Next Level Supply Chain with GS1 US

What does it take to grow a brand on Amazon today? The rules have changed, and Amazon is now less of a storefront and more of a dynamic ad and data platform. In this episode, Jayson Boyce, Founder and CEO of Avenue7Media, joins host Reid Jackson to share what he's learned over 22 years in the e-commerce world. From selling as a reseller to building a brand and leading an agency, Jayson explains why success now depends on feeding the algorithm, not pitching to buyers. He breaks down how streaming TV is driving direct Amazon sales, the problem with locked attributes and UPCs, and why attribution is finally catching up to the promise of connected TV. In this episode, you'll learn: Why traditional retail rules don't apply to Amazon How Connected TV can accelerate brand growth What makes Amazon profitable when compared to DTC Jump into the conversation: (00:00) Introducing Next Level Supply Chain (02:53) From failed consulting to full-service agency (06:26) Fixing locked attributes and bad UPC data (09:59) Streaming ads that convert like e-commerce (13:56) Selling to algorithms, not people (16:34) Comparing Amazon to direct-to-consumer (20:44) Why CTV is outperforming display ads (26:48) How AI will change the way we shop   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Jayson Boyce on LinkedInCheck out Avenue7Media

How accurate is your inventory? For many retailers, answering that question is more difficult than it appears—especially when inventory counts are only conducted once or twice a year. In this episode, Dean Frew, President, RFID Solutions Division, SML IIS, sits down with hosts Reid Jackson and Liz Sertl to explore how RFID solves one of retail's biggest challenges. Dean shares how real-time data at the item level drives results from return fraud to buying online and pick up in store. He also discusses what it takes to make RFID work at scale, how adoption has changed post-COVID, and why distribution centers are the next frontier.   In this episode, you'll learn: How RFID improves inventory accuracy Where retailers are seeing the most significant ROI New use cases beyond the sales floor   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (02:20) Dean's background and RFID journey (06:35) Improving inventory accuracy with RFID (12:13) Reducing returns fraud with item-level data (18:07) How BOPIS impacts inventory and sales (23:01) Boosting inbound accuracy at distribution centers (26:14) RFID in checkout and fitting room experiences   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Dean Frew on LinkedInCheck out SML Group

Did you know that the first coupon dates back to the 1800s?  It hasn't changed much for something that's been around that long, and how shoppers redeemed coupons stayed the same…until now. In this episode, Brett Watson, CEO of The Coupon Bureau, joins hosts Reid Jackson and Liz Sertl to talk about how the world of coupons is finally catching up. With digital formats, real-time validation, and built-in fraud prevention, coupons are evolving for the modern retail experience.  Brett explains what it takes to bring an old system into the digital age, why coupon fraud has become such a costly issue, and how these changes are unlocking new opportunities for both brands and consumers.   In this episode, you'll learn: How couponing has evolved over the years The role of coupons in marketing and media The future of coupon technology   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (03:31) History of couponing  (09:45) The scale of coupon fraud in the industry (14:56) The new coupon standard (18:54) Different innovations and applications of coupons (23:23) Brett's favorite tech she can't live without   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Brett Watson on LinkedIn Check out The Coupon Bureau

Do you ever think about food safety when you sit down for a meal? It's easy to take for granted, but behind every meal, strict standards and practices ensure the food we consume is safe. In this replay episode, we revisit our conversation with Darin Detwiler, Founder and CEO of Detwiler Consulting Group. Darin's path to food safety is deeply personal, driven by the tragic loss of his son to E. coli. Darin shares how the food safety industry is adapting to technological advancements like data analytics, AI, and digital solutions while meeting the ongoing demand for consistent production. If you've ever wondered about the efforts behind keeping food safe, this episode provides an inside look at the evolving food safety landscape and how we can continue protecting consumers in a rapidly changing environment.   In this episode, you'll learn: How digital solutions like data analytics and blockchain balance long-term and short-term food safety goals The need for courage in food safety leadership to proactively manage and prevent crises The power of social media to help improve food safety and transparency   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (00:45) What led Darin into the food safety industry (04:05) What Detwiler Consulting Company offers (09:20) New technology and trends in the food safety industry (14:08) How Darin and his team use AI and evolve it (16:39) Big failures that have taken place in the food safety industry (23:47) Darin's favorite technology at the moment   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Darin Detwiler on LinkedIn Check out Detwiler Consulting Group

The apparel industry is working to be more sustainable, but verifying those claims is complicated. With over 70 certifications and no standardized way to share data, brands and retailers struggle to track sustainability efforts efficiently. In this episode, Amy Reiter, Senior Director of Customer Success for the Apparel and General Merchandise Initiative at GS1 US, joins hosts Reid Jackson and Liz Sertl for a conversation on the challenges of sustainability certifications in apparel. Many companies still rely on PDFs and spreadsheets to verify organic cotton claims and responsible manufacturing. GS1 US is working to change that by improving data-sharing processes and exploring how GTINs (Global Trade Item Numbers) can streamline certification tracking. Tune in to learn how the industry is tackling sustainability verification and what it means for brands, retailers, and consumers alike.   In this episode, you'll learn: Why GTINs are critical for accurate sustainability claims How brands and retailers can replace inefficient certification tracking The growing role of machine-readable data in product transparency   Jump into the conversation: (00:00) Sustainability Journey at GS1 US (03:16) Streamlining Textile Certification Data (06:51) GTIN Certification Process Overview (10:22) Gen Z Drives Eco-Label Awareness (13:04) Seamless Machine-Readable Data Sharing (18:28) Sustainability Practices in Business   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Amy Reiter on LinkedIn

The Food Safety Modernization Act (FSMA) compliance deadline is approaching quickly, giving companies less than a year to meet new food safety and traceability requirements. But beyond compliance, why does traceability matter? In this episode, Wiggs Civitillo, Founder & CEO of Starfish,  joins hosts Reid Jackson and Liz Sertl to discuss how product traceability can streamline recalls, reduce food waste, and build consumer trust. Inconsistent data and lack of interoperability are some of the biggest challenges companies face in food traceability. Starfish addresses these challenges by enabling secure, seamless data sharing across the supply chain. Tune in to hear FSMA 204 explained and discover solutions to help companies stay compliant. In this episode, you'll learn: Practical solutions to meet FSMA 204 requirements efficiently The impact of real-time data on food safety monitoring How companies can use traceability to build consumer trust   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (01:41) Challenges and lessons from the IBM Food Trust (05:25) How Starfish connects supply chains (13:58) Recalls, food safety, and consumer trust (19:19) Understanding FSMA 204 and compliance (25:06) Benefits of product traceability (30:39) Wiggs' favorite tech tool   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Wiggs Civitillo on LinkedIn Check out Starfish

Customers have endless options at their fingertips. If they can't find what they need in your store, they'll simply go elsewhere to shop. But this isn't just a retailer's problem, it's a challenge that impacts the entire supply chain. In this episode, industry expert Mike Graen joins hosts Reid Jackson and Liz Sertl to break down the critical importance of on-shelf availability. Mike shares why ensuring products are accessible to customers is more essential than ever. He also shares how RFID, AI-driven algorithms, and robotics are transforming inventory accuracy, alongside actionable strategies to keep shelves stocked and customers satisfied.    In this episode, you'll learn: The difference between "in-stock" and "on-shelf availability" How technology is solving inventory challenges and boosting sales The evolving nature of customer loyalty and how to keep up   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (03:13) The importance of on-shelf product availability (OSA) (05:21) Why retailers are losing customers (07:41) Challenges with inventory management (14:15) The different ways customers shop  (18:52) Getting serious about measuring OSA  (22:47) Computer vision and RFID to track OSA (28:35) GS1 standards in the supply chain (32:52) Evolving together with technology (35:13) Mike's favorite tech   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Mike Graen on LinkedIn

Traceability and supply chain integrity are more than just buzzwords—they're the backbone of patient safety and industry innovation.  In this episode, host Reid Jackson welcomes Gary Lerner, Founder and CEO of Gateway Checker, to explore the transformative power of the Drug Supply Chain Security Act (DSCSA). They discuss how the shift from lot-level to item-level traceability is revolutionizing healthcare, providing unprecedented safeguards against counterfeiting and channel diversion. From the mechanics of 2D barcodes to the role of AI in analyzing supply chain data, Gary shares practical insights from his 20+ years of experience navigating the intersection of digital and physical supply chains.   In this episode, you'll learn: How DSCSA is transforming healthcare supply chains with item-level traceability The critical role of 2D barcodes in ensuring authenticity and patient safety Why data quality and interoperability are the next big steps for supply chain efficiency   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (02:18) From brand protection to healthcare supply chains (03:37) Innovating item-level traceability in goods (05:15) The importance of supply chain integrity in healthcare (06:48) Breaking down the “license plate” of pharmaceuticals (09:23) Understanding DSCSA and its impact on patient safety (12:38) How bad actors exploit supply chain gaps (13:49) Counterfeit prevention as part of national security (16:10) Using interconnectivity to uncover supply chain risks (19:16) Best practices for adapting to DSCSA regulations (21:09) How serialization enables better inventory accuracy (26:05) The future of supply chain integrity and AI innovation   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with Guest: Gary Lerner on LinkedIn Gateway Checker

As 2025 approaches, supply chain trends like digital transformation, AI, sustainability, and smart logistics remain top of mind. In this episode, James Chronowski, Vice President of Strategic Account Management at GS1 US, joins hosts Reid Jackson and Liz Sertl to explore how data quality plays a crucial role in addressing these trends. James offers practical insights for businesses to tackle emerging challenges and seize opportunities in an evolving supply chain landscape.   In this episode, you'll learn: The top trends shaping the supply chain industry in 2025  Why data quality and governance are essential for businesses How to build resilient supply chains in a rapidly changing environment   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (02:36) Current and future trends in the supply chain (08:20) The foundational role of data governance  (11:42) How businesses can be more resilient in 2025 (13:52) James Chronowski's favorite tech   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: James Chronowski on LinkedIn

Modern technology makes starting an online business easy. However, that also means stiffer competition.  How can aspiring entrepreneurs succeed in the world of e-commerce? In this episode, Jesse Ness, at Ecwid by Lightspeed, joins hosts Reid Jackson and Liz Sertl to discuss the essential steps and common pitfalls of starting and growing an online business. They discuss ways high-quality imagery, detailed product descriptions, and social media engagement can help your store stand out. Jesse also shares insights on emerging market trends like live selling and community engagement.   In this episode, you'll learn: How storytelling helps brands stand out in a crowded e-commerce market The first steps to setting up a successful online store Tips to overcome growth plateaus and how to scale your business effectively   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (01:43) Online selling with Ecwid (04:02) How to set up an online store (08:27) Share your brand story (12:11) Why entrepreneurs give up too soon (17:10) The rise of live selling and other e-commerce trends (22:16) Jesse Ness' favorite tech (24:34) Using AI to enhance daily life   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Jesse Ness on LinkedIn Check out Ecwid by Lightspeed

This year has been packed with incredible supply chain stories showcasing innovation, collaboration, and inspiring moments in supply chain logistics. In this episode, hosts Reid Jackson and Liz Sertl take you through their favorite conversations of the year, featuring insights from industry leaders like Gena Morgan, Dr. Darin Detwiler, and Chuck Lasley. They discuss key topics that defined the year—data quality, traceability, retail automation, and the UPC barcode—all while looking ahead to what's next in 2025.   In this episode, you'll learn: Key trends that influenced supply chains in 2024 Innovations driving transparency and traceability Exploring the future of 2D barcodes and data quality   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (01:48) 2D barcodes, data quality, and GS1 standards  (05:20) E-commerce and supply chain challenges (06:37) Improving traceability and food safety (11:04) The adoption of the barcode and its multiple uses (13:11) Liz's favorite episodes  (15:14) Reid's favorite episodes   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn

What started as a college project has now become a pantry staple sold in over 5,000 stores.  In this episode, Matt Pittaluga, Co-Founder of Hank Sauce, joins hosts Reid Jackson and Liz Sertl to share how a homemade hot sauce grew into a beloved national brand. Matt explains how traceability and consistency have been key to scaling the business while keeping product quality high. Through detailed product codes and a robust production database, Hank Sauce tracks every ingredient from batch creation to store shelves, ensuring full transparency and control. This meticulous approach to data and process has fueled Hank Sauce's growth from a local favorite to a nationwide success.   In this episode, you'll learn: How Hank Sauce scaled its distribution to national retailers The importance of traceability in ensuring food safety and product quality Strategies for building networks to expand brand reach   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (01:34) The Hank Sauce story (06:38) Grassroots marketing and early sales strategies (10:09) Scaling up distribution to large retailers (13:22) The importance of traceability and food safety (16:11) Building a brand with a limited marketing budget (19:21) Advice for new entrepreneurs (26:30) Matt Pittaluga's favorite tech   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Matt Pittaluga on LinkedIn Check out Hank Sauce

With disruptions becoming more frequent, companies must adapt or risk falling behind. To stay ahead, many are embracing new technology, with AI emerging as a powerful tool for enhancing supply chain agility and resilience. In this episode, Steve Hochman, VP of Research at Zero100, joins hosts Reid Jackson and Liz Sertl to talk about the key trends shaping the future of supply chains. He highlights the need for organizations to adapt by improving cross-functional collaboration and leveraging artificial intelligence. In today's rapidly changing global environment, organizations must focus on their people, processes, and technology to build lasting supply chain resilience.   In this episode, you'll learn: Effective ways to leverage AI for automating supply chain operations The importance of cross-collaboration for a more integrated and responsive system How to implement small-scale AI experiments for meaningful impact   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (03:10) The rise of supply chain volatility (08:12) Cross-functional collaboration in supply chains (15:35) Innovation through AI experiments (17:48) Case study: Shein's use of AI for e-commerce (21:07) The importance of data management (25:40) Considering the ethical implications of AI (31:16) Future trends of AI in supply chains (32:39) Steve Hochman's favorite tech   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Steve Hochman on LinkedIn Check out Zero100

With less than 10% of warehouses currently automated, the industry is on the verge of a major transformation.  As automation surges, one element will define success: the power of high-quality data. In this episode, Ries Bouwman, Product Manager at KNAPP, and Gasper Gulotta, Director of Software Consultancy at KNAPP, join hosts Reid Jackson and Liz Sertl to discuss how accurate data is essential to the future of warehouse automation. Reis and Gasper share examples of how poor data can disrupt automated systems, causing costly delays and inefficiencies. They emphasize that by improving data management, companies can not only prevent these issues but also unlock the full potential of automation.  Automation isn't just about the machines—it's about ensuring accurate, complete data that systems can rely on to function smoothly.   In this episode, you'll learn: Why data accuracy is critical for successful warehouse automation The challenges and costs associated with incorrect or incomplete data The role of GS1 standards in improving data quality across supply chains   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (02:28) KNAPP and its journey in automation   (05:22) The importance of data quality in automation   (08:38) Connecting KiSoft to ERP systems (13:23) Verifying data accuracy   (18:13) Raising industry standards for better data (24:20) Bad data causing issues for warehouse automation   (30:39) Ries and Gaspar's favorite tech (34:32) Smarter data collection through AI and quantum computing   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guests: Ries Bouwman on LinkedIn Gasper Gulotta on LinkedIn  

As supply chains become increasingly complex and stringent regulations like DSCSA and FISMA become more prevalent, understanding how to leverage EPCIS (Electronic Product Code Information Services) for granular visibility and efficient data management is more crucial than ever. In this episode, hosts Reid Jackson and Liz Sertl are joined by Matt Andrews, Global Standards Director at GS1 US. Matt unpacks the fundamentals and applications of EPCIS, from its role in modeling supply chain processes to its transformative impact across industries like healthcare, food, retail, and logistics. EPCIS can help your organization achieve unparalleled supply chain visibility, improve compliance, and drive competitive advantage.   In this episode, you'll learn: The intricacies of EPCIS (Electronic Product Code Information Services) and its universal application across industries for enhanced supply chain visibility, compliance, and efficiency. How EPCIS can revolutionize inventory management with real-time data accuracy, from monitoring cycle counts to tracking product movement from back of house to point of sale. How industries such as healthcare and food service leverage EPCIS to comply with regulations like DSCSA and FISMA 204, ensuring traceability down to the unique item level.   Jump into the Conversation: (00:00) Introducing Next Level Supply Chain (06:25) Benefits that organizations are seeing by leveraging EPCIS (08:00) Full granular visibility, item-level tracking, inventory management (13:54) How EPCIS can log events from manufacturing to sales (17:03) Enhanced supply chain visibility through real-time EPCIS data (18:28) Accessing claims compliance through advanced visibility   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guests: Matt Andrews on LinkedIn

Imagine if barcodes not only speed up your grocery checkout but also transform logistics, healthcare, and the overall efficiency of global supply chains. In this episode, hosts Reid Jackson and Liz Sertl are joined by Rich Eicher, Director of codeREADr. With his extensive experience in barcode innovation, Rich shares insights into how modern camera-based barcode readers surpass traditional laser readers and why dedicated barcode scanning devices are preferred in specific environments. Rich explains barcodes' critical role in various business applications, from facilitating accurate inventory management to preventing costly supply chain errors. He also elaborates on the industry's adaptation to consumer demands, the significant challenges of barcode inaccuracies and their impact on delivery services, and how advancements in AI and ChatGPT are poised to revolutionize data capture and processing across industries.   In this episode, you'll learn: The differences between laser and camera-based barcode readers commonly used in grocery stores. The importance of barcodes in various business applications and the issues caused by barcode discrepancies in the supply chain. The upcoming GS1 Sunrise 2027 initiative is transitioning to QR codes for enhanced data capture.   Jump into the Conversation: [00:00] Introducing Next Level Supply Chain [01:01] Who Rich Eicher is, and what he does [03:08] The different barcodes and their significance [10:13] All about laser reading barcodes [13:12] The importance of using barcodes and why companies are shifting to using them more [16:22] The problems that come along with not using barcodes [22:16] Other trends happening outside of barcodes [27:22] Rich's favorite technology he is using right now [29:51] Closing   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Rich Eicher on LinkedIn

Imagine a world where combating climate change and protecting the environment is integrated into every step of global trade.  In this episode, hosts Reid Jackson and Liz Sertl are joined by Lea-Ann Bigelow, Director of Green Trade at U.S. Customs and Border Protection (CBP). With a wealth of experience in environmental regulation and sustainability, Lea-Ann shares how U.S. Customs is evolving to meet the challenges of climate change through innovative trade practices. Lea-Ann discusses how CBP's efforts are not just about regulating imports but about leading the charge in reducing emissions, enhancing traceability, and fighting environmental crimes. By integrating sustainability into the global supply chain, these initiatives are paving the way for a cleaner, safer world.   In this episode, you'll learn: How U.S. Customs and Border Protection is pioneering green trade practices to reduce emissions and enhance sustainability across global supply chains. The implementation of advanced traceability systems to combat environmental crime and ensure compliance in international trade. The collaborative strategies between government and industry that are shaping a more resilient and environmentally responsible future for global trade.   Jump into the Conversation: [00:00] Introducing Next Level Supply Chain [00:40] Lea-Ann Bigelow Discusses Green Trade Initiatives at CBP [01:23] The Dark Side of Trade: Environmental Crime and Its Ties to Other Offenses [01:52] Why GS1 Connect Is Crucial for Environmental Compliance [02:55] The Role of GS1 Standards in Enhancing Global Trade Compliance [04:41] Developing the Green Standard for Global Trade [04:50] International Collaboration on Environmental Regulations [05:31] Navigating Complex Global Environmental Regulations [06:02] Closing Thoughts: The Future of Green Trade   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guests: Lea-Ann Bigelow on LinkedIn

Imagine a world where ensuring patient safety and improving healthcare outcomes begins with something as simple as smart inventory management. In this episode, hosts Reid Jackson and Liz Sertl are joined by Chris Anderson, Director of Technical Program Management at VUEMED. Chris, with nearly a decade of experience in data management and analytics, shares the intricate world of inventory management solutions for hospitals—focusing on implantable medical devices.  Chris also discusses how a unified system not only enhances the tracking of medical devices but also bolsters patient safety through more effective recall management and improved patient outcomes. In this episode, you'll learn: How unique device identification (UDI) standardization is transforming hospital inventory management, enabling more precise tracking and significantly improving patient safety outcomes. Insights into the seamless integration of GS1 standards within healthcare supply chains and learn practical approaches to overcoming compliance pitfalls and maximizing data utility. The emerging trends and legislative updates that are set to impact future supply chain regulations in healthcare, providing a strategic edge to stay ahead in a rapidly evolving landscape.   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guests: Chris Anderson on LinkedIn

Food safety is intricate, and for some, it can be emotional. But as food safety evolves, technology and innovation are more crucial now than ever.   Reid Jackson and Darin Detwiler, Founder and CEO of Detwiler Consulting Group, discuss the intricacies of food safety. Darin, an expert with over 31 years of experience, opens up about his journey, which began with the tragic loss of his son to E. coli and evolved into a lifelong commitment to improving food safety standards.   They discuss the roles that new technologies and procedures play in fortifying food safety systems, the emotional and operational challenges faced by professionals in the field, and the essential human elements—like courage—that drive meaningful change. They also address the complexities of balancing short-term and long-term goals in food safety investments, emphasizing the importance of preparing and integrating cutting-edge solutions amid ongoing production challenges.   In this episode, you'll learn: How integrating advanced digital solutions like data analytics and blockchain can simultaneously address long-term and short-term goals within the food safety sector, ensuring a sustainable and secure supply chain. The importance of cultivating courage within food safety leadership roles, emphasizing the critical need for a proactive approach in preventing and mitigating safety crises. The transformative role of social media in empowering consumers as active stakeholders in food safety, contributing real-time data, and enhancing industry transparency and responsiveness to potential risks.   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guests: Darin Detwiler on LinkedIn More about Detwiler Consulting Group  - https://www.herculeaneffort.net/  

In the supply chain, technical requirements are the cornerstone for creating scalable and interoperable systems that ensure a seamless flow of information and enhance the accountability and traceability of materials and products throughout their lifecycle.   Liz and Reid got to talk about this with Elyse Tosi, the Vice President of Accounts and Implementation at EON, an innovator in product digitization. Elyse shares her extensive knowledge and experience in supply chain management, touching on her work with brands like Victoria's Secret and Eileen Fisher, to discuss the transformative impact of technology and standards on global supply chains.   They discuss enhancing value chain efficiency through interoperability, the significance of the EPCIS standard in scaling and achieving interoperability, and how EON, chosen by the EU to pilot digital product passports, is influencing legislation and standards adoption—an initiative critical for compliance, brand protection, and product authentication. They also explore emerging trends like digital twins, QR codes, digital links, and their game-changing potential for retail and customer engagement.   In this episode, you'll learn: How EPCIS standards ensure interoperability and scalability for digital product passports, enabling seamless data exchange and lifecycle management in supply chains The transformative impact of digital twins, QR codes, and digital links on retail experiences, customer engagement, and product data connectivity, driving new commerce channels and incremental revenue opportunities. How Eon leverages compliance with EU legislation to provide commercial benefits such as brand protection and product authentication, reinforcing the importance of scalable and cost-effective blockchain applications.   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guests: Elyse Tosi on LinkedIn More about EON -https://www.eon.xyz/   

Today, the speed of change in the market and on Amazon is rapid, making it difficult for brands to keep up and see continued success. But never fear, Shannon Roddy, of Avenue7Media, is here to give us insights into the brand-building strategies you need to succeed on Amazon, and beyond!  Key takeaways: Building a defensible brand is crucial for long-term success. Invest in building a brand that is recognizable, trustworthy, and unique to differentiate yourself from your competitors. Amazon holds over 50% of the online market and can significantly impact the success or failure of a brand. Harnessing Amazon's data and feedback is crucial for identifying trends, understanding demographics, and developing new products. Leveraging Amazon's platform and customer data can give you a competitive edge, but you need to adapt to changing customer preferences and market demands.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with our guest: Follow Shannon Roddy on LinkedIn More on Avenue7Media   Jump into the Conersation: [1:42] Can you share a little bit of your background and what you've been working on in the last couple of years? [4:31] The Amazon space is constantly evolving, are there some major trends or changes that have happened recently? [10:33] You gave us some examples when we talked before of how things can go wrong for brands on Amazon, so how can you help them make things go right? [14:45] What are some other tips and tricks that you can offer? [18:37] Does that also mean discontinuing product one and two while you expand out, or is that what you learn from the data? [27:14] What do you see is next from Amazon's perspective? [29:06] What trends are you seeing that are blowing your mind? [32:31] What's your favorite technology?

Celebrating 50 Years of the Barcode, hosts, Reid Jackson and Liz Sertl speak to an impressive lineup of industry experts, direct from Orlando, at GS1 US's yearly conference, Connect. They chat with: Dave DeLaus, CIO at Wegmans, dissects the complexities of integrating new technologies to enhance consumer experience and shares how Wegmans is tackling the challenges of implementing 2D barcodes for better product traceability. Sean Murphy from Cencora demystifies the Drug Supply Chain Security Act and emphasizes the necessity of unique serial numbers and digital backpacks for pharmaceutical products to ensure safety and compliance in the healthcare industry. Andrew Meadows is the founder and CEO of BL.INK introduces the intriguing world of 2D barcodes and digital resolvers. Learn how BL.INK's platform, BL.INK CXP revolutionizes consumer engagement by providing personalized experiences and enhancing data privacy. JW Franz from Barcoding Inc. emphasizes the importance of supply chain automation innovation and the future of barcoding, including RFID and computer vision technologies. They all speak on the gradual implementation of new technologies, the strategic importance of 2D and QR code barcodes, and the transformative potential of computer vision in inventory management. The episode also covers the crucial role of standardization and regulatory compliance in healthcare and explores the exciting advancements paving the way for smarter, safer, and more efficient supply chains.   Key takeaways: Discover how the integration of 2D barcodes and QR codes, paired with advancements in computer vision, is revolutionizing retail and supply chain management for enhanced consumer experiences and operational efficiency. Explore the significant impact of the Drug Supply Chain Security Act and the digital backpack concept on pharmaceutical traceability, with insights from Sean Murphy of Cencora on how serialization ensures compliance and safety. Learn about BL.INK's innovative 2D barcode technology and digital resolvers, with Andrew Meadows explaining how these tools enable personalized consumer interactions and secure data privacy, driving a more direct and meaningful brand engagement strategy.   Jump into the Conversation:   [00:00] Welcome to Next Level Supply Chain [00:48] Coming to you from GS1 Connect 2024 in Orlando [02:45] Introducing Dave DeLaus, CIO at Wegmans [03:42] Hot Topics with Wegmans [04:47] Some insights on use of the 2D barcode at Wegmans [06:01] How you can interact with the 2D barcode differently for your customer [10:17] Introducing Sean Murphy with Cencora [12:14] Cencora's use of EPCIS or Electronic Product Code Information Service [14:04] Leveraging RFID technology [14:53] Focusing on DSCSA to create a smart, safe, and sustainable supply chain [16:48] 2D barcodes in the pharmaceutical and healthcare industry [18:49] Introducing Andy Meadows, founder and CEO of BL.INK [19:25] BL.INK platform and digital resolvers [24:22] Advising product manufacturers about BL.INK [25:37] Andy's thoughts on the future of 2D barcodes [27:53] Introducing JW Franz from Barcoding Inc. [29:07] JW's biggest takeaway fro attending Connect [29:48] Barcoding Inc's current focus [30:28] JW's thoughts on the future of RFID and 2D barcodes   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guests: Dave DeLaus - CIO, Wegmans  Sean Murphy - Senior Manager of Manufacturing Operations, Cencora Andrew Meadows - Founder & CEO, BL.INK JW Franz - IoT Automation Solution Director, Barcoding Inc.

In this episode, we dive into how QR codes are revolutionizing packaging, non-alcoholic beverages are making waves, and community networks are driving market success.  Daniel Scharff is the CEO and founder of Startup CPG, a vibrant community supporting emerging consumer packaged goods brands. With a background in San Francisco's food tech scene, Daniel created a Slack community with over 20,000 members, offering resources and fostering collaboration. He hosts 100+ events annually and produces the Startup CPG podcast, sharing his insights from his experience as a former CEO of a beverage company.  Daniel's unique approach to helping brands navigate the complex world of product development, market-entry, and supply chain logistics is driven by his firsthand experience as a former CEO of a beverage company. Daniel's innovative strategies and relentless drive to make dreams a reality have earned him a reputation as a visionary leader in the CPG community.   Key takeaways: Learn how QR codes are transforming packaging, improving traceability, and enhancing consumer engagement Understand the impact of the growing trend of non-alcoholic beverages on supply chain logistics and market dynamics Discover the crucial role of community support in helping emerging brands succeed in the competitive market Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Daniel Scharff on LinkedIn Check out Startup CPG  

Social commerce is booming, and today's conversation proves that if you haven't considered selling on social media, then it's time you did. Wes Duquette is VP and GM of B2B and Retail at ShipBob, a tech-enabled 3PL that empowers small and medium businesses with advanced supply chain capabilities. In this episode, he speaks with Liz and Reid about the powerful impact of influencers and platforms like TikTok and Instagram in driving actionable purchases. And it's no surprise that QR codes are revolutionizing the advertising landscape. Wes shares invaluable insights on the critical importance of an omnichannel strategy, global expansion, and scalable infrastructure for brands aiming for growth. His pointers on barcoding, packaging, and back-office systems provide a stellar roadmap for future retail scalability. He discusses the evolving dynamics of direct-to-consumer channels and alternative marketplaces and understands why registering with giants like Amazon is crucial—even if you're a dedicated Shopify seller.    Key takeaways:  How influencers and platforms like TikTok are transforming retail engagement and driving omnichannel growth strategies for brands Learn about the operational scalability challenges faced by SMBs during retail launches and discover strategies for effectively navigating high-volume demands and pivotal retail relationships. Critical infrastructure elements such as barcoding, packaging, and robust back-office systems are essential for ensuring future scalability and seamless integration across various retail channels and marketplaces.   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Wes Duquette on LinkedIn Check out ShipBob  

Speedy and efficient traceability systems are vital for compliance, consumer health, and resilience in the food safety industry. Andy Kennedy, Principal Traceability Advisor at New Era Partners, joins us to unravel the complexities of food safety in the supply chain. With 17 years of experience creating SAS food traceability businesses, Andy offers insights into the historical context of traceability regulations, the significance of technological progress, and how innovation will continue to shape our approach to food safety. He candidly describes the tension-filled environment of managing a food safety outbreak and the critical role of coordination during these investigations. Andy touches on COVID-19 and the food supply chain, the transition challenges food items faced from food service to retail, and the astounding potential of 2D barcodes and digital receipts to engage consumers and ensure their safety. Learn how tracking contaminated products has been reduced from over a month to less than a week, the role GS1 Standards play in compliance, and how FSMA 204, compared to the Bioterrorism Act, is mandating a new era of data sharing.    Key takeaways:  Traceability systems play a critical role in effectively managing and shortening the timeframe of contamination investigations.  Utilizing GS1 standards to comply with evolving regulatory demands illustrates how technology has progressed over two decades. The pandemic has highlighted the need for resilience, real-time visibility, and interoperability in supply chains   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Andy Kennedy on LinkedIn Check out New Era Partners

Small tweaks in processes can result in unexpected financial windfalls and improved employee satisfaction.   Kevin Lawton, warehouse operations expert and Founder of The New Warehouse podcast,  discusses a wealth of insights into current trends and the critical role of foundational process improvements. The conversation shifts towards the importance of automating mundane tasks, the profound potential for digital transformation across companies, and the surprising financial benefits companies can reap from small operational adjustments.   Kevin explains Modex trends and spotlights the value of low-tech solutions and how maintaining standardized and actionable data is pivotal for leveraging advanced robotics and automation systems. The episode emphasizes systemic change, interoperability between solutions, and harnessing robotics and automation to address labor challenges and elevate operational efficiency.   Key takeaways:  Trends at Modex, where robotics took center stage, show that robotics is not just a fascinating concept — it's becoming a practical part of warehouse operations. Companies need to streamline processes to create a strong foundation that can truly leverage the efficiency of new technologies. While robots and automation can address labor challenges and efficiency, the orchestration layer will make or break the integration.   Resources:  Learn More About 2D Barcodes Resources for the Transition from 1D to 2D Barcodes  Behind the Barcode: Mastering 2D Barcodes with GS1 US   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Kevin Lawton on LinkedIn Check out The New Warehouse

In this episode of Next Level Supply Chain's special series Behind the Barcode, Liz and Reid speak with Jess Urriola, the VP of Product Management at GS1 US, about GS1 US Data Hub - a tool built to secure data sharing between brand owners and trading partners. They talk about why this service is pivotal for maintaining data quality across the global supply chain, both from the strategic and technical aspects, from creating UPC barcodes to combating GTIN misuse. Learn how GS1 US Data Hub supports regulatory compliance, the importance of global location numbers in traceability, and the benefits of ensuring each product has a unique identifier—similar to a license plate.    Key takeaways:  How GS1 US Data Hub's user-friendly SaaS platform empowers both small and large businesses to effortlessly manage and authenticate product identifiers and location data, ensuring accuracy and trust throughout the global supply chain. The critical role of the GS1 Registry Platform (GRP) in combating Global Trade Item Number (GTIN) misuse and fostering global transparency by enabling real-time, cross-border verification of core product attributes for reliable traceability and inventory management. The strategic advantages of GS1's identification system as Jess Urriola highlights its integral part in compliance with healthcare and food safety regulations, streamlining the entire traceability process from manufacturer to end-point via Global Location Numbers (GLNs).   Resources:  GS1 US's Data Hub Data Hub Help Center Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Jess Urriola on LinkedIn

Chuck Lasley, IT Director at Dillard's, explains the pivotal role of 2D barcodes in retail innovation, illustrating Dillard's strategy of incorporating these versatile codes into their products, which range from apparel to accessories. Amidst the growing demand for intricate product details, Chuck emphasizes the imperative for sales associates to be adept in product knowledge facilitated by 2D barcodes. As Chuck explains, 2D barcodes can lead to improved inventory management, better customer service, and enhanced consumer storytelling possibilities. The conversation also explores AI's potential in customer service, the impact smartphones have had on computing power, and the potential of automated vehicles in altering supply chain dynamics. Chuck applauds the implementation of evolving technologies like RFID, which are crucial in the industry-wide 'Sunrise 2027' initiative. Sunrise 2027 aims for widespread adoption of 2D barcode scanning by 2027, with Dillards ambitiously targeting an earlier date. This episode covers automation, innovation, and the pursuit of a unique identity within the global supply chain.   Key takeaways:  Technology in customer service is advancing with tools integrating RFID and 2D barcode technologies in supply chain operations to improve accuracy and efficiency. The retail industry recognizes the importance and advantages of transitioning from 1D to 2D barcodes and RFID technology for improved inventory management, customer service, and access to detailed product information.   Technological advancements create enriched consumer experiences through unique transaction identifiers and product storytelling.   Resources:  Learn More About 2D Barcodes Resources for the Transition from 1D to 2D Barcodes  Behind the Barcode: Mastering 2D Barcodes with GS1 US   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Chuck Lasley on LinkedIn Check out Dillard's

Global Supply Chains are dramatically shifting due to economic shifts such as rising interest rates and inflation. There is a pressing need for efficiency, from reducing FBA fees to renegotiating costs and finding ingenious savings in your supply chain. Burak Yolga, Co-Founder and CEO of Forceget, talks with hosts Liz Sertl and Reid Jackson about this and his journey through the intricate world of global supply chains. Drawing on examples from industry leaders, he offers a fresh perspective on the transformative power of digitalization in business processes, focusing on enhancing visibility and standardization to scale. He discusses the complexities of managing international teams across time zones and the critical importance of environmentally conscious shipping practices, including cost-effective innovations like solar-powered vessels.   Key takeaways:  How Forceget has mastered inventory management amidst fluctuating interest rates and complex international logistics. The financial and operational advantages of eco-innovations and resilient supply chain practices ensure professionals stay ahead of industry trends and environmental mandates. How their team leverages AI for inventory forecasting, efficient resource allocation, and contingency planning.   Resources:  What is Inventory Management? Resources for Improving Supply Chain Visibility   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Burak Yolga on LinkedIn Check out Forceget  

Radio frequency identification (RFID) and 2D barcodes are transforming how we handle the supply chain.  Sarah Jones Fairchild, Vice President of Sales Operations at SWIM USA, talks 2D barcode applications for customer safety, efficiency in retail checkout, inventory management, and the broader implications for companies as they prepare for the technological demands of the future. Sarah explains the importance of high-quality data and the impact of incorrect data on consumers. She also touches on the potential for these technologies to address industry-specific needs and regulatory requirements.  Sarah highlights her personal experience with tech at home and work, specifically how it helps align information for everyone. The discussion emphasizes the importance of GS1 standards for ensuring compatibility in the supply chain and the necessity of proper data management to fully leverage RFID and 2D barcode capabilities. The conversation levels supply chain tracking information for business owners of all types and why RFID can take a few years to implement.    Key takeaways:  Integrating RFID and 2D barcode technologies in supply chain operations is essential for improving accuracy and efficiency. Data quality and management are challenging across industries, particularly with the need for high compatibility and usability standards. Companies must embrace technologies such as RFID and 2D barcodes for the future.   Resources:  What Is RFID Technology, and How Does It Work? 2D Barcodes: Changing the way you eat, shop, and live Sunrise 2027: The Next Dimension in Barcodes Enhance Your Supply Chain Visibility   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Sarah Jones Fairchild on LinkedIn Check out SWIM USA

The COVID-19 pandemic threatened to derail supply chain management completely. Or did it? Yossi Sheffi, distinguished MIT professor and an expert with 49 years in supply chain management, breaks down supply chain resilience into five levels and argues that supply chain managers were unsung heroes during the pandemic. Yossi also touches on balancing resilience with sustainability, pointing out that while essential, both can introduce short-term costs and competitive imbalances. He underscores the delicate balance companies must strike between cost management and maintaining multiple suppliers for risk mitigation. He expounds on the role of AI in supply chains, emphasizing the importance of leveraging artificial intelligence for identifying alternative suppliers and predictive analysis. The conversation also delves into the roles of machine learning, large language models, and robotics in evolving supply chains. Despite skepticism about fully autonomous applications like pilotless planes, Yossi highlights ongoing experiments with AI as potential co-pilots. The episode concludes with reflections on the rapid technological evolution impacting the professional landscape and the fabric of daily life.   Key takeaways:  Resilience in supply chains is crucial for navigating disruptions and maintaining operational continuity. Artificial intelligence (AI) technology is vital for supply chain management despite potential challenges. Supply chain resilience and sustainability are critical concerns, as are the investments in these areas.   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Yossi Sheffi on LinkedIn Check out Yossi's book - The Magic Conveyor Belt: Supply Chains, A.I., and the Future of Work  

Keeping track of product information and inventory with multiple barcode types can be tricky for businesses.  Gena Morgan, who leads the standards team at GS1 US, shares valuable insights into the world of barcodes, specifically focusing on the transition from traditional 1D barcodes to 2D barcodes and the importance of GS1 standards in driving industry adoption. Gena explains the technical differences between traditional linear barcodes and 2D barcodes, such as QR codes and GS1 DataMatrix, highlighting the increased data capacity and smaller footprint of 2D barcodes.  She elaborates on the potential consumer and business benefits, emphasizing the ability of 2D barcodes to provide more accurate and direct information to consumers, streamline supply chain processes for brands and retailers, and enable functionalities such as product recalls and promotions. The discussion delves into the challenges and opportunities presented by the transition to 2D barcodes, as well as the support and resources available for brands looking to embark on this journey. Gena's expertise on the subject makes for an enlightening and informative conversation, encouraging businesses to consider the advantages of 2D barcodes and GS1 standards in their operations.   Key takeaways:   The transition from traditional barcodes to 2D barcodes allows brands to provide information to consumers and tailor experiences.  The adoption of 2D barcodes in the industry allows products to carry more data in a smaller footprint. GS1 US supports brands transitioning to 2D barcodes and GS1 digital link standards with pilot programs and toolkits.    Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Gena Morgan on LinkedIn   Resources: Learn More About 2D Barcodes Resources for the Transition from 1D to 2D Barcodes Fresenius Kabi Infuses Safety from Production to Patient with Unit-of-Use 2D Barcodes  

Tracking and managing inventory from end-to-end is challenging for business merchants dealing with perishable food items. Lichen Zhang, co-founder of Freshly Commerce, is changing how merchants handle the complexities of tracking bundles, managing perishable inventory, and the significance of complying with regulations such as FSMA 204. The company's initial success with its foundation, growth, and innovative solutions for inventory and order fulfillment in the e-commerce industry spurred Freshly's evolution into a suite of tools helping e-commerce merchants manage their inventory and order fulfillment.  The episode provides valuable insights into the evolution of e-commerce and the vital role of innovative solutions like Freshly Commerce in meeting the changing needs of the industry. Explore how Freshly Commerce addresses challenges faced by merchants, the importance of data sharing and collaboration, and the positive impacts of technological advancements on adapting to new conditions. Lichen also emphasizes the role of education and customer-centric strategies in Freshly Commerce's ongoing development and how Freshly Commerce started as a result of identifying a need in the market, leading them to participate in a Shopify app challenge where they secured third place.   Key takeaways:  Accurate and timely inventory management in e-commerce is complex but necessary. Addressing food safety and compliance with regulations helps prevent food waste and maximize profits. Embracing technological advancements such as AI-driven tools can positively change some aspects of business operations.   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Lichen Zang on LinkedIn Check out Freshly Commerce  

Real-time data monitoring is revolutionizing maintenance and efficiency in industries such as aviation and automotive through digital twin technology. Richard Donaldson, host of the Supply Chain Next podcast, is a visionary in supply chain management and circular economy advocate. His  insights on moving from linear to circular supply chains highlight the potential for substantial environmental benefits and the importance of embracing reuse, especially in the context of his work with startups promoting circularity. The dialogue extends beyond the digital twin to the broader digital transformation of global supply chains, drawing comparisons to the quick adoption of airplane wifi as an example of rapid technological progress. It explores the role of artificial intelligence in supply chain automation and predictive maintenance, touching upon the divide between machine learning and self-actualized thought. The conversation resonates with historical references and Richard's personal entrepreneurial experiences, including his tenure at eBay, his podcast Supply Chain Next, and his perspective on learning from failure. This episode offers a thought-provoking reflection on the future of supply chains and the role of technology in sustainable business practices.   Key takeaways:  The early days of the Internet continue to influence current work in digitizing supply chains. The global supply chain still lacks full digitization and transparency, particularly in older, established processes. There is a strong advocacy for shifting towards circular supply chains that are environmentally mindful and focused on sustainability.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guest: Richard Donaldson on LinkedIn  

Anne Bernier from Topco and Rishi Banerjee from the Consumer Brands Association are a wealth of knowledge from the frontlines of industry innovation. They join Reid and Liz on this episode to delve into the world of QR codes, the groundbreaking Smart Label program, and new technologies such as Flash Food and Too Good to Go, two platforms looking to reduce food waste.  Anne shares how Topco is revolutionizing the grocery space with smart label initiatives championing transparency and sustainability. Discover how Topco aids its members in competing in the marketplace by providing top-quality products, ensuring reliable supply, and offering competitive pricing—all while maintaining a steadfast commitment to environmental stewardship. Rishi Banerjee talks Smart Label program, its expansion beyond food products, and how this initiative is setting the industry standard for sharing product data and enhancing customer safety in a standardized format. Listen in to hear all about these new technologies and how their teams are enhancing the consumer experience in a digital age.    Key takeaways:  Discover how Smart Label technology is revolutionizing consumer transparency in the CPG industry, providing comprehensive product information through QR codes, and how companies like Topco integrate this to strengthen consumer trust and drive sustainability efforts. Learn from industry leaders about the intersection of sustainability and technology, including innovative apps combatting food waste and the critical advancements in renewable energy sectors, positioning these insights as pivotal for supply chain professionals to adapt and lead in the evolving market landscape. Gain strategic perspectives on the significance of omnichannel messaging and the compelling storytelling for private label products from Topco and Consumer Brands Association experts, underlining the necessity for retail professionals to leverage digital platforms for enhanced consumer engagement.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with the guest: Follow Rishi Banerjee on LinkedIn Follow Anne Bernier on LinkedIn Check out Consumer BRands Association Check out Topco  

Lisa Lane is the innovative mind behind Rinseroo, an e-comm shower darling to solve the pain point of washing big dogs in the shower. She joins Reid and Liz to discuss the intricacies of bringing a new product to market, including the importance of building and maintaining brand identity and the need for brand protection in the ever-evolving landscape of e-commerce.  Her perspective offers practical advice for entrepreneurs seeking to establish and safeguard their brands in online marketplaces. She underscores the immense potential of platforms like Amazon and TikTok Shop for reaching new customers and driving sales and also delves into the challenges faced during product manufacturing. Tune in for her insight into bringing an idea to life in the marketplace. Key takeaways:  The significance of understanding the market, manufacturing, distribution, and advertising aspects of product development when bringing a new product to market. the significance of having a viable product that is different from what's already out there, determining the market size and potential customer appeal, understanding profit margins, and making the right decisions about manufacturing and distribution. The power of ecommerce platforms and technology, particularly Amazon and TikTok, in reaching a wide audience and scaling a business, which have enabled small businesses to thrive in the ecommerce landscape. The importance of building a strong brand identity and obtaining trademarks to protect products from knockoffs, particularly in the ecommerce space, and the role of GS1 barcodes in ensuring legitimacy and brand protection.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with the guest: Follow Lisa Lane on LinkedIn Check out Rinseroo

Join us as we chat with Andrew Morgans, Founder and CEO at Marknology, about emerging trends in e-commerce, techniques for maximizing profits, and tips for success for both small and large businesses.   Andrew emphasizes the importance of intentional strategy, scaling warehouse operations, an in-depth understanding of the numbers, and reliance on experts for Amazon selling success regardless of your business size. He addresses the challenges faced by new products on Amazon that lack UPC codes and underscores the necessity of GS1 barcodes for legitimacy.    Our conversation provides valuable insights into the e-commerce landscape, highlighting the importance of intentionality and expertise, what it takes to operate a warehouse and fulfillment center efficiently, and an approach to digital construction for product customization and his YouTube venture that peels back the curtain on the process.   Key takeaways:  The importance of strategic planning and understanding Amazon's platform to launch and scale brands on Amazon successfully. GS1 barcodes play a vital role in providing product legitimacy.  Avoid costly mistakes and improve profitability by selecting the right warehouse operations and understanding the complexity of scaling, the impact of location on logistics, and the need for accuracy in inventory management. Focus on the integral role of intentional strategy and data analysis, especially in light of increased business costs since 2021.  Emerging trends in e-commerce include holistic strategies and the growing influence of AI and social media platforms like TikTok Shop. The discussion also sheds light on the challenges small businesses face when accessing support and the potential of technologies like AI and the Insta 360 camera in e-commerce.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Andrew Morgans on LinkedIn  

As the supply chain is constantly changing and evolving, it is critical to understand the dynamic challenges ahead and leverage past experiences in these transformations.  In this episode, we speak with Bob Ferrari, Managing Director of the Ferrari Consulting and Research Group and Founder of the Supply Chain Matters blog. Bob speaks about hottest topics in supply chain today such as artificial intelligence, machine learning, and specifically, generative AI. Bob shares how these innovations are transforming the supply chain landscape while also posing new challenges related to data security. We hear about the balance CIOs must strike between harnessing cutting-edge tech for competitive edge and maintaining robust cybersecurity and the importance of long-term strategies to mitigate future supply chain disruptions and the evolving skill sets required in the digital age. Key takeaways:  Adapting new technologies like AI, GPT, and Chat technology can lead to improved operations and help cope with rising consumer expectations. However, this adaptation should be gradual and risk-assessed, under the leadership of chief information officers.  Supply chain leaders need to adopt a mindset of agility and resiliency in order to navigate complex challenges and manage disruptions effectively. These qualities, coupled with an open-minded approach from senior leadership, are vital for successful supply chain transformations. Learning from past disruptions and transformations is key. It's also paramount to prepare for future supply chain disruptions and shifts. Simulations and technology like digital twins can aid in scenario-based planning, helping businesses to anticipate and manage change more efficiently. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Bob Ferrari on LinkedIn    

Picture a world where healthcare is not just a service but a promise of transparency and safety. In this ever-evolving landscape, a groundbreaking transformation is taking place, driven by the demands of both consumers and patients. They are clamoring for information that is clear, traceable, and trustworthy. And at the heart of this shift lies the adoption of two-dimensional (2D) barcodes and Radio Frequency Identification (RFID) technologies. But how do you prepare for this monumental transition? To answer that question, we spoke to @GwenVolpe, a visionary leader from @Fresenius Kabi, a trailblazing force in healthcare.  Gwen shares insights into the benefits of these technologies, the importance of customer involvement, and the exciting potential of artificial intelligence in healthcare. If you are wondering how to make sure you're ready for the transition, this episode is for you.  Key takeaways:  Fresenius Kabi is leading the way in integrating RFID and 2D barcodes into their pharmaceutical products, enhancing patient safety and streamlining clinician workflows. There is a significant impact of RFID and 2D barcodes on automating inventory management and reducing manual data input, ultimately improving patient safety in healthcare. GS1 standards are revolutionizing medication technology, optimizing supply chain processes, and elevating the standard of patient care in the healthcare industry.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Gwen Volpe on LinkedIn  

In today's retail environment, consumers and logistics are constantly evolving. Wondering how these evolutions will affect your in-store shopping experience? Join us as we chat with Omni Talk to discuss retail technology innovations, how they will change the physical store environment, and what's on the horizon for omnichannel commerce.  Key takeaways:  The future of retail lies in technology and innovation. The episode emphasizes the importance of retailers embracing technological advancements to stay competitive. From computer vision and robots in back rooms to smart carts and curbside pickup, retailers need to adapt their operations and design to meet the changing needs and preferences of consumers. Curbside pickup is a significant trend that is here to stay. The COVID-19 pandemic accelerated the adoption of curbside pickup, and it has quickly become a popular choice for consumers seeking convenience and contactless retail experiences. Retailers are redesigning parking lots and experimenting with autonomous robot vending machines to cater to the demand for curbside pickup. Data and integration are crucial for optimizing the customer experience. The use of 2D barcodes and the collection of data attached to them can provide valuable insights into customer behaviors and preferences. Retailers who effectively utilize this data and integrate it into their systems will have a competitive advantage. Additionally, the integration of video commerce and retail media networks presents opportunities for retailers to maintain control over their video content and ensure commerce flows through their platforms.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Chris Walton on LinkedIn  

The demand for recycled content and sustainable business practices continues to grow rapidly. Join us as we chat with Jeremy Douglas, Director of Partnerships at Delterra, to learn more about reducing plastic waste, creating enhanced waste streams, and utilizing standards to track plastics throughout the supply chain. Key takeaways:  Traceability and transparency are crucial in the global effort to address plastic pollution and promote a circular economy. Delterra is focusing on establishing traceability for recycled plastic from collection to sale. By ensuring accurate measurement and preventing double counting, traceability can boost confidence in using recycled materials and support brands in tracking the origin of recycled plastic in their products. Consumer pressure and advocacy have played a significant role in driving change in the waste and recycling systems. This has pushed brands to take action and seek alternatives, such as using more recycled materials. With consumers and stakeholders informed, companies are motivated to improve their plastic footprints and adopt more sustainable practices. A global plastics agreement is being negotiated among 175 countries to address plastic pollution effectively. The agreement aims to create a binding document or instrument to end plastic pollution, similar to the structure of the climate change agreement. Themes such as eliminating unnecessary plastics and considering the impact on the informal sector are being discussed.    Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Jeremy Douglas on LinkedIn  

Ever wonder what it's like to build a brand from the ground up? Or how to take your inventions from an idea to reality? Join us for a conversation with Brian Fried from the National Inventor Club, on best practices when establishing a brand and the steps for commercializing your inventions.   Key takeaways:  Connecting with like-minded individuals, seeking advice, and sharing resources are key. This sense of community fosters collaboration, provides support and opens up opportunities for inventors to learn from one another, ultimately increasing their chances of success.  From conducting research to determine the uniqueness of an idea to creating a prototype and deciding on the best approach, this process provides a roadmap for success. Strategic decision-making and considering factors such as manufacturing, distribution, and licensing are key. Many people overlook the importance of having a genuine barcode on their packaging, which can cause problems when trying to sell to retailers. Purchasing barcodes from third-party sellers online may result in the barcode not matching the brand and potentially getting banned from stores.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Lisa Anderson on LinkedIn  

In today's environment, understanding your supply chain is critical to the success of your business. Join us as we chat with Lisa Anderson, President of LMA Consulting Group, about what's going on in the supply chain, technology trends, and why it's important to have standards.    Key takeaways: The combination of business intelligence, predictive analytics, and other tools can drive positive results for companies and improve decision-making in areas like production, purchasing, and customer needs. Labor shortage is a global issue that is causing bottlenecks and potential problems in the supply chain. Companies need to explore technologies and automation to address this challenge and navigate volatility in the supply chain. Standardizing data and implementing technologies like barcoding and RFID can lead to improved business performance, better forecasting, resource allocation, and material management, resulting in decreased lead times and increased growth. Prioritizing resources and focusing on what will make a difference for customers, revenue, and employee engagement is key. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Lisa Anderson on LinkedIn  

Selling on Amazon can be overwhelming and complicated. A lot of Amazon sellers lose 1-3% of their inventory, and most of the time they don't even know! Join us as we chat with Yoni Mazor from GETIDA, to discuss how to tackle fulfillment issues and put more money back in your pocket when selling on Amazon.   Key takeaways: GETIDA provides software and technology to track inventory in real-time on Amazon's fulfillment centers. Discrepancies in FBA transactions can range from 1% to 3% of revenue. By identifying discrepancies and losses, you can take the necessary steps to protect your business and increase cash flow. To succeed in the online retail space, it's important to continuously learn and adapt to the ever-changing industry. Having a deep knowledge of Amazon's system and staying up to date will give you the upper hand. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Yoni Mazor on LinkedIn  

Today, the speed of change in the market and on Amazon is rapid, making it difficult for brands to keep up and see continued success. But never fear, Shannon Roddy, of Avenue7Media, is here to give us insights into the brand-building strategies you need to succeed on Amazon, and beyond!    Key takeaways: Building a defensible brand is crucial for long-term success. Invest in building a brand that is recognizable, trustworthy, and unique to differentiate yourself from your competitors. Amazon holds over 50% of the online market and can significantly impact the success or failure of a brand. Harnessing Amazon's data and feedback is crucial for identifying trends, understanding demographics, and developing new products. Leveraging Amazon's platform and customer data can give you a competitive edge, but you need to adapt to changing customer preferences and market demands. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Shannon Roddy on LinkedIn  

Coming at you from this year's GS1 Connect conference in Denver, Reid sits down with six out of the seven finalists for GS1 US's Startup Lab Pitch Competition. These founders dive into their startup stories, groundbreaking technology solutions, and so much more!   Key takeaways: Every year, the GS1 US Startup Lab Pitch Competition provides partnership opportunities for new and innovative companies. These founders travel from all over the globe to meet up with GS1 Connect attendees, spread the word about their companies, and compete to win prizes. From edible barcodes to sustainable vending machines that dispense refillable containers, this year's Startup Lab finalists share all about their technology and how they're making an impact on the supply chain. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Philippe Guguen on LinkedIn Follow Ossie Cohen on LinkedIn Follow Dr. Taraka Ramji Moturu on LinkedIn Follow Michael Pytel on LinkedIn Follow David Singer on LinkedIn Follow Manuela Zoninsein on LinkedIn  

Navigating the future of the healthcare industry may seem like a daunting journey, but don't fear, digital tools and best practices can help! Join us as we chat with American Expediting about their transition into the life sciences business and how standards play a role in managing change in the healthcare industry.   Key takeaways: From transporting time-sensitive medications for children with renal failure to coordinating organ, blood, and tissue transportation for transplantation, the American Expediting team saves over 2,000 lives every day. Technology is revolutionizing the healthcare industry, helping with organ transplants, predicting patient needs, and improving communication between healthcare providers. The pandemic has significantly shaped the healthcare landscape, prompting innovative changes in patient care. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Bryan Campbell on LinkedIn  

Did you know that over 100 million tons of textile waste is produced every year? Online returns are a major contributor to this number and as much as 25% of these items have never been worn! Join us as we chat with Ryan Treft, Founder of Resale.com, to discuss how rethinking reverse logistics can reduce waste and increase recovery in mixed lot inventory.   Key takeaways: Resale.com focuses on redistributing net new items that have been returned in mass to help with the retail's sustainability problem. Returns can create many problems for big businesses, including issues with space and the time it takes to address these problems. The return rate is also increasing year over year. Resale.com works with enterprise companies that are required to use UPC codes. These UPC codes help companies like Resale.com find accurate information on the inventory they are working with.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Ryan Treft on LinkedIn  

Inventory-limited product buys, like greeting cards, can be time-consuming for consumers and – a lot of the time – may result in them not finding what they truly need. Enter the concept of customized commerce: automated, streamlined, and personalized products on demand.  David Henry, co-founder of a cutting-edge greeting card company, Card Isle, joins Next Level Supply Chain to talk all about customized commerce. With roots in the engineering space, David took a leap of faith with some of his college classmates to take on the greeting card industry, emphasizing personalization at the forefront. In this episode, David talks about the inception of Card Isle, and the ways in which customized commerce is revolutionizing the consumer landscape. Key takeaways: Customized commerce is redefining customer experience, allowing consumers to purchase exactly what they want, without having to compromise. Any business that operates in a physical-digital environment (phygital) can experience great results in customized commerce, especially if your business can produce products quickly. The phygital product space can provide authentic, real-world connections in today's digital world.   Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow David Henry on LinkedIn  

On this special episode of Next Level Supply Chain, GS1 US CEO Bob Carpenter speaks with Frank Yiannas, Former Deputy Commissioner, Food Policy & Response at the FDA. While at the FDA, Frank was one of the architects for the Food Safety Modernization Act using his massive experience at Walmart and Disney, where he spent a combined 29 years in charge of food health & safety. Bob and Frank discuss the importance of a smarter and more sustainable food system with the help of digitalization. Frank shares insights on the Food Traceability rule and how it was developed by the FDA. We also tackle the benefits of traceability, such as preventing illnesses and improving transparency in the food system. We talk about how data standards and emerging technologies can address challenges facing the food industry and how collaboration is key to implementing the new rule. Tune in to discover how compliance oversight is moving towards a 21st-century paradigm and how data sharing can create crucial public-private collaborations. Key takeaways: The food system needs collaboration between public and private sectors to implement traceability and prevent major outbreaks. Emerging technologies like RFID and IoT pixels offer new ways to track and monitor food assets and increase predictive capabilities for identifying volatile seafood shipments. The shift towards real-time monitoring and dynamic risk prioritization is already emerging, and the private sector should lead the way in reinventing how they do compliance oversight and share their practices with regulators around the world. Connect with GS1 US: Our website - www.gs1us.org GS1US on LinkedIn   Connect with guests: Follow Bob Carpenter on LinkedIn Follow Frank Yiannas on LinkedIn  

In this episode, we brought on two guests: Kevin Capatch, the Director of Process Engineering for Geisinger, which is a regional health provider out of Pennsylvania that services roughly 3 million people across 45 different counties in Pennsylvania, and Vicky Lyle, she's the Vice President of Industry Relations for Owens and Minor. They both discuss medical recalls, the current process, and where we are going in the future.  Today, we're making great strides into automation for these recalls, but we still have a lot more to do and we need everyone involved. Please join us as Kevin and Vicky dive into the challenges the healthcare industry faces in managing recalls for medical devices and how automation and data standards like Unique Device Identification (UDI) can address these issues.  Key takeaways: The Internet is a powerful tool for collaboration and problem-solving, with significant untapped potential. There is a clear affinity for the Internet, citing its ability to connect people from different backgrounds and enable collaborative problem-solving. We are only starting to scratch the surface of what is possible with this technology, but there is still much to be discovered and leveraged in the years to come. Automation and UDI hold promise for improved recall management. Despite the challenges of recall management in healthcare, there are several promising advancements in the field. Automation has increased in recent years, improving efficiency in the recall management process. The implementation of UDIs (Unique Device Identifiers) has likewise shown promise, as they can help to quickly locate products during a recall and provide more specific information beyond a catalog number. Enriching medical records with specific product information can lead to more detailed analytics. There are a variety of potential benefits of enriching medical records with specific product information, such as catalog numbers and lot numbers. This data can provide medical professionals with more detailed analytics on patient outcomes and device performance, leading to better research opportunities and ultimately, better patient care. Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guests: Follow Kevin Capatch on LinkedIn Follow Vicky Lyle on LinkedIn