Making money out of something
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40 episodes with monetisation
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Nick and Ash won't let the end of the Premier League stop the arguing, so we're turning it into something useful. Tonight they draft two 11-a-side squads that will face off on 7 June at Barnet FC to raise money for Street Child United. YOU CAN STILL SIGN UP TO THE DRAFT! https://forms.gle/EBEH1oLGtXCc5hL1A What's happening tonight? Snake-style draft, live. Once a player's name is called, they're locked in. The pool: Some Titan FPL creators, a couple of viewers who claim they're “decent on the wing,” and a couple of ringers who can actually play. Your chat-spam is fair game. Roast their picks, pitch your own, maybe even sway a choice. Why it matters - Every donation goes straight to Street Child United, helping kids living on the streets get safety, education, and a shot at a better life. We're aiming high, so if you enjoy any part of this circus, drop a few quid.
In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce. They look at Banijay Group's interest in ITV, publishers seeing referral traffic spike on Facebook and the platform's monetisation offerings, as well as TikTok's plans to enter the Japanese market.
Short-term rental operators are exploring new revenue streams beyond bookings while facing mounting pressure to track emissions. In this episode, we break down key findings from Phocuswright and Skift on how STRs can thrive through innovation and accountability.Are you new and want to start your own hospitality business?Join our Facebook groupFollow Boostly and join the discussion:YouTube LinkedInFacebookWant to know more about us? Visit our websiteStay informed and ahead of the curve with the latest insights and analysis.
The biggest tech & social media trends on the internet from March 5th, 2025.Timestamps:2:30 Patreon report on the creator economy stats7:52 Skype is shutting down10:22 Twitch is expanding its monetisation policies12:22 Instagram might be launching a separate reels appFind our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources:https://postingnexus.substack.com/p/everything-that-built-the-creator https://news.patreon.com/articles/state-of-create https://techcrunch.com/2025/03/03/as-skype-shuts-down-its-legacy-is-end-to-end-encryption-for-the-masses/ https://techcrunch.com/2025/02/28/microsoft-hangs-up-on-skype-service-to-shut-down-may-5-2025/ https://www.washingtonpost.com/business/2025/02/28/microsoft-skype/ https://techcrunch.com/2025/02/27/twitch-is-letting-more-streamers-access-its-monetization-tools/ https://blog.twitch.tv/en/2025/02/27/what-s-next-in-2025-an-open-letter-from-twitch-ceo-dan-clancy/ https://www.bbc.com/news/articles/cvgwwd09vwzo https://centennialworld.substack.com/p/not-all-kens
When most people talk about creating content, they focus on equipment, expertise, or having something groundbreaking to say. But today's guest demolishes those excuses. Jun Yuh reveals how he built an audience of 8 million followers while studying biomedical engineering—not by creating perfect content, but by simply showing up every day. From filming quick videos during lunch breaks to posting consistently for 5 years straight without missing a day, Jun shows that consistency trumps perfection. We explore his "100 video rule" that turns experimentation into strategy, why most beginners focus on the wrong metrics, and how understanding your audience matters more than production quality. Whether you're struggling with impostor syndrome or wondering how to monetise your passion, this conversation offers practical insights from someone who's built a thriving content empire by valuing consistency over complexity.00:00 Jun's start in content creation 02:30 TikTok's influence on Jun's journey 03:08 Staying consistent and understanding your audience 05:02 Hiring help for content production 06:13 Adapting to trends while staying authentic 09:47 Shifting content focus over time 14:06 Expanding to new platforms and camera confidence 22:34 Key advice for aspiring creators 28:09 Overcoming imposter syndrome 34:38 Knowing strengths and weaknesses in content 37:59 Planning content for efficiency 41:52 Short-form vs. long-form content 45:36 Strategies to grow and engage an audience 51:03 Managing time for content creation 58:48 Monetisation and reinvesting earnings 1:09:07 Staying consistent through creative blocks 1:18:29 Planning and working with a team 1:22:09 Future of social media and evolving strategies 1:29:22 Handling public scrutiny and criticism» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Jun«Instagram: https://www.instagram.com/jun_yuh/?hl=enPrivate Mentorship: https://tinyurl.com/4yar2eyr
Mercredi 26 février, François Sorel a reçu Yves Maitre, Operating partner Jolt capital et consultant, ancien PDG de HTC, Frédéric Krebs, CMO Serena, ex-Partner Newfund, ex-DG AlloCiné, Frédéric Simottel, journaliste BFM Business, et Melinda Davan-Soulas, journaliste Tech&Co à New York (États-Unis). Ils se sont penchés sur le lancement de la nouvelle version d'Alexa par Amazon, et la protestation des artistes britanniques contre l'IA, dans l'émission Tech & Co, la quotidienne, sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez-la en podcast.
"The Good Listening To" Podcast with me Chris Grimes! (aka a "GLT with me CG!")
Send us a textDonna Kunde, a true polymath and the force behind Influence Radio Network, joins us to share her incredible journey of empowering voices through podcasts, books, and TV talk shows. Discover how Donna has navigated life's unexpected twists, from snowy adventures in Virginia to life-altering encounters that set her path ablaze with purpose. Her innovative podcasting methods, such as leveraging global networks, offer fresh insights into reaching and influencing a worldwide audience without traditional reliance on ads. This episode promises a wealth of knowledge on creating lasting legacies through storytelling.Listeners will be captivated by Donna's reflections on pivotal life moments, including her disciplined and musical journey in the United States Army. A gifted clarinet from a mentor sparked a lifelong passion, illustrating the profound impact of small, meaningful gestures and the belief others place in our potential. As we explore these transformative experiences, Donna shares her insights into borrowed belief and how it has guided her path, inviting us to consider the moments and people who shape our own narratives.In our conversation, Donna also dives into the timeless wisdom of historical thinkers and the refreshing perspectives of Gen Z and millennials, revealing how these insights can inspire intentional living. The episode concludes with a poetic nod to the everyday miracles that fuel creativity, from the allure of platforms like AppSumo to the historical charm of Colonial Williamsburg. Donna's favorite Thoreau quote serves as a guiding light, reminding us to pursue our dreams with confidence. Be sure to listen in and be inspired to embrace your own hero's journey, and don't forget to subscribe for more stories that spark change.We explore the profound impact of storytelling on leadership and creativity with Donna Kunde, who highlights how her experiences have shaped her mission to help others amplify their voices. The episode emphasises the interconnectedness of individual narratives and their potential to inspire global change. • Discusses the role of storytelling in creating a legacy • Explains the vision behind the Influence Radio Network • Highlights personal experiences that shaped Donna's journey • Explores the significance of mentorship and influence • Encourages embracing vulnerability to connect with listeners • Underscores the importance of sharing personal narratives for community building • Offers practical tips for aspiring podcasters • Calls for individuals to take ownership of their storiesTune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website. Show Website: https://www.thegoodlisteningtoshow.com You can email me about the Show: chris@secondcurve.uk Twitter thatchrisgrimes LinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/ FaceBook Group: https://www.facebook.com/groups/842056403204860 Don't forget to SUBSCRIBE & REVIEW wherever you get your Podcasts :) Thanks for listening!
"If you don't do D2C, you're leaving money on the table." David Stelzer, President of Xsolla, is blunt and bullish about direct-to-consumer strategy in his interview with Peggy Anne Salz at Pocketgamer Connects London. He shares his impressions of the gaming industry, insights from Xsolla's latest State of Play report, and why implementing a D2C in your monetisation mix is an absolute must in 2025.David Stelzer - https://www.linkedin.com/in/davidstelzer/Xsolla - https://xsolla.com/State of Play 2025 - https://xsolla.com/the-xsolla-report
Interview recorded - 11th of February, 2025On this episode of the WTFinance podcast I had the pleasure of welcoming back Alasdair Macleod. Alasdair is an educator for sound money, economics, geopolitics and everything to do with gold and silver. During our conversation we spoke about gold going under the radar, geopolitics, EU Bust, Debt bubble, flow of gold to the East and what this means for markets. I hope you enjoy!0:00 - Introduction1:07 - What is Alasdair seeing?3:00 - Gold under the radar3:44 - Geopolitics10:47 - US moving away from Europe?12:51 - China to dominate global manufacturing?15:34 - EU bust16:53 - Debt bubble?19:10 - Pound depreciation20:41 - No avoiding a credit crash23:08 - Monetisation of all debt?26:30 - Flow of gold to the East30:00 - Gold backed currency33:20 - Multi-polar world35:08 - One message to takeaway?Alasdair Macleod is Head of Research for GoldMoney. He is an educator and advocates for sound money through demystifying finance and economics. His background includes being a stockbroker, banker, and economist.Alasdair Macleod started his career as a stockbroker in 1970 on the London Stock Exchange. Within nine years, he had risen to become senior partner of his firm.Subsequently, he held positions at the director level in investment management and worked as a mutual fund manager. Mr. Macleod also worked at a bank in Guernsey as an executive director.For most of his 40 years in the finance industry, he has been demystifying macroeconomic events for his investing clients. The accumulation of this experience has convinced him that unsound monetary policies are the most destructive weapon governments use against the common man. Accordingly, his mission is to educate and inform the public in layman's terms what governments do with money and how to protect themselves from the consequences.Alasdair Macleod - Substack - https://alasdairmacleod.substack.com/Twitter - https://twitter.com/MacleodFinanceLinkedIn - https://www.linkedin.com/in/alasdair-macleod-9494b27/WTFinance -Instagram - https://www.instagram.com/wtfinancee/Spotify - https://open.spotify.com/show/67rpmjG92PNBW0doLyPvfniTunes - https://podcasts.apple.com/us/podcast/wtfinance/id1554934665?uo=4Twitter - https://twitter.com/AnthonyFatseas
At PGC London, Andrew Seow, Director of Monetisation at Tripledot Studios, dropped some serious ad mon advice. From hacking auctions to boost CPMs to mixing up monetization models like a pro, 2025 is all about getting creative with how to boost the bottom line. Expect smarter segmentation, data-driven insights, and a focus on engagement that actually pays off. The secret to success? Patience, strategy, and maybe even ironing your shirt for good luck.Andrew Seow - https://www.linkedin.com/in/andrew-seow-54006a163/Tripledot Studios - https://tripledotstudios.com/* * * * * * * * * * * * * * * **
In the first episode of the year, Ampere explores the trends that have defined 2024 and looks ahead to what we expect in 2025. Increasing collaboration, global sports deals, and shifting business models are all discussed. This the first part of a two-part discussion, the second part will be released on Thursday 13th February.Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here Hosted on Acast. See acast.com/privacy for more information.
On this episode of Inside Content, Peyton Lombardo, Senior Manager at 3Vision is joined by Geoff Clark, CEO of acTVe FAST Channels. They dive into the world of FAST and the innovative strategies shaping the industry. acTVe has positioned itself as a key player in the FAST ecosystem, managing a diverse range of channels tailored to global and niche audiences alike. He shares how acTVe is navigating the complexities of content curation, monetisation, and differentiation in a crowded market. Stay in the content world loop
Fine line between genius and insanity, right? So, should we vie everything away for free and find partners to work with? Links to what's going on right now..
Join Voics Incubator for as little as $250 per week: http://voics.co/incubatorContent made your favourite creator your favourite.It wasn't the flashy editing or the funky sounds.It's the message they deliver:Alex HormoziIman GadzhiDan KoeThis has developed a cult-like following. Coupled with a crazy amount of reps. The volume + quality makes them a category of one.I spoke with Logan Forsyth to break down how top creators generate millions of dollars and views. Logan is behind a lot of your favourite creators. Scaling up thousands of posts a month generating billions of views.Our second podcast is a deep-dive into:Psychology of contentOpportunity for 2025Undeniable offersContent systemsBrandingIf you want to build a content business that works for you in 2025, this podcast is for you.Connect with Logan ForsythInstagram: https://www.instagram.com/loganforsythMy Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Intro(00:35) Why Every Creator Needs an Offer(03:09) Entertainment vs. Educational Content(08:54) Patreon for Monetisation(11:11) Content Creation for Business Owners(15:18) Niche Content Targeting(18:36) Organic Reach vs. Paid Ads(20:13) The Evolution of Short-Form Content(27:22) How Algorithms Level the Playing Field(29:27) Evolving Content to Match Audience Maturity(33:30) The Balance Between Polarization and Brand Risk(39:40) Building Systems for Content Success(43:12) Logan Forsyth's Monetization Strategies(46:18) Why Free Content Works (52:06) Tools and Systems for Engagement Tracking(54:19) Founding Media Scaling(59:45) Balancing Quality and Creativity in Content(01:03:14) Adding Personality to Your Content(01:06:51) Aligning Values with Business Practices](01:08:36) The Role of Storytelling in Short-Form Content(01:11:49) The Future of Media ScalingSupport the show
The TikTok Ads Mastery course is your ultimate guide to crafting high-performing ads, optimising your account for growth, and turning views into loyal customers. Join now at https://internetbusinesstraining.net/ and save up to 80% off the standard price! Internet Business Training City: Wingham Address: 10 North Court Close Website: https://www.internetbusinesstraining.net
EP369: South African singer-songwriter Gia Mckay reflects on her time signed under a label, why she guards her heart, what the best social media platform for South African artists is, and more. Explore our exclusive merch store for unique and high-quality items inspired by our podcast! From stylish t-shirts to snug beanies, there's something for every listener. Show your support and grab your favourite merch today! Enjoyed today's episode? Don't forget to subscribe to our YouTube channel! We're aiming for 500 subscribers and with your support, we'll get there. Every subscription helps us bring you more great content and insightful interviews.Check out our exclusive merch store for unique goodies that support the podcast. Your support keeps us thriving and allows us to continue delivering qualitSupport the showHelp us continue making great content for listeners everywhere by subscribing to Sludge Underground Podcast +Websitehttps://www.sludgeunderground.comMerchhttps://sludgeunderground.store/Instagramhttps://www.instagram.com/sludgeundergroundTikTokhttps://www.tiktok.com/@sludgeundergroundYouTubehttps://www.youtube.com/channel/UCxyLW9b_W81ETvby7J4wmwATwitterhttps://twitter.com/Sludge031Facebookhttps://www.facebook.com/SludgeUnderground
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane outline the ways you can monetise your podcast guests. They also talk about how you can make money from being a podcast guest yourself and why podcasting gives you unique opportunities to monetise as well as build your network. KEY TAKEAWAYS Being a podcaster allows you to speak to people more easily. People are more willing to talk with you. Ask your guests to introduce you to the best people they know, they will recommend good people and will also help make the connection. Referrals from guests as well as being shown to their audience are two major ways you can build your network, audience and your client base too. All creating monetisation opportunities. BEST MOMENTS "One of the things you unlock when you have a podcast is the ability to get somebody in a room easily” “Some of the best interviews we have had is where another guest has introduced us” “All these doors that open, just through the guests” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK's largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk
Have you ever felt hesitant about creating content online, worried about how you'll come across?Are you curious about how successful entrepreneurs overcome their fears and build a strong personal brand?Want to know the secrets to finding your unique style and voice in the crowded digital space?
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Maria Angelidou is a seasoned product leader, having spent close to a decade at Meta where she was VP of Product and General Manager for some of the largest products such as Facebook Groups (2B+ users), Events, Profile, and Search. Before that, Maria led the Facebook App Monetization team, driving billions of dollars in revenue. Today, Maria is the Chief Product & Technology Officer at Personio, an HR tech company with an ambitious mission to unlock the power of people for SMEs. In Today's Episode with Maria Angelidou 1. How to Hire the Best Product Teams: What are the three different archetypes for PMs today? What non-obvious traits does Maria look for in new product hires? How does Maria structure the hiring process? What works? What does not? Does Maria do take home assignments? How has her approach changed here? What is Maria's biggest advice to candidates on both compensation and title? 2. How the Best Product Teams Do Product Reviews: What does every team get wrong in how they do product reviews? What are the four different type of product reviews? How often does Maria do a product review? Who is invited? Who sets the agenda? How is it structured? What makes good vs great product reviews? 3. Europe vs US: How Product Teams Differ: What is the single biggest difference when comparing product teams in the US vs EU? Does Maria agree that the work ethic is less in the EU? Which class of employee would Maria say is more entitled? What could Europe do to be more competitive with the US? What was the biggest surprise to Maria on returning to Europe from the US?
One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about two successful ways you can monetise your podcast pre-launch and at launch, either via sponsorship or launching with an offer. Make sure to check out episodes focused on the stages of launching a podcast for a more in-depth look at how to create an offer: https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 KEY TAKEAWAYS It is more than possible to get good sponsorship deals before you launch your podcast. There are various business models out there that use a similar approach, such as festivals and start-ups. Approach pitching to sponsors like a partnership, show them what you can offer to them and what they will be getting out of working with you. Podcasting advertising gives the highest return on spend -vs- any other type of advertising, more than TV, social media, and YouTube. If you have a course, mastermind, mentoring or anything information based, this works great to give as a launch offer. Even if you don't have any of these things you can create a course or mentorship specifically as a subscribing bonus or prize. BEST MOMENTS "Anytime someone tells us you can't monetise a podcast before you launch we laugh in their face” “We're basically a comedy show at this point” “Podcast advertising sees the highest return on ad spend compared to any other advertising” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT How to launch a podcast: https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane combat some of the biggest challenges podcasters face in this episode. They talk about how to manage your time as a podcaster, monetisation, how to get guests, how to eliminate common tech problems and how to ensure you have niched your podcast down effectively. KEY TAKEAWAYS Create a bank of content, so if you do find yourself with less time you can still put out episodes. You can use AI to give you content ideas or you can use your audience by asking what they would like to hear. Not having enough of a niche. Think about your strategy or/and your demographic and niche down as much as possible. A spreadsheet is a good way to organise researching and contacting guests, you can keep track of when and how you reached out to them and all info needed and continue to use the same sheet when a guest is on your show. Recording in a studio can make the whole process more enjoyable for you as a host but also eliminates tech problems. BEST MOMENTS "What we have found works is a niche within a niche” “If you wanna podcast and make the biggest impact, have the biggest views, probably make the most money and enjoy it the most…do it in a studio” “Monetisation is the biggest challenge” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk
This part of the conversation with Christina Carmel underscored the significance of attracting talent and promoters to Ghana while highlighting the impact of famous individuals visiting the country. This exchange of creativity and talent represents a promising trajectory for the global resonance of African music and culture.Projected potential visits to Ghana by influential figures such as Oprah, Diddy's camp, Drake, and Beyoncé, signalling the increasing interest in Ghana as a vibrant hub for cultural and musical exchanges. Watch full episode: https://youtu.be/sevakx0f5fk?si=-3V2UT3S8wpD4wDEListen to full episode: https://open.spotify.com/episode/38R1ygDvqV4JXg0KsmcRPiSome references mentionedSo African and other Ghanaian influencers supporting launch of Kozo in Kigali, RwandaGood Morning America in AccraMichaela Coel in Accra for Vogue Magazine shoot (2022)NFL Superbowl Advert at Makola Market, Accra, GhaanaEmpire Music Label visiting Accra Show Noteswww.thesoundofaccra.com/christinaSponsorsSeason 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here.Our partners1:1 coaching with Adrian Daniels: https://catchapp.co/u/adriandaniels/60-minutes-with-adrianStart a profitable business with Skool: https://thesoundofaccra.com/skoolFree Podcast course: https://skl.sh/2TRY0fN Start or uplevel a podcast: https://www.atozpodcasting.com Fresh Bread, Catering and Food Processing in Accra: https://ebatfoods.com/Ghana's First Super App: https://shaqexpress.com/Rent anything in the UK: https://fatllama.com/r/adri-6451bWatch season 6 episode 9 with Anthony Owusu-Ansah of ShaQ Expresshttps://youtu.be/bOZkXf3uRZ4?si=pBjw0ZGHsUZ4-lsKCatch up with Season 5 here:
Marketing offers isn't about selling FEATURES, they're about OUTCOMES.If you're giving people more and more of your time and more and more resources and they're STILL not buying, it's because they don't understand what they're buying FOR.Information isn't inherently valuable, it's what you do with it that counts - that's where the marketing messaging comes in.That's your OUTCOME - the return on investment for all that studying and effort from the student.No-one wants more work, they want more RESULTS. Tangible, measurable results.Results that are going to change something for them.Now I know you may be hesitant to commit to specific results but those are based on your student doing all the work and following your advice and guidance to the letter.Not someone who doesn't do the work!And if you can't guarantee results for someone who does everything right, well, you need to work on getting your method nailed down so it works better :)Use this offer template to quickly produce offers that people really want and test them out in stories and posts to go from zero to high ticket FAST.-------Thanks for listening! Here's what you need to do next
Have you ever washed your face so much you've got a stye? I certainly haven't. Rob and Raz join Ben on the sofas this week to talk about fan interactions, monetising content, why Rob doesn't where wellies and celebrity encounters. Get in touch with the pod: podcast@tpd.tv SUPPORT US ON PATREON SUBSCRIBE TO THE MAIN CHANNEL JOIN THE FACEBOOK SQUAD CHECK OUT OUR DISCORD JOIN THE SUBREDDIT
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss creative and unconventional ways to monetise your podcast beyond traditional approaches such as sponsorships and affiliates. From using content for investment opportunities to offering exclusive access to back catalogues they outline six innovative strategies they have seen from other successful podcasters. KEY TAKEAWAYS Some podcasters, like Alex Hormozi, use their content to build trust and expertise, enabling them to invest in businesses at favourable terms or acquire equity through consulting. Dan Carlin's Hardcore History podcast monetises by releasing only a few episodes per year and putting older episodes behind a Patreon paywall, generating over $40,000 monthly. The Lore podcast successfully expanded its intellectual property into books and TV shows, earning its creator an estimated $6 million annually from licensing deals. Some airlines license podcast episodes for in-flight entertainment, providing an additional revenue stream for creators like Steven Bartlett. The Detour podcast offers guided audio tours of cities, combining storytelling with real-world exploration for a unique listener experience. Being a podcast guest can be a monetisation strategy, allowing individuals to reach new audiences and promote their products or services without hosting their own show. Some podcasters charge guests to appear on their shows, particularly in niche markets or for locally focused content. The "Hey Mr. Jim" podcast created a branded physical product – a child-friendly radio that plays only their content, selling for £97 plus shipping. BEST MOMENTS "Dan goes to like, the extreme and he'll do, Three or four episodes a year. They're all about historic event, but they're like PHD level deep dive of one very specific historical event." "So the premise of this podcast is very similar to when you go to a gallery or museum. You put the headphones on and there's a guided tour." "Daniel Priestly does this really well. He guests on all sorts of podcasts and it's increased downloads of his software company score app massively." "Essentially, the way he monetised was marketing agencies or companies that wanted to sell to marketing agencies, basically anything in that ecosystem, they would pay to come on and he would ask them questions." "Kids all over the world wanted their characters to be in the stories and they wanted specific stories for them or they wanted to be in the stories. So because the parents just want their kids to go to bed and get what they want, you paid to join his Patreon." "You could be that trend you have like the opposite... for every like massive veganism group. You've got like the carnivores, right?" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk
How much money are people paying for news around the world? In this episode of our Digital News Report 2024 podcast series, we look at how much money people pay for news and how this compares to the ‘full ticket' price. We look at payment trends around the world, the various ways news organisations price their subscriptions, and how much non-subscribers say they would be prepared to pay for news. See our website for a full transcript: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2024-episode-4-how-much-people-pay-news The speakers: Craig T. Robertson is a postdoctoral research fellow at the Reuters Institute for the Study of Journalism. His research focus includes news trust and credibility, fact-checking and verification, and how both partisan attitudes and epistemic beliefs factor into these domains. He is the author of the Digital News Report 2024 chapter into how much people pay for online news https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024/how-much-do-people-pay-online-news-what-might-encourage-others-pay Our host Federica Cherubini is Director of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world.
On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team, touching on brand and sponsor partnerships, video monetisation and podcast commercialisation.
And guess who's been to Buckingham Palace to see the King?. Sponsored by Supporting Cast. What do Dateline, Radiolab, Search Engine, Criminal, The Rest is History, and Planet Money have in common? They all rely on Supporting Cast to sell podcast subscriptions. Find out why! Visit https://podnews.net/update/megaphone-price-floor for the story links in full, and to get our daily newsletter.
Today's guest is Haya Kaylani, creator of a curation-style newsletter called The Deep Dive. What does she curate? YouTube video essays, five of them every Wednesday. She's built an audience of 92k TikTok followers and 13.5k newsletter subscribers in just 15 months — pure organic growth, with almost all of her newsletter subscribers coming over from TikTok.In this issue, we discuss:
“Remove The Fluff” - Jessie RyderSummary In this episode, Jesse Ryder, a content creator specializing in tech, gaming, and anime, shares his journey and experiences in content creation. Jesse discusses the importance of delegating tasks and scaling his content creation efforts. He also shares insights into creating engaging and informative commentary videos, as well as the process behind it. This truly was an episode of great value and a massive show out to Jessie Ryder for coming on and sharing his knowledge and expertise. Key discussion pointsJessie tells us a crazy story about getting scammed.Jessie reveals the journey of becoming a full-time content creator?How to create engaging and informative content? Why it's important to delegate? Why it's important to have hooks and thumbnails.Why it's important to find the fun in content creationHow to balance business and personal interest when watching animeDisappointment with My Hero Academia Anime AdaptationPraise for Jujutsu Kaisen MangaJessie Ryder socials X - https://twitter.com/OFFICIALJESS3RInstagram - https://www.instagram.com/officialjess3r/You Tube - https://www.youtube.com/@JESS3RFacebook - https://www.facebook.com/JESS3RIf you enjoy the podcast, please don't forget to FOLLOW, RATE and REVIEW the show (it takes less than 30 seconds) Please do also share with anyone you fill will enjoy the show. Also, to keep conversation going were super keen to hear your thoughts, questions and opinions on the show's discussion points, so please do drop us a voice note on our website www.suuuperanimepodcast.com or email at www.suuuperanimepodcast.com/contact Social media links Instagram: SuuuperanimepodcastTikTok: SuuuperanimepodcastTwitter: @SuuuperanimeFacebook: SuuuperAnimePodcast You Tube: SuuuperAnimeDiscord: https://discord.gg/suuuperlightsassembleSupport the show
Andrea interviews William Ruh, former CEO of Lendlease Digital and GE Digital, about leadership during digital transformation. William shares how cultural alignment and change management are critical for success, often more so than the technology itself. Rue also discusses the need for CEOs to be curious, keep learning, and pivot quickly in the face of increasing complexity. He talks about establishing strong partnerships with boards and maintaining personal resilience to handle the demands of leadership today. Leaders Show BRAND NEW YouTube Channel: https://www.youtube.com/channel/UC59dect0RJ5cuxIXsX7hCRw KEY TAKEAWAYS Digital transformation success depends heavily on cultural alignment and change management skills like communication, empathy and enrolment. Leaders should identify and partner with "the coalition of the willing" in the organisation to drive change rather than trying to change everyone at once. Monetisation strategy for digital innovation must be clear - either embedded in existing offerings or as a new line of business. Running an internal start-up has unique challenges - the speed of a start-up with the processes of an established business. With the increasing pace of change, CEO resilience, learning agility and the ability to quickly pivot strategy are critical leadership capabilities. Strong board relationships and a personal support system are essential to handle the pressures faced by modern CEOs. BEST MOMENTS "The soft skills are the most important thing. How you help the organisation through [digital transformation] is more important in some ways than what your technology is." "You've got to be able to make that cultural shift. Existing cultures and businesses often find it very difficult to embrace the change." "I realised that I'm responsible for seeing the world change. I'm responsible for learning gen AI...I'm responsible for figuring out where things are going." "If you're not good at managing your board, the board is going to manage you. So that is the challenge many CEOs definitely wrestle with." VALUABLE RESOURCES Like the show? Please leave or write a review on your favourite podcast platform! The World Class Leaders Show YouTube: https://www.youtube.com/channel/UC59dect0RJ5cuxIXsX7hCRw Let Andrea know your thoughts or share your comments via LinkedIn or via email For more information on Andrea's work and access to other valuable resources, please visit the website If you don't want to miss any episode and receive the full article in your inbox, subscribe today to our blog Need more? Book a 30 min call here: Need more? Book a 30 min call here: https://calendly.com/andreapetrone/strategy-call-30. ABOUT THE GUEST Mr. William Ruh most recently served as the Chief Executive Officer for Lendlease Digital. In this role, he built two new businesses to help transform the real estate industry. LendLease Digital is developing the world's first set of Autonomous Building products to automate design, supply chain, and operations. He serves on the Board of Directors for both start-ups. Prior to joining Lendlease, Mr. Ruh was the CEO of GE Digital and the Chief Digital Officer for GE. During his tenure, Mr. Ruh led the charge to develop the first cloud-based platform for the industrial world and established the GE Digital business unit. A recognized expert in the emerging Industrial Internet of Things he helped establish the Industrial Internet Consortium and was a member of the US Dept of Commerce Digital Economy Board of Advisors. ABOUT THE HOST My name is Andrea Petrone. I'm a Human Performance and Leadership Advisor, Executive Coach and International Speaker. I help leaders and their teams to change their mindsets and master their leadership capabilities so they can achieve extraordinary performance. I've been in the corporate world for more than 20 years working globally - in 6 countries and 3 continents - for medium-large companies.
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 29th March 2024. The winner will be contacted via Twitter. Show references: https://www.theplotthickens.co.uk/https://www.linkedin.com/in/catherinewarrilow/Arival link - https://arival.travel/speakers/catherine-warrilow/TikTok link - https://www.tiktok.com/@the5minutementorCatherine Warrilow has 16 years industry experience and runs The Plot. She creates brand proposition roadmaps for attraction and experience businesses who want to take a slightly rebellious approach to their marketing strategy. Transcription: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson.On today's episode I speak with Catherine Warrilow, founder of The Plot, a brand marketing agency.Today we're immersing ourselves in brand. I'm asking Catherine what the heck is a brand proposition, why is it important and who in the tourism and attraction industry is absolutely nailing it?Kelly Molson: You can subscribe on all the usual channels by searching Skip the Queue.Kelly Molson: Catherine, welcome to Skip the Queue.Catherine Warrilow: Thank you very much, Kelly.Kelly Molson: I'm really excited that you have come on to chat today. Catherine and I met in a toilet at a conference, which is where you meet all of the best people at conferences, I have to say. But I'm really chuffed that you've been able to come on and join us today. So thank you for your time. Right, we are going to start with our icebreakers, as usual. And I want to know, what would people remember you for that you went to school with?Catherine Warrilow: Oh, my gosh. Probably the thing I remember the most, I don't know if anyone else would, is when body shop was at its height of popularity and all of their perfumes and stuff and their perfume oils. And I bought the vanilla one, which I was obsessed with, but I covered myself in the kind of the neat essence. So I spent a whole day at school smelling of ice creams with every teacher walking past going, "Why can I smell ice cream?". And everyone, "It's her.". So that is one of my standout memories. I think I was always quite creative and quirky, and I would braid my own hair like I'd been on holiday and put beads in it and come to school like that. Or smelling of ice creams.Kelly Molson: I love that. I feel like we're of the same era. And my lasting memory of the body shop is the Dewberry. The dewberry smell. You never smelt this any other time like that school time. And I had a friend who used to buy the oil and the shampoo and all, and she just smelt of that continuously. But that was my grandparents name as well, so it was really weird. Their name was Dewberry. Anyway, very od. Good memories. And I quite like that you smell like ice cream. I would love that about you.Catherine Warrilow: Yeah, it's worse things to smell of.Kelly Molson: Okay, second one, if you had to pick a fictional character to best describe yourself, who would you choose?Catherine Warrilow: Oh, my gosh. My instant one that I would like to say, but I'm not smart enough, would be Matilda. I would love to be Matilda, but I'm not. So who would it be? A fictional character? Gosh, that's so difficult. Maybe like Thelma from Scooby Doo. Problem solver.Kelly Molson: Yep. Quick on her. Yeah, I can see that about you. Good one. You've got Matilda vibes as well. Don't dumb that down. You've definitely got Matilda vibes going on.Catherine Warrilow: Well, I'll keep trying to move things with my mind and I'll let you know if I have any success.Kelly Molson: Good. Come back on the podcast, let us know. Okay. What is your unpopular opinion? What have you prepared for us?Catherine Warrilow: So I think this is one that's going to resonate with a lot of people and it's unpopular but common that travel tech is shit. So I don't get it. I don't get why we are so far behind other sectors, especially with ticketing tech. We sell billions of tickets to some of the most interesting and amazing attractions in the world. Not just in the country, in the world. Yet we still have major attractions who are having to reconcile paper tickets either because they're stuck with their tech, because they've had it so long they can't get away from it, or they're just not sure how to, or it's so difficult or slow or expensive. There must be someone or an organisation who can fix this, right?Catherine Warrilow: And I know people are trying, like Okto are trying, which is great, but surely there must be an easier way to get the right people around the table and say, "Right. In every instance when you sell a ticket to a customer, it should kind of look like this.". But at the moment, everyone's got different systems. None of them talk to each other. Everyone's slightly different when they break. It could take months to fix. And ultimately it's the customer who loses out because we can't deliver a really effective service. Whether in OTA or an attraction yourself, it's the customer that's left with a bad experience, by and large, because the ticket you booked has vanished from your basket, or it was available 1 minute and now it's not. Or the price has changed, or something weird, you don't even get your email. Or it's confusing.Catherine Warrilow: Which is why there's so little brand loyalty in our sector, I think. Because people will hop about and just book with whoever's quickest, easiest, cheapest at the time. And I think we've got a real challenge on our hands to up our game when it comes to tech. I don't know what you think.Kelly Molson: Well, I'm nodding along for people that aren't watching and are listening to this, I'm nodding along probably from a different perspective because we deal directly with the ticketing that the attraction would use. So their ticketing platform for something. I think you're probably a bit more focused on the OTAs and that kind of ticketing kind of stuff. I am in total agreement with you. I am completely nodding along going that there's nothing amazing and there should be something amazing.Catherine Warrilow: Yeah, I think it's unifying it. I think there's some good tech out there, and I'm not going to names, but there's some good tech. There's some average tech and there's some awful tech. But for the OTA and for the connectivity partner at that level, and ultimately for the customer. How do you bring together what's good and make it accessible across the board? I think that's the challenge, isn't it? How do we unify things so it's straightforward and you know what that process for B2B process should look like. And I think we're making progress, but I think it's slow.Catherine Warrilow: And I think there has been so much change in the sector from a kind of customer perspective, from a trend perspective, from the impacts of COVID from the impacts of the cost of living crisis, that it always seems to get pushed back in the queue a little bit. Whereas it needs to be at the top of the list all of the time. But that takes a lot of time and resource and dev and investment. But I've heard whisperings of a few people who are doing quite interesting things. So I'll be interested to see what happens over the next kind of 6,9,12 months.Kelly Molson: I think that's a challenge, isn't it? There's quite a lot of choice and it seems like every day there's a new ticketing platform or another OTA that's kind of that started and for good reasons, because obviously there's things out there that aren't working for people. But a bit more collaboration might stop giving people so much choice and actually start working together to refine the ones that are already out there and just make them better.Catherine Warrilow: Potentially, yeah. Or give them one aggregated channel that they can all slot into in the same way. Because even when you aggregate systems, the way you integrate them is still different. I'm still trying to figure out where that ownership needs to start. Is it the attractions and experiences saying, "Okay, we have to be able to deliver this for the customer," because ultimately, starting with the customer need is the right place to start? But how do you layer that back through the process to figure out where to start fixing the right problems?Kelly Molson: And you're right in what you said about that brand perception, then it's on the attraction, it's not on the OTA really, it's on the brand. And they need to kind of own that relationship with their client, which is what we're going to talk about today. So tell us a little bit about your background and where you've got today.Catherine Warrilow: Yes. Which makes me feel old. Some days I feel like a spring chicken and other days I'm like, "How have I been doing this for like 15 years?".Kelly Molson: I feel that.Catherine Warrilow: So I got married in 2007 and shortly after we had our first son, which is all very exciting and challenging at the same time. And alongside that, I decided that it would be a great idea to start my own business with a newborn baby and that if I could do that, then everything from there on in would be a breeze, which was kind of ridiculous looking back. But I set up as a kind of freelance PR and marketing support and fell into travel totally by accident. I knew someone who was running the team at owners direct at the time, the holiday rentals company, and they wanted someone to come in and basically secure them pr coverage as being a great choice for booking holiday rental, mainly UK and Europe, but some further afield. And it just kind of spiralled from there.Catherine Warrilow: I realised that there was a massive opportunity to up people's game when it came to pr and content, and that was before everything was about content creation and social. It was on the cusp of, "Okay, we can use Facebook to reach people organically and people just weren't really doing that.". It was pre having to pay to play. And I started making a bit of a name for myself within travel and started working for home away, which is now Vrbo. People like hard rock hotels, great little breaks. And it just grew from there. And I grew the business to a very small agency in rural Oxfordshire of about six people. And that's how I kind of accidentally fell into travel.Kelly Molson: I love that. I had no idea that it was an accidental as well. For some reason I thought that was it. That was always going to be your focus. It's amazing how these kind of things happen that guide our career, isn't it?Catherine Warrilow: Yeah, it just happened. And then we pitched actually for the pr for Days Out With The Kids many years ago. And were up against some really big agencies and I was like, "This is it. This is our kind of big moment.". And we really held our own against kind of top Manchester, Birmingham, London agencies. And in the end, the CEO at the time asked if I would go in house to set up their marketing strategy, their brand strategy, hire a team. They'd not long bought the business and it was covered in display ads and it was a mess, but it was driving millions of organic visits every year.Catherine Warrilow: And it was a cliche sliding doors moment where I was like, look, I've spent nine years building up this incredible business and it's my baby and I love it and I feel proud to have built it up, but this is an incredible opportunity to do something amazing. So I ended up kind of selling the business and going into Days Out With The Kids, which was just such a great decision because it gave me probably what I was craving in terms of building effective teams and working for household name brands. And that was the start of me going into employed roles for about, gosh, another eight or so years.Kelly Molson: Great. And now you've set off on another new adventure.Catherine Warrilow: Yes, because we reinvent ourselves, don't we? And go where the opportunities feel most exciting. Yeah. So I lost my job with Days Out last September, which was gutting, because again, that passion for building the most incredible teams was real. I hired some of the best people that I have ever hired and we're still great friends now, but when I left there, I was like, "Okay, I will apply for roles and I will ask my network if they would like to work with me.". It was as simple as that. I will figure this out as I go along. You know me, I'm quite an honest, heart on sleeve type person. I'm a bit of an oversharer. So I went onto LinkedIn and said I was gutted to say that I wasn't with days out anymore, but that the world was my oyster.Catherine Warrilow: And then people just started popping up from connections I've had for years. Connections through things like Arival, through other podcasts that I've done in the past, through content I've created, through past clients, all sorts, right back to my very early career. And I was like, "Actually, I think there is a big opportunity here for me to go back out on my own.". And I knew from the start I didn't want to build an agency. I didn't want to hire people. I just wanted to use all of that experience I've built up over travel over the last 15, 16 years and help people solve brand proposition problems that they can't see themselves with a slight rebellious streak in the middle of working with people who don't want to just follow the crowd. They want to do things a bit differently.Catherine Warrilow: They want to stand up and be heard and it's just gone from there. So I took on my first paying client at the beginning of November and it's incredible and I bloody love it. And I'm so glad that I fell back into this way of working and I just feel very lucky that I've been able to stay in the sector that I absolutely love.Kelly Molson: I'm so touched for you. I've got a big smile on my face as you're saying. I've watched your journey and I've watched how it's kind of played out. It's really interesting. Someone said to me a little while ago, you never know who's watching you never know who's taking interest. And I kind of like that. And I think you are someone that I've always, we have genuinely only met once in real life, in a toilet at a conference. But I've followed you for a long time on LinkedIn, and I've seen how helpful and supportive you are to the sector, and I've seen a lot of your posts that go out and talking about other issues and things like that as well, very openly and publicly.Kelly Molson: I've always really admired that about you and I think you are someone who's super helpful and stuff like that comes back tenfold. So when you put that post out, I know how tough that was. Like, I felt the emotion in that post for you, but was just like, I'd read that post, I was like, "She's got nothing to worry about here at all.". And I could see people comment in and I'm going to connect you to the, "Oh, we should talk, we should do this.". And I was like, "There you go. Good people. Good things come back to in tenfold.". So it's lovely to see you in this position.Catherine Warrilow: And it was amazing. And that gave me, I think, the foundation I needed to get back out there and carry on attending events and carry on creating content and sharing my thoughts and ideas and all of that kind of thing. And it was funny because a while before that, I'd asked a handful of people from my network kind of, what am I known for? And would you recommend me? And what would you recommend me for? And someone came back and said, "You care more about the result than you do about people's opinions.". And I think that sums me up quite well because I want the best outcome, whether that's for me and my business or for a partner that I'm working for. And I'm happy to say things people might not want to hear because I know it will get them a better outcome.Catherine Warrilow: And I think that's so important. And I think hopefully that comes across when I either talk to people or I post online that I am authentically who I say I am and you will genuinely get the best of me regardless of how big the challenge is. And that's really important to me. I'd say that's kind of a big part of my values is to share authentic truth rather than either kind of saying what everyone else is saying or saying what someone wants to hear, which will put people off as well. And that's kind of a good screening process in a way.Kelly Molson: Yes. It's a good way to cherry pick who's the right client, definitely wants to work for me and they're going to get me as well. I love this. Right, okay, we're going to talk about brand today. We're going to talk about brand proposition. What the heck is a brand proposition for our lovely listeners?Catherine Warrilow: Yeah, and it's a big question. It's basically everything a brand stands for. Absolutely everything a brand stands for. And that sounds quite overwhelming, but really it's not. It's a combination of kind of vision, mission, values. So where are you trying to get to and what are you doing to get there and how are you being when you do that? So what are the kind of the morals and values that underpin the business and that foundation takes you through everything to the point which you sell a product or service to a customer. And that will be everything from your tone of voice and your brand personality, how your brand looks and feels aesthetically, the channels you use to communicate with people and sell through.Catherine Warrilow: So it really is everything that kind of makes up what matters about a brand and what makes it different and why ultimately a customer would buy from you versus someone else. Which is why I touched on the kind of the challenges with ticketing in our sector because that is a huge obstacle for lots of OTAs in managing their brand proposition effectively because it will have a real knock on effect on the perception their customer has of that brand.Kelly Molson: And that element of it is slightly out of their control as well, isn't it? Which is unfortunate. What I like about this is that we are, I think as a whole, we're kind of coming away from that thing where people used to go, "Oh, I've got my brand sorted, because I've got my logo.". No, that's a brand element. This is not what we're talking about here. Why is brand proposition so important to get right.Catherine Warrilow: I think brand proposition comes down to what you sell, who to and for what gain. And the gain is the customer problem. So what problem do you solve for that customer? So days out, as an example, were going after the younger end of the audience who just want to find something with bragging rights and book it quick with the trust and ease of use of real person customer service on Whatsapp and pay with Klana. So book it Whatsapp to make sure you've got your tickets right backs and forwards with a real human being in real time and then pay for it later. So we knew exactly who were, who for and for what gain for that customer. That's why you have to get it right.Catherine Warrilow: And I speak to a lot of people who, a lot of clients who say they fall at the first hurdle with the first question, which is, "Who are you targeting?" And they're like, "Well, everyone who wants to travel.". And you're like, "No, you're not." 100% not. You might want to be on the radar of lots and lots of people, and lots of people might buy from you, but most people won't because there is so much choice. You've got to know exactly who you are talking to and why you fit the needs and the values of that person. And those values need to be reciprocal because you will never create brand ambassadors otherwise. You will create transient customers who will buy from you once and then move on. And that's an expensive customer to have.Catherine Warrilow: Whereas if your brand proposition is spot on and everything in the way you do business and the way you communicate, the way your customer service team communicate is consistent, people will buy into that feeling as well as what they're paying money for. And the booking process is part of what they're paying for. And that is part of the reason they will pay more, because they know it's quick and easy and if anything goes wrong, you'll sort it and they will pay 5% more for the privilege of that. Which means your pricing strategy is healthier as well. So all of these different things make up the brand proposition, not just the way your website looks or your logo. If it's lairy and orange and pink and green, that is not going to stand you apart from everyone else. It might get you noticed once.Catherine Warrilow: But all of that substance of your brand proposition below, that is what will engage, retain a customer, create an ambassador out of them, i.e. They will leave a positive review, they will engage with your content, they will share your content, all of those things.Kelly Molson: That word substance is really important in this conversation, isn't it? Because a lot of people still, I think, view brand as very much the kind of aesthetic layer that sits on top of that. But it is about substance. This brand proposition has to run through the core of everything that you do. And it's not just about the visuals, it's about how you speak to people, your tone of voice, all of that kind of stuff as well. How do you start to shape that proposition? Where does an organisation start with that?Catherine Warrilow: Like I said before, it starts with that vision mission values piece. Because if you are not clear on where you are trying to get to, then how do you even start building things like content pillars, for example? And quite often there's a vision stuck up on the wall, in the office, in the meeting room, which no one could recite back to you and it actually doesn't mean anything. So having substance within the vision is the first point of call. The mission is how you get there and what you're doing to get there. And if you don't know that, you can't create goals, if you haven't got measurable goals, how do you define what success looks like?Catherine Warrilow: And that takes you into things like understanding your products and your revenue streams, because you might have really popular products and you're like, "Oh yeah, we're selling loads of these tools. They're so popular, everyone loves them. But why is that?". Is it because you're the cheapest on the market? And actually, if you look at your numbers, are you making any profit on that product? Because there's a massive difference between popular and profitable. So it matters because at the heart of the business is a need to be profitable. You want a product and service that people love and is profitable and that people rave about. And it drives you loads of repeat business and loads of new business through word of mouth.Catherine Warrilow: But to get to the point where you can set those goals that are measurable, you have to know where you're trying to get to. And what often happens, and what I find with a lot of partners is their vision is either ten years old and they're still kind of running around in circles trying to figure out how they get there. And it's not that anymore, because the market's changed, the customers changed, pricing has changed, they've got goals, but they're not measurable, or they've got customers and they never talk to them, they never ask them what they can do better or where else they buy from. So they've got no data, they've got a website that performs pretty well, but they never look at the analytics, so they don't know how they're acquiring customers or how much is costing them to acquire a customer.Catherine Warrilow: And that all of a sudden feels very messy and complicated, doesn't it? It feels overwhelming to start picking things off to make sure those things are happening in a sensible, logical order that takes you from A to B to make a profit. So I kind of break all those different things down into sections, create a roadmap specifically for the business, and bring to the table all of my expertise to start aligning those things. And what will happen is we'll find some massive gaps. The vision is totally wrong, or they're going after the whole market and they don't really know who their customer is, or so they're trying to talk to everybody, so their tone of voice is just beige, or their goals aren't the right goals, or they're not measurable, or they're measuring the wrong things.Catherine Warrilow: And you start to see where those opportunities are and you start to see the holes that need to be plugged. And suddenly brand proposition feels like a much simpler, tangible route forward, rather than this kind of crazy maze of stuff that you just don't know where to navigate first.Kelly Molson: Something you said at the start of that was really interesting, actually, as an aside question is somebody's mission or their vision, and the mission might be completely misaligned now it's been in place for ten years or so, and they're visiting it and the market has changed. How frequently should you look at those things? Like, I get my organisation together tomorrow, we set our new vision and mission. You would hope that we would be kind of checking in on that. Are we all aligned? Are we scenario? How often do you think that changes for people? And how frequently should you kind of refer back to it and go, "Is this still relevant?".Catherine Warrilow: That's such a good question and I think it should be in mind daily. And if a business is asked what their vision is and they can't recite it off like that, then it's not right or it's too complicated. And I did a big exercise with a client a couple of weeks ago, which was actually around their why and their purpose, because it was really important to them that they were running an ethical, sustainable business, that they gave something back to the community. But their why was about an, a four page long. And I challenged them on it and they said, "Oh yeah, well, actually the community part is really important to us and it wasn't in there anyway anywhere.". So what I did is an exercise where we distilled it down bit by bit.Catherine Warrilow: So we took out all of the filler words and had a look what was left and that came out as kind of care, community, making a difference and a handful of other things. So we stripped it right back and ended up with one sentence, which was about ten or twelve words long. I was like, that actually means something. And that is something you can look at every day and say, "Does launching this new product or service may give something back to the community?". Well, actually, no, it doesn't, because it's going to take us 20 years to fulfil that element. So do we scale it back? Do we make it simpler? Do we make it shorter? What do we do? Do we make it more accessible?Catherine Warrilow: I think if you can't look at least your vision on a daily basis and say the things on my to do list absolutely fit with that, then you need to challenge yourself on the tactics that you're implementing to reach that vision and the goals you've set for the business. So I think most people would hope, I would say quarterly in the team meeting.Kelly Molson: Yeah, that's exactly what people hope. Once a year we revisit that.Catherine Warrilow: I don't think you want to change it more than annually. You might tweak it if you have to keep throwing it out every year and redoing it. There's something wrong with your business model. But if you can look at it, mine's up on my wall. Mine's really simple. It's rebel plans for travel brands, which basically means a bit kind of rogue compared to your typical marketing strategy. And my why is because you don't want to be the same as everyone else and I don't want to do boring work. That's it. Simple as that. So if I look at my to do list today and say, "Is that boring or is that going to make a difference, and it's not, then I need to challenge myself on what I am delivering for that client or for my own business.".Catherine Warrilow: Am I saying I haven't written a blog for ages, I should write one? If it's crap to fill a space, then I shouldn't be doing it. I need to challenge myself to put the effort in, to think about what I want to say on that topic, how my opinion is different, how I back that opinion up, what other people are saying, bring in other voices and your vision and mission should make you do things properly, they should make you do them to a much higher standard and they should raise the game of your business, your team and the industry, because that's ultimately where you need to be to succeed, isn't it? You need to be pushing for better.Kelly Molson: I think we're all getting a very clear picture of what it would be like to work with you, Catherine, from this interview. Love it.Catherine Warrilow: It's a great screening process, isn't it? Some people will go, oh, my God, that sounds horrendous. That sounds like an awful lot of work. No, thank you. Other people will say, "I think she could see where we're going wrong, where we can't see it because we're so entrenched in what we're doing.".Kelly Molson: Yeah. I'm sitting here going, "She needs to come in and work on our brand. This is what we need.". Okay. How does the brand proposition translate into what the consumer or the visitor engages with? I guess. How do you get your brand proposition across to them in the right way?Catherine Warrilow: Yeah, I think it gets really overcomplicated in a lot of businesses, and that's usually because bits have been tacked on at different times to try different things and see how they work. It should translate to everything. It should translate to the hero strap line across the homepage of your website. It should translate to the bios on your social channels. If you still have business cards, it should translate there. It should translate to how you conduct yourself in front of people, at events, in meetings, in pitches with customers. And one of the things that often gets forgotten and is why it gets all confused from a consumer facing perspective, is it should translate internally as well. Behind the scenes, how your team meetings run, how your one to ones run, the culture and the atmosphere in the office. It should translate through everything.Catherine Warrilow: Because if it doesn't, how do you expect your marketing team, your sales team, your customer service team to get that across to the customer if your staff don't feel it themselves? And that's probably the only thing that I miss about working in house, is creating that momentum and energy within a team. And it is absolutely astronomical. What a difference it makes to productivity, to engagement, to buy in, to smoothing out bumps when you go through difficult periods of change or reorganisation or someone leaves the business, or whatever it is. You can weather those kind of things so much more easily if you start with the people within your business and making that vision and mission exciting to them.Catherine Warrilow: And that might be down to the fact that the quarterly team meeting is just so incredibly painful and dull that people just switch off so they don't absorb any of the information about where the business is going next, because it's delivered in such a static, boring way that you need totally transform that and it needs to be led by the teams or it needs to be designed as a quiz or something like just make it different, make it more fun. And I guarantee then it becomes very easy to translate that through to everything from the customer's perspective because it will come through in tone of voice and how you handle a difficult customer service query. It will come through in creating content on TikTok or whatever channels you use. It will just be ingrained in everything.Kelly Molson: Because your team are owning that and they've got such an input into the kind of division and the mission and the brand proposition, they then can sell that on to the consumers. So they're your internal ambassadors. We talked about ambassadors earlier.Catherine Warrilow: Yeah.Kelly Molson: And obviously that's going to help with recruitment as well. If you've got a really strong kind of brand proposition, more people want to come and be involved in that too.Catherine Warrilow: Yeah. And it brings confidence to everything. I mean, our job descriptions at Days Out attracted people who weren't even looking for a job because they saw the ad. They were like, "Oh, my gosh, I didn't even think I wanted to move and now I do.". And I had to apply because they were written by real people, designed for real people who just want to be in jobs which they love and they feel invested in and appreciated and rewarded and recognised.Catherine Warrilow: So it was less about, you must have five years of this, you must be able to do that and more about, do you want to come to work and actually feel like you want to be there and that you want to work really hard because you care about making a difference to that business because they are as invested as you are in the brand. And, yeah, recruitment is a difficult business and retention is a difficult business. So if you can bring together all of those things in such an incredible way across everything you do, then recruiting all of a sudden becomes a joy. And seeing people who want to work for you is incredible.Catherine Warrilow: So, yeah, it affects everything and you can see I get really excited about that because I think we so often forget that it's our people that will drive the success and we just go over that shiny thing over there. But actually, if you don't tell anyone else in the business what that shiny thing is and why it matters, then how on earth are you going to move mountains to get to that point?Kelly Molson: Totally agree with every single word that you're saying, Catherine. Totally agree with it. Right. We've talked about what it is, who's doing it well, tourism and attraction industry and why.Catherine Warrilow: Gosh. So I mentioned my time at doubt with the kids, and it was a very different beast when I was there, because were really trying to make fundamental changes in how we monetise the site, whereas now they've come so far, and I think I have to call out their content strategy and their content team, because in an incredibly crowded market, where you are competing for the attention of parents, the most time poor people on the planet, they have totally understood what type of content resonates with people, and they've understood how to keep people engaged in a community. And that might be anything from behind the scenes, an attraction, quite literal content. But that whole kind of.Catherine Warrilow: Oh, my gosh, you won't believe what's round this corner at this tiny farm park and bringing to life the lesser known attractions that have huge amounts to offer customers through to stuff that's trending, whether that's pop culture or music, tv, film, just tapping into the mood of the nation. My definition of that is situational relevance. So how do you bring together a situation or trend that's important to people now with the relevance of your brand? And it goes back to what we're saying about tone of voice before. What's your perspective on that topic? Why would a customer engage with your brand about that topic if it's not literally trying to sell them a ticket to an attraction?Catherine Warrilow: And I think what they've done with channels like TikTok, for example, is they've absolutely understood, A, what problem they solve for the customer, but B, what's important to them now and what they're talking about right this minute, because that will be different today to it is tomorrow. And they are quick and they are agile and they are reactive to trends and topics, and they've understood how to have that conversation with someone within their audience demographic. And that's not easy. That is a huge undertaking of time and effort and research, and it doesn't take two minutes to create a decent TikTok that's going to engage people. People think it's like an instantaneous throwaway channel, but it's not. And you've got to hook people in about a second and a. So I think they're doing great things.Catherine Warrilow: When it comes to attractions, Cannon Hall Farm in Barnsley in Yorkshire, I think are epic. I think, again, they captured situational relevance by streaming things like lambing season on Facebook. Years and years ago, they started doing that and they were like, "Oh, we're on something.". People want to watch the lambs being born and how we care for them and how we bring new life into the world and how good that feels. And that led to them doing a whole series with Channel five. And I just think they had their vision and mission and products spot on. They had the foundations. They knew what they were delivering, who to for what gain. They were bringing people up close and personal with farming life in a way that just captured families. And I think they've sustained that, and I think that's quite difficult to do.Catherine Warrilow: I think they've evolved with the times, and they've carried on improving their products, and they've carried on communicating that to people who want that type of experience. So I think that they're brilliant. And then the other one would be Marsh Farm in Essex. Their understanding of events and how to capture people through events is out of this world. And what they do is they look, I don't think they intentionally do it, but what they've managed to do is create a triangle between celebrity. So someone like Daisy Solomon and how she celebrates Halloween, for example, and an experience that they can deliver that captures that to people in a way they can afford.Catherine Warrilow: So their pumpkin patches and photo moments around Halloween are mind blowing, because what they've done, they've looked at what people want to achieve at the celebrity level, but potentially can't cover their front doorstep in a million pumpkins and have ghosts coming out of every part of the.Kelly Molson: Catherine, honestly.Catherine Warrilow: But they can go and have that experience at Marsh Farm with their kids, take photos of their kids in a wheelbarrow surrounded by pumpkins, and feel like they've had a slice of that lifestyle. And they up their game with every single event they do. And it's remarkable. And the effort that goes into delivering that wrapped up with incredible customer service is second to none. And I think a lot of attractions can learn from how they deliver that experience.Kelly Molson: I totally agree. Marsh Farm is James Sinclair, isn't it? That's him, yes.Catherine Warrilow: And Aaron Oathman. Yeah.Kelly Molson: James actually came on the podcast.He was a really early guest on the first season of the podcast when me and my old co founder used to do it together. Actually, I think my co founder interviewed James on his own, actually. I don't think I was on that one. But we had seen James, he'd been on our radar for a long time. And he is a smart cookie. He really is a smart. I think he's probably a bit marmite for people, in all honesty. But that's a good thing, right? That's filthy. But I absolutely love his content. I love it. I can sit and watch it all day long and he's got so much to talk about and there's so much value that he delivers as well. So from a personal brand perspective, I think he's kind of nailing that as well.Catherine Warrilow: Oh, 100%. And that's something we haven't even touched on, is personal brand. That's a conversation for another day. But it fits in neatly with getting your people invested in the business vision, because they are your brand ambassadors. They are the people going out to events and selling the dream. And some people don't see the value of that, but the way they conduct themselves, especially if you're in B2B and you're in trade events and you're negotiating relationships with suppliers or trying to get people to come to your stand and talk to you about a product or service, they're not going to do that unless your personal brand has that magnetism. And you're absolutely right, James has that magnetism.Kelly Molson: Yeah. Which, again, is going to help with his recruitment and then building those brands and then vision. So it's all part and parcel of the same thing. Exactly. I love it. Great examples as well. Thank you for sharing those. What are your top tips that you'd like to share with our listeners today?Catherine Warrilow: So, the first one I won't labour over, because it's getting your people aligned with your vision, and we've talked about that a lot. It all starts there. If you can't get people to adore the plans of the business, then it's going to be hard work to get to that point. I think the second one is something we touched on early on. It's about authenticity. Whether you're customer facing and you're an attraction or an experience, whether you're an OTA, whether you're a res tech company. Authenticity, I think, is everything. If you can't do something, don't say you can. If you can't fix something, don't say you can. Be honest. Just be honest about everything, with your customers, with your teams, with your partners, and do your absolute best to find the right solution.Catherine Warrilow: So if you let a customer down, don't gloss over and say, "Oh, well, we couldn't have controlled that.". Say, "We're gutted that this has happened, we can't fix it, but this is what we're going to do to avoid it happening again. This is the problem we've uncovered.". Just bring it all to the surface. I don't understand why brands don't let people see in. Because we know as customers that the brands we resonate with and have an affinity with are the ones we trust. It's as simple as that. So why not let people into that world a bit more? And the way we use social these days allows us to do that, allows us to have a window into our world. So use that to your advantage. Show you're listening.Catherine Warrilow: Show that you take on board feedback, whether that's internally, externally or otherwise, and just be the best, genuine version of yourself and your business that you can be. And then the third thing I would say is, try new stuff now. So if you're not on TikTok and you're like, "We need to be on TikTok, but we don't understand it, we don't get it, we don't have the resource.". Don't put it off. You will never have enough resource for everything you want to do. You will never be a master at all things. But try them now. Don't have them on that forever to do list. Whether that's approaching a new partner or researching a new sector within tours, experiences and attractions, do it now.Catherine Warrilow: And if you're listening to this or watching this and you've had one of those things on your list, please do something about it this week and come back and tell us both what you've done, because I think you just need that push in the right direction. People wait for the perfect moment to try something new or do something new or launch something new. There is never a perfect moment. You will miss the boat. And then you have that constant frustration of, "Oh, those guys are doing it brilliantly. Why didn't we just dot.". Because if you had have done, you probably would be creating great content on that channel now. You probably would be in a partnership with that new wine tour. Just don't wait. Trends come and go. Just get on with it. Stop waiting.Kelly Molson: I feel like you've also just made us about 400 people's accountability partners there as well. So thanks for that.Catherine Warrilow: Okay, I'm going to rescind that last bit. Tell me what you've done this week.Kelly Molson: Take it, send and email us. All Catherine's details will be in the show notes. It's fine. You can email us both. Let us know what you've taken off your list and what you've gone ahead with. We want to know. I'm joking. All 400 of you and more. It's great tips. Thank you for sharing today. I've really thoroughly enjoyed this. Where can we get more from you? You're actually going to be talking soon. At quite a large event, aren't you?Catherine Warrilow: Yeah. So you can see me in person at Arival first weekend of March. So I'll be talking about everything we've talked about today, actually taking your mission and vision and values right through to monetisation and figuring out where those gaps are in the middle. So that'd be a really practical, hands on workshop. I'm a real kind of sharpie marker and paper type person, so you will actually get a physical roadmap to take away and fill in yourself, which I think is going to be really fun. I'm a massive oversharer, like I said, so you can find me on LinkedIn a lot, on TikTok a lot. I can't profess to be a TikTok expert by any stretch, but I am persevering because I think it's a brilliant channel to share quick pieces of advice and tips and hacks.Catherine Warrilow: So little things that you can do right now that will improve the brand strategy within your business. So, yeah, you can find me quite easily, I'm afraid.Kelly Molson: We will put all of Catherine's details in the show notes as well, so you just can refer back to there and you'll be able to find her. One thing I would say about Catherine's website, you have to go and cheque it out, because there's a little line on Catherine's website that I absolutely love. It says, "You need help, we're ready to fix your shit.". And I was like, "Yeah, she absolutely is. This woman is going to fix your shit.". Okay. I always end the episodes with a book that our guests love. So, what have you brought to recommend to our listeners today?Catherine Warrilow: So, it's ironic, actually, because my two book recommendations, the first one's called The Power of Doing Less, by an author called Fergus O'Connell. And this is about getting rid of all the distractions and noise. And it's a really simple, short book that you'll want to keep on your desk with post it notes in pages, because it's just a good reminder of things like, "Am I the best person to do this? Is there someone else in the business that is better at this and should be doing this? Do I need to do it now? Is it important right now? Or am I just doing it because it's the top of the list? Should I be doing it in the way I think I should be doing it? Should I be doing part of it and not all of it?".Catherine Warrilow: And it's just a great sanity cheque deck for not being a busy fool. And I love that. And it just keeps you sharp in terms of prioritising because nothing's ever urgent. It's either important or it's not. And then the second one, again, a bit ironic, based on my kind of love of bringing lots and lots of different things together, is called The One Thing by Gary Keller. Actually, it's not ironic really, because really, that's about the vision. Like, what is the one thing we are trying to do here and does everything else we're doing align to that one purpose? That is just such a brilliant book and it really helps you get focused and clarity on what you're doing and why. So, yeah, those are my two recommendations.Kelly Molson: Brilliant books, and they haven't come up previously as well. I love this. I always like it when a guest brings a book. I'm like, "Oh, that's gone on to my list as well.". Listeners, if you want to win a copy of Catherine's books, so as ever, go over to our twitter account and retweet this episode announcement with the words, I want Catherine's books and you'll be in with the chance of winning them. We also have a I'll put it in the show notes, but we have a brilliant blog on our website, on the Rubber Cheese website that lists all of these books that our guests come on and share. So it's become kind of a virtual library for people to go and refer to back to over the years. So thank you for adding to our library today.Kelly Molson: Thank you for coming on and sharing. It's been a great chat. I've thoroughly enjoyed it. I love talking about brand. It is a little bit of my background as well, so I completely understand and embrace everything that you've talked about today. Good luck at Arival. I hope that goes brilliantly and I look forward to all of those emails that we're about to receive about people taking things off their list, doing them.Catherine Warrilow: And I'll see you in a toilet somewhere soon, hopefully.Kelly Molson: Probably. Like I said, all the best people meet in toilets.Catherine Warrilow: Thanks, Kelly.Kelly Molson: Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast. The 2023 Visitor Attraction Website Report is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the report now for invaluable insights and actionable recommendations!
Roblox recently hit 70 million Daily Active Users and the top experiences on the platform have had over 30 billion visits. This week we cover the business side of the hottest metaverse platform of all. Stephen Dypiangco runs Metaverse Marcom - an advisory and consultancy firm that specialises in Roblox. He helps clients understand how to develop, build, scale and monetise in the Roblox ecosystem. In this episode we cover : - What really is Roblox? - Visits and engagement time - How Roblox has grown and misconceptions - The different categories and types of experience - Advertising, monetisation, marketing on Roblox and more - The Robux economy and creator/developer/platform splits - Avatar self expression and UGC fashion - Hello Kitty Case Study Links : Stephen Dypiangco Twitter : https://x.com/Dypiangco?s=20 LinkedIn : https://www.linkedin.com/in/stephendypiangco/ Metaverse Marcom Twitter : https://twitter.com/metaversemarcom LinkedIn : https://www.linkedin.com/company/metaverse-marcom/ Website & Newsletter : https://www.metaversemarcom.io/ Case Study : https://www.metaversemarcom.io/product-page/my-hello-kitty-cafe-game-teardown-case-study As always nothing on this show is financial or investment advice Thanks for listening. If you'd like to suggest a guest, sponsor the show or talk about consulting services - you can reach out to me on Twitter at https://twitter.com/luke_franks or LinkedIn : https://www.linkedin.com/in/luke-franks-b8b509118/ And Robin on Twitter here : https://twitter.com/IamSuperMassive
Christopher is a seasoned professional with a rich background, collaborating with major players like Kmart, Uber, and Hoyts Cinema Group. He introduces Tapestry, a revolutionary platform that he has been instrumental in developing. Tapestry's Retail+ and Supply+ products leverage advanced analytics and AI to empower small to medium-sized businesses, enabling them to compete effectively in the market. By fostering data ownership and personalised interfaces, Tapestry enhances real-world experiences. Understand how Tapestry's innovative technology, already piloted in 26 supermarkets, is set to transform data monetisation and usher new income streams for businesses, promising significant financial growth.You can subscribe to the newsletter here: https://lnkd.in/e7C8akgj. Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. Hosted on Acast. See acast.com/privacy for more information.
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It's my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasizes the value of influencer marketing as the best ROI for marketers and highlights the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content.
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Who's got the juiciest gossip on startups these days?Well.The journalists, of course!And today, we have Terence Lee - Editor-in-Chief at Tech in Asia - to share the inside scoop on their organisation (TIA just sold for a reported $30 Million to Singapore Press Holdings!).Fun Fact: Terence Lee really didn't want his position. He's an introvert & does not consider himself a natural leader.❓So what changed?❓How has he adapted to his leadership role & navigated through 2 brutal layoffs at Tech in Asia?❓How does journalism work for them, e.g. determining the stories to cover, the verification process required and also balancing objective reporting with friendships with the people in the space?So are you ready?Let's go!Highlights:2:38 Writing as a career?!5:14 Working at many different media publications6:58 Joining Tech in Asia in 2013 as its Managing Director8:26 Being pushed out of his comfort zone11:11 Relationship between Editor/Journalist v Startup Founders12:14 What people tend to not understand about what they're doing15:03 Perceived biases?16:11 The due diligence process18:05 Defamation law21:26 Monetisation tactics21:42 Going through TIA's first layoff25:19 Internal transparency in (almost) everything?!29:18 2nd round of layoffs & the best way to conduct retrenchment33:05 How did TIA rebuild the shattered morale of its staff & pivot to its subscription model?35:45 Big events in Indonesia37:25 The future39:02 Journalists are mini media empires?40:36 Peter Cowan - If you were to launch your own non-media startup, what would it be?
@DevGadhvi10x is a globally recognised entrepreneur and a business mentor. In this episode with Vedant Rusty, Dev dives deep into his philosophy of life and the other side of his public image. He shares insights on living in Dubai, mindset, failure, negativity, coaches, youngsters, books, learning, and most importantly how he has managed to stay detached even though he is a millionaire. He expands upon the hatred he's been getting and how he thinks it's an advantage. This is the podcast that humanises his Internet image. Vedant and Dev discuss passion, purpose, the 3 mistakes that Dev made, spirituality, midlife crisis and go in-detail in all of the areas. Dev also shares his experience with his mentors Grant Cardone and Dan Lok. #storieswithrusty #podcast #danlok #grantcardone #10x #spirituality #money #ferrari #9to5 #dubai #relationships __ Timestamps The Magic of Sales and Grant Cardone // 00:00 What does Dev even sell? // 06:00 Negativity, Ferrari and Dan Lok // 08:20 Changing 100 cr lives // 15:45 Living in Dubai // 17:30 Negativity around coaching // 20:00 Trainer, consultant, coach, mentors // 22:30 Self Education and Coaches // 25:30 Upselling, Mindset and Failure // 30:00 Vedant has concern // 38:00 Making money, Mental Clarity, Relationships // 43:00 What's Dev's role? // 46:00 Why not sell to youngsters? // 49:00 Balancing Personal and Professional // 51:30 What do the coaches even teach? // 54:30 The importance of books and learning // 57:30 Upbringing and Poverty // 1:02:00 9-to-5 and happiness // 1:03:30 Passion, Purpose, and Monetisation // 1:05:55 How Does This Industry Work // 1:08:30 How to Identify Authenticity // 1:11:30 Networking Events, Communities // 1:18:20 Competition and Fame // 1:21:45 3 Mistakes of His Life (Taxes, befriending employees, relationships) // 1:24:30 Spirituality, Vipassana, Detachment // 1:28:00 On Money, Flexing, Branding // 1:35:00 On Midlife Crisis // 1:41:00 What do you even want? // 1:45:30 __ // Let's Connect If you're the Instagram type, https://instagram.com/storieswithrusty If you're the Twitter type, https://twitter.com/rustystories
A video we never wanted to make! Rest In Peace Adam Johnson 1994 - 2023Our thoughts are with Adams partner, family, friends and team mates at this time.Our thoughts are also with the fans and staff of both clubs, especially those who attended or were following the game, who will be devastated But due to the hate Matt Petgrave has received we wanted to add a bit more balance. (Monetisation is turned off for this podcast)Support the show
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Alex David, co-founder & COO of Corrily, to share their YC story and how they won the SaaStock USA Global Pitch Competition earlier this year. "There's a lot of survivor bias in the startup world - like you don't really hear about the founders who have failed, you hear about the ones who are successful so you compare yourself to them and you're like “well I'm not that”. And so I think, that I hesitated to go into that space for a long time because of it, but you know, maybe that was fine because I learned a lot in my career and by having held off I bring a lot more experience to the table than I otherwise would have. Part of why we are having the success that we have is that none of us are college dropouts or first few years in our careers - all of us have had careers, and we're kind of bringing that weight to the table of you know 10ish+ years of work experience and really bringing that to the forefront of what we're doing." Alex shares:
The Lazy Girl's Guide to Podcasting: A Podcast about Podcasting and Podcasting Tips
Unlock the secrets to podcast monetization; because having a strategy will help you monetize your podcast more quickly, successfully, and efficiently.Discover the essential 3 things that you need to take before monetizing your podcast and learn how to attract advertisers, regardless of your audience size.Stay tuned for the next episode where I'll delve into the actual ways to monetize your podcast.Main points: Podcasts can be monetized through various strategies, but there is no automatic monetization based on subscribers or downloads like on YouTube. There is no set number of listeners needed to monetize. Some sponsors pay per thousand downloads, but many care more about audience engagement. Don't be discouraged by low download numbers. How much money you'll make depends on many factors like audience size and engagement, monetization options, effort put in, etc. There's no set figure. Know your target audience before monetizing so you can choose options that appeal to them. Focus on creating quality content that meets your audience's needs. This brings in and retains listeners more than monetization. Have an online presence like a website, social media, email list, etc. to promote your podcast and monetization options. Pick 1-2 platforms to focus on. Timestamps:[00:00:00] Preparing to Monetize Your Podcast[00:00:39] Successful Monetization of Podcasts[00:01:51] Understanding Podcast Monetization[00:03:31] How Much Money Can You Make By Monetizing Your Podcast?[00:06:01] Strategizing the Monetization Plan for Your Podcast
Solarplex (fka Dispatch Protocol) has been one of Solana's most successful projects at the intersection of crypto and social. In spite of still being in an invite-only beta, Solarplex's userbase has been on a tear, generating tens of thousands of unique posts each week. During our chat with Viksit, the Founder of Solarplex, we learn about his views on crypto social, Solarplex's unique value proposition to communities, the role of cNFTs in creating novel experiences, and where he sees Solarplex going long-term. - - Time Stamps 1:05 - Viksit's background 6:16 - Decision to build Solarplex 11:12 - Why build decentralised social media 16:00 - Business case for opening up social graphs 24:51 - How to attract users from web 2 30:12 - Using digital assets in social media 34:06 - Monetisation from gaining access 35:15 - Roll-out strategy 37:39 - Dealing with bots 40:08 - Decentralised moderation 45:51 - Data storage on-chain 48:36 - Where Solarplex sits within existing social media 53:51 - Future features to be rolled out 58:34 - What has been a surprise - - Podcast Resources Follow Sal: https://twitter.com/Sal_The_Bull Follow Dave: https://twitter.com/SolBeachBum Follow Unlayered: https://twitter.com/UnlayeredPod Subscribe on Apple: http://apple.co/3VyBSWI Subscribe on Spotify: http://spoti.fi/42q03J2 Subscribe on Google: https://tinyurl.com/5dwn2476 - - Episode Resources Follow Viksit : https://twitter.com/viksit Viksit's blog : https://Viksit.com/ Follow Solarplex : https://twitter.com/solarplex_xyz Solarplex Website : https://Solarplex.xyz
Audio Courtesy Dr Prabha Atre Foundation, Pune Source link (Video YT): ‘Sushrut Vaidya ::: Hindi Film Music & India's Independence' (a-v musical presentation in Marathi) - YouTube ‘Sushrut Vaidya ::: Hindi Film Music & India's Independence' Presentation : renowned Indology scholar Sri. Sushrut Vaidya (a-v musical presentation in Marathi) DISCLAIMER : No intention of Copy-Right violation or Monetisation. Monetisation not opted for. The video is loaded to help reach people world wide. The video is of the programme which was held as a part of the series of programmes organised to celebrate 75 years of India's independence. 'हिंदी चित्रपटसंगीत व स्वातंत्र्य' सादरकर्ते: श्री. सुश्रुत वैद्य स्वातंत्र्याला ७५ वर्ष झाली. साधारणपणे याच काळात चित्रपटसंगीत हे आधुनिक भारताचं नवं लोकसंगीत बनलं. या स्वातंत्र्याच्या, केवळ राजकीयच नव्हे तर इतर विविध पैलूंच प्रतिबिंब (१९३१ ते १९७१ या हिंदी चित्रपट संगीताच्या सुवर्णयुग मानल्या जाणाऱ्या काळात) कसं दिसतं याचा दृक-श्राव्य माध्यमातून घेतलेला धांडोळा. Ocassion : celebrating India @75 series (75 years of Indian independence series) Organiser : Swaramayee Gurukul (run by Dr. Prabha Atre Foundation) Venue : Swarmayee Gurukul, Pune Date : Saturday – 22nd April 2023 @ 6-00 p.m. BECOME A PATRON : Work on Listen with Irfan takes time, money and hard work to produce. As of now it is being done voluntarily with the family, friends and listeners who came forward for hand holding from its inception. If you like the Podcasts, admire it, and benefit from its content, please consider awarding us an honorarium to make the future of this Podcast Channel robust and assured. यहाँ आपको मिलती हैं वो दुर्लभ आवाज़ें खुद बोलती, गाती और बहस करती। मनोहर श्याम जोशी, कमलेश्वर, कृष्णा सोबती, बी वी कारंत, शमशेर बहादुर सिंह, बलराज साहनी, अज्ञेय, रसूलन बाई, निर्मल वर्मा, मंगलेश डबराल, राजेंद्र यादव, चंद्रकांत देवताले, भवानी प्रसाद मिश्र, इस्मत चुग़ताई, सत्यदेव दुबे, त्रिलोचन, अमरीश पुरी, इब्राहीम अल्क़ाज़ी, मोहन उप्रेती, गोरख पांडेय, नैना देवी, वीरेन डंगवाल, मन्नू भंडारी, भीष्म साहनी, देवकी नंदन पांडे आदि के अलावा अनगिनत भारतीय और विदेशी समकालीन विचारक, कलाकार, लेखक, कवि और सांस्कृतिक लड़ाके। किताबों पर चर्चा के पॉडकास्ट, संगीत, फिल्म रिव्यू और स्ट्रीट रिकॉर्डिंग्स का एकमात्र पॉडकास्ट मंच। Details to support this Podcast Channel i.e. Listen with Irfan :- Bank Name: State Bank Of India Name: SYED MOHD IRFAN Account No: 00000032188719331 Branch: State Bank of India, Sansadiya Saudh, New Delhi IFSC–SBIN0003702 UPI/Gpay ID irfan.rstv@oksbi PayPal paypal.me/farah121116 (Use only if you are residing out of India) RazorPay etc https://irfaniyat.stck.me/ (Use this method only if you are residing out of India) Also available on Apple Podcasts https://podcasts.apple.com/us/podcast/listen-with-irfan/id1646237031 Cover Art: Irfan --- Send in a voice message: https://podcasters.spotify.com/pod/show/sm-irfan/message
Have you ever thought that you need a massive audience before starting a podcast? Or perhaps you believe that the only way to make money from podcasting is by securing sponsors for your show? Maybe you've been wondering how many downloads you need to start monetizing your podcast. Well, it's time to set the record straight and bust these myths once and for all.If any of these misconceptions have been holding you back from starting or fully monetising your business podcast, get ready for a perspective shift that will change EVERYTHING you ever believed and motivate you to finally launch your show. So grab your AirPods and let's get started!Episodes mentionedEp 56 Danielle Swimm On Her Podcast Launch Experience + Achieving Results In Less Than 30 Days!Ep 62 Why You Shouldn't Obsess Over Your Podcast Downloads (And What To Focus On Instead)Ep 98 Aligning your podcast content with your offers for maximum ROIEp 106 Nathalie Alvarado on her Chart Topping Launch and Signing A New Mastermind Client + Resident Coaching Opportunity----Have you heard the news? I just opened the doors to The Amplify Collective on Telegram! Click here to join and I'll see you inside!Ready to launch your podcast? Take the quiz to learn your business podcast personality!Book your 15 min Podconnect call to discuss working together on your strategic podcast launch.Learn more about our Podcast Launch VIP Days, via our website or email info@toobusytopodcast.co.uk.
iHeartMedia posts podcast revenue up 12% Visit https://podnews.net/update/spotify-international-monetisation for all the podcasting news, and to get our daily newsletter.
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Alex Schultz is the Chief Marketing Officer and VP of Analytics for Meta (formerly Facebook), leading Marketing, Analytics, and Internationalization. Previously, Mark Zuckerberg stood up and said, "Facebook would not be a BN user company without Alex". At Meta, Alex has pioneered the integration of product and direct response marketing at Meta and helped launch many of the company's most impactful products and initiatives. Alex is gay and is the executive sponsor of Facebook's LGBTQ+ Employee Resource Group. In Today's Episode with Alex Schultz We Discuss: 1. From Paper Planes to CMO of Facebook: How Alex started his career in the world of paper planes and how that led to his getting a role at an early eBay? What are 1-2 of his biggest lessons from eBay? How did the role at Facebook come about in 2008? Why did he decide to join the early Facebook? What does Alex know now that he wishes he had known when he started his time at Facebook? 2. The Secret to Scaling to 1 Billion Users: Mark Zuckerberg has said that "Facebook would not be a billion-user company without Alex". So what does Alex believe are the 1-2 biggest needle movers in FB scaling to 1 billion users? Why does Alex believe that the best leaders are patiently right? How can management be direct and effective but also show they care and be kind? What have been some of Alex's biggest lessons on people management across different phases of the company? 3. Crucible Moments in Facebook History: Facebook Messenger Split: What was the decision-making process behind splitting Messenger from the core Facebook App? What did they do right and well in the split? What mistakes were made? Rebrand to Meta: Why did Facebook decide it was right to rebrand to Meta? Has the rebrand gone well? How does Alex define success with the rebrand? Reels vs TikTok vs SNAP: Does Alex believe we are moving away from the social graph and moving to content discovery only? How does Alex feel Reels is doing in the race against TikTok? What have they done well? Why does Alex believe SNAP hasn't innovated in the way people think and copied Kakao in cases? What is the key to turning Reels into a monetization machine for Facebook? 4. Alex Schultz: The Person and Leader: How was the coming out process for Alex in the tech community? How did his parents respond to the news? What does Alex mean when he says, "everyone has to mourn their own version of your future self"? Why when he moved to the states was Alex advised to go back in the closet? Does Alex feel we have a long way to go in equalizing the playing field both for homosexuality and trans-gender participation?
Ever thought about selling your blog? Or buying one? Or just generally interested in the whole process?Then you will love today's podcast as I talk about everything site selling from how it works to what your blog is worth, when to sell, how to find someone to buy your blog and more.I also discuss the sites I'm selling right now – maybe you want to buy one? :)This episode is for you if have ever thought about selling or buying a site or might in future or if you are just curious about what it entails. Or maybe you're interested in the remaining six sites I'm selling as I'll be talking about them here too.Read the show notes here: https://www.digitalnomadwannabe.com/episode41
Timestamps 0:00 Introductions 02:58 Dev Feelings on Box Model to F2P Model 5:42 Why Are Skins So Expensive? 10:12 How Long Do Skins Take To Make? 11:20 Why Do Old Skins Cost As Much As New Skins? 14:04 Changes To Reward Systems 18:24 Why No Premium Currency in the BP? 27:45 Why Are Heroes In the BP? 31:15 How Will S3 Work With No New Hero? 38:25 How Much Do The Devs Play The Game? 45:00 How Much Dev Resource Goes to PvE versus PvP? 47:50 When Can We Expect PvE & At What Frequency? 52:20 How Devs Plan to Communicate in the Future? 56:50 What Is The Best Way For Community To Feedback? 59:55 Overwatch Not Being Operational In China 1:00:55 Workshop Returns Confirmed 1:02:11 Experimental Card Returning? 1:02:40 What Do Jon & Jared Want The Community To Know? 1:07:00 Pet The Dog
Guest Socials: Reinforce's Twitter: https://twitter.com/Reinforce | Twitch: https://www.twitch.tv/reinforce Custa's Twitter: https://twitter.com/Custa | Twitch: https://www.twitch.tv/custa | YouTube: https://www.youtube.com/c/Custa Kragie's Twitter: https://twitter.com/kragie | Twitch: https://www.twitch.tv/kragiee | Instagram: https://www.instagram.com/kragieow/ Timestamps 0:00 General Feelings on OW2 7:00 Ranked & The Lack of Motivation To Grind 41:37 Balance Is Wrong, "I Miss Geoff Goodman" 1:10:50 PVE Extras So Far 1:21:35 Monetisation & Going Forwards 1:41:23 PVE In 2023 2:00:40 PVE Monetisation 2:11:00 Microsoft Acquisition 2:19:45 Quick Fire Questions - Ranked Changes? 2:35:20 Quick Fire Questions - Toxicity In OW2 2:38:20 Quick Fire Questions - PVP With Skill Trees? 2:39:15 Concluding Thoughts
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