Podcasts about partner engagement

En este episodio, titulado “Salir de las Fronteras”, exploraremos las historias inspiradoras de mujeres que han decidido precisamente cruzar fronteras para alcanzar, de esta manera, sus sueños y metas personales y profesionales. Hoy nos acompañan: CRISTINA LUCEA, Claims Audit Lead & DD Manager en Swiss Re, actualmente trabaja desde Madrid, pero ha vivido en Copenhague y Londres. ALEVTYNA YAKOVLEVA, IT Project Manager en Berkley, Ucraniana viviendo en Madrid desde hace 10 años ANA MOLINERO, Head of Partner Engagement en Beazley ahora en Madrid, pero desarrollo gran parte de su carrera desde Londres. Y justamente con Londres conectamos vía zoom para incluir a nuestra conversación a: MERCEDES CASTILLO Commercial Director, Legal Expenses and Professional Indemnity en Am Trust Internacional. Ya disponible en formato videopodcast en YouTube y en audio en Apple Podcast y Sporify Presentado por Cristina González Nájar, directora de Asistencia Jurídica en ARAG España Pablo Cabrera Coudures, director de Customer Experience en ARAG España

According to research from Gartner, channel partners are crucial levers of revenue generation, accounting for up to 75% of revenue income. So how can you build efficient and deeply engaged channel partner relationships to optimize channel sales? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Jason Singh, the head of global partner marketing at Meta. Thank you for joining us. Jason, I’d love for you to tell us about yourself, your background, and your role. Jason Singh: Thank you very much for having me. So I look after partner marketing for business messaging, specifically at Meta, which is our conversational platforms around Instagram, WhatsApp, and Facebook Messenger. Being in B2B, marketing, sales, and marketing my entire life. We started in Australia and then moved over to Singapore and then New York about five years ago. What we do is three main things. We focus on ensuring that our partners have all the information that they need to be able to run their programs that they want to around business messaging. The second thing that we do is ensure that they have the right tools and materials. They’re able to grow their business. So that’s partner enablement, whereas where a lot of the Highspot focuses is within. And then lastly, it’s partner demand generation. So making sure that partners have the right investment from us, whether it’s time, dollars, et cetera, to be able to add fuel to their demand generation five. So those are three different programs that we have and where we focus a lot of our attention. SS: I’m excited to have you here, Jason, as a fellow marketing leader, and as you mentioned in your introduction, you have extensive experience across multitudes of regions, including Australia and Asia, and you really have a global perspective on how to bring the channel partner ecosystem to life? How has this diverse background shaped your approach to channel enablement? JS: The role that I have now is my first full-time role where I focused purely on partners previously being in and out of partner marketing and partners as a key audience over the past 15 years. But I took on this partner marketing leadership role officially about 24 months ago. And one of the things that I found out in that, firstly in the first 90 days, I think I met our top 35, 40% of our partners because I didn’t want to assume what they needed to know and the information they need to have and the formats that they needed to have it in and read rates of emails and, and downloads of contents. And I didn’t wanna assume. And so I spoke to a lot of them and it was super, super interesting that there were hardly any patterns. If you spoke with APAC partners, you would think you’d be able to put them into a category if you spoke with India partners similarly versus Latam, Spanish speaking Latam versus Brazil, North America… There weren’t really any regional patterns or trends. It was only when you looked at all partners globally, were you able to look at how partners operate and start compartmentalizing them into different groups, which would then give you a cohort to then cater around in terms of enablement, content, information, demand generation, et cetera. So I think one of the things that, having a diverse background where I. Help me to figure out is don’t assume in the first place, don’t assume more partners are the same. When I, when I was based in APAC, you would think Southeast Asia would be compartmentalized North Asia, so Japan, Korea, China could be compartmentalized and there we have these sub regions within the APAC region where we say, oh, okay, they operate the same, but it’s actually quite different. And so I think that really helped me coming into this global role because I was able to remove that assumption that we have these groupings, these cohorts, that because they’re based in certain regions, because they’ve got certain demographic attributes which are similar, but they’ll work the same way. And so instead of relying on those assumptions, what we did was just net new partner discovery, speaking with partners, getting, building really strong relationships with a lot of our great partners, and then figuring out what those groups are outside of. Demographic regional assumptions. SS: I love that you went in there unassuming and just really kind of learned what the partner ecosystem needed in today’s fast pace evolving environment. What would you say you were hearing are maybe some of the top challenges in channel partner sales and how are you addressing some of these challenges? JS: There is so much opportunity for the channel that they often struggle with. Prioritizing opportunities. If you look at any one of our partners, they partner with us somewhat exclusive, but many partners, partner with a number of other technology providers, and then within each technology provider there are end number of products of go-to market motions of incentives of programs. That they could be a part of. And within each of these standard operating procedures, there are processes, there are portals, there are hubs to sign into, passwords, usernames to remember. And then you’ve got the teams within these organizations that they need to make sure that they’re building relationships with the incumbent partner teams, the the senior leadership marketing teams like myself, et cetera. So it’s no surprise that when you speak to a partner that they’re often doing this. Inner calculation in their head around how important is this? Is this opportunity right now? Is this new product that we’re launching, A new program that we have is our H two market development fund, which we’ll launch in June. How important is this to me right now in the near future and in the long term? And how do I figure out what level of resources to invest? And that could be turning up to a meeting, that could be turning up to a webinar, or that could be. Injecting a couple hundred thousand dollars. That is, I would say by far, the most top of mind thing right now with our channel partners is. What is the actual opportunity with this thing that we’re being positioned with right now, and what do we need to do around this? SS: Yeah, absolutely. Kind of building on that, what do you believe are the key building blocks then for being able to foster really strong and effective partnerships with those channel sales teams? JS: I mean, I think I touched on that first point a little bit, so I’ll expand. Not assuming firstly and not doing groupings or categorization by those assumptions is super important because all of our partners operate probably a little bit differently to how we expect them to operate. The second bit is, I’ll speak my partner marketers lens specifically is learning about how these partners operate. You’ve gotta know who these partners are. You have to build relationships with partner marketers, salespeople, alliance managers. Marketing operations people within the partners. I’m very fortunate to have built a pretty strong relationship with probably about 40 or 50 people within our top 40, 50 partners in different partner groupings for our strategic partners, our tech partners, our service partners, where I’m starting to build a little bit more relationships now with our agency partners as well. And so I’m starting to get a really strong idea about how these partners operate. When I say how they operate, I’m talking about what are their incentives, what are their KPIs? What are the needles that they’re trying to move? Number two is how they actually work internally. So what are the processes? What are the procedures? What are the operating models? What are the systems? What are the tools that they use internally to help them get their work done? And lastly, it’s what are their expectations and what are their needs from us? What do they actually need right now? And that could be something as simple as one of the biggest things that we did. I think last year we’ll start rolling out more decks in Google Docs because we found that a lot of our partners wanted Google Docs because that’s how they operate and wanted the option of Google Docs as well as PowerPoint. And that subtle shift made, I don’t know, 10 partners to be able to work with our content from. Four days, two instantly because from Highspot, they could download that and ship it straight away, or just share organically within Highspot as opposed to having to download it, manipulating it, and then distribute it. And so you’ve really gotta invest the time and the effort to intentionally want to learn about your partners. It’s not a tick in the box of, oh hey, I can show my leadership that I met with 10 partners in Q1. It’s you being able to represent the partner voice. Across all of the different touch points that you have within the organization, whether that’s building content, building plans, talking with leadership. I would say once you get them out of email into a WhatsApp group or a WhatsApp chat, that’s where the real sort of connection happens, and that’s when you can start, like what I do now is when we’ve got a new piece of content, a new program that we’re building, I will take a screenshot of that and I’ll send it to about 12 different people from a different partners on WhatsApp just to get their input and they’ll respond very quickly within a couple hours globally, and they’ll start tell me what they like, what they don’t like, how it’ll work, how it won’t work, and that sort of instant feedback loop that I get with the partners have been cultivated over six months of getting to know them. So I won’t provide like three things that you need to do. I’ll provide, I’ll make it super simple with. The P zero thing that you need to do is build a relationship with your partners, really intentional, meaningful relationships with your partners and get to know them. SS: I think that’s fantastic advice. Jason, to shift gears a little bit, you developed a framework — Learn, Adopt, and Grow to keep channel partners engaged, kind of beyond the onboarding portion of coming on with Meta. Can you tell us more about this framework and what each of the phases entails? JS: Definitely. Before I took over partner marketing, we had a really strong content development arm, but we, we lacked a little bit in the structuring of our content and from a partner point of view. Some of the feedback that we had from our partners when I took on the role and start a meeting with them was, got too many assets on there. There’s there’s too much stuff. We don’t know where to start. One of the assumptions that we made internally actually right at the start was, oh, we need to split this by product type partners, want to know individually by products. And that’s when we sort of paused a little bit. ’cause that didn’t make a whole bunch of sense to me and a few of the other folks in my team. And we went to our partners and plus it didn’t specifically tell us this, it was very clear that partners had different levels of maturity. And within their teams there were different levels of maturity. So partner A may have a sales team that’s super advanced, but their marketing team hasn’t yet really been enabled on business messaging on WhatsApp Messenger or Instagram Direct. And so what we decided to test was how do we group our programs, our content, our materials that aligns with partner maturity. So we split these in, into three different cohorts of partners. Number one, they’re the partners that just kicked off, just finished onboarding, like you said, and, and they’re looking to learn. They’re looking to learn about the products, the platforms, the incentive, our programs, how we go to market. It’s a learn phase. And so we built this category of, of learn, and we started mapping almost, I think two years ago or 18 months ago, we started mapping all of our 101 content and then the second one is adopt. We notice that a lot of partners have at that stage now where they want to, they wanna kickstart some stuff. They wanna launch some programs. They wanna launch a sales program around WhatsApp. They wanna launch a campaign. They want to do internal education. I. Show globally around education, around meta business messaging, and this is all around how do they get from zero to one. And so that was around adoption or expansion where partners have finished that learn phase and they’ve decided they’ve onboarded and they’ve internally prioritized business messaging. Sort of the tier one things of the, what they wanna do. And so in here is a lot of sales materials, marketing materials, program materials to help them to get from zero to one and launching stuff. And so we do things like sales toolkits. We do things like partner ready campaigns, which are campaigns that marketing teams within our partners can give to their. Campaign team and you’ve got landing page designs. You’ve got social media kits, we provide Figma files, co-branded assets, everything that you need. Basically 80% of the stuff that you need to launch a marketing campaign or a sales campaign. And then lastly, we’ve got Grow. Grow is made up of a series of programs that have fairly high investment but are built purely to 10 XROI or ROI. And this is where we partner. We wanna make the programs available. All of our partners, but there’s pretty strict qualification, uh, or eligibility criteria to be part of one of these programs. But essentially these are programs where a partner’s already pretty successful. They know how to sell business mission. They know how to pick the concept and the product they’ve got runs on the board. They’ve got considerable pipeline or revenue already, and they’re looking at options for meta to help them grow this to 10 x, 50 x to a hundred x what they’re already doing. And so that’s grow. That’s when you’ve already mastered. The learn. You know all about the product, the platforms, the programs available to you. You’ve already started driving product adoption or portfolio adoption using our tools, and now you’ve got that. You’ve got a good run rate, but you’re wondering. How you can actually really blow this up. So that’s, that’s our growth phase. And we’ve probably got about 15 to 20% of our partners, I would say, are in there. I would say the lion’s share 50, 60%, 50% probably in that middle bucket. And we’ve got another maybe 15% right now in Learn. But as we expand our partner ecosystem and we open up our ecosystem to different types of partners. Marketplace partners, commerce partners, agencies, et cetera. We will see them starting at learn. We’ll see a lot more people or that waiting shift a little bit more to learn. And then over the course of six months to a year, we’ll see them starting through that process. SS: I love that framework because it really helps kind of guide them through their evolution and their journey with meta. So that’s amazing. And you know, on a similar note, you actually spoke at Highspot user conference last year and you had shared that relevance and timeliness are key to driving adoption with channel sales teams. How do you ensure these elements are really embedded into all of your programs? JS: It’s a hard one. Um, relevance for me focuses on, it’s a three-legged stool. Relevance is all about making sure that the CONT is, I would say firstly it’s format and it’s probably a little bit reversed from how. The majority. Think about it. I think about format, because again, knowing our partners, and this comes with knowing the partners, there are a hundred things that a partner could be doing in any given day. If they’ve decided in half an hour to focus on something related to partner enablement, what I look after and they open up a document and it’s not in the format that they need. So they’re expecting a one pager because I’ve called something intro to x. They’re expecting a one pager, but it’s an 80 page SOP that’s in Microsoft Word that, that they’ve gotta open up on their mobile device and look through it. They’re gonna close that window and they’re not gonna spend the time necessarily finding the thing that they want. They’re gonna shift their mind into focusing on something completely different. So format for me in terms of relevance is key. Making sure that when we launch something, it is in the format that it needs to be in. We have a really strong understanding about the length, the detail within that document. We have a really strong understanding in the time of the day and the mental mode that a part of the audience is gonna be. When they open up this document, are they looking for something really quick that they can share with something? Are they gonna be expecting something really detailed, which they can absorb and then distill for other teams? Are they gonna be looking for something on the go, on the way to a client meeting? And so format number one is, is big for me. And relevance the other legs, uh, of that stool would be. I would say I would include timeliness within that. It’s making sure that we are producing things within the right timeframe requirements of that audience. And so what I mean by that is often what you’ll see with teams is they launch things in phases. You’ll wanna enable a partner on a new product, and you’ll have this phased out over a 12 month period. Quite often that’s done based on the requirements of the internal team and not what the partner’s requirements actually are, and so you’ll almost enable them 20% to do what you want them to do because you’ve got other things coming in phase two, phase three, what we like to do is we like to build our phase one. We used to also launch in phases. We build our phase one point of view. But then we share that with the partners and say, hey, is this the MVP that you need? Like we think it’s these four materials. Do you actually need something else? And they’ll give us feedback. We do this formally, but we also do this informally through like our WhatsApp groups, as I mentioned before. And they’ll come back and say, hey, that ROI calculator that you’re building for phase three, we’d love that in phase one, which we’ve got some pipeline right now that we can accelerate to closure if we were have to show them a stronger ROI through some sort of tool. And what you’re building is perfect for us and so we will recalibrate internally to try and build an asset that’s in phase two, phase three into phase one. Or they’ll say, hey, we don’t actually need this narrative right now. We’ve built this PowerPoint deck already. We’ve got what we need. You can push that out for some other partners that may not be at the stage right now. So again, like having a good understanding of the partner, but also just sharing with the partner, having partners at the core of what you’re actually building in your development cycle is part important and part of and timeliness. And lastly, would be how you launch. So we talk about relevance in terms of making sure got the right format of the materials, the right details within each of the specific assets. We talk about timeliness. I’d say lastly, it’s how you actually launch something. We’ve had to get pretty creative about how we launch certain programs and just projects and and campaigns internally. The main reason being, as I mentioned before, partnered with a hundred things that they could be doing, and so you have to ask yourself, how do you cut through the noise? With those 101 things that partners have to think about every given day, and it could be soft launching, it could be launching with a smaller group of partners, building a case study around partner success, and then using that to launch to the other 80% of partners. But thinking a little bit more creatively around how you launch something so they can build internally. And understanding about how this particular thing is important to me right now is relevant to me right now. Versus the other a hundred things that got going on. SS: I love that approach and clearly it must be working because you guys have recently increased the number of partner organizations that are engaging with Highspot by 21%. I’d love for you to walk us through that journey. What strategies played AQ role in driving these results? JS: Yeah, I mean it’s, it’s kind of, we mentioned before around a format, format launch and, and timeliness. When I joined the team in this specific role, having worked with partners before in various roles and be being a partner to a lot of organizations previously as well, I understood the importance of a content management system. You know, we have typically you have partner managers that. Manage your top under know 10, 15, 20% of partners, but then you’ve got this medium tail and this long tail that you need to activate and you do that through documentation. We had a pretty good Highspot experience previously, but again, there was, there was little organization done around it. And so the first thing I kind of did was, you know, take off my, my partner marketing hat and put my partner hat on access Highspot and go. Let me do the top five to 10 things that a partner would need to do, and I had that list after chatting with the partners in my first 60, 90 days, and I noticed that almost every single one of the top 10 things that a partner needs to do was a real struggle in Highspot and not because of the tool, but because of how we had structured our Highspot experience. It wasn’t aligned to how partners want to actually use it. And so we focused in 2023. In the early part of 24, we predominantly focused on three things. We focused on content, making sure we did a pretty comprehensive content audit. I think we had about something like six and a half thousand different assets on Highspot, and so we did a complete content audit. We removed the stuff that we didn’t need that needed to be archived. That was just, I think it was, was three groups. It was remove, archive, update and keep. Something like that. A key thing for me on the next phase was on the user, the more of a visual experience. Ours was good. It was a little bit more out of the box and I feel we working with some of our internal brand teams, we could prove that to be a little bit more similar to some of the other partner experiences that our partners have. On some of the other portals that we have, just a partner portal, a partner center, our partner hub. And so we work to bring in some of those brand elements from Meta and WhatsApp and our different platforms into Highspot. We’re able to do that with one of our partners. And then the last thing we did was test, though we updated our content. I’m a big stickler for content naming and having a really strong naming taxonomy and nomenclature around how you name your content. And if you ask my team or the team that we work with, I’m always pushing the team. If there’s something, if there’s an asset that’s, that I feel is not named correctly, people aren’t gonna click on that. So what’s the point of even building that asset if it’s not named correctly? People need to be really understand what they’re getting themselves into when they click on an asset. And so we did our content audit. We update a lot of our content. We renamed almost every single asset once we had archived. A lot of the assets rebuilt the design of our complete Highspot experience. We had different groupings, different categories, and then again, we had partnered as part of this journey. So we tested this with partners and we said, hey, if we had this, what do you think? A lot of these were just workshops with partners moving certain things around saying, hey, if we put this here, does that work? We put this here, does that work? And then we launched, we soft launched, I think to about 20% of our partners, we saw some good results and then we, we had launched for everyone else. I mean, we saw an initial spike straight away when we launched because we’ve completely redesigned high spot and it’s great experience and you’re gonna get a lot of people organically come in and say, hey, I wonder what this is about. So we saw a spike in the first two weeks, but after that, that’s when we started. We saw the drop after the spike, and then we saw the gradual. And importantly for us, we wanted partners that don’t visit us at all to start visiting our Highspot experience. We wanted more people within our partners visiting Highspot as well. And so eventually over the six months, we started seeing like a really steady, nice, gradual ramp up. And then some of our other metrics, the time spent on HighSpot, the number of things that they’re downloading, number of things that they’re opening, so views, a lot of these started improving. The challenge now is that now we’re getting really strong adoption on Highspot. We’re starting to see teams wanting to upload more and more content on it because we’re starting to see the value of a lot of the foundational work that we’ve done. And so whilst we don’t, obviously we don’t gate content, but we do wanna make sure that everything that’s uploaded. Is super intentional and is aligned with the risk of enablement program that we have. So it’s a good problem to have. SS: Absolutely. That is a great problem to have. And so, aside from some traffic, and you did talk about a couple other key metrics, but I’d love to understand, how do you think about the metrics that you need in order to continue to measure and optimize your channel enablement strategy. JS: If you’re kind of first principles that, and think about why do we have Highspot experience in the first place to enable our partner ecosystem. We have a partner ecosystem within business messaging which is evolving and growing. We’re expanding to, if you say we have about 12 different types of partners in their ecosystem, we’ve got really strong activation with. Probably a quarter of them. And we’re now focusing on evolving our partner ecosystem into the rest. And so our partner marketing goals are always aligned to our partner ecosystem goals and our channel goals in general. And then with end partner marketing, our enablement goals are aligned with what our channel strategy is. And so right now what we’re focusing on is ensuring that as we expand our private ecosystem to new and different type of partners. When they’re ready for enablement, we start taking them into that learn phase of the learner grow model. That experience is really positive for them, and it’s almost a page turner type experience where they’re really excited to move into the next phase, or really excited to be shown a different asset or for another asset to be uploaded and email to them and say, hey, you think you’re really like this? And so really key for me is ensuring that whatever, whatever I’m doing, whatever my team’s doing, is aligned completely to a partner ecosystem strategy. SS: I love that. And do you have some wins that you might be able to share? What are some of the initial business results that you’ve seen on Highspot specifically? JS: Look, I don’t have the numbers off the top of my head, but there were two things that we wanted to do. We wanted more partners, more net new partners on it, so partners that spend zero time on it and we can see from our dashboards that we build, I wanted to see more partners on it. ’cause that for me was, and they’ve been enabled on a Highspot before. They’ve got access, they’ve got a license, they know how to use it. They’re just not using it. And so for me, that was a real win to start seeing Partner X that hasn’t visited Highspot in three months to start seeing them, oh, hey, we’ve got one person from Partner X now in Highspot last month, and now I’ve got two people. The average time they spend on the platform was 60 seconds. Now it’s three minutes. Now it’s six minutes. But that was a great personal win for me because that’s almost, for me, that was proving them wrong. Initially, they had probably visited it and not enjoyed the experience, and in their mind it was something that I didn’t really need. And so for me to be able to turn that around with that team and rebuild the experience of them to say, oh, it’s actually pretty good now, that was a really great win for me because that’s turning a detractor into an advocate, which is just, just a, a great personal goal to have. And the second thing is starting to see people, I suppose we’re seeing people spend more time on it. We’ve got a hypothesis around why they spend more time on it is because we’ve got less content on there. Now, I don’t know exactly how many assets, but it’s not, it’s not close to 6,000 anymore, but there’s less assets on there. So the discoverability is far better. They can find the assets that they want. When they go into the search field and they search for something, they don’t come up with 40 different assets. It’s 12, which is manageable. And so they’re spending more time within those assets. So now we see new partners using it and existing partners using it more and better. The two things that we focus on, we’re seeing those move up into the right, which is great. We wanna start looking into different sorts of measures of success. This year we are looking into, you know, again, as I mentioned with the part ecosystem, how do we launch to a new partner type? Which is new, and so we haven’t done that yet. On Highspot, we had a bunch of partners already enabled on business messaging through a different portal. Then when we adopted Highspot, we moved them to there. But we’re gonna start looking at things like sharing. We’ve recently started using digital sales rooms, which is something that we didn’t do last year, and we’re testing about five to six different things with digital sales rooms. That’s a really powerful feature. We haven’t figured out exactly where, where the superpower is for us to use digital sales rooms. But once our pilots are finished, we’ll probably have a hypothesis there. But yeah, I think the metric for us this year is we know our partner numbers are gonna still go up and into the right. It’s gonna slow down a little bit our growth, but we know we’re in the right direction. So our other measure for success is how do we deepen our partner’s experience with Highspot? We know we’ve only scratched the surface of what Highspot can do for us. So we’re looking into what are the other things that we need to do, and also importantly, how do we connect the Highspot experience with some of our other tools that we have, and starting to integrate it more into the partner experience that we have versus a standalone CMS, which a little bit it is of now, but I know that’s something we’re working on with your team. SS: I love that. Jason, last question for you, and I don’t think we could. Get away from talking about AI these days. It’s everywhere. And at the conference you were at last fall, I know you were excited about some of the AI innovation that we, we showcased there, but I’d love to hear from you, how are you starting to envision AI playing a role in further enhancing your channel partner enablement strategy moving forward? JS: I mean, the buzzword of the year, right? It’s a little bit hard right now. We’ve just finished our foundational rebuild of Highspot, and we’re at a really comfortable stage with what we’ve delivered to our partners and the operations around it, including, you know, governance. Measurement content, strategy, et cetera, like when a really good spot there. I think there are some operating models around AI that make sense for our partners to want to lean in towards. When you talk about enablement, which we’re at different stages of exploring, I think the most powerful one would be how do we get the right content? It comes down to timeliness and relevance as we spoken at the start. How do we get the right content to the right partner at the right time? And so that’s more generative content enablement, if you will. And that’s tough because you need, you need sort of metadata to support that. But I think if you were to ask our partners what’s the main thing that they would want from AI and channel enablement or partner enablement, it would be, hey, be really useful instead of me looking for the, the asset for you to actually know that I need this asset right now or group of assets. I think that would be the main thing that they would want. And I get it. So we’ll get to that stage at some point. But right now we’re, we’re definitely focused on maintaining our strong grassroots and foundations right now, and then looking at more sort of piecemeal. Additions to that. So things like digital sales rooms, things like making it easier for them to be able to share content with their end clients on the go, which is one of the ask that they’ve sent from us. And so those are the few things that we’re focused on this year. SS: I love it. Jason, thank you again so much for joining our podcast today. I truly appreciate you sharing your insights and experience. JS: Of course. It’s been great. Thanks a lot, Shawnna. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

On this episode, we are joined by the Technical Assistance Partnership of Arizona. Juan Salas, Director of Operations and Accounting, and Kelsey Otten, Assistant Director of Partner Engagement share about fiscal sponsorship, what it is, what services are available, what organizations qualify, and much more.    TAPAZ Website  Learn More About Becoming a Sponsored Project 

Show Website: https://mspbusinessschool.com/ Guest Name: Eric Anthony LinkedIn page: https://www.linkedin.com/in/esanthony/ Company: All Things MSP Episode Summary: In this episode of MSP Business School, host Brian Doyle engages with Eric Anthony from All Things MSP to delve into purposeful discussions, offering valuable insights into the MSP (Managed Service Provider) landscape. Eric, a seasoned media professional, shares his extensive journey from starting as a teenage consultant to becoming the Director of Partner Engagement at Ignite. The conversation captures critical themes, including industry evolution, community building, and providing a balanced professional and personal life. Eric emphasizes the significance of work-life balance, a common struggle in the MSP realm, and introduces effective strategies like time blocking and purposeful scheduling to mitigate daily chaos. Analysis of AI implementation in SMBs, particularly generative AI, forms another crucial segment, highlighting opportunities and challenges. Eric and Brian discuss the gap in perception about AI adoption and its practical, secure usage within businesses, offering listeners a valuable guide to navigating the future of technology. Key Takeaways: Work-Life Balance Strategies: Eric stresses the importance of time blocking and creating dedicated personal time within daily schedules to maintain a healthy work-life balance. AI Adoption in SMBs: Despite MSPs underestimating it, 77% of SMBs are using generative AI, presenting new service opportunities for MSPs. Addressing Security Concerns: The need for MSPs to develop AI policies and provide education on secure AI usage to mitigate risks. Community Engagement: Learn about Eric's efforts with All Things MSP, fostering a supportive, non-technical space for MSP professionals. Industry Evolution: The evolution of MSP roles extending into AI technology and the essential shift towards consulting in tech-driven business environments. Resources: All Things MSP Facebook Group: facebook.com/groups/allthingsmsp  All Things MSP YouTube Channel: YouTube Channel Ignite: Ignite Website Books Mentioned: The 12 Week Year by Brian P. Moran and Michael Lennington Discover more by listening to the full episode, and stay tuned for further engaging content from MSP Business School as we delve into more industry insights and expert advice. Feel free to subscribe to our podcast on your favorite platforms, and join us in our next episode as we continue to bring you critical discussions and strategies from the world of MSPs. Hosts Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Sponsors vCIOToolbox: https://vciotoolbox.com

Prepare to revolutionize your understanding of AI's role in business with channel leader Christian Goffi from Nutanix. Discover how AI transforms customer-facing and internal operations, and learn why structured data and language models are critical for agility and improved customer interactions. We're also redefining partner enablement and relationship building. Move beyond the outdated, repetitive training sessions and embrace dynamic, effective strategies that cater to modern learners. We'll share insights on how to create engaging, timely training content that aligns with immediate needs and fosters confidence in selling. Finally, we'll tackle the often-overlooked importance of measuring the ROI on Marketing Development Funds (MDF) and the pivotal role of distribution in go-to-market strategies. Tune in to learn how to secure future MDF through merit-based allocation and the essential contributions of a well-thought-out distribution strategy to business success.Connect with Christian on LinkedIn: https://www.linkedin.com/in/christian-goffi-7665622/_________________________Learn more about Channext

Gaining comprehensive visibility across your hybrid and multi-cloud environmentsMitigating hidden threats and vulnerabilities beyond your endpoints and network parametersMaximising your cyber security investments with better visibility and optimised tool performanceThis episode is hosted by Thom Langfordhttps://www.linkedin.com/in/thomlangford/Dr Edewede Oriwoh, Group IT Information and Cyber Security Manager, Zigup Plchttps://www.linkedin.com/in/edewedeoriwoh/Lessie Skiba, Global Director of Outreach and Partner Engagement, Cyber Readiness Institutehttps://www.linkedin.com/in/lessie-skiba-2b7460bb/Mark Jow, EMEA Tech Lead & Evangelist, Gigamonhttps://www.linkedin.com/in/mark-jow-4766797

In this episode of the Fiercely Fueled Podcast, Coach Joni sits down with Karina Damiani, the Senior Director of Community and Partner Engagement at The Out Foundation. Listen in as they discuss the Foundation's mission to break down barriers for LGBTQ+ individuals in the fitness world, highlighting programs like the Out Athlete program. Karina also speaks about the significance of inclusive and welcoming fitness environments and addresses common challenges faced by LGBTQ+ members. She emphasizes the importance of representation, empathy, and personalized coaching strategies.  Mentioned In This Episode:  How to Decipher Information to Be a More Informed Athlete - Episode 71 https://podcasts.apple.com/us/podcast/how-to-decipher-information-to-be-a-more-informed/id1642602340?i=1000651729692  Connect with Karina:    The Out Foundation website https://theoutfoundation.org/  Instagram @out.fdn https://www.instagram.com/out.fdn  Facebook https://www.facebook.com/out.fdn/  Karina on Instagram @coachkdamiani https://www.instagram.com/coachkdamiani  Links and Resources:  Get our free pre & post-training meals guide https://guide.fiercelyfueled.com/podcast  Follow Fiercely Fueled Nutrition:    Instagram: @fiercelyfuelednutrition https://www.instagram.com/fiercelyfuelednutrition/    Facebook: https://www.facebook.com/fiercelyfueled    YouTube: https://www.youtube.com/channel/UC7sAH26zWzvrI-73I1J3icA

Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience.So, what exactly is a fractional channel chief? Unlike a full-time in-house channel leader, a fractional channel chief offers their seasoned expertise to multiple companies, but only for a fraction of their time. This approach allows businesses to benefit from top-tier channel knowledge and experience without the full-time investment. It's a perfect solution for companies looking to dip their toes into the channel waters or needing to revamp their existing channel strategies.(See here for the video version of this episode https://youtu.be/ALnjOa-ABgw?si=X4XIg-YbzFpkC2wt)(01:02) Guest intro: Kameron Olsen(01:47) Highlights in your career in the channel thus far(04:29) How hiring a fractional channel chief differs from in-house + shortage of the role(06:01) Typical responsibilities and scope of work for a fractional channel chief(08:06) Most enjoyable part about the role of a fractional channel chief(09:15) Potential conflicts of interest or competing priorities channel chiefs may have to navigate when working with multiple clients(09:52) When is it more advantageous for a company to hire fractional channel chief vs. in-house employee?(11:58) Being thrown into a channel role for the first time & how to figure it out(14:04) The disillusion of hiring an inexperienced channel manager that you don't provide training to(14:54) Advice for companies that want to hire a fractional channel chief for the first time + steps to take(17:08) Steps for suppliers to ensure successful partnerships(18:10) Partner management tech stack recommendations to vendors(20:03) Customized recommendations partner management tech stack for each vendor(22:50) How to keep track of the partner experience aspect & increase likelihood of partner engagement & what mature partner programs might do(25:53) Do fractional channel chiefs have deeper insights than in-house channel chiefs?(27:20) Tips for organizations to nurture successful partnerships(28:56) How the role of a fractional channel chief may evolve (will there be a shortage?)This production is brought to you by Magentrix ✨

Lt. Gen. Michael Flynn joins Kathy Barnette LIVE!  Lt. Gen. Michael Flynn graduated from the University of Rhode Island in 1981, and was commissioned a second lieutenant in Military Intelligence. His first assignment was as a paratrooper of the 82nd Airborne Division at Fort Bragg, North Carolina. Since then, he has served in a variety of command and staff positions to include, Commander, 313th Military Intelligence Battalion and G2, 82nd Airborne Division; G2, 18th Airborne Corps, CJ2, CJTF-180 Operation Enduring Freedom (OEF) in Afghanistan; Commander, 111th Military Intelligence Brigade at the Army's Intelligence Center at Fort Huachuca, Arizona; Director of Intelligence, Joint Special Operations Command with duty in OEF and Operation Iraqi Freedom (OIF); Director of Intelligence, United States Central Command with duty in OEF and OIF; Director of Intelligence, the Joint Staff; Director of Intelligence, International Security Assistance Force-Afghanistan and US Forces-Afghanistan and Special Assistant to the Deputy Chief of Staff, G2. He most recently served as the Assistant Director of National Intelligence for Partner Engagement before becoming the DIA director on July 24, 2012. Tune in weekdays 10 AM - 12 PM EST on Talk Radio 1210 WPHT; or on the Audacy app!

A thirty-two-year veteran of the Travel & Tourism industry, Amir Eylon leads the entire team at Longwoods International, responsible for the development and execution of all facets of the organization, from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for helping to increase Brand USA's partnership base and ensuring that participants received excellent service throughout Brand USA's deployment of joint marketing programs. During his tenure, Brand USA grew its base to 475 partners, comprised of destination marketing organizations, convention and visitor bureaus, attractions, travel brands, airlines, and tour operators. Before joining Brand USA, Amir served as Director of the Ohio Office of Tourism. Under his leadership, the state's marketing programs realized a tremendous return on investment and contributed to the growth of the state's $40 billion tourism economy. The programs he developed leveraged industry and nontraditional partnerships that generated $14 in new state and local taxes for every $1 invested and included active participation by thousands of Ohio's tourism-related businesses. He has also served as Executive Vice President of the Ohio Hotel & Lodging Association, Assistant Director of the Ohio Tourism Division, and Sales & Marketing Manager with the Steuben County Conference and Visitors Bureau. He has been recognized with a number of Industry honors, including Top 25 Extraordinary Minds in Sales & Marketing award (2014) by the Hospitality Sales and Marketing Association International (HSMAI); The Ohio Tourism Industry's Highest Honor, The Paul Sherlock Award; and The State of Ohio Distinguished Service Medal. Amir's thought leadership in tourism is often quoted by the media, and he has appeared in dozens of interviews with many national media outlets, including CNBC, MSNBC, Forbes, The New York Times, The Washington Post, The Los Angeles Times, etc. Amir holds a Bachelor of Arts degree in Political Science from the University of Dayton. On this episode of Destination on the Left, I'm excited to welcome back Amir Eylon for his third appearance on the show. Amir shared the latest data and trends from Longwoods International's recent research. He also walks us through the latest wave of the American travel sentiment study and how to interpret and apply those insights, particularly regarding the reallocation of traveler spending and the use of AI in trip planning. What You Will Learn in This Episode: How travelers are adjusting their spending habits to prioritize travel despite financial concerns Why there has been slow adoption of artificial intelligence in trip planning, and the potential impact of AI on the travel industry What the recent collaborative study by Destinations International shows about the impact of destination marketing on community well-being Some of the insights that Longwoods International's research provides into American travelers' intentions in leisure travel Support Longwoods International and Destinations International offers to those in the travel and tourism industry Understanding Travel Trends in the Face of Financial Concerns Amir highlights how travelers are finding ways to continue exploring the world by reallocating their spending, cutting back on retail purchases, and adjusting their accommodation levels. One intriguing trend he mentions is that people are combining trips into longer journeys, which is a huge shift in travel behavior. It's clear that despite economic challenges, the desire to travel remains strong. AI's Role in Enhancing, Not Replacing, the Travel Experience We also discuss the slow adoption of AI in trip planning, with only a fraction of travelers expressing interest or using AI tools for travel planning. This fascinating insight shines a light on changing travel preferences and shows that there are opportunities to further explore the potential for AI integration into destination marketing. Amir emphasizes that AI is not replacing but rather enhancing the travel experience for both travelers and industry professionals. Our discussion provides some golden nuggets into the AI implementation in the travel industry and its potential for future growth. Importance of Data and Research in Making Informed Marketing Decisions Amir stresses the invaluable role of data and research in understanding travel trends and making informed marketing decisions. I just love Amir's analogy about not being able to drive without a roadmap because it highlights the necessity of looking at data from different angles to derive meaningful insights and guide you to your end destination. Resources: Website: https://longwoods-intl.com/ LinkedIn: https://www.linkedin.com/in/amir-eylon-2242037/ Facebook: https://www.facebook.com/longwoodsinternational Twitter: @AEylon https://twitter.com/AEylon @Lngwds https://twitter.com/Lngwds We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

If you have been listening to the Vitalyst Spark Podcast or are a subscriber to our Vitalyst Spark News, you have likely heard us talk about our affiliate organization, the Technical Assistance Partnership of Arizona. On today's episode, we talk to Kelsey Otten, Assistant Director, Partner Engagement, Vitalyst Health Foundation and the Technical Assistance Partnership of Arizona, to learn more about fiscal sponsorship and the services offered by TAPAZ.   Links: www.tapaz.org National Network of Fiscal Sponsors Field Scan 2023 Report

On today's show, General Flynn discusses Joe Biden potentially bringing on World War 3. GUEST OVERVIEW: LTG Michael Flynn, USA July 2012 - August 2014 Lt. Gen. Michael Flynn graduated from the University of Rhode Island in 1981, and was commissioned a second lieutenant in Military Intelligence. His first assignment was as a paratrooper of the 82nd Airborne Division at Fort Bragg, North Carolina. Since then, he has served in a variety of command and staff positions to include, Commander, 313th Military Intelligence Battalion and G2, 82nd Airborne Division; G2, 18th Airborne Corps, CJ2, CJTF-180 Operation Enduring Freedom (OEF) in Afghanistan; Commander, 111th Military Intelligence Brigade at the Army's Intelligence Center at Fort Huachuca, Arizona; Director of Intelligence, Joint Special Operations Command with duty in OEF and Operation Iraqi Freedom (OIF); Director of Intelligence, United States Central Command with duty in OEF and OIF; Director of Intelligence, the Joint Staff; Director of Intelligence, International Security Assistance Force-Afghanistan and US Forces-Afghanistan and Special Assistant to the Deputy Chief of Staff, G2. He most recently served as the Assistant Director of National Intelligence for Partner Engagement before becoming the DIA director on July 24, 2012.

On today's show, General Flynn discusses Deep State Lawfare. GUEST OVERVIEW: LTG Michael Flynn, USA July 2012 - August 2014 Lt. Gen. Michael Flynn graduated from the University of Rhode Island in 1981, and was commissioned a second lieutenant in Military Intelligence. His first assignment was as a paratrooper of the 82nd Airborne Division at Fort Bragg, North Carolina. Since then, he has served in a variety of command and staff positions to include, Commander, 313th Military Intelligence Battalion and G2, 82nd Airborne Division; G2, 18th Airborne Corps, CJ2, CJTF-180 Operation Enduring Freedom (OEF) in Afghanistan; Commander, 111th Military Intelligence Brigade at the Army's Intelligence Center at Fort Huachuca, Arizona; Director of Intelligence, Joint Special Operations Command with duty in OEF and Operation Iraqi Freedom (OIF); Director of Intelligence, United States Central Command with duty in OEF and OIF; Director of Intelligence, the Joint Staff; Director of Intelligence, International Security Assistance Force-Afghanistan and US Forces-Afghanistan and Special Assistant to the Deputy Chief of Staff, G2. He most recently served as the Assistant Director of National Intelligence for Partner Engagement before becoming the DIA director on July 24, 2012.

Recreation ministry is one of the biggest opportunities for churches right now. It's a great way to connect spiritual health with physical health. Josh and Sam interview Drew Provence, the Director of Partner Engagement at Upward Sports. The three of them discuss how every church can utilize recreation ministry. Visit Upward.org/ChurchAnswers. Why is now the right time for churches to consider recreation ministry?What does a successful recreation ministry look like?Is recreation ministry only for large suburban churches?What about rural churches or smaller churches?Episode Sponsors:Churchteams:Are you tired of multiple applications for church check-in, giving, membership, and scheduling?Churchteams was built to bring together all your people and data under one umbrella with best-in-class quality features.Get value without compromise. Pricing is simple and based on the number of people in the database. This includes all the essential features so that you can grow into using more without having to pay more. Plans start at $37 per month for churches under 200 people. Get two months free at EST.church!Upward Sports:Upward Sports equips churches to run self-sustaining sports ministries in their communities. Whether you are a sports fanatic, or on staff at a church, Upward Sports will give you all the tools you need to run a first-class sports ministry that allows you to reach families in your community.Upward Sports offers basketball, soccer, flag football, cheerleading, volleyball, baseball and softball through league and camp offerings.At Upward Sports, we want to help your church make a difference, and give you increased opportunities to share the gospel. Learn more today at Upward.org/ChurchAnswers.

On today's show, General Michael Flynn joins the Joe Hoft Show and delivers one of his most powerful interviews ever. General Flynn shares insights into the spiritual battle taking place today and discusses his thoughts and efforts to navigate the path of spirituality in the face of evil and much more. GUEST OVERVIEW: LTG Michael Flynn, USA July 2012 - August 2014 Lt. Gen. Michael Flynn graduated from the University of Rhode Island in 1981, and was commissioned a second lieutenant in Military Intelligence. His first assignment was as a paratrooper of the 82nd Airborne Division at Fort Bragg, North Carolina. Since then, he has served in a variety of command and staff positions to include, Commander, 313th Military Intelligence Battalion and G2, 82nd Airborne Division; G2, 18th Airborne Corps, CJ2, CJTF-180 Operation Enduring Freedom (OEF) in Afghanistan; Commander, 111th Military Intelligence Brigade at the Army's Intelligence Center at Fort Huachuca, Arizona; Director of Intelligence, Joint Special Operations Command with duty in OEF and Operation Iraqi Freedom (OIF); Director of Intelligence, United States Central Command with duty in OEF and OIF; Director of Intelligence, the Joint Staff; Director of Intelligence, International Security Assistance Force-Afghanistan and US Forces-Afghanistan and Special Assistant to the Deputy Chief of Staff, G2. He most recently served as the Assistant Director of National Intelligence for Partner Engagement before becoming the DIA director on July 24, 2012.

Our guest, Dorian Kominek, realized the pursuit of partnering and partner programs was in need of a foundational framework. So she has set out to work on changing the minds of partnering organizations to rethink their approach to partner program development.Guest bio: From Channel Manager, to Strategic Partnerships Manager, to Head of Partnerships, Dorian has spanned the partnerships arena for some years before deciding to make an interesting contribution to those who have established partner programs, or are planning to establish one.She's here with us today to discuss key ideas from her dissertation: Channel Partner Program Development As An Entrepreneurial Pursuit.Find the dissertation here:https://partnershiphero.ca/#research?ref=mgx-pd-bzsptOr check out Dorian's YouTube channel here: https://youtube.com/@InnovationSensation?si=cM0WVttV1UqN-aRfChapter markers:(01:00) Guest intro(06:20) How to attain organizational alignment for supporting channel partner program development as an entrepreneurial venture(08:34) Best practices for development of a channel partner program in accordance with entrepreneurial literature(11:04) Embracing entrepreneurial thinking to foster innovation for partner program development(13:02) Work discretion, autonomy for the partnership person you hire & trusting them(13:47) Not enough financial support is one or budgetary support. But also time is a huge one(14:59) Rewards and reinforcements: If you're hiring an entrepreneurial person, you need to reward them(16:11) Serving partners as we do customers + aspects of the partner experience (PX)(18:25) Survey results & the most commonly cited entrepreneurial factors necessary for success(20:41) Role of partner segmentation in the partner experience(22:55) Role of empathy in creating a partner program(24:50) Partner programs, as an entrepreneurial venture, and the value to partners(26:10) Type of partners to target in the partner program(27:50) Key resources required to run a successful channel program(29:35) What impact do you hope this report will leave on organizations with partner programs?(31:21) 67% of partner professionals say their biggest challenges are internal at their organization----This production is brought to you by Magentrix ✨

GUEST OVERVIEW: LTG Michael Flynn, USA, July 2012 - August 2014, Lt. Gen. Michael Flynn graduated from the University of Rhode Island in 1981, and was commissioned a second lieutenant in Military Intelligence. His first assignment was as a paratrooper of the 82nd Airborne Division at Fort Bragg, North Carolina. Since then, he has served in a variety of command and staff positions to include, Commander, 313th Military Intelligence Battalion and G2, 82nd Airborne Division; G2, 18th Airborne Corps, CJ2, CJTF-180 Operation Enduring Freedom (OEF) in Afghanistan; Commander, 111th Military Intelligence Brigade at the Army's Intelligence Center at Fort Huachuca, Arizona; Director of Intelligence, Joint Special Operations Command with duty in OEF and Operation Iraqi Freedom (OIF); Director of Intelligence, United States Central Command with duty in OEF and OIF; Director of Intelligence, the Joint Staff; Director of Intelligence, International Security Assistance Force-Afghanistan and US Forces-Afghanistan and Special Assistant to the Deputy Chief of Staff, G2. He most recently served as the Assistant Director of National Intelligence for Partner Engagement before becoming the DIA director on July 24, 2012.

Paul appears on an episode hosted by Vince Menzione. They, along with Rob Spee, explore the dynamics of partnerships and ecosystems, channel marketing, and the pivotal role of the chief partner officer. Other subjects include ecosystem attribution, channel alignment, partner marketing strategies, and the rise of AI adoption. We discuss this and more on today's episode with our Channel Panel members: Rob Spee of Channel Journeys podcast And Vince Menzione of the Ultimate Guide to Partnering® podcastThis production is brought to you by Magentrix ✨

In this episode of the Shift with Elena Agar - I sit down with Randy Lioz -founder of DOC - a company that helps organizations of all types develop healthy cultures that foster a sense of belonging for all their members and employees. He spent six years with the nonprofit Braver Angels, one of the leading national groups focused on reducing political polarization, active in all 50 states. He worked in a variety of roles there, most recently as Sr. Director of Events & Partner Engagement, focusing on building a network of organizational partners and helping them with internal polarization challenges. One of Braver Angels' most experienced moderators, he led the effort to migrate their events to the online environment, and later pioneered hybrid events for the organization. He regularly led workshops for regional and national audiences, in addition to spreading the depolarization message through interviews, speeches, columns for Braver Angels Media, and appearances on the Braver Angels Podcast. Randy also does consulting for automotive clients, having worked for over 20 years in the automotive industry. He's spent his career doing forecasting and analytics, working for brands like Kelley Blue Book and Autotrader, and in advertising for Ford. Randy is also an experienced professional wedding officiant, a soccer goalie and a frequent amateur chef. He grew up on Long Island, NY. After getting his undergraduate degree in economics from Duke University, Randy made his way across the country, living in Michigan— where he got his MBA from the University of Michigan—and California, before moving to Washington, DC. Connect with Randy: Website: https://www.depolorgcultures.com/ Tell me what's going on with your org: https://www.depolorgcultures.com/connect Demo session sign-up: https://www.depolorgcultures.com/demo-session About your host: Elena is a talent development specialist & an education advocate. She started her career in higher education, having worked across various institutions, departments and regions, followed by a shift to corporations - where she creates learning journeys, builds effective talent acquisition pipelines, and develops talent development programs. Elena has a strong interest in how we can use science - particular Behavioral and Neuro sciences - to help people learn effectively, expand their mindset and overall grow personally and professionally. As an entrepreneur – Elena founded Bloom Youth - a tech education platform that prepares youth for the future - and co-founded Bessern – tech solution for productivity and well-being in organizations. When she is not leading talent transformation, she volunteers her time to help young students with their career development goals, as well as military veterans looking to make career transition to corporate jobs. Learn more about Elena: https://linktr.ee/ElenaAgar Connect with Elena on LinkedIn: https://www.linkedin.com/in/elenaagaragimova/ Twitter: https://twitter.com/elenaagaragi Instagram: https://www.instagram.com/elenaagaragimova/ Facebook: https://www.facebook.com/elenaagaragimova --- Support this podcast: https://podcasters.spotify.com/pod/show/elenaagar/support

Today's partner ecosystem: fueled by hyperscalers, sold in marketplaces, and delivered through the channel. What can we expect of the partner experience in light of this new ecosystem model?We discuss this and more on today's episode with our Channel Panel members: Rob Spee of Channel Journeys podcast And Vince Menzione of the Ultimate Guide to Partnering® podcastThis production is brought to you by Magentrix ✨

Growing and managing a channel is not without its pitfalls and harsh realities. These uncomfortable truths, often kept under wraps, can hamper the growth and success of your channel strategies if not confronted head-on.Some of these uncomfortable truths include:The Challenge of AlignmentThe Necessity of InvestmentThe Inevitability of ConflictThe Struggle of DifferentiationThe Demand for Constant EvolutionToday's guest will share their experiences, insights, and strategies to turn these uncomfortable truths into powerful levers for success. About the guest - Barb Huelskamp:Has experienced these realities firsthand, survived, and thrivedIs a powerhouse in the world of global strategy and partner sales.is an award-winning Global Channel Executive, recognized by CRN Power 100, and made significant strides in technology, cloud, and software markets – from growing revenues, to orchestrating complex business transformations, and optimizing partner relationsMost recently, she served as the Senior Vice President of Global Partners & Alliances at Alteryx This production is brought to you by Magentrix ✨

Looking to supercharge your partner engagement and grow your partner pipeline by 26%? We've got you covered! In this action-packed episode, we sit down with the brilliant Jay McBain, Jonathan Deveaux from ComforteAG, and Jared Fuller, as we cover everything from reviving partner programs to debating the 80-20 rule in partnerships. Your top challenges will be addressed, including reseller partner recruitment, aligning targeted customers, and getting channel managers and partners on the same page.We also clear up some misconceptions about resellers and the value they provide to customers before, during, and after the point of sale. Our experts discuss the shift from resellers to non-transactional partners in the SaaS space, co-innovation, and the fascinating fact that security deals often involve seven layers. This episode is packed with insights to help you understand the role of resellers in the economy and tech space.Finally, we share valuable strategies for navigating the noise and clutter of the tech industry while finding the right partners. From the importance of a grassroots approach to breaking through the noise to learning about the six vectors of influence, this episode is a goldmine of insights. We even touch on what motivates resellers and how to make sure your messaging is effective. Don't miss this opportunity to learn from the best and boost your partner engagement today!

In this episode, we will explore the key benefits and strategies of partner marketing, and provide practical tips and advice on how to optimize your partner marketing efforts.Partner marketing provides a unique opportunity for businesses to leverage the strengths and resources of their partners to enhance their marketing efforts, reach new audiences, and drive revenue growth. Guest bio: Ben Wright of PartnerFuelOur guest today is one of the most visible members within partnership communities today.  If you're active within partnership posts on LinkedIn, you may have noticed him regularly commenting and leaving helpful tips. After working in partnerships roles such as Director of Partnerships and Business Development, Strategic Partnerships, at a Senior Manager & Director Level,  he quickly embraced a specialization within this space. He set out on his own to help partnership teams overcome their partner marketing challenges at PartnerFuel. From:Fractional leadershipto fractional marketing supportto program designHe can do it all.For the video version of this episode, see here https://youtu.be/0uuiLbmBSXoThis production is brought to you by Magentrix ✨

 The current state and future of partner portals (do we even need them?)Partner engagement challenges: How partner management tech is changing to meet partners where they already are (outside the portal) Hear about what other partner tech providers are doing to meet expectations partners have in the current landscapeFor a video version of this episode, see here: https://www.youtube.com/watch?v=5FkPi5I5wdI  The conversation started on these threads. We'll be addressing the major points brought up by others from these threads https://www.linkedin.com/posts/adampasch_partnerships-partnerexperience-partnersuccess-activity-7039629574317490176-vIDU and https://www.linkedin.com/posts/aaronhowerton_partnerexperience-prms-activity-7039950524846067713-MrpMThen we decided to give it a bigger platform to continue the discussion since these have been long-circulating thoughts in the partnerships space.Hear insights from:Aaron Howerton from Atlassian on why partners don't want to log into your partner portal and other current challenges partners face with PRMsRob Rebholz, CEO of Superglue on how to create better partner experiences and drive portal adoptionPaul Bird, Head Portal Wizard at Magentrix on:the root causes behind a lack of partner engagement with your portal and what you can do about itWhat Magentrix is doing to enable you with partner engagement tools both inside AND outside the portalAnd how Magentrix has pioneered AI-powered PRMs and is leading the way to an AI-powered future in partner management techThis production is brought to you by Magentrix ✨

A business is only as successful as the message it puts out to its customers. That's a fact that Joan Noe knows well. As the Director of Partner Engagement for Senior Options, Joan knows the value of clear and concise communication.“We're all moving too fast. We're all chasing something. Everybody's got a lot of distractions around them from their phones and other devices at all times,” she says. “So you've got to get their attention. You've got to make sure your message is as clear as it can be.” On this episode of the Constant Contact podcast, Be a Marketer, Joan and host Dave Charest, Director of Small Business Success at Constant Contact, talk about using feedback to craft the most relevant messaging for any audience.Meet Today's Guest: Joan Noe of Senior Options☕ What she does: Joan is the recently retired Director of Partner Engagement at Senior Options, LLC. A Constant Contact user since 2016, she communicates with Senior Options' partners using the platform's email, survey, and event functions. 

Customer success and partnerships have a lot in common. 

Hyperscaler marketplaces are having a significant impact on channel sales. By providing customers with access to cloud-based services, hyperscaler marketplaces have become an increasingly popular way for customers to purchase IT services. This has led to a shift away from traditional channel sales, as customers are now able to purchase what they need directly from the cloud provider. As a result, channel partners must focus on providing value-added services and support in order to remain competitive in the market.Our guest today, Tim Lowe, is the Director of Partner Ecosystem for the South East at the world leader of enterprise open source solutions at Red Hat.Watch the video version here. This production is brought to you by Magentrix ✨

In today's episode, we're bringing on a world-renowned professional who has been a long-standing expert in the partnerships industry, to discuss the most recent trends in partner ecosystems practices, as well as predictions for 2023, and a general forecast of what we should expect in the evolution of the partnerships space with regards to ecosystems.Today's guest is Jay McBain. Jay is the chief analyst of “channels, partnerships & ecosystem” at Canalys – a market analyst firm with a distinct channel focus.This production is brought to you by Magentrix ✨

In this episode, you will learn about our Mission Partner, MBF and how Spiritual healing is necessary in medical healing of the body. Our guest is Patrick Coughlin, VP of Partner Engagement. He will share the reason behind the mission and how and why MBF started. About Patrick:Patrick Coughlin was called to Medical Benevolence Foundation (MBF) in May of 2018. As Vice President of Partner Engagement, Patrick is responsible for setting and implementing strategy to connect U.S. partners with overseas partners. He leads an MBF team, which spans coast to coast, engaging churches, foundations, families, and individuals in medical ministry in developing countries.Patrick's primary functions include communicating the needs, goals, and successes of partners in under-resourced countries, securing support from U.S. partners to meet those needs, leading mission trips, and helping grow the MBF organization.With strong leadership skills in strategic planning, team building, and communication, Patrick was chief executive officer of five chambers of commerce and founded 4ward consulting before joining MBF. His experience in building communities taught him the need to positively impact several foundational issues at once, to build capacity, and to enable populations to seize opportunities. Building sustainable medical ministries through MBF requires the same approach.Patrick, his wife Melanie, and daughter Isabella share their blessings by finding opportunities to serve as the hands of Christ by sponsoring a child in Mali, participating in their church's sponsorship of a class in Haiti, supporting local churches' mission events which serve the poor and disadvantaged, contributing to ministries which fight the sexual abuse, exploitation, and trafficking of teen girls, and of course, supporting MBF.How to connect with MBF:https://mbf.org/Support the showSupport us here:https://www.bpcusa.org/financial-ministry/ BPC Youtube Channel:https://www.youtube.com/c/BrentwoodPresbyterianChurch

We've brought together three hosts from three different podcasts in the partnerships space to review key insights and trends noticed in the past year from interviews with channel chiefs, partnership leaders and in the overall partner ecosystem landscape.Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. Today he's SVP of Global Channel & Alliances at BeyondTrust as well as the host of the long-running Channel Journeys podcast – a podcast where you can “hear channel experts share authentic stories of their channel victories, defeats, and lessons learned along the way.”Vince Menzione is the Founder of Ultimate Partnerships – a consultancy helping partner organizations drive greater results. And the host of another impressively long-running podcast, The Ultimate Guide to Partnering podcast.Paul Bird is the host of Magentrix PRM's The Ultimate Channel Sales Podcast - where he regularly has discussions on how to navigate partnerships, how to support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.This production is brought to you by Magentrix ✨

What is up PartnerUp?Jared Fuller joins all-stars, Jay McBain, Cassandra Gholston, Kristine Stewart,and Janet Schijns on stage in Salt Lake City, Utah to discuss ecosystems, the current state of the market, and what the future holds for B2B SaaS companies. Today's episode is a recording from ImpartnerCon 2022. Never miss an episode of the world's number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you're a visual person, sub to our YouTube, and see the full recording of us learning out loud.Share the episode with your commentary on LinkedIn or Twitter and we'll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We're real people. You can check out all past and future PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world's number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

This is the audio-only version of our twice-weekly cyber security talk show, teissTalk.  Join us twice a week for free by visiting www.teiss.co.uk/teisstalkThe panel discussion is titled Avoiding infosec blind spots and embracing diversity of thoughtHow can infosec leaders promote diversity of thought in their organisations?Attracting top talent through diversity and inclusionWhat does successful diversity in infosec look like?This episode is hosted by Jenny Radcliffehttps://www.linkedin.com/in/jenny-radcliffe-the-people-hacker-%F0%9F%8E%A4%F0%9F%8E%A7%F0%9F%A7%A0-85ba1611/Our Guests are;Chris Dunning-Walton, CEO, InfoSec People Ltdhttps://www.linkedin.com/in/chrisdw/?originalSubdomain=ukLessie Longstreet, Global Director of Outreach and Partner Engagement, Cyber Readiness Institutehttps://www.linkedin.com/in/lessie-longstreet-2b7460bb/Paul Baird, Chief Technology Security Officer UK, Qualyshttps://www.linkedin.com/in/prbaird/?originalSubdomain=uk

It's no secret, potential partners start scoping you out long before approaching you.Sure, it's easy to brush off anonymous complaints as “unimportant”. But don't forget, the channel community is listening. Today's episode brings a new perspective on partnerships. We welcome someone representing the other side of the channel: a channel partner, straight from the MSP community.Listen to this episode to find out:How partners vet vendorsManaging your reputation in the channel communityWhich common practices turn partners off from working with youAnd, as a bonus, How to start delivering marketing that adds more value to your partnersToday's guest has been in the tech space for nearly 30 years. For the past 2 decades, he's been a tech entrepreneur and advocate for open-source software. He maintains a YouTube channel, “Lawrence Systems” has over 258-thousand subscribers where he vlogs on: Tech, IT and, cyber security. And he's currently the President at Lawrence Technology Services, a Managed Services Provider based in Michigan.  Read the blog:  https://www.magentrix.com(0:00) Introduction(02:34) Why is it important for an MSP to thoroughly vet vendors?(4:11) Define the MSP community and tell us where you connect with each other?(5:41) Red flags that can make you stop pursuing a partnership altogether(8:06) Green flags – Factors that inspire confidence in working with a vendor (9:33) Cringe-worthy call-outs: Claim # 1  (11:13) Cringe-worthy call-outs: Claim # 2  (12:39) Does breaking trust tend to affect vendor reputation forever? Can a vendor come back from breaking trust in the partner community?(14:57) Things vendors need to start doing to increase transparency overall(16:12) Pricing and transparency: How should vendors list pricing?(18:50) Product feature pages are usually written by marketers. How do you ensure that a vendor's product does what it says it does?(21:05) Vetting Vendors video reaction(25:52) How can vendors be as transparent as possible(26:11) What's the right balance of marketing vendors should do?(28:09)  At what point in your vendor vetting process do you reach out to engage with them about a potential partnership?(29:54)  Advice for vendors dealing with issues that are negatively affecting their reputation today(31:14) Conclusion  

Rachel Collie is the Director of Technology Partnerships and App Marketplace at Unanet. When Rachel initially joined Unanet, she realized that there were a lot of barriers to entry for tech partners, specifically when it came to building, accessing, and deploying integrations. In this interview Rachel shares: Barriers to entry that negatively impact technology partners engagement. Advice for working with the product org and technology partners to identify and build high value integrations.Tools and processes for scaling collaboration with internal product teams & technology partners. Read the transcript here: https://www.pandium.com/blogs/processes-for-improving-tech-partner-engagement-and-enablement --To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page belowDownload the 2022 Guide to Launching an In-App Marketplace: https://www.pandium.com/resources/download-the-2022-guide-to-launching-an-integration-marketplace Download the Report on the State of Integrations and APIs at 400 SaaS Companies: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companiesPartnerships & Product Management Resources: https://www.pandium.com/resource-center--To network with others working on building integrated SaaS tech partnerships apply to join our 1100+ member group here: https://www.saasecosystemalliance.com/

Partner ecosystems are like ecological ones: when healthy, all connected parts can nurture and support one another. But how do you know if your partner ecosystem is healthy?Are there any measurements that can help monitor ecosystem health? And how can you identify deficiencies within your ecosystem before it's too late?Norma Watenpaugh shares insights on: How you can sustain a healthy partner ecosystem What you can do to optimize ecosystem healthToday's guest, Norma Watenpaugh, has been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group.She has a laser focus on helping companies achieve profitable results through strategic alliances, channels, and partner ecosystems.Listen for all of Norma's insights on maintaining a healthy partner ecosystem. Read the blog:  https://www.magentrix.com/ (0:00) Introduction(2:30) What is a partner ecosystem?(4:32) The shift to the ecosystem model (6:08) Gauging the health of the ecosystem – how it impacts the success of partnerships(8:22) Establishing a Partner Ecosystem(13:17) 1st Thing to Check: Ecosystem strategy (18:25) 2nd Thing to Check: Interaction and engagement amongst partners(22:43) 3rd Thing to Check: Mutual benefits for partners(23:42) Example of a healthy partner ecosystem (25:16) Norma Watenpaugh's background in partner ecosystems(26:39) Results to expect from a healthy partner ecosystem (27:33) Conclusion 

This is the audio-only version of our twice weekly cyber security talk show, teissTalk.  Join us twice a week for free by visiting www.teiss.co.uk/teisstalk On this episode, we focus on the following news story;Microsoft: Multifactor Adoption Remains Lowhttps://www.darkreading.com/operations/microsoft-multifactor-adoption-remains-low The panel discussion is titled “Next level cyber hygiene for SMEs”https://www.teiss.co.uk/teisstalk/next-level-cyber-hygiene-for-smes/ This episode is hosted by Geoff White https://www.linkedin.com/in/geoffwhitetech/  Our Guests areLessie Longstreet, Global Director of Outreach and Partner Engagement, Cyber Readiness Institutehttps://www.linkedin.com/in/lessie-longstreet-2b7460bb/ Kevin Curran, Professor of Cyber Security, University of Ulsterhttps://www.linkedin.com/in/profkevincurran/ Steven Furnell, Professor of Cyber Security, University of Nottinghamhttps://www.linkedin.com/in/stevenfurnell Vladimir Jirasek, Founder & CEO, Foresight Cyberhttps://www.linkedin.com/in/vladimirjirasek    

“At Starbucks, we aren't in the coffee business serving people, we're in the people business serving coffee.” Jennifer Morales, director of Technology Strategy and Partner Engagement at Starbucks, is one of many people in the organization striving to make the company an inclusive and diverse people-first workplace. In this episode, she and director of Information Security Shawn Harris discuss the initiatives they're implementing to create a culture that allows their partners (employees) to flourish and feel a sense of community. As you listen, you'll be reminded of the power of words on both a macro and micro level and learn why you should be looking for culture “add” instead of culture “fit”. Book Recommendations: The CISO Evolution by Matthew Sharp and Kyriakos “Rock” Lambros Born a Crime by Trevor Noah Additional Resources: Learn more about the PeopleForward Network: www.peopleforwardnetwork.com

Francis Choo is Vice President of Global Partner Engagement and Cyber Security at Ingram Micro in Asia Pacific, the world's largest technology wholesaler and a 15-year VMware partner. He leads their advanced solutions organization in the Asia Pacific region and believes that bridging the gap between the people who make technology and the people who sell and use it is key to helping businesses adopt, adapt, and survive. In this episode, Kathleen and Francis discuss how Ingram Micro's Technology Experience Center, a multi-vendor demo and proof of concept facility in Singapore, is bringing “show and tell” to cybersecurity solutions—empowering architects to co-create total ecosystems for virtual demo and discussion, educating enterprises across the globe. Enjoy this insightful conversation. About the Guest: Francis Choo is VP of Global Partner Engagement & Cyber Security at Ingram Micro, APAC. You can find Francis on LinkedIn at: https://www.linkedin.com/in/francis-choo-325a695/. About the Host: Kathleen Tandy is Vice President of Global Partner and Alliances Marketing at VMware. You can find Kathleen on LinkedIn at: https://www.linkedin.com/in/ktandy85/, or on Twitter at @kaktandy. To learn more about VMware's partner programs, please visit https://www.vmware.com/partners/partner-executive-edge.html. Subscribe, follow, and review the VMware Partnership Perspectives podcast.

This week's featured guest on To the Point is RockED's Head of Partner Engagement, Katie Loyas, who kicks off our Women's History Month celebration.About Our GuestKatie has worked in the industry for more than 20 years and started her auto retail career as a receptionist for Ray Catena Mercedes-Benz in Edison. The seasoned exec has held several leadership roles over the course of her two decades in the industry. She also was one of the first 10 employees at the auto dealership solution company, automotiveMastermind, and helped scale the organization to eventually get acquired by a Fortune 500 company.  

Hear a personal take on why DEI is so important in creating travel content.

If you want to scale internationally partnership is key. At Pleo they have really succeed with their partner model and "Thess" gives the recipe to their secret sauce of how the mange with something many companies fails with - to engage the partners and create business together. 

Recently, Ron Fritz, CEO of Tech Soft 3D, hosted a roundtable discussion with four other technology executives to discuss what type of innovation is going to gain traction in the post-COVID world. Mixed reality is set to give the term “connected worker” a whole new meaning. Where are there other opportunities to innovate? Is 3D printing ready for its breakthrough moment? Will “lights out” manufacturing ever be a thing? And can small, innovative point solutions successfully take on the big, monolithic platforms? Offering their thoughts on these and other matters are: - Patricia Hume, CEO of Canvas GFX, drawing, imaging, and publishing software - Michael Bogomolny, Co-founder and CTO of Paramatters, generative design software - Magnus Gäfvert, CEO of Modelon, systems modeling and simulation software - Tyler Barnes, Vice President of Partner Engagement at Tech Soft 3D, 3D development tools for engineering software

This week's adventure is taken in the company of Alison Pilling who speaks about how love, relationships, sex and intimacy matter to us. These things matter to us more than we care to admit and are a big influence on our ability to be happy. Alison is a certified sexological body worker and intimacy coach with a personal background in tantra and conscious kink which can help us explore our shadow-side for awareness and ultimately healing. Alison has also created and host The Sex Lectures in Manchester, runs an online sexual salon and works with private clients on the fundamentals and practice of modern sex education. KEY TAKEAWAYS There’s a sense that sex is something we just don’t know about, wondering if there’s something more than I’ve experienced, is this it, what else is there, am I supposed to like this, how does it work, why are relationships so confusing? None of us are alone in that bewilderment. 10 Years ago, I was the same. But, coming up to 50 I decided to explore it alongside personal development. I meet loads of people in sex positive groups and we’re all there because it was a mystery and a confusion and something that each of us found really hard to understand in our lives. And whether we’re wounded healers or adventurers we’ve gone into more depth about what that connection and our personal eroticism is. People love to think that sex is magic, but if you rely on magic or telepathy you can make a lot of mistakes. Learning to communicate about what feels nice for us – because often we’re focussed on somebody else – one of the many things that has helped me is understanding my body, what feels nice on my skin, how I like to be touched and how I touch someone else. I would say that if we want to have good sexual experiences in our lives, if we can move between these three realms: Partner Engagement, Play and Trance States, we can have variety, novelty, depth and relationship. One or two of us has had a bad relationship. Conscious kink can be used to heal old wounds. A sense of betrayal can be hidden in the body that comes out through sex. I went on a few kink courses and found out a lot about my feelings of betrayal and power dynamics. BEST MOMENTS ‘Sexuality and eroticism are personal, we need to find our individuality in it.’ ‘Through tantra I got to explore who I was in the presence of someone else.’ ‘This body is mine and I’m responsible for all the things in it; emotion, health, pleasure and you’re responsible for your body.’ ‘Understanding what’s worth wanting in any given moment rather than hoping we like what happens to us is major.’ ‘Being asked made a huge difference because I could feel if I wanted it and notice how I felt or was able to say ‘no’.’ VALUABLE RESOURCES The Adventures Of Self Instagram: https://www.instagram.com/the.adventures.of.self/ Facebook: https://www.facebook.com/The.Adventures.of.Self ABOUT THE GUEST Alison does not offer tips to "spice up" your sex life. instead, she talks about why and how exploring sexuality add to a sense of aliveness, authenticity and trust; a way into understanding ourselves and others. She focuses on the possibilities for self-awareness through conscious sexuality, journeys and ways of relating, and how these adventures into self can offer revelation, confidence, shadow healing, touch, consent and communication skills. If you can sort out your sex life, you can sort out pretty much anything. Alison is a Certified Sexological Bodyworker and Coach with a personal background in Tantra and Conscious Kink. She created and hosted The Sex Lectures in Manchester and runs an online Sensual Salon. She works with private clients on fundamentals of modern sex education. Contact Ali - sexypolymath@icloud.com for more details. www.sexschoolforgrownups.com In this podcast, she refers to the following sources The Erotic Mind - Jack Morin The Wheel of Consent - Dr Betty Martin Conscious Kink - Seani Love Tantra - Shakti Tantra Authentic Relating ABOUT THE HOST Taylor Roark is the founder of Galliant Trainings, which guides and facilitates individuals and organisations in Creative Purpose. He has worked variously as a school bus driver, a blacksmith, a Wall Street lawyer and a developer of offshore wind farms. He has lived on 3 continents, travelled to more than 50 countries and currently resides in London, England. Taylor is a keen cyclist, an amateur photographer, an alchemical writer, a weekend DJ and a Taoist at heart. He chooses to live life as a mythical adventure. “The adventure you seek in life is yourself!” CONTACT METHOD Website: https://www.galliant.life/ LinkedIn: https://www.linkedin.com/in/taylor-roark-a852169/ Instagram: https://www.instagram.com/thetaylorroark/ Clubhouse: https://www.joinclubhouse.com/@galliant.life Instagram: https://www.instagram.com/the.adventures.of.self/See omnystudio.com/listener for privacy information.

In this episode of SaaS Connect, your host Evan Radisic from Cloud Software Association speaks with Daniel Graff-Radford (CEO at Allbound) and Danielle Moore (Director, Channel Marketing at SpaceIQ) about what SpaceIQ did to transform partner engagement. Allbound is channel partner collaboration software and the tool that SpaceIQ uses in its partner program. In the year when Covid hit and things weren't easy for most, SpaceIQ experienced tremendous partner revenue growth, and the discussion revolves around this. A note before we dive in: Daniel mentions that SpaceIQ has a very advanced multi-tiered program with over 100 partners, and says that if you're thinking about scaling your partner program, it's probably not a great idea to start with everything SpaceIQ is doing. On to the conversation which covers: Moving from an old partner portal to a new portal that is easier to navigate. One of the greatest problems SpaceIQ was experiencing was its lack of regular communication with partners. What they did to improve communication and find the balance to avoid bombarding them. Hurdles they faced and how they handled resistance to the new way of doing things. What they did to give more support and keep control. How they push the partner register deal through the organization to close it, and who in the organization is part of it. Partner levels, their partner matrix, and coordinating partners. The decision making process of knowing who is best positioned for each lead. Campaign-in-a-box and how it empowers partners to run their own campaigns with minimal effort and congruence with SpaceIQ branding. Competing for partner attention. How Covid pushed change. What SpaceIQ has found to be the one thing that most motivates partners. Recruiting partners and the SpaceIQ partner onboarding map. Resources Mentioned: Salesforce Calendly Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com

Racism is a public health crisis that fuels the Black community's lack of trust in the government. Incidents such as the Tuskegee experiment and the Flint water crisis are examples of environmental racism, also categorized as genocide. Rev Yearwood speaks with Elise Tolbert, Founder and Executive Director of Next Step Up and the Deputy Director of Partner Engagement at Climate Action Campaign. Elise and Rev Yearwood discuss the need for young leadership, Black mental health, and the challenge to thrive in a society built to destroy you. Support Next Step Up: www.nextstepup.org The Coolest Show – brought to you by Hip Hop Caucus Think 100% PODCASTS – drops new episodes every Monday on environmental justice and how we solve the climate crisis. Listen and subscribe here or at TheCoolestShow.com! Follow @Think100Climate and @RevYearwood on Instagram, Twitter, and Instagram.

Listen to the Zero Trust World vendor panel discussion as our panelists break down the current state of cybersecurity, the latest news, and best practices for MSPs. https://zerotrustworld.threatlocker.com/vendor-panelPresented by:Dr. Chase Cunningham, Author, Cyber Warfare - Truth, Tactics, and Strategies - ModeratorDanny Jenkins, CEO and Founder, ThreatLockerPaul Redding, Vice President of Partner Engagement & CybersecurityBruce McCully, President, Galactic AdvisorsBill Morgan, Regional Sales Manager, Liongard

Amir Eylon is the President, CEO, and Partner of Longwoods International and a thirty-two-year veteran of the Travel & Tourism industry. Amir leads the entire team responsible for developing and executing all facets of the organization, from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for increasing Brand USA’s partnership base and ensuring that participants received excellent service throughout Brand USA’s deployment of joint marketing programs. During his tenure, Brand USA grew its base to 475 partners, composed of destination marketing organizations, convention and visitor bureaus, attractions, travel brands, airlines, and tour operators. Prior to joining Brand USA, Amir served as Director of the Ohio Office of Tourism. Under his leadership, the state’s marketing programs realized a tremendous return on investment and contributed to the growth of the state’s $40 billion tourism economy. The programs he developed leveraged industry and nontraditional partnerships that generated $14 in new state and local taxes for every $1 invested and included active participation by thousands of Ohio’s tourism-related businesses. Amir has also served as Executive Vice President of the Ohio Hotel & Lodging Association, Assistant Director of the Ohio Tourism Division, and Sales & Marketing Manager with the Steuben County Conference and Visitors Bureau. He has been recognized with a number of Industry honors, including Top 25 Extraordinary Minds in Sales & Marketing award (2014) by the Hospitality Sales and Marketing Association International (HSMAI); The Ohio Tourism Industry’s Highest Honor, The Paul Sherlock Award; and The State of Ohio Distinguished Service Medal. Amir’s thought leadership in tourism is often quoted by media, and he has appeared in dozens of interviews among many national media outlets, including CNBC, MSNBC, Forbes, The New York Times, The Washington Post, The Los Angeles Times, etc Amir holds a Bachelor of Arts degree in Political Science from the University of Dayton. On this episode of Destination on the Left, we welcome back Amir Eylon, President, CEO, and Partner of Longwoods International, who first appeared on the podcast in April 2020. We reflect on the travel trends over the last 12 months, as revealed by research conducted by Longwood International’s Traveler Sentiment Trackers. Amir also speaks to the expectations of the newly conditioned traveler and what first trips will look like for many Americans after a year of shutdowns. He also explores the data on opportunities that can be found for DMOs with the return of day-trippers. What You Will Learn: What recent data from the Traveller Sentiment Trackers shows, and why the outlook for travel is optimistic Where and why people are traveling – including the most popular domestic destinations Traveler opinions on safety and cleanliness protocols in the communities they visit Why the resurgence of the day trip meant that overall volume wasn’t as low as expected over the last 12 months Newly conditioned traveler expectations and how DMOs can ensure they are catering to the increased desire to feel safe when making bookings Why it is essential to understand the importance of focusing on promotions rather than deep discounts Understanding Travel Plans in the New Normal Amir and Longwoods International were motivated to start their Travel Sentiment Trackers in March 2020 by a desire to help the entire travel industry. The data that their research has circulated has been invaluable in understanding how the American traveler feels about vacationing in this new normal and how DMOs can best serve them going forward. He discusses why overall volume in the US wasn’t as low as the travel industry expected and explains which domestic destinations have proved to be the most popular over the last year and why. Traveler Expectations in 2021 Amir digs into the expectations of newly conditioned travelers and why destinations need to be mindful not to roll back their cleanliness and flexibility protocols too quickly. He also addresses the new-found popularity of the day trip and how destination marketers can leverage those first visitors to promote their community and popularise short overnight breaks. The data shows that clarity will remain an important part of what visitors expect when researching destinations in the future and how communities can ensure that travelers feel safe by continuing to be transparent about precautions still in place to protect guests. Website: https://longwoods-intl.com/ LinkedIn: https://www.linkedin.com/in/amir-eylon-2242037/ https://www.linkedin.com/company/longwoods-international/about/ Facebook: https://www.facebook.com/longwoodsinternational Twitter: @AEylon @Lngwds  Episode 173: Market Research a Roadmap Through a Pandemic, with Amir Eylon We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/  

True technologists think strategy first. That makes them planners. And good planning requires perspective on your past, present and future. Listen as Randi Parker, Senior Director, Partner Engagement for Creating IT Futures leads a conversation with CompTIA strategists Debra McCraw, Director, Content Strategy, and Kelly Stone, Senior Director, Digital Strategy, about the privilege and process of putting the “Core Beliefs” of their organization into words.

Genna Gold, the Director of Partner Engagement & Business Development at Procurated, joined the team after long stints at Yelp and TripAdvisor. She leads community engagement initiatives to better understand, serve and bring innovation to procurement professionals. She also acts as a liaison between the public sector and the supplier community through outreach and education. This podcast is brought to you by Procurated, the largest ratings and reviews platform for the public sector. For more information about government suppliers, or to sign up and explore the platform, visit www.procurated.com.

On this week's episode, Heather and Matthew welcome Lara Hewitt of the South Carolina Hospital Association and Andy Hartung of Self-Regional Healthcare. As heads of a state-wide healthcare association and a medical center, Andy and Lara have been on the frontlines of ensuring that SC healthcare systems have been safe and prepared during the pandemic. Tune in to hear about the impact of unexpected healthcare partnerships, PPP procurement, the future of the vaccine in the palmetto state, and much more!

This week's episode features Mike Davis. Mike has been navigating the Salesforce ecosystem for over a decade and has developed a deep knowledge of what works within it. His experience includes time at Xactly, Conga, and TaskRay. While the majority of his career has focused on the revenue side of the house—specifically in sales and alliances leadership—he has experienced every functional aspect of the Salesforce ecosystem. When Mike isn't talking to customers and coaching the team, you can find him skiing, cycling, mountain biking, camping (in his VW van), playing soccer, scuba diving or cheering on the US Soccer teams. Tune in to a great episode! Connect with Mike: https://www.linkedin.com/in/techmikedavis/ Connect with Poya Osgouei: LinkedIn: https://www.linkedin.com/in/poyaosgouei/ Twitter: https://twitter.com/IamPoya Connect with Robby Allen: Linkedin: https://www.linkedin.com/in/robbyallen/ Twitter: https://twitter.com/_RobbyAllen --- Support this podcast: https://anchor.fm/uncharted1/support

Kristin Judge is a speaker, cybersecurity expert, and a dedicated advocate against cybercrime. She is the CEO and President of Cyber Crime Support Network and the Principal and owner of Opcio Solutions, LLC, both of which strive to promote cyber safety. Additionally, Kristin is a member of the World Economic Forum's Partnership Against Cybercrime alliance. Before her current work, Kristin worked with the National Cyber Security Alliance as a program lead and ultimately the Director of Special Projects and Government Affairs. Kristin also formerly served at the Center for Internet Security as the Executive Director of Trusted Purchasing Alliance and Director of Partner Engagement. Kristin joins me today to discuss cybersecurity best practices and how you can protect yourself and your business from cybercriminals. She highlights the tactics scammers use to take advantage of innocent people, what the number one type of scam currently is, and what led her to found her nonprofit organization. Kristin also highlights how to respond as a victim of cybercrime and how to improve your security moving forward. “Once someone's been a victim, they're more apt to actually want to do something.” - Kristin Judge This week on the SmallBizChat Podcast: Resources Mentioned: Connect with Kristin Judge: Fix Your Business! Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business. Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run. Order your copy of Fix Your Business and design your business - and life - with intention. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

Roland Stritt hat über 20 Jahre Berufserfahrung im Channel und hat bei IT Größen wie Palo Alto Networks und Rubrik das Partner Business in Europa aufgebaut. Er berichtet, warum der Channel der präferierte Vertriebsweg für Venture Capital backed US-Firmen ist, welche Partner wirklich relevant sind und warum Distributoren noch immer eine wichtige Rolle spielen. Darüberhinaus gibt er praktische Tipps rund ums Partner Engagement und Business Planning.Follow the LinkedIn Podcast Page: https://www.linkedin.com/company/partner-management-channel-salesDu willst dich mit mir vernetzen? https://www.linkedin.com/in/leonard-zenouzi/Oder folge mir auf Twitter https://twitter.com/leonardzenouziSupport the show (https://www.linkedin.com/company/partner-management-channel-sales)

The best alliances rest on a foundation of successful alignment, but building it can be difficult if you spread yourself too thin.   So, freeing up resources by concentrating on fewer, higher-impact partnerships can be a rewarding strategy.    And having a framework for the full lifecycle of customer engagement keeps you on track, aligned, and able to scale.   My guest today is Preseetha Pettigrew, Global VP Strategic Alliances at Seismic, where she has done tremendous work incorporating these elements into an incredibly successful alliance program.   Preseetha explains exactly how she was able to do more with less in Seismic’s alliance program and drive the company’s incredible international growth.   She goes over: - How to get the ingredients right in a partnership before scaling - Why it pays to keep an eye on partner engagement every step of the way - How to balance solid structures with the need for flexibility   To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by: - Email: chip@workspan.com - Twitter: @chiprodgers - LinkedIn: linkedin.com/in/chiprodgers

A thirty-plus year veteran of the Travel & Tourism industry, Amir leads the entire Longwoods international team responsible for the development and execution of all facets of the organization from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for helping to increase Brand USA’s partnership base and ensuring that participants received excellent service throughout Brand USA’s deployment of joint marketing programs. During his tenure, Brand USA grew its base to 475 partners, comprised of destination marketing organizations, convention and visitor bureaus, attractions, travel brands, airlines, and tour operators. Prior to joining Brand USA, Amir served as Director of the Ohio Office of Tourism. Under his leadership, the state’s marketing programs realized a tremendous return on investment and contributed to the growth of the state’s $40 billion tourism economy. The programs he developed leveraged industry and nontraditional partnerships that generated $14 in new state and local taxes for every $1 invested and included active participation by thousands of Ohio’s tourism-related businesses. He has also served as Executive Vice President of the Ohio Hotel & Lodging Association, Assistant Director of the Ohio Tourism Division, and Sales & Marketing Manager with the Steuben County Conference and Visitors Bureau. He has been recognized with a number of Industry honors including Top 25 Extraordinary Minds in Sales & Marketing award (2014) by the Hospitality Sales and Marketing Association International (HSMAI); The Ohio Tourism Industry’s Highest Honor, The Paul Sherlock Award; and The State of Ohio Distinguished Service Medal. Amir holds a Bachelor of Arts degree in Political Science from the University of Dayton. In this episode of Destination on the Left, Amir Eylon, President and CEO of Longwoods International, joins us to share his story and talk about market research in travel and tourism. Amir discusses some of the trends he has seen as DMOs rush to respond to the COVID-crisis, and he talks about the changes in traveler sentiment as the pandemic continues to unfold. What You Will Learn in This Episode: Amir’s journey into destination marketing and the travel and tourism industry How Longwoods Intl. is tracking traveler sentiment How Amir is seeing destinations respond to the global pandemic How Longwoods Intl. is adapting their business model to meet the needs of the COVID-crisis How destinations are using creativity to respond to the pandemic How traveler sentiment has changed since the pandemic was declared a national emergency Why crises produce some of the travel and tourism industry’s best work The short term and long term responses we are seeing in DMOs across the country Traveler Sentiment Amidst the COVID-Crisis Amir Eylon is the President and CEO at Longwoods International, a respected leader in market research that helps drive destinations toward their goals. Amir and his team have been tracking traveler sentiment for years, but in the midst of this global pandemic, Longwoods International has started tracking traveler sentiment every week. Their objective is to inform and serve the travel and tourism industry as we collaborate to determine the best response to the COVID-crisis. Researching Traveler Sentiment Amir is a marketer who happens to run a market research company, so he speaks our language. He understands how to use research to produce robust marketing strategies and he has been in the travel and tourism industry for almost thirty-two years. In destination marketing, research not only provides us with a roadmap of where to go, it provides us with information about whether our strategy is working. It enables us to accomplish more with our ideas and resources which is especially important when the going gets rough. A Light at the End of the Tunnel Some of our industry’s best work has come out of crises. And be it 9/11, the great recession, or the COVID-crisis, the great minds of travel and tourism have continued to shine by taking creativity, collaboration, and partnerships to a new level. Traveler sentiment has changed drastically since the pandemic was declared a national emergency. The numbers are not necessarily surprising, but it’s not all bad news either. The silver lining in all of this is that Americans are still looking to travel in the next six months. Many trips have been postponed or canceled, but there is a light at the end of the tunnel and a beacon of hope that we will all make it through. Website: https://longwoods-intl.com/ Facebook: https://www.facebook.com/longwoodsinternational LinkedIn: https://www.linkedin.com/in/amir-eylon-2242037/ https://www.linkedin.com/company/longwoods-international/about/ Twitter: @AEylon @Lngwds

Microsoft has built a lot of great alliances, but they’re not stopping there.   They’re constantly coming up with innovative ways to increase their engagement with them, their partners, and all products within the Microsoft ecosystem.   On this episode of the Ecosystem Aces podcast, Jeff Fritz, Senior Program Manager on the Microsoft .NET team, joined us to tell us all about it.   What we talked about: Meeting customers where they are Microsoft started hosting morning talk shows on Twitch ‘Code parties’ How Microsoft used a scavenger hunt to promote their partners

TranscriptSales partners expect more from their providers these days but as we all know there many complexities to building a successful channel strategy. Providers that are winning the channel game have adopted agile and innovative solutions to control their message, push their sales strategy, and provide the right tools, all while responding to constant change in their business and in the marketplace. Most of the providers that Convey works with would love to have partners use marketing to promote their services, but the reality is that partners rarely do what we think that they should. So why is it that partners don’t use the same marketing strategies that have proven so effective in the technology marketplace?First, partners just don’t have the time to devote to marketing. Partners are generally attached to very small agencies, so they are having to do it all. They have to secure more customers, educate them about services, manage the order and installation process, and respond to issues when the technology doesn’t work the way they expect. Marketing is generally last on the list.Second, being creative doesn’t come easy for partners.In a former life I was an English teacher and taught writing, among other things. I consider myself pretty good at it, but the vast majority of people I work with struggle to put the right words together. So, imagine the difficulty in creating a marketing email, a social media post or a blog if you can’t think of what to say. Third, partners don’t know how to generate a lead list to market to. If you are going to deliver an email campaign, target people to invite to an event or even try and influence people on social media, you have to have a way to generate a list. Partners don’t really have the understanding how to create lists of people that they can work with and then what to do even if they had a list. Convey’s philosophy has always been that if you do the work for partners, provide them marketing tools, and then show them how to get a good list they will be much more likely to add marketing to their revenue strategy. We’ve built marketing tools inside the Convey portal designed to motivate partners to use them. We’ve added an easy way for partners to share content. You’ve uploaded a case study, a white paper or product information that’s meant to be shared with customers. Partners have two easy sharing options every time they access content. An obvious thing they can do is to download a file if you havean uploaded one for viewing but an even easier process is our One Touch Email Share.Here is how it works. Partners see that case study or product literature and then click the email share button. No matter what email client they use, it opens automatically with a link to the content post already in the email. The partner just adds a personal message, then sends the email to their customer or prospect. When the prospect clicks the link, they don’t come back inside your portal, but they do come back to a landing page to view, download or reshare the content. Easy email marketing! And the best news is that our reporting tool shows you which pieces of content were shared, and which partners did that.For partners that really want to commit to an email strategy, we have a unique service inside of every portal called Conduct.For those of you who are now thinking that email marketing is dead, think again! Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster with email than in social media. Moreover, it is also said that most individuals prefer to receive business information via email

How can solo and small firm lawyers most effectively leverage outsourcing, in particular, the job of answering phone calls? I interview Diana Stepleton, the VP of Partner Engagement at Ruby Receptionists, about the service that Ruby actually provides to its customers. (Hint it goes far beyond the obvious aspect of answering phones in a professional way). Ruby provides service to over 9,000 businesses, 40% of which are attorneys. To learn more about Ruby's exceptional services (and to get a special discount when you decide to try them out) click here.

Tara talks with Megan Prideaux, Partner Engagement and Pathways Officer at Flinders University.  They discuss cotutelles, a special, distinctive international doctoral mode.  What is a cotutelle?  What are its benefits and challenges?

Visit MaximumLawyer.com for complete show notes of each podcast episode, tips, hacks and more resources!  In this episode, Tyson interviews Diana Stepleton, VP Partner Engagement at Ruby Receptionists. Good news! Ruby Receptionists is launching a new product specifically designed for solo lawyers, and Diana will tell us everything about it. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment! You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Visit MaximumLawyer.com for complete show notes of each podcast episode, tips, hacks and more resources!  In this pop-up episode, Tyson interviews Diana Stepleton, VP Partner Engagement at Ruby Receptionists. Good news! Ruby Receptionists is launching a new product specifically designed for solo lawyers, and Diana will tell us everything about it. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment! You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Diana Stepleton is the VP of Partner Engagement at Ruby Receptionists, a live remote reception service that I've been using for years. Whether you are in a virtual setting, a shared setting, or a traditional brick and mortar environment, there are a lot of advantages to outsourcing the receptionist function.   We explore how virtual receptionists can be used to make a small or solo firm more efficient, and why a service that always answers your clients' calls with a real person is so valuable.   Resources: Learn more at https://www.callruby.com/ (CallRuby.com) Connect with Diana on LinkedIn   If you've enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. --   Thank you to our sponsors! Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle The Law Entrepreneur is produced by Podcast Masters

On this episode, we chat with Mike Barnes, Director of Partner Engagement at Continuum, about how MSPs can build stronger and more profitable relationships with their clients. We also play radio MadLibs, talk through a revolutionary moment in technology history and share our listener tweet of the week.

The Super Bowl is this coming weekend and we have two great teams that will be facing off. Building a great team is critical to the success of your business. On this episode of MSP Radio, we chat with Mike Barnes, Director of Partner Engagement at Continuum, about what it takes to build a great team and how it leads to business success.

Partner relationship management (PRM) is an important set of activities in channel management. Over the past decade, multiple SaaS vendors like ZINFI have brought significant innovation to market in the PRM software segment to enable a vendor selling through the channel to automate partner relationship management activities. In this article we will explore some of the basic capabilities that your PRM software must have to give you a solid start. When you think about channel management and selling through a partner base, one of the most important factors is keeping partners informed and involved in your company’s programs and activities. Getting mind share from a channel partner is the first hurdle. The next hurdle is to generate interest and engagement—ideally, leading to a transaction. This is where a start-of-the-art partner portal is essential. Your PRM software should come with a set of core capabilities allowing you to set up a dynamic partner portal. With that in mind, here are the key criteria that your PRM software must satisfy to make sure the partner portal you set up will address all of the core requirements: Personalized access – It’s very important to make sure the content and application modules (such as incentives, planning, marketing and sales) that you provide to partners are highly focused and personalized to specific partner types or characteristics, including partner tier, specialization, geographical location, and so on. This is a fundamental requirement for your PRM software—it must be able to link content to the partner profile. Mobile responsiveness – Why is mobile responsiveness important? Because your partners are always on the move, and more than 50% of portal access is now achieved via mobile devices. Therefore, your PRM software must be able to provide mobile-responsive web content in an application user interface that is optimized for mobile devices. Personalized communication – We’ve already mentioned the importance of personalized access to web content and application modules. Similarly, when engaged in outbound communication, you need to make sure all touches (email, calls, direct mails, campaigns, etc.) are highly personalized. For example, you don’t want to be sending information or appeals to your silver partners that are actually relevant only to your gold partners. That’s a waste of effort and resources, and will only frustrate your partners. That’s why your PRM software must be set up to allow you to personalize communication. Localization – One of the most important features of your PRM software should be to allow complete localization of applications, content and the user interface. In order for you to provide truly personalized and mobile-responsive access to your partners, you need to make sure that you can offer content and a seamless user experience in key languages other than English. Access and utilization tracking – This is a critical requirement for your PRM software, allowing your sales and marketing team to figure out what programs and assets are working and what are not —and to track success metrics by various partners groups, types, locations, geographies, etc. In other articles we have emphasized the need for your PRM software to provide several core applications—like partner onboarding, training, marketing and sales enablement, and incentives management. As you can see from the brief list above, it is also crucial that your PRM software can be customized to different partner types or profiles, with features like personalization, mobile access in a localized environment, and the ability to track asset and application utilization for your internal sales and marketing stakeholders. Once you have the right applications and right capabilities in your PRM software, you can truly begin to automate your channel management activities end to end. We at ZINFI live and thrive by the creation and leadership of Unified Channel Management (UCM) capabilities....

In this episode, we talk with David Cook, the Director of the Division of Innovation and Partner Engagement at the Kentucky Department of Education. David and I get into some exciting conversations around two very innovative programs that his division oversees: school districts of innovation and the non-traditional instruction program. Through these initiatives, Kentucky is reshaping the way we think about how to educate students.

Dan'l Markham is ordained Baptist minister presently serves with the ministry of Life Without Limbs, evangelist Nick Vujicic. Previous to that Dan'l served as Director of Partner Engagement at OneHope, a worldwide ministry bringing God's word and hope to millions of young people every year. He became fully engaged in disability ministry and the Luke 14:12-24 Mandate serving at Joni and Friends from 2001 to 2010, as Director of U.S. Field Services and then Managing Director of Field Services.