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Vance Morris helps business owners get, serve, and keep clients for life through creating experiences and response required marketing. He is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. Now, he's the founder of DSN Institute, helping businesses create customer experiences that drive extraordinary customer referrals and profits. Vance has a gift for our listeners. Click here to receive 52 Low Cost Ways to Wow Your Customers.
If you're a startup founder, the last thing you need is a dumpster fire of a digital workplace. You can't find critical documents. You're missing important emails. You constantly find yourself double booked. A lack of digital organization isn't just a minor annoyance, it can really slow your business down. How do you create a sense of digital peace and efficiency? The Google Workspace ecosystem is a low-cost way to solve our digital chaos. Most of us are familiar with the Google Tools that we use in our day-to-day lives, but we might not realize all the things Google can do for our startups. What are some Google tools that help entrepreneurs run their businesses efficiently? In this episode, I'm joined by Google Tools guru, Adrienne Farrow. She shares how to use Google to save precious time in our businesses. Topics Covered; How to set up your email for maximum efficiency The power of Google Workspace How to use Google Slides for pitch decks -- Join the wait list for my spring 2025 Get Ready to Pitch workshop where you'll get the coaching, tactics, and materials to be ready to pitch any investor! https://www.seedmoneypodcast.com/waitlist2025 -- Guest Bio Adrienne Farrow is a Google Specialist, Digital CEO and Digital Product Specialist. She is passionate about helping entrepreneurs and online business owners leverage technology to work smarter, not harder. Adrienne believes that with the right systems and knowledge, you can transform your Google Workspace from a digital jungle into a productivity powerhouse. Her mission is to ensure that you're not just working in your business, but letting your business work for you. Adrienne is here to help you systematize, optimize, and innovate using Google tools, so you can focus on what truly matters – growing your business and living your best life. Website: https://www.adriennefarrow.com/ Free Resource: https://shop.adriennefarrow.com/drivehacks/ About Your Host Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she's on a mission to help early-stage entrepreneurs turn their ideas into reality! Connect: Website: https://seedmoneypodcast.com/ Instagram: https://www.instagram.com/jaylasiciliano/ Subscribe and watch on YouTube https://www.youtube.com/@seedmoneypodcast/ Please rate, follow and review the podcast on https://podcasts.apple.com/us/podcast/seed-money/id1740815877 and https://open.spotify.com/show/0VkQECosb1spTFsUhu6uFY?si=5417351fb73a4ea1/! Hearing your comments and questions helps me come up with the best topics for the show! The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.
Looking for ways in which to improve your visibility without spending all of your cash? In today's episode, Stacey investigates the best bang for your buck visibility tactics for 2025. See omnystudio.com/listener for privacy information.
In this mega-episode I'm covering 13 ways you can reduce wedding waste without increasing your wedding budget. Tune in for lots of practical tips, easy changes and things to think about that will help save your wallet and the planet.Have a wedding planning question or episode idea? Let me know what you want to hear! Fill out this quick form with your feedback and/or episode suggestions: https://forms.gle/ANxD6B9M4xzoReZ77You can also check out my second podcast, "Any Questions? A Podcast About Conception, Pregnancy & Realistic Motherhood" if you're on your own fertility/TTC journey! https://open.spotify.com/show/7uxPpQZgfnzMxJcYhjvtqaSource: https://www.lbfphoto.com/blog/75-tips-zero-waste-wedding Hosted on Acast. See acast.com/privacy for more information.
Businesses like Ferrari, Michelin, and Ford have used (and, in some cases, still use) unique, low-cost strategies to shift perception and grow their perceived value. In today's podcast, I'll share how you can do the same in your practice. I'll take you through five different low-cost (and even no-cost) tactics you can implement to make patients perceive your value as higher. This will make them more likely to choose you without having to change your actual deliverables. This one is interesting, very specific, and super practical.
The FastForwardAmy Show: About Perfectly Imperfect Entrepreneurship
Are you curious about the easiest and most low-risk ways to start making 1K online? In this episode of Fail to Win, I share the top strategies to help you generate income without the high risk. From affiliate marketing to advertising revenue and selling digital products, discover how you can start earning 1,000 euros a month or more with simple steps you can implement today.Do you want my formula for building passive income? DM me the word "formula" on Instagram, and I'll send you my free 60-minute training: instagram.com/fastforwardamy Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamy Discover my free trainings and ebooks: fastforwardamy.com/freeresources
In this episode, we're getting real about property makeovers and exploring how they can significantly enhance the value of your HMOs. While large budgets may make it easier to boost a property's worth, not everyone is willing to invest six figures in refurbishments.So, I'll guide you through the intricacies of effectively increasing your property's value without breaking the bank – think budgets of £25,000 or less. Whether your property is already in prime condition, you're working with a tight budget, or you're strategically navigating a fair market, we've got 10 killer tips for you.Tune in to discover how to maximise every pound, transforming your property into a standout without burning a hole in your pocket.Please leave us a quick review on Apple Podcasts or Spotify if you find this episode useful.Got any questions? Ask us in The HMO Community Facebook Group or follow me on Instagram @andygraham.hmo for daily HMO tips and advice! If you want to join my 1-2-1 mentoring program, you can enquire here. New to HMOs? Join The HMO Roadmap today on a Premium Plan and get 20% Off to access a library of over 400+ resources for HMO investors. Hurry! Sale ends on Jan 31, 2024.
The specter of medical malpractice lawsuits looms large for many clinicians, but according to Mark Brown, MD, JD, this anxiety may be disproportionate to the actual risk. In this discussion, we explore the contrasting nature of law and medicine, the unpredictable and capricious nature of legal proceedings, the systemic elements that fuel the high number of medical malpractice lawsuits in the United States, and several practices to reduce the risk of lawsuits. Our 2024 Live Event Join us at Awake and Aware 2024, a transformative 3-day workshop from May 1st to 3rd in Bend, Oregon. Focusing on interactive experiences, this event offers a unique opportunity to reset, reflect, and connect with like-minded individuals. Limited slots. Website: Awakeandawarebend.com Early bird discount code: FULLYAWAKE24 $100 off registration. Expires Jan 31, 2024 CME: Yes! This is a CME event. The FlameProof Course: Next cohort begins Feb 1, 2024 This course will make you so burnout resistant that they can tell you to 5 patients an hour with only a rusty spoon in your pocket and a unit clerk at your side. And you will just smile (results not guaranteed). Learn more here. Love medicine, but the job itself leaves a lot to be desired? I work with many docs in your shoes. To learn more about 1 on 1 coaching, start here 3 free resources specifically designed to address pain points in emergency medicine practice Scripting your least favorite conversations The quick and dirty guide to calling consults My 4 favorite documentation templates Guest Bio: Mark W. Brown, M.D., J.D., holds a JD from Harvard Law School (1970), and an MD from Dartmouth Medical School (1982). His career includes roles in the Los Angeles District Attorney's Office, criminal defense practice, and teaching law at Southwestern School of Law. In medicine, he completed his internship and residency in Emergency Medicine at Presbyterian Hospital, San Francisco, and UCLA and is currently an emergency physician at Antelope Valley Medical Center and clinical faculty member at UCLA School of Medicine. We Discuss: The Fundamental Difference Between Law and Medicine Should you be worried about the National Practitioner Data Bank? Can Getting Sued Lead to Getting Sanctioned by the Medical Board? The Odds of Getting Sued Three Reasons Why The US Has So Many Malpractice Suits Should You Push For Settling a Lawsuit? The Plaintiff's Attorney Is Not Your Friend, Even If They Act Like It When the Doctor's Med Mal Fear Supersedes the Patient's Risk Tolerance What's Really Happening in a Deposition High Yield and Low-Cost Ways to Reduce Med Mal Risk and Anxiety There's a Big Ticket Item That Your Documentation Doesn't Capture What to do About Hindsight Bias
The specter of medical malpractice lawsuits looms large for many clinicians, but according to Mark Brown, MD, JD, this anxiety may be disproportionate to the actual risk. In this discussion, we explore the contrasting nature of law and medicine, the unpredictable and capricious nature of legal proceedings, the systemic elements that fuel the high number of medical malpractice lawsuits in the United States, and several practices to reduce the risk of lawsuits. Our 2024 Live Event Join us at Awake and Aware 2024, a transformative 3-day workshop from May 1st to 3rd in Bend, Oregon. Focusing on interactive experiences, this event offers a unique opportunity to reset, reflect, and connect with like-minded individuals. Limited slots. Website: Awakeandawarebend.com Early bird discount code: FULLYAWAKE24 $100 off registration. Expires Jan 31, 2024 CME: Yes! This is a CME event. The FlameProof Course: Next cohort begins Feb 1, 2024 This course will make you so burnout resistant that they can tell you to 5 patients an hour with only a rusty spoon in your pocket and a unit clerk at your side. And you will just smile (results not guaranteed). Learn more here. Love medicine, but the job itself leaves a lot to be desired? I work with many docs in your shoes. To learn more about 1 on 1 coaching, start here 3 free resources specifically designed to address pain points in emergency medicine practice Scripting your least favorite conversations The quick and dirty guide to calling consults My 4 favorite documentation templates Guest Bio: Mark W. Brown, M.D., J.D., holds a JD from Harvard Law School (1970), and an MD from Dartmouth Medical School (1982). His career includes roles in the Los Angeles District Attorney's Office, criminal defense practice, and teaching law at Southwestern School of Law. In medicine, he completed his internship and residency in Emergency Medicine at Presbyterian Hospital, San Francisco, and UCLA and is currently an emergency physician at Antelope Valley Medical Center and clinical faculty member at UCLA School of Medicine. We Discuss: The Fundamental Difference Between Law and Medicine Should you be worried about the National Practitioner Data Bank? Can Getting Sued Lead to Getting Sanctioned by the Medical Board? The Odds of Getting Sued Three Reasons Why The US Has So Many Malpractice Suits Should You Push For Settling a Lawsuit? The Plaintiff's Attorney Is Not Your Friend, Even If They Act Like It When the Doctor's Med Mal Fear Supersedes the Patient's Risk Tolerance What's Really Happening in a Deposition High Yield and Low-Cost Ways to Reduce Med Mal Risk and Anxiety There's a Big Ticket Item That Your Documentation Doesn't Capture What to do About Hindsight Bias
Helping operators learn from past incidents and use pattern recognition to make better decisions faster will improve safety and efficiency.
In this episode, we dive into ways to build a business without breaking the bank. With insights from Sarah St. John of the Frugalpreneur Podcast, we discuss the value of free resources, the importance of networking, and how to leverage low-cost tools effectively. The conversation offers actionable advice for entrepreneurs at any stage. The spotlight in this discussion is on harnessing free and low-cost resources to build, promote, and sustain a business. The conversation includes tips on generating leads, making sales, managing banking, and collecting payments without hefty price tags. Drawing from their own experiences, Heather and Sarah unveil a variety of business hacks that will assist budding entrepreneurs and seasoned business owners. If you've ever wondered how to maximize your resources and get the most bang for your buck, this episode is your roadmap.Tune in to discover actionable methods to bootstrap your business to success.Tools mentioned in the show: Sendfox.com, Systeme.io, Beacon.by, MailChimp.com, AppSumo.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook
SHOW NOTES: End-of-Summer House Projects: Get info on 5 end-of-summer house projects to do now that will save time, money, and repairs later. Cooling a Home on a Budget: Learn low-cost to no-cost ways to reduce the heat in your home. Exterior House Painting: If you spray it, you can slay it with a paint sprayer that makes exterior house painting projects quicker and easier. Plus, answers to your home improvement questions. Central Vacuum: Condensation on the central vacuum pipes is ruining Sean's walls. We suggest insulating the whole pipe to stop the drip. Shelving: Ellie needs tips on how to hang wall shelves. We have tips on how to properly anchor shelves to offer the right support. Radon Mitigation: Bob has questions about adding a radon fan. He should get a separate radon mitigation system that will pull the gas from under the entire slab of his home. HVAC Mold: Fluctuating temperatures cause mold in Betty's ceiling vents. It may be only condensation that's depositing dirt particles, but she should have an HVAC inspection to see about cleaning the duct system and replacing the filters. Tree Roots: Ashwani is concerned about the roots of big backyard trees near his home. There's low risk if the trees are healthy, but he should consider thinning them out if the trees are crowded together. Cracked Ceramic Tiles: Can cracked ceramic floor tiles be fixed? They can't, but Valerie can remove the damaged tiles and replace them with complementary ones. Vinyl Flooring: Angela wants to cover her old vinyl kitchen floor with paint. It's not a good idea, but we offer options that are durable, affordable, and stylish. Bathroom Odors: Phew! There's a sewer odor in Ted's bathroom. He should check if the trap is properly vented and use bleach to eliminate bio-gases. Pool Deck Coating: Howard asks about paint for his concrete pool deck that won't be slippery. We have tips for applying an anti-slip coating. Butcher Block Countertop: Eliza likes the look of a butcher block countertop, but we warn her that it's a lot of work to maintain and guard against bacteria. Do you have a home improvement or decor question? Call the show 24/7 at 888-MONEY-PIT (888-666-3974) or post your question here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Don't let the next conference you organise be just another forgettable event. Here are six ways you can create more engagement at your future events, with a focus on networking and professional development, at zero or minimal extra cost. This includes extended sessions, creative afternoon breaks, personalisation and the use of "passports".Mark Herschberg is a versatile professional who is a prominent CTO within the artificial intelligence and cybersecurity sectors. In addition to his fractional CTO work, Mark teaches professional development at MIT, is frequently invited to speak at conferences and events. He is the award-winning author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app, where content creators can repurpose highlights of their published works.Quotes from this episode:"Networking at conferences for most works about as well as a middle school dance.""(Providing) headshots... every time they looked at their LinkedIn, they'll think it was your conference that gave this to me."-Mark HerschbergMark's website and book:The Career Toolkit: Essential Skills for Success That No One Taught YouConnect with Mark Herschberg:LinkedIn: www.linkedin.com/in/hersheyTwitter: @CareerToolkitBkFB: @TheCareerToolkitBookIG: @thecareertoolkitConnect with Adelaine:Email: uponarrivalpodcast@gmail.comRecord interviews remotely with Riverside:bit.ly/RecordWithRiversideGet 15% off your subscription with code: AdelaineHost your podcast on Buzzsprout:bit.ly/BuzzsproutGet20AmazonGet $20 Amazon gift card.Edit interviews like a word document with Descript:bit.ly/EditWithDescriptAdelaine's game-changing podcast production AI toolNote: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.
On today's podcast Jim Studebaker, Todd Robertson, and Lisa Gray discuss three low cost wasy to generate real estate buyer leads. Subscribe to receive NEW show alerts via email; click here: https://bit.ly/35juLYW Want to be on our show and get a chance to win a $100 ProspectsPLUS! gift card? Email our show's producer and tell us your listing success story: lisa.gray@prospectsplus.com Real Estate Marketing Leader ProspectsPLUS! - https://bit.ly/34IzBOS ProspectsPLUS! Resources to Help You Succeed: Become branded in a specific neighborhood with the Market Dominator. Learn more HERE: https://bit.ly/3fJC3Lw Schedule an SOI campaign; click here - https://bit.ly/35UAzsO To learn more about the 3 Extra Closings a Year Guarantee, click here - https://bit.ly/336vNGU The Free Online SOI Calculator, click here - https://bit.ly/35Tpjgq The Free Online BusinessBASE, click here - https://bit.ly/3wUty6a Free Tools 12-Month Real Estate Marketing Planner https://bit.ly/3ia2fAC Todd's book, "Become a Listing Legend" https://bit.ly/3fMveZC
Welcome back to Female emPOWERED! Today, I will be talking about a replay episode. I wanted to share with you how you can navigate a slow season in your boutique since summer has begun and it could be a slower time for some people. For me, it's slower because school is out and people are leaving for their vacations. So, if you are experiencing a slower schedule like me during this time of the year, or for any other time for that matter, let's dive into how we can prepare, navigate through slow seasons, and how you can best use your time. Let's talk about:Regrouping and revitalizing yourself and your teamKeeping a list of what you want to get doneRecording content, programs, exercises, or other things you can use once you're busy againCreating pop-up classes, sessions, and the likeTraining and onboarding new staffHosting workshops and trainings at your facilityGetting your back-end and processing in orderEnjoying the downtime and leaning into the restInvesting in some business coaching Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram! Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
Looking to start a customer marketing program but don't have the budget? No problem. Michelle Randall, CMO at Playvox, shares 10 ways to start a customer marketing program with just a little elbow grease.
With real estate sales down significantly in most markets, it's time for Realtors to create their own inventory. On today's podcast with Hyperfast Agent, Dan Lesniak, we discuss low-cost, unconventional ways for real estate professionals to get listings. Hear where to find off-market deals, how to win business in any market, and get tools for succeeding with today's sellers. Don't miss it!
In this week's podcast, I go through the 4 key things I do when I take on a new marketing client. I believe you too, should do these 4 things in your business. Especially if you are looking for more clients, quick wins, and some instant cash flow. These are the same 4 things that I implement with my fee-paying clients, which are on average $50,000 each and you are getting the advice for nothing thanks to this podcast. All you have to do is listen and implement – go on I dare you!! Here is the link to the blog post: https://petergianoli.com/low-cost-ways-to-market-business/
In this episode, we are talking all about the meaning of Imbolc, the Irish festival of the goddess Brighid and the harbinger of spring! This is perhaps one of the most overlooked festivals in the Wheel of the Year, but I love its quiet subtlety. Imbolc is associated with the agricultural instances of the first lambs and ewe's milk in the late winter and very early spring, which can be difficult to relate to in our modern, 21st century lives. But this halfway point between the winter solstice and the spring equinox actually calls us to do the last deep inner work of the winter before we move fully into action and intention-setting in the spring, so it serves an important spiritual purpose. In the northern hemisphere, Imbolc always occurs during Aquarius season. It also occurs within a few weeks of the new moon in Aquarius and full moon in Leo, activating this axis of individuality and the collective. At the opposite end of the year, Lammas occurs during Leo season. In the southern hemisphere, these are reversed, but Imbolc and Lammas always activate this Leo-Aquarius axis. Listen to learn all about the history, themes and symbolism, and astrology of this festival and how to celebrate Imbolc. Free Resources on Imbolc: 10 Free and Low Cost Ways to Celebrate Imbolc Imbolc Essential Oil Diffuser Blend Imbolc Ritual Bath of Inner Light Click here to register for the free on-demand masterclass on working with the moon phases in your real, daily life! Wheel of the Year Episodes: The Ultimate Guide to the Spring Equinox The Ultimate Guide to Beltane The Ultimate Guide to the Summer Solstice The Ultimate Guide to Lammas The Ultimate Guide to the Autumn Equinox The Ultimate Guide to Samhain The Ultimate Guide to the Winter Solstice --- Support this podcast: https://anchor.fm/empowered-modern-witches/support
Our own Mike Eves stopped by the Hage Real Estate office morning and chatted with Jason Hage on some inexpensive things you can do to improve the value of your[Read More...] The post Low Cost Ways To Improve The Value of Your Home – Our Monthly Real Estate Segment Presented by Hage Real Estate appeared first on X101 Always Classic.
Marketing tips to promote your business? Yes, PLEASE! Marketing is the backbone of running a successful business! At the heart of every business is the ability to find new customers. Yes, we are educators FIRST. But as business owners, we should intentionally and strategically be making our presence known, both in the community and virtually. In today's episode, we discuss 10 (Plus 2 bonus) ways to begin promoting your business within your community - and this is an especially great advertisement for those who are trying to increase student enrollment. Be brave and choose a way to reach out and connect to people around you! Word-of-mouth marketing is so powerful! Let Your Light Shine, Makenzie Oliver Marketing Materials: www.teachersletyourlightshine.com/shop Book a Clarity Coaching Session: www.teachersletyourlightshine.com/coaching Get started on your dream school right now! Get all the documents you need to jumpstart, market and enroll students! www.teachersletyourlightshine.com/shop We have step-by-step instructions to help you write powerful marketing brochures, enrollment forms, introductory packets, and so much more! You'll also find easy-to-use templates made to simplify your creation process, as well as beautiful real-life examples used by my micro-school, Lighthouse Learning, to give you creative inspiration when designing your very own forms. You will be able to seal the deal with peace and clarity when you hand deliver your new handbook and contract. Tune in to today's episode to find out more and head over to our shop to purchase your documents at teachersletyourlightshine.com/shop Coaching: https://teachersletyourlightshine.com/coaching Do you need help with a plan of action, accountability, or clarity in your teacher career change? Interested in starting a micro-school, tutoring or homeschooling business? Don't know where to start? Wanting to make a change but have no idea where to begin or what the change would even look like? It's time to get "unstuck", have a plan and gain your much needed clarity so you can experience teacher career growth, build a business blueprint, market with clear messaging, and plan a successful business launch-whether it's a micro-school, tutoring business or homeschooling business. Click below to learn more… Connect with me on Instagram: @Teacherletyourlightshine Follow us on Pinterest: https://www.pinterest.com/teacherletyourlightshine Join our email list to be the FIRST to know about our FREE Resources and podcast alerts! Teachersletyourlightshine.com Want to chat? Have some questions? I'd love to hear from you! Send an Email: teacherletyourlightshine@gmail.com Or send me a message on Facebook or Instagram Twitter: @teacher_light Check out Our School on Facebook: https://www.facebook.com/lighthouselearningmicroschool Book a Clarity Coaching Session today: www.teachersletyourlightshine.com/coaching
Hester discusses two amazing crone women who have passed through the veil this year--Anne Rice and Queen Elizabeth II, as well as both traditional and modern Mabon Goddesses and Autumnal Equinox activities to enjoy this Autumn. Find Hester Makepeace on Instagram, Facebook, and at Anchor.fm. Email Hester at Hestermakepeace@gmail.com Buy her a cup of coffee at Show Notes: About Mabon: Robinson, Sarah. "Honouring the Autumn Goddesses." Kindred Spirit. 19 Sep. 2019. https://kindredspirit.co.uk/2019/09/19/honouring-autumn-goddesses/ Mabon Crafts: Make some Corn Husk Witches--and feel free to dye them any of the many fall colors. Najafi, Cheryl. "Dyed Cornhusk Witch." Everyday Dishes. 26 Sep. 2014. https://everydaydishes.com/holiday/diy-dyed-cornhusk-witch/ Six Ways to Preserve those Beautiful Autumn Leaves: Starr, Lana. "How to Preserve Fall Leaves." WikiHow. 8 Nov. 2021. https://www.wikihow.com/Preserve-Fall-Leaves A perfect banishing energy spell for Mabon, Samhain, or any 3rd quarter moon in autumn and all 15 celebration ideas: Zenith, Autumn. "15 Free and Low-Cost Ways to Celebrate Mabon." Witchcrafted Life: Where Witchcraft Meets Papercraft. https://witchcraftedlife.com/15-free-and-low-cost -ways-to-celebrate-mabon-fall-equinox/ Zenith, Autumn. Apple Magick Banishing Spell. The Witch of Lupine Hollow. https://witchoflupinehollow.com/2019/09/20/apple-magick-banishing-spell-for-mabon/ --- Send in a voice message: https://anchor.fm/hester-makepeace/message Support this podcast: https://anchor.fm/hester-makepeace/support
Hands up who of you feel like they're not progressing when it comes to growing your business or generating sales in your online store? Or maybe this year some of you have seen month-to-month that sales plateau or even go backwards at times? To be honest, that's very normal - we all have ups and downs in our sales cycle, and there are also always going to be external factors that we can't control that also influence our results. If you're not experiencing the results you want, should you just accept it? No! And dwelling on ‘when are the sales going to come' without any real action can really play on your mindset which can contribute even more to these downturns. I personally like to use these sort of ‘stale' periods to get creative. Not only in terms of ideas for marketing but also to use low cost strategies that will have a great return on my effort. So today I'm going to share 7 low cost marketing strategies that you can implement today to not only get you out of a ‘what to do' rut but also…bring in more sales! Listen now and discover my top 7 low cost marketing strategies to boost your online sales! View all the links mentioned and the full show notes over at https://www.catherinelangman.com/episode-133/
Suzanne interviews transformational pundit Kute Jackson about the healing power of surrender to help us transform and move forward in life. Today's show begins with my list of 100 Free and Low Cost Self-Care ideas …in case global inflation is getting the better of you. You can find the complete list on the link below in RESOURCES. Surrender + Trust = Magic…that's what today's guest, Kute Jackson, says—and he's got a point! I learned this big time after my late daughter Teal's death in 2012. Surrender is so hard, but so helpful. Listen in and get some really great ideas about what makes us happy in life—and now to get there yourself. I learned this while chatting with Kute: How Kute's mother's death inspired his search for surrender A near-death experience that helped me really get a grip Why ‘Control is the master addiction' How to get out of your own way The role of the ego in keeping us small How to navigate the unknown that comes with surrender How you can get started on your own search for happiness and surrender I ended this show with a quote from the journal my late daughter Teal left behind, as a great example of that necessary surrender and letting go. May it inspire you…. “So, I chose to go in and meditate, and I got this: ‘Open your heart, open your soul and be.' The whole ‘be' thing really made an impact on me. I realized in life I am never really there. I tend to be thinking about the future or past or something someone said instead of being in the moment and taking it in for all its beauty. After this meditation, I knew I had been transformed because I looked out over the ocean and mountain scene in front of me and started to cry. I was really able to take it all in. I finally realized how blessed I am to be here, and how many beautiful things there are here.” Sent with love, Suzanne RESOURCES AG1— Get a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. Athleticgreens.com/BUSYWOMEN Suzanne's blog 100 Free or Low Cost Ways to Practice Self-Care Libby App for free library audiobooks Kute's book, The Magic of Surrender www.kuteblackson.com Kute's free 5-day summit, The Surrender Summit This show's music selection: Calm and Peaceful by LesFM Music promoted by Creative Commons CC BY 3.0 OUR GUEST KUTE BLACKSON is a beloved inspirational speaker and transformational teacher. He speaks at countless events he organizes around the world as well as at outside events including A-Fest, YPO (Young Presidents' Organization), and EO (Entrepreneurs' Organization). He is a member of the Transformational Leadership Council, a select group of one hundred of the world's foremost authorities in the personal development industry. Winner of the 2019 Unity New Thought Walden Award, Blackson is widely considered a next generation leader in the field of personal development. His mission is simple: To awaken and inspire people across the planet to access inner freedom, live authentically and fulfill their true life's purpose.
Today on the Being Unstoppable Podcast, Caralee dives into how to get your and your teams CPD points the either low-cost or no cost way. All while ensuring they are of massive value to you and your team. There are a few strategies to be creative to get those points, and today Caralee shares how she and her team get in those CPD sessions! Tune in to hear the below ideas and how Caralee has run them in her law firm: Run your mini CPD conference with your team or other lawyers. This challenges you to create your CPD presentations as well as tune into others' presentations around you; Invite different professionals to present a topic to your team based on their industry. This is a fabulous way to not only get free, value-packed CPD points but will also strengthen referral relationships; Do exactly what you are doing now - listen to a legal podcast! This is a fabulous way to get CPD points because you can listen to them on your commute or while you do your day-to-day tasks. Free webinars! There are so many free webinars & Facebook lives that happen weekly in the law industry. Tara Lucke is a great one to tune into - she is all about estate planning and testamentary trusts. Start writing! Write an article on your area of law and publish it on your website. This is also a fabulous way to recycle content - Turn it into a social media post or video. Audiobooks! Listen to an audiobook on a specific law topic, and like a podcast - listen in whenever you want. Become a part of a group like the Scalable Business Lounge, where you can use the content towards your CPD points! With a new Masterclass out every month, this is an excellent way to learn about different topics. When it comes to CPD points, it doesn't have to be giving up your weekend and spending thousands of dollars to attend a conference. Instead, be intentional about what you want to learn and get creative using the above tips and tricks! You will have your CPD points before you know it! CONNECT WITH Caralee: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode.
Welcome back to another episode of Female emPOWERED! Today's episode is just going to be a quick Friday feature on how we can stay accountable with our business and our life goals that is ultimately going to cost us zero dollars. If you want to know more about this, stay tuned on today's podcast episode!Let's talk about…How to set up a strategic plan for your businessQuick tips on how to stay accountable with your life goalsWhy project-based system is necessary for your businessThe pros of getting an accountability partnerHow to stay on track with your goalsLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!
In this week's podcast I go through the 4 key things I do when I take on a new marketing client. I believe you too, should do these 4 things in your business. Especially if you are looking for more clients, quick wins and some instant cash flow. These are the same 4 things that I implement with my fee-paying clients which is on average $50,000 each and you are getting the advice for nothing thanks to this podcast. All you have to do is listen and implement – go on I dare you!! Here is the link to the blog post https://petergianoli.com/low-cost-ways-to-market-business/
The Accountability Minute:Business Acceleration|Productivity
Great marketing goes beyond traditional marketing strategies. We have been in a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don't need expensive marketing resources to produce great results. So, over the next 10 days we are going to explore 10 No-Cost and Low-Cost Ways to Market Your Business. Tip #1: Reach Out to Strategic Partners Strategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect's contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner's client privacy policy before contacting the prospect.) Last but not least - return the favor. Tune in tomorrow for the 2nd No-Cost, Low-Cost way to Market Your Business. If you get value from these Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it and always love to hear from you. Subscribe to my high-value business success tips and resources Blog (https://www.accountabilitycoach.com/blog/) Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Want more from The Accountability Coach™, subscribe to more high-value content by looking for me on https://www.accountabilitycoach.com/my-podcast/ and on most podcast platforms and in most English-speaking countries, or by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) Connect with me on Linked-In (https://www.linkedin.com/in/annebachrach) Connect with me on Pinterest (https://pinterest.com/resultsrule/) Connect with me on Instagram (https://www.instagram.com/annebachrach/) Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach) Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ Business professionals and Advisors who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today.
Need a boost to get through tough times, or just meet a short-term goal? We've got you covered. Today, we share 5 specific ways you can inject some black ink into the ol' profit and loss sheet — quickly, and at very little cost. These are all tactics we've used in our businesses, which you […] The post MBA1927 5 Low-Cost Ways To Increase Revenue + Free Ride Friday appeared first on The $100 MBA.
Need a boost to get through tough times, or just meet a short-term goal? We've got you covered. Today, we share 5 specific ways you can inject some black ink into the ol' profit and loss sheet — quickly, and at very little cost. These are all tactics we've used in our businesses, which you […] The post MBA1927 5 Low-Cost Ways To Increase Revenue + Free Ride Friday appeared first on The $100 MBA.
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
For many brick and mortar businesses and other offline businesses that rely on people meeting up “in real life,” the last couple of years has been tough, especially with lockdowns and other restrictions. The need to future proof your business so that your model works regardless of whether you can do things in person or not, is greater than ever. And, while there are a few cases where the shift from offline to online might not work -- it's surprising just how many offline businesses can pivot to online and THRIVE. Because waiting for things to return to normal isn't a strategy, either. In today's episode, your hosts Suzi Dafnis and Michelle Falzon share some top tips for taking your offline business online. Plus, we're sharing stories from our Marketing Success Masterminders and other HerBusiness Network Members who've made the change, even in the most unlikely industries. Listen to this episode to hear more about: 5 Ways to use Content Marketing to take your offline business online How to grow your email list (and why cafes, clothing stores and other retailers NEED to double down on email) Why you only need one social media channel (so stop using “it's too much work” as an excuse) How to come up with innovative offers when your main offer can't happen due to lockdown! The one thing missing from just about every website - and why you need to fix this FAST when you shift your business online Why the first shift to online happens in your mind How to turn what you know into products and sales How a women's adventure group made a 180 degree pivot and came out the other side stronger and able to help more people How a gym owner shifted to all online classes and why she'll never go back to brick and mortar How a home organiser was able to keep her income going, even when she couldn't visit people's homes! How an electrical and solar “Trade” business defied the odds and shifted all it's marketing online And much more! Also mentioned in this episode: HerBusiness Success Mastermind THE RESOURCE EXTRAVAGANZA! Episode 10: Low Cost Ways to Grow Your Email List Episode 23: How to Craft an Offer That Sells The Anatomy of a Strong Call to Action Landing Pages That Convert Template Is SEO Still Relevant When Creating Content? Pivoting From a Live Event to a Virtual Event How To Create Profitable Online Courses Womens Fitness Adventures Strong Healthy Women The School of Renovating Well Sorted Blue Gum Electrical Style Liberation Digestive Detective Erica Webb Yoga
In today's podcast episode, I will be sharing some ideas on ways to reward yourself for achieving goals without spending a lot of money. https://www.lolasfrugallife.com https://www.facebook.com/LolasFrugalLife/ Support this podcast: https://anchor.fm/lolak/support For one month free of Skillshare Premium, go to: skillshare.eqcm.net/lola --- Support this podcast: https://anchor.fm/lolak/support
Even though she was a successful TV commentator who ‘had it all' Laura Behnke kept waiting for love… and didn't find her first boyfriend until she was 35. They married when she was 38, and so she had a major realization. Many of us spend our lives waiting for things to happen. As a coach, she has helped many women how to take control of their lives. This became the basis of The Life Actually Company which she runs. While chatting with Laura I learned: Why she felt behind even with all of her success What took her so long to surrender to love How any of us can learn to love ourselves more The thinking that trips so many of us up from reaching our goals How we know we are lovable now Positive proof that you don't need to be fixed RESOURCES 100 Free or Low Cost Ways to Practice Self-Care The Little Letting Go Reader The Life Actually Podcast Laura Behnke's website Laura Behnke on Instagram MORE ABOUT LAURA Laura Behnke is a writer, speaker, coach, and the creator of The Life Actually Company™. A 16-year TV sports anchor and reporter veteran, Laura left the business in 2017 to pursue her passion for supporting and empowering women in all phases of their lives. Her work helps women put aside the idea of what you should be doing and instead to embrace your unique path. There's the way you thought your life would go and then there's your life, actually. It's the actually that holds all of the possibilities, once you choose to accept it. Laura lives in the San Francisco Bay Area with her husband, Marc and their labradoodle, Oxford.
Summer is here, and it's bringing all the heat. While it's tempting to have the AC running all day, here are more affordable ways to keep your home cool—and your electricity bill down.
Summer is here, and it's bringing all the heat. While it's tempting to have the AC running all day, here are more affordable ways to keep your home cool—and your electricity bill down.
Are you looking for ways to promote your business without spending a lot of money? On this episode of The Broker Link, we share many ideas on how to market your business and get noticed for free or at a very low cost. We will explore ideas like creating a Google My Business profile, how to get listed in major directories, and partnering with other businesses. Our full episode recap can be found at www.thebrokergeinc.com/podcast.
Let's keep the “lean” in your lean startup. One of the best ways to grow your business is to get the most out of every team member. But you don’t do it by demanding harder work; you do it by empowering employees to do their best work. And it doesn’t have to cost much. Today, […] The post MBA1766 3 Low Cost Ways to Improve Your Team appeared first on The $100 MBA.
Let’s keep the “lean” in your lean startup. One of the best ways to grow your business is to get the most out of every team member. But you don’t do it by demanding harder work; you do it by empowering employees to do their best work. And it doesn’t have to cost much. Today, […] The post MBA1766 3 Low Cost Ways to Improve Your Team appeared first on The $100 MBA.
Low-Cost Ways to Exercise and Stay Fit at Home: Host Debbie Miller discusses this topic with fitness guru Nate Wilkins. Listen and learn ways to keep fit at home and why it’s important for older adults to stay in shape. Nate discusses simple, low-cost exercises you can do at home and create your own wellness plan. # seniorfitness # exerciseroutines # agelessworkout # wellnessprogramsforseniors # Exerciseonabudget # babyboomerfitness # activeadults # preventfallsinyourhome # groupfitness
How do you get yourself heard in a market where competitors are all loudly banging the marketing and sales drum? Business advisor Darren Fleming has a few ideas – strategic tasks you can implement and share among your team over the course of the year. The great thing is they're low cost – even no cost – to the bottom line. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
In this episode, I interview Jennifer O'Farrell, a Senior Associate at Dobson Mitchell Allport. Jennifer is a commercial litigation and dispute resolution lawyer. She has a particular interest in insolvency, personal property securities, administrative and local government law. She began her legal career as a judge’s associate in the Federal Court of Australia. In that role, she gained experience in a wide range of areas, including constitutional and administrative law, insolvency, tax, and general commercial disputes. She added to that experience by then working for a national law firm in Melbourne for 7 years. Jennifer is a Professional Member of the Australian Restructuring Insolvency and Turnaround Association. She has a first-class honors degree in Law from UTAS and is the recipient of both the Tasmanian National Undergraduate Scholarship and the Tasmanian Honours Scholarship. She joins us in this episode to demystify the topic of insolvency and restructuring in relation to small businesses. Enjoy! This Cast Covers: From a judge’s associate to a solicitor at a national law firm, and how she was attracted to the world of insolvency. Doing general litigation and also acting for insolvency practitioners like liquidators, administrators, and receivers. Australia having some of the harshest director penalties in the world for insolvent trading. The current low number of insolvencies due to the federal government’s initiatives aimed at discouraging businesses from entering into insolvency. Identifying the critical problems earlier on to ensure one has the resources to fund a restructuring plan when their business is in financial distress. Why proper cash flow management is critical to ensuring the sustainable success of a business. The wisdom in making sure you pay your tax debts on time. Voluntary administration to maximize the prospects of a business continuing in existence. Preventing your debtors from getting away from you so you can ensure you have enough cash to meet your overhead needs. Additional Resources: Jennifer on Linkedin Dobson Mitchell Allport Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/
[[:encoded, "Today we are talking about 10 No-Cost, Low-Cost Ways to Market Your Business for Increased Success. nnGreat marketing goes beyond traditional marketing strategies. We've been experiencing a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don't need expensive marketing resources to produce great results - here's where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses.nnTip #1: Reach Out To Strategic PartnersnStrategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect's contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner's client privacy policy before contacting the prospect.) Last but not least - return the favor.nnTip #2: Develop Joint-Venture ProjectsnJoint-Ventures are gaining popularity as we find it's not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another.nnTip #3: Build a CommunitynThe power of the community deeply serves us. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you'll be providing what no one else can.nnTip #4: Update Client Success StoriesnYou may have client testimonials, but do you have updated success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website.nnTip #5: Hold an Open HousenIn-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. nnTip #6: Leverage Your ResourcesnEvery aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc.nnTip #7: Leverage The InternetnWhile in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networkiSupport the show
[[:encoded, "Today we are talking about 10 No-Cost, Low-Cost Ways to Market Your Business for Increased Success. nnGreat marketing goes beyond traditional marketing strategies. We've been experiencing a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don't need expensive marketing resources to produce great results - here's where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses.nnTip #1: Reach Out To Strategic PartnersnStrategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect's contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner's client privacy policy before contacting the prospect.) Last but not least - return the favor.nnTip #2: Develop Joint-Venture ProjectsnJoint-Ventures are gaining popularity as we find it's not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another.nnTip #3: Build a CommunitynThe power of the community deeply serves us. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you'll be providing what no one else can.nnTip #4: Update Client Success StoriesnYou may have client testimonials, but do you have updated success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website.nnTip #5: Hold an Open HousenIn-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. nnTip #6: Leverage Your ResourcesnEvery aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc.nnTip #7: Leverage The InternetnWhile in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networkiSupport the show
Work Life Balance Podcast: Business | Productivity | Results
[[:encoded, "Today we are talking about 10 No-Cost, Low-Cost Ways to Market Your Business for Increased Success. nnGreat marketing goes beyond traditional marketing strategies. We've been experiencing a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don't need expensive marketing resources to produce great results - here's where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses.nnTip #1: Reach Out To Strategic PartnersnStrategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect's contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner's client privacy policy before contacting the prospect.) Last but not least - return the favor.nnTip #2: Develop Joint-Venture ProjectsnJoint-Ventures are gaining popularity as we find it's not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another.nnTip #3: Build a CommunitynThe power of the community deeply serves us. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you'll be providing what no one else can.nnTip #4: Update Client Success StoriesnYou may have client testimonials, but do you have updated success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website.nnTip #5: Hold an Open HousenIn-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. nnTip #6: Leverage Your ResourcesnEvery aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc.nnTip #7: Leverage The InternetnWhile in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networkiSupport the show
Today we are talking about 10 No-Cost, Low-Cost Ways to Market Your Business for Increased Success. Great marketing goes beyond traditional marketing strategies. We’ve been experiencing a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don’t need expensive marketing resources to produce great results - here’s where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses. Tip #1: Reach Out To Strategic Partners Strategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect’s contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner’s client privacy policy before contacting the prospect.) Last but not least - return the favor. Tip #2: Develop Joint-Venture Projects Joint-Ventures are gaining popularity as we find it’s not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another. Tip #3: Build a Community The power of the community deeply serves us. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you’ll be providing what no one else can. Tip #4: Update Client Success Stories You may have client testimonials, but do you have updated success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website. Tip #5: Hold an Open House In-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. Tip #6: Leverage Your Resources Every aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc. Tip #7: Leverage The Internet While in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful examples of how to market one-to-many online. Tip #8: Blog for Business A blog can be an essential part of your website’s ability to attract and keep the attention of your ideal prospects. Although the intention is to provide valuable information, you’re actually doing much more than that: you’re providing a valuable resource that boosts the Know, Like, Trust Factor of your clients - inspiring them to work with you. Take existing content from articles, podcasts, videos, etc. to create your blog posts. Your assistant can do this for you and post them on a regular basis, so you don’t have to spend a lot of time doing it yourself. Tip #9: Develop a Cross-Promotion Partnership Ask for help! Contact associates, colleagues and other high-quality contacts and offer to promote one of their upcoming events or program launches. Be sure their offer is a complement, not competition, to something you currently offer. (Offer a referral fee for added incentive!) Only then, ask them to return the favor, if they haven’t already offered. Tip #10: Create Consistent Communication Creating a weekly e-newsletter is one of the easiest methods for creating consistent communication with your sphere of influence. The purpose of weekly communication is to consistently remain in front of your prospects. Provide quality information they will find helpful and useful, while creating an opportunity for your audience to Know-Like-Trust you through short stories, articles of value, interviews with other experts, or mentions of your personal or professional journey. Review these 10 ideas and choose to implement the ones that will have the biggest impact on you achieving your goals in the shortest time possible. Create a game plan and execute it for even greater success. Aim for what you want each and every day! If you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you and requests for topics you would find of value. To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) - Subscribe to my high-value Blog (https://www.accountabilitycoach.com/blog/) - Anne’s Facebook page (https://www.facebook.com/TheAccountabilityCoach) - Anne’s Linked-in page https://www.linkedin.com/in/annebachrach - Connect with me on Pinterest (https://pinterest.com/resultsrule/) - Connect with me on Instagram (https://www.instagram.com/annebachrach/) Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot", subscribe to it based on your country. The Accountability Minute on Amazon's Alexa in the USA: https://www.amazon.com/Accountability-Minute-Anne-Bachrach/dp/B07F5H2KGB The Accountability Minute on Alexa in Canada: https://amzn.to/2MpvUmx The Accountability Minute on Alexa in Australia: https://amzn.to/2vQqI4i The Accountability Minute on Alexa in UK: https://amzn.to/2MayU9v Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.
Today we are talking about 10 No-Cost, Low-Cost Ways to Market Your Business for Increased Success. Great marketing goes beyond traditional marketing strategies. We’ve been experiencing a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don’t need expensive marketing resources to produce great results - here’s where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses. Tip #1: Reach Out To Strategic Partners Strategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect’s contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner’s client privacy policy before contacting the prospect.) Last but not least - return the favor. Tip #2: Develop Joint-Venture Projects Joint-Ventures are gaining popularity as we find it’s not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another. Tip #3: Build a Community The power of the community deeply serves us. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you’ll be providing what no one else can. Tip #4: Update Client Success Stories You may have client testimonials, but do you have updated success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website. Tip #5: Hold an Open House In-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. Tip #6: Leverage Your Resources Every aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc. Tip #7: Leverage The Internet While in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful examples of how to market one-to-many online. Tip #8: Blog for Business A blog can be an essential part of your website’s ability to attract and keep the attention of your ideal prospects. Although the intention is to provide valuable information, you’re actually doing much more than that: you’re providing a valuable resource that boosts the Know, Like, Trust Factor of your clients - inspiring them to work with you. Take existing content from articles, podcasts, videos, etc. to create your blog posts. Your assistant can do this for you and post them on a regular basis, so you don’t have to spend a lot of time doing it yourself. Tip #9: Develop a Cross-Promotion Partnership Ask for help! Contact associates, colleagues and other high-quality contacts and offer to promote one of their upcoming events or program launches. Be sure their offer is a complement, not competition, to something you currently offer. (Offer a referral fee for added incentive!) Only then, ask them to return the favor, if they haven’t already offered. Tip #10: Create Consistent Communication Creating a weekly e-newsletter is one of the easiest methods for creating consistent communication with your sphere of influence. The purpose of weekly communication is to consistently remain in front of your prospects. Provide quality information they will find helpful and useful, while creating an opportunity for your audience to Know-Like-Trust you through short stories, articles of value, interviews with other experts, or mentions of your personal or professional journey. Review these 10 ideas and choose to implement the ones that will have the biggest impact on you achieving your goals in the shortest time possible. Create a game plan and execute it for even greater success. Aim for what you want each and every day! If you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you and requests for topics you would find of value. To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) - Subscribe to my high-value Blog (https://www.accountabilitycoach.com/blog/) - Anne’s Facebook page (https://www.facebook.com/TheAccountabilityCoach) - Anne’s Linked-in page https://www.linkedin.com/in/annebachrach - Connect with me on Pinterest (https://pinterest.com/resultsrule/) - Connect with me on Instagram (https://www.instagram.com/annebachrach/) Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot", subscribe to it based on your country. The Accountability Minute on Amazon's Alexa in the USA: https://www.amazon.com/Accountability-Minute-Anne-Bachrach/dp/B07F5H2KGB The Accountability Minute on Alexa in Canada: https://amzn.to/2MpvUmx The Accountability Minute on Alexa in Australia: https://amzn.to/2vQqI4i The Accountability Minute on Alexa in UK: https://amzn.to/2MayU9v Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.
The Accountability Coach: Business Acceleration|Productivity
Today we are talking about 10 No-Cost, Low-Cost Ways to Market Your Business for Increased Success. Great marketing goes beyond traditional marketing strategies. We've been experiencing a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don't need expensive marketing resources to produce great results - here's where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses. Tip #1: Reach Out To Strategic Partners Strategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect's contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner's client privacy policy before contacting the prospect.) Last but not least - return the favor. Tip #2: Develop Joint-Venture Projects Joint-Ventures are gaining popularity as we find it's not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another. Tip #3: Build a Community The power of the community deeply serves us. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you'll be providing what no one else can. Tip #4: Update Client Success Stories You may have client testimonials, but do you have updated success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website. Tip #5: Hold an Open House In-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. Tip #6: Leverage Your Resources Every aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc. Tip #7: Leverage The Internet While in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful examples of how to market one-to-many online. Tip #8: Blog for Business A blog can be an essential part of your website's ability to attract and keep the attention of your ideal prospects. Although the intention is to provide valuable information, you're actually doing much more than that: you're providing a valuable resource that boosts the Know, Like, Trust Factor of your clients - inspiring them to work with you. Take existing content from articles, podcasts, videos, etc. to create your blog posts. Your assistant can do this for you and post them on a regular basis, so you don't have to spend a lot of time doing it yourself. Tip #9: Develop a Cross-Promotion Partnership Ask for help! Contact associates, colleagues and other high-quality contacts and offer to promote one of their upcoming events or program launches. Be sure their offer is a complement, not competition, to something you currently offer. (Offer a referral fee for added incentive!) Only then, ask them to return the favor, if they haven't already offered. Tip #10: Create Consistent Communication Creating a weekly e-newsletter is one of the easiest methods for creating consistent communication with your sphere of influence. The purpose of weekly communication is to consistently remain in front of your prospects. Provide quality information they will find helpful and useful, while creating an opportunity for your audience to Know-Like-Trust you through short stories, articles of value, interviews with other experts, or mentions of your personal or professional journey. Review these 10 ideas and choose to implement the ones that will have the biggest impact on you achieving your goals in the shortest time possible. Create a game plan and execute it for even greater success. Aim for what you want each and every day! If you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you and requests for topics you would find of value. To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) - Subscribe to my high-value Blog (https://www.accountabilitycoach.com/blog/) - Anne's Facebook page (https://www.facebook.com/TheAccountabilityCoach) - Anne's Linked-in page https://www.linkedin.com/in/annebachrach - Connect with me on Pinterest (https://pinterest.com/resultsrule/) - Connect with me on Instagram (https://www.instagram.com/annebachrach/) Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot", subscribe to it based on your country. The Accountability Minute on Amazon's Alexa in the USA: https://www.amazon.com/Accountability-Minute-Anne-Bachrach/dp/B07F5H2KGB The Accountability Minute on Alexa in Canada: https://amzn.to/2MpvUmx The Accountability Minute on Alexa in Australia: https://amzn.to/2vQqI4i The Accountability Minute on Alexa in UK: https://amzn.to/2MayU9v Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.
Today we are talking about 10 No-Cost, Low-Cost Ways to Market Your Business for Increased Success. Great marketing goes beyond traditional marketing strategies. We've been experiencing a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don't need expensive marketing resources to produce great results - here's where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses. Tip #1: Reach Out To Strategic Partners Strategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect's contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner's client privacy policy before contacting the prospect.) Last but not least - return the favor. Tip #2: Develop Joint-Venture Projects Joint-Ventures are gaining popularity as we find it's not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another. Tip #3: Build a Community The power of the community deeply serves us. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you'll be providing what no one else can. Tip #4: Update Client Success Stories You may have client testimonials, but do you have updated success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website. Tip #5: Hold an Open House In-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. Tip #6: Leverage Your Resources Every aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc. Tip #7: Leverage The Internet While in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful examples of how to market one-to-many online. Tip #8: Blog for Business A blog can be an essential part of your website's ability to attract and keep the attention of your ideal prospects. Although the intention is to provide valuable information, you're actually doing much more than that: you're providing a valuable resource that boosts the Know, Like, Trust Factor of your clients - inspiring them to work with you. Take existing content from articles, podcasts, videos, etc. to create your blog posts. Your assistant can do this for you and post them on a regular basis, so you don't have to spend a lot of time doing it yourself. Tip #9: Develop a Cross-Promotion Partnership Ask for help! Contact associates, colleagues and other high-quality contacts and offer to promote one of their upcoming events or program launches. Be sure their offer is a complement, not competition, to something you currently offer. (Offer a referral fee for added incentive!) Only then, ask them to return the favor, if they haven't already offered. Tip #10: Create Consistent Communication Creating a weekly e-newsletter is one of the easiest methods for creating consistent communication with your sphere of influence. The purpose of weekly communication is to consistently remain in front of your prospects. Provide quality information they will find helpful and useful, while creating an opportunity for your audience to Know-Like-Trust you through short stories, articles of value, interviews with other experts, or mentions of your personal or professional journey. Review these 10 ideas and choose to implement the ones that will have the biggest impact on you achieving your goals in the shortest time possible. Create a game plan and execute it for even greater success. Aim for what you want each and every day! If you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you and requests for topics you would find of value. To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) - Subscribe to my high-value Blog (https://www.accountabilitycoach.com/blog/) - Anne's Facebook page (https://www.facebook.com/TheAccountabilityCoach) - Anne's Linked-in page https://www.linkedin.com/in/annebachrach - Connect with me on Pinterest (https://pinterest.com/resultsrule/) - Connect with me on Instagram (https://www.instagram.com/annebachrach/) Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot", subscribe to it based on your country. The Accountability Minute on Amazon's Alexa in the USA: https://www.amazon.com/Accountability-Minute-Anne-Bachrach/dp/B07F5H2KGB The Accountability Minute on Alexa in Canada: https://amzn.to/2MpvUmx The Accountability Minute on Alexa in Australia: https://amzn.to/2vQqI4i The Accountability Minute on Alexa in UK: https://amzn.to/2MayU9v Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.
Having a hard time maintaining a lush green lawn in the heat of summer. Tom & Leslie share you need to know to make it past the brown and back to green. Are cooling costs driving up your electric bills? Get tips for low cost to no cost ways to keep you cool during these hottest days of the summer season. If you’d like your home to feel open and airy but don’t have the budget for a major remodel, we’ve got smart tips to help open up the space without emptying your bank account in the process. For all the cutting-edge design ideas out there, most of us still follow unwritten design rules. We’ve got ideas for shaking up status quo and making big design statements. Plus, answers to your home improvement questions about, painting a fireplace for the first time, striping kitchen cabinets, eliminating mold in a building with sheetrock, painting trim white, hiring a home inspector or engineer to find cause of cracking foundation. Do you have a home improvement or decor question? Call the show 24/7 at 888-MONEY-PIT (888-666-3974) or post your question here. Learn more about your ad choices. Visit megaphone.fm/adchoices
Having a hard time maintaining a lush green lawn in the heat of summer. Tom & Leslie share you need to know to make it past the brown and back to green. Are cooling costs driving up your electric bills? Get tips for low cost to no cost ways to keep you cool during these hottest days of the summer season. If you’d like your home to feel open and airy but don’t have the budget for a major remodel, we’ve got smart tips to help open up the space without emptying your bank account in the process. For all the cutting-edge design ideas out there, most of us still follow unwritten design rules. We’ve got ideas for shaking up status quo and making big design statements. Plus, answers to your home improvement questions about, painting a fireplace for the first time, striping kitchen cabinets, eliminating mold in a building with sheetrock, painting trim white, hiring a home inspector or engineer to find cause of cracking foundation. Do you have a home improvement or decor question? Call the show 24/7 at 888-MONEY-PIT (888-666-3974) or post your question here. Learn more about your ad choices. Visit megaphone.fm/adchoices
While video is the best type of content available, it's also the most expensive. If you're on a shoestring budget but still want to leverage the immense power of video, check out this episode for some tips to get you started. Read the article at Entrepreneur here: http://bit.ly/2z5evvE Did you enjoy this episode? Please leave a rating or review, and share it! Connect with us: ‣ Website: Louder.Online/Connect ‣ Facebook: I Am Louder Online ‣ Twitter: @IAmLouderOnline
Hello, my flourishing friends! In today’s episode, I discuss several clever, inexpensive ways that you can make your home greener, including being mindful of your energy and water use as well as being selective when it comes to your cleaning and purchasing habits. It’s all about creating a lifestyle that makes sense for both you and the environment, and one that ultimately helps to preserve our planet. In this episode, I give you actionable tips for creating a green lifestyle at home for no or little cost, including being smart about your heating and cooling, leveraging your existing appliances, saving water with each load of laundry, and watering your garden at strategic times of the day. I also make suggestions for purchasing according to your environmental values, cleaning and disinfecting without harmful chemicals, re-using rather than buying new and thinking differently about the source of true happiness. Be sure to tune in for much more! Key Points From This Episode:• Learn how homeowners and tenants alike are affected by energy and water costs. • Save energy by adjusting the temperature on your thermostat and switching it off at times. • Program your thermostat to warm or cool your home before waking up or returning home. • Consider leveraging natural ventilation or using a ceiling or whole-house fan. • Run your ceiling fan clockwise for heating and counter-clockwise for cooling. • Combating the stack effect and reverse stack effect in multi-story buildings in each season. • How your blinds and curtains can save you money. • Using cold water, full loads, maximum spin, and other energy-saving laundry tips. • Advice for maintaining clothes dryers and other appliances. • Seal your doors, windows, and cracks with weather stripping and caulking. • The benefits of using Energy Star certified LED or compact fluorescent lightbulbs despite their higher price points to save in the long run. • Save water by fixing dripping faucets and running toilets and not letting the water run. Key Messages: 1. Be smart with your energy use by heating and cooling efficiently. 2. Save water by stopping leaks and monitoring water use indoors and outdoors.3. Simple household products are great for cleaning and disinfecting.4. Let your purchasing decisions reflect your environmental values. 5. Repair, repurpose and reclaim before buying new. 6. Understand that lasting happiness does not come from material goods. Quotables: “Energy tends to be one of the greatest costs associated with homeownership and it’s one that we can affect.” — Kristina Hunter [0:02:41] “We need to close those blinds and curtains on our windows in the hotter months and open them in the colder months. There can be really significant savings from doing this simple action.” — Kristina Hunter [0:09:32] “Toilets can be huge water wasters. They can use anywhere from 3 to 6 liters up to 26 liters per flush for those really old toilets.” — Kristina Hunter [0:16:50] “Somehow we have come to the erroneous belief that we are all but flesh, blood, and bones, and that’s all. So we direct our values to material things.” — Maya Angelou [0:26:02] “Not everything that counts can be counted, and not everything that can be counted counts.” — Albert Einstein [0:28:18] Links Mentio
Join Natalie and Becky as they talk about low-cost ways a survivor can move forward in the healing process. Plus, how should you respond if a pastor or someone else says there's "two sides to every story?"
Customer feedback is like fertilizer for your business growth. Way too many entrepreneurs try to “figure out” what would appeal to customers, when a smarter solution is there all along: just ask some. Today, we'll discuss the incredible, underappreciated value of customer feedback, and how to mine your customers for this valuable resource. With it, […] The post MBA1451 4 Low Cost Ways to Gather Customer Feedback appeared first on The $100 MBA.
Customer feedback is like fertilizer for your business growth. Way too many entrepreneurs try to “figure out” what would appeal to customers, when a smarter solution is there all along: just ask some. Today, we’ll discuss the incredible, underappreciated value of customer feedback, and how to mine your customers for this valuable resource. With it, […] The post MBA1451 4 Low Cost Ways to Gather Customer Feedback appeared first on The $100 MBA.
Distributing your music is a lot cheaper and easier than you think! Tune in for the 4 best options. Save 7% on your first year with distrokid!! https://distrokid.com/vip/seven/1123539 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ForArtistsByArtists/support
I don’t know about you, but I am always looking for more strategies to increase visibility for my business. Better yet, I get really excited when I manage to find free or low-cost ways to increase visibility! Now, in case you haven’t been following along on social media, we are in the middle of a free event, 4 Free or Low-Cost Ways to Drive More Traffic. Each day I come and share 1 unique strategy my business is currently using and seeing great success with that is free or costs only pennies. So many business owners come to me and say things like, “I need more eyes on my products/programs/services” or “Stacy, I have been in business over 30 years and we’ve always been the go-to business, but all of a sudden there are new competitors popping up left and right and I know I need to get back on my game.” These strategies I share with you today will help you bring new blood into your business! Whether your business is just getting started, or you have been at the top for years, or even just somewhere in the middle, we ALL need to be innovative to get and stay at the top! Ready to hear the strategies? "Why would I even need a website?..." At minute 3:07, we're kicking it off with day he biggest and most expensive mistake biz owners are making with their websites in 2019 "This is where you want to pay to play..." At 8:15, we're jumping into day 2 where I'm sharing where you're most likely not spending time on Instagram, but you NEED to be (and no, it's not "engaging")! "Pinterest is my #1 source of free traffic to my website..." At minute 12:40, is day 3. Hear the crazy-simple "Set it and forget it) Pinterest Tactic that'll make you money for years! If you want more strategy, be sure to check out day 4, how to go from "best-kept secret" to "industry leader" for just a few pennies/views on Facebook which will go live tomorrow! If you want to go through the videos be sure to head to www.drivemoretraffic.net to get the emails sent to you or find me on Instagram and Facebook, @stacytuschl, where you can find days 1-4 uploaded to my IGTV or Facebook videos. Now, you can be a really good listener and hear these things but not take action or you can actually listen, do it or delegate it to your team, see results and understand the power of how you can drive more traffic at very, very low cost! If these ideas sound like something you want to implement but you aren't sure if you will be able to hold yourself accountable or you want more, you are going to want to jump into the Foot Traffic Formula! The doors open September 19th for only a little bit. We are kicking off an 8 week program starting September 30th! When you jump in early, you will get BONUS coaching. I hope to see you in the program! P.S. Are you subscribed to the podcast? If not, I want to encourage you to do that today! I don’t want you to miss an episode.There is a new episode every Wednesday and sometimes there are bonus episodes I wouldn't want you to miss. Click here to subscribe in iTunes! Now if you want to show some more love, I would be really grateful if you left a review over on iTunes, too. Every time someone leaves a review it let's other people find the show which means more people I can help! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is! You can also join me on Instagram, @stacytuschl and @foottrafficformula and tag me with your big takeaways from today's episode!
Today I discuss 5 Free and Low-cost ways to use self-care...In this lesson, we discuss: 1. Take a time out2. Waste some time3. Do some writing4. Reach out to someone5. Change your perspectiveBonus: Have you tried any of the self-care tips we discussed so far? Share your thoughts in our Elevated Yogi Facebook GroupLet's connect: you can find me on Instagram @simplyfitandcurvyyoga or facebook at simplyfitandcurvyyogaLike Yoga Courses? Try theseStay tuned for next week's podcast where I discuss More Self-Care TipsIntro & Outro Music by Ikson Song is called "Paradise"Support the show (https://courses.simplyfitandcurvyyoga.com/p/elevated-yogis-membership)
Motivation: it's not all about the money. When you're running a lean startup, every cent counts — and there often aren't that many of them. Plugging away day after day for a long-term result can get tiring, even demotivating for your staff. So how can you keep your team genuinely excited about what they do, […] The post MBA1314 5 Low Cost Ways to Boost Team Morale appeared first on The $100 MBA.
Motivation: it’s not all about the money. When you’re running a lean startup, every cent counts — and there often aren’t that many of them. Plugging away day after day for a long-term result can get tiring, even demotivating for your staff. So how can you keep your team genuinely excited about what they do, […] The post MBA1314 5 Low Cost Ways to Boost Team Morale appeared first on The $100 MBA.
Seven out of 10 Americans live paycheck to paycheck. Since money affects every area of our lives, that means that seven out of 10 people around you, and very likely you, are stressed, strapped and strained every day. But it doesn’t have to be that way. You can break free from barely surviving by decreasing your spending and increasing your income. You may have already cut as much as you can from your monthly expenses, but when it comes to making extra money, there’s no limit to what you can do! I help folks start side businesses to do just that. You can turn your hobby or talents into a business that will create additional income for your family. With free social media marketing, there is easier access to the marketplace than ever before. Hundreds of side businesses are popping up every day, and people just like you are breaking free from living paycheck to paycheck with the extra income they are earning. So if your side business is going to help you get ahead in your finances, it has to make a profit for you. The best way to make a profit, aside from getting orders of course, is to keep your expenses way down. In this episode I discuss three easy things you can do to keep costs down as you build your business. http://AIMHighWithKeith.com
The Accountability Minute:Business Acceleration|Productivity
Great marketing goes beyond traditional marketing strategies. We're entering a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don't need expensive marketing resources to produce great results - here's where you can get creative and have fun! Here is Tip #1 of the 10 No-Cost and Low-Cost Ways to Market Your Business. Tip #1: Reach Out to Strategic Partners Strategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect's contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner's client privacy policy before contacting the prospect.) Last but not least - return the favor. If you get value from these Podcasts, please take a minute to leave me a short review. I would really appreciate it. Let me know if you would like me to talk about certain topics that you feel would be of value to you. Want more from The Accountability Coach™, subscribe to more high-value content by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Join the Silver Inner Circle (IT'S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources, so you can begin achieving your goals in the timeframe you want and have the life you desire. Get started today by going to https://www.accountabilitycoach.com/coaching-store/inner-circle-store/ and Join the FREE Silver Inner Circle. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my Accountability Coach iTunes podcast for longer high-value content (https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573) - Check out my Blog (https://www.accountabilitycoach.com/blog/) - Subscribe to my YouTube channel (https://www.youtube.com/annebachrach) Business professionals and entrepreneurs who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today.
Transcript Beatty: This is the Get Sellers Calling You marketing podcast for real estate agents and I’m Beatty Carmichael. For simple to do, proven marketing strategies focused exclusively on finding sellers and getting more listings, visit our website at GetSellersCallingYou.com. Now, let’s begin our next session of Get Sellers Calling You. Caroline: Hi everyone. This is Caroline Springer and welcome to the next sessions of Get Sellers Calling You with Beatty Carmichael. Beatty is the CEO of Master Grabber, the creator of Agent Dominator and he’s one of the top marketing experts in the real estate field. Today, we are going to continue with our topic of geographic farming. Last week we were talking about the 10 low cost ways to touch your geographic farm and we’re going to continue on with that today. Just a reminder for those of you that are on our live call, we have the lines muted, but will open up for questions and answers with Beatty at the end of the call. So, welcome, Beatty. Beatty: Well, thank you. It’s good to be back. Caroline: I’m very excited and interested to continue on, I know this has been a lot of calls in our series on geographic farming has been really informational. I know I learned a lot and I’m sure that our listeners feel the same way. Last week we started on 10 low cost ways to touch the farm which I know is something that you’re really passionate about and have a lot of advice and success stories on. I’m very interested to hear the rest of your suggestions for 10 low cost ways. Beatty: Well good. I’m kind of excited to share some of them and we talked on 3 of them last week, and so we’ve got about 7 more to go or possibly 8, depending on if I add any new ones that I think about as we go along. The great thing about all this is that there’s just so many ways to touch your farm successfully that it almost doesn’t matter what you do. I say almost. Sometimes it actually does, but in general when you’re doing geographic farming, there’s really 3 things that you do if you want to get listings there. There may be more than 3 ways, so let me just back up and say, if you are to start geographic farming, what you do to get the most results out of it. One of the things you want to do, we haven’t talked about this at all, so this is kind of a bonus thing. Maybe we’ll do a call more specifically around this idea. If you’re going to do a geographic farm, you ought to be an expert in that locality. That subdivision, that neighborhood, whatever it is. If you are not out there actually previewing all of the sales coming on the market, all the listings that are on the market, I mean, and walking through and understanding what each home has, what it’s priced, what you like about it, what you don’t, so you can talk knowledgably about it, then you’re really not an expert in that area. I want to share a story. One of our clients, we started working with him in a geographic farm. He’d just started in this farm. Never marketed there before. One of the things that he did, is he did these best practices. One of those best practices is for every listing that was on the market, he went and visited. Where he was, you actually contact the homeowner and come out and take a look. In his environment it was okay. It was listed by another agent, but he could contact the homeowner and say, hey, I just want to come out and look at your home. They would always ask why. He would say because I focus here. I know every home on the market. I know what’s going on and I make it a practice to walk through every home. That way as I have buyers, I can tell them exactly what’s on the market. I can tell them what’s best for them based on what they want. When I have a listing, I know exactly what it should be priced at and that’s how I do my business. They’re always impressed. He would walk through the home and he would leave a notecard with suggestions. What he liked. What he didn’t like. Things that he would suggest that they do to improve the salability of their home. Here’s what’s really cool. He goes out and does that simply to know what’s on the market. At the same time, we’re mailing postcards into that community and he starts getting listings right off the bat from expireds that didn’t sell. They were so impressed with him that they gave him the listing and he sold it. One of the things that you can do, and again, all we’re talking about is touching them. Making sure you go out and you meet the people. Make sure that they see you all the time. Make sure that they trust you. If you are actually going through and looking at the homes and leaving a little note about things they could do to improve the salability of their home, you know, hey, I think you ought to take out the gold fixtures and put in iron fixtures, anything like that, then that makes you more of the expert. They start to trust you and you might actually pick up some expired sales along the way. That’s kind of a free bonus. But let’s get back to touches in general. These low cost thing that you can do. Last week, I think, Caroline, we talked about doing Facebook marketing, doing door knocking, and doing what I call an ice cream give away or a cupcake give away down at the park. Let’s talk about something else we can do. We want to add as much value into someone’s life as possible. One thing you can do is you can give away 2 for 1 coupons. You can add this into the mix with what you do with door knocking. You could add this into the mix when you do a cupcake give away. You could add this into the mix simply by hiring some teenagers to go out and place this on every door in the neighborhood. The idea is this, if you will get these coupon books. Caroline, have you and Wes ever gotten these coupon books? You pay like $15 or $20 and it’s a great big book. You go through it and you’ve got all these restaurants and other retail places, and they’re 2 for 1 or half off or things like that. Have you ever gotten one of those coupon books? Caroline: I have and since our son was born, I feel like I’ve definitely frequented it a lot more. Beatty: I’ll bet. Caroline: Having a baby now, having to cut costs, I’ve definitely looked at those recently. Beatty: Let me give you a little secret. Watch this. Did you know that every one of those retail stores and restaurants pay money so they could put their coupon in that book. Did you know that? Caroline: I figured that just because it is free advertising. There were definitely a few places that we frequented that we didn’t beforehand. We probably wouldn’t without the coupon. I figured that, but that’s my confirmation. Beatty: They pay to be in there. Now, you, as an individual can tap into that. Let’s say that you wanted to target Garden Heights community, where ever that neighborhood might be. You go through that coupon book and you say, what’s some nice restaurants near here? You go, oh, here’s a nice restaurant, let’s call it ABC Café and in that coupon book, they have a 2 for 1 coupon. Buy one entrée get another one free. Then, what you can do is you can contact ABC Café and say, hey, I’m a real estate agent. I’m marketing into Garden Heights neighborhood which is right in the area you serve and I would like to promote your restaurant. I see you’ve got these 2 for 1 coupons in this booklet. Will you give me some 2 for 1 coupons or will you give me the ability to create a 2 for 1 coupon with your permission and let me get it out to every homeowner in Garden Heights? What do you think that restaurant would do? Do you think they would say yes? Caroline: Absolutely. It’s free advertising for them. Beatty: That’s right. It’s totally free. They don’t even have to pay for it this time. Now, you can add great value to those homeowners that comes from you by saying, hey, I worked out a special deal and I would like to give you a benefit. ABC Café will give you 1 entrée for any entrée that you purchase as long as you present them this coupon that shows my name and information. You have your coupon with your name and photo and stuff and we will call this The Caroline Springer Special. People go, wow, this is really great. Thank you, Caroline. You’ve now added a value to them. You even put in that little note, whether it’s a door hanger or a letter that you send out or put it on a postcard, say, stick this on your refrigerator until you are ready to use it. What that does is that it keeps your value, your face, your name, your brand always in front of them, facing them with this great benefit that they get simply because you were there. Isn’t that a cool way of doing it? Isn’t that a cool touch? Caroline: I think that’s a great idea. I know that’s something that myself, as a homeowner, would appreciate and I would definitely remember because I’ve never experienced or had anybody do that for me before. That’s something that would make a realtor stand out, I think. Beatty: It definitely would. You used the perfect term. We touched on this on one of our calls a while back on sphere of influence, but the question is, when you do a touch, what type of touch is most important? In other words, are all touches the same or do some touches have greater value? What this touch does, you said, it’s something of value. Something that you appreciate and when you can do a touch that your recipient appreciates, what that means is you go up in those little brownie points in their minds. Not all touches are the same. Just because you do a touch and it shows your name in front of them, that’s great, but if you can do a touch that keeps your name in front of them with appreciation, you get even more bang for the buck. This is something you can do and it’s real easy, real low cost and especially if you just want to get out to the whole neighborhood. You hire a couple of teenagers and say, I’m going to pay you X number of dollars to get this out to everyone in the neighborhood. So they hop on their bikes or they hop in their car and they get it out for you because for them, it’s great money. For you, it’s almost nothing. That’s a low cost touch. That’s number 4 that we talked about. Number 5 touch is what I call a BBQ in the park social. This is similar to what we touched on last week where you have a giveaway. Like a cupcake or ice cream give away and you do it down at the park. This is going to be similar to that except it’s more of a BYOB, bring your own beef, okay, beef or hotdogs or whatever and we’re just going to go grill out. You coordinate a social in the park where everyone just grills out. They come out for Saturday lunch or Saturday early dinner. If you want, you could actually put hotdogs and burgers on the grill and give them away. Do another social event especially if the area you’re targeting has some sort of a park or common area that people can go to. That would be Number 5. Similar to that, but different, sometimes you have a neighborhood that doesn’t really have a common area for everyone to congregate in. Like one of the areas we lived in, we had like 350 homes but yet there were no common areas. It was just residential, beautifully manicured lawns and everything else. It was a subdivision, so you had 2 entrances and then all of the inside streets. What we would do, is we would take a side street that didn’t have a lot of traffic and we would block it off on both ends and we would have a street social. If you don’t have a common space, create one out of a low traffic road and block it off. Obviously, you will need to get permission from the police or someplace and announce it throughout the neighborhood. Put up flyers. Put up street signs. Say, hey, we’re doing a band and hotdog social on this street at this time. Just coordinate something. Bring in a DJ, bring in a band. You can get these DJ’s that just play the music and they bring their own speakers and stuff and it doesn’t cost much money. Bring something for the kids. Maybe one of those fun photo booths that people can hop in and take funny photos or anything like that. Make another big deal because here’s what happens. The more you can coordinate getting the neighbors together, the more it becomes a fun activity that they really appreciate. The more they appreciate it and you are in the middle of all of it, then the more they appreciate you. Back to what you’re talking about, Caroline, with the 2 for 1 coupon, it’s something you would appreciate. It’s the same thing with all these other little touches. If you can make them appreciate it, then it raises the value that you have in their eyes. Make sense? Caroline: Absolutely. I was just thinking how much I wish that somebody would do that for my neighborhood. Beatty: All right, real estate agents. Listen up. We will give your address so that those in your area will start to create that social. I’m teasing. Wouldn’t that be fun? You bring your kids. Let’s take this a step further. Coordinate these activities. You have a social on the street. You have Easter, a big Easter egg hunt over at someone’s house. For Fourth of July, coordinate the fire truck to come over and bring a bunch of streamers and maybe bring the ice cream truck again. Have the fire truck and turn on the sirens and what happens is all of the kids in the neighborhood congregate there. All of the moms come and congregate and a lot of the dads and it’s a perfect opportunity to keep your name in front of them with value and then the other thing that starts to happen when you do this is you become known as the local real estate expert because it’s you that’s coordinating everything. If there’s not a phone directory in that neighborhood. Make one. Go door to door say, hey, I’m putting together a phone directory for everyone. I think it would be a great idea so you know who your neighbors are. You know their kids, you know their phone number, their email address and make the community a real community. You coordinate a director and it will cost you probably a couple of dollars per home, but that directory is carrying your brand. It stay with them all the time. They’re always using it. These are things that the agent that dominated our community, she did all of these things and it was amazing. She had almost every listing that came on the market in that community because she was always there. These aren’t tough things to do. They’re just things that you have to plan and execute on. Pretty cool idea, isn’t it? Caroline: I love these things. I think there all low cost and really easy too and fun. It’s not like this is something that anybody would not enjoy this. I think this is a great idea. I love all this. Beatty: Cool. Because it’s fun, most real estate agents are on this profile, that’s the I’s which are the influencers. On the other profile, they’re called sanguine. They are people that just like to have fun. They like to be with people. These are things that you can really drive on and enjoy the process of being an agent. It’s really cool. That’s actually a bonus. That would be Number 7 if we were counting that one. Let’s talk about another one I call the Athletic Schedule. Here in the South, football, SEC football is king. You go up north a little bit, in to probably the Kentucky area and basketball probably becomes king. You go a little bit farther north and hockey becomes king. You go somewhere else and maybe it’s the pro teams. Where ever you are, in most cases, there’s at least one or two athletic events that are like the big deal. We’ve all talked about this, but I want to talk about the importance of it. That’s the athletic calendar that you stick on the refrigerator. First off, Caroline, do you and Wes, by chance, do you ever stick one of those athletic calendars on your refrigerator? Caroline: We don’t, but we probably aren’t a typical family. My husband watches a lot more basketball than most. I do know that we live in the South and that’s a big, big thing so I know lots of people that would. Beatty: Yeah, and lots of people definitely do. I was talking to a realtor and that she puts out these athletic schedules, in this case, it’s the SEC football schedule. She says that she gets more business, that’s her Number 1 marketing method in terms of return on investment. Here’s what happens. You’ll spend a couple of dollars dropping it in the mail and getting it to that homeowner, printing, mailing and all that stuff, a couple of dollars, but for that couple of dollars it stays on that refrigerator 24 hours a day, 7 days a week, all season long. You can’t put a price tag on that little $2 investment to keep you always in front of someone. That one thing by itself isn’t going to totally take your business to a new level, but when you put that in the mix with everything else, what’s happening is you’re always in front of them and these are low cost things that you can do. It’s not much money, but you’re always in front of them and because you’re always in front of them, they always remember you. Number 1 reason an agent gets a phone call from a homeowner is simply because that homeowner remembered to call them. If you can stay in front of them so that they remember you, you’ve got the game won. That’s actually 8 if you add in the bonus thing I just gave you. This will be Number 9, which is the refrigerator magnet clip. Let me explain this because I found this really fascinating. I went to the NAR convention a few years ago. One of the large mortgage companies were giving away magnet clips that you put on the refrigerator. Let me ask you, Caroline, is your refrigerator steel where you can put magnets on it or is it stainless steel where magnets don’t hold? Caroline: The front is stainless steel, but the sides are steel. I can put magnets on the side. Beatty: Great, and do you put magnets on the side? Caroline: I do. Beatty: Okay, I’ll be you do. Stainless brings in a little bit of a different challenge, but we’ll talk about that. For the majority of refrigerators out there that most people have, they’re made out of just the regular metal that the magnet will hold to. What these things are that we picked up are refrigerator magnet clips. Think about this. I know in our house, this was always a challenge especially with kids. Trying to find another magnet to put that other piece of paper on to hang it on the refrigerator. Do you know what I mean, Caroline? Caroline: Yes, I do. Beatty: What do you do? You’ve got these little flimsy magnets and you’ve got 2 or 3 pieces of paper stuck underneath them. They fall off and then you’ve got another list that you try to put up there and it slides out. Everything falls off because the magnets are typically pretty weak. What these magnet clips are, is that they will hold really tightly to the refrigerator but now they’ve got like an alligator clip. You can put pieces of paper there. You can put several sheets of paper if you want. You can put an entire notepad. It will hold it there and it’s not going to drop it. What I found happened with us is for 3 years, these were my wife’s favorite things on the refrigerator because they held. They held anything and it didn’t drop it and allowed her to organize all of things on the refrigerator with these. Imagine now you get those refrigerator magnet clips and you get them branded with your name, photo and phone number on it. You spend the money one time and year over year it stays on the refrigerator because it adds value. That’s the key with all of these. If the touch adds value, then it’s going to drive business to you. So, that would be Number 9, I think if my list is correct. Fantastic. We’re going to be able to get through this entire list on this call and then we’ll be able to move into our next session on this on next week’s call. I have 3 more things. They’re all pretty quick. One is a cool idea. I think it has its place, but you can take this idea and make it work in almost any place. I picked up this one from one of the real estate coaches and it’s a branded ice cream scoop. This coach was sharing how popular it was. They did it for a real estate agent that sold lake property. They would come to buy a vacation home at the lake, they would come down, you know at the lake you’re always down there on the Fourth of July, you’re always down there on Memorial Day. You’re always out and you’re having crowds of people and you’re having party food of which ice cream is part of it. She created a branded ice cream scoop for her agent who is over there and people loved it. They held onto it year over year because it was a good scoop but every time they’re scooping out ice cream, they’re seeing that agent’s information. Maybe it’s an ice cream scoop for you. Maybe it’s something else that you put in the kitchen. Maybe it’s a great cutting board. Maybe it’s a great knife holder. Maybe it’s anything like that. Where you can make it really nice and not look too commercially so where that homeowner is going to love it and use it and when they love and use it, you’re always there. Does that make sense? If you were to think off the top of your head, Caroline, what things in your kitchen do you think would be low cost that someone could brand and if they gave you something for your kitchen you’d probably hold onto it? Any ideas? Caroline: I was just trying to think because I don’t know the cost of some of those things, but I’m sure these days, especially if you’re mass ordering, you could get pretty low cost. Maybe like a pizza cutter, or an ice cream scoop or a knife or a lemon zester. Just something that people use frequently but not to where they might have their favorite knife. This would be something that they would still keep. They wouldn’t just toss it because they already have one they love. Beatty: Right. Caroline: I think that would be a good idea. Maybe if you cook or your wife cooks or husband cooks, whoever, just ask them what’s something quick and easy that you think could be a good idea that people use frequently, but wouldn’t mind having a second one. Those are my first thoughts. Beatty: I think all of those are great ideas. The whole idea is think of what you can do and you can find these things online all over the place that are inexpensive, that you can buy a bunch in volume, get branded to you. Whether you hand them out en mass or you hand them out periodically as you’re door knocking or anything like that, it’s another touch that adds value. The last 2 things and then we’ll be able to wrap this up. By the way, I don’t know if you heard all the crickets in the background. I was outside on our deck. I just came back inside because the noise actually got kind of deafening. It’s kind of fun but deafening, nonetheless. These are more things you do within the community. You will recognize that a lot of these low cost things to touch your farm are going to be community things where you’re part of the community and people recognize you as being part of that community. The Number 10 or 11 or 12 because we added a couple along the way that wasn’t on my list, would be a neighborhood garage sale. This is something where you promote it. Find a location or 2 houses next to each other or maybe where their driveways are connected and say, let’s do a garage sale. Let’s make it a party. Come over. We’re going to have a garage sale. We’re going to invite folks. Now, you’re helping people get rid of the junk in their house. You might even say, hey, if you’re thinking about selling your home, this is a perfect time to get rid of a lot of clutter that you need to get rid of so the home is going to show well. This might mean that you schedule the garage sale at the beginning of the listing season, before people actually get their homes on the market. Schedule it as an easy way for people to clean out their home and get it ready for going on the market. As people come and want to participate in the garage sale, just ask them, hey, are you wanting to get rid of stuff or are you guys thinking about putting your home on the market? You can inquire at that point and find out what’s going on and pick up some extra listings fairly easily. The final one is similar, but do something that shows your compassion, like maybe a clothes drive for homeless people. Right now, homelessness is increasing dramatically and it’s becoming more and more of an issue in a lot of communities. Why not do something compassionate and put out a clothing drive. Just say, hey, we’re going to do a clothing drive. Here’s all you need to do. If you want to participate in it, then simply, maybe give them a yellow flag or yellow sticker that they stick on their front door, put the clothes in a bag and we’ll come by and pick them up. They’ll be tax deductible because they’re all going to be picked up by, let’s call it The Salvation Army, or anything like that. You’re coordinating this special drive specifically for the homeless, it becomes a tax deduction. It becomes another touch that you can maybe hire a bunch of teenagers to go out and put door hangers and stuff in a community. It’s all branded to you. You’re involved with it. If you’ve done the Facebook community page that we talked about, you’re promoting it on that. Now, what they see is they see you as a compassionate leader within the community, really helping people out and people love to do business with those that they feel they can really trust and that really has their heart in the right place. Those are the different things that you can do, low cost ways, to touch your farm. Isn’t it cool? Caroline: I love all of those ideas. I’m not a realtor and I kind of want to just go do some of those because they sound just like good ideas like a neighborhood garage sale and a clothes drive for the homeless and a big get together. I love them all. It’s definitely not something common. It’s not something people run into every day and they will definitely remember and tuck that realtors name away after they’ve participated in something like that. Those are great ideas. I think we are about out of time. I’m glad we made it through those. We made it through our 10 plus low cost ways to touch a geographic farm. We’re about out of time and need to wrap up. Beatty, thank you so much for your time and expertise. I think this really was a great call. I know I already feel all warm and fuzzy thinking about all of these ideas so I’m sure our listeners do to. Before we close out the call, do you have anything else you’d like to share, Beatty? Beatty: Well, of course, I like to put an unabashed plug for what we do which is AgentDominator.net. If you want help building your business and doing geographic farming, targeting your personal list and we actually guarantee your sales or we refund your money, then check us out over at AgentDominator.net and we’d love to talk with you. Caroline: Thank you Beatty, again. For those of you that are on the live call, if you have questions that you’d like to ask Beatty, just hold on and as soon as we wrap up our recording, we’ll go into a short question and answers time. That’s all we have for today. Thank again and thank you, Beatty, for sharing. Beatty: Well, thank you, Caroline. Have a great day. P021
Transcript Beatty: This is the Get Sellers Calling You marketing podcast for real estate agents and I’m Beatty Carmichael. For simple to do proven marketing strategies focus exclusively on finding sellers and getting more listings, visit our website at GetSellersCallingYou.com. And now, let’s begin our next session of Get Sellers Calling You. Caroline: Hi everyone, this is Caroline Springer and welcome to the next session of Get Sellers Calling You with Beatty Carmichael. Beatty is the CEO of MasterGrabber, the creator of AgentDominator and one of the top marketing experts in the Real Estate field. Today, we’re going to be talking about the topic of geographic farming. We’ve been going through a little bit of the series and today we are going to focusing in on the 10 best low cost ways to touch your geographic farm. Just a reminder for those of you that are on our live call, we will have the lines muted, but we will open for questions and answers at the end of the call. Welcome Beatty. I’m excited to continue on in our series. Beatty: I am too but I feel a little offended. Caller: Uh oh, why? Beatty: You said I’m one of the best marketing experts. I thought I was “the” best marketing expert. What is this one? Caller: Well, in my opinion, subjectively, of course you are the best. But, you know, I guess that’s just what you have to say, I guess, not to be too pompous I guess. I’m trying to be fair to any other market expert out there. Beatty: Trying to be humble? Caller: Yes. Are you going to give us a quick little run-through of what we’ve talked about previously? I know we’ve had a lot of great content about geographic farming and there is so much more that goes into it than most agents realize. If you want to give a quick refresher for anyone who maybe hasn’t heard previous calls and could maybe learn or have an interest in those they could listen. Then you could to jump right in to these low cost ways to do a geographic farm. Beatty: Okay, perfect. Also, for those of us who are joining us on the podcast version, which means we’ve released this as a podcast, all of the previous calls are available on our website at: GetSellersCallingYou.com or in the podcast, wherever you are listening to it from. So, if we take a high level overview and say where are we now and where are we going in geographic farming? You did make a moment and yes there is a whole lot more in doing geographic farming right if you want to make a whole lot of money with it than most agents really realize. And so over the previous sessions we talked about a step-by-step proven process to select the right farm. It’s not just a pick an area where you want to target if you want to make money. There is actually a due diligence process that will actually help you very specifically and accurately which area is going to produce the most money for you in the shortest amount of time and the most money long term. We talked about that. That was call number two. Our first call was just an overview. Then, on our third call, we talked about how to select the right lists because there are lots of options and choices depending on what you are trying to do. Okay? And we talked about you can get everything from the entire list of the farm all the way down to a segmented list that may be a higher concentration of just those homes most likely to actually move and go on the market in the near future. And then, last week on our fourth call, we were talking about how quickly can you earn money? It’s sort of like the attorney, it depends. Okay? It all depends on what it is that you are doing outside of just the automated type of touches. What type of touches you are doing. How many of those touches are personal and things of that sort. So that is kind of brings us up to where we are. Today, I want to cover, if time allows, about 10 different things that you can do that are low cost ways that you can touch your farm and get a good impact. And then, after today’s call, if we complete all of that today, then starting on the subsequent call or calls (I don’t know how long they will last), we are going to go very specifically into things you can do in postcard marketing. Because typically, in geographic farming, the most effective and consistent way that most agents do it is with postcards. I don’t think your touches need to be all of one type only, so it’s a breadth of different things that you do. The postcard mailing is definitely a real cornerstone of effectiveness with geographic farming. So that’s kind of the big picture overview of where we’ve come from, where we are and where we are heading. Caroline: Perfect. Thank you so much. I think that is always good to do, a little refresher and give background and foundation to what we have done and I know today we are going to talk about some low cost ways to touch the farm. I think that is probably something too that may be a little bit out of the norm for some of our realtors. I know from even realtors I’ve spoken with that a lot of times they think that mailing to the geographic farm that they will see some warm leads come out of that and really, this is the game changer call to set yourself apart by introducing yourself or adding a personal touch, especially the world we live in today. It’s definitely out of the norm to do those things. So, I’m really interested too to hear what you’ve heard from realtors. I know you haves stories that will maybe inspire everyone on what you’ve heard and seen be successful. I’ll let you take it away and start us off on these low cost ways. Beatty: Great. Let’s start with a story. I think I shared this story last time. I shared it because I think it’s a text book example of how to do geographic farming. It’s a client of ours and he’s targeting a 1500 home farm and within this farm, there is a Facebook community page that they have. At the time he started the farm, the community page only had 200 people tied to it. It was almost nonexistent. Our client’s is name, Nelson. Nelson was a nobody in the farm in terms of if you were to look at all the homes sold and how many of those did Nelson represent the seller on, it’s like he’s one of a whole bunch of agents. Maybe he had one listing or maybe two, but that was about it. He was essentially non-existent. We started to do some farming with him and he started to do some of these things I’m going to share with you today, the low cost things and as a combination of the 2, what we were doing in the mail, what he was doing with low cost touches, in 18 months, actually in the first year, he made over $150,000 in commissions from that farm in the first year. $100,000 was directly attributed to the unique style of postcard marketing that we were doing. I will talk about that on the next calls. $50,000 was generated through his low cost touches. Six months later, now 18 months into the game, Nelson controlled 22% of all of the listings in that farm, outselling the number 2 agent by over 7 times. Then another 18 months later, he controls 50% of all of the listings going on in that farm. He is doing it right. He’s a text book case example of what can happen when you do everything right. So, starting with a story, that’s where this thing can go and I promise you, he has no interest in buying leads. He has no interest in driving all over the city to try to sell houses because what he’s found is he can focus on his farm and he can make an amazing lifestyle just doing that one thing. That’s where I’d like to go today. Caroline: Wow, I think that’s definitely inspiring seeing the results like that. Beatty: Let’s breakdown what he did. He did only 2 of the 10 low cost touches I’m going to talk about. That’s it. He only did 2 of them. He did postcard mailings with us and did 2 of these other things and that put his business into overdrive in that farm. The first thing that he did was door knocking. 1500 homes so that’s a lot of houses. His goal was to door knock the entire community 3 times every year. That’s once every 4 months. When he first got started before he had a lot of business, he did that. Then it slowed down to door knocking 2 times a year because he didn’t have time to do it 3 times and then I think that slowed down to probably 1-1/2 times. With busyness comes lack of ability. We’ve talked about different things and one of those things is door knocking. Let’s test your memory for a moment, Caroline. What is the value of door knocking in a geographic farm? If you could say the highest value is what, what would that highest value be? Caroline: I would think that door knocking would be the top value. I don’t know if that’s the way you’re asking the question. Beatty: No, I want to know why. What is it about door knocking that makes it a top value? Caroline: Just that personal connection, face-to-face. I know when you talked about door knocking in the past, you recommended to be wearing your name tag, adding that personal connection so they see your name, they see your face. In addition to receiving the marketing in the mail, it solidifies keeping that realtor top of mind, that they’re the realtor they think of. Like I’ve said before, I think that you can’t put a price on a personal connection. Beatty: Absolutely. Let’s go back to some fundamentals. You hit the nail on the head. The fundamental is this. You can take all the people you do business with and put them into 2 categories. Those that you have met and those that you have not met. If you look at the results in terms of how responsive they are to your marketing, how likely they are to do business with you, it becomes really polarized because those that you have met and they now put a face, a name, a personality to you are 8 to 10 times more likely to do business with you than if you haven’t met them. The reason the door knocking is probably the most important thing you can do when doing a geographic farm is simply you take that person from being a stranger that they’ve never met and now they know you personally. Once they know you personally, they begin to trust you. They begin to form a relationship. Real estate is a relationship business. The more you can build and establish and foster that relationship, the more like you are to get that business. That’s the value of door knocking. It takes time, but let me ask you kind of a loaded question. Do you think the door knocking was worth it time wise for Nelson to go from 1% of the market to 22% in 18 months and 50% 18 months later. Do you think door knocking was worth it? Caroline: Absolutely. I’m sure Nelson, even if he tallied up the amount of time that it took to do that door knocking, I’m sure there’s no way that he would say that it wasn’t worth the monumental increases in the percentage of the market. I would think, absolutely, it is. Beatty: He makes a lot of money right now and has the great lifestyle. Keep in mind, he earned, just in that farm alone, $150,000 in his first 12 months. That’s right at 5 million in sales volume. It’s worth the time and effort. I say that only because what I hear from so many agents is I don’t have time to do that. That’s below me. I’ve got other things I need to do. You have to look at your time and say, what is the most important thing you can do for the long term success of your business. Are you willing to sacrifice a lot of the busy work that you feel to do now so that you can gain the long term superiority and dominance in that farm that you can get over time. It becomes a choice of today versus tomorrow. Are you building your business only for today? Are you building it for the long term? If you’re doing it long term, then take the long term approach and door knocking is one of the most important things because it gets you in front of all those homeowners. That’s the first thing. It’s low cost dollar wise, but it does take time. The second thing is the Facebook community page. I want to talk about this for a little bit. I can tell you right now, this call is going to go into second call, at least, to cover all 10 low cost ways of touching your farm. Just be prepared. We’ll be continuing this topic next week. The Facebook community page, let’s talk about this because this was incredibly instrumental with Nelson and with other agents I’ve talked to. It plays a huge part because if we take a step back and look at what causes someone to choose an agent. If a homeowner is going to choose an agent, what are the reasons he or she chooses that agent? It boils down to only 2 things, trust and top of mind. Trust is do they trust you to sell their most valuable asset and trust that you will get the best deal for them. Top of mind is simply when it comes time to think of an agent, are you on the top of their minds so that they end of up calling you. It’s a convergence of those 2 things. If we were just to take a real quick snapshot so that you understand how door knocking and how Facebook community page, and how all these other touches that we’re going to be talking about, and then postcard marketing and actually the touches, how all these converge. It converges on the concepts of trust and top of mind. You can actually multiply trust by top of mind and come up with a relatively accurate number of how likely are you to get the deal when that deal is ready to come on the market. Let’s say we put both of them on a scale of 1 to 10. Your trust on a 1 to 10 and top of mind on a 1 to 10. If your trust is a 3 and your top of mind is a 3, then that means that you multiply them together. That means that it’s 3x3, you’ve got about a 9% change that when that homeowner is thinking about a real estate agent, they’re going to call you. If you can build your trust to a 5 and build your top of mind to a 6, then you’ve got about a 30% likelihood. If you can get your trust to a 9 and your top of mind to a 10, you’ve got about a 90% likelihood. Now, this is very rough numbers. It’s not accurate specifically but it gets you in the general direction of at least an understanding of the influence of trust and top of mind. What the door knocking does, is it increases trust because now they’ve been able to meet you and know you as an individual. The first step in trusting someone is having met them. Am I making sense on this so far? Caroline: Absolutely. I think like I said on this call, that personal connection is obviously going to go a long way, but also just to trust you versus what somebody says random. A lot of people may have had a bad experience with a sales person in their life, so adding that personal touch so that they feel safe, they can trust you. Like you said also, this is the most valuable asset they own, so this is likely the most important thing that they will ever sell or go into a transaction with. I think that personal touch of where they feel they like you, they enjoy being around you. It kind of makes them feel like they can trust you. Absolutely, I’m following. That’s right on the money. Beatty: Okay, great. Now, let’s talk about top of mind because Facebook starts to be more top of mind than trust. There’s some trust element there, but what Facebook allows is for you to always be there. What happened with Nelson in this area is there was this Facebook community page that had already been set up but no one was really engaging on it. He recognized it as an untapped asset. If you’re going into a geographic farm yourself, one of the things that you want to look at is there a Facebook community page set up for that area that people are participating in. If there’s not, create one. If there is, participate in it. Find out where the people are congregating. If they’re not there and they’re not congregating, then you can promote it. That’s what happened with Nelson. They were not congregating in the Facebook community page because they did not know about it. As Nelson was getting started, the first thing that he did as part of his door knocking is he went door knocking with a purpose to then introduce them to the Facebook community page. After he finished door knocking, it went from 200 people to 800 people on the Facebook community page entirely because of his door knocking. He would leave a door hanger, if he missed them. It was branded to him and directed them to join the Facebook community page. It said, things like, learn what’s going on in Horse Thief Canyon, learn about buy and sell things, like if you’re looking for something and someone has posted it for sale. Whatever it may be, but he got the attendance from 200 to 800 initially. The last time I talked to him, I think it was like 1200 out of 1500 homes. He continues to push on it. Then, what happened is he actually became one of the administrators of the Facebook community page because the guy who was administering it was getting tired of it and Nelson said, well, I’ll help you out. Wouldn’t you love to be the realtor who is managing the Facebook community page for the entire community? Caroline: Oh, absolutely. Beatty: Now, he didn’t overstep his bounds at all. What he did is he ensured that it was going to be a valuable asset because it was part of his marketing pillar. Then, what happened is anytime people would sign up for the Facebook community page and join, he would then get their information, copy it to his personal Facebook page and then message them and say, welcome to the Facebook community page. My name is Nelson. I’m actually a realtor in the area and look forward to having you on the community page. So, he would introduce himself, identify who he is and now they’re on his personal Facebook page and on the community page. That sets the groundwork. What do you do from there? Obviously, Nelson is active on his personal Facebook account he’s posting things out there so people are always seeing him. That’s important. Top of mind, Nelson’s always there. He also made a point that every week or two, he would respond to someone’s post on the community page. He would always make some sort of reply or a comment or love the photo or anything like that simply so he could get his name out there again and they would see that he’s still there. Now, any agent could promote on the Facebook community page. He didn’t cut anyone out. Most agents never took advantage of it, but he did. Any time he got a new listings, he would post a coming soon message on the Facebook community page and then he would post just listed and he would then post open house, then he would post under contract, then he would post just sold. For every home he listed in the community, he was getting 4 and 5 touches into that community through the Facebook community page, touching again and what that was showing was activity. By the time coming soon and then open house and then under contract, by the time each of them came out, people don’t always recognize that it’s the same house, but what they see if Nelson is an active agent in this area. One of the pillars of trust, back to trust and top of mind, one of the pillars of trust that we’ve been able to verify and validate is do they trust that you are actively selling real estate. Just because you’re a realtor doesn’t mean that you’re actively selling. You have to let them know and remind them. Let me ask you a crazy question. You’ve been married for how long, Caroline? Caroline: Five and a half years. Beatty: Five and a half year, okay. Did your husband tell you I love you when you got married? Caroline: Yes Beatty: Alright. Does he show his love to you by his actions? Caroline: Absolutely. Beatty: If he never told you again except that one time at marriage, I love you, would you feel something’s wrong? Caroline: Maybe, but no at the same time because he shows his love through that, but yeah, I would wonder why. Beatty: Most women want to hear it all the time. Even though they know, they want to hear it again. Does that make sense? Caroline: Absolutely. Beatty: The same thing happens with homeowners. Even though they know you’re probably selling homes, you’ve got to keep reminding them. You’ve got to keep showing them. Here’s another sale. Here’s another listing. Here’s another under contract. Here’s another open house. The more you keep reminding them, the more it reinforces that you’re actively selling. That’s a huge pillar of trust. If other people in the community are trusting you to sell their home, now you have that social validation that they so desperately need to make a decision. By using the Facebook community page, he’s out there all the time. Every home that he personally manages on in their community, he’s now posting this message. People are seeing him all the time as an active agent. They’re seeing him periodically as an active neighbor commenting on people’s posts. They see him in the neighborhood. He still door knocks. They get to meet him. He still does postcard mailings. They see him in the mailbox. Three years after starting, he’s got 50% of the market share. Does all of this make sense? Do you see how everything is converging to the same point? Caroline: Absolutely. Beatty: That’s two out of 10. Let’s go with Number 3, let me find a short one because we’re going to run out of time on Number 3. Caroline: Oh, no, I’ve been trying to edit my commentary to give you more time. Beatty: Yeah, I get it. Let’s talk about the cupcake give way. Ice cream or cupcake give away. This is something you can do when you have a community that operates as a community especially if they have a common area like a park. Maybe a local school that everyone congregates at. It’s difficult if you don’t have any green space. There are some other ways to do it and we’ll about it later. If you have a green space, a common area, a part or an elementary school where you can go meet on the football field or anything like that, then the idea is to have a social. Invite the whole neighborhood. Make sure that you give enough opportunity to announce it ahead of time so people can work their schedule around it. Maybe hire a DJ. Maybe get some of those blow up activities like slides and things like that, bouncy rooms and have an ice cream truck or a cupcake truck come over to give away free ice cream and free cupcakes. Now, what we’re doing is we’re going to create a community wide, social event on a Saturday morning. All the people are going to come. They’re going to bring their kids. You’re going to promote it and as you promote it, obviously, it’s got your branding on it. You promote it through Every Door Direct, you promote it through the Facebook community page, you go door knocking, and you put out flyers. You hire high school kids to go put flyers on every door. Whatever it takes, you make a big deal out of it and people come to the park. The whole reason for this is now you get to meet them individually. What you do is you stand by the free give away. You stand by the ice cream truck or you stand by the cupcake truck as they’re handing it all out for free. You’re smiling and you’re shaking hands. You’ve got your name tag on so they can see your name and recognize instantly who you are. You put your same face on that you have branded on all your other stuff. Don’t use a photo from 20 years ago as a lot of agents may do and you don’t look anything like the photo. Make sure the photo in all your branding looks like you in real person so when they meet you in real person, they go, ah, yeah, I keep seeing you. I wondered who you are. Now, they get to meet you and you’re shaking hands. You’re saying, it’s been a while since I’ve seen you, it’s so good to see you and it comes to the event that they get to meet you and talk with you personally. If they know you, they trust you and they’ll do business with you 8 to 10 times more likely than if they don’t. This is a great way, low cost on a per home basis, but immense return on investment on that. That’s going to be the third out of 10 things, so we’ll see how much we get through on the next call. I think we’ll get through a little bit more because I tried to lay more of a foundation on this call as how these all interact. Let me turn it back over to you because I know we need to start wrapping up the call. Caroline: Yeah. I think it’s good to take the time to lay that foundation and explain and show the statistics and percentages and successes you’ve shared, like for Nelson. It’s so important for realtors to hear that it’s not a waste of their time because we know it takes time to go and door knock. We know that might be the reason it seems daunting but when you hear results like that, it’s hard to argue with it. I think this is great and I think we will push through those last 7 on the next call. We are just about out of time, so we need to wrap up. Beatty, thank you so much for your time and expertise. I think it really was a great call. Before we close out of the call, do you have anything else that you’d like to share? Beatty: I would. As always, I like to unabashedly plug our service for those that want help in what you do in marketing. What we’ve learned in marketing and how to do it right, we’ve learned by helping other agents do it and providing service to them in that regards. If you find yourself overwhelmed and you say, I really want to outsource something. Now, I can’t outsource door knocking. I can’t outsource for you the Facebook community page or standing in line and greeting people, but what we can do is do a lot of the other stuff. Like the postcard marketing and some of the online sort of stuff. If you have interest in that, just go to our website, AgentDominator.net. You will see some information about us but the most important thing over there is you’ll find our form where you can request information from us on that. Let me encourage you to do that, and that’s my plug. Caroline: Perfect, so we’re out of time. What we’re going to do is for those that are on the live call with us, if you have questions that you’d like to ask Beatty, just hold on and as soon as we wrap up, we’ll go into a short questions and answers time. That’s all we have for today. Thanks again and thank you, Beatty for sharing. Beatty: Thank you P020
Welcome to another episode of the Martial Arts Business Podcast. In this episode, your host Gordon brings you 5 low-cost ways to market your school. Learn how to grow and scale your business without the huge barrier of marketing costs and take your martial arts school to the next level. If you’re not marketing you’re not growing your school. Discover how to market your martial arts business for free with these insider tips. Find out how to do these consistently for an ever-increasing student base and monthly income. Educate your local community on the benefits of martial arts and help out others, by improving their confidence, discipline and perseverance and most of all have fun! KEY TAKEAWAYS Schools - Dominate the schools in your local area. Schools are your perfect target market, your ideal demographic of people. Exchange your time for extra revenue and tap into a base of potential students. Get past the receptionist by using your troops on the ground. Present at your local schools' assembly and educate the teachers by mirroring the schools' personal values. Referral Marketing - Everyone of your students knows at least 10 people that could benefit from martial arts. Tap into those audiences and communicate with your communities. Create an incentive and specific offer to remind your students to ask their friends. When someone joins your school it's imperative you give them a welcome call the next day. Introduce your referral programme and find out how many people your students know. Birthday parties - Run Karate Parties to increase your student base and get a huge revenue boost. Learn how to market your business and get paid for it. Every person who joins as a result of the birthday party gets a percentage of the enrollment fee. Club promotion days - Pick a day and mass promote your school, this acts as a great retention tool and also makes a fun day out for your students and the local community. This is a great free way to market your business and get out in the local community. Mini sensai days - Get your students to train your class with you. Every parent wants to see their child at the head of the class. This is a fantastic way of enticing your students to bring their friends down. BEST MOMENTS “One of the big things we did when we were struggling for money, is to visit the schools.” “Go into your local school assemblies and educate the teachers on why martial arts can help.” “Martial arts can solve so much pain. It helps to gain respect and discipline not just for themselves but for others too.” “The importance of martial arts, how it’s not about fighting. It’s about confidence, discipline and not quitting.” “You can either exchange money to save you time or exchange time to save you money.” "Referral marketing is essential if you want to grow your school to the next level" “Birthday parties are really powerful, you're getting people to your school and gaining exposure for your business.” VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD Contact me on: support@mabusinessmastery.com Website : www.mabusinessmastery.com
Stress can be overwhelming. If your stress is about money it can really be hard to manage. Lets discuss free or low cost ways to reduce stress!
[[:encoded, "Great marketing goes beyond traditional marketing strategies. We're entering a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don't need expensive marketing resources to produce great results - here's where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses.nnTip #1: Reach Out To Strategic PartnersnStrategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect's contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner's client privacy policy before contacting the prospect.) Last but not least - return the favor.nnTip #2: Develop Joint-Venture ProjectsnJoint-Ventures are gaining popularity as we find (in a challenging economy) it's not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another.nnTip #3: Build a CommunitynThe power of the community deeply serves us, as we continue to recover from economic hardship. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you'll be providing what no one else can.nnTip #4: Update Client Success StoriesnYou may have client testimonials, but do you have updated their success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website.nnTip #5: Hold an Open HousenIn-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. nnTip #6: Leverage Your ResourcesnEvery aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc.nnTip #6: Leverage The InternetnWhile in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful exampSupport the show
[[:encoded, "Great marketing goes beyond traditional marketing strategies. We're entering a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don't need expensive marketing resources to produce great results - here's where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses.nnTip #1: Reach Out To Strategic PartnersnStrategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect's contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner's client privacy policy before contacting the prospect.) Last but not least - return the favor.nnTip #2: Develop Joint-Venture ProjectsnJoint-Ventures are gaining popularity as we find (in a challenging economy) it's not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another.nnTip #3: Build a CommunitynThe power of the community deeply serves us, as we continue to recover from economic hardship. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you'll be providing what no one else can.nnTip #4: Update Client Success StoriesnYou may have client testimonials, but do you have updated their success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website.nnTip #5: Hold an Open HousenIn-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. nnTip #6: Leverage Your ResourcesnEvery aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc.nnTip #6: Leverage The InternetnWhile in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful exampSupport the show
Work Life Balance Podcast: Business | Productivity | Results
[[:encoded, "Great marketing goes beyond traditional marketing strategies. We're entering a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don't need expensive marketing resources to produce great results - here's where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses.nnTip #1: Reach Out To Strategic PartnersnStrategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect's contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner's client privacy policy before contacting the prospect.) Last but not least - return the favor.nnTip #2: Develop Joint-Venture ProjectsnJoint-Ventures are gaining popularity as we find (in a challenging economy) it's not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another.nnTip #3: Build a CommunitynThe power of the community deeply serves us, as we continue to recover from economic hardship. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you'll be providing what no one else can.nnTip #4: Update Client Success StoriesnYou may have client testimonials, but do you have updated their success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website.nnTip #5: Hold an Open HousenIn-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. nnTip #6: Leverage Your ResourcesnEvery aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc.nnTip #6: Leverage The InternetnWhile in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful exampSupport the show
Great marketing goes beyond traditional marketing strategies. We’re entering a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don’t need expensive marketing resources to produce great results - here’s where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses. Tip #1: Reach Out To Strategic Partners Strategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect’s contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner’s client privacy policy before contacting the prospect.) Last but not least - return the favor. Tip #2: Develop Joint-Venture Projects Joint-Ventures are gaining popularity as we find (in a challenging economy) it’s not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another. Tip #3: Build a Community The power of the community deeply serves us, as we continue to recover from economic hardship. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you’ll be providing what no one else can. Tip #4: Update Client Success Stories You may have client testimonials, but do you have updated their success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website. Tip #5: Hold an Open House In-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. Tip #6: Leverage Your Resources Every aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc. Tip #6: Leverage The Internet While in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful examples of how to market one-to-many online. Tip #8: Blog for Business A blog is an essential part of your website’s ability to attract and keep the attention of your ideal prospects. Although the intention is to provide valuable information, you’re actually doing much more than that: you’re providing a valuable resource that boosts the Know, Like, Trust Factor of your clients - inspiring them to work with you. Take existing content from articles, podcasts, videos, etc. to create your blog posts. Your assistant can do this for you and post them on a regular basis so you don’t have to spend a lot of time doing it yourself. Tip #9: Develop a Cross-Promotion Partnership Ask for help! Contact associates, colleagues and other high-quality contacts and offer to promote one of their upcoming events or program launches. Be sure their offer is a complement, not competition, to something you currently offer. (Offer a referral fee for added incentive!) Only then, ask them to return the favor, if they haven’t already offered. Tip #10: Create Consistent Communication Creating a weekly e-newsletter is one of the easiest methods for creating consistent communication with your sphere of influence. The purpose of weekly communication is to consistently remain in front of your prospects. Provide quality information they will find helpful and useful, while creating an opportunity for your audience to Know-Like-Trust you through short stories, articles of value, interviews with other experts, or mentions of your personal or professional journey. Review these 10 ideas and choose to implement the ones that will have the biggest impact on you achieving your goals in the shortest time possible. Create a game plan and execute it for even greater success. My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. If you do get value from my Podcasts, please take a minute to leave me a short review at iTunes. It is very much appreciated. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel (http://www.youtube.com/annebachrach) - Subscribe to my Blog (http://www.accountabilitycoach.com/blog/) or Subscribe to my blog on Kindle and receive business success tips http://www.amazon.com/The-Accountability-Coach/dp/B003JBHR4Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1315931264&sr=1-1 - Anne’s Facebook page (http://www.facebook.com/TheAccountabilityCoach) - Anne’s Linked-in page http://www.linkedin.com/in/annebachrach Business professionals and entrepreneurs who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, and more. Get your audio copy today.
Great marketing goes beyond traditional marketing strategies. We’re entering a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don’t need expensive marketing resources to produce great results - here’s where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses. Tip #1: Reach Out To Strategic Partners Strategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect’s contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner’s client privacy policy before contacting the prospect.) Last but not least - return the favor. Tip #2: Develop Joint-Venture Projects Joint-Ventures are gaining popularity as we find (in a challenging economy) it’s not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another. Tip #3: Build a Community The power of the community deeply serves us, as we continue to recover from economic hardship. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you’ll be providing what no one else can. Tip #4: Update Client Success Stories You may have client testimonials, but do you have updated their success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website. Tip #5: Hold an Open House In-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. Tip #6: Leverage Your Resources Every aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc. Tip #6: Leverage The Internet While in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful examples of how to market one-to-many online. Tip #8: Blog for Business A blog is an essential part of your website’s ability to attract and keep the attention of your ideal prospects. Although the intention is to provide valuable information, you’re actually doing much more than that: you’re providing a valuable resource that boosts the Know, Like, Trust Factor of your clients - inspiring them to work with you. Take existing content from articles, podcasts, videos, etc. to create your blog posts. Your assistant can do this for you and post them on a regular basis so you don’t have to spend a lot of time doing it yourself. Tip #9: Develop a Cross-Promotion Partnership Ask for help! Contact associates, colleagues and other high-quality contacts and offer to promote one of their upcoming events or program launches. Be sure their offer is a complement, not competition, to something you currently offer. (Offer a referral fee for added incentive!) Only then, ask them to return the favor, if they haven’t already offered. Tip #10: Create Consistent Communication Creating a weekly e-newsletter is one of the easiest methods for creating consistent communication with your sphere of influence. The purpose of weekly communication is to consistently remain in front of your prospects. Provide quality information they will find helpful and useful, while creating an opportunity for your audience to Know-Like-Trust you through short stories, articles of value, interviews with other experts, or mentions of your personal or professional journey. Review these 10 ideas and choose to implement the ones that will have the biggest impact on you achieving your goals in the shortest time possible. Create a game plan and execute it for even greater success. My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. If you do get value from my Podcasts, please take a minute to leave me a short review at iTunes. It is very much appreciated. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel (http://www.youtube.com/annebachrach) - Subscribe to my Blog (http://www.accountabilitycoach.com/blog/) or Subscribe to my blog on Kindle and receive business success tips http://www.amazon.com/The-Accountability-Coach/dp/B003JBHR4Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1315931264&sr=1-1 - Anne’s Facebook page (http://www.facebook.com/TheAccountabilityCoach) - Anne’s Linked-in page http://www.linkedin.com/in/annebachrach Business professionals and entrepreneurs who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, and more. Get your audio copy today.
Work Life Balance Podcast: Business | Productivity | Results
Great marketing goes beyond traditional marketing strategies. We’re entering a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don’t need expensive marketing resources to produce great results - here’s where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses. Tip #1: Reach Out To Strategic Partners Strategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect’s contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner’s client privacy policy before contacting the prospect.) Last but not least - return the favor. Tip #2: Develop Joint-Venture Projects Joint-Ventures are gaining popularity as we find (in a challenging economy) it’s not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another. Tip #3: Build a Community The power of the community deeply serves us, as we continue to recover from economic hardship. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you’ll be providing what no one else can. Tip #4: Update Client Success Stories You may have client testimonials, but do you have updated their success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website. Tip #5: Hold an Open House In-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. Tip #6: Leverage Your Resources Every aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc. Tip #6: Leverage The Internet While in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful examples of how to market one-to-many online. Tip #8: Blog for Business A blog is an essential part of your website’s ability to attract and keep the attention of your ideal prospects. Although the intention is to provide valuable information, you’re actually doing much more than that: you’re providing a valuable resource that boosts the Know, Like, Trust Factor of your clients - inspiring them to work with you. Take existing content from articles, podcasts, videos, etc. to create your blog posts. Your assistant can do this for you and post them on a regular basis so you don’t have to spend a lot of time doing it yourself. Tip #9: Develop a Cross-Promotion Partnership Ask for help! Contact associates, colleagues and other high-quality contacts and offer to promote one of their upcoming events or program launches. Be sure their offer is a complement, not competition, to something you currently offer. (Offer a referral fee for added incentive!) Only then, ask them to return the favor, if they haven’t already offered. Tip #10: Create Consistent Communication Creating a weekly e-newsletter is one of the easiest methods for creating consistent communication with your sphere of influence. The purpose of weekly communication is to consistently remain in front of your prospects. Provide quality information they will find helpful and useful, while creating an opportunity for your audience to Know-Like-Trust you through short stories, articles of value, interviews with other experts, or mentions of your personal or professional journey. Review these 10 ideas and choose to implement the ones that will have the biggest impact on you achieving your goals in the shortest time possible. Create a game plan and execute it for even greater success. My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. If you do get value from my Podcasts, please take a minute to leave me a short review at iTunes. It is very much appreciated. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel (http://www.youtube.com/annebachrach) - Subscribe to my Blog (http://www.accountabilitycoach.com/blog/) or Subscribe to my blog on Kindle and receive business success tips http://www.amazon.com/The-Accountability-Coach/dp/B003JBHR4Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1315931264&sr=1-1 - Anne’s Facebook page (http://www.facebook.com/TheAccountabilityCoach) - Anne’s Linked-in page http://www.linkedin.com/in/annebachrach Business professionals and entrepreneurs who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, and more. Get your audio copy today.
The Accountability Coach: Business Acceleration|Productivity
Great marketing goes beyond traditional marketing strategies. We're entering a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don't need expensive marketing resources to produce great results - here's where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses. Tip #1: Reach Out To Strategic Partners Strategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect's contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner's client privacy policy before contacting the prospect.) Last but not least - return the favor. Tip #2: Develop Joint-Venture Projects Joint-Ventures are gaining popularity as we find (in a challenging economy) it's not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another. Tip #3: Build a Community The power of the community deeply serves us, as we continue to recover from economic hardship. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you'll be providing what no one else can. Tip #4: Update Client Success Stories You may have client testimonials, but do you have updated their success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website. Tip #5: Hold an Open House In-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. Tip #6: Leverage Your Resources Every aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc. Tip #6: Leverage The Internet While in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful examples of how to market one-to-many online. Tip #8: Blog for Business A blog is an essential part of your website's ability to attract and keep the attention of your ideal prospects. Although the intention is to provide valuable information, you're actually doing much more than that: you're providing a valuable resource that boosts the Know, Like, Trust Factor of your clients - inspiring them to work with you. Take existing content from articles, podcasts, videos, etc. to create your blog posts. Your assistant can do this for you and post them on a regular basis so you don't have to spend a lot of time doing it yourself. Tip #9: Develop a Cross-Promotion Partnership Ask for help! Contact associates, colleagues and other high-quality contacts and offer to promote one of their upcoming events or program launches. Be sure their offer is a complement, not competition, to something you currently offer. (Offer a referral fee for added incentive!) Only then, ask them to return the favor, if they haven't already offered. Tip #10: Create Consistent Communication Creating a weekly e-newsletter is one of the easiest methods for creating consistent communication with your sphere of influence. The purpose of weekly communication is to consistently remain in front of your prospects. Provide quality information they will find helpful and useful, while creating an opportunity for your audience to Know-Like-Trust you through short stories, articles of value, interviews with other experts, or mentions of your personal or professional journey. Review these 10 ideas and choose to implement the ones that will have the biggest impact on you achieving your goals in the shortest time possible. Create a game plan and execute it for even greater success. My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. If you do get value from my Podcasts, please take a minute to leave me a short review at iTunes. It is very much appreciated. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel (http://www.youtube.com/annebachrach) - Subscribe to my Blog (http://www.accountabilitycoach.com/blog/) or Subscribe to my blog on Kindle and receive business success tips http://www.amazon.com/The-Accountability-Coach/dp/B003JBHR4Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1315931264&sr=1-1 - Anne's Facebook page (http://www.facebook.com/TheAccountabilityCoach) - Anne's Linked-in page http://www.linkedin.com/in/annebachrach Business professionals and entrepreneurs who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, and more. Get your audio copy today.
Great marketing goes beyond traditional marketing strategies. We’re entering a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don’t need expensive marketing resources to produce great results - here’s where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses. Tip #1: Reach Out To Strategic Partners Strategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect’s contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner’s client privacy policy before contacting the prospect.) Last but not least - return the favor. Tip #2: Develop Joint-Venture Projects Joint-Ventures are gaining popularity as we find (in a challenging economy) it’s not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another. Tip #3: Build a Community The power of the community deeply serves us, as we continue to recover from economic hardship. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you’ll be providing what no one else can. Tip #4: Update Client Success Stories You may have client testimonials, but do you have updated their success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website. Tip #5: Hold an Open House In-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. Tip #6: Leverage Your Resources Every aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc. Tip #6: Leverage The Internet While in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful examples of how to market one-to-many online. Tip #8: Blog for Business A blog is an essential part of your website’s ability to attract and keep the attention of your ideal prospects. Although the intention is to provide valuable information, you’re actually doing much more than that: you’re providing a valuable resource that boosts the Know, Like, Trust Factor of your clients - inspiring them to work with you. Take existing content from articles, podcasts, videos, etc. to create your blog posts. Your assistant can do this for you and post them on a regular basis so you don’t have to spend a lot of time doing it yourself. Tip #9: Develop a Cross-Promotion Partnership Ask for help! Contact associates, colleagues and other high-quality contacts and offer to promote one of their upcoming events or program launches. Be sure their offer is a complement, not competition, to something you currently offer. (Offer a referral fee for added incentive!) Only then, ask them to return the favor, if they haven’t already offered. Tip #10: Create Consistent Communication Creating a weekly e-newsletter is one of the easiest methods for creating consistent communication with your sphere of influence. The purpose of weekly communication is to consistently remain in front of your prospects. Provide quality information they will find helpful and useful, while creating an opportunity for your audience to Know-Like-Trust you through short stories, articles of value, interviews with other experts, or mentions of your personal or professional journey. Review these 10 ideas and choose to implement the ones that will have the biggest impact on you achieving your goals in the shortest time possible. Create a game plan and execute it for even greater success. My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. If you do get value from my Podcasts, please take a minute to leave me a short review at iTunes. It is very much appreciated. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel (http://www.youtube.com/annebachrach) - Subscribe to my Blog (http://www.accountabilitycoach.com/blog/) or Subscribe to my blog on Kindle and receive business success tips http://www.amazon.com/The-Accountability-Coach/dp/B003JBHR4Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1315931264&sr=1-1 - Anne’s Facebook page (http://www.facebook.com/TheAccountabilityCoach) - Anne’s Linked-in page http://www.linkedin.com/in/annebachrach Business professionals and entrepreneurs who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit, and more. Get your audio copy today.
In this episode, Jeff Skrysak lists 14 things you can do to improve your SEO profile that don’t cost much money. (They do require a bit of effort, though.) Give each page a good, relevant title (HTML tag). Write good content for each page, and give each a good meta description. If you use Wordpress, install the Yoast SEO plugin. Create a directory structure for your pages that is descriptive and makes sense. Get listed on Google Maps for better local search. Ask your clients to leave a review on your Google listing (need a Google+ account). Match your Google+ account to your website. Create content around topics that are rarely discussed on other websites about your practice area. Create Facebook and LinkedIn pages for your law firm, and update them regularly, including with links back to your website. Write blog posts. Link to other websites. Use photos on every page and post. Do not make your law firm website all about you. Use headings in your pages and posts! Jeff is a former IT professional who practices in estate planning and business law in Oregon. He is both an attorney and legal solutions architect, which means he uses his software engineering skills to automate and improve all aspects of a lawyers's business.
Rally & Engage - Online Fundraising & Marketing Insights For Nonprofits
On this episode we talk with Kivi Leroux Miller and dive into the insights in her newly released 2017 Nonprofit Communications Trends report. In this report Kivi and her team tackle questions like: *What do most nonprofit communications teams look like? *What separates effective communications teams from less effective ones? *Are we making any progress on well-known challenges in the field? *And more … Kivi is president of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach. Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s trainings. After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to live in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake. SHOW LINKS: *2017 Nonprofit Communications Trends Report ~ http://www.nonprofitmarketingguide.com/resources/book/2017-nonprofit-communications-trends-report/ *Planning Your Editorial Calendar for 2017 ~ http://www.nonprofitmarketingguide.com/blog/2017/02/07/planning-your-editorial-calendar-this-year/ *[Podcast] Kivi Leroux Miller On What Differentiates Successful Nonprofits From The Rest ~ https://www.causevox.com/blog/kivi-leroux-miller-nonprofit-communication-podcast/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
A recent HerBusiness community survey found that 85% of all respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now and 45% rated email marketing as the #1 marketing priority in their business right now. And to do email marketing successfully, you really need a list. So, in this 1st Anniversary episode, hosts Suzi Dafnis and Michelle Falzon decided to share 10 of their favourite low-cost ways for growing your email list.
Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn't matter if you are a home-based business, or one-person professional office, or a business with many employees. This list doesn't change no matter how small or large your company is now. What You Will Learn In This Post 1. You will learn the basic differences between “outbound” and “inbound” marketing. 2. You will learn four simple and effective ways to improve your outbound marketing efforts. 3. You will learn just how imperative it is for your success to keep updating and improving your outbound marketing efforts. Introduction Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn't matter if you are a home-based business, or one-person professional office, or a business with many employees. This list doesn't change no matter how small or large your company is now. FYI: Some Quick Definitions Definition # 1. Outbound Marketing: Your marketing efforts that pushes, or helps, customers to find your company. a. Examples: TV and radio ads, direct mail, product catalogs, and trade show displays. On the other hand, Definition # 2. Inbound Marketing: You create content that pulls, or attracts, or motivates, people to find your company. This is content that is of interest to the consumers. Content with information that consumers will find helpful to their own situation. This content is not about your company, but about the consumer's needs. a. Examples: article marketing, blogging, free videos, free webinars, and free ebooks. Obviously, there's a lot of overlap between the two. And each type helps the other work better. But that was a very simple explanation of the differences. Now, on to the simple low-cost ways to improve your outbound marketing efforts: Linkedin - 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts Improvement #1. Keep Website Current Your website is your most essential marketing tool. It'll be working for you 24/7/365. It's the first place that most people will go to learn more about you and your business. You must always make sure that it's working at its peak performance. Every link must be active, and every picture and graphic must appear as it was meant to. Make sure that every pdf is working properly, and that the links inside each pdf are also working. Make sure that all of your dates, statistics, and facts are current and accurate. Be certain that your pages are easy to navigate and find. All of these details are very easy to overlook or forget about. But first impressions are extremely important. So, make sure that every detail of your website always looks good and is working properly. EzineArticles - 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts Improvement #2. Make An Emotional Connection The most powerful and fundamental part of a successful marketing plan is one that can make an emotional connection with your prospects and your customers. Your company's very survival and growth depend on it. The greater this connection, the greater your ability to beat out other companies for the hearts, minds, and dollars of the customers. Too few companies, small or large, bother to try to make an emotional connection with prospects and customers. But, by showing your customers how much you care about them, and proving to them that you really want to keep them as customers, you can build a base of loyal customers that will not be so quick to leave you for your competition. This could play an important role in your company's survival during a slow economy, or when trying to beat out the intense competition. Business2Community - 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts Improvement #3. Build Your Lists By lists, I mean email list,
Now that summer is at its hottest, are you scraping for every possible way you can to keep cool and comfortable? Tom & Leslie share a few low-cost to no-cost tips that can do just that. Plus, with the water shortages and generally blistering heat Learn more about your ad choices. Visit megaphone.fm/adchoices
Now that summer is at its hottest, are you scraping for every possible way you can to keep cool and comfortable? Tom & Leslie share a few low-cost to no-cost tips that can do just that. Plus, with the water shortages and generally blistering heat Learn more about your ad choices. Visit megaphone.fm/adchoices
Now that we are officially in the “dog days of summer” you might find you’re having a hard time maintaining a lush green lawn. Tom & Leslie have tips on how to protect your lawn so it’ll jump back once the weather cools off. Plus find out how to hire Learn more about your ad choices. Visit megaphone.fm/adchoices
Now that we are officially in the “dog days of summer” you might find you’re having a hard time maintaining a lush green lawn. Tom & Leslie have tips on how to protect your lawn so it’ll jump back once the weather cools off. Plus find out how to hire Learn more about your ad choices. Visit megaphone.fm/adchoices
Synopsis Here is a beginner's list of effective, popular, proven-to-work, and low-cost ways to market your book. The steps to marketing your book, and deciding which avenues are good for you to utilize for this, might take you a few months to figure out. But all of the tips on this list are very easy to set up, are generally very low maintenance, and most of them are low or no cost to you. What You Will Learn In This Post 1. You will learn about several low-cost and low-maintenance marketing outlets for your book. 2. You will learn how you can develop a strong and easy-to-maintain book marketing plan. 3. You will learn how and why book sales are dependent on using several different marketing avenues at the same time. Introduction Here is a beginner's list of effective, popular, proven-to-work, and low-cost ways to market your book. I personally use every one of them, so I know for a fact that they are an effective way to build up your audience and sell more books. Thank you to the amazing author Maureen Crisp for linking to my blog post. The steps to marketing your book, and deciding which avenues are good for you to utilize for this, might take you a few months to figure out. But all of the tips on this list are very easy to set up, are generally very low maintenance, and most of them are low or no cost to you. Thank you to author Joel Friedlander of TheBookDesigner.com for linking to this article. Tip # 1. Blog Your Book: Post articles from your book, as well as articles on related topics, on your blog. This is a great way to prove to your audience that you know what you are talking about. Writing on your blog is also a practical way to create content that eventually might go into your current book or next book. The best website for this tip is WordPress. Tip # 2. Write Guest Posts On Popular Blogs: This is a very effective way to get your name in front of the readers on other blogs that also cover topics similar to yours. You should only post useful content on other blogs that let you include a link back to your blog. If they don't allow this, don't waste your time and effort on them. Linkedin - 10 Amazing Low-Cost Ways To Market Your Book Tip # 3. Get Published On A Big-Name Media Website: Try to get an article or two published on the website of a big-media magazine or a newspaper. This will get you a lot of credibility with your audience – and this credibility will eventually help you sell more books. The very big mass-media publications are very difficult to get published in – especially for beginners. So it might be easier to start with industry-specific publications. These smaller publications are always in need of high-quality content from someone that they can trust. 10 Low-Cost Ways To Market Your Book: https://t.co/J1wfDrLoqL @jckunzjr— Elizabeth S Craig (@elizabethscraig) August 14, 2016 Tip # 4. Post Your Profile: Post your profile and picture on the most popular social media websites. This is a great no-cost way of getting very wide exposure on the internet – and, most importantly, in Google searches. At the very least, make sure that your profile is on the most important sites such as LinkedIn, Google+, Twitter, Amazon, and most importantly, your own blog. Make sure your profile is always up-to-date and accurate. Tip # 5. Connect Your Blog: Websites, such as Amazon and GoodReads, will connect your blog to your profile page on their website. This means that every time you post to your own blog, it'll also show up on their website - automatically. “Successful book marketing happens because of the cumulative effect of using many different marketing efforts over the long-term.” (Tweet) Tip # 6. Create A Google+ And Pinterest Account: Both of these are very important, popular, and a free way to connect with others. It takes a while to figure out how to use all of their features. Google+ is losing some of its importance and power as a social media tool,
In this episode you'll learn: Why you need to test your idea before you launch 3 ways to test your idea that will cost little to no moneyWhy you need to figure out who your ideal customer ishow to get a free month of convert kit! Read more at nicoleculverblog.com VIRTUAL FOOD ENTREPRENEUR SUMMIT learn more here! Connect with me on Twitter and Instagram! Leave Blissful Bites a Rating and Review and enter our podcast giveaway! Get 20% off your Blissful Eats order with code PODCAST at checkout! Click to view: show page on Awesound
Rally & Engage - Online Fundraising & Marketing Insights For Nonprofits
On this episode we talk with Kivi Leroux Miller about the challenges that face nonprofit staff, especially those in communication roles, how to say “no” to new opportunities, and what differentiates successful nonprofits from those that can’t seem to gain traction. Kivi is president of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach. Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s trainings. After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to live in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake. SHOW LINKS: Resources, webinars, & articles for nonprofits ~ http://www.nonprofitmarketingguide.com/resources/ 2016 Nonprofit Communications Trends Report ~ http://www.nonprofitmarketingguide.com/trends/ CALM Framework Explained ~ http://www.nonprofitmarketingguide.com/blog/2015/11/09/be-calm-not-busy-calmnotbusy/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.
Today I’m happy to be joined by Tommy Welch of 1st Class Painting & Restoration to talk about the top three things you can do to get the most value for your home. It’s a great question, Tommy said, and provided a contractor’s perspective. First and foremost, (and yes, Tommy says he’s a bit biased) you’ve got to make sure your paint is solid and neutral. He loves a good hot pink or your daughter’s bright blue bathroom, but not when you’re selling your home. It’s not just important to be neutral, it’s important that the quality of the work is good, so hire a professional. Secondly, Tommy said, know that buyers go straight to kitchens and bathrooms when they view a house. You want the kitchen to be functional, clean, and open. If your flooring is up to date, you’re probably ahead of the curve. Take a few minutes and take a non-biased look at your kitchen and bathrooms to look for what stands out as needing to be fixed or updated. “These are game-changers when it comes to listing your house.” Lastly, don’t forget the outdoors. We live here in Charleston so we can spend 365 days a year outside, so spruce up your yard. Keep the lawn cut, get rid of overgrowth, and make sure fences and decks are properly sealed, clean, and safe. You want people viewing your home to walk outside and think “Wow! I can hang out here!” All these things aren’t just cost-effective, they’re game-changers when it comes to listing your house and making a move. Tommy would love to come out and give you a totally free estimate on any of these things. You can call him at 843-324-6006 or you can email him at Tommy@1stClassCharleston.com.
Biblical Entrepreneurship "As workers who tend a fig tree are allowed to eat the fruit, so workers who protect their employer's interests will be rewarded." ~ Proverbs 27:18 Key Takeaways Why everyone should have a part-time business? Small Businesses make a massive impact on the community around us. Trend toward freelancers / independent contractors is increasing. If you see your employer as someone who exists to serve you, you will see your value to your employer decline. Employers allow to pay for results, not time. "The number of contingent employees will increase worldwide or independent contraactors in the US alone contingent workers will exceed 40% of the work force by 2020...traditional full time, full benefit jobs will be harder to find... small businesses will develop their own collaborative network of contingent workers, minimizing fixed labor costs and expanding the available talent pool...Self employment, personal and micro business numbers will increase as a result of this...government will misclassify workers creating a major issue for companies of all sizes and work classification and work style will emerge as a target of intense political debate." Skills you will need: Understand how to manage your finances and your resources. How to take care of clients. How to find new business. How to manage your own time, energy, and yourself. 4 Easy Ways to Start a Part-Time Business Freelance service work Teach a class (Online or Offline) Join a Direct Sales Organization Make Handcrafted Items Starting a business does not have to be a massive undertaking when you start out. "Working for one company and expecting that that is going to be your total career is putting all your eggs in one basket." Take the plunge. Start something today, even if it's small. Tweetable Quotes [Tweet "If you see your employer as someone who exists to serve you, you will see your value to your employer decline."] [Tweet "Starting a business does not have to be a massive undertaking when you start out."] [Tweet "Take the plunge. Start something today, even if it's small."] [Tweet ""Working for one company and expecting that that is going to be your total career is putting all your eggs in one basket.""] Resources Picmonkey Scannable Unsplash Bluehost Webhosting Intuit Report Advocare Opportunity Podcast w/ Amy Davenport of 31 Gifts Podcast w/ Emily Wills of Empire Designs For complete show notes and clickable links go to www.BrianMininger.com/SBR37 The post 37: Town Hall – 4 Easy, Low Cost Ways to Start a Business appeared first on .
If you're like a lot of firms these days, you're probably looking for ways to grow your revenue – and on the cheap. If you've never heard Marc speak before – it's a treat! He's engaging, hilarious, and full of great information. In this hour-long session, you'll learn useful and time-tested tips from Marc, who… Read More »Three Low-Cost Ways to Grow Your Law Practice with Marc Garfinkle The post Three Low-Cost Ways to Grow Your Law Practice with Marc Garfinkle appeared first on Rocket Matter.
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part IV of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part IV: Doing It Yourself without Doing Yourself InWe'll talk about ways that you can not only survive as a nonprofit marketing department of one, but thrive. We'll share our favorite ways for do-it-yourself marketers to manage their time, talent, and treasure.
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part IV of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part IV: Doing It Yourself without Doing Yourself InWe'll talk about ways that you can not only survive as a nonprofit marketing department of one, but thrive. We'll share our favorite ways for do-it-yourself marketers to manage their time, talent, and treasure.
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part III of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part III: Building a Community of Supporters Around YouWe'll talk about how nonprofit communicators are turning into nonprofit community builders and look at some of ways nonprofits are building community by making their communications more frequent and personal, by positioning themselves as a trusted source, and by empowering their fans to build the community too.
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part III of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part III: Building a Community of Supporters Around YouWe'll talk about how nonprofit communicators are turning into nonprofit community builders and look at some of ways nonprofits are building community by making their communications more frequent and personal, by positioning themselves as a trusted source, and by empowering their fans to build the community too.
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part II of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part II: Writing a Quick-and-Dirty Marketing Plan for a Specific ProgramWe'll talk about how nonprofits need to stop thinking in generic terms like the general public, outreach, and education, and start targeting their marketing by asking three simple questions: Who Do You Want to Reach? What Do You Want to Say? and How and Where are You Going to Say It?
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part II of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part II: Writing a Quick-and-Dirty Marketing Plan for a Specific ProgramWe'll talk about how nonprofits need to stop thinking in generic terms like the general public, outreach, and education, and start targeting their marketing by asking three simple questions: Who Do You Want to Reach? What Do You Want to Say? and How and Where are You Going to Say It?
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part I of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part I: Getting Ready to Do It RightWe'll talk about what nonprofit marketing is, what it means to be good at nonprofit marketing today, and the importance of building market research (or listening) into your daily routine.
Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part I of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."Part I: Getting Ready to Do It RightWe'll talk about what nonprofit marketing is, what it means to be good at nonprofit marketing today, and the importance of building market research (or listening) into your daily routine.
Social media is the talk of the town these days. It's emergence has transformed the way businesses market and promote their products or services but what about customer service? Without customers, we wouldn't have a business. Are you doing your best to make your customers feel special? Join me today as I discuss four low-cost ways to improve customer service in your small business.
This weekly segment features FREE and low cost ways to go green. urban green YOUniversity is also a workshop so if you know of a organization looking to go green hit me up! The chat room is open and feel free to call to listen or chime into the conversation. 347-633-9113