Podcasts about rapleaf

In this 50-minute interview, I had the pleasure of having a great conversation with the legend, Auren Hoffman. Auren is CEO of SafeGraph: the place for data about physical places. Auren is the former co-founder and CEO of LiveRamp - the largest middleware company that connects marketing applications. LiveRamp was acquired by Acxiom in 2014 for $310 million. LiveRamp was formerly named Rapleaf. LiveRamp is now a public company (NYSE:RAMP). He is the Chairman and co-founder (with Peter Thiel) of the Dialog Retreat. He is also a Board Member of Datavant. He serves as a General Partner in Flex Capital. We discuss some of the best practices to create successful exits in business, core traits of successful and unsuccessful businesses, some core hard lessons learned, and more. Connect with Auren on LinkedIn: https://www.linkedin.com/in/auren/ Join my free weekly newsletter to get 1 free audience growth tip to scale your online business: https://www.mattgray.xyz/newsletter Unlock explosive growth for your personal brand (for free): https://www.mattgray.xyz/founder-os-mini-course Join the Founder OS Course to build a proven system for audience growth in 2 hours here: https://www.mattgray.xyz/courses If you're interested in working together 1:1 with me, join here: ⁠⁠⁠⁠https://www.mattgray.xyz/coaching Twitter: ⁠⁠⁠⁠https://twitter.com/matt_gray_ Instagram: ⁠⁠⁠⁠https://www.instagram.com/matthgray/ TikTok: https://www.tiktok.com/@realmattgray YouTube: https://www.youtube.com/@realmattgray LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/mattgray1/

Timestamps(01:58) Michel went over his education studying at EPITA — School of Engineering and Computer Science in France.(03:50) Michel mentioned his first US internship at Siemens Corporate Research as an R&D engineer.(05:48) Michel discussed the unique challenges of building systems to handle financial data through his engineering experience at FactSet Research Systems and Murex.(07:48) Michel talked about his move to San Francisco to work as a Senior Software Engineer at Rapleaf, focusing on scaling up data integration and data management pipelines.(10:40) Michel unpacked his work building the modern data stack at LiveRamp.(16:18) Michel shared valuable leadership and hiring lessons absorbed during his time as Liveramp's Head of Data Integrations — fostering a strong culture of innovation and expanding the engineering organization significantly.(19:03) Michel dived into how to interview engineering talent for independence, autonomy, and communication.(20:56) Michel dissected the engineering architecture of the rideOS ride-hail platform (where he was a founding member and director of engineering).(26:03) Michel told the founding story of Airbyte, whose mission is to make data integration pipelines a commodity (+ the pivot that happened during Airbyte's time at Y Combinator).(32:10) Michel explained the paint points with existing data integration practices and the vision that Airbyte is moving towards.(35:07) Michel unpacked the analogy of Airbyte's approach to building a connector manufacturing plant, which is to think in onion layers.(39:13) Michel shared the challenges that are still hard for an open-source solution to address (Read his list of challenges that open-source and commercial software face to solve the data integration problem).(40:28) Michel discussed how to prioritize product roadmap while developing an open-source project.(41:59) Michel discussed pricing strategies for open-source projects (Airbyte's business models entail both self-hosted and hosted solutions).(44:17) Michel revealed the hurdles that Airbyte has overcome to find the early committers for their open-source project.(47:53) Michel shared valuable hiring lessons learned at Airbyte.(50:16) Michel shared fundraising advice for founders seeking the right investors for their startups.(52:41) Closing segment.Michel's Contact InfoTwitterLinkedInGitHubMentioned ContentAirbyte (Docs | Community | GitHub | Twitter | LinkedIn)HandbookRecipesCommunity CallOffice HoursConnector ContestBlog Posts“The Hard Things About Pivoting” (July 2020)“How Can We Commoditize Data Integration Pipelines” (Sep 2020)“How to Build Thousands of Connectors” (Oct 2020)“The Deck We Used to Raise Our Seed with Accel in 13 Days” (March 2021)PeopleJeremy Litz (Former CTO and Co-Founder of LiveRamp)Tristan Handy (CEO of dbtLabs and Editor of the Analytics Engineering Newsletter)Book“High-Growth Handbook” (by Elad Gil)NotesMy conversation with Michel was recorded back in April 2021. Since the podcast was recorded, a lot has happened at Airbyte! I'd recommend:Looking over the deck that they used to raise a $26M Series A led by Benchmark.Reading Michel's take on Airbyte's new OSS model and strategy to commoditize all data integration.Diving into Airbyte Cloud, a hosted service that takes all of the features of the open-source version and adds hosting and management, on top of a number of additional support options and enterprise features.Subscribing to Airbyte's newsletter called Weekly Bytes and exploring Airbyte Recipes.About the showDatacast features long-form, in-depth conversations with practitioners and researchers in the data community to walk through their professional journeys and unpack the lessons learned along the way. I invite guests coming from a wide range of career paths — from scientists and analysts to founders and investors — to analyze the case for using data in the real world and extract their mental models (“the WHY and the HOW”) behind their pursuits. Hopefully, these conversations can serve as valuable tools for early-stage data professionals as they navigate their own careers in the exciting data universe.Datacast is produced and edited by James Le. Get in touch with feedback or guest suggestions by emailing khanhle.1013@gmail.com.Subscribe by searching for Datacast wherever you get podcasts or click one of the links below:Listen on SpotifyListen on Apple PodcastsListen on Google PodcastsIf you're new, see the podcast homepage for the most recent episodes to listen to, or browse the full guest list.

Auren is a serial entrepreneur best known for co-founding middleware giant LiveRamp which was spun out of his people-data company Rapleaf in 2012More

Auren is a serial entrepreneur best known for co-founding middleware giant LiveRamp which was spun out of his people-data company Rapleaf in 2012More

Do Our Computers Know Us Better Than We Know Ourselves? | This episode is brought to you by Perfect KetoStudies have shown humans only actually remember 0.05% of our memories, whereas databases can remember it all! It’s a scary realization, but computers can know us in a way we don’t even know ourselves. We like to think we aren’t easily persuaded, but when companies know our likes, wants, needs, and purchase history it all adds up to an easier sale. Earlier this year, Dr. Hyman sat down to discuss this topic with Andy Russell. Andy explains how big companies like Google and Facebook access and use our data. He also shares what we can do to maintain control over the content we see.Andy Russell is a digital media, ad-tech, marketing-tech, and data science innovator and pioneer as well as a self-taught Behavioral Economist. He has invested in, incubated, or run over 50 technology companies, including Daily Candy, Thrillist, Tasting Table, Idealbite, PureWow, Zynga, Betaworks, Business Insider, Sailthru, RapLeaf and LiveRamp, SpongeCell, AdRoll, and Bounce Exchange. He is the Founder and Chairman of Trigger Media, InsideHook, and Fevo.This episode is brought to you by Perfect Keto. Right now, Perfect Keto is offering Doctor’s Farmacy listeners 20% off plus free shipping with the code DRMARK. Just go to perfectketo.com/drmark, and make sure you try their Nut Butters and Keto Cookies.Find Dr. Hyman’s full-length conversation with Andy Russell, “How Your Free Will And Data Are Being Hacked By Micro-Targeting Of Your Personality,” here: https://DrMarkHyman.lnk.to/AndyRussell See acast.com/privacy for privacy and opt-out information.

When I was growing up we had news sources we could trust. Under The Fairness Doctrine, news on the radio, TV, and in print was partial and fair. But in 1987 during the Reagan administration, this was repealed, leading to alternative media and more misinformation than ever before. And now with the internet, we are truly in the wild west of sharing information, collecting data, and trying to maintain privacy. Big companies take advantage of that from all angels with their marketing, which is now ultra-targeted (and often in ways you wouldn’t even be able to recognize). Today on The Doctor’s Farmacy, I sit down with Andy Russell to talk about what data really means, who has yours, how they got it, and how they use it. Andy is a digital media, ad-tech, marketing-tech, and data science innovator and pioneer as well as a self-taught Behavioral Economist. He has invested in, incubated, or run over 50 technology companies, including Daily Candy, Thrillist, Tasting Table, Idealbite, PureWow, Zynga, Betaworks, Business Insider, Sailthru, RapLeaf and LiveRamp, SpongeCell, AdRoll, and Bounce Exchange. He is the Founder and Chairman of Trigger Media, InsideHook, and Fevo. This episode is brought to you by ButcherBox and Joovv.I recently discovered Joovv, a red light therapy device. Red light therapy is a super gentle non-invasive treatment where a device with medical-grade LEDs delivers concentrated light to your skin. It actually helps your cells produce collagen so it improves skin tone and complexion, diminishes signs of aging like wrinkles, and speeds the healing of wounds and scars. To check out the Joovv products for yourself head over to joovv.com/farmacy. Once you’re there, you’ll see a special bonus the Joovv team is giving away to my listeners. Use the code FARMACY at checkout. Now through March 29, 2020, new subscribers to ButcherBox will receive ground beef for life. When you sign up today, ButcherBox will send you 2 lbs of 100% grass-fed, grass-finished beef free in every box for the life of your subscription. Plus listeners will get an additional $20 off their first box. All you have to do is head over to ButcherBox.com/farmacy.Here are more of the details from our interview: How much do sites like Facebook and Google watch our online actions and what are they doing with the information? (8:30)Why we have an unregulated internet (14:14)What does data really mean, who has yours, and how did they get it? (18:26)The repeal of The Fairness Doctrine and the regulation that alleviates digital platforms from responsibility for third-party content posted on their sites (24:42)The sale of your information by “Big Data” to Facebook and Google (27:27)How a computer or database can “know you better than you know yourself” (34:04)The current state of our personal data and political digital advertising (39:50)What we can learn from the Rwandan genocide (1:04:51)What you can do to know whether you’re being falsely advertised to (1:09:51)Should Facebook and Google get rid of political ads? (1:17:55) See acast.com/privacy for privacy and opt-out information.

This podcast interview focuses on the fuel that drives today’s product innovation: Data. My guest is Auren Hoffman, CEO of SafeGraphAuren is an American entrepreneur, angel investor and author. He founded his first company, Kyber Systems, in his junior year at UC Berkeley, as a way to pay for school. He sold that company in 1997. From there he founded BridgePath (sold in 2002), became the chairman of Stonebrick Group, cofounded Rapleaf in 2006 and left in 2012 to run the Rapleaf spinoff called LifeRamp, which became the largest middleware company that connects marketing applications. In 2014 he sold his company to Acxiom for $310 million. Auren is an angel investor in over 120 technology companies. He holds a B.S.E. in Industrial Engineering and Operations Research from the UC Berkeley.It’s the story behind his next venture SafeGraph that became the trigger for this podcast. Safegraph was founded to democratize access to data – in particular to help unlock innovation. That inspired me, and hence I invited Auren to my podcast. We explore why data – or better the lack of it – is becoming the roadblock for innovation. We also address the biggest challenge around data – it’s accuracy, and what it takes for companies to deliver ‘the perfect data’Here are some of his quotes:One of my big passions is about democratizing access to data.Thus far, data has been a real gate to innovation. And folks who are data rich can innovate. But for most innovators, they don't have access to data and that really hampers innovation. And I'd like to see a world where the data itself is not a gate to innovation, but ingenuity is the core gauge for innovation.If we don't democratize access to data, we're going to have much less innovation in the future. Democratizing access to data will both increase the amount of innovation and also disperse more widely the winners from the innovation.During this interview, you will learn three things:That to become the go-to-source for innovation you have to build your entire company around a core theme – and that becomes your focus to be the best and stay the bestWhy it it’s key to understand your role in the value chain – are you a ‘solver’ or an ‘enabler’. This defines your value Why you should treat every employee as a Warren Buffet – a Capital Alligator – Their goal should be to spend money to get leverage – for themselves, their team, the total business. See acast.com/privacy for privacy and opt-out information.

If you work in tech in San Francisco…and even if you don’t…you know Auren Hoffman. He’s been starting - and growing - and selling companies since his junior year at UC Berkeley. This master networker cofounded Rapleaf, which was acquired by TowerData. He then led the middleware-provider LiveRamp which was acquired by Acxiom for $300M. Auren is now CEO of SafeGraph, which builds geospatial truth sets. Not to mention, he’s an angel investor in over 70 tech companies. So Auren knows a thing or two about hiring & building tech-driven teams. In this 20-minute candid conversation, he reveals how he’s done it, and the mistakes he’s made along the way.

Tips on how to use your data for better engagement and conversions by Phillip Davis When you improve engagement you also improve your reputation which happens with a combination of clean and complete data. Make sure you have clean data and make sure you have the information you need to understand who the user is behind that email address, so you can take better action and meet your user's needs. It's age, gender, location, marital status, the presence of children, homeowner status, and income. Those are universally useful across channels. If you're sending me over a file that represents emails that you've collected over the last 20 years, obviously the metrics will suffer a little. The Holy Grail is personalization. And so the idea is that every single person will get a tailored email or a tailored experience when they walk into a store or a tailored postcard or a tailored experience on your website based on the uniqueness of their data. One of the biggest marketing mistakes is not using the technology you have in-house to its full potential. Measuring and establishing benchmark KPIs is probably one of the most important things a marketer could do. Fill your data holes in and then you can go cross channel and so if they have an email list, let's get them a postal list because you know what's fascinating? Direct mail converts. It's like every relationship, it's the dance you do when you date. There's kind of a pacing and a right sequence to engagement takes place so don't try to go too far too fast. With the data, use it for understanding and just be appropriate with that use. Stay true to the voice of your brand. And if you don't know what the voice of your brand is, go figure that out.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ USE YOUR DATA FOR BETTER ENGAGEMENT AND CONVERSIONS [just click to tweet] USE YOUR DATA FOR BETTER ENGAGEMENT AND CONVERSIONS When you improve engagement you also improve your reputation which happens with a combination of clean and complete data. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing, Real Fast. Today, I've got a special treat for you. The guest joining us in studio today is going to share some really great information. If you have an email list, or you have a direct mail list, or you have a telemarketing list, Phillip is going to share how you can enhance that data to have a deeper, more engaged relationship and conversation with your clients, prospects, and subscribers. Doug: Phillip comes from a company called Tower Data, a company that I'm quite familiar with. He has been a data industry veteran for years. He is the Chief Business Officer for Tower Data, and he's held several high-ranking positions at other well-known players, such as CEO of RapLeaf, a division of LiveRamp, and the President of ConsumerBase where he ran its data division and their digital agency. And he's also worked with SVPMD, which is a newly-formed online division of EquiFax. But before that, Phillip was part of the management team that took Daily [Dalien 00:01:08] Technologies public. He's an exceptional, energetic, and personable guest. I'm sure you'll hear that as we carry on our conversation. Doug: Phillip really helps his clients identify better and more efficient ways to engage their prospects, or in this case, your prospects and my prospects and customers. And he holds a B.S. from the Vanderbilt University. I'm super, super excited today to have this conversation on how we can leverage the knowledge and the technology and data from Phillip's company to further enhance our existing databases to get better engagement and higher conversions. Doug: Enough of that, and let's get to the main show. Welcome, Phillip, to the Real Marketing, Real Fast podcast. I'm super excited to have you in the studio today, Phillip, so thanks for joining us. Phillip: You're welcome. My pleasure, Doug.

Datenhändler brauchen manchmal nicht mehr, als eine einzige E-Mail-Adresse. In dieser Folge besprechen wir, wieso E-Mail Marketing der Heilige Gral der Werbeindustrie ist. Außerdem lernst du, was die Firma Tower Data auf Basis deiner E-Mail-Adresse an persönlichen Daten über Dich liefern kann. Wir schauen uns an, wie auf Basis dieser Informationen Werbung zur Manipulation eingesetzt wird. Und wie immer gibt es einen Tipp, mit dem du deine Datenspuren im Netz reduzieren kannst.