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Jennifer Jones, Chief Marketing Officer at TIDI Products, brings over 20 years of experience in the Medical Device industry, spanning a variety of sales and marketing roles. At her core, Jennifer is a marketer—but over the years, she's discovered her true passion lies in developing leaders. While many view leadership as a natural extension of technical expertise, she believes it is a distinct skill that requires intentional practice and consistent application. Today, leadership development is the cornerstone of her work. Jennifer leads a talented team of more than 50 professionals across product marketing, marketing communications, business development, and new product development. Her mission is to equip and empower leaders who will make a lasting impact in healthcare.To extend her reach, Jennifer launched a podcast—Virtual Leadership Coffee Chat with JJ—offering practical, actionable leadership advice. She believes that by getting to know your people, staying organized, listening to understand, asking before telling, and leading with humility, leaders can unlock limitless potential.Outside of work, Jennifer enjoys life with her husband of nearly 19 years and their 8-year-old son. She supports her husband's role as Music Director at their local church, cares for more than 100 plants, reads avidly, and builds elaborate Lego sets. Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!
Join "Can You Hear Me?" hosts Rob Johnson and Eileen Rochford as they welcome Jennifer Jones, CMO of TIDI Products, to explore how business leaders manage stress and make critical decisions during uncertain times. Discover practical insights on leading with resilience when the pressure is highest.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!
How can one foster collaboration within a team? Nathan Miller, the CEO of Miller Ink, is a seasoned communication strategist known for advising executives across business, government, and nonprofit sectors. With a strong background in history and public policy, Miller has guided numerous organizations in effectively narrating their stories and managing complex crises through clear communication and strategic thinking. He emphasizes the importance of blending fundamental communication principles with innovative tactics, setting measurable goals, and aligning messages with objectives to reach target audiences effectively. Advocating for transparency and honesty, particularly during the hiring process, Nathan prioritizes creating a harmonious work environment, which he believes is essential for retaining talent and building long-term client relationships. Key Takeaways Effective communication strategies require blending communication principles, setting clear goals, identifying target audiences, and aligning messages with objectives. Balancing business development with hands-on involvement in day-to-day operations is crucial for a positive and productive work environment. Resilience in business involves navigating challenges, having a long-term vision, being adaptable, and seizing growth opportunities. Key considerations when hiring an ad agency include involving senior personnel, relevant experience, deep expertise, and establishing a trust-based relationship. Blending strategic communication principles with tactical approaches like digital marketing is essential for successful communication campaigns. Operational dynamics of PR agencies include avoiding success fee structures, preferring cancel-any-time policies, and involving senior personnel with relevant experience in client accounts. More from Nathan Miller Nathan Miller is a seasoned entrepreneur and communications strategist known for founding Rentec Direct in 2007, a leading Grants Pass–based software company serving over 16,000 landlords and property managers across the U.S. Under Nathan's leadership, Rentec Direct has helped manage over $226 billion in real estate assets and has grown to become the third-largest platform in its market—all achieved without external funding or debt. The company has been featured on the Inc. 5000 list for seven consecutive years, a testament to Nathan's disciplined approach to organic growth and his deep understanding of the property management landscape. Beyond real estate technology, Nathan is also the founder and CEO of Miller Ink, a communications agency specializing in high-stakes messaging, issue advocacy, and crisis management. With experience as Director of Speechwriting and Advisor to the Ambassador at the Permanent Mission of Israel to the United Nations, as well as roles in U.S. policy and public affairs, Nathan brings a rare combination of strategic insight and global perspective. A UCLA graduate with degrees in History and Public Policy, he has built a reputation for turning complex ideas into powerful, results-driven campaigns. Website: https://miller-ink.com/ LinkedIn: https://www.linkedin.com/in/nathan-miller-6909628/ If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com You can also reach Jim by email: Jim@TheCEOProject.com LinkedIn: @theceoproject Instagram: @the_ceoproject Twitter/X: @the_CEO_Project Facebook: @IncCEOproject
As economic uncertainty and the pace of technological change increases around the world, the communications plans you made late last year might already need an update. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking you through how you should be reviewing and updating your communications plans in light of this constantly changing environment.
Patrick Rooney is a visionary leader with a career dedicated to understanding and influencing decision-making behaviors—whether in purchasing, career choices, or philanthropy. His work has centered on driving advocacy, enabling businesses to harness the power of authentic voices to build trust and engagement. As the CEO of MahaloHub, Patrick leads a technology platform that simplifies the process of inviting, capturing, editing, and sharing customer and employee video testimonials. Prior to MahaloHub, he was the founder and CEO of QUEsocial, an employee advocacy platform that was successfully acquired by private equity. He also co-founded Zocalo Group, a pioneering social media and digital marketing firm later acquired by Omnicom. Patrick specializes in business and marketing strategy, customer advocacy, go-to- market strategy, brand marketing, employee engagement, digital marketing, and social media. His expertise lies in helping brands create meaningful connections that inspire advocacy and long-term loyalty.https://mahalohub.com/2025 Comms Report Advancing: The Story Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!
In a world where authentic storytelling is the key to powerful marketing, how can businesses use video to create real impact? In the latest episode of Can You Hear Me?, co-hosts Rob Johnson and Eileen Rochford sit down with expert video content creator Patrick Rooney of MahaloHub. Together, they explore the strategies behind crafting compelling stories that showcase clients and employees in a meaningful way.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!
Anne Marie Mitchell – Senior Vice PresidentAnne Marie has been with Reputation Partners since 2023. She has 25+ years of experience as a communications consultant, strategist, educator, and trainer. Throughout her career, Anne Marie has specialized in employee and leader communications as a consultant working with leaders at Fortune 100 companies as well as in-house with companies including Sara Lee, Case Corporation, ComEd, Rand McNally and others. She is a specialist in helping C-Suite leaders deliver impactful messages that retain and motivate employees during times of crisis and culture transition. Fluent in Spanish and having lived and worked in Europe, Mexico and South America, Anne Marie is particularly adept at supporting organizations with complex, global workforces. She is co-president of The Publicity Club of Chicago (PCC) and serves on the board of Steep Theatre in Chicago's Edgewater district. Tweed Thornton is a dedicated leader driven by a passion for social impact and organizational excellence. As the founder and CEO of Four Star Initiatives (FSI), Thornton has led his company since 2017 to make significant contributions to nonprofit organizations such as the AIDS Foundation of Chicago, the Alliance for Regional Development, Collaboraction Theatre Company, the Publicity Club of Chicago, and WTTW. FSI's work includes community and media outreach, event planning, meeting facilitation, operational growth, and strategic development.Before establishing FSI, Thornton served as Executive Director at the City Club of Chicago for eight years, during which time he oversaw a tripling of membership and events. His tenure was marked by notable achievements, including attracting prominent national speakers, highlighted by a joint forum featuring U.S. Senators Richard Durbin and John McCain.Today, Thornton is a sought-after speaker and organizer for panels, podcasts, and other thought leadership discussions. Thornton specializes in bringing people together to create future action. Committed to giving back, he serves various nonprofits as a volunteer, including as President of the Board of Directors for the Association of Consultants to Nonprofits.Publicity Club of ChicagoGolden Trumpet Awards Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!
In the latest episode of the “Can You Hear Me?” podcast, co-hosts Eileen Rochford and Rob Johnson dive into the significance of marketing awards with industry experts Anne Marie Mitchell and Tweed Thornton. They explore how these accolades not only recognize outstanding creativity and effort but also enhance professional reputation, boost team morale, and foster valuable networking opportunities. Join them as they discuss why being honored in such a competitive field is a vital milestone for marketing professionals and agencies alike.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!
Is it time to reboot your nonprofit's communications strategy? In this episode, Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, and Farra Trompeter, co-director, discuss the latest nonprofit communications trends, the need to focus, evolve, and reflect on approaches, challenges staff face, and why nonprofits may need to reboot their communication strategy.
Enterprise Connect 2025 Offers Vendor Neutral Learning, Experiencing and Exploring, Podcast, New Impact Summits, Case Studies Offered, "You're going to hear all sides, and you have a chance to talk to all sides" “That's what attendees and our enterprise friends tell us constantly that's the biggest value of all for them is that I can meet all my vendors in one go just by hitting this event,” says Erik Krapf, General Manager and Program Co-Chair, Enterprise Connect Publisher. “The information, going to get is going to be vendor-neutral. I'm not going to get a story that you must buy from this person, or that only this company has the right technology to solve this problem. You're going to hear all sides, and you have a chance to talk to all sides.” In this podcast, Eric discusses the upcoming Enterprise Connect 2025, in Orlando's Gaylord Palms, Orlando, Florida, March 17-20, 2025. Insights Mike Massimino, Former NASA Astronaut, NY Times Bestselling Author, and Columbia University Professor is a keynoting. Featured speakers include Ilya Bukshteyn, Microsoft, VP, Microsoft Teams Calling, Devices and Premium Experiences, Pasquale DeMaio, AWS, Vice President, Customer Experience Services, Anurag Dhingra, Cisco, SVP & GM, Smita Hashim, Zoom, Chief Product Officer, Duncan Lennox, Google, VP and GM of Applied AI, and Kira Makagon, Ring Central, Chief Innovation Officer. Impact Summits Erik discusses a new feature called Impact Summits. As we learn, these special sessions are designed to give attendees a complete view of Customer Engagement, AV & Video for True Collaboration and Case Studies in Communications Strategy. Enterprise users face the challenges of making long-term investments and performing smooth migrations while keeping everything secure. A vendor-neutral environment, real-world case studies, and front-line people who have direct experience with these challenges. “We've got an AI track that's got several sessions on it that deal a lot with the kind of, you know, where's the technology going. AI is also going to be a major component of some of the other tracks, contact centers where we know AI is seeing its early use cases… We've got several sessions, including a case study with Fannie Mae, the mortgage finance company, and how they're rolling out their AI assistant and some really good real-world stories from some great speakers there.” www.enterpriseconnect.com
John Hood is back on the Forgotten America podcast to discuss his latest installment in the Folklore Cycle! Waterfolk takes on the formative period of American history between the 1830s and the 1850s. He shares with Garrett some of the unbelievable historical events and relationships that inspired scenes in his story. He also dives into some of the popular and lesser-known folktales and cryptids that appear throughout the novel. John and Garrett discuss the role restraints play in unleashing creativity, and we even get a sneak peek into the fourth adventure in the Folklore Cycle. Additional Resources Waterfolk: https://folklorecycle.com/ John Hood, President of the John William Pope Foundation, https://jwpf.org/team/john-hood/ Episode 20: Mountain Folk https://forgottenamerica.libsyn.com/ep-020-mountain-folk Episode 48: Forest Folk and the Return of John Hood https://forgottenamerica.libsyn.com/ep-048-forrest-folk-with-john-hood Bud Collyer – https://en.wikipedia.org/wiki/Bud_Collyer Kraken: https://en.wikipedia.org/wiki/Kraken Water Panther: https://en.wikipedia.org/wiki/Underwater_panther Water Maidens, Welsh: https://en.wikipedia.org/wiki/Gwragedd_Annwn#:~:text=Gwragedd%20Annwn%2C%20(singular%20Welsh%3A,Teg%20or%20Welsh%20fairy%20folk. Bear Springs, New Mexico: https://bearsprings.wordpress.com/ Monongahela, Monongy https://uppermonriver.org/do-three-legendary-monsters-inhabit-the-monongahela-river/ 1st book favorite character: Nanyehi Nancy Ward, Cherokee woman https://wams.nyhistory.org/settler-colonialism-and-revolution/the-american-revolution/nanyehi-nancy-ward/ 2nd book fav: Real Life Ichabod Crane, https://www.thehistoryreader.com/historical-figures/halloween-story-real-ichabod-crane/ 3rd book fav: Sam Houston, https://en.wikipedia.org/wiki/Sam_Houston Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer & Audio Editor Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Donate, Newsletter
2024 was a transformative year in the communications business, from incorporating artificial intelligence into the daily rhythm of business to dealing with an onslaught of misinformation and disinformation. Join “Can You Hear Me?” co-hosts Eileen Rochford and Rob Johnson as they recap the big lessons of 2024 and share what we believe will be the most critical communications themes for 2025.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!
Co-hosts Eileen Rochford and Rob Johnson dive into the transformative year of 2024, unpacking the rise of AI in business and the battle against misinformation. Tune in as they share key lessons from the past year and explore the critical communications trends shaping 2025.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!
An effective donor engagement and communications strategy is more than a means to an end. It's a reflection of your organisation's mission, values, and commitment to making a difference. By focusing on understanding your donors, communicating impact, building quality relationships, utilizing technology, and optimising your efforts, you can create a strategy that excites your supporters and also propels your mission forward. Therefore, start today by evaluating your current donor engagement practices and identifying opportunities for improvement. Remember, every interaction is a chance to inspire and deepen the connection between your organisation and its supporters. In today's podcast, Erin Straza from Company and Stephen Halasnik from Financing Solutions (https://financingsolutionsnow.com/) discuss donor engagement and communications strategy that excites your organization.
This episode of Talking Tactics is all about empathy. Allie Bear and Madelin Thompson from Wilfrid Laurier University in Canada share how they came up with a very successful Admissions Top Questions video series to support their prospective students through their university decision. The tactic was grounded and born from a robust student journey mapping project, and ended up getting 15,000 views (with half coming from email!) over the 2023 admission cycle. Check out Wilfrid Laurier University's Admissions Top Questions series.Guest Names:Allie Bear, Manager of Marketing and Communications Strategy at Wilfrid Laurier UniversityMadelin Thompson, Communications Coordinator at Wilfrid Laurier UniversityGuest Socials:https://www.linkedin.com/in/alliebear/https://www.linkedin.com/in/madelinthompsonGuest Bios: Allie Bear is a seasoned marketing and communications strategist with a proven track record in developing and executing integrated plans. With over ten years of experience in the higher education sector, Allie has been instrumental in attracting and converting prospective students through compelling marketing campaigns and communications plans. Currently serving as the Manager of Marketing and Communications Strategy at Wilfrid Laurier University, Allie leads a team of five specialists in communications, digital engagement, and CRM-enabled marketing. Her role focuses on attracting prospective undergraduate students to consider Laurier as their top-choice university. Working closely with the integrated recruitment and admissions leadership team, Allie develops data-informed enrollment strategies and ensures a seamless journey for each student through the enrollment funnel.Madelin Thompson is a Communications Coordinator for Wilfrid Laurier University's Recruitment & Admissions Team, with over 5 years of experience specializing in email marketing. During her two years as a Communications Coordinator at Laurier, Madelin has developed and overseen a comprehensive content calendar, launched multiple highly targeted email marketing campaigns, and contributed to notable increases in enrolment numbers for programs of focus at Laurier. Madelin's favourite aspect of her job lies in analyzing campaigns and crafting compelling messaging that resonates with target audiences, merging creativity with data-driven insights. - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Clayton Rasche is a first-generation Louisianan who adores his home state. He joins Garrett on this episode of the Forgotten America podcast to share about the incredibly rich culture of Louisiana. The Pelican State has deep French roots which can be seen in everything from the architecture to the political system to the food. We learn a little bit about the differences between Cajun and Creole culture and about the variety of small and large cities to explore. If you enjoy music, soulful food, and nature, you'll love this exploration of Louisiana through Clayton's eyes. Additional Resources Grand Isle, Louisiana https://en.wikipedia.org/wiki/Grand_Isle,_Louisiana Louisiana State Symbols https://statesymbolsusa.org/symbol-official-item/louisiana/state-nickname/pelican-state Zydeco music: https://en.wikipedia.org/wiki/Zydeco Buckwheat Zydeco: https://en.wikipedia.org/wiki/Buckwheat_Zydeco Lana Del Rey & her husband: https://www.elle.com/culture/celebrities/a62103404/who-is-lana-del-rey-boyfriend-jeremy-dufrene/ Parishes instead of Counties: https://en.wikipedia.org/wiki/List_of_parishes_in_Louisiana Cajun: https://en.wikipedia.org/wiki/Cajuns Creole: https://en.wikipedia.org/wiki/Louisiana_Creole_people Some history and differences between Cajun & Creole culture and meaning: https://www.hnoc.org/publications/first-draft/whats-difference-between-cajun-and-creole-or-there-one Mandeville, Louisiana: https://en.wikipedia.org/wiki/Mandeville,_Louisiana True Detective: https://www.imdb.com/title/tt2790174/ Liz's Where Ya At Diner: https://lizswhereyatdiner.com/ Baton Rouge: https://www.visitbatonrouge.com/listing/louisiana-state-capitol/238/ Tiki Bar in New Orleans: https://latitude29nola.com/ Beach Bum Berry's Latitude 29: https://latitude29nola.com/ Follow Clayton on Social Media Instagram @claytonrasche Facebook /claytonrasche/ Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer - @Aviv5753 Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Donate, Newsletter
Chris Ingstad is the President of Iowans for Tax Relief Foundation and an 8th generation Iowan. He joins the Forgotten America podcast to discuss life in Iowa. Chris explains why he hasn't seriously considered leaving the state despite its harsh winters, and he talks about the food, culture, economy, and heritage of the Hawkeye state. Additional Resources Follow Chris's work at Iowans for Taxpayer Relief Foundation: https://itrfoundation.org/staff/ Grant Wood and American Gothic: https://en.wikipedia.org/wiki/Grant_Wood University of Iowa Writer's Workshop: https://writersworkshop.uiowa.edu/ Field of Dreams: https://www.imdb.com/title/tt0097351/ “Our liberties we prize, and our rights we will maintain.” - Iowa State Motto https://publications.iowa.gov/135/1/profile/8-1.html#:~:text=On%20the%20white%20center%20stripe,in%20red%20below%20the%20streamers Okoboji, Iowa https://vacationokoboji.com/ Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer - @Aviv5753 Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Donate, Newsletter
For this Halloween Special, Lyndsey Quinlan, Digital Marketing Associate for the Cardinal Institute, and Jessica Dobrinsky, Staff Writer for the Cardinal Institute, join Garrett Ballengee to discuss horror films set in rural locations. They share their favorites and explore themes of folklore, rural horror, and hicksploitation. They also take a deep dive into what makes a good horror film and look at literary themes, the power of music and lighting in film, human psychology analyzed through film, and some history behind scary movie genres. If you enjoy horror films, and even if you don't, you'll enjoy this riveting discussion of top horror films set in rural America. Follow Jessica & Lyndsey Follow Jessica Dobrinsky on Twitter https://x.com/jldobrinsky Follow Lyndsey Quinlan on Twitter https://x.com/its_Lynds_ Films Discussed Night of the Hunter Night of the Living Dead Texas Chainsaw Massacre Children of the Corn Evil Dead 2 Sleepy Hollow The Blair Witch Project The Witch Additional Resources & Mentions Nightmare Before Christmas - film Hicksploitation – theme/trope Film Noir - genre Harry Powers – serial killer West Virginia Penitentiary a.k.a. Moundsville Penitentiary Horror Film - genre Leaning on the Everlasting Arms – Hymn Once Upon a Time There Was a Pretty Fly – Song White Zombie – film Slasher – genre Head Cheese – food Video nasty – type of film Stephen King – author Carrie – novel Comedy Horror – genre The Evil Dead – film Necronomicon Ex Mortis – fictional book from a film Ash vs. Evil Dead – TV show Sam Raimi – film director Bruce Campbell – actor and producer The Legend of Sleepy Hollow – book Atmospheric Horror – genre Found footage – film technique Flying Ointment Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer - @Aviv5753 Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Donate, Newsletter
Emma Ayers, a native of East Tennessee and Religion & Culture Writer with the Washington Times, joins us today for the second half of our discussion of Hurricane Helene disaster recovery. She shares her perspective on the culture, economy, and people of East Tennessee and how they are responding to the unprecedented natural disaster of Hurricane Helene. She also shares a little about mule trains and other non-traditional ways that Appalachians are helping each other in their time of need. Additional Resources: East Tennessee Hurricane Helene Recovery Resources: https://www.knoxnews.com/story/news/local/2024/10/10/east-tennessee-flooding-rescues-resources-hurricane-helene-relief/75608482007/ Tennessee Disaster Recovery Map: https://www.tn.gov/tdot/projects/projects-region-1/hurricane-helene-recovery.html Barstool Conservatism: https://en.wikipedia.org/wiki/Barstool_conservatism Mule Trains: https://www.washingtontimes.com/news/2024/sep/30/north-carolina-residents-use-mule-trains-to-delive/ Social Trust: https://www.socialcapitalresearch.com/trust-and-trustworthiness/ Follow Emma's work at the Washington Times: www.washingtontimes.com Ways to Donate & Support: Samaritan's Purse: https://www.samaritanspurse.org/disaster/hurricane-helene/ Look for actual individuals who live in the area who are looking for help on the ground. Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer - @Aviv5753 Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Donate, Newsletter
Text DougWhy is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe. Listen For5:21 Segmenting NASA's Audiences9:38 Making Complex Science Relatable11:02 Collaborating with Partners - There's Space for Everybody21:30 Answer to Last Episode's Question From Guest Arik Karani Guest: Brittany BrownNASA Contact | Website | X | LinkedIn | Instagram | YouTube Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
(We had some unusual technical difficulties when recording this episode. So please forgive any choppiness that may result – we did what we could to edit it as smoothly as possible.) Brooke Medina, Vice President of Communications for the John Locke Foundation, joins Garrett Ballengee to discuss the impact of Hurricane Helene on Western North Carolina and how these Appalachian communities are responding to this unprecedented disaster. Additional Resources: John Locke Foundation: https://www.johnlocke.org/about/team/brooke-medina/ Samaritan's Purse: https://www.samaritanspurse.org/disaster/hurricane-helene/ Baptists on Mission: https://baptistsonmission.org/ Cajun Navy: https://www.cajunnavyrelief.com/ Donate to Hurricane Helene Refief: https://www.johnlocke.org/help-support-hurricane-helene-relief-efforts-in-western-nc/ Shop to Support Relief Efforts: https://johnlockestore.com/collections/restore-western-nc Carolina Journal: https://www.carolinajournal.com/ Hurricane Helene: https://www.axios.com/2024/10/04/hurricane-helene-deadliest-us-storms-death-toll Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer - @Aviv5753 Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
MobilizeVote ForwardVoterizer5 Strategies Approach and the Voter Movement Project Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!
Discover the secrets of political messaging to enhance your business communication. Join "Can You Hear Me?" podcast hosts Rob Johnson and Eileen Rochford as they reveal four powerful campaign tactics that can revolutionize your professional interactions and drive exceptional results.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!
Shawn Peterson, President of Catholic Education Partners and long-time resident of Minnesota, joins this episode of the Forgotten America podcast to weigh in on the selection of Tim Walz as the Democratic VP nominee. He also shares about the political history of Minnesota and its cultural history and shifts. If you're curious about the Upper Midwest and its Scandinavian roots, Garrett's discussion with Shawn will be enlightening. Mentioned in this Episode: Red Wing boots from Minnesota https://en.wikipedia.org/wiki/Norman_Borlaug Minnesota Iron Range: beautiful old towns up there that have fallen into disrepair, very hard-working salt of the earth people https://en.wikipedia.org/wiki/Cass_Gilbert Norwegian Lefse https://www.allrecipes.com/recipe/18082/norwegian-lefse/ Catholic Education Partners https://catholiced.us/ Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer - @Aviv5753 Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
The Role of Empathy in Modern LeadershipSimon Sinek: "Leadership is not about being in charge. Leadership is about taking care of those in your charge." Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!
Explore how empathy is reshaping modern leadership and transforming C-Suite dynamics. Join co-hosts Rob Johnson and Eileen Rochford as they delve into the power of emotional intelligence in management on the latest episode of the "Can You Hear Me?" podcast.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!
Dr. Barker is the President of Southern Wesleyan University in South Carolina and joins us today to talk about current challenges in higher education and the importance of an education that teaches values and not just skills. Fun Fact: his home state is West Virginia, so Garrett kicks off this discussion by asking Dr. Barker about his hometown of Clarksburg. Dr. Barker shares stories about the Italian heritage of West Virginia, his time as a military chaplain, and how he came to work in higher education. If you care about the future of post-secondary education and wonder how we got to a place with such a broken system, this is an episode you'll enjoy. Learn more about Southern Wesleyan and Dr. Barker at https://www.swu.edu/about/who-we-are/our-president/ Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer & Editor Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
In this episode, Matt Cohen sits down with Arati Sharma and Satish Kanwar, the powerhouse duo behind Good Future, a family office with a mission to support and grow the Canadian tech ecosystem. They discuss their journey from starting the digital design agency Jet Cooper to playing pivotal roles at Shopify, and now investing in the next generation of entrepreneurs. The conversation delves into their insights on building community, the importance of innovation, and their commitment to making a lasting impact on the Canadian tech scene.About Arati SharmaArati Sharma is a prominent entrepreneur, angel investor, and technology leader based in Toronto, Canada. She is the Co-Founder and President of Good Future, a family office focused on building and investing in companies that positively impact the world. Arati is also the Founding Partner of Backbone Angels, a collective of female investors dedicated to supporting women and non-binary founders, particularly those from underrepresented communities. Alongside her investing activities, Arati co-founded Ghlee, a skincare brand rooted in South Asian tradition, which has gained significant traction since its launch in 2019.Prior to her entrepreneurial ventures, Arati spent nearly a decade at Shopify, where she played a pivotal role in shaping the company's marketing strategy. She was the Director of Product Marketing, responsible for establishing and scaling the product marketing function as Shopify expanded its global reach. Arati also led the creation of Shopify's annual Unite conference, transforming it into a major event for the company's partners and developers. Her earlier roles at Shopify included leading offline, experiential, and community marketing, where she spearheaded initiatives like Shopify's first merchant roadshow and high-profile events such as Kylie Jenner's first pop-up shop.Before joining Shopify, Arati worked at Jet Cooper, a Toronto-based digital design agency, where she held various roles, including Communications & Strategy and Operations Manager. Her work at Jet Cooper involved developing the company's communication strategies, managing operations, and contributing to the firm's internal culture. Arati's early career also included leadership positions in student organizations, such as the Canadian Alliance of Student Associations and the Ontario Undergraduate Student Alliance, where she honed her skills in advocacy and leadership.About Satish KanwarSatish Kanwar is a seasoned technology entrepreneur and business leader from Toronto, Canada. He is the Co-Founder of Good Future, a family office that invests in and operates businesses with a focus on positive-sum impact. In addition to his role at Good Future, Satish serves as the Board Chair of BetaKit, Canada's leading tech news publication, and holds board positions at Toronto Global and Delphia. His leadership and influence in the tech community have earned him recognition, including being named to Forbes' 30 Under 30 and Toronto Life's Most Influential lists.Satish spent a decade at Shopify, where he held various senior roles, most recently as Vice President of Corporate Development and Head of Product Acceleration. In this capacity, he oversaw over 30 strategic acquisitions, investments, and alliances, significantly contributing to Shopify's growth beyond online stores into multi-channel commerce. His earlier roles at Shopify included leading the company's product strategy for online stores, retail point of sale, and multi-channel platforms, establishing Shopify as a leader in global commerce technology.Before his tenure at Shopify, Satish co-founded Jet Cooper, a digital design studio based in Toronto that was acquired by Shopify in 2013. At Jet Cooper, Satish was instrumental in building the agency into a well-regarded design firm, which ultimately became Shopify's foundation in Toronto. Earlier in his career, Satish worked as a Marketing Manager at Microsoft Canada, where he developed his passion for technology and entrepreneurship. Satish is a graduate of the University of Toronto, where he earned his Bachelor of Business Administration.In this episode, we discuss:(00:34) Starting at Jet Cooper, the early days of Canadian tech(02:13) Meeting Satish and the mystique of Jet Cooper(03:03) The importance of community and design(04:51) How Jet Cooper cornered the market on design talent(07:03) The unexpected Shopify acquisition offer(09:42) Transitioning to Shopify and leading community initiatives(13:55) Building Shopify's multi-channel platform strategy(16:20) Leaving Shopify to pursue new creative ventures(18:47) The founding of Backbone Angels and supporting diverse founders(23:19) The mission of Good Future and supporting Canadian innovation(27:08) The vision behind Good Future and its unique approach(32:39) Balancing investments with building new ventures like Ghlee(33:13) Acquiring BetaKit to strengthen Canadian tech storytelling and why supporting media is crucial for the Canadian tech ecosystem(37:27) BetaKit's mission and avoiding paywalls to tell Canadian stories(42:01) Balancing personal and professional life while building together(44:41) How becoming a parents made them more empathetic leaders and taught them the importance of work-life balance(47:51) The biggest risk to Canadian tech is a lack of shared vision(50:07) The need for affordable living to foster Canadian innovation(53:01) Leaving a legacy as force multipliers for Canadian tech(53:38) The legacy they want to leaveFast Favorites:
J.D. Vance's selection as President Trump's Vice-Presidential running mate has kicked up a renewed firestorm around Vance's Appalachian bona fides and his book Hillbilly Elegy. Is he legitimately Appalachian? What does it even mean to be Appalachian? In this episode of Forgotten America, Garrett is joined by Anthony Hennen, journalist and fellow Appalachian, to discuss this Vice-Presidential pick and what it might mean for the region. Kentucky Governor Andy Beshear's Commentary on J.D. Vance https://x.com/douglaswburns/status/1817976888695951677 https://x.com/SeanPEngland/status/1815366244624740751 J.D. Vance's Hillbilly Elegy https://www.amazon.com/Hillbilly-Elegy-Memoir-Family-Culture/dp/0062300547 Follow Anthony's Work https://expatalachians.com/author/anthonyh https://tfas.org/news/tfas-announces-recipients-of-2023-24-robert-novak-journalism-fellowship/ https://www.thecentersquare.com/users/profile/anthony%20hennen/ Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer & Editor Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
Daniel Corcoran joins Forgotten America to discuss men's issues and why he feels our modern culture is leaving men behind. Statistics across a variety of sectors show that men are struggling with mental health, criminality, friendship, overall well-being, purposelessness, and society's perception of men. Dan & Garrett discuss these issues, how they affect men, and ways we can improve the lives of boys and men. Keep up with Dan's work: Overcoming the Divide – YouTube Podcast https://www.youtube.com/@overcomingthedivide Men of Tomorrow – podcast https://podcasts.apple.com/us/podcast/men-of-tomorrow/id1752861808 @dancorcoran28 on Instagram Some Relevant Statistics Mentioned in this Episode: 15% of men don't have a close friend (5 fold increase since 1990) 4 times more likely to die by suicide but 10 percentage points less likely to seek help 10 Million working-age men are not working or looking for work 71% of opioid overdoses are men 80-93% of men comprise prison populations Additional Resources Mentioned: Richard Reeves: https://richardvreeves.com/ True Detective Quote: https://www.shmoop.com/quotes/world-needs-bad-men.html @TheTinMen https://www.instagram.com/thetinmen/ Can't Hurt Me by David Goggins https://a.co/d/5iFYOas Stoic Philosophy https://www.britannica.com/topic/Stoicism Camille Paglia https://en.wikipedia.org/wiki/Camille_Paglia The Art of Manliness https://www.artofmanliness.com/ Jordan Peterson https://www.youtube.com/user/JordanPetersonVideos Jocko Willink https://jocko.com/ Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer & Editor Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
Natalie A. Brown is Chief Executive Officer of Mesirow and a member of the firm's Board of Directors. As CEO, Natalie oversees firm-wide growth and profitability, the execution of strategic initiatives, and shareholder value creation, partnering with the firm's Executive Chairman and Board of Directors to establish and implement all facets of corporate strategy. Natalie joined Mesirow in 2018 as Chief Financial Officer. In this role, she led the Accounting and Finance team, overseeing accounting operations, business accounting, audit and tax, as well as financial planning and analysis. In 2020, Natalie assumed the role of Chief Administrative Officer and, in 2021, she was named President. Prior to Mesirow, Natalie spent nearly two decades with Nuveen, most recently as Managing Director, Head of Nuveen Advisory Services Finance. During her time at Nuveen, she was instrumental in several financial and accounting capacities, including Head of Financial Planning and Analysis and Head of Investor Relations and Managing Director, Finance and Accounting. Prior to Nuveen, she worked at Kraft Foods and KPMG in accounting and finance roles. Natalie is a member of the Economic Club of Chicago and sits on the Board of After School Matters, Big Shoulders Fund and the Executives' Club of Chicago. Natalie is a LINK Unlimited Scholars Mentor and was appointed to the Dean's Council of the Indiana University's Kelley School of Business. She earned a Bachelor of Science in accounting from Indiana University's Kelley School of Business and a Master of Business Administration from University of Chicago's Booth School of Business. Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!
Join us on the 'Can You Hear Me?' podcast as we launch our new series, 'How They Do It,' delving into communications and leadership. In this episode, hosts Eileen Rochford and Rob Johnson sit down with Natalie Brown, CEO of Mesirow Financial, for an exclusive look at her insights and strategies on mastering executive leadership and communication skills.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!
Send us a Text Message.The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel companies. While his comments are aimed at combating climate change, they overlook the crucial role PR pros play in driving innovation and transparency within these companies. By disengaging, PR experts could inadvertently hinder progress towards net-zero goals, as their expertise is vital in communicating and facilitating the transformative changes necessary for a sustainable future. But this raises another question – when should we say no to working with a company?Listen For4:02 Understanding the Influence of Public Relations4:40 The Role of Public Relations in Environmental Progress6:10 Ethics vs Morality in Public Relations17:45 Driving Positive ChangeGuest: Stuart BruceWebsite | Email | LinkedIn Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the Show.
Originally from Ripley, Ohio and currently residing in Lexington, Kentucky, Caleb Franz is the Program Manager for Young Voices and the author of The Conductor: The Story of Rev. John Rankin, Abolitionism's Essential Founding Father. Caleb grew up in the town where John Rankin eventually died and was surrounded by stories of his role in history. He is now writing the authoritative biography on this forgotten founding father of the American abolition movement. He joins Garrett on the Forgotten America podcast to make sure we all remember this previously Forgotten American Hero. Caleb Franz's book, The Conductor: The Story of Rev. John Rankin, Abolitionism's Essential Founding Father Coming Out October 15th! https://www.amazon.com/Conductor-Rankin-Abolitionisms-Essential-Founding/dp/1637589891 Follow Caleb's work at Young Voices here: https://www.joinyv.org/staff/caleb-franz De Tocqueville on Slavery along the Ohio River https://voegelinview.com/noble-savages-and-barbarized-slaves-tocqueville-on-native-americans-and-african-americans-in-democracy-in-america/ Beyond the River: The Untold Story of the Heroes of the Underground Railroad https://www.amazon.com/Beyond-River-Untold-Underground-Railroad/dp/0684870665 Read more about John Rankin https://rlo.acton.org/archives/125356-the-letters-that-inspired-the-american-abolition-movement.html Second Great Awakening: https://en.wikipedia.org/wiki/Second_Great_Awakening John Rankin House https://www.ohiohistory.org/visit/browse-historical-sites/john-rankin-house/ John Rankin's burial place https://www.findagrave.com/memorial/8760833/john-rankin National Underground Railroad Freedom Center https://freedomcenter.org/ Buffalo Trace Bourbon: https://www.rarebourbonshop.com/products/buffalo-trace-bourbon-1-liter Elijah Craig Bourbon: https://www.rarebourbonshop.com/products/elijah-craig-small-batch-bourbon Twitter @CalebFranz Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer - @Aviv5753 Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
What do the French Horn, Led Zepplin, and C.S. Lewis have in common? They are all part of the Great Conversation. Dr. Junius Johnson joins the Forgotten America podcast to discuss classical education and the literary life. Dr. Johnson grew up in Louisville, KY, and shares his story of discovering the Western Canon, classical music, and Latin. This episode is a great introduction to the classical education movement taking the country by storm. If you'd like to see a little more truth, goodness, and beauty reflected in the world around you, you'll want to listen to this episode and hear the wisdom Dr. Johnson has to share with us. And if you're looking for a new book to add to your booklist, make sure you take notes while listening. Follow Dr. Junius Johnson's work: https://www.juniusjohnson.com/ OR https://academics.juniusjohnson.com/ Further Reference: The Western Cannon by Harold Bloom https://www.abebooks.com/first-edition/Western-Canon-Book-School-Ages-BLOOM/31214804233/bd C.S. Lewis https://www.christianbook.com/page/christian-authors/cs-lewis Mimesis - https://en.wikipedia.org/wiki/Mimesis Resource for scanning Latin poetry https://www.thoughtco.com/scan-a-line-of-latin-poetry-118819 John Dewey: https://www.britannica.com/biography/John-Dewey William James: https://plato.stanford.edu/entries/james/ Children of Time https://en.wikipedia.org/wiki/Children_of_Time_(novel) Dune https://www.thriftbooks.com/series/dune-chronicles/37695/ Garth Nix https://garthnix.com/books/the-seventh-tower/ https://garthnix.com/books/the-keys-to-the-kingdom/ https://garthnix.com/books/the-old-kingdom/ Timothy Zahn https://en.wikipedia.org/wiki/Quadrail_series Writing history textbooks for highschoolers with Classical Academic Press: Humanitas https://classicalacademicpress.com/ https://classicalacademicpress.com/collections/humanitas Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer - @Aviv5753 Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: MIRI 2024 Communications Strategy, published by Gretta Duleba on May 29, 2024 on LessWrong. As we explained in our MIRI 2024 Mission and Strategy update, MIRI has pivoted to prioritize policy, communications, and technical governance research over technical alignment research. This follow-up post goes into detail about our communications strategy. The Objective: Shut it Down[1] Our objective is to convince major powers to shut down the development of frontier AI systems worldwide before it is too late. We believe that nothing less than this will prevent future misaligned smarter-than-human AI systems from destroying humanity. Persuading governments worldwide to take sufficiently drastic action will not be easy, but we believe this is the most viable path. Policymakers deal mostly in compromise: they form coalitions by giving a little here to gain a little somewhere else. We are concerned that most legislation intended to keep humanity alive will go through the usual political processes and be ground down into ineffective compromises. The only way we think we will get strong enough legislation is if policymakers actually get it, if they actually come to understand that building misaligned smarter-than-human systems will kill everyone, including their children. They will pass strong enough laws and enforce them if and only if they come to understand this central truth. Meanwhile, the clock is ticking. AI labs continue to invest in developing and training more powerful systems. We do not seem to be close to getting the sweeping legislation we need. So while we lay the groundwork for helping humanity to wake up, we also have a less dramatic request. We ask that governments and AI labs install the "off-switch"[2] so that if, on some future day, they decide to shut it all down, they will be able to do so. We want humanity to wake up and take AI x-risk seriously. We do not want to shift the Overton window, we want to shatter it. Theory of Change Now I'll get into the details of how we'll go about achieving our objective, and why we believe this is the way to do it. The facets I'll consider are: Audience: To whom are we speaking? Message and tone: How do we sound when we speak? Channels: How do we reach our audience? Artifacts: What, concretely, are we planning to produce? Audience The main audience we want to reach is policymakers - the people in a position to enact the sweeping regulation and policy we want - and their staff. However, narrowly targeting policymakers is expensive and probably insufficient. Some of them lack the background to be able to verify or even reason deeply about our claims. We must also reach at least some of the people policymakers turn to for advice. We are hopeful about reaching a subset of policy advisors who have the skill of thinking clearly and carefully about risk, particularly those with experience in national security. While we would love to reach the broader class of bureaucratically-legible "AI experts," we don't expect to convince a supermajority of that class, nor do we think this is a requirement. We also need to reach the general public. Policymakers, especially elected ones, want to please their constituents, and the more the general public calls for regulation, the more likely that regulation becomes. Even if the specific measures we want are not universally popular, we think it helps a lot to have them in play, in the Overton window. Most of the content we produce for these three audiences will be fairly basic, 101-level material. However, we don't want to abandon our efforts to reach deeply technical people as well. They are our biggest advocates, most deeply persuaded, most likely to convince others, and least likely to be swayed by charismatic campaigns in the opposite direction. And more importantly, discussions with very tech...
In this special solo episode, Garrett takes some time to reflect on recent conversations with guests of the Forgotten America podcast and his Spring vacation to Scottland & Ireland. The last few months of guests and travel have driven home the need for West Virginia to have a Hall of Heroes to celebrate its people and its past. This episode is a great reminder of the importance of loving the place you're from and sharing your passion for it with others. Special Mentions: Edinburgh, Scottland https://edinburgh.org/ Similarities between Scottland and Appalachia https://www.ecoclimax.com/2021/05/the-appalachian-mountains-scottish.html Of course, Scottland would have a history of coal mining! https://edinburgh.org/event/before-and-after-coal/ Adam Smith: https://en.wikipedia.org/wiki/Adam_Smith Cliffs of Moher – Ireland https://www.cliffsofmoher.ie/ Galway (Irish Nashville) https://en.wikipedia.org/wiki/Galway The Burren https://www.cliffsofmoher.ie/your-visit/beyond-the-cliffs-places-to-see/the-burren/ Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer Communications & Social Media Associate - @Aviv5753 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
Amanda Joy Foley is a Communications Strategy & Messaging Consultant who has merged 20+ years of PR expertise with the wisdom of Human Design & The Gene Keys. Amanda works with entrepreneurs who want to do things differently and connect back into the heart-based 'why' behind their work. Unlocking our personal messaging and energetic PR strategy allows us to trust our inner guidance, stop looking externally for answers, and feel confident articulating what makes us special and magnetic. Most importantly, it puts the joy back into communications for business owners by showing it doesn't have to be one-size-fits-all or feel hard. Amanda offers 1:1 sessions as well as group classes and works within the Human Design and business communities to introduce audiences to her Intuitive PR™ method. Connect with Amanda at www.curateyoursoul.com or on Instagram @curate.your.soul You can get your chart about YOUR human design here: https://www.curateyoursoul.com/bodygraph-chart
General election: What makes a successful communications strategy? by Institute for Government
Tiffany Hoben is the Director of Education Partnerships & Strategy for the Cardinal Institute for West Virginia Policy. She joins the Forgotten America Podcast to share her motivations for moving from the Sunshine State to the Mountain State, her passion for civics education, and her belief in the importance of feeling rooted in a local community. The Outpost: https://outpostnrg.com/ Florida Civics Standards: https://www.fldoe.org/civicliteracy/ Comments from the Civics Alliance on the 2024 Proposed West Virginia Social Studies Standards: https://civicsalliance.org/letter-comment-on-west-virginia-social-studies-standards/ New River Gorge: https://www.nps.gov/neri/index.htm Parrish, Florida: https://en.wikipedia.org/wiki/Parrish,_Florida Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer Communications & Social Media Associate - @Aviv5753 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
Homer Hickam is a true West Virginia hero. Raised in Coalwood, a mining town in southern West Virginia, he went on to fight in the Vietnam War, work for NASA, and become a best-selling author. His book, Rocket Boys, was made into the popular movie October Sky. In this episode, he shares with Garrett stories from his life that reveal how his upbringing in West Virginia contributed to his success. Homer tells about the inspiration behind his books, expresses his love for the Appalachian mountains, and gives his thoughts about education, the importance of community, and so much more. He even gives a sneak peek into some upcoming projects that he is working on. Garrett's conversation with Homer evokes a sense of both comforting familiarity and otherworldliness. This episode of Forgotten America will leave you in awe of how much things have changed since the 40s but also grateful for the resilience of the Mountaineer Spirit. Follow Homer's work by visiting his website: https://homerhickam.com/ Get a copy of his newest book, Don't Blow Yourself Up, here: https://homerhickam.com/project/dont-blow-yourself-up/ October Sky (movie adaptation of his memoir, Rocket Boys): https://www.imdb.com/title/tt0132477/ Coalwood, WV: https://en.wikipedia.org/wiki/Coalwood,_West_Virginia Buddy Ebsen: https://en.wikipedia.org/wiki/Buddy_Ebsen Jake Gyllenhaal: https://en.wikipedia.org/wiki/Jake_Gyllenhaal Carrying Albert Home: https://homerhickam.com/project/carrying-albert-home/ Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer Communications & Social Media Associate - @Aviv5753 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
In today's digital age, branding has evolved into a multifaceted realm where storytelling and personal identity converge. Personal branding, particularly in the digital sphere, has become essential for individuals and businesses alike. In this exploration, we unravel the intricacies of effective branding strategies and the art of crafting authentic personal brands with Karthik Srinivasan. Join us as we navigate the dynamic landscape of branding, empowering you to create compelling narratives and meaningful connections in today's interconnected world. [00:47] - About Karthik Srinivasan Karthik is the Communication Strategy Consultant. He spent time with Ogilvy, Flipkart and Edelman. He is the author of a book titled, “Be Social: Building Brand You Online.” --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support
This episode of Forgotten America opens with a brief walk down memory lane. Garrett shares how he first met Dr. Thompson at his Moral Foundations of Capitalism seminar at Clemson University. Dr. Thompson's lecture was a catalyst moment for Garrett that led him down a career path that brought him home to run the Cardinal Institute for West Virginia Policy, a free market think tank. Dr. Bradley Thompson was born in Canada, but he considered himself an American born in the wrong country from a young age. He tells the story of how hitchhiking through the United States was a formative experience for him and explains that he chose to explore rural America this way for two reasons: to discover America and to discover himself. This episode of the Forgotten America podcast explores the origins of Dr. Thompson's Substack entitled Redneck Intellectual, how COVID impacted a generation of young men and women, what makes classical education unique, and the importance of fatherhood. If you enjoy thinking about the big questions of life, this episode is one that you won't want to miss. The Well Trained Mind (online resource) https://welltrainedmind.com/ The Well Trained Mind: The Essential Edition (book) C. Bradley Thompson, Professor at Clemson University and Executive Director for the Clemson Institute for the Study of Capitalism https://www.clemson.edu/centers-institutes/capitalism/cisc/bradley-thompson.html Dr. Thompson's website: https://cbradleythompson.com/ The American Mountain People: National Geographic https://www.amazon.com/American-Mountain-National-Geographic-Society/dp/B00PAC6LMY The How and Why Book of the American Revolution https://www.amazon.com/How-Book-American-Revolution-Wonder/dp/B000BOZY3I The Fountainhead by Ayn Rand https://en.wikipedia.org/wiki/The_Fountainhead Atlas Shrugged by Ayn Rand https://aynrand.org/novels/atlas-shrugged/ Fathers and Sons, American Style https://cbradleythompson.com/fathers-and-sons-american-style/ LocoFoco Press https://cbradleythompson.substack.com/p/announcement-from-the-redneck-intellectual Twitter: @CBradleyThomps1 Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer Communications & Social Media Associate - @Aviv5753 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
In this episode of The Marketing Consultation podcast, we welcomed Caroline Kawashima, Director of Marketing and Communications at By the Bay Health, a non-profit home-based health care provider. Caroline is a dynamic and visionary leader in Growth Marketing and Communications Strategy in the healthcare and technology sectors. In our conversation, Caroline imparted profound insights on the critical roles of external and internal communication strategies, underlining their significance in aligning with an organization's branding and objectives. Caroline kicked off the discussion emphasizing the essence of aligning marketing communications with business goals. She outlined that effective communication strategies not only support tangible business outcomes but also enhance strategic impact. Storytelling took center stage, with Caroline advocating for the dynamic shift towards multimedia storytelling techniques, notably video, to forge deeper emotional connections and illustrate the tangible benefits of healthcare services on patients' lives. Internal communication's pivotal role in nurturing a positive organizational culture was another highlight. Caroline stressed the interconnectedness of internal and external communications, presenting employees as vital brand advocates. She also shared pragmatic approaches to boost internal communication efficacy, from leveraging digital platforms to revitalizing traditional town hall meetings, advocating for a mix that balances efficiency with personal interaction. Caroline also ventured into emerging trends, expressing a cautious stance on the integration of artificial intelligence (AI) in marketing. While recognizing AI's potential to streamline processes, she voiced concerns over losing the authentic essence that characterizes impactful brand communication. The episode distills Caroline's wealth of experience into invaluable lessons for marketing professionals in the healthcare sector. Caroline's expertise shines a light on the path forward, highlighting innovation, authenticity, and meaningful engagement as key pillars in advancing healthcare communication strategies.Please do not hesitate to share your feedback with us on our LinkedIn or Instagram pages and to give us a rating on iTunes. This is very important to help us grow The Marketing Consultation community...
Ep. 071: Into the Wild: Life in the Mat-Su Valley of Alaska Sarah Montalbano is the Policy Manager for the Alaska Policy Forum and a senior fellow with the Independent Women's Forum. She was born and raised in Wasilla, AK, and her family has roots in the state from the era before Alaskan statehood. Sarah joins the Forgotten America podcast to share about the culture, natural beauty, and economic growth of the state. Garrett & Sarah discuss public policy challenges Alaska faces, art and culture, and the history of the native population as well as how Alaskans handle issues of conservation and responsible land development. Follow @SarahMontalban0 and at IWF, Young Voices, and Alaska Policy Forum. Additional Resources for This Episode Wasilla, Alaska: https://en.wikipedia.org/wiki/Wasilla,_Alaska Alaska Policy Forum: https://alaskapolicyforum.org/author/sarahm/ Mat-Su Valley: https://en.wikipedia.org/wiki/Matanuska-Susitna_Valley Alaska Permanent Fund: https://en.wikipedia.org/wiki/Alaska_Permanent_Fund Endless Wall Trail in West Virginia https://www.nps.gov/places/endless-wall-trail.htm Hatcher Pass Alaska https://en.wikipedia.org/wiki/Hatcher_Pass 229 federally recognized federally recognized Alaskan native villages. Alaska Federation of Natives: https://www.nativefederation.org/ Alaska Native Corporations: https://en.wikipedia.org/wiki/Alaska_Native_Claims_Settlement_Act 13 regional corporations that generate revenues and distribute them to shareholders Denali National Park: https://www.alaska.org/destination/denali-national-park Hobo Jim State Balladeer https://en.wikipedia.org/wiki/Hobo_Jim Bus 142 from Into the Wild: https://www.uaf.edu/museum/collections/ethno/projects/bus_142/index.php Into the Wild (book): https://en.wikipedia.org/wiki/Into_the_Wild_(book) Firecracker Boys (book): https://www.amazon.com/Firecracker-Boys-Dan-ONeill/dp/0465003486 Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer Communications & Social Media Associate - @Aviv5753 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
Jerry Apps is Professor Emeritus at the University of Wisconsin-Madison and the author of more than 35 books. He is a storyteller and historian, joining the Forgotten America podcast to share about his life growing up on a dairy farm in rural, central Wisconsin. Born during the Great Depression, his youth inspired much of his subsequent work and his love for rural America. He joins Garrett to discuss his upcoming book, Farms & Rural Communities: An Agricultural Ethic for the Future. If you've ever enjoyed listening to a beloved grandparent tell stories of their childhood, you'll particularly enjoy this episode which dives into the history of family farming and much of the forgotten history of rural life in America. Follow Jerry's work at https://jerryapps.com/ Purchase a copy of his new book from Fulcrum Books. Signed copies are available. Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer Communications & Social Media Associate - @Aviv5753 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
Nick Deiuliis is a chemical engineer, attorney, and business executive. During a career spanning 30 years, he served as the CEO or Chairman of the Board of five public energy companies. During that time, Nick has been on the front lines of the war being waged by elites against working men and women of Appalachia, the “doers” of the American economy, and the free-thinking individual. Nick is a lifelong Pittsburgher and considers himself a proud capitalist and free enterprise advocate. He joins Garrett today to discuss the city of Pittsburgh and its place among Appalachian cities, the energy industry's role in society and the future of the region, and Nick's book, Precipice: The Left's Campaign to Destroy America. Nick shares about the thinkers who inspired his own personal philosophy and the path his career in the energy industry took. If you're wondering what Appalachians can do to build a brighter future and fight back against coastal elites, you'll want to listen to this episode of Forgotten America. Learn more about Nick's work here. Buy and Read Precipice: The Left's Campaign to Destroy America Reason Article Mentioned: https://reason.com/2005/10/01/rethinking-the-social-responsi-2/ Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer Communications & Social Media Associate - @Aviv5753 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
Elyse Marcellino is the Director of Embark in Mississippi. Embark is a new schools accelerator that works with school founders to help them move from idea to doors open. They guide school founders through early planning and preparing to launch so they can successfully open new schools to serve students throughout the state. Elyse and Garrett start this episode by celebrating what West Virginia and Mississippi have in common and commiserating as residents of states that are often ridiculed by coastal elites. Elyse shares about her experience with several types of education environments growing up which inspired her to make a career in the education reform movement. Sometimes supply needs a little help meeting demand - Garrett & Elyse discuss how we can improve education options outside of state legislatures by working alongside education entrepreneurs to meet the educational needs in our communities even in rural communities. Embark Laurel, Mississippi Home Town on HGTV Mississippi Delta Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer Communications & Social Media Associate - @Aviv5753 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
Fred Fransen is the President of Huntington Junior College and Co-Founder of Certell, Inc. He also previously served as Executive Director at the Center for Excellence in Higher Education and as Senior Fellow for Liberty Fund. He has been working to make breakthroughs in how to improve education at both the K-12 and higher education levels. Garrett & Fred talk about the role of junior colleges in the reformation of education in the United States, particularly about the changes Fred is making at Huntington Junior College to incorporate civics and Great Books education into the college's programs. Fred shares about the defining role the Fall of the Berlin Wall played in his realization of how important freedom is, and how that moment led him to the University of Chicago, which underscored his future career in higher education reform and philanthropy. They also explore Fred's time in a small town called Eureka Springs, Arkansas. Committee on Social Thought at University of Chicago Find Fred Fransen on LinkedIn Alan Bloom Liberty Fund Huntington Junior College Garrett Ballengee, Host President & CEO - @gballeng Cardinal Institute for West Virginia Policy Amanda Kieffer, Executive Producer Vice President of Communications & Strategy - @akieffer13 Cardinal Institute for West Virginia Policy Nate Phipps, Editor & Producer Communications & Social Media Associate - @Aviv5753 Cardinal Institute for West Virginia Policy Follow: YouTube, Twitter, Facebook, LinkedIn, Instagram Support: Patreon, Donate, Newsletter
In this episode of the How to Protect the Ocean podcast, host Andrew Lewin discusses the importance of personalized communication from conservation organizations. He shares his frustrations with generic emails and constant donation requests, emphasizing the need for organizations to understand their audience's preferences and provide value beyond just asking for money. Andrew also reflects on his own journey in communications and his passion for using his skills to work with conservation organizations. Tune in to learn more about effective communication in conservation and how it can help protect the ocean. Join the Newsletter and get Ocean News and jobs in your inbox https://www.speakupforblue.com/newsletter Facebook Group: https://bit.ly/3NmYvsI Connect with Speak Up For Blue: Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG Twitter: https://bit.ly/3rHZxpc The podcast host is currently enrolled in a Conservation Communications course offered by Conservation Careers. This online video course provides valuable knowledge and experience in communication strategies specifically tailored to the field of conservation. The host highly recommends the course, as it covers all the necessary tactics and strategies needed to excel in conservation communications. They are amazed by the success stories of individuals who have secured jobs after completing the course. Topics covered in the course include developing a communications plan, crafting engaging copy for conservation projects, securing press and media coverage, building and engaging social media audiences, creating content to support conservation initiatives, and measuring the effectiveness of communication activities. The host encourages listeners interested in a career in conservation and communications to visit the Conservation Careers website and sign up for one of their courses. As an added bonus, they provide a discount code for a 33% discount on any training course at Conservation Careers. During the episode, the host suggests that an effective communication strategy involves allowing people to become familiar with the organization and the individuals working there. They believe that the people involved in these organizations are remarkable, passionate, and genuinely care about the environment. By showcasing the individuals and their projects, the host believes that it strengthens the organization's message. The host emphasizes the importance of showcasing the people and projects to help the audience understand the magnitude of the problems at hand and how the proposed solutions can make a difference. This approach aims to establish a connection between the audience and the organization by humanizing the work being done. By getting to know the individuals involved, the host believes it fosters trust and engagement with the organization. Additionally, the host highlights the significance of involving the community in the communication process. This goes beyond simply asking for donations and extends to seeking feedback, ideas, and stories from the audience. By actively involving the community, the host believes it creates a stronger and more supportive network. This engagement can take various forms, such as participating in call-to-action campaigns, signing petitions, or contacting relevant government representatives. Overall, the host suggests that by allowing people to become acquainted with the organization and its members, and by actively involving the community in the communication process, it can lead to more effective communication and garner greater support for the organization's goals. In the episode, the host delves into the importance of establishing an emotional connection between individuals and the conservation cause. They emphasize that this emotional connection can be a powerful tool for decision-making and community building. The host explains that when people feel emotionally connected to a place or cause, it significantly influences their decision-making process. They note that this emotional connection can tug at the heartstrings of decision-makers, making them more inclined to take action. By highlighting the emotional connection between individuals and the conservation cause, it becomes easier to rally support and secure the necessary resources for implementing conservation projects. Furthermore, the host suggests that celebrating both the successes and challenges of conservation projects can contribute to building a sense of community. By sharing achievements, people feel a sense of accomplishment and are motivated to continue supporting the cause. Additionally, by acknowledging setbacks and seeking assistance, it creates an opportunity for community engagement and collaboration. This fosters a stronger sense of community and encourages active participation in finding solutions. The episode also touches on the role of social media and content creation in establishing emotional connections and building community. The host expresses frustration that many organizations do not fully utilize social media and content creation to connect with people and share their conservation efforts. They firmly believe that social media and content creation can be powerful tools for building emotional connections and generating support for conservation projects. Overall, the episode highlights the importance of establishing an emotional connection between individuals and the conservation cause. By doing so, it can influence decision-making, foster community building, and ultimately lead to greater success in conservation efforts.
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