Podcasts about Rocket science

In this episode, Steve Fretzin and Joanne Black discuss:The challenges and misconceptions around asking for referralsHow language and specificity shape successful client introductionsThe role of accountability, systems, and consistency in business developmentBuilding stronger client relationships through follow-up, gratitude, and personal touches Key Takeaways:Asking vague questions like “if you know anybody” rarely works, because clients don't know where to start, so the key is to guide them back to the original problem you solved for them, and then ask who else they know facing a similar situation.A referral isn't just a name tossed over email—it works best when the referrer is given the right language, context, and a short, business-focused reason for the introduction so that the new contact immediately understands the value of meeting with you.When a referred contact goes silent or “ghosts,” the most effective strategy is to circle back to the person who made the introduction, ask for clarity, and if necessary, use a polite but direct subject line like “referrals on hold?” to spark closure or next steps.Referrals are sustained not just by doing great work but also by building ongoing trust and goodwill through systems of accountability, consistent follow-up, and thoughtful personal touches like handwritten thank-you notes that make clients eager to refer again. "Asking for help is the strongest thing you can do." —  Joanne Black Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299About Joanne Black: Joanne Black is America's leading authority on referral selling. (She's not bragging—her publisher gave her that moniker, and she's taking it.) Some of Joanne's views are contrarian and, in the established school of traditional business, considered heretical thinking. But for Joanne Black and her clients, the only smart approach to client acquisition is referral selling.“Your clients can be your biggest competitive advantage,” she says. “They will be thrilled to refer you. Having your clients advocate for you is your strongest form of client acquisition and retention.”She works with sales leaders and their teams to drive revenue with referrals. In particular, she works with attorneys who want and need to grow their practice, but don't want to sell. Connect with Joanne Black:  Website: https://www.nomorecoldcalling.com/Email: joanne@nomorecoldcalling.comLinkedIn: https://www.linkedin.com/in/joanneblackreferralsales/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode Mike Tramp returns to the podcast. Mike talks about his upcoming album “Songs of White Lion 3”, dives into a few of the tracks on the album, looking back at Fight to Survive 40 years later, Vito Bratta, re-covering Golden Earring's ‘Radar Love', his lyrics holding weight 30+ years later, Marcus Nand, a possible hard rock White Lion-esque album as his 15th solo album, opening for Ozzy Osbourne on the No Rest For the Wicked tour, his experiences opening for ACDC, KISS, and Aerosmith, Steven Tyler, looking back at Rocklahoma 2007 before his return to the festival this week, Frontiers Records, and much more! The episode kicks off with a preview of the 18th edition of Rocklahoma (which includes 13 different bands with members who are previous guests of this podcast), with a look ahead at sets from Tramp, Bruce Dickinson, Orianthi, Dirty Honey, Lita Ford, Alice Cooper, Dime Store Riot, One Night Stand, Fist of Rage, Rocket Science and more - plus talk about campground, Surviving Rocklahoma, Camp Mardi Gras, Big Ol Bus, and the Rocklahoma Bitches! Thanks for listening, and please share! #podcast #whitelion #miketramp #allkillernofiller #rocklahoma This episode is brought to you by DEB Concerts. Follow DEB on Facebook and Twitter to get updates on upcoming shows including Rocklahoma performances from Sebastian Bach, Lita Ford, Orianthi, Mike Tramp and more! This episode is also brought to you by Sunset Tattoo Tulsa. Sunset Tattoo has over 25 years of experience, and is located at 3146 E. 15th St. in Tulsa, OK. Native owned, and a female tattoo artist in house. The tattoos are "Done Good and Proper" so be sure to like their facebook page for more details. This episode is also brought to you by Rocklahoma Bitches! Rocklahoma Bitches have been supporting Rocklahoma every year since 2011. Cristy and Kendra have become synonymous with the party both in the campgrounds and inside the venue at ROK. They give away (never charge) an abundant amount of their merch, they MC major campground events, bid on charity guitar auctions, and have become a yearly sponsor of the Cancer Sucks benefit concert in Tulsa. Join their FB group and follow the Rockbitch page now! Stream us anytime everywhere podcasts are heard.

What separates lawyers who struggle from those who thrive? In this special Part 2 of Be That Lawyer Live, you'll discover how our guests integrate authenticity, focus, and thought leadership into their daily practice to create long-term growth. You'll hear how staying true to yourself, choosing opportunities wisely, and turning passions into professional strengths can open unexpected doors. This is not about chasing quick wins—it's about building a practice that's sustainable, rewarding, and deeply connected. Lean in, because what you'll hear today will challenge how you see your career and your future. In this episode, Steve, Tina, John, and Leslee discuss:The importance of authenticity in building and sustaining client relationshipsBalancing personal life, career demands, and business development commitmentsCreative strategies for leveraging events, panels, and thought leadershipMaintaining consistency and momentum in rainmaking efforts over the long term Key Takeaways:Sharing authentic parts of who you are—whether it's your passions, personal stories, or even hobbies—creates deeper connections with clients and colleagues, making business development feel more natural and sustainable.Learning to say “no” to opportunities that don't align with your goals or values is just as critical as saying “yes,” because it protects your time, energy, and ability to excel in the areas that truly matter.Positioning yourself as a thought leader through speaking on panels, moderating events, and writing articles not only demonstrates expertise but also consistently attracts the right kind of clients and referrals.Long-term success in rainmaking comes from treating business development as an ongoing habit integrated into daily life, rather than a separate task, so it becomes part of who you are and how you work. "Bottom line, listen. You have to listen to what people are saying… because that is how you end up developing an authentic relationship." —  Tina Martini "You can't underestimate the trust factor here, the likability factor here, the authenticity factor here… when somebody trusts you and believes in you to such a degree that you can handle their legal matters all under one roof." —  John Sciaccotta "If someone invites you to an event, go… if someone wants you there, be there… and then for me, the biggest thing… is just constant giving. And I'm really, I'm not even like, this is authentically me… always thinking about how to help someone else. " —  Leslee Cohen Check out my new show, Be That Lawyer Coaches Corner, launching August 25, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About our Guests:Tina Martini is a partner at McDermott Will and Schulte, specializing in intellectual property. [LinkedIn | Website]John Sciaccotta is a partner/lawyer at Aronberg Goldgehn, a business litigator, and past president of the Chicago Bar Association [LinkedIn] | Website].Leslee Cohen is the managing partner at AllRise Legal, working with startups from seed to exit [LinkedIn | Website].Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

What if your legal career could shift from unpredictable to unstoppable simply by changing your approach to relationships and opportunity? In this special Part 1 of Be That Lawyer Live, you'll hear how our guests weave business development seamlessly into their daily lives, turning everyday interactions into potential gold mines. You'll discover how being intentional, showing up in the right rooms, and giving more than you take can open doors you never saw coming. This conversation isn't about quick hacks—it's about building a sustainable, thriving practice while staying authentic to who you are. Stay tuned, because what you'll hear today could completely transform the way you think about your career.In this episode, Steve, Tina, John, and Leslee discuss:The mindset required for consistent and effective business developmentTime management and prioritization strategies for building a book of businessNetworking and relationship-building approaches, both in-person and onlineLeveraging unique strategies, associations, and presentations to generate opportunities Key Takeaways:Integrating business development into daily routines—such as keeping a recurring BD calendar reminder—ensures consistent action and prevents missed opportunities.Targeting groups, associations, or events where competitors are absent can create unique opportunities for both direct work and valuable referrals.Building a referral-rich network through bar associations, community boards, and alumni groups can yield substantial long-term results.Creating and offering a targeted, educational presentation to relevant audiences can consistently produce new clients. "Seeing the opportunity even when it looks when it doesn't necessarily look like opportunity is what's so important here." —  Tina Martini"If you don't make the time to build your own book a business, you are always going to be beholden to someone else." —  John Sciaccotta"Anyone is a potential client, and that just has to always be in your mindset." —  Leslee Cohen Check out my new show, Be That Lawyer Coaches Corner, launching August 25, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About our Guests:Tina Martini is a partner at McDermott Will and Schulte, specializing in intellectual property. [LinkedIn | Website].John Sciaccotta is a partner/lawyer at Aronberg Goldgehn, a business litigator, and past president of the Chicago Bar Association [LinkedIn] | Website].Leslee Cohen is the managing partner at AllRise Legal, working with startups from seed to exit [LinkedIn | Website]. Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Jack Parsons, the inspiration for Iron Man and devotee of Aleister Crowley, was a brilliant loner genius who revolutionized Jet Propulsion and Rocket Science. Without him, NASA would have never gotten off the ground. But without Magick and Thelema, Jack Parsons would never have come up with groundbreaking discoveries. Join the boys this week as they go out to the American Southwest and learn a thing or two about Rockets, Magick, Scientology and espionage. 

In this episode, Steve Fretzin and Jordan Whelan discuss:The evolving landscape of legal marketing and SEO strategiesIdentifying and targeting the right audience through buyer personasLeveraging video, local SEO, and low-cost marketing tactics for visibilityThe role of mindset, metaphysics, and visualization in business growth Key Takeaways:A law firm's website must be technically optimized and emotionally resonant, clearly communicating its unique value proposition to convert visitors.Targeted marketing—such as divorce ads placed during peak conflict hours on female-dominated radio stations—can dramatically improve campaign effectiveness.Inexpensive tactics like geo-targeted short videos, active engagement on platforms like Quora and Reddit, and cross-platform posting tools can generate steady traffic.Building SEO authority, particularly in local search, creates long-term assets that not only drive business now but also increase the firm's valuation for future sale. "If you see yourself as someone who's struggling, you'll see that reflected to you in the outside world constantly." —  Jordan Whelan Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Jordan Whelan: Jordan Whelan is the founder of Grey Smoke Media. With a background as a TV and radio producer and a publicist, he has managed over $3 billion in class action claims communications. He spent a decade mastering media buying (managing over $50 million in spend) and digital marketing, achieving the proverbial 10,000 hours of practice.Under his leadership, Grey Smoke Media helped Diamond and Diamond Lawyers grow from a small practice to Canada's top injury and real estate law firm. Before rebranding Grey Smoke Media as a legal marketing agency, Whelan worked with publicly traded pharmaceutical companies, the Pan Am Games, Brookfield Asset Management, Intact Financial Corporation, and crypto powerhouses such as Coinsquare.Whelan's insights have appeared in over 100 international outlets, including The New York Post and Forbes. In his personal time, he is an accomplished singer-songwriter with over 3 million streams on Spotify.Uniquely, Whelan provides metaphysics-based business coaching that blends mindset mastery, wealth expansion, and energetic alignment to help his clients unlock their highest potential. Connect with Jordan Whelan:  Website: http://www.greysmokemedia.com/Instagram: https://www.instagram.com/jordanjpower/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Viktoria Altman discuss:Risk and mindset in legal marketingHow to evaluate and choose marketing vendorsNiche focus and ideal client definition as a growth strategyThe emerging impact of AI on search, ads, and brand identity Key Takeaways:Lawyers should stop chasing random acts of marketing and instead copy proven tactics used by competitors who serve the same client profile and budget. Vet agencies should ask to speak with their clients in the same practice area and budget bracket and avoid unrealistically low-priced proposals. Concentrate marketing spend on one prioritized niche or ideal client profile first, then expand once that channel is sustainably profitable. AI-driven search will increasingly assemble a practitioner's brand from published content and reviews, shifting the long game toward owned content (transcripts, guest posts, reviews) and away from manipulable paid placements. "If you are doing anything on social media, it has to come from your heart." —  Viktoria Altman Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Viktoria Altman: Viktoria Altman is the founder and CEO of BSPE Legal Marketing, a digital agency dedicated to helping attorneys boost visibility in both AI-driven and traditional search results. Beyond her role as a business leader, Viktoria is also the voice behind the Law Firm Accelerator Podcast and a sought-after keynote speaker, specializing in topics at the intersection of artificial intelligence and digital marketing.At BSPE Legal Marketing, the mission is clear: to generate qualified, conversion-ready leads that connect lawyers directly with their ideal clientele.As an experienced public speaker, Viktoria has presented at prestigious venues such as the New York City Bar Association, served as a guest lecturer at Arizona State University and National University's JFK School of Law, and shared her insights on search engine optimization at the SEO Mastery Summit in Saigon.Drawing from her practical experience as an entrepreneur, Viktoria has honed a proven system to enhance websites, fine-tune AI-based strategies, and support small law firms in staying competitive. Her overarching goal is to empower attorneys to grow thriving, future-ready practices while maintaining the personal well-being and balance they deserve. Connect with Viktoria Altman:  Website: https://bsplegalmarketing.comEmail: viktoria@bsplegalmarketing.comShow: Law Firm Accelerator: https://podcasts.apple.com/us/podcast/law-firm-accelerator/id1760159502LinkedIn: https://www.linkedin.com/in/viktoria-altman/Facebook: https://www.facebook.com/viktoria.tralalaInstagram: https://www.instagram.com/traveltipster/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Matt Dixon discuss:Client relationship dynamics in professional servicesShifts in legal business development and rainmaking strategiesThe role of value creation in winning and retaining clientsEvolving mindsets and habits of successful professionals Key Takeaways:Top rainmakers (“activators”) don't wait for paid work to provide value — they proactively deliver business, trust, and personal value before being hired.Client loyalty is rapidly eroding; only about 50% of clients today automatically return to incumbent providers, compared to over 75% five years ago.The most predictive variable of long-term client loyalty is whether clients think of you even when not actively engaged — a sign of strong personal value.Lawyers should send LinkedIn invites to all prospects and recent contacts to trigger platform algorithms that surface client activity for timely, value-added outreach. "The best partners lead to their capabilities, not with their capabilities." —  Matt Dixon Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299The Power of Habit by Charles Duhigg: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160XWhat Today's Rainmakers Do Differently (published in Harvard Business Review): https://hbr.org/2023/11/what-todays-rainmakers-do-differently About Matt Dixon: Matt Dixon is a Founding Partner of DCM Insights—a boutique consulting and training firm that uses research-backed methods to help organizations better attract, retain, and grow their client relationships. A noted business researcher and writer, Matt is a sought-after advisor to leadership teams around the world.He is best known as the co-author of several of the most important business books of the past twenty years, including The Challenger Sale, which has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller, and his other notable books include The JOLT Effect, The Challenger Customer and The Effortless Experience. His latest book, The Activator Advantage: What Today's Rainmakers Do Differently, was released by Harvard Business Review Press in May of this year.In addition to his books, Matt is a frequent contributor to Harvard Business Review on topics ranging from business development effectiveness to client experience. He holds a Ph.D. from the University of Pittsburgh and currently resides in the Washington, DC area with his family. Connect with Matt Dixon:  Website: https://www.dcminsights.com/Book: The Activator Advantage: https://www.amazon.com/Activator-Advantage-Todays-Rainmakers-Differently/dp/B0D8V4SFGPOther books: https://www.amazon.com/stores/author/B0058M2ORWLinkedIn: https://www.linkedin.com/in/matthewxdixon/ & https://www.linkedin.com/company/dcm-insights/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

EVEN MORE about this episode!Step into the cosmos with Shehnaz Soni, NASA aerospace engineer and author, as she fuses rocket science, quantum physics, and ancient wisdom into a mind-expanding journey. Discover how shifting your thoughts can unlock the power already within you—activating your “light body,” traversing timelines, and revealing your multidimensional nature. From emotional healing techniques that dissolve deep wounds to the wonders of Mars colonization, black holes, and wormholes, Shehnaz takes us on an adventure where science and spirituality converge. Hear her personal encounters with star beings, explore the mysteries of vortex mathematics, and learn how intention and focus can transform your reality. If you're ready to stretch your imagination, explore the edges of human potential, and connect more deeply to the universe, this episode is your launchpad.Guest Biography:Shehnaz Soni, born in Karachi, Pakistan, broke free from cultural constraints to follow her inner voice. At 21, she began a transformational journey to Los Angeles through an arranged marriage. Now an Aerospace Engineer at NASA, she merges cutting-edge science with ancient wisdom, honoring our multidimensional existence. Author of The Quantum Being: A Self-Sustaining and Magnificent Human Craft, Shehnaz inspires others by weaving science, spirituality, and timeless knowledge into a vision for humanity's future.Episode Chapters:(0:00:01) - Exploring Multidimensional Existence(0:10:12) - Exploring Inner Self and Rocket Science(0:19:01) - Channeling and Transitioning Through Dimensions(0:26:28) - Journey Through Black Holes and Dimensions(0:38:32) - Connecting With Star Beings for Guidance(0:42:55) - Unveiling Quantum Physics and Consciousness(0:51:52) - Unraveling Vortex Mathematics and Manifestation➡️Subscribe to Ask Julie Ryan YouTube➡️Subscribe to Ask Julie Ryan Español YouTube➡️Subscribe to Ask Julie Ryan Português YouTube➡️Subscribe to Ask Julie Ryan Deutsch YouTube➡️Subscribe to Ask Julie Ryan Français YouTube✏️Ask Julie a Question!

In this episode, Steve Fretzin and Stephen Seckler discuss:How lawyers can better align their personalities with business developmentNavigating career transitions within the legal professionHow meaningful networking creates long-term career momentumLeveraging authenticity and consistency to build a professional brand Key Takeaways:Lawyers who struggle with traditional selling can ease into business development by focusing on small, genuine actions like reconnecting with familiar contacts and writing about subjects they care about.Clarifying which types of clients, cases, and activities energize or drain you is an essential first step before deciding where and how to focus your marketing efforts.The most productive networking conversations happen when lawyers ask clear, focused questions, such as “What's a good introduction for you?”—and balance listening with intentional follow-up.Professionals can avoid wasting time in aimless meetings by preparing a loose agenda beforehand, staying focused on mutual goals, and knowing what specific outcome they want to achieve by the end of each interaction. "You don't have to have an entrepreneurial mindset to act with entrepreneurial intent." —  Stephen Seckler Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Stephen Seckler: Stephen E. Seckler, Esq., is the President of Seckler Attorney Coaching and an award-winning coach who has spent over 25 years helping lawyers nationwide achieve greater career satisfaction. He works with attorneys at all stages—from those pursuing partnership to others exploring career changes or leadership roles—through programs like The Next Stage. Steve brings deep experience in legal education and recruiting, and he collaborates with both individual lawyers and legal leaders. He hosts the Counsel to Counsel Podcast, contributes to multiple ABA publications, and regularly speaks at bar associations and on legal podcasts. His book Think Like a Lawyer, Act Like an Entrepreneur was published by the ABA in 2025. A member of the Mindfulness in Law Society and ProVisors, Steve has been recognized as a top coach by Massachusetts Lawyers Weekly and enjoys squash, parody, behavioral economics, and singing with a rock choir.Connect with Stephen Seckler:  Website: http://www.seckler.com/Book: Think Like a Lawyer, Act Like an Entrepreneur: https://www.amazon.com/Think-Like-Lawyer-Act-Entrepreneur/dp/1639056025Show: Counsel to Counsel Podcast: https://podcasts.apple.com/us/podcast/counsel-to-counsel-career-advice-for-lawyers/id1344814079LinkedIn: https://www.linkedin.com/in/stephenseckler/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

W najnowszym odcinku podkastu „Rowery, nie bajki” poznajemy historię marki Dandy Horse Wheels, jednej z najbardziej rozpoznawalnych firm rowerowych w Polsce. Jej założyciele, Yasu Matsunaga i Rafał Hornberger, zaczynali niemal od zera, a dziś ich karbonowe koła kręcą się pod najlepszymi zawodnikami. Posłuchaj, jak z marzenia o idealnym kole powstała firma, której produkty dziś próbuje kopiować rynek. Chcesz dowiedzieć się więcej? Wykup dostęp do Polityka.pl i odkryj bogaty zbiór materiałów na różne tematy: od sportu, polityki i historii po kulturę. Skorzystaj z kodu ROWERY30 i otrzymaj 30% zniżki na subskrypcję Standard, kupując ją na stronie www.polityka.pl/kod/rowery30.

We're revisiting one of our favorite episodes this week. As the Senior Research & Education Manager at Paula's Choice, Desiree Stordahl believes that skincare is nothing without the ingredients that define it. After growing up with a harsh-is-better approach to acne, Storedahl decided to abandon the SeaBreeze pads and take on a more thoughtful approach to beauty. She picked up a copy of Paula Begoun's Beauty Bible, and the rest is history! Today, Storedahl not only understands her own skin, but is able to help so many others through her extensive dermatological research. Tune in for an extremely informative discussion on up-and-coming skincare ingredients, hormonal acne, and breaking into the beauty industry!Links to Products/Resources Mentioned:SKINCARE: 2% BHA Liquid Exfoliant, Paula's Choice Articles, Peptide Booster , Niacinamide 20%, Beautypedia.com, The Beauty Bible, BHA 9, Lip & Body Balm, COSRX Pimple Patches, Babe Lash Growth Serum,MAKEUP: M.A.C Studio Waterweight SPF 30 Foundation, Kosas Cream Blush Duo, Fenty Beauty Stunna Lip Paint, Thrive Cosmetics Liquid Lash ExtensionsJoin the Naked Beauty Community on IG: @nakedbeautyplanetRate, Subscribe & Review the Podcast on AppleTag me while you're listening @nakedbeautyplanet & as always love to hear your thoughts :)Follow Desiree: @desireestordahlStay in touch with me: @brookedevard Hosted on Acast. See acast.com/privacy for more information.

In this episode, Steve Fretzin and Chris Earley discuss:Shifting the lawyer's mindset from traditional practice to intentional business buildingUsing content and social media to establish visibility and credibilityLeveraging coaching, mentorship, and masterminds to level up professionallyBringing authenticity and consistency into legal marketing and personal growthKey Takeaways:Lawyers who develop consistent daily marketing habits—like posting on LinkedIn, asking for speaking gigs, or emailing newsletters—are far more likely to build lasting visibility and client pipelines.Podcasting serves as both a relationship engine and a powerful way to generate long-form, repurposable content that can drive compound exposure across multiple channels.Coaches, mentors, and mastermind groups accelerate growth by providing accountability, guidance, and fresh strategies that lawyers don't learn in school or from peers.Prioritize personal growth and emotional balance to avoid burnout and sustain momentum, creating space for better decisions, more effective client interactions, and stronger business leadership."The lawyer who creates the most content today is going to come out ahead in the future." —  Chris EarleyReady to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/About Chris Earley: Christopher Earley is the founder and CEO of Earley Law Group Injury Lawyers, a personal injury law firm located in downtown Boston. He is a thought leader in the legal field who writes monthly for the American Bar Association, and he is also a frequent speaker to audiences of attorneys throughout the country.He hosts The Earley Show Podcast, where he brings on some of the very best attorney-entrepreneurs in the legal industry.He recently released his memoir, Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fulfillment and Success.When not working on growing and scaling his firm, he enjoys spending time with his wife and two children.He is also a really bad drummer.He strongly encourages lawyers and law students to contact him because he loves teaching and mentoring.Connect with Chris Earley:  Website: https://www.chrisearley.com/Show: The Earley Show: https://podcasts.apple.com/us/podcast/the-earley-show/id1703274158Book: Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fulfillment and Success: https://www.amazon.com/Scaling-Wall-Journey-Childhood-Fullfillment/dp/B0DQWFM2DYLinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/ & https://www.linkedin.com/company/earley-law-group-injury-lawyers/Facebook: https://www.facebook.com/lawofficeofchristopherearley/Instagram: https://www.instagram.com/explore/locations/104980886333/earley-law-group-injury-lawyers/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Nick Werker discuss:The importance of proper phone handling in law firm intake processesHow customer experience begins with an intentional communication strategyShifting lawyer mindsets around sales and client engagementThe evolving standards of professionalism and wellness in legal practice Key Takeaways:Solo and small law firms often lose clients due to missed calls or lack of call-forwarding plans, which can be easily fixed with tools like rollover call forwarding.Answering services should align intake scripts with law firms' CRM systems and help pre-qualify callers without turning anyone away, allowing for both client conversion and effective referrals.Intake staff should prioritize empathy and rapport over data collection, allowing callers to fully explain their problem before asking for details.Lawyers frequently lose potential clients not due to pricing or competence, but due to a lack of communication and failure to follow up after the initial contact."Don't pressure people, but let them know that you have a solution to their problem and that and why you're the best solution to that problem." —  Nick Werker Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/About Nick Werker: Nick is the founding marketer and current marketing leader at Answering Legal. Since 2014, Nick has been working to help lawyers improve the way they communicate with their clients, strengthen legal intake, organize messages, create workflows for CRMs, and spread awareness on all things happening in the legal community.When he's not podcasting, building custom GPTs, or thinking about ways to spread the Answering Legal message, he is a strong proponent of self-improvement. He also loves helping friends and community members find business success using marketing strategies.Connect with Nick Werker:  Website: https://www.answeringlegal.com/Phone: (631) 686-9700Email: nick@answeringlegal.comLinkedIn: https://www.linkedin.com/in/nicholas-werker/ & https://www.linkedin.com/company/answering-legal-inc/Instagram: https://www.instagram.com/answeringlegal/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Rocket Science and Redemption: Dr. Joe MillerIn a quiet town just outside Dayton, Ohio — where the history of aviation runs deep — Dr. Joe Miller's journey took flight with a love for airplanes and a desire to serve God. As a high school student, deeply moved by the courage of missionary aviators and the powerful message of Elisabeth Elliot's Through Gates of Splendor, Joe began to ask a bold, life-shaping question: How can I use engineering to glorify Christ and serve the world?That question became his compass, and God used it to guide him to Cedarville University — first as a student, then, years later, as a professor.After nearly two decades in aerospace — collaborating with the U.S. Air Force on advanced innovations and leading elite engineering teams — Joe had no plans to leave the field he loved. But when Cedarville called and God stirred his heart, he recognized a higher calling.“I had no desire to leave,” he recalls. “But I was called to something bigger — training the next generation of Christ-centered engineers.”For Dr. Miller, teaching is more than a profession — it's a mission. He sees engineering not just as a discipline of problem-solving but as a calling to serve people, protect life, and steward creation. His classroom hums with purpose: a place where technical rigor meets Gospel clarity.His vision is clear: to mentor engineers who are technically excellent, spiritually grounded, and passionately committed to using their gifts for God's glory. Through collaborations with organizations like Wright-Patterson Air Force Base, Dr. Miller helps students connect classroom theory to real-world innovation — always with Christ at the center.“The Gospel,” Joe tells his students, “isn't something we tack onto our careers — it's the foundation. Everything flows from that.”Dr. Miller isn't just instructing engineers. On this week's episode of the Cedarville Stories podcast, hear how he's shaping disciples — leaders who will carry light into launchpads, boardrooms, and beyond.https://share.transistor.fm/s/1a0ce2a2https://youtu.be/KwporBWAamQ

Looking for daily inspiration?  Get a quote from the top leaders in the industry in your inbox every morning.   Tired of outdated systems holding your attraction back? Gatemaster believes technology is part of the experience, transforming every touchpoint into an opportunity. Imagine seamless online booking, effortless mobile ordering, and data-driven insights at your fingertips. Ready to revolutionize your guest journey and maximize revenue? Power your attraction with Gatemaster. Discover the future at Gatemaster.com.   Mark Shaw is the Founder of SHAW THING CX. With a career that began in hospitality and transitioned into leadership roles at theme parks across the UK and Australia, Mark brings a uniquely people-focused approach to business transformation. He served as CEO of Adventure World in Perth, where he led a dramatic turnaround in guest satisfaction and profitability. SHAW THING CX helps organizations improve guest experiences through a people-first framework that's grounded in operational excellence. In this interview, Mark talks about CX vs. customer service, the ACE framework, and how recognition isn't rocket science. CX vs. Customer Service “Customer service is a subset of customer experience. But customer experience is everything from landscaping to signage to lighting to air conditioning, air quality—even marketing efforts.” Mark explains that many organizations mistakenly treat customer service and customer experience as interchangeable terms. While customer service involves direct interactions between staff and guests, CX encompasses every element of the brand—from the first marketing impression to the cleanliness of the restrooms. He emphasizes that customer experience is about the emotional outcome: how a guest feels throughout their entire journey. Mark also cites data showing that guests value their interactions with staff as much as—if not more than—the physical product itself. This reinforces the importance of prioritizing operational consistency and human connection over just flashy attractions or expensive infrastructure. The ACE Framework “ACE is Amplified Customer Experiences. It's a seven-pillar model built on the service-profit chain, and it starts with leadership.” After leading a remarkable transformation at Adventure World, Mark created the ACE framework to codify what worked. The framework includes seven pillars: leadership, recruitment, onboarding, training, recognition, guest-centricity, and tools. He emphasizes that the first five pillars are entirely about the employee experience, reinforcing the idea that great guest experiences come from engaged, well-prepared teams. ACE also includes 60 building blocks that organizations can assess to identify gaps and areas for improvement. Mark shares that the framework has helped not only theme parks but also organizations across industries, from hospitality to IT. The universal thread? Businesses that rely on human interaction must focus on team empowerment to succeed. Recognition Isn't Rocket Science “Recognition makes you feel great, and it reinforces the behavior. It's not rocket science.” Mark makes a clear distinction between reward and recognition. He explains that while bonuses and monetary rewards have a short-lived impact, genuine recognition creates a lasting emotional response and reinforces desired behaviors. At Adventure World, he implemented a high-frequency recognition program—including employee and department of the week/month awards, a public “wall of fame,” and spontaneous “busted” cards for team members who went above and beyond. Recognition was frequent, specific, and public. Mark also encouraged leaders to plan for recognition, suggesting something as simple as a weekly calendar reminder. His message is clear: consistent and meaningful recognition fuels employee morale, team culture, and ultimately, the guest experience. To connect with Mark, you can find him on LinkedIn or email him at shawthingcx@outlook.com. For more information, visit www.shawthingcx.com.au.   This podcast wouldn't be possible without the incredible work of our faaaaaantastic team:   Scheduling and correspondence by Kristen Karaliunas Audio and Video editing by Abby Giganan   To connect with AttractionPros: AttractionPros.com AttractionPros@gmail.com AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)

In this episode, Steve Fretzin and Ruby Powers discuss:The role of content creation in modern legal practiceBuilding a personal brand as a legal professionalLeveraging technology and AI in law firm marketingThe intersection of entrepreneurship and legal career growth Key Takeaways:A thoughtfully created core asset—such as a podcast episode, webinar, or article—can be broken down and reimagined into a wide range of content like blog posts, LinkedIn updates, short videos, newsletters, and downloadable resources, maximizing effort while expanding reach across platforms.Having digital workflows, remote communication systems, and flexible client service models in place early on allows a practice to stay fully functional and even thrive during major disruptions like relocations, global crises, or shifting life circumstances.Maintaining a well-organized archive of previously created materials—ranging from PowerPoints to articles and recorded webinars—makes it easier to consistently publish client-facing or educational content without always starting from a blank slate.Enhancing video content with subtitles, multilingual accessibility, and platform-specific formatting dramatically increases engagement, reach, and brand recall, especially in a mobile-first world where most viewers scroll with sound off and attention spans are short."If we're not repurposing, if we're not maximizing all of this content, then I'm upset." —  Ruby PowersUnlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHTThank you to our Sponsors!Rankings.io: https://rankings.io/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ruby Powers: Ruby L. Powers, a Board-Certified Immigration Attorney and founder of Powers Law Group, P.C., brings over 16 years of expertise in law practice management. She is the author of AILA's Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind) and Power Up Your Practice, available on Amazon. Ruby shares invaluable knowledge on law practice management and small business consulting. Through Powers Strategy Group, LLC, she offers strategic consulting services and hosts the informative podcast Power Up Your Practice, launched in 2024. With a commitment to excellence and empowerment, Ruby inspires legal professionals to thrive in their practices and grow their businesses. Connect with Ruby Powers:  Website: https://powersstrategygroup.com/ & https://rubypowerslaw.com/Book: Power Up Your Practice: https://www.amazon.com/Power-Up-Your-Practice-Deserve/dp/B0DJB1FL5RShow: Power Up Your Practice: https://podcasts.apple.com/us/podcast/power-up-your-practice/id1727939889LinkedIn: https://www.linkedin.com/in/rubypowers/ & https://www.linkedin.com/company/powersstrategygroup/Facebook: https://www.facebook.com/rubyfortexas/ & https://www.facebook.com/PowersStrategyGroupInstagram: https://www.instagram.com/rubylpowers/ & https://www.instagram.com/powersstrategygroup/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Summary: On their way to what they hope will be a full reunion, problems are stacking for the crew—especially Krejjh. Episode transcript available at https://www.procyonpodcastnetwork.com/post/starship-iris-3-04-relapse Content warnings: character death This episode features— Ishani Kanetkar as Arkady Patel Cindy Chu as Violet Liu Jamie Price as Brian Jeeter Bri LeFever as Krejjh Jackie Andrews as RJ McCabe Chris Choi as Jin Seon Park Rain Corbyn as Swarnsh Ella Whomersley as ELLA Jo Chiang as Other Violet Ess Jay as Non-ELLA Pleasant Voice Written by Jessica Best Directed by Lauren Grace Thompson Production coordination by Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Barbara Kaplan discuss:The importance of storytelling in building a compelling professional brandHow lawyers can identify and attract their ideal clientsStrategies to overcome self-doubt and inner critics in professional developmentThe role of niching and differentiation in legal marketing and client acquisition Key Takeaways:Lawyers can strengthen their marketing by identifying a compelling client success story, positioning the client as the main character who overcame a challenge, and sharing that story across platforms like LinkedIn and websites to attract similar clients and build trust without feeling like they're selling.Defining an ideal client involves a clear understanding of that client's pain points, values, lifestyle, and behavior patterns—often revealing shared traits with the lawyer themselves—so they can intentionally market to and attract more of the right fit.The Red Velvet Rope theory empowers lawyers to direct their time, money, and energy only toward clients who align with their values and expertise, allowing them to build a more satisfying and profitable practice while filtering out those who dilute their brand.Overcoming inner critics and self-doubt requires recognizing limiting beliefs like “I'm not good enough” or “no one will call,” and deliberately reframing them with empowering self-talk and bold action steps, such as finally launching a business or asking for high-value referrals. "Facts tell, stories sell because of the human connection… You want the client to see themselves in the story you tell." —  Barbara KaplanUnlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHTThank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Barbara Kaplan: Barbara is Founder & CEO of BSK Strategies, a business development consulting practice. Lawyers and law firms hire Barbara to guide them in building their brands, winning new and higher-value work, establishing thought leadership, and developing innovative strategies and approaches to distinguish themselves in a competitive and uncertain marketplace.She has over 20 years of experience helping clients define, pursue, and win the business they want. Barbara has worked with firms of every type and style, each with a unique culture and set of challenges. She is devoted to helping them make that skill second nature.Prior to founding BSK Strategies, Barbara held senior-level marketing and business development roles at a global AmLaw 50 firm, as well as small and mid-sized firms, making her uniquely skilled at walking in the shoes of her clients.Connect with Barbara Kaplan:  Website: https://www.bskstrategies.comEmail: barbara@bskstrategies.comLinkedIn: https://www.linkedin.com/in/barbarakaplanprofile & https://www.linkedin.com/company/bsk-strategiesConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and David Schnurman discuss:Building a resilient mindset through optimism, reflection, and habit formationLessons from career pivots and entrepreneurial problem-solving in the legal spaceCultivating emotional regulation through gratitude, compassion, and non-judgmentEmbracing technology and AI to repurpose content and increase professional impact Key Takeaways:Journaling and identifying recurring mindset blocks can help lawyers recognize patterns of imposter syndrome and emotional burnout, giving them the self-awareness and clarity needed to shift their thinking and take purposeful steps toward resilience.When faced with the sudden loss or burnout of a critical team member, initiating an honest, values-based conversation centered on purpose, mutual respect, and long-term impact can be the difference between salvaging a project or watching it collapse.Implementing a simple but consistent daily practice of writing down three gratitudes, avoiding all outward complaints for 21 days, and giving five genuine compliments can rewire your stress response and gradually create a more positive, grounded internal state.Delaying your instinct to judge setbacks as inherently negative by using the mantra “good thing, bad thing, who knows” allows you to stay emotionally balanced, maintain perspective, and remain open to positive outcomes that may not be immediately visible. "If you compliment somebody else, and it's authentic, it helps you get through the stress of the wave." —  David SchnurmanUnlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHTThank you to our Sponsors!Rankings.io: https://rankings.io/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/Episode References: How Full Is Your Bucket? by Tom Rath & Don Clifton: https://www.amazon.com/How-Full-Your-Bucket-Rath/dp/1595620036A Complaint Free World by Will Bowen: https://www.amazon.com/Complaint-Free-World-Complaining-Enjoying/dp/0770436390About David Schnurman: David Schnurman is a seasoned entrepreneur, TEDx speaker, and author of The Fast Forward Mindset: How to Be Fearless & Focused to Accelerate Your Success. As the CEO of Lawline, a leading online education platform for attorneys, David scaled the company from startup to industry leader while developing a powerful framework for personal and professional growth. Through his work and writing, David empowers others to break out of their comfort zones, manage fear, and focus their energy on making a meaningful impact. He's also a past president of the Entrepreneurs' Organization (EO) New York Chapter and a passionate advocate for fearless leadership.Connect with David Schnurman:  Website: https://www.lawline.com/Book: The Fast Forward Mindset: https://www.ffwdmindset.com/LinkedIn: https://www.linkedin.com/in/davidschnurman/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

What do losing to Elon Musk and writing a life-changing book have in common?

In this episode, Steve Fretzin and Joe Jones discuss:The transition from traditional legal practice to entrepreneurshipStrategies for evaluating and managing professional riskTools and systems that support solo and startup legal venturesThe mindset and preparation needed to pursue legal tech innovation Key Takeaways:Successfully transitioning from law firm practice to a tech-driven startup can be less daunting when done gradually, by maintaining income and slowly validating the new concept before fully stepping away.Fear of entrepreneurial failure can be reduced by building out clear backup plans—even unconventional ones—to provide psychological safety and optionality during uncertain times.Implementing automated scheduling systems and encouraging clients to use them can significantly reduce administrative burden, lower phone interruptions, and create a more organized and prepared client experience.New product ideas should be tested not by pitching, but by asking target users how they currently solve the problem, which leads to more honest feedback and uncovers existing competitors or gaps in the market. "There's just so many tools out there that you can get that aren't very expensive, that take a huge headache away from you." —  Joe Jones Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: The Mom Test by Rob Fitzpatrick: https://www.amazon.com/Mom-Test-customers-business-everyone/dp/1492180742About Joe Jones: Joe Jones is a board-certified personal injury trial lawyer, the Co-Founder and CEO of StreamSettle, and a U.S. Marine Corps veteran with a driving passion for resolving conflict. From his early days in his law school's Mediation Clinic to serving as a Judge Advocate in the Marines, Joe has been helping people find solutions to their legal disputes.After a successful run managing a Houston office for a top Texas personal injury firm and making partner, Joe's entrepreneurial spirit led him to launch Joe Jones Law Firm. But he didn't stop there. Seeing a need for innovation, he co-founded StreamSettle with his wife Chrysa—a software solution shaking up the dispute resolution world.When he's not working, Joe is all about family, cheering on Texas A&M and Houston sports teams, playing music, and hitting the slopes.Connect with Joe Jones:  Website: https://streamsettle.com/Email: jjones@streamsettle.comLinkedIn: https://www.linkedin.com/in/joe-jones-9802a3a/ & https://www.linkedin.com/company/streamsettleConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Dan Lear discuss:The evolution of modern sales philosophy and methodologyRelationship-building and persistence in business developmentThe impact of information access on buyer behavior and expectationsQualifying clients and aligning offerings with real needs Key Takeaways:Hard-selling and product-pushing tactics no longer resonate in today's market, where the more effective approach is to guide prospects through a personalized, trust-based buying process that prioritizes their needs and decision-making journey.To avoid wasting time and energy, sales professionals must rigorously qualify prospects early on by confirming they have a compelling reason to change, a genuine commitment to act, decision-making authority, and the financial means to proceed.In a world where buyers have access to the same data and pricing transparency as sellers, attempts to manipulate or pressure them are counterproductive and often backfire, as credibility and authenticity now matter more than persuasion.Sustainable business development stems not from being aggressively persistent but from cultivating genuine relationships, staying consistently engaged without being overbearing, and building trust through listening, relevance, and patience."If you don't know what you want, be clear about that. And second, even if it's in the short term, put together a plan to help you... move in that direction." —  Dan Lear Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: To Sell Is Human by Daniel H. Pink: https://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp/1594631905The Win Without Pitching Manifesto by Blair Enns: https://www.amazon.com/Win-Without-Pitching-Manifesto/dp/1605440043About Dan Lear: Dan Lear heads up partnerships at InfoTrack. InfoTrack is a tech-enabled litigation services provider focused on court filing and service of process. Dan has started and run many legal technology ventures and has a passion for marketing, branding, business development, sales, and growth.Connect with Dan Lear:  Website: https://www.infotrack.com/LinkedIn: https://www.linkedin.com/in/danlear/ & https://www.linkedin.com/company/infotrack-us/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Summary: What's unlikely, really? Content warnings: Discussion of death, discussion of animal death, the sound of blood Transcript available here: https://www.procyonpodcastnetwork.com/post/starship-iris-3-03-review This episode features— Rae Tay as Juniper Liu Rukhmani K Desai as Sana Tripathi Philip C as Pleasant Voice Brandon P Jenkins as Avery Written by Jessica Best Directed by Ella Watts Dialogue cut by Amber Devereux Production Coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price. “Going to Fall” is written and performed by Tail Light Rebellion. It was exclusively created for The Strange Case of Starship Iris, and will be the lead single off their upcoming album. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Gavin Sharpe discuss:The role of emotional intelligence and mindset in personal and professional growthChallenges and misconceptions around business development for lawyersThe importance of authenticity and strategic networking in rainmakingPersonal evolution through coaching, self-awareness, and internal firm collaboration Key Takeaways:Many lawyers struggle to grow their book of business, not due to a lack of talent but because of internalized fears, self-imposed pressure to conform to extroverted norms, and a misunderstanding of what rainmaking truly requires.Introverted lawyers can excel at business development when they lean into structured systems, authentic communication, and consistent habits that align with their personality rather than trying to emulate traditional sales-driven approaches.By breaking down ambitious goals into small, specific, and manageable actions—such as reaching out to just five contacts instead of a daunting hundred—lawyers are far more likely to follow through and build lasting momentum.Significant untapped business opportunities often exist within a lawyer's firm, where cross-disciplinary collaboration and internal networking are overlooked despite their potential to unlock valuable client relationships and referrals. "The traits that most lawyers share is that instinctively... we're low in empathy... we're thin-skinned... we're not that resilient." —  Gavin Sharpe Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Gavin Sharpe: Gavin Sharpe is a seasoned advisor with nearly 30 years of experience working with global law firms, corporations, and senior leaders. He began his career as a lawyer with Allen & Overy before founding SSQ, a leading international legal search firm. He played a pivotal role in launching the London offices of several U.S. law firms and led some of the most prominent partner and team moves of the decade. After selling his shares in 2010, Gavin retrained as an executive, team, and group coach, as well as a psychotherapist. He specializes in collaborating with international law firms looking to maximize their talent potential. He resides in the French Riviera, in Monaco. Connect with Gavin Sharpe:  Website: https://www.rivierawellbeing.com/Email: gavin@rivierawellbeing.comLinkedIn: https://www.linkedin.com/in/gavinsharpe/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Janet Falk discuss:The evolving role of public relations and marketing strategies for legal professionalsMaximizing visibility and credibility through content and media engagementLeveraging platforms like LinkedIn and newsletters to strengthen personal brandingUnderstanding AI's impact on online search and credibility in the legal services marketplace Key Takeaways:Lawyers should use the "Marketing RBI" approach—Networking, Speaking, Writing, Trade Associations, and Online Promotion—to test what resonates and build visibility."Content multiplication" means repurposing one piece of content across different channels (e.g., newsletters, podcasts, articles) to expand reach and influence.The “confirmation process” is a three-step framework that helps online visitors verify if a professional is the right fit, based on identity, qualifications, and peer/client trust.AI search tools now evaluate online credibility using writing style, emotional tone, authorship, and references, making it essential to produce consistent, high-quality content. "If you're not going to [put yourself out there], then someone else is going to take the bat out of your hands and they're going to be the one stepping up to the plate." —  Janet Falk Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Janet Falk: Janet Falk is a strategic communications professional with over 30 years of experience in public relations and marketing communications across law firms, financial services, businesses, and nonprofits. She helps attorneys, executives, and consultants gain media coverage, attract clients, and strengthen their professional visibility through targeted PR strategies. Known for her expertise in media relations, networking, and content marketing, Falk offers tailored guidance to position her clients as go-to industry sources for reporters and prospective clients alike. Based in New York City, she works with clients locally and globally, providing strategic consultations that guarantee actionable ideas for business growth. Connect with Janet Falk:  Website: https://janetlfalk.com/Email: Janet@JanetLFalk.comLinkedIn: https://www.linkedin.com/in/janetlfalk/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ben Walker discuss:Navigating the complexities of government contracting and responding to requests for proposals (RFPs)Strategies for effective employee retention and building long-term professional relationshipsLessons learned through costly mistakes in vendor selection and employee hiringMarketing and sales tactics for growing service-based businesses in highly regulated industries Key Takeaways:A structured “go or no-go” system helps companies quickly evaluate whether to respond to a request for proposal by screening for essential fit criteria such as pricing compatibility, service capabilities, and competition scope.Government contracting success often comes from proactive outreach, including attending local procurement events and targeting check-writing buyers to build relationships long before proposals are even announced.Past mistakes in hiring and vendor engagement revealed the critical importance of conducting thorough reference checks and background investigations to avoid long-term financial and operational damage.Customizing every proposal by adopting the agency's language, tone, and acronyms dramatically increases the likelihood of success by signaling subject matter expertise and genuine alignment with their needs. "If you're not hiring people that are getting other offers, then I think you might be hiring the wrong people." —  Ben Walker Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ben Walker: Ben Walker is the founder and CEO of Ditto Transcripts, the leading global provider of transcription services to the legal, law enforcement, medical, academic, financial, and general business industries. Born and raised in Omaha, Nebraska, Ben attended Creighton Prep High School in Omaha and Colorado State University in Fort Collins, Colorado, where he earned his degree in Economics. Connect with Ben Walker:  Website: https://www.dittotranscripts.com/Phone: (720) 287-3710LinkedIn: https://www.linkedin.com/in/benkwalker/ & https://www.linkedin.com/company/ditto-transcripts/Twitter: https://x.com/benjaminkwalkerFacebook: https://www.facebook.com/profile.php?id=100000712517059 & https://www.facebook.com/Transcription.Services.Company/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

There are good shows, then there are GREAT ones. The guys start off on the hardwood and celebrate SGA and the Thunder's title. They then tackle the NBA free agency and the WNBA. How legit are the Rockets? What about the East? The show ends with auction fantasy, dynasty trades, WWE, F1, Brad Pitt vs. Tom Cruise versus, and more!  00:00 - IntroRick Ross 15:03: Hoops 1:06:34: Fantasy 1:47:39 - NFL 1:50:18 - WWE & Quick Hitters 1:59:22 - Sign-off   Don't forget to submit your questions to the guys at speakonitpod14@gmail.com so they can answer them during the next show!  Follow the squad!! @losdeemix @dannyocean41 @goingfor2live  @speakonit_pod (Twitter, Tik Tok, and Instagram)

Part 2: The Data Dr. Jenessa Seymour continues her breakdown of the supposed voting discrepancies that a New York organization has "discovered". Her expertise in statistics gets the spotlight in this episode! Be sure to check out the graphs! Are you an expert in something and want to be on the show? Apply here! This content is CAN credentialed, which means you can report instances of harassment, abuse, or other harm on their hotline at (617) 249-4255, or on their website at creatoraccountabilitynetwork.org.

In this episode, Steve Fretzin and Sue Kirchner discuss:The role of personal and firm branding in professional servicesDifferentiation strategies in a competitive legal marketplaceThe evolving dynamics between name-based and value-based brandingBranding's impact on mergers, acquisitions, and business longevity Key Takeaways:Law firms that remove individual names from their brand and adopt a more strategic, memorable identity are better positioned for scalability, talent acquisition, and potential future sale or merger.Before spending on marketing, professional service firms must first define their brand strategy by clarifying their core values, audience, messaging, and differentiators to ensure efforts resonate and generate ROI.In a saturated legal market, individual lawyers must actively build personal brands—often rooted in authentic personality traits or interests—to stand out and create emotional connections that drive client decisions.During mergers and acquisitions, brand strategy is essential at every stage—from making the firm attractive pre-sale, to managing messaging consistency on day one, to ensuring smooth internal integration post-deal. "The best you can do is to have your messaging and your actions best reflect what you want them to take away from your brand." —  Sue Kirchner Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Sue Kirchner: For over 25 years, Sue Kirchner, Founder of Brand Strong Marketing—a brand strategy consulting firm—has helped thriving businesses create Wow! brands, allowing them to scale faster, easier, and more successfully.Her proven Brand Strong Methodology has enabled organizations to attract the right customers and employees, enter new markets successfully, create an amazing customer experience, and increase sales to consistently take the business to the next level.She is also the host of The Turbo Branding Show, a podcast and video series designed to help Founders and CEOs of thriving businesses gain the insights and inspiration they need to ignite growth by leveraging their brand. Connect with Sue Kirchner:  Website: https://brandstrongmarketing.com/Show: The Turbo Branding Show: https://podcasts.apple.com/us/podcast/the-turbo-branding-show/id1771868942LinkedIn: https://www.linkedin.com/in/suekirchner/ & https://www.linkedin.com/company/brand-strong-marketing/Facebook: https://www.facebook.com/BrandStrongMarketingInstagram: https://www.instagram.com/brandstrongmarketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Discount link for upcoming webinar Designing with Plant Shape and Form on Monday June 30 at 6 pm CDTROCHELLE GREAYER BIORochelle Greayer is the current editor of The American Gardener magazine for the American Horticultural Society and a garden designer, writer, and the creative force behind Pith + Vigor, a literary newspaper and online magazine for garden enthusiasts. She is the author of Cultivating Garden Style, a rich book that blends design guidance with inspiration, and has co-authored The Essential Garden Design Workbook and The Garden Makers Manual. Rochelle also founded the acclaimed blog Studio ‘g', co-founded Leaf Magazine, and contributed a long-running garden column for Apartment Therapy.A graduate of the English Gardening School in London, Rochelle has designed gardens for private residences and hotels across the globe since 2002. Before her horticultural career, she was a literal rocket scientist where she worked in aerospace and software engineering, helping launch Russia's first commercial satellite and riding in the cockpits of F-14s and F-18s. Though she didn't make it to space, she likes to say her fingerprints did. Rochelle brings both scientific curiosity and creative flair to everything she does.THE PLANTASTIC PODCASTThe Plantastic Podcast is a monthly podcast created by Dr. Jared Barnes.  He's been gardening since he was five years old and now is an award-winning professor of horticulture at Stephen F. Austin State University in Nacogdoches, TX.  To say hi and find the show notes, visit theplantasticpodcast.com.You can learn more about how Dr. Jared cultivates plants, minds, and life at meristemhorticulture.com.  He also shares thoughts and cutting-edge plant research each week in his newsletter plant•ed, and you can sign up at meristemhorticulture.com/subscribe.  Until next time, #keepgrowing!

Summary: Brian reminisces, McCabe looks within, and some uninvited guests make a scene. Transcript: https://www.procyonpodcastnetwork.com/post/starship-iris-3-02-resupply Be advised this episode contains discussion of violence, discussion of poisoning, violence, and gunshots. This episode features— William Mericle as Chuck Weathers Jackie Andrews as RJ McCabe Ishani Kanetkar as Arkady Cindy Chu as Violet Liu Chris Choi as Jin Seon Park Jamie Price as Brian Jeeter Bri LeFever as Krejjh Armand Cabral as Yancey Pat King as Dekker AJ Halma as the Translation App Written by Jessica Best Directed by Lauren Grace Thompson Production coordination by Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Rafi Arbel discuss:Persistence is a key element in long-term marketing and outreachThe impact of in-person networking on professional relationshipsBlending digital tools with personal follow-up strategiesSystem-building as a solution for scaling and stabilizing a business Key Takeaways:Attending legal trade shows and following up with structured CRM tools like HubSpot or even a spreadsheet is crucial for relationship-driven client acquisition.AI tools like Fathom are effectively used post-Zoom calls to generate meeting summaries, action items, and even tailored follow-up emails.A major operational failure—losing a key employee without SOPs—led to the implementation of structured daily team meetings and detailed task documentation using ClickUp and SweetProcess.Personalized outreach, such as sending curated articles based on someone's interests or social media activity, is a highly effective way to maintain engagement with referral sources. "The reason the water cuts through the rock is that it is a constant, constantly hitting it with small forces. And that's really what we're doing in marketing." —  Rafi Arbel Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Rafi Arbel: Rafi Arbel is the founder of Market JD, a digital marketing agency for consumer law firms. A former trial attorney, Rafi helps personal injury, criminal defense, family, and immigration lawyers grow their practices through SEO, PPC, and high-converting websites. He's a recognized voice on legal marketing strategy, referral network building, and law firm growth. Connect with Rafi Arbel:  Website: https://marketjd.comEmail: rafi@marketjd.comLinkedIn: https://www.linkedin.com/in/rafiarbel/ & https://www.linkedin.com/company/market-jd-inc-/Twitter: https://x.com/rarbelFacebook: https://www.facebook.com/rafi.arbel/Instagram: https://www.instagram.com/rafi.arbel/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Seth Price discuss:Challenges of marketing and business development for lawyers and law firmsStrategic differences between B2B and B2C legal marketingImportance of content creation and personal branding in legal marketingLessons from entrepreneurial growth and mistakes in legal and digital ventures Key Takeaways:Lawyers in B2B markets should avoid SEO as a first strategy and instead build relationships through networking, targeted events, or personalized outreach.Creating consistent, niche-specific content on LinkedIn is a powerful yet underutilized strategy for establishing authority in legal fields.Delegating legal versus business responsibilities within a firm can allow for more focused and scalable growth, as seen in the speaker's dual-leadership model.Trying to network with senior lawyers often yields less return than building long-term relationships with peers who grow into referral sources over time. "If you create great content over time... you may not get a ton of interaction, but the people that are interested are going to find it, and you're going to be that guy." —  Seth Price Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Seth Price: Seth Price is a seasoned marketing and branding expert with over two decades of experience in digital marketing. He has consulted for more than 300 companies, including 19 of the Fortune 500, and has helped build four multimillion-dollar companies from the ground up. As VP of Marketing at Placester, he has guided tens of thousands of real estate professionals through social media and content strategies, and he also founded the Real Estate Marketing Academy, which reaches over 75,000 marketers monthly. A recognized thought leader, Seth is a frequent keynote speaker and contributor to outlets like Entrepreneur, Forbes, and REALTOR.com. He is also the author of The Road to Recognition, a go-to guide for building personal brands in the digital age. Connect with Seth Price:  Website: https://pricebenowitz.com/Book: The Road to Recognition: https://www.amazon.com/Road-Recognition-Z-Accelerating-Professional/dp/1940858364LinkedIn: https://www.linkedin.com/in/sethpriceConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Claire Parsons discuss:Integrating mindfulness into high-pressure professional environmentsNavigating mental health challenges while maintaining demanding careersRethinking traditional views on business development for introvertsBuilding emotional resilience and clarity through intentional daily practices Key Takeaways:Starting with just one minute of daily meditation can create subtle but lasting shifts in emotional regulation, clarity, and resilience under pressure.Mindfulness doesn't eliminate stress but reshapes how it's processed, making space for more grounded decisions and healthier coping habits.Emotional regulation skills gained through meditation reduce fear of rejection, making business development feel less risky and more authentic.Practices like breathwork, body scans, and loving-kindness help professionals stay centered during conflict, reconnect with purpose, and act from intention rather than reactivity. "A lot of law practice involves a gut check… and you have to consistently check in with your values to make sure you're representing your client as best you can." —  Claire Parsons Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Claire Parsons: Claire E. Parsons is a Cincinnati-based attorney practicing in school law, employment law, and litigation. In addition to her legal work, she teaches mindfulness and compassion to lawyers and professionals and frequently shares her insights on these topics through her blog, Brilliant Legal Mind, and her published books. Claire draws on both personal experience and formal training to make mindfulness practices accessible, practical, and effective for busy professionals. Her work blends deep legal expertise with a commitment to well-being, helping others find clarity and resilience in high-pressure environments. Connect with Claire Parsons:  Website: https://brilliantlegalmind.com/ & https://www.brickergraydon.com/team/claire-parsonsBook: How to Be a Badass Lawyer: https://www.amazon.com/How-Badass-Lawyer-Development-Mindfulness/dp/B0BLQYNBXZLinkedIn: https://www.linkedin.com/in/claireeparsons/ & https://www.linkedin.com/company/bricker-graydon/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Maciej Lasek: Ponowne przeliczenie głosów to nie rocket science

In this episode, Steve Fretzin and Shireen Hilal discuss:Navigating modern law firm strategy in a rapidly evolving legal marketImproving internal operations and team culture to boost law firm performanceEnhancing client engagement and retention amid budget constraintsLeveraging cross-selling and business development tactics within law firms Key Takeaways:Law firms that prioritize understanding and responding to their clients' future needs instead of mirroring competitors can unlock unique opportunities for differentiation and growth.Clear and value-based billing practices—paired with proactive scope, time, and budget alignment—are essential to reinforcing client trust and maintaining healthy payment cycles.Structured programs like internal expert briefings and strategic client lunches can make cross-selling more natural and effective by focusing on solving client problems rather than pitching services.Communicating pricing changes with context and care rather than through generic finance memos helps strengthen client relationships and reinforces long-term loyalty. "The problem with obsessing about your competition instead of your clients is that, if you do, you are almost, by definition, falling in the middle. So the better way to get ahead, I think, is to be client-obsessed." —  Shireen Hilal Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Shireen Hilal: Shireen is the CEO of Maior, a boutique consultancy that helps law firms with their pain points and plateaus with strategic and operational support, ranging from go-to-market solutions and profitability programs to process improvement and enhancing employee engagement.Before starting Maior, Shireen spent a decade practicing at AmLaw100 firms and then had the privilege of serving in several executive roles: COO of a national law firm (where she increased revenue by 20%, profits per partner by 30%, and achieved "best place to work" accolades), pivoting strategy and operations for enterprise firms (KPMG and BDO), and building out the growth division of a communications consulting firm.Through Maior, she now helps growing firms skyrocket, early-stage firms maintain their "special sauce" as they scale, and mature firms with a fresh perspective.Shireen also serves on the advisory board of a Top 100 accounting and advisory firm and writes a quarterly column for Law360 answering law firm leaders' questions. Connect with Shireen Hilal:  Website: https://www.maiorconsultants.com/LinkedIn: https://www.linkedin.com/in/shireenhilal/ & https://www.linkedin.com/company/maior-consultants/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Summary: Getting (some of) the band back together. Note: If you haven't yet listened to Episode 3.00.5, Juniper Liu's Reporter Notebook, please do that first. Be advised this episode contains discussion of war, discussion of death, and portrayal of a residential area being bombed by a government. Transcripts available at https://www.procyonpodcastnetwork.com/post/starship-iris-3-01-reunion If you wish to help make this show possible (and get cool perks in the process), you can back us at https://www.patreon.com/starshipiris This episode features: Rae Tay as Juniper Liu Sharafina Teh as Voice William Mericle as Chuck Weathers Julia Morizawa as Piper Tanaka Lucille Valentine as Kestrel Colvin Rukhmani K. Desai as Sana Tripathi Ishani Kanetkar as Arkady Patel Ella Whomersley as ELLA Vrai Kaiser as Thasia Cindy Chu as Violet Liu Jackie Andrews as RJ McCabe Jamie Price as Brian Jeeter Bri LeFever as Krejjh Nate Dufort as Max Gavins Rain Corbyn as Swarnsh Chris Choi as Jin Seon Park Aaron Catano-Saez as Julio Written by Jessica Best Directed by Lauren Grace Thompson Production Coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm,” written by Jessica Best and S.E. Winters and performed by Chiron Star, with Erin Bauman on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Christopher Anderson discuss:Urgency and intentionality in how professionals approach time and life decisionsOperational and structural challenges faced by small and large law firmsPersonal clarity and value-driven goal setting in legal careersMisalignment between perceived business needs and actual areas for growth Key Takeaways:Many law firms suffer from an inefficient cycle of over-marketing when caseloads are low, followed by frantic hiring when they surge, resulting in chronic instability.The most common and damaging mistake lawyers make is hiring help in areas they enjoy, rather than where they truly lack capability, such as fixing the "butterfly stroke."True work-life alignment comes from clearly defining three things: how much income you need, how much time you're willing to trade for it, and what you're trying to accomplish personally and professionally.Holding on to underperforming team members not only hurts your business but also deprives them of the opportunity to thrive elsewhere, and it's often best addressed through a third-party assessment. "Too many people just go after the money, and then they realize, okay, I'm trading time for money. So the more money I want, the more time I trade, and that leads to misery." —  Christopher Anderson Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Christopher Anderson: Christopher T. Anderson is a lifelong entrepreneur and attorney with a deep passion for helping law firm owners build practices that align with their goals, values, and vision. With nearly 30 years of experience, he draws from both wins and lessons learned across his ventures—including New Leaf Family, AndersonDodson, and Sunnyside Services, where he remains actively involved.Known for testing every strategy on his firm before advising others, Christopher combines business acumen, legal insight, and a pilot's clarity of focus to help law firm owners take control of their time, teams, and trajectory—on their terms. Connect with Christopher Anderson:  Website: http://www.sunnysidelaw.com/Email: christopher@sunnysidelaw.comShow: Un-Billable Hour: https://podcasts.apple.com/us/podcast/un-billable-hour-business-management-strategies-for/id335971413LinkedIn: https://www.linkedin.com/in/lawfirmbusiness/ & https://www.linkedin.com/company/sunnysidelawTwitter: https://x.com/LawFirmBusinessFacebook: https://www.facebook.com/NewLeafFamilyInstagram: https://www.instagram.com/newleaf.family/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

A group of amateur Waikato rocket scientists need a funding boost if they are going to make it all the way to international competitions, after a sucessful final practice launch of their creation, Takahe. The rocket built by the University of Waikato Astronautics Club will go up against other creations in the outback of New South Wales in August as part of the Aussie Universities Rocketary Competition. They've also got their hopes cast further afield, aiming for bigger competitions in the US. University of Waikato Astronautics Club president Reuben Buckley spoke to Lisa Owen.

A sketch of life in San Ramos, a surprising development, and the prologue to the third and final season of Starship Iris. This episode was made possible by our generous patrons. To support the show, visit www.patreon.com/starshipiris Please be advised this episode contains discussion of war and discussion of living in a place being bombed by a government. This episode features— Rae Tay as Juniper Liu LW Salinas as Madge Angelique Lazarus as Dr. Robinson Maia Harlap as Glim Cindy Chu as Violet Liu Bri LeFever as Krejjh Lauren Kong as Myrna Liu Ella Whomersley as ELLA Written by Jessica Best Isidro Carvalho was the wheelchair sensitivity reader for this episode Production coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Directed by Newton Schottelkotte The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Adam Ouellette discuss:The long-term impact of unmanaged stress in the legal professionShifting from reactive to responsive behavior in work and lifeThe necessity of integrating systems, organization, and delegation in law practicesExploring effective breathing and mindfulness practices for emotional regulation Key Takeaways:Most lawyers suffer from nervous system dysregulation due to chronic stress, which leads to physical symptoms like migraines, arrhythmia, and burnout.Heart-focused breathing, specifically the “Quick Coherence” method, can physiologically shift the body from fight-or-flight into healing mode in just minutes.Using modern legal tech tools like CRMs, automation software, and client management systems can drastically reduce workload and prevent burnout, but most lawyers resist adopting them.Implementing micro-pauses every 50 minutes for breathwork and short breaks can significantly reduce mental fatigue and boost long-term performance. "It's so critical that lawyers start to quiet their mind and regulate their nervous systems, because if you don't, you're gonna hit a wall at some point in your practice, and you're not gonna like it. Most people won't change until they have to." —  Adam Ouellette Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Getting Things Done by David Allen: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280 About Adam Ouellette: Adam Ouellette, Esq. is a former law firm owner turned transformational consultant for lawyers. With over 28 years of experience in the legal field, Adam now helps law firm owners eliminate stress, increase productivity, and build balanced, fulfilling practices. He is the creator of Esquire Academy, the Stress Less Plus course for lawyers, and author of Raising the Bar – Turning a Law Career You Hate Into a Life You Love, In or Out of the Law. His new book, Transform Your Law Firm, Transform Your Life, will be published later this year. Adam specializes in law firm growth, time management for lawyers, lawyer wellness, and stress reduction for attorneys.Connect with Adam Ouellette:  Website: http://adam.law/Raising The Bar by Adam Ouellette: https://www.amazon.com/Raising-Bar-Turning-Career-Hate-ebook/dp/B00I9K1J58Twitter: https://twitter.com/AdamJOuelletteEmail: ajo@adam.lawLinkedIn: https://www.linkedin.com/in/adamjouellette/Facebook: https://www.facebook.com/esquireacademy Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

The first episode of the third and final season of Starship Iris drops on June 12th. In the meantime, let Arkady take you through what happened in the first two seasons. This mini episode was made possible by our wonderful Patreon backers. If you'd like to throw a few bucks our way and get cool perks in return, visit https://www.patreon.com/starshipiris. If you'd like to read the transcript, it's available at https://www.procyonpodcastnetwork.com/post/3-00-25-getting-caught-up Be advised this episode contains discussion of mental health, war, and violence. Ishani Kanetkar as Arkady Written by Jessica Best Directed by Newton Schottelkotte Sound design by Jeffrey Nils Gardner Production coordination by Eleanor Hyde The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

From launching rockets to scaling 8-figure brands, our guest shares AI hacks, PPC wins, & the secret tactic he learned in Helium 10 Elite that made him millions on Amazon. Join us for an exciting conversation with Jerry Vida, an 8-figure Amazon seller with 17 years of e-commerce experience and a rocket-building hobby on the side. He shares his remarkable journey of navigating the Amazon landscape and achieving substantial sales success. Jerry opens up about his transition from struggling with PPC agencies to founding his own successful PPC agency. He recounts a pivotal moment from a Helium 10 Elite hack that helped him optimize lightning deals scheduling and significantly boost sales. Together, we reflect on the power of actionable insights, the role of AI in business, and the value of staying informed through curated content like newsletters. As we explore the future of e-commerce, we discuss the transformative impact of AI technology on the industry. From reducing the need for large teams to enabling data-driven decision-making, AI is reshaping the way we analyze products, develop customer profiles, and create targeted marketing content. Listen in as we examine the shift from traditional keyword-based systems to intent-based models that better understand customer behavior and preferences. By leveraging AI and real-time data, we can craft compelling narratives that resonate with diverse buyer personas and ultimately enhance branding and marketing strategies.   Finally, we tackle the intricacies of maximizing profitability on Amazon, emphasizing a holistic approach that considers all aspects of the Amazon ecosystem. We touch on the debate between flat fees and profit-sharing models in agency partnerships and the importance of selecting high-quality clients. Additionally, we discuss strategies for leveraging Amazon as a powerful tool for customer acquisition, using product inserts and targeted marketing sequences to build a loyal customer base. Throughout this episode, Jerry and Kevin share insights from their own experiences and highlight opportunities for elevating e-commerce ventures to new heights. In episode 450 of the AM/PM Podcast, Kevin and Jerry discuss: 00:00 - E-Commerce Expert Discusses Amazon Success 02:06 - Lightning Deal Hack Success Story 04:21 - Benefits of Industry-Focused Newsletters 09:08 - AI Technology in E-Commerce Growth 10:41 - Engineers Excel in E-Commerce Sales 17:52 - Maximizing Profitability Through AI Technology 20:52 - Switching From Agencies to Internal PPC 25:15 - Maximizing Profitability With Amazon Strategies 28:13 - Maximizing Profitability Through Amazon Optimization 31:54 - Future of E-Commerce 37:38 - Optimizing Product Listings for Multiple Avatars 44:02 - Leveraging Amazon for Customer Acquisition 47:39 - Rocket Science and E-Commerce Integration 48:12 - Description of Visuals on YouTube 53:14 - Rocket Launch Safety and Precautions 55:33 - Unlocking Success in E-Commerce

In this episode, Steve Fretzin and Viki Johnston discuss:Navigating the transition from individual contributor to effective leaderDeveloping communication skills that foster trust and clarityUnderstanding how mindset and self-awareness shape professional successUsing behavioral tools to improve collaboration and team dynamics Key Takeaways:Role-playing in training helps managers safely practice difficult conversations, allowing them to fail, debrief, and improve without real-world consequences.Poor listening is a critical leadership flaw; most people are merely waiting to talk instead of truly hearing others, especially in virtual settings.Paraphrasing not only shows active listening but also gives the speaker space to correct misunderstandings, reducing conflict and enhancing clarity.Undervaluing your services, often due to internal narratives or low self-worth, can hurt both your business and client relationships—a lesson learned after undercharging for years. "We think we can multitask. We really can't. We can't think and listen to somebody at the same time." —  Viki Johnston Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Viki Johnston: Viki Johnston is an entrepreneur, Training Consultant with over 25 years of her career dedicated to professional training. She designs and delivers soft skills classroom training that is customized to a client's exact requirements, across a range of subjects. Her in-depth knowledge of Customer Service and Business Management allows Viki to provide an exceptionally high level of learning facilitation and consultancy across a wide range of industries.Viki is British, a Master Practitioner of NLP (Neuro-Linguistic Programming), DiSC certified, and Certified in Applied Improvisation. She currently lives in Irvine, Southern California, with her husband and daughter. She is a self-confessed lifelong learner with a passion for helping others experience light bulb moments and achieve their own goals. Connect with Viki Johnston:  Website: https://www.exelorate.com/Email: viki@exelorate.comLinkedIn: https://www.linkedin.com/in/vikijohnston/Facebook: https://www.facebook.com/vikiajohnstonInstagram: https://www.instagram.com/exelorate2015/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ben Chiriboga discuss:Career reinvention for lawyers beyond traditional legal rolesRelationship-building as a foundation for personal and professional successInternal mindset shifts needed for meaningful career growthFear as a driving force behind both success and stagnation Key Takeaways:Building a sustainable legal career requires deliberately cultivating professional relationships rather than relying on coincidence or default connections.Success in and beyond law depends not only on delivering excellent work but also on ensuring others perceive the value of that work.Many lawyers unknowingly use fear to fuel perfectionism or people-pleasing behaviors, which ultimately leads to emotional burnout and professional dissatisfaction.Embracing authenticity and aligning your work with personal strengths creates more meaningful opportunities than following narrow conventional paths. "Some way, somehow you're going to have to face your fear. Either reality will come crashing on you, or... you work with the fear... but there's no getting around it." —  Ben Chiriboga Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: This Legal Life: https://podcasts.apple.com/us/podcast/this-legal-life-lessons-learned-from-a-life-in-legal/id1679451845 About Ben Chiriboga: Ben Chiriboga is a lawyer turned legal technology executive at Nexl, an all-in-one legal CRM that helps lawyers, marketers, and business development professionals turn their growth ambitions into action.Alongside his work at Nexl, Ben speaks, writes, and podcasts about the evolution of legal careers. A seasoned conference speaker, Ben presents to legal professionals around the world about the future of law.Check out Ben's podcast, This Legal Life, where he interviews legal professionals about their lives in legal. Connect with Ben Chiriboga:  Website: https://nexl.cloud/LinkedIn: https://www.linkedin.com/in/benchiriboga/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Nick Augustine discuss:Authenticity in legal careers and professional identityBranding, marketing, and business development in lawCareer reinvention through personal values and experienceThe connection between human storytelling and client trust Key Takeaways:Lawyers should humanize their brand by sharing personal interests (e.g., hobbies, family life) on social media to create relatability and trust with clients.Many attorneys fail at marketing because they attempt to outsource it without contributing their personality or narrative, which is what really attracts referrals.To identify your authentic brand, listen closely to client compliments and peer feedback—these often reveal your true differentiators.Attorneys overly dependent on digital marketing (like Google ads) should step back and re-engage in grassroots relationship-building to avoid a fragile business model. "Your brand is how people know you, who are the types of people who call you, who are the types of law firms who give referrals to you, who you are, differentiated among the others in the community." —  Nick Augustine Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: The Joe Rogan Experience: https://podcasts.apple.com/us/podcast/the-joe-rogan-experience/id360084272About Nick Augustine: Nick Augustine is a lawyer who doesn't practice law and instead launched a digital marketing agency in 2005 to create the best content for lawyers and business professionals.Connect with Nick Augustine:  Website: https://lonestarcontentmarketing.com/LinkedIn: https://www.linkedin.com/in/nickaugustinetx/ & https://www.linkedin.com/company/2884978/Facebook: https://www.facebook.com/JohnNicholasAugustineJDConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Howard Ankin discuss:The strategic use of media and marketing in legal servicesThe evolving role of lawyers in both legal practice and business developmentBuilding personal and firm-wide brand equity in competitive industriesAdapting to modern client behaviors and expectations Key Takeaways:Focus on ethical, long-term brand visibility rather than chasing the latest marketing gimmicks. Consistency and integrity build lasting trust.Use traditional and digital media together to reinforce brand recognition, especially by being present where your audience already is.Develop deep professional relationships by aligning your identity and messaging with authenticity, so clients know exactly who you are and what to expect.Stay current on technology and regulations impacting outreach, but avoid tactics that risk client privacy or cross ethical lines. "There's no question that the success of any lawyer, anywhere and anytime, comes from having and associating with great people." —  Howard Ankin Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Good to Great by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996 About Howard Ankin: Howard Ankin is the principal owner of Ankin Law, a leading Chicago-based firm he co-founded with his father in 1997. A third-generation attorney, Howard has deep roots in the legal community and longstanding relationships with many clients. Ankin Law has grown to become one of Illinois' largest filers of injury and workers' compensation cases, supported by over 90 attorneys and staff. Howard is also a recognized legal leader and active community member, serving on multiple legal boards and earning numerous professional honors. Connect with Howard Ankin:  Website: https://ankinlaw.com/Phone: 3126000000LinkedIn: https://www.linkedin.com/in/howard-ankin-9671743/ & https://www.linkedin.com/company/ankin-law/Twitter: https://x.com/ankinlawFacebook: https://www.facebook.com/AnkinLawOffice/Instagram: https://www.instagram.com/ankinlaw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

It’s time for another trip around the solar system on the BIGGER and BETTER Science Weekly! In this episode of the Fun Kids Science Weekly, we answer YOUR questions, have scientists battle it out to determine which science is the best, and this week we're learning all about rocket science! Dan kicks things off with the latest in science news—beginning with a breakthrough in a decades-old mystery involving ginger cats, finally solved earlier this week. Then, we head to a UK zoo to celebrate the birth of two incredibly rare baby lemurs. And finally, Dan is joined by Mark Owen from the Angling Trust to dive into a serious issue: why river levels across the UK are so low this spring—and what that could mean for your water supply. Then, we answer your questions! Karis wants to know: What's the difference between petrol and diesel and Dr. Matilda Brindle from the University of Oxford answers Lily’s question: Were humans once monkeys? In Dangerous Dan, we learn all about the Blue Poison Dart Frog In Battle of the Sciences, rocket scientist, Dr. Minkwan Kim from Southampton University, joins Dan to explain how we get to space! What do we learn about? · The mystery behind ginger cats · The difference between petrol and diesel · Were humans once monkeys?· The deadly Bue Poison Dart Frog· And in Battle of the Sciences, we explore how we get to space! All on this week's episode of Science Weekly!Join Fun Kids Podcasts+: https://funkidslive.com/plusSee omnystudio.com/listener for privacy information.

Hour 2: Stephen A. Smith, Marcus Spears, Brian Windhorst and Kendrick Perkins continue to talk NBA Playoffs on First Take! After their Game 7 loss, Perk explains why Houston should go all in to get Kevin Durant. Additionally, a preview of the Knicks Celtics Round 2 series that begins tonight in Boston! Learn more about your ad choices. Visit podcastchoices.com/adchoices