Podcasts about nicolle mcclure

During a time of crisis, as an independent pharmacy owner, you may be thinking it’s best to put on the brakes with marketing. When in fact, the opposite is true. People more than ever are looking for trusted resource, medication options, supplies and more from their local pharmacies. Listen to the latest Pharmacy Marketing Simplified podcast, to learn why it’s important to be marketing during this time, where you should be marketing, and tips for promoting your pharmacy. PharmacyMarketing.com  

Pharmacy Marketing Simplified podcast host Nicolle McClure and Todd Eury talk about what they've learned about pharmacy in the last ten years in celebration of GRX Marketing's 10th year in business serving independently owned pharmacies.  “Starting GRX Marketing 10 years ago, I honestly wasn’t sure where it would go, but I knew we wanted to help other independents stand out in their community. I am so thankful for all our clients, partners and people that have believed in us, especially those who took a chance early on and listened to our story and what we believed in. As we celebrate our 10 year anniversary, we look forward to the next 10 years of helping even more independent pharmacy owners, expanding our marketing programs, and helping create a voice for everyone within this industry. Cheers to all the pharmacy owners out there. You are what drives us every day.” – Nicolle McClure, President of GRX Marketing

On the latest Pharmacy Marketing Simplified Podcast, Nicolle McClure speaks with Pam Clarke, Digital Marketing Expert at Cox Media about Geofencing. What exactly is GeoFencing, and how can you use it to help market your pharmacy? We'll discuss all the ins and outs, including what it is, how to best use it, and a few restrictions to be aware of. Pam will also give some examples of campaigns other independent pharmacies have seen success with. Tune in to learn how the hyper-targeted method can work for your pharmacy. See omnystudio.com/listener for privacy information.

Nicolle McClure interviews Fiona Sartoretto Verna co-owner of an Italian company that is dedicated exclusively to the study of tools and methods for making pharmacists stronger and more recognized since 1965, all around the world. Sartoretto Verna is the name of the family that for three generations has been running the company with over 100 employees. Today we are the only company in the industry with pharmacies in 30 countries spanning 4 continents. Our forward thinking has often created trends in the pharmacy design field. We boast concrete and reliable experience, certified over the years by substantial increases in sales, in parallel with our customers'.  https://www.sartorettoverna.com/history  See omnystudio.com/listener for privacy information.

Nicolle McClure & Ben Coakley join the Pharmacy Podcast Nation to talk about the Pharmacy Owners workshop event developed for pharmacy owners by pharmacy owners.  Mastering Pharmacy Ownership Workshop When & Where: March 23 2019 - Atlanta, GA 9am - 4pm  September 21 2019 - Dallas, TX 9am - 4pm Presenters: Ben Coakley – Waypoint: Pharmacist Advisors Billy Wease – OptiTeamRx: Health & Weight Loss Program Nicolle McClure – GRX Marketing: Pharmacy Marketing Eric Fromhart – Secure 340B: 340B Contract Arrangements Wade Hinkle – Inventory IQ: Inventory Management Tyler Campbell – Pharmacy401k: 401k Planning & Management Rick Coakley - TransitionsRx - Life After Pharmacy Nicolette Mathey - Orchid - 2019 PBM Changes http://www.waypointus.com/workshop-registration-2019  See omnystudio.com/listener for privacy information.

Medication Adherence A whopping 50% of patients do not take their medications as prescribed, meaning we have a long way to go in improving adherence in our communities. Independent pharmacies can be on the fore front of improving this number by adopting an adherence program, and even take it the next step further by adding a medication packaging service. For the first Pharmacy Marketing Simplified podcast in 2019, listen to Nicolle McClure and her guest Rob Anderson with Synergy Medical, discuss adherence, how to start a program, and ways to easily market it. GRX Marketing  2929 Westown Parkway Suite 100 West Des Moines, IA 50266 ​ T: 515-280-2914 F: 515-222-2658 ​ info@grxmarketing.com See omnystudio.com/listener for privacy information.

Cardinal Health sponsored several podcast episodes featuring several dynamic pharmacy professionals making a difference in our healthcare system delivery models. Nicolle McClure, president of GRX Marketing interviewed pharmacy owners and a physician to better outline the benefits of Value-based Pharmacy Care. Value-based Pharmacy care is a healthcare delivery model in which providers, including, pharmacists, hospitals and physicians, are paid based on patient health outcomes. Under value-based care agreements, providers are rewarded for helping patients improve their health, reduce the effects and incidence of chronic disease, and live healthier lives in an evidence-based way. Value-based care differs from a fee-for-service or capitated approach, in which providers are paid based on the amount of healthcare services they deliver. The “value” in value-based healthcare is derived from measuring health outcomes against the cost of delivering the outcomes. The benefits of a value-based healthcare system extend to patients, providers, payers, suppliers, and society as a whole. We thank Cardinal Health for their investment into the Pharmacy Podcast Network and supporting our interviews.  Learn more:  https://www.cardinalhealth.com/en/essential-insights/value-based-care-often-begins-with-the-supply-chain.html  See omnystudio.com/listener for privacy information.

Nicolle McClure, host of the 'Pharmacy Marketing Simplified' podcast talks with Betsy Walker Director, Community Relations; Co-director of Generation Rx. The Cardinal Health Community Relations team executes the strategic community investments of the company and the Cardinal Health Foundation, including national efforts to prevent prescription drug misuse. Walker leads the program development, implementation and evaluation of Generation Rx, the Cardinal Health Foundation's national prescription drug abuse prevention education program in partnership with The Ohio State University College of Pharmacy. Walker has been with Cardinal Health for 12 years where she has served in a variety of roles, including positions in Sales and Operational Excellence. https://www.generationrx.org/  See omnystudio.com/listener for privacy information.

Nicolle McClure, host of Pharmacy Marketing Simplified Podcast, interviews Omar Hassad with Rxeed.com  Rxeed.com opens up an entirely new world of comparison drug shopping. Rxeed.com is leading this change, allowing consumers to receive the lowest possible pricing on the medications they need most through a market system of electronic, transparent competition. Rxeed is a virtual community consisting of consumers, independent pharmacies and drug wholesalers on one platform uniquely designed to benefit all. For Independent Pharmacies: Search Pharmacies' inventories of overstock and short dates. Search Wholesalers' inventories. Inquire within fellow independent pharmacy regarding drug availability due to shortage or backorder. For Drug Wholesalers: Lowest commission fee of 2.5% on any seller platform. Upload daily special which will be distributed to local licensed independent pharmacies within the state of business. See omnystudio.com/listener for privacy information.

Pharmacy Marketing Simplified podcast host Nicolle McClure interviews VP of Pharmacy Automation Travis Smith with Smart Solutions IVR Technology.  Smart Solutions has provided affordable, innovative IVR services to the pharmacy industry since 1995. SMART has successfully pioneered and developed superior IVR solutions that are "best of breed" within the industry and offer the utmost in flexibility and reliability to the pharmacy community. Most recently, Smart has developed a Speech Recognition Voice Response (IVR) module that is very cost effective and which is the industry's leading state-of-the-art pharmacy voice application. Smart also has the ability to work with Voice over IP (VoIP) applications. Smart's IVR products are flexible and can be customized and tailored to the pharmacy without specific application engineering (which can add thousands of dollars to the application cost) with such features as Mail Order and Delivery being a standard offering in the feature menu. Enterprise applications is another area of our expertise. Our experience with thousands of chain store locations, large hospital clinical organizations, Mail Order and Independents in the U.S. and Canada has given us the experience to understand the solutions needed by both large and small pharmacy enterprises. Smart Solutions has been providing pharmacy workflow applications to the industry since year 2000. Smart's workflow applications can be utilized in whole, or in part, on a modular format, based on individual chain, institutional, mail order or independent pharmacy need. Smart has the ability to fill the gaps in practice management systems, providing any workflow application to augment where needed for pharmacy full workflow functionality. Smart's Digital Workflow Modules include Prescription Verification, Will Call Bin Management and Electronic Signature Capture. Within these applications Pill Images, Original Prescription Images and Customer Identification Images can be captured and stored for long term archiving. Smart's Bin Management modules can be adapted to existing pharmacy formats, or in its most sophisticated form can provide light activated bins that absolutely do away with storage confusion and lost prescriptions. See omnystudio.com/listener for privacy information.

Pharmacy Podcast Network co-host Nicolle McClure, president of GRX Marketing talks with Douglas Hoey, RPh., CEO at the National Community Pharmacists Association recorded live at the Cardinal Health RBC 2018 in San Diego CA in June 2018.  Mr. Hoey share his insights on the 7 Habits of Highly Effective Pharmacy Owners.  Contact Nicolle:  Nicolle McClure - GRX Marketing  President 2929 Westown Pkwy., Suite 100 West Des Moines, IA 50266 515.440.1270 main  See omnystudio.com/listener for privacy information.

Pharmacy Podcast Network co-host Nicolle McClure, president of GRX Marketing talks with Douglas Hoey, RPh., CEO at the National Community Pharmacists Association recorded live at the Cardinal Health RBC 2018 in San Diego CA in June 2018.  Mr. Hoey share his insights on the 7 Habits of Highly Effective Pharmacy Owners.  Contact Nicolle:  Nicolle McClure - GRX Marketing  President 2929 Westown Pkwy., Suite 100 West Des Moines, IA 50266 515.440.1270 main 

Pharmacy Marketing Simplified co-host Nicolle McClure talks with ZipWhip Jace Treat about the evolving patient's communications dynamic.  They discuss how communication on a personal and business level has evolved over the last five-ten years, and how pharmacy owners need to embrace this change in order to continue to communicate with their patients on a personal way. Using texting as a business communication tool allows the pharmacy owner to better connect with patients, can help with adherence issues, and capture a younger demographic. “Textpert” Jace Treat is the Pharmacy Industry Manager at Zipwhip, a company that allows businesses to send and receive text messages from an existing landline number. His team works with Pharmacies to enhance their patient engagement and communication strategy.    Nicolle McClure President 2929 Westown Pkwy., Suite 100 West Des Moines, IA 50266 515.440.1270 main See omnystudio.com/listener for privacy information.

Pharmacy Marketing Simplified co-host Nicolle McClure talks with ZipWhip Jace Treat about the evolving patient's communications dynamic.  They discuss how communication on a personal and business level has evolved over the last five-ten years, and how pharmacy owners need to embrace this change in order to continue to communicate with their patients on a personal way. Using texting as a business communication tool allows the pharmacy owner to better connect with patients, can help with adherence issues, and capture a younger demographic. “Textpert” Jace Treat is the Pharmacy Industry Manager at Zipwhip, a company that allows businesses to send and receive text messages from an existing landline number. His team works with Pharmacies to enhance their patient engagement and communication strategy.    Nicolle McClure President

On this episode of Pharmacy Marketing Simplified Nicolle McClure interviews Bruce Kneeland. Nicolle & Bruce talk about why it's important to do more at your pharmacy with regards to purposeful and meaningful marketing. Gone are the days of just filling prescriptions and expecting your business to grow or even survive. Community pharmacy business development Veteran, Bruce Kneeland, discusses what types of services you should be doing, and ways you can market them to your current and prospective customers. Nicolle McClure and Bruce will also be discussing how the image of your pharmacy matters when trying to market your business. Learn easy things you can do in your pharmacy and with your staff to put your independent pharmacy above the rest. About Bruce Kneeland:  Bruce Kneeland is the founder and principal consultant of PharmacyConnections. Building on his 30 years of success as a senior manager and field representative with small chain, independent, drug wholesale and pharmacy associations, Kneeland can help you more effectively meet the needs of community pharmacies. Kneeland has authored dozens of articles and been featured in pharmacy publications such as: Drug Topics, Pharmacy Times, Computer Talk, America's Pharmacist, Super Market News and others. He delivers live CE programs to wholesaler, pharmacy association and at internal company meetings on the industry and how to best meet its current challenges. For more marketing tips & strategies, Contact Nicolle:  Nicolle McClure President - Pharmacy Marketing  2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266 515.440.1270 main  See omnystudio.com/listener for privacy information.

On this episode of Pharmacy Marketing Simplified Nicolle McClure interviews Bruce Kneeland. Nicolle & Bruce talk about why it’s important to do more at your pharmacy with regards to purposeful and meaningful marketing. Gone are the days of just filling prescriptions and expecting your business to grow or even survive. Community pharmacy business development Veteran, Bruce Kneeland, discusses what types of services you should be doing, and ways you can market them to your current and prospective customers. Nicolle McClure and Bruce will also be discussing how the image of your pharmacy matters when trying to market your business. Learn easy things you can do in your pharmacy and with your staff to put your independent pharmacy above the rest. About Bruce Kneeland:  Bruce Kneeland is the founder and principal consultant of PharmacyConnections.

We often think of marketing our business externally only, not looking inside the pharmacy at our own employees. When in truth, your employees are your biggest asset, and they can be your cheerleader or thorn. Guest Ben Coakley and Nicolle McClure discuss how to create and implement an internal marketing program, ideas for engaging employees and dealing with disgruntled ones, and offering incentives. Learn how a successful internal marketing strategy can translate into a successful external one as well. GRX Marketing Nicolle McClure 2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266 515.440.1270  See omnystudio.com/listener for privacy information.

We often think of marketing our business externally only, not looking inside the pharmacy at our own employees. When in truth, your employees are your biggest asset, and they can be your cheerleader or thorn. Guest Ben Coakley and Nicolle McClure discuss how to create and implement an internal marketing program, ideas for engaging employees and dealing with disgruntled ones, and offering incentives. Learn how a successful internal marketing strategy can translate into a successful external one as well. GRX Marketing Nicolle McClure 2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266 515.440.1270 

Over the past year, video has quickly become an essential way to market your business. Dr. David Pope and Nicolle McClure talk about why it's important for pharmacy owners to incorporate it as part of their overall marketing strategy, and how it can be used to tell a story about your pharmacy history, services and personal commitment to the community.   They'll give examples of how it can be used in a pharmacy settings and options for execution. Reach out to the experts today: Nicolle McClure President - GRX Marketing  2929 Westown Pkwy Suite 100 West Des Moines, IA 50266 515.440.1270 main |515.280.2913 dir See omnystudio.com/listener for privacy information.

Over the past year, video has quickly become an essential way to market your business. Dr. David Pope and Nicolle McClure talk about why it’s important for pharmacy owners to incorporate it as part of their overall marketing strategy, and how it can be used to tell a story about your pharmacy history, services and personal commitment to the community.   They’ll give examples of how it can be used in a pharmacy settings and options for execution. Reach out to the experts today: Nicolle McClure President - GRX Marketing  2929 Westown Pkwy Suite 100 West Des Moines, IA 50266 515.440.1270 main |515.280.2913 dir

Marketing Your MTM & Clinical Services Dr. Blair Thielemier and Nicolle McClure discuss why it's important to execute clinical and MTMs services in your independent pharmacy. We will discuss challenges of getting started and how to overcome them, give several marketing ideas, and review how offering these types of services can also be a new patient generator. For those owners that are struggling performing these types of services, we will address the benefits of hiring an independent pharmacy consultant. At the end, we will touch on Blair's Evaluate Pharmacy Virtual Summit event in April.     Nicolle McClure President - GRX Marketing  2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266 515.440.1270 main |515.280.2913 dir  ELEVATE PHARMACY SUMMIT  See omnystudio.com/listener for privacy information.

Marketing Your MTM & Clinical Services Dr. Blair Thielemier and Nicolle McClure discuss why it’s important to execute clinical and MTMs services in your independent pharmacy. We will discuss challenges of getting started and how to overcome them, give several marketing ideas, and review how offering these types of services can also be a new patient generator. For those owners that are struggling performing these types of services, we will address the benefits of hiring an independent pharmacy consultant. At the end, we will touch on Blair’s Evaluate Pharmacy Virtual Summit event in April.     Nicolle McClure President - GRX Marketing  2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266 515.440.1270 main |515.280.2913 dir 

Pharmacy Podcast Show co-Host Nicolle McClure interviews Cheri Schmit, R.Ph., who is GRX Marketing's Clinical Coordinator, and "pharmacy immunization queen". Nicolle and Cheri discuss the evolution of giving vaccines in the pharmacy, and where it's headed, marketing tips, and dealing with public feedback.  About Nicolle: Nicolle McClure started GRX Marketing in 2010, after hearing a need from local independent pharmacists wanting assistance with their marketing. She also oversees marketing for 18 community pharmacies in central Iowa that are owned by GRX Marketing's parent company, GRX Holdings, where Nicolle has worked since 2008. Prior to her current position, she worked for Medicap Pharmacies INC. for four years, where she was responsible for providing marketing services for 65 Medicap Pharmacy franchisees nationwide. Nicolle has more than 11 years of pharmacy marketing experience and 14 years in marketing overall. She graduated Iowa State University in 2001 with a degree in Advertising, and her passion has always been supporting local businesses and helping them increase their market share amongst larger competitors. ph: 515-280-2913  em: info@grxmarketing.com 2929 Westown Parkway, Suite 100, West Des Moines, IA 50266 See omnystudio.com/listener for privacy information.

Pharmacy Podcast Show co-Host Nicolle McClure interviews Cheri Schmit, R.Ph., who is GRX Marketing's Clinical Coordinator, and "pharmacy immunization queen". Nicolle and Cheri discuss the evolution of giving vaccines in the pharmacy, and where it’s headed, marketing tips, and dealing with public feedback.  About Nicolle: Nicolle McClure started GRX Marketing in 2010, after hearing a need from local independent pharmacists wanting assistance with their marketing. She also oversees marketing for 18 community pharmacies in central Iowa that are owned by GRX Marketing's parent company, GRX Holdings, where Nicolle has worked since 2008. Prior to her current position, she worked for Medicap Pharmacies INC. for four years, where she was responsible for providing marketing services for 65 Medicap Pharmacy franchisees nationwide. Nicolle has more than 11 years of pharmacy marketing experience and 14 years in marketing overall. She graduated Iowa State University in 2001

We welcome back pharmacy marketing leader - Nicolle McClure with GRX Marketing and David Pope, co-founder of Creative Pharmacist to discuss how to leverage modern technologies, #DigitalHealth, and patient engaging marketing strategies to Reinvent the Business of Pharmacy through Innovation.  About GRX Marketing:  GRX Marketing was founded in 2010 by marketing experts Marie Doyle and Nicolle McClure and has continued to succeed in helping pharmacies thrive. The company offers a full range of marketing services, all designed to help you business grow. GRX Marketing's dedicated team has over 15 years of health focused marketing experience. This means that we know, and understand, your needs. Not only do we give you marketing  direction, but we actually help you implement our ideas. LINKS:  Social Media As a Leadership Tool for Pharmacists http://www.thomasland.com/hpjdig/hpj5007-644.pdf Contact: 515-280-2913 info@grxmarketing.com 2929 Westown Parkway West Des Moines, IA 50266 See omnystudio.com/listener for privacy information.

We welcome back pharmacy marketing leader - Nicolle McClure with GRX Marketing and David Pope, co-founder of Creative Pharmacist to discuss how to leverage modern technologies, #DigitalHealth, and patient engaging marketing strategies to Reinvent the Business of Pharmacy through Innovation.  About GRX Marketing:  GRX Marketing was founded in 2010 by marketing experts Marie Doyle and Nicolle McClure and has continued to succeed in helping pharmacies thrive. The company offers a full range of marketing services, all designed to help you business grow. GRX Marketing's dedicated team has over 15 years of health focused marketing experience. This means that we know, and understand, your needs. Not only do we give you marketing  direction, but we actually help you implement our ideas. LINKS: 

The classic definition of Marketing essentials is known as the “4 P's” – Price, Product, Promotion and Place/Position. Marketing textbooks from the 50's to the 80's always identified these factors as the fundamental ingredients of effective Marketing. But just knowing the “4 P's” for a given business enterprise does not automatically generate productive Marketing activity. The 4 P's are merely the building blocks of a concerted and sustained Marketing effort. In the same way that gathering 150lbs of carbon, iron, calcium, sodium and other natural elements and combining them with several gallons of water does NOT produce a human being, defining a particular company's 4 P's does not spontaneously result in the successful marketing of the firms' products and services.      If the 4 P's are the bricks and mortar, you still need tools to build anything with them. And there are lots of tools – advertising campaigns, promotional plans, coupons, editorials, press and analyst interviews, conference papers, datasheets, product briefs, brochures and more.  Pharmacy Marketing expert - Nicolle McClure with GRX Marketing - Pharmacy  returns to the show with Pharmacy owner / customer Eric Pusey - Medicap Pharmacy.  GRX Marketing 2929 Westown Parkway, Suite 100 West Des Moines, IA 50266  515-280-2913 info@grxmarketing.com  See omnystudio.com/listener for privacy information.

GRX Marketing was founded in 2010 by marketing experts Marie Doyle and Nicolle McClure and has continued to succeed in helping pharmacies thrive. The company offers a full range of marketing services, all designed to help you pharmacy business grow. GRX Marketing's dedicated team has over 15 years of health focused marketing experience. This means that they know, and understand, your pharmacy business needs. Not only do they give you pharmacy marketing  direction, but they actually help you implement our ideas.      GRX understands that a one-size-fits-all approach does not work, because every market is different. Their strategy is to present low-cost marketing ideas to attract new patients, and increase the spending of existing patients.   By operating as your personal marketing experts, you and your staff have more time to spend with your customers. About Nicolle McClure  Nicolle McClure started GRX Marketing in 2010, after hearing a need from local independent pharmacists wanting assistance with their marketing. She also oversees marketing for 18 community pharmacies in central Iowa that are owned by GRX Marketing's parent company, GRX Holdings, where Nicolle has worked since 2008. Prior to her current position, she worked for Medicap Pharmacies INC. for four years, where she was responsible for providing marketing services for 65 Medicap Pharmacy franchisees nationwide. Nicolle has more than 11 years of pharmacy marketing experience and 14 years in marketing overall. She graduated Iowa State University in 2001 with a degree in Advertising, and her passion has always been supporting local businesses and helping them increase their market share amongst larger competitors. Nicolle McClure GRX Marketing 2929 Westown Pkwy., Suite 100 West Des Moines, IA 50266 515.440.1270 main |515.280.2913 dir Nicolle.McClure@GRXMarketing.com See omnystudio.com/listener for privacy information.

GRX Marketing was founded in 2010 by marketing experts Marie Doyle and Nicolle McClure and has continued to succeed in helping pharmacies thrive. The company offers a full range of marketing services, all designed to help you pharmacy business grow. GRX Marketing's dedicated team has over 15 years of health focused marketing experience. This means that they know, and understand, your pharmacy business needs. Not only do they give you pharmacy marketing  direction, but they actually help you implement our ideas.      GRX understands that a one-size-fits-all approach does not work, because every market is different. Their strategy is to present low-cost marketing ideas to attract new patients, and increase the spending of existing patients.   By operating as your personal marketing experts, you and your staff have more time to spend with your cus