Podcasts about pharmacy marketing simplified

What story does your pharmacy website tell? Is it different than other pharmacies in your community? Listen to the latest episode to learn why having a custom website for your pharmacy is so important.  To learn more about your website's potential contact:  PharmacyMarketing.com  This episode is sponsored by UltiGuard Safe Pack UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://omny.fm/shows/pharmacy-podcast-network/playlists/ultiguard-safe-pack-podcast  See omnystudio.com/listener for privacy information.

New flexibilities in delivering flu vaccinations could be a ‘game-changer’, but without them, pharmacies may struggle to run a flu vaccination program at all this winter. Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic. Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic.  In anticipation of that double whammy of flu and covid-19, the disease caused by the novel coronavirus, flu vaccine manufacturers have boosted production by about 15 percent, to record levels, with nearly 200 million doses for the United States. During the 2019-2020 flu season, more than the 175 million doses were churned out, industry officials said. Contact the Pharmacy Marketing experts about Educational Marketing during the Flu season: PharmacyMarketing.com  Sponsored by: UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://www.ulticare.com/ultiguard-safe-pack/podcast   See omnystudio.com/listener for privacy information.

Marketing For Open Enrollment Approximately 10,000 people a day turn 65 in the United States. That’s a huge opportunity to gain new patients not only during Open Enrollment for Medicare Part D, but throughout the entire year. Before we dive into year around marketing, let’s talk about the more pressing time of Open Enrollment. With it starting next week, be sure you are helping your patients find the best plan for them. Learn more here: https://www.grxmarketing.com/post/open-enrollment  Sponsored by UltiGuard Safe Pack The UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://www.ulticare.com/ultiguard-safe-pack/podcast  See omnystudio.com/listener for privacy information.

September is just around the corner, and Labor Day cookouts are mere days away. While this celebration marks the relative end of the summer, for the kids in your life, it also means it’s time to go back to school. Emotions are high this time of year. Kids want to make a good impression, sporting the latest fashions and newest gear to impress their friends. Their parents, in turn, want to make sure they’re prepared with enough food and the right supplies to make it through their day. Pharmacy Owners should be equally energized. Back-to-school season is a big deal in this country: In previous years, retailers saw roughly $828 billion in sales during the back-to-school season. Right now the only retail holiday bringing in more cash in the U.S. is the so-called “winter holiday” where holly jolly gift-giving frenzies dominate buying patterns. So when does this holiday officially start? Some brands begin their marketing campaigns as early as July, not long after those Independence Day fireworks fizzle out. That’s partly because there’s no standard school start date in the U.S. Some districts in Arizona, for example, begin as early as mid July. Students in Boston, however, won’t be boarding their school buses until early September. Check out:  PharmacyMarketing.com  See omnystudio.com/policies/listener for privacy information.

Children grow up quickly. As a parent, you’ve probably gone through countless sizes of clothing, ever-changing tastes in food, and a seemingly interminable increase in height as your child grows. Your child’s fast growth rate requires all of the essential vitamins, minerals, and nutrients, which they can get from a healthy, balanced diet. However, as you know, kids can be picky eaters, which can make it nearly impossible to give them the vitamins and minerals they need every day. That’s where vitamins come into play. These supplements can make a great addition to your child’s daily routine to help give him or her all of the proper nutrition they need to grow up big and strong. Here are 6 big benefits that vitamins have for your kids: Fills in the Nutritional Gap – If your child is a fussy eater or if he or she simply doesn’t receive the proper nutrition needed daily, vitamins can be a great way to fill in the gaps, so to speak. Our bodies need vitamins and minerals to function correctly, and supplementary vitamins can help cover all the bases to ensure that your child is growing and developing properly. Gives Them Energy – Your child needs plenty of energy to help them grow and enjoy the day. B vitamins, which are typically found in many of the foods we eat, help convert what we eat into energy. However, our bodies have a limited capacity to store B vitamins, so we need to replace them each day. Giving your child vitamins, especially those rich in many of the B vitamins, can help ensure that you are giving them all the energy they need every day. Strengthens Healthy Bones – Calcium and vitamin D are essential for strong, healthy bones and teeth. When your child receives these nutrients in the vitamins you give, you are promoting the growth and development of strong bones not only during their childhood but also into their teenage and adult years. Supports Healthy Eyes – Proper nutrition, including plenty of beta-carotene and vitamin A, is vital for strong eye development and health. Children’s vitamins that include these nutrients can help give your child everything he or she needs to develop healthy eyes and sustain healthy vision. Strengthens the Immune System – As a parent, you probably know that children often bring a slew of germs and bugs home with them from school. That’s because their immune systems are still developing and are not as strong as an adult’s. Fortunately, you can help give your child’s immune system a boost with supplementary vitamins, especially those that contain zinc and vitamin C. Helps Support a Healthy Brain – A child needs the right nutrients, particularly iodine, to think properly, process information, and grow mentally. However, a recent study has shown that 1 in 3 children did not receive enough iodine between the ages of 8 and 10. A multi-vitamin that contains iodine is a sure way to give your child what he or she needs to develop a healthy brain. Contact: PharmacyMarketing.com 

During a time of crisis, as an independent pharmacy owner, you may be thinking it’s best to put on the brakes with marketing. When in fact, the opposite is true. People more than ever are looking for trusted resource, medication options, supplies and more from their local pharmacies. Listen to the latest Pharmacy Marketing Simplified podcast, to learn why it’s important to be marketing during this time, where you should be marketing, and tips for promoting your pharmacy. PharmacyMarketing.com  

Pharmacy Marketing Simplified podcast host Nicolle McClure and Todd Eury talk about what they've learned about pharmacy in the last ten years in celebration of GRX Marketing's 10th year in business serving independently owned pharmacies.  “Starting GRX Marketing 10 years ago, I honestly wasn’t sure where it would go, but I knew we wanted to help other independents stand out in their community. I am so thankful for all our clients, partners and people that have believed in us, especially those who took a chance early on and listened to our story and what we believed in. As we celebrate our 10 year anniversary, we look forward to the next 10 years of helping even more independent pharmacy owners, expanding our marketing programs, and helping create a voice for everyone within this industry. Cheers to all the pharmacy owners out there. You are what drives us every day.” – Nicolle McClure, President of GRX Marketing

On the latest Pharmacy Marketing Simplified Podcast, Nicolle McClure speaks with Pam Clarke, Digital Marketing Expert at Cox Media about Geofencing. What exactly is GeoFencing, and how can you use it to help market your pharmacy? We'll discuss all the ins and outs, including what it is, how to best use it, and a few restrictions to be aware of. Pam will also give some examples of campaigns other independent pharmacies have seen success with. Tune in to learn how the hyper-targeted method can work for your pharmacy. See omnystudio.com/listener for privacy information.

As independent pharmacy owners look to other revenue sources to keep their business viable, learn how starting a weight loss program within your pharmacy could be the perfect solution. Dr. Kathy Campbell, pharmacy owner and founder of Dr. Kathy Weight Loss, discusses how she created the program, integrated it with her pharmacy business, and marketed it to her customers and the community. More information: PharmacyMarketing.com  See omnystudio.com/listener for privacy information.

Nicolle McClure interviews Fiona Sartoretto Verna co-owner of an Italian company that is dedicated exclusively to the study of tools and methods for making pharmacists stronger and more recognized since 1965, all around the world. Sartoretto Verna is the name of the family that for three generations has been running the company with over 100 employees. Today we are the only company in the industry with pharmacies in 30 countries spanning 4 continents. Our forward thinking has often created trends in the pharmacy design field. We boast concrete and reliable experience, certified over the years by substantial increases in sales, in parallel with our customers'.  https://www.sartorettoverna.com/history  See omnystudio.com/listener for privacy information.

Medication Adherence A whopping 50% of patients do not take their medications as prescribed, meaning we have a long way to go in improving adherence in our communities. Independent pharmacies can be on the fore front of improving this number by adopting an adherence program, and even take it the next step further by adding a medication packaging service. For the first Pharmacy Marketing Simplified podcast in 2019, listen to Nicolle McClure and her guest Rob Anderson with Synergy Medical, discuss adherence, how to start a program, and ways to easily market it. GRX Marketing  2929 Westown Parkway Suite 100 West Des Moines, IA 50266 ​ T: 515-280-2914 F: 515-222-2658 ​ info@grxmarketing.com See omnystudio.com/listener for privacy information.

Cardinal Health sponsored several podcast episodes featuring several dynamic pharmacy professionals making a difference in our healthcare system delivery models. Nicolle McClure, president of GRX Marketing interviewed pharmacy owners and a physician to better outline the benefits of Value-based Pharmacy Care. Value-based Pharmacy care is a healthcare delivery model in which providers, including, pharmacists, hospitals and physicians, are paid based on patient health outcomes. Under value-based care agreements, providers are rewarded for helping patients improve their health, reduce the effects and incidence of chronic disease, and live healthier lives in an evidence-based way. Value-based care differs from a fee-for-service or capitated approach, in which providers are paid based on the amount of healthcare services they deliver. The “value” in value-based healthcare is derived from measuring health outcomes against the cost of delivering the outcomes. The benefits of a value-based healthcare system extend to patients, providers, payers, suppliers, and society as a whole. We thank Cardinal Health for their investment into the Pharmacy Podcast Network and supporting our interviews.  Learn more:  https://www.cardinalhealth.com/en/essential-insights/value-based-care-often-begins-with-the-supply-chain.html  See omnystudio.com/listener for privacy information.

Pharmacy Marketing Simplified host and president of GRX Marketing Nicolle McClure interviews Jessica Gardner with Smart Solutions. Jessica & Nicolle discuss why it's important for independents to be active on social media, and if they're not, some easy things to do to keep their page active. Contact GRX Marketing: https://www.grxmarketing.com/podcasts  See omnystudio.com/listener for privacy information.

Nicolle McClure, host of Pharmacy Marketing Simplified Podcast, interviews Omar Hassad with Rxeed.com  Rxeed.com opens up an entirely new world of comparison drug shopping. Rxeed.com is leading this change, allowing consumers to receive the lowest possible pricing on the medications they need most through a market system of electronic, transparent competition. Rxeed is a virtual community consisting of consumers, independent pharmacies and drug wholesalers on one platform uniquely designed to benefit all. For Independent Pharmacies: Search Pharmacies' inventories of overstock and short dates. Search Wholesalers' inventories. Inquire within fellow independent pharmacy regarding drug availability due to shortage or backorder. For Drug Wholesalers: Lowest commission fee of 2.5% on any seller platform. Upload daily special which will be distributed to local licensed independent pharmacies within the state of business. See omnystudio.com/listener for privacy information.

Pharmacy Marketing Simplified podcast host Nicolle McClure interviews VP of Pharmacy Automation Travis Smith with Smart Solutions IVR Technology.  Smart Solutions has provided affordable, innovative IVR services to the pharmacy industry since 1995. SMART has successfully pioneered and developed superior IVR solutions that are "best of breed" within the industry and offer the utmost in flexibility and reliability to the pharmacy community. Most recently, Smart has developed a Speech Recognition Voice Response (IVR) module that is very cost effective and which is the industry's leading state-of-the-art pharmacy voice application. Smart also has the ability to work with Voice over IP (VoIP) applications. Smart's IVR products are flexible and can be customized and tailored to the pharmacy without specific application engineering (which can add thousands of dollars to the application cost) with such features as Mail Order and Delivery being a standard offering in the feature menu. Enterprise applications is another area of our expertise. Our experience with thousands of chain store locations, large hospital clinical organizations, Mail Order and Independents in the U.S. and Canada has given us the experience to understand the solutions needed by both large and small pharmacy enterprises. Smart Solutions has been providing pharmacy workflow applications to the industry since year 2000. Smart's workflow applications can be utilized in whole, or in part, on a modular format, based on individual chain, institutional, mail order or independent pharmacy need. Smart has the ability to fill the gaps in practice management systems, providing any workflow application to augment where needed for pharmacy full workflow functionality. Smart's Digital Workflow Modules include Prescription Verification, Will Call Bin Management and Electronic Signature Capture. Within these applications Pill Images, Original Prescription Images and Customer Identification Images can be captured and stored for long term archiving. Smart's Bin Management modules can be adapted to existing pharmacy formats, or in its most sophisticated form can provide light activated bins that absolutely do away with storage confusion and lost prescriptions. See omnystudio.com/listener for privacy information.

Pharmacy Podcast Network co-host Nicolle McClure, president of GRX Marketing talks with Douglas Hoey, RPh., CEO at the National Community Pharmacists Association recorded live at the Cardinal Health RBC 2018 in San Diego CA in June 2018.  Mr. Hoey share his insights on the 7 Habits of Highly Effective Pharmacy Owners.  Contact Nicolle:  Nicolle McClure - GRX Marketing  President 2929 Westown Pkwy., Suite 100 West Des Moines, IA 50266 515.440.1270 main  See omnystudio.com/listener for privacy information.

Pharmacy Marketing Simplified co-host Nicolle McClure talks with ZipWhip Jace Treat about the evolving patient's communications dynamic.  They discuss how communication on a personal and business level has evolved over the last five-ten years, and how pharmacy owners need to embrace this change in order to continue to communicate with their patients on a personal way. Using texting as a business communication tool allows the pharmacy owner to better connect with patients, can help with adherence issues, and capture a younger demographic. “Textpert” Jace Treat is the Pharmacy Industry Manager at Zipwhip, a company that allows businesses to send and receive text messages from an existing landline number. His team works with Pharmacies to enhance their patient engagement and communication strategy.    Nicolle McClure President 2929 Westown Pkwy., Suite 100 West Des Moines, IA 50266 515.440.1270 main See omnystudio.com/listener for privacy information.

Pharmacy Marketing Simplified co-host Nicolle McClure talks with ZipWhip Jace Treat about the evolving patient's communications dynamic.  They discuss how communication on a personal and business level has evolved over the last five-ten years, and how pharmacy owners need to embrace this change in order to continue to communicate with their patients on a personal way. Using texting as a business communication tool allows the pharmacy owner to better connect with patients, can help with adherence issues, and capture a younger demographic. “Textpert” Jace Treat is the Pharmacy Industry Manager at Zipwhip, a company that allows businesses to send and receive text messages from an existing landline number. His team works with Pharmacies to enhance their patient engagement and communication strategy.    Nicolle McClure President

On this episode of Pharmacy Marketing Simplified Nicolle McClure interviews Bruce Kneeland. Nicolle & Bruce talk about why it's important to do more at your pharmacy with regards to purposeful and meaningful marketing. Gone are the days of just filling prescriptions and expecting your business to grow or even survive. Community pharmacy business development Veteran, Bruce Kneeland, discusses what types of services you should be doing, and ways you can market them to your current and prospective customers. Nicolle McClure and Bruce will also be discussing how the image of your pharmacy matters when trying to market your business. Learn easy things you can do in your pharmacy and with your staff to put your independent pharmacy above the rest. About Bruce Kneeland:  Bruce Kneeland is the founder and principal consultant of PharmacyConnections. Building on his 30 years of success as a senior manager and field representative with small chain, independent, drug wholesale and pharmacy associations, Kneeland can help you more effectively meet the needs of community pharmacies. Kneeland has authored dozens of articles and been featured in pharmacy publications such as: Drug Topics, Pharmacy Times, Computer Talk, America's Pharmacist, Super Market News and others. He delivers live CE programs to wholesaler, pharmacy association and at internal company meetings on the industry and how to best meet its current challenges. For more marketing tips & strategies, Contact Nicolle:  Nicolle McClure President - Pharmacy Marketing  2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266 515.440.1270 main  See omnystudio.com/listener for privacy information.

If targeting Millennials is not part of our overall marketing strategy, it should be. Guest Chris Cielewich, Senior Vice President for FlavoRx and cohost Nicolle McClure discuss why it's important to be including the younger demographic in your marketing, and how easy it is to target them digitally, through prescribers and in your local community. With over 80 million Millennials in the United States, the demo is too large and influential to be ignored. Nicolle McClure GRX Marketing  2929 Westown Pkwy., Suite 100 West Des Moines, IA 50266 515.440.1270    See omnystudio.com/listener for privacy information.

We often think of marketing our business externally only, not looking inside the pharmacy at our own employees. When in truth, your employees are your biggest asset, and they can be your cheerleader or thorn. Guest Ben Coakley and Nicolle McClure discuss how to create and implement an internal marketing program, ideas for engaging employees and dealing with disgruntled ones, and offering incentives. Learn how a successful internal marketing strategy can translate into a successful external one as well. GRX Marketing Nicolle McClure 2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266 515.440.1270  See omnystudio.com/listener for privacy information.

Over the past year, video has quickly become an essential way to market your business. Dr. David Pope and Nicolle McClure talk about why it's important for pharmacy owners to incorporate it as part of their overall marketing strategy, and how it can be used to tell a story about your pharmacy history, services and personal commitment to the community.   They'll give examples of how it can be used in a pharmacy settings and options for execution. Reach out to the experts today: Nicolle McClure President - GRX Marketing  2929 Westown Pkwy Suite 100 West Des Moines, IA 50266 515.440.1270 main |515.280.2913 dir See omnystudio.com/listener for privacy information.

Marketing Your MTM & Clinical Services Dr. Blair Thielemier and Nicolle McClure discuss why it's important to execute clinical and MTMs services in your independent pharmacy. We will discuss challenges of getting started and how to overcome them, give several marketing ideas, and review how offering these types of services can also be a new patient generator. For those owners that are struggling performing these types of services, we will address the benefits of hiring an independent pharmacy consultant. At the end, we will touch on Blair's Evaluate Pharmacy Virtual Summit event in April.     Nicolle McClure President - GRX Marketing  2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266 515.440.1270 main |515.280.2913 dir  ELEVATE PHARMACY SUMMIT  See omnystudio.com/listener for privacy information.

On this episode of the Pharmacy Marketing Simplified Podcast, Nicolle interviews Marketing guru and Founder of Heinz Marketing -- Matt Heinz about the power of Networking with other businesses in your community.  About Matt: Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  Matt's career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt is living through the renovation of a 105-year old historic farmhouse in Kirkland, Washington with his wife, Beth and three young children. Matt Heinz Speaking Engagements You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, or check out his books (listed below) on Amazon.com. Full Funnel Marketing Modern Marketing Field Guide Contact Nicolle McClure 2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266 515.440.1270 See omnystudio.com/listener for privacy information.

Pharmacy Podcast Show co-Host Nicolle McClure interviews Cheri Schmit, R.Ph., who is GRX Marketing's Clinical Coordinator, and "pharmacy immunization queen". Nicolle and Cheri discuss the evolution of giving vaccines in the pharmacy, and where it's headed, marketing tips, and dealing with public feedback.  About Nicolle: Nicolle McClure started GRX Marketing in 2010, after hearing a need from local independent pharmacists wanting assistance with their marketing. She also oversees marketing for 18 community pharmacies in central Iowa that are owned by GRX Marketing's parent company, GRX Holdings, where Nicolle has worked since 2008. Prior to her current position, she worked for Medicap Pharmacies INC. for four years, where she was responsible for providing marketing services for 65 Medicap Pharmacy franchisees nationwide. Nicolle has more than 11 years of pharmacy marketing experience and 14 years in marketing overall. She graduated Iowa State University in 2001 with a degree in Advertising, and her passion has always been supporting local businesses and helping them increase their market share amongst larger competitors. ph: 515-280-2913  em: info@grxmarketing.com 2929 Westown Parkway, Suite 100, West Des Moines, IA 50266 See omnystudio.com/listener for privacy information.