Podcasts about digital marketing consultant

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Best podcasts about digital marketing consultant

Latest podcast episodes about digital marketing consultant

TALRadio
Curiosity Killed the Cat - But It Saved YOU | Business Influencers - 170

TALRadio

Play Episode Listen Later Feb 14, 2025 25:00


Join Business Influencers for Episode 170 as Angelina Frost, Leadership Coach, Mentor & Digital Marketing Consultant, shares how curiosity fuels leadership, personal growth, and burnout recovery. Hosted by Chris Salem, this conversation explores self-awareness, work-life harmony, and strategic leadership for modern professionals. Discover insights on cultivating resilience, redefining success, and leading with purpose. Don't miss this transformative discussion, only on TALRadio English, tune in to Spotify and Apple Podcast.Host : Chris SalemGuest : Angelina Frost You Can Reach Angelina Forst @angelinafrost.com/#TALRadioEnglish #Leadership #PersonalGrowth #Curiosity #BurnoutRecovery #WomenInBusiness #DigitalMarketing #MindfulLeadership #WorkLifeBalance #Entrepreneurship #SuccessMindset #TouchALife #TALRadio

PMP Industry Insiders
Episode 207: 2025 Marketing Trend Shifts

PMP Industry Insiders

Play Episode Listen Later Jan 2, 2025 43:43


Coalmarch's Alex Booth joins the show this week to discuss changes in marketing trends for 2025, including competition, AI and more. They cover strategies for optimizing for AI search, how Alex would spend a $100,000 marketing budget and the importance of knowing your company's strengths.    Guest: Alex Booth, Digital Marketing Consultant, Coalmarch by WorkWave   Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

THINK Business with Jon Dwoskin
Where's Your Stuck: Overcoming Stuck Points in Business with Ashley Stanford

THINK Business with Jon Dwoskin

Play Episode Listen Later Nov 13, 2024 1:59


This powerful clip from THINK Business LIVE with Jon Dwoskin and Ashley Stanford, Digital Marketing Consultant, identifies and provides insight into overcoming “”stuck”” points in business. Get real-time, relatable coaching and practical advice for navigating hurdles to boost business growth. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Ashley Stanford: Website: https://icecreamsocial.io/ LinkedIn: https://www.linkedin.com/in/ashcline/ *E – explicit language may be used in this podcast.

Trade Show University
Sell MORE Event Tickets & Keep More MONEY - with Ashley Stanford

Trade Show University

Play Episode Listen Later Nov 4, 2024 21:28


How to attract More Attendees to your Trade Shows, Conferences and Events, Sell More Tickets, and Keep More Money! Get the Tips on using the right Marketing and Ticket Platform.** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/servicesJoin Jim Cermak of Trade Show University and Ashley Stanford, a Digital Marketing Consultant and Freelancing Expert. With 20 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients in the Events & Entertainment space. Her app Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022.We Discuss:Effective Event MarketingWhat should organizers consider when choosing a ticketing platform?What are the most effective ways to boost ticket sales for trade shows? How to make sure the right audience attends?Trends in the trade show industry that planners and exhibitors should keep an eye on?Ashley's Top Takeaway:The importance of choosing a flexible ticketing system that aligns with their trade show's needs, combined with effective marketing and networking strategies, to drive attendance and maximize the value of their event. The message should be that strategic decisions in both technology and personal interactions are key to a successful trade show experience.Connect with Ashley Stanford:ashley@ashleyncline.comTicketSocket.com AshleyNStanford.comLinkedIn: https://www.linkedin.com/in/ashstanford/Mentioned in this episode:Exhibitor Expert Review - exclusively from Trade Show UniversityReady to exhibit at your next Show? Don't make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don't even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services

THINK Business with Jon Dwoskin
Speed Round with Ashley Stanford

THINK Business with Jon Dwoskin

Play Episode Listen Later Oct 9, 2024 2:33


Dive into an engaging speed round from THINK Business LIVE with Jon Dwoskin and Ashley Stanford, Digital Marketing Consultant. These quick-fire questions and candid answers reveal best advice, favorite books, and personal insights. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Ashley Stanford: Website: https://icecreamsocial.io/ LinkedIn: https://www.linkedin.com/in/ashcline/ *E – explicit language may be used in this podcast.

Event Gems by The Diamond Butterfly
Ep. 37 Marketing Strategies for Sold Out Events with Ashley Stanford

Event Gems by The Diamond Butterfly

Play Episode Listen Later Oct 3, 2024 37:14


Send us a textEver wondered why your event marketing strategies aren't yielding results?You're not alone.On this week's episode, digital marketing expert Ashley Stanford, shares her actionable insights on event marketing. From her beginnings in a high school marketing club to her specialized focus on events, Ashley's journey is brimming with valuable lessons for every event host

Phantom Electric Ghost
Phantom Electric Ghost With Jeremy Haselwood is a 2X Best-Selling Author

Phantom Electric Ghost

Play Episode Listen Later Aug 27, 2024 53:54


Phantom Electric Ghost With Jeremy Haselwood is a 2X Best-Selling Author Unlocking Your Potential: The Journey to Finding Your EDGE Jeremy is a dynamic and accomplished 2X Best-Selling Author and Entrepreneur that has carved a niche as a renowned Digital Marketing Consultant and an inspiring Keynote Speaker. With a deep-seated passion for empowering individuals and organizations, Jeremy has dedicated his career to helping people maximize their talent and purpose. His personal story of life transformation combined with his engaging speaking style, makes him a sought-after expert in the industry. Jeremy's profound insights and strategies have inspired countless individuals to unlock their full potential and align their careers with their true purpose. Link: https://www.amazon.com/Finding-Your-EDGE-Unlock-Purpose/dp/B0BW32LXTP Donate to support PEG free artist interviews: PayPalMe link Any contribution is appreciated: https://www.paypal.com/paypalme/PhantomElectric?locale.x=en_US Support PEG by checking out our Sponsors: Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription. The best tool for getting podcast guests:  Podmatch.com https://podmatch.com/signup/phantomelectricghost Subscribe to our Instagram for exclusive content: https://www.instagram.com/expansive_sound_experiments/ Donate to support PEG free artist interviews: Subscribe to our YouTube  https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRpr PEG uses StreamYard.com for our live podcasts https://streamyard.com/pal/c/6290085463457792 Get $10.00 Credit for using StreamYard.com when you sign up with our link RSS https://anchor.fm/s/3b31908/podcast/rss

AdLeaks
Justin Brenner Sits Down With Frederik Bonneau

AdLeaks

Play Episode Listen Later Jul 18, 2024 42:50


AdLeaks' COO, Justin Brenner talks with Frederik Bonneau, Digital Marketing Consultant at Frederik Bonneau Inc., Founder, Director and CEO at 5for5 Soundtracks, CMO at Smartsound Cloud and Music Producer at Beatclub.

The MarTech Show
Advanced Advertising Strategies for the Cookieless Era

The MarTech Show

Play Episode Listen Later Jun 19, 2024 28:15


Digital ad revenue is expected to exceed $600 billion worldwide this year, and yet despite such a lucrative and growing industry, it seems like it's never been more challenging to be a paid ads manager or consultant. We talked in a previous episode about iOS changes, cookies going away, and all of the other challenges and changes facing digital advertising. As a result, advertisers are not only turning to new strategies, they're employing new tools and leveraging AI any way they can to find the seam. Where should you turn your attention, and what advanced advertising strategies can we reliably turn to? That's what Maryna Burushkina is here to help us with. Maryna is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped hundreds of multinational companies (such as Allianz and Philips) reshape their marketing to drive accelerated growth over the last decade. And she is building an AI technology to solve marketing inefficiencies using the power of data and micro-segmentation. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Maryna about:

Fiercely Freelance
Service Pro Spotlight: Hannah Spicer - E-Commerce Consultant

Fiercely Freelance

Play Episode Listen Later Apr 2, 2024 20:25


In today's episode, Hannah Spicer joins me to share how she created a thriving e-commerce consultancy working with some of the UK's leading luxury brands. This episode is part of my Service Pro Spotlight series, highlighting individuals and businesses who have built excellence in their niche and sharing their journey and experiences to inspire and guide others.Hannah is an e-commerce and Digital Marketing Consultant with over 18 years of experience working with fashion and luxury retailers, including Harvey Nichols, Stella McCartney and Kurt Geiger. She founded Hannah Spicer Consulting to help ambitious brands develop their E-commerce and CRM activities, to achieve increased revenue and active customer base.Connect with Hannah:https://www.linkedin.com/in/hannahspicer/https://www.instagram.com/hannahspicer_consulting/https://www.hspicerconsulting.com/Mentioned in this episode:DubsadoThe Island of Missing Trees ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Digitally Overwhelmed
GA Universal Data migration with Erika Austin / ep279

Digitally Overwhelmed

Play Episode Listen Later Mar 29, 2024 37:06 Transcription Available


In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution.   Full episode shownotes for this episode: https://digitalbloomiq.com/seo/ga-universal-data-migration   What You'll Learn in This Episode: Universal Analytics is being retired, and users need to transition to GA4. It is important to back up Universal Analytics data to ensure it can be referenced in the future. Options for saving Universal Analytics data include using tools like BigQuery and third-party solutions. Baseline reports that should be downloaded include traffic, conversions, and revenue data. Resources Mentioned:   BigQuery: https://cloud.google.com/bigquery AnalyticsCanves: https://analyticscanvas.com/ Looker Studio: https://lookerstudio.google.com/   More about Erika Austin:    I am a Digital Marketing Consultant specializing in SEO, Analytics and Advertising. I primarily work with marketers and agencies to improve, prove or scale their marketing efforts to their maximum potential with data-driven insights and emerging technologies. https://erikaaustin.com/   Website Links: Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan   More information about the podcast and Digital Bloom IQ:   https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN

Planitonapostit Podcast
Why Word-of-Mouth Marketing Is Still Crucial + How to Employ It with Ashley Stanford

Planitonapostit Podcast

Play Episode Listen Later Mar 28, 2024 36:52


In this episode, we delve into the dynamic world of event marketing strategies with the accomplished Ashley Stanford, a seasoned Digital Marketing Consultant and Freelancing Expert. With over 15 years of expertise in the digital marketing realm, Ashley brings a wealth of knowledge and practical insights that are sure to resonate with professionals in the Events & Entertainment sector.About Ashley StanfordOur guest, Ashley Stanford, is not just a digital marketing maven but also the EVP of Client Strategy at TicketSocket and the Vice President and Co-Founder of Ice Cream Social. Her extensive experience spans across various industries, including Events & Entertainment, Medical Device/Healthcare, and Finance Technology sectors. Ashley's passion lies in crafting strategic marketing plans and optimizing tactics to drive tangible results for her clients.Episode HighlightsIn this engaging discussion, Ashley sheds light on the intricacies of effective event marketing strategies. She shares her journey of conceptualizing TicketSocket—a unique solution born out of the need to revolutionize traditional marketing channels in the ticketing industry. Ashley emphasizes the importance of word-of-mouth marketing in today's digital landscape and unveils how Ice Cream Social's innovative referral widget gamifies the online referral process, driving substantial results for businesses.Ashley advocates for a holistic approach to marketing, where word-of-mouth initiatives complement existing channels such as SMS, email, and social media ads. She underscores the significance of incentivizing partners and understanding demographic nuances to maximize the impact of word-of-mouth campaigns.Furthermore, Ashley offers invaluable insights into effective communication strategies, emphasizing the need for transparency and proactive engagement, especially during challenging situations such as event cancellations or setbacks.Delving into a personal anecdote, Ashley candidly shares her experiences of overcoming burnout, highlighting the importance of self-care and resilience in navigating professional challenges.Links and ResourcesThe Desire Map by Danielle LaporteIce Cream Social and TicketSocketAshley Stanford on LinkedInThank you so much for listening, come back soon, and stay on purpose!Support the show

THINK Business with Jon Dwoskin
Strategic Marketing Plans, Execution, and Optimal Performance

THINK Business with Jon Dwoskin

Play Episode Listen Later Feb 19, 2024 16:58


Ashley Stanford is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Ice Cream Social is a widget that can easily bolt on to any website or checkout flow. On the front end, it's Incentivizing word-of-mouth marketing in the digital world we live in today while also collecting first-party data for you on who these consumers and who their friends are on the backend. Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Ashley Stanford: Website: https://icecreamsocial.io/ LinkedIn: https://www.linkedin.com/in/ashcline/ *E – explicit language may be used in this podcast.

Breaking Barriers
New York Times Best Selling Author and Sought After Digital Marketing Consultant - George Bryant

Breaking Barriers

Play Episode Listen Later Jan 13, 2024 28:14


If you're an entrepreneur juggling parenthood, George Bryant shares some powerful perspectives on how to win in business and life in this episode of Breaking Barriers. Some points that left a mark with us:✔️ His hero is a picture of a man he wants to become✔️ There's a direct correlation on the amount of success one has on the amount of time he spends alone✔️ Don't be a slave of your business - build it around YOU and what you love.

The Susan Sly Project
336. Overcoming Entrepreneurial Depression: Ashley Stanford's Journey from Ice Cream Social Co-Founder to Digital Marketing Maven

The Susan Sly Project

Play Episode Listen Later Jan 8, 2024 48:22


In this empowering episode of “Raw and Real Entrepreneurship,” join Susan Sly as she delves into the candid and inspiring story of Ashley Stanford, the co-founder of Ice Cream Social and a digital marketing freelancer. Discover the raw and real truth about entrepreneurial depression, a challenge that Ashley has bravely faced and overcome. This episode offers a deep dive into the world of problem-solving and resilience, showcasing how Ashley's journey from a small-town girl with big dreams in Ohio to a successful entrepreneur in Southern California is a testament to the power of determination and learning. Whether you're struggling with your own entrepreneurial journey or seeking inspiration to learn and grow, this episode is a must-listen. Tune in to hear Ashley's invaluable insights and learn how you, too, can overcome obstacles and achieve anything you set your mind to.   About Ashley Stanford: Ashley Stanford, a seasoned Digital Marketing Consultant and Freelancing Expert, boasts over 15 years of diverse experience in the digital marketing realm. Specializing in crafting strategic marketing plans and optimizing tactics for enhanced client performance, her expertise spans the Events & Entertainment, Medical Device/Healthcare, and Finance Technology sectors. Ashley serves as the EVP of Client Strategy at TicketSocket and is the Vice President and Co-Founder of Ice Cream Social—a widget facilitating word-of-mouth marketing and collecting valuable first-party data for websites and checkout flows. Ice Cream Social is supported by Comcast NBCUniversal SportsTech, which invested in the company in early 2022. Ashley's comprehensive background includes roles across customer acquisition, email, search, and content marketing, solidifying her as a trusted authority in the field.   Connect With Ashley: LinkedIn @ashcline Facebook @AshNCline X @AshleyCline Website https://ashleyncline.com/ Website https://icecreamsocial.io/   About Susan Sly: Susan Sly is a Tech Co-founder, a tech investor, best-selling author, keynote speaker, entrepreneur, and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.   Connect With Susan: X @Susanslylive X  @rawandrealentr1 LinkedIn @susansly Facebook @susanslylive Website https://susansly.com/   Join Susan's Insider's List   https://susansly.com/insider/    

The Thoughtful Entrepreneur
1747 - Online Marketing with Lauren Petrullo of Mongoose Media

The Thoughtful Entrepreneur

Play Episode Listen Later Dec 3, 2023 16:51 Transcription Available


In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Digital Marketing Consultant, Founder & CMO of Mongoose Media, Lauren Petrullo.Lauren Petrullo is a seasoned marketing professional with a rich background that includes working at the Walt Disney Company. Her journey brought her to Orlando, where she founded Mongoose Media, a digital marketing agency specializing in SEO and Facebook ads. The agency works with individuals, brands, and companies across various industries, including e-commerce and hospitality, helping them increase their traffic and scale their businesses.According to Lauren, Pinterest is an underutilized channel offering a unique brand opportunity. With its large user base and longer life decay for posts, Pinterest attracts individuals not present on other social media platforms. Lauren shared that they have seen success with non-obvious brands on Pinterest, such as mechanics and education programs, which was a surprising revelation.One of the most insightful parts of the conversation was when Lauren shared the lessons she learned from Disney that she applied to her business. She emphasized the importance of the last impression, drawing parallels with the parking experience at Disney's Magic Kingdom. Lauren advises businesses to have a speed lead initiative and maintain touchpoints with leads to differentiate themselves from competitors.Key Points from the Episode:Overview of Mongoose Media and its servicesImportance of diversifying traffic sourcesThe potential of Pinterest as a marketing channelTrends in marketingBenefits of living and doing business in Central FloridaThe strategic location of Mongoose Media in OrlandoLessons learned from Disney and their application to businessImportance of the last impression in capturing leadsAdvice on maintaining touchpoints with leadsAbout Lauren Petrullo:Lauren Petrullo is a dynamic individual with a multifaceted identity as a wife, friend, sister, and devoted dog mom. Renowned as a "destruction queen" in digital marketing, Lauren boasts over ten years of experience, bringing forth her analytical prowess and creativity to breathe life into digital strategies. Having collaborated with Fortune 500 brands, she is recognized for her candid approach, fearlessly providing brutally honest assessments of existing assets. Lauren believes in the power of transparent conversations, asserting that genuine interactions pave the way for successful conversions.As part of Mongoose Media, Lauren navigates the challenges of the post-iOS era, tackling disruptions caused by Flock and iOS 15 in the advertising landscape. Lauren is driven to share love through time, resources, and more. Lauren Petrullo's journey is a testament to her commitment to reshaping outdated systems and ensuring marketing efforts lead to meaningful conversions.About Mongoose Media:Mongoose Media, headquartered in Orlando, FL, is a data-driven digital marketing agency specializing in global online customer acquisition for food and beauty brands. With a strategic focus on social media, the agency excels in brand building, leveraging platforms like Facebook, Google, and Pinterest to ensure effective conversion and long-term customer awareness.Distinguished as an agency partner with major platforms, including Facebook, Google, Snap, Pinterest, and Bing, Mongoose Media possesses a robust network. Additionally, the agency holds technology agency partnerships with Klaviyo, Shopify, and ManyChat,...

Make Me A Marketer Podcast with Landon Poburan
048: Mastering Content Creation - 23 Powerful Strategies

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Nov 28, 2023 23:00


Read the full list here:https://landonpoburan.substack.com/p/23-simple-but-powerful-ways-to-get23 simple but powerful methods to enhance content creation and a guide towards long-term success. Among the strategies highlighted are content repurposing, re-posting high-performing content, content automation, analyzing analytics, and transforming content from short form to long form, and vice versa. I discuss the importance of optimizing the creation environment, focusing on volume and time, and establishing a clear purpose or 'why' behind content creation. Inside you'll find a list of 23 strategies you can implement today.Links & Resources:The Consistency Thresholdhttps://landonpoburan.substack.com/p/the-consistency-threshold-pt-1How To Publish 5 (Or More) Pieces Of Content Every Dayhttps://landonpoburan.substack.com/p/how-to-publish-5-or-more-pieces-of Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Make Me A Marketer Podcast with Landon Poburan
047: Unmasking My Biggest Failure As An Entrepreneur

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Nov 21, 2023 28:20


My Biggest Failure as an EntrepreneurToday, I unmask the ugly truth about failure in business as an entrepreneur. I recount my biggest failure in business. The highs and lows of the journey, the emotional toll it took, and the lessons learned.In this honest and heart-wrenching episode, I share my personal journey of running a business, hitting $100,000 in debt, and closing my gym in 2018. I reveal the highs and lows of entrepreneurship and the emotional toll it took on my personal relationships and self-worth. I discuss the brutal reality of business failure but also the immense learning and personal growth that stems from it. This video seeks to bring to light the harsh realities that don't often make it to social media and empowers those struggling to find their path.00:00 Introduction and Personal Journey00:16 The Highs and Lows of Entrepreneurship01:43 The Reality of Debt02:29 The Beginning of a Business Venture03:41 The Expansion and Success09:09 The Downfall and Emotional Struggles12:25 The Decision to Close the Gym17:38 The Aftermath and Lessons Learned21:31 The Importance of Self-Care and Identity24:37 The Power of Resilience and Community27:40 Conclusion and Final ThoughtsLinks & Resources:This Is Not What I Thought My Life Would Look Like At 35https://landonpoburan.substack.com/p/this-is-not-what-i-thought-my-life What Are You Willing To Sacrifice In Your Pursuit Of Success In Businesshttps://landonpoburan.substack.com/p/what-are-you-willing-to-sacrifice Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Make Me A Marketer Podcast with Landon Poburan
047: 6 Warning Signs You're Going To Burnout From Content Creation (And What To Do About It)

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Nov 14, 2023 26:56


Identifying Warning Signs of Burnout and Strategies to Keep it at BayThis podcast episode provides insights into identifying the warning signs of burnout and offers strategies to prevent it. I share my personal experiences of encountering these signs and offer strategies such as simplification of tasks, rest and recovery, and maintaining your 'consistency threshold'. I encourage everyone to identify their own triggers and come up with individual strategies to prevent burnout.00:00 Introduction to Burnout Warning Signs00:58 Personal Experience with Burnout04:35 Recognizing the Warning Signs of Burnout06:20 Decreased Motivation as a Sign of Burnout07:12 Lack of Concentration as a Sign of Burnout08:07 Negativity and Mood Changes as Signs of Burnout09:30 Fatigue and Stress as Signs of Burnout11:00 Difficulty Sleeping as a Sign of Burnout13:12 Coping Mechanisms and Burnout16:02 Strategies to Keep Burnout at Bay16:36 Simplification as a Strategy Against Burnout18:35 Rest and Recovery as a Strategy Against Burnout20:24 Maintaining Your Consistency Threshold21:38 Identifying Personal Triggers and Recovery Plan26:42 Conclusion and Final ThoughtsLinks & Resources:The Consistency ThresholdRead: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1 Watch on YouTube: https://www.youtube.com/watch?v=MJTLs3OURgI&t=1s How To Publish 5 (Or More) Pieces Of Content Every DayRead: https://landonpoburan.substack.com/p/how-to-publish-5-or-more-pieces-of Watch on YouTube: https://youtu.be/DGLed3I8ukk?si=lKB4vxX7bl0WsLjE  Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Make Me A Marketer Podcast with Landon Poburan
045: How To Publish 5 (Or More) Pieces Of Content Every Day

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Nov 8, 2023 25:41


In today's video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time, without a time, and having ADHD. I will show you how you can create a single piece of pillar content and use free AI tools to repurpose it across your social media platforms.Key Takeaways:3 Lessons I learned after years spent struggling with content creation.My 5 step strategy for getting started and staying consistent with content creation.My exact content creation process for creating 5+ pieces of social media content daily.100% free content creation and AI automation tool kit.Links & Resources:The Consistency ThresholdRead here: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1 Watch on YouTube: https://www.youtube.com/watch?v=MJTLs3OURgI&t=1s ChatGPT Viral For Me Post on TikTok: https://www.tiktok.com/@landonpoburan/video/7178504599836314885 How To Build A Landing Page In 60 Seconds:https://www.youtube.com/watch?v=XsjU6UyDBFg  Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Shop Talk Podcast
November 2023

Shop Talk Podcast

Play Episode Listen Later Nov 3, 2023 22:47


SEO can be daunting without some basic understanding of how search engines work. This month Al is joined by co-host Sheena Lyonnais, Manager Digital Marketing (Web) at Moneris who teaches him some of these basics. Then he goes deeper into it in this month's feature interview with SEO expert Rob Rapiti, Digital Marketing Consultant at Cansulta.Al is also joined as always by Sean McCormick, Moneris' Consumer Spending Data Expert to get a preview of this year's holiday shopping season.

Make Me A Marketer Podcast with Landon Poburan
044: The Consistency Threshold: Increasing Consistency & Productivity For Neurodivergent Entrepreneurs

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Oct 31, 2023 31:47


Read  "The Consistency Threshold" Letter on Substack:https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas of life? Why is it that some people can maintain consistency while others struggle? Landon shares his personal experiences, both successes and struggles, with consistency in different facets of his life. He also touches on the unique challenges faced by neurodivergent individuals and introduces a new perspective on how to view and manage consistency.Key Takeaways:Introduction to "The Consistency Threshold"The elusive nature of true consistencyReal-life evidence of consistency's powerExploring personal consistency examplesUnderstanding the "Boom or Bust" cycle in neurodiverse individualsRecognizing and managing burnoutThe importance of self-awareness and adjusting one's approachSimplifying to maintain and regain consistencyThe role of rest and recovery in sustaining consistencyClosing thoughts and a call to action for listeners to reflect on their own consistency patternsYou might also enjoy:On Burnout: What Are You Willing To Sacrifice In Your Pursuit Of Success In Business Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Make Me A Marketer Podcast with Landon Poburan
043: Branding: “The Rock” Worth $200M More Than Tom Cruise

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Oct 17, 2023 22:33


In this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies and grossed more at the box office, The Rock has diversified his portfolio by leveraging his personal brand into various business opportunities, from his own production company to launching a successful tequila brand. The potential of personal branding is massive, especially when combined with patience and consistency, and urges creators and small businesses to invest time in building their own brand.Key Takeaways:Power of Personal Branding: A strong personal brand can lead to increased opportunities and market diversification.The Rock's Diversification: Beyond movies, he's founded a production company, launched apparel with Under Armour, bought the XFL, and started businesses like Terra Mono Tequila and Zoa Energy.Comparison with Tom Cruise: Despite being a major actor, Cruise hasn't diversified or leveraged his brand as extensively as The Rock.Consistency is Key: The Rock spent years building his brand before venturing into diverse business opportunities.Long-Term Mindset: Building a brand requires patience and a long-term perspective; success doesn't come overnight.Value of Social Media Presence: The Rock's active presence on platforms like Instagram, TikTok, and YouTube has significantly boosted his brand reach.Find Your Passion: Engage in activities that you genuinely enjoy and can commit to long-term.Start Simple: Begin with one platform or medium and consistently produce content there before diversifying.Consistent Effort Over Time: Personal branding success stories, like that of MrBeast, highlight the importance of continuous effort and improvement.Branding is a Long Game: It may take years, but the potential rewards from building a strong personal brand are immense. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Make Me A Marketer Podcast with Landon Poburan
042: The Best Product or Service Doesn't Always Win

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Oct 10, 2023 6:52


In Episode 042 we take a dive into the iconic battle of the 1980s: VHS vs. Betamax. Discover why having a superior product isn't always the winning ticket and how powerful marketing can shape the course of history. Whether you're a history buff or an entrepreneur looking for business insights, this episode unravels the importance of branding and the role it plays in market dominance.Key Takeaways:In the 1970s and 1980s, VHS and Betamax went head-to-head for home video market dominance. Despite its technical superiority, Betamax lost the war.The Power of Marketing: JVC's strategic move to license VHS technology to various manufacturers led to market saturation. This marketing brilliance overshadowed Betamax's technical advantages.A superior product isn't the sole key to success. Effective marketing and brand building can eclipse product quality, as evidenced by the VHS vs. Betamax saga.Learning from the Fitness Industry: Even in modern industries, like fitness, branding and marketing play pivotal roles. Personal branding can be a game-changer, amplifying sales and opportunities.Your Branding Takeaway: Whether you have a unique product or one similar to others in the market, coupling it with strong marketing can be your pathway to success. Let history be your guide.Additional Resources:Check out episode 039: 9 Reasons To Start & Grow A Personal Brand in 2024https://www.buzzsprout.com/1854421/13623337-9-reasons-to-start-grow-a-personal-brand-in-2024-ep-039 If you enjoyed this deep dive into the world of marketing, branding, and business insights, don't forget to Like, Subscribe, or Follow for more content centered around Business, Marketing, and Personal Growth. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Franchise Your Business
Pushing the Digital Frontier: New Tools For Franchise Expansion With Teri Moten

Franchise Your Business

Play Episode Listen Later Oct 4, 2023 32:51


Unlock the future of franchise marketing in our next podcast episode! Dive into the specifics of hyper-targeted marketing,geo fencing, and the cutting-edge AI tools that are revolutionizing outreach. Learn how leading franchises are pushing boundaries and capturing audiences in ways previously deemed impossible. We're not just talking tools — we're delving into the strategic mindset behind them. Navigate the expansive world of digital capabilities and transform potential overwhelm into powerful,actionable strategy. If you're committed to elevating your franchise's reach, this is the essential listen for you.THIS IS A RECORDING OF A LIVE WEBINAR ORIGINALLY RECORDED ON SEPTEMBER 29, 2023 AT 1:00 PM EASTERN.CONNECT WTIH OUR GUEST:https://mrobertsdigital.com/https://www.linkedin.com/in/terimoten/https://www.facebook.comTheSmallBusinessProblemSolverhttps://www.tiktok.com/@terimotenhttps://www.instagram.com/terimoten_mba/https://linktr.ee/terimoten_mbaABOUT OUR GUEST:Teri R. Moten, MBA, serves as a Digital Marketing Consultant at MRoberts Digital, specializing in aiding franchise organizations inmarketing their ventures. As a distinguished Business Coach, Teri is "Your Business Problem Solver," offering businesses expertstrategies for growth and profitability. She holds a BBA in Marketing from the University of Texas at Austin and an MBA from theUniversity of Houston-Victoria. Her expansive career encompasses financial services, medical sales, and business consulting.Notably, she has served on boards for the American Business Women's Association and the University of Houston-Victoria'sSchool of Business. A passionate advocate for female empowerment, Teri's mission centers on connecting women, cultivatingempowerment through knowledge, and inspiring personal and professional greatness. Outside of work, Teri, a minister, treasuresmoments with her husband, Bishop David P. Moten, and their cherished daughter who is in college, Ayanna.ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

Make Me A Marketer Podcast with Landon Poburan
041: Why Online Courses Often Don't Deliver Results

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Oct 2, 2023 10:59


Click here if you'd prefer to watch on YouTube: https://youtu.be/A1NwqF301HM?si=kUsGZnPXirL9BhojIn Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans and brand-building) is the real driver of success.Tactics are short-term, instantly gratifying actions that can give the illusion of progress. On the other hand, strategies are long-term plans and efforts that genuinely bring about success. Using Alex Hormozi as an example, we show how it was Hormozi's years of strategic brand-building that allowed his tactics, like his webinar, to be successful. Without the right strategy, even the best-executed tactic is likely to fail.Key Takeaways:Tactics vs. Strategy: Tactics are short-term actions or tools that are visible and often credited for success. Strategy, however, is the long-term plan and effort behind that success.Illusion of Tactics: Tactics can offer instant gratification and make things seem easy, but they're not the main driver of success.Using Alex Hormozi as a Case Study: Alex Hormozi had 500,000 people register for his webinar. But the real success driver was the 4+ years he spent building his personal brand.The Iceberg Analogy: What we see (tactics) is just the tip of the iceberg. The real bulk (strategy) is hidden below the surface.Dangers of Blind Copying Competitors: Simply copying another's tactics without understanding or having the underlying strategy can lead to failure.Marketing's Seductive Nature: Marketing can be persuasive, preying on our desires for quick success. But understanding the strategy behind a success story is crucial.Focus on Strategy for Genuine Success (Please!) Before diving into tactics, it's essential to have a solid strategy in place for long-term results. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Make Me A Marketer Podcast with Landon Poburan
040: Learn 7 Proven Methods to Fix a Course That's Not Selling (Live Audit)

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Sep 27, 2023 23:27


Click here if you prefer to watch on YouTube:https://youtu.be/8xULxvW7hHo?si=42szi94x12vYh4bvIn Ep. 040, we dive deep into the essential strategies every business needs to implement to take their online course sales and marketing to the next level. Whether you're a seasoned marketer or launching your first course, this episode promises valuable insights that can potentially transform your bottom line.Utilizing a real-life audit I performed for a course creator I discuss exactly how I would optimize and improve sales. I cover their offer, messaging and positioning, pricing, email marketing and funnels, brand building, and boosting backend revenue.Key Takeaways:Personalization is crucial in today's marketing landscape.Brand building should be an integral part of your strategy, not an afterthought.Combining branding efforts with sales activation can yield exponential results.Don't miss this episode if you're serious about enhancing your marketing strategy and driving revenue growth. We've brought together a blend of tried and tested solutions, backed by industry research, to provide you with actionable insights. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Make Me A Marketer Podcast with Landon Poburan
9 Reasons To Start & Grow A Personal Brand in 2024 | Ep 039

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Sep 20, 2023 7:21


Click here if you'd prefer to watch on YouTube:https://youtu.be/QWSKqabY-9c?si=QlgSJYixpv-AXCMtIn today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that proved effective.I dive into the 9 benefits of building a personal brand, including Marketing ROI, Premium Pricing, Increased Opportunities, Protection Against Competition, etc.Building a strong brand is crucial for long-term success and resilience against competition. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Make Me A Marketer Podcast with Landon Poburan
How to Overcome Burnout In a World Designed To Constantly Work More | Ep 038

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Sep 15, 2023 18:19


Click here if you'd prefer to watch on YouTube:https://youtu.be/kbmF-4hb0FY?si=rBFcZxIBeX3GuY2eIn today's episode, we explore the historical and current implications of overwork, starting with Henry Ford's switch from a 48-hour to a 40-hour workweek in 1926. We discuss how societal tendencies fueled by the 'hustle culture' exacerbate the issue, diving into research that shows even a 40-hour workweek can be excessive. I finish with my personal strategies for combating the symptoms of overwork and burnout, emphasizing the need for incremental changes for long-term recovery.Key Takeaways:Henry Ford's move to a 40-hour workweek increased productivity, questioning the efficiency of longer work hours.Modern research indicates a 25% decrease in productivity when working more than 60 hours a week.The 'hustle culture' and social media amplify societal tendencies to overwork.Symptoms of overwork include fatigue, reduced focus, and risk of severe burnout.Personal strategies for combating burnout include reducing workout intensity, cutting out energy drinks, improving nutrition, reinstating meditation, and incorporating more downtime.Recognizing symptoms early and making small, incremental changes can help in the recovery from burnout. Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Make Me A Marketer Podcast with Landon Poburan
Investing 140 Hours in a Hobby: A Waste of Time or a Life Changing Journey? | Ep 037

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Sep 5, 2023 14:20


In this episode, I'm back after a 3-month break to discuss my 140-hour adventure into coding. Was it a waste of time or an enriching experience? Tune in to find out how this journey has impacted both my personal and professional life in unexpected ways.What I Cover:Why I took a 3-month hiatus and how I've been dealing with burnout.The reason a digital marketer like me decided to spend 140 hours learning to code.The struggle to find a hobby that's not work-related and how coding has filled that gap.My journey from considering various hobbies like axe throwing and mixology to finally settling on coding.How learning to code has turned out to be more than just a hobby—it's improved my skills in my day job as a digital marketer.Real-world examples of how coding knowledge has enhanced my interactions with clients and enabled me to write custom JavaScript for marketing campaigns.The invaluable indirect benefits of having a hobby, such as increased happiness and reduced burnout.Don't miss this episode on the life-changing impact of stepping outside your comfort zone! Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Looking at the Future of Digital Marketing with Ashley Cline | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Play Episode Listen Later Aug 24, 2023 47:35


Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.00:00 - 00:22 “Every single one of your customers is an influencer. Even if they don't have a big following on social media; they have friends, they have family, they are talking to people. Just because they don't have a large following doesn't mean they don't have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline00:23 - 00:40 Welcome to Peppershock Media's Marketing Expedition Podcast00:41 - 01:47 Ashley's Bio01:48 - 07:41 Marketing Essentials Moment: Digital Advertising07:42 - 10:01 Welcome to the show, Ashley!10:02 - 12:46 Low cost of customer acquisition12:47 - 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every purchaser into additional customers and brand advocates.16:01 - 18:42 Ashley's frustration with medical marketing18:43 - 23:51 Continuing education and network growth23:52 - 27:36 Partnering with agencies27:37 - 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer for friends of this podcast.28:29 - 34:23 The future of Ice Cream Social34:24 - 34:28 Gamification and tracking success34:29 - 37:57 Tracking cookies and revenue attribution37:58 - 41:45 The dashboard and reporting41:46 - 44:00 Micro-influencer marketing44:01 - 45:59 Learn more about Ice Cream Social at: https://icecreamsocial.io/46:00 - 46:50 Thank you so much, Ashley! Enjoy your marketing journey!46:51 - 47:35 Join The Marketing Expedition Community today!#digitalmarketingstrategies #digitalmarketing #digitalmarketingtips #digitalmarketingtip #digitalmarketingservices #digitalmarketingstrategy #contentmarketing #marketing #advertising #branding #icecreamsocial

EVENTive Entrepreneurs
163: Event marketing with Ashley Cline

EVENTive Entrepreneurs

Play Episode Listen Later Aug 9, 2023 35:46


In this episode, we talk all about event marketing with expert, Ashley Cline. Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Strategies and tactics to be aware of. Why is word-of-mouth for events is vital in a digital world. Brand partnerships/sponsorships for events. Tips for confidence on stage. Importance of being a proactive client with event vendors and partners. Value of focusing on your customer's success. Increasing event attendance TicketSocket platform for ticketing, registration, and event management platform. Ice Cream Social, social sharing tool. Connect with Ashley! https://ticketsocket.com/ https://icecreamsocial.io/ www.ashleyncline.com https://www.linkedin.com/in/ashcline/ Sarah Brush https://www.instagram.com/eventivebrush/

Day One Dollar Zero
138: George Bryant -New York Times best selling author and digital marketing consultant

Day One Dollar Zero

Play Episode Listen Later Jul 19, 2023 73:13


Our guest today has an incredible story. From the Marine Corps to a New York Times bestselling author, George has accomplished more than many even dream. On today's podcast we discuss his journey and he drops some huge bombs for those in the digital marketing space. You can find George online at: www.mindofgeorge.com Instagram: @itsgeorgebryant

Influential Entrepreneurs with Mike Saunders, MBA
Interview with Ashley Cline, Digital Marketing Consultant Vice President & Co-Founder of Ice Cream Social

Influential Entrepreneurs with Mike Saunders, MBA

Play Episode Listen Later Jun 25, 2023 15:54


Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well.She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social.Learn more: https://icecreamsocial.io/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-ashley-cline-digital-marketing-consultant-vice-president-co-founder-of-ice-cream-social

Business Innovators Radio
Interview with Ashley Cline, Digital Marketing Consultant Vice President & Co-Founder of Ice Cream Social

Business Innovators Radio

Play Episode Listen Later Jun 25, 2023 15:54


Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well.She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social.Learn more: https://icecreamsocial.io/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-ashley-cline-digital-marketing-consultant-vice-president-co-founder-of-ice-cream-social

Wealth and Wellbeing
Navigating the Digital Era: Cathy Mellett's Business Strategies

Wealth and Wellbeing

Play Episode Listen Later Jun 22, 2023 55:42


In this episode of NZ Business Owners, host Ryan J Melton sits down with the remarkable Cathy Mellett, Director of Net Branding, Keynote Speaker, Digital Marketing Consultant, Author, and Founder of the I'm Enough Charitable Trust. With an extensive career spanning over three decades in the information services industry, Cathy brings a wealth of unrivaled experience to support her clients' online aspirations in an ever-evolving digital world. Having witnessed the emergence of the internet before it became mainstream, Cathy established Net Branding in 2009 after spending 20 years in advisory and management roles. Recognizing the immense potential of social media for businesses early on, she played a pivotal role in assisting numerous companies in New Zealand and internationally with successful social media profiles, websites, and digital strategies. But Cathy's journey didn't stop there. In 2017, Cathy became increasingly concerned about the darker side of social media and its impact on young people. This led her to establish the I'm Enough Charitable Trust in 2018, focusing on stress relief, acceptance, and providing personal validation tips and life strategies for success in the digital era. As a keynote speaker and digital marketing consultant, Cathy's mission is to place her clients firmly into the conversation, tailored to where their audiences meet, and focused on core business objectives. By providing an authentic platform to extend brand messages, boost trade, and build authority, Cathy and her team at Net Branding have thrived in the ever-expanding online world. Join Ryan and Cathy as they delve into the power of search engine optimization (SEO), online branding, and the continuous learning and development that underpin Net Branding's approach. Discover how Cathy's strategic management background and unwavering dedication to capturing market segments effectively have enabled businesses to flourish. If you're ready to take your business further, faster, then this episode is a must-listen. Tune in and gain valuable insights from Cathy Mellett, an industry pioneer, as she shares her expertise on leveraging the digital landscape to empower business success. https://imenough.co/ https://netbranding.co.nz/

Off The Dome Radio
Episode 210: Dolly Meckler, Entrepreneur, Content Creator, and Digital Media Consultant

Off The Dome Radio

Play Episode Listen Later May 17, 2023 78:08


Show Description: Dolly Meckler is an entrepreneur, content creator, and digital/social media consultant. She is the Founder of Challah Dolly (Bread Brand), Creator and Host of "You Have Such a Pretty Face" (Interview Show about fat phobia and body image), Co-Founder of Snaplistings (Real Estate Marketing Company), and former team member of digital content powerhouses HBO and YouTube. In this interview, Dolly talks about her entrepreneurial journey, key lessons learned along the way, and what all successful brands have in common. To learn more about Dolly, you can visit her work at: Website: DollyMeckler.com Instagram: @dollymeckler Show Highlights: 4:00-17:30: Dolly dives into her college background, her entrepreneurial spirit, and how she started her own interview show at IU Bloomington. 17:30-27:15: Dolly talks about her first "real" job after college at HBO and the key lessons she learned in digital marketing, social media management, and copywriting. 27:15-33:30: Dolly discusses another entrepreneurial venture: "Snaplistings," and how it transformed the real estate industry. 33:30-45:00: Dolly dives into the process of moving to Los Angeles, pivoting into starting a bread baking business during the pandemic, and how she evolved her brand marketing into a radio show interviewing women about their experiences with body image. 45:00-56:15: We ask Dolly about the biggest mind shifts she's experienced with brand storytelling and marketing. 56:00-1:04:00: Dolly recaps her move back to New York, how her bread baking business took off, and what made that brand unique. 1:04:00-1:19:00: To end the show, Dolly highlights her future goals, what all successful brands have in common, her final advice to the audience, and how she wants to be remembered.

Digitally Overwhelmed
Using ChatGPT for SEO with Erika Austin / Ep 264

Digitally Overwhelmed

Play Episode Listen Later Apr 14, 2023 43:27


In this episode, we have a special guest, Erika Austin, a Digital Marketing Consultant, sharing her insights on using ChatGPT for SEO. We all know that Search Engine Optimization (SEO) is critical for any business, and Erika provides valuable tips and tricks on how to leverage ChatGPT to improve your website's search engine ranking. With Erika's expertise and ChatGPT's capabilities, you'll be able to take your SEO to the next level. Tune in and join the conversation!   Full episode shownotes here: www.digitalbloomiq.com/pod/erika-austin    Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email  

Make Me A Marketer Podcast with Landon Poburan
Unlock The Secret To Building A Profitable Sales Funnel - Avoid These 5 Fatal Mistakes! | Ep 036

Make Me A Marketer Podcast with Landon Poburan

Play Episode Listen Later Apr 7, 2023 15:15


Welcome to the Make Me a Marketer Show where your host, Landon Poburan, reveals five common sales funnel mistakes that could be costing you money and damaging your relationship with customers. Tune in to learn how to fix these mistakes and grow your business exponentially.What you'll learn:The importance of having an opt-in rate over 20%.Why your lead magnet should be actually valuable and solve a big pain point.How to effectively use email follow-ups to build trust and nurture relationships.Why paid traffic isn't always the solution to your problems.The benefits of having multiple offers for different stages of the customer journey.Episode Highlights:Mistake #1: Opt-in rate below 20% – Improve your headline, offer, and messaging to increase conversion rates.Mistake #2: Offering a low-value lead magnet – Make sure your lead magnet is valuable, solves a problem, and acts as a bridge to your next offer.Mistake #3: No email follow-up or bad email follow-up – Use your email marketing to build trust, establish authority, and nurture relationships.Mistake #4: Trying to solve problems with paid traffic – Remember that paid traffic is an amplifier and cannot fix underlying issues in your offer or messaging.Mistake #5: Relying on a single offer – Develop a suite of products to increase average order value and customer lifetime value.If you need help identifying and fixing these common sales funnel mistakes, visit Landon's website at landonp.com and fill out the inquiry form. Don't forget to subscribe and follow the Make Me a Marketer podcast for more valuable content.Happy marketing! Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

Power Producers Podcast
Our Wobbly Girl with Stacie King

Power Producers Podcast

Play Episode Listen Later Mar 6, 2023 50:07


In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Stacie King, Digital Marketing Consultant, and Host of This Wobbly Life podcast. Stacie shares her wealth of knowledge on digital marketing strategies for agents and agency owners and discusses how her podcast helps to shine a light on the personal and professional successes of people with disabilities. Episode Highlights: Stacie explains that she has two businesses, Stacie King & Company, her professional marketing company, and Wobbly Girl, where she does her podcast to promote people who have disabilities and how they can have great businesses and lives and contribute to society. (8:01) Stacie discusses how she accepts her condition by using her voice to spread the message that individuals with disabilities are no different than everyone else, they just approach life in a different way. (13:46) Stacie discusses the organizations and clients she is currently working with, as well as her plans to expand. (18:45) Stacie mentions AI, content marketing, and employee advocacy as the top three trends she recommends people focus on. (21:13) Stacie explains the importance of identifying who your audience is and staying in front of them consistently. (24:40) According to David, the most successful businesses are those that are ready to humanize themselves. (28:02) David believes that if people's hearts are in the right place, it will show in their marketing message because they will be pulled to where their heart is. (34:58) According to Stacie, technology makes it easier to develop ideas, and it is ideal if individuals do it with their own voice; they may use AI, but they must not allow it completely replace their personality and message. (43:07)  Stacie gives advice to new agents or new agency principals who are hesitant to engage in any form of digital or content-based marketing. (46:30) Tweetable Quotes: “There's a whole life out there that I feel that people just need to accept people no matter who they are. And this in 2023, if we're all about diversity and inclusion, that should be the practice. No matter who you are, and what organization that you belong to, you should make sure that everyone feels accepted and able to be themselves.” - Stacie King “Even after I stopped working with clients, you know, in the relationship, I really feel like I marry every client that I've ever worked with and we kind of lock arms. And we were cheerleaders and champions for one another.” - Stacie King “Once you become active, even if it's just social posts, then you can kind of expand and you can start doing video marketing. And you can start doing interviews in your community, talk to your clients, talk to people that you volunteer with, if it's your church, that's important to you start talking to people that you may know from church, that own businesses, doesn't all have to be about you. And if you need help, reach out to other people, whether it be me or others, there are others out in the industry that would be more than happy to give you advice.” - Stacie King Resources Mentioned: Stacie King LinkedIn This Wobbly Life podcast Stacie King & Company David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

ai girl wobbly digital marketing consultant tweetable quotes david carothers power producers podcast kyle houck
Agency Intelligence
Power Producers: Our Wobbly Girl with Stacie King

Agency Intelligence

Play Episode Listen Later Mar 6, 2023 51:52


In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Stacie King, Digital Marketing Consultant, and Host of This Wobbly Life podcast. Stacie shares her wealth of knowledge on digital marketing strategies for agents and agency owners and discusses how her podcast helps to shine a light on the personal and professional successes of people with disabilities. Episode Highlights: Stacie explains that she has two businesses, Stacie King & Company, her professional marketing company, and Wobbly Girl, where she does her podcast to promote people who have disabilities and how they can have great businesses and lives and contribute to society. (8:01) Stacie discusses how she accepts her condition by using her voice to spread the message that individuals with disabilities are no different than everyone else, they just approach life in a different way. (13:46) Stacie discusses the organizations and clients she is currently working with, as well as her plans to expand. (18:45) Stacie mentions AI, content marketing, and employee advocacy as the top three trends she recommends people focus on. (21:13) Stacie explains the importance of identifying who your audience is and staying in front of them consistently. (24:40) According to David, the most successful businesses are those that are ready to humanize themselves. (28:02) David believes that if people's hearts are in the right place, it will show in their marketing message because they will be pulled to where their heart is. (34:58) According to Stacie, technology makes it easier to develop ideas, and it is ideal if individuals do it with their own voice; they may use AI, but they must not allow it completely replace their personality and message. (43:07)  Stacie gives advice to new agents or new agency principals who are hesitant to engage in any form of digital or content-based marketing. (46:30) Tweetable Quotes: “There's a whole life out there that I feel that people just need to accept people no matter who they are. And this in 2023, if we're all about diversity and inclusion, that should be the practice. No matter who you are, and what organization that you belong to, you should make sure that everyone feels accepted and able to be themselves.” - Stacie King “Even after I stopped working with clients, you know, in the relationship, I really feel like I marry every client that I've ever worked with and we kind of lock arms. And we were cheerleaders and champions for one another.” - Stacie King “Once you become active, even if it's just social posts, then you can kind of expand and you can start doing video marketing. And you can start doing interviews in your community, talk to your clients, talk to people that you volunteer with, if it's your church, that's important to you start talking to people that you may know from church, that own businesses, doesn't all have to be about you. And if you need help, reach out to other people, whether it be me or others, there are others out in the industry that would be more than happy to give you advice.” - Stacie King Resources Mentioned: Stacie King LinkedIn This Wobbly Life podcast Stacie King & Company David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

ai girl producers wobbly digital marketing consultant tweetable quotes david carothers power producers podcast kyle houck
Kenny Soto's Digital Marketing Podcast
Ashley N. Cline - Maximizing Your Event Marketing Success - Episode #110

Kenny Soto's Digital Marketing Podcast

Play Episode Listen Later Mar 6, 2023 30:23


“[For] some clients who have not necessarily reinvented themselves yet–the experiences that we've experienced in the past need a facelift…” Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. As the VP & Co-Founder at Ice Cream Social, Ashley has over 17 years of experience specializing in marketing strategy, execution, and collaborative efforts. She is a proponent of the importance of word-of-mouth marketing in today's digital age. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing. Questions and topics we covered include: How Ashley's love for video games got her into the world of digital marketing. Some of the career paths available for digital marketers today (intrapreneur, entrepreneur, and solopreneur). What are most event marketers doing wrong in their marketing strategies? The best ad placements to consider in 2023. Why all event marketers should be learning how to use SMS messaging tactics. How to use your CRM platform to optimize your messaging and effectiveness across channels when promoting events. Is it possible to fast-track the growth of a startup? The secret to creating an “always full” sales pipeline (channel sales and partnerships). And more! Skip the intro: 00:04:41 You can say hello to Ashley here - https://www.linkedin.com/in/ashcline/ Visit her website - Ashleyncline.com If you want to connect with me on LinkedIn - www.linkedin.com/in/kennysoto Thinking about updating your Martech stack this year? Check out ActiveCampaign! I've also used them in the past and they have an amazing platform for anyone who needs to level up their email & SMS automations - https://www.activecampaign.com

Agency Intelligence
Digital Insurance Pint: Charlene Ramdeo – Who Are Your Competitors?

Agency Intelligence

Play Episode Listen Later Jan 15, 2023 48:03


Guess who's back, back again. Charlene's back, tell a friend! Sorry for the Eminem lyrics. We're just super excited to have our good friend Charlene Ramdeo joining us for a second round. It's hard to just have one drink, right? A Digital Marketing Consultant at Aviva, Charlene talks about who the competition for brokerages is. Spoiler alert – it's anyone who shows up on the first page of Google. Where you rank on search engines is important. Charlene discusses some things that brokers may be doing that lowers their ranking and unknowingly boosts other companies. Her and the DIPP crew also dive headfirst into a brand, organic traffic, AdWords, aggregator leads, the value of online reviews and so much more. There's a lot to take in – you may want to grab two pints or pour yourself a double before hitting play! Resources: Tom Reid Jeff Roy Steve Earle Adam Mitchell Digital Insurance Pint Podcast

Get Unstuck & On Target
Episode 103: SEO – What is it & Why is it important with AJ Saunders

Get Unstuck & On Target

Play Episode Listen Later Dec 8, 2022 33:54


In today's episode, Mike talks with AJ Saunders. AJ is a Digital Marketing Consultant & SEO Coach. AJ has been an SEO geek since 2014.

Amazon Legends Podcast
Leveraging The Amazon Small Business Badge - Ayonija Gupta - Amazon Legends - Episode # 159

Amazon Legends Podcast

Play Episode Listen Later Nov 3, 2022 62:46


Today's guest is a lifelong entrepreneur. She is the founder & CEO of Chicastic, an online fashion accessories' business. She is a branding expert in clothing, handbags and accessories categories, as well as, an expert on all things Amazon. She is also a Digital Marketing Consultant, working with big businesses on their online selling and advertising strategies. Takeaways: Keeping track of what you are doing, and then checking against the numbers and tickets.You need to put so much more planning into being able to get your inventory on timeThere's a lot of features that you can actually use after your brand registered with Amazon that help boost your sales that help you in getting your business more recognition.You can actually select to only filter for small businesses that you only want to buy from a small business, you can select that.Do a lot of research, not just for my own business, but also for other brands that I work with. Quote of the Show:Videos for Amazon and other marketplaces must be done professionally with a professional camera and editing but videos for social media can be done with a phone and basic editing. Links:Personal – LinkedIn: https://www.linkedin.com/in/ayonijaguptaChicastic – Amazon: Visit StoreChicastic – Facebook: https://www.facebook.com/chicastic/Chicastic – Pinterest: https://www.pinterest.com/chicastic/Chicastic – Twitter: https://twitter.com/chicasticWays to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYoutubeAmazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/ Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Women Entrepreneurs Radio
"Benefits of Word-of-Mouth Marketing in a Digital World" with Digital Marketing Consultant Ashley Cline

Women Entrepreneurs Radio

Play Episode Listen Later Oct 26, 2022 35:54


Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Ice Cream Social is a widget that can easily bolt on to any website or checkout flow. On the front end, it's Incentivizing word-of-mouth marketing in the digital world we live in today while also collecting first-party data for you on who these consumers and who their friends are on the backend. https://ashleyncline.com/ https://www.linkedin.com/in/ashcline/

Main Street Author Podcast
Ep:125—Author & Digital Marketing Consultant, Jason Barnard

Main Street Author Podcast

Play Episode Listen Later Aug 25, 2022 32:10


On this episode of The Author Factor Podcast I am having a conversation with digital marketing consultant and author, Jason Barnard.Jason (known as The Brand SERP Guy) specializes in Brand SERP (Search Engine Results Page) optimization and Knowledge Panel management.Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022.This is an insightful conversation not only because of what being a published author has done for Jason, but also because SERP is important to all book authors.Learn more about Jason by visiting JasonBarnard.com.

Men in the Arena Podcast
The State of Men: What MITA's Social Media Tells Us EP 546

Men in the Arena Podcast

Play Episode Listen Later May 27, 2022 63:07


In this episode, Caitlin, our digital marketing team member, shares what she has noticed about our tribe of men and their struggles as she has helped us take our social media to the next level. We get a woman's inside perspective of Men in the Arena.    Caitlin is a Digital Marketing Consultant based in California. She has degrees in marketing and web and information technology, and has spent the last 14 years helping ministries with their marketing from home while homeschooling her four kids. Caitlin has known Jim for 27 years, ever since he was her high school youth pastor (she witnessed Jim's infamous "dumping-trophies-onto-the-ground" sermon illustration) and he spoke at her wedding. She influences much of Men in the Arena's digital presence, including the website, social media strategy, and advertising.    Boots on the Ground: Start praying 2 Corinthians 12:9-10 for your life, and marriage.  Get Your Copy Now! of Tell Them, What Great Fathers Tell Their Sons and Daughters www.meninthearena.org Men in the Arena Books and Swag Support the Podcast

Dying of Laughter
Travel, Pray & Slay & Losing Your Parents Before 21 with Toya Nicole Media

Dying of Laughter

Play Episode Listen Later Mar 24, 2022 41:02


Toya Nicole is a Digital Marketing Consultant, Diversity & Inclusion Lead, Christian Author and travel influencer from Dallas, Texas. Today we discuss the loss of Toya's mother to complications from heart disease in 2001 and the loss of her father to prostate cancer in 2002. With her company, L. Nicole Media, for the past 8 years she has worked with soloprenuers and small businesses with a limited online presence who are in need of a social media strategy and management to maximize their presence and accelerate their results. Toya also currently leads Diversity and Inclusion for a Seattle based marketing agency where she has worked with the company managing diverse teams delivering social marketing services and strategy to global brands.  travelprayslay@gmail.com - Say hi! @dyingoflaughter_podcast / DyingOfLaughterPodcast@gmail.com Do you like this show? Leaving a review on Apple Podcasts is extremely appreciated...I read & cherish every single one! @_ChelsWhoElse_ | www.ChelsWhoElse.com