Podcasts about Rocket science

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Best podcasts about Rocket science

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Latest podcast episodes about Rocket science

BE THAT LAWYER
Wes Lungwitz: The New Rules of Law Firm Marketing

BE THAT LAWYER

Play Episode Listen Later Jan 1, 2026 29:50


In this episode, Steve Fretzin and Wes Lungwitz discuss:Adapting to change in legal marketingStrengthening the website as the foundationOptimizing for AI-driven discoveryEvaluating partners and acting proactively Key Takeaways:Law firm growth now depends on adapting to AI, new search behavior, and shifting marketing dynamics. Firms that remain static risk losing visibility as discovery moves beyond traditional SEO.A law firm website must be fast, technically clean, accessible, and well-structured. Personalized practice-area content and visible social proof reinforce trust and conversion.Search is shifting toward AI assistants and answer engines that reward clarity and structure. Conversational content, deep practice pages, and schema markup increase AI visibility.Agencies must actively address AI visibility, schema strategy, and changing discovery behavior. Google Business Profiles remain essential for legitimacy and intent capture. "You have to adapt in life and change and keep up with the times, and it's just so important in our industry and just life in general." —  Wes Lungwitz Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Wes Lungwitz: Wes Lungwitz is the co-founder and managing partner of Civille, a digital marketing and technology company focused exclusively on helping law firms grow. With a background in highly competitive, data-driven digital marketing, he brings modern website, SEO, and analytics strategies to an industry that has traditionally lagged behind other verticals. Wes regularly speaks and writes on the future of legal marketing, including AI-driven search and evolving discovery behavior. Connect with Wes Lungwitz:  Website: https://getciville.com/  LinkedIn: https://www.linkedin.com/in/wes-lungwitz-1b532432/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Alefiyah Lindo: Why Burnout Is a Signal and How to Realign for Better Results

BE THAT LAWYER

Play Episode Listen Later Dec 29, 2025 31:23


In this episode, Steve Fretzin and Alefiyah Lindo discuss:Planning the future by evaluating what actually workedSupporting happiness without trying to control itUsing energy as a diagnostic tool for alignmentTreating burnout as feedback and adjusting accordingly Key Takeaways:Reviewing the past year reveals which habits, strategies, and commitments deserve to continue and which do not. Entering a new year without reflection leads to repeating default patterns rather than making intentional choices. Sustainable growth comes from consistency and long-term relationship building, not one-off efforts.You cannot create happiness for others, only support their ability to create it themselves. Taking responsibility for other people's emotional outcomes leads to exhaustion and blurred boundaries. Healthy leadership and parenting require allowing others to experience discomfort and self-direction.Alignment exists when beliefs, words, actions, and emotions are consistent with one another. Chronic fatigue, burnout, and self-sabotage are indicators of misalignment rather than laziness or failure. Tracking what energizes and depletes you provides clearer guidance than what you think you “should” enjoy.Burnout signals a need to realign priorities, responsibilities, and expectations. Bringing subconscious patterns into conscious awareness is a prerequisite for lasting change. Different results require different actions, even when those actions challenge long-held assumptions. "Energy work really is when what we believe, what we say, what we do, and what we feel are all on the same page. That's what energy alignment is." —  Alefiyah Lindo Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Alefiyah Lindo: Alefiyah Lindo is a Mind-Body-Energy Intuitive and licensed psychotherapist with over 20 years of experience, integrating holistic, non-dual approaches to healing that address the mind, body, and energy system. Her work blends intuitive guidance with practices such as mindfulness, breathwork, EFT, and energy medicine, shaped by early Buddhist practice and trauma-informed training. Alefiyah holds degrees from Purdue University and the University of Illinois, is licensed in Illinois, and provides personalized care rooted in both extensive professional training and lived experience, guided by the principle of Namaste — honoring the light in each person she serves. Connect with Alefiyah Lindo:   Website: https://www.alefiyahlindo.com/Instagram: https://www.instagram.com/alefiyahlindo/LinkedIn: https://www.linkedin.com/in/alefiyah-lindo-6a158a83/YouTube: https://www.youtube.com/@alefiyahlindo9955 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Living Beyond 120
From Rocket Science to Energy Therapy - Episode 316

Living Beyond 120

Play Episode Listen Later Dec 25, 2025 34:06


In this episode of the Gladden Longevity podcast, Dr. Jeffrey Gladden interviews Mark Fox, a former rocket scientist turned innovator in energy therapy. They discuss Mark's journey from working on the solid rocket boosters for NASA to developing devices that utilize pulsed electromagnetic fields (PEMF) for health benefits. The conversation covers the Challenger disaster, the potential of PEMF technology for treating PTSD, and the importance of vagus nerve stimulation. Mark shares insights on brainwave frequencies and the future of energy therapy devices, emphasizing the need for innovation in healing practices.   For Audience ·       Use code 'Podcast10' to get 10% OFF on any of our supplements at https://gladdenlongevityshop.com/ !      Takeaways ·        Mark L. Fox transitioned from rocket science to energy therapy. ·        The Challenger disaster led to significant redesign efforts in NASA's programs. ·        PEMF technology shows promise for treating PTSD and other ailments. ·        Vagus nerve stimulation can enhance heart rate variability and reduce anxiety. ·        Brainwave frequencies play a crucial role in mental health and performance. ·        Innovative devices are being developed to make energy therapy more accessible. ·        The future of energy therapy includes integrating technology into everyday devices. ·        Mark aims to revolutionize how energy therapy is delivered through smart technology. ·        The importance of asking questions in the pursuit of knowledge and innovation. ·        Collaboration and open-mindedness are key to advancing health technologies.     Chapters 00:00 Introduction to Rocket Science and Career Path 05:27 The Challenger Disaster and Its Aftermath 08:21 Transition to Energy Therapy and Technology 11:06 Understanding PEMF Technology and Its Applications 14:08 Vagus Nerve Stimulation and Its Benefits 16:59 Exploring Brainwave Frequencies and Their Impact 19:34 Innovations in Energy Therapy Devices 22:31 Future Aspirations and Technological Integration 25:18 Closing Thoughts on Innovation and Healing   To learn more about Mark Fox: Email:  info@resona.health Website: https://resona.health/   Reach out to us at:    Website: https://gladdenlongevity.com/     Facebook: https://www.facebook.com/Gladdenlongevity/    Instagram: https://www.instagram.com/gladdenlongevity/?hl=en     LinkedIn: https://www.linkedin.com/company/gladdenlongevity    YouTube: https://www.youtube.com/channel/UC5_q8nexY4K5ilgFnKm7naw    

BE THAT LAWYER
Deborah Farone: Developing Clients, Confidence, and Career Control

BE THAT LAWYER

Play Episode Listen Later Dec 25, 2025 32:05


In this episode, Steve Fretzin and Deborah Farone discuss:Using business development as a path to influence and autonomyStarting relationship-building early in your careerAligning marketing with authenticity and personalityDeepening trust by focusing on long-term relationships Key Takeaways:Business development gives women greater control over their careers, choices, and leadership opportunities. A strong book of business shifts power dynamics and opens doors that talent alone often cannot.Business development is most effective when it begins in law school, not at a partnership. Early relationships compound over time and prevent habits that isolate lawyers from future clients.The most effective business development reflects who you are, not generic networking scripts. Choosing methods that fit your interests builds consistency, credibility, and long-term momentum.Client loyalty grows from empathy, understanding, and sustained connection beyond transactions. Investing in existing relationships delivers greater impact than constantly chasing new clients. "They say it's five times more expensive to get a brand new client than it is to grow an existing client. So it's a better use of your time." —  Deborah Farone Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Deborah Farone: Deborah Farone is a strategic advisor, author, and speaker specializing in business development and marketing for law firms. She is the founder of Farone Advisors, where she helps lawyers build strong client relationships and sustainable practices. Deborah previously served as Chief Marketing Officer at Cravath, Swaine & Moore and Debevoise & Plimpton, and is widely recognized as a pioneer in legal business development. She is the author of Best Practices in Law Firm Business Development and Marketing and a frequent lecturer at law schools and legal organizations worldwide. Connect with Deborah Farone:  Website: https://deborahfarone.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Charlie Gaudet: Escape the Founder Trap and Scale Your Firm

BE THAT LAWYER

Play Episode Listen Later Dec 22, 2025 35:27


In this episode, Steve Fretzin and Charlie Gaudet discuss:Moving beyond hard work toward sustainable growthEscaping the founder-centered business modelOutperforming talent using systems Protecting time as the highest-leverage asset Key Takeaways:Hard work eventually becomes a liability when it replaces strategy, systems, and recovery. Sustainable growth requires designing the business so it scales without destroying the founder's health or capacity.Businesses stall when the founder becomes the bottleneck for decisions, delivery, and growth. Long-term scale only happens when systems and teams replace heroic individual effort.Top performers win not because they work harder, but because their systems reduce variation and create consistency. Documented, measurable processes turn small improvements into repeatable, compounding gains.Return on Time matters more than effort, activity, or hours worked. Delegation, automation, and pricing strategy free leaders to focus on high-impact thinking instead of constant execution. "They have to look at ROT, which is return on time… Where are they spending the time, and how do they maximize their time?… Raise your rate… leverage AI… More and more attorneys are able to get more done in less time when they can leverage AI in the right way." —  Charlie Gaudet Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Charlie Gaudet: Charlie Gaudet is the author of “The Predictable Profits Playbook: The 7- and 8-Figure CEOs' Guide to Generating Consistent and Sustainable Growth“ (voted #1 Book on Sales & Marketing by Indie Excellence) and host of The Beyond 7-Figures Podcast.The International Business Times called him “The Go-To Business Coach for 7- and 8-Figure Businesses” and perhaps the “busiest sales coach in the US.“GritDaily said Gaudet is: “regarded in entrepreneurial circles as one of the top coaches for helping entrepreneurs surpass the seven and eight-figure mark.”Yahoo Finance referred to him as: “The CEO Whisperer.”CEO Weekly said he was one of the top 10 “Innovative CEOs to Follow.”And he's listed at the top of several “Best Business Coach”  lists.He's been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped others generate millions with his strategies.He's received numerous awards and recognition (including founding a company named as “One of the Best Seed Stage Companies” by Ernst & Young), received his Certificate of Leadership Development from The US Army War College and has his business advice featured around in the world – including Inc., Forbes, Salesforce, Success, Entrepreneur, and Fox Business – as well as on podcasts and radio.He was named one of American Genius's Top 50 Industry Influencers.He trains in Brazilian Jiu-Jitsu (two gold medal finishes) and is a 3-time wrestling state champion. He lives in Florida with his beautiful wife, three adorable kid-preneurs, and one badass dog. Connect with Charlie Gaudet:  Website: https://predictableprofits.com/  Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

How to be a Beast
How an Agent Went From 17 to 40 Transactions in a Down Market | The Power of Online Leads

How to be a Beast

Play Episode Listen Later Dec 22, 2025 28:16


Watch the Youtube video here: https://youtu.be/F7hbk3e1lvQ?si=xctFhPc9mGL2WC0S  Soheil Farahmand Calendly Link

BE THAT LAWYER
Colleen Joyce: Leading, Selling, And Scaling In A Changing Legal Market

BE THAT LAWYER

Play Episode Listen Later Dec 18, 2025 30:34


In this episode, Steve Fretzin and Colleen Joyce discuss:Failing fast while managing riskBuilding a competitive legal practice intentionallyTreating sales as listening and diagnosisLeading and adapting for the future of law Key Takeaways:Test ideas quickly and learn from small, recoverable failures. Avoid high-stakes decisions that can jeopardize the entire business. Fast iteration builds resilience in a rapid attention and news cycle.Strong branding is essential in a crowded legal market. Lawyers must understand marketing and business, not just legal skills. Personal brand and visibility increasingly determine growth and opportunity.Effective sales begins with asking questions and listening deeply. Clients commit when they feel understood, not when they are pitched.  A clear diagnosis must come before proposing solutions or pricing.Know your strengths and hire to cover gaps. Transparency and honesty strengthen leadership and team trust. Investing in technology, efficiency, and learning is required to stay competitive. "I know lawyers don't like to hear this, but they are salespeople, just like every other job." —  Colleen Joyce Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Colleen Joyce: Colleen Joyce is the Chief Executive Officer of Lawyer.com, the leading U.S. legal directory and lawyer-matching service that connects consumers with qualified local attorneys. She has spent over a decade building and scaling Lawyer.com's offerings, from foundational directory services to expanded products, marketing education (including CLE courses), and industry events focused on lawyer growth and digital strategy. Joyce previously served as President and Senior Vice President of Lawyer Services, developing deep expertise in management, online legal marketing, and business development before becoming CEO in 2024. Under her leadership, Lawyer.com has experienced significant growth and expanded its role in helping lawyers with client acquisition, thought leadership, and industry engagement. Joyce also brings a background in marketing and publicity from earlier roles, including directing marketing and public relations at PopStar.com, and holds a Bachelor of Arts from the University of Illinois, graduating magna cum laude in liberal arts and sciences. Connect with Colleen Joyce:Website: http://www.lawyer.com/LinkedIn: https://www.linkedin.com/in/colleenjoyce/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Amy Wood: Lawyer Like An Athlete

BE THAT LAWYER

Play Episode Listen Later Dec 15, 2025 33:08


In this episode, Steve Fretzin and Amy Wood discuss:Cultivating inner balanceTraining your career like an athleteBuilding the four pillars of successManaging energy and embracing growth Key Takeaways:Focus on inner balance rather than chasing work–life balance. Intentionally manage your energy, mindset, and relationships to sustain long-term professional performance.Treat your career like elite athletic training by consistently prioritizing physical health, restorative sleep, and daily self-care as essential foundations for mental sharpness.Surround yourself with the four pillars of success: a genuinely supportive network, a solution-oriented mindset, deliberate self-care, and engaging, nourishing diversions that spark creativity.Protect and invest your energy wisely, design environments that actively inspire focus, and embrace mistakes as valuable opportunities for growth, reflection, and learning. "When you're thinking about your energy, look at it like a battery that needs to be recharged." —  Amy Wood Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Amy Wood: Dr. Amy Wood is a licensed psychologist, certified executive coach, and award-winning author who has devoted her career to helping individuals and organizations articulate and arrive at new and more empowering versions of success.In particular, she is known for helping individuals and organizations to edit down overwhelm to their own customized productivity and happiness essentials. With a doctorate from Adler University and a prior career in communications, she inspires transformation with a unique blend of humor, directness, and psychological insight. Dr. Wood's intention is always to live and work in ways that bring out the best in herself and others. Connect with Amy Wood:  Website: https://amywoodpsyd.com/LinkedIn: https://www.linkedin.com/in/amywoodpsyd/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Hospitality Daily Podcast
Harder Than Rocket Science, but More Fulfilling: Hospitality Lessons from My Journey to CEO - Agnelo Fernandes, Cote Hospitality

Hospitality Daily Podcast

Play Episode Listen Later Dec 15, 2025 16:40


In this episode, Josiah Mackenzie sits down with Agnelo Fernandes, CEO of Cote Hospitality, to explore the career journey and leadership philosophy behind one of hospitality's most human-centered executives. Agnelo reflects on his unconventional path from finance into hospitality, the micro-moments that shaped his belief in empathy and servant leadership, and why fulfillment—not titles or compensation—has kept him committed to the industry. The conversation also dives into practical lessons from his rise to CEO, including leading from any seat, slowing down to listen, and solving problems with conviction. This episode is a thoughtful reminder of why hospitality matters—and what it takes to lead with both discipline and soul. A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

BE THAT LAWYER
Susan Filan: Finding Joy and Peace in a High-Pressure Career

BE THAT LAWYER

Play Episode Listen Later Dec 11, 2025 28:49


In this episode, Steve Fretzin and Susan Filan discuss:Reclaiming life before life demands itAsking the questions that change everythingStepping off the professional hamster wheelChoosing authenticity over performance Key Takeaways:Near-death experiences show how fragile, temporary, and precious life truly is. Fulfillment starts when we stop postponing purpose and intentionally live each day in alignment with what truly matters most.Fear often hides our deepest desires, but asking the right questions clearly reveals them. Imagining our future self at the end of life helps guide decisions toward what we genuinely want and value.Overwork often masks misalignment with our own integrity, health, and needs. Sustainable progress begins by recognizing limits, slowing down, and making intentional changes that honor both well-being and meaningful work.Long-term fulfillment cannot grow from roles we play to please others or meet external expectations. True joy and inner peace emerge when we live, work, and lead consistently in alignment with our authentic selves. "I can't outsource my happiness. So if I'm not happy today with what I have, where I am... I'm not going to be happy then when I get it." —  Susan Filan Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Susan Filan: Susan is a former prosecutor and MSNBC Senior Legal Analyst turned transformational speaker and life strategist. With over 30 years in high-stakes arenas—from prosecuting cold-case murders to defending clients on death row and analyzing national cases on cable and network television—she has faced some of the toughest challenges imaginable. Her greatest trial, however, came in a near-fatal accident that became her ultimate wake-up call, inspiring her to help others transform crisis into clarity and purpose. Susan blends legal grit, neuroscience, and spiritual insight to guide high achievers in breaking free from limiting beliefs, reigniting their deepest dreams, and creating lives of joy, fulfillment, and impact. Known as The Wake-Up Call Speaker and The Architect of Reinvention, she delivers keynotes, private strategy sessions, immersive retreats, and media appearances designed to awaken potential, spark transformation, and help people reinvent their lives from the inside out. Connect with Susan Filan: Website: https://susanfilan.com/LinkedIn: https://www.linkedin.com/in/susanfilan/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Dustin Ruge: Transforming the Legal Landscape Through Strategy, Value, and AI

BE THAT LAWYER

Play Episode Listen Later Dec 8, 2025 30:58


In this episode, Steve Fretzin and Dustin Ruge discuss:Strategic decision-making in choosing clientsCommunicating value through intentional sales processesAdapting to AI-driven shifts in legal laborRebuilding legal services through integrated ecosystems Key Takeaways:Choosing which cases to decline becomes a powerful profitability strategy. Disciplined selection protects focus, energy, and long-term growth. The strongest outcomes come from working only with motivated, well-aligned clients.Modern legal sales depend on uncovering client needs rather than presenting credentials. Deep qualification shapes tailored solutions that build trust and clarity. Firms that master value communication thrive as outcomes matter more than hours.The billable hour strains against rising expectations for efficiency and transparency. Automation is absorbing routine intake and associate-level work. Firms that embrace value-based pricing gain an advantage in a reshaped landscape.AI is transforming a fragmented industry into cohesive, streamlined platforms. New business structures and investments accelerate disruption and innovation. Lean, automated operations create opportunities in underserved markets. "The first meeting is all about the client, the second meeting is all about you." —  Dustin Ruge Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Dustin Ruge: Dustin W Ruge is known as one of the most respected and trusted sales, marketing, and business growth coaches in the nation. In addition to his numerous books and publications, Dustin frequently appears and is referenced in major news and trade publications, business shows, and trains and keynotes at conferences across the nation. Dustin's career includes over 27 years' experience, ranging from technology startups to Fortune 500 companies, where he has received numerous awards and recognition for his work.Dustin graduated from the University of Nebraska – Lincoln and currently lives in Scottsdale, Arizona. Connect with Dustin Ruge: Website: https://dustinruge.com/LinkedIn: https://www.linkedin.com/in/dustinruge/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Dicey Stories
DS432 | Alpha Centauri | Chronicles of Chiron: It’s Not Rocket Science | Part 4 of 4

Dicey Stories

Play Episode Listen Later Dec 7, 2025 39:32


Mariah gets Avery Tex's side of his story. Scene 7 Scene 8 Scene 9 Player (!) Notes I learned the term Umwelt from the book An Immense World by Ed Yong. If you have any interest at all in how creatures perceive their world (including humans), I heartily recommend it. There are chapters on the five senses you already know about, but also ones on heat, vibrations, pain, magnetic fields, electric fields, and more. Did you know humans can learn echolocation? It's a brilliant book. Our music is from Purple Planet Music. Visit them at purple-planet.com. Need context? Jump to the start of the series!

BE THAT LAWYER
Pam Meissner: Creating Law Firms That Thrive Long Term

BE THAT LAWYER

Play Episode Listen Later Dec 4, 2025 29:19


In this episode, Steve Fretzin and Pam Meissner discuss:Aligning strengths with strategyAddressing operational challengesClarifying compensation and career pathsMaximizing long-term firm value Key Takeaways:Successful firm growth depends on matching personal strengths to business goals. Chasing clients or revenue alone does not ensure satisfaction or long-term success. Intentional planning creates a foundation for sustainable growth and fulfillment.Lawyers often face cash flow issues, staff management, and unclear compensation. These operational gaps can lead to stress and sleepless nights if unchecked. Recognizing and addressing challenges early safeguards both firm and personal well-being.Open conversations about pay and partnership tracks motivate legal professionals. Transparency fosters equity and encourages long-term commitment from team members. Clear structures help attorneys understand their role in firm growth and success.Profitability, efficient systems, and reducing single-owner dependency matter most. External guidance, such as fractional CFOs, can help firms overcome growth plateaus. Strategic planning ensures the firm remains valuable for exits or future opportunities. "Everybody wants more money, and they don't realize it comes with problems, and they don't realize that we all get paid for solving problems, but you have to pick the problems you're really good at solving, because if you're solving problems that you're not good at, you're going to be miserable." —  Pam Meissner Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Pam Meissner: Pam Meissner is the COO, Director of Client Services & CFO at CathCap. She is a seasoned CPA and financial executive whose career spans public accounting, multinational corporations, and entrepreneurial ventures. She has served as a CPA, CFO, COO, CEO, and even a stay-at-home mom, bringing a rare combination of technical expertise and real-world business insight to every role. Now at CathCap, Pam leverages her decades of experience to guide clients in financial strategy, operational excellence, and coaching, helping businesses achieve sustainable growth and success. Connect with Pam Meissner:Website: https://cathcap.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Adam Williams: Maximizing Tax Strategy For Law Firms

BE THAT LAWYER

Play Episode Listen Later Dec 1, 2025 30:42


In this episode, Steve Fretzin and Adam Williams discuss:Planning taxes proactivelyExploring creative tax strategiesBuilding a professional teamImplementing actionable year-end steps Key Takeaways:Most law firms wait until filing to address taxes, missing savings opportunities. Working with a tax strategist year-round aligns decisions with long-term goals. Proactive planning uncovers ways to reduce liabilities and strengthen financial outcomes.Techniques like the Augusta rule, hiring family members, and royalty setups save money. Advanced structures such as captive insurance can provide additional tax benefits. Knowing these options allows law firms to tailor strategies to their unique situation.Successful tax and business strategies require bookkeepers, advisors, and strategists. Delegating responsibilities reduces personal burden while improving firm performance. A strong team empowers owners to focus on growth and long-term success.Year-end is ideal for accelerating deductions and making tax-advantaged purchases. Prepaying vendors or investing in marketing can reduce taxable income efficiently. Evaluating current practices ensures every opportunity for savings is captured. "If they don't bring you ideas throughout the year, you don't have a tax strategist. You have a tax preparer." —  Adam Williams Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Adam Williams: Adam started this business out of frustration with accountants who congratulated him for having a large tax bill.As a serial entrepreneur, Adam is inspired by entrepreneurship and small business, direct response marketing, non-traditional and unexpected solutions, mindset & personal development, helping create businesses that serve the owners, and high-performance driving.Adam received his undergraduate degree in Business from Penn State Behrend and his MBA and J.D. from the University of Pittsburgh. A Cathedral Prep graduate and active member of the community, Adam has served on the Board of Directors for the Erie County Bar Association, Lakeshore Community Services, the Innovation Collaborative, and the Erie Art Museum. He was named to the 2013 Erie Reader 40 Under 40, and has also been listed as a Pennsylvania Super Lawyers Rising Star in 2016, 2017, 2018, and 2019.  Connect with Adam Williams: Website: https://www.pennywise.tax/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Dicey Stories
DS431 | Alpha Centauri | Chronicles of Chiron: It’s Not Rocket Science | Part 3 of 4

Dicey Stories

Play Episode Listen Later Nov 30, 2025 40:40


Cleve listens to the University's perspective on the stowaway. Scene 4 Scene 5 Scene 6 Our music is from Purple Planet Music. Visit them at purple-planet.com. Need context? Jump to the start of the series!

BE THAT LAWYER
Ben Dach: Growing Through Guidance and Experience

BE THAT LAWYER

Play Episode Listen Later Nov 27, 2025 29:13


In this episode, Steve Fretzin and Ben Dach discuss:Prioritizing layered mentorshipStrengthening firm culture for developmentMaintaining clear communication in mentoringUsing delegation and varied experience for growth Key Takeaways:Professionals should pursue multiple mentors with complementary strengths to build balanced legal and leadership skills. Proactive outreach broadens perspective and accelerates growth across stages of a career. Treating mentorship as a continuous discipline ensures steady, long-term development.Growth is amplified in environments that value collaboration, approachability, and shared learning. Supportive cultures help young attorneys apply feedback with confidence and consistency. When mentorship is part of a firm's values, long-term development becomes more sustainable.Clear expectations and honest conversations create stability and direction in mentor relationships. Early resolution of misalignment strengthens trust and accountability for both sides. Consistent feedback loops reinforce progress and keep development moving forward.Delegation offers meaningful opportunities to build judgment and independence through real responsibility. Structured tools provide quality and clarity as workloads expand over time. Diverse experiences and firm environments round out long-term professional capability. "Just do the things and fail. Fail a lot, because you won't know until you do the things, and then you fail, and then you learn." —  Ben Dach Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ben Dach: Benjamin Dach, Ph.D., Esq., is an accomplished patent attorney with extensive experience in intellectual property litigation, prosecution, and counseling. With experience in patent, copyright, and trademark litigation, procurement, and licensing, Ben focuses on development, protection, and monetization of patent, copyright, and trademark portfolios, strategic licensing, commercial agreements, diligence, and enforcement strategies. He has represented clients in numerous actions in U.S. courts, administrative proceedings, and before the Patent Trial and Appeal Board and Trademark Trial and Appeal Board. Connect with Ben Dach: Website: https://pierferd.com/benjamin-i-dachLinkedIn: https://www.linkedin.com/in/benjamindach/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Allison Williams: Strengthening Your Practice Through Structure

BE THAT LAWYER

Play Episode Listen Later Nov 24, 2025 33:40


In this episode, Steve Fretzin and Allison Williams discuss:Developing business skills beyond legal trainingBalancing legal work with true leadership rolesStrengthening sales and client relationships with structureReducing stress through systems, communication, and metrics Key Takeaways:Law school doesn't teach the core business, sales, and time-management abilities required to run a successful firm. Lawyers must intentionally build these skills to avoid overwhelm and stagnation. Growth begins when practitioners embrace authenticity, process, and systemization.Many lawyer-owners struggle to act as both practitioner and CEO, leading to stress and inefficiency. Strong operational leaders and a capable C-suite can restore focus and improve firm performance. Delegating business responsibilities is essential for long-term sustainability.Sales shouldn't feel like auditioning for clients; the goal is to understand needs and build genuine rapport. Structured processes help qualify leads, nurture relationships, and improve conversion rates. Starting with reliable referral sources and existing channels leads to better outcomes.Systematized communication—from clear policies to automated updates—prevents client-driven chaos. Tools like workflow systems or SaneBox support better task and email management. Tracking metrics such as conversion rates and lead quality ensures informed, data-driven decisions. “Being authentic is the easiest, fastest, most profitable way for you to get to the outcome that you desire.” —  Allison Williams Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Allison Williams: Allison C. Williams is the owner of not one, but two multimillion-dollar companies. She is the Founder of Williams Law Group, a full-service family law firm where she is a Fellow of the American Academy of Matrimonial Lawyers, is certified by the New Jersey Supreme Court as a Matrimonial Law Attorney, and is certified by the National Board of Trial Advocacy in Family Law. After taking Williams Law Group from a start-up to a multimillion-dollar law business in 3.5 years, she decided to help other law firm owners do the same by starting Law Firm Mentor. Today, Law Firm Mentor helps law firm owners across the country grow their revenues, crush chaos in business, and make significantly more money in less time!Allison is a LawFirm500 award winner, ranking 14th out of the fastest-growing law firms in the nation. She has also been named a Stevie Award Finalist for Female Entrepreneur of the Year in 2017 and 2018, voted NJBIZ's Top 50 Women in Business, and designated as one of the Top 25 Leading Women Entrepreneurs and Business Owners.Allison has been featured in The Law Entrepreneur, Above the Law, and Modern Solo, along with other leading legal publications. She is also the host of the Law Firm Mentor podcast, where lawyers go to learn how to crush the chaos in their business. Connect with Allison Williams: Website: https://lawfirmmentor.net/LinkedIn: https://www.linkedin.com/in/allisoncwilliams/   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Dicey Stories
DS430 | Alpha Centauri | Chronicles of Chiron: It’s Not Rocket Science | Part 2 of 4

Dicey Stories

Play Episode Listen Later Nov 23, 2025 0:29


A newcomer unexpectedly lends a hand stabilizing Exocraft I. Scene 3 GM Notes The voice for Avery is directly inspired by comedian Melissa Villaseñor's impression of actor Owen Wilson.  Her voice is amazingly broad, and while I strive to emulate it, I don't think I'll be doing a Lady Gaga impression anytime soon. If you'd like to see what Melissa's capable of, check out this link for her talk on finding her own voice: https://www.youtube.com/watch?v=JFjv971_NZM. Our music is from Purple Planet Music. Visit them at purple-planet.com. Need context? Jump to the start of the series!

BE THAT LAWYER
Danielle Hendon: Building Sustainable Profit For Modern Law Firms

BE THAT LAWYER

Play Episode Listen Later Nov 20, 2025 31:47


In this episode, Steve Fretzin and Danielle Hendon discuss:Embracing perseveranceShifting mindsets for sustainabilityTransitioning toward flat fee modelsBalancing finances for growth Key Takeaways:Perseverance shapes long-term success by turning setbacks into momentum rather than defeat. Continuing the work is what separates progress from failure. Stopping, not struggling, is the only real loss.Firms thrive when they prioritize profitability and long-term health, ensuring they can keep serving clients with excellence. This mindset shift strengthens stability. It helps legal teams build a practice that lasts.Moving from billable hours to flat fees boosts efficiency, scale, and client trust when managed with clarity and intention. Careful rollout keeps expectations aligned. The shift can transform the client experience.Monitoring vital metrics like the rule of thirds helps maintain healthy revenue distribution and protects profitability. This supports passion projects and pro bono work. Clients benefit from transparency and lower stress. "You are never a failure until you stop trying. Everything is an opportunity to win and move forward. You haven't failed until you stop persevering. When you've given up, that's failure." —  Danielle Hendon Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Danielle Hendon: Danielle Hendon is the Founder and CEO of 4 Corners CFO, where she helps small business owners make smart financial decisions. She has over a decade of experience in corporate finance and accounting, and once led an audit team through a corporate bankruptcy.Danielle believes that financial statements tell a story, not just numbers—and that entrepreneurs should be empowered to write their own chapters. She started 4 Corners CFO to give business owners clarity and confidence so they can build profitable and sustainable legacies.Before her finance career, she studied music. Today, she draws on that creativity to bring both discipline and vision to her work. At the heart of it all, Danielle is a mom—and her children inspire her daily to do work that matters. Connect with Danielle Hendon: Website: https://4cornerscfo.com/LinkedIn: https://www.linkedin.com/in/danielle-hendon/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Be That Lawyer Live: Building a Practice That Lasts (Part 2)

BE THAT LAWYER

Play Episode Listen Later Nov 17, 2025 31:40


In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss:Treating business development as essentialUsing systems and empowering teamsBuilding a culture of growthLearning through resilience and honesty Key Takeaways:Integrating business development into daily routines and tracking it like billable work ensures steady growth. Making it non-negotiable builds consistency and prevents unpredictable cycles.Leveraging CRM tools, spreadsheets, and point systems keeps outreach organized and accountable. Involving junior lawyers in relationships and strategy builds future rainmakers.Firms that reward, support, and normalize business development create sustainable success. Encouragement at every level strengthens engagement and results.Focusing on process over outcome turns setbacks into lessons and maintains momentum. Honest communication and reflection foster better relationships and continuous improvement. "For me, making myself feel satisfied that I've put in enough in that week to get good results, and then not worrying about whether the results come in… Try to stop worrying about the results and focus on the process is the best that I can do." —  Casey Grabenstein Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Tim Semelroth: Tim Semelroth is Iowa's only board-certified truck accident attorney and a partner at RSH Legal. With over 25 years of experience, he provides trusted expertise in trucking litigation and collaborates with attorneys statewide and beyond. Known for his strategic approach and commitment to fairness, Tim offers consultation to help chart the best course for complex truck accident cases. Connect with Tim Semelroth: Website: https://www.timsemelroth.com/LinkedIn: https://www.linkedin.com/in/timsemelroth/ About Casey Grabenstein: Casey Grabenstein is a litigation partner at Saul Ewing LLP, handling complex commercial disputes and class actions involving securities, consumer fraud, and ERISA. He also advises clients in the cannabis and litigation funding industries, serving as both due diligence and primary counsel. A frequent writer and speaker, Casey brings deep insight into emerging issues in litigation finance and commercial law. Connect with Casey Grabenstein: Website: https://www.saul.com/professionals/casey-grabensteinLinkedIn: https://www.linkedin.com/in/casey-grabenstein-a375094/ About Neil H. Dishman: Neil H. Dishman is a principal at Jackson Lewis P.C. in Chicago, where he helps employers prevent and resolve workplace disputes. His practice spans discrimination, retaliation, and wage-hour compliance, with extensive experience across multiple industries. A sought-after speaker and published author, Neil is known for his practical guidance on employment law and risk management. Connect with Neil H. Dishman: Website: https://www.jacksonlewis.com/people/neil-h-dishmanLinkedIn: https://www.linkedin.com/in/timsemelroth/Email: Neil.Dishman@jacksonlewis.com  Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Dicey Stories
DS429 | Alpha Centauri | Chronicles of Chiron: It’s Not Rocket Science | Part 1 of 4

Dicey Stories

Play Episode Listen Later Nov 16, 2025 54:01


Damage from the assault on the launch causes problems once Exocraft I reaches orbit. Scene 1 Scene 2 Our music is from Purple Planet Music. Visit them at purple-planet.com. Need context? Jump to the start of the series!

Good Morning Africa
Agroecology Is Not Rocket Science.

Good Morning Africa

Play Episode Listen Later Nov 14, 2025 32:28


In this episode, we bring you a thought-provoking discussion on agroecology. What do you know about agroecology? Is it just a passing trend, or is it here to stay? We have assembled a roundtable of CEOs and top experts to break down the concept. Joining us are: - Joachim Ewechu, Co-Founder & CEO of SHONA Group - Ivan Mandela, CFA, CEO & Co-Founder of SHONA Capital - Lucy Asiimwe, Programs Manager at AfriFood Founders, SHONA Group - Fabio Leippert, Co-Head of Policy & Advocacy at Biovision - Francis Shivonje, Country Coordinator at Biovision - Herbert Thuo, CEO & Founder of ANSA Africa We will start by exploring the fundamentals of agroecology and the components that make up an agroecological enterprise.

BE THAT LAWYER
Be That Lawyer Live: Building a Practice That Lasts (Part 1)

BE THAT LAWYER

Play Episode Listen Later Nov 13, 2025 31:16


In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss:Building consistent habitsTracking meaningful metricsRepurposing and leveraging contentCultivating strategic relationships Key Takeaways:Dedicating time, using accountability systems, and leveraging support drives sustained business growth. Consistency and structure keep focus sharp and opportunities within reach.Monitoring key indicators and focusing on high-value relationships ensures well-directed effort. Data-driven strategy prevents waste and maximizes measurable results.Sharing content across channels expands reach and strengthens brand visibility. Strategic reuse multiplies impact without overextending resources.Nurturing peers, colleagues, and referral sources yields lasting dividends. Balancing expertise with connection builds trust and opens new opportunities. "It starts with knowing your numbers. You have to know where your cases are coming from. You have to track very carefully. You know what the average case value is. And once you start doing things like that, then the answers become obvious." —  Tim Semelroth Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Tim Semelroth: Tim Semelroth is Iowa's only board-certified truck accident attorney and a partner at RSH Legal. With over 25 years of experience, he provides trusted expertise in trucking litigation and collaborates with attorneys statewide and beyond. Known for his strategic approach and commitment to fairness, Tim offers consultation to help chart the best course for complex truck accident cases. Connect with Tim Semelroth: Website: https://www.timsemelroth.com/LinkedIn: https://www.linkedin.com/in/timsemelroth/ About Casey Grabenstein: Casey Grabenstein is a litigation partner at Saul Ewing LLP, handling complex commercial disputes and class actions involving securities, consumer fraud, and ERISA. He also advises clients in the cannabis and litigation funding industries, serving as both due diligence and primary counsel. A frequent writer and speaker, Casey brings deep insight into emerging issues in litigation finance and commercial law. Connect with Casey Grabenstein: Website: https://www.saul.com/professionals/casey-grabensteinLinkedIn: https://www.linkedin.com/in/casey-grabenstein-a375094/ About Neil H. Dishman: Neil H. Dishman is a principal at Jackson Lewis P.C. in Chicago, where he helps employers prevent and resolve workplace disputes. His practice spans discrimination, retaliation, and wage-hour compliance, with extensive experience across multiple industries. A sought-after speaker and published author, Neil is known for his practical guidance on employment law and risk management. Connect with Neil H. Dishman: Website: https://www.jacksonlewis.com/people/neil-h-dishmanLinkedIn: https://www.linkedin.com/in/neildishman/Email: Neil.Dishman@jacksonlewis.comConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Lee Rudin: Turning Purpose Into Profit In Modern Law

BE THAT LAWYER

Play Episode Listen Later Nov 10, 2025 32:59


In this episode, Steve Fretzin and Lee Rudin discuss:Aligning business with purposePreparing financially before independenceMarketing actively and creativelyLeveraging systems, technology, and people Key Takeaways:Building a law practice around shared success creates deeper fulfillment and stronger client relationships. Choosing work that serves others transforms daily effort into long-term motivation and genuine impact. Purpose becomes the foundation that sustains growth beyond profit or recognition.Launching a firm requires a clear understanding of cash flow, expenses, and delayed revenue cycles. Planning for at least 120 days without income establishes realistic expectations and stability. Financial awareness and discipline ensure resilience during the early, uncertain stages of growth.Obscurity, not competition, remains the greatest risk in professional services. Consistent visibility through digital campaigns, community engagement, and creative branding drives trust. Distinct messaging turns curiosity into recognition and recognition into opportunity.Efficiency grows when repetitive tasks are automated and skilled support is used effectively. Strategic use of offshore staff and fair compensation creates scalable, sustainable operations. Generosity, structure, and smart tools combine to amplify performance without excess cost. "You've got to give people a reason to pick you. If you're the same as everyone else, you'll just disappear." —  Lee Rudin Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Lee Rudin: Lee Rudin is the Founder and Principal Attorney of Rudin Law, a New Orleans–based personal injury firm recognized for its bold and client-centered approach. A graduate of Tulane University and Tulane Law School, Lee began his career in insurance defense before founding his own firm to better align his work with his values, helping people while running a modern, efficient practice. Known for his innovative use of technology and offshore talent, Lee combines sharp legal skill with entrepreneurial creativity. His signature brand motto, “Stop Being Polite. Get Rude.”, captures his fearless style and commitment to standing up for clients. Connect with Lee Rudin:  Website: https://www.getrude.com/LinkedIn: https://www.linkedin.com/in/leerudin/ & https://www.linkedin.com/company/rudin-law/Facebook: https://www.facebook.com/rudinlawnola/Instagram: https://www.instagram.com/getrudelaw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Show & Vern
Hour 4 - This is not rocket science

Show & Vern

Play Episode Listen Later Nov 10, 2025 43:29


Hour 4 - This is not rocket science full 2609 Mon, 10 Nov 2025 19:55:00 +0000 UxYVGZx5vjEfC0VXWyDHdsJuPKr7N1ig nfl,kansas city chiefs,society & culture Cody & Gold nfl,kansas city chiefs,society & culture Hour 4 - This is not rocket science Hosts Cody Tapp & Alex Gold team up for 610 Sports Radio's newest mid-day show "Cody & Gold."  Two born & raised Kansas Citians, Cody & Gold have been through all the highs and lows as a KC sports fan and they know the passion Kansas City has for their sports teams."Cody & Gold" will be a show focused on smart, sports conversation with the best voices from KC and around the country. It will also feature our listeners with your calls, texts & tweets as we want you to be a part of the show, not just a listener.  Cody & Gold, weekdays 10a-2p on 610 Sports Radio.  2024 © 2021 Audacy, Inc. Society & Culture False https://player.amperwavepodcasting.com?feed-link=https%3A

BE THAT LAWYER
Walt Hampton: Building A Career That Feeds Your Soul

BE THAT LAWYER

Play Episode Listen Later Nov 6, 2025 33:24


In this episode, Steve Fretzin and Walt Hampton discuss:Following what lights you upMastering time instead of managing itSaying no to create freedomPreventing burnout through alignment Key Takeaways:Fulfillment doesn't come from doing what seems logical but from pursuing what makes you come alive. Many lawyers achieve success yet feel empty inside. True success begins when you align your career with your values, strengths, and passions.Time can't be managed, only mastered. Working in focused 60–90 minute blocks, minimizing interruptions, and protecting white space helps restore clarity and productivity. How you use your time reflects how much you value yourself.Every yes dilutes your energy and focus. Learning to say no with grace allows you to set boundaries and prioritize what truly matters. The word “no” is not rejection—it's an act of self-leadership that protects your well-being.Burnout fades when your choices reflect your purpose. Create white space, delegate with trust, and honor your physical and mental health. The goal isn't just endurance—it's building a life and practice that truly sustains you. "No is a full sentence. Every yes we give dilutes our effectiveness." —  Walt Hampton Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Walt Hampton: Walt Hampton, J.D., is the Founder & CEO of Summit Success, LLC, a global personal and professional development firm dedicated to helping high-achievers design meaningful work, master time, and live with purpose. A 1984 graduate of Cornell Law School, Walt spent nearly 25 years as managing partner of a commercial litigation and criminal-defense law firm before transitioning to full-time coaching, consulting, training, and speaking. He is the bestselling author of books including Journeys on the Edge: Living a Life That Matters and The Power Principles of Time Mastery: Do Less, Make More, Have Fun. He has trained under Tony Robbins' Results Coach program, and is a sought-after speaker on topics of leadership, time mastery, and sustainable peak performance. Beyond his professional work, Walt is known for his adventurous pursuits—high-altitude mountaineering, ultra-distance running, and blue-water sailing—underscoring his belief that personal transformation and professional mastery go hand in hand. Connect with Walt Hampton: Website: https://www.walthampton.com/LinkedIn: https://www.linkedin.com/in/walthampton/Facebook: https://www.facebook.com/walthamptonjrInstagram: https://www.instagram.com/whamptonjr/?hl=enConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Brian Haugh: Mastering the Lateral Move

BE THAT LAWYER

Play Episode Listen Later Nov 3, 2025 31:09


In this episode, Steve Fretzin and Brian Haugh discuss:Navigating a selective legal marketPreparing for a lateral move effectivelyBuilding control through specializationApproaching interviews with intention Key Takeaways:The current recruitment landscape favors lawyers with portable books and proven client relationships. Service partners without clear revenue streams face fewer interview opportunities than before. Understanding this shift helps lawyers position themselves strategically for lasting success.Before making a move, gather concrete data on your clients, billables, and performance metrics. Research each potential firm to assess culture, support systems, and compensation structure. Avoid counter-offers and be ready to explain your motivation with confidence and clarity.Developing a focused niche and growing a book of business provides leverage and stability. Lawyers with established clients can earn up to 20% more while shaping their own trajectory. Becoming a market master turns expertise into opportunity and independence.Strong interviews center on curiosity, alignment, and authenticity, not just compensation. Show genuine interest in the firm's mission while understanding its support for your growth. Preparation and presence create trust, leading to stronger and more strategic offers. "All you got to do is focus on the next second, the next minute, the next hour, the next day, the next week-whatever it is, you don't have to solve the world's problems right now." —  Brian Haugh Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/HireParalegals: https://hireparalegals.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Brian Haugh: Brian G. Haugh is a Partner and Senior Partner at Shapiro Legal Search, a member firm of the Sanford Rose Associates network. He helps lead the firm's legal recruitment services, specializing in identifying top legal talent and placing senior-level attorneys who bring both technical excellence and business insight.With years of experience in legal search, Brian's work sits at the intersection of law practice strategy and executive recruiting. His approach emphasizes integrity, transparency, and long-term relationships, helping candidates and firms navigate complex career transitions with clarity and confidence.Outside of his professional role, Brian is a certified private pilot and an active member of the Entrepreneurs' Organization – Chicago. He holds a degree from the University of Illinois Urbana-Champaign and remains committed to continuous learning and high-performance leadership. Connect with Brian Haugh: Phone: 312-593-0810 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Mission Matters Podcast with Adam Torres
From Rocket Science to Healing: How Mark Fox Is Using Energy Therapy to Restore Hope

Mission Matters Podcast with Adam Torres

Play Episode Listen Later Nov 3, 2025 26:37


In this Mission Matters episode, host Adam Torres sits down with Mark Fox, CEO of Resona Health, to discuss his journey from aerospace engineering to health innovation. Fox reveals how his passion for helping others inspired him to create energy-based devices that bring relief to those suffering from chronic pain, stress, and mental health challenges. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mission Matters Innovation
From Rocket Science to Healing: How Mark Fox Is Using Energy Therapy to Restore Hope

Mission Matters Innovation

Play Episode Listen Later Nov 3, 2025 26:37


In this Mission Matters episode, host Adam Torres sits down with Mark Fox, CEO of Resona Health, to discuss his journey from aerospace engineering to health innovation. Fox reveals how his passion for helping others inspired him to create energy-based devices that bring relief to those suffering from chronic pain, stress, and mental health challenges. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

BE THAT LAWYER
Dr. Rachel Boehm: Sustaining Excellence Through Resilience

BE THAT LAWYER

Play Episode Listen Later Oct 30, 2025 32:24


In this episode, Steve Fretzin and Dr. Rachel Boehm discuss:Building systems that support adaptabilityRedefining peak performance for longevityClearing mental clutter for growthPursuing fulfillment through reflection and learning Key Takeaways:Sustainable success in law combines strong organizational structures with personal flexibility. This balance allows attorneys to navigate change, manage chaos, and stay grounded amid demands.True performance isn't about short-term output but about consistency and well-being over time. Intentional rest, stress management, and self-care sustain excellence without leading to burnout.Unhelpful “head trash” often limits progress more than external pressures or workload.Addressing mindset challenges builds clarity, resilience, and openness to new possibilities.Regularly reassessing goals and definitions of success keeps one aligned and purposeful. Continuous improvement, mentorship, and meaning-centered work lead to lasting contentment. "Culture is a verb. You have to keep creating it." —  Dr. Rachel Boehm Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Dr. Rachel Boehm: Rachel Boehm is an award-winning journalist turned workplace-wellness advocate who helps individuals and organizations redefine success, mental clarity, and sustainable performance. With a background in communications and well-being, she guides clients past “head trash,” builds adaptive systems, and cultivates lasting contentment rather than short-term fixes. Rachel's work blends empathy and strategy, equipping professionals to lead with heart, purpose, and resilience. Connect with Dr. Rachel Boehm: Website: https://rachelboehm.com/LinkedIn: https://www.linkedin.com/in/rachelboehm/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Charles Gallaer: Simplifying the Practice to Amplify the Impact

BE THAT LAWYER

Play Episode Listen Later Oct 27, 2025 33:30


In this episode, Steve Fretzin and Charles Gallaer discuss:Simplifying communication for clarityBuilding systems for an organizationInvesting in professional growthLearning resilience through experience Key Takeaways:Lawyers who communicate simply build stronger connections with clients and colleagues. Clear language removes confusion and makes legal concepts easier to understand. Simplicity earns trust and enhances professional credibility.Effective systems keep information, tasks, and deadlines in check. Tools like OneNote, Remarkable, and frameworks like “Second Brain” support focus and structure. The organization ensures consistency and reliability in client service.Continuous learning and adopting new technologies strengthen long-term success. Investing in tools, systems, and skills helps lawyers stay efficient and relevant. Growth-minded professionals turn adaptation into an advantage.Setbacks are learning opportunities, not reasons for regret. By reflecting instead of reacting, lawyers can grow wiser and more confident. Resilience transforms challenges into lasting professional strength. "It's important to keep things simple...anything we can do to boil it down into as simple as terms...through that simplicity, it can really give you a level of clarity that you didn't think was possible." —  Charles Gallaer Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Charles Gallaer: Charles Gallaer, Esq., is an attorney focused on automotive retail and dealership law. He is licensed in New York, New Jersey, and Florida and serves as an associate advising manufacturers, dealer groups, and franchised operators.Before law school, he held roles at Ford Motor Company and served as general manager of his family's Lincoln-Mercury dealership, giving him hands-on operational insight into the industry. He earned his J.D. with distinction from Brooklyn Law School and holds a B.A. from the University of Virginia.Charles advises on transactions, litigation, compliance, data privacy, EV mandates, and vendor contracts. He speaks regularly at industry events and contributes to publications on dealership law and regulation. Connect with Charles Gallaer: Website: https://www.afslaw.com/attorneys/charles-gallaerLinkedIn: https://www.linkedin.com/in/charlesgallaer/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

The Strange Case of Starship Iris

Summary: The aftermath. Transcript: https://www.procyonpodcastnetwork.com/post/starship-iris-3-08-rejoice This episode features— Rae Tay as Juniper Rukhmani K Desai as Sana Tripathi Bri LeFever as Krejjh Jamie Price as Brian Jeeter Cindy Chu as Violet Liu Ishani Kanetkar as Arkady Patel Vrai Kaiser as Thasia Jackie Andrews as RJ McCabe Chris Choi as Jin Seon Park William Mericle as Chuck Weathers Julia Morizawa as Piper Lucille Valentine as Kestrel Jerron Bacat as Samuel Diaz Asha Lloyd as Roz Kirkpatrick Written by Jessica Best Directed by Lauren Grace Thompson Production Coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price. “Going to Fall” is written and performed by Tail Light Rebellion. It was exclusively created for The Strange Case of Starship Iris, and will be the lead single off their upcoming album. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio This has been The Strange Case of Starship Iris. Thanks for listening. Learn more about your ad choices. Visit megaphone.fm/adchoices

BE THAT LAWYER
Stacey Brown Randall: You Deserve Referrals, But You Do Not Owe Them

BE THAT LAWYER

Play Episode Listen Later Oct 23, 2025 31:49


In this episode, Steve Fretzin and Stacey Brown Randall discuss:The realities and misconceptions of referral marketing for professionalsBuilding genuine, relationship-driven client experiences that foster loyaltyBalancing efficiency, personalization, and automation in client communicationMindset management and learning from business failures in professional growth Key Takeaways:Doing great work alone doesn't automatically generate referrals—intentional relationship-building and structured referral strategies are essential.A strong client experience combines excellent work output with emotional connection and proactive relationship touchpoints across the “new,” “active,” and “alumni” stages.Only about 20–30% of clients are typically referred; managing expectations and distinguishing between repeat and referred clients prevents misleading assumptions about referral rates.Protecting one's mindset and resisting external pressure or comparison—especially regarding success metrics—is crucial to maintaining authenticity and preventing burnout. "Doing great work does not equal referrals." —  Stacey Brown Randall Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Stacey Brown Randall: Stacey Brown Randall is the author of the new book, The Referable Client Experience, the award-winning book, Generating Business Referrals Without Asking, and the host of the Roadmap to Referrals podcast. Stacey teaches business owners how to generate referrals naturally...without manipulating, incentivizing, or even asking. She has been featured in national publications like Entrepreneur magazine, Investor's Business Daily, Forbes, and more. She received her Master's in Organizational Communication and is married with three kids. Connect with Stacey Brown Randall:  Website: https://staceybrownrandall.com/Book: The Referable Client Experience: https://referableclientexperience.com/Show: Roadmap to Referrals: https://podcasts.apple.com/us/podcast/roadmap-to-referrals/id1405302350LinkedIn: https://www.linkedin.com/in/staceybrandall/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Addison Watson: Building Freedom, Confidence, and Clients in Modern Law

BE THAT LAWYER

Play Episode Listen Later Oct 20, 2025 31:41


In this episode, Steve Fretzin and Addison Watson discuss:Building and sustaining a law practice through intentional business developmentThe challenges of transitioning from large firm life to independent or entrepreneurial practiceThe influence of mindset, discipline, and mentorship on legal career growthThe evolving role of technology and AI in shaping modern legal careers and firm structures Key Takeaways:Failing to invest time in networking and business development early in one's career can severely limit future autonomy and opportunity.Setting aside even one weekly breakfast, coffee, or lunch meeting can spark lasting professional relationships that later generate referrals.Attorneys who treat themselves as entrepreneurs—outsourcing low-value tasks and tracking ROI—free more time for growth and client work.Lawyers who own a portable “book of business” gain control over their careers, whether moving laterally or launching a solo practice, and are less threatened by AI or firm instability. "If you feel the anxiety of being an entrepreneur, it might not be for you." —  Addison Watson Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Rich Dad Poor Dad by Robert T. Kiyosaki: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194Tees and CLEs take place April 15–17, 2026, at the Arizona Grand Resort & Spa, uniting legal professionals for accredited education, networking, and a round or two of golf: https://www.teesandcles.com/ About Addison Watson: Addison Watson is the founder of Summit Legal Consulting, a Birmingham-based firm that helps businesses and law firms close deals efficiently and build smarter legal operations. Leveraging his background as a corporate attorney at Balch & Bingham LLP and his current role as General Counsel at ClickFunnels, Addison brings a dealmaker's mindset to every client engagement. He's also the co-founder of Tees and CLEs, an annual event combining accredited legal education with networking and golf for attorneys nationwide. A graduate of the University of Mississippi School of Law, Addison is passionate about blending legal strategy, entrepreneurship, and innovation to redefine how modern lawyers practice and connect. Connect with Addison Watson:  Website: https://www.teesandcles.com/LinkedIn: https://www.linkedin.com/in/addison-watson/ & https://www.linkedin.com/company/slc205/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

JADONNA, LIVE!
Project 2025 - It's Not Rocket Science

JADONNA, LIVE!

Play Episode Listen Later Oct 20, 2025 66:18


Jadonna chats with Leigh Larson, Project 2025 scholar and speaker about staying informed, avoiding fear-mongering, and speaking with in-groups about social change.Find Leigh:SubstackTikTokWebsiteALSO, Visit Jadonna's new website here: jadonnalive.com ! Hosted on Acast. See acast.com/privacy for more information.

BE THAT LAWYER
Raquel Gomes: From Burnout to Boundaries and Balance in Business

BE THAT LAWYER

Play Episode Listen Later Oct 16, 2025 31:35


In this episode, Steve Fretzin and Raquel Gomes discuss:The importance of setting boundaries and saying no to maintain focus and balanceOvercoming perfectionism and developing trust through delegation and leadershipBuilding sustainable business systems that support both growth and personal well-beingThe mindset shift required to transition from burnout to passion-driven entrepreneurship Key Takeaways:By performing a detailed time audit and identifying tasks that don't align with your priorities, you can reclaim control of your schedule, eliminate low-value work, and create space for what truly drives personal and professional growth.Effective delegation depends on replacing micromanagement with structured onboarding, clear expectations, and consistent communication so your team feels empowered and capable while you stay focused on leadership and strategy.Long-term business success requires building systems and processes that allow your company to operate smoothly even in your absence, ensuring both stability and the freedom to take restorative time away without anxiety or burnout.The decision to leave corporate life before feeling fully ready underscores the importance of self-trust — embracing uncertainty and believing in your own capability can lead to transformation, purpose, and sustainable fulfillment. "Rest is revenue generated as well." —  Raquel Gomes Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Raquel Gomes: Raquel Gomes is the visionary Founder and CEO of Stafi, a virtual staffing company transforming how law firms operate and grow. A former psychologist with an MBA and a background in corporate America and technology, Raquel brings a rare combination of emotional intelligence and business acumen to leadership. Inspired by her own journey balancing motherhood, burnout, and ambition, she built Stafi to empower busy professionals—especially women—to scale their firms without sacrificing their well-being. Under her leadership, Stafi now supports hundreds of law firms worldwide, connecting them with skilled virtual assistants and sustainable systems for success. Raquel's mission is rooted in redefining work-life balance and proving that thriving in business and in life are not mutually exclusive. Connect with Raquel Gomes:  Website: https://getstafi.com/LinkedIn: https://www.linkedin.com/in/raquel-gomesstafi/Facebook: https://www.facebook.com/GetStafiConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Elise Buie: Numbers Plus Narrative in Building a Healthier Law Firm

BE THAT LAWYER

Play Episode Listen Later Oct 13, 2025 31:17


In this episode, Steve Fretzin and Elise Buie discuss:Using data-driven decision-making to manage and grow a modern law firmRedefining work-life integration and employee well-being within professional cultureBuilding brand identity and marketing strategies rooted in authenticity and measurable ROILeadership through adaptability, empathy, and alignment between values and performance metrics Key Takeaways:Reframing “billable hours” as “build-on-invoice hours” can close significant financial gaps by ensuring all productive time is accurately tracked and billed.Setting clear KPIs for every team member creates transparency, objective performance evaluation, and alignment with organizational values.Structured delegation and workflow redesign can reduce working hours without sacrificing productivity, improving overall employee satisfaction.Combining quantitative data with qualitative narratives allows leaders to make informed decisions that support both profitability and people. "If you have good data, I don't care where my people are. They could be in New Zealand on a black beach, and I know exactly what's happening." —  Elise Buie Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Elise Buie: Elise Buie, Esq., is a Seattle-based family law attorney and founder of Elise Buie Family Law Group, a law firm devoted to divorce, family law,​ and estate planning. A survivor of Hurricane Katrina, her own divorce, and many dish-filled sinks piled high after lively family dinners with her husband, Doug, and their blended family of six (six!) now-adult children, Elise knows firsthand what it means to juggle work and parenting, finding balance in between, even if it means a lot of late nights. When she's not advocating for her clients, the best interests of their children, and civility in divorce, you can find her sailing on Puget Sound. Connect with Elise Buie:  Website: https://www.elisebuiefamilylaw.com/LinkedIn: https://www.linkedin.com/in/elise-buie/Facebook: https://www.facebook.com/elisebuiefamilylawInstagram: https://www.instagram.com/elisebuiefamilylawgroup/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

The Strange Case of Starship Iris

Summary: Doing the mission. Transcript available at https://www.procyonpodcastnetwork.com/post/starship-iris-3-07-rethink Content warnings: gunshots, violence This episode features—Bri LeFever as KrejjhIshani Kanetkar as Arkady PatelCindy Chu as Violet LiuJamie Price as Brian JeeterJackie Andrews as RJ McCabeChris Choi as Jin Seon ParkAlicia Atkins as Agent 1Oliver Knight as Agent 2Ryan Messcher as Agent 3Hannah Floto as Agent 4Jason Warner as Agent 5Rukhmani K Desai as Sana TripathiPhilip C as Pleasant VoiceNick Bean as Security ComputerWritten by Jessica BestDirected by Lauren Grace ThompsonProduction Coordinator Eleanor HydeSound design by Jeffrey Nils GardnerOpening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price.“Going to Fall” is written and performed by Tail Light Rebellion. It was exclusively created for The Strange Case of Starship Iris, and will be the lead single off their upcoming album.The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

BE THAT LAWYER
BE THAT LAWYER LIVE Part 2: How Lawyers Turn Networking and Visibility into Rainmaking Success

BE THAT LAWYER

Play Episode Listen Later Oct 9, 2025 30:04


What if the final piece of the puzzle for your growth was right here?This is the second and last part of a powerful two-part conversation on Be That Lawyer Live, where Steve Fretzin sits down again with Daniel Scola, Eido Walny, and Karl Seelbach. Together, they dive deep into rainmaking, relationships, and leadership in ways most lawyers never discuss publicly. You'll hear candid stories, real mistakes, and strategies that connect directly to your own journey. Don't miss this closing segment — it's your chance to take the full picture and turn it into action. In this episode, Steve, Daniel, Eido, and Karl discuss:Authentic business development through personal passionsBuilding and sustaining client relationshipsGaining visibility with thought leadershipLessons from mistakes and missed opportunities Key Takeaways:Aligning personal passions like music, car restoration, or cufflink-making with client connections creates natural and sustainable business opportunities.Avoiding the “too busy” perception is critical, since clients and prospects may hold back opportunities if they think you're overwhelmed.Speaking engagements, timely PR responses, and consistent online presence remain the most effective ways to stay top of mind and be recognized as a leader.Complacency, failure to delegate, and clinging to unproductive organizations can stall growth, while being proactive ensures long-term success. "It's not like you have to go 100% all the time, but you should go at a nice speed. You shouldn't rest on your laurels." —  Daniel Scola"You gotta love it, or else you're not going to be good at it." —  Eido Walny"No matter how busy you may be, if you want to bring in more work… don't talk about how busy you are." —  Karl Seelbach Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Thank you to our Sponsors!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About our Guests:Daniel Scola is the Managing Partner of Hoffmann & Baron, LLP, focusing on patents, trademarks, copyrights, and global IP protection [LinkedIn | Website].Eido Walny is the founder of Walny Legal Group, a nationally recognized estate planning and asset protection practice [LinkedIn | Website].Karl Seelbach is the Managing Partner of Doyle & Seelbach, specializing in personal injury defense and legal technology innovation [LinkedIn | Website]. Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

We Are Not Saved
Ignition! - Explosion? The Exciting World of Rocket Science

We Are Not Saved

Play Episode Listen Later Oct 9, 2025 7:46


The history of attempting to make “controlled explosion” into something other than an oxymoron.  Ignition!: An Informal History of Liquid Rocket Propellants By: John Drury Clark Published: 1972 216 Pages Briefly, what is this book about? An insider's account of the always exciting, frequently terrifying, attempts to develop the perfect liquid propellant.  What's the author's angle? Clark was a program director, and he's mostly telling personal stories about the vast effort to find better liquid propellants. His sense of humor is great and his disdain for bureaucratic minutiae is obvious. He's one of those steely-eyed missile men you hear about.  Who should read this book? People interested in a behind the scenes look at a fascinating period of engineering and discovery. Specific thoughts: Once We Were Engineers

Wunderbar Together
“It's not rocket science – oder doch, Hans Königsmann?”

Wunderbar Together

Play Episode Listen Later Oct 9, 2025 73:07


Hans Königsmann schaut am liebsten in der kalifornischen Wüste in die Sterne – wir haben ihn in Berlin getroffen. Für Sternengucker ist die lichtverschmutzte Hauptstadt zwar eher ungeeignet, für eine Podcast-Aufzeichnung reicht es jedoch allemal. Felix hat mit Hans über seine Karriere gesprochen, die von der TU Berlin bis Cape Canaveral reicht: Fast 20 Jahre hat er für SpaceX gearbeitet, war dort für Kontrollalgorithmen und Flugsicherheit zuständig und zuletzt als Vizepräsident tätig. Dabei hat er auch das ein oder andere über Elon Musk gelernt.

BE THAT LAWYER
BE THAT LAWYER LIVE Part 1: Turning Mistakes and Passions into Lasting Success in Legal Business Development

BE THAT LAWYER

Play Episode Listen Later Oct 6, 2025 33:35


What if you could finally understand what it really takes to grow as a lawyer beyond just practicing law? In this first part of a special two-part Be That Lawyer Live, Steve Fretzin brings together Daniel Scola, Eido Walny, and Karl Seelbach for a candid conversation you won't hear anywhere else. You'll be pulled into their stories, their struggles, and the strategies that shaped their careers in ways most attorneys never talk about openly. As you listen, you'll discover how much of this applies directly to you, wherever you are in your own journey. This episode isn't just about hearing from successful lawyers — it's about helping you see what's possible for yourself. In this episode, Steve, Daniel, Eido, and Karl discuss:Challenges lawyers face in business development and rainmakingImportance of consistent habits and time management in client growthRole of personal passions, networking, and authentic connections in practice-buildingLessons learned from mistakes that shape long-term legal careers Key Takeaways:Many lawyers struggle with rainmaking because they aren't taught marketing skills, and mentorship or coaching is often the turning point in learning business development.Time-blocking, using a CRM, and accountability partners are crucial for keeping business development efforts consistent and measurable.Combining personal passions (like car restoration or music) with client relationships creates authentic connections that naturally lead to new business opportunities.Asking directly for business and following through on promises builds trust, while overpromising or relying on others' client relationships can backfire. "Not overpromising is a really important one for me… you've got to deliver what you say." —  Daniel Scola "There are two things that this firm can never and no one can ever take away from you. That's your knowledge base and your contact base." —  Eido Walny "Clients aren't going to remember every case you handle, but they're never going to forget how you make them feel." —  Karl Seelbach Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.Thank you to our Sponsors!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About our Guests:Daniel Scola is the Managing Partner of Hoffmann & Baron, LLP, focusing on patents, trademarks, copyrights, and global IP protection [LinkedIn | Website].Eido Walny is the founder of Walny Legal Group, a nationally recognized estate planning and asset protection practice [LinkedIn | Website].Karl Seelbach is the Managing Partner of Doyle & Seelbach, specializing in personal injury defense and legal technology innovation [LinkedIn | Website]. Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Nancy Fox: Networking Business Development and the Future of Rainmaking in Law

BE THAT LAWYER

Play Episode Listen Later Oct 2, 2025 32:50


In this episode, Steve Fretzin and Nancy Fox discuss:The importance of mindset shifts in professional growthStrategic approaches to networking and business developmentNavigating uncertainty and change in the legal industryThe role of consistency, agility, and technology in building relationships Key Takeaways:Lawyers often fail at networking because they choose events or groups without a strategy; instead, they should target where actual decision-makers gather, even if it requires greater investment.Relying solely on referrals is risky; building a balanced portfolio of referral sources and direct decision-maker relationships creates stability and growth.Practicing “daily consistent activity” in 15-minute chunks—such as emailing contacts or engaging on LinkedIn—can meaningfully grow a practice without overwhelming time demands.Shifting focus away from oneself and toward listening to others during networking conversations reduces fear, builds confidence, and creates deeper connections."Agility is not necessarily what lawyers are trained in, but being agile and being flexible is something that I think all of us really need to look at." —  Nancy Fox Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Nancy Fox: Nancy Fox is the founder and President of The Business Fox, a consulting and training company that helps law, accounting, and service firms grow through smarter networking, business development, and niche marketing strategies. A former corporate executive with over two decades of marketing experience at Warnaco and VF Corporation, she launched her coaching and training business in 1999 and has since worked with firms such as Sheppard Mullin, Latham & Watkins, and Citrin Cooperman. She is the author of Make Rain Without the Pain and Network Like a Fox™, and is currently writing Make Rain Like a Fox, blending mindset with tactical strategies for rainmaking in the digital era. Known for her “Daily Consistent Activity” approach, Nancy is also a keynote speaker, community builder, and trusted advisor to professionals seeking to build stronger business relationships and sustainable practices. Connect with Nancy Fox:  Website: https://www.wyzerainmakers.com/ | https://thebusinessfox.com/Book: Network Like a Fox: https://www.amazon.com/Network-Like-Fox-Successful-Relationships/dp/1928782442LinkedIn: https://www.linkedin.com/in/nancyfoxwyze/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Matt Darner: Getting Paid What You Deserve While Running a Law Practice

BE THAT LAWYER

Play Episode Listen Later Sep 29, 2025 33:43


In this episode, Steve Fretzin and Matt Darner discuss:Challenges attorneys encounter in chasing overdue client paymentsBuilding strong systems, processes, and roles to keep law firms efficientPsychology and communication dynamics that shape how clients pay their billsLessons learned from business mistakes and the growth unlocked by niching Key Takeaways:When lawyers delay or inconsistently send invoices, clients subconsciously perceive the firm as disorganized, which weakens professionalism and makes collecting payment significantly more difficult later.Establishing transparent expectations with clients about how billing and payments will work from day one creates accountability, prevents confusion, and reduces the risk of overdue receivables.Shifting accounts receivable follow-ups away from attorneys and onto trained specialists or outsourced support ensures that lawyers can focus on high-value legal and business development work rather than chasing payments.Narrowing focus to serve a single type of client—such as law firms—can dramatically accelerate growth, create clearer messaging, and lead to deeper expertise that builds stronger client trust and results. "If you're not invoicing regularly, it is communicating something is wrong with your business, whether you know that or not." —  Matt DarnerCheck out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Matt Darner: Matt Darner is the Co-Founder and Vice President of Business Development at CollBox, a platform built to help law firms and professional service businesses recover what they're owed without straining client relationships. Over the past decade, he has focused on blending technology with a human touch to simplify accounts receivable and give attorneys back their time. With a background in sales and business growth, Matt understands the challenges firms face in scaling while staying profitable. His mission is to ensure that hard-working professionals get paid faster and more reliably, allowing them to focus on the work they do best.Connect with Matt Darner:  Website: https://collbox.co/LinkedIn: https://www.linkedin.com/in/matthewdarner/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

The Strange Case of Starship Iris

Summary: With one night to go before the culmination of the mission, some things need to be said. Transcript: https://www.procyonpodcastnetwork.com/post/starship-iris-3-06-rethink This episode features— Ishani Kanetkar as Arkady Patel Bri LeFever as Krejjh Jamie Price as Brian Jeeter Cindy Chu as Violet Liu Jackie Andrews as RJ McCabe Chris Choi as Jin Seon Park Written by Jessica Best Directed by Ella Watts Dialogue cut by Lauren Grace Thompson Production Coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

BE THAT LAWYER
Eric Ritter: Future-Proofing Law Firm Marketing with AI and Smart Digital Strategies

BE THAT LAWYER

Play Episode Listen Later Sep 25, 2025 30:52


In this episode, Steve Fretzin and Eric Ritter discuss:Shifts in digital marketing strategies for law firmsThe growing role of AI and answer engine optimization in client acquisitionCommon mistakes lawyers make in online marketingPractical tools for improving websites, reviews, and advertising effectiveness Key Takeaways:Law firms should invest early in Answer Engine Optimization (AEO) by writing FAQ-style content and using schema markup to rank in AI-driven search results.Building topic clusters around specific practice areas (e.g., motorcycle accidents instead of broad personal injury) increases authority and visibility while avoiding wasted traffic.The most effective time to request reviews is immediately after a successful case or client outcome, making it a standard part of the closing process.Local Service Ads and remarketing are cost-effective ways for law firms to attract qualified leads, with remarketing offering quick wins by re-engaging prior website visitors. "SEO gets you seen, but that answer engine optimization gets you quoted." —  Eric Ritter Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/Episode References: Who Moved My Cheese by Spencer Johnson: https://www.amazon.com/Who-Moved-My-Cheese-Amazing/dp/0399144463About Eric Ritter: Eric Ritter is the CEO of Digital Neighbor and a trusted partner in building smarter, stronger marketing strategies for law firms. Known as “The SEO Sommelier,” he specializes in simplifying SEO, AI-powered client acquisition, and digital transformation for attorneys, helping firms not only achieve top rankings but also build sustainable, scalable marketing systems that deliver results.He founded Digital Neighbor to fill a critical gap in the market by offering transparent, data-driven SEO solutions tailored specifically for the legal industry. From enhancing Google visibility to optimizing for ChatGPT search rankings, Eric ensures that law firms remain competitive, compliant, and top-of-mind.He is also the host of The Search Bar Podcast and the founder of Sip & Search, a unique networking experience that blends professional growth with wine tasting for attorneys.Connect with Eric Ritter:  Website: https://digitalneighbor.com/ & https://helloericritter.com/Show: The Search Bar: https://podcasts.apple.com/us/podcast/the-search-bar-law-firm-growth-wine-optional/id1696121990LinkedIn: https://www.linkedin.com/in/helloericritter/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
Steve Haddadin: How Lawyers Can Stop Flying Blind and Start Scaling with Confidence

BE THAT LAWYER

Play Episode Listen Later Sep 22, 2025 31:41


In this episode, Steve Fretzin and Steve Haddadin discuss:The importance of cultivating an entrepreneurial mindset in professional growthBuilding and maintaining strong client relationships through communication and transparencyManaging and mitigating risk while pursuing opportunitiesLeveraging marketing tools and personal branding for visibility and credibility Key Takeaways:Being proactive is essential because waiting for the “perfect time” to act often delays progress and causes missed opportunities, while those who start early gain momentum and reach their goals faster.Creating and maintaining accessible online profiles across LinkedIn and legal directories allows professionals to be easily found, build credibility, and attract clients who would otherwise never discover them.Providing excellent client care requires consistently clear communication, setting realistic expectations, and educating clients so that they not only feel informed during the process but also appreciate the value of your work.Instead of trying to eliminate risk, professionals should identify potential risks, apply mitigation strategies, and continuously monitor and refine their approach so they can confidently move forward rather than remain stuck. "[Entrepreneurship is] about creating your own opportunities. It's about finding out what you can do in the marketplace that's different than others." —  Steve Haddadin Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Steve Haddadin: Steve Haddadin is a Real Estate Attorney, Broker, and Entrepreneur with over a decade of Real Estate experience, and is the Founder and President/Broker of King Real Estate Group in Brea, CA. He entered the industry at 18 and built a diverse background in Commercial and Residential sales, property management, lending, and development in Orange and Riverside Counties. In 2025, he passed the California Bar Exam on his first attempt, was sworn in on May 9th, and was admitted to the United States 9th Circuit Court of Appeals and the United States District Court | Central Court of California. Haddadin has also developed electric car charging stations, created National Wagyu Day, and completed the Kentucky Bourbon Trail®, American Whiskey Trail, and the B-Line tour while traveling to all 50 states. He is a graduate of Capital University Law School and CSUF College of Business & Economics with numerous designations, including CCIM®, CPM®, CIPS®, and SFR®, and currently serves as an active board member of the CSUF Center for Real Estate, where he established the Student Travel Endowment to support students attending national conferences.Connect with Steve Haddadin:  Website: https://www.stevehaddadin.com/LinkedIn: https://www.linkedin.com/in/stevehaddadinConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

BE THAT LAWYER
K'Lee Terrazas: How Lawyers Can Stop Flying Blind and Start Scaling with Confidence

BE THAT LAWYER

Play Episode Listen Later Sep 18, 2025 32:04


In this episode, Steve Fretzin and K'Lee Terrazas discuss:The importance of lead generation for building and sustaining a businessCommon blind spots lawyers face in marketing and business developmentHow intake processes affect client acquisition and law firm growthThe role of coaching, auditing, and systems in scaling effectively Key Takeaways:Many law firms fail because they do not track essential numbers like ROI, cost per acquisition, or client lifetime value, leaving them “flying blind.”A poor intake process—such as calls going unanswered, being handled unprofessionally, or staffed with undertrained employees—can turn high-quality leads into lost opportunities.Investing in skilled coaches and quality marketing services often yields exponential returns, whereas cutting corners in these areas leads to wasted money and lost clients.Scaling requires breaking through discomfort by improving systems and recognizing when existing strategies or staff can no longer take the firm to the next level. "People have to feel like they are heard and that they're cared about, or they're going to go somewhere else." —  K'Lee Terrazas Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Oversubscribed by Daniel Priestley: https://www.amazon.com/Oversubscribed-How-People-Lining-Business/dp/0857088254Key Person of Influence by Daniel Priestley: https://www.amazon.com/Key-Person-Influence-Revised-Five-Step/dp/178133109XFireproof by Mike Morse and with John Nachazel: https://www.amazon.com/Fireproof-Five-Step-Unpredictable-Wildly-Profitable/dp/1544508530 About K'Lee Terrazas: K'Lee Terrazas is the founder of Legal Lead Sharks and co-founder of Intake EQ, where she helps law firms turn more clicks into signed cases through smarter client acquisition and modern intake systems. With 15+ years in sales and marketing, she and her team specialize in Google Ads while focusing just as much on what happens after the lead—building end-to-end systems that eliminate bottlenecks and convert at a higher rate. Intake EQ uses AI Voice Agents that sound human, work around the clock in multiple languages, and handle overflow without adding intake staff. Alongside her husband Jason, K'Lee also launched PayLynx Global to support firms with backend automation in payroll, HR, and compliance. Connect with K'Lee Terrazas:  Website: https://legalleadsharks.com/ & intake-eq.comLegal Lead Sharks Podcast: https://www.youtube.com/@LegalLeadSharksPodcastLinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/Facebook: https://www.facebook.com/klee.terrazas & https://www.facebook.com/profile.php?id=61578128520758Instagram: https://www.instagram.com/legalleadsharks/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

The Strange Case of Starship Iris

Summary: Another voice on the island. Content warning: This episode contains discussion of animal death. Transcript: https://www.procyonpodcastnetwork.com/post/starship-iris-3-05-reconnect This episode features— Rukhmani K Desai as Sana Tripathi Ishani Kanetkar as Arkady Patel Brandon P Jenkins as Avery Rachel Lepore as Charlotte Williams Written by Jessica Best Directed by Ella Watts Dialogue cut by Lauren Grace Thompson Production Coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Baumann on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

Crackpot
Jack Parsons: NASA's Magical Past

Crackpot

Play Episode Listen Later Aug 18, 2025 57:56


Jack Parsons, the inspiration for Iron Man and devotee of Aleister Crowley, was a brilliant loner genius who revolutionized Jet Propulsion and Rocket Science. Without him, NASA would have never gotten off the ground. But without Magick and Thelema, Jack Parsons would never have come up with groundbreaking discoveries. Join the boys this week as they go out to the American Southwest and learn a thing or two about Rockets, Magick, Scientology and espionage.