Podcasts about global product marketing

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Best podcasts about global product marketing

Latest podcast episodes about global product marketing

UC Today - Out Loud
The Ultimate Compliance Playbook for Zoom AI, Workvivo & Beyond

UC Today - Out Loud

Play Episode Listen Later Apr 3, 2025 23:48


In this exclusive interview, Rob Scott, Publisher, UC Today sits down with Garth Landers, Director of Global Product Marketing at Theta Lake, to break down the compliance challenges and opportunities for organizations using Zoom's ecosystem—including Zoom Meetings, Zoom Phone, Workvivo, and AI-powered collaboration tools.With AI-driven productivity tools like Zoom AI Companion rapidly transforming workplace communication, compliance leaders must adapt to ensure governance, security, and regulatory alignment.Key discussion points:The biggest compliance risks in Zoom's ecosystem todayHow AI-generated content (including AI Companion) impacts complianceWorkvivo's compliance implications for social-style enterprise engagementReal-world examples of how Theta Lake prevents compliance disastersThe regulatory crackdown on AI, digital communications, and what's at stakeRed flags that should make every CIO, IT leader, and compliance officer rethink their Zoom governance strategyTheta Lake is the compliance powerhouse behind Zoom's Compliance Manager (ZCM), ensuring enterprises can fully embrace Zoom's innovation while meeting the strictest security and regulatory requirements.

UC Today - Out Loud
Enabling the Most Popular Teams Features Without Compliance Roadblocks

UC Today - Out Loud

Play Episode Listen Later Nov 20, 2024 18:35


Rob Scott from UC Today speaks with Garth Landers, Director of Global Product Marketing at Theta Lake, to discuss one of the most critical issues in unified communications: how to unlock the full potential of Microsoft Teams without compromising on compliance.As Teams becomes the main collaboration hub for organizations—handling everything from voice and video calls to chat, file sharing, and integrated applications—compliance becomes both essential and challenging. Theta Lake's solutions empower UC Leaders to activate Teams' most popular features across the Microsoft 365 ecosystem, including SharePoint, OneDrive, and Purview, all while ensuring robust compliance and governance.In this interview, Garth shares insights on how Theta Lake helps organizations enable Teams' capabilities without sacrificing compliance and data security. If you're looking to strike the balance between compliance and productivity in your Teams environment, this conversation is for you!Questions covered include:Why has compliance in Microsoft Teams become a priority?How do Theta Lake's tools integrate seamlessly with Teams?What Teams features are most vulnerable to compliance risks?How does Theta Lake support recordkeeping and oversight?How does Theta Lake help manage configuration drift?How is data privacy secured in compliance processes? …and more!

This is Product Marketing
Episode 56: Sahil Sethi - Product Marketing Level Up

This is Product Marketing

Play Episode Listen Later Nov 12, 2024 23:08


In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice.Listen to the full interview above or read the highlights from the conversation: https://www.productmarketinghive.com/product-marketing-level-up/All rights reserved. © Product Marketing Hive.

AVANT Technology Insights with Ken Presti
Sangita Patel - Are SASE Technologies Really All That Different

AVANT Technology Insights with Ken Presti

Play Episode Listen Later Oct 9, 2024 22:32


In this episode, Sarah Arnstein, Sales Engineer and AVANT's resident SASE expert, sat down with Sangita Patel, Senior Director of Global Product Marketing at CATO to explore the SASE selection process in depth. They dive into key differences among various SASE providers in the market and offer actionable insights for stakeholders starting the conversation to determine the right technology fit for their company.

UC Today - Out Loud
Navigating Compliance when Transitioning to Cloud Voice Platforms

UC Today - Out Loud

Play Episode Listen Later Sep 10, 2024 14:10


UC Today's Susie Harrison hosts Garth Landers, Director of Global Product Marketing at Theta Lake.In this video, we discuss topics including:How the shift to cloud-based voice platforms has transformed how IT and/ or UC teams approach complianceThe primary compliance challenges organizations face when transitioning to cloud-based voice communicationsHow enterprises can ensure their voice communication practices meet current regulations and are future-proofThe role of AI and machine learning in enhancing the compliance and operational capabilities of UC systems

Ruff Talk VR
Interview with Asim Ahmed the Global Product Marketing Lead for Peridot / Hello, Dot at Niantic

Ruff Talk VR

Play Episode Listen Later Jun 18, 2024 54:48


Big thank you to all of our Patreon supporters! Become a supporter of the show today at  https://www.patreon.com/rufftalkvrOn this episode of Ruff Talk VR we are joined by Asim Ahmed the Global Product Marketing Lead for Peridot at Niantic! The studio behind arguably the most famous AR app yet - Pokemon Go. Asim joins us today to talk about Niantic's new app on the Meta Quest app lab store - Hello, Dot! A spinoff of the existing Peridot phone app. Listen as we get to know Asim, dive into the making of Hello, Dot, and learn more about what's coming to Hello, Dot!Patreon: https://www.patreon.com/rufftalkvrRuff Talk VR Discord: https://discord.gg/9JTdCccucSIf you enjoy the podcast be sure to rate us 5 stars and subscribe! Join our official subreddit at https://www.reddit.com/r/RuffTalkVR/Hello, Dot Store Link: https://www.meta.com/experiences/25825290007070369/Store Description: Hello, Dot, takes the best parts of caring for an adorable creature (a Peridot) and brings them to life through the magic of mixed reality. In this immersive experience, you'll be able to admire just how visually stunning your Dots are up close, and develop a special bond with them as you play together. Imagine being able to hook your hands under your Dot's arms and pick them up – and then toss them up and and let them float back down into your embrace. Or perhaps your favorite song is playing in the background and you want to have a little dance party with your Dot. Or maybe you want to just relax on the couch snuggled up against your Dot. The possibilities are endless and the joy you'll feel is REAL.Team Credits:Aaron DesinAlicia BerryAnika BenonsAshley RosenbaumAsim AhmedDaiga ShinoharaDavid HollinJessica JungLuis TolosaRachel WindsorRemi SparksShan JiangWill JacksonSend us a text to the Ruff Talk VR fan mail line!Support the Show.

UC Today - Out Loud
Critically Upholding Digital Communications Governance in UC

UC Today - Out Loud

Play Episode Listen Later Jun 18, 2024 25:56


UC Today's Kieran Devlin speaks to Garth Landers, Director of Global Product Marketing at Theta Lake.In this session, we discuss the following:What is Digital Communications Governance and why is it important in UC?What are the major compliance challenges for UC in 2024?What about the role of AI?

The Mobile User Acquisition Show

In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale.KEY HIGHLIGHTS

Sunny Side Up
Ep. 459 | How Modern Marketing Leaders Can Harness AI for Growth

Sunny Side Up

Play Episode Listen Later Mar 12, 2024 25:48


Episode Summary Don McGuire, the CMO of Qualcomm, discusses marketing strategies and AI-powered growth. Some key topics covered included McGuire's career advice on staying true to oneself and being open to opportunities. He also discussed how Qualcomm has evolved its marketing structure and is adopting AI tools like Writer and Firefly to accelerate content development. McGuire emphasized the potential of generative AI to improve work-life balance by freeing up time. He also talked about building the Snapdragon brand through visual and sonic elements. Overall, the episode provided valuable insights from McGuire on marketing, AI adoption, and career leadership. About the guest Don McGuire is the CMO of Qualcomm. In this role, Don leads global marketing across all Qualcomm's businesses, as the company continues to diversify beyond mobile into new growth areas. Don joined Qualcomm in 2016 to lead the Global Product Marketing organization, where he redefined Qualcomm's strategic approach to product marketing.  A seasoned marketing leader with 25 years of experience, Don has worked across mobile providers, device OEM, content/developer, and semiconductor industries. Before joining Qualcomm, he was a senior leader at Intel, where he led global marketing strategy, campaigns, and messaging for their Client Computing Business. Connect with Don McGuire Key takeaways - Stay true to yourself and be open to opportunities in career development - Tie marketing objectives to business objectives to drive success  - Build brand awareness and affinity through storytelling and partnerships - Use sonic branding to create instant brand recognition - Adopt AI tools like Writer and Firefly to accelerate content development - Generative AI can improve work-life balance by freeing up time for creativity - Experiment with AI tools in a controlled way before deploying enterprise-wide Quotes "It's not meant to replace people in jobs, it's meant to replace tasks."  - Don responding to the fears about job loss due to AI. "Sonic branding can be a very, very important and effective tool in building out an affinity for your brand." Recommended Resource -Young China: How the Restless Generation Will Change Their Country and the World Shout-outs -Carla Zakhem-Hassan, CMO at JP Morgan Chase & Co. -Drew Panayiotou, Global CMO at Pfizer Connect with Don McGuire⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

The CMO Whisperer
How the Role of Data Has Changed as Part of an Overall Marketing Strategy, My 1:1 with Aubriana Lopez

The CMO Whisperer

Play Episode Listen Later Jan 19, 2024 35:44


My guest this week is Aubriana Lopez, Head of Data Strategy, Global Product Marketing for Samsung Ads. Aubriana is an experienced multi discipline marketer who's had the ability to grow her expertise throughout the ever evolving nature of the media business, with a focus on audience development, cross functional measurement, and in depth reporting and insights.

Content Disrupted: Bold Takes on Brand Marketing
Rethinking Marketing through Just-in-Time Content Operations

Content Disrupted: Bold Takes on Brand Marketing

Play Episode Listen Later Jan 4, 2024 43:36


How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it's ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing's precision, effectiveness, and efficiency through just-in-time content operations—an approach that combines audience insights with streamlined execution for timely and relevant content delivery.

Spawn On Me
Let's talk about the Razer Kitsune!!

Spawn On Me

Play Episode Listen Later Oct 13, 2023 22:05


We had the pleasure of chatting with Ali Homayounfar, Manager of Global Product Marketing and Sales about their newest device for the fighting game fans the Razer Kitsune. Seeing a new challenger in the space has been awesome and we dig into why you might change your pad for a leverless stick. --- Send in a voice message: https://podcasters.spotify.com/pod/show/spawnonme/message

A Dose of Black Joy and Caffeine
[Season 6: EP 117] Wadnes Castelly (Global Product Marketing) TikTok

A Dose of Black Joy and Caffeine

Play Episode Listen Later Aug 18, 2023 46:13


Wadnes J. Castelly is a certified marketing professional with 7+ years of experience within the media, entertainment, and technology industry.  He has held marketing, business development, and sales positions at notable organizations such as HYPEBEAST, Spotify, and TikTok, where he works in product marketing within Global Marketing Solutions, helping to drive awareness and education of TikTok's advertising solutions.  Wadnes has built his career at the intersection of product, marketing, and sales to creatively connect the dots between product and business goals to drive product adoption and revenue. Wadnes is known for his strategic, creative, and analytical abilities through his work developing and managing high-impact global product launches.  As a non-technical marketer & no-code developer, Wadnes enjoys staying up to date with the latest tech tools and software to flex his creativity while helping underrepresented founders & early-stage startups grow their businesses.  Wadnes serves as a board member of The All Stars Project Inc, a non-profit focused on after-school development for unserved youth, where he uses his platform to provide career exposure and economic opportunities to help make a difference.  A son of Haitian immigrants and a first-generation college graduate, Wadnes is a native of New Jersey and earned his bachelor's degree in marketing from Rutgers University. 

VistaTalks
Decoding Movement, Language Apps, and Global Product Marketing - Elliott Rayner - VistaTalks Ep #123

VistaTalks

Play Episode Listen Later Aug 9, 2023 31:35


In this episode, Host Simon Hodgkins is joined by Elliott Rayner, Chief Marketing Officer at ARION. Elliott's career has taken him from sporting giants like adidas and ASICS to his current role. Rayner's passion for marketing and innovation, particularly in the sports industry, is evident in his professional journey. Prior to ARION, Rayner headed the global product marketing function at Babbel, a renowned language learning platform. There, he led a team of product marketers, shaping the product roadmap and communication strategy behind Babbel's latest innovations.

MONEY FM 89.3 - Prime Time with Howie Lim, Bernard Lim & Finance Presenter JP Ong
Culture Club: The development of cycling esports as a new cycling discipline

MONEY FM 89.3 - Prime Time with Howie Lim, Bernard Lim & Finance Presenter JP Ong

Play Episode Listen Later Jul 28, 2023 11:01


Zwift is an online cycling game and training program that enables users to ride, train and compete in a virtual world. Their participation in the Olympic Esports Week 2023 displayed how popular this type of gaming can be. Through continued advertising to encourage participation and developing partnerships with other brand they hope to grow the popularity of the game to become a game changer in the Esports industry. We speak to Wesley Sulzberger, Senior Manager, Global Product Marketing and Country Management, AUS & NZ, Zwift more about this.See omnystudio.com/listener for privacy information.

Marketing Transformation Podcast
#162 mit Joanna Katharina Lazar und Theresa Silbereisen von LEGO

Marketing Transformation Podcast

Play Episode Listen Later Jul 17, 2023 48:42


LEGO ist als Begleiter in Kinderzimmern kaum wegzudenken. Joanna und Katharina erzählen uns, wie sie die Marke relevant halten und wie die Digitalisierung LEGO verändert hat. Wie verändert sich LEGO? Wie hält man die Marke relevant? Wie gelingt der Spagat zwischen regionalem Content und einem konsisten Markenbild? Welche Unterschiede gibt es in den Märkten? Wie wird darauf der Marketingmix angepasst? Wie verändert sich der Media Mix? Joanna Katharina Lazar ist seit rund 10 Jahren in verschiedenen Marketing und geschäftsführenden Positionen für die LEGO Gruppe tätig. Aktuell verantwortet sie als Head of Global Product Marketing die Produktentwicklung und Marketingstrategien für mehrere LEGO Produktlinien, wie z.B. LEGO Technic, LEGO City, LEGO Friends, LEGO Ninjago. Ihre Karriere begann sie bei Unilever. Theresa Silbereisen ist seit Ende 2022 als Senior Marketing Director für die Marketingaktivitäten der LEGO Gruppe in Deutschland, Österreich und der Schweiz zuständig und Teil des Leadership Teams der LEGO GmbH. Zuvor war sie über 14 Jahre in leitenden Funktionen im Vertrieb als auch im Brand Management für die LEGO Gruppe im DACH-Raum tätig.

Modern Day Marketer
How to Use AI Without Losing Your Brand Voice

Modern Day Marketer

Play Episode Listen Later Jun 26, 2023 53:20


Brett asks three marketing professionals how to leverage AI without losing the voice of a brand. Zac Harris, Head of Organic Marketing at Copy AI, was skeptical of AI at first, but now it's his superpower. It's a genuinely fun way to come up with new ideas and reduce time-consuming tasks. Felicia Newhouse, VP of Global Product Marketing at Aprimo, talks about the human responsibility of usingAI. Elizabeth Irvine, VP of Marketing at MarketMuse, is creating quarry reports on the state of generative AI reports. Everyone agrees that “trash in” will equal “trash out.” Marketers need to feed these AI tools good prompts and always edit their results with a human touch.1:18 Conversation starts3:20 Format5:45 Conversation with Zac11:35 Misconceptions about generative AI18:04 Generative AI and SEO21:00 Conversation with Felicia24:45 Brand voice27:30 Crawl, walk, run approach28:10 https://www.futurepedia.io/31:00 Use cases of AI34:44 Conversation with Elizabeth37:20 State of generative AI report40:50 Maintaining brand voice43:15 Examples of companies using AI44:54 Q&A52:43 OutroSign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

MKG Marketing
137: Ashish Malpani- Product Marketing Becoming the Voice of the Customer

MKG Marketing

Play Episode Listen Later Apr 19, 2023 52:02


Ashish Malpani, Head of Global Product Marketing for DX, joins to discuss how product marketers can own the process and become the voice of the customer. They need to understand the nuances of each market & vertical particularly in global cybersecurity brands.

The Cybersecurity Readiness Podcast Series
Mitigating Risks from Unmonitored Communication Channels

The Cybersecurity Readiness Podcast Series

Play Episode Listen Later Apr 14, 2023 56:39


Significant fines in excess of $2 billion have been levied on organizations in the financial services sector for failing to capture, retain and supervise communications. This crackdown on non-compliant communications is the clearest indicator yet that regulators have lost patience with firms that still haven't addressed supervision and record-keeping risks that were exacerbated by the pandemic. In this episode, Garth Landers, Director of Global Product Marketing at Theta Lake, discusses how businesses can mitigate risks from unmonitored communication channels.Time Stamps02:20 -- Please share some highlights of your professional journey with the listeners.05:10 -- Different types of modern communication tools.12:05 -- The 2022 Modern Communications Compliance and Security report(produced by Theta Lake) finds that unmonitored communication channels remain the biggest risk. What are these risks?21:19-- What are some best practices in securing the different communication channels?28:47 -- Do you think an organization would be well served if they had written guidelines of the do's and don'ts when using certain channels and making that document readily available to all organizational members?34:09 -- It's about helping individuals do the right things so that the communication is secure, as compared to gotcha, you made a mistake, and you should have done better. Thoughts?36:51 -- I emphasize the importance of creating and sustaining a high-performance information security culture. Only when you create that culture, that work ethic, securing communication channels is sustainable in the long run.40:43 -- We are talking about a proactive approach driven by a change in the mind shift where the leaders are looking at this apparent challenge (securing communication channels) as a strategic opportunity.45:11 -- Can you address the archival and retrieval challenges? 52:00 -- If there were three or four takeaways that listeners should walk away with from today's discussion, what should they be?Memorable Garth Landers Quotes/Statements"Two-thirds of an organization believe that inside their organization, employees are using unmonitored communication channels.""Unmonitored communication channels pop up because, in many cases, organizations decide not to empower their employees, they give them a Zoom, or a Cisco WebEx or a Microsoft Teams, or a RingCentral, or a Slack, etc., but they don't fully enable them. They don't turn on chat, or they don't allow file sharing, polls, or whiteboards. This forces employees to adopt and use unmonitored communication channels.""From a process standpoint, don't take a top-down approach to implement modern collaboration platforms.""Research shows that, on average, at least four different unified/modern communication tools are being used by organizations.""Most end users are not engineered towards malfeasance and bad behavior, it's carelessness. And the greatest insider threat is that sort of carelessness, and lack of awareness.""Policy works best when it's not some sort of abstract reality that you pull out when a bad thing happens." "Technology is out there to get to that balance point of maximum productivity, productive IT but productive and efficient and compliant work as well." Connect with Host Dr. Dave Chatterjee and Subscribe to the PodcastPlease subscribe to the podcast, so you don't miss any new episodes! And please leave the show a rating if you like what you hear. New episodes release every two weeks. Dr. Chatterjee's Professional Profile and...

Product Marketing
Changing perceptions: Why non-senior product marketers CAN lead with authority | Ana Serrano, Global Product Marketing Lead at Salesforce

Product Marketing

Play Episode Listen Later Apr 5, 2023 32:45


In this episode of the Product Marketing Insider podcast, Ana Serrano, Global Product Marketing Lead at Salesforce, joins host Lawrence Chapman, Senior Copywriter at Product Marketing Alliance.In 2022, Ana was included in our list of Top 100 Product Marketing Influencers and has more than 15 years of experience, during which time, she has gained expertise in B2B productivity, collaboration, and CRM solutions across regions and industries.Ana challenges a common assumption that PMMs need to occupy a senior position to lead from the front at their company and shares ways in which product marketers can lead with authority.

Weaver: Beyond the Numbers
Revolutionizing Data Management in Government: Insights and Best Practices

Weaver: Beyond the Numbers

Play Episode Listen Later Mar 29, 2023 16:07


The saturation of data in various areas of life and functionality has led to an interest in exploring different types of data management. Government agencies, along with their goal to be more transparent, have further put a demand on the handling of all of this data. As a result, incorporating newer and improved technology is a highly desirable track that takes center stage in this conversation. In what ways can companies, agencies, or organizations better strategize to improve the overload of data while also providing easy-to-use services for access? In a new episode of Government Impact, host Todd Hoffman talks to Scott Stern, Head of Global Product Marketing and Strategy at OneStream, and Morgan Page, Partner-in-Charge of Digital Transformation and Automation at Weaver, about the evolution of data management in government organizations and the best practices for implementing functional technological updates. Key Points: Data transformation is underway in government and agencies are gradually transitioning from paper to digital sources. Digitalization needs are increasing at a faster speed compared to pre-existing systems currently supporting many governments. Government organizations, in particular, need to find reasonable solutions and strategies for their digital needs going forward. Stern discussed the changes he's observed and the importance of data ownership for trust-building. He said being able to drive numbers without being overly focused on data management will help improve this. “The speed of now has to put this in front of the users at scale and not put them at the end of the line … they need to be setting the table in terms of the data strategy. That's a dynamic shift that we see happening a lot in the market,” said Stern. Page added that making effective changes will vary depending on the need of the organization. ,He emphasized that organizations should carefully examine all of the obligations to be better prepared. “Every organization's needs are going to be slightly adjusted. If you take a blue chip digital transformation and compare it to a mid-market, they're not going to work together and it's not going to meet the needs and it's going stall out. You need solutions that are adaptive and responsive and really facilitate that change in the business but are also flexible enough to also meet the need of that business,” said Page. Scott Stern is the Head of Global Product Marketing and Strategy at OneStream. He's been with the company for over four years now and is a graduate of the University of Florida–Warrington College of Business. Morgan Page is the Partner-in-Charge of Digital Transformation and Automation at Weaver. He's been with Weaver for more than 11 years now and is a graduate of the University of Texas at Dallas.

The Irish Tech News Podcast
In an era of digital finance, what's old is new again

The Irish Tech News Podcast

Play Episode Listen Later Mar 23, 2023 37:19


In an era of digital finance, what's old is new again and tricks as old as check fraud have been on the rise in the last few years. What is behind the surge and what should we be on the lookout for? In this week's One Vision podcast, Theo chats with Diana Rothfuss, Global Product Marketing and Strategy Manager — Fraud & Financial Crimes at SAS, on fraud trends, convergence of data, ethical AI, and the people factor. Diana also recounted her own journey from banking to technology and analytics, and the importance of using your voice for good. Her advice: Give each other some grace. 

Rhetoriq
In an era of digital finance, what's old is new again

Rhetoriq

Play Episode Listen Later Mar 20, 2023 37:19


In an era of digital finance, what's old is new again and tricks as old as check fraud have been on the rise in the last few years. What is behind the surge and what should we be on the lookout for? In this week's One Vision podcast, Theo chats with Diana Rothfuss, Global Product Marketing and Strategy Manager — Fraud & Financial Crimes at SAS, on fraud trends, convergence of data, ethical AI, and the people factor. Diana also recounted her own journey from banking to technology and analytics, and the importance of using your voice for good. Her advice: Give each other some grace. Hosted on Acast. See acast.com/privacy for more information.

FINITE: Marketing in B2B Technology Podcast
#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia

FINITE: Marketing in B2B Technology Podcast

Play Episode Listen Later Nov 21, 2022 27:04 Transcription Available


This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.Support the show

Revenue Rehab
Aligning with Sales: Listening, Saying No, and Creating a Positive Feedback Loop

Revenue Rehab

Play Episode Listen Later Oct 26, 2022 33:44


This week our host, Brandi Starr, is joined by John Brezinsky, VP of Global Product Marketing for Searchmetrics. A technology company, Searchmetrics helps enterprises increase revenue by leveraging insights from search data. John has also worked for some of the largest companies in the world, like Pearson, as well as feisty start-ups like FiscalNote. In that time, he has built product marketing teams and launched successful campaigns that drive business. John's passions include messaging, competitive positioning, and saltwater aquariums.In this week's episode, Brandi and John tackle the relationship between Marketing and Sales teams. In their discussion, they share the value that can be found in an improved collaboration and how marketers can better start Aligning with Sales: Listening, Saying No, and Creating a Positive Feedback Loop.

Startup Island TAIWAN Podcast
S1E1: How Ubiik Inc. Revolutionizes the Smart Grid Technology and Won 40+ Million Dollars Orders

Startup Island TAIWAN Podcast

Play Episode Listen Later Oct 14, 2022 40:10


‘ I just want to make a call to anybody who wants to make an impact, that the idea is if you get a team with those characteristics, we want to show that yeah it's possible, there is luck, there is timing and there's tons of hard work and it's beyond fulfilling that we can do something.' says Clément Dieudonné, VP of Global Product Marketing and EMEA Sales in Ubiik Ubiik won the bid for Taipower's 2018 Smart Meter Communication System in July 2018, which is the only startup among all bidders. From a company with less than 20 employees in the beginning, now it has expanded to a larger scale with nearly 100 employees. Moreover, it has established a solid customer base in Japan, Europe, and the United States through years of experience in global market development. Ubiik has impressive results in the domain of IoT startups. In this episode, we invite the VP of Global Product Marketing and EMEA Sales, Clément Dieudonné, to share the pathway of the growth of Ubiik. With his pertinent point of vue, we have a chance to know the tips to the IoT startups industry : the most important elements to a startup, how to adapt to the market in a short time, how to draw sponsor's attention, etc. Let's find it out through this episode. Outline : ✅What kind of company is Ubiik? How does it become the Ubiik we see now ? ✅By the experience of cooperation between Ubiik and Taipower, how to distinguish yourselves from other companies ? ✅What are the challenges for IoT in domain of engineering, technology and structure ? ✅What are the advantages of development in Taiwan that Ubiik believes ? ✅The future trend for IoT industry and the outlook of Ubiik. Host & Guest: Jon Clément

Audio Talks
Vinyl Renaissance

Audio Talks

Play Episode Listen Later Apr 21, 2022 44:31


Tune in as we pay homage to the beautiful world of vinyl records. After returning from obscurity, 2022 will be the sixteenth consecutive year that vinyl sales have grown. We'll take a closer look at this phenomenon by welcoming two vinyl lovers and experts: Cameron Schaefer, CEO of Vinyl Me, Please & Chris Dragon, Senior Director, Global Product Marketing at HARMAN.

Product Marketing Careers
Does further education enhance product marketing careers? | Scott Shapiro, Director, and Head of Global Product Marketing at Secure Code Warrior

Product Marketing Careers

Play Episode Listen Later Apr 11, 2022 34:37


In this episode of the Product Marketing Careers podcast, Al Dea welcomes Scott Shapiro, Director, and Head of Global Product Marketing at Secure Code Warrior.Scott leads the PMM team at the company, and previously, he was a Principal Product Marketer at Qualtrics where he focused on Customer Success & Growth. In this role, he brought together product marketing and marketing operations strategies to drive customer adoption, usage, and renewal.Prior to joining Qualtrics as a private company, Scott worked at Microsoft for 5 years doing product and growth marketing for Office. He helped launch the first-ever version of Office for iOS and Android, the first integration between Microsoft and LinkedIn, and the redesign of OneNote.

The Product Marketing AI Podcast
Global Product Marketing and having a 6sense for data

The Product Marketing AI Podcast

Play Episode Listen Later Dec 15, 2021 17:36


Kimberlee West, Director of Product Marketing at Uniphore and the coolest Canadian PMM since April Dunford, breaks down the most time consuming parts of her Product Marketing job. We talk Artificial Intelligence, Global Product Marketing and having a 6sense for data. She breaks down how she thinks about personas, ICP, intent data and growth marketing. Do not miss this episode. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com. Follow Kimberlee West: Twitter | LinkedIn Follow Sean Broderick: Twitter | LinkedIn You can find out more Kimberlee's other business Kids Swag here

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Oct 17, 2021 18:38


Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 2 of our conversation, we're going to talk about how to nail product launch day and beyond. Show NotesConnect With:Darcy Kurtz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Oct 17, 2021 18:38


Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 2 of our conversation, we're going to talk about how to nail product launch day and beyond. Show NotesConnect With:Darcy Kurtz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
How Mailchimp VP of PM Prepares for Product Launch -- Darcy Kurtz // Mailchimp

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Oct 16, 2021 24:17


Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 1 of our conversation, Darcy and I are going to talk about how she thinks you should get ready for your product launches. Show NotesConnect With:Darcy Kurtz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
How Mailchimp VP of PM Prepares for Product Launch -- Darcy Kurtz // Mailchimp

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Oct 16, 2021 24:17


Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 1 of our conversation, Darcy and I are going to talk about how she thinks you should get ready for your product launches. Show NotesConnect With:Darcy Kurtz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Exchange Feed
How to Create Content That Works

Exchange Feed

Play Episode Listen Later Sep 22, 2021 19:12


When it comes to owned and earned content, what can you be doing to make sure it's being seen? Monica Hamm, Manager of Client Success at TMX Group and Jeff Vanderby, Director of Global Product Marketing at Cision, discuss actionable insights when it comes to leveraging your press releases and long-form content to get media attention as part of your IR strategy.

Business of the Beat Podcast
Everything Starts with the Consumer

Business of the Beat Podcast

Play Episode Listen Later Aug 29, 2021 42:00


Kendra talks to Kenya Eldridge (@kenyaeldridge) about her educational and professional journey that placed her among the list of remarkable Black women impacting the beauty industry. Kenya shares the steps to developing her passion for Global Product Marketing and identifying opportunities to innovate. Kenya's trajectory includes setting specific intentions to make moves within the beauty industry; the one-in-a-lifetime experience of diversifying and relaunching Shiseido's entire make-up line in 2016; and her current role at NARS Cosmetics (@narsissist) where she focuses on US marketing.See omnystudio.com/listener for privacy information.

Business of the Beat Podcast
Everything Starts with the Consumer

Business of the Beat Podcast

Play Episode Listen Later Aug 29, 2021 42:01


Kendra talks to Kenya Eldridge (@kenyaeldridge) about her educational and professional journey that placed her among the list of remarkable Black women impacting the beauty industry. Kenya shares the steps to developing her passion for Global Product Marketing and identifying opportunities to innovate. Kenya's trajectory includes setting specific intentions to make moves within the beauty industry; the one-in-a-lifetime experience of diversifying and relaunching Shiseido's entire make-up line in 2016; and her current role at NARS Cosmetics (@narsissist) where she focuses on US marketing. See omnystudio.com/listener for privacy information.

Women in Product Marketing
Business Acumen Meets Storytelling with Qualtrics's Head of Global Product Marketing, Liz Tassey

Women in Product Marketing

Play Episode Listen Later Jul 20, 2021 32:38


UC Today - Out Loud
Better Together: GoToConnect and Microsoft Teams for Seamless Telephony

UC Today - Out Loud

Play Episode Listen Later Jun 22, 2021 16:53


UC Today's Rob Scott hosts Joseph Walsh, Senior Manager, Global Product Marketing, LogMeIn.

The Brand Insider
Ep. 38 Featuring Ryan Dillon-Curran, Peloton's Senior Director of Global Product Marketing

The Brand Insider

Play Episode Listen Later May 21, 2021 29:21


Few D2C brands have experienced the rapid success and cultural profile of Peloton. But how does the company that introduced many of us to HIIT cardio training handle its own high intensity growth. Company veteran Ryan Dillion-Curran discusses with Steve how the brand has evolved in response to data, product usage and market needs and is creating forward looking teams that bake “slack and flexibility” into the Peloton marketing infrastructure. Find out why one of D2C's biggest success stories recommends emerging brands think more like a CPG.

The Digital Executive
FinTech Executive Shares the Future of Electronic Transactions with Executive Brendan Miller | Ep 210

The Digital Executive

Play Episode Listen Later Mar 4, 2021 12:49


Rapyd's Head of Global Product Marketing, Brendan Miller, joins Coruzant Technologies for the Digital Executive podcast. He shares where the future is as far a electronic transactions. Cards will and currently are outdated. The transaction process needs to be more efficient and instantaneous when transferring funds or making electronic payments.

The Product Marketing Experts
Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue

The Product Marketing Experts

Play Episode Listen Later Feb 17, 2021 42:34


For the last year or so we’ve all been part of this massive experiment where suddenly we’ve found ourselves working 100% remote. It's likely when things get back to "normal" a lot of this will stick. This week’s expert, Sara, shares how we can remain productive, communicate effectively, and maybe even thrive in a distributed remote world.. We also talk about building a long-term culture and maintaining psychological safety amidst our remote environments.

Black Exposure Podcast
A Loving Conversation on Sexuality, Corporate Mobility and Self Love ft. Tyrone Webb Jr.

Black Exposure Podcast

Play Episode Listen Later Feb 14, 2021 45:26


As Head of Global Field Communications for SAP's largest Cloud Business Group, SAP SuccessFactors, Tyrone has the opportunity to spearhead executive communications for the Chief Revenue and Chief Customer Officer. Tyrone has a holistic, modern, collaborative and creative approach to his work which allows him to elevate, measure and impact the business. He is well versed across multiple disciplines including Global Product Marketing, Executive Communications, Public Relations, Social Media, Crisis and Corporate Communications.

Product Marketing
Product Marketing Insider | April Rassa, HackerOne

Product Marketing

Play Episode Listen Later Feb 5, 2021 25:05


We were joined this week by April Rassa, Head of Global Product Marketing at HackerOne, to discuss all things PMM. We dived into her career, why she wanted a career in product marketing, a day in the life, the PM-PMM relationship, the current state and future of the role, tips for newcomers, and heaps more. --- "think people not features. Whether you're in B2C or B2B it doesn't matter. You sell to people so listen to them, understand them, and speak their language."

The Leadership Locker
75. Ownership and Overdelivering with Maya Grossman

The Leadership Locker

Play Episode Listen Later Dec 29, 2020 38:36


“It's much better, in my opinion, to focus on one channel, master it or figure that it's completely wrong for you, and then move to the next one. I think that when you try to do too many things at once, like ‘Hey, I should be on Twitter and LinkedIn and Facebook', you end up performing poorly on all of them.”   – Maya Grossman   On this episode of The Leadership Locker, author and VP of Marketing at Jumpstart, Maya Grossman talks about the importance of ownership and overdelivering. Listen in as Rich and Maya discuss the different kinds of marketing, understanding your customers' needs, and having an owner's mindset. Maya also touches on how her military service helped shape her into the high performer that she is today. Maya Grossman is a high performing data-driven product marketing leader with more than a decade of experience and a demonstrated track record of taking products to market and driving growth. She has been helping companies grow for almost a decade. She has worked as the Head of Digital Marketing at SodaStream, Head of Global Product Marketing at Microsoft, and Strategic Advisor of Product Marketing at Google. She is also the author of the best-selling book Invaluable.   Here's how you can connect with Maya: Website:  https://www.mayagrossman.com/ Linkedin:  https://www.linkedin.com/in/mayagrossman/ YouTube:  https://www.youtube.com/c/mayagrossman Twitter:  https://twitter.com/mayagrosmn?lang=en     Connect with Rich: Website: www.richcardonamedia.com Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: https://www.instagram.com/richcardona_/ Facebook: https://www.facebook.com/richcardonamedia/ YouTube: https://www.youtube.com/c/RichCardona

Audio Talks
Audio Talks // HARMAN ExPLORE: Behind the Scenes

Audio Talks

Play Episode Listen Later Dec 17, 2020 32:10


Audio Talks is BACK with a special “on the road” edition with HARMAN ExPLORE. Tune in between now and January 15th to get the lowdown on the latest audio and automotive industry trends. In this episode, Stacia Anderson, Senior Director, Experiential Marketing and Chris Dragon, Senior Director, Global Product Marketing at HARMAN will speak about HARMAN going virtual with their HARMAN ExPLORE showcase this year and gives a sneak peek into what people can expect.

Billion Dollar Tech
The Art of Customer Discovery with Karen Cooper

Billion Dollar Tech

Play Episode Listen Later Nov 10, 2020 39:30


Karen Cooper is the Senior Manager of Product Marketing at Spectralink, specializing in helping companies create human connections. In business, Karen is known for her ability to boil complex ideas into simple narratives that touch on human emotions—and compel connection. As a technology enthusiast, she started her career as a biochemist and chemical engineer before developing into a seasoned B2B product marketer. Karen has worked in Fortune 500 companies as well as high-growth startups like Medtronic, Conga, and now Spectralink. In this episode… How do you lower your churn-rate? The answer lies in content marketing.  From crafting a generalized story to a fine-tuned narrative, what you share with your customers can help them understand how your product benefits their way of life. Or, at least, that's the notion that has led Karen Cooper to thrive in her career as an expert product marketer. All stories are connected, from the delivery driver to the CEO of your organization. The gift of crafting a narrative that drives the market is what product marketing is all about.  In this episode of The Hook, host Brendan Dell sits down to talk with Karen Cooper, Senior Manager of Global Product Marketing at Spectralink and Problem-Solver Extraordinaire! They discuss the purpose of marketing, the similarities between working as a chemist and an engineer, and the power of a good story. Karen also shares some of her favorite speakers in the marketing space and the secret to a successful campaign. Stay tuned.

Emerson Automation Experts
Safer Terminal Operations with Continuous Corrosion Monitoring Podcast

Emerson Automation Experts

Play Episode Listen Later Nov 10, 2020 32:02


Many refineries and oil terminals are located beside major stretches of water, either sea or river, to provide a cost-effective transportation route for incoming crude oil and feedstock, and for outing finished products. If left undetected, a hydrocarbon leak resulting from corrosion in a jetty line will go straight into the local water sources causing serious environmental damage to the local ecosystem and to company reputation. Using continuous corrosion monitoring to proactively collect data on pipe integrity over time, operators can avoid environmental incidents, as well as increase operational performance, reduce unplanned outages, limit personnel in hazardous locations, and reduce the need for reactive maintenance. In this storage terminal safety podcast, we are joined by Emerson's Jake Davies to talk ways we're helping industry leaders keep an eye on corrosion and erosion with innovative continuous and remote corrosion monitoring technologies Visit the Storage Terminal Safety and the Corrosion & Erosion Monitoring sections on Emerson.com for more on the technologies and solutions to help you drive safer, more reliable, and more efficient terminal operations. Transcript Jim: Hello, everybody. I'm Jim Cahill with the Emerson Automation Experts blog. And as part of our continuing podcast series on enabling storage terminals safety, I'm joined today by Jake Davies. And Jake is a director of Global Product Marketing for Emerson's Corrosion and Erosion Solutions business. We'll be discussing ways to monitor for corrosion in storage, terminal, jetty pipelines, and other spots. Welcome, Jake. Jake: Thanks for having me, Jim. Great to be here. Jim: Well, it's great to be doing this. Let's begin by having you share with our listeners your educational background and path to your current role. Jake: Sure. Okay. It's a long path, but it started with, I guess, a formal university education in engineering. I had a little time in industry, not the process industry, but more electronics. And then I went back to university and did a Ph.D. in ultrasonic engineering. And then after that, and in fact, while I was doing my Ph.D., a Ph.D. colleague of mine was researching some corrosion monitoring opportunities. And that actually led, just as I finished my Ph.D., to the formation of a startup company which was called Permasense. So, I joined that after my Ph.D. And really, at that time, we were two people. So, I did a lot of different roles ranging from customer support, design, engineering, supply chain management, production. I used to make some of the equipment myself. So, I really did a lot of roles in that startup as you can imagine. And that startup became very successful. The technology was well adopted by the oil and gas industry. And in fact, that company was acquired by Emerson in 2016. So, that's when I came into Emerson. And since then, we have joined that acquisition with Emerson's wider Corrosion and Erosion monitoring portfolio. And effectively, I look after that portfolio in Emerson and now. Oh, and on the way, I did an MBA as well. I forgot to mention that in terms of educational background. So, yeah. I guess quite well-educated, but a lot more experience in, I would say, hands-on getting the job done. I learn more that way I think. Jim: Yeah, it sounds like you're a full-fledged entrepreneur to, you know, a startup company with two. I can imagine everything from helping drive some sales and supporting the customers and everything probably to pushing a broom at the end of the day to clean the dust down around there. Jake: Yeah. Yeah. I think that sums up the range pretty well, yeah. Jim: Yeah. That's a tremendous background. So, let's get into it a little bit. I know one of the things that terminals would be concerned about are hydrocarbon leaks caused by equipment failure and some other things. So, what are some of these types of issues, and what can be done to help mitigate some of ...

Behind The O
Episode #3 – Alexandra de Greck

Behind The O

Play Episode Listen Later Nov 2, 2020 49:39


Alexandra de Greck is a member of Oriflame Group Management and a Vice President Global Product Marketing. She started at Oriflame 13 years ago, and today she and her team are responsible for all the Beauty products' concepts our company creates. Alexandra is a very determined and goal-oriented person who leads one of the most vital areas of Oriflame business. What is her secret to dealing with pressure, how is she staying focused on the goals and what does it all have to do with decorating cakes?   In this episode you will learn: What do you learn from epic mistakes? Is it possible to be career-oriented and maintain a strong connection to your family? Can a leader be demanding and caring at the same time? Check out this list of timecodes for easy navigation: 03:00 - #BeautyQuickFix – What are Alexandra's beauty tips for a quick-fix make-up for a busy woman? 12:35 - #CreativeFlow – Is there a place for creativity on the very top? 14:33 - #Hard&Soft – How to balance high expectations and focus on people? 17:05 - #LoveTheChallenge – Is it possible to turn challenges into your source of energy? 18:50 - #Beginning – How can a long-distance relationship lead to new career choices? 23:10 - #ItIsAllAboutPeople – Why is it important to find colleagues who inspire you? 25:07 - #Family – Where does determination come from? 29:00 - #Oriflame – Should your career path always be a straight line? 36:30 - #ItIsLife – How to accept the work as part of who you are and find balance?  38:20 - #LearningFromMistakes – How to embrace mistakes and move forward? 43:50 - #LifeHack – What is box breathing and how can it help you to stay focused? 45:42 - #Goals – What comes next for Alexandra? 46:42 - #Alexandra – A piece of advice for those who want to achieve more - how to cope with your own demands.

Risk Management Show
Interview with David Rogers, Global Product Marketing at SAS

Risk Management Show

Play Episode Listen Later Oct 7, 2020 24:07


In this interview we discuss the Risk Modelling and Decisioning as well as the model governance in our digital future. Especially we discuss the impact COVID-19 as a driver to the new operating reality

Floor 9
Episode 73 - Snap’s AR Vision 2020

Floor 9

Play Episode Listen Later Jun 26, 2020 36:34


In this week’s episode, co-hosts Adam and Scott chat with Carolina Arguelles, who runs the Global Product Marketing for Snapchat’s Camera, all about the latest AR creative toolkits and long-term vision that her company is bringing to the world, and the brand opportunities they bring for marketers. They also talk with Ryan from our partnerships team about the many implications of Microsoft’s sudden decision to shut down its live-streaming site Mixer.0:54 - Discussion on Microsoft shutting down Mixer06:03 - Interview with Carolina Arguelles on Snapchat’s latest announcementsWe welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. See acast.com/privacy for privacy and opt-out information.

GreyBeards on Storage
103: Greybeards talk scale-out file and cloud data with Molly Presley & Ben Gitenstein, Qumulo

GreyBeards on Storage

Play Episode Listen Later Jun 23, 2020 25:52


Sponsored by: Ray has known Molly Presley (@Molly_J_Presley), Head of Global Product Marketing for just about a decade now and we both just met Ben Gitenstein (@Qumulo_Product), VP of Products & Solutions, Qumulo on this podcast. Both Molly and Ben were very knowledgeable about the problems customers have with massive data troves.  Molly has been … Continue reading "103: Greybeards talk scale-out file and cloud data with Molly Presley & Ben Gitenstein, Qumulo"

GreyBeards on Storage
103: GreyBeards talk scale-out file and cloud data with Molly Presley & Ben Gitenstein, Qumulo

GreyBeards on Storage

Play Episode Listen Later Jun 23, 2020 25:52


Sponsored by: Ray has known Molly Presley (@Molly_J_Presley), Head of Global Product Marketing for just about a decade now and we both just met Ben Gitenstein (@Qumulo_Product), VP of Products & Solutions, Qumulo on this podcast. Both Molly and Ben were very knowledgeable about the problems customers have with massive data troves. Molly has been … Continue reading "103: GreyBeards talk scale-out file and cloud data with Molly Presley & Ben Gitenstein, Qumulo"

GreyBeards on Storage
103: Greybeards talk scale-out file and cloud data with Molly Presley & Ben Gitenstein, Qumulo

GreyBeards on Storage

Play Episode Listen Later Jun 23, 2020 25:52


Sponsored by: Ray has known Molly Presley (@Molly_J_Presley), Head of Global Product Marketing for just about a decade now and we both just met Ben Gitenstein (@Qumulo_Product), VP of Products & Solutions, Qumulo on this podcast. Both Molly and Ben were very knowledgeable about the problems customers have with massive data troves.  Molly has been … Continue reading "103: Greybeards talk scale-out file and cloud data with Molly Presley & Ben Gitenstein, Qumulo"

Fintech Marketing Podcast by 11:FS
Episode 10: Uber Money: Laser focus on the User ft. Sarah Frese

Fintech Marketing Podcast by 11:FS

Play Episode Listen Later May 19, 2020 29:02


Eric Fulwiler continues his mission to learn how the world's hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 9 he speaks to Sarah Frese, Head of Global Product Marketing at Uber Money. Uber Money launched at America's largest fintech event, Money20/20 in Las Vegas last October, and Sarah talks us through its first six months since launch. She explains the role of product marketing at Uber, where Uber Money sits in the global Uber strategy, and their laser focus on their end users. She tells us about understanding their market niche; the importance of their users, which allows them to test, iterate and learn what works best for them; and the value of adapting a global strategy to local markets - of which Uber has many. She also tells us about Uber Money's overall commitment to financial inclusion around the world, which is their long term strategy and goal. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!

Doing it Big
Meghan Stabler on How BigCommerce is Empowering Growing eCommerce Merchants

Doing it Big

Play Episode Listen Later Mar 5, 2020 28:29


Welcome to the first episode of the Doing it Big podcast, hosted by Arman Iranpour from Be A Part Of. Each week, we feature some of the biggest players in eCommerce & retail, including founders, industry professionals & industry technology partners. Together, we highlight some of the trends shaping the future of eCommerce and breakdown how companies are adapting to these trends at scale. This week, our guest is Meghan Stabler, VP of Global Product Marketing at BigCommerce, one of the world's leading eCommerce platforms. Together, we discuss BigCommerce's value proposition for smaller merchants up to larger retailers, how their platform stacks up against Shopify, Magento & WooCommerce, trends in B2B & CBD eCommerce, and the role of content in eCommerce.

BenefitLIFE
BenefitLIFE Episode 25

BenefitLIFE

Play Episode Listen Later Feb 11, 2020 50:00


Valentines is for lovers of podcasts! Episode 25 starts with Denine Papalardo, SVP of US sales & VP of US Boutiques, Amy Collo talking brow styler shades and LOVE. For “Break Rules with Wit & Wisdom,” Hannah Mallot & Megan Fletcher continue to tell us the stories of working with Jean & Jane from the very beginning. During “Problem Solve with Courage and Creativity,” we hear from Kate Helrich, VP Global Product Marketing on why our mascaras are top in their class! In “Make Real Connections” we hear from Senior RAM of Sephora & Macy’s, Michelle Hyman who tells us about her incredible drive to be a working mom while going to school. 

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Feb 7, 2020 18:38


Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 2 of our conversation, we're going to talk about how to nail product launch day and beyond. Show NotesConnect With:Darcy Kurtz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Feb 7, 2020 18:38


Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 2 of our conversation, we're going to talk about how to nail product launch day and beyond. Show NotesConnect With:Darcy Kurtz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
How Mailchimp VP of PM Prepares for Product Launch - Darcy Kurtz // Mailchimp

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Feb 6, 2020 24:17


Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 1 of our conversation, Darcy and I are going to talk about how she thinks you should get ready for your product launches. Show NotesConnect With:Darcy Kurtz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
How Mailchimp VP of PM Prepares for Product Launch - Darcy Kurtz // Mailchimp

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Feb 6, 2020 24:17


Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 1 of our conversation, Darcy and I are going to talk about how she thinks you should get ready for your product launches. Show NotesConnect With:Darcy Kurtz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

B2B Growth
1191: 4 Marketing Trends for Small Businesses & Startups in 2020 w/ Darcy Kurtz

B2B Growth

Play Episode Listen Later Dec 17, 2019 21:08 Transcription Available


In this episode we talk to Darcy Kurtz, VP of Global Product Marketing at Mailchimp. Check out the reports from Mailchimp here... The Business Creation Journey: https://assets.ctfassets.net/yzco4xsimv0y/4rZoYoLXtbtcd2nwPZgj33/d6494f1b7473798cd4e9674c19b5cf59/2019-Mailchimp-Report_Start-Marketing-Day-One.pdf The State of SMB Marketing Report: https://mailchimp.com/resources/look-ahead-2020-trends/ Connect with Darcy on Twitter: https://twitter.com/gizkur?lang=en Also, you can check out the episode Logan mentioned on Google Alphabet Soup here: https://sweetfishmedia.com/google-alphabet-soup-james-carbary-logan-lyles Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

BenefitLIFE
BenefitLIFE Episode 20

BenefitLIFE

Play Episode Listen Later Dec 2, 2019 53:22


From Buckingham Palace to Benefit! Episode 20 starts with Denine Papalardo, SVP of US sales & SVP of Global Education, Sara Botwood-Guest discuss previous jobs that lead them to Benefit from Barbizon to Buckingham Palace.  In “Break Rules with Wit & Wisdom,” we finish up with Lee Woodruff, one of the first PR employees of Benefit who gives us some very practical advice from Oprah that sounds like advice from Jean & Jane. In “Problem Solve with Courage & Creativity,” VP of Global Product Marketing, Kate Helfrich whets our appetite with Porefessional Hydrate! In “Make Real Connections” we hear from Kate Dillen copywriter and kickboxer! 

COMMERCE NOW
How Do Your Solutions Align With Financial Industry Trends?

COMMERCE NOW

Play Episode Listen Later Nov 19, 2019 33:58


Summary: In this podcast we will share an interactive panel session we recorded live from Intersect 2019, our marquee partners shared how their solutions and strategies align with financial industry trends and Diebold Nixdorf’s roadmap, such as; more integrated, with devices that enable better service delivery; more available, with optimized service capabilities that enhance the customer experience; and more efficient, with tools that enable you to achieve your customer-experience objectives. Guests:Vanessa Foden, Strategic Planner Retail Banking Hospitality & Education, Intel Ken Pedersen, Business Development Director, KICTeam Bill Stutzman, Director of Strategic Initiatives, Ventus Steve Gilde, Director of Global Product Marketing, Paragon Application SystemsShai Stern, Co-Chairman & CEO, CheckAlt Moderator: Scott Anderson, Brand Evangelism, Diebold Nixdorf Content:More Integrated Video: https://www.youtube.com/watch?v=hsIXFjt0IzA More Efficient Video: https://www.youtube.com/watch?v=w3yPIPmEuak More Available Video: https://www.youtube.com/watch?v=r6PktPP309g Transcription: Speaker 1:                           00:00                     In this Commerce Now podcast, we will share an interactive panel session we recorded live from Intersect 2019. Our marquee partners shared how their solutions and strategies align with financial industry trends and Diebold Nixdorf's roadmap. Such as: more integrated, with devices that enable better service delivery. More available, with optimized service capabilities that enhance the customer experience and more efficient, with tools that enable you to achieve your customer experience objectives. Devon:                                 00:31                     Next up we have our diamond partner panel, so I'd like to welcome to the stage our Diebold Nixdorf evangelist, Scott Anderson. We're going to have our partner friends, Shai Stern from CheckAlt, Vanessa Foden from Intel, from KICTeam we have Ken Peterson and we have Steve Gilde from Paragon and Bill Stutzman from Ventis. Welcome to the stage everybody, thank you for joining us. Devon                                   01:09                     Awesome. Scott Anderson:               01:14                     Thanks everybody. We are between you and alcohol. I do apologize. And we all convinced in the back and we said "You know what? The modern tool that we would like right now is alcohol to help us with this next task", but we'll get you there soon. It's my distinct pleasure to welcome this panel. A group of panelists up on stage today to share with you a little bit about their organizations and talk about how Built To Connect and Built For More actually means more than just an ATM and solutions. Really, to run a banking environment, it takes a community, just like raising a child takes a community. And we have a community of people up here who really have a passion for our business and who help really transform the banking industry along with Diebold Nixdorf's partners and we're really proud to have them up here. So, I want a quick round of applause to welcome these folks up here. Thank you very much. Scott Anderson:               02:06                     And while Devin gave us a quick introduction of these individuals by name, I'd love them to take a couple of moments and introduce themselves more personally and share with you who they are and what they do. Let's start with you, Shai. Shai Stern:                          02:15                     My name is Shai Stern and I'm the CEO of CheckAlt. I do not have a phone on my desk, I run my company on WhatsApp voice notes and I do have my emails printed out. Vanessa Foden:                02:28                     I'm Vanessa Foden. I'm with Intel corporation as you noted, and I'm the director of strategic planning for our retail banking, hospitality and education group. I don't print my emails, but I did print some outdated notes for the show. Ken Pedersen:                  02:46                     Ken Pedersen from KICTeam and for those who don't know what KICTeam does, we manufacture and design cleaning products for currency, print and payment technology, so ATMs, POS terminals, check scanners, TCRs and... Yeah, thank you. Steve Gilde:                       03:02                     Steve Gilde from Paragon Application Systems. We're all about testing the payment systems. I will say that I could not have predicted that Ben ran 30 minutes over. Who knew that that future was going to happen, but happy to be here. Devon                                   03:15                     Excellent. Bill Stutzman:                     03:16                     Hi, I'm Bill Stutzman from Ventis. Ventis is a networking company. We work with making sure that you're ATMs are up and running, so that your customers are happy. Scott Anderson:               03:25                     Fantastic. Thank you very much for introducing yourselves. I think what we wanted to do today is really focused on all of the cerebral thinking we've been hearing about today. [what rounds 00:00:03:34] the Built to Connect and Built For More, but hone in a little bit on what does that mean and how do the individuals at this panel contribute to that and really make a difference in our overall industry as we go forward. This is a great opportunity for us to have some open conversation. We actually agreed that we don't have to always sit in our chairs, we can get up and kick each other if we don't agree, whatever the case may be. But what I'd like to do is, maybe tee up some questions to the individuals to get things started and of course we'd love to open it up to the audience and get some feedback from you and some direct questions as well. So, let's start with personalization. More personalized. Vanessa, let's start with yourself. What's Intel's point of view on personalization in this industry? Vanessa Foden:                04:14                     Yeah, so let me start with, as noted, we're a retail banking, hospitality and education. So, we have the pleasure to see a connection point with use cases across these different sectors. And for retail for example, what we have seen is... And heard and everyone in this room has probably heard is, "Oh, stores are closing into retail as we know it, et cetera, et cetera". And really, what we've found is, that there's opportunity there and yes, there are definitely retailers that are not growing. But then there's the some that are going to different size format and then there's a few that haven't innovated and we know who those are. And yes, some of them are no longer with us. So, when we think about this with branches, we know that there are some shrink happening at the branch that could be in the actual space of the branch or closures. Vanessa Foden:                05:13                     So, [Octavio 00:05:14] was talking this morning about 9.000 closures branches in the last five years. Now again, there's opportunity there, because there's different size formats and different technologies and ways to bring in our customers, because it's not just about one solution. And so, what we're really seeing, is opportunity. There is over a billion branches worldwide. So there is still that personal connection with the technology. So, the physical with the digital and that's the way we really need to think about it. And in the sessions today, which I really enjoyed them all, someone asked for a vote, I thought the two I went to are both great and very different. So I couldn't say one was better the other. But, it was very consistent in the message of opportunity and what's available to us in these use cases. So, it's really about understanding from the customer's standpoint, when they walk into your branch, how do they feel? Vanessa Foden:                06:14                     Are they employees trained? Do they know how to engage with these customers? And on the flip side, digital. How do we know what our customers want? So, we're always thinking about what are our customers want? When do they want it, and what location should it be? And on and on and on. Right? So we apply that logic within our team to how is that relevant? Whether it is an Interactive Teller Machine, an Automated Teller Machine, a Virtual Teller Machine, POS system, et cetera. So that's how we really look at those use cases and try to apply it to make it personal, whether physical or digital. Scott Anderson:               06:53                     Interesting. Steve, I'm going to challenge you a little bit. So, Paragon Systems and Testing, how would that bridge into the personalized world? Steve Gilde:                       07:01                     Sure. So, we heard this morning a lot about the customizable capabilities that the new DN Series will give to... That Diebold customers will have a chance to give to their consumers, right? You can do all sorts of interesting things, but the last thing you want to do is come up with an exciting new program, a new card, a new something for your high-net-worth customers and then have it fail when it gets in their hands. And being that we engage a lot on the testing side of the equation with customers, we hear a lot "Oh well, we couldn't test that with our host, because of this reason". Or "We forgot to test that because we ran out of time" and they wind up with a negative customer experience. And today, in the YouTube world, it becomes a very public brand damaging issue right away. So, with all the stuff that we talk about, all the changes and all the difficulty in projecting what consumers are going to want... We know they're going to want something, right? But it's all got to be tested and... Because you want that perfect customer experience every time. Scott Anderson:               08:04                     Excellent, thanks. Any other comments from the panel? Scott Anderson:               08:08                     If not, I'll tee up the next question. Shai, you got to have something to say. Shai Stern:                          08:11                     Yeah, I'll go for it. We look at personalized services a little bit different, in the fact that we are the ones who service you, the financial institution, on the ATM side. And we know that your job is to go ahead and to get the best experience to the consumer, to your customer, to your member if you're a credit union. So us, as a vendor to the financial institution, we want to make sure that you're able to provide the best services, the most advanced services, and the most personalized way. So, I have my cell phone on the website of CheckAlt.com as I try to give personalized attention and we give direct dials and direct emails and we make sure that the folks at the financial institutions are experiencing the best service possible, in order to recognize that checks, even though we all would have envisioned years ago that checks would have gone away, they are still here and rather healthy. So, our job is to provide the best services to you, the financial institution. Scott Anderson:               09:04                     Excellent. Let's keep it with you and think about... More integrated. So, what tools in your organization are you bringing to the marketplace to help with that integration piece? Shai Stern:                          09:14                     You're staying with me? Scott Anderson:               09:15                     I'm staying with you. Shai Stern:                          09:16                     Oh wow. So, what we look to do is, we are a payment agnostic company. So, I always say that my mother is never going to stop writing a check and my daughter is never going to start writing a check. And amazingly, my little, almost two year old grandson won't even know what a check is. But the fascinating thing is that at CheckAlt, our job is to be what I call "payment agnostic" and "demographic agnostic". And when I think about integration and when I think about how the financial institutions are able to take the legacy needs in their payments and their futuristic needs and the discussion around the electronic payments and realtime payments, we are there to create APIs to tie it all together to give a great experience. Scott Anderson:               10:00                     Excellent. Ken, I'm going to kick it over to you, no pun intended with KICTeam, but what interesting insight capabilities are you bringing to the market? Ken Pedersen:                  10:07                     Yeah. For integrated, we are... The way we design our products and create them is very data-driven, right? So we want to understand where does dirt build up, how frequently does it build up and when does it need to be cleaned, because we want the right solution at the right time. So, today you heard from Chase talking about integration and data and using that data to become predictive. And so, we try to design our tools around that so that we can provide a better product in that... Ultimately, the devices that we support provide an ultimate experience. It's an optimal experience and that the end user enjoys using the device that we support. Scott Anderson:               10:44                     Excellent. Vanessa, Intel Inside. I mean, what are we doing here from an integration perspective? Vanessa Foden:                10:49                     Oh yes. But if you don't mind, I'm going to do a little bit of back to the future. Yes. So, in my previous role, I was an integration manager at a banking institution, and they had actually outgrown their software and hardware solution. And one of the things, and I'm sure it's like this today with a majority, if not everyone in the room, when you went to the internal webpage, the number one thing you saw every single morning is: "How many customers did I gain from yesterday?". It was so important to continually watch the customer base. And so what happened is, as they're worried about the customer base, we're in the background saying "Okay, we've outgrown our customers. And if we don't do something, we're going to let them down". At the same time again, what we've heard time and time again, is security is so important. Vanessa Foden:                11:46                     Now, security has evolved into way more of a complex monster than it was back then. But it's really important at the end of the day why we're thinking about integration. We're thinking about "How do we protect the customers?". And that can be multiple ways. That is through security. That is through having remote management capability, so that if your system's down, meaning, down down, you have an opportunity to bring it back up or if you just need to do a patch or et cetera. So, we really think about it from all aspects and understand, at the end of the day, it's about growing the customer base and if you lose a customer you can... Well, you might be able to get them back. But it's really hard. Statistically, it's really hard. So we'll focus more on "How do we help with the overall security?". We help with the remote connectivity and we, as you know, we also help with our Intel Inside. We believe that our products are secure and do help provide the best solutions available in the market. So that's what we do. Scott Anderson:               12:52                     Excellent. One of the other mores that we've heard about, and I think this is top of mind to a lot of the folks in the audience, is available. And my fellow bookend at the end here, let's... Bill, kick it over to you. Availability leads to enhanced customer experience. So how does this impact, how was this impacted by the network? Bill Stutzman:                     13:09                     Yeah. Availability is one of the highest priorities that we look at from a networking perspective, because all the stuff that everyone else is talking about, unless it can get from one point to the other, it's something that just isn't going to make your customer experience positive. And so, uptime is an extremely important element for us. And so, we look at it from different perspectives. First, where is it that you're putting your ATM? Your locations, are they at the branch? Are they at a sports stadium where 60.000 people show up and use them? Are they in a mall, or are they in a more of a less traffic area? Even to the point where we're out in remote Louisiana, where there's nothing else out there and we've been able to find a type of connectivity. And so, we look at what's the most important type of connectivity to make those networks work. And so whether it's cellular, whether it's a broadband circuit, whether it's an MPLS circuit, we build that to work it through. Bill Stutzman:                     14:02                     And that can also impact based on the type of machine that you have. And so, we look at how do you integrate those pieces together. If you're putting in an ITM, the amount of data that you're required for that ITM can impact the type of infrastructure we would put in, as to whether you need something that allows you to have a cost effective... The amount of information that goes back and forth to an ITM or that might be built into a full MPLS circuit versus a cellular circuit. Bill Stutzman:                     14:28                     The other really important thing that we've seen recently is business continuity from availability. And so, we've been working with a lot of our bank and credit union partners on taking their branch ATMs, isolate them from the branch network so that if there are issues on the branch or on the ATM, either one or the other is up. And so, we've launched this program called Branch ATM Network Isolation and it's worked very well for us because one, it provides that business continuity for the branches so that the ATM stay up, it removes some of the PCI auditing that you're required as part of the branch experience because the ATM needs it, but the branch does not. And then it allows that customer experience, which is... Always, the biggest measure is how is that customer feeling when they come into the branch. So there's always something there for them, whether it's one or the other. And so, to us it's really always about availability. Scott Anderson:               15:17                     Fantastic. Ken, Steve, I think this is a perfect topic for your lines of business as well. Ken, why don't you kick it off here and give us some thoughts? Ken Pedersen:                  15:23                     Yeah, absolutely. So availabilities is key for our products, right? So our products enhance the performance, they enhance the customer experience, they prolong the product and they increase the availability, which I think for all of you out here that's very key and that's very important. So when we look at the products that we're creating, we want to make sure that they are enhanced, so that the experience's at a top level. We're trying to enrich the experience and we're building it in to the data. So we talked about data and we talked about predictive maintenance and prescriptive maintenance and Chase talked a little bit about that earlier. And so, when you can get into that model where you can clean this device or maintain this device before something goes wrong, you are increasing the experience ultimately. Scott Anderson:               16:12                     Excellent. Steve Gilde:                       16:13                     Yeah and it's the same for us. As Bill said, it's all about the end-to-end experience and all of those pieces have to work together, they all got to be tested together. You need to make sure that one transaction works and you need to make sure that you test transactions at scale and find out if there are any bottlenecks or any issues. And again, you just got to make sure that the customer has a good experience and make sure, end-to-end, it all gets tested, it all works. Scott Anderson:               16:39                     Excellent. If we think about efficiency, obviously time is money to every one of us and all of our consumers as well as, as we look at the customer journeys that they're going on. Bill, from a Ventis perspective and being a leader in the ATM network, what are you guys doing in this regard? Bill Stutzman:                     16:54                     Yes, so we look at providing the full experience with the managed network as a service. And so, our ultimate goal is to help our bank and credit union customers and partners develop a process that mostly takes it completely off their plate. And so, working with CheckAlt, we provide a direct relationship with them with Multi Endpoint Routing. We can go to your check imaging, we can do your security, we can do your alarm panels, we can do your DVR. And so, the network that we've built within the Ventis private core is a fully redundant, multiple circuits, multiple data centers, and that allows that integration. And so, our whole objective is to make sure that we integrate whatever you're doing within that ATM, so that we can provide you that service, so that it takes your IT teams off. Because every banking show, everything we go to, is all about the next thing. Bill Stutzman:                     17:44                     And so, by us taking those basic networking issues off your plate, it allows you to then look at those future projects and kind of see where you're going in the long run. And so, by doing the engineering, by doing the 24/7 customer support, by doing the ability to troubleshoot remotely, because we've built the whole IP addressing schedule into our tech center, we're not just looking for routing, we're looking for how the whole thing works. We concentrate on that full customer experience with our managed network as a service. Scott Anderson:               18:13                     Excellent. So you mentioned CheckAlt. So Shai, why don't you comment a little bit on that part of the equation from a check perspective? Shai Stern:                          18:19                     I think that when we look at the way checks are coming in, we're constantly seeing about who are processing the checks, where they're coming from and how we need to make sure that the ATMs are always up and running. So we monitor the heartbeats. And I think that that is something that's very important about heartbeat monitoring. Having a dedicated team, seeing if the ATMs are, quite frankly, processing quickly enough. I think that working with Bill and his team is of utmost importance. I think the other thing that's super important is understanding security around these ATMs and that why is somebody motivated to put a check in an ATM versus a mobile phone? And that's so interesting, that you haven't seen a big falling off the cliff about the processing around the ATMs and ATMs are alive and kicking. Shai Stern:                          19:08                     And it's really fascinating and I think that when we go ahead and we think around security, we have what we call extended deposit approval. We give certain fraud protection capabilities, we go ahead and we have duplicate detection capabilities. So, I think that when you look at the way checks are being processed, it's very important to think about security. The time of day that checks are being processed to make sure they're processed same day as many of the folks who are putting their checks into the ATMs, they are living a, let's call it... They need that money right away. So, to making sure that those deposits get in right away, you don't have to wait the next day, but rather their money is available to them immediately, are things that we're constantly measuring, constantly monitoring to make sure that we can give, again, the best experience to the customer. Scott Anderson:               19:55                     Excellent. Let's shift it to more future-ready and we just heard from [Ben Hammers Leon 00:00:20:00] on the future point of view. Steve, if we think about being future-ready and some of the testing capabilities that are out there, what's Paragon's point of view on this? Steve Gilde:                       20:09                     Yeah. I know Ben mentioned the term "pace of change", but that's really what we're all dealing with today, is how fast consumer behavior's changing, how fast our technology is changing, and so the thing that we would say is that you need to be prepared to deal with the change, because whatever the change is, something's going to change on you, legal and regulatory changes, et cetera. So, having an environment where you can easily integrate a change within your... Whatever it is, within your testing environment and make it happen quickly that you're not... Your projects aren't delayed because you can't digest a change or that you're not prepared to deal with it. Steve Gilde:                       20:49                     We would say to a new prospect that the more you invest in your testing solution, the more valuable a resource it becomes. As you automate your aggression tasks, as you integrate with your other application life cycle management systems, as you make those investments, it becomes easier to say "I can deal with change, I can make my ability to digest change, a competitive advantage for my company by being able to just take whatever comes up"... Well, I don't know what it's going to be. I know something's common. Scott Anderson:               21:23                     Right. Interesting. Given we just had a futuristic conversation a couple of minutes ago, any other panelists want to comment on sort of future-ready from your point of view? Bill Stutzman:                     21:32                     Well, I think the one thing that we can look at is that everyone's working on Windows 10. And so when you talk about change in the future, we know that Windows 10 isn't the last update. And so, knowing how that's going to impact... And from us, from a network perspective, Windows is just such a different animal than what it was between the amount of updates that have to go through for security, to even just installing it and things of that nature. And so, working with our partners and customers to make sure that whatever impact that change has, that it's future-ready and going forward. But we know three years from now there's going to be whatever they call it, Windows 20, Windows 15 or something of that nature. And those systems are going to continue to change and change. Bill Stutzman:                     22:10                     And so, I'm always fascinated when I've talked with the banks and credit unions on where they're at with their Windows 10 integration. And so, finding people that are completely done to folks that are like... We're just going to get finished in December. And so, planning for that change has been a... And we've known about it for what, two years, three years that it's coming and that the deadline is December. And so, watching that type of change happen, I think it's something that we constantly see within the industry. Scott Anderson:               22:36                     Interesting. Vanessa Foden:                22:37                     I think some of the things that are opportunity for change, and I saw some of that in your demonstrations outside. So, if anyone didn't stop by and check out the demos, they're really exciting. It's really exciting to see what you all have done. We really have been focusing around opportunities in artificial intelligence and computer vision. And I think that's a game changer for us. For us, everybody, whether you're in banking or other industries, we're going to continue to see that relevance around artificial intelligence, computer vision, and we need to be able to engage in that. Where do we need that compute power? Is it at the edge or is it in the cloud? And so, those are some things we need to continue as our businesses are evolving and we're evolving with you, what is it that's the priority? And how do you decide, depend on... And again, this goes back to security. Not everything needs to go to the cloud. Vanessa Foden:                23:36                     So, we need to think about what really needs to be edge compute when we're processing. And we need to think back on security. Various ways of security, including understanding. Is the person coming up to the Teller Machine? Is it who they say they are? And how do you know that? Or if they're coming up, whether automated or coming up physically into your store, is that the person that you should be engaging with? And I think artificial intelligence and computer vision will help with that. Scott Anderson:               24:04                     Interesting. And that's a great Segway to our... I'm sorry Steve, did you want to [crosstalk 00:24:08] Steve Gilde:                       24:08                     Yeah, I was going to say one more thing is that... The thing that we see a lot with branch transformation... If you'd asked me two years ago sort of where ATMs were heading, we were kind of flat-lined, we weren't seeing growth and things like that. And then the whole change in branch is getting a little smaller. Branch is changing and the products that you guys are putting out now are now allowing branches to kind of reconfigure what they're doing. And so we talked to... We're always interested to see how they're integrating those devices into the universal. We're seeing a lot of universal bankers with cash recyclers with ATMs and where that's becoming more of a part of that integration into the branch versus just a sort of out-the-window or out-the-best of your remote location. And so we've seen a very positive uptick in that element of the automation being integrated into the different branch setups. Scott Anderson:               24:54                     Excellent. Shai. Shai Stern:                          24:55                     I just want to add on one thing. One of the things that we think about is that we speak about an iPhone... All of us who have iPhones, which I assume is most of us here, you see some times that if you plug in your iPhone at night, by the time you wake up in the morning, the update has been completed. One of the things that we have established at CheckAlt is that we have a universal installer that, where were there to be an update in our deposit automation technology or whether it be to roll out any updates, it's a press of a button and we can go out there and touch all the machines in one swoop. Shai Stern:                          25:23                     We do that in a very thoughtful way, in a very futuristic way, but also recognizing that the environment that we live in, even though we all would love to be in the cloud tomorrow and have great computing tomorrow and all those great advantages but we, unfortunately, or fortunately, we do live in a rather regulated environment. And when the regulators come in and they challenge a cloud, a futuristic plan, or they challenge the way that you're thinking about security, it is incumbent upon each and every one of us not to get in the cross hairs of these regulators. So it's a rather delicate balance between planning and executing for the future, but yet maintaining the happiness of those regulators to make sure that we can continue doing what we're doing. Vanessa Foden:                26:06                     Happy regulators and happy customers. Scott Anderson:               26:10                     So we've tiptoed around security in a number of these comments here. And that's the last more we want to talk about, sort of the elephant in the room, and for most of us is this secure environment, this trust, this ensuring we're protecting our brand. So, let's open it up to the panel. I'd love your points of view on what we're doing in the security space in each of your organizations. Maybe... Well, let's start with you, Vanessa. Vanessa Foden:                26:31                     Oh, I thought you were going right past me. Yeah. So, around security. So, really good question. Globally, right? So it really depends on what's happening globally. We see lot of... I'm going to go sideways just a little bit, I promise I'll come back. We see a lot of activity in China around what they're able to accomplish because they have different regulations to your point, and it is amazing what we've seen there. The way that they've been able to use the automated kiosk with any engagement, the things that can be done on a mobile phone, the biometrics and scanning to identify who they are and a lot of what they're doing never requires another person. And so it's edgy, but it also reminds us, puts us back into reality here in the United States and in EMEA. And if we didn't need that, GDPR has made sure... And PCI compliance, our other good friend, has made sure that that keeps us in our place, if you will. Vanessa Foden:                27:36                     So when we think about that security, we try to embrace what we can push at the edge, but at the same time making sure that we are able to help our customers innovate because it is happening. And when we think about... A lot of people didn't want to do the PCI compliance on these different devices and now Square's killing it in the market, right? And we were all afraid of that because we were following the rules, this is the rules and they weren't PCI compliant and it's not going to work. Not true. They're doing extremely well in the market. So, it's just that fine balance on innovating while still making sure we follow within guidelines. And that's how we work with our partners. Because at the end of the day, again, I know I've said it a million times, I'll say it one more time. We understand it's all about the customers and keeping the customers and growing that customer base, and with that they need to be secure but also... We have different generations and security and what people are comfortable with is different depending on the generation that you're working with. So it needs to be that balance. Scott Anderson:               28:37                     Great. Ken, anything to add on that? Ken Pedersen:                  28:39                     Yeah, so you wouldn't think of cleaning and security going hand in hand, but when we look at our products, we think about exposure and risk and can we make products that are easy to use that limit exposure and risk? And can they be done quicker and faster? So, we do take a lot of thought designing our products. Can we maximize security and minimize risk? Scott Anderson:               29:02                     Excellent. Steve. Steve Gilde:                       29:04                     Yeah, a couple of things. We hear often from customers who are behind on Windows patches and things like that at their devices because they're busy or they just can't get to it type thing, which is difficult because there's no sympathy for any more in the marketplace, right? If you see some exposure because you didn't have your Windows patches updated, nobody is going to come in on your side on that one. And so, if you can automate your capabilities to test and get those things out there, it makes it easier to stay on target. Another aspect of security is internal security, which is unfortunately a real issue that we all have to deal with today. So, having a centralized infrastructure to manage users and roles and permissions and understand who's tested what and who hasn't tested what, who changed what on the system. Steve Gilde:                       30:00                     Unfortunately we see that at times where folks say "I don't know how that data element got changed. I don't know who changed that. Somebody did, but I don't know who". So, having the capabilities to audit that and stay on top of it and management is just something that you have to deal with. Going back to when regulators come in and look at your books, you want to be able to say "I know exactly who did what, why they did it, when they did it", those types of things. And finally, for a lot of our customers, they have their downstreams, they test for their downstreams, they test for their own customers, and being able to have reports that can be managed and maintained longterm to prove that you did test what you said you were going to test for your customers, and survive an audit with that aspect of your business as well. It's security, it's risk, but it's all part of making sure that you protect your business. Scott Anderson:               30:50                     Fantastic. Bill? Bill Stutzman:                     30:51                     Yeah. So, transferring that information from one place to the other is a very secure area. And so, we have always looked at PCI compliance as our number one. We always try and be out in front that if it's changing two or three years then we do at a year or two early and try and keep that going. Same with internal security, always trying to make sure that however all the data centers and everything is put together is always fully secure. And then what we're introducing here at the show this week is that we've partnered with a company called Eclipse and there's some folks here from there as far as the technology agent, to provide a full end-to-end key encryption system from the ATM to the cloud. And so, to stop jackpotting or mend the middle pieces, it's eliminated that piece that was never encrypted from the machine before. Bill Stutzman:                     31:41                     And so, we're looking at introducing how you can integrate that into your Diebold product and we're talking working with Diebold and how to run that through their managed services program. And so, we're very excited that if you want to stop by and talk to us about that, the ability to fully encrypt from the machine to the the data center and then move that on to the processors to the Cheque Imaging and everything else we think will be sort of groundbreaking. And so we're really happy to kind of introduce that at Intersect this week. Scott Anderson:               32:08                     Fantastic, thanks for sharing that. Shai. Shai Stern:                          32:10                     Yeah. Vanessa mentioned Square. So, one of the things that I wanted to mention is that all financial institutions, when you read the Wall Street Journal, then the news, you constantly see our Fintechs taking away business from banks, is that the fear of the banks and the Fintechs, and how they're going to battle one another. And one of the things that we try to do as... Some people call us an old company because we do process checks, but as well we are a Fintech company and we actually look to invest into new startups in the Fintech space and be able to offer them to our clients. So [two 00:32:42] for example, we're an investor and bank [inaudible 00:32:44] . It's a mobile banking company and also another one called [inaudible 00:32:47] that is a cutting edge technology and cybersecurity and helping financial institutions protect their card data in the dark web. Shai Stern:                          32:55                     So these are things that we're constantly thinking about. And I think a financial institution, it's incumbent upon all financial institutions. And when you have the previous speaker speak about diversity and thought processes, it's about "Yes, we have regulators and yes, we run a payment businesses and yes, they need to be secure". But how can we go ahead and take what we can learn and what is available today from the newest technology and be able to go ahead and have them live together? And I think that's something that it really... Everyone should be thinking about. Scott Anderson:               33:22                     Fantastic. I'd like to express my warm thanks to the individuals up here on the panel and the contributions they've made for the success of this gathering and this conference. So if you wouldn't mind, please give them a warm thank you. I appreciate your time. Speaker 1:                           33:36                     Keep checking back on iTunes for new topics from COMMERCE NOW.  

CommerceParty - Here to cause CHAOS!
Episode 14: Purpose, Authenticity and Legacy with Megan Stabler

CommerceParty - Here to cause CHAOS!

Play Episode Listen Later Oct 30, 2019 37:39


In this episode of the Commerce Party podcast, Karen and Quentin are joined by Meghan Stabler, VP of Global Product Marketing and Communications at BigCommerce. Meghan shares her personal journey as a trans woman in tech, and how sometimes telling your truth means risking everything. Just this week she was listed as #10 in the 2019 Global LGBT+ Executive Role Model list by Yahoo Finance.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
From IC of Sales at Dell to Mailchimp's VP of Product Marketing -- Darcy Kurtz // Mailchimp

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Jul 17, 2019 39:51


Today we get an inside view into the lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Darcy Kurtz, Vice President of Global Product Marketing at Mailchimp, a company that helps millions of customers find their audience, engage their customers, and build their brand. Show NotesConnect With:Darcy Kurtz: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
From IC of Sales at Dell to Mailchimp's VP of Product Marketing -- Darcy Kurtz // Mailchimp

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jul 17, 2019 39:51


Today we get an inside view into the lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Darcy Kurtz, Vice President of Global Product Marketing at Mailchimp, a company that helps millions of customers find their audience, engage their customers, and build their brand. Show NotesConnect With:Darcy Kurtz: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

BenefitLIFE
BenefitLIFE Episode 8

BenefitLIFE

Play Episode Listen Later Jun 15, 2019 57:13


PRIDE. Episode 8 begins with SVP Sales, Denine Papalardo & Brand Manager for Falabella, of Columbia, Chile and Peru, Sebastian Salazar talk love & happy dancing! Ever wonder what Benefit folklore is true? In “Breaking the Rules with Wit & Wisdom,” Annie and Maggie Ford Danielson break it down. During “Problem Solve with Courage and Creativity,” Kate Helfrich, VP Global Product Marketing, gets happy about Hello Happy Brightening Foundation. Finally “Make a Real Connection” with our Global Visual Merchandising Manager, Collin Kwan who tells us his coming of age story and who inspired him to live his best life!

Wharton Business Radio Highlights
More on the Future of Gaming with Hasbro and Niantic Inc.

Wharton Business Radio Highlights

Play Episode Listen Later Jan 15, 2019 52:39


Host Christian Terwiesch talks with Tanya Thompson, Director of Global Product Acquisition at Hasbro, and Archit Bhargava, Head of Global Product Marketing at Niantic Inc., about the future of playing games, both physical and virtual, on Work of Tomorrow. See acast.com/privacy for privacy and opt-out information.

Work of Tomorrow
Games and Pokemon Go: Part 2

Work of Tomorrow

Play Episode Listen Later Jan 7, 2019


Archit Bhargava, Head of Global Product Marketing, Niantic Inc., demonstrates how augmented reality is enhancing gaming experiences See acast.com/privacy for privacy and opt-out information.

Fashion Made
Meet Global Regulatory Standards with Amber Road

Fashion Made

Play Episode Listen Later Nov 27, 2018 21:16


Gary Barraco, Director of Global Product Marketing with Amber Road, joins the show during the PI Apparel conference in New York to talk about how to make sure your innovative products get across the border by passing the ever-changing regulatory standards set by each import destination. They have a global team of over 180 experts who assist their customers with the most up-to-date information. Hosted by David Wilcox

Talking Logistics Podcasts
The ‘Rights’ and ‘Mores’ of Supply Chain Execution

Talking Logistics Podcasts

Play Episode Listen Later Nov 19, 2018 29:26


Gary Barraco, Director of Global Product Marketing at Amber Road, discusses the following questions and more in this timely and informative episode: What are the six “rights” of supply chain execution? What are the “mores” that are redefining the rules for success? In light of these new rules for success defined by these “rights” and ... Read moreThe ‘Rights’ and ‘Mores’ of Supply Chain Execution The post The ‘Rights’ and ‘Mores’ of Supply Chain Execution appeared first on Talking Logistics with Adrian Gonzalez.

Tastemakers Podcast
Episode 61 - California Pizza Kitchen - Adam Tabachnikoff

Tastemakers Podcast

Play Episode Listen Later Sep 21, 2018 41:45


This is a conversation with Adam Tabachnikoff, the SVP of Marketing for California Pizza Kitchen. Adam cut his teeth in the Burger King system working his way to Director, Global Product Marketing. He then led international marketing for Church’s Chicken before expanding his role to VP of Marketing Activation and Product Development. From there, he joined the Coffee Bean and Tea Leaf as the SVP of Global Marketing, and then joined CPK earlier this year. Enjoy!

Talking Logistics Podcasts
[Video] Digitization: Where Can You Find Value?

Talking Logistics Podcasts

Play Episode Listen Later Jun 14, 2018 37:50


Gary Barraco, Director of Global Product Marketing at Amber Road, discusses the following questions and more in this timely and informative episode: Is digitization a prerequisite to truly achieving end-to-end supply chain visibility? What’s different today compared to 5-10 years ago in making this goal more achievable? How is technology helping companies obtain a true understanding ... Read more[Video] Digitization: Where Can You Find Value? The post [Video] Digitization: Where Can You Find Value? appeared first on Talking Logistics with Adrian Gonzalez.

Computer America
VASCO Interview, X Prize Contest, PGA AR, Twitter Purge

Computer America

Play Episode Listen Later Mar 12, 2018 60:00


First Segment: VASCO. David Vergara, Head of Global Product Marketing. VASCO is a global leader in trusted security with two-factor authentication, transaction data signing, document e-signature and identity management solutions designed for all businesses and government agencies. VASCO also secures access to data and applications in the cloud and provides a robust toolset for application developers to easily integrate security functions into their web-based and mobile applications. More than 10,000 customers in 100 countries rely on VASCO to secure access, manage identities, verify transactions, simplify document signing and protect high value assets and systems. https://www.youtube.com/embed/vr5a0klwl1I Second Segment: Computer and Technology News! Today's Topics Include: X Prize Sets Sights On Robotic Avatars PGA Golf Tour AR Brings Golf To Your Table China's Wearable Face ID Spreads Another Round of Twitter Purging Music.ly Working on Better Content Management For full show notes, check out ComputerAmerica.com!

Norwex® Learning Network
Partying with Product Packages

Norwex® Learning Network

Play Episode Listen Later Mar 1, 2018 14:44


Are you a new Norwex Consultant? Or maybe you're a Consultant who hasn't yet tried increasing your party sales with product packages. This is the podcast for you! Listen to National Director of Training, Susan Bauer discuss the advantages of the product collections that Norwex offers with the product expert herself - Director of Global Product Marketing, Jennifer Druckamiller.

Norwex® Learning Network
January New Products (Part 1)

Norwex® Learning Network

Play Episode Listen Later Jan 15, 2018 17:15


Please Join Susan Bauer National Director of Training, Meighan Hopper Executive Vice President Sales Leader, and Jennifer Druckamiller Director of Global Product Marketing as they talk about some of the new products that launched in January!

The SAP HANA Enterprise Cloud Podcast
Episode 2: Finance Leaders Leverage Cloud Technologies To Stay Ahead of the Curve

The SAP HANA Enterprise Cloud Podcast

Play Episode Listen Later Nov 20, 2017 62:27


In the 2nd episode of the SAP HANA Enterprise Cloud Podcast, we discuss new research from SAP and Oxford Economics that proves that strong leadership from the finance function pays off. Organizations exhibiting the six traits of Finance Leadership are more likely to enjoy growing market share and less likely to worry about rising costs. To get these results, finance leaders make the most of new innovations that enhances efficiencies and they collaborate with CIO's to influence technology decisions. Learn more about the study's results during this discussion featuring Joan Warner of Oxford Economics, Pat Kelliher of Vivint SmartHomes and Todd McElhatton of SAP. You'll discover the six traits that make a Finance Leader, as well as: -How Finance Leadership boosts revenue and profitability SAP customers' finance strategies for improving top- and bottom-line performance -Which digital tools are indispensable to Finance Leaders' success today – and which they won't be able to live without tomorrow Guests: Todd McElhatton, CFO SAP North America Pat Kelliher, CAO, Vivint SmartHomes Joan Warner, Managing Editor for Finance, Oxford Economics Thought Leadership Ted Basile, Senior Director of Global Product Marketing, SAP HANA Enterprise Cloud

The Small Business Radio Show
#432 Neuroscientist Beau Lotto Shares How to Be More Creative at Work and Home

The Small Business Radio Show

Play Episode Listen Later Jun 2, 2017 53:52


Segment 1: Beau Lotto is a world-renowned neuroscientist who specializes in the biology and psychology of perception.  He has been conducting and presenting research on human perception and behavior for more than twenty-five years and has published over sixty publications and two academic books.  Segment 2: Charles Goslin is the author of “Understanding Personal Security and Risk”. He is a retired Central Intelligence Agency operations officer who served throughout the world in a wide range of capacities that bridged covert technical and human intelligence operations. Segment 3: Paul Rasori is VP of Global Product Marketing at First Data. As a 25-year veteran of the electronic payments industry, Paul has held positions in product development, product management, corporate strategy, marketing, and business development. Segment 4: Joe Sprague is currently Vice President and leader of Nationwide Business Solutions Group (NBSG). Segment 5: Dr. John Hayes is a franchise educator and author, and a former franchisee on numerous occasions, as well as the former president and CEO of HomeVestors of America and the We Buy Ugly Houses franchise. Sponsored by Nextiva and Alibaba.

Katie dot Show
Le-what? Could LeEco Be the Next Big Tech Brand?

Katie dot Show

Play Episode Listen Later Nov 3, 2016 34:20


Never heard of LeEco? Well, this rising brand plans to be just about everywhere starting, uh, now. The booming Chinese company has entered the U.S. market with hopes to be your go-to tech supplier from TVs to smartphones to commuter bikes and headphones. Their keystones are good quality at very low prices. Katie chats with Kenny Mathers, General Manger, Global Product Marketing, at the company’s U.S. headquarters in Silicon Valley.

Advanstar Auto
E-Communications Increases Efficiency and Global Collaboration

Advanstar Auto

Play Episode Listen Later Dec 9, 2008


Garth Cole, director of Global Product Marketing, Johnson Controls, says the company has adapted to electronic communications, fully embracing and utilizing all forms of e-communications to share information and data with employees all around the globe. This eliminates a lot of trips, Cole adds, and allows employees to be more collaborative and efficient.