Podcasts about longwoods

An 86-year-old Thamesville man has died following a crash on Longwoods road. One of the Chatham-Kent Health Alliance Foundation's most popular fundraisers is back. The Municipality of Chatham-Kent has released a financial report on the proposed Community Hub project.

Send us a textExploring AI, Data Strategies, and Creative Campaigns in Travel MarketingFresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results. The episode concludes with actionable insights for implementing data-driven strategies and adapting to evolving marketing landscapes.00:00 Welcome to Traditional Tourism Insights00:49 Recap of eTourism Connect Conference01:31 The Buzz Around AI in Tourism Marketing02:21 Data and ROI: The Big Challenges04:32 Community Engagement and Sustainability08:16 Adapting to Economic Pressures13:37 Campaign Spotlight: Hey, Aliens! Look at Lexington17:38 Key Takeaways and Closing Remarks

Perhaps the closest you can come to celebrity at ESTO in Columbus is meeting Amir Eylon, CEO of Longwoods International. We managed to pull him away from the crowds long enough to discuss politics and travel decisions, tourists using electric vehicles on vacation, and doing good with ESTO Cares.

A thirty-two-year veteran of the Travel & Tourism industry, Amir Eylon leads the entire team at Longwoods International, responsible for the development and execution of all facets of the organization, from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for helping to increase Brand USA's partnership base and ensuring that participants received excellent service throughout Brand USA's deployment of joint marketing programs. During his tenure, Brand USA grew its base to 475 partners, comprised of destination marketing organizations, convention and visitor bureaus, attractions, travel brands, airlines, and tour operators. Before joining Brand USA, Amir served as Director of the Ohio Office of Tourism. Under his leadership, the state's marketing programs realized a tremendous return on investment and contributed to the growth of the state's $40 billion tourism economy. The programs he developed leveraged industry and nontraditional partnerships that generated $14 in new state and local taxes for every $1 invested and included active participation by thousands of Ohio's tourism-related businesses. He has also served as Executive Vice President of the Ohio Hotel & Lodging Association, Assistant Director of the Ohio Tourism Division, and Sales & Marketing Manager with the Steuben County Conference and Visitors Bureau. He has been recognized with a number of Industry honors, including Top 25 Extraordinary Minds in Sales & Marketing award (2014) by the Hospitality Sales and Marketing Association International (HSMAI); The Ohio Tourism Industry's Highest Honor, The Paul Sherlock Award; and The State of Ohio Distinguished Service Medal. Amir's thought leadership in tourism is often quoted by the media, and he has appeared in dozens of interviews with many national media outlets, including CNBC, MSNBC, Forbes, The New York Times, The Washington Post, The Los Angeles Times, etc. Amir holds a Bachelor of Arts degree in Political Science from the University of Dayton. On this episode of Destination on the Left, I'm excited to welcome back Amir Eylon for his third appearance on the show. Amir shared the latest data and trends from Longwoods International's recent research. He also walks us through the latest wave of the American travel sentiment study and how to interpret and apply those insights, particularly regarding the reallocation of traveler spending and the use of AI in trip planning. What You Will Learn in This Episode: How travelers are adjusting their spending habits to prioritize travel despite financial concerns Why there has been slow adoption of artificial intelligence in trip planning, and the potential impact of AI on the travel industry What the recent collaborative study by Destinations International shows about the impact of destination marketing on community well-being Some of the insights that Longwoods International's research provides into American travelers' intentions in leisure travel Support Longwoods International and Destinations International offers to those in the travel and tourism industry Understanding Travel Trends in the Face of Financial Concerns Amir highlights how travelers are finding ways to continue exploring the world by reallocating their spending, cutting back on retail purchases, and adjusting their accommodation levels. One intriguing trend he mentions is that people are combining trips into longer journeys, which is a huge shift in travel behavior. It's clear that despite economic challenges, the desire to travel remains strong. AI's Role in Enhancing, Not Replacing, the Travel Experience We also discuss the slow adoption of AI in trip planning, with only a fraction of travelers expressing interest or using AI tools for travel planning. This fascinating insight shines a light on changing travel preferences and shows that there are opportunities to further explore the potential for AI integration into destination marketing. Amir emphasizes that AI is not replacing but rather enhancing the travel experience for both travelers and industry professionals. Our discussion provides some golden nuggets into the AI implementation in the travel industry and its potential for future growth. Importance of Data and Research in Making Informed Marketing Decisions Amir stresses the invaluable role of data and research in understanding travel trends and making informed marketing decisions. I just love Amir's analogy about not being able to drive without a roadmap because it highlights the necessity of looking at data from different angles to derive meaningful insights and guide you to your end destination. Resources: Website: https://longwoods-intl.com/ LinkedIn: https://www.linkedin.com/in/amir-eylon-2242037/ Facebook: https://www.facebook.com/longwoodsinternational Twitter: @AEylon https://twitter.com/AEylon @Lngwds https://twitter.com/Lngwds We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

Amir Eylon, President & C.E.O. at Longwoods International, is making a difference. Here, he joins The Tourism Academy | tourismacademy.org's Stephen Ekstrom to share his unexpected career path from driving the hotel shuttle bus to leading the industry's premier research organization and sharing his experience as a member of the Destinations International Board of Directors.Amir is also a member of the nonprofit Tourism Academy's Advisory Panel.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

Get a sneak-peek into the Travel Vertical Podcast in this episode of the Destination Marketing Podcast. Adam and Laurie are joined by Amir Eylon, President & CEO at Longwoods International, to talk about how his company has been helping destination marketing organizations discover traveler sentiment throughout the pandemic by producing weekly reports since early 2020. Learn how it works, why it was started, and how your destination can benefit from this tool. Learn more about the Traveler Sentiment Survey here. Check out the Travel Vertical Podcast. The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit https://www.relicagency.com/ To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Episode #13: We're on Wave 46 of a biweekly American Traveler Sentiment Survey that began at the dawn of the pandemic. Amir Eylon, President & CEO of Longwoods International shares the latest findings. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Amir Eylon is the President, CEO, and Partner of Longwoods International and a thirty-two-year veteran of the Travel & Tourism industry. Amir leads the entire team responsible for developing and executing all facets of the organization, from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for increasing Brand USA’s partnership base and ensuring that participants received excellent service throughout Brand USA’s deployment of joint marketing programs. During his tenure, Brand USA grew its base to 475 partners, composed of destination marketing organizations, convention and visitor bureaus, attractions, travel brands, airlines, and tour operators. Prior to joining Brand USA, Amir served as Director of the Ohio Office of Tourism. Under his leadership, the state’s marketing programs realized a tremendous return on investment and contributed to the growth of the state’s $40 billion tourism economy. The programs he developed leveraged industry and nontraditional partnerships that generated $14 in new state and local taxes for every $1 invested and included active participation by thousands of Ohio’s tourism-related businesses. Amir has also served as Executive Vice President of the Ohio Hotel & Lodging Association, Assistant Director of the Ohio Tourism Division, and Sales & Marketing Manager with the Steuben County Conference and Visitors Bureau. He has been recognized with a number of Industry honors, including Top 25 Extraordinary Minds in Sales & Marketing award (2014) by the Hospitality Sales and Marketing Association International (HSMAI); The Ohio Tourism Industry’s Highest Honor, The Paul Sherlock Award; and The State of Ohio Distinguished Service Medal. Amir’s thought leadership in tourism is often quoted by media, and he has appeared in dozens of interviews among many national media outlets, including CNBC, MSNBC, Forbes, The New York Times, The Washington Post, The Los Angeles Times, etc Amir holds a Bachelor of Arts degree in Political Science from the University of Dayton. On this episode of Destination on the Left, we welcome back Amir Eylon, President, CEO, and Partner of Longwoods International, who first appeared on the podcast in April 2020. We reflect on the travel trends over the last 12 months, as revealed by research conducted by Longwood International’s Traveler Sentiment Trackers. Amir also speaks to the expectations of the newly conditioned traveler and what first trips will look like for many Americans after a year of shutdowns. He also explores the data on opportunities that can be found for DMOs with the return of day-trippers. What You Will Learn: What recent data from the Traveller Sentiment Trackers shows, and why the outlook for travel is optimistic Where and why people are traveling – including the most popular domestic destinations Traveler opinions on safety and cleanliness protocols in the communities they visit Why the resurgence of the day trip meant that overall volume wasn’t as low as expected over the last 12 months Newly conditioned traveler expectations and how DMOs can ensure they are catering to the increased desire to feel safe when making bookings Why it is essential to understand the importance of focusing on promotions rather than deep discounts Understanding Travel Plans in the New Normal Amir and Longwoods International were motivated to start their Travel Sentiment Trackers in March 2020 by a desire to help the entire travel industry. The data that their research has circulated has been invaluable in understanding how the American traveler feels about vacationing in this new normal and how DMOs can best serve them going forward. He discusses why overall volume in the US wasn’t as low as the travel industry expected and explains which domestic destinations have proved to be the most popular over the last year and why. Traveler Expectations in 2021 Amir digs into the expectations of newly conditioned travelers and why destinations need to be mindful not to roll back their cleanliness and flexibility protocols too quickly. He also addresses the new-found popularity of the day trip and how destination marketers can leverage those first visitors to promote their community and popularise short overnight breaks. The data shows that clarity will remain an important part of what visitors expect when researching destinations in the future and how communities can ensure that travelers feel safe by continuing to be transparent about precautions still in place to protect guests. Website: https://longwoods-intl.com/ LinkedIn: https://www.linkedin.com/in/amir-eylon-2242037/ https://www.linkedin.com/company/longwoods-international/about/ Facebook: https://www.facebook.com/longwoodsinternational Twitter: @AEylon @Lngwds  Episode 173: Market Research a Roadmap Through a Pandemic, with Amir Eylon We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/  

A thirty-plus year veteran of the Travel & Tourism industry, Amir leads the entire Longwoods international team responsible for the development and execution of all facets of the organization from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for helping to increase Brand USA’s partnership base and ensuring that participants received excellent service throughout Brand USA’s deployment of joint marketing programs. During his tenure, Brand USA grew its base to 475 partners, comprised of destination marketing organizations, convention and visitor bureaus, attractions, travel brands, airlines, and tour operators. Prior to joining Brand USA, Amir served as Director of the Ohio Office of Tourism. Under his leadership, the state’s marketing programs realized a tremendous return on investment and contributed to the growth of the state’s $40 billion tourism economy. The programs he developed leveraged industry and nontraditional partnerships that generated $14 in new state and local taxes for every $1 invested and included active participation by thousands of Ohio’s tourism-related businesses. He has also served as Executive Vice President of the Ohio Hotel & Lodging Association, Assistant Director of the Ohio Tourism Division, and Sales & Marketing Manager with the Steuben County Conference and Visitors Bureau. He has been recognized with a number of Industry honors including Top 25 Extraordinary Minds in Sales & Marketing award (2014) by the Hospitality Sales and Marketing Association International (HSMAI); The Ohio Tourism Industry’s Highest Honor, The Paul Sherlock Award; and The State of Ohio Distinguished Service Medal. Amir holds a Bachelor of Arts degree in Political Science from the University of Dayton. In this episode of Destination on the Left, Amir Eylon, President and CEO of Longwoods International, joins us to share his story and talk about market research in travel and tourism. Amir discusses some of the trends he has seen as DMOs rush to respond to the COVID-crisis, and he talks about the changes in traveler sentiment as the pandemic continues to unfold. What You Will Learn in This Episode: Amir’s journey into destination marketing and the travel and tourism industry How Longwoods Intl. is tracking traveler sentiment How Amir is seeing destinations respond to the global pandemic How Longwoods Intl. is adapting their business model to meet the needs of the COVID-crisis How destinations are using creativity to respond to the pandemic How traveler sentiment has changed since the pandemic was declared a national emergency Why crises produce some of the travel and tourism industry’s best work The short term and long term responses we are seeing in DMOs across the country Traveler Sentiment Amidst the COVID-Crisis Amir Eylon is the President and CEO at Longwoods International, a respected leader in market research that helps drive destinations toward their goals. Amir and his team have been tracking traveler sentiment for years, but in the midst of this global pandemic, Longwoods International has started tracking traveler sentiment every week. Their objective is to inform and serve the travel and tourism industry as we collaborate to determine the best response to the COVID-crisis. Researching Traveler Sentiment Amir is a marketer who happens to run a market research company, so he speaks our language. He understands how to use research to produce robust marketing strategies and he has been in the travel and tourism industry for almost thirty-two years. In destination marketing, research not only provides us with a roadmap of where to go, it provides us with information about whether our strategy is working. It enables us to accomplish more with our ideas and resources which is especially important when the going gets rough. A Light at the End of the Tunnel Some of our industry’s best work has come out of crises. And be it 9/11, the great recession, or the COVID-crisis, the great minds of travel and tourism have continued to shine by taking creativity, collaboration, and partnerships to a new level. Traveler sentiment has changed drastically since the pandemic was declared a national emergency. The numbers are not necessarily surprising, but it’s not all bad news either. The silver lining in all of this is that Americans are still looking to travel in the next six months. Many trips have been postponed or canceled, but there is a light at the end of the tunnel and a beacon of hope that we will all make it through. Website: https://longwoods-intl.com/ Facebook: https://www.facebook.com/longwoodsinternational LinkedIn: https://www.linkedin.com/in/amir-eylon-2242037/ https://www.linkedin.com/company/longwoods-international/about/ Twitter: @AEylon @Lngwds

   If you walked past the farmhouse, past the barns, and manure pits, along the line of birch trees you would find what we called “The Gully”-- a wooded ravine that spanned acres wide. A tractor trail knifed its way down, across the creek, and up to a hidden wheat field. The trail provided a clear path for us to explore. On the right, we walked past the unmarked graves of our lost pets, on the left was piles of old rusted chicken cages. The broken wooden fence that skirted around “the gully” and the crab apple trees that lined the trail betrayed a different time and a purpose. A time before the agricultural industrial “green” revolution. The broken fences had once boxed in grazing cows and the crab apple trees were what was left of an apple orchard. We skipped along broken slabs of cement--a haphazard bridge across the creek. Before the cows and perhaps before the apples “the gully” bore witness to the “Battle of Longwoods” which took place on March 4, 1814 and was apart of the British-American War of 1812. On that day Americans defeated a coalition of British Soldiers, Canadian militia, and Native Americans. Where the creek trickled through the bottom of the ravine two hundred years prior bodies lay dead. Near the creeks embankment it would not be completely unusual to find spearheads from the Natives arrows. Arrows that were used perhaps during the war and before. A time before white people and before colonization.  My father had a little tin box full of them, which he had been collecting since he was a child walking through the same gully. Around the hidden wheat field, into The Gully once more, off the tractor path through dense forest growth my sister and I explored unaware of our footsteps and the past that was beneath us. On the other side, closer to home as we walked out of the woods we hit a patch of weeds. The weeds had leaves that looked like elephant ears and soared up beyond our heads. They were also covered in a prickly, brown burr. We kept walking. As we stepped out into a clearing my sister and I looked at each other with a bit of shock on our faces. Our hands gently touched our heads and we slightly tugged at one of the hundreds of burrs that had Velcro-ed to our hair. It took our mom a good part of the evening to release the burrs grip from our long brown hair, scolding us for our recklessness as she pulled them off. Even on a day of truce, my sister and I were still able to get into trouble. As I looked in the mirror, grimacing in pain, I again was oblivious to what I was interacting with. It’s past and it’s place. This week’s episode is Burdock: Everywhere and Nowhere. Photo Credit: GRH7447 Flickr via Compfight cc To be placed in a box, labeled, or classified can be frustrating. I, personally, know this frustration all too well. You, your abilities, and your purpose are all of a sudden limited in the eyes of those who have placed you in that box. For a plant, maybe the worse label is that of a weed. A weed is a nuisance. It has no benefits. So, you should just pull it out, burn it, or spray it.   In an 1878 article titled “About Weeds” a person by the name of W.W Bailey stated, “What is a weed? Generally speaking it is any plant that interferes with the operations of agriculture or gardening. Some plants are weeds because by their rapid growth they thrive to the exclusion of better things; others are so, simply from their unsightly appearance and their uselessness.” Oh, to be seen as lesser, ugly, and useless. Concerning Burdock, Bailey was a little more nuanced. He begrudgingly admitted that Burdock was kind of pretty. However, the fact that it grew everywhere and often in places where other plants wouldn’t grow was seen as a negative. How dare you burdock? If marigolds won’t grow there neither shall you!  Photo Credit: kevinandrewmassey Flickr via Compfight cc To most of us Burdock is a word that literally means nothing. To my sister and I, the burrs that stuck to our hair were burrs from a wee...

Murray T. Martin is President and CEO of Hamilton Health Sciences. Cliff Nordal is President and CEO of St. Joseph's Health Care, London.

Vivek Goel is President and CEO, Agency for Health Protection and Promotion Tuesday, November 18, 2008

Dr. Alan Hudson is Lead of Access to Services/Wait Times for the Health Results Team, Ministry of Health and Long-Term Care. September 16, 2008