Podcasts about member site academy

Today is the second in a 2-Part interview with Mike Morrison, co-founder of The Membership Guys and Member Site Academy.   With over 15 years’ experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com; and has been the driving force behind a multitude of 6 and 7 figure membership businesses.   He’s the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine.   Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement.   Connect With Mike:   Blog: https://www.themembershipguys.com Podcast: https://www.themembershipguys.com/podcast Membership: https://www.membersiteacademy.com   Books Bootstrap Marketing (2012): http://www.bootstrapmarketing.co.uk Member Machine (2016): https://www.membermachine.biz   Social Media Twitter (Brand): https://www.twitter.com/membershipguys Twitter (Personal): https://www.twitter.com/mikemimo Facebook Page: https://www.facebook.com/MembershipGuys/ Facebook Group: https://www.facebook.com/groups/membersitemastermind/ Instagram: https://www.instagram.com/membershipguy/     Want to start making a REAL LIVING as a full-time coach? Visit https://www.WilliamWinterton.com to see my exact process to help talented coaches attract first-class clients at first-class prices.   Connect with William Facebook: https://www.facebook.com/william.winterton.7 LinkedIn: https://www.linkedin.com/in/william-winterton/

Today is the first in a 2-Part interview with Mike Morrison, co-founder of The Membership Guys and Member Site Academy.   With over 15 years’ experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com; and has been the driving force behind a multitude of 6 and 7 figure membership businesses.   He’s the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine.   Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement.   Connect With Mike:   Blog: https://www.themembershipguys.com Podcast: https://www.themembershipguys.com/podcast Membership: https://www.membersiteacademy.com   Books Bootstrap Marketing (2012): http://www.bootstrapmarketing.co.uk Member Machine (2016): https://www.membermachine.biz   Social Media Twitter (Brand): https://www.twitter.com/membershipguys Twitter (Personal): https://www.twitter.com/mikemimo Facebook Page: https://www.facebook.com/MembershipGuys/ Facebook Group: https://www.facebook.com/groups/membersitemastermind/ Instagram: https://www.instagram.com/membershipguy/     Want to start making a REAL LIVING as a full-time coach? Visit https://www.WilliamWinterton.com to see my exact process to help talented coaches attract first-class clients at first-class prices.   Connect with William Facebook: https://www.facebook.com/william.winterton.7 LinkedIn: https://www.linkedin.com/in/william-winterton/

If you ever heard anyone criticise a "lifestyle" business or saw it as a negative then then you will love this episode. Listen in and find out how a simple idea, well executed can literally change your life. Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities. With over 15 years’ experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com; and has been the driving force behind a multitude of 6 and 7 figure membership businesses. He’s the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine. Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement. The Membership Guys : https://www.themembershipguys.com/ --- Visit the show website at www.amplifyme.fm Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.m/insiders Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Building a subscription-based product is one key way small businesses can scale up. But they can require a significant trade-off in at the beginning. It takes time, energy, infrastructure, and savvy marketing to get to a point where the business is healthy and profitable. I know this from personal experience. So does Callie Willows, the co-founder of The Membership Guys. Callie runs Member Site Academy, a leading training resource and community for membership site owners. Callie and I talk about why The Membership Guys chose to focus on just one offer, the mindset shifts she's had to make running a membership site, the operations that go into keeping members happy, and how running a membership site is a great fit for her as an introvert. The post EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows appeared first on What Works.

It's an exciting time for us here at The Membership Guys as we unveil a fresh new update for our brand, and also announce that Member Site Academy is now Membership Academy! While on the surface it may not seem like a major change, there's a lot more involved than meets the eye... In this episode I give a bit of backstory about why these changes mean so much, and walk you through the process we used to update our brand identity. Episode Summary: Why changing Member Site Academy to Membership Academy is such a big deal for us The $10 secret behind The Membership Guys brand... Why your logo is one of the least important elements of your businesses brand Our top takeaways for anyone going through a brand refresh

We regularly get asked for our recommendations on the top tools for membership website owners. The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of other details that determine which membership tools are the best fit for you. In this episode, we talk about the tools we use for our own membership website – Member Site Academy – as well as the reasons why we chose those particular options. Episode Summary: Which membership plugin and other software we're using to power Member Site Academy Why you don't need to use the exact same setup that we use (or anyone else is using) Changes we're considering making to our tech stack and frustrations we have What WordPress theme do we use for our websites?

Ep #88: It’s always good to have several income streams. A membership program comes together with organizing and sharing your knowledge with people and developing a community. We’ll get to the details about the pros and cons of the membership program, compare it with creating an online course and talk about how to start your program, where to host, where and how to build the community. In this episode, Mike Morrison shares how to launch a profitable membership program. Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he's been the driving force behind countless successful membership businesses.  He’s the host of a popular podcast, international speaker, author of two bestselling books and has been featured on the sites such as Social Media Examiner, Huffington Post and Net Magazine.  Time Stamped Show Notes: [00:22] About the episode and Mike Morrison [01:44] Mike started an online business as a hobby a long time ago. Then he realized that there are real business opportunities that he turned into the membership sites [05:58] The different ways how Mike made money online before his membership site [08:43] What is better to create an online course or a membership site? [13:26] 3 C's of the membership program: content, coaching, and community [14:45] What to start a membership program with [18:05] Decide what will be the main thing of your membership program that people will pay money for [22:50] The structure of a membership program that works now [27:10] Why to use WordPress to host a membership program [29:32] The alternative to WordPress services [30:32] How to price a membership program for B2C and B2B markets [35:29] The essential steps to take before you even launch the membership program [39:44] Where to find Mike online [40:36] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Membership websites have a whole mess of moving parts - plugins, themes, integrations, payment processors - they all add up to make memberships one of the most complicated types of sites that you can build. And even if you have help getting everything up and running, chances are there'll be numerous times you'll need a bit of tech support in the day to day running of your membership. But finding reliable help with the technical side of building and maintaining a membership can be a crap-shoot. In this episode of The Membership Guys Podcast, I run through some of the most viable options for finding tech support that you can rely on for different stages of your membership. Episode Summary: The number one resource for learning how to build your membership site yourself (Spoiler alert: it's Member Site Academy - because of course it is!) How to distinguish between a legit web developer and someone who has just learned how to configure a handful of plugins and themes Why it's not essential that your chosen web developer has specific experience with membership sites Where to get help with ad hoc tech issues and day to day maintenance

Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities. We discuss: Core elements of communities that support learning [2:53] Differences and similarities between online and offline communities [6:34] Why solopreneur experts should not blindly follow the trends when it comes to online membership models [11:26] How a membership site for membership sites generates recurring revenue [13:58] What it takes to reach 100% all-in with memberships [19:42] Save the date for The Membership Guys’ very first conference on membership growth [24:41] Mike has over 15 years of experience in digital marketing and online business. He has worked closely with multinational brands such as McDonalds, ITV and ancestry.com and has been the driving force behind a multitude of 6 and 7 figure membership businesses. He’s the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Founder and Net Magazine. Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement. Learn more about Mike at Facebook (https://www.facebook.com/MembershipGuys) . Facebook Twitter LinkedIn 0Shares

About Mike Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities. With over 15 years experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com;and has been the driving force behind a multitude of 6 and 7 figure membership businesses. He's the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine. Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement. I chat to Mike about... How he found his niche (within a nice, within a niche

Wow, time flies when you're rocking the membership world! In what has become an annual tradition - we're celebrating the 3rd anniversary of Member Site Academy with a very special episode looking back at the past 12 months of our business. And of course I'm joined once again by the other (and arguably better) half of The Membership Guys, the one and only Callie Willows, to discuss year three of running the Academy. In this episode, Callie and I discuss: Picking up where we left off at the end of our 2nd year and discussing where we went from there. Changes we've made to our strategy and the reasons and circumstances behind those decisions Our highlights from the past 12 months, what's worked, what hasn't and what challenges we've faced A sneak peek at our future plans for the Member Site Academy and the business in general

The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors. Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”? In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch. As well as looking at the key things to consider when thinking about your membership launch content, I also discuss specific examples from our own membership – the Member Site Academy; and provide insight into our specific approach to content creation as we were preparing to open our doors. It’s easy to get sucked into the trap of grinding out high levels of content just so we can say that we offer the most course, tools, resources or whatever other widgets we have on the market – but as membership site owners, especially ones who are getting ready to launch – this is absolutely the wrong approach and the wrong mindset.

Your membership content comprises a large part of the ongoing value your site offers. But how do you keep momentum going once the ideas and inspiration for what content to create start to run dry? In this episode of The Membership Guys Podcast, I discuss a few effective ways to generate a continuous stream of awesome ideas for fresh membership content. Episode Summary: Ways to "crowdsource" content ideas for your membership How to identify and take advantage of knowledge gaps in your industry Methods we use ourselves inside Member Site Academy to solicit content ideas from our members What to do with the ideas that you generate

This week on the podcast I had the pleasure of speaking with Mike Morrison about content repurposing for membership sites.  Mike is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities. He's the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine. Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement. Mike recently rocked the stage at the Youpreneur Summit in London in November 2017. I know one thing that people really worry about when they're considered offering a paid membership is the amount of content that they will need to create. So, since I always have my repurposing hat on, and I wanted to bring Mike onto the podcast to talk about the content repurposing opportunities that you can implement with a membership site. Listen in to hear: Great ideas on how to turn free podcast, blog and video content into paid membership content Tips on repurposing in-person presentations/talks at events and workshops Ways that you can repurpose membership content into free content and content for marketing your membership (and more) Top tips on getting started with a membership site To read the full article on this topic please head to https://www.content10x.com/13 (https://www.content10x.com/13)

And just like that, another year is almost over! How was your 2017? In what's becoming a bit of a tradition, I'm wrapping the year up by taking a look back at some of the fantastic episodes of The Membership Guys Podcast, counting down the top 10 most downloaded episodes of 2017. Thanks to each and every one of you for your continued support of the show - here's to even more membership awesomeness in 2018! Episode Links (not in order - don't want to ruin the suspense!): Chris Ducker on Running Live Events to Grow Your Membership https://www.themembershipguys.com/100/ (Insights & Advice from Experienced Membership Owners (Episode 100)) Advanced Tips and Tactics for Offering a Membership Trial Grant Baldwin on Growing Your Membership with Public Speaking How to Use Live Video to Market Your Membership with Luria Petrucci Insights & Reflections on Year 2 of the Member Site Academy https://www.themembershipguys.com/jeff-goins/ (Jeff Goins on Monetizing your Skills and Creativity) Tips and Tricks for Increasing your Membership Sales 5 Reasons Why I Dislike the Closed Door Membership Strategy Carrie Green on Conditioning Yourself for Membership Success

Much of what we do as membership site owners involves experimentation. Regardless of what some people may try to tell you, there is no one-size-fits-all strategy or magic formula for membership success; you have to test and figure out what works for you. We recently pulled back the curtain inside Member Site Academy to share our own experiments and tests with our members as part of the new 'Membership Lab' - and feedback has been incredible. In this episode, I give an overview of 3 of the most recent tactics we've been experimenting with ourselves. In this episode you'll learn: Why we decided to have full transparency by documenting and sharing new tools and tactics we're experimenting with How we're able to provide a personal touch even with a large scale member base Our spin on offering a trial period to entice new sign-ups, and how it's performed so far The methods we're using to keep members updated about new content

Just like that, another year is over. As we reach the 2nd anniversary of Member Site Academy, we have some insights and lessons to share from the past 12 months. In what is sure to become a tradition, I’m joined on this very special episode of the podcast by the real brains behind The Membership Guys, the one and only Callie Willows, to discuss year two of running the Academy. In this episode, Callie and I discuss: Picking up where we left off on last year’s episode and looking at where things went from there. Changes we’ve made to our strategy and the reasons and circumstances behind those decisions Our highlights from the past 12 months, what’s worked, what hasn’t and what challenges we’ve faced A sneak peek at our future plans for the Member Site Academy and the business in general

We talk about WordPress Membership Websites With Special Guest Mike Morrison Joint Founder of Themembershipguys.com. Mike Morrison is one half of The Membership Guys. Along with his partner Callie Willows has spent years guiding the growth of memberships, e-learning businesses and online communities. Now they run the Member Site Academy, where they teach small business owners and entrepreneurs the skills and strategies they need to build and grow their own successful membership website.  

Mike Morrison is one-half of The Membership Guys, and along with his partner, Callie Willows has spent years guiding the growth of memberships, e-learning businesses and online communities. Now they run the Member Site Academy, where they teach small business owners and entrepreneurs the skills and strategies they need to build and grow their own successful membership website.   Guest Recommendation: Book: Go it Alone by Geoff Birch (http://amzn.to/2qkwudH) App: Instagram & Slack Join the facebook group www.successinstiators.com and be part of a community who want to create and live an exceptional life.   If you have found anything useful on this episode, then please leave a comment and rate the show.  If you would like to ask Geoff a question or suggest a topic to cover on the show, please email him at podcast@geoffnicholson.co.uk You can find more information about Geoff at www.geoffnicholson.co.uk or on the following social media links YouTube (http://www.twitter.com/gncoach) I have also created a Facebook page for the show, would love you to join me over there as well.

There's no "one-size-fits-all" approach to marketing a membership website. However there are a number of tactics and strategies that are proven to work well, or that take advantage of some of the unique elements that come with running a membership website. In the concluding episode of a two-part podcast series, I discuss a variety of different marketing tips that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site. In this episode, I discuss: How to approach affiliate and influencer promotions to increase membership sales The importance of segmentation when it comes to making your marketing efforts more targeted and, as a result, more effective The part that our podcast plays in growing the Member Site Academy, and the approach you could model How a simple contest could accelerate your lead generation and membership sales

Welcome to episode 322 of Hit the Mic with The Stacey Harris. It's once again that time, real talk time. I want to talk about membership sites today because we passed our year anniversary of Hit the Mic Backstage a few months ago and I have spent probably almost the entirety of the second half and for sure the bulk so far of the fourth quarter this year all in on making my community better in every way I can, upgrading things, like the sales page, like the checkout system, the onboarding sequence, all of that stuff because of these lessons that I have learned. The three things I want to talk about today, the three lessons that I want to talk about today are the things that I feel I don't get enough conversation, enough highlighting. I think we talk a lot about tech and plugins and content even, but I don't know that we talk enough about these things, certainly before you launch. These are things that I don't think I really digested before I started and so I want to talk about them with you today and I would love to hear your thoughts. Of course if you're a member already, good for you. Don't tell the others, but you're my favorite. You can come over to the private community and talk to me about this there. If you're not a member yet, dude what's your deal? Head over to the Facebook page or even better, join the membership and come talk to us in the private community. That's going to be the best way to do it. All right? Let's jump in. Lesson number one, and this is just a good business lesson in general, even if you don't have a membership site or want to have a membership site. It's not for everyone. Nothing that you do in your business will be something that's a fit for every single person. If you launched a membership site and you're just not feeling it, that's okay. Just because this is the thing that a ton of people really love right now, I know that I launched in August of 2015 and by October I think I knew of like 9 billion people who were launching membership sites. It's been the thing of 2016 because everybody wants the ever-so-mythical recurring passive revenue, which by the way a membership site is not passive. It is recurring if you can keep members. It's not entirely passive. It is certainly more passive than a one-on-one is, but it's not as passive as say me selling on online program like I did with the Rock Star Guides. It's not for everyone. I happen to really love delivering value this way. I happen to really love connecting with my members. I really like being of service to the people I get to be of service with through Hit the Mic Backstage, but it's not for every business model. It doesn't make sense for everyone. It doesn't feel right for everyone, and guess what, guys? That's totally okay. If this is not for you, and you're like, "Well, everyone is doing it, and should I do it? Recurring revenue, rah, rah, rah. That would be great," but it just doesn't feel right, then don't do it, because you will never build the kick-ass program which you want to build if it's not aligned with you and how you best serve your audience. Don't force yourself into doing this. Okay? Promise? Look, I'm just going to assume you said promise, okay? Thank you. Number two, sort of in that same vein, it is impossible to make everyone happy. The upside to that is through knowing who your ideal members are or your ideal clients, you don't have to make everybody happy. You just have to make them happy. Caveat to that though, you'll still not make all of them happy all of the time. You'll book calls the wrong time, you'll have the wrong kind of community aspect. They'll want a Facebook group and you'll have a private forum. You'll have a Facebook group and they'll want a private forum. You'll do trainings twice a month and they want trainings once a week. There's always going to be something that somebody wants that's not there and that either you're not going to do or you haven't done yet. That's okay. This is your membership site. You get to decide. Sometimes you'll make decisions that are not overly popular. That's okay, too. Personally, I've been going through this with moving from the Facebook group to the private forum. There have been a couple of people who really wanted me to keep the Facebook group, but here's the deal. I know stuff. I know what I want my community to look and feel like, I know the experience I want my members to have, and I also know that I can't control that in Facebook. Facebook is already testing rollings ads to groups, meaning I could be having a fantastic conversation in my membership community about how I can best serve them with something and they could be seeing ads for some other membership site exactly like mine at the same time. Not exactly the experience we want to have. On the flip side, Facebook has also stopped delivering the group stuff just willy nilly. It's going through the same algorithm that paid stuff is going through now, so again, it's not necessarily getting into the news feed any better. I know that that's happening and I know that that's not what I want for a premium environment, meaning people pay to be a part of this membership site. One thing I should mention because I'm big on terms and conditions and you guys knowing, you cannot just sell a Facebook group. You can have a training library and a bonus as a Facebook group, but you cannot be making money on just having a Facebook group. It's against the terms and conditions so pay attention to that. Another reason not to worry about Facebook groups. I'm not saying Facebook groups are bad; I'm not saying they're not a fit, I'm just saying that there's a reason I made that change and I know that reason, so even through there is some pushback to having moved to a private community, I know it's long term what's best for my membership as a whole. I have, full transparency guys, I have lost members over moving. Only one or two, but I can't be everything to everyone. I have to do what's best for the whole and I have to do what's best for my business, so I made the move and I wish them the best, and I hope they come back, that'd be great, but if they find what they need someplace else that serves them in the way that way that they want to be served, then fantastic for them. Remember, you cannot make everyone happy all of the time. There will be times when you get pushback and there will be times when you have to trust your instincts. You have to trust your training and you have to trust that you're doing what's best for your business and for the membership as a whole. That's just the way it is. All right? The number three thing I want to wrap this episode up with, is that, and I kind of alluded to this earlier, this is not passive income. Yes, it's more passive in a sense that I'm working one to many and not one-to-one, I'm not trading hours for dollars, so my income is not capped in that way, but it's not passive. I don't just sit back and enjoy those PayPal ca-chings. I do enjoy the PayPal ca-chings, but I'm not sitting back usually. Usually I'm spending time making the community better whether it's upgrading the sales page or changing the checkout system or rewriting the onboard sequence or running ads or working on the marketing funnel that gets more members in or hell, even creating this podcast because it's a part of what grows the membership is people who listen to the show and want to upgrade the experience they have with the show to an even more direct line to me. And guess what guys? [inaudible 00:09:18]. Also, answering questions in the private community. Building trainings for the private community. Testing things so that I can teach it to the private community. One example is I have laid out in Q1 of 2017 what we're going to be learning in the community, and guess what, guys? All of that stuff, I'm testing those theories now on my stuff with some client stuff so that I can present that information to members during those trainings in January, February, and March of 2017. Yeah, that takes time. That's all I do anymore is work on this membership site. We do have a couple of one-on-one clients, we do have a couple of management clients, but that's not where I spend the bulk of my time. One-on-one is with me, but management is happening through some me, but mostly Charles and the team. I just oversee strategy now. Really, really, really, really paying attention to what it's going to take to keep it running. I think one of the biggest mistakes I see other membership people running memberships making is that they didn't realize how much work it was going to be all of the time. To be honest it's not a ton of work, it's leveraged work from the perspective of I'm not capping my income. I can work one to 100,000 if I wanted to, but it is a project that doesn't end. It's not "I built the course and now it's out there," so pay attention to that. Be ready for that. Just to recap, real quick, the three things I want you to know: It's not for everyone and that's okay. You can't make everyone happy all of the time and that's okay too. Real talk though, it is an ongoing project. It is never ending for as long as you have members to serve, you will be making improvements and changes and tweaks and making content and all of that for them, and that's cool, but know that because that might really feed into the first one. It might not be for you, and that's okay. All right? That's it. I would love to see you come join us at Hit the Mic Backstage. If you have more questions about running membership sites, I get really, really transparent in there. We talk about all of the tools I use. I answer questions all the time, so if you want to get some support in building your membership site, that's a great resource to get started with. More importantly, though, it will help you market you membership site. Getting clear on your social media so that you can actually sell people into it. That's going to be important. One other thing, if you really, really want to go all in on building a membership site, I actually would suggest another membership site as well, it's called Member Site Academy. I am a member; I am affiliate. I will include a link in the show notes page for this episode, but the membership guys are fantastic. If nothing else check out their podcast, but the Member Site Academy, their premium membership is killer. It's absolutely amazing, so check it out if you are all in. It actually pairs very well with Hit the Mic Backstage because you can learn all the membership site stuff there and then we, of course, dive deep on the social media side of things and backstage so you're really building your audience and marketing to them and getting members in the door.  Check out those resources and I will see you guys on Friday.   Resources Join us inside Hit the Mic Backstage Member Site Academy Connect with Me Connect with me on Facebook Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

Most of the strategies, principles and tactics we cover here and inside the Member Site Academy apply across the board regardless of which niche or market your membership website is in. However when it comes to B2B and B2C memberships there are some key differences that you need to be aware of when it comes to positioning, marketing and pricing your offering. In this episode of The Membership Guys Podcast, I dive into what those differences are and ways in which you can adjust your strategy accordingly. In this episode, I discuss: What are the 4 main differences to consider between business-to-business and business-to-consumer memberships? How these 2 distinct member types will each perceive things like value, cost and priorities Why important thing you need to consider when planning your membership content depending on your customer profile Ballpark price ranges for both B2B and B2C memberships, and the one factor that may enable you to increase your prices

This past year has been an exciting one for us, and as we reach the 12 month anniversary of the opening of the Member Site Academy we're feeling a little reflective. To celebrate this milestone I'm joined once again on the podcast by the other (some say better) half of The Membership Guys, the one and only Callie Willows, to discuss our first year of running the Academy. In this episode, Callie and I discuss: What aspects of running the Academy we each found to be most surprising or unexpected Changes we've made to our strategy and the reasons and circumstances behind those decisions What we each enjoy most about running the membership What the future holds for Member Site Academy

We regularly get asked for our recommendations on the top tools for membership website owners. The truth is that there's no such thing as the "perfect" membership site setup that will work for everyone - it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you're using and a whole bunch of other details that determine which tools are the best fit for you. In this episode, we talk about the tools we use for our own membership website - the Member Site Academy - as well as the reasons why we choose those particular options.

Today’s guest is Callie Willows, half of TheMembershipGuys.com, where she helps entrepreneurs create membership communities. In this episode, Callie shares how she got her entrepreneurial start, transitioning from nutrition consulting to building courses and membership sites…and why she and her partner started The Membership Guys and launched their newest course & community, Member Site Academy. 

In the third and final part of our "launch diary", we discuss the big day of opening the Academy to the public, the approach we took, what worked, what didn't and what we'd do differently.

In the second part of our launch diary, we discuss the challenges faced and lessons learned in the final week before opening the doors to the Member Site Academy.

We recently opened the doors to the Member Site Academy - our very own membership site. In this series of episodes we're discussing the build up to launch, the challenges we faced, what worked, what didn't and a lot more.