 44:44 Ageism in Marketing 49:18 Curiosity over Age 58:34 The 100x Marketer 1:03:54 Bulls VS Bears

Ai offers so much for modern business. The problem is, most people don't know what they need. In this episode we help you construct a partial Ai version of your dream mentor: Buffet, Hormozi, Jobs etc. Can't afford 7-8 figures mentor fees? No worries. Let Ai construct your Mentor knowledge base and get a virtual mentor for free. Dive in now while this is still up (hoping we don't get a C&D letter for this episode!)   #alexhormozi #hormozimentor https://dentco.us https://instagram.com/dentcopdr  

AB sits down with Carrie Palin, Cisco's Chief Marketing Officer, for a spirited conversation on a variety of topics, from her journey as a marketing leader across several tech giants, to the skills she looks for when building an incredible organization, to how AI is positively reshaping the marketing landscape and customer outcomes. 

Favour Obasi-ike, MBA, MS speaks with author James Sherwood Metts about his book "Planet Story Land." They explore creative perseverance, overcoming writer's block, the power of narrative in shaping identity, and advice for aspiring writers.The episode covers the seven-year journey of writing a unique story set on the planet Gliese, the lessons learned along the way, and practical steps for creative development. Listeners discover how to connect with James Sherwood Metts, acquire his book, and are inspired to trust their inner voice and persist with their creative dreams.Key MomentsJames Sherwood Metts shares the inspiration behind his book "Planet Story Land" and his seven-year writing journey 00:00:40The importance of persistence and overcoming self-doubt, including experiences with writer's block and finding renewal through external feedback 00:04:42Insights into the book's story and intended audience 00:09:14Reflections on favorite chapters and underlying themes of identity and belonging 00:12:40Advice for his younger and future self about self-trust and the power of recording thoughts 00:15:31Emphasis on cultivating identity and independent thinking in students 00:18:18Ways to connect with James Sherwood Metts and obtain the book 00:22:40Timestamps00:00:40: Inspiration for "Planet Story Land"00:04:42: Facing doubts, writer's block, and breakthroughs00:09:14: Book's intended audience and synopsis00:12:40: Favorite chapter and thematic depth00:15:31: Advice to younger and future self00:18:18: Importance of identity in youth00:22:40: How to connect and get the bookWho Is This For?This episode is for aspiring writers, educators, storytellers, creative thinkers, parents, librarians, and anyone interested in personal growth, perseverance, and the creative process. It will especially resonate with young people navigating identity or anyone struggling with self-doubt on a long-term creative project.FAQsQ: What inspired "Planet Story Land"?A: James Sherwood Metts was inspired by the question: "What would a kid from another planet think about how we live?" 00:00:40Q: How long did it take to write the book and why?A: It took seven years, due to the process of filling story gaps and ensuring simplicity and clarity 00:02:4400:09:14Q: Who is the book for?A: Readers age 12+, students, parents, teachers, librarians, and anyone interested in new perspectives 00:10:05Q: What's the main theme?A: Exploring identity, belonging, and seeing the world through an outsider's lens 00:14:27Q: Where can listeners find the book or connect with the author?A: planetstoryland.com, Instagram, LinkedIn, and Facebook (00:22:40)Action StepsRead or gift "Planet Story Land": Visit planetstoryland.com for ebook or paperback.Connect with James Sherwood Metts: Reach out via his website.Leave a Review: Share feedback online to help others discover the book.Practice Daily Writing: Follow James Sherwood Metts's advice to jot down thoughts, questions, and insights for self-growth.Encourage Young People: Support youth in developing strong identities and independent thinking as highlighted in the episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every business has a story. The question is: Are you telling yours?In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Bridget Cook-Burch, bestselling author, publisher, book coach, and founder of Your Inspired Story, to explore why storytelling has become one of the most powerful tools for building trust, establishing thought leadership, and creating lasting business impact. Bridget shares her remarkable personal journey—from overcoming childhood adversity and a life-changing near-death experience to becoming a bestselling author and helping leaders uncover the stories that shape who they are.Together, Adrienne and Bridget discuss how authentic storytelling helps business owners connect with the right audience, why thought leadership goes far beyond writing a book, and how sharing your story can transform both your leadership and your business.The conversation also explores AI's impact on marketing, why human connection matters more than ever, and practical ways leaders can begin discovering the stories that only they can tell.Whether you're an entrepreneur, executive, therapist, or business owner, this episode offers valuable insights into using your experiences to build credibility, inspire others, and create meaningful connections.In This Episode• Bridget Cook-Burch's personal journey and near-death experience • Why storytelling creates deeper human connection • Thought leadership versus simply writing a book • How your story becomes your competitive advantage • Building trust through authentic communication • Storytelling for therapists and behavioral health professionals • Marketing in the age of AI • Why connection is becoming more valuable than content • The timeline exercise for uncovering your story • Turning life experiences into lasting impact Chapters00:00 Welcome to The Beacon Way Podcast00:50 Meet Bridget Cook-Burch01:30 Bridget's Incredible Story05:00 A Life-Changing Near-Death Experience08:30 Discovering the Power of Story10:30 Why Every Leader Has a Story to Tell12:00 Thought Leadership vs. Writing a Book15:00 Finding Your Unique Message16:45 Storytelling for Therapists & Behavioral Health19:45 Why People Connect With Your "Why"23:15 AI, Marketing & Human Connection30:20 How to Discover Your Story34:30 Bridget's Timeline Exercise35:00 How to Work With Bridget37:00 Closing Thoughts

Favour Obasi-ike, MBA, MS breaks down the debate between content quality and velocity. He argues that while velocity drives visibility, quality is the foundation that keeps audiences engaged and builds trust.High-quality content must be readable, understandable, and digestible, utilizing clear formatting and strong internal linking. By establishing a proof of concept and adhering to Google's E-E-A-T guidelines, creators can scale their publishing frequency sustainably.Who Is This For?This episode is for entrepreneurs, marketers, SEO professionals, bloggers, and creators trying to build search visibility. It serves anyone looking to publish consistently without falling into the trap of low-quality content overload.Key Moments & Timestamps[00:03] - Introduction: Content quality versus content velocity.[02:38] - Quality is not only what you say; it is how it is presented.[05:03] - Headings and the “readable, understandable, digestible” standard.[12:10] - Quotes, testimonials, strong titles, and the content experience.[15:13] - Self-audit: Would you watch, read, or listen to your own content?[21:00] - Attention, engagement, and quality as audience priorities.[26:54] - Google E-E-A-T: experience, expertise, authority, and trust.[29:39] - The debate: Evergreen content versus timely updates.[45:03] - Updating old articles and leveraging the modified date.[47:26] - Content velocity, manual indexing, and internal linking.[52:02] - Two top-quality articles beat ten subpar pieces.[53:35] - Building a controlled cadence to avoid audience burnout.[59:42] - Establish quality and a proof of concept before scaling output.[64:00] - Researching ranked content to evaluate the competitive landscape.[67:17] - Aligning keywords, titles, URLs, and opening lines with intent.[68:42] - Best strategy: High-quality content posted consistently.[77:41] - Final takeaway: Quality trumps velocity; scale only with quality.Memorable Quote"Quality trumps velocity—and if you're going to do velocity, make sure you do it with quality."Frequently Asked Questions (FAQs)What makes content high quality?High-quality content is useful, trustworthy, well-researched, and structured. It should be easy to read and act on, utilizing proper formatting to guide the user experience.Does publishing more content improve SEO?Publishing volume helps only when relevance, quality, internal linking, and audience value remain strong. Velocity without quality leads to subpar results.Should old content be updated?Yes. Update older content when facts, tools, algorithms, or market conditions change. This preserves its evergreen foundation while signaling freshness.Is evergreen or fresh content better?Both serve a purpose. Evergreen content supports lasting discovery, while fresh content is necessary for news, trends, and platform updates.How often should a brand publish?Choose a publishing cadence your team can sustain without lowering standards. It is better to publish fewer high-quality pieces than to overwhelm your audience.Action StepsAudit one of your existing pieces for readability, formatting, and search intent.Fix heading hierarchy, paragraph length, text emphasis, visuals, and calls to action.Refresh a strong older article with current evidence, updated links, and fresh examples.Define a minimum quality checklist and test it until it becomes a repeatable process.Set a sustainable publishing cadence based on audience behavior and team capacity.Scale your output only after your quality, engagement, and workflow are stable.For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

Patient trust is becoming one of the biggest competitive advantages in healthcare, and reducing friction is where it starts. On this episode of Ignite, host Rich Briddock, Cardinal's Chief Strategy Officer, sits down with Pete Deutschman, CMO and Chief Partnership Officer at patient.com, to discuss why one of healthcare's biggest challenges isn't clinical quality, it's administrative friction. Pete shares how confusing benefits, repeat paperwork, and fragmented digital experiences create real barriers to care, and why trusted, AI-powered navigation will define the next era of healthcare marketing. In this episode you'll learn: Why patient trust has become a key driver of healthcare growth How administrative friction hurts both patient experience and provider performance What patients actually fear about AI recommendations in healthcare Practical ways healthcare marketers can build stronger, long-term patient relationships If you're looking to better understand how patient trust and administrative friction are shaping the future of healthcare marketing, this episode is worth a listen. RELATED RESOURCES Connect with Pete - https://www.linkedin.com/in/petedeutschman/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ How to Build a Full-Funnel Healthcare Marketing Strategy  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

Favour Obasi-ike, MBA, MS frames the discussion around the core distinction: broke (or broken) business websites vs pro (professional) business websites. A “broke” site often lacks structure, SEO, technical setup, and consistently underperforms, whereas a professional site is organized, optimized, and positioned for visibility, lead generation, and business growth 00:00:03, 00:05:16.Who Is This For?This episode is for business owners, entrepreneurs, and marketers—especially those responsible for their company's website and digital visibility. If you want practical, plain English insights into why your site isn't performing, how to spot technical flaws, and how to finally turn a “broken” website into a professional, revenue-driving asset, this is for you.Key Moments & TimestampsIntro & Website Audit Tools:00:00:03 - [Favour Obasi Ike] introduces the concept of "broke" vs. "pro" business websites and tools like Siteliner.com and GTMetrix to self-audit your site.Technical SEO & Why Sites Don't Rank:00:05:00 - 70% of ranking problems are technical, not content-based.00:07:00 - Explains the impact of page speed, broken links, and crawl errors.Site Architecture & Structure:00:12:06 - A “pro” site has a solid checklist, logical URL structure, all main pages (home, about, contact, etc.), and no duplicates or broken paths.Importance of Social, Content, and Indexing:00:10:15 – Social profiles now connect with Google Search Console; cohesive digital presence is critical.00:33:05 – Explains sitemaps, robots.txt, and how to check what pages Google sees vs. your actual site.Schema, Quality Content, and Velocity:00:48:23 – Why schema (structured data) is often missing and critical for SEO.01:11:28 – Content must attract and repel with clarity; use action-oriented headlines and answer real user questions.Budgets, DIY, and Final Advice:01:05:01 – Discusses real costs for professional sites, why you must invest money or time, and how “broke” sites result from neglect.01:23:29 – Final takeaways: clarity in copy, investing in continual learning, and practical analytics checks.SummarizeTechnical SEO is usually the culprit for low rankings—not just content issues. Site speed, mobile performance, clean architecture, and meta info (titles, descriptions) matter much more than flashy design.Sitemaps and robots.txt must be properly configured, or Google may ignore much of your site.Schema markup is almost always missing on poorly performing sites and can boost visibility.Consistent, high-quality content (using real user questions as headline structure) increases both visibility and engagement.Organic social and SEO now interact—Google draws from your digital presence as a whole.DIY is an option, but you must invest time if you can't invest money.Monitor click-through and conversion metrics (above 2% is good; below, revisit your site's value/clarity).FAQsQ: What free tools can I use to audit my site?A: Siteliner.com checks duplicate/broken pages; GTMetrix.com measures speed; NSLookUp.io checks domain health.Q: What's the most common reason websites don't rank?A: Technical SEO issues: slow speed, crawl errors, missing/incomplete sitemaps, improper robots.txt, lack of schema.Q: Is a newsletter/blog/journal page worth it?A: Yes—having unique, frequently updated content (news, blogs, resources) helps with indexing, authority, and user engagement 00:43:10.Q: Can I get a professional site cheaply?A: Investing either time (DIY, free learning resources) or money (professionals, payment plans) is required. Q: What defines a “pro” website?A: Fast, mobile-first, well-structured, SEO-optimized, schema'd, secure, maintained, and delivers what users expect—every time.Action StepsAudit your site using Siteliner, GTMetrix, and NSLookUp to identify technical flaws (00:01:38).Create or download a checklist for on-page, off-page, technical, and local SEO (00:05:48).Clean up your site map and robots.txt.Apply schema markup to each main page (00:48:23).Ensure all key pages exist: home, about, contact, products/services, privacy, FAQ, blog/newsletter (00:13:51).Update your titles/descriptions to include search terms and local info; keep within pixel/character limits (00:29:13).Track your conversions; if below 2%, revisit clarity, speed, mobile, and copy (01:27:24).Invest in learning if budget is tight (use LinkedIn Learning, online resources) or hire a pro with phased payments.Monitor progress and repeat regular checks to maintain a “pro” business website.For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

Favour Obasi-ike, MBA, MS drives one concept discussing how psychological triggers influence consumer actions, especially as seen through color choices on websites, calls to action, and branding. Short and long sales cycles can be impacted by color: red for urgency and quick decisions, yellow for engagement and optimism, green for reassurance and growth, blue for trust and authority. The discussion explored how alignment between color, branding, and SEO can increase website conversions, support customer retention, and create distinct brand recognition.A key theme that emerged was the integration of color psychology, clear language choices, and user-centric design for stronger SEO outcomes and higher conversion rates. Reliable colors and consistent branding serve as trust signals—important for both algorithms and users.Key Moments & TimestampsThe importance of turning website visitors into action takers 00:01:01Real-world examples of brand color choices and their emotional effects (Amazon, Walmart, LinkedIn) 00:03:15How sales cycles are influenced by marketing psychology and colors 00:06:18The emotional meanings attached to colors (red, orange, yellow, green, blue, black, white, purple) 00:11:45, 00:18:28How color choices impact conversions and consumer behavior 00:24:00The "Coolors.co" tool for creating and experimenting with color palettes 00:34:35Brand trust and customer reaction to color/logo changes 00:51:00The power of language and syllables in branding 00:58:26The coupling of color and words for maximum marketing impact 00:59:57Who Is This For?The conversation focused on providing insights for entrepreneurs, marketers, website owners, brand strategists, and anyone interested in leveraging the psychology of color and sales cycles to enhance their business, branding, and SEO outcomes. Those building or refining a brand, website, or marketing strategy will find particular value in the deep dives on color psychology and practical sales cycle management.FAQsQ: Why is color psychology important in marketing and SEO?A key theme that emerged was that colors evoke specific emotions in consumers, which can either attract or repel action. Brands use colors intentionally to create trust, urgency, or connection, supporting both engagement and conversion 00:06:01.Q: What colors should I use for my brand or website?Several points were raised, including that choices depend on your intended emotion: Red = Urgency/action Yellow = Optimism/activity Blue = Trust/stability Green = Growth/natureResearch competitors and test shades using tools like Coolors.co 00:34:35.Q: Can changing my brand colors hurt my business?The discussion explored that abrupt or un-strategic color changes can cause distrust and disconnect from loyal customers 00:51:30.Q: Do colors affect SEO rankings?Indirectly, yes—a well-chosen color scheme improves user experience and conversions, both of which are positive SEO signals 00:06:12.Q: How do sales cycles relate to website design?Color and design elements can encourage shorter or longer decision times, depending on the emotion and urgency the colors create 00:25:00.Action StepsAudit your current branding:Evaluate your website and marketing materials for color consistency and emotional messaging 00:03:53.Use a palette tool:Try Coolors.co to experiment with new color combinations and gather hex codes for consistent branding 00:34:35.Test Your CTAs:A/B test call-to-action button colors to optimize for higher conversion rates 00:06:06.Study your competitors:Note the psychological associations of top brand colors in your niche 00:17:19.Engage with your audience:Ask for feedback if you're considering a color or branding change to maintain trust 00:51:30.Pair powerful words and colors:Align your brand's language (think syllable counts and clarity) with your color messaging for maximum SEO and conversion impact 00:59:57.For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.