Podcasts about hospitality sales

Lou Zameryka is Lou Zameryka is global travel industry veteran. He spent 17 years building global commercial strategies, partnerships and teams at Booking.com. He has also served on the national board of the Hospitality Sales and Marketing Association. Lou is an active real estate investor in the multi-family and short-term rental space In addition to his role with Ventures Hospitality, Lou has a passion for wellness and human potential. He is a certified Health Mindset Coach and an accomplished competitive amateur long-distance runner. He enjoys the process of creating and refining ideas as well as supporting people from the early stages to achieving their fullest potential.

In this episode, Ben Powers, CEO of Visiting Media, shares a masterclass on how to sell effectively today with immersive technology and multi-sensory experiences.Ben Powers' Journey (01:39): Discover Ben's background as a serial entrepreneur and how he transitioned from being a wedding photographer to the CEO of Visiting Media.What Visiting Media Does (04:52): Understand how Visiting Media helps hoteliers with immersive technology and multi-sensory experiences to boost sales.Importance of Sales in Hospitality (07:56): Explore why sales are crucial in the hospitality industry and how effective selling can drive revenue and enhance customer experiences.Challenges in Hospitality Sales (12:08): Identify common barriers that hold people back from selling effectively and how to overcome them.Speed and Multi-Sensory Experiences (14:11): Learn about the importance of speed in sales and how multi-sensory experiences can enhance the selling process.Distribution Innovations (20:57): Dive into the exciting innovations in distribution that Visiting Media is working on to streamline and enhance the sales process.Use Cases and Client Examples (24:57): Hear about different implementations of Visiting Media's technology across various hospitality contexts.Data-Driven Insights (31:16): Discover surprising data points that have emerged from using immersive technology in sales and how they can drive better outcomes.Practical Steps for Listeners (36:19): Get actionable advice on how to level up your sales program using technology and process improvements.Evaluating Technology (40:19): Learn key questions to ask when evaluating new technology to ensure it simplifies and enhances your sales efforts.Resources:Visiting Media websiteCase studies and testimonialsWhy work with Visiting MediaBeyond the Booking podcast Want to get my summary and actionable insights from each episode delivered to your inbox each day? Subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Bob Gilbert is the President and CEO of HSMAI, the largest hospitality sales and marketing professional society in the world. In this episode, we explore the evolution of the hospitality industry and the pivotal role of HSMAI in shaping the careers of professionals in this field.Listeners will learn about:HSMAI's Mission: The core objectives of the Hospitality Sales and Marketing Association International and how it has remained a cornerstone for industry professionals.Adapting to Change: Learn about the association's ability to stay relevant through decades of industry shifts, from the advent of the internet to the rise of AI.Celebrating Milestones: Discover the plans for HSMAI's centennial celebration in 2027 and the initiatives to build for the association's future.Global Relevance: Uncover the strategies that keep HSMAI valuable globally amidst rapid changes in the hospitality landscape.Volunteer Engagement: Find out how HSMAI leverages volunteer councils and industry engagement to maintain its edge and provide value to its members.Rising Leaders Council: Hear about the innovative platform for under-30 professionals to share their unique perspectives and challenges.Industry Priorities: Get a rundown of the current hot topics and challenges in sales, marketing, and revenue optimization that are at the top of industry leaders' minds.Talent Development: Learn about HSMAI's mission to attract, develop, and engage talent in the hospitality industry and the role of its foundation in this endeavor.Success Traits: Identify the key traits and attitudes necessary for thriving in the ever-evolving hospitality industry.Commercial Function Evolution: Gain insights into the exciting developments in commercial strategy alignment and the impact of the pandemic on breaking down silos.This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Imagine living to 100 while STILL BEING able to move, travel, and enjoy the world. Today's guest, Lou Zameryka not only challenges himself personally "to do" what "most people don't", he is incorporating this philosophy to help others as we all age. I met Lou years ago when we served together on an Executive Board for HSMAI and have remained in touch. His career included 17 years with Booking.com. He continues to expand his professional relationships to learn and has now combined his personal passion for health as a co-found of Alively.com. More about Lou Zameryka: He is a founding partner at Ventures Hospitality, a firm specializing in advisory services and investment within the travel and hospitality industries. In his role, Lou collaborates with multinational companies, helping them navigate international expansion and the development of strategic partnerships, in addition to overall strategy. He holds various positions from advisor to board co-chair, leveraging his extensive experience to drive thoughtful business growth. Lou is also the co-founder and Chief Commercial Officer of Alively, an early stage startup focused on improving healthspan so that people can live their best lives their entire lives. Previously, Lou contributed 17 years to Booking.com, where he played a key role in its development into the global leader in online travel. He has also served as an America's board member for the Hospitality Sales and Marketing Association International (HSMAI) and as President of their New York Chapter. Beyond his professional endeavors, Lou is an avid long-distance runner and a dedicated family man. He cherishes his time with his two children and his wife Cindy, who balances her role as the family's chief architect for their amazing life with her practice in the healing arts of Yoga and Ayurveda. Guided by a personal value for “collaborating in meaningful and impactful adventures in service to others," Lou strives to blend professional achievement with personal fulfillment. Find him here on LinkedIn: https://www.linkedin.com/in/louzameryka/ and at https://alively.com

A thirty-two-year veteran of the Travel & Tourism industry, Amir Eylon leads the entire team at Longwoods International, responsible for the development and execution of all facets of the organization, from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for helping to increase Brand USA's partnership base and ensuring that participants received excellent service throughout Brand USA's deployment of joint marketing programs. During his tenure, Brand USA grew its base to 475 partners, comprised of destination marketing organizations, convention and visitor bureaus, attractions, travel brands, airlines, and tour operators. Before joining Brand USA, Amir served as Director of the Ohio Office of Tourism. Under his leadership, the state's marketing programs realized a tremendous return on investment and contributed to the growth of the state's $40 billion tourism economy. The programs he developed leveraged industry and nontraditional partnerships that generated $14 in new state and local taxes for every $1 invested and included active participation by thousands of Ohio's tourism-related businesses. He has also served as Executive Vice President of the Ohio Hotel & Lodging Association, Assistant Director of the Ohio Tourism Division, and Sales & Marketing Manager with the Steuben County Conference and Visitors Bureau. He has been recognized with a number of Industry honors, including Top 25 Extraordinary Minds in Sales & Marketing award (2014) by the Hospitality Sales and Marketing Association International (HSMAI); The Ohio Tourism Industry's Highest Honor, The Paul Sherlock Award; and The State of Ohio Distinguished Service Medal. Amir's thought leadership in tourism is often quoted by the media, and he has appeared in dozens of interviews with many national media outlets, including CNBC, MSNBC, Forbes, The New York Times, The Washington Post, The Los Angeles Times, etc. Amir holds a Bachelor of Arts degree in Political Science from the University of Dayton. On this episode of Destination on the Left, I'm excited to welcome back Amir Eylon for his third appearance on the show. Amir shared the latest data and trends from Longwoods International's recent research. He also walks us through the latest wave of the American travel sentiment study and how to interpret and apply those insights, particularly regarding the reallocation of traveler spending and the use of AI in trip planning. What You Will Learn in This Episode: How travelers are adjusting their spending habits to prioritize travel despite financial concerns Why there has been slow adoption of artificial intelligence in trip planning, and the potential impact of AI on the travel industry What the recent collaborative study by Destinations International shows about the impact of destination marketing on community well-being Some of the insights that Longwoods International's research provides into American travelers' intentions in leisure travel Support Longwoods International and Destinations International offers to those in the travel and tourism industry Understanding Travel Trends in the Face of Financial Concerns Amir highlights how travelers are finding ways to continue exploring the world by reallocating their spending, cutting back on retail purchases, and adjusting their accommodation levels. One intriguing trend he mentions is that people are combining trips into longer journeys, which is a huge shift in travel behavior. It's clear that despite economic challenges, the desire to travel remains strong. AI's Role in Enhancing, Not Replacing, the Travel Experience We also discuss the slow adoption of AI in trip planning, with only a fraction of travelers expressing interest or using AI tools for travel planning. This fascinating insight shines a light on changing travel preferences and shows that there are opportunities to further explore the potential for AI integration into destination marketing. Amir emphasizes that AI is not replacing but rather enhancing the travel experience for both travelers and industry professionals. Our discussion provides some golden nuggets into the AI implementation in the travel industry and its potential for future growth. Importance of Data and Research in Making Informed Marketing Decisions Amir stresses the invaluable role of data and research in understanding travel trends and making informed marketing decisions. I just love Amir's analogy about not being able to drive without a roadmap because it highlights the necessity of looking at data from different angles to derive meaningful insights and guide you to your end destination. Resources: Website: https://longwoods-intl.com/ LinkedIn: https://www.linkedin.com/in/amir-eylon-2242037/ Facebook: https://www.facebook.com/longwoodsinternational Twitter: @AEylon https://twitter.com/AEylon @Lngwds https://twitter.com/Lngwds We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

Visiting Media and Matterport Digital Twins Redefine Hospitality Sales With Immersive Media in Multi-Year Agreement SUNNYVALE, California, Thursday, February 8, 2024 (GLOBE NEWSWIRE) -- Matterport, Inc. (Nasdaq: MTTR), the leading digital twin platform to access, understand, and utilize properties, announced an agreement with Visiting Media, a global leader in immersive sales enablement and channel distribution solutions for the hospitality sector. Visiting Media serves tens of millions of users around the globe, supporting the world's largest hospitality brands including Hilton, Hyatt, IHG Hotels and Resorts and more. With this new agreement, Visiting Media deepens its use of Matterport's Digital Twin Platform and Property Marketing solution as the 3D technology of choice for the thousands of hotels it supports. In collaboration for years, Visiting Media has amplified the application of Matterport's digital twins for virtual tours of more than 17,000 spaces. With this extension of virtual tour capabilities, hospitality revenue teams can save daily hours by streamlining multiple workflows across their properties while supporting above-property teams and enhancing channel distribution capabilities. This new agreement highlights the powerful application of these technologies, working better together for the unique needs of hospitality sales and marketing teams. IDC analysts predict that by 2025, roughly 50% of travel and hospitality organizations will adopt digital twins to increase efficiency and, ultimately, bookings.1 The worldwide hospitality industry is a $4.7 trillion market according to Statista, and has historically relied on face-to-face engagements to facilitate sales, assess a property, or execute property improvement plans.2 The industry is currently undergoing a paradigm shift, with immersive technologies becoming an increasingly critical asset for the marketing and management of hotels, vacation rentals, entertainment venues, and more. Visiting Media's sales enablement platform is a pioneering force in the hospitality industry, providing hotels the ability to differentiate their offerings through a brand-agnostic interface to swiftly craft personalized Visiting Media Experiences for every prospect and guest. This unique approach ensures quick and versatile delivery through multiple channels to meet distinct customer's needs in a one-to-one or one-to-many approach through digital asset management and channel distribution. Integrating Matterport's digital twins with Visiting Media's software streamlines the access and distribution of marketing materials to empower sales and revenue teams in the competitive and fast-paced hospitality sector, enabling them to surpass revenue targets and thrive in a dynamic market. “Our commitment to excellence extends to our partnerships, and collaborating with Matterport exemplifies this dedication. At Visiting Media, we understand that offering top-notch software means aligning with best-in-class technologies to perfect workflows at and above properties,” said Ben Powers, CEO. “Integrating Matterport digital twins seamlessly into our platform is a natural progression to make immersion pragmatic and effective for our customers. We're not just changing expectations; we're setting a new standard for what a sales platform can achieve in the hospitality industry.” -- Matterport Media Release continues in the We Get Around Network Forum: https://www.wegetaroundnetwork.com/topic/19465/page/1/visiting-media--matterport-redefine-hospitality-sales-with-immersive-media/#1

Today's podcast guest is Dorothy Dowling, Managing Director with Horwath HTL and Former Chief Marketing Officer of Best Western. As a legend in and outside of the hospitality industry, we discuss: -The importance of giving back -Not being the loudest, but often contributing the most -Embracing lessons learned from her son Dorothy Dowling is a Managing Director with Horwath HTL where she supports global hospitality industry clients with Go-To-Market strategies to help grow scale, revenue, and profitability with services ranging from repositioning to commercial business planning and activation. Dowling has over 40 years of hospitality industry experience, most recently having spent the last 18 years as Chief Marketing Officer of Best Western where she directed all marketing and commercial strategies. Dowling is known for her expertise and her ability to connect the dots on where business partners need to be focused. Dowling was recently honored with Lifetime Achievement awards from the Hospitality Sales and Marketing Association International (HSMAI) for her extraordinary commercial leadership, the NYU International Hospitality Industry Investment Conference for her innovation and business performance and from GBTA for her commercial leadership and advocacy supporting under represented groups. Dowling holds an Honours BA and an MA from the University of Waterloo in Canada and has completed executive education at Harvard, Cornell and MIT. More podcasts can be heard at: https://bartaberkey.com/podcast Any KEYNOTE SPEAKING REQUESTS can be directed to bart@mostpeopledont.com

Tune in on Monday, 10/9/23, for a new episode of The Doctor Whisperer Show featuring Author of "HOSPITABLE HEALTHCARE," Peter Yesawich, Ph.D. ▪︎ ▪︎ ▪︎ A︎BOUT OUR GUEST: Peter C. Yesawich is Chairman of Hospitable Healthcare Partners, LLC, and Vice Chairman Emeritus of MMGY Global. Hospitable Healthcare Partners, LLC, is a marketing consultancy serving hospitality and healthcare industry clients. MMGY Global, America's leading marketing communications agency serving travel, leisure and entertainment industry clients, is renowned for its strategic thinking, breakthrough creativity, and innovation in marketing practice. The agency's Travel Intelligence Group is widely regarded as one of the most respected sources of insights into the travel habits, preferences, and intentions of Americans. Yesawich has contributed to the development of marketing programs for some of the industry's most admired brands and popular destinations including Fairmont Hotels & Resorts, Hilton International, The Leading Hotels of the World, Atlantis, Baha Mar, The Breakers, The Broadmoor, CanyonRanch, Sandals Resorts, Sensei, Wynn Las Vegas, Interval International, Marriott Vacation Club International, Bahamas Ministry of Tourism, Bermuda Tourist Board, Dominican Republic Ministry of Tourism, Mexico Tourism Board, Disney Parks & Resorts, Universal Studios, the U.S. Olympic Committee and travel. From 2010 to 2020, Yesawich served as Chief Growth Officer (CGO) of Cancer Treatment Centers of America® (CTCA), a national network of specialty hospitals and outpatient clinics treating adults diagnosed with complex or advanced-stage cancer. CTCA became the most recognized national cancer care provider in the U.S. and third most positively perceived hospital system in the country during his tenure as CGO. Yesawich has been a frequent commentator on marketing trends in The New York Times, Los Angeles Times, Wall Street Journal, USA TODAY, Time, Newsweek, on the CNN, CNBC, MSNBC, and BBC World television networks, and on National Public Radio (npr). Yesawich received the World Travel Award from the American Association of Travel Editors, the Albert E. Koehl Award from the Hospitality Sales & Marketing Association International (HSMAI), the Silver Medal from the American Advertising Federation, and the Spirit of Hospitality Award from the Destination Marketing Association International (DMAI). He is a former Visiting Associate Professor at Cornell University and member of the board of directors of the Travel Industry Association of America. A frequent contributor to trade and professional journals, he is co-author of Marketing Leadership in Hospitality and Tourism, and Hospitable Healthcare: Just What the Patient Ordered! Yesawich received B.S., M.S., and Ph.D. degrees from Cornell; postgraduate studies at Yale and Stanford. https://hospitablehealthcare.com/ ▪︎ ▪︎ ▪︎ Thank you to our sponsor, SRA 831b Admin, for supporting the show! Click here to learn more: ⁠http://831b.com⁠ #businessofmedicine #medicalindustry #HealthcarePodcast #healthcareindustry #healthcare #business --- Send in a voice message: https://podcasters.spotify.com/pod/show/thedoctorwhisperer/message

Kennedy Higgs (RPTA '22), Account Executive, Suite & Hospitality Sales for the Seattle Mariners, talks with Dr. Brian Greenwood (Cal Poly Experience Industry Management) about her life and career to date.

Dave is an award-winning professor, author, and hospitality legend, and he's the recipient of the 2023 Revenue Optimization Educator of the Year award from The Hospitality Sales & Marketing Association International (HSMAI). We talk about what NOT to do in a downturn, whether promotions actually work, the reality around loyalty programs, and advice he gives soon-to-be graduates.

Join us as we have an awesome conversation with Mercedes Sanchez. She went to high school specifically for hospitality, which led to a full-ride scholarship to UNLV, for hospitality. She then worked in hospitality sales for Four Seasons Resorts International for 8 years plus. So, by bringing together her hospitality and real estate experience, it all led to a six-figure business.We explored hospitality and real estate, diving deep into Mercedes' remarkable journey of starting a midterm rental company. Throughout our discussions, we unravel the incredible benefits of hotel college and the vast opportunities that lie within the hospitality industry. Drawing from our own experiences, we share invaluable insights on how to rapidly grow a real estate portfolio and navigate the intricacies of co-hosting properties.We also delve into the nuances of co-hosting properties in the vibrant city of Los Angeles and the art of nurturing strong relationships with clients. We discuss the importance of collaboration within the midterm rental market, shedding light on the significance of referrals and the responsibilities that accompany them. We also talked about client expectations and the essential requirements for achieving success in midterm rentals. Furthermore, we explore effective strategies for maximizing cash flow through co-hosting luxury homes, leveraging market data and comps to make smart real estate investments, and implementing key principles of efficient property management.Tune in for this one as we explore the vast possibilities of hospitality and real estate. So, here we go! Listen, grab those notes, and take action!#TheBigBreakShow #RealEstate #Podcast #CoHosting #MercedesSanchezConnect with Mercedes Sanchez!IG - https://www.instagram.com/mbxhomes/TikTok - https://www.tiktok.com/@mbxhomesYoutube - https://www.youtube.com/@UCQOrBWTaLoUH5xeA6EGuAXw  For Audio Podcast, Subscribe and Listen to The Big Break Show HERE:SpotifyAppleConnect with Rafa Loza on Social Media:Instagram FacebookIf you're interested in Rafa's Course, check the link to his STR Academy Application: Stride AcademyConnect with Jesse Vasquez:LinkTreeInstagramThe Ultimate Guide to Finding & Buying STR's, let's run your analytics: https://calendly.com/airventurehostingMASTERMINDS/ GROUPS:Facebook:  Airbnb - The Big Break ShowClubhouse: Airbnb The Big Break

Hospitality Sales & Marketing Guru Colin Brownless of Clickass Marketing and Hotel Banana Azul, gives us 16+ years of diamonds, gold and tricks to increase your hospitality revenue in Costa Rica.  We discuss everything from Online Travel Agencies (Expedia, Booking) and direct bookings to Facebook and Google Adwords.Contact us: info@investingcostarica.comGuest today:Clickass Marketing: https://www.clickassmarketing.com/Colin Brownlee: hello@clickassmarketing.com

American Industrialist and Innovator Henry Ford famously said, "You can't build a reputation on what you are going to do." I find this quote so practical and useful when thinking about hospitality reputation cultivation and responding to negative reviews. That's because it's important to know that reputation isn't based on what you say, but rather on what you do. What powerful management responses have in common is that they are based on actions already taken.  Today, most negative reviews go unresponded to according to a study done by ReviewPro. In my own observations, negative review responses rarely show true authority, personal responsibility, and progress in action. That means that for those willing to put in a bit of effort up front, you can set your business up for success and stand out from the competition with ease.  If you are ready to outshine the competition, Adele Gutman presents 5 things to do before you begin to write your management response to a negative review.  For lots of free resources including the complete show notes to this episode and more, visit https://www.adelegutman.com/getgreatreviews https://www.adelegutman.com/post/master-the-management-response-five-things-before-you-write

This is episode 506. Tips for sales career growth and success. This show was sponsored by Cox Business. Read the complete transcription on the Sales Game Changers Podcast website. GERILYN'S TIP: "Think about where you want to be, how you're going to get there, and who you need to know to get there. Think hard about expanding your network. There's a lot of women on my team, I have regular chats now and again with everybody. I always say to people we hang up, you know, "Hey, put a coffee chat on my calendar and let's catch up." A few do, a lot don't. I would say any opportunity I have to get to know those that have some opportunity to influence your career or help your career, to get to know them, you should do that. To be really intentional about that. It could be somebody in other parts of the business. Think about who you need to know to get to where you want to get to and form relationships. Figure out how to build a relationship with them and get on their radar and eventually, hopefully work that into a sponsor or a mentorship situation."

Adele Gutman Milne is a Speaker, Guest Experience Authority and host of Get Great Guest Reviews, the Podcast. Adele has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International for achieving exceptional results, driving revenue through guest experience and reputation cultivation. During her tenure as Vice President of the Library Hotel Collection, the brand repeatedly earned the #1 highest guest satisfaction rating on any luxury hotel brand in the world. Adele is helping hoteliers, healthcare professionals and all service industries implement the award winning Five Star Review System she developed over decades in Hospitality. Connect with Adele : www.adelegutman.com adele@adelegutman.com linkedin.com/in/adelegutman FOLLOW US: IG:   https://www.instagram.com/dontlookunderthebedpod Facebook: https://m.facebook.com/dlutbpod https://www.linkedin.com/in/nikiwade niki@dontlookunderthebed.org https://www.linkedin.com/in/robinmoncrieffe robin@dontlookunderthebed.org Learn more about your ad choices. Visit megaphone.fm/adchoices

Adele Gutman Milne is a Speaker, Guest Experience Authority and host of Get Great Guest Reviews, the Podcast. Adele has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International for achieving exceptional results, driving revenue through guest experience and reputation cultivation. During her tenure as Vice President of the Library Hotel Collection, the brand repeatedly earned the #1 highest guest satisfaction rating on any luxury hotel brand in the world. Adele is helping hoteliers, healthcare professionals and all service industries implement the award winning Five Star Review System she developed over decades in Hospitality. Connect with Adele : www.adelegutman.com adele@adelegutman.com linkedin.com/in/adelegutman FOLLOW US: IG:   https://www.instagram.com/dontlookunderthebedpod Facebook: https://m.facebook.com/dlutbpod https://www.linkedin.com/in/nikiwade niki@dontlookunderthebed.org https://www.linkedin.com/in/robinmoncrieffe robin@dontlookunderthebed.org Learn more about your ad choices. Visit megaphone.fm/adchoices

The success of Hotel Directors of Sales and Sales Managers is highly impacted by reputation, including word of mouth, online reviews, and other social media user-generated content. In episode 8 of Get Great Guest Reviews, the Podcast, Hospitality Sales expert, Amy Infante, Founder, and CEO of GitGo talks with Adele Gutman about the role reputation plays in maximizing sales, and the role sales professionals play as advocates and leaders in creating a stellar reputation that enhances profitability. Your Reputation Proceeds You:  Amy shared a statistic from Gartner that only 17% of the sales journey involves a salesperson. According to Gartner, 45% of their buying journey is spent on research, 27% online, and 18% offline. That means that a business with mixed reviews can be eliminated from consideration long before a salesperson has a chance to speak with them. It also means that a business that was not already on the radar of a planner, can rise to the forefront based on consistently enthusiastic five-star reviews and personal recommendations. https://www.gartner.com/en/sales/insights/b2b-buying-journey   For the complete blog post, with highlights and pro tips inspired by our conversation, please visit our website  https://www.adelegutman.com/getgreatreviews       I hope that you will take the time to listen and enjoy the full conversation.

Today's podcast guest is Bob Gilbert, President & CEO of the Hospitality Sales & Marketing Association International. One of the strongest, smartest, and most genuine hospitality leaders I have ever met. He grew up on a dairy farm in upstate New York where he learned the value of hard work, core responsibilities, dependency, and leadership. His curiousity led him to a path in hospitality where he quickly applied his skills to influence others. We discuss: -Why Cornell suggested the world of hotels instead of agriculture for him. -How he learned his listening skills. -His perspective on the VALUE OF CUSTOMERS. What an absolute pleasure to know a gentleman of this caliber. He continues to do so much to help Sales and Marketing within the Hospitality Industry! Full bio below: ROBERT A. GILBERT, CHME, CHBA PRESIDENT & CEO, HSMAI (HSMAI.ORG) As President and CEO of the Hospitality Sales & Marketing Association International, Robert A. Gilbert, CHME, CHA, has been guiding HSMAI through a dynamic and exciting period of change as the 5,000+ member organization has been re-established globally to grow the revenue for hotels through sales, marketing, and revenue optimization. During Gilbert's tenure, HSMAI has achieved tremendous success with a number of initiatives including: the development of expert communities in the areas of Sales, Marketing, and Revenue Optimization, signature events in each discipline, a portfolio of c-level executive roundtables, the development of the HSMAI Global Academy's suite of certification and online training programs, and the global expansion of HSMAI thru the formation of HSMAI Global and regional development in Europe, Asia Pacific, and the Middle East. Most recently, the growth of members from the corporate offices of hotel brands, management companies and ownership groups has driven the addition of organizational membership which are now available in addition to individual memberships. Gilbert holds a Bachelor of Science degree from the School of Hotel Administration at Cornell University and has been a member of HSMAI since joining the student chapter at Cornell. He is a frequent guest lecturer at Cornell. Gilbert is a past chair of the Events Industry Council (formerly CIC), and has served on the Board of Directors of the American Hotel & Lodging Association and the Travel and Tourism Coalition of the U.S. Travel Association. He also serves on several advisory boards of hospitality and hotel management schools.

We are happy to be speaking to another inspiring leader in our industry today! Vince LaRuffa is the Senior Vice-President of Resort Marketing at the Universal Orlando Resort. He is joining us today to share his experience and offer some great advice.  In this episode, Vince talks about what he did during the pandemic, how he leads his team, work-life balance, and how he used to be an amazing drummer!  We hope you enjoy listening to our conversation!  Vince LaRuffa's bio: Vince LaRuffa, Senior Vice President of Resort Sales and Marketing, has been with Universal Orlando Resort since 2003. He is responsible for the achievement of on-site hotel revenues and integrating the eight on-site hotels into all appropriate Universal Orlando messaging and programming.   Vince holds a Bachelor of Science in Business Marketing from Bloomsburg University of Pennsylvania and a Masters in Tourism and Hospitality from the Robert Payne School of Hospitality and Tourism Management at San Diego State University. With a combined 35 years of Hospitality Sales and Marketing experience, he has worked with a variety of brands including, Renaissance Hotels, Marriott Hotels, and Crestline Hotels and Resorts. Before Universal, he served as Vice President, Convention Sales, and Services for Visit Orlando. Vince currently holds professional affiliations with MPI (Meeting Professionals International) and HSMAI (Hospitality Sales and Marketing Association International) and served for five years on the MPI Foundation Global Board of Trustees, including a term as Chairman. He has also served on the International Board of Directors with MPI.  He is a past board member of Canine Companions for Independence, Past Chairman of the Universal Orlando Volunteer Board, and served as Chairman of the Universal Orlando Foundation Charity Classic since 2007. Vince was recognized in HSMAI's Top 25 Most Extraordinary Minds in Sales & Marketing, in Biz Bash's Most Influential People in Events, and as a Smart Meetings Supplier of the Year. Vince has been married for 29 years to Jennifer Kuehl LaRuffa and has three daughters, ages 27, 23, and 19.   An unusual way  Vince found his way into the hospitality industry in an unusual way. One day, while selling office equipment in downtown Philadelphia, he had a 300-pound copier on a pushcart, and it started sliding off. Vince ended up in the gutter with the copier on his lap when an old friend walked by. She told him that she was working as a catering manager at a new hotel in Philadelphia and mentioned that they had an opening for a small group salesperson. Vince applied for the position, and after three or four interviews, he landed the job.  A true passion For the first time in his professional life, Vince realized that he had a true passion for hotels and hospitality! He worked hard and was able to move quickly through the ranks. He ended up taking a transfer to Orlando as a salesperson at what is now the Renaissance, across from SeaWorld.  A great team A new General Manager came in and took over. He and Vince bonded and formed a strong relationship. He took Vince with him as he progressed through the organization, all the way up to Senior Vice-President of Operations. As he moved and advanced, so did Vince. They formed a great team, and Vince worked his way up to Regional Sales and Marketing. Moving on Marriott bought the company, and Vince stayed on with them for about a year. After leaving Marriott, he took a position in Atlanta with the Stormont Trice Corporation as their VP of Sales and Marketing (it later became Crestline Hotels and Resorts.) Later, Vince took a position as VP of Sales and Services with Visit Orlando, and eighteen months later, he became the VP of Resort Sales at Universal and remained there for the next eighteen years. Three years ago, he was promoted to Senior Vice-President of Resort Sales and Marketing.  A unique and evolving environment Vince has found the environment at Universal unique. In eighteen years, Universal has evolved from a regional theme park business to a destination resort. Intellectually challenging Vince finds his work at Universal intellectually challenging, and he enjoys leading his team, which is a tightly-knit group. Together, they have marshaled the growth of the organization and helped transform it into a full-blown vacation destination. Vince LaRuffa is a lifelong learner Vince LaRuffa received his Master's degree when he was in his fifties. He had a full-time job and a family to take care of at the same time. He was motivated to do it because he enjoyed it so much! A new vocabulary Vince was hiring kids out of school with Master's degrees, at the entry-level to management. He realized that there was a vocabulary that he had not been exposed to, so he wanted to continue learning and growing intellectually.  The San Diego University Program Last year, Vince was asked to teach the Marketing Communications class for the San Diego University program. He and one of his colleagues in Orlando created the curriculum for the class. He will also be teaching the Marketing class for the Hospitality and Tourism Master's Program going forward. Dealing with the pandemic The pandemic was dealt with differently in Florida and California, even though both destinations share the same leadership. Vince felt that Universal managed the situation sensitively and well, even though some difficult decisions had to be made around eliminating some of the staff members.  A proactive approach The company took a proactive approach, and the safety and wellbeing of their team members and guests were at the forefront of every decision made.  Record levels In the last two months, they have had record booking levels and a record number of calls coming into their guest contact center.  A proud leader Vince is proud of how the leadership team at Universal handled the pandemic and treated all their team members. He is proud to be part of the leadership team.  Thoughtful and strategic leadership As business leaders, you cannot control all the variables. However, you can be thoughtful and strategic about how you approach the opportunities that come your way. Navigating the change The leadership group at Universal decided to come back after the pandemic with a hybrid model. That means that Vince and many other team members will be going into work, but not every day. They will try that model out for some time to see if it works over the long term.  Face-to-face Vince has learned the value of being face-to-face with his coworkers and misses it.  Working remotely Many people don't need much team interaction and prefer to work from home. For Universal to be competitive as an employer and attract the best talent, they will need to employ some people who live far away and allow them to work remotely. That is the trend, and the team at Universal has already proven that working remotely can be done effectively.  What Vince LaRuffa says about work-life balance Although Americans are very productive, Vince feels that there is a lot we can learn from Europeans about work-life balance. The value of volunteering The value of a network is not to be underestimated. As a young person, volunteering is an excellent way to expand your network. It is also a great way to prove your effectiveness as a leader.  Effecting change The only way to effect change is to be part of the solution, and the only way to be part of the solution is to get involved. Get involved with the chapters  If you are interested and want to make a difference, you have to do it from a platform. Vince encourages young people to get involved with the chapters because they are where all the magic happens. The chapters are the essence of organizations like MPI.  A drummer Vince loves music! Although he is retired now, he used to have lots of fun as a member of a rock band. One year, he brought in The Guess Who to perform at an event in the lobby of the Hard Rock Hotel and became friends with one of the band members, a singer and guitarist. Later, Vince and some of his musician friends had the opportunity to back him up. The real joy for Vince LaRuffa For Vince, the joy in his business is accomplishing things with other people and then sharing the success.  Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Vince LaRuffa On LinkedIn

This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals.  Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- Kate is the CEO and Founder of Kate Burda & Co, a consulting firm that leads revenue performance and growth strategies for hotels, hospitality brands, owners, investors and management companies. At the time of this recording, we can safely say that travel is back! At least leisure travel is back. Right now, hotels across the country are experiencing record setting rate and occupancy growth with many beating actual results from 2019. But booms like this are always temporary and the most effective organizations are already thinking about how they will change their tactics to be most effective when these great results start to level out. As they say, revenue cures all problems, so the trifecta of Revenue Management, Sales and Marketing have never been more critical - but approaching them with the same thinking as we did pre-pandemic is not going to do you any favors. On this episode we're exploring what that means so you can sustain these peaks long in to the future. About Kate Kate Burda is the CEO and founder of consulting firm Kate Burda & Co, which leads revenue performance and growth strategies for organizations, hotels, hospitality brands, owners, investors and management companies. Through her “revenue trifecta” of sales, traditional & digital marketing and revenue management, many of Kate's clients have enjoyed 25 percent growth in revenue gains through her work. Amid disposition, bankruptcy, financial downturns and shifts within the marketplace over her nearly 30 years of experience, Kate has advised some of the world's leading companies, such as Goldman Sachs, REIT, Abbott, Medtronic, Boehringer Ingelheim, Ricoh, Marriott International, Hilton, Loews Hotels, Intercontinental Hotel Group and more. Kate is passionate about challenging the status quo and rethinking systems to drive revenue acceleration. Her subscription training platform Ignite launched in May 2021 to help businesses connect the dots between finance and sales & marketing. Ignite leads companies to identify their most profitable and most valuable customers. Most companies or leaders would say they know their top customers but Ignite helps them go beyond. By learning to recognize these areas of opportunity, businesses using Ignite are able to generate revenue impact. As an industry leader, Kate is a Think Tank member of the Center for Hospitality Research at Cornell and has taught graduate and undergraduate courses for Fairleigh Dickinson University and Purdue University System. Her memberships include Boutique Lifestyle Leaders Association (BLLA), International Society of Hotel Consultants (ISHC), Strategic Account Management Association (SAMA), Hospitality Sales and Marketing Association International (HSMAI). Kate has spoken at Chesapeake Hospitality Summit, Hunter Conference, Hotel Asset Manager Association 2020 Summit, and more. She earned her MBA at University of Colorado and currently lives in Dallas. Links Website: https://kateburda.com/ (https://kateburda.com) LinkedIn: https://www.linkedin.com/in/kateburda/ (https://www.linkedin.com/in/kateburda/)

Smart Hospitality Operations = Smart Marketing! A talk with Stuart Butler of Fuel Travel https://www.dropbox.com/t/2Kkt0NcOWa1aGBw9   GM's, DOSM's, and HOTEL OWNERS- You won't want to miss this episode! Whether you are a veteran in the industry or one of the many newly minted GMs and DOSMs out there that rose to the occasion when duty called during the past year of COVID-19, this episode is for you. My guest, Stuart Butler is the Chief Operating Officer of Fuel Travel Marketing based in South Carolina is one of the top Hospitality Marketers in the country and the host of the award winning Fuel Hospitality Marketing Podcast. Stuart and I agree the power of guest reviews is one of the most underutilized and misunderstood marketing opportunities for most hotels. “Reviews are the byproduct of how you operate,” says Stuart Butler. But they are the also foundation of your Hospitality Sales, Marketing, and Revenue success, so they require a team approach. I hope you will listen to this episode and think about how to update or initiate your reputation management strategy with full team alignment. Across the industry, we hear leaders speak about leveraging guest data. Guest feedback is guest data, yet because reputation, guest satisfaction, and guest reviews fall into both marketing and operations, often leaders feel it is not their area. For that reason, reputation is either completely ignored, it's relegated to someone without the leadership position to truly analyze and leverage the data, and sometimes a third party is paid to make it seem as though the feedback was heard, even though it wasn't actually dealt with at the property. Instead, let guest feedback be the spark of daily creativity and innovation at the property. Let operations and marketing embrace the voice of the guest for insights as to how to make the experience of booking and staying at the hotel easier, faster, more convenient, and absolutely more delightful. Are you wondering how to change your processes to create more loyal guests? Are you wondering what you need to change in your communications to best win new guests and manage expectations to avoid disappointment for your guests and conflict for your teams to handle? Begin deeply listening to and acting upon the feedback your guest took the time to give you. Every day is a great day to implement innovation. Just look at your reviews for friction points and ask your team to suggest small actions and creative ways to fix or soften friction points to reduce complaints. If you are a GM or a DOSM, you cannot afford to be absent from this conversation with your guests and your line staff. In this podcast, we discuss using reviews, aka “The Voice of the Customer” to: Identify Friction PointsSpark InnovationInform Marketing DecisionsOptimize ROIMotivate TeamsDevelop Future LeadersLower Cost of AcquisitionAttract New GuestsCreate True LoyaltyManage ExpectationsCreate Product and Service DifferentiationElevate Perceived Value Enjoy the podcast and please let us know if you have any questions for Adele.  Send us your email on www.adelegutman.com and never miss another episode of the Hospitality Reputation Marketing Podcast. https://www.adelegutman.com/blog Also check out Stuart Butler's Fuel Travel Podcast: https://www.fueltravel.com/hotel-marketing-podcast/ Loren Gray's Hospitality Marketing Podcast: https://www.hospitalitydigitalmarketing.com/podcasts/ Lily Hospitality Marketing Podcast: https://www.thinkupenterprises.com/podcast/   Holly Zoba's Hospitality Sales Podcast: https://influencer-sales.com/podcast/ Dean Schmit's Hospitality Meta Search Podcast: https://www.audible.com/pd/Hospitality-MetaSearch-Podcast/B08K581QTP

Amir Eylon is the President, CEO, and Partner of Longwoods International and a thirty-two-year veteran of the Travel & Tourism industry. Amir leads the entire team responsible for developing and executing all facets of the organization, from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for increasing Brand USA’s partnership base and ensuring that participants received excellent service throughout Brand USA’s deployment of joint marketing programs. During his tenure, Brand USA grew its base to 475 partners, composed of destination marketing organizations, convention and visitor bureaus, attractions, travel brands, airlines, and tour operators. Prior to joining Brand USA, Amir served as Director of the Ohio Office of Tourism. Under his leadership, the state’s marketing programs realized a tremendous return on investment and contributed to the growth of the state’s $40 billion tourism economy. The programs he developed leveraged industry and nontraditional partnerships that generated $14 in new state and local taxes for every $1 invested and included active participation by thousands of Ohio’s tourism-related businesses. Amir has also served as Executive Vice President of the Ohio Hotel & Lodging Association, Assistant Director of the Ohio Tourism Division, and Sales & Marketing Manager with the Steuben County Conference and Visitors Bureau. He has been recognized with a number of Industry honors, including Top 25 Extraordinary Minds in Sales & Marketing award (2014) by the Hospitality Sales and Marketing Association International (HSMAI); The Ohio Tourism Industry’s Highest Honor, The Paul Sherlock Award; and The State of Ohio Distinguished Service Medal. Amir’s thought leadership in tourism is often quoted by media, and he has appeared in dozens of interviews among many national media outlets, including CNBC, MSNBC, Forbes, The New York Times, The Washington Post, The Los Angeles Times, etc Amir holds a Bachelor of Arts degree in Political Science from the University of Dayton. On this episode of Destination on the Left, we welcome back Amir Eylon, President, CEO, and Partner of Longwoods International, who first appeared on the podcast in April 2020. We reflect on the travel trends over the last 12 months, as revealed by research conducted by Longwood International’s Traveler Sentiment Trackers. Amir also speaks to the expectations of the newly conditioned traveler and what first trips will look like for many Americans after a year of shutdowns. He also explores the data on opportunities that can be found for DMOs with the return of day-trippers. What You Will Learn: What recent data from the Traveller Sentiment Trackers shows, and why the outlook for travel is optimistic Where and why people are traveling – including the most popular domestic destinations Traveler opinions on safety and cleanliness protocols in the communities they visit Why the resurgence of the day trip meant that overall volume wasn’t as low as expected over the last 12 months Newly conditioned traveler expectations and how DMOs can ensure they are catering to the increased desire to feel safe when making bookings Why it is essential to understand the importance of focusing on promotions rather than deep discounts Understanding Travel Plans in the New Normal Amir and Longwoods International were motivated to start their Travel Sentiment Trackers in March 2020 by a desire to help the entire travel industry. The data that their research has circulated has been invaluable in understanding how the American traveler feels about vacationing in this new normal and how DMOs can best serve them going forward. He discusses why overall volume in the US wasn’t as low as the travel industry expected and explains which domestic destinations have proved to be the most popular over the last year and why. Traveler Expectations in 2021 Amir digs into the expectations of newly conditioned travelers and why destinations need to be mindful not to roll back their cleanliness and flexibility protocols too quickly. He also addresses the new-found popularity of the day trip and how destination marketers can leverage those first visitors to promote their community and popularise short overnight breaks. The data shows that clarity will remain an important part of what visitors expect when researching destinations in the future and how communities can ensure that travelers feel safe by continuing to be transparent about precautions still in place to protect guests. Website: https://longwoods-intl.com/ LinkedIn: https://www.linkedin.com/in/amir-eylon-2242037/ https://www.linkedin.com/company/longwoods-international/about/ Facebook: https://www.facebook.com/longwoodsinternational Twitter: @AEylon @Lngwds  Episode 173: Market Research a Roadmap Through a Pandemic, with Amir Eylon We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/  

Our podcast guest is Elaine Sandoval, Corporate Director of Sales and Marketing with Pacific Hospitality Group. She shares a unique approach that her company took during covid by creating a client advisory board to ensure they stayed in touch with the changing business practices and needs of their clients. In this podcast we talk about how the idea originated, some of the details of setting it up and the valuable information and benefits they realized from the creation of this board.

With Special guest co-host Bob Anderson with Star Performance.

Feel it. Face it. Feed off it! Fear is the great equalizer between mildly successful salespeople and WILDY successful salespeople.    We have all felt it when doing a drop-in on a business, making a presentation to the local Chamber of Commerce or picking up that Million Pound phone to make that prospecting call. Many salespeople allow this feeling to stop them from taking the required actions that will lead them to a new level of success. I will discuss how to understand your fears, control them, and use them to your benefit. Yes, as crazy as it sounds…you can learn to use that fear feeling in a positive way reach your sales goals and outsell your competition.

Great Podcast about planning for the new year.

"Who is Gitgo?" In this podcast, we chat with Amy Infante, CEO of GitGo. Amy has been working with hotels sales teams for many years and she talks about how her organization was built to help hotels find revenue when they need it, how they need it.

"Adapt or Perish" It may seem a little extreme, but research has shown that it isn't hunters or farmers who are the most successful sellers, instead, it is those who are able to adapt to what is needed. That is what we explore in this podcast.

Ksenia Ruffell is EMEA marketing manager at IDeaS Revenue Solutions and a board member of the Hospitality Sales and Marketing Association International (HSMAI). She speaks with Carlota Pico about her role at the world's leading provider of revenue management software and solutions for hotels. Ksenia discusses her background in psychology and the experiences that have shaped her as a marketing professional; explains how IDeaS supported their audiences during lockdown; and suggests best practices for running multi-language, large-scale marketing projects effectively.

Title - Repuation Marketing for Sales Guest - Adele Gutman Milne with Aspire Reputation Marketing For more than 10 years, Adele was able to keep her four hotels in the top ten on TripAdvisor - in New York City with over 500 hotels trying to take her spots. How did she do it? What was her "secret" - listen and find out!

Can you actually train someone to be a great salesperson? Or do they have to come by it naturally. As the owner of a sales training company, you might assume I would say, OF COURSE you can train someone! But oddly enough, I am going to have to say no, I don’t think you can.  Let me explain. I think there are a lot of different types of great salespeople. People assume in order to be a great salesperson you have to be very extroverted, the life of the party. And I know some great salespeople who fit that description. But I also know some really introverted, analytical salespeople who are also really successful.  There are only three common traits that I have seen in all successful sellers. I have trained probably in the thousands of salespeople at this point in my career and when I think back about who I would personally hire to sell for me, I really can boil it down to three essential traits.

What tools can marketers provide to help the sales process? Excerpt - Join us to hear how Erik Newton, the VP of Marketing for Milestone Internet focuses on creating unique knowledge to help his salespeople stand apart and provide clear value for their clients. Erik shares some great ideas and specific tools that hotel sales and marketing can work on together to accelerate the sales cycle.

Association Rockstars interviews Chris Romer, IOM, ACE. Chris serves as President & CEO of Vail Valley Partnership (VVP). Romer is a graduate of the U.S. Chamber of Commerce Foundation’s Institute for Organization Management program and has been named a “Top 25 Mind in Hospitality Sales, Marketing, and Revenue Management” by Hospitality Sales & Marketing Association International and “Chamber Executive of the Year” by the Colorado Chamber of Commerce Executives. He has also served as a Governor appointee to the Brand Colorado Council and the Colorado Tourism & Outdoor Recreation Key Industry Steering Network. Learn more about him and his experiences by watching!Host and Founder: Lowell Aplebaum - CEO & Strategy Catalyst at Vista Cova Producer and Operations: Amy Hager - Strategy Advisor at Vista CovaProduction Assistant: Ashlynn Brooks - Virginia Tech B.A. Theatre Performance Student (Expected Graduation: May 2022)Music: Slow Burn by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4372-slow-burnLicense: http://creativecommons.org/licenses/by/4.0/

Podcast – Aligning Sales and Marketing This week’s guest - Stephanie Smith, Cogwheel Marketing In this episode, Holly and Stephanie discuss not only why but how sales and marketing can better align in order to find new business and close more sales. These two departments – along with revenue management, need to join forces more often, but in good times often stay apart like separate islands. Now more than ever, alliances should be formed to ensure we are being as creative and streamlined as possible to find new sources of business, generate interest with the best audiences and eventually turn them into customers.  You can reach Stephanie at Stephanie@cogwheelmarketing.com and find her info at https://cogwheelmarketing.com

In this week’s podcast, Holly Zoba interviews Dave Hamilton who finds new hotel deals for the MMI Hotel Group. Dave share’s some unique ideas about setting yourself apart from the noise of the competitors when you are working in sales. He also shares a few secrets around giving great presentations, and the one critical skill you might not realize you need in order to be a great speaker or presenter. 

We wanted to use this article to highlight current intiatives from 5 of our Expert Partners (https://revenue-hub.com/expert-partner/) . These are offers they are providing to help support the Hotel sector during this crisis. We have listed the Expert Partners in alphabetical order along with the details of their offering and any relevant links to engage further: Get Into MoRe (https://www.getintomore.com/) Oaky (https://www.oaky.com/) Pace (https://www.paceup.com/) Right Revenue (https://rightrevenue.co.uk/) Russell Partnership Technology (https://www.russellpartnership.com/rp-technology/) ---------- Get Into MoRe (https://www.getintomore.com/) , the N°1 Business Intelligence tool for Meetings, Events and Group Business, launches the “Meetings Survival Pack”. The pack is offered to hotels and venues worldwide. The offer includes three of the tool’s most vital dashboards packed with features that are especially designed to make sure hoteliers and conference/event organizers are ready to optimize bounce back. Hoteliers that sign up will have free access to the following dashboards that are created using their own property’s data: The offer is commitment-free and valid for the entire year 2020. For more information visit: http://meetings-survivalpack.com (http://meetings-survivalpack.com/) ---------- At Oaky (https://www.oaky.com/) , we offer an award-winning upselling platform which allows hotels to boost the guest experience and ancillary services through targeted, customized pre-arrival upselling. Oaky for free for 90 days from go-live-date. You decide when you want to go live* No automatic extension to contract We help you with your set-up to make it as easy as possible Condition: Sign up before July 1st 2020 How to apply? Fill in the form on this page https://www.oaky.com/free-oaky-corona Oaky will reach out to you to schedule a demo of the product After the demo, the next steps will be discussed ---------- At Pace (https://www.paceup.com/) , we provide different Revenue Optimisation solutions, including an industry-leading pricing platform and a BI tool. What are we offering? We want to offer 3 months free of our solution to every new client to make sure they are prepared for the recuperation. Don’t hesitate to reach out if you have any questions.  clement@paceup.com (mailto:clement@paceup.com) ---------- Here at Right Revenue (https://rightrevenue.co.uk/) , we understand that supporting each other through this terrible time and planning for a bright future is critical. To help hotels prepare for a ‘new normal’ and to ensure that they are in the best shape possible for better days ahead, we have come up with two great offers: The first is an offer of 3 months’ use of our full Revenue Management Software Solution completely Free Of Charge. If you come on board by the end of May, for an installation date in June (or earlier), we will offer July, August and September completely free! The second offer is that we recognise that many hotels and Guest Houses may not have integration to a PMS or may not be ready for a full Revenue Management Solution just now. So we have come up with a suite of reports that you can use daily without the need for a full revenue system. We have shown these calculator reports to some of the industries leading professionals and the feedback has been phenomenal. And we are happy to offer all 3 for just £59.00 per month. If you would like further details on any of the above, please just email ask@rightrevenue.co.uk (mailto:ask@rightrevenue.co.uk) ---------- Russell Partnership deliver the Certification in Hospitality Business Acumen in partnership with HSMAI, the Hospitality Sales and Marketing Association International. The CHBA Certification encompasses both eLearning and simulation to teach you the skills required to be successful in the hospitality industry. The CHBA is a professional certification that demonstrates your hospitality business acumen proficiency, upgrades your skills, and helps to garner a better understanding of the hospitality industry and how it operates. To demonstrate our support during the COVID-19 crisis, we are offering the individual access version of the CHBA Certification for 50% less than the regular price. This is valid until the end of July 2020. To register for this program, please sign-up here: https://russellpartnership.link/revenuehub

Writing has always helped me organize my mind and then my life, usually in that order. So when Loren Gray told me I needed to do a podcast, I was not very excited. I am not really on the podcast train.  That isn’t entirely true – I do listen to two podcasts pretty religiously – The first is called Sleep with me and trust me, it isn’t what you think. I cannot quite figure out how it works but I will be forever grateful to Will Traywick for introcing me to it. It is a podcast that puts you to sleep. I have an echo dot in my bedroom and when I cannot fall asleep (or back to sleep) I say, Alexa, play the Sleep with me Podcast and on comes this very odd man. He doesn’t necessarily have a soothing voice and honestly, I cannot tell you exactly why or how, but he puts me to sleep almost immediately. I mean, right away – I cannot tell you even one topic that he talks about because I never make it that far and I am out. I am just hopeful that he isn’t doing some sort of suggestive hypnosis that is telling me to do nefarious things. But, it is a risk I am obviously willing to take in order to get some good sleep! The second podcast I listen to is called Inside of You with Michael Rosenbaum. Again, not what you think. Michael Rosenbaum played Lex Luthor on one of my all time favorite television shows, Smallville. Michael interviews people in a very interesting way. In truth, most of his interviews end up revealing much more about Michael than his guests, though not always! But he does talk about himself a fair amount which I actually find endearing and charming. Plus, he often interviews Tom Welling who played Clark Kent in the same series and he is just a crush.  But in terms of doing my own podcast, I didn’t think that it would be wise to model my own podcast after either of those. Putting people to sleep or talking a lot about myself. No, definitely not. So I scrolled around the intraweb to see exactly what podcasts were about, what people liked to listen to. Brene Brown tops Apple’s list, I love her but no. There are quite a few podcasts about murder and crime solving. Again, no. Coronavirus. I already do a website about that so no. An then just some very quirky stuff. That’s it. I am naturally quirky, that is a model I can follow. And I know a lot of quirky people so I can also interview them.  So I am pretty sure the quirky factor can make my podcasts interesting. But, I would also like to add some value, and the name of my podcast is hospitality sales so I should probably somehow tie it into sales. So, I am going to do the quirky guide to sales as my theme. I will share weird stuff I have done, and I will interview other people who I also know that have done some weird stuff......

Hello everyone and Welcome to the Hospitality Sales Podcast I am you co-host Loren Gray…… And this is Show number 2…… So every anther week we will bring you the latest in sales ideas, tips, and training for the hospitality sales professional. And now for my co-host Ms. Holly Zoba An interview with two giants in the events biz - Lance Fensterman, President, Reedpop and Matt Brown, Managing Partner, CTC Events - how are they adjusting to all of these changes? Thank you Holly for that. Remember — you can find us on Google Play / Apple iTunes / Stitcher / Spotify / Tunein / Pocket cast / Breaker and ACast.We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Sales Podcast" No matter which one you may use, if you like the show please subscribe with us, rate us and leave a comment. That will help others find our content. Should you have any questions of comments please send them to me Loren Gray at Loren@Hospitalitydigitalmarketing.com Also being as this may be your first time hearing us, you can subscribe to our show on any of those platforms as well. Thank You for the privilege of your time. Talk to you next week! 

A thirty-plus year veteran of the Travel & Tourism industry, Amir leads the entire Longwoods international team responsible for the development and execution of all facets of the organization from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for helping to increase Brand USA’s partnership base and ensuring that participants received excellent service throughout Brand USA’s deployment of joint marketing programs. During his tenure, Brand USA grew its base to 475 partners, comprised of destination marketing organizations, convention and visitor bureaus, attractions, travel brands, airlines, and tour operators. Prior to joining Brand USA, Amir served as Director of the Ohio Office of Tourism. Under his leadership, the state’s marketing programs realized a tremendous return on investment and contributed to the growth of the state’s $40 billion tourism economy. The programs he developed leveraged industry and nontraditional partnerships that generated $14 in new state and local taxes for every $1 invested and included active participation by thousands of Ohio’s tourism-related businesses. He has also served as Executive Vice President of the Ohio Hotel & Lodging Association, Assistant Director of the Ohio Tourism Division, and Sales & Marketing Manager with the Steuben County Conference and Visitors Bureau. He has been recognized with a number of Industry honors including Top 25 Extraordinary Minds in Sales & Marketing award (2014) by the Hospitality Sales and Marketing Association International (HSMAI); The Ohio Tourism Industry’s Highest Honor, The Paul Sherlock Award; and The State of Ohio Distinguished Service Medal. Amir holds a Bachelor of Arts degree in Political Science from the University of Dayton. In this episode of Destination on the Left, Amir Eylon, President and CEO of Longwoods International, joins us to share his story and talk about market research in travel and tourism. Amir discusses some of the trends he has seen as DMOs rush to respond to the COVID-crisis, and he talks about the changes in traveler sentiment as the pandemic continues to unfold. What You Will Learn in This Episode: Amir’s journey into destination marketing and the travel and tourism industry How Longwoods Intl. is tracking traveler sentiment How Amir is seeing destinations respond to the global pandemic How Longwoods Intl. is adapting their business model to meet the needs of the COVID-crisis How destinations are using creativity to respond to the pandemic How traveler sentiment has changed since the pandemic was declared a national emergency Why crises produce some of the travel and tourism industry’s best work The short term and long term responses we are seeing in DMOs across the country Traveler Sentiment Amidst the COVID-Crisis Amir Eylon is the President and CEO at Longwoods International, a respected leader in market research that helps drive destinations toward their goals. Amir and his team have been tracking traveler sentiment for years, but in the midst of this global pandemic, Longwoods International has started tracking traveler sentiment every week. Their objective is to inform and serve the travel and tourism industry as we collaborate to determine the best response to the COVID-crisis. Researching Traveler Sentiment Amir is a marketer who happens to run a market research company, so he speaks our language. He understands how to use research to produce robust marketing strategies and he has been in the travel and tourism industry for almost thirty-two years. In destination marketing, research not only provides us with a roadmap of where to go, it provides us with information about whether our strategy is working. It enables us to accomplish more with our ideas and resources which is especially important when the going gets rough. A Light at the End of the Tunnel Some of our industry’s best work has come out of crises. And be it 9/11, the great recession, or the COVID-crisis, the great minds of travel and tourism have continued to shine by taking creativity, collaboration, and partnerships to a new level. Traveler sentiment has changed drastically since the pandemic was declared a national emergency. The numbers are not necessarily surprising, but it’s not all bad news either. The silver lining in all of this is that Americans are still looking to travel in the next six months. Many trips have been postponed or canceled, but there is a light at the end of the tunnel and a beacon of hope that we will all make it through. Website: https://longwoods-intl.com/ Facebook: https://www.facebook.com/longwoodsinternational LinkedIn: https://www.linkedin.com/in/amir-eylon-2242037/ https://www.linkedin.com/company/longwoods-international/about/ Twitter: @AEylon @Lngwds

What if your independent property could generate a 27% increase in ancillary revenue? Learn about the process, the people, the technology to do just that, as Glenn and Estella visit with one of HSMAI’s Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization for 2019. Guests: Linda Gulrajani, VP of Distribution and Marcus Hotels and an HSMAI 2019 Top 25 Extraordinary Minds Time: 15 min

Hello everyone and Welcome to the Hospitality Sales Podcast I am you co-host Loren Gray…… And this is Show number 1…… So every anther week we will bring you the latest in sales ideas, tips, and training for the hospitality sales professional. And now for my co-host Ms. Holly Zoba For our first show, we found ourselves in week one of ???? of a global shutdown so I wanted to share some help for handling stressful times. Hope this helps! Thank you Holly for that. Remember — you can find us on Google Play / Apple iTunes / Stitcher / Spotify / Tunein / Pocket cast / Breaker and ACast.We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Sales Podcast" No matter which one you may use, if you like the show please subscribe with us, rate us and leave a comment. That will help others find our content. Should you have any questions of comments please send them to me Loren Gray at Loren@Hospitalitydigitalmarketing.com Also being this is your first time hearing us, you can subscribe to our show on any of those platforms as well. Thank You for the privilege of your time. Talk to you next week!

David Lynam talks through some of the things that have helped his clients to increase hospitality sales recently.

Read the complete transcription on the Sales Game Changers Podcast website. BOB'S FINAL TIP TO EMERGING SALES LEADERS: "Sales professionals will always be successful if they leverage the insights they get from customers into value for them, for their customers and for their company. Salespeople are in a unique position to leverage that knowledge to help senior management in their organizations. In the hotel industry that gives them influence and the ability to influence design and capital expenditures at hotels. Leverage that and you're always going to position yourself well within any organization." Bob Gilbert is the President and CEO of the Hospitality, Sales and Marketing Association International, known as the HSMAI. We’ve interviewed other sales leaders from the hospitality market such as Frank Passanante (Hilton), Telesa Via (Kimpton Hotels), and Melissa Riley (Destination DC). Bob can be found on LinkedIn here.

Digital #10Cvent partnered with HSMAI, offering its solution to the many events the Hospitality Sales and Marketing Association International organizes every year. HMSAI will use the whole Cvent ecosystem: OnArrival, Social Tables, and Cvent Appointments. If you want to know more about HSMAI events, check out this article I wrote for them in 2018.Digital #9As Google competition becomes fiercer, TripAdvisor had to reduce costs, and its first decision was to fire 200 of its 3,800 employees (around 5% of its workforce). No official comment from the company has (yet) been published.Digital #8(Rita’s pick) Accor Hotels and Sabre are working on a “full-service property management capability.” The first step of the partnership is Accor’s adoption of SynXis reservation system.Digital #7If something seems slightly different on Desktop Google’ SERP, don’t panic. It is. The new SERP features favicons, blurring the line between paid and organic results even more. Organic results now feature a small logo next to the URL, while paid ads feature a bolded black ad label. The change is not unexpected: I’ve already discussed this change back in May. At the time, the new design only affected mobile search, but it was quite obvious that desktop was next.Digital #6Yet another funding round for SiteMinder: the unstoppable channel manager raised $70M. With a valuation of more than $750M, it’s not so far-fetched to see these guys on the unicorns list before the end of the year…Digital #5Revinate launched a new, cloud-dased, AI-fueled data platform to clean and aggregate hotel guests’ profiles, aiming to solve one of the most pressing problems in our industry: guest data fragmentation. Marc Heyneker, CEO and Co-Founder of Revinate, stated: “For decades, technology companies have (managed) rooms, not guests. We are seeing a tectonic shift to a guest-centric approach (…) Our Guest Data Platform delivers the cleanest and most robust set of guest data intelligence ever made available (… ) Hoteliers now have access to unified guest profiles that power unmatched direct revenue performance and personalized guest experiences.”Digital #4Tesla is now worth $100B, more than Ford and GM combined. Tesla’ share price doubled in just three months, skyrocketing to $600/share. As the mighty Joe Rogan once wisely stated: “When you drive (a Tesla), you realize other cars are stupid.”Digital #3Skift published its sixth annual Megatrends Defining Travel magazine. If you’re looking for something to read over the weekend, here’s my best suggestion.Digital #2Google Cloud partnered with Sabre to “enable the travel provider to improve operational agility while developing new services and creating a new marketplace for its airline, hospitality, and travel agency customers.” The first challenge will be migrating the huge Sabre’s IT infrastructure to Google Cloud.Digital #1Ubisend delivers AI-driven conversational interfaces that enable brands to communicate in real-time, 24/7 in any timezone, across 29 digital channels. Its AI solutions provide a unified, cross-business unit and global solution, unlocking valuable resources and enabling brands to solve people’s problems with real care. During today’s episode of Digital. (3:00 PM CET), I will be joined by Jamie Gladstone, Sales Development Representative, and we’ll talk about AI, HI, and the future of our industry. Don’t miss it!Welcome to Digital., your weekly recap of the best travel news of the week: day in, day out. Everything you need to know about hotel distribution, digital economy, travel, tourism, hospitality, startups, market stocks, reports, staff movements, industry events, innovation, and more. Hosted by best-selling author, journalist, futurist, founder of Travel Singularity, toy collector and retired punk rocker, Simone Puorto.

Everyone Serves. Everyone Sells. Everyone leaves impressions. Here is how to make sure you’re leaving the right impressions through simple but powerful and practical tools, behaviours and service strategies that put real money into your pockets.

In a region with a lot of tourism opportunity, sibling rivalry is just part of the dynamic of working together. Even more so with metropolitan areas in close proximity: like the two Kansas Cities, or Dallas/Fort Worth, or my guest’s hometown of St. Paul and Minneapolis. On this episode of Destination on the Left, Adam Johnson of Visit Saint Paul talks with us about the fun you can have with this sort of friendly rivalry. We talk about working together to bring people to the region. And humor – travel is fun, so having fun in your tourism messaging can really create positive vibes about your destination. Adam Johnson is vice president of marketing with Visit St. Paul where he is responsible for marketing St. Paul as a meetings and tourism destination, along with developing the company’s social media strategy, media relations plan, and special events planning. Some events Adam has worked closely on include the 2018 Super Bowl, 2008 Republican National Convention, 2011 and 2018 NCAA Frozen Four, 2011 Visa Championships, the Annual Red Bull Crashed Ice Village, an Annual LuckyPalooza on West 7th Street Party, and the 2016 Rider Cup. He was the brainchild behind “Hello Minneapolis, Love St. Paul”; the Adele Parody, “Free Beer for Furloughed Government Workers” which highlighted St. Paul’s hospitality community; and he led the team that helped St. Paul be named Most Romantic Getaway in North America and Best Local Food Scene by Ten Best in USA Today. Adam has a communication’s degree from Macalester College in St. Paul, Minnesota. He is also a 2006 graduate of the Leadership St. Paul Program through the St. Paul Chamber of Commerce. He has served on the board of the Capital River Council, Minnesota Mississippi River Parkway Commission, Skyway YMCA, St. Paul Festival and Heritage Association, Hospitality Sales and Marketing Association, National and Ordway Circle of the Stars. Adam lives in St. Paul with his wife Emily and infant sons Leo, Otis, and Oscar, and when not working he enjoys watching sports, golfing, and spending time with family. Full show notes available here: https://breaktheicemedia.com/podcasts/adam-johnson/

Read the complete transcript of this podcast on the Sales Game Changers Podcast website. JENNIFER'S CLOSING TIP TO EMERGING SALES LEADERS: "My motto is that it takes seven touch points to make one memorable experience so don't think that just one email is going to get you in the door or one left voicemail message or one directory or collateral that you sent through the mail. So do it often, do it thoughtfully and don't be afraid to ask the hard questions." Jennifer Erney is the Regional VP of Sales at the Associated Luxury Hotels International, also known as ALHI. She had previously worked at the Fairmont Hotels, Kimpton Hotels and Loews Hotels. Find Jennifer on LinkedIn!

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This is a special Encore episode of the Sales Game Changers Podcast featuring Kimpton Hotels and Restaurant Sales leader Telesa Via. Read the complete transcript of this podcast on the Sales Game Changers Podcast website. Telesa Via is the vice president of sales for Kimpton Hotels and Restaurants. She has global responsibility for helping grow the brand's business to corporate accounts, individuals, and associations. She runs a team that provides services all around the globe. Telesa started her career with the Ritz-Carlton, eventually moving to the Hyatt brand and then moving to Kimpton, where she became the VP of sales in 2016. Find Telesa on LinkedIn!

On this week’s episode, Doug and Alex chat with Reed Gunderson, Director of Group and Hospitality Sales with the York Revolution.

Until you make a sale, you're not really in business. Making sales is what it's all about, yet many of us in the wedding industry haven't been properly trained on how to sell and how to close the deal. In this week's episode of the This Week In Weddings podcast, we're chatting consultant and trainer Cindy Novotny about sales tips that anyone can use to book more business. About our guest:  Cindy is the founder of Master Connection Associates, a premiere international training and consulting company, specializing in customer service, sales and leadership performance. During MCA’s history, Cindy has received numerous awards and accolades. The American Society for Training & Development (ASTD) recognized her as one of nine most powerful and innovative speakers and Hospitality Sales and Marketing Association International (HSMAI) recognized Cindy as one of the Top 25 Most Extraordinary Minds in Sales & Marketing. The Award is given for the most innovation, vision and achievement in the hospitality, travel and tourism industry. This year, Cindy was also the recipient of the IACC Pyramid Award for Excellence in meetings. Cindy’s energy, passion, and drive guarantee that her message will always ‘hit home’. She addresses multigenerational and multicultural groups from an array of industries. A true “road warrior,” Cindy travels almost 50 weeks per year speaking, training and consulting. Cindy’s book “LIVING WITH NO BALANCE…And Loving It!” encapsulates her life on the road, running an international consulting company, assisting with her award winning restaurant, and managing her 200 acre cattle farm in Iowa. In this fast-paced book, Cindy challenges people to feel good about trying to do it all while living in a less than balanced World. In this episode, listeners will hear about: Cindy's background in hospitality, training and consulting How Cindy is able to respond quickly to inquiries in 7 seconds, 7 minutes, or 7 hours How professionalism goes a long way in making sales Steps to take when meeting with a client for the first time during a sales consultations How to effectively follow up after sending a proposal Asking for the sale in a way that doesn't feel pushy Want to connect with Cindy? Website: http://www.cindynovotny.com and http://www.masterconnection.com/  Email: info@masterconnection.com and cindynovotny@masterconnection.com Phone: 949-589-6137

If you’re listening to this podcast, chances are you’ve had some experience in the world of business travel. Whether you’re a once-a-month trip taker or a weathered road warrior, you know that one’s ability to be productive while traveling is crucial. We invited Dave Johnson, Director of Hospitality Sales for Frontier, to give his thoughts on how hotels are creating more effective working environments for those on the road. Enhanced Wi-Fi, stouter security, flexible check-in procedures and other advances equate to fewer delays and less downtime.    A savvy IT sales professional, Dave has more than 20 years of sales experience, ranging from direct and channel sales to national account management. Dave is a trusted IT advisor to the technology and operations leaders of the major players in the hotel world. He focuses on delivering advanced communication solutions, such as UCaaS, Wireless LAN, VoIP, video, telephony, SIP, Ethernet and Broadband. When it comes to advice for the frequent traveler, Dave is the go-to guy for all things related to hospitality and tech.

Lizz approaches life as she approaches every challenge, as an opportunity to be awesome and she delivers on this Sequence core value every time. As Chief Creative Officer and founder, Lizz brings her deep passion for creativity and hospitality to Team SEQ. Multi-talented with an aesthetic eye, you’ll find Lizz ensuring flawless execution, beauty and unparalleled customer service at every turn. Whether gracing the cover of Meetings & Conventions Magazine or speaking on the finer points of Creating a Run of Show for the Event Leadership Institute, Lizz is often called on to share her perspective and wisdom delivered directly with a dose of fierce wit and signature sarcasm. As a young leader in the industry, Lizz rapidly rose through the ranks at international events agency Global Events before moving on to develop her own brand of big-meets-boutique agency by founding Sequence. Lizz has dazzled clients at USA TODAY Sports, Moët Hennesy, StarKist, The Travel Channel, Toy Industry Association, Women’s Bond Club, Hospitality Sales and Marketing Association International, and The Wharton School. Lizz resides in Sunnyside with her sweet baby Rosemary (aka Rosie J. Boo Bear), awesome husband (Pat, aka John), and turtle (Igor, Queen of the Red Eared Sliders). “If it was all about data, then IBM’s Watson would be running all of our marketing. It’s not, and it requires judgment.” - Linda Popky What you’ll learn about in this episode: Social media and live events: how the two are different yet work well together Keeping people engaged during live events The biggest mistake people make with live events Why you must give people something unique What makes an event a success Why you must always do dry runs How Lizz would take limited resources to make more happen Ways to contact Lizz: Website: sequence-events.com LinkedIn: www.linkedin.com/in/lizz-torgovnick-06432015

The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. One of their recent articles, entitled 8 Essentials Every GM Needs to Know About Digital Marketing Today, caught our eye and that is the subject of episode 21 of the Fuel Hotel Marketing podcast. Here’s the original article from HSMAI: 8 Essentials Every GM Needs to Know About Digital Marketing Today http://www.hsmai.org/knowledge/article.cfm?ItemNumber=27890&RDtoken=17453&userID=4854 CHECK OUT THE FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-21-what-every-hotel-needs-to-know-about-digital-marketing-in-2016-courtesy-of-hsmai

Howard Feiertag, CHA, CMP, CHSE, is an industry veteran, with more than 50 years of service to the industry. He is currently on the faculty of Virginia Polytechnic Institute and State University, in the Department of Hospitality and Tourism Management, where he teaches Hospitality Sales as well as Meetings and Convention Management. A prolific writer, read more

  Honda Grand Prix of St. Petersburg draws over 130,000 into the St. Petersburg downtown core to witness one of the most exciting U.S. races annually. Giles Dowden talks about presenting good B2B opportunities at that event, and his role in providing VIP, suite, loft engagement for some of the largest sponsors in the Tampa/St. Petersburg area for the Honda Grand Prix. Dowden discusses his career, working for two NFL teams, an NHL team, a NBA team, and MLB team, and how he got into sports by writing a letter to the athletic director at Washington State University Athletic Director Jim Livengood while he was an undergrad at WSU.