Podcasts about foodlogiq

Consumers want to know more about their food – where it's coming from, how it's sourced, and how it's handled. Disruption – as we've seen – adds another layer and shines a new light on supply chain innovation and traceability regulation. Join us as we chat with FoodLogiQ, an organization that aims to provide a safer, more transparent supply chain, about why a visible supply chain is a non-negotiable, how businesses can build a better one (without stressing about it), and why it's critical for consumers.

Katy Jones is the chief marketing and strategy officer at FoodLogiQ. Since joining FoodLogiQ in 2015, Katy has served as a thought leader within the food industry, providing insight and education on the importance of supplier management and traceability across the food supply chain. She has held various leadership roles with increasing levels of responsibility at FoodLogiQ, including vice president of marketing, chief marketing officer, and most recently, chief marketing and strategy officer.  ​Jeanne Duckett leads the Transparency Initiative Development for Avery Dennison Printer Systems. There, she investigates blockchain, distributed computing, radio-frequency identification (RFID), networking, and new technology.  Additionally, she manages the Food IP portfolio for Avery Dennison's printer systems and holds multiple patents in imaging, RFID handling, and various aspects of printer design including the design of food freshness printers. Jeanne is a contributing member of AIM Global and GS1 inter-industry organizations. In this BONUS episode of Food Safety Matters, we speak to Foodlogiq about: Capturing traceability data in the food supply chain using RFID Avery Dennison's traceability technology and how it's been paired with Foodlogiq's solutions Active and passive RFID Advantages of using RFID technology in the food supply chain How traceability technologies are currently helping food companies to be more proactive and efficient Blockchain technology and smart contracts How digital traceability data can be used for marketing purposes and to increase consumer and brand awareness Goal: To reduce the rate of foodborne illness in the U.S. by 1 percent Resources Getting Started in the Current Age of Traceability Crafting the Case for Traceability: How to Gain Buy-In from Executive Leadership Visualize Your Entire Supply Chain Through Critical Tracking Events Food Retail in the Digital Age ​ Presenting Sponsor: Foodlogiq

Our guest on this episode is Katy Jones. Katy is the CMO at FoodLogiQ.   Katy and I dive into a number of topics around sales and marketing including; the role of marketing in a B2B world, the importance of alignment between sales & marketing and Account Based Marketing ABM. After the break we get into the importance of content to help with sales development. Near the end of the episode Katy reveals her work and personal super powers, you’ll have to listen to learn what it is!   But before we get into the conversation.   Hey Best Sellers the T-REX summit 2019 is quickly approaching. Save your seat for the Southeast’s premier sales and marketing conference. It’s a day and a half of great content and awesome networking. No commercials, no paid-content and no boring panels. And this year we are featuring a puppy petting zone. Who doesn’t love cute little puppies. To join us check out at therevenueexchange.com. I hope to see your there.   

Supply Chain is one of the most complicated things in the food industry and managing 100s of ingredients that might need to be gluten-free, non-GMO, sourced in another country, whatever it is, you need documentation and database to help sort and store it. Many companies who are at this level rely on supply chain management software to manage all of their documentation. This is where FoodLogiQ comes in, a rapidly growing startup to help manage your mess of a supply chain. CMO Katy Jones and I have a great discussion on just why managing the food supply chain can be overwhelming, but also why it’s extremely important for people to manage it well. We also get into a good discussion of the ever-topical topic, blockchain and why blockchain might be the future of supply chain management, and talk about the rising trend of being authentic in the food industry, and how it relates to good marketing. As we all know, it’s getting more important. About Katy Since joining FoodLogiQ in 2015, Katy Jones has served as a thought leader within the food industry, providing insight and education on the importance of supplier management and traceability across the food supply chain. She has held various leadership roles with increasing levels of responsibility at FoodLogiQ, including Vice President of Marketing, Chief Marketing Officer, and most recently, Chief Marketing and Strategy Officer. In this position, Katy oversees all aspects of marketing and creates, communicates, executes, and sustains the strategic initiatives of the company’s cloud-based supplier transparency and traceability solution called FoodLogiQ Connect. Under Katy’s leadership, FoodLogiQ has consistently earned recognition and awards for innovation, performance and investor funding. Katy holds a bachelor’s degree in journalism and mass communication from the University of North Carolina at Chapel Hill and a master’s degree in data marketing communications from West Virginia University. In addition to her membership in the Chief Marketing Officer Club, she is a 2017 recipient of the Triangle Business Journal C-Suite Award.  Katy is an avid runner, reader and foodie, and she cherishes family time with her husband and two boys. About FoodLogiQ FoodLogiQ® LLC is the leading SaaS provider of traceability, food safety and supply chain transparency solutions. FoodLogiQ Connect is the most comprehensive, data-driven software solution that enables supplier management, food safety compliance, quality incident management, recall management and whole chain traceability – all on a single platform built exclusively for the food industry. To meet mounting regulatory requirements and consumer demands for transparency, food companies are leveraging FoodLogiQ Connect to validate supplier compliance with food safety and act with confidence in the event of a food safety or quality issue. To request a demo, please visit http://www.FoodLogiQ.com/demo. Sponsor - FoodLabelPro.com Is your product packaging compliant with the new FDA rules?  The compliance deadline is January 1st, 2020. At FoodLabelPro.com we will upgrade your current panels for only $50. FoodLabelPro.com also provides package and claim reviews, laboratory analysis, shelf life testing, printer/graphics services, and menu analysis.   We are your one-stop shop for food packaging: FoodLabelpro.com. Sponsor - BAKERpedia This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business. Like This Episode? Then You Might Like These two episodes talk about blockchain! Mitchell Weinburg CEO of Inscatech - talks about the cons of blockchain because it will only work if people are honest before. Cesare Varallo Founder of foodlawlatest.com - He was the first person to answer my questions about blockchain. This was a year ago, when things were a lot more chaotic than they are now. Show Notes What does FoodLogiQ have?: Supplier Management, Traceability, Recall software  Tom Mastrobuoni When someone asks what you do for a living, what do you tell them in a sentence or less?: I’m a Marketing officer for a food startup. Like FedEx for the food industry We just got our Series B. We grew out of our parent company and launched 3 years ago What does FoodLogiq do?: We are a SaaS management platform that helps manage supplier relationships Allows easy access to what products are approved and what is needed to be approved. FoodLogiq is specifically designed for the food industry because all things aren’t the same Features: Text to voice, on the cloud, Why is food a different supply chain?: Food is living and breathing and there are many factors that can be issues, The systems are also archaic How do you get documents and they don’t give it to you?: The platform runs a supplier through an onboarding workflow What is one thing you’d like to dispel?: Getting food on the table is really hard. Europe Non-GMO SGS IP preserved corn Advice for startups: Not become obsessed on what your job is or isn’t For new people, just listen to the customers for feedback Tyson Ventures How has working with Tyson benefitted you guys?: They are an amazing company. Very salt of the earth people. We’re now Tyson’s Supply Chain customer What type of food trends and technologies are you interested?: Plant based protein and the food industry’s focus on these things Flexitarian Market Blockchain: Distributed leger technology used to verify transactions. There are lots of opportunities in this space and a lot of companies are niching down on the trend ripe.io IOT Sensors Rapid Pathogen Sensing The main point of blockchain is traceability and a unique way of storing data Bitcoin The biggest challenge the food industry needs to face: Meeting the challenge between consumer needs for transparency and running a business There is a fine line between what consumers want to know versus what they don’t want to know What food is versus where food is and also the how What is one thing in the food industry you want to know more about?: I’d love to learn more about food marketing. Especially authentic marketing Who inspired you to get into food?: My son has a nut allergy and he inspires me to make a better food system. Food safety and food transparency is not competitive, it’s collaborative Can you give any advice to anyone in the marketing industry to go into the food industry: Be authentic and have a keen focus on being authentic on what your product means How do you attain knowledge that you don’t know?: You need to talk to people outside of your org. Depends where, but someone is always willing to share the knowledge Where can we gfind you for advice?: At katy@foodlogiq.com. Connect with me on LinkedIn. Why the Q in Logic?: The Q means IQ

In this special BONUS episode of Food Safety Matters, we focus on the topic of blockchain and how it can be used within the food industry.  You will learn all about what exactly blockchain is, its history, and how it can be applied to our food supply chain. To help us better understand blockchain's use in the food sector, our editorial director, Barbara Van Renterghem, spoke with two experts from FoodLogiQ (http://bit.ly/2KaeJIC).  Katy Jones is the chief marketing officer at FoodLogiQ. She holds a bachelor’s degree in journalism and mass communication from the University of North Carolina at Chapel Hill, and a master’s degree in data marketing communications from West Virginia University. Charles Irizarry is the chief technology officer at FoodLogiQ. He oversees technology efforts and core company building activities at FoodLogiQ. His experience includes managing sophisticated, multi-disciplinary technology teams, having launched over 20 different platforms and products across multiple businesses and industries. With a background in distributed computing systems and cloud-based software architectures, Charles is currently focused on innovation in the areas of natural language processing, machine learning, and real-time computational networks. He has a bachelor’s degree from Florida International University in business management and marketing. FoodLogiQ, together with a select group of customers, recently announced the launch of a Blockchain pilot. AgBiome Innovations, Subway®- Independent Purchasing Cooperative, Testo, Tyson Foods and others are partnering with FoodLogiQ to test the application of blockchain to raise transparency within their own supply chains.  In this episode, we speak to FoodLogiQ about: The history and concept behind blockchain technology How and why more people, companies, and industries are investing in blockchain, even if prematurely How blockchain could potentially impact and benefit the food industry "Public" vs. "permissioned" blockchains FoodLogiQ's blockchain pilot How blockchain might play a role in boosting consumer confidence in a time of many foodborne illness outbreaks and food product recalls How food suppliers, manufacturers, and operators can prepare for blockchain Resources:  Learn More: FoodLogiQ Blockchain Pilot http://bit.ly/2KaeJIC Register to Attend: FoodLogiQ Demo: Exploring Blockchain Solutions within the Food Supply Chain http://bit.ly/2lyMvII Download eBook: The Fact, Fiction, and Future of Blockchain http://bit.ly/2IuhDCx Presenting Sponsor: FoodLogiQ http://bit.ly/2KaeJIC

In this episode of Tales from the PROS, I chat with Katy Jones, who is the CMO at FoodLogiQ, which was featured on Forbes as top 25 most innovative AgTech startups, and also Katy was awarded the 2017 Triangle Business Journal C-Suite Award. FoodLogiQ helps restaurant operators, food retailers, consumer packages goods companies and other food companies achieve end-to-end traceability, and high quality food products across supply chain.   Katy and I talk about what it takes to be become a successful Chief Marketing Officer (CMO) in a growing company and the struggles that go with it. We also chat about effective marketing strategies, funding, product development, what future marketers need to know, and much more.    Some questions asked:  Katy, were you always in the marketing game? How did you find that passion?  Tell me about the steps you took to becoming the CMO of a flourishing company?  I read that you guys also received a few rounds of funding during your journey, do you feel that the funding was needed or you could have grown it organically? Obviously your in a niche space with a niche product, what were the most effective marketing and branding strategies you executed to grow the company? You being a CMO and having so much experience, what struggles do you feel are common for CMO's? What tips would you give to current and future marketers and what they need to avoid or be aware of? You obviously understand the tech is booming, what technology trends do you see emerging and which ones do you see dying? Any exit strategies for the company or are you building a lifetime brand?   High Level Questions: If you can explain, what struggles did you face while building FoodLogiQ, and how did you overcome them? What advice or tips would you give future CMO's on how to succeed?  What character traits would you consider the most important in being a successful business leader and entrepreneur? (Passion, drive, work ethic, perseverance, etc.) Do you feel that entrepreneurship is getting harder in our economy?   Follow Katy Jones: Website - https://www.foodlogiq.com/ Facebook - https://www.facebook.com/foodlogiq   Twitter - https://twitter.com/foodlogiq  LinkedIn: https://www.linkedin.com/company/foodlogiq  Follow Michael Georgiou: Podcast Website - https://www.talesfromthepros.com  Company Website - https://www.imaginovation.net  Facebook - https://www.facebook.com/TalesfromthePROS/  Twitter - https://twitter.com/MGeorgiou22   Instagram - https://www.instagram.com/the_mgeorgiou/  YouTube: https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg/featured   

Don Schaffner is distinguished professor and Extension Specialist in food science at Rutgers University. He has published over 150 peer-reviewed papers on a variety of topics including handwashing, cross-contamination, quantitative microbial risk assessment, and predictive food microbiology. Dr. Schaffner is active in several scientific associations, including the International Association for Food Protection where he is a past-president. Ben Chapman is associate professor and food safety Extension Specialist at North Carolina State University. There, with the goal of less foodborne illness, his group designs, implements, and evaluates food safety strategies, messages, and media from farm-to-fork. Ben is also a contributor to the very popular Barfblog http://www.barfblog.com. Together, Don and Ben are co-hosts of the Food Safety Talk http://foodsafetytalk.com podcast. In this episode of Food Safety Matters, we speak to Ben Chapman and Don Schaffner about: Current research involving berry harvesting and norovirus The impact that social media may or may not have on consumers' food safety behaviors Blockchain and other innovative technologies Inspiring and worthwhile published works about food safety and related research The benefits of industry tradeshows like IAFP Related Content: Parameters for Determining Inoculated Pack/Challenge Study Protocols http://bit.ly/2qcmS3a  Prevention of Foodborne Illness by Time-Temperature Control of Thawing, Cooking, Chilling and Reheating Turkeys in School Lunch Kitchens http://bit.ly/2GHHXZC  Health Department Inspection Criteria More Likely to be Associated with Outbreak Restaurants in Minnesota http://bit.ly/2qboLwl  Ben Chapman's Articles Published in Food Safety Magazine: The Role of the Cooperative Extension in Food Safety (October/November 2014) http://bit.ly/2qhqzVd Crisis Management: How to Handle Outbreak Events (June/July 2012) http://bit.ly/2qhTNmn Food Safety for Food Handlers (December 2010/January 2011) http://bit.ly/2ExzI0n News Mentioned in This Episode FDA Issues First Mandatory Recall for Food Product http://bit.ly/2q4kDz3 Fifth Recall Reveals Known Contamination at Raw Pet Food Plant http://bit.ly/2GkjNo1 Health Officials Release Statement Clarifying Source of South Africa's Listeria Outbreak http://bit.ly/2GGMKdQ Ridiculous History Podcast: The Poison Squad http://bit.ly/2GGNjV0  Presenting Sponsor FoodLogiQ https://www.foodlogiq.com/ FoodLogiQ the leader in food safety, supplier management, and end-to-end traceability. FoodLogiQ is mapping the world’s food chain and empowering people to make informed decisions about the food they eat. Interested to learn more? Request Demo Now http://bit.ly/2GEa93I Download Ebook Now: State of Food Traceability http://bit.ly/2GCVh5r Safety & Quality Management by FoodLogiQ http://bit.ly/2uWGL3e Share Your Feedback with Us Please feel free to share any questions, comments, or even a suggestion on someone we should interview, let us know! There are two ways for podcast listeners to interact with us. Leave us a voicemail at 747.231.7630. Be sure to leave your contact information so we can get back in touch with you! Email us at podcast@foodsafetymagazine.com. 

Consumers are becoming increasingly concerned about the foods they buy and eat.Consumers are becoming increasingly concerned about the foods they buy and eat. Not just in terms of traditional "food safety," but also what kinds of ingredients are being used, where the food came from, how it was raised, and where it's shipped from. FoodLogiQ was founded in 2006 with a mission to create a platform with food chain-wide traceability; not just one forward and one back, but at every stop from the fields to the tables of end consumers.This end-to-end traceability will help to expedite food recalls and protect the health and safety of the public. Today, the company is using the web to bring its vision to life through the FoodLogiQ Connect platform. Connect, as its name implies, connects food suppliers to each component of the food supply chain. While this platform is currently strictly a B2B service, FoodLogiQ encourages suppliers to pass along relevant information to consumers.Katy Jones, VP of Marketing at FoodLogiQ, joins host Andrea Donsky to explain more about what the company does to preserve food safety and how this protection trickles down to the consumer sphere.