Podcasts about marti barletta

Unlock the secrets to engaging with a powerful demographic in the latest episode of Hancock Talks, featuring Marti Barletta, renowned as "the First Lady of Marketing to Women." Dive deep with Marti as she sheds light on the evolving role of women as financial decision-makers. Enhance your client interactions and sales strategies by exploring: The unique decision-making processes of womenFactors impacting their wealth-building journeysTailored marketing strategies for women who are primary earnersHow to conduct meaningful financial discussions with womenINTENDED FOR FINANCIAL PROFESSIONAL USE ONLY. NOT INTENDED FOR USE WITH THE GENERAL PUBLIC.Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595.MLINY031725847-2

Don't miss the opportunity to hear Marti Barletta, a best-selling author and marketing expert, as she talks about what women are looking for in a life insurance producer and provides insights and tactical solutions for building your referrals and book of business. This episode will explore:Why women represent an untapped sales marketWomen's mindset and how it differs from male clientsTactics and ideas for prospecting and generating referralsUnderstanding women's needs, preferences, and priorities For Financial Professional Use Only. Not intended for use with the general public.Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595. MLINY052521008-5

Don’t miss the opportunity to hear Marti Barletta, a best-selling author and marketing expert, as she talks about what women are looking for in a life insurance producer and provides insights and tactical solutions for building your referrals and book of business. This episode will explore: Why women represent an untapped sales market Women’s mindset and how it differs from male clients Tactics and ideas for prospecting and generating referrals Understanding women’s needs, preferences, and priorities   For Financial Professional Use Only.  Not intended for use with the general public. Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595.   MLINY052521008-5

According to Marti Barletta, author of Marketing to Women, women are the primary decision-makers for consumer goods in 85% of households. In this episode Ciara & Holli explore "Pink Marketing;" what it is and why it might not be the best approach to marketing to women. A big myth is that marketing to "women" is a niche. You can't generalize an entire gender. In reality, women come in all shapes and sizes, different backgrounds and needs, so marketing to the umbrella of women is going to fall flat. We share some helpful tips on marketing to women the right way, and how to gain a loyal customer base when done correctly. Continue the conversation: ETXpodcast.com ETXmarketing.com IG: @ETXpodcast FB: @ETXpodcast Holli: @HolliFourniquet Ciara: @ETXlifecom

Today, more than ever, women are entering the world of finance and business. What are some of the differences between men and women in business? How are women changing the landscape as successful entrepreneurs? Joining us today is Marti Barletta to help us explore how women are putting their own spin on traditional business practices. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode was previously published in September 2019. Women have different career and life trajectories than men, which informs how women need to approach their finances. The Insights Panel discusses women's financial needs and how financial professionals can better address their concerns about retirement planning. Speaking in this episode are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison; Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave; and Marti Barletta, marketing expert and author of the book series “Marketing to Women.”

This episode was previously published in August 2019. Women's purchasing power has grown steadily in the last several decades, presenting advisors an opportunity to connect and be part of their financial planning. Our experts speak on why advisors need to target female clients as well as how to prospect effectively and nurture those relationships. Speaking in this episode are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison, Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave, and Marti Barletta, marketing expert and author of the book “Marketing to Women.”

Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Patti Minglin is the CEO of Go Girl Communications and one of the co-hosts of the Naperville Moms Network talk show on NCTV 17. LINKS: J&C Website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Follow Patti Minglin on Twitter: https://twitter.com/PattiMinglin Go Girl Communications: https://www.gogirlcommunications.com/ Naperville Moms Network: https://www.nctv17.com/c/the-naperville-moms-network/ IN THIS EPISODE: Marketing to Women by Marti Barletta: https://www.amazon.com/Marketing-Women-Marti-Barletta/dp/0793159636 Ellen DeGeneres, Bic Pens for Women: https://www.youtube.com/watch?v=eCyw3prIWhc “Ad Lib,” Podcast by Ad Age with Shelly Lazarus of Ogilvy: https://podcasts.apple.com/au/podcast/shelly-lazarus-chairman-emeritus-ogilvy/id1288654389?i=1000436412911 Broad Influence: How Women Are Changing the Way America Works by Jay Newton-Small: https://www.amazon.com/Broad-Influence-Women-Changing-America/dp/1618931555 The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu: https://www.amazon.com/Attention-Merchants-Scramble-Inside-Heads/dp/0385352018 Generation W: https://www.genwnow.com/ Deloitte Leadership Programs: https://www2.deloitte.com/us/en/pages/about-deloitte/articles/inclusion-leadership-development.html Proctor and Gamble, "Thank You Mom" Campaign: https://www.youtube.com/watch?v=rdQrwBVRzEg

Part 2 - In this episode of LeadershipNOW® podcast we feature the authority on marketing to women, Marti Barletta, being interviewed by WealthWave® leader Kim Scouller live from WealthWave® Leadership Center in Johns Creek, GA. To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti will show you how to get more clients and keep clients loyal longer – simply by getting smarter about women. Contact: Marti Barletta: http://martibarletta.com Contact: Kim Scouller:  kim.scouller@wealthwave.com Support this podcast with a review ----> http://bit.ly/leadershipNOW

Part 1 - In this episode of LeadershipNOW® podcast we feature the authority on marketing to women, Marti Barletta, being interviewed by WealthWave® leader Kim Scouller live from WealthWave® Leadership Center in Johns Creek, GA. To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti will show you how to get more clients and keep clients loyal longer – simply by getting smarter about women. Contact: Marti Barletta: http://martibarletta.com Contact: Kim Scouller:  kim.scouller@wealthwave.com Support this podcast with a review ----> http://bit.ly/leadershipNOW

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald is interviewing Marti Barletta. The original live interview was 08/12/11. Women overall hold 50 percent of managerial and professional positions these days and, among them, PrimeTime Women are in the most senior positions with the most spending authority. Most marketers are unaware of the power of the PrimeTime market, who the PrimeTime Woman really is, and how to effectively capture her business. It is a moment of marketing opportunity unparalleled in history. Marti Barletta tells us who she is and how to win the heart, mind, and business of the Boomer big spenders—PrimeTime Women. A Wharton MBA, Barletta founded her consulting think tank, The TrendSight Group (www.TrendSight.com), to help companies pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women. As the recognized international authority on marketing to women, Barletta is frequently quoted on CBS Evening News, ABC Money Matters, MSNBC's Squawk Box and NPR's Talk of the Nation, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur and many other publications worldwide.   For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

In this expert interview, Charity Cason talks with Marti Barletta who has studied marketing to women. www.TheWomenofIM.com has even more interviews with successful female online entrepreneurs!

In this expert interview, Charity Cason talks with Marti Barletta who has studied marketing to women. www.TheWomenofIM.com has even more interviews with successful female online entrepreneurs!

Consulting Companies Marketing to Women with Marti Barletta, CEO and founder of The Trendsight Group discusses how her company consults other companies on how to communicate effectively with women, plus what companies are following the right trend.