Podcast appearances and mentions of melanie gass

Keep industrious hackers at bay; safeguard your business from unwanted, digital intruders by upgrading or updating your software solutions. Small Business Technologist and host of the Expand with Tech podcast, Melanie Gass, shares her road map to creating a comprehensive technology plan for the new year. Then, do you find it difficult to take care of yourself because you are always on the go? Founder and CEO of CreativeLive, Chase Jarvis, helps you carve out time for exercise - no matter how busy your schedule. Listen to learn how. [00:00:00] Keep Hackers at Bay with Tech Plan [00:05:58] Download a FREE Technology Roadmap [00:11:30] Outdated Software? You're at Risk! [00:18:21] Increase Profit with Tech Upgrades [00:27:23] New Year, New Technology [00:33:22] Benefits of Exercise for Business

Do you know the difference between a satisfied and a highly satisfied customer? If not, you could be significantly undercutting your profit margins. Co-author of Capturing Loyalty: How to Measure, Generate and Profit from Highly Satisfied Customers, John Larson, explains how you can shrink your client base and still increase sales. Then, Small Business Technologist and Host of Expand with Tech, Melanie Gass, shares how Small Business Saturday by American Express can help connect your company and community. [00:00:00] Understanding Your Customer's Needs [00:05:38] How to Increase Profits by 850% [00:11:30] Fire Your Dissatisfied Customers [00:18:20] The Customer is NOT Always Right [00:26:25] American Express Small Business Saturday [00:33:21] Planning for a Seasonal Slow Down

From setting up a vanity e-mail to utilizing artificial intelligence for your next digital ad campaign, our experts share a quick guide to staying on top in the digital age. Zeta Global Co-founder and CEO, David Steinberg, explains how machine learning is taking digital marketing to the next level by culling through vast amounts of disparate data to create hyper-targeted advertising campaigns. Then, small business technologist and the voice of the "Expand with Tech" podcast, Melanie Gass, shares three tips for small businesses looking to connect with consumers online. Closing out the episode, CreativeLive Founder and CEO, Chase Jarvis, discusses the advantages of pursuing a higher education to obtain a more meaningful occupation. [00:00:00] 'Big Data' Explained in a Nut Shell [00:05:30] Machine Learning vs. Artificial Intelligence [00:11:30] Next Level Marketing with Machine Learning [00:18:21] Breaking Tech-phobia Barriers [00:26:49] Quick Guide to Adopting New Tech Tools [00:33:21] Find Your Passion through Experimentation  

Welcome to Expand with Tech, the small business guide to thrive through technology. In this episode, we’re take a high level journey through online presence, and provide tips to help you expand your business through online technologies. Did you know 70% of buying decisions are made through online research? Explore the latest technologies used by your prospective buyers for: WebsitesSocialeCommerce Tips are provided to use today to help you expand your business and thrive with new sales opportunities. For more information, visit http://www.expandwithtech.com

Segment 1: John Carroll is a Manager of Local Business Outreach at Yelp. He hosts informational sessions with local business owners across North America to educate them on best practices for navigating the world of online reviews.Segment 2: Amber Colley is a Senior Vice President with Dun & Bradstreet who brings 20 years experience working with businesses of all sizes to help them grow and prosper.  She has coached thousands of business owners on establishing a business credit profile that will get them the funding, cash flow and finance terms they need.Segment 3: Carol-Lynn Grow is a co-founder of LawToolBox which is an award winning all-in-one court rules provider and deadline management system provider that helps legal professionals calculate their litigation and other deadlines in state and federal court in 50 states.    Segment 4: Karen Martell leads marketing and partnerships for Square and has worked at the intersection of technology and small business for the past 10 years. Segment 5: Melanie Gassis the senior business development manager over on Microsoft Community Connections.Sponsored by Microsoft.

Segment 1: Tom Hogan is co-founder of Crowded Ocean, a Silicon Valley-based marketing firm that specializes in launching startups. The company has launched over 40 startups to date, including some of technology's market leaders, such as Palo Alto Networks, Nimble Storage and Sumo Logic. Segment 2: Julie Benezet has devoted her professional life to building companies, real estate and careers. She currently works as an executive coach, following 25 years in business and law.  She is the author of the book “The Journey of Not Knowing: How 21st Century Leaders Can Chart a Course Where There Is None”.Segment 3: Heather McDowell is the founder and CEO of Tickle Water, a brand of naturally flavored sparkling water designed for kids. A New York-based entrepreneur, Heather launched the company to provide a fun but healthy, sugar-free, preservative-free beverage choice for families. Segment 4: Pat Swisher is considered the founder of the commercial hygiene industry. He started Swisher Hygiene in 1983, took it public and sold it to Wayne Huzienga. Five years ago, Pat started Enviro-Master and recently bought back his Swisher book of business from Ecolab.Segment 5: Melanie Gass is a Senior Business Development Manager for Microsoft and the Brainchild behind Entrepreneurship Week. She helps shape Microsoft Community Connections (MCC) to deliver strong value to customers and influencers.Sponsored by Nextiva and Microsoft.

Segment 1: Mike Pile is president and creative director of Uppercase Branding, a verbal identity firm that specializes in creating powerful and evocative brand names for new companies, products and features. Segment 2: Melanie Gass is an engaging speaker who is passionate about cloud technology and helping SMBs find the technology to achieve their dreams. As the Sr. Business Development Manager for Microsoft, Melanie helps shape Microsoft Community Connections (MCC) to deliver strong value to customers and influencers engaged in the program while negotiating new scalable methods to engage with more SMBs.  Segment 3: Melissa Davies is an internationally respected expert on developing workplace environments where people are able to show up better, with more of their whole selves. She works with clients across North America and spends much of her time working with military organizations. She is the author of the new book “How to Not Act Like an *Bleep* at Work”.Segment 4: Jamie Izaks possesses a combination of credentials rarely found in others. His professional experience spans nearly 20 years, including executive level management at the leading national public relations agency serving the franchise industry prior to launching All Points. Segment 5: Mark Berookim, cofounder of Everly has been immersed in developing and operating tutoring companies in the K-12 educational services sector for decades. Sponsored by Nextiva and Microsoft.

Melanie Gass is a whiz when it comes to Microsoft’s productivity tools. Known as the “Microsoft Princess,” Melanie focuses on helping individuals and companies use the Microsoft productivity suite more effectively through fun hands-on training. She has a regular slot on BlogTalkRadio where she discusses Microsoft’s various offerings and how to become a better user […]