Podcasts about destination marketing

Mark EvertonCEOExplore Seattle SouthsideMark spent 35+ years managing hotels for Four Seasons, Marriott, Hilton and Joie de Vivre on the west coast and Hawaii. In 2016 Visit Oakland (California) was searching for a new leader. Mark chose to make the leap from hotel to destination leadership. In the midst of Covid and the shut down of travel, the Seattle Southside Regional Tourism Authority began a search for a replacement for the retiring founder of the organization. The area surrounding the SeTac airport was an interesting opportunity and Mark was fortunate to be selected as the organization's CEO.  After a rebrand and a re-imaging of the region and the organization, things are going wonderfully. The organization continues to receive awards and accolades for its novel approach to marketing a destination that has 52 million visitors annually but lacks name recognition.summaryIn this episode of the Big World Made Small podcast, Jason Elkins interviews Mark Everton, CEO of Explore Seattle Southside. They discuss the role of Destination Marketing Organizations (DMOs) in promoting tourism, the unique marketing strategies employed by Explore Seattle Southside, and the importance of creating engaging experiences for travelers. Mark shares insights on how to effectively communicate with potential visitors, the innovative projects like the UFO Trail and Bubble Tea Trail, and his personal journey in the hospitality industry. The conversation emphasizes the value of collaboration between DMOs and local businesses to enhance tourism and create memorable experiences for visitors.takeawaysExplore Seattle Southside is a unique DMO focused on the Seattle-Tacoma area.DMOs can be funded through various sources, including hotel assessments and public funds.Effective marketing strategies can help local attractions reach potential visitors.Engaging with travelers before and after their trips can enhance their experience.Creating themed trails, like the UFO Trail, can attract interest and tourism.Collaboration with local businesses is essential for successful tourism marketing.Mark's journey in hospitality began at a young age, leading to his current role.Understanding numbers and financials is crucial for effective DMO management.Creativity in marketing can lead to unique and engaging experiences for visitors.Leveraging DMOs can provide free marketing resources for local businesses. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

In this special episode of the Destination Marketing Podcast, we're bringing you Adam's live keynote from the 2025 PRSA Conference.This talk tackles one of the industry's toughest truths: playing it safe might be the biggest risk of all. Adam dives into what it really means to evolve as a destination marketer, drawing lessons from icons like Kodak and Blockbuster to bold moves in places like Myrtle Beach and Kazakhstan. You'll hear provocative questions, surprising parallels, and a call to action for marketers ready to challenge the status quo and think beyond quarterly metrics. If you're tired of “safe,” this one's for you.

Stuart Butler likes to stir the pot as host of the Destination Discourse podcast. And, since joining Visit Myrtle Beach as Chief Marketing Officer four years ago, he's been shaking up the way that destination's marketing lives and breathes to considerable success. Join us for a lively conversation spanning the future of search, consumer choice and destination websites, travel accessibility, launching a TV show on Peacock, publishing a children's book and developing a line of merchandise to extend the Myrtle Beach lifestyle brand even further.

In this episode, Adam joins Brand Revolt Production Manager, Matt Henson, to discuss Matt's background in destination marketing and content production. Matt shares his insights on the importance of high-quality content creation, his experience working with destinations like Wrangell, Alaska, and his transition to the agency world. Learn practical tips for capturing effective video, audio, and photography, and how a 'content first' approach can amplify your destination's marketing efforts. Subscribe to our ⁠⁠⁠newsletter⁠⁠⁠! The ⁠⁠⁠Destination Marketing Podcast⁠⁠⁠ is a part of the ⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠ or visit ⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠www.thedmpn.com⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠.

In this episode, Brennen Bliss sits down with Savvas Georgiou, Co-founder and Chief Product Officer at Welcome Pickups, to unpack how the company scaled from a scrappy marketplace for local tours into a global leader in airport transfers across 100+ destinations. They dive into performance-driven marketing, short booking windows, the value of bottom-funnel acquisition, and how Welcome approaches attribution and app strategy. Savvas also shares insights into their B2B evolution—shifting from boutique hotels to OTAs and long-tail travel agents—and why focusing on “essential trip steps” has been key to their success.

Ever found yourself wondering what we really do at Visit Colorado Springs? This episode is for you! Listen in as Alexea Veneracion and Lindsey Pevey talk about some of the things you might not know we're responsible for at Visit Colorado Springs. From assisting with weddings and reunions, bringing in meetings and conventions and supporting our small business community, the world of Destination Marketing is bigger than you may think. Learn how you can use Visit COS as a resource as a local, a visitor or a business on this episode of Peak Into Our Week.  Be sure to subscribe so you don't miss our next episode! Send any questions or inquiries to Media@VisitCOS.com. 

On today's episode of the Destination Marketing Podcast, Adam sits down with Andrew Miller, the founder, farmer and CEO of Tulip Valley Farms in Washington State. Andrew discusses his varied background that took him worldwide via the military and what led him to settle down and become a tulip farmer. The conversation then shifts to an in-depth look at how he markets his farm to visitors and the thought process behind his innovative marketing strategies, like having nighttime events at his farm and turning the farm into a U-Pick tulip field. Andrew treats Tulip Valley Farms like a destination and highlights how his farm's success helps the community around him and drives economic development. Tulip Valley Farms Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

In this episode, we dive into Contiki's dynamic travel marketing strategies, exploring how the brand transforms content into bookings. We uncover Contiki's approach to engaging young travelers, leveraging storytelling, social media, and influencer partnerships to drive conversions. Tune in to learn about the creative tactics and data-driven insights that make Contiki a powerhouse in youth travel marketing.

One of the biggest challenges facing the Destination Marketing sector over the past 25 years has been how to explain what we do and why to an often skeptic public. We've often used language and metrics that don't resonate outside our industry as proof of our value when we're the only ones that speak that language. That is about to change however, as Destination Canada has recently unveiled its Wealth & Wellbeing Index. On this break-through episode of DMOU, you'll hear from Director of Strategic Planning Lisa Barrett about how the Index goes well beyond wealth generation to focus on six interconnected outcomes (the 6 Es)…and their hope that the Index goes global. Join us.

Lauren shares insights into navigating the acquisition process, maintaining brand authenticity, and balancing creativity with corporate structure.She shares insights on SEO, short-form video, influencer marketing, and paid media strategies across Google, Meta, and Bing. They explore data-driven decision-making, attribution challenges, and analytics, including frustrations with GA4. She also teases new private tours and key marketing metrics focused on revenue and occupancy.A must-listen for travel marketers and brand builders.

Mayor Mike Johnston was in DC on Wednesday for a high-stakes congressional hearing as part of the House Oversight Committee's investigation into “sanctuary jurisdictions.” With threats of federal funding cuts looming, the mayor defended his approach to immigration and faced hard questions from Republicans, including Rep. Lauren Boebert. We watched the whole marathon hearing, and then we sat down with returning guest and State Sen. Julie Gonzales, who has worked on immigration issues for more than 15 years, to decode the political theater and talk about what's at stake for Denverites and our new neighbors.  We mentioned our interview with Mayor Johnston last week and his comments on how he has been preparing for this investigation. You might also be interested in reading some of the national coverage of Mayor Johnston's trip to DC, like this report from The Wall Street Journal, or one of these liveblogs of the hearing from our friends at Denverite or The Denver Post. We didn't even talk about the accusation that Mayor Johnston violated federal law! Senadora Gonzales mentioned the fact that the conservative-leaning Cato Institute has reported that President Trump's policies are costly and making America less safe.  How do you think the mayor did in DC? We want to hear from you! Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418 Get your tickets to HEYDAY now! We're putting on an indoor fair with urban flair, like a classic county fair but with a very cool Denver twist. Join us THIS SATURDAY, March 8, for classic carnival games, vintage arcade games, Denver-themed balloon art, and a full day of grandstand entertainment, featuring some of your favorite guests from the podcast. It's family friendly, too, if you wanna bring your kids. Get those tickets now at www.heydaydenver.com. For even more news from around the city, subscribe to our morning newsletter Hey Denver at denver.citycast.fm. Follow us on Instagram: @citycastdenver Chat with other listeners on reddit: r/CityCastDenver Support City Cast Denver by becoming a member: membership.citycast.fm If you enjoyed the sponsored interview with Eliza Voss, Vice President of Destination Marketing for the Aspen Chamber Resort Association, learn more here. Eliza also mentioned some tips for hiking Maroon Bells and the ACRA's new destination management plan. Learn more about the other sponsors of this March 6th episode: Arvada Center Clear Creek Makerspace Wolf Theatre Academy at JCC Denver Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise Learn more about your ad choices. Visit megaphone.fm/adchoices

Regardless of the wacky weather that always hits in March, there's still plenty of fun to be had in the Mile High this month. Wondering what to do? Don't worry, we've got you covered! From a local artist's new show opening in RiNo to a must-try sweet treat from a South Broadway gem, we've rounded up our best bets and personal faves just for you to check out in March. If you're new here, welcome! We've put together a starter pack for you, with episodes and articles to welcome you to the City Cast Denver community.  Get your tickets to HEYDAY now! We're putting on an indoor fair with urban flair, like a classic county fair but with a very cool Denver twist. Join us on March 8 for classic carnival games, vintage arcade games, Denver-themed balloon art, and a full day of grandstand entertainment, featuring some of your favorite guests from the podcast. It's family friendly, too, if you wanna bring your kids. Get those tickets now at www.heydaydenver.com. For even more tips on how to make the most of March in Denver, check out our newsletter Hey Denver's take on what to do this month.  If you enjoyed the sponsored interview with Eliza Voss, Vice President of Destination Marketing for the Aspen Chamber Resort Association, learn more here. Eliza also mentioned some tips for hiking Maroon Bells and the ACRA's new destination management plan.  Learn more about our other sponsors of this February 27th episode: CAP Management And we're also powered by our members, who enjoy an ad-free version of the show. Find out more membership.citycast.fm about how to become a member of City Cast Denver. Interested in advertising with City Cast? Find more info here citycast.fm/advertise.  Got questions or comments about this episode? You can reach us at denver@citycast.fm  Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise Learn more about your ad choices. Visit megaphone.fm/adchoices

Travel Marketing Podcast by Propellic features an insightful discussion with Kevin Indig, a leading SEO expert, on the state of travel industry SEO. Kevin shares key findings from his deep-dive research into travel search trends, highlighting the role of AI, organic growth strategies, and shifting consumer behaviors. Tune in for actionable insights on how travel brands can navigate and capitalize on these industry shifts.

After a career in Los Angeles, Aljolynn Sperber returned to her hometown with a vision. She became the Executive Director of Visit Kitsap Peninsula, combining her marketing skills with her passion for her community. Her goal is to both promote the area to visitors and build a strong sense of belonging for locals.This is not just about attracting tourists; for Aljolynn, it's about making everyone feel welcome. This involves partnering with local businesses and prioritizing core values. "The overall story is we want people to feel like they belong when they come here," she shares on the Be A Marketer podcast, a series dedicated to helping Constant Contact customers succeed with marketing.In this episode, host Dave Charest and Aljolynn dive into her strategies for destination marketing. They discuss the need for a modern, mobile-responsive website and how she uses data to inform her decisions. They also cover the value of email segmentation and how she engages her audience with polls and surveys.Tune in to discover how Aljolynn balances innovation with tradition, cultivates meaningful community connections, and consistently promotes her core values, while boosting Kitsap.Additional Resources:Why a Mobile Responsive Website MattersMobile-Friendly vs Mobile-ResponsiveGoal Getter: 3 Email Marketing Goals to Set for the New YearSurvey Questions: Find the Best Tools for Crafting Effective SurveysSet up to automatically resend to contacts who don't open their email feature in Constant ContactMeet Today's Guest: Aljolynn Sperber of Visit Kitsap Peninsula

Today's episode of The Destination Marketing Podcast brings together some of Utah's brightest minds in the destination marketing space: AJ Brau, the CEO of Wander, Mo Parikh, the CEO of Bandwango, Jason Linder, the CEO of Ripe, Sarah Lehman, the CEO of Zartico and of course, our host Adam Stoker, the CEO of Brand Revolt. Each leader reflects on what 2024 brought for their respective organizations and highlights the new things they're working on in 2025. Listen in for valuable insights on not just destination marketing and the tourism industry, but also a look from a CEO's perspective at running businesses like these. "So I'm not gonna, you know, sit here and say that it was the best year ever, that we grew and we tripled. It wasn't that. I'd characterize 2024 as a year of realignment and a year of pivoting the business to really be sustainable for the next 10 years into the future." - Mo Parikh Brand Revolt Bandwango Wander Ripe Zartico If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

In this video, Brennen Bliss and Fernando Diez discuss Quasar's PPC strategy, balancing brand awareness with targeted keyword efforts. Fernando shares how they rank highly for terms like "Galapagos Cruise Reviews," driving brand recognition, while also focusing on luxury-specific keywords to attract high-intent customers and filter out price-sensitive leads. This targeted approach ensures they reach the right audience for their luxury offerings. Tune in to learn more about effective PPC strategies for luxury travel brands!

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Michael Denehey  interviews Lesley Van Tuil, General Manager of Brewlab Hobart, shares her journey of transforming a small brewpub into a thriving community hub. She discusses mastering delegation, leveraging destination marketing, and fostering unique customer experiences. Lesley reveals how these strategies have driven Brewlab's growth and created a welcoming space that embodies Tasmanian hospitality. Key Takeaways for Small Business Owners: Master Delegation: Effectively delegate tasks to focus on high-impact areas like marketing and strategy. Leverage Email Marketing: Build and segment an email list to directly engage with customers, promote events, and drive business growth. Foster Community Engagement: Collaborate with local businesses and listen to your community's needs to create meaningful connections and organic growth opportunities. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Adapt and Evolve Roles: Reassess team roles regularly to ensure they align with your business's current needs and growth stage. Create a Unique Experience: Focus on exceptional, personalized customer service to differentiate your business and build loyalty. Be Open to Learning: Invest in training and transformation programs to gain fresh insights and refine your business approach. Focus on the Long Game: Build a business that supports not just financial growth but also work-life balance, enabling owners to take breaks without disruption. One action small business owners can take: Lesley Van Tuil advises small business owners to begin building and segmenting their email lists by utilizing booking platforms, QR codes, and partnerships with local businesses to gather customer data, enabling personalized marketing efforts that boost customer engagement and sales, as effectively implemented at Brew Lab. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

In today's dynamic travel industry, achieving the right balance between brand building and performance marketing is crucial for sustained growth. Leigh Barnes, COO at Intrepid Travel, emphasized this balance in a recent video, where he shared his perspective on how Intrepid shifted its marketing strategy.According to Leigh, after the pandemic, Intrepid made a bold move by significantly increasing investment in brand-building efforts, such as out-of-home advertising, radio, podcasts, social influencers, and PR. This rebranding strategy, coupled with a broader focus on long-term growth, has led to record-breaking results year after year, including higher bookings, profits, and brand awareness.

The Destination Marketing Podcast is off for Christmas Eve, so instead of a new episode, we have a special holiday message from Adam! The Destination Marketing Podcast will return on Wednesday, January 1st with its 2025 New Year's Resolutions episode and then go back to its regular Tuesday release schedule starting Tuesday, January 7th. If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode, Fabio Bin, CMO and founding team member of WeRoad, reveals how they transformed a simple idea - connecting strangers who want to travel together - into a €100M travel company in just seven years. Fabio shares their unique approach to community building, including how they've cultivated a network of 3,000 travel coordinators across Europe and built a two-million-strong engaged social media following. From their innovative city domination marketing strategy to their blend of digital and real-world brand activations, discover how WeRoad created a travel movement that goes far beyond just selling tours. Learn about their marketing evolution from pure social media to a sophisticated omnichannel approach, and how they've maintained authentic community engagement while scaling across multiple European markets. Whether you're in travel marketing or building a community-driven brand, this episode is packed with actionable insights on combining performance marketing with genuine community building.

Video game competitions, or esports, are a growing industry that allows DMOs to grow their visitation and increase travel by inviting the esports community into their destinations. Ed Tomasi, an esports consultant for DMOs, Allister Scorgie, the Director of Sport Hosting at Explore Waterloo Region and Loren Gold, the Executive Vice President of the Greater Raleigh Convention and Visitors Bureau, join Adam for an in-depth conversation about the intersection between esports and destination marketing. Allister and Loren discuss how they started working with the esports community in their destinations and their connection with Ed. They also give a brief overview of esports and underscore the benefits of capitalizing on esports in your destination marketing strategies. "Every destination has an opportunity to be a trusted partner with the esports community, and it just first starts with identifying what you have to offer as a destination and matching it to that appropriate community that's there, but you may not have reached out to them initially." - Ed Tomasi PlayHRDR Explore Waterloo Region Greater Raleigh Convention and Visitors Bureau If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Today's episode of The Destination Marketing Podcast is the final episode of our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. Will Seccombe, the president of Revolution Strategy and a recurring guest on The Destination Marketing Podcast, joins Adam and Stuart on Destination Discourse to discuss the merits of taking risks and being innovative in the destination marketing space. They give their perspectives on the benefits of taking marketing risks to stand out in the industry and give out strategies for evaluating risky decisions in their professional lives. Watch Destination Discourse on YouTube If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On this episode of the Future of Tourism podcast, Dr. Phil Xiang and Simpleview's own Jason Swick discuss smart cities, digital disruption, and the emerging concept of “smart tourism” and where DMOs can dive right in.

Today's episode of The Destination Marketing Podcast continues our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. In the second episode of Destination Discourse, Adam and Stuart is a deep-dive on branded entertainment. They emphasize the need for DMOs to adapt to the changing advertising landscape, especially with the rising costs of paid media. Later in the episode, Stuart pulls from his experience with Visit Myrtle Beach and touches on the impact that branded content like Traveling the Spectrum and Splish Splash Squawk has had on his organization. Watch Destination Discourse on YouTube If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Seth Orozco & Nick Hall serve up highlights from an extensive research project that will get you up to speed on developments in destination marketing. Their organizations work with hundreds of global destinations to reach consumers who are ready to travel. This new report is 48 pages of valuable research that you can download for free at https://www.sojern.com/reports/state-of-destination-marketing. Nick Hall is Founder/CEO of the Digital Tourism Think Tank in the U.K. Seth Orozco is Sales Director at Sojern.

In this episode of the Travel Marketing Podcast by Propellic, CEO Brennen Bliss interviews Ismael Garcia, CMO and Head of Growth at Civitatis, a leading online travel agency in Latin America and Europe. Garcia shares insights on the intersection of SEO, paid media, and AI-driven channels in travel marketing, along with strategies for optimizing budgets, testing, and measuring campaign performance.The conversation delves into managing multi-market campaigns, balancing B2B and B2C strategies, and the importance of "tropicalization" when entering new Latin American markets. Garcia also discusses Civitatis' approach to customer care, crisis management, and building brand trust. Finally, he reflects on his career journey from Geneva to London and his path to becoming CMO at Civitatis, offering valuable advice for travel marketing professionals.

Tony Carne, a thought leader in AI and the creator of the Everything AI in Travel newsletter, joins Adam on today's episode of The Destination Marketing Podcast to discuss his background in the travel industry and how he fell in love with AI. Tony also touches on some AI-related things he's seeing in the international travel space, such as AI education opportunities and a company that creates personalized travel guides. He underscores how much AI can increase efficiency and shares his thoughts on how AI can impact travel in the future. "The future of destination marketing, as I see it, can change significantly, should the leaders in destination marketing choose to make that change. It's no longer, we can't do it because we don't have the resources or it's technically impossible, those pieces have gone away now. It's actually just, 'Do you want to or not?'" - Tony Carne Everything AI in Travel If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this podcast episode, Brennen and Alex discusses effective SEO strategies for multilingual websites, emphasizing search intent and the importance of testing tools. They share how they optimized a testimonials page to manage reputation effectively. The conversation highlights the need for hands-on SEO testing and offers valuable insights for travel marketers on managing organic traffic.

Cody Chomiak from Travel Manitoba and Tom Loftus from Visit Richmond, Virginia join Adam on today's episode of The Destination Marketing Podcast to discuss various tourism topics. They give their perspectives on issues facing the destination marketing industry, such as navigating small budgets and discerning important metrics. The conversation then moves into a discussion about AI and how each person has embraced it in their professional lives. Stay tuned until later in the episode for an AI-driven musical treat. "If we're really wanting to be honest and we're really wanting to use data to inform decisions, we have to be skeptical of that data and also ask deeper questions so that we're not going in a direction that's going to lead us into disaster." - Cody Chomiak Travel Manitoba Visit Richmond, Virginia If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

About a month ago, I had the opportunity to appear on my friend Adam Stoker's Destination Marketing Podcast (https://destinationmarketingpodcast.com). Then, just a couple of weeks ago, Adam joined me right here on the Econ Dev Show (https://podcast.econdevshow.com/139). We thought it would be fun to switch things up and share our respective podcast episodes on each other's feeds. So, today's episode is a bonus feature—you're about to hear my appearance on the Destination Marketing Podcast! If you're interested in destination marketing, or want to know more about the work I did in Mariposa County, California, sit back, relax, and enjoy this special episode of the Destination Marketing Podcast." In this episode, Adam talks with Dane Carlson, host of the Econ Dev Show and CEO of Site Hunt, about the crucial link between tourism and economic development. Dane shares his journey from blogging to economic development, including how he transformed Mariposa California by adding an escape room to the visitor center. Dane also emphasizes the importance of collaboration between economic developers and destination marketers to create meaningful visitor experiences and drive local economic growth. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! https://econdevshow.com/content/images/2024/10/2-Escape-Room.jpg Special Guest: Adam Stoker.

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#132 David Aldridge is the VP of Marketing for Visit Virginia's Blue Ridge. David is also a return guest, check out episode 37.    In this episode, David and Pat talk about:    ✅ The state of destination marketing post-pandemic at VVBR.  ✅ What are the current challenges facing destination marketers. ✅ What channels are working. What's not. ✅ How AI is reshaping marketing at VVBR.   Connect with Davide here: https://www.linkedin.com/in/davidmaldridge/   Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.

This episode dives into the strategies behind appearing in evolving search modules of "Things To Do", balancing paid ads with organic listings, and why optimizing visuals is a game-changer for click-through rates. Plus, hear about the future of AI in search marketing, the growth potential in tours and activities, and how to fix the fragmented reservation systems. Whether you're in travel or tech, this conversation offers key insights to boost your digital strategy.

In this episode of the Econ Dev Show, host Carlson sits down with Adam Stoker, president and CEO of Relic, to discuss the intersection of economic development and destination marketing. Adam, whose company specializes in creating podcasts for Destination Marketing Organizations (DMOs), shares insights on how the strategies used in tourism promotion can be effectively applied to economic development efforts. The conversation explores the similarities between attracting tourists and attracting businesses, with both aiming to bring outside money into specific geographic areas. The discussion then delves into the power of podcasting as a marketing tool for economic developers. Adam emphasizes how creating valuable, educational content through podcasts can help build relationships with potential investors and businesses without resorting to direct sales pitches. He shares success stories from his experience, highlighting how inviting guests to share their stories on a podcast often yields better results than traditional outreach methods. The episode also addresses common objections to starting a podcast, such as fear of poor performance and lack of time, with Adam encouraging economic developers to overcome these barriers and prioritize audience building for long-term success in their community promotion efforts. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Special Guest: Adam Stoker.

In this episode of the Travel Marketing Compass Podcast, SEO expert Kevin Indig shares deep insights into the travel industry's search dynamics. From Google's dominance in travel searches to the importance of visual content and programmatic SEO, Kevin explores how travel brands can optimize their strategies for better visibility and engagement. This episode is packed with actionable advice for both large and small travel companies looking to enhance their SEO efforts.

In this episode of the Travel Marketing Podcast, brought to you by Propellic, we're diving deep into the intersection of travel and marketing with Matthew Barker, founder of Horizon Guides. Matthew's unique approach to content marketing and zero-commission advertising offers valuable insights for travel businesses looking to navigate today's competitive environment. We explore the critical decisions around using AI versus human-written content, strategies for scaling a content marketing organization, and the importance of diversifying marketing channels. 

Send us a Text Message.What if the key to thriving cities lies in collaboration rather than competition? In this Tuesday Tea episode of Tech Travel and Twang, we revisit the heart and soul of our family business, reminding ourselves of the joy and creativity that fuel our work. We also share our recent experience with a unique dual photo shoot, conducted from different locations, proving that investing time in our business image is both fun and essential. Amidst our reflective journey, we shed light on the evolving landscape of Destination Marketing Organizations (DMOs) and their shifting responsibilities in today's dynamic environment.As remote work continues to reshape our world, cities must offer more than just affordable housing and good schools to attract new residents. We discuss the increasingly vital role of DMOs, Economic Development Corporations (EDCs), and other civic organizations in creating compelling reasons for individuals and families to relocate. Through the example of Allen, Texas, we demonstrate how successful DMOs foster collaboration across various sectors to enhance the overall appeal of a destination. We also explore the potential future of DMOs transforming into Destination Ecosystems, focusing on the holistic experience of both residents and visitors.Lastly, we tackle the common friction between DMOs and downtown groups, questioning whether a unified strategy could mitigate overlapping responsibilities and lead to more effective marketing efforts. The episode emphasizes the importance of creating safe spaces for "why" conversations within teams, encouraging idea sharing and reducing the fear of additional workload. Join us for a thought-provoking discussion on fostering collaboration, driving progress in destination marketing, and envisioning the future of cities as vibrant, interconnected ecosystems.

How can destination podcasts remain captivating in a rapidly changing travel industry? Join us as we sit down with Jenn Barbee, the Chief Detsruptor at Destination Innovate, and Kristen Cruz, the Chief Experience Officer and Co-Founder, to dissect this very question. We unpack the initial buzz around destination podcasts and the ongoing hurdles in sustaining listener interest. Jenn and Kristen emphasize the crucial role of targeting local communities to keep content relevant and explore savvy PR strategies like guest appearances on popular podcasts to boost visibility. We also discuss prescribed vacation; could it work in the U.S.?Remote work challenges are also on the table. We contrast the unique stresses and distractions of working from home versus an office, especially for over thinkers. Dive into the importance of planning and budgeting for major travel conferences like ESTO and TACVB. Jenn and Kristen share their excitement for specialized think tank events and leadership development workshops tailored for Destination Marketing Organizations (DMOs), making this episode a treasure trove of actionable insights for anyone navigating the world of travel marketing and remote work.

In this insightful episode of the Travel Marketing Podcast, hosted by Propellic, we sit down with Janette Roush, the Executive Vice President of Marketing and Digital at New York City Tourism and Conventions. Janette, a leader in the Destination Marketing Organization (DMO) space, shares her innovative approaches to integrating AI into her team's marketing strategies. We discuss the future of destination marketing, the importance of storytelling, and the challenges of measuring the impact of marketing efforts in a city as dynamic as New York. Janette also delves into the evolving role of AI in creative processes and leadership, providing valuable insights for marketers 

Kashem Miah, as VP of Marketing, offers insider insights into CrowdRiff's operations and strategies.  Kashem explains how authentic, traveler-generated photos and videos can be more persuasive and engaging than traditional marketing materials. He discusses how CrowdRiff's platform helps destination marketers efficiently find and utilize user-generated content (UGC) across various marketing channels.  If you're a destination marketer looking for valuable insights, don't miss this episode!  

Brennen interviews Allyson Carpenter, an industry veteran with experience at Brand USA, Virgin Australia, Qantas, and more. Allyson shares insights on driving traffic and visitors to destinations, focusing on data, creativity, and actionable strategies. This episode is packed with valuable lessons for travel marketers looking to elevate their game. 

Ever wondered how to effectively market multiple travel brands? Jamie Storrs, VP of Marketing at Chenmark, shares his expertise on managing diverse marketing strategies across various travel companies. Learn from his innovative approach and boost your marketing game!

Our latest podcast episode is a compilation of the best insights from the first half of the year! This special episode features standout moments and expert perspectives that you won't want to miss.Cynthia Huang / Building a Decentralized Travel EcosystemTravis Tallent / Peak Performance: Insights into Mountain TravelKelsey Tonner / Empowering Tour OperatorsRebecca y Brennen / SEO is Dead, AgainJustin Buzzi / Marketing Strategies for Multilocation Travel CompaniesSveinn Birkir Björnsson / Reimagining Destinations: The 'Inspired by Iceland' Campaign Success StoryAlexander Ragin / Personalized Tech in Tourism: Alexander Ragin's Take on the Future of Travel

On this episode of Destination on the Left, I talk with Tiffany Gallagher, Vice President of Operations at Civitas about what Tourism Improvement Districts (TIDs) mean for the communities where they are established. She shares more about creative funding opportunities designed as a benefit-based vehicle for the travel industry forward. Tiffany also discusses the Civitas Pro database and why they created a one-stop shop for all data related to funding for DMOs and other organizations that operate tourism programs. What You Will Learn in This Episode: How Tourism Improvement Districts (TIDs) provide a self-funding mechanism for the tourism industry and actively support the local economy What impact TIDs have had on communities, with specific examples from Portland, Maine, and Boston, and how they have significantly increased destination marketing organizations' budgets Why Tiffany and her team created Civitas Pro, a database for destination marketing organizations' funding, and how tourism organizations can use it to maintain or increase funding Why diverse funding sources, including the formation of new districts and alternative funding models like sales tax increment financing, are essential for capital improvements and infrastructure related to tourism The importance of leaders overcoming fear, implementing new funding vehicles, and embracing an abundant mindset for long-term stability The Rise of Tourism Improvement Districts Tiffany joins me on the show to discuss the growing importance of Tourism Improvement Districts (TIDs) and why they're proving to be such an effective funding mechanism for the tourism industry. TIDs provide a self-funding mechanism for businesses within a jurisdiction, helping them make a collaborative effort to support the local economy. Tiffany shares more about the success stories of TID implementation in Portland, Maine, and Boston and why those examples underscore their positive impact on destination marketing organizations' budgets, enhancing their competitiveness and resilience. TID's Impact on Community Development The conversation underscored the pivotal role of TIDs in community development and the shift in the tourism industry's focus from marketing to contributing to the local economy. The discussion emphasized the need for diverse funding sources to support capital improvements and infrastructure related to tourism, signaling a broader movement toward economic development perspectives. TID implementation in 2021 resulted in a remarkable $21,000,000 in revenue, further solidifying the positive impact on communities and their economic development. Introducing Civitas Pro Civitas Pro is a game-changer in destination marketing and funding advocacy within the tourism industry. It has a comprehensive database for destination marketing organizations' funding. This tool provides in-depth insights, competitive comparisons, and budget analysis, empowering DMOs to make informed decisions and effectively advocate for funding. I can't wait for you to hear the full story! Resources: Website: https://civitasadvisors.com/ LinkedIn Business: https://www.linkedin.com/company/civitas_2/ YouTube: https://www.youtube.com/user/civitasadvisors We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

In this episode, Brennen delves into the world of multi-location marketing with Justin Buzzi, founder and CEO of Get Up and Go Kayaking. Justin shares insights into their success with organic social media. They discuss the challenges of marketing multiple locations, the importance of community building, and innovative strategies for customer retention and loyalty. From leveraging partnerships with local tourism boards to exploring new advertising channels like TikTok ads.

In this episode, Brennen and Rebecca, discuss the recent upheaval in search caused by the introduction of AI overviews by Google. They explore its impact on travel marketing.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the North Carolina Tourism Conference. He joins Scott Peacock, Director of Marketing at Visit North Carolina, to discuss the evolving landscape of destination marketing. They talk about the recent changes in AI and how destinations need to consider what use case is right for them. They also discuss the difference between influencers and content creators and why the industry is shifting towards the latter. “There's not going to be this one-size-fits-all answer. It's probably going to be two or three different solutions out there, technology-wise, and it's really going to be incumbent on us as the DMO marketers to sit down and figure out which path forward is going to be the best option for us. And that's okay.” -Scott Peacock Visit North Carolina If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode of The Destination Marketing Podcast, Adam and Mike Kaput, chief content officer at Marketing AI Institute, discuss the impact of artificial intelligence on the destination marketing industry. They delve into the latest AI-powered tools that have emerged and share valuable insights into how these tools can be effectively utilized to enhance destination marketing strategies. “Leading up to ChatGP has been because machines can help make themselves smarter, but now when we have humans using smarter machines to make both the human and the machine smarter, suddenly we're off to the races. The people that learn right now how to leverage these tools effectively in their own domain of expertise are going to feel like they're superhuman.” -Mike Kaput Marketing AI Institute If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

The philosophies that underpinned the art and science of the Destination Marketing world changed 15 years ago this Summer. That's when Maura Gast first uttered those now famous words, “If you Build a Place…” On this edition of DMOU, Maura shares the backstory of how her “Building Blocks” came to be and how the entire community development sector is coming around to recognize that “it all starts with the visit.” Plus, she shares her thoughts on additional ways to explain the value of DMOs and her take on highlights from the Board Leadership for Destinations Symposium.

Kidd discusses the top 5 reasons to put The Seychelles Islands on your travel bucket list! We are joined today by Bernadette Willemin, the Director General of Destination Marketing for Tourism Seychelles. This episode is sponsored by Tourism Seychelles.