Podcasts about grx marketing

New flexibilities in delivering flu vaccinations could be a ‘game-changer’, but without them, pharmacies may struggle to run a flu vaccination program at all this winter. Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic. Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic.  In anticipation of that double whammy of flu and covid-19, the disease caused by the novel coronavirus, flu vaccine manufacturers have boosted production by about 15 percent, to record levels, with nearly 200 million doses for the United States. During the 2019-2020 flu season, more than the 175 million doses were churned out, industry officials said. Contact the Pharmacy Marketing experts about Educational Marketing during the Flu season: PharmacyMarketing.com  Sponsored by: UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://www.ulticare.com/ultiguard-safe-pack/podcast   See omnystudio.com/listener for privacy information.

Marketing For Open Enrollment Approximately 10,000 people a day turn 65 in the United States. That’s a huge opportunity to gain new patients not only during Open Enrollment for Medicare Part D, but throughout the entire year. Before we dive into year around marketing, let’s talk about the more pressing time of Open Enrollment. With it starting next week, be sure you are helping your patients find the best plan for them. Learn more here: https://www.grxmarketing.com/post/open-enrollment  Sponsored by UltiGuard Safe Pack The UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://www.ulticare.com/ultiguard-safe-pack/podcast  See omnystudio.com/listener for privacy information.

September is just around the corner, and Labor Day cookouts are mere days away. While this celebration marks the relative end of the summer, for the kids in your life, it also means it’s time to go back to school. Emotions are high this time of year. Kids want to make a good impression, sporting the latest fashions and newest gear to impress their friends. Their parents, in turn, want to make sure they’re prepared with enough food and the right supplies to make it through their day. Pharmacy Owners should be equally energized. Back-to-school season is a big deal in this country: In previous years, retailers saw roughly $828 billion in sales during the back-to-school season. Right now the only retail holiday bringing in more cash in the U.S. is the so-called “winter holiday” where holly jolly gift-giving frenzies dominate buying patterns. So when does this holiday officially start? Some brands begin their marketing campaigns as early as July, not long after those Independence Day fireworks fizzle out. That’s partly because there’s no standard school start date in the U.S. Some districts in Arizona, for example, begin as early as mid July. Students in Boston, however, won’t be boarding their school buses until early September. Check out:  PharmacyMarketing.com  See omnystudio.com/policies/listener for privacy information.

During a time of crisis, as an independent pharmacy owner, you may be thinking it’s best to put on the brakes with marketing. When in fact, the opposite is true. People more than ever are looking for trusted resource, medication options, supplies and more from their local pharmacies. Listen to the latest Pharmacy Marketing Simplified podcast, to learn why it’s important to be marketing during this time, where you should be marketing, and tips for promoting your pharmacy. PharmacyMarketing.com  

Pharmacy Marketing Simplified podcast host Nicolle McClure and Todd Eury talk about what they've learned about pharmacy in the last ten years in celebration of GRX Marketing's 10th year in business serving independently owned pharmacies.  “Starting GRX Marketing 10 years ago, I honestly wasn’t sure where it would go, but I knew we wanted to help other independents stand out in their community. I am so thankful for all our clients, partners and people that have believed in us, especially those who took a chance early on and listened to our story and what we believed in. As we celebrate our 10 year anniversary, we look forward to the next 10 years of helping even more independent pharmacy owners, expanding our marketing programs, and helping create a voice for everyone within this industry. Cheers to all the pharmacy owners out there. You are what drives us every day.” – Nicolle McClure, President of GRX Marketing

On the latest Pharmacy Marketing Simplified Podcast, Nicolle McClure speaks with Pam Clarke, Digital Marketing Expert at Cox Media about Geofencing. What exactly is GeoFencing, and how can you use it to help market your pharmacy? We'll discuss all the ins and outs, including what it is, how to best use it, and a few restrictions to be aware of. Pam will also give some examples of campaigns other independent pharmacies have seen success with. Tune in to learn how the hyper-targeted method can work for your pharmacy. See omnystudio.com/listener for privacy information.

Medication Adherence A whopping 50% of patients do not take their medications as prescribed, meaning we have a long way to go in improving adherence in our communities. Independent pharmacies can be on the fore front of improving this number by adopting an adherence program, and even take it the next step further by adding a medication packaging service. For the first Pharmacy Marketing Simplified podcast in 2019, listen to Nicolle McClure and her guest Rob Anderson with Synergy Medical, discuss adherence, how to start a program, and ways to easily market it. GRX Marketing  2929 Westown Parkway Suite 100 West Des Moines, IA 50266 ​ T: 515-280-2914 F: 515-222-2658 ​ info@grxmarketing.com See omnystudio.com/listener for privacy information.

Cardinal Health sponsored several podcast episodes featuring several dynamic pharmacy professionals making a difference in our healthcare system delivery models. Nicolle McClure, president of GRX Marketing interviewed pharmacy owners and a physician to better outline the benefits of Value-based Pharmacy Care. Value-based Pharmacy care is a healthcare delivery model in which providers, including, pharmacists, hospitals and physicians, are paid based on patient health outcomes. Under value-based care agreements, providers are rewarded for helping patients improve their health, reduce the effects and incidence of chronic disease, and live healthier lives in an evidence-based way. Value-based care differs from a fee-for-service or capitated approach, in which providers are paid based on the amount of healthcare services they deliver. The “value” in value-based healthcare is derived from measuring health outcomes against the cost of delivering the outcomes. The benefits of a value-based healthcare system extend to patients, providers, payers, suppliers, and society as a whole. We thank Cardinal Health for their investment into the Pharmacy Podcast Network and supporting our interviews.  Learn more:  https://www.cardinalhealth.com/en/essential-insights/value-based-care-often-begins-with-the-supply-chain.html  See omnystudio.com/listener for privacy information.

Pharmacy Podcast Network co-host Nicolle McClure, president of GRX Marketing talks with Douglas Hoey, RPh., CEO at the National Community Pharmacists Association recorded live at the Cardinal Health RBC 2018 in San Diego CA in June 2018.  Mr. Hoey share his insights on the 7 Habits of Highly Effective Pharmacy Owners.  Contact Nicolle:  Nicolle McClure - GRX Marketing  President 2929 Westown Pkwy., Suite 100 West Des Moines, IA 50266 515.440.1270 main  See omnystudio.com/listener for privacy information.

Pharmacy Podcast Network co-host Nicolle McClure, president of GRX Marketing talks with Douglas Hoey, RPh., CEO at the National Community Pharmacists Association recorded live at the Cardinal Health RBC 2018 in San Diego CA in June 2018.  Mr. Hoey share his insights on the 7 Habits of Highly Effective Pharmacy Owners.  Contact Nicolle:  Nicolle McClure - GRX Marketing  President 2929 Westown Pkwy., Suite 100 West Des Moines, IA 50266 515.440.1270 main 

THANK YOU PHARMACY PODCAST LISTENERS for a GREAT 2016: We welcomed 9 new co-hosts in 2016 7 of those 9 are Pharmacists We created 5 new Pharmacy Podcast Network Segments, including: Our original co-host anchored the Pharmacy Podcast Show in early 2016 and committed to 4 to 6 shows and pumped out a mind-boggling 25 episodes, thank you ERIN!!      o  The Patients Podcast - Where the Voice of the Patient is the most important Voice in Healthcare ---thank you Kristy!  o The Gavel & Pestle Podcast - The Fusion of Pharmacy & Law ----thank you Darshan!!  o  The Specialty Pharmacy Podcast - going big in 2017 (first stolen then recovered) ---Thank you Harry for backing me with some HUGE industry forces against us! (lol)  o  The Relaunch of the 'Pharmacy Future Leaders' --thank you Tony, this has been a dream since the beginning, it died and you helped me revive it!!!  o  The Fit Pharmacist - the newbies, Adam and Christina, thank you for your passion, quirky, nerdy, dedication to a BIG show segment to come!!                  · Blair generated a ton of attention from the ASCP and MTM land and the ASCP is committed to a 12 part series in 2017!! Thank you Blair!  ·  Nicolle McClure has been promoted to president of her company GRX Marketing and has been really busy, but we're excited about her Pharmacy Marketing Segment!! Thank you Nicolle.      We will welcome Jeff Hedges Pharmacy Compliant Guide, monthly segment.  I am so thankful for our dedicated Pharmacy Podcast Co-Hosts. We all put a tremendous amount of time, time, time, money, time, wine, Saturday mornings, passion, late nights, and time into the show. We thank our podcast subscribers & listeners and ask that you support the show in 2017 with your networks and sponsor support.  HAPPY NEW YEAR!!  Todd S. Eury - Pharmacy Podcast Show Founder  See omnystudio.com/listener for privacy information.

Pharmacy Podcast co-host and President of GRX Marketing interviews pharmacy owner Eric Pusey, R.Ph., CDE, with Medicap Pharmacy in Olyphant, Pennsylvania and current president of the Pennsylvania Pharmacist Association. What is compliance packaging? Pharmacies across the nation now have another option to offer their medication management patients with medication compliance packaging, whereby a patient's medications are blister-packed into cards or another packaged system organized by time-of-day and day-of-week. The pharmacy staff organizes all the medications for your a patient's convenience. A multi-dose packaging system makes everything simpler for patients. Sorted and packaged by a staff member or pharmacist, each dose is personalized for that specific patient and they're clearly labeled by date and time of day, giving the patient comfort of knowing they took the right medication at the right time.  No more guesswork, and no more bottles or pillboxes. For more information on marketing Compliance Packaging to your patients contact GRX Marketing: http://www.grxmarketing.com/grx-news.html Today's guest was Mr. Eric Pusey, R.Ph., CDE Medicap Pharmacy 514 Burke Bypass Olyphant, PA 18447-1805 Phone: 570-383-6700 See omnystudio.com/listener for privacy information.

Pharmacy Podcast co-host and President of GRX Marketing interviews pharmacy owner Eric Pusey, R.Ph., CDE, with Medicap Pharmacy in Olyphant, Pennsylvania and current president of the Pennsylvania Pharmacist Association. What is compliance packaging? Pharmacies across the nation now have another option to offer their medication management patients with medication compliance packaging, whereby a patient’s medications are blister-packed into cards or another packaged system organized by time-of-day and day-of-week. The pharmacy staff organizes all the medications for your a patient's convenience. A multi-dose packaging system makes everything simpler for patients. Sorted and packaged by a staff member or pharmacist, each dose is personalized for that specific patient and they’re clearly labeled by date and time of day, giving the patient comfort of knowing they took the right medication at the right time.  No more guesswork, and no more bottles or pillboxes. For mo

Pharmacy Podcast Show co-Host Nicolle McClure interviews Cheri Schmit, R.Ph., who is GRX Marketing's Clinical Coordinator, and "pharmacy immunization queen". Nicolle and Cheri discuss the evolution of giving vaccines in the pharmacy, and where it's headed, marketing tips, and dealing with public feedback.  About Nicolle: Nicolle McClure started GRX Marketing in 2010, after hearing a need from local independent pharmacists wanting assistance with their marketing. She also oversees marketing for 18 community pharmacies in central Iowa that are owned by GRX Marketing's parent company, GRX Holdings, where Nicolle has worked since 2008. Prior to her current position, she worked for Medicap Pharmacies INC. for four years, where she was responsible for providing marketing services for 65 Medicap Pharmacy franchisees nationwide. Nicolle has more than 11 years of pharmacy marketing experience and 14 years in marketing overall. She graduated Iowa State University in 2001 with a degree in Advertising, and her passion has always been supporting local businesses and helping them increase their market share amongst larger competitors. ph: 515-280-2913  em: info@grxmarketing.com 2929 Westown Parkway, Suite 100, West Des Moines, IA 50266 See omnystudio.com/listener for privacy information.

Pharmacy Podcast Show co-Host Nicolle McClure interviews Cheri Schmit, R.Ph., who is GRX Marketing's Clinical Coordinator, and "pharmacy immunization queen". Nicolle and Cheri discuss the evolution of giving vaccines in the pharmacy, and where it’s headed, marketing tips, and dealing with public feedback.  About Nicolle: Nicolle McClure started GRX Marketing in 2010, after hearing a need from local independent pharmacists wanting assistance with their marketing. She also oversees marketing for 18 community pharmacies in central Iowa that are owned by GRX Marketing's parent company, GRX Holdings, where Nicolle has worked since 2008. Prior to her current position, she worked for Medicap Pharmacies INC. for four years, where she was responsible for providing marketing services for 65 Medicap Pharmacy franchisees nationwide. Nicolle has more than 11 years of pharmacy marketing experience and 14 years in marketing overall. She graduated Iowa State University in 2001

We welcome back pharmacy marketing leader - Nicolle McClure with GRX Marketing and David Pope, co-founder of Creative Pharmacist to discuss how to leverage modern technologies, #DigitalHealth, and patient engaging marketing strategies to Reinvent the Business of Pharmacy through Innovation.  About GRX Marketing:  GRX Marketing was founded in 2010 by marketing experts Marie Doyle and Nicolle McClure and has continued to succeed in helping pharmacies thrive. The company offers a full range of marketing services, all designed to help you business grow. GRX Marketing's dedicated team has over 15 years of health focused marketing experience. This means that we know, and understand, your needs. Not only do we give you marketing  direction, but we actually help you implement our ideas. LINKS:  Social Media As a Leadership Tool for Pharmacists http://www.thomasland.com/hpjdig/hpj5007-644.pdf Contact: 515-280-2913 info@grxmarketing.com 2929 Westown Parkway West Des Moines, IA 50266 See omnystudio.com/listener for privacy information.

We welcome back pharmacy marketing leader - Nicolle McClure with GRX Marketing and David Pope, co-founder of Creative Pharmacist to discuss how to leverage modern technologies, #DigitalHealth, and patient engaging marketing strategies to Reinvent the Business of Pharmacy through Innovation.  About GRX Marketing:  GRX Marketing was founded in 2010 by marketing experts Marie Doyle and Nicolle McClure and has continued to succeed in helping pharmacies thrive. The company offers a full range of marketing services, all designed to help you business grow. GRX Marketing's dedicated team has over 15 years of health focused marketing experience. This means that we know, and understand, your needs. Not only do we give you marketing  direction, but we actually help you implement our ideas. LINKS: 

The classic definition of Marketing essentials is known as the “4 P's” – Price, Product, Promotion and Place/Position. Marketing textbooks from the 50's to the 80's always identified these factors as the fundamental ingredients of effective Marketing. But just knowing the “4 P's” for a given business enterprise does not automatically generate productive Marketing activity. The 4 P's are merely the building blocks of a concerted and sustained Marketing effort. In the same way that gathering 150lbs of carbon, iron, calcium, sodium and other natural elements and combining them with several gallons of water does NOT produce a human being, defining a particular company's 4 P's does not spontaneously result in the successful marketing of the firms' products and services.      If the 4 P's are the bricks and mortar, you still need tools to build anything with them. And there are lots of tools – advertising campaigns, promotional plans, coupons, editorials, press and analyst interviews, conference papers, datasheets, product briefs, brochures and more.  Pharmacy Marketing expert - Nicolle McClure with GRX Marketing - Pharmacy  returns to the show with Pharmacy owner / customer Eric Pusey - Medicap Pharmacy.  GRX Marketing 2929 Westown Parkway, Suite 100 West Des Moines, IA 50266  515-280-2913 info@grxmarketing.com  See omnystudio.com/listener for privacy information.

The classic definition of Marketing essentials is known as the “4 P’s” – Price, Product, Promotion and Place/Position. Marketing textbooks from the 50’s to the 80’s always identified these factors as the fundamental ingredients of effective Marketing. But just knowing the “4 P’s” for a given business enterprise does not automatically generate productive Marketing activity. The 4 P’s are merely the building blocks of a concerted and sustained Marketing effort. In the same way that gathering 150lbs of carbon, iron, calcium, sodium and other natural elements and combining them with several gallons of water does NOT produce a human being, defining a particular company’s 4 P’s does not spontaneously result in the successful marketing of the firms’ products and services.      If the 4 P’s are the bricks and mortar, you still need tools to build anything with them. And there are lots of tools – advertising campaigns, promotional plans, coupons, editorials,

GRX Marketing was founded in 2010 by marketing experts Marie Doyle and Nicolle McClure and has continued to succeed in helping pharmacies thrive. The company offers a full range of marketing services, all designed to help you pharmacy business grow. GRX Marketing's dedicated team has over 15 years of health focused marketing experience. This means that they know, and understand, your pharmacy business needs. Not only do they give you pharmacy marketing  direction, but they actually help you implement our ideas.      GRX understands that a one-size-fits-all approach does not work, because every market is different. Their strategy is to present low-cost marketing ideas to attract new patients, and increase the spending of existing patients.   By operating as your personal marketing experts, you and your staff have more time to spend with your customers. About Nicolle McClure  Nicolle McClure started GRX Marketing in 2010, after hearing a need from local independent pharmacists wanting assistance with their marketing. She also oversees marketing for 18 community pharmacies in central Iowa that are owned by GRX Marketing's parent company, GRX Holdings, where Nicolle has worked since 2008. Prior to her current position, she worked for Medicap Pharmacies INC. for four years, where she was responsible for providing marketing services for 65 Medicap Pharmacy franchisees nationwide. Nicolle has more than 11 years of pharmacy marketing experience and 14 years in marketing overall. She graduated Iowa State University in 2001 with a degree in Advertising, and her passion has always been supporting local businesses and helping them increase their market share amongst larger competitors. Nicolle McClure GRX Marketing 2929 Westown Pkwy., Suite 100 West Des Moines, IA 50266 515.440.1270 main |515.280.2913 dir Nicolle.McClure@GRXMarketing.com See omnystudio.com/listener for privacy information.

GRX Marketing was founded in 2010 by marketing experts Marie Doyle and Nicolle McClure and has continued to succeed in helping pharmacies thrive. The company offers a full range of marketing services, all designed to help you pharmacy business grow. GRX Marketing's dedicated team has over 15 years of health focused marketing experience. This means that they know, and understand, your pharmacy business needs. Not only do they give you pharmacy marketing  direction, but they actually help you implement our ideas.      GRX understands that a one-size-fits-all approach does not work, because every market is different. Their strategy is to present low-cost marketing ideas to attract new patients, and increase the spending of existing patients.   By operating as your personal marketing experts, you and your staff have more time to spend with your cus