J&See: Views on Marketing

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Everyone is a marketer in some way. From what you post on social media to how a company rolls out multi-channel campaign, marketing is all around us. Meg Goodman, VP & Managing Director of Chicago-based marketing agency Jacobs & Clevenger (J&C), explores different forms of the craft with in-house ex…

Meg Goodman

  • Nov 12, 2020 LATEST EPISODE
  • monthly NEW EPISODES
  • 31m AVG DURATION
  • 15 EPISODES


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Latest episodes from J&See: Views on Marketing

Retooling Your Marketing Strategy Amid the Pandemic with Michaelynn Rose

Play Episode Listen Later Nov 12, 2020 26:48


LINKSJ&C website: https://www.jacobsclevenger.com/  Follow J&C on Twitter: https://twitter.com/jacobsclevenger  https://www.bernina.com/en-US/Home-United-States

Marketing Beyond the Box with Jason Baumann

Play Episode Listen Later Sep 24, 2020 38:42


LINKSJ&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger  Boxless Media: https://boxlessmedia.com/

Marketing in Sports with Bulls Equipment Manager Steve Pankow

Play Episode Listen Later Aug 13, 2020 21:49


LINKS:J&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger  Follow Steve on Instagram: @pankowsteveTeamwork Online: https://www.teamworkonline.com/ 

SEO in Google's Perfect World with Geoff Atkinson

Play Episode Listen Later Jul 30, 2020 21:46


IN THIS EPISODE:Overstock: https://www.overstock.com/Google's Page Experience Update: https://webmasters.googleblog.com/2020/05/evaluating-page-experience.htmlLINKS:Geoff's website: https://huckabuy.com/Geoff's LinkedIn: https://www.linkedin.com/in/geoff-atkinson-7311872/J&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger  Huckabuy Discount for J&See Listeners:  Visit Huckabuy.com for a variety of technical SEO services. Mention you heard Geoff on the J&See Podcast and receive 20% off your purchase.

Start-Up Marketing for Students with Manu Edakara

Play Episode Listen Later Jun 18, 2020 24:41


IN THIS EPISODE:iVenture Accelerator: https://iventure.illinois.edu/University of Illinois Research Park: https://researchpark.illinois.edu/Illinois Ventures: https://www.illinoisventures.com/Technology Entrepreneurship Center: https://tec.illinois.edu/ LINKS:Manu's website: https://medium.com/@manuedakaraManu's LinkedIn: https://www.linkedin.com/in/manuedakara/Manu's Twitter: https://twitter.com/manuedakaraJ&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger 

Conversion Rate Optimization with Kurt Philip

Play Episode Listen Later May 14, 2020 20:46


In This Episode“Form Design Best Practices For the Best Sign-up Forms that Convert” by Kurt Philip https://convertica.org/form-design/LinksKurt’s website: https://convertica.org/CRO Academy: https://www.facebook.com/groups/croacademy/Kurt’s LinkedIn: https://www.linkedin.com/in/kurt-philip-cro/J&C website: https://www.jacobsclevenger.com/Follow J&C on Twitter: https://twitter.com/jacobsclevenger

Smart Online Marketing with Tom Libelt

Play Episode Listen Later Apr 23, 2020 27:40


IN THIS EPISODE:“The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich” by Timothy Ferriss: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357Crypto Moon Radio Podcast: https://www.stitcher.com/podcast/crypto-moon-radio-asking-the-difficult-questions-about-cryptocurrenciesLINKS:Tom’s website: https://smartbrandmarketing.com/tom-libelt/Tom’s LinkedIn: https://www.linkedin.com/in/tomlibelt/J&C website: https://www.jacobsclevenger.com/Follow J&C on Twitter: https://twitter.com/jacobsclevenger

Creating Togetherness Between Sales & Marketing with Jeff Davis

Play Episode Listen Later Mar 19, 2020 28:21


IN THIS EPISODE:"Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue" by Jeff Davis https://www.amazon.com/Create-Togetherness-Transform-Marketing-Expectations/dp/1733450408/ "ZMOT: Winning the Zero Moment of Truth" by Jim Lecinski https://books.google.com/books/about/Winning_the_Zero_Moment_of_Truth.html?id=JU4J58bum24C The Alignment Podcast: https://podcasts.apple.com/us/podcast/the-alignment-podcast/id1327438352?mt=2LINKS:Jeff's website: https://www.jeffdavis2.com/ Jeff's LinkedIn: https://www.linkedin.com/in/jeffreydavisiiJ&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger  

The World of SEO with Grant Simmons

Play Episode Listen Later Nov 27, 2019 29:33


Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.Grant Simmons is a digital marketing specialist who has been in the industry for over 25 years. Grant has worked with brands including M&M Mars, GE and Fox Sports to build effective communications across online channels. He now heads the smart search marketing team driving targeted traffic and leads at Homes.com. LINKS:J&C Website: https://www.jacobsclevenger.com/Follow J&C on Twitter: https://twitter.com/jacobsclevenger

Omnichannel Marketing in the Digital Revolution with Danny Flamberg

Play Episode Listen Later Oct 29, 2019 24:08


Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.Danny Flamberg is the author of Dancing Through the Digital Revolution: A Marketing Playbook. He is a veteran marketing and advertising strategist who has worked with start-ups and brands across the globe, specializing in online media, database, mobile and social media marketing. LINKS:Dancing Through the Digital Revolution: A Marketing Playbook by Daniel Flamberg: https://www.amazon.com/Dancing-Through-Digital-Revolution-Marketing/dp/099796541X  J&C Website: https://www.jacobsclevenger.com/Follow J&C on Twitter: https://twitter.com/jacobsclevenger

Nonprofit Marketing with Brooke Wiseman of Blessings in a Backpack

Play Episode Listen Later Sep 19, 2019 32:14


Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.Brooke Wiseman is the CEO of Blessings in a Backpack, a charity that mobilizes communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.LINKS:Blessings in a Backpack website: https://www.blessingsinabackpack.org/Follow Blessings in a Backpack:Twitter: https://twitter.com/BlessinBackpackInstagram: https://www.instagram.com/blessingsinabackpack/Facebook: https://www.facebook.com/BlessingsinaBackpackJ&C Website: https://www.jacobsclevenger.com/Follow J&C on Twitter: https://twitter.com/jacobsclevengerIN THIS EPISODE:GuideStar nonprofit reports: https://www.guidestar.org/Charity Navigator: https://www.charitynavigator.org/Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie R. Crutchfield & Heather McLeod Grant: https://www.amazon.com/Forces-Good-Practices-High-Impact-Nonprofits/dp/0470580348Profits and Purpose: Can Big Business Have It Both Ways? by Alan Murray: https://fortune.com/longform/business-roundtable-ceos-corporations-purpose/

How to Market Yourself with Michelle Barnard

Play Episode Listen Later Aug 23, 2019 28:04


Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Michelle Barnard is a career coach and recruiter at Kelly Services. LINKS: J&C Website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Kelly Services: https://www.kellyservices.com/ Michelle's LinkedIn: https://www.linkedin.com/in/michelle-barnard-7949721a/

The Evolution of Radio Marketing with Mark Long

Play Episode Listen Later Jul 16, 2019 42:50


Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Mark Long is the Production Director for Townsquare Media in Boise, ID and the host of the Range Minded podcast. LINKS: J&C Website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Mark Long: http://thisismarklong.com/http://thisismarklong.com/ Townsquare Media: https://www.townsquaremedia.com Range Minded Podcast: https://www.stitcher.com/podcast/range-minded-podcast/range-minded IN THIS EPISODE: AdAge Podcast with Bob Pittman: https://adage.com/article/podcasts/hold-podcast-bob-pittman/316634 Zamzows: https://zamzows.com/ Independence Indoor Shooting: https://www.iishooting.com

How to Reach Women Through Marketing with Patti Minglin

Play Episode Listen Later Jun 14, 2019 52:10


Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Patti Minglin is the CEO of Go Girl Communications and one of the co-hosts of the Naperville Moms Network talk show on NCTV 17. LINKS: J&C Website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Follow Patti Minglin on Twitter: https://twitter.com/PattiMinglin Go Girl Communications: https://www.gogirlcommunications.com/ Naperville Moms Network: https://www.nctv17.com/c/the-naperville-moms-network/ IN THIS EPISODE: Marketing to Women by Marti Barletta: https://www.amazon.com/Marketing-Women-Marti-Barletta/dp/0793159636 Ellen DeGeneres, Bic Pens for Women: https://www.youtube.com/watch?v=eCyw3prIWhc “Ad Lib,” Podcast by Ad Age with Shelly Lazarus of Ogilvy: https://podcasts.apple.com/au/podcast/shelly-lazarus-chairman-emeritus-ogilvy/id1288654389?i=1000436412911 Broad Influence: How Women Are Changing the Way America Works by Jay Newton-Small: https://www.amazon.com/Broad-Influence-Women-Changing-America/dp/1618931555 The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu: https://www.amazon.com/Attention-Merchants-Scramble-Inside-Heads/dp/0385352018 Generation W: https://www.genwnow.com/ Deloitte Leadership Programs: https://www2.deloitte.com/us/en/pages/about-deloitte/articles/inclusion-leadership-development.html Proctor and Gamble, "Thank You Mom" Campaign: https://www.youtube.com/watch?v=rdQrwBVRzEg

Starting an Agency, Storytelling and AI with Ron Jacobs

Play Episode Listen Later May 15, 2019 49:10


Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.LINKS:J&C Website: https://www.jacobsclevenger.com/Follow us on Twitter: https://twitter.com/jacobsclevengerSuccessful Direct Marketing Methods by Ron Jacobs & Bob Stone:https://www.amazon.com/Successful-Direct-Marketing-Methods-Stone/dp/0071458298

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