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"Small Changes that Spark Big Influence"
My Book Club series is back! These are my top 10 key takeaways from Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert Cialdini. “Can you recommend a book for…?” “What are you reading right now?” “What are your favorite books?” I get asked those types of questions a lot and, as an avid reader and all-around bibliophile, I'm always happy to oblige. I also like to encourage people to read as much as possible because knowledge benefits you much like compound interest. The more you learn, the more you know; the more you know, the more you can do; the more you can do, the more opportunities you have to succeed. On the flip side, I also believe there's little hope for people who aren't perpetual learners. Life is overwhelmingly complex and chaotic, and it slowly suffocates and devours the lazy and ignorant. So, if you're a bookworm on the lookout for good reads, or if you'd like to get into the habit of reading, this book club for you. The idea here is simple: Every month, I'll share a book that I've particularly liked, why I liked it, and several of my key takeaways from it. I'll also keep things short and sweet so you can quickly decide whether the book is likely to be up your alley or not. Alright, let's get to the takeaways. --- Timestamps: 0:00 - Please leave a review of the show wherever you listen to podcasts and make sure to subscribe and leave a comment! 4:26 - Decision fatigue. 5:09 - Devote training time on errors and how those errors can be avoided. 7:20 - Argue against your self interest. 7:38 - Search others for their virtues. 8:00 - Point out potential losses. 8:27 - Have product and company names that are easy to read and pronounce. 8:50 - Give gifts that are significant, unexpected, and personalized. 9:11 - My award-winning fitness books for men and women: https://legionathletics.com/products/books/ 11:10 - Commitment and consistency based strategies. 11:43 - Free the consumer from previous commitment. 12:17 - Mysterious influences. --- Mentioned on the Show: My award-winning fitness books for men and women: https://legionathletics.com/products/books/
Our words are what often help us to frame whether we see the world as a set of problems or opportunities. Communications experts Jackie Stavros and Cheri Torres believe that anyone can create meaningful and productive conversations that can be catalysts for change. It comes down to asking the right questions and approaching challenging conversations with creativity. Longtime friends and colleagues, they are co-authors of Conversations Worth Having: Using Appreciative Inquiry to Fuel Productive and Meaningful Engagement. For decades, Jackie and Cheri have counseled individuals, companies, institutions, and other organizations on how to use two simple practices to make every conversation count. In this episode, Jackie and Cheri offer the tools and techniques you need to have conversations worth having. (Appreciative Inquiry is an approach developed by David Cooperrider. It fosters positive change in organizations and communities.) GUEST BIOS: Jackie Stavros has more than 30 years of leadership, strategy, organization development and change management experience, and is the creator of SOAR – a strategy to help organizations create meaningful conversations about opportunities and positive change. she is a professor at Michigan's Lawrence Technological University College of Business and IT and a senior specialist in Appreciative Inquiry. Jackie earned her doctorate in management from Weatherhead School of Management at Case Western Reserve University. Her master's in business administration comes from Michigan State University. She earned her bachelor's degree at Wayne State University. She lives in Brighton, MI, with her husband, Paul, and their kids, Ally and Adam, as well as their dog, Rex. Cheri B. Torres specializes in leadership, team development, and whole system strategic planning. She is the lead catalyst at Collaborative by Design, a consulting firm that she founded in 2009. She's taught thousands of trainers and teachers around the world in the use and practice of Experiential Learning, Appreciative Inquiry, and other strengths-based processes. She has worked in many sectors, including corporate, government, education, and nonprofit, focusing on shared leadership, teamwork, and collective impact. She holds a doctorate in educational psychology from the University of Tennessee, as well as a master's in transpersonal psychology. She lives in Asheville, NC, with her husband Michael, and their dog, Annabelle, and cat, Ziggy. LINKS:Conversations Worth Having: Using Appreciative Inquiry to Fuel Productive and Meaningful EngagementYes!: 50 Scientifically Proven Ways to Be Persuasive Paperback, by Noah J. Goldstein, Steve J. Martin, and Robert Cialdini The Petrified Wood Principle Follow us on Twitter @speakgoodpodCheck out our blogGot an episode idea?
On today's episode, Dr. Robert Cialdini, author of “Influence: the Psychology of Persuasion” and “Pre-suasion”, takes us through his journey of discovering his passion for understanding human behavior, and how to harness the power of influence to positively affect ourselves and those around us. He sits down with Chris and breaks down what to expect from him as a speaker at this year's Top Dog event in LA, including the discussion around the 6 universal principles of influence, and how dealership service departments need to implement these principles to achieve greatness. Chris and Dr. Cialdini get excited about Dr. Cialdini's book, “The Small Big”, co-written with Steve Martin and Noah J. Goldstein, which uncovers the endless possibilities of making the biggest changes with the smallest of actions, in combination with the 6 universal principles of influence. Make sure you stay tuned, because Dr. Cialdini shares a story with a powerful secret, so we know you won't want to miss it. Want to hear more from Dr. Cialdini on the Power of Persuasion? Visit www.chriscollinsinc.com/topdog2021 to get your tickets to this year's Top Dog Event, and we'll see you there!
Fack You Podcast - Arbetsrätt - Arbetsmiljö - Ledarskap - Förhandlingsteknik - Psykologi
Manipulation, påverkan, övertalande eller kanske till och med övertygande? Vad är det som får oss människor att bli påverkade? Kan man genom ett enkelt litet knep öka dricksen med över 25%? Med hjälp av Robert Cialdini, Noah J. Goldstein och Steve J. Martin sammanställningar av en mängd olika forskningsarbeten pratar vi om vad som påverkar oss människor vid beslutsfattande. Vi hoppar även en sväng in i Watergateskandalen och de knep som skapade en av de kändaste skandalerna inom västerländsk politik men även en sväng till Daniel Kahnemans teorier. 3 delar med påverkan med start i avsnitt 45 av Fack You Podcast! Nu kan även ni bli medlemmar i Fack You Podcast Arbetarkulturella Förening! Medlemskapet gäller i 1 år och du kan själv välja din medlemsavgift (ex: 500, 100, 200 eller helt valfri summa). Swisha ditt namn till nummer 123 09 084 26 Gilla dela och följ oss på sociala medier: https://www.facebook.com/fackyoupodcast http://instagram.com/fackyoupodcast Ljud och musik: Introlåt: The WTF Singalong - Melody Sheep 195116__mattskydoodle__censor-beep freesound.org
Have you ever decided to re-use your hotel towel because the little sign told you it would help save the environment? In this episode, we dive into a study about those little hotel towel signs and how they impact behavior through the power of social norms. However, the results of the experiments are surprising and go against what common sense would seem to dictate. Find out why... AND what we can learn about the importance of creating more complete customer avatars. Journal Article: A room with a viewpoint: Using social norms to motivate environmental conservation in hotels https://academic.oup.com/jcr/article/35/3/472/1856257 Noah J. Goldstein, Robert B. Cialdini, Vladas Griskevicius, A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels, Journal of Consumer Research, Volume 35, Issue 3, October 2008, Pages 472–482, https://doi.org/10.1086/586910 Resources: Brand Voice Template [linked to geoffkullman.com/brandvoice] Got a question you want me to answer on the podcast? Awesome! Send it to podcast@geoffkullman.com. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com
Kewyn Appadoo lives in Northern California, via Mauritius and Australia, and is one of the most brilliant people I’ve had the pleasure of spending time with.He’s a digital marketer and software engineer who has been working in the digital space for over 15 years, helping grow multiple companies into multi-million dollar businesses.He’s also built top-grossing apps on iTunes and his strategies have taken his client’s podcasts to the top of the charts.But it is his spiritual journey and insights that are even more remarkable. Kewyn has walked through many highs and lows, putting everything on the line for God, and has seen Him come through in powerful ways.Kewyn shares his story and amazing insights, including:Finding peace, even in the toughest circumstancesThe importance of sowing and generosityThe acceleration he believes the Holy Spirit is bringing right nowAnd many more practical learnings that you can apply to your life todayI can guarantee this interview with Kewyn Appadoo will have a big impact on you!Notes from the interview - Kewyn's weapons to empower you:Daily habit: Wake up early!Bible inspiration: Song of Songs, The Passion TranslationWorship albums: Love Came Down by Brian Johnson and Holy Ground by Jeremy RiddleBook: The Miracle Morning by Hal Elrod and The Small Big by Noah J. Goldstein, Robert Cialdini, and Steve MartinConnect with Kewyn at:https://kewynappadoo.com/https://newcoast.com.au/https://www.instagram.com/kewyn15/?hl=enAbout the show:On the Supernatural Business In Times of Crisis podcast, leaders reveal how to advance your business in adversity, empowering and equipping you with the supernatural power to take on and overcome the impossible.Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts or your favourite podcast player.Produced and hosted by Andrew Montesi, founder of Apiro Consulting and Apiro Media, full stack marketer, media producer and entrepreneur.Audio production by Nathan Jones and art by Jess Radnidge.Find out more, contact and join the community here:https://www.supernaturalbusinesspodcast.com/Email:supernaturalbusiness@apiroconsulting.comAn Apiro Media production https://apiropodcasts.com
PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity
In this Special Edition, Pete Williams talks to Dom Goucher about the books that had an influence on him, and yet again they run over time. A lot. Not a mention of the book Pete's working on, either. Books Mentioned: Personal Development How To Win Friends and Influence People - Dale Carnegie The Creative Habit - Twyla Tharp Bird by Bird - Annie Lamott Do the Work - Steven Pressfield The War of Art - Steven Pressfield How To Be That Guy - Scott Ginsberg Productivity Getting Things Done - David Allen Eat That Frog! - Brian Tracey The Pomodoro Technique - Francesco Cirillo The 80/20 Principle - Richard Koch Optimal Performance What I Talk About When I Talk About Running - Haruki Murakami Born to Run - Christopher McDougall Business/Marketing Influence - Robert Cialdini Yes! - Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini Triggers - Joe Sugarman Rules For Revolutionaries - Guy Kawasaki The Art of the Start - Guy Kawasaki Tribes - Seth Godin The Guerrilla Marketing Handbook - Jay Conrad Levinson President and Seth Godin Money Secrets of the Rich - John Burley Dare to Fail - Billy Lim The One Minute Millionaire - Mark Victor Hanson The Magic of Thinking Big - David Schwartz The Wolf of Wall Street - Jordan Belfort The 22 Immutable Laws of Marketing - Al Ries and Jack Trout The 22 Immutable Laws of Branding - Al Ries and Laura Ries Rich Dad, Poor Dad - Robert T. Kiyosaki Getting Everything You Can Out of All You've Got - Jay Abraham General Oh, the Places You'll Go - Dr Suess The Game - Neil Strauss Born Standing Up - Steve Martin I Hope They Serve Beer In Hell - Tucker Max -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com