Smashing the Plateau

Bob Goodwin is the President of Career Club, dedicated to helping organizations and professionals unlock their full potential. As a LinkedIn Top Voice and a member of the Harvard Business Review Advisory Council, he is a recognized expert in career development, leadership, and organizational performance. Bob hosts The Work Wire with SHRM CEO Johnny C. Taylor, Jr., as well as Career Club Live, where he interviews Fortune 500 executives. As an executive coach, he helps senior leaders enhance performance, increase leadership impact, and gain career clarity—transforming cultures and driving lasting success.In today's episode of Smashing the Plateau, you will learn how to navigate economic and political chaos, build resilience, and future-proof your business or career.Bob and I discuss:How chaos and indecision impact consultants and professionals [02:20]Why building a robust business pipeline is essential [03:21]The difference between qualitative and quantitative value [04:40]How to communicate your value to decision-makers [05:53]What employers are doing in times of uncertainty [08:05]Strategies for thriving during volatility and ambiguity [11:16]Investing in the future and smart marketing strategies [13:00]Building corporate and personal resilience [15:16]The role of community in fostering innovation and support [21:09]Learn more about Bob at https://career.club/ and https://www.linkedin.com/in/bobgoodwincareerclub/Thank you to our sponsor:The Smashing the Plateau CommunitySign up now for exclusive, actionable strategy insights from our podcast—your path to success starts with just one click!

Matt is a lifelong entrepreneur, a software developer since age seven, and the founder of over 30 startups. A world traveler who has visited more than 70 countries, he hosted and produced “Places to Go” for Amazon Prime. He holds a commercial pilot's license, a real estate broker's license, and is a musician with over 30 published songs. A GIA-certified gemologist, black belt in Karate and Aikido, scuba diver, and photographer, Matt is a U.S. expat splitting his time between Colombia and Switzerland. He's also a proud father to a pilot and a firefighter.In today's episode of Smashing the Plateau, you will learn what it really takes to transition from employee to entrepreneur, navigate ups and downs in business, and create lasting client loyalty.Matt and I discuss:Lessons from early work experiences and rapid advancement [00:01:46]The difference between employee and entrepreneur mindsets [00:04:01]How setting and evolving goals drives success [00:04:55]Navigating ups and downs, from the 2008 crisis to COVID [00:05:44]Adapting business models and finding new income streams [00:06:17]The power of treating clients with genuine care [00:08:29]Building loyalty and relationships that endure transitions [00:10:09]Standing out by offering a “concierge” approach [00:19:29]How to leverage community, stay lean, and find support [00:16:22]Learn more about Matt at https://theamericano.comThank you to Our Sponsor:The Smashing the Plateau CommunityGet ahead faster: subscribe now for handpicked business tips and proven strategies straight from our podcast guests.

Prosper Taruvinga is the founder of Live Long Digital, where he helps coaches and consultants scale from six to seven figures with ease and flow. A Zimbabwean-born entrepreneur based in Australia, Prosper blends digital strategy with heart, helping experts stop relying on algorithms and build profitable, enjoyable businesses they love.In today's episode of Smashing the Plateau, you will learn how to embrace unexpected opportunities, the importance of owning your media, and how building the right community can transform your business success.Prosper and I discuss:Prosper's journey from Zimbabwe to Australia and into digital marketing [00:01:54]The role of mentorship and models in shaping career paths [00:05:02]How Prosper turned being fired into a business opportunity [00:04:01]Navigating economic uncertainty and adaptability [00:05:53]Why owning your media is crucial for entrepreneurs [00:10:12]The tools and platforms Prosper uses to grow his business [00:12:41]Why he transitioned from working with restaurants to coaches and consultants [00:15:04]The biggest mistakes coaches and consultants make—and how to fix them [00:17:50]How to clarify your message and identify your target market [00:18:58]The transformative power of community in business and life [00:21:36]Prosper's thoughts on collaboration and leveraging collective strengths [00:22:00]Learn more about Prosper at https://onlineprosperity.com.au/Thank you to Our Sponsor:The Smashing the Plateau CommunityGet ahead with exclusive, easy-to-apply insights from our podcast—subscribe now and make mastering success a part of your routine.

Wagner Denuzzo is the author of Leading to Succeed, a book on essential skills for the new workplace. He is currently a consultant and coach at his own firm. Previously, he served as the VP and Global Head of Leadership Development at IBM, as well as the VP and Head of Capabilities for the Future of Work at Prudential Financial.He is a seasoned leader in organizational development, human capital strategy, and leadership transformation, with over two decades of experience across global enterprises, consulting firms, and startups.In today's episode of Smashing the Plateau, you will learn how to effectively transition from corporate roles to entrepreneurship and the importance of collaboration in achieving success.Wagner and I discuss:Wagner's journey from humble beginnings in Brazil to a successful corporate career [02:16]The pivotal moment that led Wagner to become an entrepreneur [04:41]The role of community in organizational success [07:13]How to leverage personal experiences for professional growth [10:04]The significance of listening in consulting engagements [13:14]The importance of shared leadership and collective purpose [20:12]Strategies for overcoming imposter syndrome as an entrepreneur [22:48]Insights on building effective teams through the lens of quantum physics [25:10]Learn more about Wagner at https://a.co/d/azLLRXK.Thank you to our sponsor:The Smashing the Plateau CommunitySign up now to gain exclusive access to handpicked, succinct strategy insights from our podcast guests – your journey to success is just a click away!

Nathan Tanner is an executive coach who helps CEOs, founders, and high-impact leaders scale themselves and their companies. He's coached leaders from companies including Electronic Arts, EA, LinkedIn, Lyft, and Google. Prior to becoming a full-time coach, he held several HR executive roles, including leading the HR team at DoorDash.Nathan has served as an advisor at Y Combinator and has written for Forbes, Inc., and Fast Company. He's an IRONMAN triathlete, holds an MBA from BYU, and lives with his wife and their four children in southern Utah.In today's episode of Smashing the Plateau, you will learn how to navigate career transitions and build meaningful relationships that enhance your leadership journey.Nathan and I discuss:The unexpected path of Nathan's career journey [01:48]Insights on pursuing a career in finance and HR [03:27]The importance of finding your passion [05:24]How to identify the right business model for your skills [08:00]The distinction between the external and internal aspects of leadership [10:14]Why trust is essential in coaching relationships [12:46]Techniques for building connections with decision-makers [15:07]The role of community in personal and professional growth [18:48]Learn more about Nathan at https://www.amazon.com/dp/B0CVJWJR3H?ref_=pe_93986420_775043100 and https://nathantanner.substack.com/Thank you to our sponsor:The Smashing the Plateau CommunityJoin us now for exclusive entry to carefully selected, brief strategy tips from our podcast– mastering your journey to success is only one click away!

Dorie Clark has been named three times as one of the Top 50 business thinkers in the world by Thinkers50. She is a keynote speaker and teaches executive education at Columbia Business School. She is also the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, she writes frequently for the Harvard Business Review. Learn more at dorieclark.com.In today's episode of Smashing the Plateau, you will learn how to navigate the challenges of moving from a corporate environment to building your own business.Dorie and I discuss:The top tactical challenge for transitioning professionals [02:20]The emotional hurdles of leaving a corporate job [04:15]Strategies for effective business development [06:27]The importance of community during your transition [07:25]How to market yourself as an expert [10:32]The role of content creation in establishing credibility [18:36]The significance of social proof in building your reputation [19:16]Dorie's recommended resources for aspiring entrepreneurs [27:16]Learn more about Dorie at https://www.dorieclark.com/subscribe.Thank you to our sponsor:The Smashing the Plateau CommunityBecome a member now to gain exclusive access to carefully selected, practical strategy tips from our podcast guests—unlocking your path to success is only a click away!

Lyndsay Dowd is a speaker, founder, author, coach, podcast host, and disruptor. She is an accomplished leader and decorated seller who has successfully managed large, diverse, high-performing sales teams over the last 25 years, 23 of which were spent climbing the ranks at IBM. Lyndsay was also a featured guest lecturer at Harvard University.In creating her company, Heartbeat for Hire, she has devoted her career to transforming leadership by building irresistible cultures and implementing modern leadership practices to achieve the best results from teams. She has been featured in Fortune Magazine, HR.com, Authority Magazine, ABC, NBC, FOX, and more than 90 podcasts. Lyndsay is a two-time author of both “Top Down Culture” and a contributing author to the anthology “Voices of Women.” She also hosts the globally ranked podcast, Heartbeat for Hire, which is in the top 5%, and is a frequent guest speaker on live and recorded shows.Today, she is the Chief Revenue Officer for Intry, where they are merging the best of technology with the best of humanity to help job seekers and those in transition land the jobs of their dreams.In today's episode of Smashing the Plateau, you will learn how to transition from a corporate career to entrepreneurship and build a successful business model with your expertise.Lyndsay and I discuss:Lyndsay's journey from IBM to entrepreneurship [02:01]The inspiration behind Heartbeat for Hire [04:14]How to build a culture that drives results [05:46]Strategies for effective leadership in today's world [08:35]The importance of investing in yourself during transitions [09:15]How she became a TEDx speaker [10:20]The role of community in personal and professional growth [16:15]Insights from her forthcoming book [21:11]Learn more about Lyndsay at:https://www.instagram.com/lyndsaydowdH4Hhttps://www.facebook.com/LyndsayDowdH4Hhttps://www.tiktok.com/@lyndsaydowdh4hhttps://www.youtube.com/channel/UC9asGvE8Ks4XjR2UNwNmKDwhttps://heartbeatforhire.com/Thank you to our sponsor:The Smashing the Plateau CommunityUnlock a treasure trove of exclusive strategy tips from our gurus – take the first step toward mastering your success with just one click!

She has an innate curiosity, which she has leveraged to build business relationships and teaches others how to do the same. Her passion lies in working with people who want to grow their businesses through relationship marketing and networking—and she accomplishes this using both online and offline strategies. LinkedIn training is a significant part of Janice's business. She believes that all business professionals need to have a magnetic LinkedIn profile and that LinkedIn is THE platform for attracting new clients, strategic partners, and referrals.Staying connected and nurturing relationships come next, and Janice shows clients how to implement a "tangible touch" follow-up system to achieve that.Janice truly values the friendships and business relationships she cultivates, and when she meets someone new, she is always thinking, "How may I support you?"In today's episode of Smashing the Plateau, you will learn how to leverage your relationships and effectively use LinkedIn to expand your professional network.Janice and I discuss:Janice's journey from teaching to entrepreneurship [01:18]The challenges she faced transitioning to self-employment [02:47]The importance of networking and follow-up [06:54]How Janice utilized the Chamber of Commerce for business growth [09:20]The role of LinkedIn in building relationships [10:36]Strategies for effective communication on LinkedIn [13:44]The significance of consistency in social media engagement [20:32]How to protect and nurture your community connections [21:57]Learn more about Janice at www.janiceporter.com and connect with her on LinkedIn at linkedin.com/in/janice-porter.Thank you to our sponsor:The Smashing the Plateau CommunitySign up today to unlock exclusive insights and bite-sized strategies from our experts—your journey to mastering success is just a click away!

Jane Wesman is the creative force behind the public relations agency that bears her name. An expert in book marketing and publicity, she is the author of Dive Right In - The Sharks Won't Bite: The Entrepreneurial Woman's Guide to Success, which has been called "a clear and concise blueprint for the tasks of operating a business" by The New York Times. Wesman is a hands-on strategist who is deeply involved in every project that her company undertakes.Her articles on marketing and entrepreneurship have appeared in such media outlets as CEO World, American Bookseller, Inc., and entrepreneur.com. Wesman served as President of the New York City chapter of the National Association of Women Business Owners for four years and is currently on the board of the Women's Media Group. Her videos about book publicity and marketing can be viewed on YouTube at Book Marketing Pro.Jane and I discuss:The top challenges faced by corporate refugees transitioning into entrepreneurship [02:33]How to clearly define your service offerings [04:13]The importance of finding and understanding your niche [04:54]Strategies for building a targeted marketing plan [08:38]The role of cash flow in sustaining your business [10:04]Creative ways to structure your service offerings [12:20]The impact of AI on consulting practices [15:30]The value of community support for entrepreneurs [20:01]Learn more about Jane at https://www.wesmanpr.com.Thank you to our sponsor:The Smashing the Plateau CommunityDon't miss out! Subscribe now for insider tips and expert strategies from our podcast—your ticket to success is just one click away!

Jason Resnick helps Course Creators, Digital Product Creators, and Coaches double their revenue from their email lists in 90 days without using email as a blunt tool to broadcast to everyone. This approach addresses the unclear path they have for converting subscribers into customers, allowing them, as business owners, to build a business designed around the life they want to live.In today's episode of Smashing the Plateau, you will learn how to leverage email marketing to create sustainable business growth.Jason and I discuss:Jason's journey from web developer to email marketing expert [01:50]The importance of aligning your business with your lifestyle goals [03:40]How to build genuine connections with your audience through email [06:45]Common pitfalls in email marketing that entrepreneurs face [09:10]Techniques for optimizing email campaigns for better results [12:45]The role of community in building your business [17:10]Jason's philosophy on saying no to projects [18:19]Tips for nurturing your email list effectively [20:38]Learn more about Jason at https://nurturekit.co/13pt-checklist?utm_campaign=stress-free-signup&utm_medium=podcast&utm_source=smashing_the_plateau&utm_content=febThank you to our sponsor:The Smashing the Plateau CommunitySign up today for exclusive insights and concise strategies with just a click away!

Simon Robinson is one of the pioneers of customer experience, having co-authored the world's first article on customer experience strategy in 1995. In the 1990s, he served as the business development manager responsible for smartphones at British Telecom (BT Cellnet/O2) and was a co-founder of Genie Internet, one of the UK's first startup unicorns developed inside BT Group. He is the Worldwide CEO of Holonomics, an international keynote speaker, and a bestselling author, including Designing Customer Experiences with Soul: How to Build Products, Services, and Brands that People Genuinely Love (2024).In today's episode of Smashing the Plateau, you will learn how to redefine customer experience by integrating the concept of 'soul' into customer interactions.Simon and I discuss:The definition of customer experience and its key components [00:02:09]Common misconceptions organizations have about customer experience [00:03:23]The importance of understanding customer experience history [00:05:00]How to align departments for improved customer experience [00:06:56]The evolution of customer experience from human-computer interaction [00:08:02]The impact of AI and digital interactions on customer experience [00:10:52]The shift towards a more humanized approach to business [00:11:56]The role of community in building effective customer experiences [00:24:04]Learn more about Simon at:Medium: https://medium.com/@srerobinsonAmazon: https://a.co/d/0jeQgFOInstagram: https://www.instagram.com/srerobinson1/Thank you to our sponsor:The Smashing the Plateau Community Subscribe now for exclusive insights featuring curated, brief strategy tips– unlocking your path to success is just one click away!

Renee Frojo has spent over 20 years helping businesses tell impactful stories. As the founder of A Good Reputation, Renee combines her journalism background with her passion for entrepreneurship to help purpose-driven startups, founders, fractional leaders, and freelancers uncover and share the stories that resonate most. Renee's relatable stories have earned her nearly 10,000 followers on LinkedIn. Through her signature approaches—Your Story is Your Strategy, which demonstrates how to build trust through personal storytelling, and Build it Publicly, a framework for overcoming the fear of vulnerability—Renee equips her clients to connect with the right audience, inspire action, and amplify their success.In today's episode of Smashing the Plateau, you will learn how to harness the power of storytelling to build trust and connect authentically with your audience.Renee and I discuss:Renee's lifelong passion for entrepreneurship [01:50]Her journey from journalism to entrepreneurship [03:06]The evolving landscape of personal branding [06:12]Challenges faced by professionals in the digital age [07:43]The importance of storytelling in marketing [10:12]Building authentic connections through personal storytelling [12:59]The role of community in business success [19:28]Learn more about Renee at https://www.instagram.com/reneelynnfrojo/ and https://x.com/frojofeed.Thank you to our sponsor:The Smashing the Plateau Community Subscribe today for insider access to curated, actionable strategies– unlocking your success is just one click away!

Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold.In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader.Michael and I discuss:Michael's journey from copywriting to marketing consultancy [02:18]The concept of becoming a "micro celebrity" [06:10]The importance of having a book to establish expertise [07:00]Overcoming the fallacy of scale in business [08:12]The impact of community on professional success [16:34]How to balance intuition and external advice [18:00]Michael's insights on thinking like a scientist to find your niche [21:35]Learn more about Michael at https://microfamemedia.com and https://michaelfschein.com.Contact Michael directly at:- Email: mfs@microfamemedia.com- Phone: (917) 273-9885Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive access and strategic insights – subscribe now and take the first step towards mastering success!

Jeannie Dougherty is a money expert and mental fitness guide who can help you rewire your money brain and make your money work for you.In today's episode of Smashing the Plateau, you will learn how to break free from stressful money cycles and harness a positive money mindset.Jeannie and I discuss:The power of believing you are more than your money [00:00:24]Understanding the emotional aspects of financial decisions [00:03:03]The concept of the "money brain" and its impact on behavior [00:07:02]Practical steps to change your financial narrative [00:09:06]The importance of taking actionable steps to improve cash flow [00:10:28]Shattering your own glass ceiling in business [00:12:55]Building a supportive community for financial success [00:18:21]Jeannie's mission with the caregiver conference [00:20:43]Learn more about Jeannie at https://globalmoneycoach.com.Thank you to our sponsor:The Smashing the Plateau Community Subscribe today for insider access to focused strategy tips from our podcast guests – take the leap towards success with a simple click!

Scott went from being gainfully employed to bankrupt to experiencing a breakthrough. In 2015, after 27 years of top-level leadership in a national multimillion-dollar family business, the door slammed shut, and Scott found himself a 50-year-old without a career. After a period of dark days and months, he knew he had to rebuild and rediscover his identity. Through trial and error, mistakes, and victories, Scott became proficient at problem-solving and executing a plan.He began to experience the joy of his newly discovered freedom. He is doing what he loves and earning a living doing it. This experience has given Scott a unique vantage point to understand the life of business owners or executives who are facing a transition in their careers and don't know what their next act looks like.Scott has dedicated his hero's journey to helping others transition from executive to freelancer. He has honed the skills and methodology to reach clarity more quickly and accelerate progress.In today's episode of Smashing the Plateau, you will learn how to break free from living by default and design a fulfilling life.Scott and I discuss:Scott's journey from gainfully employed to bankrupt to breakthrough [01:36]The impact of the 2008 financial collapse on his career [03:12]Discovering the importance of identity beyond career roles [05:45]How to transition from living by default to living by design [07:58]The six hallmarks of a fantastic fourth quarter [10:02]Strategies for iterating and executing a new life plan [12:34]The role of community in navigating transitions [15:10]Tips for finding the right support network [18:25]Learn more about Scott at https://www.servingstrong.com/join.Thank you to our sponsor: The Smashing the Plateau Community Subscribe today for exclusive insights and practical strategies– your path to success is just a click away!

Jahmaal Marshall is a corporate wellness advocate and leader who reshapes work cultures to prioritize mental health. With a 12-year track record, he equips executives and HR professionals with strategies to combat burnout and stress, teaching them how to have more energy and increase their focus and drive to thrive both professionally and personally. Through consulting and coaching programs, Jahmaal addresses deep-seated challenges such as constant stress, feelings of doubt, worry, and work-life imbalance. His solutions foster healthier work environments, yielding more present, energized employees and a more robust bottom line for the company.In today's episode of Smashing the Plateau, you will learn how to create a supportive workplace culture that prioritizes mental health.His early career and the progression to a corporate wellness advocate [00:01:55]The impact of personal experiences on his professional mission [00:03:09]Transitioning from government work to in-depth counseling [00:04:10]The signs of overworking and its long-term effects on health [00:07:07]The development of his Rewire and Renew framework [00:08:39]How personal crises influenced his professional perspective [00:09:17]The transformative effect of setting boundaries in professional life [00:15:37]His approach to content creation and community building on LinkedIn [00:12:15]Learn more about Jamal at:(Burnout Mini-Course): https://calendly.com/listenthenspeak/30min (Discovery Call): https://jahmaalmarshall.podia.com/https-jahmaalmarshallpodiacom-the-burnout-mini-course?coupon=SMASHTHEPLAT2025Thank you to our sponsor:The Smashing the Plateau Community Sign up today for premium access to expertly curated, succinct strategy tips– your pathway to success starts with a simple click!

Alison Ver Halen majored in English and Psychology without realizing she was obtaining the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today, and Alison is still writing blog posts, as well as website landing pages and emails. She also integrates SEO and marketing strategy into the content she writes to give her clients the best chance of attracting, engaging, and converting their ideal clients.In today's episode of Smashing the Plateau, you will learn how to transform your passion for writing into a successful business.Alison and I discuss:How Alison stumbled into content marketing as a career [01:54]The importance of talking about your passion [02:05]Finding your community and networking effectively [03:38]The evolution of Alison's business model [06:01]The significance of SEO and marketing strategy in content creation [09:11]How to track what works and what doesn't in your business [10:31]The role of consistent content creation in building trust [13:00]Tips for professionals struggling with content creation [14:54]The importance of distribution channels for your content [16:21]Alison's approach to leveraging YouTube and podcasts [18:00]Learn more about Alison at:https://avwritingservices.com/https://www.youtube.com/@alisonverhalencontentmarketerhttps://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9Thank you to our sponsor:The Smashing the Plateau Community Subscribe for exclusive strategy advice from our podcast guests – transform your path to success with just one click!

Tammy Gooler Loeb is an executive leadership and career coach, speaker, and facilitator with expertise in leadership, team development, organizational culture, communication, and career transitions. For over two decades, she has enjoyed supporting clients across a wide variety of sectors and industries.Tammy is the author of the award-winning book, Work from the Inside Out: Break Through Nine Common Obstacles and Design a Career That Fulfills You. She hosts a biweekly podcast, Work from the Inside Out, featuring professionals who have transitioned their careers to more meaningful and satisfying work.In today's episode of Smashing the Plateau, you will learn how to redefine career success and find happiness in your professional life.Tammy and I discuss:The evolving definitions of career success and happiness [02:34]The impact of remote and hybrid work on career fulfillment [03:29]How to find balance between personal and professional lives [05:10]The importance of control over work environments [06:51]Challenges faced by new leaders in today's organizations [10:27]Strategies for finding support in leadership roles [13:15]The value of community in overcoming leadership challenges [19:00]Learn more about Tammy at:https://www.instagram.com/tammygoolerloeb/https://www.facebook.com/TammyGL/Thank you to our sponsor: The Smashing the Plateau Community Join now for exclusive access to curated, brief strategic tips from our podcast professionals – transforming your path to success is only a click away!

John Neral is an executive and career transition coach who helps mid-career professionals find a job they love or learn to love the job they have. He is also an author, speaker, and host of The Mid-Career GPS Podcast. When he's not working, John is a professional bowler who continues to compete on the PBA Regional Tour.In today's episode of Smashing the Plateau, you will learn the importance of storytelling and stability for career advancement in a rapidly evolving job market.John and I discuss:* The current challenges facing mid-career professionals [02:05]* Why stability is a primary concern in today's economy [04:48]* The importance of telling your story effectively [06:30]* How to use evidence-based metrics to demonstrate your value [08:15]* Techniques for keeping interviewers engaged [11:10]* Strategies for leveraging your network effectively [14:20]* The significance of personal boundaries for professional well-being [17:35]Learn more about John at:LinkedIn - https://www.linkedin.com/in/johnneral/YouTube - https://www.youtube.com/@johnneralcoachingInstagram - https://instagram.com/johnneralcoaching Thank you to our sponsor: The Smashing the Plateau Community Join us now for exclusive access to carefully curated, concise strategies from our podcast experts – take the first step toward your success with just one click!

Philip VanDusen is a branding consultant serving SMBs and entrepreneurs based in New Jersey, USA. As a thought leader, Philip shares his expertise in marketing, design, and entrepreneurship on YouTube to his 295k subscribers, in the Brand•Muse newsletter, the Bonfire mastermind community, and on the Brand Design Masters podcast.Philip has led creative teams in both global branding agencies and global corporations — serving as VP of Design for PepsiCo and Old Navy, and as Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of Fortune 100 companies.In today's episode of Smashing the Plateau, you will discover how to navigate significant career changes and master the art of branding from a seasoned expert. Philip and I discuss:His reflections on what he might have done differently in his career [00:00]How he transitioned from a corporate role to entrepreneurship [02:13]The concept of career being more like a web than a ladder [02:52]Starting out in branding and the progression to where he is now [03:42]The importance of experiential learning over formal education in some fields [04:58]Dealing with imposter syndrome and the fear of uncertainty [06:18]The shift from working in real life to digital environments and adapting to new technologies [08:42]Advice for corporate refugees transitioning to their ventures [10:02]Establishing credibility and authority when starting new [11:39]The vital role of community in supporting career transitions [12:35]The importance of visual branding and consistency across platforms [14:01]How to start building a personal brand even before fully defining your services [16:35]Exploring the potential of digital content to attract and retain clients [21:06]Learn more about Philip VanDusen:WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingLINKEDINhttps://www.linkedin.com/in/philipvandusen/YOUTUBEhttps://www.youtube.com/c/philipvandusenThank you to our sponsor:The Smashing the Plateau CommunityGain immediate access to exclusive, streamlined strategy advice from our podcast experts by subscribing now – your journey to success is just one click away!

Jon Leland has been a media innovator for over 40 years, including serving as the founding director of creative services for the USA cable TV network. He has led video production and creative services companies for over 30 years. Currently, Jon is the host and producer of the Video Mojo video podcast and the creative director of the boutique marketing agency ComBridges, which delivers content, social media, and video marketing services, as well as AI creativity consulting. Jon's passion is supporting people in living more creatively and joyfully through his latest venture, the Creativity Sandbox Community.In today's episode of Smashing the Plateau, you will learn about the transition from corporate life to entrepreneurship, the critical role of community and networking in sustaining a business, and how AI can be harnessed to fuel creativity and innovation.Jon and I discuss:His journey from an employee to a media innovator and entrepreneur [00:21]How community and networking supported his career transition [03:48]The critical role of AI in creativity and marketing today [06:36]The evolution of his business and the multiple pivots over the years [08:01]The concept of "following the juice" and finding your passion [18:04]How to harness AI effectively for creative processes [18:29]Advice for corporate refugees looking to start their own business [24:08]Learn more about Jon at https://play.combridges.com.Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive access now to carefully selected, concise strategy insights from our podcast experts – one click can set you on the path to success.

Blair began his career in New York at the HarperCollins Speakers Bureau, a business he never knew existed. From there, he had the privilege of leading the Hachette and Simon & Schuster Speakers Bureaus for GTN (now UTA Speakers), before moving west to work with Keith Ferrazzi (author of "Never Eat Alone"). He served as his chief of staff for over three years and learned how keynote speaking can be strategically positioned for corporate coaching and consulting while also studying at UCLA Anderson.After a few temporary roles during his last year of business school, he returned to the Speakers Bureau world post-graduation. However, after signing and establishing talent, growing and scaling valuable assets and businesses for bosses with nothing to show for it after leaving, he had had enough.In today's episode of Smashing the Plateau, you will learn about the intricacies of the speakers bureau industry and how to leverage speaking engagements for business growth and personal success.Blair and I discuss:His journey from working at traditional speakers bureaus to founding his own firm [00:21]What initially drew him to the speakers bureau industry [01:49]The business model behind speakers bureaus and how they operate [03:00]His decision to pursue an MBA and how it influenced his career [04:11]The challenges of working under restrictive leadership and the push towards entrepreneurship [07:50]The strategic positioning of keynote speaking in business development [00:43]How his business model differs from traditional speakers bureaus and the focus on holistic client management [11:18]Advice for corporate refugees on leveraging speaking engagements [13:39]Learn more about Blair at https://calendly.com/bbn-cm/new-client-call.Thank you to Our Sponsors:The Smashing the Plateau CommunityConnect with us for insightful strategy tips from our experts, designed to help you master your success journey effortlessly.

Philippa Levenberg is the Co-Founder and Managing Partner of Sable Strategy, a senior-level strategic communications firm specializing in PR and reputation management for corporations, nonprofits, and trade associations. The firm was recently named to Inc. Magazine's 2024 "Best in Business" list. Philippa's career has focused on leveraging digital, social, and paid media strategies to build employer brands, develop thought leadership programs, engage advocates, navigate crises, and shape policy outcomes. Prior to founding Sable, she led and grew digital media practices and products at several agencies, including a leading global public affairs firm within Publicis Groupe. She is based in the D.C. area.In today's episode of Smashing the Plateau, you will learn how to leverage your experiences to build a resilient business and lead with impact in the evolving landscape of public relations.Philippa and I discuss:Why resilience is key in entrepreneurship [00:00]How Philippa's bi-continental life shaped her approach to business [02:12]Transitioning from journalism to PR and the evolution of media [03:07]The importance of digital and social media strategy in crisis communication [04:33]The flawed model of big agency PR and the creation of Sable Strategy [05:44]Empowering women in the workplace and the importance of senior-level consultancy [07:22]The role of partnerships in entrepreneurship and the support systems that matter [10:21]Lessons from the initial months of starting Sable Strategy and recognizing opportunities [10:59]The impact of COVID-19 on women in the workforce and entrepreneurship [21:44]Learn more about Philippa and her work at https://www.sablestrategy.com/ and https://www.linkedin.com/in/philippalevenberg/.Thank you to our sponsor:The Smashing the Plateau Community Register now for exclusive access to our concise, expert-curated strategy tips from podcast professionals—your shortcut to success is just one click away!

Debra Eckerling is a goal strategist, workshop leader, and award-winning author and podcaster on a mission to change goal culture both inside and outside the workplace. As the creator of The DEB Method for simplified goal-setting, Debra works with individuals, teams, and businesses on personal and professional projects, networking strategies, and book proposal development. She hosts the GoalChatLive/GoalChat and Taste Buds with Deb podcasts and is the author of "Your Goal Guide" and "52 Secrets for Goal-Setting and Goal-Getting."In today's episode of Smashing the Plateau, you will learn how Debra Erling, a goal strategist, workshop leader, and award-winning author and podcaster, has developed a systematic approach to setting and achieving goals in both personal and professional spheres.Debra and I discuss:How Debra's journey in corporate communications led her to her current role as a goal strategist [00:38]The common pitfalls professionals encounter in goal setting and how to overcome them [01:01]Debra's DEB Method for goal setting simplified and how it can align your personal and professional aspirations [01:25]The importance of having personal goals in the workplace and how it contributes to overall fulfillment [06:50]The steps to correctly set goals using the DEB Method: Determine your Mission, Explore your Options, Brainstorm your Path [09:38]How networking and building community play crucial roles in achieving one's goals and in business development [16:23]The impact of having multiple roles and identities on professional growth and networking [04:36]Learn more about Debra at:https://52Secretsbook.comhttps://thedebmethod.com/bloghttps://www.amazon.com/Your-Goal-Guide-Planning-Achieving/dp/1642501506https://www.amazon.com/52-Secrets-Goal-Setting-Goal-Getting-Focused/dp/168481717Xhttps://youtube.com/@thedebmethodhttps://linkedin.com/in/coastbunnyThank you to our sponsor:The Smashing the Plateau CommunityJoin now for exclusive entry to our handpicked, concise strategic advice from podcast experts – master your path to success with just one click.

Liz Steblay is sometimes referred to as "the Yoda of solopreneur success." She isn't small, green, or ancient, but she has mentored thousands of self-employed professionals, helping them realize their dreams of becoming solo entrepreneurs. With decades of experience in building her own solopreneur career, including the creation of two thriving businesses that serve independent consultants, Liz recently published her bestselling book, "Succeeding as a Solopreneur: Six Keys for Taking the Leap, Winning Clients, and Building Wealth."In today's episode of Smashing the Plateau, you will learn the essential keys to success as a solopreneur, including how to conquer fears, build thriving client relationships, and effectively set your consulting rates.Liz and I discuss:The importance of pedigree and confidence in setting consulting rates [02:04]How Liz transitioned from corporate employment to successful self-employment [02:57]The significance of proactive outreach and maintaining relationships [03:18]Key strategies to vanquish fear, uncertainty, and doubt as a solopreneur [04:35]The importance of being known for something specific within your field [10:14]How to negotiate and present your rates confidently [07:59]The crucial role of professional setup and appearance in consulting success [15:45]Strategies for effective taxation and wealth building for solopreneurs [21:00]Learn more about Liz and her work at http://www.SixKeys.info and http://www.IndependentConsulting.org.Thank you to our sponsor:The Smashing the Plateau CommunitySubscribe immediately to receive exclusive access to streamlined, precise strategy advice from our podcast experts – one click is all it takes to begin mastering your success journey!

Dr. Carla Fowler is an MD, PhD, and elite executive coach. For the last decade, she has been a secret weapon for scores of CEOs, entrepreneurs, and other senior leaders. Carla's unique approach combines the latest research in performance science with timeless best practices to help top performers level up and achieve their goals.In today's episode of Smashing the Plateau, you will learn how to make bold career transitions, leverage your existing skills in new ways, and maximize your performance through strategic coaching.Carla and I discuss:Her early realization that the traditional medical career path wasn't for her [00:02:19]The critical role of challenges and how they shaped her career decisions [00:02:57]Insights into her transition from medicine to elite executive coaching [00:05:37]The importance of autonomy and designing a multifaceted life [00:05:10]How she navigated the early days of establishing a coaching practice [00:17:26]The strategic decisions not to pursue further formal education in coaching [00:12:45]Techniques for building a successful personal business and brand [00:20:21]The value of networking and personal connections in business development [00:17:26]Learn more about Carla at https://www.thaxa.com/p/smashing-the-plateau.Thank you to our sponsor:The Smashing the Plateau CommunitySecure your subscription today for exclusive access to tightly curated strategy advice from our podcast experts – start mastering your success journey with a single click.

Holly Jean Jackson is a Revenue and Performance Consultant, Speaker, Podcast Host, Author, and founder of Business Builder Throw Down. Her career spans technology, communications, organizational change, public relations, and content strategy.She has dedicated over 12 years to helping business leaders get their groove back physically, mentally, and emotionally. She led a Local to Global Policy Initiative to influence future leaders' impact on communities. Fun Fact: Holly played first chair clarinet at Carnegie Hall and is a black belt in karate.In her Peak Performance Blueprint, she takes a holistic and logistical approach to success. After all, one can't have massive success in business without a life of equal or greater success.Business owners hire her to master the art and science of real success because most lack direction, action, and results. She helps define and design a business roadmap for impactful visibility, intentional profitability, and endless sustainability.In today's episode of Smashing the Plateau, you will learn how to transition from corporate instability to building a successful consulting business through resilience and strategic community building.Holly and I discuss:What led Holly to start her own business [01:26]Why top performers get laid off [02:13]The difference between being a consultant and an employee [04:45]How to find and refine your niche [06:55]The importance of defining success on your own terms [10:59]How to tactically and financially prepare for a business transition [14:12]The role of community in achieving business success [16:16]Learn more about Holly at:https://www.linkedin.com/in/hollyjjackson/https://www.facebook.com/hollyjeanjacksonhttps://www.instagram.com/coachhollyjeanjackson/ https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMgwww.hollyjeanjackson.comThank you to our sponsor:The Smashing the Plateau Community Join now for privileged access to expertly curated strategy advice from our podcast specialists – your journey to mastering success is only a click away.

Monika started Mastermind Mentoring in 2023 after spending 23 years in the high-tech consulting world, where she focused on solving customer problems through technical innovation, growth strategy, and client relationship management. The entrepreneurial path found her when life threw her a curveball, and her position was eliminated. During that time of transition, she felt a heartfelt calling to pursue a path of service to others and became an intuitive life coach and healer. Now, she focuses on helping women become successful by reconnecting with their essence and inspiring greater awareness of the empowerment that comes from embodiment.In today's episode of Smashing the Plateau, you will learn how to transition from a corporate environment to a fulfilling life of coaching and personal growth.Monika and I discuss:What led Monika to embrace change after her corporate career ended [00:02:13]Differences between working within large enterprises and nimble startups [00:04:08]How a profound health diagnosis prompted Monika's journey toward self-discovery and healing [00:06:19]The impact of emotional and internal healing on personal growth [00:08:21]Techniques Monika used to trigger self-healing and remission [00:12:33]How Monika leverages community and authenticity for personal and professional development [00:18:00]Advice on maintaining openness and questioning everything to unlock new possibilities [00:20:26]Learn more about Monika at:LinkedIn: https://www.linkedin.com/company/mastermind-mentoring/Website: https://mastermind-mentoring.comInstagram: https://www.instagram.com/mastermindmentoring/Thank you to our sponsor:The Smashing the Plateau Community Subscribe today for access to carefully selected strategy tips from our community, supporting you in mastering your path to success.

Kellan is the ultimate alchemist for entrepreneurial growth, a bestselling author of 20 books, and the founder of "Your Ultimate Life." Kellan helps entrepreneurs move mountains, melt barriers, and mobilize superpowers to achieve their dreams.Kellan's personal journey includes battles with depression and addiction. Now, he is committed to helping 300 million people create income and impact in the world by discovering, developing, and serving with their skills, gifts, and life experiences.In today's episode of Smashing the Plateau, you will learn how to integrate purpose, prosperity, and joy to live your ultimate life.Kellan and I discuss:His journey from personal challenges to ultimate life success [00:58]The role of money in creating impact [04:49]Dispelling common myths about wealth [05:14]Harnessing personal skills, gifts, and life experiences [08:31]The power of consistency over content [13:01]Strategies for overcoming self-doubt [13:59]Kellan's daily proactive practices [17:35]How community enhances growth and success [22:43]Learn more about Kellan at https://kellanfluckigermedia.com and https://yourultimatelife.ca.Thank you to our sponsor:The Smashing the Plateau Community Subscribe to receive thoughtful, strategic insights from our podcast experts—your next step toward success is just a click away.

Dr. Corinna Freitag is an Executive Coach, Advisor, and Speaker with over 30 years of expertise in natural and human sciences, spanning university, industry, and continuing education. She coaches STEM professionals to overcome workplace challenges so that they look forward to Mondays again. She holds a Ph.D. in chemistry and is certified as an Executive Coach. She has lived in different countries and worked globally for over 18 years in the automotive and chemical industries, in various positions with colleagues ranging from the shop floor to Senior Vice Presidents.In today's episode of Smashing the Plateau, you will learn how to transition from the corporate world to a fulfilling career in coaching.Corinna and I discuss:What led Corinna to become a coach [03:01]How Corinna integrated her scientific and human skills [04:34]Her experiences transitioning to self-employment [06:03]Challenges faced while building her own business [07:43]Who her ideal clients are [07:30]Strategies for breaking patterns that hold professionals back [08:47]The role of positive intelligence in coaching [09:27]Her personal growth and learning journey [06:53]Advice for others considering a career transition [13:20]Learn more about Corinna at:https://www.linkedin.com/in/drcorinnafreitag/; http://www.corinnafreitag.de ; http://www.calendly.com/corinnafreitag/60min ; https://www.positiveintelligence.com/.Thank you to our sponsor:The Smashing the Plateau CommunitySubscribe immediately for unique access to expertly crafted, concise strategy tips—your success journey is just a click away.

Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line at all costs.Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.In today's episode of Smashing the Plateau, you will learn how to build a sustainable business without sacrificing wellbeing.Jessica and I discuss:Jessica's journey from corporate to entrepreneurship [02:07]The concept of enterprise thinking [02:58]Jessica's career transition to life coaching [06:05]The role of relationships in business success [10:32]Challenges in the first and second years of a new business [19:40]The power of community connections [22:23]Learn more about Jessica at:Website: https://www.jessicalackey.com/Instagram: https://www.instagram.com/jessicalackey_consulting/LinkedIn: https://www.linkedin.com/in/jessica-lackey/Twitter: https://twitter.com/jslackeyThank you to our sponsor:The Smashing the Plateau Community Unlock exclusive strategy insights by subscribing now—our podcast experts have mastered your journey to success, just a click away!

Diana has spent the last 20 years in SaaS. She has expertise in sales, customer success, Six Sigma, and service delivery. She is currently the Senior Director of Transformation at Kantata. As a leader, Diana is passionate about leveraging emotional intelligence in the workplace to drive meaningful outcomes, and she speaks and coaches on this topic.In today's episode of Smashing the Plateau, you will learn how to navigate career changes by harnessing emotional intelligence and mindset shifts.Diana and I discuss:The challenge of balancing passions and professional commitments [02:31]Strategies for overcoming the fear of pausing a project [04:00]How a mindset shift can create new opportunities [06:42]Tools and frameworks that aid in decision-making [07:14]The impact of reduced casual conversations in a remote work environment [10:29]How personal values align with professional roles [13:00]Diana's thoughts on future career paths and passions [16:09]Learn more about Diana on LinkedIn: https://www.linkedin.com/in/dianaacuna/.Thank you to our sponsor:The Smashing the Plateau Community Sign up today for exclusive insights and straightforward strategies from our podcast experts—your journey to success is just a click away.

Deb Coviello is an accomplished author, podcast host, and leadership expert in quality and operational excellence, known as the CEO Whisperer. Deb uses her 30 years of experience to help CEOs and C-suite leaders of tomorrow find peace of mind by providing solutions to their technical business issues and elevating their teams. Her book, "The CEO's Compass," is a go-to guide for navigating challenges and achieving lasting success.In today's episode of Smashing the Plateau, you will learn how to transition from corporate work to entrepreneurship and the importance of community in navigating business challenges.Deb and I discuss:Her entrepreneurial journey and starting Illumination Partners [02:22]Building a personal brand and the need for sales and marketing skills [04:00]How to determine when to stay the course or pivot [06:12]The role of self-reflection and daily routines in success [08:21]Expanding into a media company and creating content [11:00]Targeting C-Suite leaders in her business strategy [14:25]Learn more about Deb at https://dropinceo.com.Thank you to our sponsor:The Smashing the Plateau Community Unlock exclusive insights by subscribing now. Get concise strategy tips from our podcast experts and start mastering your road to success with just a click.

Bou is a leadership consultant who helps his clients discover how to bring out the best in themselves and others. He designs and delivers customized leadership development workshops for executive teams around the globe. Bou also has a thriving executive and life coaching practice. Together with his wife, Riva Greenberg, he supports people living with diabetes. He resides in Brooklyn, NY.In today's episode of Smashing the Plateau, you will learn about navigating solo entrepreneurship in a turbulent environment using practical, data-driven strategies.Bou and I discuss:The importance of building on personal experience and podcast insights [00:00:00]Challenges faced by solo entrepreneurs after corporate careers [00:00:47]Overview of the SMASH system [00:03:40]The five elements of the SMASH framework [00:04:17]The role of thinking partners and community collaboration [00:07:08]Common challenges like marketing and staying relevant [00:10:45]How our book addresses entrepreneurial challenges [00:13:31]Learn more about Boudewijn at https://www.spimanagement.com/.Thank you to our sponsor:The Smashing the Plateau Community Click to subscribe and gain exclusive access to our podcast experts' curated strategy tips—master your success journey effortlessly.

Bou is a leadership consultant who helps his clients discover how to bring out the best in themselves and others. He designs and delivers customized leadership development workshops for executive teams around the globe. Bou also has a thriving executive and life coaching practice. Along with his wife, Riva Greenberg, he supports people living with diabetes. He resides in Brooklyn, NY.In today's episode of Smashing the Plateau, you will learn how to successfully manage the emotional and psychological challenges of entrepreneurship after a corporate career.Bou and I discuss:The importance of self-care for effective leadership [00:00]Bao's transition from quality management to leadership coaching [03:02]How the pandemic reshaped Bao's coaching practices [04:00]Navigating changes and embracing emergence in business [08:13]Strategies for responding to unforeseen challenges [09:48]The role of AI and tech evolution in the modern job market [12:05]Key components of the upcoming book on transitioning to solo ventures [17:55]Importance of managing energy and time effectively [20:19]Learn more about Boudewijn at https://www.spimanagement.com.Thank you to our sponsor: The Smashing the Plateau Community Join us now to get exclusive access to tailored strategy tips from our podcast experts—your path to success is just a click away.

Shahrina Ankhi-Krol, Esq. is a distinguished attorney and the founder of Ankhi-Krol Law. Founded in 2012, Ankhi-Krol Law has become a leading legal service provider that caters exclusively to the needs of startups, small businesses, and entrepreneurs all over the country. The firm's areas of practice are Business, Contract, Trademark, and Copyright Laws.Shahrina has presented legal topics at countless business conferences, expositions, educational institutions, and on Law and Crime. She has also appeared on CNN, FOX, NBC, and CBS. She is a nine-time Rising Star Super Lawyer, a recognition given to no more than 2.5% of attorneys in each state, each year.In today's episode of Smashing the Plateau, Shahrina Anki Krol shares her valuable insights on the common legal challenges faced by new business owners. We delve into the importance of creating formal business entities, the crucial role of well-drafted contracts, and the significance of networking for business growth. Shahrina also discusses the impact of artificial intelligence in the legal field.Shahrina and I discuss:What it means to be a corporate refugee [02:23]Shahrina's journey from working at law firms to starting her own practice [03:23]The importance of creating a formal business entity [08:26]How to choose a memorable and trademarkable business name [12:04]Crafting effective contracts to protect your business [13:27]Methods to resolve disputes amicably [16:00]Utilizing artificial intelligence in legal strategies [18:33]Tapping into community to foster business success [20:53]Learn more about Shahrina at instagram.com/ankhikrollaw, facebook.com/ankhikrollaw, http://twitter.com/ankhikrollaw.Thank you to Our Sponsors:The Smashing the Plateau CommunitySubscribe today for exclusive access to sharp, expert strategy tips from our podcast – achieving mastery is just a click away.

Gloriana Teh is the founder and owner of Claritas Consulting & Coaching. She equips leaders and organizations so their people and projects can thrive. Claritas Consulting & Coaching provides strategy and talent management consulting services to organizations, along with leadership and career coaching services.Prior to consulting, Gloriana was responsible for process development and optimization for a large specialty chemicals company. She pivoted from process development to people development after over 20 years of corporate experience.In today's episode of Smashing the Plateau, you will learn how to develop essential soft skills for leadership and team success.Gloriana and I discuss:What prompted Gloriana to transition from engineering to consulting [00:02:27]The role of soft skills in technical teams [04:31:8]Defining and understanding soft skills [00:05:11]The importance of human interaction for team collaboration [00:05:44]Initial consulting experiences and challenges [00:05:55]Designing and implementing a data visualization tool [00:07:17]Why digital transformation projects often fail [00:07:42]Applying core concepts across different disciplines [00:09:09]The impact of feedback and quick success on her consulting journey [00:09:39]Connecting personal strengths to business development [00:10:18]Identifying the ideal client and solving their problems [00:11:35]Upcoming opportunities and projects [00:12:17]The significance of emotional intelligence in leadership [00:13:00]Advice for transitioning from corporate to solo entrepreneurship [00:16:03]The importance of networking and community support [00:18:13]Learn more about Gloriana at https://claritas.harrisonassessments.com/.Thank you to our sponsor:The Smashing the Plateau CommunityJoin now to get exclusive, concise strategy tips from our podcast experts – your success journey starts with one click!

Steven Lewis is a copywriter who draws on decades of experience in journalism and marketing to position experts as the obvious choice for their ideal clients.In today's episode of Smashing the Plateau, you will learn how to effectively communicate your expertise and position yourself for success as a corporate refugee.Steven and I discuss:Steven's journey from law to copywriting [01:45]The mistakes businesses make in positioning [06:27]The importance of understanding your target market [10:00]What people actually value in a service provider [14:32]How understanding your value can affect pricing [18:51]The role of community in personal and professional growth [24:11]Learn more about Steven at https://taleist.agency/guides/the-landing-page-checklist/Thank you to our sponsor:The Smashing the Plateau Community

As a productivity and profitability expert, Kayvon helps entrepreneurs and business owners make consistent progress and generate momentum.In a world where information overload and execution shortages are rampant, he helps his clients implement the right growth strategies, in the right way, at the right time. Zero fluff. Just progress.Although he is a valuable resource to many, his specialty is working with coaches and consultants. Dr. Kayvon has been creating frameworks for improving both INCOME and IMPACT since 2006.In today's episode of Smashing the Plateau, you will learn the keys to running a profitable coaching or consulting business.Kayvon and I discuss:The importance of first impressions and personal branding [02:02]Why Kayvon chose to focus on coaches and consultants [04:11]Essential steps to run a profitable coaching business [05:26]How to view your service as a product [07:47]The connection between commodities and products in business transactions [10:17]Overcoming internal and external obstacles to growth [12:35]The role of community and masterminds in business success [20:00]Balancing learning and execution for growth [18:36]Learn more about Kayvon at https://simplifyprofits.com/allcourses.Thank you to our sponsor:The Smashing the Plateau CommunitySign up for exclusive, focused strategy insights from our podcast pros – mastering success is just one click away.

After nearly two decades in the corporate world, Jessica founded the educational media company Penguin Connective to create greater equality and opportunity in hard-to-navigate areas, including future readiness, foster-to-adopt, and transitioning to adulthood. She is the creator of AI Explorer Society and a ChatGPT for Teachers course that is currently serving over 1,800 educators from around the world. She lives near Raleigh, North Carolina, with her husband and their five kids.In today's episode of Smashing the Plateau, you will learn about the journey from corporate life to entrepreneurial success, and how diversification can solidify financial security.Jessica and I discuss:What motivated Jessica to leave her corporate career [02:23]The impact of her connective tissue disorder diagnosis [06:08]The importance of diversifying income streams [08:00]How she built Penguin Connective and its impact on educators [13:26]The role of AI in education and how it can be used ethically [14:34]Jessica's strategy for expanding her network through collaboration [11:29]Her focus for the upcoming year with AI Explorer Society [15:33]The value of community for entrepreneurs [16:36]Tips for corporate refugees to advance in their business [17:50]Learn more about Jessica at https://www.aiexplorers.io/.Thank you to our sponsor:The Smashing the Plateau CommunityJoin today for exclusive, curated strategy tips from our podcast experts – mastering your path to success starts with one click.

Troy Larson has over 40 years of software development and technical management experience, including five years at Amazon as a Solutions Architect.In 2022, Troy founded The Unique VA Experience, a Filipino-based coaching company that has trained nearly 300 VAs, providing opportunities for Filipinos who are looking to change careers and for stay-at-home parents looking to enter the workforce.In 2023, Troy launched The Developer's CEO Newsletter, building on his 40 years of experience, focused on the unique challenges faced by software developers who are running a small business or looking to start their own business.In today's episode of Smashing the Plateau, you will learn how to leverage your technical expertise to create impactful coaching programs and newsletters.Troy and I discuss:Troy's journey from a Commodore 64 to founding his own business [02:33]The motivation behind launching the Unique VA Experience in 2022 [03:15]The challenges faced and lessons learned in the VA coaching realm [04:00]The significance of embracing uniqueness in career coaching [04:49]Structuring monthly internship programs for VAs [05:20]The iterative process and unexpected successes, like the bootcamp initiative [07:00]Harnessing community for entrepreneurial support and development [08:00]The benefits of using OKRs (Objectives and Key Results) in a community context [11:00]The public accountability effect of OKRs and the peer pressure involved [12:56]What corporate refugees can learn from using OKRs to achieve their goals [16:12]Learn more about Troy at https://troylarson.com/.Thank you to our sponsor:The Smashing the Plateau CommunitySubscribe today for exclusive, bite-sized strategy advice from our podcast experts – achieving success has never been this easy with just one click!

Tina Collura is an award-winning Productivity and Business Development Coach who leverages over 14 years of entrepreneurial expertise to drive businesses from surviving to thriving. Through personalized consultations, she helps business owners develop growth models that secure deals and triple entrepreneurs' income swiftly.In today's episode of Smashing the Plateau, you will learn how to navigate the challenges solopreneurs face when transitioning from corporate careers to successful entrepreneurship.Tina and I discuss:Common struggles for solopreneurs [00:02:00]The importance of self-marketing and networking [00:02:27]Developing the right mindset and discipline [00:04:00]Steps to initiate and test your business model [00:04:33]Running pilot sessions and gathering feedback [00:05:45]Building confidence and the value of persistence [00:07:00]Differences in selling as an entrepreneur [00:08:30]The impact of building strong relationships [00:09:32]Tina's career journey and key learnings [00:10:48]The significance of community for entrepreneurs [00:17:00]Learn more about Tina at https://hihello.me/p/abf99156-04af-433a-abbc-44ceeddcfcb7.Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive, streamlined strategy insights from our podcast experts—one click to start mastering your path to success!

Ahsan Karim is a business strategist and founder of Light Vision Group. His company helps businesses generate more revenue with online marketing.In today's episode of Smashing the Plateau, you will learn about the journey of transitioning from a corporate career to becoming a successful entrepreneur and the importance of building an online presence.Asan and I discuss:What triggered Asan's interest in being an entrepreneur His first experience as an entrepreneurHow he learned marketingHis ideal client for Light Vision Group The role of community in entrepreneurship Upcoming projects to help entrepreneurs enhance their online presence Learn more about Asan at https://lightvisiongroup.com/.Thank you to our sponsor:The Smashing the Plateau CommunityJoin our subscribers for exclusive, concise strategy tips from our podcast experts – your path to success starts with a single click!

Erin Marcus is the founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners achieve the financial and emotional freedom they need to build a business and life they're proud of.In today's episode of Smashing the Plateau, you will learn how to unlearn corporate habits and develop a mindset for entrepreneurial success.Erin and I discuss:The necessary unlearning process from corporate to entrepreneurship Utilizing corporate skills like delegation in small business The importance of risk tolerance and testing in the marketplaceOvercoming ego and adapting to creating your own path The significance of mindset in achieving business goals Strategies for dealing with financial and self-worth challenges The role of community and networking in entrepreneurial success Learn more about Erin at:Conquer Your Business | Erin Marcus | Business ConsultingInstagram (@erinmarcusconqueryourbusiness)LinkedIn: https://www.linkedin.com/in/erinmarcusconqueryourbusiness/Facebook: https://www.facebook.com/erin.marcus.3Youtube: https://www.youtube.com/channel/UCLFD-aM6LmA10FQThank you to our sponsor:The Smashing the Plateau Community Get exclusive access to expertly curated strategy tips from our podcast – streamline your path to success with just one click!

Thomas Bertels is a management consultant and business transformation expert on a mission to make work more productive, valuable, meaningful, and impactful. He has more than 25 years of experience helping companies across a range of industries, from startups to Fortune 5, transform how work gets done. Thinkers360 has recognized Thomas as a Top 50 Thought Leader on the Future of Work and Design Thinking.Before starting Purpose Works in 2021, Thomas was a founding partner at OXYGY/Valeocon. Earlier in his career, he held leadership roles at Aon Consulting and ABB.Thomas has written several books and numerous articles on work design, process improvement, business transformation, and organizational learning. His latest book is Fixing Work: Designing Jobs Employees Love (Greenleaf Book Group). He is also the host of the Work Matters podcast, where he explores in conversations with thought leaders and executives what leaders can do to fix work.Thomas and I discuss:Thomas's motivation for writing his latest book Why Thomas chose to write a business fable The process of writing an allegoryDifferences between writing an allegory and a traditional business book The impact Thomas hopes his book will have The connection between the book and Thomas's business Challenges Thomas foresees for thought leaders today What successful consultants do differently How Thomas would start his consulting business today Basic principles of the work design frameworkThe role of community in achieving professional success Learn more about Thomas Bertels at:Homepage www.purpose.works Book Site www.fixing-work.com Newsletter purposeworks.substack.com Diagnostic www.mymojo.works Podcast https://www.youtube.com/@WorkMatterspodcast LinkedIn: https://www.linkedin.com/in/thomasbertels/, https://www.linkedin.com/company/purpose-works-consultingThank you to our sponsor:The Smashing the Plateau CommunitySign up now to receive expert strategy tips from our podcast—your success is just a click away!

Jason Willis-Lee is a popular translator trainer and has given presentations on various business topics aimed at freelance translators and interpreters for ProZ, BP, CIOL, and Training for Translators. He co-founded the Collaborative Networking Translation Project, Medico-legal Translations (www.medicolegaltranslations.com). As a solopreneur, he recently launched a podcast called 'How to Find More Direct Clients,' aimed at early career professional linguists, and he uses his professional expertise to run the 'How to Find More Direct Clients' online course."In today's episode of Smashing the Plateau, you will learn how to navigate the evolving landscape of the translation industry and leverage your expertise to build a successful business.Jason and I discuss:What motivated Jason to go soloThe transition from generalist to specialist The difference between being self-employed and entrepreneurialHow Jason stretches himself through entrepreneurship Navigating the challenges in the translation industryThe importance of leveraging AI and technologyThe role of community in business growthPersonal branding and its significance for freelancers Learn more about Jason at https://entrepreneurialtranslator.com/training-for-translators/.Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive access to expertly curated strategy tips by subscribing now – achieving success is just a click away!

After 25 years as a creative professional, Wayne founded Resonant Pixel Company just three years ago. The business experienced some early rapid growth, but it wasn't the business Wayne wanted. He has since transitioned the company into productized services, helping small businesses leverage the Squarespace platform to go from having an informational brochure-ware website to a transactional growth engine.In today's episode of Smashing the Plateau, you will learn how to transition from rapid early growth to a business model that aligns with your values and goals.Wayne and I discuss:How Wayne transitioned from unemployment to starting his business [03:00]Realizing the need to change his initial business model [04:49]Narrowing the focus and shedding off certain technologies [06:00]The importance of building processes and hiring [05:43]How to design effective business processes [09:01]Wayne's approach to hiring and testing new hires [10:48]Examples of unexpected wins in hiring [12:43]The benefits of having a subscription-based revenue model [19:00]Wayne's ideal client profile [20:00]Future plans and goals for Resonant Pixel Company [21:42]The importance of being part of a community like Smashing the Plateau [22:46]Learn more about Wayne at: https://resonantpixel.co/Thank you to our sponsor:The Smashing the Plateau CommunityUnlock exclusive, succinct strategy insights by subscribing now – mastering your success pathway is just a single click away!

Kyle Walbrun is the Founder and CEO of EfficientAide, an assistant company. He is deeply passionate about helping professionals work effectively and proficiently through a proven process of delegation. Throughout his career, Kyle has partnered with a broad range of business leaders, strategizing on how to buy back their time and eliminate worry.In today's episode of Smashing the Plateau, you will discover the strategies behind Effective Delegation with Kyle Walbrun, the founder and CEO of Efficient Aid. Kyle shares his expertise on enabling professionals to work more effectively and proficiently through a systematic approach to delegation.Kyle and I discuss:The challenges corporate refugees face when transitioning to entrepreneurshipHow to overcome the hesitation of letting go and start delegatingAssessing costs and the return on investment (ROI) of delegationThe types of tasks business leaders should delegate firstA transformative story of a client who mastered delegationHow Kyle utilizes thought partners and community to excel in his businessWhere listeners can learn more about Kyle and Efficient AidLearn more about Kyle at http://www.EfficientAide.com.Thank you to our sponsor:The Smashing the Plateau CommunityMake sure to subscribe for immediate access to expert strategy tips that are concise and curated – your success story starts with one click.

Phillip Brown is the founder of Blue Pit, Inc., a software consulting firm dedicated to improving business process automation. Throughout his career, Phillip has forged impactful partnerships with renowned organizations, including Disney, Harley Davidson, and NASA, leveraging his expertise to revolutionize their operations. His dedication lies in empowering mid-sized enterprises that grapple with challenges such as over-budget projects, organizational chaos, and high employee turnover. By implementing intuitive processes, Philip helps businesses regain control over their project management, supercharge their return on investment, and cultivate a work environment that attracts and retains top talent.In today's episode of Smashing the Plateau, you will learn strategies for scaling your business effectively and creating a sustainable and attractive company culture.Phillip and I discuss:The transition from employee to entrepreneurTackling the unique challenges faced by mid-sized businessesThe art of foreseeing potential issues and implementing change managementStrategies for fostering effective communication within teamsThe importance of building a consulting business based on relationshipsLeveraging networking and conferences for business developmentThe role of AI and automation in crafting efficient business processesHow community and communication can propel business successLearn more about Phil at www.bluepit.com.Thank you to our sponsor:The Smashing the Plateau CommunityEnlist now for bespoke access to concentrated strategy wisdom from our podcast authorities – elevate your success journey with just one click!

Ron Desi, a full-time freelancer on Fiverr, has just crossed the million-dollar threshold. He is a video content creator and professional spokesperson, who has also started an off-Fiverr agency offering video services to law firms aiming to attract clients through video. Previously, he worked as an IT consultant and directed a university MBA program.In today's episode of Smashing the Plateau, Ron Desi will share how he transformed his career from IT consulting and academia to crushing the million-dollar revenue.Ron and I discuss:Ron's journey to becoming a freelancer and the slow start on FiverrThe decision to leave his full-time job and the safety nets he createdThe strategies that led to his success, including finding a niche with low competitionThe importance of collaboration and joining communities to enhance business growthThe reasons behind focusing on video services for law firmsRon's vision for his business and the advice he offers to corporate refugeesLearn more about Ron's journey and connect with him on LinkedIn https://www.linkedin.com/in/rondesi/.Thank you to our sponsor:The Smashing the Plateau CommunityJoin our subscriber list for unique access to targeted, expert strategy tips from our podcast – your path to mastery is merely a click away!

Dr. Carla Fowler is an MD, PhD, and an elite executive coach who has been a secret weapon for scores of CEOs, entrepreneurs, and other senior leaders for the last decade. Carla's unique approach combines the latest research from performance science with timeless best practices to help top performers level up and achieve their goals.In today's episode of Smashing the Plateau, you will learn how to leverage your expertise to make significant career pivots and build a successful business model as an executive coach.Carla and I discuss:Why Carla chose a non-linear career pathThe realization that led her to pivot from medicineEmbracing high performance outside of traditional systemsDealing with resistance and misunderstandings from othersWhy she decided against structured coaching programsHow brutal focus helps in building a businessNetworking strategies for building a new careerThe challenge of selling as a new entrepreneurLearn more about Carla at www.thaxa.com and https://www.thaxa.com/p/smashing-the-plateau.Thank you to our sponsor:The Smashing the Plateau CommunitySecure your subscription for firsthand access to our expert-curated, concise strategic wisdom on our podcast – unlocking your success story is only one click apart!