Rally & Engage - Online Fundraising & Marketing Insights For Nonprofits

On today's episode we talk with Farra Trompeter, the VP of Big Duck (http://www.bigducknyc.com/). During our conversation, we talk about how a year-round communications strategy can improve your fundraising at year-end and practically how do you go about crafting a plan that fits your organization’s goals. SHOW NOTES: *Rally & Engage Interview w/ Farra on Brandraising - https://www.causevox.com/blog/farra-trompeter-nonprofit-brand-strategy-fundraising/ *Mapping Your Donor Communications Plan - http://www.bigducknyc.com/plan-for-engaging-supporters-2016 *[Video] Brand Architecture: Rethinking How You Connect the Dots Between Your Nonprofit’s Brand and Programs - http://nonprofithub.org/brand-architecture/ *Free Fundraising Planning Guide, Calendar Template, & Goals Worksheet ~ https://www.causevox.com/fundraising-plan-calendar/ Farra has led dozens of organizations through major brand overhauls, multichannel campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofiteers on branding and marketing, online fundraising, and donor engagement. Farra was born an activist on Long Island, organizing to end hunger, prevent drunk driving, and right other wrongs. She studied psychology at American University where she started and led a public health awareness organization called Students for Healthy Decisions. During the nine years she lived in DC, Farra worked on fundraising and social marketing for the National Breast Cancer Coalition, Planned Parenthood Federation of America, and the Substance Abuse and Mental Health Services Administration. In 2001, Farra moved to San Francisco and dove into the wonderful world of online fundraising with Donordigital. In 2004, she came home to New York to get her Master of Science in Nonprofit Management at The New School and soon joined the team at Douglas Gould and Company to lead online engagement projects. Farra serves as Board Chair for Nonprofit Technology Network (NTEN), an organization that believes technology can revolutionize social change. She is also a part-time faculty member at The New School for Public Engagement and New York University Wagner Graduate School of Public Service, where she teaches classes about online engagement and strategic communications for nonprofits. Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Kivi Leroux Miller and dive into the insights in her newly released 2017 Nonprofit Communications Trends report. In this report Kivi and her team tackle questions like: *What do most nonprofit communications teams look like? *What separates effective communications teams from less effective ones? *Are we making any progress on well-known challenges in the field? *And more … Kivi is president of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach. Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s trainings. After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to live in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake. SHOW LINKS: *2017 Nonprofit Communications Trends Report ~ http://www.nonprofitmarketingguide.com/resources/book/2017-nonprofit-communications-trends-report/ *Planning Your Editorial Calendar for 2017 ~ http://www.nonprofitmarketingguide.com/blog/2017/02/07/planning-your-editorial-calendar-this-year/ *[Podcast] Kivi Leroux Miller On What Differentiates Successful Nonprofits From The Rest ~ https://www.causevox.com/blog/kivi-leroux-miller-nonprofit-communication-podcast/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Heather Mansfield. She is the founder of the Nonprofit Tech for Good blog and author of the best-selling books Mobile for Good and Social Media for Social Good. Over the last 10 years, she’s helped trained fundraisers at more than 30,000 nonprofits, NGOs, and charities worldwide. She is a true gem and has contributed so much to help improve our industry’s online fundraising efforts. During our conversation we talk about how fundraising has shifted over the last 10 years due to the onset of the internet, how nonprofits should be thinking about social media in 2017, and other trends nonprofits must keep an eye on throughout this next year. SHOW NOTES: *5 Nonprofit Technology Trends to Watch in 2017 ~ http://www.nptechforgood.com/2016/11/22/5-nonprofit-technology-trends-to-watch-in-2017/ *5 Digital Payment Systems That Could Transform Online Fundraising ~ http://www.nptechforgood.com/2016/12/22/5-digital-payment-systems-that-could-transform-online-fundraising/ *Social Media, Activism & Other Engagement Trends From The Latest 2016 Millennial Impact Report ~ https://www.causevox.com/blog/latest-2016-millennial-impact-report/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode, I wanted to share the audio from a recent training I hosted. During the training, I shared 11 ways you can get more of your supporters to open, engage, and respond to your year-end fundraising emails. With only 1 week left of the year, I thought this was a timely conversation to share with you. Enjoy :) BEST PRACTICES: 1. Segment Your Audience 2. Spend Time On Your Subject Line 3. Make Your Emails Human 4. Purpose Over Design 5. Be Compelling 6. Make It Easy To Take Action 7. Timing Is Everything 8. Send More Emails 9. Re-Send Emails 10. Test, Test, Test 11. Track Your Performance 12. Don’t Forget To Say Thank You SHOW NOTES: *Recording of live training ~ https://resources.causevox.com/webinar/year-end-email-tips *50+ Subject Lines That Will Get Your Year-End Fundraising Emails Opened ~ https://www.causevox.com/blog/fundraising-subject-lines/ *Year-End Fundraising Email Tips ~ https://www.causevox.com/blog/year-end-fundraising-email-strategy/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

In this episode, we share 7 ways you can ensure your nonprofit's fundraising campaign stands out on #GivingTuesday. As a global day of giving, #GivingTuesday should be an integral part of your nonprofit organization’s year-end fundraising plans. The day, which coincides with Black Friday and Cyber Monday, kicks off the charitable season when many potential donors are focusing on the upcoming holidays and end-of-the-year giving. Now in its fifth year, the event has grown exponentially. Last year alone, more than $116 million was raised in more than 70 countries, according to GivingTuesday.org. As this important day quickly approaches, keep these tips in mind when implementing your #GivingTuesday campaign next week. Best Practices: 1)Focus On Your Stories 2)Keep Your Message Positive 3)Leverage Email A Lot 4)Use A Multichannel Approach 5)Stay Engaged Throughout #GivingTuesday 6)Enlist The Help Of Current Supporters 7)Celebrate Milestones SHOW NOTES: *#GivingTuesday best practices ~ https://www.causevox.com/blog/giving-tuesday-ideas-best-practices/ *#GivingTuesday planning guide ~ https://www.causevox.com/givingtuesday-campaign-planning/ *Michael J. Fox campaign example ~ https://www.youtube.com/watch?v=G9sho6owGco&list=UUEwLnD6-KxGvKqnohdQ8lCw *Positive Framing Research ~ http://www.neurosciencemarketing.com/blog/articles/positive-framing.htm *CauseVox personal fundraising pages ~ https://www.causevox.com/features/personal-pages/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

In this episode we talk with Kenny Kane, the Executive Director of Testicular Cancer Foundation (https://testicularcancer.org/). He has significant experience in the nonprofit realm and years of experience working directly with young cancer groups. Previously, he spent six years as the COO and Co-founder of Stupid Cancer. During our conversation we talk about the importance of having a deep understanding of your ideal donors and how that fuels how you craft your messages and activate supporters to take action for your cause. SHOW NOTES: *TCF's Beard Patrol Fundraising Campaign ~ https://beardpatrol.org/ *[Interview] Julia Reich On Identifying Ideal Donor Personas & Why They Matter ~ https://www.causevox.com/blog/julia-reich-donor-personas/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

In this episode we talk with Julia Reich (http://www.stonesoupcreative.com/) about how a nonprofit can identify and craft their ideal supporter personas and how these profiles then influence your fundraising messages. SHOW NOTES: *Julia's persona development worksheet ~ https://drive.google.com/file/d/0B_nerkjaE0_cOGZ6UWlkRW1uLTA/view *How to Create an Ideal Audience Persona: Three reasons & a worksheet ~ https://www.nten.org/article/create-ideal-audience-persona-3-reasons-worksheet/ *Donor Segmentation Matters ~ https://www.causevox.com/blog/donor-segmentation-matters/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Mazarine Treyz (http://wildwomanfundraising.com/) about the core elements of effective fundraising appeals, how the best appeals are centered around stories of one, and even touch on lessons you can pull from your favorite works of fiction when you’re writing your appeals. SHOW NOTES: *Mazarine's year-end fundraising masterclass ~ http://wildwomanfundraising.com/year-end-masterclass *Fundraising staff attrition cost article ~ http://wildwomanfundraising.com/what-happens-when-you-dont-pay-a-living-wage/ *[Interview] Lori Jacobwith On Crafting Fundraising Stories ~ https://www.causevox.com/blog/fundraising-stories-lori-jacobwith/ *Additional articles on writing appeal letters by Marazine ~ http://wildwomanfundraising.com/?s=appeal+letter&submit=Search *Free 60-day Year-End Plan + Checklist ~ https://resources.causevox.com/ebook/year-end-fundraising-plan Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Lori L. Jacobwith (http://ignitedfundraising.com), about how your organization’s culture matters more than you think and how to craft a compelling fundraising story that drives response (even without an ask). SHOW NOTES: *Lori's consultancy, Ignited Fundraising ~ https://ignitedfundraising.com *Message Pyramid ~ http://www.ignitedfundraising.com/i-dont-want-to-ask-people-for-money/ *Ebook: Taking Your Nonprofit Stories From Boring to Brilliant ~ http://www.ignitedfundraising.com/boring2brilliant/ *[Interview] Vanessa Chase Lockshin On Nonprofit Storytelling In Year-End Fundraising ~ https://www.causevox.com/blog/the-storytelling-nonprofit-vanessa-chase-lockshin/ *Free 60-day Year-End Fundraising Plan + Checklist ~ https://resources.causevox.com/ebook/year-end-fundraising-plan Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode, we share the recording of a discussion CauseVox (https://www.causevox.com) hosted with Beth Kanter, Pamela Grow, Nancy Schwartz, and other fundraising experts on year-end fundraising. During the discussion, our fundraising expert panel shared answers to questions around crafting compelling appeals, running multi-channel campaigns, the power of storytelling, caring for yourself and your team during year-end, and more. It was an incredible discussion and must listen for fundraising leaders. SHOW NOTES: *Free 60-day year-end fundraising guide ~ https://resources.causevox.com/ebook/year-end-fundraising-plan *Order Beth Kanter's new book on self-care ~ http://bit.ly/happyhealthynpbook *Nancy Schwartz's blog ~ http://gettingattention.org/ *Pamela Grow's blog ~ http://www.pamelagrow.com/the-grow-report/ *Big Duck's nonprofit blog ~ http://bigducknyc.com/blog *Graham-Pelton Consulting ~ http://grahampelton.com/team/allison-lyon/ *Avalon Consulting's blog ~ http://www.avalonconsulting.net/blog *Campaign Monitor's email marketing software for nonprofits ~ https://www.campaignmonitor.com/non-profits/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Rob Wu, the CEO and Co-founder of CauseVox (https://www.causevox.com). On today's episode we're going do something a little bit different than we usually do. Every single month we have the opportunity to talk with hundreds of nonprofit leaders and hear how they're thinking about fundraising, what challenges they're facing and how they see their relationships with supporters are shifting. Over the past six years we've learned a lot, observed over 20,000 campaigns, and thought it was important to stop and take the time to reflect on some of the lessons we've learned, especially as we approach the year-end fundraising planning season. Today we’re going to talk more about what we’ve seen makes good fundraising, how fundraising has shifted over the years, and where we think the future of fundraising is going. Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Peter Genuardi, the founder of LeadPup (http://leadpup.com/) and Strength in Members (http://www.strengthinmembers.com/), about how you can grow your member and donor audience by thinking about your audience’s needs first (even above your mission). SHOW NOTES: *LeadPup's blog and resources for nonprofits ~ http://leadpup.com/blog/ *LeadPup's guide to social lead generation ~ http://leadpup.com/low-hanging-fruit-nonprofit-social-lead-generation-guide/ *[Interview] Taylor Corrado On Nonprofit Content Marketing ~ https://www.causevox.com/blog/nonprofit-content-marketing-taylor-corrado-hubspot/ *Case Study: Cornell Lab of Ornithology ~ http://mediacause.org/case-study/fundraising-over-2-million-online/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Rachel Ramjattan, the founder and principal of Nonprofit Plus Team(https://www.nonprofitplusteam.com/), about how you can be more successful with your year-end communication and how to truly be donor-centric in your communication. Since the age of 12, Rachel has been actively fundraising to help people living in poverty. She is passionate about helping nonprofits get better at doing good. Her friendly personality, “Can Do” philosophy, and vast experience with fundraising, nonprofit technology, and training, is just what you need to thrive. An avid learner, she graduated summa cum laude with a Bachelor of Business Administration in Management Information Systems and Management from Florida International University. Before becoming a consultant, Rachel served Catholic Charities of the Archdiocese of Miami by managing donor development, fundraising events, social media, website administration, CCHD national grant reviews, and a Salesforce-based constituent relationship management system. SHOW NOTES: *Rachel's blog for nonprofits ~ https://www.nonprofitplusteam.com/blog/ *Free consultation offer ~ https://www.nonprofitplusteam.com/raise-more-money/ *3 Ways Your Fundraising Messages Are Turning Off Donors ~ https://www.causevox.com/blog/3-ways-fundraising-messages-turning-donors/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Vanessa Chase Lockshin, the President of The Storytelling Nonprofit (http://www.thestorytellingnonprofit.com/), about what makes a good story, how stories can amplify your year-end fundraising campaign, and a few examples of nonprofits telling their stories well. Vanessa is an international non-profit consultant, thought leader, trainer, and speaker. She’s part of the next generation of professionals bringing change to the non-profit sector and challenging conventions. Vanessa is also the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. Vanessa founded The Storytelling Non-Profit in 2012 to help not-for-profit organizations articulate their impact to donors in a new way, using narrative techniques to generate greater personal interest and accountability, thereby improving their fundraising success. Today, The Storytelling Non-Profit provides consulting, training, and coaching to non-profits around the world. Vanessa is also the Co-Founder of Stewardship School, and Board Chair of Women Against Violence Against Women. SHOW NOTES: *Vanessa's blog for nonprofits ~ http://www.thestorytellingnonprofit.com/blog/ *The Storytelling Nonprofit book ~ http://www.thestorytellingnonprofit.com/book/ *Engaging Millennials With Storytelling(npengage) ~ http://npengage.com/nonprofit-marketing/engaging-millennials-to-be-nonprofit-storytellers/ *Nonprofit Storytelling For Crowdfunding & Online Fundraising ~ https://www.causevox.com/nonprofit-storytelling-crowdfunding/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Tim Spaulding, the President of Freedom 4/24, about how fundraising events can be used to reach new supporters, the pros and cons of event based fundraising, and questions you should consider as you plan your next fundraising event. After serving as a board member for one year, Tim stepped into the role of President of Freedom 4/24 in November 2012. Tim and his wife, Cindi, have lived overseas and traveled extensively, contributing to their awareness of and dedication to eradicating the sexual exploitation and trafficking of women and children. This awareness and desire to see justice and restoration for victims of human trafficking motivated Tim to earn a law degree from the Regent University School of Law. While in law school, he published an article examining the systemic problems that contribute to child prostitution in Cambodia. Prior to leading Freedom 4/24, Tim ran a private practice law firm while also serving as an adjunct professor of law, business, and education at Liberty University. Tim currently serves on the board of directors for Sports Outreach Ministry in Uganda--the organization that overseas the administration of Christine's House, Freedom 4/24's rescue home for exploited girls in Gulu, Uganda. Tim and his wife reside in Forest, VA and are the proud parents of three children – two boys and a girl. SHOW NOTES: *Freedom 4/24 ~ http://www.freedom424.org/ *Run for their Lives ~ http://www.freedom424.org/r4tl/ *Digital 5k run ~ http://www.freedom424.org/blog/running-with-the-girls-of-christines-house/ *Peer-to-Peer Fundraising overview ~ https://www.causevox.com/blog/peer-to-peer-fundraising-primer/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Hilary Sutton about all things social media and how nonprofits should be using social media in 2016. Hilary Sutton is a millennial creative who embraces a multi-hyphenate label: writer-social media strategist-actor-entrepreneur. Her work has a common thread: she’s passionate about telling stories that are begging to be told. Hilary currently works as brand journalist, social media manager and PR director for Pursuant. Pursuant is a full-service fundraising agency based in Dallas. When not at Pursuant Hilary also works as a freelance consultant, writer and actor. She’s an instructor at Southern New Hampshire University in social media, journalism and communication and blogs weekly at hilarysutton.com covering creativity, personal development, marketing and social media. SHOW NOTES: *Pursuant ~ https://www.pursuant.com/ *Relationship Fundraising Report ~ http://www.pursuant.com/relationshipfundraising *Hilary's personal blog ~ http://www.hilarysutton.com/ *Social media management tool, TweetDeck ~ https://tweetdeck.twitter.com/ *Social Media Fundraising Webinar Recording ~ https://resources.causevox.com/webinar/social-media-fundraising-for-nonprofits Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Craig Antico, the co-founder and CEO of RIP Medical Debt, about how you can turn your expertise into a purposeful mission, how to move from advocacy to action, and the fundraising challenges of advocating for people that are hesitant to share their stories or are anonymous. RIP Medical Debt was founded with the mission of seeking out, buying, and then abolishing unpaid and unpayable medical debt. Two million Americans this year will file for bankruptcy because of medical expenses. A financially toxic cocktail of higher insurance rates and co-pays, loopholes in coverage, escalating medical treatments and prescriptions costs, and incredibly expensive deductibles can submerge people into debt no matter what their financial condition. Through sophisticated data analytics, RIP analyzes its medical debt portfolios to pinpoint those who are most in need of relief and then negotiates to purchase this debt for a significantly reduced amount – rates typically made available only to large organizations in the debt buying industry. Once this debt is purchased – debtors are unburdened of this unpaid item. SHOW NOTES: *RIP Medical Debt's website ~ https://www.ripmedicaldebt.org/ *John Oliver features RIP Medical Debt ~ https://www.ripmedicaldebt.org/the-miracle-of-debt-forgiveness-on-hbos-last-week-tonight-with-john-oliver/ *RIP Medical Debt testimony & news report ~ https://www.youtube.com/embed/TW2EyJVa-jw *charity: water's give forward campaign ~ http://archive.charitywater.org/waterforward-project/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Jonah Halper about the similarities between traditional dating (not tinder dating) and donor cultivation, four rules for healthy donor cultivation, and practical steps you can take to begin cultivating long-term relationships. Jonah a principle at ALTRUICITY, a fundraising and marketing consultancy, the author of the book ‘Date Your Donors’, and has over a decade of experience in philanthropy, specializing in new donor acquisition. SHOW NOTES: *ALTRUICITY, a marketing and fundraising consultancy ~ http://www.altruicity.com/ *'Date Your Donors' by Jonah Halper ~ http://www.dateyourdonors.com/ *Date Your Donors: How To Cultivate Long-term Relationships ~ https://www.causevox.com/blog/date-donors-cultivate-long-term-donor-relationships/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode, we talk with Julia Campbell about the ways social media has changed a fundraiser's job, how do you decide what channels your nonprofit should invest time in, and how do measure the ROI of social media. Julia is a digital strategist for nonprofits and mission-focused organizations & the founder of J Campbell Social Marketing. She has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond. In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog (http://jcsocialmarketing.com/) is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press. You can learn more and reserve your spot for the Social Fundraising webinar with Julia and I by visiting http://www.causevox.com/webinar. SHOW LINKS: *Julia's nonprofit resources & articles ~ http://jcsocialmarketing.com/blog/ *5 Ways to Tackle Your Nonprofit’s Fear of Social Media ~ http://jcsocialmarketing.com/2016/06/5-ways-tackle-nonprofits-irrational-fear-social-media/ *M&R Nonprofit Benchmarks ~ http://mrbenchmarks.com/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! Get started at www.causevox.com

On this episode we talk with Taylor Corrado about lessons nonprofits can learn from how for profit companies approach marketing, how today’s “connected world” has changed the way we fundraise, and effective ways nonprofits can leverage content marketing to rally more people around their cause. Taylor is currently on the Digital Marketing team at American Express, however has previously help nonprofits raise money online through various marketing roles at FirstGiving, HubSpot, and Blue State Digital. During her time at HubSpot, she co-authored the book "Transform Your Nonprofit with Inbound Marketing" and managed the content development of 70+ blog articles, content offerings, and webinars designed to help nonprofits reach more people and raise more money for their cause. Learn more about the #GivingTuesday webinar + reserve your spot (only a few available) ~ https://resources.causevox.com/webinar/giving-tuesday-2016-fundraising-campaign SHOW LINKS: Taylor's collection of nonprofit marketing articles ~ http://blog.hubspot.com/marketing/author/taylor-corrado AirBnb's content marketing strategy ~ https://contently.com/strategist/2014/12/05/how-airbnb-is-using-content-marketing-to-stay-on-top/ Interview w/ Kivi Leroux Miller about nonprofit communications ~ https://www.causevox.com/blog/kivi-leroux-miller-nonprofit-communication-podcast/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ https://www.causevox.com

On this episode we talk with Claire Geiger. She is the Grassroots Development Manager at World Bicycle Relief, a nonprofit focused on mobilizing people through the power of bicycles. We talk about the importance of personalized storytelling in fundraising, how you can scale your impact by empowering your supporters to share your story (peer-to-peer fundraising), and what differentiates successful fundraising campaigns from those that don’t seem to catch on. SHOW LINKS: Learn more about World Bicycle Relief ~ http://www.worldbicyclerelief.org/ 'The Power Of You' video ~ http://www.worldbicyclerelief.org/get-involved/fundraise See WBR's peer-to-peer fundraising ~ http://fundraise.worldbicyclerelief.org/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.

On this episode we talk with Kivi Leroux Miller about the challenges that face nonprofit staff, especially those in communication roles, how to say “no” to new opportunities, and what differentiates successful nonprofits from those that can’t seem to gain traction. Kivi is president of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach. Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s trainings. After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to live in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake. SHOW LINKS: Resources, webinars, & articles for nonprofits ~ http://www.nonprofitmarketingguide.com/resources/ 2016 Nonprofit Communications Trends Report ~ http://www.nonprofitmarketingguide.com/trends/ CALM Framework Explained ~ http://www.nonprofitmarketingguide.com/blog/2015/11/09/be-calm-not-busy-calmnotbusy/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.

On this episode of Rally & Engage by CauseVox, we talk with Lauren Wiskerson. She is the Fundraising Specialist at Project AWARE, a growing movement of scuba divers protecting our ocean planet. For two decades Project AWARE’s mission was to educate divers about emerging ocean issues and encourage participation in underwater conservation activities. More than 1000 dive operators and countless dive volunteers committed to marine protection efforts worldwide. Today, Project AWARE is doing more. On World Oceans Day, June 8th 2011, Project AWARE flipped the switch on an unprecedented global movement of divers acting in their own communities to protect oceans. We support a movement for divers around the world to combine efforts--online and offline--for positive and long-lasting environmental change. During our conversation, we talk about how movement’s can grow out a small group’s desire to do something bigger than themselves, the challenge of identifying where to focus your time as a fundraiser, especially when your staff and resources are limited, and how our stories are what inspires others to take action. SHOW LINKS: Project Aware ~ http://www.projectaware.org/ Project Aware's crowdfunding campaign: Finathon ~ http://finathon.org/ Lauren's crowdfunding campaign ~ http://finathon.org/lauren Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.

On this episode we talk with Devin Race, about the unique challenges board run nonprofits face, how to use an earned income model to fundraise for your cause, and the importance of designing various donor engagement opportunities outside of just giving financially. Devin is the Board President and co-founder of the Texas Debate Collective. Devin debated for Westlake High School (Austin, TX). As a debater, he qualified twice to the Tournament of Champions and reached the semifinal round in the same year that he was champion and top speaker at the TFA State tournament. He placed 11th at NFL Nationals in 2009, and qualified to UIL 5A State as a sophomore, in 2007. He has coached for Stoneman Douglas High School, Marcus High School, and New Trier High School. His students have been in late outrounds of the Glenbrooks, St. Marks, Greenhill, Dowling Catholic, and the Tournament of Champions. Devin has also previously taught at the National Debate Forum (Boston, MA). The Texas Debate Collective (TDC) was created in 2009 to allow low-income students to access the highest levels of competitive debate. Expensive training camps are often where top debaters learn and practice their skills over the summer in preparation for the next season. But, students without significant financial resources are shut out from those opportunities. These financial barriers to participation are also unequally distributed; students of color are more likely than their white peers to be unable to participate in debate for financial reasons. TDC’s mission is to make debate available for everyone. In its first year, TDC had no budget and housed all students and staff in the homes of generous members of the debate community. Since then, TDC has become one of the top debate camps in the country for students at the highest levels of competition while also giving the majority of its students scholarships. SHOW LINKS: Texas Debate Collective's website ~ http://www.texasdebatecollective.org/ TDC's successful online fundraising campaign ~ http://tdc2016.causevox.com/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.

On this episode we talk with Farra Trompeter about The difference between branding and brand strategy, how your brand strategy should drive fundraising, and how technology is changing how we fundraise and build relationships with supporters. Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has led dozens of organizations through major brand overhauls, multichannel campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofiteers on branding and marketing, online fundraising, and donor engagement. Farra was born an activist on Long Island, organizing to end hunger, prevent drunk driving, and right other wrongs. She studied psychology at American University where she started and led a public health awareness organization called Students for Healthy Decisions. During the nine years she lived in DC, Farra worked on fundraising and social marketing for the National Breast Cancer Coalition, Planned Parenthood Federation of America, and the Substance Abuse and Mental Health Services Administration. In 2001, Farra moved to San Francisco and dove into the wonderful world of online fundraising with Donordigital. In 2004, she came home to New York to get her Master of Science in Nonprofit Management at The New School and soon joined the team at Douglas Gould and Company to lead online engagement projects. Farra serves as Board Chair for Nonprofit Technology Network (NTEN), an organization that believes technology can revolutionize social change. She is also a part-time faculty member at The New School for Public Engagement and New York University Wagner Graduate School of Public Service, where she teaches classes about online engagement and strategic communications for nonprofits. SHOW LINKS: Farra Trompeter on Twitter (https://twitter.com/farra) BigDuck(http://www.bigducknyc.com/) Ebook On Impact of Rebranding For Nonprofits (http://www.bigducknyc.com/rebrandeffect) Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (http://bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.

On this episode we talk with John Haydon about how nonprofits are using Facebook in the wrong way, new ways nonprofits can use Facebook in 2016, and a method John uses to help nonprofits craft a social media strategy. John is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits realize their best marketing and fundraising results. John has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and various regional conferences throughout the United States and Canada. John is the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley), and is a regular contributor to the Huffington Post, Social Media Examiner, Social Media Today, and npEngage. SHOW LINKS: John Haydon's website filled with resources for nonprofits ~ http://www.johnhaydon.com/ Weekly nonprofit marketing trainings ~ http://www.johnhaydon.com/hdcb Find more episodes on iTunes (http://bit.ly/CVpodcast) or our website (https://www.causevox.com/podcast).

On this episode of Rally & Engage by CauseVox, we have the opportunity to talk with Mark Whitehead. He is the Executive Director and Co-founder of neverthirst, a nonprofit providing clean and living water solutions in North Africa and Southern Asia. We talk about the power of story in fundraising, the importance of clear and specific goals, and how social media can fuel online giving. Find more episodes on iTunes or www.causevox.com/podcast. neverthirst's World Water Day 2016 campaign ~ http://neverthirstwaterwwd.causevox.com/ neverthirst's fundraising event website ~ http://www.wodforwater.com/

On this episode of Rally & Engage by CauseVox, we have the opportunity to talk with Nancy Letteri. She is the Executive Director at Children of Vietnam, a nonprofit focused on alleviating child poverty. We talk about why we must think about about fundraising in a different way, how to get your board involved in fundraising, and how planning can help you keep momentum through your next campaign. Find more episodes on iTunes or https://www.causevox.com/podcast. Children of Vietnam's fundraising campaign ~ http://childrenofvietnam.causevox.com/

On this episode of Rally & Engage, a podcast about online fundraising hosted by CauseVox, we have the opportunity to talk with Rob Wu, the CEO and co-founder here at CauseVox. We thought we’d take the first episode and talk about his story before cofounding CauseVox, what shifts he has seen over the past six years in online fundraising, and why we’ve decided to start a podcast.