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How much has the digital revolution changed the publishing industry?'Book Wars' by John B. Thompson is an overview of how the internet and digitisation of books changed the publishing industry. It mostly covers the 2005-2018 period when Ebooks started gain popularity and momentum. It goes into extreme depth so be prepared to read through a lot of history, which makes it a comprehensive book. I quite enjoyed it for the unexpected outcomes that ran counter to intuition but also found it tedious at times to keep going through.Only one boostagram from Brian D O'Leary this week (which is very much appreciated). You are actually making a sad puppy :'( But I do appreciate the comments on the YT channel.Timeline:(0:00) - Intro(2:15) - Initial Impression(3:26) - Plot/Style(6:06) - Quote 1(8:33) - Themes/Questions(15:07) - Quote 2(22:55) - Author & Extras(26:34) - Quote 3(30:04) - Summary(34:22) - Boostagram Lounge(36:52) - Value 4 ValueValue 4 Value Support:Boostagram: https://www.meremortalspodcast.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcastConnect with Mere Mortals:Website: https://www.meremortalspodcast.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodInstagram: https://www.instagram.com/meremortalspodcast/TikTok: https://www.tiktok.com/@meremortalspodcastConnect With Cole McCormick (Voice Actor):Twitter/X: https://twitter.com/colemccormick1Podcast: https://fountain.fm/show/6705669
O episódio comenta o artigo: A mídia e a modernidade: Uma teoria social da mídia, de autoria de John B. Thompson. Autora do podcast: Larissa Gama Louback, bolsista da Fundação Casa de Rui Barbosa, sob supervisão da Dra Eula Cabral
In October, a court ruled in favor of the Department of Justice and blocked the merging of two publishing giants: Penguin Random House and Simon & Schuster. On this week's On the Media, hear what readers will lose if conglomerates further monopolize the market. Plus, it turns out readers do not want to curl up with a good ebook. 1. Alexandra Alter [@xanalter], reporter at the New York Times, on how the booming publishing industry is wrestling with supply chain nightmares and more to meet reader demand. Listen. 2. Katy Waldman [@xwaldie], writer at The New Yorker, explains what's at stake in the DOJ v. Penguin Random House case. Listen. 3. Margot Boyer-Dry [@M_BigDeal], freelance culture writer, on why book covers are looking more and more similar, blobs and all. Listen. 4. John B. Thompson, Professor of Sociology at the University of Cambridge, on how Amazon changed the book market for good, and why the appeal of the print book persists. Listen. Music in this week's show:Paperback Writer - Quartetto d'Archi Dell'Orchestra Sinfonica di MilanoGuiseppe VerdiTymperturbably Blue - Duke EllingtonI Could Write A Book - Miles DavisTateh's Picture Book - Randy NewmanMy Baby Loves A Bunch of Authors - Moxy Fruvous
A special show on publishing. Leigh Chambers' featured guest is John B Thompson talking about Book Wars: The Digital Revolution in Publishing, his exploration of the effect of the rise […]
The federal court is hearing a case that could change the publishing industry as we know it. On this week's show, hear what readers will lose if conglomerates further monopolize the market. Plus, print sales far exceed expectations — it turns out readers do not want to curl up with a good ebook. 1. Alexandra Alter [@xanalter], reporter at the New York Times, on how the booming publishing industry is wrestling with supply chain nightmares and more to meet reader demand. Listen. 2. Katy Waldman [@xwaldie], writer at The New Yorker, explains what's at stake in the DOJ v. Penguin Random House case. Listen. 3. Margot Boyer-Dry [@M_BigDeal], freelance culture writer, on why book covers are looking more and more similar, blobs and all. Listen. 4. John B. Thompson, Professor of Sociology at the University of Cambridge, on how Amazon changed the book market for good, and why the appeal of the print book persists. Listen. Music in this week's show:Paperback Writer - Quartetto d'Archi Dell'Orchestra Sinfonica di Milano Guiseppe VerdiTymperturbably Blue - Duke EllingtonI Could Write A Book - Miles DavisTateh's Picture Book - Randy NewmanMy Baby Loves A Bunch of Authors - Moxy Fruvous
No episódio da semana falamos com o editor, diretor criativo e consultor para o mercado editorial, Daniel Lameira. Ele é um dos fundadores da Antofágica – editora que traz os livros clássicos para os novos tempos – e está à frente da direção editorial da Aleph. Dani também já passou pela Intrínseca, Novo Século, LeYa, Fnac e Livraria da Vila e em 2015 foi o primeiro vencedor do Prêmio Jovens Talentos. Neste mesmo ano, Lameira criou o curso Vida do Livro, direcionado para quem quer entender o mercado editorial, e que desde então já formou mais de mil alunos. https://vidadolivro.com.br Nesse bate-papo, ele fala sobre a nova edição do curso, que volta renovado, passando por todas as etapas da produção de um livro. Discursa sobre o estado atual do mercado editorial, da sua visão sobre os erros, acertos, das chances perdidas e sobre suas crenças para o futuro do setor. Além disso, ele fala ainda sobre o trabalho que tem feito na Antofágica e conta como foi ser presidente da categoria Literatura, na primeira edição da CCXP Awards. Este é o episódio número 228 do Podcast do PublishNews do dia 1 de agosto de 2022, gravado no dia 28 de agosto. Eu sou Fabio Uehara e esse episódio conta a participação de Thales de Menezes, Karina Lourenço e Talita Fachinni e a edição de Fabio Uehara. E não se esqueça de assinar a nossa newsletter, nos seguir nas redes sociais: Instagram, YouTube, Facebook e Twitter. Todos os dias com novos conteúdos para vocês. E agora: Daniel Lameira Este podcast é um oferecimento da MVB Brasil, empresa que traz soluções em tecnologia para o mercado do livro. Além da Metabooks, reconhecida plataforma de metadados, a MVB oferece para o mercado brasileiro o único serviço de EDI exclusivo para o negócio do livro. Com a Pubnet, o seu processo de pedidos ganha mais eficiência. https://brasil.mvb-online.com/home Já ouviu falar em POD, impressão sob demanda? Nossos parceiros da UmLivro são referência dessa tecnologia no Brasil, que permite vender primeiro e imprimir depois; reduzindo custos com estoque, armazenamento e distribuição. Com o POD da UmLivro, você disponibiliza 100% do seu catálogo sem perder nenhuma venda. http://umlivro.com.br Lightyear Sonho manifesto - Sidarta Ribeiro - https://www.companhiadasletras.com.br/livro/9786559212132/sonho-manifesto As guerras do livro - John B Thompson - http://editoraunesp.com.br/catalogo/9786557110546,as-guerras-do-livro Turma da Mônica a série - https://globoplay.globo.com/turma-da-monica-a-serie/t/GMkPKKQ8yn/ Persuasão - Jane Austen https://www.companhiadasletras.com.br/livro/9788537808115/persuasao-edicao-comentada Série Netflix - https://www.netflix.com/title/81410649 Mangá-Documentário: Virgem Depois dos 30Atsuhiko Nakamura & Bargain Sakuraichi - https://pipocaenanquim.com.br/produto/manga-documentario-virgem-depois-dos-30/ Repensando o nosso mundo- Maja Göpel - Record - https://www.record.com.br/produto/repensando-o-nosso-mundo/ --- Send in a voice message: https://anchor.fm/podcast-do-publishnews/message
Kim talks with Chad Hegelmeyer about the institutional turn in literary studies. Chad references Jeremy Rosen's article “The Institutional Turn” from the Oxford Research Encyclopedia of Literature. We also talk about: Sylvia Plath's The Bell Jar (Harper Collins, 1963), D.A. Miller's The Novel and the Police (U California Press, 1989), Nancy Armstrong's How Novels Think (Columbia UP, 2006), Mark McGurl's The Program Era (Harvard UP, 2011), and Janice Radway's books, Reading the Romance (UNC Press, 1984) and A Feeling for Books (UNC Press, 1997). Chad quotes several texts referenced by Rosen: Franco Moretti's Signs Taken for Wonders: On the Sociology of Literary Forms (Verso, 2005) Frederic Jameson, The Political Unconscious: Narrative as a Socially Symbolic Act (Cornell UP, 1982) Mark McGurl. “Ordinary Doom: Literary Studies in the Waste Land of the Present.” New Literary History 41, no. 2 (Spring 2010): 329–349. In the longer version of our conversation, Chad gave several other examples of the “institutional turn” including: James F. English, The Economy of Prestige: Prizes, Awards, and the Circulation of Cultural Value (Harvard UP, 2005); Claire Squires, Marketing Literature: The Making of Contemporary Writing in Britain (Palgrave, 2007); John B. Thompson, Merchants of Culture: The Publishing Business in the Twenty-First Century (Polity, 2010); Laura J. Miller, Reluctant Capitalists: Bookselling and the Culture of Consumption (U Chicago Press, 2008); Jim Collins Bring on the Books for Everybody: How Literary Culture Became Popular Culture (Duke UP, 2010). Chad is a friend of the pod! He writes about fact checking and literature, and he's a postdoc in the English Department at NYU. Today's image is a photograph of the “Staircase of the National Museum of Slovenia” taken by Petar Milošević, posted under a creative commons attribution share-alike license on Wikimedia Commons. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Kim talks with Chad Hegelmeyer about the institutional turn in literary studies. Chad references Jeremy Rosen's article “The Institutional Turn” from the Oxford Research Encyclopedia of Literature. We also talk about: Sylvia Plath's The Bell Jar (Harper Collins, 1963), D.A. Miller's The Novel and the Police (U California Press, 1989), Nancy Armstrong's How Novels Think (Columbia UP, 2006), Mark McGurl's The Program Era (Harvard UP, 2011), and Janice Radway's books, Reading the Romance (UNC Press, 1984) and A Feeling for Books (UNC Press, 1997). Chad quotes several texts referenced by Rosen: Franco Moretti's Signs Taken for Wonders: On the Sociology of Literary Forms (Verso, 2005) Frederic Jameson, The Political Unconscious: Narrative as a Socially Symbolic Act (Cornell UP, 1982) Mark McGurl. “Ordinary Doom: Literary Studies in the Waste Land of the Present.” New Literary History 41, no. 2 (Spring 2010): 329–349. In the longer version of our conversation, Chad gave several other examples of the “institutional turn” including: James F. English, The Economy of Prestige: Prizes, Awards, and the Circulation of Cultural Value (Harvard UP, 2005); Claire Squires, Marketing Literature: The Making of Contemporary Writing in Britain (Palgrave, 2007); John B. Thompson, Merchants of Culture: The Publishing Business in the Twenty-First Century (Polity, 2010); Laura J. Miller, Reluctant Capitalists: Bookselling and the Culture of Consumption (U Chicago Press, 2008); Jim Collins Bring on the Books for Everybody: How Literary Culture Became Popular Culture (Duke UP, 2010). Chad is a friend of the pod! He writes about fact checking and literature, and he's a postdoc in the English Department at NYU. Today's image is a photograph of the “Staircase of the National Museum of Slovenia” taken by Petar Milošević, posted under a creative commons attribution share-alike license on Wikimedia Commons. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies
Kim talks with Chad Hegelmeyer about the institutional turn in literary studies. Chad references Jeremy Rosen's article “The Institutional Turn” from the Oxford Research Encyclopedia of Literature. We also talk about: Sylvia Plath's The Bell Jar (Harper Collins, 1963), D.A. Miller's The Novel and the Police (U California Press, 1989), Nancy Armstrong's How Novels Think (Columbia UP, 2006), Mark McGurl's The Program Era (Harvard UP, 2011), and Janice Radway's books, Reading the Romance (UNC Press, 1984) and A Feeling for Books (UNC Press, 1997). Chad quotes several texts referenced by Rosen: Franco Moretti's Signs Taken for Wonders: On the Sociology of Literary Forms (Verso, 2005) Frederic Jameson, The Political Unconscious: Narrative as a Socially Symbolic Act (Cornell UP, 1982) Mark McGurl. “Ordinary Doom: Literary Studies in the Waste Land of the Present.” New Literary History 41, no. 2 (Spring 2010): 329–349. In the longer version of our conversation, Chad gave several other examples of the “institutional turn” including: James F. English, The Economy of Prestige: Prizes, Awards, and the Circulation of Cultural Value (Harvard UP, 2005); Claire Squires, Marketing Literature: The Making of Contemporary Writing in Britain (Palgrave, 2007); John B. Thompson, Merchants of Culture: The Publishing Business in the Twenty-First Century (Polity, 2010); Laura J. Miller, Reluctant Capitalists: Bookselling and the Culture of Consumption (U Chicago Press, 2008); Jim Collins Bring on the Books for Everybody: How Literary Culture Became Popular Culture (Duke UP, 2010). Chad is a friend of the pod! He writes about fact checking and literature, and he's a postdoc in the English Department at NYU. Today's image is a photograph of the “Staircase of the National Museum of Slovenia” taken by Petar Milošević, posted under a creative commons attribution share-alike license on Wikimedia Commons. Learn more about your ad choices. Visit megaphone.fm/adchoices
What is the future of the book? In Book Wars: The Digital Revolution in Publishing (Polity, 2021) John Thompson, Professor of Sociology at the University of Cambridge, examines the impact of digital technology on the publishing industry. The book grapples with broad questions of the changing nature of capitalism, the idea of information capital, and offers a detailed engagement with the development of the e-book, the rise of Google and Amazon, and new business models such as crowdfunding. A fascinating study of the past, present, and future of publishing, the book will be essential reading for all New Books Network listeners, and anyone interested in books! Dave O'Brien is Chancellor's Fellow, Cultural and Creative Industries, at the University of Edinburgh's College of Art. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications
What is the future of the book? In Book Wars: The Digital Revolution in Publishing (Polity, 2021) John Thompson, Professor of Sociology at the University of Cambridge, examines the impact of digital technology on the publishing industry. The book grapples with broad questions of the changing nature of capitalism, the idea of information capital, and offers a detailed engagement with the development of the e-book, the rise of Google and Amazon, and new business models such as crowdfunding. A fascinating study of the past, present, and future of publishing, the book will be essential reading for all New Books Network listeners, and anyone interested in books! Dave O'Brien is Chancellor's Fellow, Cultural and Creative Industries, at the University of Edinburgh's College of Art. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory
What is the future of the book? In Book Wars: The Digital Revolution in Publishing (Polity, 2021) John Thompson, Professor of Sociology at the University of Cambridge, examines the impact of digital technology on the publishing industry. The book grapples with broad questions of the changing nature of capitalism, the idea of information capital, and offers a detailed engagement with the development of the e-book, the rise of Google and Amazon, and new business models such as crowdfunding. A fascinating study of the past, present, and future of publishing, the book will be essential reading for all New Books Network listeners, and anyone interested in books! Dave O'Brien is Chancellor's Fellow, Cultural and Creative Industries, at the University of Edinburgh's College of Art. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies
What is the future of the book? In Book Wars: The Digital Revolution in Publishing (Polity, 2021) John Thompson, Professor of Sociology at the University of Cambridge, examines the impact of digital technology on the publishing industry. The book grapples with broad questions of the changing nature of capitalism, the idea of information capital, and offers a detailed engagement with the development of the e-book, the rise of Google and Amazon, and new business models such as crowdfunding. A fascinating study of the past, present, and future of publishing, the book will be essential reading for all New Books Network listeners, and anyone interested in books! Dave O'Brien is Chancellor's Fellow, Cultural and Creative Industries, at the University of Edinburgh's College of Art. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology
What is the future of the book? In Book Wars: The Digital Revolution in Publishing (Polity, 2021) John Thompson, Professor of Sociology at the University of Cambridge, examines the impact of digital technology on the publishing industry. The book grapples with broad questions of the changing nature of capitalism, the idea of information capital, and offers a detailed engagement with the development of the e-book, the rise of Google and Amazon, and new business models such as crowdfunding. A fascinating study of the past, present, and future of publishing, the book will be essential reading for all New Books Network listeners, and anyone interested in books! Dave O'Brien is Chancellor's Fellow, Cultural and Creative Industries, at the University of Edinburgh's College of Art. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
New Books Network: John B. Thompson, "Book Wars: The Digital Revolution in Publishing" (Polity, 2021) https://newbooksnetwork.com/category/new-books-network/ and https://www.nextbigfuture.com/2020/08/entangle-quantum-entangled-machines-can-verify-solutions-up-to-halting-problem-hardness-level.html --- Send in a voice message: https://anchor.fm/stre/message
Today I talked to John Thompson, Emeritus Professor, Fellow of Jesus College, Cambridge, about his new book Book Wars: The Digital Revolution in Publishing (Polity, 2021). We discuss crowdfunding, audio books, distribution chains, social media, self-publishing, ebooks, Amazon, retail, and oh, also those things that are made of paper and glued together and have words printed in them. Interviewer: "One of the real eye-openers for me in the book was the distance, historically speaking, between readers and publishers. Now, as I think about it, and as I compare what a company like Amazon does to what traditional publishers do, well, I begin to notice that publishers are on the side of authors and content and that publishers have an obligation, even, on that side." John Thompson: "Yes, they have an obligation to authors. Publishers are good and professional at developing content. And if they're good publishers, they have a well thought-through and sophisticated marketing and publicity operation that helps to create visibility for books. But on this last point alone–––making books known to others–––the opportunity created by the digital revolution is not just that you make books visible by using traditional media like advertising in the newspaper, but that you are able to reach out directly to readers and consumers and make your books visible to them directly, in much the way that Amazon does when they send an email blast to an Amazon user that says, 'You might be interested in this book.' But why can't publishers do that themselves? Now, thanks to the digital revolution, the opportunity is created for publishers to develop relationships with readers, and to do so at scale. It simply wasn't possible, prior to the digital revolution and prior to the Internet. But now it is. And so that is a huge transformation that publishers are beginning to avail themselves of and which will, I think, continue to change the industry." Daniel Shea heads Scholarly Communication, the podcast about how knowledge gets known. Daniel is Director of the Writing Program at Heidelberg University, Germany. Daniel's YouTube Channel is called Write Your Research. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Today I talked to John Thompson, Emeritus Professor, Fellow of Jesus College, Cambridge, about his new book Book Wars: The Digital Revolution in Publishing (Polity, 2021). We discuss crowdfunding, audio books, distribution chains, social media, self-publishing, ebooks, Amazon, retail, and oh, also those things that are made of paper and glued together and have words printed in them. Interviewer: "One of the real eye-openers for me in the book was the distance, historically speaking, between readers and publishers. Now, as I think about it, and as I compare what a company like Amazon does to what traditional publishers do, well, I begin to notice that publishers are on the side of authors and content and that publishers have an obligation, even, on that side." John Thompson: "Yes, they have an obligation to authors. Publishers are good and professional at developing content. And if they're good publishers, they have a well thought-through and sophisticated marketing and publicity operation that helps to create visibility for books. But on this last point alone–––making books known to others–––the opportunity created by the digital revolution is not just that you make books visible by using traditional media like advertising in the newspaper, but that you are able to reach out directly to readers and consumers and make your books visible to them directly, in much the way that Amazon does when they send an email blast to an Amazon user that says, 'You might be interested in this book.' But why can't publishers do that themselves? Now, thanks to the digital revolution, the opportunity is created for publishers to develop relationships with readers, and to do so at scale. It simply wasn't possible, prior to the digital revolution and prior to the Internet. But now it is. And so that is a huge transformation that publishers are beginning to avail themselves of and which will, I think, continue to change the industry." Daniel Shea heads Scholarly Communication, the podcast about how knowledge gets known. Daniel is Director of the Writing Program at Heidelberg University, Germany. Daniel's YouTube Channel is called Write Your Research. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/digital-humanities
Today I talked to John Thompson, Emeritus Professor, Fellow of Jesus College, Cambridge, about his new book Book Wars: The Digital Revolution in Publishing (Polity, 2021). We discuss crowdfunding, audio books, distribution chains, social media, self-publishing, ebooks, Amazon, retail, and oh, also those things that are made of paper and glued together and have words printed in them. Interviewer: "One of the real eye-openers for me in the book was the distance, historically speaking, between readers and publishers. Now, as I think about it, and as I compare what a company like Amazon does to what traditional publishers do, well, I begin to notice that publishers are on the side of authors and content and that publishers have an obligation, even, on that side." John Thompson: "Yes, they have an obligation to authors. Publishers are good and professional at developing content. And if they're good publishers, they have a well thought-through and sophisticated marketing and publicity operation that helps to create visibility for books. But on this last point alone–––making books known to others–––the opportunity created by the digital revolution is not just that you make books visible by using traditional media like advertising in the newspaper, but that you are able to reach out directly to readers and consumers and make your books visible to them directly, in much the way that Amazon does when they send an email blast to an Amazon user that says, 'You might be interested in this book.' But why can't publishers do that themselves? Now, thanks to the digital revolution, the opportunity is created for publishers to develop relationships with readers, and to do so at scale. It simply wasn't possible, prior to the digital revolution and prior to the Internet. But now it is. And so that is a huge transformation that publishers are beginning to avail themselves of and which will, I think, continue to change the industry." Daniel Shea heads Scholarly Communication, the podcast about how knowledge gets known. Daniel is Director of the Writing Program at Heidelberg University, Germany. Daniel's YouTube Channel is called Write Your Research. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today I talked to John Thompson, Emeritus Professor, Fellow of Jesus College, Cambridge, about his new book Book Wars: The Digital Revolution in Publishing (Polity, 2021). We discuss crowdfunding, audio books, distribution chains, social media, self-publishing, ebooks, Amazon, retail, and oh, also those things that are made of paper and glued together and have words printed in them. Interviewer: "One of the real eye-openers for me in the book was the distance, historically speaking, between readers and publishers. Now, as I think about it, and as I compare what a company like Amazon does to what traditional publishers do, well, I begin to notice that publishers are on the side of authors and content and that publishers have an obligation, even, on that side." John Thompson: "Yes, they have an obligation to authors. Publishers are good and professional at developing content. And if they're good publishers, they have a well thought-through and sophisticated marketing and publicity operation that helps to create visibility for books. But on this last point alone–––making books known to others–––the opportunity created by the digital revolution is not just that you make books visible by using traditional media like advertising in the newspaper, but that you are able to reach out directly to readers and consumers and make your books visible to them directly, in much the way that Amazon does when they send an email blast to an Amazon user that says, 'You might be interested in this book.' But why can't publishers do that themselves? Now, thanks to the digital revolution, the opportunity is created for publishers to develop relationships with readers, and to do so at scale. It simply wasn't possible, prior to the digital revolution and prior to the Internet. But now it is. And so that is a huge transformation that publishers are beginning to avail themselves of and which will, I think, continue to change the industry." Daniel Shea heads Scholarly Communication, the podcast about how knowledge gets known. Daniel is Director of the Writing Program at Heidelberg University, Germany. Daniel's YouTube Channel is called Write Your Research. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics
Today I talked to John Thompson, Emeritus Professor, Fellow of Jesus College, Cambridge, about his new book Book Wars: The Digital Revolution in Publishing (Polity, 2021). We discuss crowdfunding, audio books, distribution chains, social media, self-publishing, ebooks, Amazon, retail, and oh, also those things that are made of paper and glued together and have words printed in them. Interviewer: "One of the real eye-openers for me in the book was the distance, historically speaking, between readers and publishers. Now, as I think about it, and as I compare what a company like Amazon does to what traditional publishers do, well, I begin to notice that publishers are on the side of authors and content and that publishers have an obligation, even, on that side." John Thompson: "Yes, they have an obligation to authors. Publishers are good and professional at developing content. And if they're good publishers, they have a well thought-through and sophisticated marketing and publicity operation that helps to create visibility for books. But on this last point alone–––making books known to others–––the opportunity created by the digital revolution is not just that you make books visible by using traditional media like advertising in the newspaper, but that you are able to reach out directly to readers and consumers and make your books visible to them directly, in much the way that Amazon does when they send an email blast to an Amazon user that says, 'You might be interested in this book.' But why can't publishers do that themselves? Now, thanks to the digital revolution, the opportunity is created for publishers to develop relationships with readers, and to do so at scale. It simply wasn't possible, prior to the digital revolution and prior to the Internet. But now it is. And so that is a huge transformation that publishers are beginning to avail themselves of and which will, I think, continue to change the industry." Daniel Shea heads Scholarly Communication, the podcast about how knowledge gets known. Daniel is Director of the Writing Program at Heidelberg University, Germany. Daniel's YouTube Channel is called Write Your Research. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications
Today I talked to John Thompson, Emeritus Professor, Fellow of Jesus College, Cambridge, about his new book Book Wars: The Digital Revolution in Publishing (Polity, 2021). We discuss crowdfunding, audio books, distribution chains, social media, self-publishing, ebooks, Amazon, retail, and oh, also those things that are made of paper and glued together and have words printed in them. Interviewer: "One of the real eye-openers for me in the book was the distance, historically speaking, between readers and publishers. Now, as I think about it, and as I compare what a company like Amazon does to what traditional publishers do, well, I begin to notice that publishers are on the side of authors and content and that publishers have an obligation, even, on that side." John Thompson: "Yes, they have an obligation to authors. Publishers are good and professional at developing content. And if they're good publishers, they have a well thought-through and sophisticated marketing and publicity operation that helps to create visibility for books. But on this last point alone–––making books known to others–––the opportunity created by the digital revolution is not just that you make books visible by using traditional media like advertising in the newspaper, but that you are able to reach out directly to readers and consumers and make your books visible to them directly, in much the way that Amazon does when they send an email blast to an Amazon user that says, 'You might be interested in this book.' But why can't publishers do that themselves? Now, thanks to the digital revolution, the opportunity is created for publishers to develop relationships with readers, and to do so at scale. It simply wasn't possible, prior to the digital revolution and prior to the Internet. But now it is. And so that is a huge transformation that publishers are beginning to avail themselves of and which will, I think, continue to change the industry." Daniel Shea heads Scholarly Communication, the podcast about how knowledge gets known. Daniel is Director of the Writing Program at Heidelberg University, Germany. Daniel's YouTube Channel is called Write Your Research. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies
This is the second of four special episodes recorded at the Future of Digital Media Businesses Symposium hosted by the University of Michigan. In this episode, John B. Thompson, Professor of Sociology at the University of Cambridge and Fellow of Jesus College, Cambridge, explores how digitization has affected the book publishing industry.