Podcasts about Rocket science

In this episode, Steve Fretzin and Joe Jones discuss:The transition from traditional legal practice to entrepreneurshipStrategies for evaluating and managing professional riskTools and systems that support solo and startup legal venturesThe mindset and preparation needed to pursue legal tech innovation Key Takeaways:Successfully transitioning from law firm practice to a tech-driven startup can be less daunting when done gradually, by maintaining income and slowly validating the new concept before fully stepping away.Fear of entrepreneurial failure can be reduced by building out clear backup plans—even unconventional ones—to provide psychological safety and optionality during uncertain times.Implementing automated scheduling systems and encouraging clients to use them can significantly reduce administrative burden, lower phone interruptions, and create a more organized and prepared client experience.New product ideas should be tested not by pitching, but by asking target users how they currently solve the problem, which leads to more honest feedback and uncovers existing competitors or gaps in the market. "There's just so many tools out there that you can get that aren't very expensive, that take a huge headache away from you." —  Joe Jones Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: The Mom Test by Rob Fitzpatrick: https://www.amazon.com/Mom-Test-customers-business-everyone/dp/1492180742About Joe Jones: Joe Jones is a board-certified personal injury trial lawyer, the Co-Founder and CEO of StreamSettle, and a U.S. Marine Corps veteran with a driving passion for resolving conflict. From his early days in his law school's Mediation Clinic to serving as a Judge Advocate in the Marines, Joe has been helping people find solutions to their legal disputes.After a successful run managing a Houston office for a top Texas personal injury firm and making partner, Joe's entrepreneurial spirit led him to launch Joe Jones Law Firm. But he didn't stop there. Seeing a need for innovation, he co-founded StreamSettle with his wife Chrysa—a software solution shaking up the dispute resolution world.When he's not working, Joe is all about family, cheering on Texas A&M and Houston sports teams, playing music, and hitting the slopes.Connect with Joe Jones:  Website: https://streamsettle.com/Email: jjones@streamsettle.comLinkedIn: https://www.linkedin.com/in/joe-jones-9802a3a/ & https://www.linkedin.com/company/streamsettleConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Dan Lear discuss:The evolution of modern sales philosophy and methodologyRelationship-building and persistence in business developmentThe impact of information access on buyer behavior and expectationsQualifying clients and aligning offerings with real needs Key Takeaways:Hard-selling and product-pushing tactics no longer resonate in today's market, where the more effective approach is to guide prospects through a personalized, trust-based buying process that prioritizes their needs and decision-making journey.To avoid wasting time and energy, sales professionals must rigorously qualify prospects early on by confirming they have a compelling reason to change, a genuine commitment to act, decision-making authority, and the financial means to proceed.In a world where buyers have access to the same data and pricing transparency as sellers, attempts to manipulate or pressure them are counterproductive and often backfire, as credibility and authenticity now matter more than persuasion.Sustainable business development stems not from being aggressively persistent but from cultivating genuine relationships, staying consistently engaged without being overbearing, and building trust through listening, relevance, and patience."If you don't know what you want, be clear about that. And second, even if it's in the short term, put together a plan to help you... move in that direction." —  Dan Lear Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: To Sell Is Human by Daniel H. Pink: https://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp/1594631905The Win Without Pitching Manifesto by Blair Enns: https://www.amazon.com/Win-Without-Pitching-Manifesto/dp/1605440043About Dan Lear: Dan Lear heads up partnerships at InfoTrack. InfoTrack is a tech-enabled litigation services provider focused on court filing and service of process. Dan has started and run many legal technology ventures and has a passion for marketing, branding, business development, sales, and growth.Connect with Dan Lear:  Website: https://www.infotrack.com/LinkedIn: https://www.linkedin.com/in/danlear/ & https://www.linkedin.com/company/infotrack-us/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Summary: What's unlikely, really? Content warnings: Discussion of death, discussion of animal death, the sound of blood Transcript available here: https://www.procyonpodcastnetwork.com/post/starship-iris-3-03-review This episode features— Rae Tay as Juniper Liu Rukhmani K Desai as Sana Tripathi Philip C as Pleasant Voice Brandon P Jenkins as Avery Written by Jessica Best Directed by Ella Watts Dialogue cut by Amber Devereux Production Coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price. “Going to Fall” is written and performed by Tail Light Rebellion. It was exclusively created for The Strange Case of Starship Iris, and will be the lead single off their upcoming album. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Gavin Sharpe discuss:The role of emotional intelligence and mindset in personal and professional growthChallenges and misconceptions around business development for lawyersThe importance of authenticity and strategic networking in rainmakingPersonal evolution through coaching, self-awareness, and internal firm collaboration Key Takeaways:Many lawyers struggle to grow their book of business, not due to a lack of talent but because of internalized fears, self-imposed pressure to conform to extroverted norms, and a misunderstanding of what rainmaking truly requires.Introverted lawyers can excel at business development when they lean into structured systems, authentic communication, and consistent habits that align with their personality rather than trying to emulate traditional sales-driven approaches.By breaking down ambitious goals into small, specific, and manageable actions—such as reaching out to just five contacts instead of a daunting hundred—lawyers are far more likely to follow through and build lasting momentum.Significant untapped business opportunities often exist within a lawyer's firm, where cross-disciplinary collaboration and internal networking are overlooked despite their potential to unlock valuable client relationships and referrals. "The traits that most lawyers share is that instinctively... we're low in empathy... we're thin-skinned... we're not that resilient." —  Gavin Sharpe Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Gavin Sharpe: Gavin Sharpe is a seasoned advisor with nearly 30 years of experience working with global law firms, corporations, and senior leaders. He began his career as a lawyer with Allen & Overy before founding SSQ, a leading international legal search firm. He played a pivotal role in launching the London offices of several U.S. law firms and led some of the most prominent partner and team moves of the decade. After selling his shares in 2010, Gavin retrained as an executive, team, and group coach, as well as a psychotherapist. He specializes in collaborating with international law firms looking to maximize their talent potential. He resides in the French Riviera, in Monaco. Connect with Gavin Sharpe:  Website: https://www.rivierawellbeing.com/Email: gavin@rivierawellbeing.comLinkedIn: https://www.linkedin.com/in/gavinsharpe/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Janet Falk discuss:The evolving role of public relations and marketing strategies for legal professionalsMaximizing visibility and credibility through content and media engagementLeveraging platforms like LinkedIn and newsletters to strengthen personal brandingUnderstanding AI's impact on online search and credibility in the legal services marketplace Key Takeaways:Lawyers should use the "Marketing RBI" approach—Networking, Speaking, Writing, Trade Associations, and Online Promotion—to test what resonates and build visibility."Content multiplication" means repurposing one piece of content across different channels (e.g., newsletters, podcasts, articles) to expand reach and influence.The “confirmation process” is a three-step framework that helps online visitors verify if a professional is the right fit, based on identity, qualifications, and peer/client trust.AI search tools now evaluate online credibility using writing style, emotional tone, authorship, and references, making it essential to produce consistent, high-quality content. "If you're not going to [put yourself out there], then someone else is going to take the bat out of your hands and they're going to be the one stepping up to the plate." —  Janet Falk Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Janet Falk: Janet Falk is a strategic communications professional with over 30 years of experience in public relations and marketing communications across law firms, financial services, businesses, and nonprofits. She helps attorneys, executives, and consultants gain media coverage, attract clients, and strengthen their professional visibility through targeted PR strategies. Known for her expertise in media relations, networking, and content marketing, Falk offers tailored guidance to position her clients as go-to industry sources for reporters and prospective clients alike. Based in New York City, she works with clients locally and globally, providing strategic consultations that guarantee actionable ideas for business growth. Connect with Janet Falk:  Website: https://janetlfalk.com/Email: Janet@JanetLFalk.comLinkedIn: https://www.linkedin.com/in/janetlfalk/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ben Walker discuss:Navigating the complexities of government contracting and responding to requests for proposals (RFPs)Strategies for effective employee retention and building long-term professional relationshipsLessons learned through costly mistakes in vendor selection and employee hiringMarketing and sales tactics for growing service-based businesses in highly regulated industries Key Takeaways:A structured “go or no-go” system helps companies quickly evaluate whether to respond to a request for proposal by screening for essential fit criteria such as pricing compatibility, service capabilities, and competition scope.Government contracting success often comes from proactive outreach, including attending local procurement events and targeting check-writing buyers to build relationships long before proposals are even announced.Past mistakes in hiring and vendor engagement revealed the critical importance of conducting thorough reference checks and background investigations to avoid long-term financial and operational damage.Customizing every proposal by adopting the agency's language, tone, and acronyms dramatically increases the likelihood of success by signaling subject matter expertise and genuine alignment with their needs. "If you're not hiring people that are getting other offers, then I think you might be hiring the wrong people." —  Ben Walker Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ben Walker: Ben Walker is the founder and CEO of Ditto Transcripts, the leading global provider of transcription services to the legal, law enforcement, medical, academic, financial, and general business industries. Born and raised in Omaha, Nebraska, Ben attended Creighton Prep High School in Omaha and Colorado State University in Fort Collins, Colorado, where he earned his degree in Economics. Connect with Ben Walker:  Website: https://www.dittotranscripts.com/Phone: (720) 287-3710LinkedIn: https://www.linkedin.com/in/benkwalker/ & https://www.linkedin.com/company/ditto-transcripts/Twitter: https://x.com/benjaminkwalkerFacebook: https://www.facebook.com/profile.php?id=100000712517059 & https://www.facebook.com/Transcription.Services.Company/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

There are good shows, then there are GREAT ones. The guys start off on the hardwood and celebrate SGA and the Thunder's title. They then tackle the NBA free agency and the WNBA. How legit are the Rockets? What about the East? The show ends with auction fantasy, dynasty trades, WWE, F1, Brad Pitt vs. Tom Cruise versus, and more!  00:00 - IntroRick Ross 15:03: Hoops 1:06:34: Fantasy 1:47:39 - NFL 1:50:18 - WWE & Quick Hitters 1:59:22 - Sign-off   Don't forget to submit your questions to the guys at speakonitpod14@gmail.com so they can answer them during the next show!  Follow the squad!! @losdeemix @dannyocean41 @goingfor2live  @speakonit_pod (Twitter, Tik Tok, and Instagram)

Part 2: The Data Dr. Jenessa Seymour continues her breakdown of the supposed voting discrepancies that a New York organization has "discovered". Her expertise in statistics gets the spotlight in this episode! Be sure to check out the graphs! Are you an expert in something and want to be on the show? Apply here! This content is CAN credentialed, which means you can report instances of harassment, abuse, or other harm on their hotline at (617) 249-4255, or on their website at creatoraccountabilitynetwork.org.

In this episode, Steve Fretzin and Sue Kirchner discuss:The role of personal and firm branding in professional servicesDifferentiation strategies in a competitive legal marketplaceThe evolving dynamics between name-based and value-based brandingBranding's impact on mergers, acquisitions, and business longevity Key Takeaways:Law firms that remove individual names from their brand and adopt a more strategic, memorable identity are better positioned for scalability, talent acquisition, and potential future sale or merger.Before spending on marketing, professional service firms must first define their brand strategy by clarifying their core values, audience, messaging, and differentiators to ensure efforts resonate and generate ROI.In a saturated legal market, individual lawyers must actively build personal brands—often rooted in authentic personality traits or interests—to stand out and create emotional connections that drive client decisions.During mergers and acquisitions, brand strategy is essential at every stage—from making the firm attractive pre-sale, to managing messaging consistency on day one, to ensuring smooth internal integration post-deal. "The best you can do is to have your messaging and your actions best reflect what you want them to take away from your brand." —  Sue Kirchner Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Sue Kirchner: For over 25 years, Sue Kirchner, Founder of Brand Strong Marketing—a brand strategy consulting firm—has helped thriving businesses create Wow! brands, allowing them to scale faster, easier, and more successfully.Her proven Brand Strong Methodology has enabled organizations to attract the right customers and employees, enter new markets successfully, create an amazing customer experience, and increase sales to consistently take the business to the next level.She is also the host of The Turbo Branding Show, a podcast and video series designed to help Founders and CEOs of thriving businesses gain the insights and inspiration they need to ignite growth by leveraging their brand. Connect with Sue Kirchner:  Website: https://brandstrongmarketing.com/Show: The Turbo Branding Show: https://podcasts.apple.com/us/podcast/the-turbo-branding-show/id1771868942LinkedIn: https://www.linkedin.com/in/suekirchner/ & https://www.linkedin.com/company/brand-strong-marketing/Facebook: https://www.facebook.com/BrandStrongMarketingInstagram: https://www.instagram.com/brandstrongmarketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Discount link for upcoming webinar Designing with Plant Shape and Form on Monday June 30 at 6 pm CDTROCHELLE GREAYER BIORochelle Greayer is the current editor of The American Gardener magazine for the American Horticultural Society and a garden designer, writer, and the creative force behind Pith + Vigor, a literary newspaper and online magazine for garden enthusiasts. She is the author of Cultivating Garden Style, a rich book that blends design guidance with inspiration, and has co-authored The Essential Garden Design Workbook and The Garden Makers Manual. Rochelle also founded the acclaimed blog Studio ‘g', co-founded Leaf Magazine, and contributed a long-running garden column for Apartment Therapy.A graduate of the English Gardening School in London, Rochelle has designed gardens for private residences and hotels across the globe since 2002. Before her horticultural career, she was a literal rocket scientist where she worked in aerospace and software engineering, helping launch Russia's first commercial satellite and riding in the cockpits of F-14s and F-18s. Though she didn't make it to space, she likes to say her fingerprints did. Rochelle brings both scientific curiosity and creative flair to everything she does.THE PLANTASTIC PODCASTThe Plantastic Podcast is a monthly podcast created by Dr. Jared Barnes.  He's been gardening since he was five years old and now is an award-winning professor of horticulture at Stephen F. Austin State University in Nacogdoches, TX.  To say hi and find the show notes, visit theplantasticpodcast.com.You can learn more about how Dr. Jared cultivates plants, minds, and life at meristemhorticulture.com.  He also shares thoughts and cutting-edge plant research each week in his newsletter plant•ed, and you can sign up at meristemhorticulture.com/subscribe.  Until next time, #keepgrowing!

Summary: Brian reminisces, McCabe looks within, and some uninvited guests make a scene. Transcript: https://www.procyonpodcastnetwork.com/post/starship-iris-3-02-resupply Be advised this episode contains discussion of violence, discussion of poisoning, violence, and gunshots. This episode features— William Mericle as Chuck Weathers Jackie Andrews as RJ McCabe Ishani Kanetkar as Arkady Cindy Chu as Violet Liu Chris Choi as Jin Seon Park Jamie Price as Brian Jeeter Bri LeFever as Krejjh Armand Cabral as Yancey Pat King as Dekker AJ Halma as the Translation App Written by Jessica Best Directed by Lauren Grace Thompson Production coordination by Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm” by Jessica Best and S.E. Winters, performed by Chiron Star with Erin Bauman on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Rafi Arbel discuss:Persistence is a key element in long-term marketing and outreachThe impact of in-person networking on professional relationshipsBlending digital tools with personal follow-up strategiesSystem-building as a solution for scaling and stabilizing a business Key Takeaways:Attending legal trade shows and following up with structured CRM tools like HubSpot or even a spreadsheet is crucial for relationship-driven client acquisition.AI tools like Fathom are effectively used post-Zoom calls to generate meeting summaries, action items, and even tailored follow-up emails.A major operational failure—losing a key employee without SOPs—led to the implementation of structured daily team meetings and detailed task documentation using ClickUp and SweetProcess.Personalized outreach, such as sending curated articles based on someone's interests or social media activity, is a highly effective way to maintain engagement with referral sources. "The reason the water cuts through the rock is that it is a constant, constantly hitting it with small forces. And that's really what we're doing in marketing." —  Rafi Arbel Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Rafi Arbel: Rafi Arbel is the founder of Market JD, a digital marketing agency for consumer law firms. A former trial attorney, Rafi helps personal injury, criminal defense, family, and immigration lawyers grow their practices through SEO, PPC, and high-converting websites. He's a recognized voice on legal marketing strategy, referral network building, and law firm growth. Connect with Rafi Arbel:  Website: https://marketjd.comEmail: rafi@marketjd.comLinkedIn: https://www.linkedin.com/in/rafiarbel/ & https://www.linkedin.com/company/market-jd-inc-/Twitter: https://x.com/rarbelFacebook: https://www.facebook.com/rafi.arbel/Instagram: https://www.instagram.com/rafi.arbel/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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In this episode, Steve Fretzin and Seth Price discuss:Challenges of marketing and business development for lawyers and law firmsStrategic differences between B2B and B2C legal marketingImportance of content creation and personal branding in legal marketingLessons from entrepreneurial growth and mistakes in legal and digital ventures Key Takeaways:Lawyers in B2B markets should avoid SEO as a first strategy and instead build relationships through networking, targeted events, or personalized outreach.Creating consistent, niche-specific content on LinkedIn is a powerful yet underutilized strategy for establishing authority in legal fields.Delegating legal versus business responsibilities within a firm can allow for more focused and scalable growth, as seen in the speaker's dual-leadership model.Trying to network with senior lawyers often yields less return than building long-term relationships with peers who grow into referral sources over time. "If you create great content over time... you may not get a ton of interaction, but the people that are interested are going to find it, and you're going to be that guy." —  Seth Price Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Seth Price: Seth Price is a seasoned marketing and branding expert with over two decades of experience in digital marketing. He has consulted for more than 300 companies, including 19 of the Fortune 500, and has helped build four multimillion-dollar companies from the ground up. As VP of Marketing at Placester, he has guided tens of thousands of real estate professionals through social media and content strategies, and he also founded the Real Estate Marketing Academy, which reaches over 75,000 marketers monthly. A recognized thought leader, Seth is a frequent keynote speaker and contributor to outlets like Entrepreneur, Forbes, and REALTOR.com. He is also the author of The Road to Recognition, a go-to guide for building personal brands in the digital age. Connect with Seth Price:  Website: https://pricebenowitz.com/Book: The Road to Recognition: https://www.amazon.com/Road-Recognition-Z-Accelerating-Professional/dp/1940858364LinkedIn: https://www.linkedin.com/in/sethpriceConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Claire Parsons discuss:Integrating mindfulness into high-pressure professional environmentsNavigating mental health challenges while maintaining demanding careersRethinking traditional views on business development for introvertsBuilding emotional resilience and clarity through intentional daily practices Key Takeaways:Starting with just one minute of daily meditation can create subtle but lasting shifts in emotional regulation, clarity, and resilience under pressure.Mindfulness doesn't eliminate stress but reshapes how it's processed, making space for more grounded decisions and healthier coping habits.Emotional regulation skills gained through meditation reduce fear of rejection, making business development feel less risky and more authentic.Practices like breathwork, body scans, and loving-kindness help professionals stay centered during conflict, reconnect with purpose, and act from intention rather than reactivity. "A lot of law practice involves a gut check… and you have to consistently check in with your values to make sure you're representing your client as best you can." —  Claire Parsons Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Claire Parsons: Claire E. Parsons is a Cincinnati-based attorney practicing in school law, employment law, and litigation. In addition to her legal work, she teaches mindfulness and compassion to lawyers and professionals and frequently shares her insights on these topics through her blog, Brilliant Legal Mind, and her published books. Claire draws on both personal experience and formal training to make mindfulness practices accessible, practical, and effective for busy professionals. Her work blends deep legal expertise with a commitment to well-being, helping others find clarity and resilience in high-pressure environments. Connect with Claire Parsons:  Website: https://brilliantlegalmind.com/ & https://www.brickergraydon.com/team/claire-parsonsBook: How to Be a Badass Lawyer: https://www.amazon.com/How-Badass-Lawyer-Development-Mindfulness/dp/B0BLQYNBXZLinkedIn: https://www.linkedin.com/in/claireeparsons/ & https://www.linkedin.com/company/bricker-graydon/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Maciej Lasek: Ponowne przeliczenie głosów to nie rocket science

In this episode, Steve Fretzin and Shireen Hilal discuss:Navigating modern law firm strategy in a rapidly evolving legal marketImproving internal operations and team culture to boost law firm performanceEnhancing client engagement and retention amid budget constraintsLeveraging cross-selling and business development tactics within law firms Key Takeaways:Law firms that prioritize understanding and responding to their clients' future needs instead of mirroring competitors can unlock unique opportunities for differentiation and growth.Clear and value-based billing practices—paired with proactive scope, time, and budget alignment—are essential to reinforcing client trust and maintaining healthy payment cycles.Structured programs like internal expert briefings and strategic client lunches can make cross-selling more natural and effective by focusing on solving client problems rather than pitching services.Communicating pricing changes with context and care rather than through generic finance memos helps strengthen client relationships and reinforces long-term loyalty. "The problem with obsessing about your competition instead of your clients is that, if you do, you are almost, by definition, falling in the middle. So the better way to get ahead, I think, is to be client-obsessed." —  Shireen Hilal Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Shireen Hilal: Shireen is the CEO of Maior, a boutique consultancy that helps law firms with their pain points and plateaus with strategic and operational support, ranging from go-to-market solutions and profitability programs to process improvement and enhancing employee engagement.Before starting Maior, Shireen spent a decade practicing at AmLaw100 firms and then had the privilege of serving in several executive roles: COO of a national law firm (where she increased revenue by 20%, profits per partner by 30%, and achieved "best place to work" accolades), pivoting strategy and operations for enterprise firms (KPMG and BDO), and building out the growth division of a communications consulting firm.Through Maior, she now helps growing firms skyrocket, early-stage firms maintain their "special sauce" as they scale, and mature firms with a fresh perspective.Shireen also serves on the advisory board of a Top 100 accounting and advisory firm and writes a quarterly column for Law360 answering law firm leaders' questions. Connect with Shireen Hilal:  Website: https://www.maiorconsultants.com/LinkedIn: https://www.linkedin.com/in/shireenhilal/ & https://www.linkedin.com/company/maior-consultants/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Summary: Getting (some of) the band back together. Note: If you haven't yet listened to Episode 3.00.5, Juniper Liu's Reporter Notebook, please do that first. Be advised this episode contains discussion of war, discussion of death, and portrayal of a residential area being bombed by a government. Transcripts available at https://www.procyonpodcastnetwork.com/post/starship-iris-3-01-reunion If you wish to help make this show possible (and get cool perks in the process), you can back us at https://www.patreon.com/starshipiris This episode features: Rae Tay as Juniper Liu Sharafina Teh as Voice William Mericle as Chuck Weathers Julia Morizawa as Piper Tanaka Lucille Valentine as Kestrel Colvin Rukhmani K. Desai as Sana Tripathi Ishani Kanetkar as Arkady Patel Ella Whomersley as ELLA Vrai Kaiser as Thasia Cindy Chu as Violet Liu Jackie Andrews as RJ McCabe Jamie Price as Brian Jeeter Bri LeFever as Krejjh Nate Dufort as Max Gavins Rain Corbyn as Swarnsh Chris Choi as Jin Seon Park Aaron Catano-Saez as Julio Written by Jessica Best Directed by Lauren Grace Thompson Production Coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Opening credits music is “Fear for the Storm,” written by Jessica Best and S.E. Winters and performed by Chiron Star, with Erin Bauman on vocals and harmonies arranged by Jamie Price. The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Christopher Anderson discuss:Urgency and intentionality in how professionals approach time and life decisionsOperational and structural challenges faced by small and large law firmsPersonal clarity and value-driven goal setting in legal careersMisalignment between perceived business needs and actual areas for growth Key Takeaways:Many law firms suffer from an inefficient cycle of over-marketing when caseloads are low, followed by frantic hiring when they surge, resulting in chronic instability.The most common and damaging mistake lawyers make is hiring help in areas they enjoy, rather than where they truly lack capability, such as fixing the "butterfly stroke."True work-life alignment comes from clearly defining three things: how much income you need, how much time you're willing to trade for it, and what you're trying to accomplish personally and professionally.Holding on to underperforming team members not only hurts your business but also deprives them of the opportunity to thrive elsewhere, and it's often best addressed through a third-party assessment. "Too many people just go after the money, and then they realize, okay, I'm trading time for money. So the more money I want, the more time I trade, and that leads to misery." —  Christopher Anderson Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Christopher Anderson: Christopher T. Anderson is a lifelong entrepreneur and attorney with a deep passion for helping law firm owners build practices that align with their goals, values, and vision. With nearly 30 years of experience, he draws from both wins and lessons learned across his ventures—including New Leaf Family, AndersonDodson, and Sunnyside Services, where he remains actively involved.Known for testing every strategy on his firm before advising others, Christopher combines business acumen, legal insight, and a pilot's clarity of focus to help law firm owners take control of their time, teams, and trajectory—on their terms. Connect with Christopher Anderson:  Website: http://www.sunnysidelaw.com/Email: christopher@sunnysidelaw.comShow: Un-Billable Hour: https://podcasts.apple.com/us/podcast/un-billable-hour-business-management-strategies-for/id335971413LinkedIn: https://www.linkedin.com/in/lawfirmbusiness/ & https://www.linkedin.com/company/sunnysidelawTwitter: https://x.com/LawFirmBusinessFacebook: https://www.facebook.com/NewLeafFamilyInstagram: https://www.instagram.com/newleaf.family/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

A group of amateur Waikato rocket scientists need a funding boost if they are going to make it all the way to international competitions, after a sucessful final practice launch of their creation, Takahe. The rocket built by the University of Waikato Astronautics Club will go up against other creations in the outback of New South Wales in August as part of the Aussie Universities Rocketary Competition. They've also got their hopes cast further afield, aiming for bigger competitions in the US. University of Waikato Astronautics Club president Reuben Buckley spoke to Lisa Owen.

A sketch of life in San Ramos, a surprising development, and the prologue to the third and final season of Starship Iris. This episode was made possible by our generous patrons. To support the show, visit www.patreon.com/starshipiris Please be advised this episode contains discussion of war and discussion of living in a place being bombed by a government. This episode features— Rae Tay as Juniper Liu LW Salinas as Madge Angelique Lazarus as Dr. Robinson Maia Harlap as Glim Cindy Chu as Violet Liu Bri LeFever as Krejjh Lauren Kong as Myrna Liu Ella Whomersley as ELLA Written by Jessica Best Isidro Carvalho was the wheelchair sensitivity reader for this episode Production coordinator Eleanor Hyde Sound design by Jeffrey Nils Gardner Directed by Newton Schottelkotte The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Adam Ouellette discuss:The long-term impact of unmanaged stress in the legal professionShifting from reactive to responsive behavior in work and lifeThe necessity of integrating systems, organization, and delegation in law practicesExploring effective breathing and mindfulness practices for emotional regulation Key Takeaways:Most lawyers suffer from nervous system dysregulation due to chronic stress, which leads to physical symptoms like migraines, arrhythmia, and burnout.Heart-focused breathing, specifically the “Quick Coherence” method, can physiologically shift the body from fight-or-flight into healing mode in just minutes.Using modern legal tech tools like CRMs, automation software, and client management systems can drastically reduce workload and prevent burnout, but most lawyers resist adopting them.Implementing micro-pauses every 50 minutes for breathwork and short breaks can significantly reduce mental fatigue and boost long-term performance. "It's so critical that lawyers start to quiet their mind and regulate their nervous systems, because if you don't, you're gonna hit a wall at some point in your practice, and you're not gonna like it. Most people won't change until they have to." —  Adam Ouellette Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Getting Things Done by David Allen: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280 About Adam Ouellette: Adam Ouellette, Esq. is a former law firm owner turned transformational consultant for lawyers. With over 28 years of experience in the legal field, Adam now helps law firm owners eliminate stress, increase productivity, and build balanced, fulfilling practices. He is the creator of Esquire Academy, the Stress Less Plus course for lawyers, and author of Raising the Bar – Turning a Law Career You Hate Into a Life You Love, In or Out of the Law. His new book, Transform Your Law Firm, Transform Your Life, will be published later this year. Adam specializes in law firm growth, time management for lawyers, lawyer wellness, and stress reduction for attorneys.Connect with Adam Ouellette:  Website: http://adam.law/Raising The Bar by Adam Ouellette: https://www.amazon.com/Raising-Bar-Turning-Career-Hate-ebook/dp/B00I9K1J58Twitter: https://twitter.com/AdamJOuelletteEmail: ajo@adam.lawLinkedIn: https://www.linkedin.com/in/adamjouellette/Facebook: https://www.facebook.com/esquireacademy Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

The first episode of the third and final season of Starship Iris drops on June 12th. In the meantime, let Arkady take you through what happened in the first two seasons. This mini episode was made possible by our wonderful Patreon backers. If you'd like to throw a few bucks our way and get cool perks in return, visit https://www.patreon.com/starshipiris. If you'd like to read the transcript, it's available at https://www.procyonpodcastnetwork.com/post/3-00-25-getting-caught-up Be advised this episode contains discussion of mental health, war, and violence. Ishani Kanetkar as Arkady Written by Jessica Best Directed by Newton Schottelkotte Sound design by Jeffrey Nils Gardner Production coordination by Eleanor Hyde The closing credits music is “Rocket Science” by Amber Devereux of Tin Can Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

From launching rockets to scaling 8-figure brands, our guest shares AI hacks, PPC wins, & the secret tactic he learned in Helium 10 Elite that made him millions on Amazon. Join us for an exciting conversation with Jerry Vida, an 8-figure Amazon seller with 17 years of e-commerce experience and a rocket-building hobby on the side. He shares his remarkable journey of navigating the Amazon landscape and achieving substantial sales success. Jerry opens up about his transition from struggling with PPC agencies to founding his own successful PPC agency. He recounts a pivotal moment from a Helium 10 Elite hack that helped him optimize lightning deals scheduling and significantly boost sales. Together, we reflect on the power of actionable insights, the role of AI in business, and the value of staying informed through curated content like newsletters. As we explore the future of e-commerce, we discuss the transformative impact of AI technology on the industry. From reducing the need for large teams to enabling data-driven decision-making, AI is reshaping the way we analyze products, develop customer profiles, and create targeted marketing content. Listen in as we examine the shift from traditional keyword-based systems to intent-based models that better understand customer behavior and preferences. By leveraging AI and real-time data, we can craft compelling narratives that resonate with diverse buyer personas and ultimately enhance branding and marketing strategies.   Finally, we tackle the intricacies of maximizing profitability on Amazon, emphasizing a holistic approach that considers all aspects of the Amazon ecosystem. We touch on the debate between flat fees and profit-sharing models in agency partnerships and the importance of selecting high-quality clients. Additionally, we discuss strategies for leveraging Amazon as a powerful tool for customer acquisition, using product inserts and targeted marketing sequences to build a loyal customer base. Throughout this episode, Jerry and Kevin share insights from their own experiences and highlight opportunities for elevating e-commerce ventures to new heights. In episode 450 of the AM/PM Podcast, Kevin and Jerry discuss: 00:00 - E-Commerce Expert Discusses Amazon Success 02:06 - Lightning Deal Hack Success Story 04:21 - Benefits of Industry-Focused Newsletters 09:08 - AI Technology in E-Commerce Growth 10:41 - Engineers Excel in E-Commerce Sales 17:52 - Maximizing Profitability Through AI Technology 20:52 - Switching From Agencies to Internal PPC 25:15 - Maximizing Profitability With Amazon Strategies 28:13 - Maximizing Profitability Through Amazon Optimization 31:54 - Future of E-Commerce 37:38 - Optimizing Product Listings for Multiple Avatars 44:02 - Leveraging Amazon for Customer Acquisition 47:39 - Rocket Science and E-Commerce Integration 48:12 - Description of Visuals on YouTube 53:14 - Rocket Launch Safety and Precautions 55:33 - Unlocking Success in E-Commerce

In this episode, Steve Fretzin and Viki Johnston discuss:Navigating the transition from individual contributor to effective leaderDeveloping communication skills that foster trust and clarityUnderstanding how mindset and self-awareness shape professional successUsing behavioral tools to improve collaboration and team dynamics Key Takeaways:Role-playing in training helps managers safely practice difficult conversations, allowing them to fail, debrief, and improve without real-world consequences.Poor listening is a critical leadership flaw; most people are merely waiting to talk instead of truly hearing others, especially in virtual settings.Paraphrasing not only shows active listening but also gives the speaker space to correct misunderstandings, reducing conflict and enhancing clarity.Undervaluing your services, often due to internal narratives or low self-worth, can hurt both your business and client relationships—a lesson learned after undercharging for years. "We think we can multitask. We really can't. We can't think and listen to somebody at the same time." —  Viki Johnston Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Viki Johnston: Viki Johnston is an entrepreneur, Training Consultant with over 25 years of her career dedicated to professional training. She designs and delivers soft skills classroom training that is customized to a client's exact requirements, across a range of subjects. Her in-depth knowledge of Customer Service and Business Management allows Viki to provide an exceptionally high level of learning facilitation and consultancy across a wide range of industries.Viki is British, a Master Practitioner of NLP (Neuro-Linguistic Programming), DiSC certified, and Certified in Applied Improvisation. She currently lives in Irvine, Southern California, with her husband and daughter. She is a self-confessed lifelong learner with a passion for helping others experience light bulb moments and achieve their own goals. Connect with Viki Johnston:  Website: https://www.exelorate.com/Email: viki@exelorate.comLinkedIn: https://www.linkedin.com/in/vikijohnston/Facebook: https://www.facebook.com/vikiajohnstonInstagram: https://www.instagram.com/exelorate2015/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In order to get that maximum lift, in order for you to maximize the launch of your business, you want to become what we call an MVP organization. How do you do that? You complete the stage 1 planning that we've laid out for you, and you want to complete the stage 1 planning that we referred to in the coming chapters. Become an aligned, resolved organization based on your dreams, your vision, your mission, your values, and your purpose. The more aligned you are, the more lift you will get. So, business truly is rocket science, very, very simple. You reduce the number of internal strife and internal fighting and internal misalignment or lack of alignment, and you have more thrust and greater lift to the launch of your business.s Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, what is mass? Mass is the amount of internal strife or misalignment or lack of alignment in the business, meaning the more internal strife, the more in fighting, the less alignment it will create more weight or more mass and won't allow for as much energy to go outward because if you have a lot of mass that means there's a lot of internal energy and you want to minimize the internal energy so you can give the most energy outward towards your customers. The more thrust, the less mass equals more lift and lift equals results, one of the results you're committed to, one of the results you're getting and fortunately or unfortunately depending on your perspective, there are places in our lives and in our business that we wish size didn't matter. Here size matters, if you have a little bit of alignment you get a little bit of lift. If you have a lot of alignment or big alignment you get a lot of lift or big lift. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that analogy is that business is rocket science. I was speaking once to a group of entrepreneurs and I did not realize we had a rocket scientist in the audience and I said “come on folks, this is not rocket science, building a business is very simple and systematic” to which the person raise their hands and said I have a correction for you, I am a rocket scientist and let me tell you that business very much is rocket science and building a business, launching a business –is rocket science. So, he laid it out for me and I'll offer you this analogy as well. So his working definition of rocket science or how to launch a rocket or a business and you can refer to the formula we have on the page is that thrust over mass equals lift. Thrust divided by mass equals lift. So, what is thrust? Thrust is the energy you give to your marketplace, thrust is the amount of power and passion that you give to your clients and the amount of energy that you give outward to please your customer base. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

In this candid and hilarious episode of 9x90™, Adi Soozin sits down with one of her best friends from business school—Ethan Boivie—a literal rocket scientist turned entrepreneur & the infamous mastermind behind the anti-hangover drink ANTI. They explore Ethan's surprising career path from engineering and rocket science to launching a party-friendly wellness product that actually works. Along the way, you'll hear stories of mosh pits, Buddhist temples, and the kind of radical friendship that inspired a product designed to help people feel better after the party. Beneath the science and success, Ethan reveals the fiercely loyal, protective, big-brother heart driving it all.

In this episode, Steve Fretzin and Ben Chiriboga discuss:Career reinvention for lawyers beyond traditional legal rolesRelationship-building as a foundation for personal and professional successInternal mindset shifts needed for meaningful career growthFear as a driving force behind both success and stagnation Key Takeaways:Building a sustainable legal career requires deliberately cultivating professional relationships rather than relying on coincidence or default connections.Success in and beyond law depends not only on delivering excellent work but also on ensuring others perceive the value of that work.Many lawyers unknowingly use fear to fuel perfectionism or people-pleasing behaviors, which ultimately leads to emotional burnout and professional dissatisfaction.Embracing authenticity and aligning your work with personal strengths creates more meaningful opportunities than following narrow conventional paths. "Some way, somehow you're going to have to face your fear. Either reality will come crashing on you, or... you work with the fear... but there's no getting around it." —  Ben Chiriboga Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: This Legal Life: https://podcasts.apple.com/us/podcast/this-legal-life-lessons-learned-from-a-life-in-legal/id1679451845 About Ben Chiriboga: Ben Chiriboga is a lawyer turned legal technology executive at Nexl, an all-in-one legal CRM that helps lawyers, marketers, and business development professionals turn their growth ambitions into action.Alongside his work at Nexl, Ben speaks, writes, and podcasts about the evolution of legal careers. A seasoned conference speaker, Ben presents to legal professionals around the world about the future of law.Check out Ben's podcast, This Legal Life, where he interviews legal professionals about their lives in legal. Connect with Ben Chiriboga:  Website: https://nexl.cloud/LinkedIn: https://www.linkedin.com/in/benchiriboga/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Nick Augustine discuss:Authenticity in legal careers and professional identityBranding, marketing, and business development in lawCareer reinvention through personal values and experienceThe connection between human storytelling and client trust Key Takeaways:Lawyers should humanize their brand by sharing personal interests (e.g., hobbies, family life) on social media to create relatability and trust with clients.Many attorneys fail at marketing because they attempt to outsource it without contributing their personality or narrative, which is what really attracts referrals.To identify your authentic brand, listen closely to client compliments and peer feedback—these often reveal your true differentiators.Attorneys overly dependent on digital marketing (like Google ads) should step back and re-engage in grassroots relationship-building to avoid a fragile business model. "Your brand is how people know you, who are the types of people who call you, who are the types of law firms who give referrals to you, who you are, differentiated among the others in the community." —  Nick Augustine Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: The Joe Rogan Experience: https://podcasts.apple.com/us/podcast/the-joe-rogan-experience/id360084272About Nick Augustine: Nick Augustine is a lawyer who doesn't practice law and instead launched a digital marketing agency in 2005 to create the best content for lawyers and business professionals.Connect with Nick Augustine:  Website: https://lonestarcontentmarketing.com/LinkedIn: https://www.linkedin.com/in/nickaugustinetx/ & https://www.linkedin.com/company/2884978/Facebook: https://www.facebook.com/JohnNicholasAugustineJDConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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In this episode, Steve Fretzin and Howard Ankin discuss:The strategic use of media and marketing in legal servicesThe evolving role of lawyers in both legal practice and business developmentBuilding personal and firm-wide brand equity in competitive industriesAdapting to modern client behaviors and expectations Key Takeaways:Focus on ethical, long-term brand visibility rather than chasing the latest marketing gimmicks. Consistency and integrity build lasting trust.Use traditional and digital media together to reinforce brand recognition, especially by being present where your audience already is.Develop deep professional relationships by aligning your identity and messaging with authenticity, so clients know exactly who you are and what to expect.Stay current on technology and regulations impacting outreach, but avoid tactics that risk client privacy or cross ethical lines. "There's no question that the success of any lawyer, anywhere and anytime, comes from having and associating with great people." —  Howard Ankin Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Good to Great by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996 About Howard Ankin: Howard Ankin is the principal owner of Ankin Law, a leading Chicago-based firm he co-founded with his father in 1997. A third-generation attorney, Howard has deep roots in the legal community and longstanding relationships with many clients. Ankin Law has grown to become one of Illinois' largest filers of injury and workers' compensation cases, supported by over 90 attorneys and staff. Howard is also a recognized legal leader and active community member, serving on multiple legal boards and earning numerous professional honors. Connect with Howard Ankin:  Website: https://ankinlaw.com/Phone: 3126000000LinkedIn: https://www.linkedin.com/in/howard-ankin-9671743/ & https://www.linkedin.com/company/ankin-law/Twitter: https://x.com/ankinlawFacebook: https://www.facebook.com/AnkinLawOffice/Instagram: https://www.instagram.com/ankinlaw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

It’s time for another trip around the solar system on the BIGGER and BETTER Science Weekly! In this episode of the Fun Kids Science Weekly, we answer YOUR questions, have scientists battle it out to determine which science is the best, and this week we're learning all about rocket science! Dan kicks things off with the latest in science news—beginning with a breakthrough in a decades-old mystery involving ginger cats, finally solved earlier this week. Then, we head to a UK zoo to celebrate the birth of two incredibly rare baby lemurs. And finally, Dan is joined by Mark Owen from the Angling Trust to dive into a serious issue: why river levels across the UK are so low this spring—and what that could mean for your water supply. Then, we answer your questions! Karis wants to know: What's the difference between petrol and diesel and Dr. Matilda Brindle from the University of Oxford answers Lily’s question: Were humans once monkeys? In Dangerous Dan, we learn all about the Blue Poison Dart Frog In Battle of the Sciences, rocket scientist, Dr. Minkwan Kim from Southampton University, joins Dan to explain how we get to space! What do we learn about? · The mystery behind ginger cats · The difference between petrol and diesel · Were humans once monkeys?· The deadly Bue Poison Dart Frog· And in Battle of the Sciences, we explore how we get to space! All on this week's episode of Science Weekly!Join Fun Kids Podcasts+: https://funkidslive.com/plusSee omnystudio.com/listener for privacy information.

In this episode, Steve Fretzin and Cecilia Poullain discuss:The intersection of personal transformation and professional identityNavigating and overcoming fear through self-expressionThe power of storytelling in reclaiming one's voiceShifting from traditional career paths to more authentic, purpose-driven lives Key Takeaways:To overcome fear of public speaking or visibility, engage in practices like vocal training or performance-based activities that reconnect you with your physical voice and sense of self-expression.Before pursuing a major career opportunity, reflect deeply on whether the role aligns with your true values and identity, rather than simply accepting it based on prestige or external validation.Avoid falling into perfectionism by giving yourself permission to make mistakes, take small experimental steps, and speak up even when your contribution feels imperfect or incomplete.Create intentional professional communities where you can actively contribute, connect with aligned individuals, and develop visibility, rather than waiting passively for recognition or advancement. " A real destroyer of confidence is perfectionism." —  Cecilia Poullain Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Rebel Ideas by Matthew Syed: https://www.amazon.com/Rebel-Ideas-Power-Diverse-Thinking/dp/1473613949 About Cecilia Poullain: Cecilia Poullain is a certified executive coach and former finance lawyer who helps women in law make partner and lead with confidence. Qualified in Australia, the UK, and France, she brings decades of legal experience to her work coaching female lawyers on the path to partnership.Cecilia supports women in building confidence, navigating firm politics, and developing a strong client base to succeed at the highest levels. Through her 1:1 coaching, Pathway to Partnership program, and Firm Women breakfasts in Paris, she empowers women lawyers to rise, lead, and drive change in the legal profession. Connect with Cecilia Poullain:  Website: https://www.ceciliapoullain.com/LinkedIn: https://www.linkedin.com/in/ceciliapoullain Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mark Murphy discuss:The challenges and nuances of hiring the right talent for law firmsThe critical distinction between attitude and skills in recruitmentHow leadership traits can hinder effective hiring decisionsPractical strategies for improving the legal hiring and interview process Key Takeaways:Eighty-nine percent of new hires fail due to attitude issues like entitlement or resistance to feedback, not because of technical skill gaps, showing why firms must prioritize attitude in hiring.Top-performing teams rely on five key roles—director, trailblazer, harmonizer, achiever, and stabilizer—each providing distinct behavioral strengths that drive success.Interviewers can quickly spot problem solvers by asking about a past mistake and seeing if the candidate naturally explains how they resolved it without prompting.High performers use first-person and past-tense language when describing real experiences, while weaker candidates rely on vague, hypothetical answers using second-person phrasing. "I always tell leaders this: ironically, the better the leader you are, often the worse hirer you are, because you have to dial down your natural optimism and desire to see everybody be great." —  Mark Murphy Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Think Again by Adam Grant: https://www.amazon.com/Think-Again-Power-Knowing-What/dp/1984878107 About Mark Murphy: Mark Murphy is a New York Times bestselling author whose groundbreaking book Hiring for Attitude has transformed the way companies hire and build high-performing teams. His pioneering research revealed that nearly half of new hires fail within 18 months — and a staggering 89% of those failures result from attitude, not a lack of skills. His insights have reshaped hiring strategies for Fortune 500 companies, fast-growing startups, and government agencies worldwide. Connect with Mark Murphy:  Website: https://www.leadershipiq.com/Book: Hiring for Attitude: https://www.amazon.com/Hiring-Attitude-Revolutionary-Recruiting-Tremendous/dp/1259860906LinkedIn: https://www.linkedin.com/in/markamurphy/ & https://www.linkedin.com/company/leadership-iq/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Susie Pontefract discuss:Evolving leadership across generational landscapesEmbedding purpose-driven organizational strategiesBuilding cultures of human potentialPersonal values shaping leadership impact Key Takeaways:Leadership requires letting go of ego and creating intentional space for others to step in, lead, and grow through a foundation of trust, mutual respect, and genuine empowerment.Effective leaders must prioritize understanding and supporting their team's holistic development by recognizing individual potential, nurturing personal growth, and creating environments that transcend traditional workplace boundaries.Organizations should transform their approach from treating employees as human capital to cultivating human potential by embracing each individual's unique strengths, aspirations, and capacity for meaningful contribution.Successful leadership demands continuous learning, deep empathy, and adaptive strategies that bridge generational differences, foster inclusive communication, and create collaborative environments where diverse talents can flourish. "If you want to be a rainmaker out there doing your own thing, then give your people the power to get the rest of it done and make sure you're giving them the kudos and credit when they do." —  Susie Pontefract Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Good Boss, Bad Boss by Robert I. Sutton: https://www.amazon.com/Good-Boss-Bad-Learn-Worst/dp/0446556076 About Susie Pontefract: Susie is a dynamic and results-oriented leader and mentor with over 20 years of demonstrated success in strategic leadership, team management, and value delivery across a wide range of industries and company sizes. She is recognized for empowering teams, inspiring leaders, and building strong, collaborative partnerships across all organizational levels—from front-line employees to executives, board members, and external stakeholders. As the founder of Cohearence Consulting, Susie is dedicated to helping small to mid-sized companies strengthen their organizations through cohesive strategies, aligned teams, and exceptional execution. Connect with Susie Pontefract:  Website: co-hear-ence.comEmail: susie@co-hear-ence.comLinkedIn: https://www.linkedin.com/in/susiepontefract/ & https://www.linkedin.com/company/cohearence-consulting Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

很多人第一次听到 "It's not rocket science" 时，会盯着 "rocket"（火箭）和 "science"（科学）发呆：这不就是 “火箭科学” 吗？难不成还有别的含义？其实它的真实用法和航天领域关系不大，今天卡卡老师带您解锁这个超实用俚语！"Rocket science"字面意思是 “火箭科学”，但实际含义是 “复杂难懂的事物；高深的学问”。不过这个短语最常用在否定句中 ——"It's not rocket science"，意思是 “这没什么难的；并不复杂”，用于强调某事其实很简单，无需过度复杂化。这个短语的起源和 “火箭科学” 本身的特性密切相关：火箭科学作为航天工程的核心，涉及大量高端技术和复杂计算，在普通人眼中是 “高难度学问” 的代名词。但随着口语化使用，它逐渐演变成一种反差表达：用 “火箭科学” 代表 “极致复杂”，再通过否定（not）来强调 “简单”。例如：How do I connect the printer?It's not rocket science—just plug in the cable.怎么连接打印机？没那么复杂，插上数据线就行。Some people think coding is rocket science, but it's just a matter of practice.有人觉得编程高深莫测，其实多练习就会了。原声再现：-You're doing laundry?你在洗衣服?- Hey, it's not rocket science.你在洗衣服？嘿，这没什么难的。The clubs have websites, the websites have pictures.It's not rocket science.这些俱乐部有网站，网站上有图片。这没什么难的。更多卡卡老师分享公众号：卡卡课堂 卡卡老师微信：kakayingyu001送你一份卡卡老师学习大礼包，帮助你在英文学习路上少走弯路

In this episode, Steve Fretzin and John Morgan discuss:Business growth and scaling strategiesImportance of partnerships and accountabilityTechnological innovation in professional servicesEntrepreneurial mindset and vision Key Takeaways:Successful businesses balance proactive growth (“catching fish”) with strong operations (“cooking fish”) for sustained efficiency.Clear, data-driven systems with dashboards and accountability can transform culture and boost individual and team performance.AI adoption should be cautious, tested, and iterative, with room for learning from early-stage mistakes.Long-term resilience requires financial reserves, backup strategies, and readiness for unpredictable “Black Swan” events. "What 'Only the Paranoid Survive' means is: be aware. Do [not just walk] down the street with blinders on and not see it coming, because it can come from anywhere. A problem can come from anywhere, and so you just have to be prepared." —  John Morgan Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: The Black Swan by Nassim Nicholas Taleb: https://www.amazon.com/Black-Swan-Improbable-Robustness-Fragility/dp/081297381X About John Morgan: John Morgan moved to Central Florida as a teen and was forever changed when his brother Tim was paralyzed while working at Disney and mistreated by both the company and legal system, inspiring him to fight for the powerless and seek justice against big corporations. He earned his law degree from the University of Florida in 1983 and, with his wife Ultima, founded Morgan & Morgan in 1988; over 34 years, it became the nation's largest injury law firm, recovering over $13 billion for 300,000+ clients. John authored two books — You Can't Teach Hungry and You Can't Teach Vision — reflecting the principles behind his success, and he's also a political advocate and philanthropist supporting marijuana reform, minimum wage increases, and aid for abuse survivors and the hungry. Connect with John Morgan:  Website: https://www.forthepeople.com/Email: jmorgan@forthepeople.comLinkedIn: https://www.linkedin.com/in/johnmorganesq/Twitter: https://x.com/johnmorganesqFacebook: https://www.facebook.com/JohnMorganESQ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Gerard Virga discuss:Navigating emotional complexity and client crises in family lawEvolving business development practices in solo and small firm legal settingsExpanding legal services through education, technology, and content creationManaging personal and professional balance to prevent burnout in law practice Key Takeaways:Direct, relationship-focused communication—such as sharing personal contact info—can build trust, drive referrals, and deepen client loyalty.Implementing educational tools like AI videos and podcasts helps clients understand legal processes and significantly lowers their anxiety.Developing and signing a litigation strategy plan early in the case helps align client expectations, reduces unnecessary conflict, and clarifies legal goals.Carefully qualifying clients based on emotional stability and willingness to follow advice helps reduce burnout and improve case outcomes. "If we don't alleviate that pressure early, we don't answer those questions, we don't get to the root of the problems, then it's going to fester." —  Gerard Virga Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: The Game Changing Attorney by Michael Mogill: https://www.amazon.com/Game-Changing-Attorney-Competition-Obvious-ebook/dp/B07JWGX3YB About Gerard Virga: Gerard Virga is a seasoned family law attorney and the founding partner of The Virga Law Firm, where he leads a team of dedicated legal professionals across offices throughout Florida. With a passion for advocating for families during life's most challenging transitions, Gerard has built a firm known for its commitment to excellence, personalized client care, and aggressive representation in family law matters. Connect with Gerard Virga:  Website: http://www.thevirgalawfirm.com/Phone: 850-818-0236Show: The Florida Family Law Attorney Podcast: https://podcasts.apple.com/us/podcast/the-florida-family-law-attorney-podcast/id1799493137LinkedIn: https://www.linkedin.com/in/gerard-virga-006a9263/ & https://www.linkedin.com/company/thevirgalawfirmTwitter: https://x.com/TheVirgaLawFirmFacebook: https://www.facebook.com/gerard.virga.5 & https://www.facebook.com/virgalawfirm/Instagram: https://www.instagram.com/thevirgalawfirm/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Could a flexible rental model be the game-changer your property needs? In this episode of Invest2FI, host Craig Curelop sits down with Miller McSwain, a former nuclear rocket scientist turned full-time real estate investor and author of Co-Living Cash Flow by BiggerPockets. Starting with just two house hacks in Colorado Springs, Miller now oversees 6 co-living properties totaling over 50 rentable rooms, proving that strategic co-living can outpace traditional rental strategies — even in today's high-interest-rate environment. Learn how Miller scaled his portfolio, designed high-retention communities, boosted cash flow with simple renovation tweaks, and managed operations to maximize tenant satisfaction. He also shares critical mistakes, like contractor red flags, that beginners can easily avoid. PODCAST HIGHLIGHTS:[03:44] Miller discusses how games ignited his interest in exponential growth. [06:05] His first investment in mutual funds, influenced by Dave Ramsey. [08:55] Shares decision-making behind studying nuclear engineering in Tennessee. [11:01] Describes first exposure to real estate via his parents' duplex idea. [15:25] Road trip story finding the right Colorado city for house hacking. [17:02] Breaks down numbers on first Colorado Springs co-living house hack. [20:05] Lessons from managing tenants, hiring cleaners, and improving systems. [25:50] Miller's second house hack: buying under market and adding bedrooms. [31:00] How to build strong community culture inside a co-living house. [33:30] Systems for leases, group chats, pizza nights, and boosting retention. [37:39] His experience financing co-living houses with conventional and DSCR loans. [39:00] Miller shares his plans for expanding his co-living portfolio. [44:15] Learn more about Miller's book, Co-Living Cash Flow, and the co-living strategy. HOST Craig Curelop   

Hour 2: Stephen A. Smith, Marcus Spears, Brian Windhorst and Kendrick Perkins continue to talk NBA Playoffs on First Take! After their Game 7 loss, Perk explains why Houston should go all in to get Kevin Durant. Additionally, a preview of the Knicks Celtics Round 2 series that begins tonight in Boston! Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Steve Fretzin and Tim Sawyer discuss:Mentorship and mastermind groups as catalysts for professional growthUniversal business models shaping success across industries including legalEmotional authenticity as a foundation for impactful branding and client engagementDiscomfort as a necessary stage in the journey toward meaningful progress Key Takeaways:Professionals who admit their blind spots and join mastermind groups grow faster by learning from shared experiences and direct peer feedback.The simple model of finding, converting, and keeping clients consistently drives growth across industries, including legal.Lawyers who lead with authenticity, such as personal storytelling or community involvement, build trust and stronger emotional resonance.Intentional preparation and embracing discomfort during networking lead to better conversations, more opportunities, and long-term business impact. "AI will not replace lawyers, but lawyers who are using AI are definitely going to have an impact on lawyers who don't." —  Tim Sawyer Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Who Moved My Cheese? by Spencer Johnson and Kenneth Blanchard: https://www.amazon.com/Who-Moved-My-Cheese-Mazing-ebook/dp/B004CR6AM4 About Tim Sawyer: Tim is a two-time Inc. 500 co-founder with two successful private equity exits, a professional speaker, and an expert in business sales and growth strategies. As EVP of Sales and an investor at FasterOutcomes, he helps law firms leverage AI-powered legal intelligence to drive efficiency and profitability. With a strong background in digital marketing, Tim has led high-performing sales teams and scaled businesses through innovative strategies. He is also the host of the Legal Keys podcast, where he explores the intersection of law, technology, and firm success. Connect with Tim Sawyer:  Website: http://www.fasteroutcomes.com/Email: tim@fasteroutcomes.comShow: Legal Keys: https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791762308LinkedIn: https://www.linkedin.com/in/sawyertim/ & https://www.linkedin.com/company/faster-outcomes/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Tyson Mutrux discuss:The importance of cultivating the right mindset for professional growthBuilding and scaling a law firm through strategic hiring and systematized operationsThe power of networking and targeted referrals in developing a legal practiceUtilizing peer groups, coaching, and mentorship as tools for continuous improvement Key Takeaways:Mindset is the number one limiting factor for lawyers—without overcoming mental barriers, no strategy will work, even with a step-by-step million-dollar blueprint.Many law firms suffer from cash flow problems because lawyers pull too much money from the business too early, preventing reinvestment and sustainable growth.Effective hiring requires a thorough, systematized process—using tools like Zoho Recruit and strategies like “topgrading” ensures better long-term talent fit and retention.Networking should be laser-focused—meeting with professionals who are in a direct position to send targeted referrals, like volume PI firms or chiropractors, yields better ROI than general networking. "You can ruin a good hire just by having bad processes or no processes." —  Tyson Mutrux Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Modern Wisdom Podcast by Chris Williamson: https://podcasts.apple.com/gb/podcast/modern-wisdom/id1347973549About Tyson Mutrux: Tyson Mutrux is the owner and managing partner of Mutrux Firm LLC, a personal injury law firm based in St. Louis and Columbia, MO. He is also the co-founder and owner of Maximum Lawyer, a community where law firm owners connect, collaborate, and grow their firms. Connect with Tyson Mutrux:  Website: http://www.maximumlawyer.com/LinkedIn: https://www.linkedin.com/in/tysonmutrux/ & https://www.linkedin.com/company/maximum-lawyerFacebook: https://www.facebook.com/groups/maximumlawyerInstagram: https://www.instagram.com/maximumlawyer/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Greg Eisenberg discuss:How law firm business models are quickly shifting due to tech and market forcesWhy branding and visibility are critical for firms of any sizeWays small and solo firms can compete with major legal playersHow legal entrepreneurship is evolving through collaboration Key Takeaways:Small law firms can remain competitive by joining collectives that centralize branding, marketing, and operational tools while allowing them to retain full ownership of their businesses.Repeating a strong personal brand message through short-form video content across the right platforms helps attorneys become top-of-mind in their niche.The most effective business development strategy combines strong referral networks and relationship-building with a smart digital advertising approach.Law firms must stop treating marketing as a standalone fix and instead adopt a unified strategy that integrates operations, technology, finance, and client experience for long-term success. "They say they don't teach business in law school. I went to business school. They don't teach business in business school—it didn't make a huge difference. There's just some stuff they can't prepare you for." —  Greg Eisenberg Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: The GaryVee Audio Experience: https://podcasts.apple.com/us/podcast/the-garyvee-audio-experience/id928159684 About Greg Eisenberg: Gregory Eisenberg won the award for “Worst (or Best) Doppelgangers” thanks to his resemblance to Beaker, Shaggy, and Screech. A failed comedian and worse political candidate, he found his calling helping law firms grow. With 10+ years in marketing, he's worked with brands like Cinnabon, Carvel, and major universities. After starting LegalEase Marketing, he realized firms needed more than leads—they needed infrastructure. That led to Ready Firms, built to help small firms scale and stay competitive. Connect with Greg Eisenberg:  Website: https://readyfirms.com/Email: greg@readyfirms.comLinkedIn: https://www.linkedin.com/in/gregoryseisenberg/ & https://www.linkedin.com/company/readyfirms/Facebook: https://www.facebook.com/readyfirmsInstagram: https://www.instagram.com/readyfirms Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Lindsey Busfield discuss:The nuances and strategic use of SEO for law firm marketingThe importance of selective client intake for long-term successEvaluating the effectiveness of social media versus SEO in legal marketingUtilizing modern website tools and AI-driven bots for better client engagement Key Takeaways:SEO can be a game-changer, but only for firms in the right geographic and competitive conditions—others should consider niche targeting or different marketing strategies entirely.Social media rarely drives real case volume for law firms, unless it's used with intention, high-quality content, and deep community alignment.Choosing the right clients is just as important as hiring the right team, because poor client fit leads to burnout, financial issues, and strained relationships.Website platforms should match your marketing goals, with WordPress offering the best SEO flexibility, while simpler tools like Squarespace are fine for credibility-focused sites. "I have never talked to a lawyer who has said, 'Yes, I am getting half of my caseload through social media because it's so great.' That being said, social media can be really helpful as part of a grassroots campaign." —  Lindsey Busfield Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Intaker: https://intaker.com/LinkedIn Tutorial for Business Development: https://www.youtube.com/watch?v=0EWfLRtUL0g About Lindsey Busfield: Lindsey Busfield is a leading legal marketing expert and recognized industry disruptor, featured in publications like Benzinga, USA Today, and Attorney at Law Magazine. As Vice President and partner at Optimize My Firm, she has helped dozens of law firms boost revenue through strategic SEO and content marketing. Connect with Lindsey Busfield:  Website: http://www.optimizemyfirm.com/Show: Personal Injury Marketing Minute: https://podcasts.apple.com/au/podcast/personal-injury-marketing-minute/id1536073987LinkedIn: https://www.linkedin.com/in/lindsey-busfield/ & https://www.linkedin.com/company/optimizemyfirm Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jody Glidden discuss:The evolution and growing impact of AI in professional servicesChallenges lawyers face in client relationship managementThe limitations and future of traditional CRMsStrategies for maintaining and expanding client relationships Key Takeaways:43% of clients leave law firms not because of service quality but due to poor communication and lack of follow-up.AI-powered tools like Postilize can monitor relationship gaps and generate personalized outreach suggestions for lawyers to approve and send.Keeping in touch with clients through relevant life or business events — like promotions, layoffs, or funding rounds — can significantly boost retention and trust.Many lawyers miss business opportunities by failing to engage multiple contacts ("multi-threading") within a client's organization, risking total loss when one contact departs. "If you can ever move [a relationship] to personal, I think then you've probably got them for life." —  Jody Glidden Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Thank you to our Sponsor!Rankings.io: https://rankings.io/Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 About Jody Glidden: Jody Glidden is a seasoned entrepreneur, AI innovator, and the driving force behind Postilize, an AI-powered business development platform for professional services firms. With over two decades in tech, he's best known as the founder of Introhive, which he scaled to a $500 million valuation, delivering 40x returns for early investors. Under his leadership, Introhive grew to over 250,000 users at firms like PwC, Deloitte, DLA Piper, and Baker McKenzie. At Postilize, Jody applies his expertise in CRM, ERM, and AI automation to tackle challenges like missing relationship data, manual processes, and inconsistent client engagement. He integrates Generative AI and real-time event detection to craft personalized outreach and drive scalable relationship management, retention, and client acquisition. Connect with Jody Glidden:  Website: https://www.postilize.comEmail: jody.glidden@postilize.comLinkedIn: https://www.linkedin.com/in/jodyglidden/ & https://www.linkedin.com/company/postilize/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Kyle Hebenstreit discuss:The evolving legal industry landscape due to institutional capital and Big Four involvementRising competition and channel fragmentation in legal marketingStrategic marketing approaches tailored to client personas and firm typesOperational and budgetary decisions that influence long-term law firm growth Key Takeaways:Private equity and institutional capital are transforming the legal industry, creating new acquisition and exit opportunities for small, consumer-facing law firms.Social media platforms like LinkedIn and Meta hold high potential for law firms, yet are underutilized, especially with organic content for referrals and paid campaigns for brand awareness.Law firms should begin their marketing strategy by analyzing successful recent clients and understanding how they found them before setting a marketing budget.When choosing a marketing partner, inquire about client-to-manager ratios, review actual KPIs, and check references, much like when hiring a full-time employee. "If you're staying top of mind for your professional network... you can help augment referral traffic that way." —  Kyle Hebenstreit Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsor!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: The Hard Thing About Hard Things by Ben Horowitz: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 About Kyle Hebenstreit: Kyle Hebenstreit is the Chief Executive Officer of PracticeMadePerfect (PMP), where he leads a team dedicated to helping law firms grow through tailored, data-driven marketing solutions. With nearly 20 years of experience across consulting, media, and entrepreneurship, Kyle brings a strategic mindset and a passion for client success. Before joining PMP, he held leadership roles at Deloitte Consulting, Skydance Productions, and served as an Entrepreneur in Residence at NextGen Growth Partners. Connect with Kyle Hebenstreit:  Website: http://www.pmpmg.com/Email: khebenstreit@pmpmg.comPhone: 3174109640LinkedIn: https://www.linkedin.com/in/hhebenstreit/& https://www.linkedin.com/company/pmpmgFacebook: https://www.facebook.com/pmpmgInstagram: https://www.instagram.com/pmpmarketinggroup/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ed Levy discuss:Building and nurturing authentic client relationships in professional servicesIncreasing referrals through trust and engagementThe psychological value of personalized client appreciationThe role of networking and peer communities in growing a legal practice Key Takeaways:Small, personal gestures—like handwritten notes or thoughtful gifts—can leave a lasting emotional impact and increase client loyalty.Lawyers who genuinely engage with clients beyond transactions are more likely to receive organic referrals.Membership in curated networking groups like Provisors can create structured opportunities to both give and receive high-value referrals.Understanding what truly matters to a client—personally and professionally—helps legal professionals build trust and long-term partnerships. "The most important thing, even with no budget at all, is to separate the business from the appreciation and the emotional connections that you're trying to build." —  Ed Levy Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Got Your Attention? by Sam Horn: https://www.amazon.com/Got-Your-Attention-Intrigue-Connect/dp/1626562504 About Ed Levy: Ed Levy is the owner and president of Edventure Promotions, a company built on two core principles: spend clients' money as if it were our own and exhaust all possibilities to deliver exceptional results. With over 20 years of experience, Ed has led the company to become a trusted partner to globally recognized brands and organizations of all sizes. He created I Love My PI Lawyer—a groundbreaking program that uses curated gifting experiences to help personal injury lawyers deepen client relationships, increase referrals, and stand out in a competitive market. Ed's approach emphasizes promotional products as strategic communication tools that drive measurable engagement and campaign success. He remains passionate about helping PI lawyers and professionals elevate their marketing strategies through innovative, results-driven solutions. Connect with Ed Levy:  Website: https://www.edventurepromotions.com/ilovemypilawyerLinkedIn: https://www.linkedin.com/in/edlevy/ & https://www.linkedin.com/company/edventure-promotions/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.