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Is it time to reboot your nonprofit's communications strategy? In this episode, Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, and Farra Trompeter, co-director, discuss the latest nonprofit communications trends, the need to focus, evolve, and reflect on approaches, challenges staff face, and why nonprofits may need to reboot their communication strategy.
Farra Trompeter, co-director, talks with Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, about the latest nonprofit communications trends, including hot topics like AI, brand archetypes, and the structure of communications teams.
In this episode, sits down with Kivi Leroux Miller, an expert in nonprofit marketing to discuss the importance of collaboration between volunteer services and nonprofit marketers, offering practical insights and tactics for fostering effective partnerships. Tobi emphasizes the crucial role of marketing in volunteer recruitment and highlights the need for collaboration between these two essential teams.Full show notes: 81. How Vol Services & Nonprofit Marketers Can Work Together with Kivi Leroux MillerThanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.
Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!The 2023 Nonprofit Communications Trends Report is now available, and in its 13th edition, it's become the go-to resource for nonprofit marketers and comms professionals to determine what's next, and how to get better results in their marketing programs. Kivi Leroux Miller is the Founder and CEO of Nonprofit Marketing Guide, the publisher of the Nonprofit Communications Trends Report. Kivi is an expert in nonprofit marketing, a popular and sought-after keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications.In this episode, we discuss:Five themes we think need addressing NOWWhy nonprofits use social media and how they use videoUpdated data on email list management and other email best practicesCommunication teams size and growth as well as salaries and how to plan for future growthWhy nonprofit communications staff are looking for new jobsConnect with Kivi: LinkedIn: https://www.linkedin.com/in/kivilerouxmiller/ and linkedin.com/company/npmktgdInstagram: @kivilm and @npmktgdWebsite: nonprofitmarketingguide.comAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia's online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia's free nonprofit masterclass, 3 Must-Have Elements of Social Media That ConvertsConnect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
A nonprofit's approach to communications should strategically advance its mission. Farra Trompeter, co-director, chats with Kivi Leroux Miller, founder and CEO of Nonprofit Marketing Guide, about ways to refine your team's communications initiatives
Kivi Leroux Miller is the Founder and CEO of Nonprofit Marketing Guide, where she is the lead trainer for hundreds of nonprofit communicators and 32 participants in the Communications Director Mentoring Program each year. She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications.Because she can't get enough of nonprofits and entrepreneurship for good, Kivi also co-leads a Girl Scout troop and is president of the Lexington Farmers Market Association in Lexington, North Carolina, where she lives with her husband, two daughters, and six cats, five of whom walked into the yard and never left. She also co-founded Grow and Go Girls, a small bakery where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.--------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com--------------About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let's talk about how we can bring your vision to life. www.bcdcideas.com--------------Intro Music by ItsWatR from Pixabay
Marketing is essential to change hearts and minds and to building an audience around your nonprofit mission and to get attention for the problem that you are solving. But so many nonprofits don't have a strategy or a plan to reach their marketing goals. Enter nonprofit marketing guru Kivi Leroux Miller, to teach us how to improve on what we tend to get wrong all the time. Kivi is the Founder and CEO of Nonprofit Marketing Guide, where she is the lead trainer for hundreds of nonprofit communicators and 32 participants in the Communications Director Mentoring Program each year. She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also an award-winning author of three books on nonprofit marketing and communications.I have fan-girled over Kivi since I read her first book, and because she is an outspoken feminist and nonprofit founder, having created Grow and Go Girls, a small bakery where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters. Here are some of the topics we discussed:How to create a culture at your nonprofit that embraces marketing Tips to break down the silos between development staff and marketing staffHow to bring in the program staff into your marketing campaigns Ways to be CALM not BUSY (acronyms that we review in detail)A Kivi Leroux Miller quotable: "Instead of just making assumptions based on job title, I encourage you to really figure out who's good at what, and to really figure out who should be doing what, based on the training and the skills that they have. And stop making assumptions about who's in control - and who's working for who."Good news! Registration for the next session of the Communications Director Mentoring Program from January to June 2022 is open.Connect with Kivi: https://twitter.com/kivilmhttps://twitter.com/npmktgd https://www.instagram.com/kivilm/https://www.instagram.com/npmktgd/Kivi's books on AmazonDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia's online courses, webinars, and talks have helped hundreds of nonprofits make
Sarah Durham, Big Duck's founder, and Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, share tips that will help any nonprofit strengthen their communications team and improve its capacity to succeed.
1. Marketing and branding might feel like corporate concepts to many in the nonprofit sector. So why are they important? 2. What differences have you seen during the pandemic between nonprofits that understand marketing and branding and those who don't? 3. If a nonprofit is just getting started with taking marketing seriously, where should they begin? 4. How can nonprofit executives be more supportive of their communications staff? 5. What are some of your favorite professional development tools or opportunities for nonprofit communicators?
If you are a nonprofit communicator, the Nonprofit Communications Trends Report, a yearly report released by The Nonprofit Marketing Guide is a great fact-based, research-based tool about marketing and communications within nonprofits. Sarah Durham chats with award-winning author, and founder and CEO of The Nonprofit Marketing Guide, Kivi Leroux Miller about the impact these trends have had during the COVID-19 pandemic in this episode of the Smart Communications Podcast.
#022 - Kivi Leroux Miller is a communication and marketing guru. She lends her superpower to nonprofits - helping them craft clear, effective, and timely communication to their communities, donors, volunteers, and partners. She shares some easy and straightforward steps that we can apply to our own organizations.Kivi has several “Rules of 3” that help simplify all of this. Be sure to stick around until the end to hear them all. The key takeaways from my discussion with Kivi are: #1 Be sure you are clear on 1) who you are talking to; 2) what you're saying to them; and 3) how you plan to deliver that message;#2 Your community is NOT the entire world - you need to fine-tune your target market;#3 Consistency is more important than frequency; AND#4 Create a 4-6 editorial calendar.
Today, a successful media relations strategy requires much more than press releases and posed photos... You need to build relationships, be accessible, and offer valuable information and insights to reporters and editors… –Kivi Leroux Miller, Founder &CEO, The Nonprofit Marketing Guide Peter Panepento and Antionette Kerr, authors of Modern Media Relations for Nonprofits, will join host Valerie F. Leonard to discuss what makes a story newsworthy; how to make your special events media friendly; the relationship between media and nonprofit disclosure and how to manage crises. Call in live at (347) 884-8121. You don't need an account to listen, but, if you want to participate in an online chat, open a listener-only account at https://secure.blogtalkradio.com/register.aspx?type=listener. Visit Nonrprofitutopia.com. Archived episodes may be found at http://Valeriefleonard.com/NonprofitU, iTunes, Podcast Chart, Blubrry and Stitcher.
Nobody wants to be the person that can’t do something. But sometimes, that’s what is necessary to ensure that you’ll keep your sanity. There’s only so much time in the day, and you’re only one person. Our panelists talked about the importance of saying “no,” and the best ways to do that. They also shared their thought on taking personal time away from the office, and when you should just ignore that email in your work account. Featured music from Hear Nebraska — a Nebraska nonprofit dedicated to meaningfully connecting and engaging fans, artists and communities through music journalism, education and events.
Rally & Engage - Online Fundraising & Marketing Insights For Nonprofits
On this episode we talk with Kivi Leroux Miller and dive into the insights in her newly released 2017 Nonprofit Communications Trends report. In this report Kivi and her team tackle questions like: *What do most nonprofit communications teams look like? *What separates effective communications teams from less effective ones? *Are we making any progress on well-known challenges in the field? *And more … Kivi is president of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach. Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s trainings. After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to live in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake. SHOW LINKS: *2017 Nonprofit Communications Trends Report ~ http://www.nonprofitmarketingguide.com/resources/book/2017-nonprofit-communications-trends-report/ *Planning Your Editorial Calendar for 2017 ~ http://www.nonprofitmarketingguide.com/blog/2017/02/07/planning-your-editorial-calendar-this-year/ *[Podcast] Kivi Leroux Miller On What Differentiates Successful Nonprofits From The Rest ~ https://www.causevox.com/blog/kivi-leroux-miller-nonprofit-communication-podcast/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com
Rally & Engage - Online Fundraising & Marketing Insights For Nonprofits
On this episode we talk with Taylor Corrado about lessons nonprofits can learn from how for profit companies approach marketing, how today’s “connected world” has changed the way we fundraise, and effective ways nonprofits can leverage content marketing to rally more people around their cause. Taylor is currently on the Digital Marketing team at American Express, however has previously help nonprofits raise money online through various marketing roles at FirstGiving, HubSpot, and Blue State Digital. During her time at HubSpot, she co-authored the book "Transform Your Nonprofit with Inbound Marketing" and managed the content development of 70+ blog articles, content offerings, and webinars designed to help nonprofits reach more people and raise more money for their cause. Learn more about the #GivingTuesday webinar + reserve your spot (only a few available) ~ https://resources.causevox.com/webinar/giving-tuesday-2016-fundraising-campaign SHOW LINKS: Taylor's collection of nonprofit marketing articles ~ http://blog.hubspot.com/marketing/author/taylor-corrado AirBnb's content marketing strategy ~ https://contently.com/strategist/2014/12/05/how-airbnb-is-using-content-marketing-to-stay-on-top/ Interview w/ Kivi Leroux Miller about nonprofit communications ~ https://www.causevox.com/blog/kivi-leroux-miller-nonprofit-communication-podcast/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ https://www.causevox.com
Rally & Engage - Online Fundraising & Marketing Insights For Nonprofits
On this episode we talk with Kivi Leroux Miller about the challenges that face nonprofit staff, especially those in communication roles, how to say “no” to new opportunities, and what differentiates successful nonprofits from those that can’t seem to gain traction. Kivi is president of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach. Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s trainings. After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to live in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake. SHOW LINKS: Resources, webinars, & articles for nonprofits ~ http://www.nonprofitmarketingguide.com/resources/ 2016 Nonprofit Communications Trends Report ~ http://www.nonprofitmarketingguide.com/trends/ CALM Framework Explained ~ http://www.nonprofitmarketingguide.com/blog/2015/11/09/be-calm-not-busy-calmnotbusy/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.
This week Beth welcomes Kivi Leroux Miller from the The Nonprofit Marketing guide to share great tips about clarifying and branding your organization. Beth and Kivi talk about role of a style guide as a tool to be a home base for making brand decisions rather than a restrictive covenant. Who should have responsibility for what goes in your guide and how should you negotiate varying from the system are just some of the answers Kivi offers in this week's episode. It's the perfect week to talk Branding and if you are listening live you still have time to join Beth Live on Thursday March 19 for a Webinar on the Basics of Branding. Register at http://www.nonprofittoolkit.net/basicsofbranding
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part IV of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part IV: Doing It Yourself without Doing Yourself InWe'll talk about ways that you can not only survive as a nonprofit marketing department of one, but thrive. We'll share our favorite ways for do-it-yourself marketers to manage their time, talent, and treasure.
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part IV of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part IV: Doing It Yourself without Doing Yourself InWe'll talk about ways that you can not only survive as a nonprofit marketing department of one, but thrive. We'll share our favorite ways for do-it-yourself marketers to manage their time, talent, and treasure.
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part III of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part III: Building a Community of Supporters Around YouWe'll talk about how nonprofit communicators are turning into nonprofit community builders and look at some of ways nonprofits are building community by making their communications more frequent and personal, by positioning themselves as a trusted source, and by empowering their fans to build the community too.
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part III of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part III: Building a Community of Supporters Around YouWe'll talk about how nonprofit communicators are turning into nonprofit community builders and look at some of ways nonprofits are building community by making their communications more frequent and personal, by positioning themselves as a trusted source, and by empowering their fans to build the community too.
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part II of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part II: Writing a Quick-and-Dirty Marketing Plan for a Specific ProgramWe'll talk about how nonprofits need to stop thinking in generic terms like the general public, outreach, and education, and start targeting their marketing by asking three simple questions: Who Do You Want to Reach? What Do You Want to Say? and How and Where are You Going to Say It?
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part II of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part II: Writing a Quick-and-Dirty Marketing Plan for a Specific ProgramWe'll talk about how nonprofits need to stop thinking in generic terms like the general public, outreach, and education, and start targeting their marketing by asking three simple questions: Who Do You Want to Reach? What Do You Want to Say? and How and Where are You Going to Say It?
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part I of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part I: Getting Ready to Do It RightWe'll talk about what nonprofit marketing is, what it means to be good at nonprofit marketing today, and the importance of building market research (or listening) into your daily routine.
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part I of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part I: Getting Ready to Do It RightWe'll talk about what nonprofit marketing is, what it means to be good at nonprofit marketing today, and the importance of building market research (or listening) into your daily routine.
It's a tough job, but somebody has to do it. We're talking about marketing your good cause. Day in and day out, you try to promote your organization's great work, deserving clients, hardworking staff and true-blue friends. This edition of Magic Keys Radio is dedicated to YOU. Kivi Leroux Miller and Claire Meyerhoff will chat with Julie Malkin, Public Information Officer with Lucas County Children Services in Toledo, Ohio. Julie is definitely a Magic Keys kind of gal and will share her tips for promoting your good cause!
It's a tough job, but somebody has to do it. We're talking about marketing your good cause. Day in and day out, you try to promote your organization's great work, deserving clients, hardworking staff and true-blue friends. This edition of Magic Keys Radio is dedicated to YOU. Kivi Leroux Miller and Claire Meyerhoff will chat with Julie Malkin, Public Information Officer with Lucas County Children Services in Toledo, Ohio. Julie is definitely a Magic Keys kind of gal and will share her tips for promoting your good cause!
It's the Halloween edition of Magic Keys Radio, so Kivi and Claire are going to frighten you with the SCARIEST aspects of Nonprofit Marketing. Join Kivi Leroux Miller and Claire Meyerhoff for Nonprofit Marketing Guide.com's signature radio show.And remember...a good story is a terrible thing to waste!
It's the Halloween edition of Magic Keys Radio, so Kivi and Claire are going to frighten you with the SCARIEST aspects of Nonprofit Marketing. Join Kivi Leroux Miller and Claire Meyerhoff for Nonprofit Marketing Guide.com's signature radio show.And remember...a good story is a terrible thing to waste!
The Magic Keys gals are back for another season of great shows about marketing your nonprofit. Kivi Leroux Miller and Claire Meyerhoff will be talking about their favorite thing -- STORIES! How can your nonprofit use their BEST marketing asset to show their mission in the best possible light.Their special guest for this edition is Dawn Fratangelo, an expert storyteller from her tour of duty with NBC News. A prolific writer and nonprofit activist, Dawn will tell us how a personal story she wrote resulted in a major donation to her favorite cause -- a scholarship in honor of her late husband.Join us for this wonderful episode of Magic Keys Radio!
The Magic Keys gals are back for another season of great shows about marketing your nonprofit. Kivi Leroux Miller and Claire Meyerhoff will be talking about their favorite thing -- STORIES! How can your nonprofit use their BEST marketing asset to show their mission in the best possible light.Their special guest for this edition is Dawn Fratangelo, an expert storyteller from her tour of duty with NBC News. A prolific writer and nonprofit activist, Dawn will tell us how a personal story she wrote resulted in a major donation to her favorite cause -- a scholarship in honor of her late husband.Join us for this wonderful episode of Magic Keys Radio!