Podcasts about Iowa State University

The U.S. government sells bonds so that it can collect cash to pay its bills. Today the results of the recent bond auction caused the stock market to sink. Don't worry, we'll explain it all.  This is the Business News Headlines for Wednesday the 21st day of May and thanks for being with us. In other news, Target, TJX and Lowes offered up their sales numbers and what they expect for the rest of this year.  We'll break it all down for you. Twelve states have filed a lawsuit against President Trump and his tariffs that on top of another case brought by five small businesses. Make America Healthy Again is facing some serious headwinds and some farmers are leading the charge. We'll share the numbers from the Wall Street Report and Amazon says the tariffs have not hurt their business…at all. For the Conversation we'll be joined by Ro Crosbie the Founder, CEO and President of Tero International. She's got a great story to tell about the future of leadership following a trip to Iowa State University.  But, first the news. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Brian is the General Manager and Co-Owner of Bluestem Boulders in Ames, Iowa. It's a fairly new gym, having opened last November. The climbing walls and flooring at the gym are by Onsite, and the CRM software is by GymDesk. But what's noteworthy for today's conversation is that Bluestem is only two miles from the campus of Iowa State University, so students from the university form a large customer base for the gym. There are many other climbing gyms around the country near colleges, where students already frequent the gym. And there are also gyms near a college that are trying to figure out how to break into the university market, asking: “How do we get more of those college students to come into our gym? How do you draw the college demographic into a gym? How can a gym work with a nearby college? What kind of programs seem to resonate most with college students?” There are no magic answers to these questions, but there is plenty to talk about when it comes to better serving a college population, and that's the subject John gets into today with Brian. General Topics Covered College Demographics and Gym Proximity Marketing to College Students Programming for College Students System Boards and College Appeal Gym Operations and Observations Show Notes Bluestem Boulders Find Bluestem Boulders on Instagram: @bluestemboulders More background on the opening of Bluestem Boulders: Bouldering Gym Opens Two Miles From Iowa State University Thank you Butora and RGP for your support! And thank you Devin Dabney for your music!

We've spoken on Mind Full before about anti-trans legislation, and the push to sideline the scientists doing work in the sex and gender space. But we've always done so from a Canadian perspective. We were curious to know how American psychologists are feeling at the moment. Dr. Alison Phillips and Julia Standefer, researchers at Iowa State University, tell us about their current situation and their recent article. Conversation article ‘The psychology behind anti-trans legislation: How cognitive biases shape thoughts and policy': https://theconversation.com/the-psychology-behind-anti-trans-legislation-how-cognitive-biases-shape-thoughts-and-policy-251691

Dr. Paul Plummer came back home to Tennessee last year.  The Sevier county native was named the 6th dean of the University of Tennessee's College of Veterinary Medicine last April.  He was a graduate of the program in 2000 and he has spent much of his career at Iowa State University. But now he's back on the family farm and leading the vet college to further improve the school's nationally recognized program.

Welcome to Episode 188 of The Spokesman Speaks podcast. In this episode, we talk with Farm Rescue about services they offer farm families facing crises, including illness, injury, and natural disasters. And Ben Covington, the chief test engineer for Iowa State University's Digital Ag Innovation Lab, shares what he's seeing as he tests the latest precision herbicide application technology. Resource Mentioned in this Episode: Learn more about Farm Rescue.

In this episode, Stephanie Major, a senior at Iowa State University, outlines a research project that aimed to better understand how bacon becomes discolored under varying types of retail lights. With Major as co-leader of the research team, the study involved treating cured bacon with natural antioxidants and then packaging the product in aerobic (overwrap) and anaerobic (vacuum packed) containers. Major and Dr. Terry Hauser, associate director at Iowa State's College of Agriculture and Life Sciences, explain the results of the study, which found that the type of packaging was more effective than an antioxidant treatment alone in preventing photo-oxidation in bacon in storage or on retail shelves.

In this episode of the Innovating Together Podcast, host Bridget Burns sits down with Dr. Toyia Younger of Iowa State University to shine a spotlight on one of the most overlooked drivers of social mobility in higher education: transfer student success. Dr. Younger, a national thought leader and passionate advocate for transfer students, shares her personal journey; from her early days as Director of Student Activities at a community college to becoming a national voice for reform through her work with the National Institute for the Study of Transfer Students (NISTS).This episode revisits her riveting Ed Talk from the UIA National Summit, a session that sparked vital conversations about why higher ed must prioritize transfer pathways if we truly care about equity and mobility. Dr. Younger recounts the lessons she learned working alongside students who shattered outdated stereotypes about community colleges, and she calls out institutions for the glaring disparities in resources and support between first-time freshmen and transfer students. With humor, candor, and clarity, she challenges leaders to stop paying lip service and start implementing real, systemic change.You'll learn:We can't talk about social mobility without addressing transfer success.Institutional inequities in support and resources for transfer students are unacceptable.Authentic commitment means scaling programs, funding, and services proportionately.The power of collaboration and transparency—we must share what works.Transfer work is not optional for any institution serious about student success.This episode is a rallying cry: whether you're a policymaker, administrator, or practitioner, it's time to take action. Listen now and commit to transforming how your institution supports transfer students because together, we go farther.“Don't tell me you're committed to transfer students if you have two people doing transfer at an institution with 30,000 students.”Learn more about the UIA by visiting:WebsiteLinkedInTwitterYouTubeFacebookThis week's episode is sponsored by Mainstay, a student retention and engagement tool where you can increase student and staff engagement with the only platform consistently proven to boost engagement, retention, and wellbeing. To learn more about Mainstay, click Mainstay.

Recorded May 01, 2025 In this episode, Marc and Larry visit with guests Mike Pedersen from Iowa State University and Shaun Hayes from Utah Tech University. They share their insights on the value of networking and the focused discussions that set this event apart from larger trade shows like InfoComm. The conversation highlights the challenges faced by smaller institutions, including funding and personnel shortages, while exploring innovative solutions for sustaining upgraded AV systems post-COVID. Our guests reflect on the importance of collaboration among peers and the unique vendor interactions that foster a solutions-oriented environment. Join us for a candid discussion filled with valuable perspectives on the current state of higher education AV and the community spirit that thrives at regional conferences. If you enjoy the insights shared, be sure to support the AV SuperFriends and share this episode with your colleagues!   We stream live every Friday at about 300p Eastern/1200p Pacific and you can listen to everything we record over at AVSuperFriends.com    ▀▄▀▄▀ CONTACT LINKS ▀▄▀▄▀ ► Website: https://www.avsuperfriends.com ► Twitter: https://twitter.com/avsuperfriends ► LinkedIn: https://www.linkedin.com/company/avsuperfriends ► YouTube: https://www.youtube.com/@avsuperfriends ► Bluesky: https://bsky.app/profile/avsuperfriends.bsky.social ► Email: mailbag@avsuperfriends.com ► RSS: https://avsuperfriends.libsyn.com/rss   Donate to AVSF: https://www.avsuperfriends.com/support

Where you live affects the quality of your food and water. A big reason for this has to do with watershed hydrology – the way water moves across agricultural landscapes. Matthew Helmers' work revolves around this topic, and he shares his knowledge today. Tune in to explore: What tile drainage is, and how it improves crop health and production Why slowing water movement across the land is critical for crops and can decrease pollution in streams and rivers Drainage water recycling – how it works, where it should be used, and the significant benefits Sediment, nitrogen, and phosphorus – why too much in runoff water is a bad thing and how to lower the levels Helmers is the Director of the Iowa Nutrient Research Center at Iowa State University of Science and Technology. Learn more about his work at Iowa Nutrient Research Center (iastate.edu) and visit Iowa Learning Farms for weekly webinars and info by more experts. Episode also available on Apple Podcasts: https://apple.co/3bO8R6q

BONUS DISCUSSION:  Dr. Stacy Cordery, professor of history at Iowa State University, joins the "ROI" team to discuss Becoming Elizabeth Arden:  The Woman Behind The Global Beauty Empire.The host of the 607th episode in this series is John Kealey, and the history buffs are Rick Sweet and Ed Broders.Opinions expressed in this program are those of the hosts and the guest(s), and not necessarily those of KALA-FM or St. Ambrose University. This program is recorded at KALA-FM, St. Ambrose University, Davenport, Iowa, USA!

Dr. Stacy Cordery, professor of history at Iowa State University, joins the "ROI" team to discuss Becoming Elizabeth Arden:  The Woman Behind The Global Beauty Empire.The host of the 607th episode in this series is John Kealey, and the history buffs are Rick Sweet and Ed Broders.Opinions expressed in this program are those of the hosts and the guest(s), and not necessarily those of KALA-FM or St. Ambrose University. This program is recorded at KALA-FM, St. Ambrose University, Davenport, Iowa, USA!

Iowa State University will expand a civic center and program. Republican Congresswoman Ashley Hinson held a town hall. And why are some farmers fearing another farm crisis?

This episode is dedicated to honor the memory of Barb Ziegler, the founder of The Trailhead Community. "We are here to celebrate tonight, the opening of this building...we are not at the end of the trail. We are still working on making the trail longer, stronger, and more connected for more people to help solve the greater problem in this community {independent living for IDD adults}." This episode revisits The Trailhead Community at their building opening and ribbon cutting ceremony. If you hear any background noise or laughter, that's because this episode was recorded LIVE in the lobby of The Trailhead Community building in April 2025! In this conversation, Devon Tilly and co-host Matt McMullen chat with various partners at The Trailhead Community! Featured Guests: At 17, James Harper's stepfather told him, “James, you should find a sales job—you could sell anything!” Fast forward 17 years, and sales became his calling. Over the last 10 years, he has sold over $30 million in B2B marketing services and successfully exited two bootstrapped companies. His expertise and passion lie in helping B2B companies scale through effective outbound sales strategies that deliver results. He believes small businesses are the backbone of the economy, and entrepreneurship is its driving force. His mission is simple: to create opportunities that convert. He helps companies scale by blending sales, marketing, and operational strategy. He doesn't just focus on growth—he makes it sustainable by refining operations, improving team performance, and creating scalable systems. If you're looking to grow smarter, not just harder, he's someone worth connecting with. Jeans Mobley worked as an Office Manager for an accounting firm for several years after college. She realized the accounting world was not the best fit and she decided to leap into the nonprofit world with Trailhead Community. Her degree is in Communication with a minor in Leadership Studies. Communication makes the world go 'round! She is passionate about making Trailhead the model for neuro-inclusive housing and building a community that supports one another's ability to thrive. Jim Shipton was born in the Midwest and raised in Story City, Iowa, the heartland as they call it. He loves being from a small town where you have an opportunity to participate in all aspects of life. Jim played football, basketball, golf and learned to work hard in the farming community. He completed one year of undergraduate civil engineering at Iowa State University before transferring to Colorado State University where he met his future wife and received a Bachelor of Science degree in Landscape Architecture. Upon graduation he and his wife, Denise, moved to the San Diego area for several years, gained valuable experience and his first license in 1992, before moving back to the Denver Metro area. He has been delivering his exceptional services to owners and developers in the western region of the US for the last 35 years. Currently he and his wife live in Littleton where they are trying to figure out how to become empty nesters. Jim enjoys outdoor activities, skiing, golfing, camping and all things Ford Bronco. Halie Behr of Behr Benefits is a force of nature in the auction industry, bringing forth the high energy and electricity to fire up a room and keep everyone engaged all night long. As the proud founder and lead auctioneer of Behr Benefits, Halie has spent the last decade raising millions of dollars for charities all over the U.S. Behr is a three-time champion auctioneer, becoming the first and only in history to win both the International Junior Auctioneering Championship in 2013 and the women's division of the International Auctioneering Championship in 2023, competing against the very best in the industry on the world's largest stage. Halie holds the title of Denver's favorite Fundaneer, bringing an unparalleled sense of enthusiasm and passion to maximize fundraising results at benefit auction events. Click this link to see previous episodes over The Trailhead Community. Keep up with the Art of Construction (AOC) podcast on Instagram, Facebook, and LinkedIn! Subscribe to us and leave us a review on Apple Podcasts or Spotify!

Crop Yield Potential Estimates KFMA: Residual Fertilizer Deductions Warmer Weather Impacts Milk Production   00:01:05 – Crop Yield Potential Estimates: Romulo Lollato, K-State wheat production specialist, kicks off today's show as he explains research he was a part of that worked on a new method for estimating crop yield potentials and gaps. Lollato@ksu.edu 785-532-0397 Romulo Lollato   00:12:05 – KFMA: Residual Fertilizer Deductions: The Kansas Farm Management Association's Chelsea Plummer and Mark Dikeman continue the show as they talk with Kristine Tidgren from Iowa State University about deducting residual fertilizer on their recent KFMA podcast. KFMA Podcast AgManager.info/KMFA   00:23:05 – Warmer Weather Impacts Milk Production: Ending the show is K-State dairy specialist Mike Brouk as he discusses new data from the Federal Milk Marketing order and how warmer weather over the next 90-120 days could impact milk production.     Send comments, questions or requests for copies of past programs to ksrenews@ksu.edu.   Agriculture Today is a daily program featuring Kansas State University agricultural specialists and other experts examining ag issues facing Kansas and the nation. It is hosted by Shelby Varner and distributed to radio stations throughout Kansas and as a daily podcast.   K‑State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well‑being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K‑State campus in Manhattan

This week's third episode of this month's special mini-series focused on niche production, we are focusing on the importance of protein in swine nutrition. This week, we hear from Dr. Laura Greiner, director of the Iowa Pork Industry Center and an associate professor of animal science at Iowa State University. Dr. Greiner shares insights from her research, discusses the reasons behind variations in protein levels and breaks down key nutritional concepts, acknowledging that swine nutrition can sometimes be confusing for producers.

AABP Executive Director Dr. Fred Gingrich is joined by Drs. Al Martens and Nick Mayer from Waupun Veterinary Services in East Central Wisconsin. We are also joined by Katelyn Belding, a third-year student at Iowa State University who participated in a summer internship program at Waupun Veterinary Services. Our guests discuss the importance of externships for exposing students to cattle practice, providing experiences for them, making connections for future employment opportunities, and is a way for veterinarians to give back to the future generation of cattle veterinarians. We discuss the differences between an externship, which is intended to be a shorter experience, and an internship, which at Waupun Veterinary Services is a longer summer program that provides a stipend for the student.  Students often face obstacles in gaining these experiences. This can include lack of a network to identify opportunities, financial barriers to participate, and locating housing. Practices that are interested in hosting students should recognize these barriers and work to address them. Our guests also discuss identifying a person in your practice to manage the externship and internship program. Waupun Veterinary Services also provides a pay incentive to veterinarians in the practice when they have students with them to encourage them to take the time to teach the student. It is also advantageous to introduce students to other veterinary opportunities in their community, such as industry and government-employed veterinarians that work with the practice. It is also suggested to have an intern at the practice develop a project, and Belding describes her project that she completed on her internship.  The AABP Foundation provides funding for students to attend externships. The AABP Foundation also provides externship grants for students enrolled in Historically Black Colleges or Universities (HBCU) through a grant from the Boehringer Ingelheim Cares Foundation. Students interested in attending practices in Wisconsin and are current or potentially future residents of Wisconsin can apply for the Wisconsin Rural Opportunities Fund (WROF) grant. Find all externship grant funding opportunities under the Students menu of the AABP website at https://aabp.org.   

No markets for Good Friday but we dive into market related topics on today's show. We start by having a conversation about seasonality in the markets, planting activity and more with Chad Hart from Iowa State University. In the second half of the show, we welcome Susan Stroud from No Bull Ag to the show and we have a conversation about tariffs, export flows, China, South America and much more. Find more online at https://www.nobullag.com. Also, at the start of the show, we get a rundown on the latest Cattle on Feed report as Farm and Ranch Media's Susan Littlefield gets details with Jerry Stowell from Country Futures in Frankfort, KS.

On this Good Friday edition of Agriculture Today, we'll hear some interviews conducted by members of the Brownfield team over the last week. The reports feature commentary from Illinois farmer Derek Martin, U.S. Senator Tammy Baldwin of Wisconsin, and Iowa State University agronomist Meaghan Anderson.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Earth day was launched in 1970 in the aftermath of several environmental disasters in the publication of Rachel Carson Silent Spring. It was designed to help raise awareness of environmental issues and has since grown into a global event. With this year's Earth Day taking out a particular urgency in light of the most recent UN Climate Report. But what goes into the scientific research that informs some this activism? What statistical tools are used to better understand the health of our environment. That's the focus of this episode of staffs and stories with guest Philip Dixon. Philip Dixon is a professor of statistics at Iowa State University. Dixon research interests include developing and evaluating statistical methods to answer interesting biological questions. Some of his current projects are developing non-parametric estimates of prediction distributions, modeling physical activity data, and developing model-based visualizations of species composition data.

Payments from FSA Programs Elmer G. Heyne Lecture: Jianming Yu Do Cattle Producers Also Have Crops?   00:01:05 – Payments from FSA Programs: Kickstarting today's show is Josh Ridder, acting state executive director for the Kansas Farm Service Agency, as he talks about the Emergency Commodity Assistance Program and approved farm loans. Farmers.gov   00:12:05 – Elmer G. Heyne Lecture: Jianming Yu: The 38th Annual Elmer G. Heyne lecturer Jianming Yu from Iowa State University keeps the show moving as he discusses the genetic and statistic research he has done on multiple crops. Jianming Yu Lab Website Elmer G. Heyne   00:23:05 – Do Cattle Producers Also Have Crops?: Brad White, Dustin Pendell, Brian Lubbers and Bob Larson from the Beef Cattle Institute end the show with part of their Cattle Chat podcast to converse about how operations may have changed over the years. BCI Cattle Chat Podcast Bovine Science with BCI Podcast Email BCI at bci@ksu.edu     Send comments, questions or requests for copies of past programs to ksrenews@ksu.edu.   Agriculture Today is a daily program featuring Kansas State University agricultural specialists and other experts examining ag issues facing Kansas and the nation. It is hosted by Shelby Varner and distributed to radio stations throughout Kansas and as a daily podcast.   K‑State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well‑being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K‑State campus in Manhattan

Early Pueblo residents are known for their complex, multi-level dwellings that date back centuries, but continue to influence architectural design today. A new exhibit at the Indian Pueblo Cultural Center examines the enduring elements of ancestral architecture and how contemporary Pueblo architects are reclaiming them. Modern designs fell victim to non-Native interpretations and modern building codes. The exhibit, “Restorying Our HeartPlaces: Contemporary Pueblo Architecture”, tells the story of how Pueblos are asserting their sovereignty over their enduring architectural knowledge. GUESTS Dr. Ted Jojola (Isleta Pueblo), co-curator of the exhibit and founder and director of the Indigenous Design + Planning Institute at the University of New Mexico Brian Vallo (Acoma Pueblo), former governor of Acoma Pueblo, independent consultant, and board member for the Indian Pueblo Cultural Center Charelle Brown (Santa Domingo Pueblo), advisory board member for exhibit, intern architect with Woven Architecture, and grad student in the masters of architecture program at the University of New Mexico Dr. Lynn Paxson, co-curator of the exhibit, university professor emeritus in architecture in the College of Design at Iowa State University and an affiliate of the Indigenous Design + Planning Institute at the University of New Mexico

In this week's episode of Weekend Ag Matters: Dustin runs down the top headlines Mark has a Featured Conversation with Paul Sauer of Helena Ag Riley talks with Aaron Gassmann, professor of plant pathology at Iowa State University, about the declining effectiveness of Bt corn.

On this latest episode of Outdoor Adventures, Iowa State University's Chelsea Harbach joins Brent Barnett for a conversation about morel mushroom hunting.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Madeline chats again with Matt Kavanaugh, an agricultural meteorology graduate student at Iowa State University. During their conversation, they discuss his early fascination with meteorology, how he ended up at Valparaiso University for his undergrad, the classes he's had to take, nowcasting, landscaping, the connection between meteorology and environmental science, having good science communication, going to conferences, what Valpo Catholic is like, how you can give of your time talent and treasure no matter your circumstances, finding Catholic community as a grad student, and so much more!During the course of their conversation, they make many references which you can explore. Some of these references include the episodes 46 and 68 of this podcast.Feel free to like, subscribe, and share the episode! Follow us on Instagram! @sbltfpodcastDon't forget to go out there, and be a light to this world!

In this episode of The Crop Science Podcast Show, Dr. Dave Raj Raman and Dr. Daniel Andersen from Iowa State University discuss the potential of perennial groundcover systems for corn and soybean production in the US Corn Belt. They explore the benefits and challenges of these systems, especially in terms of sustainability, water quality, and nutrient management. Listen now on all major platforms!"The vision behind perennial groundcover systems is to reduce the barrier to entry and provide ecosystem services without sacrificing yield." - Dr. Dave Raj RamanMeet the guests: Dr. Daniel Andersen is an Associate Professor and Extension Specialist at Iowa State University, where he focuses on water quality and soil management. He holds a Ph.D. in Agricultural Engineering from Iowa State University and has over 12 years of experience in extension and outreach. Dr. Dave Raj Raman, Morrill Professor of Agricultural and Biosystems Engineering, is also at Iowa State. With a background in agricultural and biological engineering, Dr. Raman has led impactful research projects on sustainable farming practices.What you will learn:(00:00) Highlight(01:10) Introduction (06:08) Perennial groundcover systems (09:22) Types of perennial cover crops (13:40) Managing competition with crops (18:10) Biomass in cover cropping (23:32) Scalability of perennial groundcover (30:56) Final three questionsThe Crop Science Podcast Show is trusted and supported by the innovative companies:- S&W Seed Co.- KWS- CNH Reman

Monday on AOA, powered by Cenex, we start the show with perspective on the recent market volatility with Darin Newsom, Senior Market Analyst at Barchart. Next up in Segment Two, we recap the devastating flooding and look at cooler temperatures to start this week with DTN Meteorologist John Baranick. In Segment Three, we get an agronomy update from Iowa with Angie Rieck-Hinz, Extension Field Agronomist for Iowa State University. Then in Segment Four, we learn about the relaunch of The Mosaic Company Foundation for Sustainable Food Systems with Adam Herges, Sustainability Agronomist Advisor, Corporate Public Affairs at The Mosaic Company.

On this episode of “Sara Gonzales Unfiltered,” the panel points out the Democrat hypocrisy on tariffs over the years. Following President Donald Trump's reciprocal tariffs, everyone on the Left has come out against the use of tariffs. For many of these politicians, this is a complete change in their position from just a few years ago. Texas Land Commissioner Dr. Dawn Buckingham joins the show to discuss how Texas has now claimed two strategic islands along the Rio Grande that have been previously claimed by the cartels. After that, the panel turns to a college Turning Point USA event at which Antifa destroyed everything while the campus police stood by and did nothing. Then, a female athlete took a knee and refused to fight her transgender opponent during a Maryland fencing competition. Finally, Iowa State University held a funeral for the school's LGBTQIA+ Student Success Center.    Today's Guests: Sara is joined by Texas Land Commissioner Dr. Dawn Buckingham and Eric July, founder of Rippaverse Comics.   Today's Sponsors:   Birch Gold: Get your free info kit on gold by texting SARA to the number 989898.   "The King of Kings": I encourage you to see "The King of Kings," in theaters on Friday, April 11. Get your tickets today at http://www.Angel.com/SARA. Learn more about your ad choices. Visit megaphone.fm/adchoices

Reagan is a recent graduate from the University of North Carolina at Greensboro, where she earned a degree in sociology with a double minor in biology and chemistry. During her four years at UNCG, she rediscovered her passion for equestrian sports after a seven-year hiatus, joining the UNC-Greensboro Equestrian Team and competing under the IHSA. In her final year, she served as co-captain, leading the team through the challenges posed by Hurricane Helene.     Winter is pursuing a Ph.D. in Biomedical Engineering at the University of Iowa, focusing her research on pulmonary function. Alongside her academic pursuits, she owns and operates Winters Riding Academy LLC, where she trains clients and their horses in hunter/jumper riding. Her passion for horses was sparked at a young age by her mother and further nurtured through her studies in Animal Science at Iowa State University. During her time at Iowa State, she was an active member of the equestrian club and gained valuable experience working at the Iowa State horse barns. Balancing her scientific career with her equestrian pursuits is a challenge she embraces with dedication and enthusiasm. Whether in the lab or at the barn, she brings the same level of commitment and passion to all her endeavors.

New producers continue to enter the sheep community, but common beginner mistakes can become serious issues for the flock down the road. Caroline Ihde is a small ruminant outreach specialist with Iowa State University and the UW-Madison Division of Extension. She has the details on how to keep your flock safe and productive. But first, she says it’s been exciting to see new families or retirees find interest in sheep and goats.See omnystudio.com/listener for privacy information.

Whether you're lambing or kidding this spring, keep in mind that you’ll need to relook at your nutrition regimen for new mamas. Caroline Ihde is a small ruminant outreach specialist with both Iowa State University and the UW-Madison Division of Extension. She says nutrition is commonly overlooked this time of year. Here’s what you need to remember.See omnystudio.com/listener for privacy information.

In today's show Dustin provides comments from USDA Secretary Brooke Rollins, Riley Smith is joined by Aaron Gassmann of Iowa State University to discuss the overuse of Bt corn, and Andy and Dustin discuss the latest tariff news.

19 Minutes PodcastChris has an insightful conversation with Chad Hart, Extension Economist with Iowa State University in this episode of The Ag View Pitch.They commence their discussion by examining the USDA's March 31 report and its predictions for planted acre estimates, emphasizing the likelihood of corn acres exceeding +94 million which will likely depend on favorable planting conditions.The podcast further delves into the prospects for soybean acreage and the challenges associated with marketing soybeans amid nonexistent profit opportunities.As the soybean market endures pressure, the dialogue touches on the potential necessity for another Trump-era Market Facilitation Program (MFP) if prices continue to decline.The episode concludes with a review of robust corn demand and the potential impact of tariffs on this demand. Additionally, they explore the effects that the Funds and broader economic trends, including stock market fluctuations, might have on future commodity prices.

Stat: 1/3: Placental-related disorders, such as miscarriage and pre-eclampsia, affect around a third of human pregnancies. Story: The placenta is a temporary yet vital organ that can have long-term effects on the lives of babies and mothers. But it's often discarded and remains an understudied part of pregnancy.  In this episode of our “From Lab to Life” series, Geetu Tuteja describes how her lab at Iowa State University is working to better understand the placenta's functions and why placental disorders start. She also discusses how her background in genomics and computational biology informs the way she conducts her research. 

Ed Greiman is General Manager of Upper Iowa Beef, a mid-sized beef processing plant located in Lime Springs, Iowa.He was born and raised as a typical farm kid in rural Iowa, went to college at Iowa State University, and has had significant experience in nearly all segments of the beef industry supply chain.NOTE: This episode was recorded in early February 2025, so some of the references to political landscape and economics may sound a bit dated.Home - Upper Iowa Beef | Upper Iowa Beef

Olivia Lulich, Lyndon Station, currently teaches agricultural education at Viroqua Area Schools. She graduated from Iowa State University with a Bachelor of Science in agriculture education. There she held leadership roles in Block and Bridle, National Agri-Marketing Association, College of Agriculture and Life Sciences Ambassadors, and the International Sales Team. As a 4-H and FFA member, she owned, raised, and showed beef cattle and market lambs. She has interned with Dairy Farmers of Wisconsin, the National Western Stock Show, and DATCP. Today, Lulich Show Stock, co-owned with her brother, sells beef cattle throughout the Midwest.See omnystudio.com/listener for privacy information.

Part 1: We talk with Felipe de la Hoz, contributing editor forThe New Republic.Along with co-writer Gaby Del Valle, he runsBORDER/LINES, a weekly newsletter breaking down the rapid pace of change in federal immigration policy.We discuss the case of Mahmoud Khalil, who has been taken by federal agents. Although he is a green card holder, he is being treated as a criminal for his speech, apparently, and treated as a threat. We discuss the rationale, and what the various implications are.Part 2: We talk with Alison Phllips, Professor of Psychology, and with Julia Standefer, Ph.D. student. Both are at Iowa State University.We discuss the states (all except Vermont), who have introduced anti-trans legislation. We examine the underlying reasons for this, and how this affects our society.  Music: From David Rovics, “The Richest Man in the World Says So”, 2025

Patrick and Chris sit down with long time city council member from District 5, Kelly Ohlson.Kelly Ohlson is a long-serving Fort Collins, Colorado, City Council member representing District 5, which covers the west-central part of the city. A resident since 1973, when he moved to attend graduate school at Colorado State University, Ohlson has deep roots in the community. He holds a degree in Wildlife Biology from Iowa State University and a master's in education from CSU. Over his career, he's been a public school teacher, historic building renovator, and a three-term Larimer County Public Trustee appointed by the governor. Ohlson's political tenure includes serving as Fort Collins mayor in the mid-1980s, mayor pro tem for four terms, and council member across multiple stints (1983-1987, 2005-2013, and elected again in 2021). Renowned for his conservation efforts, he's led eight campaigns to protect over 75,000 acres of open space and natural areas in Fort Collins and Larimer County, earning him the inaugural Kelly Ohlson Natural Areas Conservation Award in 2022. Married to Linda Stanley, a CSU senior research scientist, Ohlson is known for his pragmatic, compassionate leadership and commitment to public service, though he announced in November 2024 that he won't seek reelection when his current term ends in 2025.

Patrick and Chris sit down with long time city council member from District 5, Kelly Ohlson.Kelly Ohlson is a long-serving Fort Collins, Colorado, City Council member representing District 5, which covers the west-central part of the city. A resident since 1973, when he moved to attend graduate school at Colorado State University, Ohlson has deep roots in the community. He holds a degree in Wildlife Biology from Iowa State University and a master's in education from CSU. Over his career, he's been a public school teacher, historic building renovator, and a three-term Larimer County Public Trustee appointed by the governor. Ohlson's political tenure includes serving as Fort Collins mayor in the mid-1980s, mayor pro tem for four terms, and council member across multiple stints (1983-1987, 2005-2013, and elected again in 2021). Renowned for his conservation efforts, he's led eight campaigns to protect over 75,000 acres of open space and natural areas in Fort Collins and Larimer County, earning him the inaugural Kelly Ohlson Natural Areas Conservation Award in 2022. Married to Linda Stanley, a CSU senior research scientist, Ohlson is known for his pragmatic, compassionate leadership and commitment to public service, though he announced in November 2024 that he won't seek reelection when his current term ends in 2025.

Happy Agriculture Day! Iowa State University extension economist Chad Hart talks about $10 billion of economic assistance for farmers, projections for planting, tariffs and more with guest host Michelle Rook. Kaitlynn Glover, executive director of Public Lands Council and works on natural resources for NCBA, discusses public lands and how grazing reduces risk of devastating fires. American Farm Bureau Federation vice president Scott VanderWal talks about the $10 billion aid program, DOGE cuts that would affect U.S. agriculture, reaction to the latest WOTUS direction and more.See omnystudio.com/listener for privacy information.

Our guest this time, Kane Brolin, will quickly and gladly tell you that as a blind person born in Iowa in 1965 he was mightily blessed to be born in that state as it had the best programs for blind people in the nation. Kane was born prematurely and, because of being given too much oxygen he became blind due to a condition known as retinopathy O. Prematurity. In fact I am blind due to the same circumstance. As it turns out, Kane and I share a great many life experiences especially because of the attitudes of our parents who all thought we could do whatever we put our minds to doing. Kane attended public school and then went to Iowa State University. He wanted to be a DJ and had a bit of an opportunity to live his dream. However, jobs were scarce and eventually he decided to go back to school at Northwestern University in Illinois. He formed his own financial and investment company which has been in business since 2002. He is a certified financial planner and has earned the Chartered Special Needs Consultant® designation.   We talk quite a bit about financial matters and he gives some sage advice about what people may realize are good investment ideas. He talks about investing in the stock market and urges investing for the long term. I leave it to him to discuss this in more depth.   Kane is quite committed to “pay it forward” insofar as dealing with blind people is concerned. He is currently the president of the National Federation of the Blind of Indiana. He also serves as a member of the Board of Directors for Penny Forward, Inc., a not-for-profit founded and run by blind people which strives to build a diverse and aspirationally-focused community of blind people who help one another achieve financial fitness, gainful employment, and overall fulfilment in life.   I find Kane quite inspirational and I hope you will do so as well. He has much to offer and he provided many good life lessons not only about financial matters, but also about blindness and blind people.       About the Guest:   Born in 1965, Kane Brolin spent his formative years in the state of Iowa and later went on to earn a Master's degree from the JL Kellogg School of Management at Northwestern University in Evanston, Illinois, which is near Chicago.  Since the year 2002, he has owned and operated a financial planning and investment management business based in Mishawaka, Indiana, located not far from The University of Notre Dame.  Over the years, he has become a CERTIFIED FINANCIAL PLANNER™ Professional and has earned the Chartered Special Needs Consultant® designation.  When doing business with his clients, securities and Advisory Services are offered through Commonwealth Financial Network, a Registered Investment Advisor which is a Member of FINRA and SIPC,.   Having been totally blind for all his life, Kane feels indebted to many people who selflessly gave of their time, talent, and resources to help him acquire the education, skills, and confidence that enable him to lead a busy and productive life in service to others.  Many of those who made the biggest impact when Kane was growing up, also happened to be members of the National Federation of the Blind.  So after getting established on his current career path, he increasingly felt the impulse to give back to the organized blind movement which had served his needs from an early age.   Kane co-founded the Michiana Chapter in the National Federation of the Blind in 2012 and subsequently was elected to serve a two-year term as president of the Indiana State Affiliate of the NFB in October, 2022.  He is thankful for the early introduction of Braille, as well as for the consistent drumbeat from parents, peers, and professors which set and reinforced continuously high expectations.     In addition to his work with the NFB, Kane serves as a member of the Board of Directors for Penny Forward, Inc., a not-for-profit founded and run by blind people which strives to build a diverse and aspirationally-focused community of blind people who help one another achieve financial fitness, gainful employment, and overall fulfilment in life.   Kane lives in Mishawaka with Danika, his wife of 27 years, and their four children.  Kane and Danika were active foster parents for 11 years.  The Brolin family have been committed to numerous civic organizations; they and their family are active in their place of worship.  Giving back to the world is a continuously high priority.  They endeavor to teach their children by example, and they impart to them the wisdom of Dr. Martin Luther King Jr.: “You can all be great, because you can all serve.”   Ways to connect with Rob:   BrolinWealth.com LinkedIn public profile nfb-in.org pennyforward.com   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Hi, everyone. I am your host, Michael Hingson, or you can call me Mike. It's okay. And this is unstoppable mindset where inclusion, diversity in the unexpected. Meet today. We're going to do a little bit of all. We're inclusive because my guest Kane Brolin, or if you're from Sweden, it's Brolin, and it's pronounced Brolin, not Brolin, but Kane bralin, or broline, is in Indiana, and Kane also happens to be blind, and has been blind his entire life. We'll get into that. He is very much involved in investing and dealing with money matters that I'm interested to get a chance to really chat about it's always fun to talk to people about how they're helping people with finances and money and getting insights. And I'm sure that he has some to to offer. So we'll get to that. Kane also happens to be the president of the National Federation of the Blind of Indiana, and so that keeps him busy, so he deals with money, and he's a politician to boot. So what else can you ask for? I pick on Kane by doing that, but nevertheless, Kane, welcome to unstoppable mindset. We're glad you're here. Thank   Kane Brolin ** 02:34 you. And there are there are times when the politics and the money issues can be a dream. There are other times it can be an absolute nightmare, either one, either one or both and and the thing that ties those together in common ground is that I walk in in the morning, and sometimes they have no idea what I'm about to walk into. So it does make for an adventure. Well,   Michael Hingson ** 02:57 the Fed has lowered interest rates. What do you think about that?   Kane Brolin ** 03:01 Well, there is some ramification for what happens in the consumer marketplace. The main thing that I've been hearing today is that even with those lowering of short term interest rates, you're seeing some long term interest rates go down the mortgage rates, especially, and those two are not necessarily always related. You don't always see the long term interest rates that the market determines through supply and demand. They don't always go in sync with the short term baseline rate that the Federal Reserve banking system sets, but in this particular case, they are, and what I've been reading this morning is that that may be at least good news in the short run for consumers, because they'll be paying Lower interest for new mortgages and also perhaps lower credit card rates or credit card payments. Of course, the downside is that if one invests and is lending money instead of borrowing it, that means sometimes lower rates of income that you can get from things like a certificate of deposit or an annuity. So there's always two sides of the same coin, and then it depends on which side you happen to be looking at. At the moment, right now, the market seems to like this convergence of interest rate activities, and the stock market has generally been up today. So by the time people hear this, that won't matter because it's a whole different day, but, but right now, the early returns coming in are pretty good for the the common human being out there trying to just manage their money.   Michael Hingson ** 04:54 Well, that's not really surprising, in a sense, because rates have been high for a while. Yeah, and things have been tough. So it's not surprising that people have made, and I would put it this way, to a degree, the marketing decision to respond favorably to the rates going down, and I know there's been a lot of pressure for the thread to lower its rate, and so they did. And I think that a lot of different entities kind of had to respond in a reasonably positive way, because they kept saying that it's time that the rates go down. So they had to respond. So we'll see how it it all goes. I   Kane Brolin ** 05:33 think, you know, and there's an issue I think that's salient to people with disabilities, blind people, included, if it's less expensive for the consumer to borrow money, it should follow that in the coming weeks, it should be less expensive for businesses to borrow money if they need some, and they may be more inclined to open up more jobs to people or to not shrink the jobs or The hiring that they have done by laying people off so and that's what I was just about. No one is a recession, and so it may mean that there are openings, there's room in the job market for more of us, because the thing I'm most passionate about in this whole game of helping blind people is getting us access to money and getting us access to gainful permanent work.   Michael Hingson ** 06:24 And that's what I was actually going to going to talk about, or not talk about a long time, but, but mention was that the real test will be how it affects the job market and the unemployment rate and so on. And I hope that that that will go down. I know it's been sort of ticking up a little bit, although in reality, of course, for persons with disabilities, the unemployment rate is a whole lot higher than around 4% so it'll be interesting to see how all that goes all the way around. But even just the national unemployment rate, I would hope that if that has been an excuse because the rates have been high, that now we'll see that start to drop, and, you know, so we'll see. But I think it's a it's going to be one of those waiting games to see how the world responds. Of course, we have a whole political thing going on with the election and I'm sure that some people on the political side like the the drop better than people on the other side do, but again, we'll see how it all goes. So it's it makes life fun. Well, tell me a little bit about you, if you would, sort of maybe the early cane growing up and all that sort of stuff. You were born, according to your bio, back in 1965 so I was 15 at the time, so I remember the year. So you've, you've been around a little while, though, however, so tell us a little bit about the early cane.   Kane Brolin ** 07:54 Yeah, I don't remember too many years, or any years, really, prior to about maybe 1971 or 72 with any degree of real clarity. You know, I would say that my early years were a mixed bag, but in the main they were good, of course, being immediately confronted with rLf, or retinopathy of prematurity, as they call it these days, and being blind from the very beginning, most people would probably out there consider it a tragedy. But if I if I knew that it was my fate to be a blind person, which I suppose it is, then I won the lottery as being a blind person, I think. And that might be a controversial statement, but the truth is that there is no place in the United States, and probably no place in the world that would have been better for me to grow up in in the late 1960s and 1970s than in Iowa, because now there was, there was no other blindness in my family. It's not hereditary. My parents had no idea how to deal with it in the very beginning.   Michael Hingson ** 09:12 Were you born prematurely? I was, yeah, which is why I weigh you have that   Kane Brolin ** 09:16 something like two pounds, 10 ounces at birth. So there is a part of me that realizes that I am very fortunate to be alive, and I'm very fortunate that my brain has functioned pretty well for most of my life. You can't always count on that either, you know, and when you get when you get older, my my father was a very bright person, and yet he lived during the last 10 years of his life, he struggled with dementia and some other problems so but I can say that I've had a good run so far, and you know what they what they didn't know. At least my parents and others in my family knew what they didn't know. And I. But when you don't know what you don't know, you flounder and and settle for almost anything, including fear. But when you know what you don't know, then you understand you need to research things. And I happened to be in a state that had been graced by the presence of Dr Kenneth Jernigan, principally. And of course, other people that I had no idea who they were at that time. You know, folks like James gaschell and James on VIG right, and and others. I think Joanne Wilson came out of that mix. I didn't know her either, but I've read about all these people in the past, but, but first and foremost, my parents found out that Dr Jernigan was number one, very brilliant. Number two did not settle for low expectations. And number three had the advantage of being both the head of the Iowa Commission for the Blind, which was a state sanctioned Agency, and the National Federation of the Blind, which is, or, you know, has been for most of the last 84 years, the leading advocacy organization and civil rights organization of the Blind in in the United States. Now, I'm not here to make a political point about that, but in Iowa, they were definitely more well known than anyone was, and because he could pull strings which influence things like educational budgets, and he also had very much a civil rights mindset and an aggressive mindset of going forward and breaking down barriers, this is a rare combo platter of traits and possibilities that I very much benefited from. And when I say that, I mean that from the very beginning, at five or six years old, I had Braille. I didn't have Braille in the beginning, but, but my parents did and and my dad actually knew enough about it to construct a set of blocks with print lettering on one side, Braille on the other side. And so not only did I have a really good teacher in my first couple of years of public school education named Doris Willoughby, some may be familiar with her. I know Doris will rip she has passed on in the past couple years, but she made a great impact in in my life, and a very deep impact in others lives too. But because of her influence and like minded people, I had access to books. I had access to mostly mainstreamed integrated education, where I was in the classroom with other sighted students, except for certain parts of certain days, you know, I had access to a great big wall mounted tactile map that was like a puzzle. And I understand Dr Jernigan designed that one too, where I could actually feel and take apart the states of the Union. And so I could tell where Oklahoma was, where Massachusetts was, where Indiana is. I could tell the shapes of the various states. I thought it was kind of curious that California, where you are from, Michael, is shaped very much like a banana, or at least that's what occurred to me at that time. I had recorded books. I had talking books. And you know, while there are things I did not get out of a mainstream public education that I kind of wish I had gotten out of it, from a social standpoint, from an athletic standpoint, the academics were on point, and I had access to resources, and I kind of just was living in a in a dream world, in a way, because even through my college days, I thought, Well, gee, it's great that we have all this now. Why is there all this blind civil rights stuff going on now? Because this was solved from the beginning of my childhood. Little did I realize that that is not the case in most other parts of the country or the world, but I got what I needed to at least have a shot on goal at success, and I'm very grateful for that, and it's one of the reasons that I have chosen to dedicate a portion of my life, during my prime working years, even to the National Federation of the Blind, because I want to pay this forward and help out some people that may not have had all the advantages that I had, even, even in the bygone days that I was growing up,   Michael Hingson ** 14:23 sure? So tell me, because I went through some of the same experiences you did in terms of being born premature and becoming blind due to rLf, which stands for retro enteral fibroplasia. And if people want to know how to spell that, they can go by thunder dog, the story of a blind man, his guide dog, and the triumph of trust at ground zero. And you can learn how to spell it there, because I don't remember how to spell it. We put it in the book, but that's what I remember. But so when you be when it was discovered that you were blind, how did your parents handle that? What did they say? Right? What did the doctors say to them? Because my experience was and, you know, of course, I didn't know it at the time, but my parents told me later that the doctor said, send him off to a home because he could never amount to anything, because no blind child could ever contribute to society. What was, if, from your understanding from your parents, what was what happened to you? If any   Kane Brolin ** 15:21 doctor ever said that to them? They never told me about it. What I what I do know is that there is an eye doctor that was a part of their lives, who I saw a couple of times, probably in my childhood, who was a a female optometrist or maybe an ophthalmologist in the area, and they really had a lot of respect for her. I never felt marginalized or dismissed. Yeah, as a part of my childhood, part of it is that I don't think my parents would have tolerated that, and my   Michael Hingson ** 15:55 parents didn't, either my parents and my parents didn't either they said, No, you're wrong. He can grow up to do whatever he wants, and we're going we're going to give him that opportunity. And they brought me up that way, which is, of course, part of what led to my psyche being what it is. And I too, believe in paying it forward and doing work to try to educate people about blindness and so on, and supporting and and I've been involved with the National Federation of the Blind since 1972 so it's been a while. Yeah, I would say,   Kane Brolin ** 16:27 I know I remember. I have a very, very fuzzy memory of being four, maybe five years old, and I know that they considered putting me into the Iowa Braille and sight saving School, which was a school for the blind in Iowa no longer exists, by the way, but they did consider it and decided against it. I don't think they wanted me to just go off to boarding school I was five. I know that that does work for some people, and I know that in later years, I've read that in some cases, even Dr Jernigan believed that schools for the blind were better, especially in places where there wasn't a truly sincere effort by public school systems to integrate and set high expectations for blind students. Well,   Michael Hingson ** 17:13 of course, here in California, for example, in the 50s and so on, as the California School for the Blind we had and and earlier, Dr Newell Perry, among others, who was a blind mathematician. Of course, Dr tembrech was was out here, and there were values and reasons why the schools could make a difference. My parents were pushed really hard by my elementary school principal to send me off to that school, and I actually remember hearing shouting matches between them, because parents said ah and and I didn't go to the school. I don't know what it was like by the time we moved out here and we were putting me in kindergarten, first and second grade. So like in 5657 I'm not sure what the school was like, but my parents didn't want me to not have a real home environment. So, you know,   Kane Brolin ** 18:12 yeah, and so, you know, I remember my childhood is, well, it wasn't like everybody else's childhood. One of the the issues happened to be that my the neighborhood that my family lived in, did not have a lot of kids in it that were my age for most of the time I was there, the schools in the early to mid 70s at least that admitted blind students in the town that I grew up in, which was Cedar Rapids, Iowa, there was only one set of schools on the opposite side of town where they were sending blind kids for those resources. Now that later changed and the decision was made. I guess I made the decision to stay out there. So one of the differences was that I was bussed from the southeast side of town to the southwest side of town. So there were kids I got to know through school, but I didn't have any kind of social life with most of them, with a couple different exceptions, through my childhood. So it was a lot of academics, it wasn't a lot of play time, right? That certainly informed how I grew up, and it's made me a little bit struggle to understand and and be a really sensitive, playful, patient type parent, because my my kids and I'll, we'll go there when we get there, but my, my children, I have four, they're all still in home right now, are very normal kind of rambunctious kids that enjoy and struggle with the same things that any other kids do. They are all sighted, but, but my parents were. Was pretty strict. They set high expectations, but some of that was high expectations for behavior as well. So I really wasn't ramming around and causing trouble and getting into mischief and, you know, getting on my bike and riding for miles outside the way kids did in the 70s. So there there were limitations in my childhood, but, but, you know, my parents, too, expected me to utilize and to have the resources that would lead me to be anything I wanted to be. And I honestly think that if I had said, I want to be the President of the United States, they would not have ruled it out. Now, the only thing I've really been president of is several different civic organizations and the Indiana branch of the NFB. You know, that's something not everyone does. I've interviewed a governor before when I was a journalism student. That was fun, and I've met congress people, but they did not set the limitations. You know, sometimes maybe I did, but but they didn't. And so I'm really grateful for that, that as long as I knew what I wanted, they made sure that I had the tools and access to whatever training they knew about that could help me to   Michael Hingson ** 21:18 get there. So you you went through school. And I think our our younger lives were fairly similar, because I also, when I went into fourth grade, and we finally had a resource teacher in the area, I was bused to the other side of town for that. And all of that kind of came together when I started high school, because everyone in Palmdale went to the same high school, so anyone I knew prior to going across town, I got to know again, and still knew as as friends growing up, but we all went to high school together. But you know, I hear exactly what you're saying, and my parents did not impose limitations either, and I'm very blessed for that. But you went through school and then you went to college. Tell me about college.   Kane Brolin ** 22:19 It was a fun experience. Glad that I went through it. I attended Iowa State University for my bachelor's degree. I know that you've never, ever heard this before, but I really dreamed about being a radio personality. And I say that sarcastically. It's what I wanted to be, because I had a cousin that was in the business. But of course, since then, as I've gotten more into blind blindness culture and met many other people that I never knew growing up, I know that that the media and especially radio as a gift, is really fascinating to many of us, and a lot of us have had rotations in different parts of that, especially with the advent of the internet, but this was back during the 70s and 80s, and what I wanted to be at first was a DJ. Used to pretend to be one at home all the time and then, but I also knew where the library was, and I developed a great love of books and information and data. To some degree, I wasn't really a math guy, more of a word guy, but I then developed a deep interest in journalism and investigation and research, and so by the middle to late 80s, what I wanted to be was, let's just call it the next Peter Jennings, if one can remember who that is, right. And I'm sure that there are probably, you know, facsimiles of him today,   Michael Hingson ** 23:50 but it's hard to be a facsimile of Peter Jennings. But yeah, he really is,   Kane Brolin ** 23:55 and that he was great and but you know the disadvantage, the advantage and the disadvantage of going to Iowa State University. I Why did I go there? Because any of my few relatives that had gone to college, including my dad, had had gone there. My dad was very loyal to his alma mater, and he told both myself and my sister, who is a very different person and not blind at all. If it was good enough for me, it's good enough for you, and if you want me to pay for it, here's where you're going to go. Now, Iowa State is mostly an engineering and agricultural school. It's a land grant institution. And I know that land grant institutions are a little controversial in today's climate where there is more of an emphasis on diversity, equity, inclusion and making up for some past societal wrongs, but these are deeply respected institutions that mainly turned out people that ended up well, doing things like building. Bridges and being mechanical engineers and developing new seed corn hybrids and things of this nature. It did have a telecommunicative arts program, and I was in it, but there were very few of us in it, and I did get a chance to get my hands on the equipment. I was a broadcaster, first on a student radio station at Iowa State called K usr. Then I actually did work for pay, sort of for a number of years for w, O I am and FM, which were flagship stations of what we would now call the the NPR network. You know, these were around since the 20s, and I actually did work for them. I was on air a little bit. I ran the control board a lot, and I worked for those two stations on a part time basis, probably about a three quarter time basis, for several years after leaving college, and it was really a student job, but I had trouble finding any other more meaningful work in the industry. What I gradually came to find out is that I loved radio, but radio really didn't love me, and I wasn't really thinking strategically. At that time, I graduated in 1988 it is that very same year that a little known figure from Kansas City named Rush Limbaugh hit the American airwaves like a ton of bricks. And because of him and some other people like him, all of a sudden, local stations realized that they could drop their news and information programming, stop hiring so many people, and because Mr. Limbaugh was as popular as he was, they could basically run a lot of satellite based programming, have somebody sort of halfway monitor the board and hire somebody else to program computer systems that would put automated commercial breaks on and things like this, and they wouldn't really have to produce local content. We also saw the elimination of the equal time standard and the Fairness Doctrine, which required local stations to put on a variety of viewpoints and air programming every week that was in the public interest, that didn't necessarily have commercial value. And so the things I wanted to do became a lot harder to do, because by the time I was ready to get hired to do them, not a lot of radio stations were hiring people to do it, even in the even in the television world, and so strategically, I was buying into a sinking market, and That wasn't a great place to be at that time. And so with some reluctance, after a lot of fruitless job searching, I chose another path, not necessarily knowing where that path would lead. And so the last time I ever got paid to run a shift for a radio station was in late June of 1993 I've been a guest on a couple of different shows and some podcasts like this one. I greatly enjoy it. I've even thought about doing some internet broadcasting. I don't have the time, really to do that now, but, but, and I miss it, but I have found out there are ways of diverting the skill sets I have to another path.   Michael Hingson ** 28:25 And what path did you choose?   Kane Brolin ** 28:28 Initially, the path I chose was graduate school. I was fortunate enough to have gotten good enough grades that I was able to get approved by a number of different business schools. You know, the first path I really wanted to do is be a Foreign Service Officer for the diplomatic corps. I applied for the US Department of State. And I had some hopes in doing that, because around 1990 a gentleman named Rami Rabbi. You may know him, I do did became the first blind person ever to be a Foreign Service Officer. Now, he had advantages. He had traveled the world. I had traveled to Mexico and Costa Rica, and I spoke Spanish, and I was pretty fluent, but he was a little bit more qualified in different ways that they were looking for. So I wanted some international experience. I applied for the Peace Corps, and I had no real shot at that. What they were looking for was something very different from what I was then. But I did apply to the Foreign Service, and I made it almost all the way down the hiring process. I made the final 3% cut among the class they were looking at in 1990 and 91 I went to Virginia to, I think Alexandria and I sat for the last round of interviews and simulations that they did. Unfortunately, I was in the top 3% and they wanted the top 1% so I had a really fun few days out there at the government's expense. But I also found that I was not going to be hired to be the second blind. Foreign Service officer. I later found out that Mr. Robbie had to actually file a lawsuit and win that lawsuit to get his opportunity. So I know that the system were not exactly bought in to blame people doing this on a regular basis. I know there's others that have gotten there since that, and I've met one of them, but but that that wasn't for me, but they also said what I really needed was more management experience. I'd never done anything in management, so I decided to go to management school or business school as graduate school. I got accepted by a few different places. I chose Northwestern University in Chicago. My sister had gone through that program. I guess that's maybe one of the reasons I selected that one. I could have gone to a couple of others that also had accepted me, and sometimes I wonder what would have happened had I done that. But I did spend two years in Chicago land met some of the most impressive people that I've ever met in my life. Figured out train systems and pace bus systems, and went all over the place and had friends in the city, not just in the school. I made the most of that time, and that's what I did from 1993 to 1995 unfortunately, I found out you can get a an MBA or a master of management, but they still, still weren't hiring a lot of blind people out there. And so while my associates were getting jobs at McKinsey and Company, and Booz Allen Hamilton, as it was known at that time, and they were working for Bank of America, doing all kinds of interesting things and and also brand management companies like disco and Kellogg and all that. I got all of one job offer coming out of one of the top 5b schools in the country, and I took that job offer, which led me to Midland, Michigan, where I knew nobody at that time, but I spent about three and a half years doing various types of business research for the Dow Chemical Company, and that did not last as a career, but I got a chance to make the first real money I had ever earned. At that time through another connection that wasn't related to Dow, I happened to meet the woman that I eventually married and am with now, and have had four kids with, and so that was a whole different kettle of fish. But at the end of 98 I was downsized, along with several others in my department, and we decided at that time that entrepreneurship was probably not a bad way to go, or, you know, something that wasn't just strictly speaking corporate. In 2000 I landed in the South Bend, Indiana area, which is where she is from. I had never lived here before. This is where I am now. And while struggling to find a place here, I realized that I could get hired on as what is called a financial advisor. I had no idea what that was. Well, you know, with a business degree, I could probably be a credible hire as a financial advisor. Little did I know that that involved tele sales. In the very beginning, never thought I was a salesperson either. Since then, I have found out that I have more selling ability than I had ever thought that I might and that that is an honorable profession if you're convincing people to do what is right for themselves. And so I've found that over the years, being what I am enables me to, well, in a way, keep my own hours. We've chosen the small business, sort of independent contracting route, rather than the employee channel, working for a bank or for somebody else's brokerage. I get to be a researcher, I get to be a public speaker now and then, and I get to help people problem solve, which is something I would not have had a chance to do on the radio. And when someone comes up to you, as a few people have and have, said, you know, thank you for making it possible for me to retire and to do what I want to do, and to spend time with grandkids and to live where I want to live. You know, that's a that's definitely a hit. That's a great feeling to have someone say, Thank you for helping me to do and to be what I didn't know I could do or be. So   Michael Hingson ** 34:38 investing isn't what you had originally planned to do with your life. So I can't say that it was necessarily a lifelong goal from the beginning, but you evolved into it, and it seems to be going pretty well for you.   Kane Brolin ** 34:51 Well, yeah, I think it has. It's investing means different things to different. People, to some clients, the goal is, I just don't want to lose money. Please put me in something that earns a little bit, but I don't want the chance for anything I'm in to go down for others. What investing means is, I want to be more aggressive. I want to build what I have. What do you think about this or that opportunity? What stock should I be in? Because I really want to grab onto an opportunity and seize the day and have as much as I can have at the end of the day. And you know, For still others, it means, it means giving. It means building something up so I can pass it along, either to a charity, to the kids, to the grandkids, to to my religious institution of choice, whatever that is. So I find that investing is not just investing, the the at the root, at the heart of investing, the heartbeat of it, is really the people that I serve. And you know, I was told early on, hey, you don't have a practice. All you're doing is practicing, unless you have people to be in front of. And so in my mind, you know, and I'm not that much of a quantitative guy. I'm I'm not the person out there working as an actuary for Symmetra Life Insurance Company figuring out how much money has to go in and how much it must earn to be able to give 50,000 people the payouts they want from an annuity till the end of their projected lifespans. That's that's not where I am. I'm not designing a mutual fund that's more like what a certified financial analyst would be. I am a Certified Financial Planner practitioner, and what a CFP does is takes numbers that you see and translates those into action steps that I can explain in plain English terms to a client I'm in front of that can give that individual person, family or small business the kinds of outcomes that they want. So I'm on the retail end of the food chain, and my job is to try to take the numbers that others are generating and boil that down into something that is digestible to the common man and woman, that allows them to, we hope, live the way they want. So   Michael Hingson ** 37:29 I gather from listening to you though, that you enjoy what you do.   Kane Brolin ** 37:36 I do particularly when it works.   Michael Hingson ** 37:39 Well, there's times.   Kane Brolin ** 37:40 There are times it gets a little tricky. 2001 2002 I know that you had a very personal experience that vaulted you, Michael, into this, into the realm of the famous, or the Almost Famous, on 911 I remember what 911 was like as a very small time retail investment person working out of a field office. I was somebody's employee at that point. I was working for American Express financial advisors, and I remember my life was never in danger in 911 but there were a lot of clients that thought their money and their data were in danger, and then the country that the country itself, might even be in danger. And so I morphed during that week from being a telemarketing person trying to set appointments with people I'd never met to being a person who was trying to dole out comfort and a feeling of security and solace to people I had met who the few that I was managing their accounts at that time, calling them and saying, You know what, your money and your data are safe. I'm here. The company that you have your stuff invested with is based in Minneapolis. It's not based in the Twin Towers, the markets are shut down. There will be volatility, but you're not crashing today, just so   Michael Hingson ** 39:08 the other the other side of it, the other side of that, was that during that week after September 11, there were a lot of people who were working and moving, literally Heaven and Earth, if you will, to bring Wall Street back. And I know I'm working with some of those companies and providing them with the backup equipment, or not so much at the time, backup equipment, but the equipment that would be able to read existing tape backups and put that back on computers. And I know, I think it was Morgan Stanley had found an office space sometime during the week after September 11. Then, as they describe it, it was the building with a floor the size of a foot. Football field, and they scrounged and scavenged and got their providers of equipment, like IBM to provide them with computers, even taking them from IBM employees desks to provide enough equipment to be able to set up what was the equivalent to the trading floor that had been in the world trade center that was destroyed on September 11, and literally from Friday afternoon that would have been the 14th to the 16th in 36 hours. They not only reconstructed physically what the trading floor was but because of what we provided them with, they were able to completely reconstruct what everything looked like on their computers. So when Wall Street reopened on the 17th, everything was like it was when everything shut down on the 11th now, I think there's some blessings to the fact that the towers were struck before Wall Street opened. I don't know how much easier that made it maybe some, but the reality is that data is backed up regularly, so they would have been able to to survive, but the fact that the markets hadn't opened in the US certainly had to help. But by Monday, the 17th, they brought Wall Street back, just as if nothing had happened. It was a monumental feat to be able to do that. That is a story   Kane Brolin ** 41:37 that I would love to read, because I've never heard that story before, and that makes me feel very unintelligent. Michael, you know, I can't even imagine the logistics and the people and just even the imagination that it would take to reconstruct that. I'm sure it was 1000s. I'm sure it was 1000s of people. And I'm sure that probably that's something that somebody had thought about even before the 911 incident happened. I don't think that was invented out of whole cloth on Friday the 14th, but that's a story that would be a very captivating book, and if no one's written it, then, gosh, would that be a fun thing to research and write.   Michael Hingson ** 42:21 Well, you know, the reality is, the SEC required that all data from financial institutions had to be backed up and kept available off site for seven years. So first of all, the data was all around and that's why I think it was an especially great blessing that the markets hadn't opened, because all the backups from the previous night, and probably from all the not only the futures, but the sales from foreign markets, were pretty much all backed up as well. So everything was backed up. That, of course, was the real key, because getting the hardware, yes, that was a logistical nightmare that they were able to address, getting the computers, getting everything where they needed it. Then companies like ours providing them with the wherewithal to be able to pull the data from the tapes and put it back onto the computers. It had to be quite a feat, but it all worked. And when Wall Street opened, it opened as if nothing had happened, even though some of the the offices were now in completely different places across the river. But it all worked, incredible. Yeah, I was, it was, it was pretty amazing. I knew people from the firms. And of course, we helped them by providing them with equipment. But at the same time, hearing about the story later was was really quite amazing, and and they did a wonderful job to bring all that back. So it was pretty, pretty amazing that that all that occurred. So that was pretty cool all the way. And   Kane Brolin ** 44:00 of course, the other struggle was in 2007 2008 I remember when I would be sitting at my desk and I'm not a day trader, I'm, I'm, I'm a long term investor. That's what most of my clients want. I'm not in there, you know, trading, trading daily options. I'm not doing inverse leveraged products that have to be bought in the morning and then sold in the afternoon under most cases. But I remember sitting at my desk in 2008 when the great recession was going on with the financial crisis happened and and when banks and huge investment banks, brokerage institutions were, in some cases, completely failing, that's a whole other story that was chronicled in books like The Big Short as an example, but I remember sitting at my desk and timing it and watching in a five minute period of time. As the Dow Jones Industrial Average, which was back in in those days, was, was what maybe 6000 or so as a benchmark. It was going up and down by a margin of error of 800 points in five minutes, it would be 400 up one minute, and then 400 down from that level. In other words, an 800 point swing within a five minute period of time. There was one day I went to take a test, because I have continuing education on a pretty regular basis, had to go to a testing center and take a test that lasted maybe three hours. I got back, and I think the market for at least the Dow Jones had dropped by 800 points during the time that I was in the testing center. And that gives you some stomach acid when that sort of thing happens, because even though it it's, you know, things always bounce back, and they always bounce up and down. Clients call and they say, oh my gosh, what happens if I lose it all? Because people really think that they could lose it all. Now, if you're in a mutual fund with 100 different positions, it's very unlikely, right? All of those positions go to zero. What I found out is that when people's money is concerned, it's emotional. Yeah, it's all rational. They're not looking at the empirical data. They're thinking fight or flight, and they really are concerned with what in the world am I going to do if I go to zero? And   Michael Hingson ** 46:38 it's so hard to get people to understand, if you're going to invest in the market, it has to be a long term approach, because if you don't do that, you can, you can disappoint yourself, but the reality is, over the long term, you're going to be okay. And you know now, today, once again, we're seeing the evidence of that with what the Fed did yesterday, lowering by a half a point, and how that's going to affect everything. But even over the last five or six years, so many people have been worried about inflation and worried about so many things, because some of our politicians have just tried to scare us rather than dealing with reality. But the fact of the matter is that it all will work out if we're patient and and allow things to to work. And what we need to do is to try to make wise decisions to minimize, perhaps our risk. But still, things will work out.   Kane Brolin ** 47:43 Yeah, I remember, I think, the Dow Jones Industrial Average, which is what always used to get quoted, at least on the radio and the television. It was somewhere in the somewhere in the 11,000 range, before the 2008 debacle. And it fell to, I think, 6400 right was the low that it reached. Now it's over 41,000   Michael Hingson ** 48:11 closed up above 42 yesterday. I'm not   Kane Brolin ** 48:13 sure it very well may have so you know when you when you really think about it, if you just stayed in and it's more complicated than that. One of course people have with the market is that when the market crashes, they also may need to get their money out for different, unrelated reasons. What if I lost my job as a result of the market crashing? Right? What if? What if there is a need that I have to fulfill and that money has to come out for me to make a house payment. You don't know that. And so that's the unfortunate part, is that a lot of the academic missions don't take into account the real human factor of real people that need to use their money. But if you could stand to hang on and leave it in, it would be worth you know, what would that be like six or seven times more than it was in 2008 but that's not what what clients often do. They they often want to sell out of fear when things are down, and then wait too long to buy back in when the elevator has already made its way quite a ways up, right?   Michael Hingson ** 49:25 I remember once, and I don't remember what the cause was, but Rolls Royce dropped to $3 a share. And there were some people saying, this is the time to buy. It is it's not going to go away. And those who did have done pretty well. Bank   Kane Brolin ** 49:44 of America was $3 a share for quite some time. It was, it was technically a penny stock. This is Bank of America, you know, one of the leading financial institutions in the in the country, which, incidentally, has a very interesting. History. It wasn't born in New York, it was born in the south, right? But, yeah, if you only knew what those trough opportunities were and knew exactly when to buy in and and I'm constantly telling people, look my my goal is, is not so much to figure out what to buy but when to buy in. We're trying to buy low and sell high, and just because something did well last year doesn't mean you have to hang on to it. It might mean we want to trim that position a little bit, take some profit and and pick something that doesn't look as attractive or sexy because of last year's lackluster returns, but maybe this year. It will just due to changing conditions. Financial markets run in cycles. And it's not that some things are inherently good or bad. Some things are in favor now. They were not in favor last year, and they might not be in favor, you know, two years from now, but they are now. So that's the hard part. You're not supposed to really time the market. We can't predict all these things, but that's why you encourage people to diversify and to have some things that are not correlated with each other in terms of doing well or badly at the same time. So you can always sometimes be gaining with in with your left hand, while your right hand is is struggling a bit. Hence,   Michael Hingson ** 51:25 the need for people who are certified financial planners, right? So there you go. So you, you got married, what, 27 years ago, and you married someone who was fully sighted, who probably didn't have a whole lot of exposure to blindness and blind people before. How did all that work out? Obviously, it's worked out because you're still married. But what was it like, and was it ever kind of an uncomfortable situation for you guys?   Kane Brolin ** 51:58 I don't think blindness. Surprisingly enough, I don't think it was super uncomfortable for her. Now, she had not encountered lots of blind people before, maybe not even any before. She met me, but I met her, and this is where I had it easy. She didn't have it easy, but I met her through her family. I knew my wife's name is Danica. I knew her brother before I knew her, because he and I had been buddies. We for a little while. We ended up living in the same town up in Michigan, and it was not here in the South Bend area where she is, but I went home and had a chance to be to tag along as he was doing some some family things and some things with his friends so but, but my wife is a very interesting father. She has a very interesting dad who is no longer with us. May he rest in peace? No, no. Hello. Sorry. My nine year old just made a brief appearance, and she's incorrigible.   Michael Hingson ** 53:00 You wouldn't have it any other way. No, there   Kane Brolin ** 53:03 are days when I would, but I don't. So anyway, the I found out some interesting things raising kids as a blind parent too, but you know, her dad did not see really any kind of limitations when the world around him was racist he really wasn't. When the world around him was ableist. He really didn't. And one of the things he encouraged me to do, they had a little acreage Danika parents did. And he actually asked me one time when it was a leaf blowing or leaf storing season, it was in the fall, lots of oak trees, different things there to drive the garden tractor, as there was a Baleful leaves behind that he was taken to an area where they would eventually be burned up or composted or something. And I did that. He had an old garden tractor with a, you know, his gas powered, and it had pedals and steering wheel, and he would literally run around alongside it, didn't go very fast, and tell me kind of when and where to turn. I'm told that I almost crashed into the pit where the basement of the home was one time, but I didn't. So he was one of these people that like saw virtually no limitations. Encouraged his kids and others to do great things. He didn't have a great feel for people. He would have been an anti politician. He had trouble remembering your name, but if you were a decent person and treated him right, it didn't matter if you were black, purple, green, blind, deaf, whatever. He saw it as an interesting challenge to teach me how to do things. He taught me how to kayak. He taught me how to cross country ski. Back in those days before climate change, we actually got quite a bit of snow in the area where I live, even as early as Thanksgiving to. I'm in November. And so the first couple of winters that we lived here, and we would go to a local park, or, you know, even just out in the in the backyard of where his property was, and, and, and ski, Nordic ski, not downhill ski, really, but it was, it was an amazing exercise. It's an amazing feel to be able to do that, and I have no memory, and I had no relatives that that were in touch with the true Scandinavian heritage, that ancestry.com says that I have, but the act of doing a little bit of Nordic skiing with him gave me a real feel for what some people go through. Because traditionally, skiing was a form of transportation in those countries. In the Larry P you skied to work, you skied to somebody else's house. So, you know, I thought that that was fun and interesting. Now, the last few winters, we haven't gotten enough snow to amount to anything like that, but I do have, I still have a pair of skis. So no, that may be something that we do at some point when given the opportunity, or some other place where we have a bit more of a snow base.   Michael Hingson ** 56:10 Well, I'm sure that some people would be curious to to know this being blind and doing the work that you do, you probably do. Well, you do the same things, but you probably do them in different ways, or have different technologies that you use. What's some of the equipment and kind of technologies that you use to perform your job?   Kane Brolin ** 56:32 Well, you know, I wouldn't say that. I'm cutting edge. I'm sure there are people who do differently and better than I do, but I do most of my work in a PC based environment. It's a Windows based environment at the present time, because the broker dealers and the other firms that I work through, you know, I'm independent, in a way, meaning I pay my own bills and operate out of my own space and have my name of Berlin wealth management as a shingle on my door, so to speak. But you never walk alone in this business. And so I chose, ultimately, a company called the Commonwealth financial network to serve as my investment platform and my source of technology, and my source of what is called compliance, which means, you know, they are the police walking alongside what I do to make sure that I've documented the advice I've given to people, to make sure that that advice is suitable and that I'm operating according to the law and in the best interest of my clients, and not Not taking money from them, or, you know, doing phony baloney things to trade into a stock before I recommend that to somebody else. You know, there's a lot of malfeasance that can happen in this type of industry, but all these securities that I sell and all the advice that I given are done so with the blessing of the Commonwealth Financial Network, which is a member of FINRA and SIPC, I just need to point that out here. But they also provide technology, and most of their technology is designed to work in a Windows environment, and so that's typically what I have used. So I use JAWS.   Michael Hingson ** 58:23 And JAWS is a screen reader that verbalizes what comes across the screen for people who don't know it right, or puts   Kane Brolin ** 58:28 it into Braille, or puts it into Braille in the in the in the early days of my doing the business, many of the programs that we had to use to design an insurance policy or to pick investments, or to even monitor investments were standalone programs that were not based on a web architecture that would be recognizable. And so I was very fortunate that there was money available from the vocational rehab system to bring somebody in from Easter Seals Crossroads here in Indiana, to actually write Jaws script workarounds, that is, that could help jaws to know what to pull from the graphics card on the screen or in the system, to be able to help me interact. Because otherwise, I would have opened up a program and to me, it would have just been like a blank screen. I wouldn't be able to see or interact with data on the screen. Now, with more things being web based, it's a little easier to do those things. Not always. There are still some programs that are inaccessible, but most of what I do is through the use of Windows 10 or 11, and and with the use of Jaws, I do have, I devices. I like Apple devices, the smaller ones. I'm actually speaking to you using an iPad right now, a sixth generation iPad I've had for a while. I have an iPhone so I can still, you know, look up stock tickers. I can send 10. Text messages or emails, if I have to using that. But in general, I find that for efficiency sake, that a computer, a full on computer, tends to work best and and then I use that more rapidly and with more facility than anything else, right? I use the Kurzweil 1000 system to scan PDFs, or sometimes printed documents or books, things like that, into a readable form where I'm trying to, trying to just kind of anticipate what other things you may ask about. But you know, I use office 365, just like anybody else might. You know, I I have to use a lot of commonly available programs, because the people monitoring my work, and even the clients that I interact with still need to, even if they have sight, they need to read an email right after I send it. You know, they've my assistant has to be able to proof and manipulate a document in a form that she can read, as well as one that I can listen to or use Braille with. I'm a fluent Braille reader and writer. So there are some gizmos that I use, some braille displays and Braille keyboards and things of that nature. But, you know, most people seem to be under the misconception that a blind guy has to use a special blind computer, which must cost a king's ransom, not true, if anybody's listening to the program that isn't familiar with 2024 era blindness technology, it's mostly the same as anybody else's except with the modifications that are needed to make stuff accessible in a non visual format, and   Michael Hingson ** 1:01:45 the reality is, that's what it's all about. It's not like it's magically expensive. There are some things that are more expensive that do help. But the reality is that we use the same stuff everyone else uses. Just have some things that are a little bit different so that we are able to have the same access that other people do, but at the same time, that's no different than anyone else. Like I point out to people all the time, the electric light bulb is just a reasonable accommodation for light dependent people. Anyway, it's just that there are a whole lot more people who use it, and so we spend a whole lot more time and money making it available that is light on demand to people. But it doesn't change the fact that the issue is still there, that you need that accommodation in order to function. And you know that that, of course, leads to and, well, we won't spend a lot of time on it, but you are are very involved in the National Federation of the Blind, especially the NFB of Indiana, and you continue to pay it forward. And the NFB has been all about helping people to understand that we're not defined by blindness. We're defined by what we are and who we are, and blindness is happens to be a particular characteristic that we share   Kane Brolin ** 1:03:09 well, and there's a lot of other characteristics that we might not share. As an example, somebody, I don't know that he is involved in the NFB as such, but you know blind, if you're involved in American Blind culture and and that you've probably heard of a man named George Wurtzel. He is the brother of the guy that used to be president of the NFB of Michigan affiliate. But I understand that George is very good at things that I am not at all good at. He, you know? He understand that he almost built his own house from the ground up. His skill is not with computers and email and all this electronic communication that they do today, but he's a master woodworker. He's an artisan. You know, I I'm also involved, and I'd be remiss if I didn't mention it, I'm also involved with an organization called Penny forward, which is, you know, it could be the direction that I ultimately head in even more because it dovetails with my career. It's financial, education and fitness by the blind, for the blind, and it was started by a young man named Chris Peterson, who's based in the Twin Cities, who is not an NFB guy. He's actually an ACB guy, but his values are not that much different, and he's been a computer programmer. He's worked for big organizations, and now he started his own and has made a full time business out of financial fitness, educational curricula, podcasting, other things that you can subscribe to and buy into. And he's trying to build a community of the varied blind people that do all kinds of things and come from all sorts of backgrounds. And in one of the later editions of his podcast, he interviewed a man who's originally from Florida, who. Founded a company called Cerro tech that some might be familiar with, Mike Calvo, and Mike came to some of the same conclusions about blindness that you and I have, except that he's much younger. He's from Florida, and he's a Cuban American. He's a Latino whose first language growing up probably was Spanish, and who actually came out of, out of the streets. I mean, he was, he was in gangs, and did all kinds of things that were very different from anything I was ever exposed to as a young person. So I think in a lot of ways, we as blind people face the same types of issues, but we don't. None of us comes at it from the same vantage point. And, you know, we're, we're all dealing with maybe some of the same circumstances, but many, many, we've gotten there in very many different ways. And so I try to also impose on people. We are all different. We're a cross section. We don't all tie our shoes or cook our meals the same way. We don't want to live in the same environment. We don't want to do the same hobbies. And we don't all have better other senses than sighted people do. I don't know how many times you've heard it. I'd be a very rich man if I had $1 for every time someone said, Well, yeah, but you know, being blind, your hearing must be so much better, your sense of smell must be so much more acute. Well, no, the the divine forces in the universe have not just compensated me by making everything else better. What do you do with someone like Helen Keller, who was blind and deaf. There are people with plenty of people with blindness, and also other morbidities or disabilities, or I don't even like disabilities, different different abilities, different strengths and weaknesses. Along with blindness, there are blind people who also happen to be autistic, which could be an advantage to them, in some ways a disadvantage to others. I would like to go beyond the discussion of disability and think of these things, and think of me and others as just simply being differently able, because, you know, what kinds of jobs and roles in life with people that have the characteristic of autism, maybe they are actually better at certain things than a non autistic person would be. Maybe overall, people who live with the characteristic of bl

AABP Executive Director Dr. Fred Gingrich is joined by Dr. Phillip Jardon, extension veterinarian at Iowa State University and a member of the AABP Nutrition Committee. The goal of our podcast today is to discuss the upcoming Dairy Transition Cow Nutrition and Management Seminar. The seminar will be held in Ashland, Ohio, on April 25-26, 2025. This seminar is approved for 15 hours of continuing education in jurisdictions that recognize RACE approval. The fee for the seminar is $450 and a local hotel block has been secured for just $129 per night which includes breakfast. Attendees are also provided lunch on both days of the seminar. AABP is offering these seminars outside of the annual and recent graduate conference to expand our CE opportunities for members at a lower cost and less time away from practice.  Veterinarians are uniquely positioned to provide consultations for the transition cow program for their dairy clients. This can include everything from balancing the rations to trouble shooting when problems occur. Starting fresh cows off right is important to prevent disease, but also important for production and reproductive success. Jardon explains that there are many areas to explore in the transition pen through observation that does not involve balancing the ration. This seminar will include a consultation at a local dairy to teach these skills to attendees so they can go home and immediately incorporate these consulting skills into their practice or improve their current level of understanding. Faculty includes Jardon and Drs. Jonathon Townsend, Jesse Goff and Jim Drackley. Jardon discusses the topics from each faculty member. Goff will provide presentations on macro and micro mineral nutrition and vitamin nutrition impacts on immunity, and DCAD discussions. Drackley will present on grouping strategies and transition cow ration strategies for balancing energy, fiber and protein levels to ensure success of the transition cow program and fresh cow health and productivity.  This seminar is limited to 25 attendees, and you must be an AABP member to attend. To find out more information and to register, visit this page. Find all AABP CE opportunities under the “Continuing Education” menu of the AABP website. All upcoming non-conference seminars are on this page.  

How do I keep our members engaged? Let's find out. Quinn Moran is passionate about leadership and change management to help individuals and organizations realize their potential. She is enthusiastic, driven and a devoted team player. She currently is a Fraternal Recruitment and Growth Consultant working with hundreds of undergraduate fraternity men in different NIC fraternities to plan, direct, and execute strategic plans directly related to organizational growth. She was most recently honored as IFC Chapter Advisor of the Year with Iowa State Triangle Fraternity. Quinn graduated with a Masters in Business Administration from Missouri State University in the Fall of 2021, and Bachelor's Degree in Marketing from Iowa State University, with minors in Spanish and Management in the Spring of 2018. She is a proud member of Alpha Delta Pi. In episode 545 of the Fraternity Foodie Podcast, we find out why she chose Iowa State over Iowa, why she decided to go with Alpha Delta Pi (she'll remember this story for the rest of her life), how to make successful philanthropy and service events in your fraternity or sorority, what it was like to work for Alpha Delta Pi headquarters as a leadership consultant, how fraternities can set up a big fall recruitment class right now, how we can engage our chapters members all the way through senior year, what makes Iowa State Triangle so special, what is working right now in terms of content creation for fraternities, and advice for students who are trying to communicate with lots of stakeholders at the same time. Enjoy!

This week Julie and Chrissa are joined by Heart and Solutions BHIS counselors Abraham Valencia and Jonathan Lara. Both Jonathan and Abraham grew up in spanish speaking homes and provide services for spanish speaking families in Iowa.Abraham is a current BHIS provider for Heart and Solutions out of the Waterloo area. Abraham has been a mental health/behavioral health service provider to the community for 4-5 years. Abraham has worked with families from diverse backgrounds in California and currently in Iowa. He is committed to collaborating with families and working together to overcome the challenges they face as it relates to mental health/behavioral health.Jonathan is a graduate of Iowa State University with a degree in both Psychology and Biology. To start behavioral or mental health services in Iowa call Heart and Solutions at (800) 531-4236. Connect Online:Abraham: https://heartandsolutions.net/providers/abraham-valencia/Jonathan:https://heartandsolutions.net/providers/jonathan-nelson-lara/Connect with Heart and Solutions online at:Spotify: https://open.spotify.com/show/2dWKD6TenIMIC76ctq21YNYoutube: https://www.youtube.com/channel/UCPmrcmi5HUINpWEjHfHzTnQ/featuredPodcast Facebook: https://www.facebook.com/YouNeedaCounselorHeart and Solutions Facebook: https://www.facebook.com/HeartandsolutionsInstagram: https://www.instagram.com/you_need_a_counselor/Web: http://www.heartandsolutions.net

Send us a textA simple yet profound question sparked a movement that continues to transform lives across continents: "What if I raised chickens to help my friends back home?" When 8-year-old Biruk Van De Stroet posed this question to his adoptive parents in Iowa, no one could have predicted the remarkable journey that would unfold over the next eleven years.Having been adopted from Ethiopia where he once survived by rushing into restaurants to eat strangers' leftovers before being chased away, Biruk carried with him an unshakable concern for those he'd left behind. His childlike solution? Start with eight chickens (he was eight years old, after all). His farmer father gently amended the plan: "Raising eight, raising a hundred, pretty close." From this humble beginning, Biruk's Egg Project has grown to nearly 2,000 chickens, generating funds that have revolutionized life in his Ethiopian village.The project now provides monthly allowances for 75 children, ensuring they can attend school and meet basic needs without resorting to the survival tactics Biruk once employed. Beyond individual support, the initiative has funded crucial infrastructure—a birthing clinic eliminates the need for pregnant women to walk an hour for care, and a vocational school teaching practical trades like woodworking and computer skills that create sustainable livelihoods.Throughout our conversation, Biruk's wisdom belies his youth. Having recently spent a summer reconnecting with his Ethiopian heritage and witnessing firsthand the impact of his work, he speaks with profound gratitude and humility: "I get way too much credit. Really, we should be praising God." As he prepares to study finance at Iowa State University, his vision extends far beyond the chicken coops of Iowa. "My purpose is to help people," he explains, "and I feel like we all have that calling wherever we are in our stages of life. Either you're 80 years old or you're eight years old, there is always something for you to do."What calling might you be hearing? What impact could your first step of obedience create? Biruk's remarkable journey reminds us that age is no barrier to world-changing leadership. Connect with Biruk's Egg Project on Facebook or at https://www.birukseggproject.org/ to learn more or support their mission.Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism ControlsThe Poultry Leadership Podcast is only possible because of its sponsor, Prism ControlsFind out more about them at www.prismcontrols.com

This episode of The Fabricator Podcast features an interview with Professor Jo Mackiewicz, an English professor at Iowa State University who also happens to be a welder. Mackiewicz discusses her research on communication and learning in the welding and fabrication trades, as well as her experience working part-time at Howe's Welding & Metal Fabrication, a small job shop in Ames, Iowa. She shares her insights on women working in metal fabrication, insights on the challenges of learning a skilled trade like welding, the importance of mentorship and support for underrepresented groups in the trades, and her plans to start her own welding shop. The also conversation explores the disconnect between the academic and "hands-on" worlds, and how Mackiewicz's experience in the fabrication industry has made her a more well-rounded individual. Email us at podcast@fmamfg.org with any comments, questions, or suggestions.

This Real Science Exchange podcast episode was recorded during a webinar from Balchem's Real Science Lecture Series. You can find it at balchem.com/realscience.Dr. Baumgard begins with an overview of the structure and function of the gastrointestinal tract. More than 75% of an animal's immune system resides in the gut. The focus of this webinar is how heat stress initiates leaky gut, how that leaky gut then influences the immune and hormonal systems, and ultimately, how that reduces productivity. (0:22)Dr. Baumgard compares the metabolism of a cow 200 days in milk to a cow 10 days in milk. The 200-day cow is experiencing ad libitum intake and gaining weight. Her insulin levels would be high, and NEFAs would be low. On the other hand, the 10-day cow is experiencing suboptimal intake, and her insulin levels are the lowest they'll ever be during the production cycle. Body tissue is mobilized, and NEFAs will increase. Research shows it takes 72 grams of glucose to make one kilogram of milk. Any disruption to the gluconeogenic pathway has the potential to decrease milk yield. (6:38)Heat stress is estimated to cost the US dairy industry $1.7 billion each year. Regardless of climate change, heat stress will continue to be an issue because all economically important phenotypes in animal agriculture are heat-producing processes. Dr. Baumgard's lab has been investigating the biology of heat stress to implement more effective mitigation strategies. (9:09)How much of the reduction in feed intake during heat stress explains the reduction in milk yield? A pair-feeding experiment comparing thermoneutral to heat-stressed cows showed that about 50% of the reduction in milk yield during a heat wave is due to a reduction in feed intake. The thermoneutral cows lost weight in response to decreased intake, and their NEFAs increased. Heat-stressed cows did not have an increase in NEFA. Heat-stressed animals fail to mobilize adipose tissue despite their endocrine profile predicting that they should. However, insulin is high when we would expect it to be low, and that response to heat stress is highly conserved in all species. (10:43)Heat-stressed cows produced about 400 grams less lactose per day than their pair-fed thermoneutral controls. This is nearly a pound! Is the liver producing 400 fewer grams of glucose each day? Or is some other extramammary tissue using more glucose per day? Dr. Baumgard's work suggests that the immune system is where the 400 grams of glucose go in heat-stressed animals. During heat stress, vasodilation at the body surface occurs, with concomitant vasoconstriction in the gut. The gut epithelium is very sensitive to reduced oxygen delivery that would result from the vasoconstriction, and tight junction proteins do not function properly, resulting in a leaky gut. This results in an infiltration of antigens into the body, which causes an immune response.  (15:36)Dr. Baumgard details how insulin fits into these immune responses via the Warburg effect. An activated immune cell prefers glucose and needs it in high quantities. The activated cell switches from the Kreb's cycle to generate ATP to aerobic glycolysis. This requires high insulin. The immune system requires approximately one gram of glucose per kilogram of metabolic body weight per hour. (25:03)By far, the biggest impact a dairy producer can make to alleviate heat stress is to modify the environment physically: shade, fans, soakers, misters, etc. Investing in cooling cows improves production efficiency and profitability, summer fertility, animal welfare and health, and sustainability. Other important heat abatement considerations include adequate water availability, reducing walking distance to the parlor and time in the holding pen, and improving ventilation. Dry cows should also be part of any heat abatement strategy, as the benefits of cooling dry cows extends far into lactation. Dr. Baumgard also discusses different dietary management strategies for heat stress situations. (32:43)In summary, heat stress decreases almost every metric of productivity and costs everyone in the industry. Reduced feed intake is only part of the problem. Heat-induced leaky gut results in biological consequences incredibly similar to any other immune activation, such as mastitis or metritis. For dairy producers, heat stress abatement should by far be their biggest priority. Once those infrastructure improvements are in place, dietary interventions are another good strategy to minimize the negative consequences of heat stress. (47:43)Dr. Baumgard takes questions from the webinar audience. (49:22)Please subscribe and share with your industry friends to invite more people to join us at the Real Science Exchange virtual pub table.  If you want one of our Real Science Exchange t-shirts, screenshot your rating, review, or subscription, and email a picture to anh.marketing@balchem.com. Include your size and mailing address, and we'll mail you a shirt.

This month on the PigX Podcast, we explore the research and insights from two producers on the advantages of maintaining clean market hauling equipment, including the financial considerations. Beyond the overall benefits to swine health, we discuss best practices implemented by these companies and the country of Denmark, strategies for introducing the proposition and methods for measuring the return on investment, in addition to much more. Joining us in today's episode are Dr. Edison Magalhaes, assistant professor at Iowa State University, Dr. Pete Thomas, director of health services at Iowa Select Farms and Dr. Tyler Bauman, herd veterinarian with The Maschhoffs.

Are your data science projects failing to deliver real business value?What if the problem isn't the technology or the organization, but your approach as a data scientist?With only 11% of data science models making it to deployment and close to 85% of big data projects failing, something clearly isn't working.In this episode, three globally recognised analytics leaders, Bill Schmarzo, Mark Stouse and John Thompson, join Dr Genevieve Hayes to deliver a tough love wake-up call on why data scientists struggle to create business impact, and more importantly, how to fix it.This episode reveals:Why focusing purely on technical metrics like accuracy and precision is sabotaging your success — and what metrics actually matter to business leaders. [04:18]The critical mindset shift needed to transform from a back-room technical specialist into a valued business partner. [30:33]How to present data science insights in ways that drive action — and why your fancy graphs might be hurting rather than helping. [25:08]Why “data driven” isn't enough, and how to adopt a “data informed” approach that delivers real business outcomes. [54:08]Guest BioBill Schmarzo, also known as “The Dean of Big Data,” is the AI and Data Customer Innovation Strategist for Dell Technologies' AI SPEAR team, and is the author of six books on blending data science, design thinking, and data economics from a value creation and delivery perspective. He is an avid blogger and is ranked as the #4 influencer worldwide in data science and big data by Onalytica and is also an adjunct professor at Iowa State University, where he teaches the “AI-Driven Innovation” class.Mark Stouse is the CEO of ProofAnalytics.ai, a causal AI company that helps companies understand and optimize their operational investments in light of their targeted objectives, time lag, and external factors. Known for his ability to bridge multiple business disciplines, he has successfully operationalized data science at scale across large enterprises, driven by his belief that data science's primary purpose is enabling better business decisions.John Thompson is EY's Global Head of AI and is the author of four books on AI, data and analytics teams. He was named one of dataIQ's 100 most influential people in data in 2023 and is also an Adjunct Professor at the University of Michigan, where he teaches a course based on his book “Building Analytics Teams”.LinksConnect with Bill on LinkedInConnect with Mark on LinkedInConnect with John on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

Genevieve Hayes Consulting Episode 53: A Wake-Up Call from 3 Tech Leaders on Why You're Failing as a Data Scientist Are your data science projects failing to deliver real business value?What if the problem isn’t the technology or the organization, but your approach as a data scientist?With only 11% of data science models making it to deployment and close to 85% of big data projects failing, something clearly isn’t working.In this episode, three globally recognised analytics leaders, Bill Schmarzo, Mark Stouse and John Thompson, join Dr Genevieve Hayes to deliver a tough love wake-up call on why data scientists struggle to create business impact, and more importantly, how to fix it.This episode reveals:Why focusing purely on technical metrics like accuracy and precision is sabotaging your success — and what metrics actually matter to business leaders. [04:18]The critical mindset shift needed to transform from a back-room technical specialist into a valued business partner. [30:33]How to present data science insights in ways that drive action — and why your fancy graphs might be hurting rather than helping. [25:08]Why “data driven” isn’t enough, and how to adopt a “data informed” approach that delivers real business outcomes. [54:08] Guest Bio Bill Schmarzo, also known as “The Dean of Big Data,” is the AI and Data Customer Innovation Strategist for Dell Technologies' AI SPEAR team, and is the author of six books on blending data science, design thinking, and data economics from a value creation and delivery perspective. He is an avid blogger and is ranked as the #4 influencer worldwide in data science and big data by Onalytica and is also an adjunct professor at Iowa State University, where he teaches the “AI-Driven Innovation” class.Mark Stouse is the CEO of ProofAnalytics.ai, a causal AI company that helps companies understand and optimize their operational investments in light of their targeted objectives, time lag, and external factors. Known for his ability to bridge multiple business disciplines, he has successfully operationalized data science at scale across large enterprises, driven by his belief that data science’s primary purpose is enabling better business decisions.John Thompson is EY's Global Head of AI and is the author of four books on AI, data and analytics teams. He was named one of dataIQ's 100 most influential people in data in 2023 and is also an Adjunct Professor at the University of Michigan, where he teaches a course based on his book “Building Analytics Teams”. Links Connect with Bill on LinkedInConnect with Mark on LinkedInConnect with John on LinkedIn Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE Read Full Transcript [00:00:00] Dr Genevieve Hayes: Hello, and welcome to Value Driven Data Science, the podcast that helps data scientists transform their technical expertise into tangible business value, career autonomy, and financial reward. I’m Dr. Genevieve Hayes, and today I’m joined by three globally recognized innovators and leaders in AI, analytics, and data science.[00:00:24] Bill Schmarzo, Mark Stouse, and John Thompson. Bill? Also known as the Dean of Big Data, is the AI and Data Customer Innovation Strategist for Dell Technologies AI Spear Team, and is the author of six books on blending data science, design thinking, and data economics from a value creation and delivery perspective.[00:00:49] He is an avid blogger and is ranked as the number four influencer worldwide in data science and big data Analytica. And he’s also an adjunct professor at Iowa State University, where he teaches AI driven innovation. Mark is the CEO of proofanalytics. ai, a causal AI company that helps organizations understand and optimize their operational investments in light of their targeted objectives, time lag and external factors.[00:01:23] Known for his ability to bridge multiple business disciplines, he has successfully operationalized data science at scale across large enterprises. Driven by his belief that data science’s primary purpose is enabling better business decisions. And John is EY’s global head of AI and is the author of four books on AI data and analytics teams.[00:01:49] He was named one of DataIQ’s 100 most influential people in data in 2023. and is also an adjunct professor at the University of Michigan, where he teaches a course based on his book, Building Analytics Teams. Today’s episode will be a tough love wake up call for data scientists on why you are failing to deliver real business value and more importantly, what you can do about it.[00:02:17] So get ready to boost your impact. Earn what you’re worth and rewrite your career algorithm. Bill, Mark, John, welcome to the show.[00:02:25] Mark Stouse: Thank[00:02:26] Bill Schmarzo: Thanks for having us.[00:02:27] John Thompson: to be here.[00:02:28] Dr Genevieve Hayes: Only 11 percent of data scientists say their models always deploy. Only 10 percent of companies obtain significant financial benefits from AI technologies and close to 85 percent of big data projects fail. These statistics, taken from research conducted by Rexa Analytics, the Boston Consulting Group and Gartner respectively, paint a grim view of what it’s like working as a data scientist.[00:02:57] The reality is, you’re probably going to fail. And when that reality occurs, it’s not uncommon for data scientists to blame either the executive for not understanding the brilliance of their work, or the corporate culture for not being ready for data science. And maybe this is true for some organizations.[00:03:20] Particularly those relatively new to the AI adoption path. But it’s now been almost 25 years since William Cleveland first coined the term data science. And as the explosive uptake of generative AI tools, such as chat GPT demonstrate with the right use case. People are very willing to take on AI technologies.[00:03:42] So perhaps it’s finally time to look in the mirror and face the truth. Perhaps the problem is you, the data scientist. But if this is the case, then don’t despair. In many organizations, the leadership just don’t have the time to provide data scientists with the feedback necessary to improve. But today, I’m sitting here with three of the world’s best to provide that advice just for you.[00:04:09] So, let’s cut to the chase what are the biggest mistakes you see data scientists making when it comes to demonstrating their value?[00:04:18] Mark Stouse: I think that you have to start with the fact that they’re not demonstrating their value, right? I mean, if you’re a CEO, a CFO, head of sales really doesn’t matter if you’re trying to make better business decisions over and over and over again. As Bill talks about a lot, the whole idea here is economic,[00:04:39] and it is. About engaging, triggering the laws of compounding you’ve got to be able to do stuff that makes that happen. Data management, for example, even though we all agree that it’s really necessary, particularly if you’re launching, you know, big data solutions. You can’t do this sequentially and be successful.[00:05:04] You’re going to have to find some areas probably using, you know, old fashioned math around causal analytics, multivariable linear regression, things like that, to at least get the ball rolling. In terms of delivering better value, the kind of value that business leaders actually see as valuable[00:05:29] I mean, one of the things that I feel like I say a lot is, you have to have an understanding of your mission, the mission of data science. As somebody who, as a business leader champions it. Is to help people make those better and better and better decisions. And if you’re not doing that, you’re not creating value.[00:05:52] Full stop.[00:05:53] Bill Schmarzo: Totally agree with Mark. I think you’re going to find that all three of us are in violent agreement on a lot of this stuff. What I find interesting is it isn’t just a data scientist fault. Genevieve, you made a comment that leadership lacks the time to provide guidance to data scientists. So if leadership Is it treating data and analytics as an economics conversation if they think it’s a technology conversation is something that should be handled by the CIO, you’ve already lost, you’ve already failed, you already know you failed,[00:06:24] Mark mentioned the fact that this requires the blending of both sides of the aisle. It requires a data scientist to have the right mindset to ask questions like what it is that we’re trying to achieve. How do we create value? What are our desired outcomes? What are the KPIs metrics around which are going to make your success?[00:06:39] Who are our key stakeholders? There’s a series of questions that the data scientist must be empowered to ask and the business Leadership needs to provide the time and people and resources to understand what we’re trying to accomplish. It means we can go back old school with Stephen Covey, begin with an end in mind.[00:07:01] What is it we’re trying to do? Are we trying to improve customer retention? We try to do, you know, reduce unplanned operational downtime or improve patient outcomes. What is it we’re trying to accomplish? The conversation must, must start there. And it has to start with business leadership, setting the direction, setting the charter, putting the posts out where we want to go, and then the data science team collaborating with the stakeholders to unleash that organizational tribal knowledge to actually solve[00:07:32] Dr Genevieve Hayes: think a lot of the problem comes with the fact that many business leaders see data science as being like an IT project. So, if you’ve got your Windows upgrade, the leadership It gives the financing to IT, IT goes along and does it. And then one morning you’re told, when you come into work, your computer will magically upgrade to the latest version of Windows.[00:07:55] So no one really gets bothered by it. And I think many business leaders treat data science as just another IT project like that. They think they can just Give the funding, the data scientists will go away and then they’ll come in one morning and the data science will magically be on their computer.[00:08:15] Bill Schmarzo: Yeah, magic happens, right? No, no, magic doesn’t happen, it doesn’t happen. There has to be that leadership commitment to be at the forefront, not just on the boat, but at the front of the boat saying this is the direction we’re going to go.[00:08:29] John Thompson: That’s the whole reason this book was written. The whole point is that, analytics projects are not tech projects. Analytics projects are cultural transformation projects, is what they are. And if you’re expecting the CEO, CFO, CIO, COO, whoever it is, to go out there and set the vision.[00:08:50] That’s never going to happen because they don’t understand technology, and they don’t understand data. They’d rather be working on building the next factory or buying another company or something like that. What really has to happen is the analytics team has to provide leadership to the leadership for them to understand what they’re going to do.[00:09:12] So when I have a project that we’re trying to do, my team is trying to do, and if we’re working for, let’s say, marketing, I go to the CMO and I say, look, you have to dedicate and commit. that your subject matter experts are going to be in all the meetings. Not just the kickoff meetings, not just the quarterly business review, the weekly meetings.[00:09:36] Because when we go off as an analytics professionals and do things on our own, we have no idea what the business runs like. , we did analytics at one company that I work for. We brought it back and we showed it to the they said, the numbers are wildly wrong. And we said, well, why? And they said, well, you probably don’t understand that what we do is illegal in 10 US states.[00:10:00] So you probably have the data from all those 10 states in the analysis. And we did. So, we took it all out and they look down there and go, you got it right. It’s kind of surprising. You didn’t know what you were doing and you got it right. So, it has to be a marriage of the subject matter experts in the business.[00:10:17] And the data scientists, you can’t go to the leadership and say, tell us what you want. They don’t know what they want. They’d want another horse in Henry Ford’s time, or they glue a, a Walkman onto a radio or something in Steve Jobs time. They don’t know what they want. So you have to come together.[00:10:36] And define it together and you have to work through the entire project together.[00:10:42] Mark Stouse: Yeah, I would add to that, okay, that a lot of times the SMEs also have major holes in their knowledge that the analytics are going to challenge and give them new information. And so I totally agree. I mean, this is an iterative learning exchange. That has profound cultural implications.[00:11:11] One of the things that AI is doing right now is it is introducing a level of transparency and accountability into operations, corporate operations, my operations, your operations, that honestly, none of us are really prepared for. None of us are really prepared for the level of learning that we’re going to have to do.[00:11:36] And very few of us are aware of how polymathic. Most of our challenges, our problems, our objectives really are one of the things that I love to talk about in this regard is analytics made me a much better person. That I once was because it showed me the extent of my ignorance.[00:12:01] And when I kind of came to grips with that and I started to use really the modicum of knowledge that I have as a way of curating my ignorance. And I got humble about it made a big difference[00:12:16] John Thompson: Well, that’s the same when I was working shoulder to shoulder with Bill, I just realized how stupid I was. So, then I just, really had to, come back and, say, oh, God nowhere near the summit, I have a long way to go.[00:12:31] Bill Schmarzo: Hey, hey, Genevie. Let me throw something out there at you and it builds on what John has said and really takes off on what Mark is talking about is that there is a cultural preparation. It needs to take place across organizations in order to learn to master the economies of learning,[00:12:48] the economies of learning, because you could argue in knowledge based industries that what you are learning is more important than what you know. And so if what you know has declining value, and what you’re learning has increasing value, then what Mark talked about, and John as well, both city presenting data and people saying, I didn’t know that was going on, right?[00:13:09] They had a certain impression. And if they have the wrong cultural mindset. They’re going to fight that knowledge. They’re going to fight that learning, oh, I’m going to get fired. I’m going to get punished. No, we need to create cultures that says that we are trying to master the economies and learning and you can’t learn if you’re not willing to fail.[00:13:29] And that is what is powerful about what AI can do for us. And I like to talk about how I’m a big fan of design thinking. I integrate design thinking into all my workshops and all my training because it’s designed to. Cultivate that human learning aspect. AI models are great at cultivating algorithmic learning.[00:13:50] And when you bring those two things together around a learning culture that says you’re going to try things, you’re going to fail, you’re going to learn, those are the organizations that are going to win.[00:13:59] John Thompson: Yeah, you know, to tie together what Mark and Bill are saying there is that, you need people to understand that they’re working from an outmoded view of the business. Now, it’s hard for them to hear that. It’s hard for them to realize it. And what I ask data scientists to do that work for me is when we get a project and we have an operational area, sales, marketing, logistics, finance, manufacturing, whatever it is.[00:14:26] They agreed that they’re going to go on the journey with us. We do something really simple. We do an exploratory data analysis. We look at means and modes and distributions and things like that. And we come back and we say, this is what the business looks like today. And most of the time they go, I had no idea.[00:14:44] You know, I didn’t know that our customers were all, for the most part, between 70 and 50. I had no idea that our price point was really 299. I thought it was 3, 299. So you then end up coming together. You end up with a shared understanding of the business. Now one of two things is generally going to happen.[00:15:05] The business is going to freak out and leave the project and say, I don’t want anything to do with this, or they’re going to lean into it and say, I was working from something that was, as Bill said, declining value. Okay. Now, if they’re open, like a AI model that’s being trained, if they’re open to learning, they can learn what the business looks like today, and we can help them predict what the business should look like tomorrow.[00:15:31] So we have a real issue here that the three of us have talked about it from three different perspectives. We’ve all seen it. We’ve all experienced it. It’s a real issue, we know how people can come together. The question is, will they?[00:15:46] Dr Genevieve Hayes: think part of the issue is that, particularly in the area of data science, there’s a marked lack of leadership because I think a lot of people don’t understand how to lead these projects. So you’ve got Many data scientists who are trained heavily in the whole technical aspect of data science, and one thing I’ve come across is, you know, data scientists who’ll say to me, my job is to do the technical work, tell me what to do.[00:16:23] I’ll go away and do it. Give it to you. And then you manager can go and do whatever you like with it.[00:16:29] Mark Stouse: Model fitment.[00:16:31] Dr Genevieve Hayes: Yeah. And then one thing I’ve experienced is many managers in data science are, you know, It’s often the area that they find difficult to find managers for, so we’ll often get people who have no data science experience whatsoever[00:16:46] and so I think part of the solution is teaching the data scientists that they have to start managing up because they’re the ones who understand what they’re doing the best, but no one’s telling them that because the people above them often don’t know that they should be telling the data[00:17:08] John Thompson: Well, if that’s the situation, they should just fire everybody and save the money. Because it’s never going to go anywhere. But Bill, you were going to say something. Go ahead.[00:17:16] Bill Schmarzo: Yeah, I was going to say, what’s interesting about Genevieve, what you’re saying is that I see this a lot in not just data scientists, but in a lot of people who are scared to show their ignorance in new situations. I think Mark talked about this, is it because they’re, you think about if you’re a data scientist, you probably have a math background. And in math, there’s always a right answer. In data science, there isn’t. There’s all kinds of potential answers, depending on the situation and the circumstances. I see this all the time, by the way, with our sales folks. Who are afraid we’re selling technology. We’re afraid to talk to the line of business because I don’t understand their business Well, you don’t need to understand their business, but you do need to become like socrates and start asking questions What are you trying to accomplish?[00:18:04] What are your goals? What are your desired outcomes? How do you measure success? Who are your stakeholders ? You have to be genuinely interested In their success and ask those kind of questions if you’re doing it to just kind of check a box off Then just get chad gpt to rattle it off But if you’re genuinely trying to understand what they’re trying to accomplish And then thinking about all these marvelous different tools you have because they’re only tools And how you can weave them together to help solve that now you’ve got That collaboration that john’s book talks about about bringing these teams together Yeah[00:18:39] Mark Stouse: is, famously paraphrased probably did actually say something like this, . But he’s famously paraphrased as saying that he would rather have a really smart question than the best answer in the world. And. I actually experienced that two days ago,[00:18:57] in a conversation with a prospect where I literally, I mean, totally knew nothing about their business. Zero, but I asked evidently really good questions. And so his impression of me at the end of the meeting was, golly, you know, so much about our business. And I wanted to say, yeah, cause you just educated me.[00:19:21] Right. You know, I do now. And so I think there’s actually a pattern here that’s really worth elevating. So what we are seeing right now with regard to data science teams is scary similar to what happened with it after Y2K, the business turned around and looked at him and said, seriously, we spend all that money,[00:19:45] I mean, what the heck? And so what happened? The CIO got, demoted organizationally pretty far down in the company wasn’t a true C suite member anymore. Typically the whole thing reported up into finance. The issue was not. Finance, believing that they knew it better than the it people,[00:20:09] it was, we are going to transform this profession from being a technology first profession to a business outcomes. First profession, a money first profession, an economics organization, that has more oftentimes than not been the outcome in the last 25 years. But I think that that’s exactly what’s going on right now with a lot of data science teams.[00:20:39] You know, I used to sit in technology briefing rooms, listening to CIOs and other people talk about their problems. And. This one CIO said, you know, what I did is I asked every single person in my organization around the world to go take a finance for non financial managers course at their local university.[00:21:06] They want credit for it. We’ll pay the bill. If they just want to audit it, they can do that. And they started really cross pollinating. These teams to give them more perspective about the business. I totally ripped that off because it just struck me as a CMO as being like, so many of these problems, you could just do a search and replace and get to marketing.[00:21:32] And so I started doing the same thing and I’ve made that suggestion to different CDOs, some of whom have actually done it. So it’s just kind of one of those things where you have to say, I need to know more. So this whole culture of being a specialist is changing from.[00:21:53] This, which, this is enough, this is okay , I’m making a vertical sign with my hand, to a T shaped thing, where the T is all about context. It’s all about everything. That’s not part of your. Profession[00:22:09] John Thompson: Yeah, well, I’m going to say that here’s another book that you should have your hands on. This is Aristotle. We can forget about Socrates. Aristotle’s the name. But you know. But , Bill’s always talking about Socrates. I’m an Aristotle guy myself. So, you[00:22:23] Bill Schmarzo: Okay, well I Socrates had a better jump shot. I’m sorry. He could really nail that[00:22:28] John Thompson: true. It’s true. Absolutely. Well, getting back , to the theme of the discussion, in 1 of the teams that I had at CSL bearing, which is an Australian company there in Melbourne, I took my data science team and I brought in speech coaches.[00:22:45] Presentation coaches people who understand business, people who understood how to talk about different things. And I ran them through a battery of classes. And I told them, you’re going to be in front of the CEO, you’re going to be in front of the EVP of finance, you’re going to be in front of all these different people, and you need to have the confidence to speak their language.[00:23:07] Whenever we had meetings, we talk data science talk, we talk data and integration and vectors and, algorithms and all that kind of stuff. But when we were in the finance meeting, we talked finance. That’s all we talked. And whenever we talked to anybody, we denominated all our conversations in money.[00:23:25] Whether it was drachma, yen, euros, pounds, whatever it was, we never talked about speeds and feeds and accuracy and results. We always talked about money. And if it didn’t make money, we didn’t do it. So, the other thing that we did that really made a difference was that when the data scientists and data scientists hate this, When they went into a meeting, and I was there, and even if I wasn’t there, they were giving the end users and executives recommendations.[00:23:57] They weren’t going in and showing a model and a result and walking out the door and go, well, you’re smart enough to interpret it. No, they’re not smart enough to interpret it. They actually told the marketing people. These are the 3 things you should do. And if your data scientists are not being predictive and recommending actions, they’re not doing their job.[00:24:18] Dr Genevieve Hayes: What’s the, so what test At the end of everything, you have to be able to say, so what does this mean to whoever your audience is?[00:24:25] Mark Stouse: That’s right. I mean, you have to be able to say well, if the business team can’t look at your output, your data science output, and know what to do with it, and know how to make a better decision, it’s like everything else that you did didn’t happen. I mean it, early in proof, we were working on. UX, because it became really clear that what was good for a data scientist wasn’t working. For like everybody else. And so we did a lot of research into it. Would you believe that business teams are okay with charts? Most of them, if they see a graph, they just totally freeze and it’s not because they’re stupid.[00:25:08] It’s because so many people had a bad experience in school with math. This is a psychological, this is an intellectual and they freeze. So in causal analytics, one of the challenges is that, I mean, this is pretty much functioning most of the time anyway, on time series data, so there is a graph,[00:25:31] this is kind of like a non negotiable, but we had a customer that was feeding data so fast into proof that the automatic recalc of the model was happening like lickety split. And that graph all of a sudden looked exactly like a GPS. It worked like a GPS. In fact, it really is a GPS. And so as soon as we stylized.[00:26:01] That graph to look more like a GPS track, all of a sudden everybody went, Oh,[00:26:10] Dr Genevieve Hayes: So I got rid of all the PTSD from high school maths and made it something familiar.[00:26:16] Mark Stouse: right. And so it’s very interesting. Totally,[00:26:21] Bill Schmarzo: very much mirrors what mark talked about So when I was the new vice president of advertiser analytics at yahoo we were trying to solve a problem to help our advertisers optimize their spend across the yahoo ad network and because I didn’t know anything about that industry We went out and my team went out and interviewed all these advertisers and their agencies.[00:26:41] And I was given two UEX people and zero data. Well, I did have one data scientist. But I had mostly UX people on this project. My boss there said, you’re going to want UX people. I was like, no, no, I need analytics. He said, trust me in UX people and the process we went through and I could spend an hour talking about the grand failure of the start and the reclamation of how it was saved at a bar after too many drinks at the Waldorf there in New York.[00:27:07] But what we’ve realized is that. For us to be effective for our target audience was which was media planners and buyers and campaign managers. That was our stakeholders. It wasn’t the analysts, it was our stakeholders. Like Mark said, the last thing they wanted to see was a chart. And like John said, what they wanted the application to do was to tell them what to do.[00:27:27] So we designed this user interface that on one side, think of it as a newspaper, said, this is what’s going on with your campaign. This audience is responding. These sites are this, these keywords are doing this. And the right hand side gave recommendations. We think you should move spend from this to this.[00:27:42] We think you should do this. And it had three buttons on this thing. You could accept it and it would kick into our advertising network and kick in. And we’d measure how effective that was. They could reject it. They didn’t think I was confident and we’d measure effectiveness or they could change it. And we found through our research by putting that change button in there that they had control, that adoption went through the roof.[00:28:08] When it was either yes or no, adoption was really hard, they hardly ever used it. Give them a chance to actually change it. That adoption went through the roof of the technology. So what John was saying about, you have to be able to really deliver recommendations, but you can’t have the system feel like it’s your overlord.[00:28:27] You’ve got to be like it’s your Yoda on your shoulder whispering to your saying, Hey, I think you should do this. And you’re going, eh, I like that. No, I don’t like this. I want to do that instead. And when you give them control, then the adoption process happens much smoother. But for us to deliver those kinds of results, we had to know in detail, what decisions are they trying to make?[00:28:45] How are they going to measure success? We had to really understand their business. And then the data and the analytics stuff was really easy because we knew what we had to do, but we also knew what we didn’t have to do. We didn’t have to boil the ocean. We were trying to answer basically 21 questions.[00:29:01] The media planners and buyers and the campaign managers had 21 decisions to make and we built analytics and recommendations for each Of those 21[00:29:10] John Thompson: We did the same thing, you know, it blends the two stories from Mark and Bill, we were working at CSL and we were trying to give the people tools to find the best next location for plasma donation centers. And, like you said, there were 50, 60 different salient factors they had, and when we presented to them in charts and graphs, Information overload.[00:29:34] They melted down. You can just see their brains coming out of their ears. But once we put it on a map and hit it all and put little dials that they could fiddle with, they ran with it.[00:29:49] Bill Schmarzo: brilliant[00:29:50] Mark Stouse: totally, totally agree with that. 100% you have to know what to give people and you have to know how to give them, control over some of it, nobody wants to be an automaton. And yet also they will totally lock up if you just give them the keys to the kingdom. Yeah.[00:30:09] Dr Genevieve Hayes: on what you’ve been saying in the discussion so far, what I’m hearing is that the critical difference between what data scientists think their role is and what business leaders actually need is the data scientists is. Well, the ones who aren’t performing well think their role is to just sit there in a back room and do technical work like they would have done in their university assignments.[00:30:33] What the business leaders need is someone who can work with them, ask the right questions in order to understand the needs of the business. make recommendations that answer those questions. But in answering those questions, we’re taking a data informed approach rather than a data driven approach. So you need to deliver the answers to those questions in such a way that you’re informing the business leaders and you’re delivering it in a way that Delivers the right user experience for them, rather than the user experience that the data scientists might want, which would be your high school maths graphs.[00:31:17] Is that a good summary?[00:31:20] John Thompson: Yeah, I think that’s a really good summary. You know, one of the things that Bill and I, and I believe Mark understands is we’re all working to change, you know, Bill and I are teaching at universities in the United States. I’m on the advisory board of about five. Major universities. And whenever I go in and talk to these universities and they say, Oh, well, we teach them, these algorithms and these mathematical techniques and these data science and this statistics.[00:31:48] And I’m like, you are setting these people up for failure. You need to have them have presentation skills, communication skills, collaboration. You need to take about a third of these credits out and change them out for soft skills because you said it Genevieve, the way we train people, young people in undergraduate and graduate is that they have a belief that they’re going to go sit in a room and fiddle with numbers.[00:32:13] That’s not going to be successful.[00:32:16] Mark Stouse: I would give one more point of dimensionality to this, which is a little more human, in some respects, and that is that I think that a lot of data scientists love the fact that they are seen as Merlin’s as shamans. And the problem that I personally witnessed this about two years ago is when you let business leaders persist in seeing you in those terms.[00:32:46] And when all of a sudden there was a major meltdown of some kind, in this case, it was interest rates, and they turn around and they say, as this one CEO said in this meeting Hey, I know you’ve been doing all kinds of really cool stuff back there with AI and everything else. And now I need help.[00:33:08] Okay. And the clear expectation was. I need it now, I need some brilliant insight now. And the answer that he got was, we’re not ready yet. We’re still doing the data management piece. And this CEO dropped the loudest F bomb. That I think I have ever heard from anybody in almost any situation,[00:33:36] and that guy, that data science leader was gone the very next day. Now, was that fair? No. Was it stupid? For the data science leader to say what he said. Yeah, it was really dumb.[00:33:52] Bill Schmarzo: Don’t you call that the tyranny of perfection mark? Is that your term that you always use? is that There’s this idea that I gotta get the data all right first before I can start doing analysis And I think it’s you I hear you say the tyranny of perfection is what hurts You Progress over perfection, learning over absolutes, and that’s part of the challenge is it’s never going to be perfect.[00:34:13] Your data is never going to be perfect, you got to use good enough data[00:34:17] Mark Stouse: It’s like the ultimate negative version of the waterfall.[00:34:22] John Thompson: Yeah,[00:34:23] Mark Stouse: yet we’re all supposedly living in agile paradise. And yet very few people actually operate[00:34:30] John Thompson: that’s 1 thing. I want to make sure that we get in the recording is that I’ve been on record for years and I’ve gone in front of audiences and said this over and over again. Agile and analytics don’t mix that is. There’s no way that those 2 go together. Agile is a babysitting methodology. Data scientists don’t do well with it.[00:34:50] So, you know, I’ll get hate mail for that, but I will die on that hill. But, the 1 thing that, Mark, I agree with 100 percent of what you said, but the answer itself or the clue itself is in the title. We’ve been talking about. It’s data science. It’s not magic. I get people coming and asking me to do magical things all the time.[00:35:11] And I’m like. Well, have you chipped all the people? Do you have all their brain waves? If you have that data set, I can probably analyze it. But, given that you don’t understand what’s going on inside their cranium, that’s magic. I can’t do that. We had the same situation when COVID hit, people weren’t leaving their house.[00:35:29] So they’re not donating plasma. It’s kind of obvious, so, people came to us and said, Hey, the world’s gone to hell in a handbasket in the last two weeks. The models aren’t working and I’m like, yeah, the world’s changed, give us four weeks to get a little bit of data.[00:35:43] We’ll start to give you a glimmer of what this world’s going to look like two months later. We had the models working back in single digit error terms, but when the world goes haywire, you’re not going to have any data, and then when the executives are yelling at you, you just have to say, look, this is modeling.[00:36:01] This is analytics. We have no precedent here.[00:36:05] Bill Schmarzo: to build on what John was just saying that the challenge that I’ve always seen with data science organizations is if they’re led by somebody with a software development background, getting back to the agile analytics thing, the problem with software development. is that software development defines the requirements for success.[00:36:23] Data science discovers them. It’s hard to make that a linear process. And so, if you came to me and said, Hey, Schmarz, you got a big, giant data science team. I had a great data science team at Hitachi. Holy cow, they were great. You said, hey, we need to solve this problem. When can you have it done?[00:36:38] I would say, I need to look at the problem. I need to start exploring it. I can’t give you a hard date. And that drove software development folks nuts. I need a date for when I, I don’t know, cause I’ve got to explore. I’m going to try lots of things. I’m going to fail a lot.[00:36:51] I’m going to try things that I know are going to fail because I can learn when I fail. And so, when you have an organization that has a software development mindset, , like John was talking about, they don’t understand the discovery and learning process that the data science process has to go through to discover the criteria for success.[00:37:09] Mark Stouse: right. It’s the difference between science and engineering.[00:37:13] John Thompson: Yes, exactly. And 1 of the things, 1 of the things that I’ve created, it’s, you know, everybody does it, but I have a term for it. It’s a personal project portfolio for data scientists. And every time I’ve done this and every team. Every data scientist has come to me individually and said, this is too much work.[00:37:32] It’s too hard. I can’t[00:37:34] Bill Schmarzo: Ha, ha, ha,[00:37:35] John Thompson: three months later, they go, this is the only way I want to work. And what you do is you give them enough work so when they run into roadblocks, they can stop working on that project. They can go out and take a swim or work on something else or go walk their dog or whatever.[00:37:53] It’s not the end of the world because the only project they’re working on can’t go forward. if they’ve got a bunch of projects to time slice on. And this happens all the time. You’re in, team meetings and you’re talking and all of a sudden the data scientist isn’t talking about that forecasting problem.[00:38:09] It’s like they ran into a roadblock. They hit a wall. Then a week later, they come in and they’re like, Oh, my God, when I was in the shower, I figured it out. You have to make time for cogitation, introspection, and eureka moments. That has to happen in data science.[00:38:28] Bill Schmarzo: That is great, John. I love that. That is wonderful.[00:38:30] Mark Stouse: And of course the problem is. Yeah. Is that you can’t predict any of that, that’s the part of this. There’s so much we can predict. Can’t predict that.[00:38:42] Bill Schmarzo: you know what you could do though? You could do Mark, you could prescribe that your data science team takes multiple showers every day to have more of those shower moments. See, that’s the problem. I see a correlation. If showers drive eureka moments, dang it.[00:38:54] Let’s give him more showers.[00:38:56] John Thompson: Yep. Just like firemen cause fires[00:38:59] Mark Stouse: Yeah, that’s an interesting correlation there, man.[00:39:05] Dr Genevieve Hayes: So, if businesses need something different from what the data scientists are offering, why don’t they just articulate that in the data scientist’s role description?[00:39:16] John Thompson: because they don’t know they need it.[00:39:17] Mark Stouse: Yeah. And I think also you gotta really remember who you’re dealing with here. I mean, the background of the average C suite member is not highly intellectual. That’s not an insult, that’s just they’re not deep thinkers. They don’t think a lot. They don’t[00:39:37] John Thompson: that with tech phobia.[00:39:38] Mark Stouse: tech phobia and a short termism perspective.[00:39:43] That arguably is kind of the worst of all the pieces.[00:39:48] John Thompson: storm. It’s a[00:39:49] Mark Stouse: It is, it is a[00:39:50] John Thompson: know, I, I had, I’ve had CEOs come to me and say, we’re in a real crisis here and you guys aren’t helping. I was like, well, how do you know we’re not helping? You never talked to us. And, in this situation, we had to actually analyze the entire problem and we’re a week away from making recommendations.[00:40:08] And I said that I said, we have an answer in 7 days. He goes, I need an answer today. I said, well, then you should go talk to someone else because in 7 days, I’ll have it. But now I don’t. So, I met with him a week later. I showed them all the data, all the analytics, all the recommendations. And they said to me, we don’t really think you understand the business well enough.[00:40:27] We in the C suite have looked at it and we don’t think that this will solve it. And I’m like, okay, fine, cool. No problem. So I left, and 2 weeks later, they called me in and said, well, we don’t have a better idea. So, what was that you said? And I said, well, we’ve coded it all into the operational systems.[00:40:43] All you have to do is say yes. And we’ll turn it on and it was 1 of the 1st times and only times in my life when the chart was going like this, we made all the changes and it went like that. It was a perfect fit. It worked like a charm and then, a month later, I guess it was about 6 months later, the CEO came around and said, wow, you guys really knew your stuff.[00:41:07] You really were able to help us. Turn this around and make it a benefit and we turned it around faster than any of the competitors did. And then he said, well, what would you like to do next? And I said, well, I resigned last week. So, , I’m going to go do it somewhere else.[00:41:22] And he’s like, what? You just made a huge difference in the business. And I said, yeah, you didn’t pay me anymore. You didn’t recognize me. And I’ve been here for nearly 4 years, and I’ve had to fight you tooth and nail for everything. I’m tired of it.[00:41:34] Mark Stouse: Yeah. That’s what’s called knowing your value. One of the things that I think is so ironic about this entire conversation is that if any function has the skillsets necessary to forecast and demonstrate their value as multipliers. Of business decisions, decision quality, decision outcomes it’s data science.[00:42:05] And yet they just kind of. It’s like not there. And when you say that to them, they kind of look at you kind of like, did you really just say that, and so it is, one of the things that I’ve learned from analytics is that in the average corporation, you have linear functions that are by definition, linear value creators.[00:42:32] Sales would be a great example. And then you have others that are non linear multipliers. Marketing is one, data science is another, the list is long, it’s always the non linear multipliers that get into trouble because they don’t know how to show their value. In the same way that a linear creator can show it[00:42:55] John Thompson: And I think that’s absolutely true, Mark. And what I’ve been saying, and Bill’s heard this until he’s sick of it. Is that, , data science always has to be denominated in currency. Always, if you can’t tell them in 6 months, you’re going to double the sales or in 3 months, you’re going to cut cost or in, , 5 months, you’re going to have double the customers.[00:43:17] If you’re not denominating that in currency and whatever currency they care about, you’re wasting your time.[00:43:23] Dr Genevieve Hayes: The problem is, every single data science book tells you that the metrics to evaluate models by are, precision, recall, accuracy, et[00:43:31] John Thompson: Yeah, but that’s technology. That’s not business.[00:43:34] Dr Genevieve Hayes: exactly. I’ve only ever seen one textbook where they say, those are technical metrics, but the metrics that really count are the business metrics, which are basically dollars and cents.[00:43:44] John Thompson: well, here’s the second one that says it.[00:43:46] Dr Genevieve Hayes: I will read that. For the audience it’s Business Analytics Teams by John Thompson.[00:43:51] John Thompson: building analytics[00:43:52] Dr Genevieve Hayes: Oh, sorry, Building[00:43:54] Mark Stouse: But, but I got to tell you seriously, the book that John wrote that everybody needs to read in business. Okay. Not just data scientists, but pretty much everybody. Is about causal AI. And it’s because almost all of the questions. In business are about, why did that happen? How did it happen? How long did it take for that to happen?[00:44:20] It’s causal. And so, I mean, when you really look at it that way and you start to say, well, what effects am I causing? What effects is my function causing, all of a sudden the scales kind of have a way of falling away from your eyes and you see things. Differently.[00:44:43] John Thompson: of you to say that about that book. I appreciate that.[00:44:46] Mark Stouse: That kick ass book, kick[00:44:48] John Thompson: Well, thank you. But, most people don’t understand that we’ve had analytical or foundational AI for 70 years. We’ve had generative AI for two, and we’ve had causal for a while, but only people understand it are the people on this call and Judea Pearl and maybe 10 others in the world, but we’re moving in a direction where those 3 families of AI are going to be working together in what I’m calling composite AI, which is the path to artificial, or as Bill says, average general intelligence or AGI.[00:45:24] But there are lots of eight eyes people talk about it as if it’s one thing and it’s[00:45:29] Mark Stouse: Yeah, correct. That’s right.[00:45:31] Dr Genevieve Hayes: I think part of the problem with causal AI is it’s just not taught in data science courses.[00:45:37] John Thompson: it was not taught anywhere. The only place it’s taught is UCLA.[00:45:40] Mark Stouse: But the other problem, which I think is where you’re going with it Genevieve is even 10 years ago, they weren’t even teaching multivariable linear regression as a cornerstone element of a data science program. So , they basically over rotated and again, I’m not knocking it.[00:46:01] I’m not knocking machine learning or anything like that. Okay. But they over rotated it and they turned it into some sort of Omni tool, that could do it all. And it can’t do it all.[00:46:15] Dr Genevieve Hayes: think part of the problem is the technical side of data science is the amalgamation of statistics and computer science . But many data science university courses arose out of the computer science departments. So they focused on the machine learning courses whereas many of those things like.[00:46:34] multivariable linear analysis and hypothesis testing, which leads to things like causal AI. They’re taught in the statistics courses that just don’t pop up in the data science programs.[00:46:46] Mark Stouse: Well, that’s certainly my experience. I teach at USC in the grad school and that’s the problem in a nutshell right there. In fact, we’re getting ready to have kind of a little convocation in LA about this very thing in a couple of months because it’s not sustainable.[00:47:05] Bill Schmarzo: Well, if you don’t mind, I’m going to go back a second. We talked about, measuring success as currency. I’m going to challenge that a little bit. We certainly need to think about how we create value, and value isn’t just currency. John held up a book earlier, and I’m going to hold up one now, Wealth of Nations,[00:47:23] John Thompson: Oh yeah.[00:47:25] Bill Schmarzo: Page 28, Adam Smith talks about value he talks about value creation, and it isn’t just about ROI or net present value. Value is a broad category. You got customer value, employee value, a partner stakeholder. You have society value, community value of environmental value.[00:47:43] We have ethical value. And as we look at the models that we are building, that were guided or data science teams to build, we need to broaden the definition of value. It isn’t sufficient if we can drive ROI, if it’s destroying our environment and putting people out of work. We need to think more holistically.[00:48:04] Adam Smith talks about this. Yeah, 1776. Good year, by the way, it’s ultimate old school, but it’s important when we are As a data science team working with the business that we’re broadening their discussions, I’ve had conversations with hospitals and banks recently. We run these workshops and one of the things I always do, I end up pausing about halfway through the workshop and say, what are your desired outcomes from a community perspective?[00:48:27] You sit inside a community or hospital. You have a community around you, a bank, you have a community around you. What are your desired outcomes for that community? How are you going to measure success? What are those KPIs and metrics? And they look at me like I got lobsters crawling out of my ears.[00:48:40] The thing is is that it’s critical if we’re going to Be in champion data science, especially with these tools like these new ai tools causal predictive generative autonomous, these tools allow us to deliver a much broader range of what value is And so I really rail against when somebody says, you know, and not trying to really somebody here but You know, we gotta deliver a better ROI.[00:49:05] How do you codify environmental and community impact into an ROI? Because ROI and a lot of financial metrics tend to be lagging indicators. And if you’re going to build AI models, you want to build them on leading indicators.[00:49:22] Mark Stouse: It’s a lagging efficiency metric,[00:49:24] Bill Schmarzo: Yeah, exactly. And AI doesn’t do a very good job of optimizing what’s already happened.[00:49:29] That’s not what it does.[00:49:30] John Thompson: sure.[00:49:31] Bill Schmarzo: I think part of the challenge, you’re going to hear this from John and from Mark as well, is that we broaden this conversation. We open our eyes because AI doesn’t need to just deliver on what’s happened in the past, looks at the historical data and just replicates that going forward.[00:49:45] That leads to confirmation bias of other things. We have a chance in AI through the AI utility function to define what it is we want our AI models to do. from environmental, society, community, ethical perspective. That is the huge opportunity, and Adam Smith says that so.[00:50:03] John Thompson: There you go. Adam Smith. I love it. Socrates, Aristotle, Adam[00:50:08] Bill Schmarzo: By the way, Adam Smith motivated this book that I wrote called The Economics of Data Analytics and Digital Transformation I wrote this book because I got sick and tired of walking into a business conversation and saying, Data, that’s technology. No, data, that’s economics.[00:50:25] Mark Stouse: and I’ll tell you what, you know what, Genevieve, I’m so cognizant of the fact in this conversation that the summer can’t come fast enough when I too will have a book,[00:50:39] John Thompson: yay.[00:50:41] Mark Stouse: yeah, I will say this, One of the things that if you use proof, you’ll see this, is that there’s a place where you can monetize in and out of a model, but money itself is not causal. It’s what you spend it on. That’s either causal or in some cases, not[00:51:01] That’s a really, really important nuance. It’s not in conflict with what John was saying about monetizing it. And it’s also not in conflict with what. My friend Schmarrs was saying about, ROI is so misused as a term in business. It’s just kind of nuts.[00:51:25] It’s more like a shorthand way of conveying, did we get value[00:51:31] John Thompson: yeah. And the reason I say that we denominated everything in currency is that’s generally one of the only ways. to get executives interested. If you go in and say, Oh, we’re going to improve this. We’re going to improve that. They’re like, I don’t care. If I say this project is going to take 6 months and it’s going to give you 42 million and it’s going to cost you nothing, then they’re like, tell me more, and going back to what Bill had said earlier, we need to open our aperture on what we do with these projects when we were at Dell or Bill and I swapped our times at Dell, we actually did a project with a hospital system in the United States and over 2 years.[00:52:11] We knocked down the incidence of post surgical sepsis by 72%. We saved a number of lives. We saved a lot of money, too, but we saves people’s lives. So analytics can do a lot. Most of the people are focused on. Oh, how fast can we optimize the search engine algorithm? Or, how can we get the advertisers more yield or more money?[00:52:32] There’s a lot of things we can do to make this world better. We just have to do it.[00:52:36] Mark Stouse: The fastest way to be more efficient is to be more effective, right? I mean, and so when I hear. CEOs and CFOs, because those are the people who use this language a lot. Talk about efficiency. I say, whoa, whoa, hold on. You’re not really talking about efficiency. You’re talking about cost cutting.[00:52:58] Those two things are very different. And it’s not that you shouldn’t cut costs if you need to, but it’s not efficiency. And ultimately you’re not going to cut your way into better effectiveness. It’s just not the way things go.[00:53:14] John Thompson: Amen.[00:53:15] Mark Stouse: And so, this is kind of like the old statement about physicists,[00:53:18] if they’re physicists long enough, they turn into philosophers. I think all three of us, have that going on. Because we have seen reality through a analytical lens for so long that you do actually get a philosophy of things.[00:53:38] Dr Genevieve Hayes: So what I’m hearing from all of you is that for data scientists to create value for the businesses that they’re working for, they need to start shifting their approach to basically look at how can we make the businesses needs. And how can we do that in a way that can be expressed in the business’s language, which is dollars and cents, but also, as Bill pointed out value in terms of the community environment.[00:54:08] So less financially tangible points of view.[00:54:11] Bill Schmarzo: And if I could just slightly add to that, I would say first thing that they need to do is to understand how does our organization create value for our constituents and stakeholders.[00:54:22] Start there. Great conversation. What are our desired outcomes? What are the key decisions? How do we measure success? If we have that conversation, by the way, it isn’t unusual to have that conversation with the business stakeholders and they go I’m not exactly sure.[00:54:37] John Thompson: I don’t know how that works.[00:54:38] Bill Schmarzo: Yeah. So you need to find what are you trying to improve customer retention? You’re trying to increase market share. What are you trying to accomplish and why and how are you going to measure success? So the fact that the data science team is asking that question, because like John said, data science can solve a whole myriad of problems.[00:54:54] It isn’t that it can’t solve. It can solve all kinds. That’s kind of the challenge. So understanding what problems we want to solve starts by understanding how does your organization create value. If you’re a hospital, like John said, reducing hospital acquired infections, reducing long term stay, whatever it might be.[00:55:09] There are some clear goals. Processes initiatives around which organizations are trying to create value[00:55:18] Dr Genevieve Hayes: So on that note, what is the single most important change our listeners could make tomorrow to accelerate their data science impact and results?[00:55:28] John Thompson: I’ll go first. And it’s to take your data science teams and not merge them into operational teams, but to introduce the executives that are in charge of these areas and have them have an agreement that they’re going to work together. Start there.[00:55:46] Bill Schmarzo: Start with how do you how does the organization create value? I mean understand that fundamentally ask those questions and keep asking until you find somebody in the organization who can say we’re trying to do this[00:55:57] Mark Stouse: to which I would just only add, don’t forget the people are people and they all have egos and they all want to appear smarter and smarter and smarter. And so if you help them do that, you will be forever in there must have list, it’s a great truth that I have found if you want to kind of leverage bills construct, it’s the economies of ego.[00:56:24] Bill Schmarzo: I like[00:56:24] John Thompson: right, Mark, wrap this up. When’s your book coming out? What’s the title?[00:56:28] Mark Stouse: It’s in July and I’ll be shot at dawn. But if I tell you the title, but so I interviewed several hundred fortune, 2000 CEOs and CFOs about how they see go to market. The changes that need to be made in go to market. The accountability for it all that kind of stuff. And so the purpose of this book really in 150, 160 pages is to say, Hey, they’re not all correct, but this is why they’re talking to you the way that they’re talking to you, and this is why they’re firing.[00:57:05] People in go to market and particularly in B2B at an unprecedented rate. And you could, without too much deviation, do a search and replace on marketing and sales and replace it with data science and you’d get largely the same stuff. LinkedIn,[00:57:25] Dr Genevieve Hayes: for listeners who want to get in contact with each of you, what can they do?[00:57:29] John Thompson: LinkedIn. John Thompson. That’s where I’m at.[00:57:32] Mark Stouse: Mark Stouse,[00:57:34] Bill Schmarzo: And not only connect there, but we have conversations all the time. The three of us are part of an amazing community of people who have really bright by diverse perspectives. And we get into some really great conversations. So not only connect with us, but participate, jump in. Don’t be afraid.[00:57:51] Dr Genevieve Hayes: And there you have it, another value packed episode to help you turn your data skills into serious clout, cash, and career freedom. If you found today’s episode useful and think others could benefit, please leave us a rating and review on your podcast platform of choice. That way we’ll be able to reach more data scientists just like you.[00:58:11] Thanks for joining me today, Bill, Mark, and John.[00:58:16] Mark Stouse: Great being with[00:58:16] John Thompson: was fun.[00:58:18] Dr Genevieve Hayes: And for those in the audience, thanks for listening. I’m Dr. Genevieve Hayes, and this has been value driven data science. The post Episode 53: A Wake-Up Call from 3 Tech Leaders on Why You're Failing as a Data Scientist first appeared on Genevieve Hayes Consulting and is written by Dr Genevieve Hayes.

In this episode Eric interviews Loreta Prieto from Iowa State University in Ames, IA. They discuss their experiences in academia, particularly the challenges and rewards of teaching. They cover various educational systems, the importance of community colleges, and the difficulties students face in returning from breaks. Loreto shares stories about his personal and professional journey, including his blue-collar upbringing, his mentors, and his passion for undergraduate education. They also delve into the distinctions between counseling and clinical psychology and reflect on the importance of hard work, mentorship, and commitment in achieving success in academia. [Note. Portions of the show notes were generated by Descript AI.]