The Membership Guys Podcast with Mike Morrison

In this episode of the Membership Geeks Podcast, I dive deep into the topic of legacy pricing for membership businesses—a practice I've long advocated, but one that can pose major challenges as your membership grows and evolves. I discuss the benefits and pitfalls of letting members lock in their original pricing, explore when legacy pricing stops serving your business, and outline strategies for dealing with long-term members who are paying far less than new signups. If your membership has gone through significant changes over the years, this episode will help you navigate the often-tricky conversation around updating your pricing structure while staying fair to your most loyal members.In this episode:What is legacy pricing, and why has it traditionally been seen as a best practice for member retention and conversions?When does legacy pricing begin to work against you and your membership business, rather than for you?How can you fairly and effectively address the issue of long-term members paying outdated rates, especially when your offering has fundamentally changed?What are the practical options and communication strategies for transitioning legacy members to new pricing, and how can you do this while maintaining trust and goodwill?Key Quotes & Takeaways:"The fact that I would lose out on that legacy pricing, the fact that if I left and then came back in the future would mean I'd be paying a lot more. That can be enough of an incentive for me to not cancel, for me to leave my membership active for a month or two, even if I'm real busy, in order to hold on to that really advantageous, really attractive legacy pricing.""So instead of going from $20 a month to $80 a month, you maybe go $20 to $50 a month, and they're locked in at that rate. So you acknowledge their loyalty by giving them still a significant discount, but you also acknowledge the fact that the product has changed, and you're taking care of them essentially by saying, you know, what you're paying for now, this is a total different product.""You can take the original offer as a basic tier whereby what people get at that level more closely resembles what was originally offered at the time those members signed up."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I tackle the dangers of blindly following membership plugin recommendations you see in Facebook groups and online communities.I discuss why generic advice can often lead you astray, and share practical steps for cutting through the noise to make tech choices that truly fit your unique membership business.You'll learn how to critically assess plugin advice and what questions you need to ask yourself—and others—before committing to any platform.If you've ever felt overwhelmed by conflicting plugin recommendations, this episode will help you make smarter decisions.In this episode:Why is asking, “What's the best membership plugin?” a potentially risky question in online communities?How can you tell if someone's plugin recommendation is actually relevant to your specific business needs?What key factors should you consider before choosing a membership plugin for your site?How can you avoid falling for hype, affiliate-driven suggestions, or outdated advice when evaluating tech options for your membership?Key Quotes & Takeaways:"Anyone who offers you advice on plug ins or software, but doesn't ask what your membership actually is, what you're offering, how you wanna run it, what features you need, They're just giving you generic advice with zero basis, and generic advice is dangerous for your member""If you're not technically inclined, don't pick the most complex plug in just because someone says it's the most powerful, it's the most flexible, you can do everything with it.""good tools will not make a bad membership work, but the wrong tools can definitely get in your way."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I dive into one of the most common questions I get from soon-to-be membership site owners: how big does your audience actually need to be before launching your membership? I get real about the numbers, explain why your email list is so much more important than your social media following, and break down how engagement and quality matter far more than pure quantity. If you've ever wondered if you're “ready” to launch or what you should focus on before taking the leap, this episode is here to give you clarity.In this episode:What's the recommended size for your email list before it makes sense to launch a membership?Why is the quality and engagement level of your audience more important than just having a big subscriber list?Why shouldn't you rely on social media followers when measuring your potential audience?What specific steps can you take if you don't yet have a large, engaged email list and want to launch a membership in the future?Tune in to get practical, honest advice that will set you up for membership success!Key Quotes & Takeaways:"a list of 300 highly engaged, relevant, interested people beats a list of 3,000 who don't even remember who you are when you pop up in their inbox and they have no idea why they're on your list in the first place.""You can only create a solution in the form of a membership if you understand the problems that membership will solve.""Focus more on email subscribers than the vanity metrics of social media. Don't just play the numbers game. Make sure you're attracting the right kind of people and ignore all that nonsense gimmicky advice..."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I welcome back Robbie Kellman Baxter, author of "The Membership Economy," to explore how the world of memberships and subscriptions has transformed over the past decade. We dive into the shifts brought by the boom during COVID, the increasing demands for meaningful value, the impact of AI, and what the future holds for membership businesses. Whether you're just starting out or you're a seasoned membership owner, this conversation is packed with actionable advice and thought-provoking strategy for thriving in an ever-changing environment.In this episode:What are the most significant shifts membership business owners need to understand in 2025 compared to previous years?How have automation and AI impacted membership models, and what balance should be struck between leveraging technology and maintaining a human touch?What can membership site owners do to stay relevant and valuable to their members in an increasingly crowded and competitive landscape?How can you future-proof your membership business for the next five to ten years in a world where subscription fatigue and global changes are a reality?Key Quotes & Takeaways:"a lot of people who launched memberships, maybe especially in that go go period from, let's call it, 2019 to 2022, suddenly got a rude awakening and realized, you know, I actually have to engage people once I bring them in. I have to have an offering, that justifies a forever transaction more scientific in the way that I run my business.""This is a time to take a step back, and say, what are we doing right? What are we doing wrong? What would we and this is, I think, the money question. What would we be doing differently if we were starting today?""And they say our existing members love us, but we're having trouble acquiring new members. And that is a signal that your offering is no longer competitive, no longer relevant. That should be a huge wake up call to you.""I think organizations that can continue to focus on aligning the member outcome, desired outcome with the way they package their value are the ones that are gonna do well."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode, I dive into the world of ManyChat and Instagram automation with Mel Eilers, also known as the "ManyChat Queen". We explore how you can leverage ManyChat to streamline lead generation on Instagram, shorten customer journeys, and keep your audience engaged—all while freeing up more of your time. From practical strategies for capturing email leads to creative ways to use automation for member engagement and retention, this conversation is packed with actionable insights for membership owners at every level. Whether you're new to automation or looking for advanced tips, you'll leave with a notebook full of ideas to test in your own membership business.In this episode:What exactly is ManyChat for Instagram, and how does it differ from typical email lead generation or DM strategies?How can membership owners use ManyChat to grow their email lists, waitlists, or even run engaging quizzes and registrations directly on Instagram?In what ways can ManyChat be used beyond acquisition—such as supporting member onboarding, retention, and ongoing engagement via channels like WhatsApp and SMS?What are the common pitfalls to avoid when getting started with ManyChat automations, and how can you maintain a personal, human touch in a relationship-driven membership business?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode, I dive into the crucial elements that can significantly impact the success of your membership site's registration process. It's not just about building a great membership or crafting an enticing sales page; the moment of truth happens when a potential member decides to join. I discuss five common mistakes that membership site owners make in their joining process and how to effectively fix them, ensuring a smooth, efficient, and attractive path to membership, ultimately leading to higher conversion rates.In this episode:How can I simplify my membership sales page to ensure potential members sign up?What pricing practices should I avoid to maintain transparency and honesty with potential members?Why is it important to display my membership pricing clearly on my sales page?How can I reduce friction and unnecessary steps in my membership checkout process to enhance user experience?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this special episode, I revisit a timeless topic from the Membership Geeks archives to explore how you can reignite your passion for your membership. Memberships are a long-term commitment, and it's not uncommon to find yourself feeling disconnected or burnt out. I share insights and strategies on how to fall back in love with your membership by understanding the root causes of your dissatisfaction and implementing practical steps to rekindle your enthusiasm. Whether you have specific issues or a general loss of passion, this episode offers actionable advice to help you reconnect with your purpose and ensure your membership journey remains fulfilling and rewarding.In this episode:How can I identify the root cause of my declining enthusiasm for my membership?What strategies can I use to change up my routine and reengage with my membership topic?How can I reconnect with my membership community to regain my passion for being a membership owner?What are some practical ways to reaffirm my "why" and maintain long-term enthusiasm for my membership business?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I dive into a challenge many membership owners face: figuring out what to do when your membership isn't working as expected and you feel the need to pivot. I discuss how to determine if a pivot is truly necessary or if you're simply panicking and provide practical steps to assess and address the underlying issues in your membership.We'll explore different pivoting strategies and how to communicate changes effectively to your audience.In this episode:How can I determine if a pivot is necessary or if I am just panicking about my membership's performance?What are the main issues that might be affecting the growth or engagement of my membership, and how can I assess them?What types of pivots should I consider if I decide that a change in direction is needed for my membership?How should I communicate and implement a pivot to ensure minimal disruption for current members while attracting new ones?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode, I dive into the essential steps for validating your membership idea to ensure it leads to long-term success. We explore the increasingly common misconception that you can simply launch your membership without preparation and share the importance of building a foundation before asking people for money. I highlight the pitfalls of rushing into a membership launch and offer practical strategies for testing and refining your concept. Join me as we discuss how to approach membership validation methodically so you can set yourself up for sustainable growth.In this episode:What are the risks of launching a membership without proper validation?Why is building an audience crucial before starting a membership?How can a waitlist be used to effectively gauge interest and demand?What is a minimum viable membership, and why is it important for a successful launch?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I dive deep into the contentious topic of whether you should enforce a minimum term for your online membership. Many membership site owners grapple with locking members into commitments, but is this approach truly beneficial for your business and your members? I explore the potential pitfalls of enforcing minimum terms, including the financial, ethical, and legal implications, and discuss alternative strategies that focus on providing genuine value rather than forced commitment.In this episode:Why do some membership owners consider enforcing a minimum term, and what are the typical justifications given?What are the potential challenges and risks associated with enforcing a minimum term for memberships?How might minimum term commitments negatively impact the member experience and perception of your membership business?What are some alternative strategies to improve retention without resorting to locking members into long-term commitments?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I dive into the challenges of people pleasing as a membership site owner. Balancing responsiveness to your community with maintaining the integrity of your membership can be difficult, especially when faced with loud and demanding voices. I explore why it's impossible to make everyone happy and how trying to do so can undermine your goals. Learn how to make informed decisions that benefit the whole community and back your expertise with confidence.In this episode:How can you navigate the challenge of not being able to please everyone in your membership?Why is it dangerous to accommodate every request, demand, or complaint from members?How should you handle pricing pressures from members who claim your membership is too expensive?What is the importance of trusting your expertise and making decisions for the benefit of the entire community, rather than catering to individual requests?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I tackle a common question: Does a membership site need its own mobile app? We dive deep into the reasons why a mobile app might not be necessary for most memberships and explore the cost implications, usage patterns, and potential alternatives. I also discuss scenarios where having an app might actually make sense and share some insights from my extensive experience with membership sites.In this episode:Is it necessary for my membership site to have a dedicated mobile app?What are the costs and challenges associated with developing a mobile app for my membership site?How do most people use mobile apps, and does it justify the investment for my membership?Are there specific situations where having a mobile app for a membership is truly beneficial?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks podcast, I reveal a surprising truth: even the largest and most successful membership sites make mistakes. I dive into some of the most common blunders these membership giants are making, gleaned from our membership insider series, where I explore sites like Masterclass.com, Digital Marketer, and more. Join me as I unpack these mistakes, offering insights on how you can avoid them and improve your own membership experience.In this episode:What are the common mistakes big membership sites make in their new member onboarding process?How do issues with integrating multiple tech systems impact the overall membership experience?Why is attention to detail crucial, and how can neglecting it affect your membership site?How can a well-designed offboarding process benefit a membership, and what are some examples of neglect in this area?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I'm joined by marketing expert Teresa Heath-Wareing to delve into the strategic use of webinars for driving member sales. We unpack the essential ingredients that make a webinar effective in attracting and converting attendees into paying members. From boosting registration and show-up rates to the nuances of live versus automated webinars, Teresa shares her wealth of experience and actionable insights. Whether you're new to using webinars or looking to refine your current approach, this episode is packed with practical tips to elevate your membership marketing efforts.In this episode:What are the key ingredients that make a webinar effective for attracting and converting attendees to your membership?How can membership owners improve registration and attendance rates for their webinars?What techniques can be used to keep attendees engaged throughout the webinar to ensure they stay for the pitch?Are automated or hybrid webinars a viable strategy, and how can they be executed without compromising authenticity?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss how to make key connections within your industry that can significantly benefit your membership business. Whether you're looking to bring in guest experts, create joint ventures, or simply expand your network, I share practical tips and strategies for building strong, valuable relationships. Discover how to leverage your existing network, attend industry events, and even use your own platforms to connect with influential figures.Main Questions Addressed:Why making key connections within your industry is essential for benefiting your membership?How can you leverage your existing network to find valuable connections?What are the best practices for meeting and connecting with people at industry events?How can you use platforms, like podcasts, to establish relationships with bigger names in your industry?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I chat with Funk Roberts, the founder of the Over 40 Alpha Brotherhood, about the secrets to building a loyal and engaged membership community. We dive into strategies for fostering engagement, the importance of a transformative journey, and how you can maintain a personal touch even as your community scales. Funk also shares actionable insights that membership site owners can immediately implement to see results.In this episode:What key elements are often missing from membership communities in terms of engagement and building a vibrant community?How can membership owners stay connected with their audience over time, especially as their membership grows in size?What strategies can be applied to non-visual or less activity-driven memberships to foster engagement and community rituals?How do you balance content creation with community building, and what role does a structured transformation journey play in this process?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I dive into the newly enacted "Click to Cancel" regulations introduced by the Federal Trade Commission in the US. Effective as of January 15, 2025, these regulations mandate that cancelling a subscription must be as easy as signing up. These new rules directly impact online membership businesses, and I'll be discussing what you need to know to comply and enhance member trust.In this episode:What are the specific requirements of the FTC's click to cancel regulation?How should membership site owners adjust their cancellation processes to comply with the new rules?What are the implications of these regulations on the clarity and transparency of membership terms?Why is it important for membership owners, even those outside of the US, to adhere to these best practices?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I dive into the essential do's and don'ts of marketing a membership website. I share practical tips and advice to help you attract and retain the right members while avoiding common pitfalls. Whether you're new to marketing or looking to refine your current strategies, this episode is packed with insights to set your membership up for long-term success.In this episode:Why is it crucial to play the long game when marketing a membership site?What are the dangers of chasing "magic bean" strategies and how can they be avoided?How important is building an email list compared to relying on social media followings?What role does social proof and risk reversal play in building trust with potential members?

In this episode, I reflect on how the online membership industry has evolved over the past decade. From the rise of AI to the decline of gimmicky marketing tactics, we'll explore the trends, challenges, and technological advancements that have shaped the world of online memberships over the past 10 yearsMain Questions Addressed:How have membership marketing gimmicks and "founding member launches" fallen short, and what strategies have taken their place?What impact has subscription fatigue had on the membership industry, and how can providers effectively communicate their value to stand out?How has artificial intelligence influenced content creation and marketing within memberships, and what ethical considerations should be taken into account?In what ways have membership software and hosted platforms evolved, and how do these advancements affect the choices available for developers and business owners?

Just like that, another year is over...And what a year 2024 has been!It has certainly been a big year for the Membership Geeks! We hope it's been a successful and productive year for you and your membership. With only a few days left of 2020, it's time for our traditional end of year recap show.Listen for our top 10 most popular episodes of the Membership Geeks podcast in 2024. Thank you so much for your continued support of the show this year - I really appreciate each and every one of you. Here's to an awesome 2025.

In this episode of the Membership Geeks Podcast, I delve into the crucial issue of what to do when members are leaving your membership site because they say they can't afford to stay subscribed. I explore practical strategies you can implement to address both actual financial challenges and the perception of value that might be causing cancellations. I'll also discuss how to gather valuable data from departing members and offer them alternatives to outright cancellation. Join me as I share actionable insights to help you retain more members and grow a successful membership business.In this episode:How can you effectively collect data from outgoing members to understand their reasons for leaving?What strategies can you implement to address members' financial constraints without losing them permanently?How can you present the value of your membership to members considering cancellation due to perceived lack of worth?What are some alternatives you can offer to members instead of cancelling their membership outright?

In this episode of the Membership Geeks podcast, I discuss why an exceptional new member onboarding process is crucial for the success and longevity of your membership business. I delve into how effective onboarding can significantly improve member retention, set the right tone from day one, and help new members feel welcomed and valued. I also share practical steps and strategies to create a warm and guided onboarding experience that keeps members engaged and committed.In this episode:Why is new member onboarding critical for membership retention?What are the essential elements of an effective onboarding process?How can you make new members feel welcomed and appreciated from the start?What follow-up steps should you take after the initial onboarding to ensure continued member engagement and satisfaction?

In this episode of Membership Geeks Podcast, I dive into the exciting news of our upcoming live conference, Retain Live 2025! I share the backstory of our first event in 2019, why we decided not to continue with annual events, and how we navigated the challenges posed by the global pandemic. Join me as I talk about the renewed enthusiasm and strategic decisions behind running another membership conference and what attendees can look forward to.Main Questions Addressed:Why did we decide to bring back Retain Live after a six-year hiatus?What were the key factors that influenced the decision to not hold annual events?How did the global pandemic impact our initial plans for future conferences?What can attendees expect from Retain Live 2025 in terms of content, speakers, and networking opportunities?Find out more about Retain Live 2025 at www.retainlive.com

In this episode, I dive into the vault to bring back some timeless wisdom on validating your membership idea before launching. Validation is crucial to ensure that your membership has strong foundations and stands the test of time.I share valuable insights on researching, understanding the problem you aim to solve, and making sure there's a paying audience ready for your solutions. This episode is a must-listen for anyone in the planning stages of starting a membership site.In this episode:- What steps should I take to ensure that the problem my membership addresses actually exists?- How can I determine if my target audience has a recurring need or a lengthy journey that can be supported by a membership model?- In what ways can I validate that the audience I am targeting is willing to pay for my solution?- How do I evaluate my own long-term commitment and interest in running a membership site?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this "From The Vault" episode, I delve into advanced membership pricing tactics that can significantly influence consumer decisions and enhance membership sales. We explore concepts such as price anchoring, decoy products, and comparative pricing, providing practical examples from successful companies. Additionally, we discuss the psychological impact of pricing strategies and the importance of limiting options to avoid overwhelming potential customers. Join me as we unravel these powerful techniques to fine-tune your membership pricing strategy.In this episode:- How can price anchoring be implemented to make a membership option more appealing compared to other choices?- What are decoy products, and how can they be used to reframe buying decisions in favor of a preferred option?- Why is it essential to limit the number of membership options to avoid decision fatigue, and how can this be managed effectively?- How do psychological factors like the leading number in a price and the influence of prices ending in 9 or 7 affect consumer perception and decision-making?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode, I dive into the archives to revisit one of our most talked-about topics from 2017: the closed door membership model. While it's a tactic that's gained traction over the years, I share five reasons why I generally dislike this approach for memberships. You'll hear me discuss the potential downsides, such as community stagnation and attracting the wrong type of members, and provide insights that remain highly relevant today.In this episode:- Why do I believe the closed door membership model often results in higher costs and lower long-term member retention?- How can a closed door strategy negatively impact the dynamics and engagement within your membership community?- Why might relying on this model indicate lazy marketing and potentially attract less motivated members?- What are the circumstances where a closed door membership model might actually make sense and benefit both the member and the business?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Do you know what the average churn rate is for a typical online membership?How about revenue benchmarks?Average conversion rates?What about the most popular tech solutions? Or the most effective marketing channels?Truth is, there's very little reliable data available about the online membership industry.That's because this market is relatively tiny.It's a niche, of a niche, of a niche.What data we do have tends to come from either the broader subscription industry, or from membership associations.Neither of which reflect the online membership world.Years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry.And now it's time for an update...We've spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they're performing, what challenges they're facing and which benchmarks and trends are prevalent.And we've compiled those results into the Online Membership Industry Report 2024In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report.Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode, I delve into the often frustrating topic of handling member refunds. Listen in as I explore the importance of a fair and generous refund policy, the concept of risk reversal, and why it can be beneficial despite the occasional setbacks. I also share insights on managing the emotional side of facing refunds and how to maintain a positive outlook.In this episode:- Why is it important to have a fair and generous refund policy for your membership?- What is risk reversal, and how does it help in reducing customer reluctance?- How can you mentally cope with the frustration and disappointment of handling refund requests?- What are some practical steps for managing refunds effectively, including delegating them to a team member?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Membership Academy just turned 9 years old!Listen in as I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what's in store for the coming months and beyond.In this episode:How we dealt with the single biggest change in the history of the business and the upheaval it causedWhat content and features we've brought back to the Academy, and what else in being plannedHow I've overcome my resistance to coaching, and the approach that's finally workingThe huge announcement for 2025 that has me VERY excited!Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this milestone 400th episode of Membership Geeks, I reflect on the valuable lessons learned over nearly a decade of podcasting. From the early days of educating a fresh market about memberships to the overcomplicated strategy that led to putting the show on hiatus, I delve into the ups and downs of hosting a long-running podcast for over 9 years. I share insights on staying true to your podcast's core purpose, repurposing content effectively, and the ongoing evolution that keeps the show fresh and engaging.In this episode:How has the Membership Geeks podcast evolved since its inception in 2015?What are the challenges and benefits of repurposing podcast content?Why is it important to stay committed to the core purpose of your podcast?How can podcasters avoid burnout and maintain sustainable podcasting practices?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I delve into three simple yet effective perks that you can offer within your membership site to enhance value and attract more members. These often-overlooked perks can set your membership apart and make it more appealing. Whether you're just starting or looking to revamp your existing membership offering, these tips will help you add extra layers of value and stand out in a competitive market.In this episode:- How can offering early access to products and events outside of your membership be a beneficial perk?- In what ways can preferential pricing for other products and services enhance the value of your membership?- How can negotiating discounted offers with external suppliers add value for your members?- What strategies can you use to leverage affiliate programs to secure discounts for your membership site members?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode, I dive into the essential strategies for maintaining your sanity while managing customer service in a membership business. I explore why customer service can sometimes be a challenge, how to handle difficult members, and the importance of keeping perspective. I'll also share some tips on keeping sight of the positives in your business, even when you're not feeling motivated.In this episode:- How can I handle hostile or difficult customer service inquiries without becoming demoralized?- Is the customer always right, and how should I handle unreasonable demands?- When is it okay to let go of a problematic member rather than trying to appease them?- How can I keep my perspective and mental health in check when dealing with frequent customer service issues?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss actionable strategies to help you get your membership up and running when things aren't going as planned. Whether you're experiencing low initial sign-ups or struggling to maintain momentum post-launch, I'll share four essential steps to diagnose and overcome these challenges. In this episode:How can you effectively grow and engage your audience to boost membership numbers?What are some strategies to incentivize existing members to help promote your membership?How important is market research and validation in the early stages of developing a membership, and what steps might you have missed?Why and how should you remain open to pivoting your membership's strategy in response to feedback and initial results?

In this special episode of the Membership Geeks Podcast, I share a huge update on what's been happening within the company this year regarding Callie Willows - the co-founder of the business - having to make the decision to step away.Listen in for more on what this means, and for a farewell message to the community from Callie herself.

In this episode of the Membership Geeks podcast, I discuss the dos and don'ts of launching a brand new membership website. Join me as I share practical tips and advice to ensure that your membership launch is successful and sets the stage for long-term growth and engagement.In this episode:- How can I build anticipation for my membership website launch?- What are the key elements of clearly communicating the value of my membership?- Why is testing crucial for a successful membership website launch?- What are the common pitfalls to avoid when launching a membership webThank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In today's episode of the Membership Geeks podcast, I delve into the topic of tailoring your membership experience to cater to multiple segments within the member base. Join me for insights and strategies on identifying key segments and incorporating them into your content strategy, as well as ways of using new member questionnaires and leveraging tags to tailor member experiences.In this episode:- Why should your membership business cater to different segments within the member base?- What are the three approaches recommended for segmenting your members?- How should segments be incorporated into the content strategy for an online membership?- How can you leverage new member questionnaires and utilize tags to create tailored member experiences?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I delve into key strategies and techniques for attracting committed members to your membership site. I discuss key challenges, the importance of member commitment, and share six practical techniques for fostering long-term, engaged membership. Join me as we explore how to cultivate a thriving community of dedicated members for your membership site.In this episode:- How can I overcome the challenges of attracting committed members to my membership site?- What are the key reasons for wanting more committed members, and how can I address them?- What specific techniques can I implement to attract and retain committed members to my membership site?- How can content marketing and pre-filtering be used to ensure that potential new members are committed and aligned with the values of the membership business?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode, I discuss the importance of setting realistic expectations when aiming for growth in membership businesses. Learn why ambitious membership owners need to ground big goals in practical reality and logistics, and how to avoid banking on "moonshot" opportunities. I also share valuable insights on the philosophy of marginal gains and the impact of achieving ambitious goals on a business trajectory.In this episode:- How can membership businesses ensure their growth goals are grounded in practical reality and logistics?- What are the potential pitfalls of focusing solely on ambitious, game-changing opportunities for growth?- How does a measured, steady approach to growing memberships contribute to sustained success?- What are the key considerations in setting realistic expectations for growth in online memberships?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss whether membership businesses should prevent canceled members from ever rejoining. While not commonplace, it's a practice that does exist! But is it worth considering?I delve into the reasons behind this concept and how it can be detrimental to the growth and success of a membership business.In this episode:- Why would a membership businesses prevent canceled members from rejoining?- What are the main drawbacks of preventing canceled members from rejoining your membership?- How do cancellations fit into the member lifecycle and why do most membership owners view them the wrong way?- What is the importance of member lifetime value and how does it relate to the handling of canceled members?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode, I discuss the challenges faced by membership owners as their business grows and the day-to-day operations become more complex. Join me as I provide practical tips on how to intentionally become less hands-on in a membership business without compromising the quality and value of the member experience.In this episode:- How can membership owners become less hands-on in the day-to-day operations as their business grows?- What are the key steps in growing a reliable team and delegating key tasks to empower the team?- In what ways can processes be streamlined and automated to make operations more efficient?- How can membership owners create self-serve resources for their members to foster a culture of self-sufficiency within the community?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be.From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy.In this episode:- Why is focusing solely on launch promotions a mistake when using the closed door membership model?- What are the common mistakes and misconceptions around implementing a closed door membership model?- Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy- What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss 5 ways membership owners can stay ahead of the competition and keep their membership business at the forefront of their industry. From soliciting member feedback to tapping into the wealth of opportunity in their own community, I explore practical tips to ensure that membership owners remain relevant and responsive to their audience's needs.In this episode:- How can membership owners actively solicit and utilize member feedback to stay ahead of the competition?- What are the benefits of being active in one's own community as a membership owner?- How can membership owners keep their expertise sharp by remaining practitioners in their field?- Why is it important for membership owners to look outside their industry and join other memberships?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss the 4 essential last-minute checks EVERYONE needs to do before launching a new membership website. These checks are crucial to ensure a smooth and successful launch without any unforeseen hiccups - so skip this episode at your peril!In this episode:- How can you prepare your website host for a membership site launch to handle potential traffic spikes?- Why is it important to inform payment processors in advance of a membership launch, and what should be communicated to them?- What are the crucial steps to ensure the seamless functionality of the purchase process and member access before launching a membership?- Why is it important to consider world events before launching a membership, and how can it impact the success of the launch?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I delve into the challenge of member retention in an increasingly busy world. Listen in to learn practical tips for membership business owners to address the common reason for members leaving due to lack of time to utilize their membership effectively. I'm sharing my top strategies to streamline content, enhance member experience, leverage community support, and adapt to member feedback.In this episode:What can membership business owners do when members leave due to lack of time to use the membership?How can membership content be streamlined to cater to busy members?What are the strategies to make your membership easier to consume for members with hectic schedules?How can membership owners harness the power of accountability, community, and member feedback to adapt and improve member experiences?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.It's a big deal!However that grand opening isn't the only opportunity you have to launch...There are different launch types for each stage of your business, depending on how far along you are in the membership site creation process, or what you might need your members to do to help get your product ready for market.Listen in for a full breakdown of the 6 different launch strategies you can use at various stages of your membership journey... Essential Learning Points:Validating your membership idea by running a pilot programThe difference between launch strategy for open memberships vs closed doorHow to generate seed money to help you develop your membership ideaThe best way to reduce the stress of a big launch and ease yourself into the membership modelImportant Links & Mentions:When the closed door membership makes senseJeff Walker's book, LaunchCreating an MVP for your membershipThe lean live launch strategyMembership AcademyThe Membership Guys Facebook GroupKey Quotes:“Your big launch event will usually be a week or two, where you're doing lots of promotional marketing activity to get as many eyeballs as possible on your launch – in the hopes that you'll get that influx of initial members.” “The beta launch can be extremely useful for helping you to ensure that you are in absolute top shape, or as close as you can get to top shape, before you open the doors to your membership. And, it has the great side effect of also ensuring that you already have people there in your community.”“If you know you need a little bit of a softer entry into the world of running an online membership, then a soft launch can work for you.”

The new year is upon us and for most membership owners this is likely to be a time where you are looking ahead to what you want to achieve with your business this year.And I'm willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be!So with that in mind we're kicking off 2024 by taking a look at the 5 steps that you can take today to plan your year and ensure you achieve your membership goals.Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

And just like that, another year is almost over!How was your 2023?After missing last year due to the podcast being on hiatus, we're reviving our festive tradition of wrapping the year up by taking a look back at some of the fantastic episodes of the Membership Geeks Podcast, counting down the top 10 most downloaded episodes of 2022-2023.Thanks to each and every one of you for your continued support of the show – here's to even more membership awesomeness in 2024!Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss 3 essential strategies for generating member sales from your email list. I delve into the importance of initial follow-up sequences, ongoing nurture emails, and dedicated promotional campaigns, providing valuable insights on how to effectively leverage your email list for membership sales.Key takeaways:How can initial follow-up sequences be utilized to generate membership sales from an email list?What are the best practices for creating ongoing nurture emails to cultivate relationships and drive member sales?How can dedicated promotional campaigns and evergreen email automations be leveraged to boost membership sales?What resources and tools are available for membership owners to enhance their email marketing and drive sales from their email list?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss alternatives to cancelling a membership that membership owners can offer to their members. I explain the importance of providing options to members who want to cancel and offer suggestions for retaining their membership in a non-intrusive way.In this episode:How can membership owners collect feedback from members who want to cancel their membership?What is the benefit of offering the option to pause a membership instead of cancelling?How can changing the billing frequency be a viable alternative to cancellation?How can offering different membership tiers help retain members who are considering cancelling?Key Quotes & Takeaways:"So if they've already gotten their head, okay, I'm gonna take a bit of a break. I'll probably come back later. Giving them the option to pause is a far better alternative to canceling...""But there's absolutely nothing wrong with making that last effort, that last effort to turn things around. And in fact, doing that shows that you care. You will get people who wanna leave who end up disgruntled at how easy it was to leave. That's kind of the irony of it.""Those little conversations, even though it's taking, you know, 10, 15 minutes out of your day or out of your team's day, that could not only reverse the decision to cancel, but also build up enough goodwill and loyalty from the fact that you're willing to actually have that face time."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of Membership Geeks, I discuss the essential do's and don'ts of member retention. I dive into the importance of making retention a priority, taking care of new member onboarding, and collecting feedback from outgoing members. I also highlight the risks of assuming that when someone leaves, they're gone forever and the benefits of having a failed payment process in place.In this episode:Why is it important to make member retention a priority?How can we ensure a solid new member onboarding experience?What are the risks of assuming someone is happy just because they haven't cancelled?How can collecting feedback from outgoing members benefit our membership offering and win back campaigns?Key Quotes & Takeaways:"When you realize that someone leaving isn't the end of their journey, then that nullifies any reasoning you might have for making things difficult for them to leave or punishing them when they do leave.""Failed payments account for a lot of churn. It's called involuntary churn. Someone leaving your membership when they might not have intended to because their credit card payment, their PayPal subscription - however they pay you - for some reason, has failed, and they don't address it in time, and therefore, their subscription ends.""If you make the process of leaving difficult, they're never gonna come back, and they're not gonna speak positively about you to anyone else"Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks podcast, I dive into the 3 pillars of membership growth. If you have an existing membership and have been struggling with knowing where to focus in order to grow and scale your membership, this episode is for you. I discuss the importance of marketing, member attention, and management, and how to implement strategies and tactics for each pillar.In this episode:How can I attract new members and continuously build my audience?What are the key elements of a solid core sales funnel for my membership?How can I retain members and ensure they stay subscribed for the long term?What are the essential elements of managing and scaling a membership business?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.