Podcasts about book promotion

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Best podcasts about book promotion

Latest podcast episodes about book promotion

Comic Lab
Who are you? What do you do? Why should I care?

Comic Lab

Play Episode Listen Later May 15, 2025 64:04


Today's show is sponsored by Dreamhost. The first step in owning and controlling your own work is creating a website, and Brad and Dave have relied on Dreamhost for years. Check out Dreamhost.com/comiclab to find out how you can lock in a rate of $2.59/month for three years!Your social media profile needs to answer three questions clearly: Who are you? What do you do? And why should I care? If you're wasting time being cute, you're missing out of opportunities. Also, the NCS releases the nominees for Outstanding Cartoonist of the Year, and a person hired to illustrate a children's book faces a tough question from the writer: How do we sell this thing??Today's ShowBranding on your social media profileSusan MacTaggartShow sponsor: Dreamhost dreamhost.com/comiclabUPDATE: NCS Outstanding Cartoonist nominationsWe made the book... now what?"Have we ever considered not doing free content?SummaryIn this conversation, Brad Guigar and Dave Kellett discuss the importance of branding for cartoonists on social media, emphasizing the need for clear communication in profiles. The conversation wraps up with insights on navigating new platforms like Bluesky and the importance of straightforward messaging in promoting one's work. They discuss the evolving nature of social media presence, and the value of reliable hosting services like DreamHost. They also engage in a light-hearted personal affirmation segment and provide updates from the National Cartoonist Society. The conversation culminates in practical advice for illustrators on how to sell their work, emphasizing the importance of understanding one's role in the creative process. In this episode, Brad Guigar and Dave Kellett discuss the importance of branding in book promotion, the exploration of new intellectual properties (IP) for original graphic novels, and the value of audience engagement and product testing in the creative process. They also touch on the resurgence of physical media in a digital age, emphasizing that quality content will always find an audience.TakeawaysBranding is crucial for self-publishing cartoonists.Social media profiles should clearly state who you are.Consistency is more important than creativity on social media.Cartoonists often struggle with self-promotion due to imposter syndrome.Blue Sky may not have the same algorithmic restrictions as other platforms.Direct communication is key in branding and marketing.It's okay to promote your work without feeling like you're bragging. Put some of the creative thought into solving business problems.This change is 100% not permanent.You can change it tomorrow.We're big fans of DreamHost.This is the perfect opportunity for you.A 97-day money back guarantee.You are a limitless well of creativity.This is not your job, Jay.You should run as far away from him as you can.Your job is to use the book to promote Jay. Your job is to use the book to promote your next gig.Selling books, marketing books, promoting books, that's not Jay's brand.The responsibility of selling this book is not your job.This is a time management issue.You can use this to get to the next stage in your career.We have both done this with IP that the world has never seen.You'd better have previews and sample images that look incredible.People will absolutely buy that thing because they know it's good.People will buy your book. Absolutely.You can absolutely make that work. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

Book Marketing Mentors
LinkedIn Magic: How to Own Your Awesome and Amplify Your Book Sales - BM474

Book Marketing Mentors

Play Episode Listen Later May 14, 2025 30:23 Transcription Available


Are you ready to transform your LinkedIn presence and make your book promotion unforgettable?This week's guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn.Miranda helps women entrepreneurs and authors grow their brand with confidence, energy, and authenticity.From busting imposter syndrome to creating engaging content and converting followers into loyal readers, Miranda reveals powerful media strategies authors can use on LinkedIn and beyond. Key Takeaways:How being fully yourself online can attract the right readers—without trying to be someone you're notWhy imposter syndrome disappears when you use your real-life experience as your brand's secret weaponThe one storytelling trick that turns your posts and messages into meaningful reader connectionsHidden LinkedIn tools that quietly grow your email list and deepen reader relationshipsWhat happens when you stop chasing trends and focus on building real momentum insteadReady to share your story? Tune in for Miranda's actionable tips and energizing wisdom to spark your LinkedIn journey!Here's how to connect with Miranda:Website: MirandaVonFricken.comBook: Own Your Awesome on LinkedInPodcast: Own Your Awesomehttps://LinkedIn.com/in/MirandaVonFrickenhttps://Instagram.com/MirandaVonFricken*************************************************************************

In Tune Radio Show: KWRH-LP 92.9FM
Tales from the Diamond: The 12 Rings of the St. Louis Cardinals!

In Tune Radio Show: KWRH-LP 92.9FM

Play Episode Listen Later May 12, 2025 48:13 Transcription Available


This episode is a treasure trove for baseball enthusiasts! With the dynamic duo of Bob Tiemann and Ron Jacober in the studio, we explore the legendary legacy of the St. Louis Cardinals and their impressive 12 World Series titles. Bob, an award-winning historian, takes us through the timeline of each championship, revealing intriguing stories and stats that even the most devoted fans might not know. Ron, a hall of fame broadcaster, spices things up with his firsthand experiences from the broadcast booth, reminiscing about the unforgettable games and players that left a mark on the franchise. We dissect the evolution of the team, touching on the fierce rivalries that have shaped the landscape of baseball, and even dive into the behind-the-scenes antics that made the game so much fun to watch. From the fierce competition of the 1982 series to the early days of the franchise, every story is laced with delightful humor and camaraderie. If you're looking for a podcast that not only informs but also entertains, this episode hits it out of the park! Tune in for a fun and insightful look at one of baseball's most storied franchises, and who knows, you might just find yourself learning something new about the game we all love.[00:00] Introduction to St. Louis Cardinals' Legacy[00:39] Baseball Talk: Upcoming Games and Players[01:24] The Million Dollar Rookie Card Story[02:48] Meet the Guests: Ron Jacober and Robert Tiemann[03:03] Sponsorship and Listener Engagement[04:07] Historical Highlights: St. Louis Cardinals' Championships[10:23] Memorable World Series Moments[17:31] Iconic Cardinals Players and Their Legacy[25:45] Underrated Cardinals and Book Promotion[26:20] Julian Javier: The Phantom Second Baseman[27:15] Keith Hernandez: The Underrated First Baseman[29:25] George Kissel's Impact on the Cardinals[30:28] The Shift to Statistical Analysis in Baseball[34:26] The Evolution of Pitching Philosophy[39:28] Humorous Banter and Closing RemarksTakeaways: The St. Louis Cardinals are the proud owners of 12 World Series rings, showcasing their rich history in baseball. Bob Tiemann and Ron Jacober share insightful stories about the Cardinals' championship victories that fans will love. The podcast dives into memorable moments like David Freese's legendary home run, which defined the 2011 World Series. Listeners will appreciate the mix of nostalgia and expert analysis as the hosts reminisce about key figures in Cardinals history. Tiemann reveals how the Cardinals' legacy is not just about wins, but also about the heart and hustle of players like Stan Musial. The episode highlights the evolution of baseball strategy, emphasizing the shift from traditional pitching to analytics-based decisions. 12 Rings: Stories of the St. Louis Cardinals World Championships, second edition, expanded and updated – Reedy PressRobert L. Tiemann – Reedy PressRon Jacober – Reedy PressThis is Season 8! For more episodes, go to stlintune.com#stlouiscardinals #stlouiscardinalsbaseball #reedypress #stlouisbrowns #baseballhistory #baseballhistorian #baseballplayers #worldseries

Author Vivian E. Moore
“PICTURE THIS!” How To Snag Readers With Effective Promotions And Book Covers

Author Vivian E. Moore

Play Episode Listen Later May 10, 2025 15:00


Today's episode explores the significance of Book Promotion, why the right Book Cover Matters, and how to Promote Successfully and Consistently. 

Confident Communications
Bill Belichick's Girlfriend Has Main Character Energy and It's Breaking His Brand

Confident Communications

Play Episode Listen Later May 7, 2025 17:39 Transcription Available


Bill Belichick has always been a master of control—on the field, in the press, and with his own narrative. But this episode examines how that carefully crafted reputation is unraveling, not because of a fumbled statement, but due to the outsize influence of his much-younger girlfriend, Jordan Hudson. A viral CBS interview, public statements blaming the media, and confusion about her expanding “professional” role—all illustrate a pattern where the desire to squash uncomfortable questions only fuels more curiosity and suspicion for the current UNC football coach. Using the latest PR missteps as a case study, the episode spotlights the danger of losing control over the story to someone whose only real credential is main character energy. When boundary issues and amateur crisis management collide, even New England legends risk getting steamrolled by bad optics. The tension between protecting privacy and inviting chaos gets put under the spotlight, challenging listeners to recognize when a message stops being strategy and starts becoming farce.In this episode:The real cost of outsourcing reputation management to someone with minimal experience and maximum influenceWhy blaming the media—and the audience—always backfires, no matter how famous you areHow losing internal boundaries blurs personal and professional roles, turning even legacy brands into tabloid fodderWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

Book Marketing Mentors
From Idea to Impact: How to Write and Sell a Business Book That Matters - BM471

Book Marketing Mentors

Play Episode Listen Later Apr 23, 2025 29:18 Transcription Available


Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice?This week's guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effectively with a ghostwriter (aka “angel writer”) to create a compelling, marketable book that remains true to your vision.From demystifying the ghostwriting process to responsibly leveraging AI, Danielle shares actionable insights for authors who want their message to stand out in a crowded marketplace.Key Takeaways:Explore the Angel Writing Approach Understand how angel writers differ from ghostwriters to create a book that feels truly yours.Capture Your Authentic Voice Use simple techniques to make sure your words, tone, and ideas sound like you. This builds trust with readers.Craft a Standout Business Book Design a book you're proud of—because loving your cover can boost your energy and your sales.Use AI the Smart Way Blend AI tools with your unique voice to save time while keeping your message real and personal.Choose the Right Publishing Path Clear up common myths about traditional publishing and take control of your book's marketing and success.Tune in to discover expert strategies to elevate your book and amplify your message with confidence.Connect with Danielle at Authors on MissionLinkedInInstagram: @authorsonmission*************************************************************************FREE AUTHOR MARKETING RESOURCES

Self-Publishing with Dale L. Roberts
Book Promotion Myths That Keep You Broke

Self-Publishing with Dale L. Roberts

Play Episode Listen Later Apr 22, 2025 19:21


Think you need expensive ads or a huge following to sell books? Think again! This episode busts common book marketing myths, exposes money-wasting tactics, and reveals what actually gets results. Stop making these mistakes and start selling more books today! Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Promotional Strategies for Books - https://DaleLinks.com/PromoBook My List of Book Promo Lists - https://DaleLinks.com/BookPromos Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com  Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Ask The Author with Jodi Gibson
86: Does Social Media Sell Books?

Ask The Author with Jodi Gibson

Play Episode Listen Later Apr 13, 2025 17:46


Does social media sell books? It's complicated. In this episode I'm sharing my thoughts and experiences on this very topic.  Don't forget to like and subscribe to the podcast so you don't miss an episode. And if you have a burning questions you'd like answered, please email through my contact form on my website https://www.jfgibson.com.au/, or reach out on Instagram where you'll find me @jfgibsonwriter subscribe to my Substack https://writesquadcommunity.substack.com/ for lots more on writing, publishing, books and more. You can also support the podcast by buying me a coffee on https://ko-fi.com/jodigibson  Your support helps with the hosting and production costs of the show, so thank you. And, you'll get a shout out on the next episode too! Happy listening (and writing)! Jodi  

Creating a Brand
Promote and Sell Your Book Through Podcasting | Rodney Miles

Creating a Brand

Play Episode Listen Later Apr 8, 2025 13:16 Transcription Available


Send Us a Text MessageMany authors have turned to podcast guesting to promote and sell their books. Sadly, most see little to no book sales from their guesting efforts. But, this doesn't have to be the case for you! In this episode, Rodney Miles shares 7 strategies that will make your book work for you through podcast guesting instead of the other way around. Get ready to start driving book sales and buzz through podcast guesting!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/326Chapters00:00 The Power of Podcasting for Authors02:49 Creating a Successful Book06:11 Being a Great Podcast Guest07:37 Converting Listeners into Clients09:04 Effective Book Marketing StrategiesTakeawaysPodcasting is a powerful tool for book promotion.A well-crafted book can lead to significant consulting opportunities.Authors should focus on helping hosts during podcast appearances.Genuine passion for your book enhances your podcast presence.Infrastructure is key; direct traffic to your own website.Professional editing and a great cover are essential for credibility.Engaging book covers set the right expectations for readers.Creating related products from your book can expand your offerings.Clear calls to action are crucial for converting interest into action.Books should work for you, not the other way around.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/326

The Short Fuse Podcast
Reading the City with Tyler Wetherall

The Short Fuse Podcast

Play Episode Listen Later Apr 7, 2025 34:15


SUBCRIBE TO READING THE CITYOrder Tyler Wetherall's novel AmphibianAbout Reading the City "Reading the City" is a weekly newsletter of bookish events in and around NYC, a weekly diary of upcoming New York literary life on a need-to-know basis. No long blurbs, no reviews, just book events of all stripes. "Reading the City" links to the author's books, website, or social pages when possible. Tyler Wetherall, the founder and editor, is a believer in the  power of the literary community to raise each other up, champion one another, and help make the site an inclusive and welcoming space for all writers and readers. Tyler Wetherall is a  Brooklyn-based writer, editor, and teacher, and the author of No Way Home: A Memoir of Life on the Run (St. Martin's Press) and Amphibian (forthcoming from Virago).   She arrived in New York from London in 2014, knowing just three people. She  carried with her a manuscript she had  written alone in a Victorian outhouse at the end of her mother's garden in Devon. Her entire experience of the writerly life thus far was solitary—and pretty cold. She found herself in a  very special place called the Oracle Club (RIP) in Long Island City, and there  she met real life authors for the first time. After staying up late and  talking craft, drinking gin, and playing records, or reading poetry and howling into the night, she had  found her community, and through that community the practical and intellectual resources she needed to become an author myself. Photo credit:  Sammy DeighElizabeth Howard, Producer and Host of the Short Fuse Podcast Elizabeth Howard is the producer and host of the Short Fuse Podcast, conversations with artists, writers, musicians, and others whose art reveals our communities through their lens and stirs us to seek change. Her articles related to communication and marketing have appeared in European Communications, Investor Relations, Law Firm Marketing & Profit Report, Communication World, The Strategist, and the New York Law Journal, among others.  Her books include Queen Anne's Lace and Wild Blackberry Pie, (Thornwillow Press, 2011), A Day with Bonefish Joe (David Godine, 2015) and Ned O'Gorman:  A Glance Back (Easton Studio Press, 2016). She leads reading groups at the Center for Fiction in Brooklyn, New York.  @elizh24 on InstagramThe Arts Fuse The Arts Fuse was established in June, 2007 as a curated, independent online arts magazine dedicated to publishing in-depth criticism, along with high quality previews, interviews, and commentaries. The publication's over 70 freelance critics (many of them with decades of experience) cover dance, film, food, literature, music, television, theater, video games, and visual arts. There is a robust readership for arts coverage that believes that culture matters.The goal of The Arts Fuse is to treat the arts seriously, to write about them in the same way that other publications cover politics, sports, and business — with professionalism, thoughtfulness, and considerable attitude. The magazine's motto, from Jonathan Swift, sums up our editorial stance: “Use the point of your pen … not the feather.” The Arts Fuse has published over 7,000 articles and receives 60,000+ visits a month. This year they are celebrating their 5th birthday, a milestone for a small, independent magazine dedicated to covering the arts.Why The Arts Fuse? Its birth was a reaction to the declining arts coverage in newspapers, magazines, radio, and television. When the number of news pages shrink in the mainstream media, attention is paid. But the continual whittling down of arts coverage has been passed over in silence. Editor-in-Chief Bill Marx started the magazine to preserve the craft of professional arts criticism online, while also looking at new and innovative ways to evolve the cultural conversation and bring together critics, readers, and artists.Serious criticism, by talking about the strengths, weaknesses, and contributions of the arts, plays an indispensable role in the cultural ecology. Smaller, newer organizations need a response. When they are ignored as they are by the mainstream media, they fail to gain an audience. And without an audience, they fold, further weakening the entire ecosystem.Assist The Arts Fuse in their  mission: to keep arts and culture hale and hearty through dialogue rather than marketing.SUBSCRIBE to the weekly e-newsletterLIKE The Arts Fuse on Facebook, FOLLOW  on TwitterHELP  The Arts Fuse thrive by providing underwriting for the magazine. Even better — make a tax deductible donation.  

Digitally Overwhelmed
Pinterest Marketing for Book Promotion with Debbie Gonzalez/ ep315

Digitally Overwhelmed

Play Episode Listen Later Apr 4, 2025 29:07


In this conversation, Debbie Gonzales shares her expertise on using Pinterest as a powerful marketing tool for authors. She discusses how Pinterest functions as a visual search engine, the importance of pre-publication marketing, and the evergreen nature of content on the platform. Debbie emphasizes the need for authors to identify themes in their books to effectively market them on Pinterest, and she shares her personal journey into Pinterest marketing, highlighting the long-term benefits of consistent content creation. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/debbie-gonzalez   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

ReWild Your Soul
From Twilight Fans to Novelists: Amanda and Lisa Marie's Journey of Co-Writing, Creative Challenges, and Book Promotion

ReWild Your Soul

Play Episode Listen Later Mar 28, 2025 28:47 Transcription Available


Collaboration can be a powerful catalyst for creativity, as Amanda and Lisa Marie share in this episode about their journey of writing a book together. They delve into the dynamics of co-authoring, navigating marketing challenges, and the importance of supporting each other in both writing and in-person events.• Exploring the process of co-writing and its benefits  • Discussing their unique characters and different writing perspectives  • How their Twilight fandom turned into a writing partnership  • Challenges and joys of marketing as indie authors  • Balancing writing with family life and personal commitments  • Embracing vulnerability in in-person events as authors  • The importance of patience and persistence in the writing journey  If you love what Amanda and Lisa Marie shared, go support them on social media and check out their work!Blurb:Pressured by her looming deadline and an unfinished romance manuscript, author Molly Covington applies her immersive research skills and goes all in. She hires a male companion for inspiration during three days of research in Las Vegas.Enter sexy, confident Jared Washington—an extreme sports enthusiast and relationship skeptic who moonlights as a Plus One male companion. Molly's contract puts him within arm's reach of buying his own business and making his dreams come true.The chemistry between her and Jared is surprisingly easy. Before their Vegas rendezvous comes to an end, one of them will need to lay all their cards on the table to discover if they'll be lucky in love.Author bio:Amanda and Lisa-Marie are an award-winning, co-writing team of best friends who share imaginary worlds, including a short story, Shivers, published in Moments Between. Lisa Marie Potter (BIPOC) is a mom of four who grew up in Nottingham, England, and now resides in Alaska with her husband and golden retriever. Amanda Nelson grew up in Maryland and moved to Arizona, where she attended college and currently lives with her husband and four kids. Both women are hopeless romantics, but Lisa-Marie enjoys suspense novels, while Amanda's second go-to genre is romancy. The duo also review books on their socials, hike the Olympic National Park, and fight over the same fictional crushes.Links: Website: NELSON POTTER Amazon: https://a.co/d/cUEN9tf  or Barnes & Noble Men in Books Aren't Better by Amanda Nelson | eBook | Barnes & Noble®About Victoria:Hey there, I'm Victoria! As a writer and developmental editor, I specialize in helping busy writers bring their publishing dreams to life without the overwhelm. Editing doesn't have to feel like pulling teeth—it's the magic that transforms your story from “meh” to masterpiece!Here's how I can help:

Book Marketing Mentors
How to Create a Powerful Author Brand For Your Book Marketing Success - BM465

Book Marketing Mentors

Play Episode Listen Later Mar 12, 2025 28:09 Transcription Available


How can nonfiction authors create a powerful brand for successful book marketing?This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction authors stand out.Learn how to build a recognizable author identity, leverage branding elements like color and logos, and engage consistently on social media to grow your audience.Key Takeaways:Branding Basics: Treat your authorship like a business—establish a clear brand identity with a logo and a strong online presence.Color & Logo Strategy: Use color psychology and genre-specific design to make your brand visually compelling.Consistent Engagement: Stay active on social media to build relationships and keep your audience engaged.Avoid Common Mistakes: Don't try to appeal to everyone—focus on your niche for a stronger reader connection.Free Resources as Marketing Tools: Share valuable content to establish expertise and attract readers to your book.Tune in to refine your book marketing strategy and elevate your author brand!*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

The Remarkable Leadership Podcast
How to Thrive in a Distracted World with Jones Loflin

The Remarkable Leadership Podcast

Play Episode Listen Later Mar 12, 2025 37:10 Transcription Available


Are you focused or merely busy? Jones Loflin sits down with Kevin to reveal the secret of focus, inspired by honeybees. Jones introduces six essential "permissions" that individuals must grant themselves and emphasizes their particular importance for leaders, who not only need to practice these permissions personally but also guide their team members to recognize and adopt them. These permissions include: The Permission to Prioritize – Bees prioritize maintaining the hive before making honey. How can we identify our most critical goals? The Permission to Plan – Similar to how bees prepare for changing conditions, how can we proactively set ourselves up for success? The Permission to Be Unavailable – Constant accessibility can hinder productivity. How can leaders create an environment conducive to deep work? The Permission to Recharge – Bees rest more than they work. What lessons can we draw from this behavior? The Permission to Change – Often, we stick to habits that are no longer beneficial. How can we embrace necessary changes? The Permission to Be Consistent – Although change is crucial, success frequently arises from disciplined, repeated actions. Listen For 0:00 Introduction 0:38 Podcast & Live Stream Info 1:01 Book Promotion 1:31 Guest Introduction 2:40 Jones Loflin's Background & New Book 4:00 The Journey to the Book Focused as a Bee 5:07 The Inspiration Behind the Book 6:06 Writing with His Daughter 8:05 Why Busy is Crossed Out in the Title 9:45 The Most Dangerous Four Letter Word 12:14 The Six Permissions for Focus 14:12 Permission 1 Prioritize 16:25 A Tip for Prioritization 18:06 Permission 2 Plan 19:48 Why Leaders Need to Plan Beyond Work 20:57 Permission 3 Be Unavailable 22:53 How Bees Ignore Distractions 24:17 Permission 4 Recharge 25:39 Why Leaders Must Prioritize Their Own Wellbeing 25:58 Permission 5 Change 27:12 Permission 6 Be Consistent 29:41 Leadership Insights from the Book 31:38 Jones Loflin's Personal Insights 32:56 What Jones is Currently Reading 34:03 Where to Find Jones and His Book 36:08 Closing Remarks Meet Jones Jones' Story: Jones Loflin is an accomplished author and coach. His books include Always Growing, Juggling Elephants, Getting The Blue Ribbon, Getting to It, and his latest book Focused as a Bee – Six Buzzworthy Strategies to Thrive in a Distracting World. Jones has made it his life's work to deliver powerful ideas and practical solutions to help people make the best choices with their time. His client list includes Federal Express, Tractor Supply, and Choice Hotels as well as the United States military. Jones believes the key to success is being passionate about certain things in life, including family, spiritual beliefs, career and relationships. Jones lives in North Carolina with his wonderful wife Lisa. They have two perfect daughters and one really cool son-in-law. http://www.jonesloflin.com https://jonesloflin.com/faab https://www.linkedin.com/in/jonesloflin/ http://www.instagram.com/jonesloflin http://www.alwaysgrowingbook.com   This Episode is brought to you by... Flexible Leadership is every leader's guide to greater success in a world of increasing complexity and chaos.    Book Recommendations Focused As A Bee: Six Buzzworthy Strategies To Thrive In A Distracting World by Jones Loflin and Sydney Loflin Likeable Badass: How Women Get the Success They Deserve by Alison Fragale PhD Who Moved My Cheese by Spencer Johnson Juggling Elephants: An Easier Way to Get Your Most Important Things Done--Now! by Jones Loflin and Todd Musig  Like this? How to Pay Attention in a Distracted World with Christian Madsbjerg This is Strategy with Seth Godin Harnessing the Power of Group Intelligence with Siobhan McHale Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes   

The Extraordinary Business Book Club
Episode 446 - Book publicity with Marissa Eigenbrood

The Extraordinary Business Book Club

Play Episode Listen Later Mar 10, 2025 39:44


 'This is all a web that's woven together, and how it all works is really important. You can't just do one piece of it. And a great partner is someone who understands that this is a marathon, not a sprint.' You think writing a book is hard? Well, ok, yes it is, but it comes as a nasty shock for most authors to realize that writing the damn thing isn't enough - then they have to promote it. Luckily, there are people out there who do this really, really well. And even more luckily, one of them is about to give you a book publicity masterclass.  Marissa Eigenbrood, President at Smith Publicity, specialises in the art of connection, matching the right authors to the right platforms, so the right readers can find the right books. While marketing is great for creating a buzz at launch, publicity helps establish enduring credibility. Marketing directly engages your readers; publicity harnesses the power of established media to supercharge your authority and reach.  The good news is that there's a wealth of opportunities out there. The even better news is that you don't just get one chance to shine; long after publication day, savvy publicity means you can continue to use your book to build an enduring professional presence. Here's to the long game.

Unpublished
WE NEED YOUR ART, STOP F***ING AROUND AND MAKE SOMETHING

Unpublished

Play Episode Listen Later Mar 6, 2025 45:13


BOOK OUT THIS WEEKBOOK OUT THIS WEEKBOOK OUT THIS WEEKBUY BOOK BUY BOOK BUY BOOK00:00 Introduction and Holiday Hat00:30 Book Tour and Podcast Plans03:05 The Importance of Art04:05 Creative Blocks and Overcoming Them12:00 Role of Patience in Creativity25:31 Art reset challenge26:10 Rice Cakes26:44 Book Promotion and Blurbs33:18 Self-Publishing vs. Traditional Publishing36:24 Expectations for the Book43:15 Podcast Reflections and Upcoming EventsBOOK TOUR INFOUSA EAST COASTThe BookMark Shoppe Brooklyn 11th March 2025 7pm - BUY TICKETS HEREHead House Books, Philly, 13th March 2025 6:30pm - BUY TICKETS HERETaylor Co Books, Brooklyn, 14th March 2025 7:30pm - BUY TICKETS HERE (just scroll down the home page!)Morocco Bound Bookshop", 25th March - BUY TICKETS HEREScheltema, 5th April, 2pm - BUY TICKETS HERE!I am going to be all up and about your business. Please stay tuned.UNITED KINGDOMAMSTERDAMBERLIN, SYDNEY AND MELBOURNE!

Novel Marketing
Book Promotion in 2025: How AI Gives Authors More Time to Write

Novel Marketing

Play Episode Listen Later Mar 5, 2025 59:40


It's 2025, and authors are at war over AI. Some are embracing it, others are retreating to bunkers, and a few think it's just another passing fad. But amid all the controversy, most authors are missing out on the AI advantage that everyone can agree on: AI can help you market your books, which gives you more time to write.   Most of us became authors because we love writing, not because we love marketing. But what if AI could handle some of the heavy lifting for you? What if you could spend less time on book promotion and more time crafting stories?   In this week's episode, I sit down with Alexander Macris, an author, game creator, and expert in AI-powered marketing. We discuss:    The AI tools that help authors sell more books (without replacing their creativity)  How to use AI to improve book descriptions, pitches, and cover designs  The surprising way AI can analyze your data to help you serve your readers Listen in or read the blog version to learn how you can use AI to reclaim your writing time! I'd love to hear your thoughts! Have you used AI in your marketing? Join the conversation in AuthorMedia.Social, a no-drama space where authors share their AI experiences with civility and curiosity.Support the show

The Indy Author Podcast
Book Promotion and How to Break through the Noise with Leah Paulos - #277

The Indy Author Podcast

Play Episode Listen Later Mar 4, 2025 45:05


Matty Dalrymple talks with Leah Paulos about BOOK PROMOTION AND HOW TO BREAK THROUGH THE NOISE, including the importance of early marketing planning, crafting concise and compelling pitches, and understanding the specific needs of different recipients. Leah also delves into leveraging email lists, using AI tools for crafting pitches, building relationships with influencers, and the long-tail approach to post-publication promotion. Leah provides practical tips for authors to maximize their promotional efforts and connect effectively with their target audience.   Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/podcast.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Leah Paulos is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked at the intersection of books and media for over 25 years. Twice named a top PR firm by the Observer, Press Shop PR has worked on many notable books and #1 bestsellers including MARCH by Rep. John Lewis and ON TYRANNY by Timothy Snyder, as well as books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. She lives in Brooklyn with her husband and two sons.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.  

From Startup to Wunderbrand with Nicholas Kuhne
The Secret to Growing Your Brand with a Book

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later Mar 3, 2025 30:58


In this episode, Nicholas Kuhne chats with Becky Robinson, founder and CEO of Weaving Influence, about the power of books as business tools and how to effectively market your ideas. Becky, an expert in book marketing and thought leadership, shares her proven strategies for growing an audience, launching a book, and turning your expertise into lasting influence.She reveals how authors, entrepreneurs, and business leaders can use books as lead generation tools, how to build an online presence before publishing, and the biggest mistakes to avoid in book marketing. Whether you're an aspiring author or a seasoned thought leader, Becky's insights will help you maximize your book's reach and impact.Timestamps & Key Topics[00:00:00] Introduction to Becky Robinson & Weaving Influence[00:02:00] Are books still relevant in a digital-first world?[00:04:00] Why a book is the ultimate business card[00:06:00] The ROI of a book: Cost per acquisition vs. customer lifetime value[00:09:00] How to know if your book idea is ready for publishing[00:12:00] The importance of testing your ideas before you write a book[00:15:00] Why sharing your ideas online is key to refining your message[00:18:00] Behind the scenes: How Becky marketed her own book Reach[00:20:00] Repurposing book content for social media, courses, and more[00:22:00] The business benefits of writing a book (beyond royalties)[00:25:00] Making money as an author: Reality vs. expectations[00:28:00] Why fiction and nonfiction authors need different marketing approaches[00:30:00] The power of book awards, Amazon rankings, and media campaigns[00:32:00] How to work with Becky & Weaving InfluenceCall to Action

Redpill Project - Waking Up The World
"Epstein Files", DNA, AI & MAHA | Ep. 911 The Daily Dose

Redpill Project - Waking Up The World

Play Episode Listen Later Mar 2, 2025 80:27


"Epstein Files", DNA, AI & MAHA | Ep. 911 The Daily Dose Help Support RedpillsTV - Donate at https://Redpills.TV/PP or at https://Redpills.TV/GO GoodBru & Book Promotion - www.goodbru.com/redpill Use Code Redpill at checkout Visit Tammy - www.naturallyinspiredradio.com Merch Store - https://shop.redpills.tv PetClub247 - https://redpills.tv/mushroom Crypto Consultation www.thecryptofuture.com Visit Josh https://redpills.tv redpillproject.substack.com t.me/redpillstv x.com/@realjoshuareid https://redpills.tv/mushroom https://redpills.tv/pets https://redpills.tv/coffee Mushrooms https://redpills.tv/mushroom Kirk Elliott Gold and Silver www.getgoldtoday.com www.redpills.tv/mypillow My Patriot Supply Be Prepared When Disaster Strikes redpills.tv/patriot The Redpill Project.. Find Us and Subscribe! Web https://redpills.tv Telegram http://t.me/RedpillsTV Rumble https://rumble.com/c/RedpillProject CloutHub https://clouthub.com/redpills GETTR https://gettr.com/user/redpill TikTok https://tiktok.com/@realjoshreid Foxhole App: https://pilled.net/#/profile/127862 Facebook: https://www.facebook.com/redpillproject DLive: https://dlive.tv/RedpillProject

Mentor In The Mirror
Ep293 Microdosing for Health, Healing, and Enhanced Performance with Jordan Gruber

Mentor In The Mirror

Play Episode Listen Later Feb 25, 2025 65:02


Microdosing for Health, Healing, and Enhanced Performance with Jordan Gruber In this episode of the Psychedelic Coach Podcast, host Kole Whitty interviews Jordan Gruber, co-author of 'Your Symphony of Selves' and the new book 'Microdosing for Health, Healing, and Enhanced Performance,' co-written with James Fadiman. Link to book on Amazon: https://a.co/d/h0ScHvA  Join The Condor Approach Live HERE They discuss the benefits of microdosing, not only for mental health conditions like depression and ADHD, but also for enhanced performance and overall well-being. Jordan shares his personal journey with microdosing, its effectiveness, and its broader implications for various aspects of life, including sports, creativity, and therapy. The conversation also addresses common concerns, misconceptions, and the importance of approaching microdosing with the right intent and information. The episode serves as an insightful guide for anyone interested in integrating microdosing into their lifestyle responsibly. 00:00 Introduction to Microdosing and Guest Introduction 01:25 Jordan Gruber's Background and Journey 03:55 The Concept of Multiple Selves 08:29 Microdosing: Benefits and Personal Experiences 11:40 Microdosing Protocols and Considerations 14:23 Microdosing and Mental Health 14:51 Microdosing in Sports and Performance 20:26 Safety and Caution in Microdosing 28:56 Microdosing with Different Substances 33:35 Neuroplasticity and Microdosing 35:00 Debunking Brain Health Myths 35:48 The Realistic Approach to Psychedelics 36:13 Exploring the Placebo Effect 36:56 Microdosing vs. High Doses 37:55 The Stigma Against Psychedelics 39:46 Microdosing for Various Conditions 40:43 Scientific Evidence and Anecdotes 44:07 The Evolution of Microdosing 49:43 Personal Microdosing Experiences 51:43 The Future of Microdosing 57:43 Book Promotion and Final Thoughts 01:02:04 The Condor Approach Event

The Boonie Breakdown
260- Redefining Good Sex with Dr. Candice Nicole

The Boonie Breakdown

Play Episode Listen Later Feb 24, 2025 46:26


In this episode, Dr. Candice Nicole, a leading expert in sex research and author of Good Sex, shares her groundbreaking insights on sexual satisfaction and the orgasm gap. Dr. Nicole discusses key concepts like pleasure worthiness and erotic equity, which empower individuals to reclaim their sexual autonomy and experience better intimacy. We explore Dr. Nicole's journey into sex research, including how she challenges societal myths about women's pleasure and sexual health. She also reveals surprising findings on how political affiliations can impact sexual satisfaction among women. Listeners will gain practical strategies for improving sexual experiences, particularly through open communication with partners about desires and needs. Dr. Nicole's book offers a fresh perspective on curating meaningful sexual experiences and reshaping personal narratives around sex. This episode is packed with valuable tips for understanding and embracing sexual empowerment, making it a must-listen for anyone looking to improve their intimate relationships and sexual health. Follow Dr. Candice Nicole here: Instagram: @drcandicenicole Website: https://www.drcandicenicole.com/  A transcript of the full episode is available here. Join Boonie over on Patreon for exclusive content and events here: Patreon.com/TheBoonieBreakdown  The hashtag for the podcast is #TheBoonieBreakdown. Share with others using the hashtag #PodIn. Shop The Boonie Breakdown Store: www.thebooniebreakdown.com/shop  Follow The Boonie Breakdown on Social Media: IG: @TheBoonieBreakdown Facebook: www.facebook.com/TheBoonieBreakdown Have something to say? You can ask your questions, send comments via email to thebooniebreakdown@gmail.com or submit them here: www.thebooniebreakdown.com/contact/. Chapters 0:10  Welcome to the Boonie Breakdown 6:33 Guest Introduction: Dr. Candice Nicole 12:26 The Craziest Sex Facts 18:06 Navigating Sexual Pleasure 21:18 Understanding Sexual Liberation 24:48 Exploring Erotic Equity 27:48 The Importance of Solo Sex 29:59 Talking to Kids About Bodies 33:42 Sexual Green Flags 40:24 Rapid Fire Breakdown 44:42 Closing Thoughts and Book Promotion

Personal Development Mastery
#478 The 3 publishing myths holding writers back from success and how to fix them, with 60-time author Terry Whalin.

Personal Development Mastery

Play Episode Listen Later Feb 24, 2025 35:03 Transcription Available


Have you ever dreamed of writing a book but felt overwhelmed by the myths and challenges of publishing?Many aspiring authors believe that getting a book published guarantees success, but the reality is far more complex. In this episode, we debunk common publishing myths with Terry Whalin, an acquisitions editor, bestselling author, and industry expert with decades of experience. Discover the real path to publishing success and how to take control of your own writing journey.Learn why taking 100% responsibility for your book's success is the key to thriving in publishing.Discover the difference between self-publishing, traditional publishing, and independent publishing, and how to choose the best path for you.Uncover actionable strategies to market your book effectively, build your author platform, and avoid common publishing pitfalls.Don't let publishing myths hold you back! Tune in now to learn how to take charge of your writing career and set yourself up for success.˚KEY POINTS AND TIMESTAMPS:02:59 - The Wake-Up Moment: Taking Responsibility for Book Success07:21 - The Power of Consistency in Writing and Blogging13:30 - Self-Publishing vs. Traditional Publishing: Weighing the Options18:39 - Debunking Publishing Myths: Making Money from Books25:31 - Actionable Steps for Book Marketing and Promotion27:25 - Are You a Writer Only If You Publish a Book?29:16 - Turning Blog Entries into a Book30:56 - Where to Find More Resources on Publishing˚MEMORABLE QUOTE:"Talk less and listen more. There's a lot of wisdom that we can gain from other people rather than talking ourselves."˚VALUABLE RESOURCES:Mastery Seekers Tribe: https://masteryseekerstribe.com˚Want to be a guest on Personal Development Mastery?Send Agi Keramidas a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/personaldevelopmentmastery˚Personal development inspiration, insights, and actions to implement for living with purpose.˚Support the showPersonal development insights and actionable inspiration to implement for self-mastery, living authentically, finding your purpose, cultivating emotional intelligence, building confidence, and becoming authentic through healthy habits, meditation, mindset shifts, spirituality, clarity, passion discovery, wellness, and personal growth - empowering entrepreneurs, leaders, and seekers to embrace happiness and fulfilment.Join our free community "Mastery Seekers Tribe". To support the show, click here.

Book Marketing Mentors
How to Supercharge Your Book Sales with Powerful, Genuine Connections - BM462

Book Marketing Mentors

Play Episode Listen Later Feb 19, 2025 31:14 Transcription Available


How can building strong relationships revolutionize your book marketing strategy? In this episode, I interview marketing expert Scott Grates to reveal how relationship-driven strategies lead to greater book marketing and sales success.Key Takeaways:The Power of Relationships – Digital marketing is important, but genuine human connections open doors to business growth and new opportunities.Rethinking Self-Promotion – Focus on serving your audience rather than selling. When you highlight the problem your book solves, sharing it feels natural.Strategic Networking – Leverage five key referral groups and creative bulk sales tactics to expand your reach. Consistency and patience are key.Tune in to discover how relationship-building can boost your book marketing success!*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI Have you been using GenAI? The 2024 Work Trend Index report found that users of Generative AI are changing the workforce. They feel more motivated, are able to focus on more important work, and find their workload to be much more manageable.My friend Caelan Huntress has been a digital marketer for 15 years, and now he helps knowledge workers learn how to use Generative AI to improve their productivity, strategy, and creativity.He's also an American digital nomad, who just got his New Zealand citizenship this month!On Friday, 28 February at 1pm New Zealand time (which is Thursday, February 27th at 4pm Pacific time) he's hosting a free webinar about GenAI, called ‘Be More Human: Do the Work that Matters Most with Generative AI.'It's about how we can be better co-pilots of GenAI, and why the future of work belongs to professionals who are proficient operators of these tools.It's 45 minutes, with 15 minutes of Q&A for anyone who has a burning question about AI. You can register for his free webinar by subscribing to his newsletter here:https://genaitraining.co.nz/webinar

Syndication Made Easy with Vinney (Smile) Chopra
Abundance Mindset | The Law of Reciprocity in Real Estate Wealth

Syndication Made Easy with Vinney (Smile) Chopra

Play Episode Listen Later Feb 13, 2025 28:15 Transcription Available


Ever wondered how a man who started with just $7 in his pocket built a $1.6 billion real estate empire?   Discover the secret law that transformed Vinney Chopra's life and business.   ---   [00:00:00 - 00:01:00] Introduction and welcome [00:01:00 - 00:03:00] Background on Vinney Chopra [00:03:00 - 00:06:00] Law of Reciprocity [00:06:00 - 00:10:00] Giving and Receiving in Business [00:10:00 - 00:12:00] Book Promotion [00:12:00 - 00:16:00] Receiving in Business [00:16:00 - 00:21:00] Understanding Client Needs [00:21:00 - 00:25:00] Solving Problems for Wealthy Investors [00:25:00 - 00:28:00] Upcoming Events and Closing   ---  

The Creative Penn Podcast For Writers
Aristotle for Novelists, And A Strategy For Selling More Books With Douglas Vigliotti

The Creative Penn Podcast For Writers

Play Episode Listen Later Feb 3, 2025 57:05


Why is ‘story' more important than ‘writing'? How can you write characters that engage the reader? And how can you sell more books by connecting authentically? Douglas Vigliotti shares his tips. In the intro, Bookshop.org will start selling ebooks [TechCrunch]; LinkedIn for Book Promotion [ALLi]; The Money Making Expert, branding and marketing [DOAC]; 24 Assets – […] The post Aristotle for Novelists, And A Strategy For Selling More Books With Douglas Vigliotti first appeared on The Creative Penn.

Book Marketing Mentors
How to Boost Your Book and Speaker Visibility with LinkedIn - BM459

Book Marketing Mentors

Play Episode Listen Later Jan 29, 2025 24:37 Transcription Available


Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but powerful strategies for authors and speakers to use LinkedIn effectively.From creating a standout profile to connecting with the right people, Sandra explains how LinkedIn can amplify your visibility and influence.Key Takeaways:LinkedIn is Essential: Use it to boost your visibility and connect with the right people.Comment Strategically: Thoughtful comments can lead to big opportunities.Optimize Your Profile: Create a strong headline, engaging bio, and clear experience details.Leverage Features: Use tools like newsletters and videos to share your expertise.Build Genuine Relationships: Focus on being supportive and showing gratitude to grow your network.Tune in to learn how to make LinkedIn a game-changer for your author brand.*************************************************************************Time for a Social Media UpgradeEver wonder how some authors effortlessly post engaging content daily on social media? If you're tired of struggling to come up with ideas or over-promoting your book, it's time for an upgrade. Introducing Author Social Assistant – the tool that takes all the guesswork out of your social media. They've spent months perfecting a proven formula, creating engaging images and captions, and delivering them to you on a scheduling calendar. No more wondering what to post next – just follow the plan! And here's the best part: it's not a subscription! Get lifetime access with a $200 discount if you order between January 20th-31st. This is an incredible deal. Don't waste time or money hiring an agency – get everything you need for just a fraction of the price. Grab your discount now and start making your social media work for you!

AskAlli: Self-Publishing Advice Podcast
The Power of LinkedIn for Book Promotion: The Self-Publishing with ALLi Podcast Featuring Dale. L. Roberts

AskAlli: Self-Publishing Advice Podcast

Play Episode Listen Later Jan 29, 2025 34:23


In this conversation, Dale L. Roberts and LinkedIn expert Sue Ellson discuss the importance of LinkedIn for authors. They explore how authors can effectively build their presence on the platform, create standout profiles, utilize various features, and engage with their audience. Sue emphasizes the significance of networking, connecting with the right people, and leveraging LinkedIn's analytics to refine strategies. The discussion provides actionable insights for authors looking to enhance their online visibility and market their books effectively. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale's inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube.  

Published by Greenleaf Book Group | Book Publishing & Author Branding Podcast
How to Co-Author Like a Pro with Bestselling Ghostwriter J. D. Barker

Published by Greenleaf Book Group | Book Publishing & Author Branding Podcast

Play Episode Listen Later Jan 28, 2025 23:36


Today on the Published Podcast, we're joined by international bestselling fiction author J. D. Barker. J. D. is best known as a suspense thriller author and has collaborated with Dacre Stoker, Christine Daigle, E.J. Findorff, and most frequently, James Patterson. In this episode, we will discuss the magic of co-authoring — the advantages of partnering with other writers, and how to navigate the creative process to build successful partnerships and do more than you could do alone.

Book Marketing Mentors
How to Unlock the Power of Storytelling to Boost Your Book Marketing - BM458

Book Marketing Mentors

Play Episode Listen Later Jan 22, 2025 25:37 Transcription Available


How can storytelling improve your book marketing?This week's guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel. Doug, an expert in storytelling and marketing, shares how authors can use storytelling to stand out.From finding personal stories to using them in marketing, Doug explains how storytelling can attract your audience and make your book more appealing.Key Takeaways:Essentials of Storytelling: Learn the key parts of storytelling, like protagonist, plot, and obstacles, and apply them to your book and brand.Character Traits: Know the four traits of good characters: goodness, appropriateness, relatability, and consistency.Crafting Your Message: Learn how to make your story believable to keep the audience engaged.Identifying Stories: Get tips on finding and recording your own stories for marketing.Avoiding Exaggeration: Understand why keeping your story believable is crucial for effective marketing.Tune in to learn how storytelling can boost your book marketing.*************************************************************************Time for a Social Media UpgradeEver wonder how some authors effortlessly post engaging content daily on social media? If you're tired of struggling to come up with ideas or over-promoting your book, it's time for an upgrade. Introducing Author Social Assistant – the tool that takes all the guesswork out of your social media. They've spent months perfecting a proven formula, creating engaging images and captions, and delivering them to you on a scheduling calendar. No more wondering what to post next – just follow the plan! And here's the best part: it's not a subscription! Get lifetime access with a $200 discount if you order between January 20th-31st. This is an incredible deal. Don't waste time or money hiring an agency – get everything you need for just a fraction of the price. Grab your discount now and start making your social media work for you!

Gritty Nights
Eagles Vs Commanders NFC Championship Game at home with @fitdadceo

Gritty Nights

Play Episode Listen Later Jan 22, 2025 79:08


We talk about the Eagles moving on to host the NFC championship game and the games from the divisional round. Tonights guest is Dave aka Fitdadceo! Intro and Commentary (0:00:39 - 0:01:51): Black Gritty opens the episode, expressing excitement over being called a "homer" for supporting his teams and shares his joy about the Eagles' success. Mentions of friendships, positivity, and how sports bring a shift in his perspective. Guest Segment & Book Promotion (0:02:12 - 0:05:28): A guest joins to discuss a motivational book addressing overcoming negativity (internal and external) and staying patient. Laughter and jokes accompany a brief book review. Eagles' Game Recap (0:05:49 - 0:12:00): Discussing the Eagles vs. Rams game, including thrilling moments and near-heart-attack-inducing plays. Praise for Jalen Hurts' pivotal touchdown and analysis of coaching decisions. Historical Player Signings Debate (0:12:11 - 0:15:10): A debate about the greatest player signings in Philadelphia sports history, including T.O., Bryce Harper, and Saquon Barkley. Comparisons of Legendary Games (0:17:23 - 0:20:10): Reflecting on iconic performances like Shady McCoy's snow game versus Saquon's recent playoff heroics. Defensive Standouts (0:20:23 - 0:25:12): Jalen Carter's dominance highlighted as potentially the best defensive player in the league. Discussion on the emotional intensity and teamwork of key defensive players. AFC Playoff Review (0:30:12 - 0:36:45): Analysis of Lamar Jackson's struggles and the Ravens' playoff performance, comparing him to great quarterbacks like Peyton Manning and Jim Kelly. Criticism of Referees & Controversial Calls (0:38:12 - 0:44:00): Frustration expressed over perceived bias toward the Kansas City Chiefs in officiating. Commanders vs. Lions Playoff Game (0:45:04 - 0:51:00): Commanders' win credited to injuries on the Lions' defense and coaching missteps. Criticism of Jared Goff's and Dan Campbell's playoff decisions. We End the show with our thoughts on the Eagles VS the Commanders...... Confidently! Follow our guest Dave aka Fitdadceo : https://linktr.ee/fitdadceo Follow US https://Blackgritty.com

The Awake Space Astrology Podcast
Finding Peace In The Storm

The Awake Space Astrology Podcast

Play Episode Listen Later Jan 20, 2025 111:11


The Awake Space Astrology Podcast is 100% Listener Supported by our Patrons at Patreon.com/theawakespace For readings, classes and events go to wokeastrology.com/book-online Find Good Love A Novel at http://goodlovenovel.com In S5 Ep 3 of the chart topping talk show, The Awake Space Astrology Podcast your host Laurie Rivers helps you move through the turbulent cosmic currents this week. She takes a look at Dr King's astrology chart, and remembers his mission and purpose to inspire others to hold the vision of a better world. Laurie discusses the Venus/Saturn conjunction in Pisces and how you can use the energy to your advantage this week. As always Laurie walks you through this week in the headlines and what to expect as well as giving advice on how to stay present and centered even through the chaos. Your host, Laurie Rivers welcomes author Brandon Windsor to discuss his new romance novel, 'Good Love.' The conversation explores the writing process, the influence of astrology on creativity, and the importance of community support. Brandon shares his journey as a writer, the challenges he faced, and the joy of seeing his work come to life. They discuss the role of astrology in Brendan's process and he asks Laurie some of his burning astrological questions. Laurie winds up the episode reading from Sen Tzu's, The Art of War and describing how to avoid being manipulated by the media in yet another example of how to hold your consciousness steady in times of chaos. Chapters 00:00 Navigating Cosmic Events and Personal Insights 02:56 The Power of Venus-Saturn Conjunction 06:05 Reflections on Martin Luther King Jr. 09:00 Personal Growth and Creative Endeavors 10:46 Celebrating Dr. Martin Luther King Jr. 13:58 The Astrological Insights of Dr. King 16:49 Lessons from Dr. King's Legacy 18:56 Introduction and Patron Shout Outs 22:44 Reflections on TikTok and Community Engagement 23:40 Astrological Insights and Predictions 32:33 Community Engagement and Upcoming Interview 32:47 Patron Shout Outs and Community Appreciation 35:27 Introduction to Good Love and Its Creator 38:22 The Journey of Writing a Novel 41:23 The Role of Escapism in Literature 44:16 Cupid and Psyche: A Modern Twist 47:34 The Importance of Feedback and Reader Engagement 50:25 Astrology's Influence on Creativity 53:27 Understanding Astrology Charts 56:17 The Art of Cover Design and Writing Styles 01:01:28 Overcoming Self-Doubt in Writing 01:04:49 Astrology and Life Transitions 01:08:59 Understanding Astrological Conjunctions 01:11:51 Marketing as Storytelling 01:14:36 Book Promotion and Future Plans 01:18:49 The Joy of Writing and Creative Process 01:26:25 Navigating the TikTok Landscape 01:32:25 The Art of War: Strategies for Modern Challenges 01:38:08 Finding Calm Through Service and Community

Book Marketing Mentors
BEST OF 2024: How to Best Unlock the Power of Podcasting for Your Book and Business - BM455

Book Marketing Mentors

Play Episode Listen Later Dec 31, 2024 29:08 Transcription Available


This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now's your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy!Thank you for being a dedicated Book Marketing Mentors listener.Wishing you a happy holiday season*****************************************How can launching a podcast boost your book's success and enhance your business growth?Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books.This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative."With her expertise in online business development and podcasting for business, Megan offers invaluable insights on leveraging podcasts to amplify your book's reach and business success.Key Takeaways:Pod Curious Phase: Evaluate if podcasting is the right fit for your book and business.Benefits of Podcasting: Understand the multiple benefits of podcasting, including increased visibility and audience engagement.Content Repurposing: Use your book's research and content as the foundation for your podcast episodes.Choosing the Right Format: Decide between solo episodes and interviews based on your goals.Building Intimacy with Your Audience: Leverage podcasting's personal connection to build trust and loyalty among your listeners.Here's how to find out more about the podcast services Megan offers*************************************************************************REALIGN, REINVENT, and RELAUNCH! Your Roadmap to Lasting Success Starts Here Are you ready to create the life you've always envisioned? In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum. What sets this unique program apart? ● Rewire limiting beliefs with neuroscience-backed tools. ● Build unstoppable momentum with daily practices and powerful accountability. ● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships. Through live coaching, community support, and innovative tools, you'll stay inspired and on track to achieve your biggest breakthroughs. [Mark Your Calendar—Enrollment Opens Soon!] This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success. Get ready to realign, reinvent, and relaunch!

The Modern CPA Success Show
Why Did the Accountant Cross the Road? To Connect with Clients on a Deeper Level!

The Modern CPA Success Show

Play Episode Listen Later Dec 9, 2024 46:48


Title:Why Did the Accountant Cross the Road? To Connect with Clients on a Deeper Level!Quote:"My clients had and still have amazing reputations in what they do. Most of them don't need huge numbers of new clients; it's more about reputation management and keeping the marketing ticking over." -Chantal CorneliusSummary:In this episode of the Modern CPA Success Show, the host and Tom Walton, a virtual CFO at Anders CPA and Advisors, engage with Chantal Cornelius, founder of Appletree Marketing and author of "Stand Out Strategies." The discussion centers on innovative marketing strategies for accounting firms, emphasizing the importance of emotional connections in client relationships. Chantal shares her unique journey into marketing and introduces her five standout strategies: certainty, connection, contribution, growth, and significance. The episode highlights the need for understanding client emotions, gathering feedback, and tailoring marketing messages to resonate emotionally, ultimately fostering stronger client relationships.Finer Details:Innovative marketing strategies for accounting firmsImportance of emotional connections in client relationshipsChantal Cornelius's journey into marketing and her expertiseConcept of "standout strategies" for business differentiationFive key emotional strategies: Certainty, Connection, Contribution, Growth, and SignificanceThe role of client feedback in improving servicesChallenges of soliciting client feedback in the accounting industryImportance of specialization and niche marketing for businessesPractical tips for implementing emotional marketing strategiesResources for further learning, including Chantal's books and tools for identifying standout strategiesEpisode resources:● Summit Virtual CFO by Anders website: https://www.summitcpa.net/● If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/● Take Chantal's StandOut Strategies test: https://appletreeuk.com/take-the-test/● Check out Chantal's book "StandOut Strategies" : https://appletreeuk.com/products/stand-out-strategies/Timestamps:Welcome to the Modern CPA Success Show (00:00:00)Introduction to the podcast's mission and focus on innovative insights for accounting firms.Introduction of Guest (00:00:22)Tom introduces Chantal Cornelius, highlighting her unique emotional approach to marketing strategies.Chantal's Background (00:01:17)Chantal shares her unexpected journey from animal agriculture to founding a marketing business.Release of "Stand Out Strategies" (00:04:10)Discussion on Chantal's upcoming book, "Stand Out Strategies," set to be printed soon.Definition of Standout Strategies (00:04:31)Chantal explains the concept of standout strategies and their importance in crowded marketplaces.Five Standout Strategies Overview (00:06:38)Chantal outlines five key strategies for businesses to differentiate themselves emotionally.The Strategy of Certainty (00:07:55)Clients desire a sense of safety and reliability from their service providers.The Strategy of Connection (00:08:39)Clients seek a sense of belonging and access to broader resources through their service providers.The Strategy of Contribution (00:09:08)Clients want to feel they are making a positive impact on society through their business choices.The Strategy of Growth (00:09:36)Clients desire empowerment and motivation for personal and business growth.The Strategy of Significance (00:10:12)Clients want to feel valued and respected, seeking a meaningful impact through their services.Using Language in Marketing (00:10:50)Chantal discusses the importance of language in marketing to create emotional connections.Client Needs vs. Company Identity (00:11:57)Exploration of whether businesses should choose strategies based on their identity or client needs.Adapting Strategies Over Time (00:12:19)Discussion on how businesses can evolve their strategies based on client feedback and market needs.Importance of Client Feedback (00:15:15)Encouragement for businesses to actively seek out and listen to client feelings and feedback.Asking the Right Questions (00:16:10)Chantal emphasizes the importance of asking clients how they feel about the service provided.Client Communication and Satisfaction (00:18:21)Discussion on the necessity of open communication to prevent client dissatisfaction and attrition.Podcast Episode TimestampsUnderstanding Client Feedback (00:20:26)Discusses the importance of direct communication with clients to gather constructive feedback.Client Advisory Services (00:21:31)Explores the shift of accounting firms towards client advisory services amidst automation.Applying Standout Strategies (00:22:20)Examines how firms can implement standout strategies while transitioning to new market sectors.Importance of Reputation Management (00:23:39)Highlights the significance of maintaining a firm's reputation over acquiring new clients.Identifying Key Strategies (00:24:16)Tom shares his thoughts on important strategies for growth and client management.Test Results and Insights (00:25:34)Discusses the results of a test taken by Tom, revealing insights on client expectations.Connection Over Certainty (00:26:00)Emphasizes the value of connection in client relationships over traditional certainty.Marketing with Connection (00:30:38)Explores how to leverage connection in marketing strategies for better client engagement.Strategy Before Tactics (00:36:47)Stresses the importance of establishing a strategy before diving into marketing tactics.Navigating New Business Challenges (00:38:17)Addresses the common challenges faced by new business owners in strategic planning.Niche Marketing Discussion (00:39:29)Exploration of the importance of defining a niche for accounting firms and overcoming the fear of exclusion.Specialization Benefits (00:40:11)Chantal shares how specialization leads to better client understanding and higher fees due to expertise.Client Relationships (00:41:12)The significance of emotional connections in client relationships and the advantages of working with specialists.Diverse Clientele (00:42:31)Discussion on how having a niche does not mean turning away all other business opportunities.Expanding Client Base (00:43:13)Chantal talks about flexibility in client selection while maintaining a focus on service-based businesses.Closing Remarks (00:44:03)Chantal expresses gratitude and reflects on the insights shared during the conversation.Book Promotion (00:44:24)Chantal discusses her books, "Magnetic Marketing" and "Stand Out Strategies," and where to find them.Practical Marketing Tips (00:45:29)Chantal provides actionable advice on integrating connection and certainty into marketing strategies.Final Thoughts (00:46:35)The host thanks Chantal and encourages listeners to visit their website for more resources.

Cyber Security Today
Massive Telecom Hack Hits US Carriers: Cyber Security Today for Friday, December 6, 2024

Cyber Security Today

Play Episode Listen Later Dec 6, 2024 9:03 Transcription Available


Massive Telecom Hack and the Future of Cybersecurity In this episode of Cybersecurity Today, host Jim Love covers a series of crucial topics including a major cyber attack by Chinese hackers on U.S. telecom networks labeled as the biggest in history, the challenges tied to hardware upgrades for enhanced security, and the U.S. Department of Defense's efforts to combat deepfakes. The discussion underscores the importance of encryption, highlights moves by Microsoft and Google for hardware security, and explores the implications of AI-generated deepfakes for national security. 00:00 Introduction and Book Promotion 00:30 Major Cyber Attack on U.S. Telecom Networks 02:31 Encryption and Security Measures 03:59 Hardware Upgrades for Enhanced Security 06:19 Combating Deep Fakes 08:39 Conclusion and Upcoming Panel Discussion

Cyber Security Today
AI ChatBot Exposes 300,000 Records: Cyber Security Today for Monday, December 1, 2024

Cyber Security Today

Play Episode Listen Later Dec 2, 2024 9:03 Transcription Available


Cybersecurity Incidents in Healthcare and AI Exposures In this episode, host Jim Love discusses recent cybersecurity incidents, including a major cyber attack on Wirral University Teaching Hospital in the UK, exposing healthcare vulnerabilities. An AI chatbot startup, WotNot, exposed 300,000 sensitive records online due to misconfigured storage. A novel phishing attack using corrupted Microsoft Word documents is also examined. The episode concludes with the takedown of the world's largest piracy network in Operation Takendown, underlining the international effort against cybercrime. Stay updated on the latest in cybersecurity and tech trends. 00:00 Introduction and Book Promotion 00:30 UK Hospital Cybersecurity Incident 03:11 AI Chatbot Data Exposure 05:05 Phishing Attack with Corrupted Word Documents 06:38 Operation Takendown: Largest Piracy Network Dismantled 08:39 Conclusion and Show Notes

Hashtag Trending
Will AI PCs Meet the Same Resistance As Windows 11: Hashtag Trending for Monday, December 2, 2024

Hashtag Trending

Play Episode Listen Later Dec 2, 2024 10:54 Transcription Available


AI Revolution in Tech: Ghost Engineers, Quantum Storage, and the Future of PCs In this week's episode, hosted by Jim Love, we discuss the looming impact of AI on the software development industry, particularly its effect on so-called 'ghost engineers'—underperforming developers. Advanced AI tools are challenging inefficiency and increasing productivity. The episode also highlights the groundbreaking achievement by Chinese scientists in data storage density using diamonds, and explores the slow adoption of AI PCs in the market, influenced by high costs and undetermined clear use cases. Furthermore, it touches on the rise of valuation in Elon Musk's XAI, contributing to the appreciation of X/Twitter's worth. 00:00 Introduction and Book Promotion 00:30 AI's Impact on Ghost Engineers 03:47 XAI and XTwitter Valuation 04:56 Breakthrough in Diamond Data Storage 07:20 Challenges in AI PC Adoption 09:30 Microsoft's Strategy and Conclusion

Walk In Victory
Real Estate Mastery and Resilience for WEALTH BUILDING Today | Jacopo Iasiello's Journey

Walk In Victory

Play Episode Listen Later Nov 25, 2024 27:37


Real Estate Mastery and Resilience for WEALTH BUILDING Today: Jacopo Iasiello's Journey In this episode of the Walking Victory Podcast, host NaRon Tillman welcomes Jacopo Iasiello, an Italian entrepreneur who shares his incredible journey of overcoming adversity. From a career-ending soccer injury at 17 to founding a multi-million-dollar real estate business in the U.S., Jacopo's story is one of resilience and determination. He discusses his transition from professional sports to business, the importance of location, navigating the U.S. real estate market, and the strategies he employs to succeed. Jacopo also introduces his upcoming book, 'Healthy, Rich, and Happy,' which combines personal development with practical real estate advice. Listeners will learn valuable insights about seizing opportunities, building a supportive network, and the significance of continual learning. 00:00 Introduction to an Inspiring Journey 00:50 Guest Introduction and Background 01:36 Early Business Ventures and Lessons Learned 02:59 Real Estate Success in the US 03:57 Navigating the Real Estate Market 05:30 Challenges and Strategies in Real Estate 11:57 Personal Growth and Motivation 14:08 The Power of Real Estate and Final Thoughts 16:33 Book Promotion and Closing RemarksBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

BH Sales Kennel Kelp CTFO Changing The Future Outcome
Tim Doyle Golden Ones Book Promotion

BH Sales Kennel Kelp CTFO Changing The Future Outcome

Play Episode Listen Later Nov 23, 2024 33:06


Grandpa Bill's Grunts & Groans@billholt8792 I just got the book entitled Lost Teachings of the Golden Ones: Earth is a Spiritual Training School Kindle Edition it was just released, I am reading it, and interviewing the author Tim Doyle, who is a regular monthly visitor on my BH Sales Kennel Kelp Holistic Healing Hour Podcast and YouTube offering@billholt8792. This is a prelude/overview of Tim Doyle's upcoming 12/2/24 taping live on my BH Sales Kennel kelp Holistic Healing hour Podcast.We will be discussing this book 1: Join us for a fascinating conversation with Tim Doyle, author of the newly released "Lost Teachings of the Golden Ones: Earth is a Spiritual Training School." We'll delve into the ancient wisdom and spiritual secrets that can help you unlock your true potential. Tune in as we explore the profound teachings of the Golden Ones with author Tim Doyle. Learn how to navigate the spiritual path and awaken your divine consciousness. 1: Get ready to embark on a spiritual journey! Join us as we interview Tim Doyle, author of "Lost Teachings of the Golden Ones: Earth is a Spiritual Training School." Discover ancient wisdom, spiritual practices, and the true purpose of our earthly existence. Unveil the hidden secrets of the universe with Tim Doyle! Watch our live interview and learn how to elevate your spiritual awareness and connect with your higher self. Grandpa Bill Asks here and will ask Tim Live on 12/2/24: In your book, you discuss the concept of Earth as a spiritual training school. Could you elaborate on the specific lessons and challenges that souls encounter on this planet? For the podcast: You've mentioned the importance of spiritual practices like meditation and energy work. How can listeners integrate these practices into their daily lives to enhance their spiritual growth? 3.Your book delves into the idea of higher dimensions and interdimensional beings. Can you share any personal experiences or insights into these realms? 4. Many people struggle with feelings of fear and uncertainty. How can we overcome these challenges and embrace a more positive and empowered mindset? #SpiritualAwakening ,#AncientWisdom, #SoulEvolution ,#ConsciousnessExpansion, #SpiritualGrowth, #HigherConsciousness, #DivinePurpose #EarthAsATrainingSchool, #LostTeachingsOfTheGoldenOnes, Grandpa Bill asks for your assistance, together we can effectively promote our podcast and YouTube channel, attracting a wider audience, and generating engaging discussions around Tim Doyle's book.

Linking in with Louise
Leveraging LinkedIn and Video for Author Success with Sarah Russo

Linking in with Louise

Play Episode Listen Later Nov 14, 2024 33:31


  In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert and CEO, is joined by Sarah Russo from Page One Media.   We discuss the importance of online presence for authors, especially in academic and expert fields, and the various strategies used to promote books.   The conversation covers different social media platforms, the difficulties of getting on camera, the benefits of newsletters, and practical insights on building and maintaining visibility online.   Sarah shares her vast experience in publishing and PR, including her time at prestigious publishing houses, and provides actionable tips for authors looking to leverage online tools to grow their audience and sales.     00:00 Introduction to Raise Your Visibility Online 00:43 Meet Sarah Russo of Page One Media 02:54 The Importance of Online Presence for Authors 04:00 Leveraging Social Media Platforms for Book Promotion 08:32 Sarah Russo's Publishing Background 16:23 The Value of Newsletters and Email Lists 22:49 Challenges and Benefits of Video Content 31:48 Final Thoughts and Where to Find More Content   www.pageonemedia.com   Get on the waitlist for my upcoming book -  www.louisebrogan.com/waitlist   Visit YouTube for all the free LinkedIn training at www.youtube.com/@raiseyourvisibilityonline        

Wedding Pros who are ready to grow - with Becca Pountney
Understanding the luxury wedding market - with Elizabeth Solaru

Wedding Pros who are ready to grow - with Becca Pountney

Play Episode Listen Later Nov 7, 2024 47:51 Transcription Available


Do you ever wonder how to make it in the luxury wedding sector? Today I am chatting with Elizabeth Solaru - founder of Elizabeths Cake Emporium and author of 'The Luxpreneur'. We talk about her story, the different types of luxury and the highs and lows of working with luxury clientele.Buy Elizabeths bookVisit her websiteFollow Elizabeth on InstagramTime Stamps:00:00 - Introduction to Luxury Mindset01:24 - Journey into Cake Making02:44 - Transitioning to Entrepreneurship06:08 - Strategies for Client Acquisition14:46 - Understanding Luxury Branding15:08 - The Five Pillars of Luxury Brands20:56 - Creating Luxury Experiences27:34 - Types of Luxury Clients30:48 - Finding Luxury Clients Online34:34 - Overcoming Imposter Syndrome45:44 - Conclusion and Key Takeaways46:22 - Final Thoughts and Book Promotion

God-Sized Stories with Patricia Holbrook
From Broken Boys to Mended Men: The Inspiring Faith Journey of Patrick Morley

God-Sized Stories with Patricia Holbrook

Play Episode Listen Later Nov 2, 2024 55:13


Send us a textHello, friends!Patricia Holbrook here, sharing our latest episode of "God-sized Stories." This time, I'm joined by the incredible Patrick Morley, author and founder of "Man in the Mirror."We explore the powerful balance between accountability and compassion, drawing from biblical principles to inspire emotional and spiritual healing.Episode Highlights:

Creative Chats podcast
259. Fly Fishing and Leonardo da Vinci: the Creative Journey with David Ladensohn

Creative Chats podcast

Play Episode Listen Later Oct 2, 2024 36:01


In this episode of Creative Chats, we embark on a journey through the writing and creative landscape with David Ladensohn, author of "Fly Fishing with Leonardo da Vinci." David opens up about the intersection between writing, history, and his personal experiences, sharing invaluable insights that will ignite your creative spirit. This episode is full of wisdom for anyone passionate about creative writing, Leonardo da Vinci, and overcoming self-doubt in the process of creation. 3 Key Takeaways:

Let's Talk Business
Delivering Promises and Elevate Business Credibility with Gerry O'Brion

Let's Talk Business

Play Episode Listen Later Sep 30, 2024 45:19


In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation with a marketing legend who has helped generate billions in revenue for major brands. Join our host, Meny Hoffman, as he sits down with Gerry O'Brien—author, speaker, and advisor—to delve into the powerful strategies and insights that have shaped Gerry's remarkable career. Gerry has worked with household names like Procter & Gamble, Coors Lite, and Red Robin. He is known for his innovative marketing concepts, such as the color-changing mountains on Coors Lite bottles. In this episode, Gerry shares his expertise on how small businesses can stand out in competitive markets without massive marketing budgets. Gerry O'Brion emphasizes the power of word-of-mouth referrals and decreased training times by specializing in specific areas, such as Volkswagen car repairs. He explains that small businesses can learn from large brands by listening to and gathering insights from customers to understand their choices and preferences. A significant challenge in influencing customer decisions lies in external factors and the credibility of a company's claims. Gerry highlights the necessity of providing proof for business promises—referred to as the "because" factor—which helps differentiate a company from its competition and assures customers they're making the right choice. O'Brion promotes his book "They Buy Your Because," offering additional resources through his website, and underscores the value of consistent brand messaging across all platforms. He also discusses the role of inspirational "why" messages internally while stressing the importance of clear and unique value propositions in customer-facing communications. Key insights include the need for small businesses to identify unique aspects of their offerings, ask why existing customers choose them over the competition, and tailor their approach to varied sales scenarios. These strategies, coupled with understanding customer mindsets and problems, enhance a small business's ability to succeed in a crowded market.   00:04:51 - Focus efforts, refine niche, demonstrate unique value. 00:09:25 - Proof distinguishes your promise from marketing fluff. 00:12:45 - Helping businesses find their "because" for differentiation. 00:14:22 - What makes your business exceptional? List specifics. 00:17:01 - Strategically structure website for effective visitor engagement. 00:22:43 - Varied outreach methods tailored to listener's company. 00:26:06 - Innovative weed control additive for resistant pests. 00:28:47 - Understand and address decision maker's real concerns. 00:30:51 - Optimize messaging sequence based on consumer insights. 00:34:30 - Narrow your focus to grow faster financially. 00:38:50 - Ensure audience targeting, understanding, outcomes, and credibility. 00:42:42 - Identify clients, unique value, and effective persuasion. 00:43:44 - Focus on delivering a unique, authentic because.   The first question a business owner needs to ask is, Where do my current clients come from - and where can I find more like them? Many times, the answer is in small niches where people already value what you offer. That means that the next question you need to ask is, What does your business bring to the table that the bigger competitor doesn't bring or can't bring? And the third question which follows is, What is the most effective way of convincing those potential clients that you offer something that bigger companies do not? The biggest mistake that companies make when it comes to marketing, is making promises without also giving the “Because” - meaning, the reason that you will be able to keep your promise. Promises without a “because” sound like empty marketing fluff. Promises with a “because” offer a compelling reason for a potential client to choose you instead of someone else. The following exercise is very important: Write down, “You should buy from us instead of from our competitors because- “ and complete the sentence with your authentic answer. If your answer sounds the same as any of your competitors, you're just adding to your customers' confusion, when they actually want certainty that they're making the right decision. So think long and hard about the “because” that will make your business unique while remaining true to what you can actually do. Many people confuse their “Because” with their “Why” - and that's a big mistake. Your “Why” is the reason that you do what you do, and is a type of mission statement that can inspire you and your employees. But when you're selling something and a customer is about to give you money, he doesn't care about your “Why”; he cares about your “Because” - meaning, what you do differently from everyone else, and how you can deliver that unique aspect to your client. When you talk about your “Because,” you are giving your client the certainty that buying from you is the right choice.  The main thing that big companies do better than small companies is listening and learning from their customers. Understanding the mindset of the people you serve is the foundation of all influence. So act like the big companies, and learn to ask questions. Make surveys. Go to the people who chose your competitor instead of you and ask them why they made that decision. Getting this information will help you better focus on how to close the next sale.   Gerry Website Linkedin They Buy Your Because Panda Doc

Lead Sell Grow - The Human Experience
Turning Fear into Fuel: Mastering Business and Life Challenges

Lead Sell Grow - The Human Experience

Play Episode Listen Later Sep 27, 2024 54:58


Takeaways:- Enjoyment fuels achievement, not just hard work.- Testing business hypotheses quickly is crucial for success.- Fear should not hold you back from making decisions.- Prioritize moments over milestones for a fulfilling life.- Decision-making is a skill that can be improved.- You can achieve more with the skills you already have.- Coping with failure can lead to personal growth.- Intentionality in life leads to greater happiness.- Learning from personal loss can shape your perspective.- The journey matters as much as the destination. Sound Bites"Enjoyment fuels achievement, not just hard work.""I call it startup personal training.""Test your business hypotheses quickly and cheaply." Chapters00:00 - Introduction to Jason Silver's Journey02:54 - The Importance of Enjoyment in Achievement05:54 - Startup Personal Training: Jason's Approach09:08 - Testing Business Hypotheses Quickly12:07 - Learning from Airbnb's Early Days14:54 - The Value of Decision-Making in Business17:55 - Coping with Failure: Lessons from a Crashed Startup21:09 - The Impact of Personal Loss on Professional Growth24:04 - The Framework for Better Decision-Making26:51 - Understanding Fear in Decision-Making29:58 - Moments vs. Milestones: A Shift in Perspective32:59 - The Role of Intentionality in Life35:52 - Conclusion and Book Promotion

Locked In with Ian Bick
Former High-Ranking Mongol Leader Exposes Shocking Truth About Undercover Cops in Motorcycle Clubs | Mooch

Locked In with Ian Bick

Play Episode Listen Later Sep 10, 2024 74:01


Justin “Mooch” DeLoretto, a former high-ranking leader of the Mongols motorcycle club, exposes the shocking truth about undercover cops infiltrating motorcycle clubs. Mooch pulls back the curtain on the secretive world of these clubs, sharing firsthand stories of how law enforcement operates on the inside. If you've ever wondered what really goes on behind the scenes, this episode will reveal it all—from tactics used by undercover officers to the impact it has on the club and its members. #MongolsMC #UndercoverCops #MotorcycleClubs #BikerCulture #BikerInterview #LawEnforcementTactics #BikerLife #InsideTheMongols #ExposingTheTruth #MotorcycleClubSecrets Hosted, Executive Produced & Edited By Ian Bick: https://www.instagram.com/ian_bick/?hl=en https://ianbick.com/ Thank you to our sponsors this week: HelloFresh: For FREE breakfast for life go to https://www.hellofresh.com/freelocked for One free breakfast item per box while subscription is active. Connect with Justin “Mooch” DeLoretto: https://www.instagram.com/og__mooch/?hl=en Buy his book: https://www.amazon.com/Ride-My-Life-Street-Motorcycle-ebook/dp/B0CGRZNYCW/ref=mp_s_a_1_1?crid=3GC2XF6AU945P&keywords=the+ride+of+my+life+justin+deloretto&qid=1693860406&sprefix=%2Caps%2C103&sr=8-1 Presented by Tyson 2.0 & Wooooo Energy: https://tyson20.com/ https://woooooenergy.com/ Buy Merch: https://lockedinbrand.com Use code lockedin at checkout to get 20% off your order Timestamps: 00:00:00 - Shoutout to  @SoseTheGhost  &  @DemonsRow  00:04:10 - Family Background and Italian Heritage 00:08:15 - Chapter Leadership Roles and Responsibilities 00:12:47 - Misconceptions about Motorcycle Clubs 00:16:59 - Club Infiltration and Undercover Agents 00:21:04 - The Dangers of Undercover Work and Entrapment 00:25:11 - Challenges in Criminal Behavior 00:29:04 - Leadership Structure within Motorcycle Clubs 00:33:03 - Leadership and Titles in Motorcycle Clubs 00:36:59 - Changes in Motorcycle Club Policies 00:41:09 - Club Events and Involvement in Biker Culture 00:45:30 - Legal Troubles and Supportive Family 00:49:34 - Making Tough Decisions in the Club 00:53:35 - Facing Ego Challenges 00:57:48 - Focus on Intervening Early in Teenagers' Lives 01:01:56 - The Impact of a Felony on Career Opportunities 01:06:00 - Book Promotion and Connectivity Powered by: Just Media House : https://www.justmediahouse.com/ Creative direction, design, assets, support by FWRD: https://www.fwrd.co Learn more about your ad choices. Visit megaphone.fm/adchoices

Book Friends Forever Podcast
Episode 265: CHOP SUEY: Q&A, four stages of retirement, and Chat GPT

Book Friends Forever Podcast

Play Episode Listen Later Aug 29, 2024 60:04


Grace and Alvina have an odds and ends episode where they answer some listener questions, including a couple about the middle grade market. They discuss a TedTalk about the four stages of retirement, and they talk about a New York Times piece where author Curtis Sittenfeld challenged ChatGPT in writing a short story beach read. And then they give some book recomendations. See complete show notes at www.bookfriendsforever.com. Click here to become a Patreon member: https://www.patreon.com/Bookfriendsforever1. See info about Grace Lin's books here: gracelin.com. Follow us in Instagram: https://www.instagram.com/bookfriendsforever_podcast/

The Radcast with Ryan Alford
Marketing Superpowers: Build A Brand So Good That Getting Customers Feels Like Magic | Jon Davids

The Radcast with Ryan Alford

Play Episode Listen Later Jul 16, 2024 41:45


TAKEAWAYSPower of influence and building a strong customer communityInsights on influencer marketing and industry evolutionThe movement formula for successful brand buildingPitfalls of marketing and understanding the "why" behind a product or serviceChallenges of building a community and driving organic growth in the digital landscapeImportance of amplifying a unifying message and leveraging social proofConcept of "minimum viable concept" and promoting an idea to gauge audience resonanceCreating a movement around a brand and successful brand strategiesEvolving media habits of different age groups and adapting to changing consumer behaviorsPrinciples outlined in "Marketing Superpowers" for long-term brand successTIMESTAMPSThe importance of attention (00:00:00) Discusses the value of attention and the need to offer something truly valuable to capture attention effectively.The significance of the present (00:01:52) Explores the significance of focusing on the present and the potential risks of being too early in the market.Early entrepreneurial journey (00:03:40) John Davids shares his entrepreneurial journey, starting with his success in generating advertising revenue in the early 2000s.Origins of Influicity (00:04:41) John Davids explains the inception of Influicity and its focus on influencer marketing as its initial service offering.Evolution of influencer marketing (00:06:05) Discusses the niche and fragmented nature of influencer marketing and its impact on different audience segments.Influencers as modern TV stations (00:07:44) Compares individual influencers to modern TV stations, highlighting their role in providing content, entertainment, and education.Influencer timing and impact (00:09:56) Explores the impact of timing on the success of influencers and the evolution of social media platforms.Building a community for influence (00:11:16) Emphasizes the importance of having a business idea or product to build a community around, rather than pursuing influence for the sake of it.Authenticity and value in influence (00:13:38) Discusses the importance of authenticity and offering something truly valuable in the influencer space.Introduction to "Marketing Superpowers" (00:14:42) Introduces John Davids' upcoming book "Marketing Superpowers" and its relevance to individual influencers and larger brands.The Movement Formula (00:15:07) Explains the core concept of the book, "The Movement Formula," focusing on building customer communities and the unifying belief, faith, and action.Marketing lessons from religion and politics (00:19:22) Discusses extracting marketing lessons from powerful societal movements like religion and politics.The importance of the "why" in marketing (00:19:41) Emphasizes the significance of starting with the "why" in marketing to address customer pain points and needs effectively.Building Organically (00:22:41) Discussion on whether organic growth is possible or if pay-to-play is necessary for brand building.Liquid Death Story (00:23:30) The story of Liquid Death's successful promotion before the product was even built, demonstrating the power of marketing before production.Crumble Cookies Case Study (00:26:01) Exploration of how Crumble Cookies built a successful brand through storytelling, community, and limited-time offers.Hacking the Axis (00:31:11) Strategies to fast-track brand influence and navigate growth plateaus.Owned vs. Rented Land (00:34:29) Discussion on the importance of migrating community engagement from rented platforms to owned channels.TikTok's Significance (00:37:22) The significance of TikTok as a major platform and the debate around its longevity.Future-proof Marketing (00:39:09) The importance of embracing principles outlined in "Marketing Superpowers" to stay relevant in evolving media habits.Book Promotion (00:40:45) Promotion of "Marketing Superpowers" with details on where to find and pre-order the book. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.