Podcasts about brand usa

All we hear about is AI this, AI that. And yet trying to keep up with all the changes can be overwhelming. Many operators are simply rejecting it outright, or knowingly keeping their heads buried in the sand.So Mitch Bach sat down with Janette Roush, the "Chief AI Officer" for Brand USA, to ask a fundamental question: what are some practical ways a tour operator can get started using AI effectively for their tour business? This isn't a technical, advanced conversation, but rather a clear-eyed overview of the benefits of just getting started and a practical approach to do just that. It's a great first step for those wondering where to begin.Janette is a master communicator on this topic, and everyone should follow her on LinkedIn!

In this episode, originally published December 2024, Janette Roush, the SVP of Innovation and Chief AI Officer at Brand USA, shares her insights on embracing AI in the workplace and how it can drive innovation in the tourism industry.Watch this conversation on YouTubeMentions:Brand USA & AI (including framework for use)Listen to Janette Live From Travel Week: Leadership Alignment with Generative AIConor Grennan, Chief AI Architect at the Stern School of BusinessEthan Mollick, Professor at the Wharton School of BusinessOne Useful Thing (Newsletter by Ethan Mollick)Every (Media company)Udemy (Online learning platform) A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

On this episode of the Future of Tourism podcast, Janette Roush, senior vice president of innovation and chief AI officer at Brand USA, explores the urgent need for destination executives to review how they strategically implement AI. Learn the opportunities, risks, and methodology behind effective and ethical AI governance for DMOs. 

Planning a USA itinerary for your clients and want to offer something truly unforgettable?In this episode of Travel Agent Takeaways, I'm joined by the fabulous Lexi Miliatis, Brand USA's Trade Manager for Australia and New Zealand. With 46 U.S. states under her belt, Lexi shares why she's so passionate about road trips, and how agents can craft unforgettable self-drive experiences for their clients to coincide the 100th anniversary of Route 66 in 2026.We talk small-town gems, iconic roadside stops, quirky festivals (including bed races), and how to mix Route 66 into wider U.S. itineraries. Lexi also shares tips for building supplier relationships, planning around niche experiences like vintage cars, and preparing for increased demand.You'll walk away with ideas, inspiration, and practical steps to feel more confident selling U.S. road trips, whether it's a cross-country journey or just a weekend off the beaten path.Have you planned a U.S. road trip for your clients before, or is it on your list to try?Send me a message on LinkedIn, and let me know! I'd love to connect and hear your thoughts.References Mentioned in the ShowRoute 66 Centenary in 2026Brand USA Deep Drive Webinar Series: Episode #1USA Discovery ProgramRoad Trip Expo Dates and RegistrationConnect with Lexi on LinkedInConnect with Destination Webinars:Charlie Trevena LinkedIn: https://www.linkedin.com/in/charlietrevena/ Charlie's Email: charlie@destinationwebinars.com.au Destination Webinars Library: https://www.destinationwebinars.com.au/webinar-library/ Destination Webinars Facebook: https://www.facebook.com/destinationwebinars Destination Webinars LinkedIn: https://www.linkedin.com/company/destination-webinars/   Thanks so much for listening, I love hearing feedback from travel agents about these short and sweet training updates, and if you have any requests let me know and I'll try and get them on! Email or DM me on LinkedIn anytime:charlie@destinationwebinars.com.auhttps://www.linkedin.com/in/charlietrevena/Cheers, Charlie

​Episode 286: Travel is in our DNA -- this episode is perfect timing for IMEX 2025-Frankfurt! My guest, Don Welsh, President & CEO of Destinations International, and I have a wide-ranging conversation about Radical Collaboration, Brand USA re-engaging with the world, the politics of travel and why Canada is mad at us, America's 250th, the July annual conference for Destinations International, an update on what is happening in the Middle East related to travel, and more!! If you like to travel, are an event planner, or travel in your daydreams, you'll enjoy this inside look at what is happening with travel around the world. And Don shares exciting personal news! Find out his news -- listen or watch! What questions do you have about international travel? Share a comment!

In an era of digital disruption and AI, what's the best way for destinations to engage with travel media? Chez Chesak, a leader in both outdoor and travel writing, shares strategies for DMOs to build lasting relationships with writers, secure impactful coverage, and navigate the evolving content ecosystem. He also delivers advice for new travel writers. A must-listen for industry professionals looking to refine media outreach. Aaron Wodin-Schwartz, Brand USA's Chief Corporate Affairs Officer, joins Mark as co-host.

Success in travel and tourism takes passion, resilience, and the right mindset—but how do you juggle it all? In this special International Women's History Month episode, Brand USA leaders Angie Briggs and Leah Chandler open up about their career journeys, the transformative power of mentorship, and the art of work-life balance in our evolving industry. Discover how a startup mentality has fueled their personal and professional growth and gain insights into leadership and intention along the way. Leah Chandler is Brand USA's Chief Marketing Officer. Angie Briggs serves as Brand USA's Senior Vice President of Industry Partnerships and Engagement & Chief Development Officer.

Confidence and connections drive success in travel and tourism—but what happens when self-doubt sneaks in? In this special International Women's Month episode, NYC Tourism & Conventions' Kim Wright joins guest host Monica Lopez for an honest conversation about imposter syndrome, building authentic confidence, and the power of mentorship. Together, they share personal insights and practical strategies to help industry professionals overcome doubt, strengthen relationships, and thrive in this fast-paced, high-profile field. Monica Lopez is Chief of Staff and Culture, Brand USA. Kim Wright is Senior Vice President, Membership, New York City Tourism + Conventions.

AI is revolutionizing the travel industry, but are destination organizations keeping up? In this special episode for International Women's History Month, guest host Janette Roush speaks with Esra Calvert, and Signe Jungersted about how AI can enhance strategy, efficiency, and visitor engagement. Learn practical ways to integrate AI into your work and why industry-wide adoption is key to staying competitive. Janette Roush is SVP, Innovation and Chief AI Officer at Brand USA. Esra Calvert is Chief Insights Officer at Esra Calvert Consulting. Signe Jungersted is CEO and Founding Partner at Group NAO.

Guest host Casey D'Ambra kicks off our International Women's History Month celebration with an intimate conversation with Emmy Award-winning storyteller Samantha Brown. She shares memorable experiences, the secrets to great travel content, and insights from 25 years in destination storytelling — all in under 25 minutes. Samantha's adventures air on PBS in the U.S. and GoUSA TV internationally. Casey D'Ambra is Brand USA's Director of Content.

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Take our Artificial Intelligence in Hospitality survey In this episode, Janette Roush, the SVP of Innovation and Chief AI Officer at Brand USA, shares her insights on embracing AI in the workplace and how it can drive innovation in the tourism industry.Watch this conversation on YouTubeMentions:Brand USA & AI (including framework for use)Listen to Janette Live From Travel Week: Leadership Alignment with Generative AIConor Grennan, Chief AI Architect at the Stern School of BusinessEthan Mollick, Professor at the Wharton School of BusinessOne Useful Thing (Newsletter by Ethan Mollick)Every (Media company)Udemy (Online learning platform)Send Josiah a text Take the Artificial Intelligence in Hospitality survey now to understand how others use AI and the opportunities for you and your hospitality business.A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Take a journey through some of the top moments of 2024 with insights from Geoff Freeman, Julie Coker, Elliott Ferguson, Cambria Jones, Nick Hentschel, Liz Bittner, David Gilbert, Katie Streater, Taylor Ruoff Snider, Mike Mangeot, Jeremy Jauncey, Sophie Morgan, Nick Hall, Seth Orozco, and Fred Dixon. This special year-end review offers a curated audio tour of the year's most intriguing conversations. Hear a highlight that catches your interest? Dive deeper by exploring the full episode in our podcast feed. Thank you for joining us this year—safe travels, and we'll see you in 2025!

Oggi parleremo di tante novità che riguardano l'intelligenza artificiale. Vedremo che cosa è in grado di fare NowBoarding, in che modo Brand USA sta formando le DMO americane sull'utilizzo dell'IA, e come Expedia e Airbnb stiano evolvendo grazie a queste nuove tecnologie. Parleremo anche delle esperienze di viaggio e del perché stiano conoscendo un vero e proprio boom. Io sono Mirko Lalli e questo è Data Appeal Byte-sized Trends, un podcast sul futuro del turismo, dedicato a tutte le innovazioni che stanno trasformando il modo di viaggiare.    Gli spunti di riflessione della settimana: https://nowboarding.ai/ AI Could Be an ‘Existential Threat' to DMOs. How Some Are Getting Ahead of the Curve Expedia Group CEO on AI across operations and building bridgesAirbnb's AI Plan: No Chatbot, More Personalization How Authentic Experiences Shape the New Tourism Economy   Vuoi contattarci, hai delle curiosità o delle segnalazioni? Scrivici a: marketing@datappeal.io  

Discover why British travelers are seeking off-the-beaten-path destinations, how TikTok is transforming the way people book trips, and why sports tourism is booming. This panel session from Brand USA's Travel Week 2024 provides a data-driven look into new consumer trends for 2025. Panelists are Simon Calder, Travel Journalist and Broadcaster; Nicky Kelvin, Senior Director of Content at The Points Guy; and Angelique Miller, Vice President at Expedia Group Media Studio. Moderated by Tania Bryer, anchor at CNBC International.

Janette Roush offers you an unflinching look at the urgency of learning and leading the way in this era of artificial intelligence, which is evolving at a rapid pace. Janette Roush is Brand USA's new Senior Vice President of Innovation and Chief AI Officer. Believe it or not, this is Janette's first week on the job!

If you're interested in the future of international travel to the United States, this episode is a must-listen. Leaders from the U.S. Departments of Commerce, State, and Homeland Security discuss how their agencies are making travel to the USA safer and easier – and provide updates on the National Travel and Tourism Strategy, record-breaking visa issuance, enhancements to trusted traveler programs, collaboration with the private-sector, and more practical takeaways. Panelists: Alex Lasry, Deputy Assistant Secretary for Travel and Tourism, National Travel and Tourism Office, U.S. Department of Commerce; Brooke Wehrenberg, Outreach & Inquiries Chief, Bureau of Consular Affairs, U.S. Department of State; and Brendan Blackmer, Branch Chief, Trusted Traveler Programs, U.S. Customs and Border Protection, U.S. Department of Homeland Security. Moderated by Brand USA's Director of Public Affairs, Peter Dodge.

Brand USA's new CEO Fred Dixon sets the tone for Travel Week 2024 from London. Fred touches on market analytics including inbound visitation projections, the current competitive climate, and upcoming market opportunities for U.S. destinations.

Trade Show Talk Podcast Host Danica Tormohlen interviews Carina Bauer, CEO of IMEX Group, at the IMEX America 2024 event in Las Vegas. They cover Bauer's career journey from her first IMEX Frankfurt show in 2003 to overcoming challenges like digital transformation and sustainability. They discuss empowering teams to stay ahead of trends by attending various events, experimenting with new technologies, and enhancing customer experiences with innovations like Blue Dot technology for Google Maps-style navigation on the show floor. Strategic conversations around attendee engagement were highlighted, noting the increase in pre-scheduled meetings and attendance despite impacts from Hurricane Milton. Plans for future events at Mandalay Bay through 2027 are confirmed, and Bauer's upcoming engagements include attending a Brand USA event in London and preparing for next year's goals.  Plus, we are introducing a new segment to Trade Show Talk where we discuss the latest public policy issues impacting our industry with Tommy Goodwin, VP of the Exhibitions and Conferences Alliance. Our goal to inform event professionals about ECA's work on Capitol Hill in Washington, DC, and in state houses and city halls nationwide, to advocate for public policies that will allow the exhibitions and conferences industry—which employs 2.6 million Americans and drives $399 billion in spending annually—to continue to serve as growth engines for entrepreneurs, small businesses, and communities nationwide. In this episode, we talk all about the November 5th election in the U.S. Goodwin shared insight on the recent launch of ECA Votes, a one-stop resource for everything the business events industry needs to know about the November 2024 election. Our guest: Carina Bauer, CEO, IMEX Group  Bauer is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and inclusion, and mentoring the leaders of tomorrow. She also takes a keen interest in leadership development, and organizational best practice and culture.   Throughout her career, Bauer has been an active member of the meetings industry. She's past chair of the AEO Council (2021-2023) and the EIA (2021-2022), as well as past president of the SITE Foundation (2020). She previously served on the Board of the MPI UK Chapter and on global committees for MPI and PCMA.   Bauer is the proud recipient of a number of industry awards including the SITE Richard Ross Past Presidents' Award (2022), PCMA Wayfinder Award (2021) and ICCA Inspirational Women Awards (2018). In 2023, she was inducted into the Events Industry Council Hall of Leaders. Earlier this year, she received AEO's Outstanding Contribution to the Industry Award.  Appointed CEO of IMEX Group in 2009 following the expansion of IMEX into America, Bauer has been part of the IMEX team since the very beginning, joining in 2002 as marketing and operations director with the original launch team.   She enjoys spending time with her family (she's a mother to two boys) and traveling for work and pleasure. She is an adventure sports enthusiast with a particular love for climbing and skiing. In her spare time, Bauer works with a variety of local charities and is chair of the Brighton and Hove Albion Foundation—using the power of football to help people get active, learn and stay well throughout Sussex.   Connect with her on LinkedIn here or email at carina.bauer@imexevents.com Our guest: Tommy Goodwin, VP of Exhibitions & Conferences Alliance (ECA)  Thomas F. (Tommy) Goodwin is the Vice President of the Exhibitions & Conferences Alliance (ECA), an umbrella association of leading professional, industry, and labor organizations that represent the unified advocacy voice of the business events industry. In this role, he leads ECA's efforts on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the business events sector.  Prior to joining ECA, he spent more than 20 years leading a wide range of government relations and public affairs efforts for several globally recognized organizations, including Oracle, AARP, and the Project Management Institute (PMI). He was also a research fellow at Harvard Business School focused on the international political and legal environment in which businesses operate.  Recognized by The Hill as one of Washington, DC's “Top Lobbyists” each year since 2020, he was also named a Leading Association Lobbyist by CEO Update in 2023, an Association Innovation Leader by DCA Live in 2022, and and one of the Top 21 in 2021 advocacy leaders by The Advocacy Association. Within the business events industry, he received the 2022 Industry Support award from TSNN and was named a 2022 Changemaker by MeetingsNet.  He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King's College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE), where he is an ASAE Fellow, a Project Management Professional certification from PMI, and a Certified Meeting Professional certification from the Events Industry Council.  He is a past president of the National Institute of Lobbying & Ethics and a past chair of ASAE's Advocacy Council.  Connect with him on LinkedIn here. Podcast Host: Danica Tormohlen  An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, MeetingsNet, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. 

Want to break into the C-suite? It's not just about talent—it's about who's in your corner. Rising to executive leadership requires more than skills; it demands a strong network. Building strategic relationships with mentors for guidance and sponsors who advocate for you is essential for professional growth and your path to the top.In this episode of the Power, Purpose, & Prosperity Podcast, Sabine speaks with Jessica McClain about leadership, power, and navigating C-suite roles for women. Jessica is the CFO for Girl Scouts Nation's Capital and had previously served as the Controller for Brand USA. She spent 11 years in public accounting and seamlessly transitioned into the non-profit industry by merging her passion for finance with social impact.Listen in to learn how to powerfully lead with authority and influence and embrace emotional intelligence as a female leader. You will also learn the importance of teaching young girls to define power for themselves instead of adopting others' definitions.Key Takeaways:How to become an effective and powerful woman leader by combining authority and influence.The importance of emotional intelligence and teaching her people how to manage emotions.How to leverage your support system and words of affirmation to stay confident in moments of self-doubt.How to earn sponsorship and advance to C-suite roles by building solid relationships through leadership and work ethic.The importance of diverse allies and how men can also be crucial sponsors for women.The importance of building and maintaining a personal and professional brand for long-term success.What You Will Learn in This Episode:[02:4] Jessica's career journey from public accounting to becoming CFO and her passion for combining finance with social impact.[04:01] How she transitioned from public accounting to the non-profit world and what the future looks like.[07:07] Defining power as a combination of authority and influence and why both are necessary for true leadership.[11:33] How early experiences and childhood influences shape adult perceptions of power and authority.[18:30] How to use power to empower your team with resources and autonomy rather than micromanaging.[20:44] How her support system and words of affirmation help her stay confident during moments of self-doubt.[24:00] The importance of teaching young girls to define power for themselves instead of adopting others' definitions.[27:44] The power of sponsorship in helping women advance to C-suite roles, plus how to earn sponsorship.Connect with Jessica:LinkedIn: https://www.linkedin.com/in/jessica-e-mcclainBook Recommendation:What Got You Here Won't Get You There by Marshall Goldsmith*************HOST INFO:Sabine Gedeon is a dynamic force in the world of leadership and personal development. As the Founder of Transformed Leadership Institute and CEO of Gedeon Enterprises, Sabine leverages nearly 20 years of experience to guide clients in both startups and Fortune 500 companies. Her unique approach combines human-centered principles with tech-enabled solutions, delivering customized programs for leaders at all levels to tackle crucial leadership and talent development challenges. *************ADDITIONAL SUPPORT:Download Free Resources - https://sabinegedeon/giftsGet Coaching Support: https://meetwithsabine.as.me/Discovery

This week, hosts Paul and Gill are excited to explore a thrilling topic perfect for anyone dreaming of the ultimate American road trip: Fly-Drives in the USA. Joining us is a special guest, Amanda Davis, Senior Manager for Global Trade Development at Brand USA. Amanda will be sharing her expert insights on the best fly-drive adventures across America. Whether you're planning your next big holiday or simply daydreaming about a cross-country journey, this episode will provide everything you need to know. From iconic routes to hidden gems, tips on choosing the right car, and how to plan the perfect itinerary, this episode has it all. So buckle up and get ready for an adventure! Podcast Highlights What makes a fly-drive in the US so special? Top fly-drive routes, from famous highways to lesser-known gems. How to plan your trip, from car choices to budgeting and booking attractions. Personal stories from Amanda's own fly-drive experience across the States. Listen now to fuel your American road trip dreams! Check out the Fly-Drive Suggestions on the Brand USA website. https://traveltrade.visittheusa.co.uk/USAItineraries

During the month of August we will be enjoying some summer weather and taking a break from recording new episodes. To satiate your thirst we will be re-releasing the hottest episodes of the year, every week, for you to enjoy with a Mai Tai by the pool like David will be.This week's Summer Re-release was originally released on Thursday February 1st. It was the first guest episode of 2024 and has become the most popular episode of the year so far! Revisit this discussion on listening to the market with host David Sweet and guest Ashley Harvey.Ashley is a C-Suite leader, with a 25-year international career beginning in sales and expanding out into marketing, branding, partnerships, hospitality, destination management and leadership. Ashley has a wealth of knowledge to share with us about being a business leader globally and in Japan specifically. This discussion is a master class in how to thrive as a new business leader navigating the unique benefits and challenges of the Japanese market.In this episode you will hear:How the Japanese market differs to other international markets and why it has been a good fit for AshleyAdvice for business leaders looking to expand their reach in JapanThe importance of having a strong employee acquisition strategyHow flexibility and nimbleness as a leader helps weather unforeseen challenges, like COVIDThe importance of creating an environment where open and honest communication can thriveAbout Ashley Harvey:Ashley Harvey is a C-Suite leader, with a 25-year international career which brings the benefits of a breadth of knowledge, diverse experience and interdisciplinary thinking to an ever increasingly complicated business landscape.Building from a sales background, Ashley's career grew to build a depth of experience in marketing, branding, partnerships, hospitality, destination management and leadership.He successfully built & led marketing strategies, tactics and teams in Singapore, Hong Kong and Japan, as well as in the UK.Past roles and clients include VisitBritain, Go Central Japan, Brand USA, Tourism Switzerland, a giga project in Saudi Arabia, Saudi Tourism Authority, NYC & Partners, Small Luxury Hotels of the World, Mandarin Oriental Hotel Group, Shangri-La Hotels, Hilton, Dusit Thani Group, Andaru Niseko, and, Marriott. His MBA (2005) comes from the University of Leicester, UK. In 2022 he completed the Mini MBA Marketing from Marketing Week.Connect with Ashley Harvey:LinkedIn: https://www.linkedin.com/in/ashleyjohnharvey/Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/ Twitter: https://twitter.com/focuscorejp Facebook: :https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/ Website: https://www.japan.focuscoregroup.com/ “Doin' the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent...

Katie Streater is a Rockstar - and you can be one too, if you're under 30! It's not too early for next year's contenders to start thinking about how to be named a “30 Under 30.” Get the inside scoop from Brand USA's Katie Streater, one of this year's 30, and from D.I.'s Taylor Ruoff Snider. Katie Streater is Senior Coordinator for Global Trade Development at Brand USA. Taylor Ruoff Snider is Senior Manager of Professional Development at Destinations International. This wraps-up our D.I. 2024 series. Live from ESTO is coming soon!

Brennen interviews Allyson Carpenter, an industry veteran with experience at Brand USA, Virgin Australia, Qantas, and more. Allyson shares insights on driving traffic and visitors to destinations, focusing on data, creativity, and actionable strategies. This episode is packed with valuable lessons for travel marketers looking to elevate their game. 

President Xi Jinping has reached out to all visitors from the United States with a welcoming gesture in a message that he sent to the 14th China-US Tourism Leadership Summit, which opened on Wednesday in Xi'an, the capital of Shaanxi province."We cordially welcome US tourists to travel to China to meet Chinese friends, experience Chinese culture, tour scenic mountains and rivers, and get a firsthand look at the real China," he wrote.US President Joe Biden also sent a congratulatory message to the event.Industry observers have voiced great hopes that both nations will further encourage two-way visits, as the most recent numbers on border entries and direct flights continue to increase, compared with those of last year, yet they are still lower than the highs achieved before the COVID-19 outbreak.In his message, Xi said that "tourism is an important bridge for the people of China and the US to engage in exchanges and get to better know and bond with each other".He expressed his hope that people from all walks of life in the two countries will take this summit as an opportunity for in-depth exchanges, consensus building and vigorous actions.The goal is to facilitate people-to-people exchanges through tourism cooperation, to perpetuate China-US friendship through cultural exchanges, and to help translate the San Francisco vision into reality, he added.The two countries are celebrating the 45th anniversary this year of the establishment of diplomatic relations.Xi said that the foundation of China-US relations was built by the people, the door of China-US ties was opened by the people, the story of the relations is written by the people, and the future of the ties will certainly be created by the two peoples.In his message, Biden said that both the US and China "are countries of rich cultural diversity, immense natural beauty and vibrant communities, big and small, all of which support travel and tourism industries that promote prosperity and understanding between our nations"."Four years ago, a global pandemic closed our borders and halted travel and tourism around the world," Biden said when welcoming Chinese tourists to discover US cities and history and to engage with its people.Observers noted that the huge potential of the China-US tourism market could be illustrated by the fact that before the COVID-19 outbreak, more than 300 flights operated between China and the US each week, and over 5 million visits were made between the two countries every year.Christopher Thompson, president and CEO of Brand USA, an organization that promotes the US as a travel destination, said, "Last August, when the 14th US-China Tourism Leadership Summit was announced, we were all very excited to restart this type of connection between our two nations."Related discussions have since had a real impact on advancing tourism between the two economies, as well as fostering better cultural understanding, he told the summit."We're very happy that consumer interest in visiting the US remains quite high," Thompson said, adding that the US remains a popular destination among Chinese travelers.Experts noted that, as a sign of the recovery of international travel between China and the rest of the world, the country saw 1.78 million visits by inbound travelers and 1.9 million outbound visits during the recent five-day May Day holiday, close to the level in the same period in 2019 before the pandemic.With fresh joint efforts from both nations, the number of direct flights has grown from 20 per week early last year to 100 per week now, according to a recent speech by Chinese Ambassador to the US Xie Feng.Xie noted that "the flights now are still far from enough, and the tickets are too expensive", and he said the China travel advisory issued by Washington "has deterred many American friends from visiting China".Dai Bin, president of the China Tourism Academy, told the summit that sustainable China-US tourism exchanges and high-quality tourism development "would not have been possible" without the guidance of the leaders of both countries, high-level visits, political mutual trust and interactions among industry players."For the continuous increase in tourist visits between China and the US, it is necessary to pragmatically promote tourism, implement more convenient visa policies, continuously expand direct flight quotas, and deepen cooperation and exchanges between tourism investment institutions and market entities," Dai said.Furthermore, efforts should be made to promote exchanges between the two countries' tourism industries, education institutions and think tanks, he added.Reporter: Zhang Yunbi, Yang Feiyue

Mark sits down with Audrey and Casey to hear stories about Brand USA's recent MegaFam from Canada. We also get an update about Air Canada and details about Brand USA's Canada Connect. Audrey Tanguay Beaudette is Air Canada's Manager for Global Sales and Tourism Partnerships. Casey Canevari is Brand USA's Senior Manager for Global Trade Development for Canada.

To learn how visitors from various countries are returning to the USA, Mark chats with Brand USA's Chief Marketing Officer, Staci Mellman, and Jackie Ennis, Vice President, Global Trade Development. Hear the latest visitation stats and some very interesting specifics about new traveler behavior patterns. For those interested in the return of international travel to the United States, this is a must-listen.

Episode Notes Skift has unveiled its list of the U.S.'s highest-paid tourism marketing CEOs. Visit California CEO Caroline Beteta took the top spot, writes Global Tourism Reporter Dawit Habtemariam.  Beteta collected more than $1.5 million in compensation during the 2022 fiscal year. Former San Francisco Travel Association CEO Joseph D' Alessandro came in second at just under $965,000. Skift used the 2022 fiscal year because it contains the most recent comprehensive up-to-date records.   Habtemariam notes Skift focused on CEOs from the top 20 cities and major tourism states with large, non-profit destination marketing organizations. Pay packages of CEOs of Brand USA and Destinations International were also included in Skift's list.  Next, Spirit Airlines CEO Ted Christie blasted the current state of the airline industry, describing it as a “rigged game,” writes Airlines Reporter Meghna Maharishi.  Christie said during the company's first-quarter earnings call that smaller non-legacy carriers like Spirit are struggling to return to profitability. He added that profits in the airline industry are concentrated around two companies. Maharishi notes the “Big 4” carriers — American, Delta, United and Southwest — have recorded record revenues since the pandemic.  Spirit reported a $142 million first-quarter loss.  Finally, Expedia Group has given a more complete explanation of the cause of a tech outage that took down several of its websites on Sunday, reports Executive Editor Dennis Schaal. Expedia Group had first blamed maintenance issues for the widespread outage. But Schaal writes that Monday Expedia acknowledged it was a “backend software issue.”  Schaal also confirmed that the affected Expedia sites had a common backend technology stack, and the problem went beyond just the consumer-facing websites and included some internal operations. Producer/Presenter: Jose Marmolejos

In our inaugural IPW 2024 episode, Geoff Freeman, CEO of U.S. Travel expounds on the organization's mission to address challenges and seize opportunities in accelerating the growth of intentional tourism. Mark and Geoff also discuss Chris Thompson's retirement and Fred Dixon's appointment as CEO of Brand USA.

In this podcast episode, Fred Dixon, the newly appointed CEO of Brand USA, shares insights into his journey in the tourism industry and his vision for the future. Growing up in the hospitality business, Fred initially wanted to be a lawyer but found his passion in tourism, particularly in destination marketing organizations (DMOs). He reflects on the meaningful moments and challenges of his career, highlighting the importance of compassion, empathy, and strength of character for a successful CEO. Fred discusses the complexities of balancing stakeholder groups and navigating challenges such as political divisiveness and environmental sustainability. He emphasizes the role of advocacy and community building in creating a resilient tourism industry. Fred also shares his admiration for mentors in the industry and values kindness and fairness in leadership. The episode concludes with a warm exchange between Fred and the host, Stephen Ekstrom, expressing mutual respect and admiration for each other's work in the industry. Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the Show.

Episode Notes Brand USA will have a new president and CEO soon. NYC Tourism + Conventions CEO Fred Dixon will lead the U.S.' destination marketing organization starting July 15, writes Global Tourism Reporter Dawit Habtemariam.  Dixon, a veteran of the travel industry, will be tasked with helping the U.S. tourism industry make a full recovery from the pandemic. Long visitor visa wait times and the U.S.' outdated air infrastructure have posed challenges for Brand USA. Dixon comes to Brand USA after having helped NYC secure $30 million in funds to market itself after the pandemic.  Next, Hilton has acquired a majority controlling interest in Sydell Group, the owner of NoMad Hotels, reports Senior Hospitality Editor Sean O'Neill.  Sydell will design, brand and manage the NoMad brand while Hilton will take the lead in working to get more NoMad hotels created. Hilton expects to build up to 100 NoMad hotels. NoMad, which currently has properties in Las Vegas and London in its portfolio, will join Hilton's rewards program.  Hilton's acquisition of NoMad Hotels comes after it announced last month it would buy Graduate Hotels for $210 million.   Finally, Air India has completely transformed its loyalty program, writes Contributor Ajay Awtaney.  Awtaney lists six major changes the company has made to its loyalty program. Air India will now award points to customers based on the fare paid instead of the distance traveled. In addition, Air India will keep any unredeemed points alive provided the loyalty program member flies with the company every two years. Under the previous system, unredeemed points expired three years after they were earned.  Air India has also simplified the loyalty program's status tiers. Awtaney notes Air India's loyalty program is considered the toughest in India to achieve status. 

For the final installment in our special series celebrating Women's History Month, Brand USA's CMO Staci Mellman meets with Claire Irvin, Head of Travel at The Times and The Sunday Times in the UK. They cover the role of AI in journalism, how to build diverse and high-performing teams as a leader, and how young women can set themselves up for professional success.

A thirty-two-year veteran of the Travel & Tourism industry, Amir Eylon leads the entire team at Longwoods International, responsible for the development and execution of all facets of the organization, from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for helping to increase Brand USA's partnership base and ensuring that participants received excellent service throughout Brand USA's deployment of joint marketing programs. During his tenure, Brand USA grew its base to 475 partners, comprised of destination marketing organizations, convention and visitor bureaus, attractions, travel brands, airlines, and tour operators. Before joining Brand USA, Amir served as Director of the Ohio Office of Tourism. Under his leadership, the state's marketing programs realized a tremendous return on investment and contributed to the growth of the state's $40 billion tourism economy. The programs he developed leveraged industry and nontraditional partnerships that generated $14 in new state and local taxes for every $1 invested and included active participation by thousands of Ohio's tourism-related businesses. He has also served as Executive Vice President of the Ohio Hotel & Lodging Association, Assistant Director of the Ohio Tourism Division, and Sales & Marketing Manager with the Steuben County Conference and Visitors Bureau. He has been recognized with a number of Industry honors, including Top 25 Extraordinary Minds in Sales & Marketing award (2014) by the Hospitality Sales and Marketing Association International (HSMAI); The Ohio Tourism Industry's Highest Honor, The Paul Sherlock Award; and The State of Ohio Distinguished Service Medal. Amir's thought leadership in tourism is often quoted by the media, and he has appeared in dozens of interviews with many national media outlets, including CNBC, MSNBC, Forbes, The New York Times, The Washington Post, The Los Angeles Times, etc. Amir holds a Bachelor of Arts degree in Political Science from the University of Dayton. On this episode of Destination on the Left, I'm excited to welcome back Amir Eylon for his third appearance on the show. Amir shared the latest data and trends from Longwoods International's recent research. He also walks us through the latest wave of the American travel sentiment study and how to interpret and apply those insights, particularly regarding the reallocation of traveler spending and the use of AI in trip planning. What You Will Learn in This Episode: How travelers are adjusting their spending habits to prioritize travel despite financial concerns Why there has been slow adoption of artificial intelligence in trip planning, and the potential impact of AI on the travel industry What the recent collaborative study by Destinations International shows about the impact of destination marketing on community well-being Some of the insights that Longwoods International's research provides into American travelers' intentions in leisure travel Support Longwoods International and Destinations International offers to those in the travel and tourism industry Understanding Travel Trends in the Face of Financial Concerns Amir highlights how travelers are finding ways to continue exploring the world by reallocating their spending, cutting back on retail purchases, and adjusting their accommodation levels. One intriguing trend he mentions is that people are combining trips into longer journeys, which is a huge shift in travel behavior. It's clear that despite economic challenges, the desire to travel remains strong. AI's Role in Enhancing, Not Replacing, the Travel Experience We also discuss the slow adoption of AI in trip planning, with only a fraction of travelers expressing interest or using AI tools for travel planning. This fascinating insight shines a light on changing travel preferences and shows that there are opportunities to further explore the potential for AI integration into destination marketing. Amir emphasizes that AI is not replacing but rather enhancing the travel experience for both travelers and industry professionals. Our discussion provides some golden nuggets into the AI implementation in the travel industry and its potential for future growth. Importance of Data and Research in Making Informed Marketing Decisions Amir stresses the invaluable role of data and research in understanding travel trends and making informed marketing decisions. I just love Amir's analogy about not being able to drive without a roadmap because it highlights the necessity of looking at data from different angles to derive meaningful insights and guide you to your end destination. Resources: Website: https://longwoods-intl.com/ LinkedIn: https://www.linkedin.com/in/amir-eylon-2242037/ Facebook: https://www.facebook.com/longwoodsinternational Twitter: @AEylon https://twitter.com/AEylon @Lngwds https://twitter.com/Lngwds We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

For our fourth special episode celebrating Women's History Month, guest host Staci Mellman meets with Stephanie Young, President, Disney Vacation Club, Adventures & Expeditions, and Disney Institute at The Walt Disney Company. They discuss how Disney built a strong team culture emphasizing collaboration, the necessity of listening to one's instincts, and the single most important piece of career advice that Stephanie ever received. Staci Mellman is CMO at Brand USA.

In our third episode celebrating International Women's History Month, guest host Staci Mellman meets with Sarah Lehman, CEO of Zartico, to discuss their mission of empowering destinations through informed, data-driven decisions. They also examine the tech world's bro culture, connecting the dots of one's career path, and how sharing vulnerability makes for powerful leadership. Staci Mellman is CMO at Brand USA.

A long-term career perspective is highly beneficial to learn how changes have helped an industry evolve, and hopefully improve, the customer experience. Tom Garzilli, Principal with Tourism Growth Innovations, consults with stakeholders across government and industry to provide insights into the importance of tourism for economic development. With years of experience in marketing leadership roles, including Vice President of Marketing for American Express Vacations and Chief Marketing Officer for Brand USA, Tom talks to Biz-eWerk on a wide range of topics related to tourism from online reviews, to smartphone tech and AI applications. --- Send in a voice message: https://podcasters.spotify.com/pod/show/biz-ewerk/message

In our second special episode celebrating International Women's History Month, guest host Staci Mellman and Ellen Davis from U.S. Travel delve into the fascinating intersection of retail and travel, discussing how these industries influence and complement each other. They also share insights on empowering women to advocate for themselves and support one another in the workplace, highlighting the importance of educating the next generation to become allies in fostering gender equality. Ellen Davis is EVP, Business Strategy and Industry at U.S. Travel. Staci Mellman is CMO at Brand USA.

Brand USA's Travel Trade team has been busy planning out the year and our Vice President for Global Trade Development, Jackie Ennis is here with details. We also hear about recent missions to Mexico and India. Plus, catch the latest international travel trade trends.

Episode Notes Nearly 94% of 737 Boeing Max 9s are back in service after the aircraft was grounded for roughly three weeks in January, writes Airlines Reporter Meghan Maharishi.  The Federal Aviation Administration said that 135 Max 9s have been inspected and returned to service following a blowout aboard an Alaska Airlines flight in early January. The grounding of the Max 9 forced United Airlines and Alaska — the only two U.S. carriers operating the aircraft — to cancel thousands of flights last month. Next, Brand USA, the U.S.' tourism marketing agency, will air a Super Bowl ad internationally for the first time, writes Global Tourism Reporter Dawit Habtemariam. Habtemariam reports the 15-second ad will air in both Germany and the United Kingdom, two major sources of tourism for the U.S. Brand USA established a partnership with the NFL in Germany and the UK last year. Staci Mellman, the agency's chief marketing officer, said partnering with the NFL has enabled it to tap into the growing number of international travelers interested in American football.  We end today looking ahead to soccer's World Cup in 2026. Officials in Dallas are disappointed they won't get to host the final match but they still got one big win: hosting the most matches of any city, writes Global Tourism Reporter Habtemariam. Dallas will host nine matches during the tournament, including a semifinal. One local sports executive said the economic impact would be similar to that of nine Super Bowls. A study by the Boston Consulting Group found the 2026 World Cup should generate between $90 million and $480 million for the cities. 

We are both delighted and honored to have a legend in our industry joining us for our 200th podcast episode!  Geoff Freeman is the President and CEO of the US Travel Association. He is with us today to share his perspective on leadership and explore the strategic use of data in shaping the future of the travel industry. Get ready for an insightful conversation with a phenomenal leader. You will not want to miss this episode which is packed with valuable insights and wisdom from a true industry champion. Geoff's Journey Geoff's Washington journey spans 26 years. He spent most of that time working in various industries, including health insurance, pharmaceuticals, and travel. He joined the US Travel Industry Association in 2006 and has contributed significantly to initiatives like Brand USA and TSA PreCheck. He joined the American Gaming Association, where he successfully advocated for having the federal ban on sports betting removed. After leaving to navigate challenges in the consumer packaged goods industry during the pandemic, Geoff returned to his passion for travel, where he currently leads the US Travel Association. He is excited about the industry's potential and looks forward to shaping its future agenda in the years ahead. The Origin of TSA PreCheck The TSA PreCheck program was an initiative created to help overcome the inefficiencies and frustrations faced by travelers at TSA checkpoints around 2010. Recognizing the need for change, Geoff understood the importance of proactive problem-solving and the industry's role in collaborating with experts to develop a blueprint for a more effective system. The success of initiatives like Brand USA and Global Entry reinforced the potential for positive change, ultimately leading to the establishment of TSA PreCheck. Geoff credits the courage of individuals like John Pistole, the then-administrator of TSA, for embracing a different approach and making the program a rare win-win for travelers and the industry. Challenges in Visa Processing  Geoff points out that the lengthy waiting times for visa interviews in countries like Mexico, Colombia, and India deter potential travelers. He emphasizes the need for a more efficient and timely visa processing system and the importance of coordinating efforts across different government departments to create a more competitive and traveler-friendly visa system. The Impact of Delays and Cancellations  Geoff highlights the impact of delays and cancellations on travelers, attributing those issues to understaffing, outdated technology, and inadequate infrastructure. He believes that significant investments in technology, staffing, and infrastructure are needed to improve the overall efficiency of the aviation system. He urges travelers to become more demanding and less accommodating, pointing out the importance of having an aviation system that can meet the growing demands of post-pandemic travel. The Future of the Travel Industry  Addressing the future of the travel industry, Geoff provides insights into different segments, distinguishing between leisure travel, international inbound travel, and group/transient business travel. While leisure travel has been relatively strong, he sees signs of it plateauing and explains the importance of understanding the nuances within each segment. He underscores the need for the travel industry to prove the return on investment for group and transient business travel, advocating for more research to demonstrate the value of those activities.  A Renewed Focus on the Group Market Geoff explains that US Travel has renewed its focus on the group market, hiring a dedicated head of group travel to work on a strategic agenda that will contribute to the industry's growth and resilience. The Effort Needed to Prove the Value of Travel  Geoff highlights the ongoing effort needed to prove the essential nature and value of the travel industry and the need for the industry to break through the mindset that often perceives the travel industry as less noble than other sectors.  The Importance of Research Geoff highlights the importance of research and communication to ensure that policymakers and the general public fully understand and appreciate the value of the travel industry. Strategic Focus on the Group Market  Geoff has a clearly defined intention within US Travel to protect and grow the group market. He anticipates a cohesive effort within the group segment, with various initiatives aligned to champion its merits in ways not seen in recent years. His commitment to tangible evidence and a strategic agenda shows the importance of revitalizing the group travel sector and promoting its significance within the broader travel industry. Resilience of the Travel Industry  Geoff is optimistic about the resilience of the travel industry, particularly with the extraordinary demand for travel post-pandemic. Despite uncertainties regarding goods purchasing and other services, he believes the travel industry will continue to thrive. His confidence stems from his belief that what the travel industry offers aligns with evolving consumer desires and preferences. Bio: As president and CEO of the U.S. Travel Association, Geoff Freeman is the leading advocate for the $1.1 trillion U.S. travel and hospitality industry. In this role, Freeman is charged with ensuring the industry's full recovery from COVID-19, positioning the industry to seize emerging opportunities in a post-pandemic market environment, and further establishing travel as a vital economic force in the United States. Freeman is a seasoned association CEO with a proven track record of building successful organizations that unite member interests, grow member value, increase revenue, and unlock growth opportunities. Before joining U.S. Travel, Freeman was president and CEO of the Consumer Brands Association, the trade association for America's $2.1 trillion food, beverage, and consumer products industry. During his tenure, Freeman launched a strategic campaign to transform the association into a powerful, modern advocacy organization to drive growth and deliver sound regulatory and legislative outcomes that benefit industry leaders and consumers. He also grew membership by 35 percent and boosted total revenue by nearly 50 percent. Freeman joined the Consumer Brands Association after serving five years as President and CEO of the American Gaming Association (AGA). In that role, Freeman led a successful effort to reform and modernize the AGA, build public support for the gaming industry, and open new pathways for industry growth. Under his leadership, the AGA spearheaded a multi-year, research-driven campaign to demonstrate gaming's broad support across the political spectrum and promote the industry's role in spurring economic growth, job creation, and tax revenues in communities across more than 40 states where gaming is legal. That campaign created the tailwinds needed to advance AGA's signature initiative achieved under Freeman – the legalization of sports betting in the United States. While leading AGA, Freeman drove a 200 percent increase in membership and doubled association revenue. Freeman previously served as COO of the U.S. Travel Association from 2011 to 2013, helping to conceive and lead a campaign that resulted in the passage of the bipartisan Travel Promotion Act, which was hailed as “the industry's biggest legislative victory in a decade.” In the aftermath of 9/11, Freeman created a blue-ribbon panel headed by former Homeland Security Secretary Tom Ridge, to analyze how to improve travel security without compromising travel efficiency. This effort led directly to the creation of TSA PreCheck. Both the Travel Promotion Act and TSA PreCheck demonstrate Freeman's ability to identify industry opportunities, craft a winning policy response, and drive campaigns that succeed in gaining broad support among diverse stakeholders. Freeman's previous experience includes roles at APCO Worldwide, America's Health Insurance Plans, and Freddie Mac. A graduate of the University of California, Berkeley, Freeman lives in Arlington, Va., with his wife and three children.       Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Geoff Freeman LinkedIn  US Travel Association  

Today, we're joined by Geoff Freeman, President and CEO of the U.S. Travel Association.In this episode, you'll gain a deeper understanding of the current state of travel, the challenges faced by the industry - and the critical role travel plays in our economy, community, and personally. Geoff shares his insights on why travel should never be taken for granted, the unintentional harm caused by policymakers, and the need for improved travel infrastructure and policies.You'll learn: The economic and social benefits of travel (including beyond the financial impact). The creation and impact of Brand USA in promoting international travel to the U.S. The importance of making travel easier and more accessible, including the development of the TSA PreCheck program. Strategies for the hospitality community to advocate for better travel experiences and policies.Tune in to discover how you can contribute to the growth and improvement of the travel industry, ensuring a more connected and hospitable world for all.Learn more about the U.S. Travel AssociationLearn more about Geoff FreemanFollow Geoff on LinkedInWhat did you think about this episode? Join the Hospitality Daily community on LinkedIn and share your thoughts. If you care about hospitality, check out the Masters of Moments podcast where Jake Wurzak interviews top leaders in hospitality. His conversations with Bashar Wali and Matt Marquis are a great place to start, but also check out his solo episodes such as how he underwrites investment deals and a deep dive into GP fees you know about. Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

We meet with Hugh to discuss Brand USA's recent participation with SXSW in Sydney, Australia, and hear other international possibilities for destinations. Few people are more tapped into event planning, developments in tech, music, and culture than Hugh Forrest, Co-President and Chief Programming Officer at SXSW. Anyone working in planning conferences and conventions in the Travel Industry can learn a lot from what Hugh says in this podcast. Plus, we discuss SXSW's amazing historical musical line-up, from Johnny Cash to Beck to Billie Eilish.

Hear how the Tourism Exchange creates new opportunities for Suppliers, Distributors and Destinations. Early Travel Exchange adopters Nick Laister, Owner of Fairytale Farms, and Kathryn Davis, Managing Director of Visit West, share their experiences with this groundbreaking new platform. Nick runs a small business and Kathryn is at a destination. Nate Huff, President of Tourism Exchange USA, provides an overview. The session is moderated by Staci Mellman, Senior Vice President of Integrated Marketing at Brand USA. This episode was recorded live at Brand USA Travel Week UK & Europe 2023.

In this captivating episode of the Tourism Academy's Business Class Podcast, your host, Stephen Ekstrom, the CEO and co-founder of The Tourism Academy, delves into a fascinating conversation with Geoff Freeman, President & CEO of the US Travel Association. Get ready to explore Geoff's remarkable journey and insights into the world of travel and leadership.Geoff Freeman shares his unique path, starting from his roots in Wisconsin, where his desire for warmer horizons led him to California for school and eventually to Washington, D.C., where he's spent 26 years crafting his career in public policy without a strict plan in mind.I'd like you to please discover how Geoff's family vacations, centered around soccer tournaments, opened his eyes to opportunities beyond his hometown. Through travel, he found courage and a passion for trying new things, and he discusses how travel can inspire perspective, optimism, and a thirst for exploration.Geoff reflects on some of his most outstanding career achievements, including a thrilling moment in Macau and receiving news of the Supreme Court's decision to lift the ban on sports betting, a game-changing win for the industry. He also shares his involvement in creating Brand USA and the blueprint for the TSA, both pivotal moments in travel.Looking ahead, Geoff discusses the challenges facing the travel industry, such as air travel woes and long wait times for passports and visas. He also emphasizes the need to highlight the essential role of the travel industry in personal development, community growth, and economic prosperity.Geoff offers valuable advice to his younger self, stressing the importance of patience and humility, which he believes are keys to effective leadership. He encourages those interested in the travel sector to embrace every opportunity as a chance to learn and grow.You can learn more about the US Travel Association and Geoff Freeman's vision for the industry, which involves collaboration, ambition, and empowerment. He emphasizes the importance of growing the travel "pie" and building robust business plans to secure a share.Discover Geoff's favorite aspect of his job – working with passionate individuals in the travel industry who are driven to make a difference. He shares his admiration for various industry leaders and their diverse approaches to leadership.As the episode concludes, Geoff expresses his hope for the future of the travel industry, highlighting its unique ability to inspire excitement, create connections, and stand as an essential sector. Take advantage of this engaging conversation that offers a deep dive into the world of travel and leadership.Please join Stephen Ekstrom and Geoff Freeman as they explore the travel industry's past, present, and future on the Tourism Academy Podcast.Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org. Support the show

British-American Broadcaster, Author, and Co-Host of the “Men in Blazers” podcast, Roger Bennett and Brand USA's Senior Vice President of Public Affairs, Aaron Wodin-Schwartz, reignite a passion for all things USA in this Travel Week chat. We delve into the enduring promise of America, the growing popularity of soccer in the U.S. and commiserate over supporting losing sports teams on both sides of the pond.

Our expert panel discusses consumer demand for sustainability in travel, climate change effects, potential policy change, the latest research on the subject, and needed innovation. Panelists include Nejc Jus, Head of Research at the World Travel and Tourism Council; Chip Rogers, President and CEO of American Hotel and Lodging Association; and Eric Hansen, Senior Vice President of the US Travel Association. Moderated by Brand USA's Senior Vice President, Public Affairs, Aaron Wodin-Schwartz. This episode was recorded live at Brand USA Travel Week UK & Europe.

Panelists Helen Brocklebank - CEO, Walpole, Karen Joyce - General Manager, EMEA, Virtuoso, and Toby Skinner - Features Director, Conde Nast Traveler dissect trends in luxury travel, the importance of storytelling in the luxury travel space, luxury travel experiences that transform, and different demo experiences. The panel is moderated by Brand USA's Mathu Premaruban, Head of Global Communications. This episode was recorded live at Brand USA Travel Week U.K. & Europe 2023.

Episode 349: Ariel Azoff is the Executive Director of Tourism and Brand Partnerships at Atlas Obscura, a media and experiences company dedicated to sharing the world's hidden wonders. Ariel's work has spanned media, tourism, social enterprise, sustainable fashion, government, and international development. She joined Atlas Obscura in 2017 to head up the company's DMO campaigns, bringing her professional media experience and personal passion for travel and sustainability to the role. An assimilated Brooklynite, Ariel is also a certified NYC Sightseeing Guide and, in her spare time, designs and leads women's history tours of the city. On this episode of Destination on the Left, I talk with Ariel Azoff about how off-the-beaten-track destinations have fueled the growth of Atlas Obscura into a global digital media company. We talk about identifying destinations that spark curiosity and wonder, and Ariel shares more about some of the out-of-the-ordinary collaborations with destinations they are enjoying right now. What You Will Learn in this Episode: How Ariel's diverse background in media, tourism, and sustainable fashion influenced her work at Atlas Obscura Why people are seeking out unique and off-the-beaten-path experiences right now and how COVID-19 has impacted this trend The collaboration between Atlas Obscura and Brand USA for the TV show “Small Town Big Story” How Atlas Obscura works with DMOs to create engaging and informative content about destinations How Atlas Obscura has evolved from a blog to a global digital media company providing not only experiences but online courses and print projects Creative Partnerships One example of Atlas Obscura's creative and collaborative partnerships is their collaboration with Missouri Tourism to write a feature article about the haunted Missouri State Penitentiary. This partnership perfectly shows off the adventurous spirit and unique storytelling approach of Atlas Obscura. By working closely with Missouri Tourism, Atlas Obscura was able to tap into the local expertise and deep knowledge of the destination, ensuring an authentic and compelling narrative. Together, they crafted an article that delves into the chilling history and paranormal legends surrounding the destination, providing readers with a glimpse into the eerie and mysterious side of the state. This collaboration not only highlights the significance of Atlas Obscura's dedication to showcasing offbeat destinations but also emphasizes their commitment to working hand-in-hand with destination experts to bring these hidden gems to light. By merging their expertise and resources, Atlas Obscura and Missouri Tourism were able to create a compelling feature that entices travelers to explore the haunted corridors of this historic penitentiary and experience the spine-tingling allure of Missouri's darker side. Evolving and Expanding the Offering Ariel shares how as Atlas Obscura's popularity grew, so did their ambition to expand their offerings. They recognized the need to provide more immersive and interactive experiences for their community of curious travelers and explorers. This led to the creation of unique experiences, such as visiting the iconic Times Square ball or having a firsthand encounter with wolves at a bar. These experiences allowed travelers to engage with their surroundings in unexpected and memorable ways, further capturing the spirit of discovery that Atlas Obscura is known for. Edu-tainment Integrating destination marketing into mainstream entertainment has numerous benefits for both destinations and the entertainment industry. By weaving travel experiences and unique destinations into television shows, movies, podcasts, or even fictional narratives, audiences are transported to these unusual locations and it not only sparks curiosity in viewers, but also offers destinations the opportunity to showcase their hidden gems to a wider audience. In turn, the entertainment industry gains access to a fresh and unique angle for their content. Resources: Website: https://www.atlasobscura.com/ LinkedIn Personal: https://www.linkedin.com/in/arielazoff/ LinkedIn Business: https://www.linkedin.com/company/atlas-obscura/ Facebook: https://www.facebook.com/atlasobscura/ Twitter: https://twitter.com/atlasobscura Instagram: https://www.instagram.com/atlasobscura/ Youtube: https://www.youtube.com/user/atlasobscura I am so excited to announce that my first book, Stronger Together: Building World-Changing Collaborations that Succeed, has been released! Help me celebrate this milestone and expand your knowledge about collaboration. Find out more information here: nicolemahoney.com We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

Learn how all DMOs can work with TikTok, either on their own channels or via Visit The USA. We also discuss how TikTok differs from other socials channels, the future of the platform, and advertising. This and more from Danielle Johnson, TikTok's Group Vertical Director for Global Business Solutions, and Staci Mellman, Brand USA's Senior Vice President, Integrated Marketing.

Travelling in some kind of van - a campervan, a caravan, an RV, a motorhome - is a unique and fabulous way to see the world. I was lucky enough to spend many months in a campervan as a child, exploring both Europe and Australia, and it was completely life-changing! In this episode I have three guests with a wonderful variety of van experiences. First up, I chat with Julie Kaplan, who is a self-described "reluctant" van traveller, but she tells a great story about a van trip she recently took with friends in Montenegro. Next, Staci Mellman explains one of her favourite ever trips, which happens to be a campervanning adventure around my own home state of Western Australia. Finally, I speak with Fran and Andrew Robinson, who talk about some wonderful family travels with their sons in a caravan around Australia - meeting some interesting characters along the way.   Links: Julie Kaplan - https://www.juliekaplan.com/  Staci Mellman, Senior VP, Brand USA - https://www.thebrandusa.com  Fran and Andrew Robinson from Tree Chalets - https://www.treechalets.com.au  Join our Facebook group for Thoughtful Travellers - https://www.facebook.com/groups/thoughtfultravellers Join our LinkedIn group for Thoughtful Travellers - https://notaballerina.com/linkedin Show notes: https://notaballerina.com/299 See omnystudio.com/listener for privacy information.