Podcasts about Rocket science

Summary: Doing the mission. Transcript available at https://www.procyonpodcastnetwork.com/post/starship-iris-3-07-rethink Content warnings: gunshots, violence This episode features—Bri LeFever as KrejjhIshani Kanetkar as Arkady PatelCindy Chu as Violet LiuJamie Price as Brian JeeterJackie Andrews as RJ McCabeChris Choi as Jin Seon ParkAlicia Atkins as Agent 1Oliver Knight as Agent 2Ryan Messcher as Agent 3Hannah Floto as Agent 4Jason Warner as Agent 5Rukhmani K Desai as Sana TripathiPhilip C as Pleasant VoiceNick Bean as Security ComputerWritten by Jessica BestDirected by Lauren Grace ThompsonProduction Coordinator Eleanor HydeSound design by Jeffrey Nils GardnerOpening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price.“Going to Fall” is written and performed by Tail Light Rebellion. It was exclusively created for The Strange Case of Starship Iris, and will be the lead single off their upcoming album.The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the final piece of the puzzle for your growth was right here?This is the second and last part of a powerful two-part conversation on Be That Lawyer Live, where Steve Fretzin sits down again with Daniel Scola, Eido Walny, and Karl Seelbach. Together, they dive deep into rainmaking, relationships, and leadership in ways most lawyers never discuss publicly. You'll hear candid stories, real mistakes, and strategies that connect directly to your own journey. Don't miss this closing segment — it's your chance to take the full picture and turn it into action. In this episode, Steve, Daniel, Eido, and Karl discuss:Authentic business development through personal passionsBuilding and sustaining client relationshipsGaining visibility with thought leadershipLessons from mistakes and missed opportunities Key Takeaways:Aligning personal passions like music, car restoration, or cufflink-making with client connections creates natural and sustainable business opportunities.Avoiding the “too busy” perception is critical, since clients and prospects may hold back opportunities if they think you're overwhelmed.Speaking engagements, timely PR responses, and consistent online presence remain the most effective ways to stay top of mind and be recognized as a leader.Complacency, failure to delegate, and clinging to unproductive organizations can stall growth, while being proactive ensures long-term success. "It's not like you have to go 100% all the time, but you should go at a nice speed. You shouldn't rest on your laurels." —  Daniel Scola"You gotta love it, or else you're not going to be good at it." —  Eido Walny"No matter how busy you may be, if you want to bring in more work… don't talk about how busy you are." —  Karl Seelbach Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Thank you to our Sponsors!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About our Guests:Daniel Scola is the Managing Partner of Hoffmann & Baron, LLP, focusing on patents, trademarks, copyrights, and global IP protection [LinkedIn | Website].Eido Walny is the founder of Walny Legal Group, a nationally recognized estate planning and asset protection practice [LinkedIn | Website].Karl Seelbach is the Managing Partner of Doyle & Seelbach, specializing in personal injury defense and legal technology innovation [LinkedIn | Website]. Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Hans Königsmann schaut am liebsten in der kalifornischen Wüste in die Sterne – wir haben ihn in Berlin getroffen. Für Sternengucker ist die lichtverschmutzte Hauptstadt zwar eher ungeeignet, für eine Podcast-Aufzeichnung reicht es jedoch allemal. Felix hat mit Hans über seine Karriere gesprochen, die von der TU Berlin bis Cape Canaveral reicht: Fast 20 Jahre hat er für SpaceX gearbeitet, war dort für Kontrollalgorithmen und Flugsicherheit zuständig und zuletzt als Vizepräsident tätig. Dabei hat er auch das ein oder andere über Elon Musk gelernt.

What if you could finally understand what it really takes to grow as a lawyer beyond just practicing law? In this first part of a special two-part Be That Lawyer Live, Steve Fretzin brings together Daniel Scola, Eido Walny, and Karl Seelbach for a candid conversation you won't hear anywhere else. You'll be pulled into their stories, their struggles, and the strategies that shaped their careers in ways most attorneys never talk about openly. As you listen, you'll discover how much of this applies directly to you, wherever you are in your own journey. This episode isn't just about hearing from successful lawyers — it's about helping you see what's possible for yourself. In this episode, Steve, Daniel, Eido, and Karl discuss:Challenges lawyers face in business development and rainmakingImportance of consistent habits and time management in client growthRole of personal passions, networking, and authentic connections in practice-buildingLessons learned from mistakes that shape long-term legal careers Key Takeaways:Many lawyers struggle with rainmaking because they aren't taught marketing skills, and mentorship or coaching is often the turning point in learning business development.Time-blocking, using a CRM, and accountability partners are crucial for keeping business development efforts consistent and measurable.Combining personal passions (like car restoration or music) with client relationships creates authentic connections that naturally lead to new business opportunities.Asking directly for business and following through on promises builds trust, while overpromising or relying on others' client relationships can backfire. "Not overpromising is a really important one for me… you've got to deliver what you say." —  Daniel Scola "There are two things that this firm can never and no one can ever take away from you. That's your knowledge base and your contact base." —  Eido Walny "Clients aren't going to remember every case you handle, but they're never going to forget how you make them feel." —  Karl Seelbach Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.Thank you to our Sponsors!Rankings.io: https://rankings.io/Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About our Guests:Daniel Scola is the Managing Partner of Hoffmann & Baron, LLP, focusing on patents, trademarks, copyrights, and global IP protection [LinkedIn | Website].Eido Walny is the founder of Walny Legal Group, a nationally recognized estate planning and asset protection practice [LinkedIn | Website].Karl Seelbach is the Managing Partner of Doyle & Seelbach, specializing in personal injury defense and legal technology innovation [LinkedIn | Website]. Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Nancy Fox discuss:The importance of mindset shifts in professional growthStrategic approaches to networking and business developmentNavigating uncertainty and change in the legal industryThe role of consistency, agility, and technology in building relationships Key Takeaways:Lawyers often fail at networking because they choose events or groups without a strategy; instead, they should target where actual decision-makers gather, even if it requires greater investment.Relying solely on referrals is risky; building a balanced portfolio of referral sources and direct decision-maker relationships creates stability and growth.Practicing “daily consistent activity” in 15-minute chunks—such as emailing contacts or engaging on LinkedIn—can meaningfully grow a practice without overwhelming time demands.Shifting focus away from oneself and toward listening to others during networking conversations reduces fear, builds confidence, and creates deeper connections."Agility is not necessarily what lawyers are trained in, but being agile and being flexible is something that I think all of us really need to look at." —  Nancy Fox Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Nancy Fox: Nancy Fox is the founder and President of The Business Fox, a consulting and training company that helps law, accounting, and service firms grow through smarter networking, business development, and niche marketing strategies. A former corporate executive with over two decades of marketing experience at Warnaco and VF Corporation, she launched her coaching and training business in 1999 and has since worked with firms such as Sheppard Mullin, Latham & Watkins, and Citrin Cooperman. She is the author of Make Rain Without the Pain and Network Like a Fox™, and is currently writing Make Rain Like a Fox, blending mindset with tactical strategies for rainmaking in the digital era. Known for her “Daily Consistent Activity” approach, Nancy is also a keynote speaker, community builder, and trusted advisor to professionals seeking to build stronger business relationships and sustainable practices. Connect with Nancy Fox:  Website: https://www.wyzerainmakers.com/ | https://thebusinessfox.com/Book: Network Like a Fox: https://www.amazon.com/Network-Like-Fox-Successful-Relationships/dp/1928782442LinkedIn: https://www.linkedin.com/in/nancyfoxwyze/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Matt Darner discuss:Challenges attorneys encounter in chasing overdue client paymentsBuilding strong systems, processes, and roles to keep law firms efficientPsychology and communication dynamics that shape how clients pay their billsLessons learned from business mistakes and the growth unlocked by niching Key Takeaways:When lawyers delay or inconsistently send invoices, clients subconsciously perceive the firm as disorganized, which weakens professionalism and makes collecting payment significantly more difficult later.Establishing transparent expectations with clients about how billing and payments will work from day one creates accountability, prevents confusion, and reduces the risk of overdue receivables.Shifting accounts receivable follow-ups away from attorneys and onto trained specialists or outsourced support ensures that lawyers can focus on high-value legal and business development work rather than chasing payments.Narrowing focus to serve a single type of client—such as law firms—can dramatically accelerate growth, create clearer messaging, and lead to deeper expertise that builds stronger client trust and results. "If you're not invoicing regularly, it is communicating something is wrong with your business, whether you know that or not." —  Matt DarnerCheck out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Matt Darner: Matt Darner is the Co-Founder and Vice President of Business Development at CollBox, a platform built to help law firms and professional service businesses recover what they're owed without straining client relationships. Over the past decade, he has focused on blending technology with a human touch to simplify accounts receivable and give attorneys back their time. With a background in sales and business growth, Matt understands the challenges firms face in scaling while staying profitable. His mission is to ensure that hard-working professionals get paid faster and more reliably, allowing them to focus on the work they do best.Connect with Matt Darner:  Website: https://collbox.co/LinkedIn: https://www.linkedin.com/in/matthewdarner/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Summary: With one night to go before the culmination of the mission, some things need to be said. Transcript: https://www.procyonpodcastnetwork.com/post/starship-iris-3-06-rethink This episode features— Ishani Kanetkar as Arkady Patel Bri LeFever as Krejjh Jamie Price as Brian Jeeter Cindy Chu as Violet Liu Jackie Andrews as RJ McCabe Chris Choi as Jin Seon Park Written by Jessica Best Directed by Ella Watts Dialogue cut by Lauren Grace Thompson Production Coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Eric Ritter discuss:Shifts in digital marketing strategies for law firmsThe growing role of AI and answer engine optimization in client acquisitionCommon mistakes lawyers make in online marketingPractical tools for improving websites, reviews, and advertising effectiveness Key Takeaways:Law firms should invest early in Answer Engine Optimization (AEO) by writing FAQ-style content and using schema markup to rank in AI-driven search results.Building topic clusters around specific practice areas (e.g., motorcycle accidents instead of broad personal injury) increases authority and visibility while avoiding wasted traffic.The most effective time to request reviews is immediately after a successful case or client outcome, making it a standard part of the closing process.Local Service Ads and remarketing are cost-effective ways for law firms to attract qualified leads, with remarketing offering quick wins by re-engaging prior website visitors. "SEO gets you seen, but that answer engine optimization gets you quoted." —  Eric Ritter Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/Episode References: Who Moved My Cheese by Spencer Johnson: https://www.amazon.com/Who-Moved-My-Cheese-Amazing/dp/0399144463About Eric Ritter: Eric Ritter is the CEO of Digital Neighbor and a trusted partner in building smarter, stronger marketing strategies for law firms. Known as “The SEO Sommelier,” he specializes in simplifying SEO, AI-powered client acquisition, and digital transformation for attorneys, helping firms not only achieve top rankings but also build sustainable, scalable marketing systems that deliver results.He founded Digital Neighbor to fill a critical gap in the market by offering transparent, data-driven SEO solutions tailored specifically for the legal industry. From enhancing Google visibility to optimizing for ChatGPT search rankings, Eric ensures that law firms remain competitive, compliant, and top-of-mind.He is also the host of The Search Bar Podcast and the founder of Sip & Search, a unique networking experience that blends professional growth with wine tasting for attorneys.Connect with Eric Ritter:  Website: https://digitalneighbor.com/ & https://helloericritter.com/Show: The Search Bar: https://podcasts.apple.com/us/podcast/the-search-bar-law-firm-growth-wine-optional/id1696121990LinkedIn: https://www.linkedin.com/in/helloericritter/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Houston we have a problem... After much anticipation and buildup, the countdown hit zero on the first Canadian commercial rocket launch, but the rocket remained planted in St. Lawrence. Assistant Professor at Memorial University Hilding Neilson told us all about the difficulties in launching a rocket like this, and what the future may hold for this budding industry. (Krissy Holmes with Hilding Neilson)

In this episode, Steve Fretzin and Steve Haddadin discuss:The importance of cultivating an entrepreneurial mindset in professional growthBuilding and maintaining strong client relationships through communication and transparencyManaging and mitigating risk while pursuing opportunitiesLeveraging marketing tools and personal branding for visibility and credibility Key Takeaways:Being proactive is essential because waiting for the “perfect time” to act often delays progress and causes missed opportunities, while those who start early gain momentum and reach their goals faster.Creating and maintaining accessible online profiles across LinkedIn and legal directories allows professionals to be easily found, build credibility, and attract clients who would otherwise never discover them.Providing excellent client care requires consistently clear communication, setting realistic expectations, and educating clients so that they not only feel informed during the process but also appreciate the value of your work.Instead of trying to eliminate risk, professionals should identify potential risks, apply mitigation strategies, and continuously monitor and refine their approach so they can confidently move forward rather than remain stuck. "[Entrepreneurship is] about creating your own opportunities. It's about finding out what you can do in the marketplace that's different than others." —  Steve Haddadin Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Steve Haddadin: Steve Haddadin is a Real Estate Attorney, Broker, and Entrepreneur with over a decade of Real Estate experience, and is the Founder and President/Broker of King Real Estate Group in Brea, CA. He entered the industry at 18 and built a diverse background in Commercial and Residential sales, property management, lending, and development in Orange and Riverside Counties. In 2025, he passed the California Bar Exam on his first attempt, was sworn in on May 9th, and was admitted to the United States 9th Circuit Court of Appeals and the United States District Court | Central Court of California. Haddadin has also developed electric car charging stations, created National Wagyu Day, and completed the Kentucky Bourbon Trail®, American Whiskey Trail, and the B-Line tour while traveling to all 50 states. He is a graduate of Capital University Law School and CSUF College of Business & Economics with numerous designations, including CCIM®, CPM®, CIPS®, and SFR®, and currently serves as an active board member of the CSUF Center for Real Estate, where he established the Student Travel Endowment to support students attending national conferences.Connect with Steve Haddadin:  Website: https://www.stevehaddadin.com/LinkedIn: https://www.linkedin.com/in/stevehaddadinConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Tom Elliott has questioned the Myki ticketing system, and why it will take until 2028 for the full upgrade to be completed.See omnystudio.com/listener for privacy information.

In this episode, Steve Fretzin and K'Lee Terrazas discuss:The importance of lead generation for building and sustaining a businessCommon blind spots lawyers face in marketing and business developmentHow intake processes affect client acquisition and law firm growthThe role of coaching, auditing, and systems in scaling effectively Key Takeaways:Many law firms fail because they do not track essential numbers like ROI, cost per acquisition, or client lifetime value, leaving them “flying blind.”A poor intake process—such as calls going unanswered, being handled unprofessionally, or staffed with undertrained employees—can turn high-quality leads into lost opportunities.Investing in skilled coaches and quality marketing services often yields exponential returns, whereas cutting corners in these areas leads to wasted money and lost clients.Scaling requires breaking through discomfort by improving systems and recognizing when existing strategies or staff can no longer take the firm to the next level. "People have to feel like they are heard and that they're cared about, or they're going to go somewhere else." —  K'Lee Terrazas Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Oversubscribed by Daniel Priestley: https://www.amazon.com/Oversubscribed-How-People-Lining-Business/dp/0857088254Key Person of Influence by Daniel Priestley: https://www.amazon.com/Key-Person-Influence-Revised-Five-Step/dp/178133109XFireproof by Mike Morse and with John Nachazel: https://www.amazon.com/Fireproof-Five-Step-Unpredictable-Wildly-Profitable/dp/1544508530 About K'Lee Terrazas: K'Lee Terrazas is the founder of Legal Lead Sharks and co-founder of Intake EQ, where she helps law firms turn more clicks into signed cases through smarter client acquisition and modern intake systems. With 15+ years in sales and marketing, she and her team specialize in Google Ads while focusing just as much on what happens after the lead—building end-to-end systems that eliminate bottlenecks and convert at a higher rate. Intake EQ uses AI Voice Agents that sound human, work around the clock in multiple languages, and handle overflow without adding intake staff. Alongside her husband Jason, K'Lee also launched PayLynx Global to support firms with backend automation in payroll, HR, and compliance. Connect with K'Lee Terrazas:  Website: https://legalleadsharks.com/ & intake-eq.comLegal Lead Sharks Podcast: https://www.youtube.com/@LegalLeadSharksPodcastLinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/Facebook: https://www.facebook.com/klee.terrazas & https://www.facebook.com/profile.php?id=61578128520758Instagram: https://www.instagram.com/legalleadsharks/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ed Alexander discuss:Challenges and risks in forming and managing law firm partnershipsStrategic considerations and planning for succession and law firm exitsThe importance of communication, expectations, and alignment in business relationshipsDiversifying marketing and building sustainable value in a law practice Key Takeaways:Many law firm partnerships collapse because they lack a clear strategic purpose, and poor communication during both the honeymoon phase and long term creates conflicts that are nearly impossible to resolve.Setting clear expectations early—on contributions, compensation, growth, retirement, and lifestyle philosophies—can prevent disputes where one partner feels undervalued or overburdened.Selling or transitioning a law practice requires years of preparation, including transferring goodwill, maintaining referral trust, phasing into an of counsel role, and positioning the buyer as a trusted successor.The 2008–2009 global financial crisis showed how fragile referral-dependent firms can be, as many lost business overnight, underscoring the need for diversified marketing, consistent development, and team-based client service. "Partnerships, it's interesting, because they're marriages, right? They're business marriages, and that's what they should be called, business marriages." —  Ed Alexander Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ed Alexander: Ed Alexander is an attorney, author, and founder/CEO of Alexander Business Law, PLLC in Orlando, where he has practiced business law since 1993 after an early career in technology that earned him a U.S. patent. He is the author of several notable works, including The Guide to Selling Your Florida Law Practice, The Guide to Partnerships and Partnership Agreements, and 10 Common and Costly Business Killing Legal Mistakes and How to Avoid Them. He is recognized for professional excellence and community service and has also taught at the University of Central Florida. In his free time, Ed enjoys cycling, kayaking, sailing, hiking, and traveling with his wife of 38 years, Faith. Connect with Ed Alexander:  Website: https://orlandobusinesslawyer.com/Email: ed@alexanderbusinesslaw.comBooks: https://www.amazon.com/stores/Ed-Alexander/author/B0C2QXJG7KShow: Law Deals: https://podcasts.apple.com/us/podcast/law-deals-succession-planning-partnerships-purchases/id1724776380LinkedIn: https://www.linkedin.com/in/attorneyedalexander/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Summary: Another voice on the island. Content warning: This episode contains discussion of animal death. Transcript: https://www.procyonpodcastnetwork.com/post/starship-iris-3-05-reconnect This episode features— Rukhmani K Desai as Sana Tripathi Ishani Kanetkar as Arkady Patel Brandon P Jenkins as Avery Rachel Lepore as Charlotte Williams Written by Jessica Best Directed by Ella Watts Dialogue cut by Lauren Grace Thompson Production Coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Baumann on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Ral West discuss:The importance of measuring and tracking the right business metricsThe challenges and necessity of delegation for growthUsing automation and systems to save time and increase efficiencyIdentifying ideal clients and aligning business with long-term vision Key Takeaways:Profitability isn't guaranteed by high revenue alone; entrepreneurs must actively track expenses, understand their financial statements, and focus on the bottom line to ensure their business is truly making money rather than just looking successful.Delegation is not simply about handing off tasks but about providing clear instructions, defining the desired outcome, establishing feedback loops, and ensuring accountability so that the work supports long-term business growth without creating new inefficiencies.Leveraging automation, from bookkeeping software to AI tools that organize email, allows entrepreneurs to reclaim significant hours each week, reduce overwhelm, and free themselves to focus on higher-value activities that actually grow the business.Sustainable business growth requires entrepreneurs to deliberately define their ideal client persona, align services with long-term goals, and be disciplined enough to decline work that doesn't fit, so their time and resources are invested where they matter most. "You cannot grow your business if you don't learn to delegate, and if you don't learn to get some of these pieces off your shoulders." —  Ral WestCheck out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ral West: Ral West is a Visionary Business Leader and Systemization Expert who draws on over four decades of entrepreneurial experience in her newest endeavor, “Ral West Livin' The Dream.” She teaches entrepreneurs how to be owners rather than operators of their businesses, creating both success and the freedom to live the life they deserve.Through her online course and Mastermind program, Ral shares strategies refined from founding several companies, including one that achieved eight-digit annual revenue before being acquired by Alaska Airlines in 2008. With extensive experience in scaling businesses and mastering systemization, she excels at turning business theories into practical processes that drive transformation and sustained growth.Ral and her husband split their time between Alaska and Hawaii when not traveling the world on new adventures.Connect with Ral West:  Website: https://www.ralwest.com/LinkedIn: https://www.linkedin.com/in/ralwest/ & https://www.linkedin.com/company/98796211/Facebook: https://www.facebook.com/ralwest & https://www.facebook.com/RalWestLTDInstagram: https://www.instagram.com/rwestakmaui/ & https://www.instagram.com/ralwestltdConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Phyllis Sisenwine discuss:The importance of networking and relationship-building for professional growthEffective time management and productivity strategiesHow to leverage speaking engagements and visibility opportunitiesThe role of follow-up, asking for referrals, and accountability in business development Key Takeaways:Interruptions can cost lawyers over an hour of billable time each day, so using strategies like time blocking, decluttering workspaces, and tackling the hardest tasks first ensures greater focus and productivity.Networking becomes far more effective when approached strategically by going early to events, bringing a buddy for support, wearing a professional nametag, and consistently following up multiple times to turn introductions into trusted relationships.Speaking engagements generate real business opportunities only when lawyers prepare by connecting with attendees beforehand, personalizing their talks with stories, gathering contact details, and following up afterward to continue the relationship.Lawyers often miss out on referrals because clients assume they are too busy, so they must directly but naturally ask for introductions by framing it as a way to be helpful and showing they want more clients like the ones they already serve. "You really can't be afraid to swing that bat. You want to be a successful lawyer. You can't be afraid to network, to reach out to big referral partners and just take risks." —  Phyllis Sisenwine Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Eat That Frog by Brian Tracy: https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941XHow to Become a Rainmaker by Jeffrey J. Fox: https://www.amazon.com/How-Become-Rainmaker-Getting-CustAbout Phyllis Sisenwine: Phyllis Sisenwine is certified by the International Coaching Federation with the highest designation of Master Certified Coach. She is in the top 4% of the 50,000 credentialed coaches. She provides coaching services to lawyers who want to achieve greater professional and personal success. For over 25 years, Phyllis has worked with lawyers to focus on client development and creating strategies to increase performance and profitability. Connect with Phyllis Sisenwine:  Website: http://thelawyerscoach.com/Email: Phyllis@TheLawyersCoach.comLinkedIn: https://www.linkedin.com/in/phyllissisenwinehttps://www.facebook.com/people/Phyllis-Sisenwine-Powerful-Coaching/100066793183035/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jerold Rothkoff discuss:The importance of time management and daily structure for lawyersHow networking, marketing, and relationship-building drive law practice growthThe role of delegation, staff investment, and team-building in sustaining a firmLearning from mentors, conferences, and coaches to avoid reinventing the wheel Key Takeaways:Tackling the most difficult or uncomfortable task first thing in the morning, whether it's a dreaded client call or writing a newsletter, not only builds momentum but ensures the rest of the day feels easier and more productive.Sustainable law practice growth does not come from waiting for opportunities but from actively creating them by showing up, networking, volunteering, and consistently putting yourself in situations where “luck” can happen.The real challenge is not launching a law practice but learning to manage its growth, which requires letting go of perfectionism, embracing that “good enough” from staff is often sufficient, and shifting focus from doing everything yourself to leading others.Investing in yourself through coaches, conferences, and professional development creates a long-term competitive advantage because the ideas, systems, and connections gained can be implemented in ways that most other attorneys in your area will never pursue. "You create your own luck. Luck just doesn't happen. You will not get lucky no matter what type of business, including being an attorney sitting at your desk, 24/7, hoping the phone rings." —  Jerold Rothkoff Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Eat That Frog by Brian Tracy: https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941X About Jerold Rothkoff: Jerold E. Rothkoff is the founder and managing attorney of the Rothkoff Law Group, a Philadelphia-area elder care law firm, where he dedicates his practice to serving clients in the areas of elder law, life care planning, asset protection, veterans' benefits, estate planning, and long-term care advocacy.Jerry Rothkoff is an outspoken advocate for the rights of the elderly and disabled. He writes for and gives presentations regularly to attorneys and other professionals about elder law. Jerry has received numerous awards both locally and nationally for advocating for seniors, including the Alzheimer's Association Kaleidoscope Award for philanthropic excellence and community service, the Mae Krier Award from the Twilight Wish Foundation as Senior Advocate of the Year, and the Artz Philadelphia Community Catalyst Award. Connect with Jerold Rothkoff:  Website: https://rothkofflaw.com/Email: jrothkoff@rothkofflaw.comLinkedIn: https://www.linkedin.com/in/jerry-rothkoff-9a19b921/ & https://www.linkedin.com/company/rothkofflawgroup/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Five years ago, investor Katelin Holloway made what she calls a “literal moon shot” investment. A founding partner of the generalist venture firm Seven Seven Six admits she and her team had “no clue” what rocket company Stoke Space was talking about when they pitched the firm on its reusable launch technology. She says, ‘we knew full well we were not the specialist.” Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Steve Fretzin and Chris Ducker discuss:The role of coaching and masterminds in personal and professional growthThe importance of niching down in business and brandingBalancing lifestyle design with entrepreneurship and long-term successLearning from mistakes and validating ideas before scaling Key Takeaways:Niching down to serve a very specific audience allows you to attract ideal clients while repelling the wrong ones, making growth easier and more sustainable.Accountability in mastermind groups is critical because peers will hold you to your commitments and prevent you from operating in isolation.Building a life-first business means setting boundaries, like working only Monday to Thursday and pre-scheduling family time before business commitments.One of the biggest entrepreneurial mistakes is failing to validate an idea; rushing into a business without testing the model can waste significant money and months of effort. "Burnout isn't a badge of honor, it's a warning sign that you've been doing what you've been doing wrong, and maybe for too long as well." —  Chris Ducker Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Chris Ducker: Chris Ducker is a serial entrepreneur, keynote speaker, and bestselling author of Virtual Freedom and Rise of the Youpreneur. As the founder of three multi–seven–figure businesses over the course of his 20-year entrepreneurial career, he has helped thousands of entrepreneurs build personal brand businesses that stand the test of time. His work has been featured in major media outlets, including Forbes, Entrepreneur, and INC.Known for his straight-talking style and British humor, Chris is passionate about helping leaders avoid burnout while building careers they love. Connect with Chris Ducker:  Website: https://chrisducker.com/Book: The Long-Haul Leader: https://longhaulleader.com/LinkedIn: https://www.linkedin.com/in/chrisduckerInstagram: https://www.instagram.com/chrisducker/  Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Joanne Black discuss:The challenges and misconceptions around asking for referralsHow language and specificity shape successful client introductionsThe role of accountability, systems, and consistency in business developmentBuilding stronger client relationships through follow-up, gratitude, and personal touches Key Takeaways:Asking vague questions like “if you know anybody” rarely works, because clients don't know where to start, so the key is to guide them back to the original problem you solved for them, and then ask who else they know facing a similar situation.A referral isn't just a name tossed over email—it works best when the referrer is given the right language, context, and a short, business-focused reason for the introduction so that the new contact immediately understands the value of meeting with you.When a referred contact goes silent or “ghosts,” the most effective strategy is to circle back to the person who made the introduction, ask for clarity, and if necessary, use a polite but direct subject line like “referrals on hold?” to spark closure or next steps.Referrals are sustained not just by doing great work but also by building ongoing trust and goodwill through systems of accountability, consistent follow-up, and thoughtful personal touches like handwritten thank-you notes that make clients eager to refer again. "Asking for help is the strongest thing you can do." —  Joanne Black Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299About Joanne Black: Joanne Black is America's leading authority on referral selling. (She's not bragging—her publisher gave her that moniker, and she's taking it.) Some of Joanne's views are contrarian and, in the established school of traditional business, considered heretical thinking. But for Joanne Black and her clients, the only smart approach to client acquisition is referral selling.“Your clients can be your biggest competitive advantage,” she says. “They will be thrilled to refer you. Having your clients advocate for you is your strongest form of client acquisition and retention.”She works with sales leaders and their teams to drive revenue with referrals. In particular, she works with attorneys who want and need to grow their practice, but don't want to sell. Connect with Joanne Black:  Website: https://www.nomorecoldcalling.com/Email: joanne@nomorecoldcalling.comLinkedIn: https://www.linkedin.com/in/joanneblackreferralsales/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode Mike Tramp returns to the podcast. Mike talks about his upcoming album “Songs of White Lion 3”, dives into a few of the tracks on the album, looking back at Fight to Survive 40 years later, Vito Bratta, re-covering Golden Earring's ‘Radar Love', his lyrics holding weight 30+ years later, Marcus Nand, a possible hard rock White Lion-esque album as his 15th solo album, opening for Ozzy Osbourne on the No Rest For the Wicked tour, his experiences opening for ACDC, KISS, and Aerosmith, Steven Tyler, looking back at Rocklahoma 2007 before his return to the festival this week, Frontiers Records, and much more! The episode kicks off with a preview of the 18th edition of Rocklahoma (which includes 13 different bands with members who are previous guests of this podcast), with a look ahead at sets from Tramp, Bruce Dickinson, Orianthi, Dirty Honey, Lita Ford, Alice Cooper, Dime Store Riot, One Night Stand, Fist of Rage, Rocket Science and more - plus talk about campground, Surviving Rocklahoma, Camp Mardi Gras, Big Ol Bus, and the Rocklahoma Bitches! Thanks for listening, and please share! #podcast #whitelion #miketramp #allkillernofiller #rocklahoma This episode is brought to you by DEB Concerts. Follow DEB on Facebook and Twitter to get updates on upcoming shows including Rocklahoma performances from Sebastian Bach, Lita Ford, Orianthi, Mike Tramp and more! This episode is also brought to you by Sunset Tattoo Tulsa. Sunset Tattoo has over 25 years of experience, and is located at 3146 E. 15th St. in Tulsa, OK. Native owned, and a female tattoo artist in house. The tattoos are "Done Good and Proper" so be sure to like their facebook page for more details. This episode is also brought to you by Rocklahoma Bitches! Rocklahoma Bitches have been supporting Rocklahoma every year since 2011. Cristy and Kendra have become synonymous with the party both in the campgrounds and inside the venue at ROK. They give away (never charge) an abundant amount of their merch, they MC major campground events, bid on charity guitar auctions, and have become a yearly sponsor of the Cancer Sucks benefit concert in Tulsa. Join their FB group and follow the Rockbitch page now! Stream us anytime everywhere podcasts are heard.

What separates lawyers who struggle from those who thrive? In this special Part 2 of Be That Lawyer Live, you'll discover how our guests integrate authenticity, focus, and thought leadership into their daily practice to create long-term growth. You'll hear how staying true to yourself, choosing opportunities wisely, and turning passions into professional strengths can open unexpected doors. This is not about chasing quick wins—it's about building a practice that's sustainable, rewarding, and deeply connected. Lean in, because what you'll hear today will challenge how you see your career and your future. In this episode, Steve, Tina, John, and Leslee discuss:The importance of authenticity in building and sustaining client relationshipsBalancing personal life, career demands, and business development commitmentsCreative strategies for leveraging events, panels, and thought leadershipMaintaining consistency and momentum in rainmaking efforts over the long term Key Takeaways:Sharing authentic parts of who you are—whether it's your passions, personal stories, or even hobbies—creates deeper connections with clients and colleagues, making business development feel more natural and sustainable.Learning to say “no” to opportunities that don't align with your goals or values is just as critical as saying “yes,” because it protects your time, energy, and ability to excel in the areas that truly matter.Positioning yourself as a thought leader through speaking on panels, moderating events, and writing articles not only demonstrates expertise but also consistently attracts the right kind of clients and referrals.Long-term success in rainmaking comes from treating business development as an ongoing habit integrated into daily life, rather than a separate task, so it becomes part of who you are and how you work. "Bottom line, listen. You have to listen to what people are saying… because that is how you end up developing an authentic relationship." —  Tina Martini "You can't underestimate the trust factor here, the likability factor here, the authenticity factor here… when somebody trusts you and believes in you to such a degree that you can handle their legal matters all under one roof." —  John Sciaccotta "If someone invites you to an event, go… if someone wants you there, be there… and then for me, the biggest thing… is just constant giving. And I'm really, I'm not even like, this is authentically me… always thinking about how to help someone else. " —  Leslee Cohen Check out my new show, Be That Lawyer Coaches Corner, launching August 25, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About our Guests:Tina Martini is a partner at McDermott Will and Schulte, specializing in intellectual property. [LinkedIn | Website]John Sciaccotta is a partner/lawyer at Aronberg Goldgehn, a business litigator, and past president of the Chicago Bar Association [LinkedIn] | Website].Leslee Cohen is the managing partner at AllRise Legal, working with startups from seed to exit [LinkedIn | Website].Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

What if your legal career could shift from unpredictable to unstoppable simply by changing your approach to relationships and opportunity? In this special Part 1 of Be That Lawyer Live, you'll hear how our guests weave business development seamlessly into their daily lives, turning everyday interactions into potential gold mines. You'll discover how being intentional, showing up in the right rooms, and giving more than you take can open doors you never saw coming. This conversation isn't about quick hacks—it's about building a sustainable, thriving practice while staying authentic to who you are. Stay tuned, because what you'll hear today could completely transform the way you think about your career.In this episode, Steve, Tina, John, and Leslee discuss:The mindset required for consistent and effective business developmentTime management and prioritization strategies for building a book of businessNetworking and relationship-building approaches, both in-person and onlineLeveraging unique strategies, associations, and presentations to generate opportunities Key Takeaways:Integrating business development into daily routines—such as keeping a recurring BD calendar reminder—ensures consistent action and prevents missed opportunities.Targeting groups, associations, or events where competitors are absent can create unique opportunities for both direct work and valuable referrals.Building a referral-rich network through bar associations, community boards, and alumni groups can yield substantial long-term results.Creating and offering a targeted, educational presentation to relevant audiences can consistently produce new clients. "Seeing the opportunity even when it looks when it doesn't necessarily look like opportunity is what's so important here." —  Tina Martini"If you don't make the time to build your own book a business, you are always going to be beholden to someone else." —  John Sciaccotta"Anyone is a potential client, and that just has to always be in your mindset." —  Leslee Cohen Check out my new show, Be That Lawyer Coaches Corner, launching August 25, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About our Guests:Tina Martini is a partner at McDermott Will and Schulte, specializing in intellectual property. [LinkedIn | Website].John Sciaccotta is a partner/lawyer at Aronberg Goldgehn, a business litigator, and past president of the Chicago Bar Association [LinkedIn] | Website].Leslee Cohen is the managing partner at AllRise Legal, working with startups from seed to exit [LinkedIn | Website]. Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Jack Parsons, the inspiration for Iron Man and devotee of Aleister Crowley, was a brilliant loner genius who revolutionized Jet Propulsion and Rocket Science. Without him, NASA would have never gotten off the ground. But without Magick and Thelema, Jack Parsons would never have come up with groundbreaking discoveries. Join the boys this week as they go out to the American Southwest and learn a thing or two about Rockets, Magick, Scientology and espionage. 

In this episode, Steve Fretzin and Jordan Whelan discuss:The evolving landscape of legal marketing and SEO strategiesIdentifying and targeting the right audience through buyer personasLeveraging video, local SEO, and low-cost marketing tactics for visibilityThe role of mindset, metaphysics, and visualization in business growth Key Takeaways:A law firm's website must be technically optimized and emotionally resonant, clearly communicating its unique value proposition to convert visitors.Targeted marketing—such as divorce ads placed during peak conflict hours on female-dominated radio stations—can dramatically improve campaign effectiveness.Inexpensive tactics like geo-targeted short videos, active engagement on platforms like Quora and Reddit, and cross-platform posting tools can generate steady traffic.Building SEO authority, particularly in local search, creates long-term assets that not only drive business now but also increase the firm's valuation for future sale. "If you see yourself as someone who's struggling, you'll see that reflected to you in the outside world constantly." —  Jordan Whelan Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Jordan Whelan: Jordan Whelan is the founder of Grey Smoke Media. With a background as a TV and radio producer and a publicist, he has managed over $3 billion in class action claims communications. He spent a decade mastering media buying (managing over $50 million in spend) and digital marketing, achieving the proverbial 10,000 hours of practice.Under his leadership, Grey Smoke Media helped Diamond and Diamond Lawyers grow from a small practice to Canada's top injury and real estate law firm. Before rebranding Grey Smoke Media as a legal marketing agency, Whelan worked with publicly traded pharmaceutical companies, the Pan Am Games, Brookfield Asset Management, Intact Financial Corporation, and crypto powerhouses such as Coinsquare.Whelan's insights have appeared in over 100 international outlets, including The New York Post and Forbes. In his personal time, he is an accomplished singer-songwriter with over 3 million streams on Spotify.Uniquely, Whelan provides metaphysics-based business coaching that blends mindset mastery, wealth expansion, and energetic alignment to help his clients unlock their highest potential. Connect with Jordan Whelan:  Website: http://www.greysmokemedia.com/Instagram: https://www.instagram.com/jordanjpower/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Viktoria Altman discuss:Risk and mindset in legal marketingHow to evaluate and choose marketing vendorsNiche focus and ideal client definition as a growth strategyThe emerging impact of AI on search, ads, and brand identity Key Takeaways:Lawyers should stop chasing random acts of marketing and instead copy proven tactics used by competitors who serve the same client profile and budget. Vet agencies should ask to speak with their clients in the same practice area and budget bracket and avoid unrealistically low-priced proposals. Concentrate marketing spend on one prioritized niche or ideal client profile first, then expand once that channel is sustainably profitable. AI-driven search will increasingly assemble a practitioner's brand from published content and reviews, shifting the long game toward owned content (transcripts, guest posts, reviews) and away from manipulable paid placements. "If you are doing anything on social media, it has to come from your heart." —  Viktoria Altman Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Viktoria Altman: Viktoria Altman is the founder and CEO of BSPE Legal Marketing, a digital agency dedicated to helping attorneys boost visibility in both AI-driven and traditional search results. Beyond her role as a business leader, Viktoria is also the voice behind the Law Firm Accelerator Podcast and a sought-after keynote speaker, specializing in topics at the intersection of artificial intelligence and digital marketing.At BSPE Legal Marketing, the mission is clear: to generate qualified, conversion-ready leads that connect lawyers directly with their ideal clientele.As an experienced public speaker, Viktoria has presented at prestigious venues such as the New York City Bar Association, served as a guest lecturer at Arizona State University and National University's JFK School of Law, and shared her insights on search engine optimization at the SEO Mastery Summit in Saigon.Drawing from her practical experience as an entrepreneur, Viktoria has honed a proven system to enhance websites, fine-tune AI-based strategies, and support small law firms in staying competitive. Her overarching goal is to empower attorneys to grow thriving, future-ready practices while maintaining the personal well-being and balance they deserve. Connect with Viktoria Altman:  Website: https://bsplegalmarketing.comEmail: viktoria@bsplegalmarketing.comShow: Law Firm Accelerator: https://podcasts.apple.com/us/podcast/law-firm-accelerator/id1760159502LinkedIn: https://www.linkedin.com/in/viktoria-altman/Facebook: https://www.facebook.com/viktoria.tralalaInstagram: https://www.instagram.com/traveltipster/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Matt Dixon discuss:Client relationship dynamics in professional servicesShifts in legal business development and rainmaking strategiesThe role of value creation in winning and retaining clientsEvolving mindsets and habits of successful professionals Key Takeaways:Top rainmakers (“activators”) don't wait for paid work to provide value — they proactively deliver business, trust, and personal value before being hired.Client loyalty is rapidly eroding; only about 50% of clients today automatically return to incumbent providers, compared to over 75% five years ago.The most predictive variable of long-term client loyalty is whether clients think of you even when not actively engaged — a sign of strong personal value.Lawyers should send LinkedIn invites to all prospects and recent contacts to trigger platform algorithms that surface client activity for timely, value-added outreach. "The best partners lead to their capabilities, not with their capabilities." —  Matt Dixon Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299The Power of Habit by Charles Duhigg: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160XWhat Today's Rainmakers Do Differently (published in Harvard Business Review): https://hbr.org/2023/11/what-todays-rainmakers-do-differently About Matt Dixon: Matt Dixon is a Founding Partner of DCM Insights—a boutique consulting and training firm that uses research-backed methods to help organizations better attract, retain, and grow their client relationships. A noted business researcher and writer, Matt is a sought-after advisor to leadership teams around the world.He is best known as the co-author of several of the most important business books of the past twenty years, including The Challenger Sale, which has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller, and his other notable books include The JOLT Effect, The Challenger Customer and The Effortless Experience. His latest book, The Activator Advantage: What Today's Rainmakers Do Differently, was released by Harvard Business Review Press in May of this year.In addition to his books, Matt is a frequent contributor to Harvard Business Review on topics ranging from business development effectiveness to client experience. He holds a Ph.D. from the University of Pittsburgh and currently resides in the Washington, DC area with his family. Connect with Matt Dixon:  Website: https://www.dcminsights.com/Book: The Activator Advantage: https://www.amazon.com/Activator-Advantage-Todays-Rainmakers-Differently/dp/B0D8V4SFGPOther books: https://www.amazon.com/stores/author/B0058M2ORWLinkedIn: https://www.linkedin.com/in/matthewxdixon/ & https://www.linkedin.com/company/dcm-insights/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

EVEN MORE about this episode!Step into the cosmos with Shehnaz Soni, NASA aerospace engineer and author, as she fuses rocket science, quantum physics, and ancient wisdom into a mind-expanding journey. Discover how shifting your thoughts can unlock the power already within you—activating your “light body,” traversing timelines, and revealing your multidimensional nature. From emotional healing techniques that dissolve deep wounds to the wonders of Mars colonization, black holes, and wormholes, Shehnaz takes us on an adventure where science and spirituality converge. Hear her personal encounters with star beings, explore the mysteries of vortex mathematics, and learn how intention and focus can transform your reality. If you're ready to stretch your imagination, explore the edges of human potential, and connect more deeply to the universe, this episode is your launchpad.Guest Biography:Shehnaz Soni, born in Karachi, Pakistan, broke free from cultural constraints to follow her inner voice. At 21, she began a transformational journey to Los Angeles through an arranged marriage. Now an Aerospace Engineer at NASA, she merges cutting-edge science with ancient wisdom, honoring our multidimensional existence. Author of The Quantum Being: A Self-Sustaining and Magnificent Human Craft, Shehnaz inspires others by weaving science, spirituality, and timeless knowledge into a vision for humanity's future.Episode Chapters:(0:00:01) - Exploring Multidimensional Existence(0:10:12) - Exploring Inner Self and Rocket Science(0:19:01) - Channeling and Transitioning Through Dimensions(0:26:28) - Journey Through Black Holes and Dimensions(0:38:32) - Connecting With Star Beings for Guidance(0:42:55) - Unveiling Quantum Physics and Consciousness(0:51:52) - Unraveling Vortex Mathematics and Manifestation➡️Subscribe to Ask Julie Ryan YouTube➡️Subscribe to Ask Julie Ryan Español YouTube➡️Subscribe to Ask Julie Ryan Português YouTube➡️Subscribe to Ask Julie Ryan Deutsch YouTube➡️Subscribe to Ask Julie Ryan Français YouTube✏️Ask Julie a Question!

In this episode, Steve Fretzin and Stephen Seckler discuss:How lawyers can better align their personalities with business developmentNavigating career transitions within the legal professionHow meaningful networking creates long-term career momentumLeveraging authenticity and consistency to build a professional brand Key Takeaways:Lawyers who struggle with traditional selling can ease into business development by focusing on small, genuine actions like reconnecting with familiar contacts and writing about subjects they care about.Clarifying which types of clients, cases, and activities energize or drain you is an essential first step before deciding where and how to focus your marketing efforts.The most productive networking conversations happen when lawyers ask clear, focused questions, such as “What's a good introduction for you?”—and balance listening with intentional follow-up.Professionals can avoid wasting time in aimless meetings by preparing a loose agenda beforehand, staying focused on mutual goals, and knowing what specific outcome they want to achieve by the end of each interaction. "You don't have to have an entrepreneurial mindset to act with entrepreneurial intent." —  Stephen Seckler Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Stephen Seckler: Stephen E. Seckler, Esq., is the President of Seckler Attorney Coaching and an award-winning coach who has spent over 25 years helping lawyers nationwide achieve greater career satisfaction. He works with attorneys at all stages—from those pursuing partnership to others exploring career changes or leadership roles—through programs like The Next Stage. Steve brings deep experience in legal education and recruiting, and he collaborates with both individual lawyers and legal leaders. He hosts the Counsel to Counsel Podcast, contributes to multiple ABA publications, and regularly speaks at bar associations and on legal podcasts. His book Think Like a Lawyer, Act Like an Entrepreneur was published by the ABA in 2025. A member of the Mindfulness in Law Society and ProVisors, Steve has been recognized as a top coach by Massachusetts Lawyers Weekly and enjoys squash, parody, behavioral economics, and singing with a rock choir.Connect with Stephen Seckler:  Website: http://www.seckler.com/Book: Think Like a Lawyer, Act Like an Entrepreneur: https://www.amazon.com/Think-Like-Lawyer-Act-Entrepreneur/dp/1639056025Show: Counsel to Counsel Podcast: https://podcasts.apple.com/us/podcast/counsel-to-counsel-career-advice-for-lawyers/id1344814079LinkedIn: https://www.linkedin.com/in/stephenseckler/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

We're revisiting one of our favorite episodes this week. As the Senior Research & Education Manager at Paula's Choice, Desiree Stordahl believes that skincare is nothing without the ingredients that define it. After growing up with a harsh-is-better approach to acne, Storedahl decided to abandon the SeaBreeze pads and take on a more thoughtful approach to beauty. She picked up a copy of Paula Begoun's Beauty Bible, and the rest is history! Today, Storedahl not only understands her own skin, but is able to help so many others through her extensive dermatological research. Tune in for an extremely informative discussion on up-and-coming skincare ingredients, hormonal acne, and breaking into the beauty industry!Links to Products/Resources Mentioned:SKINCARE: 2% BHA Liquid Exfoliant, Paula's Choice Articles, Peptide Booster , Niacinamide 20%, Beautypedia.com, The Beauty Bible, BHA 9, Lip & Body Balm, COSRX Pimple Patches, Babe Lash Growth Serum,MAKEUP: M.A.C Studio Waterweight SPF 30 Foundation, Kosas Cream Blush Duo, Fenty Beauty Stunna Lip Paint, Thrive Cosmetics Liquid Lash ExtensionsJoin the Naked Beauty Community on IG: @nakedbeautyplanetRate, Subscribe & Review the Podcast on AppleTag me while you're listening @nakedbeautyplanet & as always love to hear your thoughts :)Follow Desiree: @desireestordahlStay in touch with me: @brookedevard Hosted on Acast. See acast.com/privacy for more information.

In this episode, Steve Fretzin and Chris Earley discuss:Shifting the lawyer's mindset from traditional practice to intentional business buildingUsing content and social media to establish visibility and credibilityLeveraging coaching, mentorship, and masterminds to level up professionallyBringing authenticity and consistency into legal marketing and personal growthKey Takeaways:Lawyers who develop consistent daily marketing habits—like posting on LinkedIn, asking for speaking gigs, or emailing newsletters—are far more likely to build lasting visibility and client pipelines.Podcasting serves as both a relationship engine and a powerful way to generate long-form, repurposable content that can drive compound exposure across multiple channels.Coaches, mentors, and mastermind groups accelerate growth by providing accountability, guidance, and fresh strategies that lawyers don't learn in school or from peers.Prioritize personal growth and emotional balance to avoid burnout and sustain momentum, creating space for better decisions, more effective client interactions, and stronger business leadership."The lawyer who creates the most content today is going to come out ahead in the future." —  Chris EarleyReady to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/About Chris Earley: Christopher Earley is the founder and CEO of Earley Law Group Injury Lawyers, a personal injury law firm located in downtown Boston. He is a thought leader in the legal field who writes monthly for the American Bar Association, and he is also a frequent speaker to audiences of attorneys throughout the country.He hosts The Earley Show Podcast, where he brings on some of the very best attorney-entrepreneurs in the legal industry.He recently released his memoir, Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fulfillment and Success.When not working on growing and scaling his firm, he enjoys spending time with his wife and two children.He is also a really bad drummer.He strongly encourages lawyers and law students to contact him because he loves teaching and mentoring.Connect with Chris Earley:  Website: https://www.chrisearley.com/Show: The Earley Show: https://podcasts.apple.com/us/podcast/the-earley-show/id1703274158Book: Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fulfillment and Success: https://www.amazon.com/Scaling-Wall-Journey-Childhood-Fullfillment/dp/B0DQWFM2DYLinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/ & https://www.linkedin.com/company/earley-law-group-injury-lawyers/Facebook: https://www.facebook.com/lawofficeofchristopherearley/Instagram: https://www.instagram.com/explore/locations/104980886333/earley-law-group-injury-lawyers/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Nick Werker discuss:The importance of proper phone handling in law firm intake processesHow customer experience begins with an intentional communication strategyShifting lawyer mindsets around sales and client engagementThe evolving standards of professionalism and wellness in legal practice Key Takeaways:Solo and small law firms often lose clients due to missed calls or lack of call-forwarding plans, which can be easily fixed with tools like rollover call forwarding.Answering services should align intake scripts with law firms' CRM systems and help pre-qualify callers without turning anyone away, allowing for both client conversion and effective referrals.Intake staff should prioritize empathy and rapport over data collection, allowing callers to fully explain their problem before asking for details.Lawyers frequently lose potential clients not due to pricing or competence, but due to a lack of communication and failure to follow up after the initial contact."Don't pressure people, but let them know that you have a solution to their problem and that and why you're the best solution to that problem." —  Nick Werker Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/About Nick Werker: Nick is the founding marketer and current marketing leader at Answering Legal. Since 2014, Nick has been working to help lawyers improve the way they communicate with their clients, strengthen legal intake, organize messages, create workflows for CRMs, and spread awareness on all things happening in the legal community.When he's not podcasting, building custom GPTs, or thinking about ways to spread the Answering Legal message, he is a strong proponent of self-improvement. He also loves helping friends and community members find business success using marketing strategies.Connect with Nick Werker:  Website: https://www.answeringlegal.com/Phone: (631) 686-9700Email: nick@answeringlegal.comLinkedIn: https://www.linkedin.com/in/nicholas-werker/ & https://www.linkedin.com/company/answering-legal-inc/Instagram: https://www.instagram.com/answeringlegal/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Rocket Science and Redemption: Dr. Joe MillerIn a quiet town just outside Dayton, Ohio — where the history of aviation runs deep — Dr. Joe Miller's journey took flight with a love for airplanes and a desire to serve God. As a high school student, deeply moved by the courage of missionary aviators and the powerful message of Elisabeth Elliot's Through Gates of Splendor, Joe began to ask a bold, life-shaping question: How can I use engineering to glorify Christ and serve the world?That question became his compass, and God used it to guide him to Cedarville University — first as a student, then, years later, as a professor.After nearly two decades in aerospace — collaborating with the U.S. Air Force on advanced innovations and leading elite engineering teams — Joe had no plans to leave the field he loved. But when Cedarville called and God stirred his heart, he recognized a higher calling.“I had no desire to leave,” he recalls. “But I was called to something bigger — training the next generation of Christ-centered engineers.”For Dr. Miller, teaching is more than a profession — it's a mission. He sees engineering not just as a discipline of problem-solving but as a calling to serve people, protect life, and steward creation. His classroom hums with purpose: a place where technical rigor meets Gospel clarity.His vision is clear: to mentor engineers who are technically excellent, spiritually grounded, and passionately committed to using their gifts for God's glory. Through collaborations with organizations like Wright-Patterson Air Force Base, Dr. Miller helps students connect classroom theory to real-world innovation — always with Christ at the center.“The Gospel,” Joe tells his students, “isn't something we tack onto our careers — it's the foundation. Everything flows from that.”Dr. Miller isn't just instructing engineers. On this week's episode of the Cedarville Stories podcast, hear how he's shaping disciples — leaders who will carry light into launchpads, boardrooms, and beyond.https://share.transistor.fm/s/1a0ce2a2https://youtu.be/KwporBWAamQ

Looking for daily inspiration?  Get a quote from the top leaders in the industry in your inbox every morning.   Tired of outdated systems holding your attraction back? Gatemaster believes technology is part of the experience, transforming every touchpoint into an opportunity. Imagine seamless online booking, effortless mobile ordering, and data-driven insights at your fingertips. Ready to revolutionize your guest journey and maximize revenue? Power your attraction with Gatemaster. Discover the future at Gatemaster.com.   Mark Shaw is the Founder of SHAW THING CX. With a career that began in hospitality and transitioned into leadership roles at theme parks across the UK and Australia, Mark brings a uniquely people-focused approach to business transformation. He served as CEO of Adventure World in Perth, where he led a dramatic turnaround in guest satisfaction and profitability. SHAW THING CX helps organizations improve guest experiences through a people-first framework that's grounded in operational excellence. In this interview, Mark talks about CX vs. customer service, the ACE framework, and how recognition isn't rocket science. CX vs. Customer Service “Customer service is a subset of customer experience. But customer experience is everything from landscaping to signage to lighting to air conditioning, air quality—even marketing efforts.” Mark explains that many organizations mistakenly treat customer service and customer experience as interchangeable terms. While customer service involves direct interactions between staff and guests, CX encompasses every element of the brand—from the first marketing impression to the cleanliness of the restrooms. He emphasizes that customer experience is about the emotional outcome: how a guest feels throughout their entire journey. Mark also cites data showing that guests value their interactions with staff as much as—if not more than—the physical product itself. This reinforces the importance of prioritizing operational consistency and human connection over just flashy attractions or expensive infrastructure. The ACE Framework “ACE is Amplified Customer Experiences. It's a seven-pillar model built on the service-profit chain, and it starts with leadership.” After leading a remarkable transformation at Adventure World, Mark created the ACE framework to codify what worked. The framework includes seven pillars: leadership, recruitment, onboarding, training, recognition, guest-centricity, and tools. He emphasizes that the first five pillars are entirely about the employee experience, reinforcing the idea that great guest experiences come from engaged, well-prepared teams. ACE also includes 60 building blocks that organizations can assess to identify gaps and areas for improvement. Mark shares that the framework has helped not only theme parks but also organizations across industries, from hospitality to IT. The universal thread? Businesses that rely on human interaction must focus on team empowerment to succeed. Recognition Isn't Rocket Science “Recognition makes you feel great, and it reinforces the behavior. It's not rocket science.” Mark makes a clear distinction between reward and recognition. He explains that while bonuses and monetary rewards have a short-lived impact, genuine recognition creates a lasting emotional response and reinforces desired behaviors. At Adventure World, he implemented a high-frequency recognition program—including employee and department of the week/month awards, a public “wall of fame,” and spontaneous “busted” cards for team members who went above and beyond. Recognition was frequent, specific, and public. Mark also encouraged leaders to plan for recognition, suggesting something as simple as a weekly calendar reminder. His message is clear: consistent and meaningful recognition fuels employee morale, team culture, and ultimately, the guest experience. To connect with Mark, you can find him on LinkedIn or email him at shawthingcx@outlook.com. For more information, visit www.shawthingcx.com.au.   This podcast wouldn't be possible without the incredible work of our faaaaaantastic team:   Scheduling and correspondence by Kristen Karaliunas Audio and Video editing by Abby Giganan   To connect with AttractionPros: AttractionPros.com AttractionPros@gmail.com AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)

In this episode, Steve Fretzin and Ruby Powers discuss:The role of content creation in modern legal practiceBuilding a personal brand as a legal professionalLeveraging technology and AI in law firm marketingThe intersection of entrepreneurship and legal career growth Key Takeaways:A thoughtfully created core asset—such as a podcast episode, webinar, or article—can be broken down and reimagined into a wide range of content like blog posts, LinkedIn updates, short videos, newsletters, and downloadable resources, maximizing effort while expanding reach across platforms.Having digital workflows, remote communication systems, and flexible client service models in place early on allows a practice to stay fully functional and even thrive during major disruptions like relocations, global crises, or shifting life circumstances.Maintaining a well-organized archive of previously created materials—ranging from PowerPoints to articles and recorded webinars—makes it easier to consistently publish client-facing or educational content without always starting from a blank slate.Enhancing video content with subtitles, multilingual accessibility, and platform-specific formatting dramatically increases engagement, reach, and brand recall, especially in a mobile-first world where most viewers scroll with sound off and attention spans are short."If we're not repurposing, if we're not maximizing all of this content, then I'm upset." —  Ruby PowersUnlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHTThank you to our Sponsors!Rankings.io: https://rankings.io/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ruby Powers: Ruby L. Powers, a Board-Certified Immigration Attorney and founder of Powers Law Group, P.C., brings over 16 years of expertise in law practice management. She is the author of AILA's Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind) and Power Up Your Practice, available on Amazon. Ruby shares invaluable knowledge on law practice management and small business consulting. Through Powers Strategy Group, LLC, she offers strategic consulting services and hosts the informative podcast Power Up Your Practice, launched in 2024. With a commitment to excellence and empowerment, Ruby inspires legal professionals to thrive in their practices and grow their businesses. Connect with Ruby Powers:  Website: https://powersstrategygroup.com/ & https://rubypowerslaw.com/Book: Power Up Your Practice: https://www.amazon.com/Power-Up-Your-Practice-Deserve/dp/B0DJB1FL5RShow: Power Up Your Practice: https://podcasts.apple.com/us/podcast/power-up-your-practice/id1727939889LinkedIn: https://www.linkedin.com/in/rubypowers/ & https://www.linkedin.com/company/powersstrategygroup/Facebook: https://www.facebook.com/rubyfortexas/ & https://www.facebook.com/PowersStrategyGroupInstagram: https://www.instagram.com/rubylpowers/ & https://www.instagram.com/powersstrategygroup/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Summary: On their way to what they hope will be a full reunion, problems are stacking for the crew—especially Krejjh. Episode transcript available at https://www.procyonpodcastnetwork.com/post/starship-iris-3-04-relapse Content warnings: character death This episode features— Ishani Kanetkar as Arkady Patel Cindy Chu as Violet Liu Jamie Price as Brian Jeeter Bri LeFever as Krejjh Jackie Andrews as RJ McCabe Chris Choi as Jin Seon Park Rain Corbyn as Swarnsh Ella Whomersley as ELLA Jo Chiang as Other Violet Ess Jay as Non-ELLA Pleasant Voice Written by Jessica Best Directed by Lauren Grace Thompson Production coordination by Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Barbara Kaplan discuss:The importance of storytelling in building a compelling professional brandHow lawyers can identify and attract their ideal clientsStrategies to overcome self-doubt and inner critics in professional developmentThe role of niching and differentiation in legal marketing and client acquisition Key Takeaways:Lawyers can strengthen their marketing by identifying a compelling client success story, positioning the client as the main character who overcame a challenge, and sharing that story across platforms like LinkedIn and websites to attract similar clients and build trust without feeling like they're selling.Defining an ideal client involves a clear understanding of that client's pain points, values, lifestyle, and behavior patterns—often revealing shared traits with the lawyer themselves—so they can intentionally market to and attract more of the right fit.The Red Velvet Rope theory empowers lawyers to direct their time, money, and energy only toward clients who align with their values and expertise, allowing them to build a more satisfying and profitable practice while filtering out those who dilute their brand.Overcoming inner critics and self-doubt requires recognizing limiting beliefs like “I'm not good enough” or “no one will call,” and deliberately reframing them with empowering self-talk and bold action steps, such as finally launching a business or asking for high-value referrals. "Facts tell, stories sell because of the human connection… You want the client to see themselves in the story you tell." —  Barbara KaplanUnlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHTThank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Barbara Kaplan: Barbara is Founder & CEO of BSK Strategies, a business development consulting practice. Lawyers and law firms hire Barbara to guide them in building their brands, winning new and higher-value work, establishing thought leadership, and developing innovative strategies and approaches to distinguish themselves in a competitive and uncertain marketplace.She has over 20 years of experience helping clients define, pursue, and win the business they want. Barbara has worked with firms of every type and style, each with a unique culture and set of challenges. She is devoted to helping them make that skill second nature.Prior to founding BSK Strategies, Barbara held senior-level marketing and business development roles at a global AmLaw 50 firm, as well as small and mid-sized firms, making her uniquely skilled at walking in the shoes of her clients.Connect with Barbara Kaplan:  Website: https://www.bskstrategies.comEmail: barbara@bskstrategies.comLinkedIn: https://www.linkedin.com/in/barbarakaplanprofile & https://www.linkedin.com/company/bsk-strategiesConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and David Schnurman discuss:Building a resilient mindset through optimism, reflection, and habit formationLessons from career pivots and entrepreneurial problem-solving in the legal spaceCultivating emotional regulation through gratitude, compassion, and non-judgmentEmbracing technology and AI to repurpose content and increase professional impact Key Takeaways:Journaling and identifying recurring mindset blocks can help lawyers recognize patterns of imposter syndrome and emotional burnout, giving them the self-awareness and clarity needed to shift their thinking and take purposeful steps toward resilience.When faced with the sudden loss or burnout of a critical team member, initiating an honest, values-based conversation centered on purpose, mutual respect, and long-term impact can be the difference between salvaging a project or watching it collapse.Implementing a simple but consistent daily practice of writing down three gratitudes, avoiding all outward complaints for 21 days, and giving five genuine compliments can rewire your stress response and gradually create a more positive, grounded internal state.Delaying your instinct to judge setbacks as inherently negative by using the mantra “good thing, bad thing, who knows” allows you to stay emotionally balanced, maintain perspective, and remain open to positive outcomes that may not be immediately visible. "If you compliment somebody else, and it's authentic, it helps you get through the stress of the wave." —  David SchnurmanUnlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHTThank you to our Sponsors!Rankings.io: https://rankings.io/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/Episode References: How Full Is Your Bucket? by Tom Rath & Don Clifton: https://www.amazon.com/How-Full-Your-Bucket-Rath/dp/1595620036A Complaint Free World by Will Bowen: https://www.amazon.com/Complaint-Free-World-Complaining-Enjoying/dp/0770436390About David Schnurman: David Schnurman is a seasoned entrepreneur, TEDx speaker, and author of The Fast Forward Mindset: How to Be Fearless & Focused to Accelerate Your Success. As the CEO of Lawline, a leading online education platform for attorneys, David scaled the company from startup to industry leader while developing a powerful framework for personal and professional growth. Through his work and writing, David empowers others to break out of their comfort zones, manage fear, and focus their energy on making a meaningful impact. He's also a past president of the Entrepreneurs' Organization (EO) New York Chapter and a passionate advocate for fearless leadership.Connect with David Schnurman:  Website: https://www.lawline.com/Book: The Fast Forward Mindset: https://www.ffwdmindset.com/LinkedIn: https://www.linkedin.com/in/davidschnurman/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Joe Jones discuss:The transition from traditional legal practice to entrepreneurshipStrategies for evaluating and managing professional riskTools and systems that support solo and startup legal venturesThe mindset and preparation needed to pursue legal tech innovation Key Takeaways:Successfully transitioning from law firm practice to a tech-driven startup can be less daunting when done gradually, by maintaining income and slowly validating the new concept before fully stepping away.Fear of entrepreneurial failure can be reduced by building out clear backup plans—even unconventional ones—to provide psychological safety and optionality during uncertain times.Implementing automated scheduling systems and encouraging clients to use them can significantly reduce administrative burden, lower phone interruptions, and create a more organized and prepared client experience.New product ideas should be tested not by pitching, but by asking target users how they currently solve the problem, which leads to more honest feedback and uncovers existing competitors or gaps in the market. "There's just so many tools out there that you can get that aren't very expensive, that take a huge headache away from you." —  Joe Jones Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: The Mom Test by Rob Fitzpatrick: https://www.amazon.com/Mom-Test-customers-business-everyone/dp/1492180742About Joe Jones: Joe Jones is a board-certified personal injury trial lawyer, the Co-Founder and CEO of StreamSettle, and a U.S. Marine Corps veteran with a driving passion for resolving conflict. From his early days in his law school's Mediation Clinic to serving as a Judge Advocate in the Marines, Joe has been helping people find solutions to their legal disputes.After a successful run managing a Houston office for a top Texas personal injury firm and making partner, Joe's entrepreneurial spirit led him to launch Joe Jones Law Firm. But he didn't stop there. Seeing a need for innovation, he co-founded StreamSettle with his wife Chrysa—a software solution shaking up the dispute resolution world.When he's not working, Joe is all about family, cheering on Texas A&M and Houston sports teams, playing music, and hitting the slopes.Connect with Joe Jones:  Website: https://streamsettle.com/Email: jjones@streamsettle.comLinkedIn: https://www.linkedin.com/in/joe-jones-9802a3a/ & https://www.linkedin.com/company/streamsettleConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Dan Lear discuss:The evolution of modern sales philosophy and methodologyRelationship-building and persistence in business developmentThe impact of information access on buyer behavior and expectationsQualifying clients and aligning offerings with real needs Key Takeaways:Hard-selling and product-pushing tactics no longer resonate in today's market, where the more effective approach is to guide prospects through a personalized, trust-based buying process that prioritizes their needs and decision-making journey.To avoid wasting time and energy, sales professionals must rigorously qualify prospects early on by confirming they have a compelling reason to change, a genuine commitment to act, decision-making authority, and the financial means to proceed.In a world where buyers have access to the same data and pricing transparency as sellers, attempts to manipulate or pressure them are counterproductive and often backfire, as credibility and authenticity now matter more than persuasion.Sustainable business development stems not from being aggressively persistent but from cultivating genuine relationships, staying consistently engaged without being overbearing, and building trust through listening, relevance, and patience."If you don't know what you want, be clear about that. And second, even if it's in the short term, put together a plan to help you... move in that direction." —  Dan Lear Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: To Sell Is Human by Daniel H. Pink: https://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp/1594631905The Win Without Pitching Manifesto by Blair Enns: https://www.amazon.com/Win-Without-Pitching-Manifesto/dp/1605440043About Dan Lear: Dan Lear heads up partnerships at InfoTrack. InfoTrack is a tech-enabled litigation services provider focused on court filing and service of process. Dan has started and run many legal technology ventures and has a passion for marketing, branding, business development, sales, and growth.Connect with Dan Lear:  Website: https://www.infotrack.com/LinkedIn: https://www.linkedin.com/in/danlear/ & https://www.linkedin.com/company/infotrack-us/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Summary: What's unlikely, really? Content warnings: Discussion of death, discussion of animal death, the sound of blood Transcript available here: https://www.procyonpodcastnetwork.com/post/starship-iris-3-03-review This episode features— Rae Tay as Juniper Liu Rukhmani K Desai as Sana Tripathi Philip C as Pleasant Voice Brandon P Jenkins as Avery Written by Jessica Best Directed by Ella Watts Dialogue cut by Amber Devereux Production Coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price. “Going to Fall” is written and performed by Tail Light Rebellion. It was exclusively created for The Strange Case of Starship Iris, and will be the lead single off their upcoming album. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Gavin Sharpe discuss:The role of emotional intelligence and mindset in personal and professional growthChallenges and misconceptions around business development for lawyersThe importance of authenticity and strategic networking in rainmakingPersonal evolution through coaching, self-awareness, and internal firm collaboration Key Takeaways:Many lawyers struggle to grow their book of business, not due to a lack of talent but because of internalized fears, self-imposed pressure to conform to extroverted norms, and a misunderstanding of what rainmaking truly requires.Introverted lawyers can excel at business development when they lean into structured systems, authentic communication, and consistent habits that align with their personality rather than trying to emulate traditional sales-driven approaches.By breaking down ambitious goals into small, specific, and manageable actions—such as reaching out to just five contacts instead of a daunting hundred—lawyers are far more likely to follow through and build lasting momentum.Significant untapped business opportunities often exist within a lawyer's firm, where cross-disciplinary collaboration and internal networking are overlooked despite their potential to unlock valuable client relationships and referrals. "The traits that most lawyers share is that instinctively... we're low in empathy... we're thin-skinned... we're not that resilient." —  Gavin Sharpe Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Gavin Sharpe: Gavin Sharpe is a seasoned advisor with nearly 30 years of experience working with global law firms, corporations, and senior leaders. He began his career as a lawyer with Allen & Overy before founding SSQ, a leading international legal search firm. He played a pivotal role in launching the London offices of several U.S. law firms and led some of the most prominent partner and team moves of the decade. After selling his shares in 2010, Gavin retrained as an executive, team, and group coach, as well as a psychotherapist. He specializes in collaborating with international law firms looking to maximize their talent potential. He resides in the French Riviera, in Monaco. Connect with Gavin Sharpe:  Website: https://www.rivierawellbeing.com/Email: gavin@rivierawellbeing.comLinkedIn: https://www.linkedin.com/in/gavinsharpe/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Janet Falk discuss:The evolving role of public relations and marketing strategies for legal professionalsMaximizing visibility and credibility through content and media engagementLeveraging platforms like LinkedIn and newsletters to strengthen personal brandingUnderstanding AI's impact on online search and credibility in the legal services marketplace Key Takeaways:Lawyers should use the "Marketing RBI" approach—Networking, Speaking, Writing, Trade Associations, and Online Promotion—to test what resonates and build visibility."Content multiplication" means repurposing one piece of content across different channels (e.g., newsletters, podcasts, articles) to expand reach and influence.The “confirmation process” is a three-step framework that helps online visitors verify if a professional is the right fit, based on identity, qualifications, and peer/client trust.AI search tools now evaluate online credibility using writing style, emotional tone, authorship, and references, making it essential to produce consistent, high-quality content. "If you're not going to [put yourself out there], then someone else is going to take the bat out of your hands and they're going to be the one stepping up to the plate." —  Janet Falk Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Janet Falk: Janet Falk is a strategic communications professional with over 30 years of experience in public relations and marketing communications across law firms, financial services, businesses, and nonprofits. She helps attorneys, executives, and consultants gain media coverage, attract clients, and strengthen their professional visibility through targeted PR strategies. Known for her expertise in media relations, networking, and content marketing, Falk offers tailored guidance to position her clients as go-to industry sources for reporters and prospective clients alike. Based in New York City, she works with clients locally and globally, providing strategic consultations that guarantee actionable ideas for business growth. Connect with Janet Falk:  Website: https://janetlfalk.com/Email: Janet@JanetLFalk.comLinkedIn: https://www.linkedin.com/in/janetlfalk/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ben Walker discuss:Navigating the complexities of government contracting and responding to requests for proposals (RFPs)Strategies for effective employee retention and building long-term professional relationshipsLessons learned through costly mistakes in vendor selection and employee hiringMarketing and sales tactics for growing service-based businesses in highly regulated industries Key Takeaways:A structured “go or no-go” system helps companies quickly evaluate whether to respond to a request for proposal by screening for essential fit criteria such as pricing compatibility, service capabilities, and competition scope.Government contracting success often comes from proactive outreach, including attending local procurement events and targeting check-writing buyers to build relationships long before proposals are even announced.Past mistakes in hiring and vendor engagement revealed the critical importance of conducting thorough reference checks and background investigations to avoid long-term financial and operational damage.Customizing every proposal by adopting the agency's language, tone, and acronyms dramatically increases the likelihood of success by signaling subject matter expertise and genuine alignment with their needs. "If you're not hiring people that are getting other offers, then I think you might be hiring the wrong people." —  Ben Walker Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ben Walker: Ben Walker is the founder and CEO of Ditto Transcripts, the leading global provider of transcription services to the legal, law enforcement, medical, academic, financial, and general business industries. Born and raised in Omaha, Nebraska, Ben attended Creighton Prep High School in Omaha and Colorado State University in Fort Collins, Colorado, where he earned his degree in Economics. Connect with Ben Walker:  Website: https://www.dittotranscripts.com/Phone: (720) 287-3710LinkedIn: https://www.linkedin.com/in/benkwalker/ & https://www.linkedin.com/company/ditto-transcripts/Twitter: https://x.com/benjaminkwalkerFacebook: https://www.facebook.com/profile.php?id=100000712517059 & https://www.facebook.com/Transcription.Services.Company/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

There are good shows, then there are GREAT ones. The guys start off on the hardwood and celebrate SGA and the Thunder's title. They then tackle the NBA free agency and the WNBA. How legit are the Rockets? What about the East? The show ends with auction fantasy, dynasty trades, WWE, F1, Brad Pitt vs. Tom Cruise versus, and more!  00:00 - IntroRick Ross 15:03: Hoops 1:06:34: Fantasy 1:47:39 - NFL 1:50:18 - WWE & Quick Hitters 1:59:22 - Sign-off   Don't forget to submit your questions to the guys at speakonitpod14@gmail.com so they can answer them during the next show!  Follow the squad!! @losdeemix @dannyocean41 @goingfor2live  @speakonit_pod (Twitter, Tik Tok, and Instagram)

Part 2: The Data Dr. Jenessa Seymour continues her breakdown of the supposed voting discrepancies that a New York organization has "discovered". Her expertise in statistics gets the spotlight in this episode! Be sure to check out the graphs! Are you an expert in something and want to be on the show? Apply here! This content is CAN credentialed, which means you can report instances of harassment, abuse, or other harm on their hotline at (617) 249-4255, or on their website at creatoraccountabilitynetwork.org.

Summary: Brian reminisces, McCabe looks within, and some uninvited guests make a scene. Transcript: https://www.procyonpodcastnetwork.com/post/starship-iris-3-02-resupply Be advised this episode contains discussion of violence, discussion of poisoning, violence, and gunshots. This episode features— William Mericle as Chuck Weathers Jackie Andrews as RJ McCabe Ishani Kanetkar as Arkady Cindy Chu as Violet Liu Chris Choi as Jin Seon Park Jamie Price as Brian Jeeter Bri LeFever as Krejjh Armand Cabral as Yancey Pat King as Dekker AJ Halma as the Translation App Written by Jessica Best Directed by Lauren Grace Thompson Production coordination by Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary: Getting (some of) the band back together. Note: If you haven't yet listened to Episode 3.00.5, Juniper Liu's Reporter Notebook, please do that first. Be advised this episode contains discussion of war, discussion of death, and portrayal of a residential area being bombed by a government. Transcripts available at https://www.procyonpodcastnetwork.com/post/starship-iris-3-01-reunion If you wish to help make this show possible (and get cool perks in the process), you can back us at https://www.patreon.com/starshipiris This episode features: Rae Tay as Juniper Liu Sharafina Teh as Voice William Mericle as Chuck Weathers Julia Morizawa as Piper Tanaka Lucille Valentine as Kestrel Colvin Rukhmani K. Desai as Sana Tripathi Ishani Kanetkar as Arkady Patel Ella Whomersley as ELLA Vrai Kaiser as Thasia Cindy Chu as Violet Liu Jackie Andrews as RJ McCabe Jamie Price as Brian Jeeter Bri LeFever as Krejjh Nate Dufort as Max Gavins Rain Corbyn as Swarnsh Chris Choi as Jin Seon Park Aaron Catano-Saez as Julio Written by Jessica Best Directed by Lauren Grace Thompson Production Coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm,” written by Jessica Best and S.E. Winters and performed by Chiron Star, with Erin Bauman on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio. Learn more about your ad choices. Visit megaphone.fm/adchoices

A sketch of life in San Ramos, a surprising development, and the prologue to the third and final season of Starship Iris. This episode was made possible by our generous patrons. To support the show, visit www.patreon.com/starshipiris Please be advised this episode contains discussion of war and discussion of living in a place being bombed by a government. This episode features— Rae Tay as Juniper Liu LW Salinas as Madge Angelique Lazarus as Dr. Robinson Maia Harlap as Glim Cindy Chu as Violet Liu Bri LeFever as Krejjh Lauren Kong as Myrna Liu Ella Whomersley as ELLA Written by Jessica Best Isidro Carvalho was the wheelchair sensitivity reader for this episode Production coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Directed by Newton Schottelkotte The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

The first episode of the third and final season of Starship Iris drops on June 12th. In the meantime, let Arkady take you through what happened in the first two seasons. This mini episode was made possible by our wonderful Patreon backers. If you'd like to throw a few bucks our way and get cool perks in return, visit https://www.patreon.com/starshipiris. If you'd like to read the transcript, it's available at https://www.procyonpodcastnetwork.com/post/3-00-25-getting-caught-up Be advised this episode contains discussion of mental health, war, and violence. Ishani Kanetkar as Arkady Written by Jessica Best Directed by Newton Schottelkotte Sound design by Jeffrey Nils Gardner Production coordination by Eleanor Hyde The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices