Podcasts about fauzia burke

Fauzia Burke is a book marketing expert and pioneer of online book publicity. Episode 89 discusses the role a website plays in book marketing.

Marketing books is one of the most important (and difficult!) tasks for independent publishers and author publishers, so IBPA invited book publicity expert FSB Associates Founder and President Fauzia Burke on the podcast to share expert advice about how to land media opportunities to sell books, including television interviews, podcast interviews, and print/online articles! PARTICIPANTSFauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB Associates, an online book publicity firm, co-founder of Pub Site, a platform for building author websites, and a consultant and coach for authors who need help navigating the book marketing and publicity landscape. Before starting FSB, she worked for book publishers, Henry Holt and John Wiley. Fauzia has promoted books by authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. She is based in San Diego, California.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,600+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKSIf you’re looking to promote your books or audiobooks to the media, check out the IBPA Media Outreach Program!To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Jenn speaks with FSB Associates founder Fauzia Burke about her 20+ years experience in book promotion, running her own firm focused on digital marketing, and tells authors what they should ask (and expect) from those they hire to get the word out about their books!  [Transcript of this episode can be found on the Episodes page of the podcast Tumblr.]

Fauzia Burke of FSB Associates joined me to talk about how to build an online platform, the author as the product, social media, SEO, newsletters, building an author website, and the importance of fresh content. Read the Transcript Support the Podcast Follow on Facebook   Links for Fauzia: Site Twitter Facebook Instagram   Ad Links: Memory My Way Follow Friday Podcast Vellum Hectic

Authors and aspiring authors alike won’t want to miss this week’s episode about all the things authors are expected to do that have nothing to do with writing the book. Fauzia Burke is one of the most upbeat and positive publicists we know, and she breaks down the real value of publicity, what are some of the things authors can do on their own, and why reviews matter. Don’t miss this one, and archive it for future reference.

Book marketing is a source of frustration for many indie authors. BUT it's also one of the most important things writers can do to expose their stories to a wider audience. We've heard this thousands of times, and yet nowadays it is increasingly more difficult to put our books in front of our readers. Is there a simple, straightforward way to share our books with the right audience? Or are we destined to wander in an increasingly noisy world where everything seems important, and yet nothing seems to work?  Join us as we chat with book marketing expert Fauzia Burke and she shares her unique formula: ‘design + engagement + visibility = marketing success', a simple and yet powerful approach that helped her kickstart many authors' careers and that can help you single out what you need to do now, what you can delay, and what you can delegate or simply ignore.

Fauzia Burke, founder of FSB Associates, has dedicated her career to mastering online marketing for authors. On today's episode, Fauzia discusses her secret formula for book marketing: Design + Engagement + Visibility = Success. Tune in to hear more about the latest trends in online marketing, social media, video promotion, and more.To learn more about book marketing, check out the educational resources available at IngramSpark https://selfpub.is/33CoBDx.

Hosted by long time radio reporter, anchor, editor, producer, director, and host, Larry Matthews, "Matthews and Friends" brings you the best interviews with guests from whom you want to hear! Join Larry today to hear his work with Rick Capaldi, PhD, a family therapist and college professor, discussing his book, "21st Century Parenting"; Fauzia Burke on her book, "Online Marketing for Busy Authors"; and broadcaster Dick Summer has one of his great radio productions. "Matthews and Friends" can be heard at 8:00 am, ET, seven days a week on Impact Radio USA!

Hosted by long time radio reporter, anchor, editor, producer, director, and host, Larry Matthews, "Matthews and Friends" brings you the best interviews with guests from whom you want to hear! Join Larry today to hear his work with Rick Capaldi, PhD, a family therapist and college professor, discussing his book, "21st Century Parenting"; Fauzia Burke will talk about her book, "Online Marketing for Busy Authors"; and broadcaster Dick Summer has one of his great radio productions. "Matthews and Friends" can be heard at 8:00 am, ET, seven days a week on Impact Radio USA!

Fauzia Burke and her team at FSB Associates specialize in creating online awareness for books and authors.  Since Fauzia launched her specialty marketing and publicity firm in 1995, FSB has orchestrated more than 2,000 successful book publicity campaigns, including those for award-winning actor Alan Alda; mega-authors Ken Blanchard and Brian Tracy, South Beach Diet guru Dr. Arthur Agaston, entrepreneur and publisher Arianna Huffington; broadcaster Mika Brzesinski; former U.S. Senator Bill Bradley, and Jordan Goodman, America’s Money Answers Man. Fauzia, herself, is the author of “Online Marketing for Busy Authors” - a must-read for any writer who doesn’t want to see his or her book make an express trip to the Bargain Books shelves at Barnes & Noble. This week, in an extended interview, host and award-winning journalist Dean Rotbart talks with Fauzia about good PR, but more importantly, they detail how authors and publishers can successfully sell their books online. Refreshingly, as you’ll hear, when Dean asks Fauzia a straight question, she gives him a straight answer. Questions include: Can you make money writing books? Does celebrity fluff sell better than quality research and writing? Do mainstream publishers do a good job promoting their books? How often has FSB failed to promote a book successfully?  Fauzia - a Pakistani immigrant who arrived here in 1981 and was raised by a single mom - is an American success story, an inspiration, and an entrepreneur who has helped hundreds of authors fulfill their own dreams.  Listen and Profit Now™ as she shares her inspirational journey – both business and personal. Photo: Fauzia Burke, FSB Associates Posted: July 22, 2019 Monday Morning Run Time: 1 Hour 11 Minutes

All your promotional strategies should be leading up to the ultimate moment: your book launch. Book promotion is a two-step approach, and it should be looked at from both a long-term and a short-term perspective. Long-term marketing involves building your author platform and brand, and it starts well in advance of short-term marketing, which is the actual promotion of your book. Fauzia Burke joins Robin Cutler to break down the specifics of the book promotion timeline, and help you understand where (and when) to start marketing your book. Do you know if you’re in the long-term or short-term marketing stage? Listen to find out, and for more book marketing advice, check out IngramSpark's free online publishing course,  How to Build an Author Platform: https://selfpub.is/2MvpeUI.

This episode with Pub Site is for you if you don’t have an author website yet or if you’re struggling with your website. Even if you have a great website you'll learn some things. Promise! Pub Site is a super easy-to-use website builder just for authors and it only cost $20 a month. Husband and wife author and publisher marketing team John and Fauzia Burke developed it after 20 years of creating author websites. Among the big names they’ve designed websites for are Alan Alda, Clive Cussler, and Tom Clancy. They showed me Pub Site last year and I‘ve been enthusiastic about sharing it with authors ever since. John and I talk through a few sites that Pub Site authors have created and the different customizations they’ve chosen and why. I’ve linked to them in the show notes.  We also talk about how to configure your email newsletter, create header images for your site, how the BUY buttons work (a particular pain point they solved nicely), getting a domain name (John recommends GoDaddy and so do I) and why you need to keep your domain name separate from your hosting account. Author and book websites are not like other product sites and, though builders like Wix and Squarespace are pretty and easy to use you’ll learn about their weaknesses as author site builders. And the weaknesses and difficulties of Wordpress sites, too. Finally, we get into mistakes authors make with their websites and top tips for creating an effective website and what’s important to Google. It’s a lot to pack into a half an hour, and subscribers get a link to some bonus content from this and other episodes. You can subscribe at SelfPubBootCamp.com and that way you can also let you know when I publish a new episode.

Book authors really need a professional guide. Someone like Fauzia Burke. This experienced publicist has worked with authors such as Sue Grafton, Alan Alda and Deepak Chopra and has mastered the digital highways. She recently put together much of what she knows in a new book, Online Marketing for Busy Authors: A Step-by-Step Guide.

Fauzia Burke / FSB Associates Founder and President Fauzia Burke is the Founder and President of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. She s the author of Online Marketing for Busy Authors. A nationally recognized speaker and online branding expert, Fauzia writes for Huffington Post, MariaShriver.com […] The post Fauzia Burke with FSB Associates appeared first on Business RadioX ®.

Fauzia and I talk about the NY book publishing bubble, the joys of self-publishing, social media marketing, taking risks, and more!

Discover insider secrets to online book marketing for busy authors. Online marketing expert, Fauzia Burke shares her expertise on this week's Book Marketing Mentors podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Author and Entrepreneur Fauzia Burke is the guest on this episode of The Author Biz Today's topic is online marketing for busy authors. How's that for a hook to a post and a show, right? Well, that's actually the title of a new book by Fauzia Burke.  After spending 20 years helping authors promote their […] The post TAB074: Online Marketing for Busy Authors, with Fauzia Burke appeared first on .