Podcast appearances and mentions of kate luella

It’s Kate Luella here, and this week’s theme is Customer Journeys for professions and accountants (CPAs). This is my 1st part on Customer Journeys this week. Check out episode 8 for part two of the topic! The journey your customers and clients take will determine so many things for you, like if they want to hire you, how much they will be happy to pay and so on. As Chief Digital Strategist for my own digital marketing agency, over the years I have created realistic insights on customer journeys for professionals as I have actually been creating them for my clients, not just watching how others do it. This is part one of two recordings on the topic of "Customer Journeys". Read More HERE:  https://socialmarketingunleashed.com/category/customer-journey/ www.SocialMarketingUnleashed.com/Thinktank/

It’s Kate Luella here, and this week’s theme is Customer Journeys for professions and accountants (CPAs). This is my 2nd part on Customer Journeys this week. Check out episode 7 for part one of the topic! The journey your customers and clients take will determine so many things for you, and in this show we talk more about how sales funnels work inside your customer journey.  As Chief Digital Strategist for my own digital marketing agency, over the years I have created realistic insights on customer journeys for professionals as I have actually been creating them for my clients, not just watching how others do it. This is part one of two recordings on the topic of "Customer Journeys". Read More HERE:  https://socialmarketingunleashed.com/category/customer-journey/ www.SocialMarketingUnleashed.com/Thinktank/

It’s Kate Luella here, and this week’s theme is Sales Funnels for professions and accountants (CPAs). This is my 2nd part on Sales Funnels this week. If you haven't already, then start by listening to Episode 5, which is part one of the Sales Funnels podcast! I’ve set up and implemented sales funnels in one way or another for clients, many times over the years as a Digital Marketing Consultant, so my insights on sales funnels for professionals comes from a place of actually creating them, not just watching how others do it. This is part two of two recordings on the topic of "Sales Funnels". Read More HERE:  https://socialmarketingunleashed.com/category/sales-funnels/ www.SocialMarketingUnleashed.com/Thinktank/

It’s Kate Luella here, and this week’s theme is Sales Funnels for professions and accountants (CPAs). So let’s get started what I want to talk about today is sales funnels and I’ve set up and implemented sales funnels in one way or another for clients, many times over the years as a Digital Marketing Consultant. This is part one of two recordings on the topic of "Sales Funnels". Read More HERE:  https://socialmarketingunleashed.com/category/sales-funnels/ www.SocialMarketingUnleashed.com/Thinktank/

Kate Luella is an internet consultant that helps small businesses in and around Melbourne Australia be competitive in the online market. She is also involved in info-product creation, Website development, Driving traffic to your website and Converting leads on your website using social media for your business. Visit http://www.kateluella.com for more information or contact Kate at kateluella@gmail.com +++ LINK FOR TRANSCRIPTION OF THIS INTERVIEW: http://productcreatorshub.com/interview-transcript-with-brian-anderson-published-fantasy-author/ Brian's website: http://briandanderson.blogspot.com.au/ Video Menu: 02:32 - Brian explains the demographic of his readers and what appeals the fantasy genre. 05:24 - He then shares us how he first wrote his book and how he found a publisher. 15:27 - Rejection is part of the process of putting out a book out there and takes a lot of patience as Brian explains. 20:43 - Brian explains how he first approached his publisher for his book the Godling Chronicles series. 21:22 - Brian further shares about his book series, the Godling Chronicles. 26:09 - He then shares about his blog and how he engages his readers through it on a consistent basis. 34:31 - Brian shares his thoughts on the use of social media. 47:50 - Brian's advice on how to break through when you are just starting to blog and write your books. - Kate :)

Limited Time SPECIALOFFER-- Sign up to my Awesome Weekly Newsletter and I'll send you my Huge -- 6 week email bonus "Blockbuster Offer" perfect for bloggers & online product creators (incl. Graphics, video training, info-product templates & more) http://productcreatorshub.com/blockbuster Links mentioned:  http://wattpad.com/ LINK FOR TRANSCRIPTION OF THIS INTERVIEW: http://productcreatorshub.com/blogger-interview-podcast-transcript-with-rj-tolsen-by-kate-luella-on-being-a-young-entreprenuer/ Video Menu: 02:06 RJ talked about his writing and his books series. 04:59 He also shared about his music and how he started writing songs. 06:34 He then talks about college and what course he is majoring. 08:12 Rj talks about what he aspire to be down the road. 08:43 He then talks about his company and his charities and how they were founded. 12:38 His goal for his company and his future plans. 13:53 RJ shared an in-depth into his charities and its operation. Kate :)

Tyrone Shum Blogger Interview by Kate Luella (September 2012)Kate Luella presents a special interview with Tyrone Shum of http://www.fiveminutevideomarketing.com/ where Tyrone is an inspiration to all who listen to his interviews, because he is so open and willing to teach anyone wanting to learn.  His online skills are far reaching because he has built up his brand over the years the hard way, gradually.  He still works from his original blog http://www.tyroneshum.com/ too.  But now capitalises on all his prior hard work because he has established himself well amongst the well-known online entrepreneurs, and offers nothing but the best advice and help, especially about his podcasting strategies in this unique and fun interview.(NB. Please excuse Kate's eagerness at times when she speaks over Tyrone, and she is keen to interview Tyrone again in a few months about his continued growth and success of his new online enterprise www.FiveMinuteVideoMarketing.com and make up for her poor interviewing skills she exhibits in this interview)For more awesome Blogger Interviews like this one go see:http://kateluella.com/And here is the interview MENU so you can fast forward to what you are interested in:3.10 Discussing Tyrone's business mindset change in 20127.40 Changing his podcast hosting from Amazon to Libysn to save $1,000 per month8.05 His podcast downloads per month8.30 Why his past videos were sometimes rejected by iTunes and now they're not10.40 How he loads his podcast through Feedburner with all tags, titles etc11.25 The quick plugin he publishes his podcasts with now, which doesn't require Powerpress13.30 Why Bloggers prefer Feedburner14.20 Why Amazon was no good for his podcast analytics, and Libsyn is15.19 Feedburner analytics15.48 Why he values downloads over subscribers to his podcast16.21 Why he only publishes through iTunes17.13 What his main call to action is every time and why18.50 How he sets up all his different podcast feeds under one hosting account19.35 The reason its difficult to cancel an old podcast show20.18 Getting 60,000 podcast show downloads in six months21.00 Why he stopped an old podcast show but the subscribers still download22.40 Why podcasts can go on forever23.30 Featuring the same podcast interview on two podcaster's show24.20 The rapid rise of his current YouTube Channel community25.30 Tools he used to promote his new YouTube Channel project26.40 Why Udemy approached him to feature his online course on their website28.50 How often he watches his download stats, conversions, subscribers etc29.40 How podcast show topics have affected his stats (good and bad)31.00 His opinion on Canon v Nikon for video recording32.40 Why he doesn't promote his podcasts from his blog33.38 Why he doesn't feature his social media accounts from his website33.50 What his website was created for34.00 His pop up video opt in box success35.50 The biggest mistake bloggers make, which he did too39.10 Why he has a podcast show, and the benefits of it40.00 The importance of end goals42.28 Tyrone's list building strategy43.47 How to get in contact with Tyrone44.20 His advice to get the best conversions from your sales videos

In this last installment of my book introduction, The Surrogate Parent Plan, a book to assist parents of disabled children who need long term care, to plan for their child's future after they are gone.  Sad, but inevitable.  Next podcast I read out my letter to my daughter I have written to be read to her when I'm gone...  It's called Dear Rosie...

Part One - Shane Melaugh Blogger Interview by Kate Luella (November 2012)Hybrid Connect - AWESOME   http://budurl.com/HybridConnect (pop up light box to collect emails on overdrive!!)It was truly a thrill for me to chat with Shane Melaugh of http://imimpact.com/, who also hosts a podcast from his blog.We chatted about his blogging journey, how his blog came about and how his journey has now made him a full time product creator -- my dream!!  Shane has now a few very successful products in his catalogue, and most recently one of his latest products "Hybrid Connect" is about to get a new launch with all the finishing touches to the opt-in lightbox (with way too many features to list) being a "must have" list building tool for all bloggers and online business people.  I'm going to set that one up on my site, if you want to see it working, and you can buy it over here (aff link) if you are ready to put your email list building through the roof!  I think I'll do a "Shane Review" (which means "a very thorough review" of the tool in a few months and share it with you, and Shane of course!PS: This interview has been cut into two interviews to keep them not too long!So for more info on Shane's blog go here http://imimpact.com/And don't forget to leave a review on iTunes or a comment or question for Shane on our blog http://bloggerinterviewspodcast.com/.INTERVIEW CONTENT MENU:PART ONE:1.25 Shane's IM Impact Podcast Show1.55 Shane discusses his past and current podcast shows he co-hosts with Paul McCarthy2.55 How Shane now defines himself3.35 Why Shane started up IM impact.com 5.10 Affiliate marketing according to Shane5.35 Reviewing products on his blog10.00 Three components Shane believes are necessary these days to "make money online"11.20 The time & cost commitment Shane makes to publish quality reviews12.40 Shane's personality trait which gives him the skillset to do his reviews14.15 How he drives traffic with his most popular blog posts14.50 When Shane kicked off IM Impact in 2008, his journey & branding concerns16.15 Shanes goals for IM Impact17.00 What Shane means by making his blog a "template" for other online business people20.20 Shane's analytic tools he uses20.50 Hybrid Connect for opt-ins!!PART ONE1.10 Products which make Shane the most money2.00 Shane's first product2.40 Swiss Made Marketing which is earning Shane a bundle of cash!3.35 SEOcockpit -- (it's like Micro Niche Finder on steroids -- his words not mine!)6.10 SEO and guest posting for branding purposes9.40 The Warrior Forum, WSO products for traffic13.40 The problem with the Warrior Forum (according to Shane)14.55 Tips for bloggers looking to find and secure Affiliates to sell and promote their products20.00 Safe-Swaps and solo ads23.30 Shane's new products and plans in the pipe-works to come out soon25.35 Shane's feelings on doing coaching26.30 My intention to do a "Shane Review" (listen to the recording and you'll understand this joke!)

In this podcast show I outline my table of contents (TOC) of my book The Surrogate Parent Plan (TSPP) and then I read out a third of my introduction in my book.  It's quite long, so I'll break that introduction up into 3 podcast shows so as not to put you all to sleep to quicly!  In this introduction I read out I cover my Government research on estate planning for disabled adult children's care, I also discuss the grim outlook of inadequate support or motivational tools like this book. :) Kate Luella

Part Two - Sean Kaye Blogger Interview by Kate Luella (October 2012)Sean was an awesome person to chat with about all things SEO blogging.  He knows his stuff from years of online experience and training.  He has showcased many products over the years and he discussed his new blog project http://www.wsobackstage.com/ and how he came up with this idea, and what his strategy and objectives are.  This interview is part two of three interviews, as we ended up chatting for over 2 hours.  So look out for the other two interview parts which include more discussions on author rank, what is WSObackstage.com marketing strategy and podcasting in general.  Our final interview also includes a great conversation about sales funnels for bloggers.Sean has three main sites atm,http://www.wsobackstage.com/http://rapidactionseo.com/http://rapidactionwriting.com/andhttp://seankaye.com/We also discussed my latest video workshop I've recently launched http://www.bloggerswhopodcast.com/ and don't forget to subscribe to our Blogger Interviews here https://itunes.apple.com/us/podcast/blogger-interviewss-podcast/id562165365?mt=2&uo=4Or on my website http://www.kateluella.com/Here's the run down of what we cover in this interview so you can fast-track if you like!5.20 When Podcasting was still known as an audio blog6.00 The two different kind of bloggers around atm8.00 Bloggers podcasting options9.00 Podcasting content, education, not sales10.20 Why webinars are different to podcasts11.00 Best webinar models atm11.30 Most recent webisnar with upfront sales, and repurposing the content at the backend14.10 Converting a podcast into transcripts as a product later17.20 Selling content online by subscription18.20 Selling high priced products with authority20.30 Selling $7-$9 products -- no brainers21.45 Building authority with podcasting --v- writing blog posts22.25 Google Adwords  - Bad news for bloggers25.20 Understanding your metrics26.15 Calls to action on a blog/website27.00 Sales --v- Squeeze pages strategies28.30 Blog layout29.45 Potential income for bloggers with email lists34.35 The theory of giving away something for free to build a list

Sean Kaye Blogger Interview by Kate Luella (October 2012) Sean was an awesome person to chat with about all things SEO blogging.  He knows his stuff from years of online experience and training.  He has showcased many products over the years and he discussed his new blog project http://www.wsobackstage.com/ and how he came up with this idea, and what his strategy and objectives are.  This interview is part one of three interviews, as we ended up chatting for over 2 hours.  So stay tuned for the next two interviews which include more discussions on the different kinds of bloggers out there, whether you should give freebies away and why or why not, and podcasting in general.  Our final interview also includes a great conversation about sales funnels for bloggers. Sean has three main sites atm, http://www.wsobackstage.com/ http://rapidactionseo.com/ http://rapidactionwriting.com/ and http://seankaye.com/   We also discussed my latest video workshop I’ve recently launched http://www.bloggerswhopodcast.com/ and don’t forget to subscribe to our Blogger Interviews here https://itunes.apple.com/us/podcast/blogger-interviewss-podcast/id562165365?mt=2&uo=4 Or on my website http://www.kateluella.com/   Here’s the run down of what we cover in this interview so you can fast-track if you like! Intro 5.30 FastWebFormula Forum (James Schramko) 6.36 Other interesting forums 7.20 How he finds customers within forums 7.50 His business in content creation 8.10 Press releases 8.50 The SEO value of Press Releases 9.25 PRWeb options 11.50 Sean crashes the IT network at TecHead USA 2005 with his little podcast show! 14.30 Why he had to take down some older posts on his website Seankaye.com 16.30 Sean discusses his leap from seankaye.com to WSObackstage.com and his authority building test from a Facebook Page to a viable income stream 17.00 Hi discusses the WSO Facebook Page for WSO content creators 19.20 How he set up WSObackstage.com 20.00 How he sets up podcasts with built in affiliate links 22.40 YouTube embedding links 23.25 Becoming a Brand Channel Partner with YouTube 25.00 The best affiliate incomes from videos 26.30 Which one wins with video –v- audio (and why) 27.30 Why podcast transcripts will eventually beat actual podcast recordings for SEO 29.05 “Author Rank” and what it means to bloggers 30.10 The Wordpress SEO plugin “must have” 30.30 Googe+ Accounts and how to use them best 31.10 Agent Rank patent by Google – then to Agent Author, then to Google+ Accounts 32.40 Why Google bots now look for blog authors & publishers as authority in SEO 34.40 Why he keeps his domain name seankaye.com – and so should you! 35.45 The best way to set up your affiliate link shortner URL for affiliate products 36.10 The best affiliate link shortner plugin around 37.20 ROI of his WSObackstage.com and what tools he uses 38.45 Where he gets his podcasting transcripts created for $5ph 41.00 Selling to your Tribe

Kayla Fay Blogger Interview by Kate Luella (October 2012)It was lovely to interview Kayla from the ADHD-Inattentive.com blog, who blogs about her understanding and experiences with ADHD, from a parent's perspective.  Kayla is like many bloggers who evolve to where they are today, with good intentions, but life basically determines how and why Kayla blogs.  She now has a co-blogger, her friend Brock, and together they keep this blog up to the minute, and current, for future generations of parents to share and derive comfort from others in their situation.http://adhd-inattentive.com/by http://kateluella.com/1.30 Introduction215 ADHD Inattentive blog, and her other online interests "Science Project Guides"2.50 Starting out with a website, before she developed her current "blog"4.10 How she defines herself and why she has a pen name for this blog5.04 Why she started blogging about ADHD6.44 How she told her kids about her blog7.20 Who her target demographic is7.50 How she defines her target demographic and where she looks for them8.30 Her Wordpress subscribers --v- her opt in email list and what it's current size is9.05 Monetisation of her blog including her own products, affiliates & Google Adwords10.39 Guest posting11.35 PLR11.55 How she hooked up with her co-blogger Brock13.00 Google analytics13.40 Split testing her Opt-in email subscriber list incentives14.10 Planning her new autoresponder series, and why15.30 Diagnosing ADHD16.50 How her son describes his ADHD feelings17.36 Networking with other relevant blogs & forums19.20 The disadvantage of ADHD for kids and their schoolwork20.40 Discrimination of ADHD kids23.55 How Kayla helps people who contact her from her blog26.00 Advice she has for newbie bloggers who want to blog about their passion27.30 Wordpress --v- Blogspot blogs advice for newbies28.00 Converting a Blogspot blog to a Wordpress blog30.00 Her plans now for her blog31.00 Her kindle book plans33.00 Aussie --v- US accents!Thanks for the interview Kayla!

Rahz Slaughter is truly a gifted person with so much info to share about his online strategies and techniques!  So this interview is nothing short of awesome, with tips on refining Google analytics right down, blogging strategies with your email lists, how he conceptualised his current blog and the plans he has for this blog including his upcoming Health Summit.  Anyone blogging will love this interview… Kate http://metaburnfittv.com/ http://mymenopausefix.com/ http://kateluella.com/ 1.21 Rahz defines himself and explains why 2.28 Why Rahz is not a fan of the “Life Coach” title 2.45 How Rahz has created his Meta Burn Brand and strategy 7.44 How My Menapause Fix blog came about 9.30 How Rahz found his “sweet spot” for his new blog concept and his “Jerry McGuire” moment 15.44 We talk about how Rahz connects and keeps his subscribers 17.29 Google search Results and what keywords he ranks on Google page one organice results, why and how he created that SEO platform 18.48 Guest Posting and articles he writes, where and why 19.51 ROI – How, why, where (including Google and Clicktail) 20.39 The three top analytics tools he uses and why 21.10 Why he watches the Google bots searches and how (and how he fixes errors the bots find) 22.40 Facebook advertising 23.15 His “secrets” about his subscriber list and the process he uses to get subscribers 24.25 When he does and doesn’t use Affiliate links 26.30 Monetising his blog now, and in the future, including coaching, Masterminds for his target demographic 29.10 Why Panda has changed how he does thing with his blog engagement 29.35 His new list building strategy he’s got including a giveaway and what’s around the corner 31.03 His World Heath Summit and what he has coming up next week, and what his strategy is for that health summit and why 32.10 The principles of his specific marketing strategies for his target demographic 32.35 How his Health World Summit webinar has been set up 36.25 His advice for everyone online

Melinda Samson Blogger Interview by Kate Luella (September 2012) www.GrandSlamGal.com (tennis blog) www.ClickWinningContent.com.au (online business) www.GrassrootsInternetStrategy.com (business blog) Kate Luella presents a unique insight into Melinda’s very popular tennis blog, which has given her tennis passion a boost with connections being made around the world since starting this blog. Melinda recently completed her 10 year plan of making all four major tennis events (grand slams) around the world in one year (known as a “fan slam”)!! So it was lovely to chat to Melinda, and I look forward to hooking up with her again as she can offer so much more insight to her online businesses, including her SEO and Adwords Advising role within her company www.ClickWinningContent.com.au (which is how I met her a few years ago). 1.10 What inspired her to start the tennis blog 2.55 Why her tennis blog is sometimes feels like work 3.45 Revenue she is exploring from her blog 4.10 How her blog has helped her get an edge with her tennis passion 4.40 Meeting up with other tennis fans around the world (as a result of her blog) 5.10 Travelling the world as an official blog reporter v a non-official tennis reporter 6.45 How she blogs while travelling the world 7.50 Melinda talks about family and friends who follow her blog 8.15 Why she started a Facebook Page, rather than publishing from  her personal FB profile 9.30 Melinda discusses her new subscribers she gets, but why many will just stick with social media for updates 10.30 Her four main ways to entice followers 10.50 Her other blogs and how they are strategised 11.25 When she does special blast outs to her email lists 12.35 Her blog monetising strategies 13.00 What the real main aim of her blog is, which she believes has paid off 13.15 The thing she loves the most from her tennis blogging (which she defines as “gold) 13.50 Her new branding strategy 14.30 Her new eBook range she is working on atm as a result of her tennis blog 18.25 Her fantastic advice for new and up-coming bloggers 19.50 What tactics she used when she started out blogging to get her tennis community going, to what it is today 21.00 How to get some sponsors for travel bloggers