Hit the Mic with The Stacey Harris

The podcasters who close high-ticket offers in Q4? They're not waiting until September to figure it out. They're laying the groundwork now. It's strategic. It's quiet. And it starts earlier than most people expect.This isn't about hustling for the sake of it. It's about understanding how longer sales cycles work. Your podcast should be helping you stay visible, build trust, and prep leads before your launch window even opens.In this episode of The More Profitable Podcast, we're digging into what your show should be doing right now to support late-year revenue. You'll hear why last-minute content keeps you chasing noisy leads, how your best-fit clients are often the quietest ones, and the shifts to make this quarter if you want a podcast that actually sells—without burning out.02:00 – Why your Q4 sales don't start in Q4 (and what happens if you wait)05:12 – The quiet truth about longer sales cycles and high-ticket offers07:48 – What to learn from Nordstrom's Q4 planning (yes, really)10:03 – Why last-minute podcasting leads to burnout and bad sales calls12:17 – Your best clients are the quiet ones (and how to speak to them)15:04 – Planning content that sells without yelling over the noise16:30 – What your show needs to do now to support end-of-year revenue18:14 – The three questions to start your podcast strategy planning19:40 – Why running your podcast on “vibes” isn't working anymoreMentioned In The Podcasters Who Sell More in Q4 Are Doing This NowBuilding a Podcast Series That Works Harder Than You DoProfitable Podcast Summer CampThis Is Exactly Why We're Running Summer CampIf you want your podcast to help close Q4 sales, now's the time to build the system that actually supports that. That's what we're doing inside Profitable Podcast Summer Camp.Together, we'll: • Audit your show to make sure it's built for sales—not just showing up • Build your repeatable podcast series so you're not reinventing the wheel every launch • Map out your content so your show is doing the heavy lifting before your cart opens • Review the systems that keep you consistent when it actually mattersDoors close soon, and this is the only time we're running Camp this year. Grab your bunk before we kick offSend us a textIf you've been thinking about joining Summer Camp — it's officially last call.The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.If you want your podcast to support your biggest sales season, this is the time to make it happen.Reserve your bunk for camp at uncommonlymore.com/summercamp.Support the show

Publishing valuable content is not the same as building a podcast that converts.If you're stuck in the cycle of sharing tips, getting great feedback, but still not seeing leads… this episode is going to hurt a little—but it'll help a lot. Because the problem usually isn't your content. It's the misalignment between your episodes and your sales strategy.On this episode of The More Profitable Podcast, we're digging into how “helpful” content can actually stall momentum, what it looks like when your podcast attracts attention but not action, and how to shift your strategy to guide listeners toward a buying decision. I'm sharing the exact types of episodes you need to build trust, shorten sales cycles, and stop making business decisions based on broken data.01:13 – When “valuable” content doesn't lead to action03:37 – The difference between educating and guiding05:25 – Red flags: praise from peers but silence from prospects07:16 – The business cost of building a show that doesn't convert09:13 – Why planning content without your offer in mind breaks everything10:29 – What to create instead: objections, FAQs, and client stories11:30 – Moving listeners from “maybe” to “I'm ready”13:46 – Why trust takes longer now—and how your podcast can earn it16:08 – What makes a podcast profitable (and how we build that in Summer Camp)Mentioned In Why Educational Content Isn't ConvertingShould You Quit Your Podcast or Fix It?Profitable Podcast Summer CampLet's Build a Podcast That Supports Your Sales If your content is valuable but not converting, you don't need a new format. You need a strategy.Inside The Profitable Podcast Summer Camp, we'll rebuild your content plan around what actually sells—episodes that support decision-making, build trust, and align with your offer. You'll leave with a sales-driven plan that makes your podcast a real part of your sales engine, not just more content to keep up with.We start June 12. Reserve your spot!Send us a textGrab your canteen and join us for The Profitable Podcast Summer Camp.We start June 12 & spend 8 weeks building a plan that actually connects your content to your offers — with a repeatable series, a content map, and workflows that take the pressure off.If you want a podcast that's working before fall hits, this is where you build it.Reserve your bunk at uncommonlymore.com/summercamp.Support the show

It's finally time for us to have this conversation.Repeatable podcast series. This is one of my absolute favorite strategy tools, and honestly, it's the thing that gives me—and my clients—more breathing room, better leads, and sales that keep rolling even when we step away.Today, I want to show you what a repeatable series can look like inside your business. Whether it's buying you time off, supporting a launch, or becoming an evergreen asset that brings in leads year after year, this is a tool that works way harder than most podcasters give it credit for.In this episode of The More Profitable Podcast, I'm sharing how I use repeatable series in my own show, and you'll hear from my client Nicole Otchy, who used hers to double her email list, book sales calls while she was offline, and fill her program before her launch content even finished rolling out.0:00 - Finally having the conversation about my favorite podcast strategy tool1:25 - Why a repeatable series isn't just about buying you time off2:13 - Behind the scenes of how I use repeatable series to buy capacity and get ahead5:11 - How clients are using them to take breaks, generate leads, and support launches7:17 - Why your repeatable series can—and should—look different from mine9:13 - The real win: building an asset that works again and again11:12 - Nicole Otchy joins me to share how her repeatable series became a launch engine12:42 - How Nicole used her series to pre-qualify leads, double her email list, and book calls while offline14:47 - The hidden insights Nicole uncovered about her audience and how it opened new offers -16:44 - Why people in her DMs self-selected out—and why that's a good thing19:52 - Selling one thing sells all the things and Nicole saw this firsthand -20:57 - Nicole's experience building this with us—and why she's excited to rerun it22:31 - How repeatable series help you scale your marketing and free up your time23:18 - Want to build your own? Here's what we're doing inside Summer CampMentioned in Building a Podcast Series That Works Harder Than You DoProfitable Podcast Summer CampPodcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetSix-Figure Personal Stylist Podcast by Nicole OtchyMake Your Podcast Work Harder (So You Don't Have To)If you're ready to stop treating your podcast like a content chore and start using it as a strategic sales tool, join us inside The Profitable Podcast Summer Camp.We'll build your own repeatable series that supports your business goals—whether that's booking sales calls, building your email list, or taking well-earned time off.Reserve your bunk now at uncommonlymore.com/summercamp.Send us a textGrab your canteen and join us for The Profitable Podcast Summer Camp.We start June 12 & spend 8 weeks building a plan that actually connects your content to your offers — with a repeatable series, a content map, and workflows that take the pressure off.If you want a podcast that's working before fall hits, this is where you build it.Reserve your bunk at uncommonlymore.com/summercamp.Support the show

Planning for Q4 might feel wildly premature—but it's not. Especially this year, when sales cycles are longer, buyer hesitation is real, and your podcast needs to start doing the heavy lifting now if you want results later.In this episode of The More Profitable Podcast, I'm sharing why I scrapped my original launch plans and created the Profitable Podcast Summer Camp. After dozens of Q2 planning calls, one theme kept coming up: podcasters want space, but they also need real ROI. And that doesn't happen without a system built to sell.You'll hear how we're using this summer to build podcast strategies that generate leads, support launches, and make time off actually doable. I'm also walking through exactly what we'll do over our eight weeks together—and how one client used these same tools to take her podcast from “just content” to a core part of her sales engine.If you're tired of winging it week to week and want to go into Q4 with confidence (not chaos), this episode is your starting line.1:40 — What Q2 strategy calls revealed about the real theme for this summer3:47 — Why I scrapped my original plan and launched Summer Camp now5:01 — The truth about this year's sales cycles—and why waiting isn't an option7:33 — What we'll actually do together inside Profitable Podcast Summer Camp10:27 — How a repeatable series can simplify launches and extend your reach14:12 — A client case study: from reactive launches to strategic sales content17:51 — Why “just staying consistent” isn't enough anymore19:03 — What you'll miss if you don't join before May 17thMentioned in Turn Your Podcast into a Sales Machine This SummerJoin The Profitable Podcast Summer CampThe Podcast NewsroomRate and Review The More Profitable PodcasReady to Turn Your Podcast into a Sales Machine?This isn't some dusty DIY course you forget about by July. The Profitable Podcast Summer Camp is where we actually do the work—together.We're spending eight weeks building the systems your podcast needs to support your sales goals (without you living in your project management tool). You'll leave with content planned, sales strategy mapped, and a repeatable series you can actually re-use.We kick off June 12th, and if you join before May 17th, you'll get a bonus 1:1 back-pocket call with me to use anytime during the program.Grab your spot now, and we'll save you a seat at the virtual campfire.Send us a textGrab your canteen and join us for The Profitable Podcast Summer Camp.We start June 12 & spend 8 weeks building a plan that actually connects your content to your offers — with a repeatable series, a content map, and workflows that take the pressure off.If you want a podcast that's working before fall hits, this is where you build it.Reserve your bunk at uncommonlymore.com/summercamp.Support the show

Growing your show is great, until you realize you're bringing in the wrong people.If you're getting more listeners, but your sales pipeline still feels like a ghost town, it's time to take a hard look at what's actually happening.Today, we're talking about why so many business owners accidentally build podcasts that grow audiences... but don't grow revenue. And more importantly, how to fix it.On this episode of The More Profitable Podcast, I'm breaking down the three biggest signs your podcast is attracting the wrong people, what's really behind them, and the small shifts you can start making right now to get better-fit clients in your sales conversations.1:35 - The real problem with following sponsor-first podcast advice3:10 - When your audience grows but your revenue doesn't4:45 - How a podcast built for downloads kills your sales potential7:20 - What misaligned listeners are actually costing your business10:26 - How your content might be setting you up for no-shows12:59 - Are you educating clients—or just impressing colleagues?14:51 - 3 big signs you're attracting listeners, not buyers20:01 - Why educating too early kills conversions22:08 - How misaligned messaging and offers show up in your podcast27:03 - Why guest interviews might be hurting your sales strategy30:45 - 3 shifts to turn your podcast into a sales asset34:10 - Why better CTAs aren't enough if you're missing this37:13 - How a Podcast Strategy Intensive can fix the root problemMentioned in Is Your Podcast Attracting the Right Clients?Submit a question to The Podcast NewsroomSubscribe to The Podcast NewsroomHow Effective Calls to Action Impact Podcast ProfitsBook your Podcast Strategy IntensiveIf your podcast is attracting the wrong people, or worse, no one at all, it's not a sign to scrap it. It's a sign to shift it.Inside a Podcast Strategy Intensive, we'll audit your content, align it with your offers, and get your show back to working like the sales tool it's supposed to be.Send us a textSupport the show

If your podcast has felt off lately, you're not alone. But before you decide to hit pause—or scrap the whole thing—you need to figure out what's actually wrong.Because most of the time? It's not the podcast.It's the support system. It's the strategy. It's the pressure of doing everything yourself without knowing if it's even working.In this episode of The More Profitable Podcast, we're talking about how to figure out whether your podcast is broken… or just under-supported. I'll walk you through how to evaluate what's really going on, what needs to change, and how to fix what's not working—so you don't throw away a tool that could be doing so much more for your business.0:00 – Why this episode needed to happen2:20 – What to do when your podcast starts to feel broken5:45 – How to tell if the show is the actual problem9:15 – Strategy vs. execution: where most podcasters get stuck12:32 – The sneaky reason your podcast isn't converting16:50 – The difference between consistent and repetitive (and why you need both)21:30 – What makes a podcast sustainable over the long term23:21 – Why your show probably isn't broken—it's just not set up to work26:50 – When to quit (and when to ask for better support instead)Questions to Help You Evaluate What's Actually BrokenDo I have a clear strategy behind what I'm saying and when?Am I repeating myself enough for the message to stick?Is my podcast aligned with my current offer and sales process?Does my audience know what the next step is—and am I telling them regularly?Am I trying to do all of this alone?What kind of support would make this feel sustainable again?Mentioned in Should You Quit Your Podcast or Fix It?The Podcast Newsroom – Get exclusive private episodes to support your show behind the scenesPodcast Strategy Intensive – Audit your content, rebuild your strategy, and align your podcast with your sales goals.Podcast Production Services – Want full-service production with strategy built in? We've got you.If your podcast feels heavy, misaligned, or like it's no longer doing its job—don't quit it. Let's fix what's actually broken.Inside a Podcast Strategy Intensive, we audit your content, rebuild your CTA strategy, and make sure your show is working like the sales asset it's supposed to be.Need more support? Production's open too.Send us a textSupport the show

Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action. It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action.In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There's homework you get right at the top of the show because you're going to take action TODAY by putting together a review of your own podcast CTAs.0:00 – Why this episode is the tactical follow-up to last week2:00 – The CTA audit homework you should do today4:20 – The one thing most podcasters skip (even me sometimes)6:30 – What turns your podcast into drive-time radio11:20 – The structure I use for CTAs in every episode13:00 – Why the first CTA is never the biggest ask15:20 – How your listener's journey shapes your CTA strategy18:20 – Why I don't use pre-recorded midrolls20:15 – How planting seeds early makes your offer land better23:00 – What CTAs do for people who aren't ready to buy yet27:40 – Why “only offering value” is killing your resultsMentioned In Let's Fix Your Podcast's Call to Action ProblemGet your questions answered on a future episode by submitting it here.Chat with Stacey about working with Uncommonly MoreLearn more about Podcast Strategy IntensivesRate and Review the podcastSend us a textSupport the show

This episode wasn't supposed to happen this week.But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversation—how do I keep podcasting, how do I keep selling, with everything happening?—I knew we needed to talk about this now.Because the world is heavy. The news is overwhelming. And showing up to sell your work can feel, at best, weird, and at worst, totally inappropriate.In this episode of The More Profitable Podcast, we're digging into how to keep using your show as a sales tool when it feels like everything around you is falling apart, and why going quiet is the worst thing you can do right now. Not just for your business, but for your community.0:00 – Why this episode wasn't planned—and why it couldn't wait2:03 – The emotional weight of showing up right now (and why it's real)4:58 – Selling isn't tone-deaf—it's survival7:49 – Why your podcast has to stay consistent when everything feels uncertain10:31 – How to acknowledge what's happening without turning your podcast into a news feed13:06 – Speaking through your lens: how to be useful instead of overwhelmed15:16 – Why your content matters more when buyers are hesitant17:13 – Selling vs. screaming: how to invite, not beg18:49 – Yes, you have to repeat your offer (more than you think)20:11 – The role of outside support when everything feels murky21:07 – Don't white-knuckle it: what support might look like right nowMentioned In Podcasting When Everything Feels Like It's on FireSubscribe to The Podcast Newsroom for exclusive episodesSubmit a question for future episodesWhat Working With Uncommonly More Looks LikeNeed support that actually makes podcasting easier right now?If your show feels heavy, misaligned, or like one more thing you're dragging across the finish line—you don't have to figure it out alone.Whether you need a one-time reset with a Podcast Strategy Intensive or full ongoing support through Podcast Production, we're here to help you make your podcast actually work for your business.Let's make it sustainable. Let's make it strategic.Send us a textSupport the show

Most podcast launches start with excitement… and end in exhaustion.The energy's high, the mic is shiny, and the ideas are flowing—until they're not. A few episodes in, you're wondering if it's even worth it. The show feels like a chore, the ROI is nonexistent, and suddenly, you're avoiding your own upload day.Here's the truth: most business owners make one (or more) of five major mistakes when launching a podcast. And if your show is already live and not doing what you hoped—it's probably still one of these.In this episode of The More Profitable Podcast, we're digging into each one and showing you how to build a podcast that actually works for your business instead of draining it.4:00 – Why launching without a business goal makes podcasting feel pointless14:58 – The difference between buying new gear and having a real strategy17:45 – How survival mode turns your podcast into a weekly chore23:02 – The real reason your show feels invisible (and it's not a lack of content)26:42 – Why even a well-built podcast won't deliver overnightMentioned in 5 Mistakes Business Owners Make When Launching a Podcast:Subscribe to The Podcast NewsroomWhy Strategy Will Always Outperform Fancy EquipmentThe Podcast Launch AcceleratorYour Podcast Shouldn't Be a Struggle—It Should Be a Sales AssetThe Profitable Podcast Launch Accelerator helps you launch your podcast with a plan, with purpose, and with a clear path to ROI.Inside, we build your first season, your content strategy, and your launch plan—all so your podcast actually drives sales. Click here to learn more and grab your spot. Send us a textYour business is already working. Your message is landing, you're getting sales, but right now, every piece of content you create disappears in a day. And that's where a podcast comes in.Inside the Profitable Podcast Launch Accelerator, you and I are going to launch your podcast in 60 days flat, with a full first season designed to bring in leads, nurture your audience, and drive sales. uncommonlymore.com/acceleratorSupport the show

Most podcasters I talk to are worried about sounding “too salesy.” They don't want to push too hard. They don't want to annoy people.And I get it. You don't want to sound like a walking infomercial.But here's the problem. That fear of being too much is precisely what's keeping your podcast from doing its job. Your show should be a sales asset. That means you need to be okay being clear, confident, and yes—a little salesy.In this episode of The More Profitable Podcast, we're unpacking the mindset that keeps podcasters from selling and the brass tacks strategy that fixes it. So if you've been avoiding the CTA or dancing around your offer, this one's for you.3:14 – How fear of being “too much” is quietly sabotaging your strategy5:25 – The real job of a service-based business owner (spoiler: it's not just delivering the service)7:29 – Why being strategic about what comes next is your most important job8:02 – What makes a podcast a sales asset without feeling like a nonstop pitch10:04 – The question that makes aligning content with sales goals super simple11:09 – What content to create to guide listeners from curiosity to conversion11:24 – Why most podcasters skip the most powerful sales tool they could be using12:02 – Salesy isn't bad—it's your job13:45 – Why managing expectations is critical for conversion14:58 – How to get help building assets that do the selling for youMentioned in Why “Being Too Much” Is Costing You SalesSubscribe to The Podcast Newsroom for exclusive episodes Submit a question for future episodes What Working With Uncommonly More Looks Like Send us a textYour business is already working. Your message is landing, you're getting sales, but right now, every piece of content you create disappears in a day. And that's where a podcast comes in.Inside the Profitable Podcast Launch Accelerator, you and I are going to launch your podcast in 60 days flat, with a full first season designed to bring in leads, nurture your audience, and drive sales. uncommonlymore.com/acceleratorSupport the show

You know what's way easier than mapping out a podcast strategy? Buying another piece of gear. A fancy mic, a branded mic flag, a backdrop that screams, “I'm a professional, I swear.” I see podcasters do this all the time—drop serious cash on equipment, convinced it's the missing piece. But the hard truth? A $500 microphone won't fix a bad content plan. A custom backdrop won't turn your podcast into a sales tool. And no amount of fancy equipment will make up for the fact that you don't actually have a strategy. In this episode of The More Profitable Podcast, we're talking about why content and strategy will always win over tech. Because while a good mic might make you sound polished, it's your message and plan that actually make your podcast work for your business. 0:00 – Why it's so tempting to think better gear = better podcast2:23 – The Daria metaphor that explains why gear isn't the answer 3:59 – Why most podcasters invest in equipment instead of strategy 7:02 – How a content plan that works as a sales plan changes everything 11:17 – The sneaky reason your podcast isn't converting listeners into clients 16:38 – How a repeatable process makes podcasting easier (and way more profitable) 19:52 – The Profitable Podcast Launch Accelerator beta is closing soon Mentioned in Why Strategy Will Always Outperform Fancy Equipment Subscribe to The Podcast Newsroom for exclusive episodesSubmit a question for an upcoming episodeJoin the Profitable Podcast Launch AcceleratorSend us a textYour business is already working. Your message is landing, you're getting sales, but right now, every piece of content you create disappears in a day. And that's where a podcast comes in.Inside the Profitable Podcast Launch Accelerator, you and I are going to launch your podcast in 60 days flat, with a full first season designed to bring in leads, nurture your audience, and drive sales. uncommonlymore.com/acceleratorSupport the show

Look, I get it. Starting a podcast feels like a big commitment. So instead, you're stuck in the “I just need to be more ready” loop—which is really just a very professional way of procrastinating.The truth? You don't need a bigger audience. You don't need to study the art of podcasting like it's an AP class. And you definitely don't need to wait until you magically feel ready.If you have a solid offer, see any success on social media, and keep repeating yourself in sales conversations—you're already ready. So let's talk about why waiting is just costing you time (and let's be real, sales).0:00 – Why waiting until you “know more” is keeping you stuck 4:26 – The first sign you're ready: You have an offer that sells 9:03 – How a podcast makes selling easier (without making you work harder) 11:00 – The second sign: You're already seeing engagement on social media 14:45 – Why social media alone is the worst long-term strategy 16:38 – The third sign: You keep answering the same questions in sales calls 19:52 – How to use a podcast to pre-educate leads (and stop repeating yourself) 22:47 – The Profitable Podcast Launch Accelerator is open for beta enrollmentMentioned in You're More Ready to Launch Your Podcast Than You ThinkSubscribe for exclusive episodes on The Podcast Newsroom How to Make How-To Content That Drives SalesPodcast Housekeeping: How to Create the Perfect Podcast IntroductionShould You Have Guests on Your PodcastJoin the Profitable Podcast Launch AcceleratorLet's Be Honest—You're Never Going to “Feel” ReadyLaunching a podcast isn't about feeling ready—it's about having a plan that makes your show an actual business asset (instead of just another content obligation).Inside the Profitable Podcast Launch Accelerator, we're building your first season together—so your podcast attracts the right people, makes selling easier, and doesn't turn into a never-ending to-do list.The beta round is open right now (but not for long). If you're done overthinking it and ready to actually use a podcast to sell smarter, grab your spot now.Send us a textSupport the show

If social media feels like an endless grind, you're not alone. The constant demand for fresh content, chasing trends, and figuring out what to post next can be exhausting. But what if your podcast could do the heavy lifting for you?In this episode of The More Profitable Podcast, we're diving into how your podcast can be the foundation of your content strategy, making social media easier, more effective, and way less time-consuming. I'll walk you through the exact process I use to repurpose podcast content into high-impact social media posts—without spending hours glued to my phone.0:00 – Why social media feels like an endless hamster wheel1:00 – The real difference between podcast content and social media posts3:14 – My background in social media marketing—and why I stepped away5:06 – The mindset shift that makes content creation sustainable6:47 – How to use your podcast as a content engine for social media8:12 – The #1 reason social media feels overwhelming (and how to fix it)9:56 – A breakdown of exactly what I repurpose from each podcast episode11:06 – How I use AI to streamline my social media process12:44 – The different types of content you can create from one episode14:47 – The importance of thought leadership content (beyond promo posts)16:12 – The missing piece: Why your podcast strategy must come first18:07 – Introducing the Profitable Podcast Launch Accelerator (beta spots open now!)21:27 – Why your podcast should be the foundation of your entire marketing strategyMentioned In How Podcasting Makes Social Media Easier and More EffectiveSubscribe for exclusive episodes on The Podcast NewsroomJoin the Profitable Podcast Launch Accelerator Ready to Launch a Podcast That Works Like a Sales Asset?Most podcasts don't drive sales, not because podcasting doesn't work, but because they weren't built strategically from the start.That's exactly why I created the Profitable Podcast Launch Accelerator. In this 60-day, one-on-one container, we'll build a 12-episode season designed to attract, nurture, and convert the right listeners, so your podcast actually supports your business goals instead of just adding more to your to-do list.The beta round is open now, but spots are limited. If you're ready to launch a podcast that fuels your marketing and sales, join now at exclusive pricing.Your podcast should be a business asset, not just more content. Let's make that happen.Send us a textSupport the show

Let's be real. Showing up and recording your podcast is only part of the equation. If your show isn't bringing in leads, driving conversations, or making sales easier, then it's not doing the job you hired it to do.In this episode of The More Profitable Podcast, we're breaking down the biggest red flags that signal your podcast isn't working as a business asset and what you can do to fix it. Whether you're feeling stuck on the content hamster wheel, frustrated by a lack of engagement, or just wondering if your podcast is actually pulling its weight, we're going to get to the bottom of it.Because your podcast isn't just a content box to check. It should be working for you, not adding to your workload.2:15 – The biggest red flags that your podcast is underperforming 6:40 – Why steady or growing downloads don't always mean your show is working 11:05 – The simple audit that helps you diagnose what's not working 16:30 – How to shift from just creating content to building a sales-driven podcast 22:55 – Why outsourcing podcast production might be your best moveMentioned In, Is Your Podcast Doing the Job You Hired It to Do?Subscribe for exclusive episodes on The Podcast NewsroomHow 12 Years of Podcasting Changed My Sales Game ForeverHow to Make How-To Content That Drives SalesReady to Make Your Podcast Work for You?If your podcast isn't driving sales, it's time to make a change.Want a clear plan that actually supports your business goals? Book a Podcast Strategy Intensive, and we'll audit your show, refine your messaging, and build a sales-focused content plan designed to drive results. Get started here.Need strategy with built-in production support? Our production clients don't just get editing, they get a quarterly strategy call to ensure their podcast is aligned with their business goals while we handle the execution. Learn more here.Your podcast should be working as hard as you do. Let's make that happen.Send us a textGet your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. See you there!Support the show

Let's be real—podcasting isn't the only thing on your plate. You're running a business, working with clients, and honestly? Some days, just existing in the world feels like enough of a challenge.But here's the thing—your podcast shouldn't feel like a never-ending to-do list. It should work for you, not add to your stress. That's exactly what we're tackling today.In this episode of The More Profitable Podcast, I'm breaking down the three key systems that keep my podcast running—even when I'm slammed with work, on vacation, or just not feeling it. You'll learn how to stay ahead, reduce the last-minute scramble, and create a show that supports your business without draining your time.2:27 – Why life will always get in the way (and how to prepare for it)6:07 – The biggest mistake podcasters make that leads to burnout10:26 – How planning ahead keeps your show sustainable15:02 – The power of templates & tools for easier production22:29 – How to build flexibility into your podcast strategyMentioned in Make Sure Your Podcast Strategy Aligns with Your Business GoalsSubscribe for exclusive episodes on The Podcast NewsroomThe Real Reason You Can't Batch Your Podcast (and why it's costing you big time)Stop letting your podcast be just another task on your to-do list—let's make it work for you.If you're ready to create a show that supports your business without the stress, let's build the right systems together.Book a Podcast Strategy Intensive to get a custom plan that aligns your podcast with your business goals.Need full production support? My team can handle editing, show notes, and marketing so you can focus on what you do best.Either way, head to Uncommonly More and book a call today. Let's make your podcast a sustainable, strategic asset that drives results.Send us a textGet your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. See you there!Support the show

A lot of podcasters hit a point where they start wondering, Why am I even doing this?—especially when their show isn't generating leads or sales. If your podcast feels like a time suck instead of a sales tool, you're not alone. The problem isn't podcasting itself—it's that your strategy hasn't kept up with your business.If your offers, messaging, or ideal clients have evolved, but your podcast is still following the same old plan, it's no wonder it's not driving results. That's exactly what we're fixing today.In this episode of The More Profitable Podcast, I'm breaking down why podcasters fall into the trap of just putting out content instead of creating a sales-driven show. You'll learn how to realign your strategy, avoid the most common mistakes, and ensure every episode supports your business goals. By the end, you'll know exactly how to shift your podcast from a frustrating obligation to a powerful sales asset.00:00 – Why you feel like your podcast isn't working anymore02:12 – How strategy (not more content) creates sales from your show05:16 – The biggest mistake business owners make with their podcast10:54 – Why your content might be attracting the wrong audience17:10 – How to ensure your podcast aligns with your offers and sales goals23:42 – The real reason most business owners struggle to DIY their strategyMentioned in Make Sure Your Podcast Strategy Aligns with Your Business GoalsSubscribe for exclusive episodes on The Podcast NewsroomHow Nicole Otchy Uses Her Podcast as a Sales AssetStop treating your podcast like a never-ending content treadmill—start using it to actually grow your business.Book a Podcast Strategy Intensive today and create a plan that turns your podcast into a true sales tool, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot now.Send us a textGet your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. See you there!Support the show

A lot of podcasters believe that if they just keep showing up, the right clients will eventually find them. But here's the deal—consistency alone doesn't create sales. Strategy does.If your podcast isn't bringing in leads or converting listeners into clients, it's not because you need to show up more. It's because your content isn't working as a sales asset. And that's exactly what we're fixing today.In this episode of The More Profitable Podcast, I'm breaking down why consistency isn't enough and what really makes a podcast drive sales. You'll learn how to shift your episodes from random content to intentional sales tools, so your show isn't just keeping you busy—it's growing your business. By the end, you'll have a clear plan for creating episodes that position you as the expert and move listeners toward working with you.00:00 – Why consistency alone doesn't generate sales02:10 – How your podcast should act as a sales asset (not just content)05:16 – The difference between content creators and business owners10:56 – Why repetition builds trust and authority (and why it matters)17:10 – Aligning your podcast content with your offers for better conversions23:42 – Turning your podcast into an evergreen sales toolMentioned in Why Consistency Alone Won't Make Your Podcast ProfitableSubscribe for exclusive episodes on The Podcast NewsroomPodcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetStop creating content just to stay consistent—start building a podcast that actually works for your business.Book a Podcast Strategy Intensive today and create a plan that turns your episodes into a sales asset, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot.Send us a textGet your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. See you there!Support the show

How-to content might seem like the backbone of a successful podcast, but it's often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next.Feeling like you're giving away too much for free or that your podcast isn't converting the way it should? You're not alone. That's why it's time to shift how you approach how-to content.In this episode of The More Profitable Podcast, I'm breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. You'll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, you'll have a clear framework for crafting episodes that actually convert while still delivering value.00:00 – Why how-to content often backfires02:10 – How to shift how-to episodes from distraction to action05:16 – Example 1: Private podcasts for launches10:56 – Example 2: Starting a podcast with minimal tools17:10 – Example 3: Recording better podcast interviews23:42 – Turning helpful content into evergreen sales assetsMentioned in How to Make How-To Content That Drives SalesSubscribe for exclusive episodes on The Podcast NewsroomBook a Podcast Strategy Intensive: Learn more and book your spotStop overwhelming your listeners with endless how-to content and start guiding them into action.Book a Podcast Strategy Intensive today and create a customized plan to craft episodes that position you as part of the solution, drive sales, and build lasting trust with your audience. Learn more and book your spot.Send us a textSupport the show

Twelve years of podcasting comes with plenty of lessons—especially when it comes to sales. From launching a show to evolving it into a true business asset, I've learned the hard way what works and what doesn't when it comes to building trust and driving conversions.If your podcast feels like it's “just content” instead of a tool for growth, these lessons will help you shift gears. The truth is, what connects with your audience and moves them to action isn't always what you think it is, and I'm here to help you see the difference.In this episode of The More Profitable Podcast, I'm sharing three sales lessons that transformed my podcast and business. We'll talk about why it's crucial to focus on what your audience needs, how to stop comparison from derailing your momentum, and the surprising role clarity plays in closing the gap between listeners and clients.02:36 – Why blogging didn't work—and how podcasting became a better solution.04:07 – The evolution of The More Profitable Podcast and its rebrands.05:13 – Sales Lesson #1: Focus on what your audience needs, not just what they want.16:50 – Sales Lesson #2: How comparison can derail your progress and hurt your sales.24:34 – Sales Lesson #3: Why ego and fear are holding you back from meaningful connection.29:07 – Bonus Insight: Clarity is your best tool for converting listeners into clients.Mentioned in How 12 Years of Podcasting Changed My Sales Game ForeverSubscribe for exclusive episodes on The Podcast NewsroomHow to Rebrand Your Podcast and Set Yourself Up for GrowthBook a Podcast Strategy Intensive: Learn more and book your spotStop spinning your wheels and start seeing results from your podcast!Book a Podcast Strategy Intensive today and create a customized plan to turn your podcast into a focused, trust-building sales tool that aligns with your business goals. Learn more and book your spot.Send us a textSupport the show

Most business owners aspire to build trust with their podcasts—but here's the catch: trust-building often gets tangled up with education. While teaching your audience can be valuable, it's not the only—or even the best—way to earn their trust. In fact, you might be unintentionally eroding trust every time you hit record.In this episode of The More Profitable Podcast, we're diving into three common mistakes that slow down trust-building and push listeners further from making decisions. You'll learn why these missteps happen and discover alternative approaches to fostering connection and credibility—without resorting to over-explaining or chasing perfection.3:39 - Why you must speak to one person, not a crowd.8:07 - What happens when you overwhelm your listener with too much information.12:59 - Why you should ditch the perfect host persona19:56 - Things to remember when you sit down to record your next episodeMentioned In 3 Ways to Build Trust That Have NOTHING To Do With Educating Your ListenerSubscribe to The Podcast NewsroomTake the Next StepReady to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch.Send us a textSupport the show

Private podcasts can be a game-changer for your next launch—if you know how to use them strategically. Too often, business owners treat private podcasts like public shows, missing out on their full potential to engage a warmer audience and drive conversions.In this episode of The More Profitable Podcast, I'm breaking down exactly how to make private podcasts work for your launches. From the mindset shifts that set the tone for success to the structure and calls to action that guide listeners toward your offer, we're covering it all.Whether you're in pre-launch mode or looking for a fresh way to connect with your audience, this episode will help you craft a private podcast strategy that supports your sales goals without adding extra complexity to your plate.00:30– Why private podcasts are the ultimate launch asset.02:45 – Understanding the role of warmer audiences in private podcast strategies.06:15 – The tech tools Stacey recommends: Hello Audio and Just Cast.08:50 – Avoiding the biggest mistake creators make with private podcast calls to action.13:30 – How to structure your episodes for maximum impact and conversion.17:00 – Tips for embedding dynamic calls to action into every episode.Mentioned In How to Use a Private Podcast to Boost Your Next LaunchHello AudioJust CastLindsay Padilla on Private Podcasting3 Ways to Use a Private Podcast to Grow Your BusinessSubscribe to The Podcast Newsroom.Take the Next StepReady to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch.Send us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

you're using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together?Client and longtime listener Shannon Baker recently worked with me in a Podcast Strategy Intensive to revamp her podcast. Then, she immediately put into action the plan we created together.In today's episode, she joins me to talk about how she started thinking of her podcast as part of her offerings and how that changed her show and her business.3:00 - Who Shannon is and what she does5:53 - A rundown of Shannon's time working with me and why she needed to make a change in her business12:45 - How the podcast strategy intensive helped everything on the marketing side fall into place for Shannon16:50 - What Shannon expected to get out of the intensive beforehand and the big win she came away with20:50 - The process Shannon used to hit the ground running in implementing her new plan25:09 - Something else I spend time working with clients on during a strategy session that may surprise you27:20 - Advice for anyone sitting on the fence about booking an intensiveConnect with Shannon BakerShannon is a podcaster and business strategist. She uses over twenty years of small business management experience to help her clients get organized and create business systems so they can leave overwhelm behind, get things done and spend their time on what matters most.Through the Mind Your Time Podcast and the MY-T Society membership she helps purpose driven women with online businesses be more intentional with their time whether they have a tight schedule or an aversion to technology. She strongly believes being busy is not a badge of honor. We just need to use our POWER to use our time wisely and create success on our own terms.You can connect with Shannon on Instagram @the_shannonbaker. To learn how you can grow your business without being overwhelmed, tune into her FREE audio training. Mentioned In How Aligning Your Podcast and Your Offer Create Clarity for You and Your Listener with Shannon BakerMind Your Time Podcast with Shannon BakerShannon Baker on InstagramPodcast NewsroomLearn more about Podcast Strategy IntensivesRate and Review the podcastSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast.We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' – it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights. In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman! 2:22 - Nicole shares her transition from personal stylist to business consultant and the launch of her styling consultancy.4:02 - Nicole reflects on her first podcast's lack of strategic use and the challenges she faced in its promotion.7:27 - The importance of proactive marketing and building relationships through the podcast.9:28 - Nicole's shift from reactive to a proactive approach in podcasting and marketing.17:47 - Your permission slip to allow your first 20 episodes to be bad and the low-key launch approach.21:17 - The benefits of having an established audience and building relationships before launching a podcast.25:31 - The importance of building relationships with your podcast audience.26:57 - Exploring the benefits of utilizing Podcast Strategy Intensives to gain insights and learning from the "shitty 20 episodes".30:13 - How The Profitable Podcaster Mastermind helped Nicole in refining messaging, understanding the audience, and improving podcasting skills.36:23 - The power of podcasting as a tool for practicing sales skills.42:23 - Nicole shares examples of how her podcast episodes have influenced potential clients' decisions.44:11 - My favorite Instagram hack for sharing my most shared podcast episodes.49:25 - Visibility fears and the impact of vulnerable podcast episodes on audience engagement.57:19 - The value of strategic support, accountability, and taking action to progress in podcasting and business.Connect with Nicole OtchyThe Styling Consultancy | InstagramThe Six Figure Personal Stylist PodcastMentioned In Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetPodcasting for Profitability RoundtablePodcast Strategy IntensiveRate and Review The More Profitable PodcastSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

Business owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, they've always wanted information that'd help them get a leg up. For podcasters, that curiosity includes the kind of episode content that's most popular with listeners. On this show, I've recommended specific episode types I think every podcaster should create. And much to my delight, the three most downloaded episodes of this show in 2024 happen to fall into these categories. So if you're curious to know what they are and why they worked, let's dive into it!In this episode of The More Profitable Podcast, you'll learn which three episodes were our most popular this year and why they're such valuable assets. I'll also reveal how I know they worked, beyond the fact that they were the most downloaded ones of the year.1:14 - Why highlight these three episodes? A behind behind-the-scenes reveal6:16 - Why the most popular episode this year worked on a client education and activation level11:39 - The audio sales page episode that proves why these kind of episodes are logical, must-have assets for your show16:15 - The third most popular episode in 2025 and how episodes like it allow listeners the opportunity to see themselvesMentioned in My 3 Most Downloaded Episodes in 2024 (and Why They Worked)Podcast Strategy IntensivePodcast Production ServicesThe Podcast NewsroomSocial Media vs Podcasting: Is One Really Better Than the Other?Generate, Educate, and Convert the Right-Fit Clients Inside the Profitable Podcaster MastermindHow to Create an Audio Sales Page For Each of Your OffersPodcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetHow Molly Watts Improved Her Relationship With Repurposing Podcast EpisodesThe Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to Convert3 Episode Types Every Expert Hosted Podcast Needs to Generate SalesRate and Review The More Profitable PodcastSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn't the solution.When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to consider other, more important factors. So if getting more listeners and downloads shouldn't be the goal for the new year, what should be?In this episode of The More Profitable Podcast, you'll learn why focusing on downloads is the wrong move and where to put your focus for a meaningful goal instead. I'll discuss the questions to ask and the steps you can take so that you stop wasting time and mental capacity in ways that don't convert your show content into the sales you want.5:34 - Why download numbers are a vanity metric and not the actual problem with your show10:00 - What you should be thinking about instead of download numbers14:36 - Are you actually building a show for the audience you want to attract?17:46 - The crucial differentiator in how-to content that converts sales from your show23:18 - What to look at next as you set your goals for the new yearMentioned in Why Doubling Your Podcast Downloads Won't Grow Your BusinessPodcast Strategy IntensiveThe Podcast NewsroomHow Many Downloads Per Episode Should Your Podcast Have?Podcasting Industry Stats from BuzzsproutDefining Audience Education and How to Do It EffectivelyRate and Review The More Profitable PodcastSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

Sometimes we overcomplicate things when it comes to podcasting. If you just want to get in and test it out or start slow, you don't need fancy gear to get you going.I don't often discuss anything related to launching podcasts, but I'm digging into it a bit today because the lack of knowledge or plethora of choices about which equipment to use can cause you to go into freeze mode when you want to podcast. So let's get you into action and prevent you from over-investing in what you need in the process.In this episode of The More Profitable Podcast, you'll learn about the gear and software tools you can use to launch a podcast on two levels. Whether you just want to experiment or go full throttle, I'll cover the recommended tools you need to get started at a minimum, and then expand into starter tools for a more professional product.4:36 - The minimum investment I used to launch this podcast for less than $1009:11 - What we unnecessarily make complicated about creating and running a podcast13:36 - Tools I recommend you start with to meet the minimum requirements for podcasting18:01 - What I recommend if you want to start using Zoom to record guest episodes21:51 - Tools to use if you know you want a more professional podcast from the start26:56 - Why your problem might be strategy-related, not gear-relatedMentioned in How to Start Your Podcast with Minimal Tools and Maximum ImpactFor editing: GarageBand | Audacity | Riverside FM | Zencastr | DescriptMicrophones: Samson Q2U | Audio-Technica ATR 2100x | Shure MV7XBoom arm: Shure MV7X with Boom Arm | Boom Hosting: Spotify for Podcasters | Buzzsprout | LibsynPodcast Strategy IntensiveThe Podcast NewsroomNavigating Imperfection With the 20 Shitty Episode ExperimentHow Nicole Otchy Uses Her Podcast as a Sales AssetOne Trick to Prevent Podfade and Burnout Before It's Too LateRate and Review The More Profitable PodcastSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

You've been working hard building your podcast audience, and now it's time to leverage that community—maybe you've got a new program, a live event, or even a book release in the works. Whatever exciting thing you're launching, you want to make sure your listeners know about it. But here's the thing: You don't want to be constantly re-editing your episodes or scrambling to insert promos at the last minute. That's where dynamic ads come in.Dynamic ads are a game-changing tool that make promoting your offers smoother, faster, and more effective. They allow you to create evergreen promotions that can be plugged into any episode, old or new, without having to go back into the audio files. Whether you're running a limited-time promotion or simply want to keep your show fresh and aligned with your current offerings, dynamic ads give you the flexibility and control you need.In this episode of The More Profitable Podcast, we're diving into the basics of dynamic ads. I'll walk you through what they are, how they work, and three powerful ways you can use them to promote your business. Plus, I'll share some best practices for structuring your ads so they don't disrupt the flow of your podcast but still grab attention and drive results.4:22 - What dynamic ads are and what they allow you to do11:11 - How you can use a dynamic ad on your podcast to provide updates14:16 - How you can use dynamic ads to drive traffic to your opt-ins17:13 - How you can use dynamic ads to promote and drive sales19:31 - Best practices for the length, frequency, and variety of dynamic ads on your podcast26:50 - Addressing the pushback I often hear about dynamic ads (especially at the start of an episode)Mentioned in The Beginner's Guide to Dynamic Ads: Use Your Podcast to Sell SmarterPodcast Strategy IntensivePodcast ProductionThe Podcast Newsroom | Submit Your Questions3 Ways You're Hurting Your Credibility With Your PodcastRate and Review The More Profitable PodcastSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

Are you unknowingly sabotaging your podcast's credibility?If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn't require any big investments or overhauls.In this episode of The More Profitable Podcast, we're breaking down the three critical mistakes podcasters often make when building credibility—and, more importantly, how to fix them with simple, actionable shifts. These tweaks are quick, free, and could make a dramatic difference in how your show serves your business.5:19 - How not owning your expertise shows up on your podcast11:20 - Why the first mistake lays the foundation for the other two13:38 - What happens when you come from a place of proving instead of confidence in owning your expertise19:36 - The mistake that can lead to mistrust in you as the expert without you even knowing itMentioned in Fix These 3 Podcast Mistakes to Build Credibility and Convert ClientsPodcast Strategy IntensivePodcast ProductionPodcasting AMA with Uncommonly MoreThe Podcast NewsroomShould You Have Guests on Your Podcast3 Things to Consider If You're Worried About “Giving Away Too Much”Rate and Review The More Profitable PodcastSend us a textSupport the show

When I launched the Podcast Strategy Intensive, I honestly wasn't sure if anyone would go for strategy without production support. Would it be valuable enough on its own? Turns out, it was a game changer. Over the past two years, I've seen how these Intensives transform podcasts into true business assets. But there was still something missing—a way to support podcasters at different stages of their journey.In this episode of The More Profitable Podcast, I'm breaking down why I started offering Intensives, why there are now two versions to choose from, and what working with me looks like in each. Plus, I'm sharing some updates that make it easier than ever to book an Intensive and get started.3:00 - Why Podcast Strategy Intensives exist10:30 - Why there are now two versions of the Intensive to choose from12:20 - One change in how I work with you on the new version available14:45 - What you can expect in the evolved version that's existed for the past two years18:34 - Two more beneficial changes to the Intensives that you need to be aware ofMentioned in What to Expect from a Podcast Strategy IntensivePodcast Strategy IntensiveThe Podcast NewsroomNavigating Imperfection With the 20 Shitty Episode ExperimentRate and Review The More Profitable PodcastSend us a textSupport the show

Two years after it first aired, I'm bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term.Why? Because this episode has helped countless listeners unlock endless content ideas. It's also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel.In this re-release, I've kept the original calls to action so you can see firsthand how much value this episode still holds, even with those dated pieces. The rest? 100% evergreen.Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas.In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients.3:39 – My #1 favorite way to get content ideas6:31 – Another way this benefits you as a long-time service provider10:14 – My second favorite way to get content ideas12:23 – The very specific kind of podcast Uncommonly More produces14:55 – Examples of how I've applied this second technique to this podcastMentioned In The Two Most Effective Ways to Generate Content IdeasThe Podcast NewsroomEP 578: The Power of an Audio Sales PageLearn more about Podcast Production ServicesLearn more about  Podcast Strategy IntensivesRate and Review the podcastPodcast Housekeeping Series:“How to Craft the Perfect Podcast Introduction”“How to Craft the Perfect Podcast Outro Call to Action”“How to Craft the Perfect Podcast Description and Cover Art”“How to Craft the Perfect Podcast Episode”Send us a textSupport the show

You're a new podcaster wanting to put yourself in the best position to succeed right away. Or you're an established host who is looking to stay relevant or gain more success. And you're seeing this phenomenon that has you asking yourself, “Should I be doing that?”That phenomenon is video. It feels like everything online these days has video attached to it somehow. Sure, some of the most popular websites and social media platforms are all about video. But you also see video ads pop up all the time now when visiting websites, and more podcasters use video as a (if not the main) way to release their episodes.So if, in noticing all this, you've wondered whether you too should be using video for your audio podcast in some capacity, you're not alone. In fact, this question has come up for our private podcast, but it's so prevalent that I'm bringing it here to the main show, too.In this episode of The More Profitable Podcast, you'll learn the pros and cons of using video content in your audio podcast and a simple way to start adding it if you'd like. I'll also cover the flip side and reveal the pros and cons of sticking with audio only.2:40 - The energy surrounding the question of whether or not to add video to your audio podcast7:02 - The pros and cons of incorporating video content into your podcast12:42 - The pros and cons of an audio-only podcast17:06 - A recommendation if you want to look at adding a video component to your showMentioned in Do You Really Need Video for Your Podcast to Succeed?Podcast Strategy IntensivePodcast ProductionPodcasting AMA with Uncommonly MoreThe Podcast Newsroom3 Ways to Repurpose Your Old Content This QuarterNavigating Imperfection With the 20 Shitty Episode ExperimentSend us a textSupport the show

As a business owner, it can be difficult to know when to make a move. There's always that question of timing. So when it comes to your podcast, how do you know it's the right time to hire someone to produce it for you instead of continuing to do it all on your own?In this episode of The More Profitable Podcast, you'll explore the dilemma of when to outsource podcast production. I'll reveal some signs that show it's time to make that call and the red flags that indicate otherwise so that you have the support you need to balance podcast episode creation with business growth.1:19 - How this episode can serve as a check-in for you7:58 - The first question to ask and what it means if you're struggling to find an answer14:07 - The most significant value in partnering with a strategy-focused podcast production agency17:51 - Why hiring a producer might not be the solution for your podcast right now23:26 - One way to know it's time to invest in high-level production support for your showMentioned in DIY vs. Pro: Making the Right Call on Podcast Production SupportPodcast Strategy IntensivePodcast ProductionPodcasting AMA with Uncommonly MoreThe Podcast NewsroomRate and Review The More Profitable PodcastSend us a textSupport the show

Busy season will be here before you know it. Now that it's the fourth quarter, you're not going to have as much time to sit down and record new podcast content.You have to keep your show going and your business running, though. So how can you make sure your audience and future clients still have a reason to engage with you and your podcast over the next three months? Content repurposing to the rescue!In this episode of The More Profitable Podcast, you'll discover how you can re-purpose and re-release old episodes quickly and easily. I'll also discuss a few ways to repurpose non-podcast content so that you're still leveraging what you've already created and engaging with potential right-fit clients.5:55 - How often I re-release content and how I recently freshened up old content in 15 minutes11:18 - More examples of what's possible with repurposing and re-releasing episodes of your podcast15:32 - Why repurposing an email challenge into a podcast series drives traffic to your email list18:42 - Two ways you can release your repurposed email challenge and the pros and cons to each22:47 - How to repurpose past live trainings or webinars and make them more evergreen25:59 - A bonus idea that serves as both a reminder AND a helpful resource for listeners (but also takes the most work)Mentioned in 3 Ways to Repurpose Your Old Content This QuarterPodcast Strategy IntensivePodcast ProductionPodcasting AMA with Uncommonly MoreThe Podcast NewsroomHow Molly Watts Improved Her Relationship With Repurposing Podcast EpisodesPodcast Housekeeping Series:How to Craft the Perfect Podcast IntroductionHow to Craft the Perfect Podcast Outro Call to ActionHow to Craft the Perfect Podcast Description and Cover ArtHow to Craft the Perfect Podcast EpisodeRate and Review The More Profitable PodcastSend us a textGet your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. See you there!Support the show

You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you're not actively engaging.But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listeners to take action? Let's not run on feeling alone, let's do an audit so we can find out what's really happening.In this episode of The More Profitable Podcast, I'll guide you through how to audit your CTAs effectively to ensure they are working as powerful sales tools. We'll cover three key elements you need to evaluate, and I encourage you to follow along with your best sales-focused episode in mind.5:40 - Why the placement of your free vs. paid CTAs within episodes needs scrutiny10:49 - How many calls to action per episode I recommend and the missing contextual piece for many podcasters13:07 - How to make sure that the ask you're making with your call-to-action makes sense18:09 - How to make it easy for your listeners to take action when you make the askMentioned in 3 Ways to Improve Your Podcast's Calls to Action for More ConversionsPodcast Strategy IntensivePodcasting AMA with Uncommonly MoreThe Podcast NewsroomHow the Profitable Podcaster Mastermind Helps You Transform Your Show Into a SalesWhat Happens During a Podcast Strategy IntensiveRate and Review The More Profitable PodcastSend us a textTake your show from content machine to conversion machine with strategy-driven podcast production. Our team has TWO spots available right now.Learn more and book your free call with Stacey at Uncommonlymore.com/Production.Support the show

In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast. Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency. I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient. But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creative. Whether it's Monday or another platform, finding a dedicated tool to store all your podcast-related information, from episode breakdowns to promotional assets, will be a game-changer for your production process. So, if you're ready to take your podcast to the next level, join us in this episode as we explore the secrets to building a more efficient and profitable podcast workflow.3:30 - Your first step has to be finding somewhere to store your process, your ideas, and your tasks5:00 - How we structure our podcast production dashboard inside of Monday.com7:50 - The three stages of podcasting that all of your tasks will fall into12:10 - The importance of line of sight when it comes to managing your podcast overwhelm14:00 - Why your current “batching” process is actually making production harder18:00 - What our production process looks like when we work with clients21:43 - Episode performance analysis allows efficient repurposing25:19 - Steps to build your customized production processMentioned in How Professional Podcast Producers Build a Successful Podcast WorkflowMonday.com Subscribe to The Podcast Newsroom How to Efficiently and Effectively Run Your Podcast and Business Learn more about Podcast Production Services Learn more about Podcast Strategy Intensives Rate and Review the podcast Send us a textTake your show from content machine to conversion machine with strategy-driven podcast production. Our team has TWO spots available right now.Learn more and book your free call with Stacey at Uncommonlymore.com/Production.Support the show

Is your podcast just another item on your to-do list, or is it a powerful sales asset? If you're stuck creating content for content's sake, you're missing out on the full potential of your podcast. Your show can't just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purchasing decision.In this episode of The More Profitable Podcast, we'll explore how to transform your podcast into a valuable sales tool. I'll share actionable strategies to help you create content that educates and moves your audience closer to making a buying decision. Let's get your podcast working for your business, not just filling your schedule.1:07 - One of the most dangerous mistakes you can make with your podcast5:42 - Sponsor-backed vs. self-sponsored podcasts: What's the key difference?13:51 - Three essential questions to shape your podcast topics and calls to action19:08 - A real-world example of how to weave sales messages seamlessly into your episodesMentioned in From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion ToolPodcast Strategy IntensivePodcasting AMA with Uncommonly MoreThe Podcast NewsroomHow Nicole Otchy Uses Her Podcast As a Sales AssetNavigating Imperfection with the 20 Shitty Episode ExperimentHow the Profitable Podcaster Mastermind Helps You Transform Your Show Into a SalesWhat Happens During a Podcast Strategy IntensiveRate and Review The More Profitable PodcastSend us a textGet your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. See you there!Support the show

Do you fear that you've been giving away too much free content on your podcast, and it's affecting your sales?This is one of the most common concerns when it comes to any type of content creation, and I've been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with potential clients on your podcast?In this episode of The More Profitable Podcast, you'll learn three things that'll help you overcome this fear of giving away too much and hindering your sales. I'll cover three strategies to help you feel comfortable sharing content and turn your free content fears into strengths instead.1:17 - Why this is a common concern and why it's worth addressing7:36 - How detailed case studies are trust builders for your potential clients (and save you from educating them on the how-to of doing what you do)11:47 - The difference between educating to prove your expertise and educating to empower your audience17:24 - Why transparency about your process doesn't make your services less valuable and the psychological advantage it gives you24:04 - What to do next as you go through the upcoming content you have plannedMentioned in 3 Things to Consider If You're Worried About “Giving Away Too Much”Profitable Podcaster MastermindPodcast Strategy IntensiveThe Podcast NewsroomHow Nicole Otchy Uses Her Podcast As a Sales AssetFathom | MondayRate and Review The More Profitable PodcastSend us a textGet your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama. See you there!Support the show

Share your thoughts with Stacey - Click here to send her a text directly.As a business owner, your podcast shouldn't just be a vehicle to get content out there. With the right approach, it can be an asset that better serves your goals and helps make your business profitable.That's where something like the Profitable Podcaster Mastermind comes in. If you've listened to this show for a while, you've heard from a few mastermind members about their experience. But let's go more in-depth on how the program works and why it's so valuable.In this episode of The More Profitable Podcast, you'll learn how the mastermind operates and what you'll gain out of it. I'll take you through the structure of each month so you can see how it helps you approach your podcast more efficiently and strategically to achieve your goals.3:09 - What we cover in each call in the first month of the group program7:20 - How we shift into content and start building sales assets in the second month9:58 - How the third month of the mastermind is a little bit different and brings it all together12:54 - Why the group is intentionally small (and why it's a mastermind instead of a course)15:22 - The shift that happens for you and your show inside the programMentioned in How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales MachineProfitable Podcaster MastermindThe Podcast NewsroomHow Molly Watts Improved Her Relationship With Repurposing Podcast EpisodesHow Julia Gruber Transformed Her Podcast Into a Sales AssetHow to Make a Well-Organized Podcast Even Better with Elizabeth ShermanHow Nicole Otchy Uses Her Podcast As a Sales AssetDownloads Don't Pay Bills - How to Strategically Grow Your PodcastHow Many Downloads Per Episode Should Your Podcast Have?Podcast Housekeeping Series:How to Craft the Perfect Podcast IntroductionHow to Craft the Perfect Podcast Outro Call to ActionHow to Craft the Perfect Podcast Description and Cover ArtHow to Craft the Perfect Podcast EpisodeDon't miss it! The doors are open now to The Profitable Podcaster Mastermind.Let's ensure you're building an effective sales asset in your business and not spinning your wheels and never building the marketing tool you've dreamed your podcast could be. Join us at uncommonlymore.com/mastermindSupport the Show.

Share your thoughts with Stacey - Click here to send her a text directly.Up until now, this podcast housekeeping series has been very much about the listener. It's been more about the people on the other end who you want to entice into your business.But what about the impact on how you feel about your podcast? That's the focus for today's show where we dive into the process for putting episodes together.In this episode of The More Profitable Podcast, you'll learn about the strategical and logistical sides of preparing your perfect podcast episode. I'll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.2:15 - How often I map out episodes and the best place to find content for your podcast5:33 - My second favorite place to get podcast episode content ideas8:19 - Several ways you can record episodes12:09 - Something to be mindful of that can kill your momentumMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast EpisodeJoin The Podcast NewsroomWhat Working With Uncommonly More Looks LikeBook Your Podcast Strategy IntensiveLearn More About Podcast Production with Uncommonly MoreWe're getting ready to open the doors for our next round of The Profitable Podcaster Mastermind. Ready to build a show that's an actual sales asset in your business? Get on the waitlist now to be the first to hear when the doors open - uncommonlymore.com/mastermind.Support the Show.

Share your thoughts with Stacey - Click here to send her a text directly.When you open up Spotify or another preferred podcast app, what do you see?As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it's really, really niche). And the options can blend together.So how do you make sure your show doesn't disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.In this episode of The More Profitable Podcast, you'll learn about how to craft your show's description and cover art so that it grabs the attention of those you want to find it. I'll reveal how to update these podcast elements so that your show can reach the goals you desire.2:56 - The art of creating an attention-grabbing cover graphic for your podcast6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast9:36 - Why it both DOES and DOESN'T matter what you say in your podcast description11:40 - The questions you should be answering when putting together your podcast description14:25 - How often you need to update your show's descriptionMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover ArtJoin The Podcast NewsroomTikTok videoEP 569: “How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients”Book Your Podcast Strategy IntensiveLearn More About Podcast Production with Uncommonly MoreWe're getting ready to open the doors for our next round of The Profitable Podcaster Mastermind. Ready to build a show that's an actual sales asset in your business? Get on the waitlist now to be the first to hear when the doors open - uncommonlymore.com/mastermind.Support the Show.

Share your thoughts with Stacey - Click here to send her a text directly.Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it's good!Much of what you need for a great podcast intro also applies to your show's outro. So in this next housekeeping episode of The More Profitable Podcast, you'll learn about how to craft the perfect podcast outro. I'll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.1:46 - Why you should update your outro yearly3:09 - The goal of your podcast outro and three ways you can set it up7:49 - One thing I absolutely don't recommend you do with your show's outro9:34 - How long your podcast outro should be10:30 - Quick dos and don'ts of crafting the perfect podcast outroMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast OutroJoin The Podcast NewsroomReserve Your Seat for Podcasting for Profitability Book Your Podcast Strategy IntensiveLearn More About Podcast Production with Uncommonly MoreThe Podcast Housekeeping SeriesStrategically Repurposing Your ContentHow to Craft the Perfect Podcast IntroHow to Craft the Perfect Podcast OutroHow to Craft the Perfect Podcast Description and Cover ArtHow to Craft the Perfect Podcast EpisodeWe're getting ready to open the doors for our next round of The Profitable Podcaster Mastermind. Ready to build a show that's an actual sales asset in your business? Get on the waitlist now to be the first to hear when the doors open - uncommonlymore.com/mastermind.Support the Show.

Share your thoughts with Stacey - Click here to send her a text directly.New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you're an older listener with a podcast, it's a good refresher to clean up or update things if you haven't done so in a while.Today, on the show, we'll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you'll learn how to make sure it's (still) doing the job you want it to for your show. 2:42 - How often should you update your podcast intro4:55 - The purpose of your podcast introduction7:18 - A little something special we do with The More Profitable Podcast intro8:16 - My strong opinions on how you should structure your podcast intro12:58 - Quick dos and don'ts of crafting the perfect podcast introductionMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast IntroJoin The Podcast NewsroomReserve Your Seat for Podcasting for Profitability The Profitable Podcaster MastermindBook Your Podcast Strategy IntensiveLearn More About Podcast Production with Uncommonly MoreSupport the Show.

Share your thoughts with Stacey - Click here to send her a text directly.If you've been podcasting for more than an episode, you've likely thought, “How can I make this better?” We're all striving to make our shows more effective, impactful, and engaging. However, meaningful improvement often boils down to focusing on three key areas.Today, we're diving into these three crucial categories: gear, process, and production. I'll share actionable changes you can make in each area to enhance not only your show's final product, but also the experience of creating it. By focusing on these aspects, you'll find more satisfaction in both the end result and the journey of podcasting.As we explore these categories, consider how each one impacts your podcast's overall quality and your personal workflow. The goal is to help you feel more confident and excited about the content you're producing, ultimately making your podcasting journey more rewarding and enjoyable.4:00 - Importance of mic placement and recording tools that allow for better audio quality.8:00 - Tips on how to set up your recording environment for optimal energy.12:00 - The benefits of batching different parts of the podcast production process.16:00 - How delegating production tasks can free up your time and improve your podcast.20:00 - How professional production can enhance the quality of your podcast.Mentioned in 3 Steps to Improving Your Podcast: Gear, Process, and Production3 Ways Podcasters Improve Sound Quality Without Upgrading a MicrophoneProfitable Podcaster MastermindPodcast Strategy IntensiveThe Podcast NewsroomRate and Review The More Profitable PodcastSupport the Show.

Share your thoughts with Stacey - Click here to send her a text directly.For every poor-fit, under-researched pitch you have for podcast guests in your inbox, you likely also have one or two pitches from podcast growth experts promising thousands of downloads for just a few bucks. But is there an ethical version of this? Can someone genuinely help grow your podcast in a legit and ethical way? That's the question we're answering today.This was a question submitted for our AMA features, which we're moving over to the Podcast Newsroom! Make sure you're subscribed so you get these episodes starting in August.In this episode of The More Profitable Podcast, we'll explore the reality of podcast growth experts, discuss the fundamental steps you need to take before hiring anyone, and understand the importance of targeted growth because all growth isn't created equal.3:30 - Updates on where to find and submit your questions for future AMAs.6:15 - Why you should be wary of too-good-to-be-true growth promises.10:00 - Understanding the purpose of growth and why it is important in your business (not just for growth sake).18:20 - Why more listeners don't always mean more conversions.22:15 - Checking if your show is doing what you want it to do now (before worrying about improving it.25:45 - Engaging with the right audience, and strategic growth methods.30:00 - Finding the right experts and strategies to grow your podcast ethically.Mentioned in Finding Ethical Podcast Growth Experts: Reality or Myth?Profitable Podcaster MastermindPodcast Strategy IntensiveThe Podcast NewsroomSubmit Your Questions for AMARate and Review The More Profitable PodcastSupport the Show.

Share your thoughts with Stacey - Click here to send her a text directly.It's time to build your own endless bucket of content ideas. Say goodbye to buying digital products or signing up for endless email lists for content inspiration, or worse scrolling TikTok hoping inspiration shows up on your FYP. Instead, dive into strategies that actually work. Learn to create meaningful content that drives your business forward by doing its job of generating, educating, and converting your right fit clients.In this episode of The More Profitable Podcast, we'll discuss how to build a system for generating content ideas, why this approach is more effective, and how to ensure your content resonates with your audience. Let's get started and take control of your content planning process!3:15 - Why creating your own content plan is more effective than using generic ideas from others.7:00 - How being mindful of your interactions can provide endless content ideas.11:45 - The actual issue isn't a lack of ideas, but recalling the best ones when needed.15:30 - Practical tools like voice notes and Fathom for recording and recalling content ideas.21:15 - How to evaluate and choose the right content ideas that align with your sales goals.26:00 - Create a content calendar that drives your business goals.Mentioned in Stop Using Someone Else's Content Plan When Trying to Sell Your ServicesFathom (Try 3 Months of Premium FREE)Profitable Podcaster MastermindPodcast Strategy IntensiveThe Podcast NewsroomRate and Review The More Profitable PodcastSupport the Show.

Share your thoughts with Stacey - Click here to send her a text directly.Like any of us, I see plenty of ads on social media, and lately, there's been a troubling theme around ways you can make sales without selling. This is insanely dangerous, and not at all new. The reason I want us to discuss this is that the theme I'm seeing lately is how you can use your podcast (public or private) as away to make sales without selling in your business.And spoiler alert… that's a lie. In this episode of The More Profitable Podcast, we're going to dig into why this notion is flawed and explore how your podcast can truly support your sales process – without trying to skip the most critical part: selling.3:00 - Debunking the myth and understanding why selling is a necessary part of business growth.8:45 - How your podcast can change the way you sell, but will never eliminate the need for selling.13:30 - A real-life example of selling through podcasting 17:00 - Why selling is a skill that requires practice and awareness.22:00 - Every small business owner's primary job is selling and how to strengthen your sales skills.Mentioned in Reality Check: There Isn't a Way to Make Sales Without SellingPodcasting for Profitability RoundtableOne-Hour Sales Strategy Call with StaceyPodcast Strategy IntensiveRate and Review The More Profitable PodcastSupport the Show.

Share your thoughts with Stacey - Click here to send her a text directly.If you're using your podcast to generate, educate, and convert right-fit clients, then you need to show up for it in a big way. That's why we're diving into what it takes to make your podcast a true sales asset in your business. Spoiler alert: it doesn't happen accidentally!In this episode of The more Profitable Podcast, I'm getting a little soapboxy (consider yourself warned!) about the three critical elements you can't skip if you want your podcast to drive business results. It's time to raise our standards and get intentional about how we use our podcasts as part of our sales process. 4:15 - Why your podcast content should focus on attracting and converting prospects rather than just entertaining your existing fans.9:30 - How to create content that guides your listeners towards a purchase, rather than just explaining the process.14:45 - Why being consistent is key to building trust and how it affects your podcast's ability to convert listeners into clients.Mentioned in 3 Critical Elements You Can't Skip If You Want Your Podcast to Be a Sales AssetPodcasting for Profitability RoundtablePodcast Strategy IntensiveRate and Review The More Profitable PodcastSupport the Show.

Share your thoughts with Stacey - Click here to send her a text directly.It's time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful.We know it can feel overwhelming to make a change to your production process, but we've not met a client yet who wasn't happy they made the move. That's why we're having this conversion today because it will allow us to make this whole process a lot less intimidating!In this episode of The More Profitable Podcast, I'm breaking down the four essential items you need to have ready before you start with a new production partner. Trust me, having these sorted out will save you a ton of headaches and help you hit the ground running. We're talking credentials, access, and all the little details that make a big difference.3:00 - Why podcasters often overestimate what they need to have ready and how to simplify your preparation process6:45 - Access to your podcast host credentials is crucial, even if you don't plan to make a change anytime soon10:30 - How to set up your website access for your new podcast production partner and why it's important to retain control over your site14:20 - Understanding who owns your music and audio files and ensuring you have full access to them18:15 - Making sure you have access to all your podcast templates and graphics and why they should belong to YOU22:00 - The questions to ask a potential new podcast production partner Mentioned in What to Prepare Before Hiring a New Podcast ProducerAsk Me AnythingPodcast Strategy IntensiveRate and Review The More Profitable PodcastProduction Services at Uncommonly MoreSupport the Show.

Share your thoughts with Stacey - Click here to send her a text directly.We all know we approach podcasting a little differently here at Uncommonly More, and today I'm sharing a prime example of that. We're diving headfirst into what I like to call the "20 Shitty Episode Experiment." Yep, you heard that right! We're all about embracing those perfectly imperfect first episodes and turning them into golden learning opportunities.We'll chat about why it's totally okay to fumble around a bit as you find your podcasting groove, in fact, it's essential. I'll share some juicy tips on how to experiment, discover your unique voice, and make sure your podcast lines up with your business goals. Plus, we're going to get real about the nitty-gritty of DIY production and why sometimes, less is more when you're just starting out.We're taking it a step further in this episode of The More Profitable Podcast and talk about how established podcasters can use this experiment when making a change. Plus, the signs to know when it's time to go all in on your podcast and line up the support you need to shift it to the next level. 01:13 - How to break free from perfectionism and start creating podcast content to find your style and voice.04:36 - Even for experienced podcasters, it is important to continue experimenting and making changes.06:44 - Some of the outside changes that might dictate a change to your existing podcast.11:13 - Encouraging DIY podcast production as a way to get started and try on podcasting as a beginner.20:42 - How to balance personal experimentation with creating episodes that serve as sales assets.26:24 - Tips for determining the success of an experiment and when it's time to go all in.31:59 - When to debrief and identify the support needed to move forward effectively.Mentioned in Navigating Imperfection with the 20 Shitty Episode ExperimentPodcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetPodcasting for Profitability RoundtablePodcast Strategy IntensiveRate and Review The More Profitable PodcastSupport the Show.

Share your thoughts with Stacey - Click here to send her a text directly.It's crucial to align your podcast tactics with your overall strategy to attract, nurture, and eventually convert the right clients. The first step to that… understanding the nuances of these tactics so that you can choose the right tools for your strategy. Too often, the tactics we discuss today are sold as strategies, and they're simply not. That's why in this episode of The More Profitable Podcast, I'm breaking down six popular podcast tactics. Two for attract, two for nurture, and two for convert, and sharing why they will AND why they won't help get a podcaster to their goals depending on their goals.Let's go into these next 12 weeks being intentional with our tactics, it becomes easier to understand why things work (or don't) when we fully understand why and how we're using them. That's why I urge you to focus on strategic planning this quarter. This isn't just about making a better podcast—it's about making a podcast that works for you and your business. 4:30 - The MOST common tactic to grow your show - feature guests.13:11 - The impact of being a guest on relevant shows to attract the right audience for the podcast.17:45 - The impact of how-to episodes based on the types of services being offered.22:48 - It's critical we're aware of moving forward and not keeping the audience stuck in the mud.25:00 - The effectiveness and relevance of case studies in different contexts.26:00 - The timing of when we use assets like audio sales pages strategically for effective conversion.27:25 - The need to integrate tactics into the overall strategy for successful outcomes vs using tactics as if they're complete strategies.Mentioned In How to Identify the Right Growth Tactics for Your Podcast StrategySubmit your question for the More Profitable Podcast AMAOne Trick to Prevent Podfade and Burnout Before It's Too LateHow to Create the Perfect Podcast IntroHow to Craft the Perfect Podcast OutroHow to Craft the Perfect Podcast Description and Cover ArtHow to Craft the Perfect Podcast EpisodeStrategically Repurposing Your ContentPodcast Strategy IntensiveRate and Review The More Profitable PodcastSupport the Show.

Share your thoughts with Stacey - Click here to send her a text directly.Looking to start converting more clients from your podcast? Stick around I'm diving into the secret sauce of podcasting – yep, I'm talking about those three must-have content categories that'll turn listeners into clients. We're going to play around with self-assessment episodes, audio sales pages, and the ever-so-sizzling social proof episodes. The best part, we've got examples below for each of these types. So in addition to talking through the strategy behind these episodes, you can check out some real life examples working for us.Get your notebook because this episode of The More Profitable Podcast will be a gold mine of ideas for you to action with your own show.5:33 - How your podcast can start helping listeners assess their readiness for the next step in their journey.10:03 - Setting clear expectations and requirements for prospective clients through audio sales pages.20:26 - The value of case studies and social proof to help potential clients understand what working with you looks like.24:37 - The best next step to start implementing these episode types in your own show.Examples of Each Content Type:Readiness:How to Identify and Leverage Your Podcasting Type for SuccessWhat if Your Podcast Isn't Just Content But Part of Your Sales Team?Audio Sales Pages:What Working With Uncommonly More Looks LikeWhat Happens During a Podcast Strategy IntensiveCase Studies:Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetUsing Your Podcast to Launch a Book with Andrea LiebrossMentioned In The Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to ConvertPodcast Strategy IntensiveRate and Review The More Profitable PodcastSupport the Show.