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Mark Pincus founded Zynga—the company behind Words With Friends, FarmVille, and Zynga Poker—and has arguably created more hit consumer products than anyone in history. At Zynga, eight of 10 major game launches became massive hits, reaching over a billion players. Over the past five years, Mark has been synthesizing everything he's learned about building successful consumer products and turning it into a book, Life at the Speed of Play, which comes out on June 23. This is the first interview he's done about the book.In our in-depth conversation, we discuss:1. His “Proven, Better, New” framework: copy what's proven, make it better so that 10 out of 10 people say “f*ck yes, I'll use this”—then add something new2. Why being less ambitious is the path to the most ambitious ideas3. His rule of thumb that your instincts are right 95% of the time, but your ideas are wrong 75% of the time4. “Kill hope before hope kills you”5. How to raise kids in the age of AI—Brought to you by:WorkOS—Make your app enterprise-ready, with SSO, SCIM, RBAC, and moreVanta—Automate compliance, manage risk, and accelerate trust with AI—Episode transcript: https://www.lennysnewsletter.com/p/the-common-pattern-behind-successful—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Mark Pincus:• X: https://x.com/markpinc• LinkedIn: https://www.linkedin.com/in/markpincus• Website: https://www.lifeatthespeedofplay.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Mark Pincus(02:46) The Proven Better New framework overview(07:29) Earning the right to innovate(08:30) What “better” really means(12:03) Quick summary of the framework(12:40) Examples of the framework in action(13:30) How to use proven correctly on your platform(15:13) The moral arbitrage of copying(23:55) Be less ambitious(28:25) The Bolt.new story and staying humble(33:15) Kill hope before hope kills you(37:00) Using AI as a failure machine(40:08) Why Zynga's games succeeded (it wasn't virality)(48:36) The future of consumer social apps(57:05) How to know if your product is a B+(1:01:25) Distribution in the age of AI(1:15:39) Make everyone a CEO(1:18:18) Stay close to the metal(1:21:35) Why Mark says micromanagement is beautiful(1:23:35) The expert witness(1:25:05) The number one job of a CEO is to be right(1:26:35) What Mark is teaching his five kids(1:35:14) Mark's “why”(1:37:08) Mark's new book: Life at The Speed of Play—Referenced:• Tribe.net: https://en.wikipedia.org/wiki/Tribe.net• Zynga: https://www.zynga.com• Sid Meier: https://en.wikipedia.org/wiki/Sid_Meier• Electronic Arts: https://www.ea.com• CityVille: https://en.wikipedia.org/wiki/CityVille• Words With Friends: https://wordswithfriends.com/• Scrabble: https://playscrabble.com• Reddit: https://www.reddit.com• TED Radio Hour, MIT Media Lab founder, 1984 TED talk.: https://www.ted.com/talks/nicholas_negroponte_5_predictions_from_1984• Peter Thiel on LinkedIn: https://www.linkedin.com/in/peterthiel• FarmVille: https://en.wikipedia.org/wiki/FarmVille• Craig Newmark: https://en.wikipedia.org/wiki/Craig_Newmark• How to consistently go viral: Nikita Bier's playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor): https://www.lennysnewsletter.com/p/how-to-consistently-go-viral-nikita-bier• Angry Birds: https://www.angrybirds.com/• OMGPop: https://en.wikipedia.org/wiki/OMGPop• Draw Something: https://en.wikipedia.org/wiki/Draw_Something• Slack founder: Mental models for building products people love ft. Stewart Butterfield: https://www.lennysnewsletter.com/p/slack-founder-stewart-butterfield• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Garry Tan on LinkedIn: https://www.linkedin.com/in/garrytan• Brian Armstrong on LinkedIn: https://www.linkedin.com/in/barmstrong• Jason Citron on X: https://x.com/jasoncitron• Stanislav Vishnevskiy on LinkedIn: https://www.linkedin.com/in/svishnevskiy• Jeff Bezos on X: https://x.com/JeffBezos• Andy Jassy on X: https://x.com/ajassy• Niantic: https://nianticlabs.com• Pokémon Go: https://pokemongo.com• Bing Gordon on LinkedIn: https://www.linkedin.com/in/binggordon—Recommended book:• Life at the Speed of Play: Launch Products People Love!: https://www.amazon.com/Life-Speed-Play-Launch-Products/dp/0063352575/ref=tmm_hrd_swatch_0—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com
Mark Pincus is the creator behind Farmville and Words with Friends. He built Zynga into one of the biggest gaming companies in the world and helped shape the early era of social products on the internet. In this conversation, he breaks down how great founders spot winning ideas early, why most startups build the wrong thing, and how products become part of people's daily lives. He shares lessons from building Zynga, missing the opportunity behind social networking before Facebook took off, navigating platform risk during Zynga's explosive growth, and rebuilding his confidence after major failures. You'll learn how to test ideas faster, what separates products people try from products people love, how to avoid “death by compromise” as a founder, and why the best builders stay obsessed with what users actually want. + Members get the longer, extended version of this conversation, with additional content not included in the public release. Join Now. + +Pre-order Life at the Speed of Play: Launch Products People Love! ------ Timestamps: (00:00) The Principles of Great Products (01:34) How to Test if Your Idea Has "Heat" (04:02) Falling Out with His Father (06:14) Early Career Fails (09:27) The Presentation that Kicked him out of Bain (12:04) The Book of Life System for Making Strategic Decisions (17:56) Why Your Instincts are Good and Your Ideas are Bad (22:29) Copying is the Key to Great Product Design (23:22) System for Building Great Products (24:05) How to Use "Proven Better New" to Build Ideas (27:39) Why Deconstruction Leads to Better Products (29:33) All Founders Go Through This (35:14) How Zynga Changed Social Gaming (37:25) Pitching Zynga to Steve Jobs (40:36) The Fatal Mistake Founders Make (41:24) The Fight Between Peter Thiel and Sequoia (43:03) The Explosion of Farmville (45:45) Zynga's Near-Death Experience on Facebook (48:36) Why Failure Machines Reveal Your Best Ideas (49:28) The Thing that Almost Killed Words with Friends (53:05) Why the Minimum Viable Product Approach is Hurting You (54:03) Building Fast is More Important than Building Right (56:19) How Zynga Missed Their Instagram Moment (58:50) Your Company Should Be a Democratic Dictatorship (1:02:25) How to Build a Meritocracy in Your Company (1:03:44) Jeff Bezos' Invaluable Management Trick (1:05:25) Bezos Hack: Scaling Leadership with Tech Assistants ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Follow Mark Pincus LinkedIn: https://www.linkedin.com/in/markpincus/ X: https://x.com/markpinc ------ Thank you to the sponsors for this episode: +CoinShares: Delivering Reason to Digital Asset Investing. https://coinshares.com/ +Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes HeyGen is a message-first AI video platform that helps people and AI agents turn ideas into professional video in minutes. Try for free at https://www.heygen.com/ Join the salty rebellion: https://drinklmnt.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Jessica Wheeler went from growing up in Vancouver, Washington to building talent programs at some of the biggest names in entertainment and gaming, including Hulu, Activision, and Take-Two Interactive. Now VP, Global Head of TA Strategy at Take-Two, she shares how scaling Hulu from 500 to 3,000 employees, leading through reputation challenges at Activision, and centralizing TA across 2K, Zynga, and Take-Two shaped her leadership style. Connect with host James Mackey on LinkedIn!Intro (00:00)Background (00:46)Career (06:52)Ta (29:22) Thank you to our sponsor, SecureVision, for making this show possible! Follow us:https://www.linkedin.com/company/82436841/SecureVision: #1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!
Brad Feld is a legend in the world of investing, entrepreneurship and mentorship. He is co-founder of the Foundry Group, Mobius Venture Capital and Techstars. Brad was an early investor in Harmonix, Zynga, MakerBot, and Fitbit and has written extensively on venture capital investing and entrepreneurship. Brad's latest book, Give First: The Power of Mentorship, was released earlier this year. Brad joined Robert Glazer on the Elevate Podcast to talk about his approach to giving, leadership and cultivating thriving businesses. Thank you to the sponsors of The Elevate Podcast Shopify: shopify.com/elevate Framer: framer.com/elevate Indeed: indeed.com/elevate QuickBooks: quickbooks.com/billpay Ethos Life: ethos.com/elevate Keeper Security: keepersecurity.com/ELEVATE Learn more about your ad choices. Visit megaphone.fm/adchoices
I had the privilege of moderating panels at the inaugural iicon summit, devoted to the video game industry and how interactive content can be successfully integrated into other industriesI interview Stanley Pierre-Louis, President and Chief Executive Officer (CEO) of the Entertainment Software Association (ESA), the trade association representing the U.S. video game industryI also sit down with Strauss Zelnick, Chairman and Chief Executive Officer of Take-Two Interactive, which runs mammoth gaming brands like Rockstar Games, 2K/2K Sports and Zynga. We talk about the state of the industry…and of course…GTA 6But wait, there's more! I share three hot “tech tips” that can save you time, money, and aggravationThank you to Visa, Norton, and SanDisk for your incredible support. Get a huge discount on Norton anti-malware at norton.com/techitout
Jossie Haynes shares her journey from Princeton at 16 to a 25-year career in software engineering leadership. She discusses the impact of AI on jobs, strategies for women in tech, and how to leverage AI for career growth.Jossie Haines is an executive leadership and career coach for experienced engineering leaders who are already deliveringresults but want greater recognition, influence, and growth — including promotion, expanded scope, and compensation that reflects their impact.With over 25 years in the tech industry, she brings deep, hands-on engineering leadership experience from Apple, Tile, Zynga, and American Express. At Apple, her teams earned a technical Emmy; at Tile, she created the VP of Software Engineering role and scaled the organization by 45% in under five months during COVID; and most recently, she served as a fractional engineering leader atSmartPin, leading engineering and product development from 0 to 1. Her work began with retaining women in tech, and she continues to advocate for women leaders navigating visibility and advancement in male-dominated environments.Get In Touch With Jossie:LinkedIn: https://www.linkedin.com/in/jossiemannWebsite: https://jossiehaines.comSpotify Playlist: https://open.spotify.com/playlist/3jcO2KZvFSU1aHL40XcE9ANewsletter Sign-Up: https://ck.jossiehaines.com
What if the biggest thing holding your company back… is how you're thinking about what's possible?In this episode, David J. Lee, Global CFO and COO of WEBTOON, breaks down a radically different way to approach growth, leadership, and innovation. From scaling a global storytelling platform with 155 million users to partnering with visionary founders, David shares how elite operators think beyond “high probability outcomes” and instead build toward what must be true to achieve breakthrough success.This conversation dives into the realities of being a COO at scale, navigating public company pressure, leading global teams, and building trust with mission-driven founders.If you're tired of incremental thinking and want to unlock bold, category-defining growth, don't wait. The longer you operate within “safe” assumptions, the more opportunity you lose. Hit play now for a rare, high-level perspective most leaders never access.Timestamped Highlights[00:00] – The mental trap that keeps leaders stuck in “safe” growth instead of breakthroughs[02:32] – Inside WEBTOON: 155M users, 24M creators, and a global storytelling revolution[05:47] – Why the best operators don't specialize, and the real cost of being a generalist[08:49] – The one question great leaders obsess over that most companies ignore[11:28] – The brutal reality of going public, and why it forces true discipline[15:41] – What separates high-integrity founders from the rest, and how it shows up daily[19:01] – When a COO should stay… and when it's time to walk away[23:17] – How elite leaders stay calm in chaos, even in high-stakes environments[26:23] – The hidden danger of “oversteering” and why great leaders step back[33:14] – The “what must be true” framework used by NASA and top innovatorsAbout the GuestDavid J. Lee is the Global CFO and COO of WEBTOON, a global storytelling platform connecting millions of creators with over 150 million users worldwide. He has led major transformations across companies like Zynga, Impossible Foods, and Best Buy, bringing a unique blend of strategy, operations, and innovation to high-growth environments. Known for partnering with visionary founders, David specializes in scaling companies that are redefining entire industries.
How are Chief Product Officers redesigning their org charts and ways of working to build truly AI-native product teams? In this podcast hosted by Hoda Mehr, Co-founder and CEO of Up My Mojo and a Board Member at Products That Count, Monumental Chief Product Officer Pawan Gaargi will be speaking on how product leaders are transforming their teams to operate in the AI era. As organizations move beyond using AI as a feature-level tool and begin rethinking how products are built, shipped, and managed, product leaders are being asked to reshape processes, decision-making, and collaboration across their teams. Drawing from his experience scaling teams and rebuilding workflows through acquisitions at Monumental and from his early product leadership roots at Zynga, Pawan shares how experimentation, hypothesis-driven thinking, and hands-on leadership are helping teams become AI-native while keeping core product fundamentals like retention, player motivation, and growth metrics firmly in focus.
In this episode of The Impostor Syndrome Files, we talk about what it takes to survive and thrive in the high-stakes world of big tech, especially as a woman in engineering. My guest this week is Jossie Haines, a leadership coach for engineering leaders and women in tech, whose journey spans major roles at companies like Apple, Zynga and Tile.Jossie opens up about the culture shock she experienced when she joined Apple, how impostor syndrome almost drove her out of the tech industry and the mindset shift that helped her reclaim her power and purpose. Together, we explore how hidden systems and subtle exclusion can erode your confidence, and what it looks like to rebuild it by honoring your strengths, setting boundaries and creating your own definition of success.About My GuestJossie Haines is an executive coach, fractional engineering leader, and AI advocate with over 25 years of experience at Apple, Tile, and Zynga. She helps engineering leaders succeed in their first 90 days, show up as the strategic leaders they were hired to be, and leverage AI to optimize their time. Her mission is to retain women in tech and empower leaders to build inclusive, high-performing teams.~Connect with Jossie:Website: www.jossiehaines.com Get Promoted Private Podcast: https://jossiehaines.com/get-promoted-podcast-signup/ LinkedIn: https://www.linkedin.com/in/jossiemann/~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/challengeLearn more about the Leading Humans discussion group:https://www.kimmeninger.com/leadinghumansgroupJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://kimmeninger.com
In this episode, Donna and Tom sit down with Chieh Huang, founder of Boxed and CEO of Pelgo, to explore his journey from shipping toilet paper out of his parents' garage to leading a publicly traded e-commerce company and now building an AI-powered workforce platform. Chieh shares the operational engineering behind making unit economics work on low-margin, high-volume items, his early adoption of autonomous guided vehicles in fulfillment centers, and the evolution from pure automation to human-machine collaboration. Listeners will gain actionable insights on balancing cutting-edge technology with operational reality, preparing teams for rapid change, and leading with humor, humility, and perseverance in today's dynamic supply chain landscape. Takeaways: The operational engineering behind making unit economics work on low-margin, high-volume e-commerce items Early adoption and evolution of autonomous guided vehicles (AGVs) and the balance between automation and human flexibility Pelgo's mission to retrain workers for AI-forward roles and the potential for gamifying frontline supply chain work Cultural leadership lessons from Boxed, including employee education benefits and building anti-micromanagement teams Stay connected with CSCR on LinkedIn (Center for Supply Chain Research) and Instagram (@pennstatesupplychain), and be sure to follow us on Spotify, Apple Podcasts, or wherever you are tuning into Unpacked: Insights hosted by the Penn State Smeal Center for Supply Chain Research™. Thank you for joining us! Visit our website: https://www.smeal.psu.edu/cscr Guest Bio: Chieh Huang is a Co-founder and the CEO of Pelgo. Prior to Pelgo, Chieh was the President of the World Economic Forum's Global Collaboration Village. Throughout his career, Chieh has founded and led both public and private companies. He was the CEO of Astro Ape, an early pioneer in mobile social gaming later acquired by Zynga. During his time at Zynga, Huang led Zynga Mobile's New York studio, which produced one of the company's first homegrown, chart-topping mobile games. He was also a co-founder and the CEO of Boxed, an NYSE listed online retailer, and Spresso, an AI-powered pricing optimization company acquired by Blackrock. Before his days as an entrepreneur, Huang was a corporate attorney at a leading law firm after attending The Johns Hopkins University and Fordham Law School. Huang currently serves on the Board of Six Flags, the world's largest regional theme park operator and has also served on several non-profit boards, including New York Cares and The Museum of Chinese in America. Chieh also serves on the Advisory Board for Mclaren Racing, with entries in Formula 1, Indycar and WEC. Huang's personal honors include being named to Bloomberg's "50 people to watch", Crain's "40 Under 40", Goldman Sachs' list of "100 Most Intriguing Entrepreneurs" and Entrepreneur Magazine's "The 50 Most Daring Entrepreneurs." People Magazine profiled Chieh for their "American Dream" series, tracking his growth from humble beginnings to leading industry-changing initiatives like the Pink Tax and college tuition reimbursement. You can also catch more of him at TED.com delivering a talk about his lifelong battle against micromanagers.
Linktree: https://linktr.ee/AnalyticJoin The Normandy For Additional Bonus Audio And Visual Content For All Things Nme+! Join Here: https://ow.ly/msoH50WCu0KIn the latest segment of Notorious Mass Effect, Analytic Dreamz breaks down Saudi Arabia's Public Investment Fund (PIF) transferring its nearly $3 billion stake in Take-Two Interactive to Savvy Games Group. This internal move, confirmed via regulatory filing on February 17, 2026, shifts approximately 11 million shares—previously making PIF Take-Two's second-largest shareholder—without any sale or exit from the company.This consolidation aligns with PIF's broader strategy, including a January 2026 announcement to transfer around $12 billion in gaming-related shares to Savvy, encompassing stakes in Nintendo, Bandai Namco, and expected positions in Koei Tecmo, NCSoft, Nexon, and Square Enix. Savvy Games Group emerges as the Kingdom's central vehicle for global gaming investments.The timing is notable ahead of Grand Theft Auto VI's 2026 release, with Take-Two's portfolio featuring GTA, Red Dead Redemption, NBA 2K, Borderlands, and Zynga's mobile titles driving market focus.Analytic Dreamz also covers PIF's separate $55 billion agreement (with partners) to acquire Electronic Arts, expected to close later in 2026, further deepening Saudi exposure to AAA publishing, U.S. gaming, and international publishers.This restructuring centralizes holdings under Savvy, maintaining strong Saudi capital ties to major franchises and the industry's biggest upcoming launch. Tune in for the full concise breakdown and key statistics.Support this podcast at — https://redcircle.com/analytic-dreamz-notorious-mass-effect/exclusive-contentPrivacy & Opt-Out: https://redcircle.com/privacy
Zynga's EVP of Studio, Yaron Leyvan, shares his 13-year Zynga journey, from the early days to Zynga to today, where the company operates under Take-Two, and the acquisition strategy behind successful post-acquisition integration in mobile gaming.Yaron breaks down how Zynga builds forever franchises: sustainable games powered by live ops, repeatable game development, and disciplined iteration, where innovation is real, and data-driven decisions don't kill creativity.We also get into studio culture after an acquisition: protecting speed, talent density, and decision-making while aligning with parent-company expectations.Chapters:00:20 Yaron's Journey10:00 Creating Forever Franchises19:40 Post Acquisition Studio Management30:45 Day in the Life of a Head of Studios47:38 Hubris and Humility59:18 The Role of AI and Future Outlook
Mikah Sargent and Emily Forlini dive into some of tech's strangest new challenges: AI wearables causing psychological meltdowns, mobile games turning to casino-style tactics, and a viral EMF theory targeting NFL injuries. Get fresh perspectives on tech's impact from mental health to big-money gaming, plus a skeptical look at conspiracy theories in sports. Meta AI Glasses & Mental Health: Emily discusses the case of a tech exec whose constant use of AI glasses led to financial trouble and delusions, highlighting unseen risks of wearable AI. Gaming Industry's VIP Secrets: Mikah digs into how mobile games reward and track their top spenders with perks and personal attention, raising questions about ethics and addiction. 49ers EMF Injury Conspiracies: Mikah breaks down the sudden popularity of blaming football injuries on electromagnetic fields, with experts pushing back against the science behind the claims. Hosts: Mikah Sargent and Emily Forlini Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit Melissa.com/twit
Mikah Sargent and Emily Forlini dive into some of tech's strangest new challenges: AI wearables causing psychological meltdowns, mobile games turning to casino-style tactics, and a viral EMF theory targeting NFL injuries. Get fresh perspectives on tech's impact from mental health to big-money gaming, plus a skeptical look at conspiracy theories in sports. Meta AI Glasses & Mental Health: Emily discusses the case of a tech exec whose constant use of AI glasses led to financial trouble and delusions, highlighting unseen risks of wearable AI. Gaming Industry's VIP Secrets: Mikah digs into how mobile games reward and track their top spenders with perks and personal attention, raising questions about ethics and addiction. 49ers EMF Injury Conspiracies: Mikah breaks down the sudden popularity of blaming football injuries on electromagnetic fields, with experts pushing back against the science behind the claims. Hosts: Mikah Sargent and Emily Forlini Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit Melissa.com/twit
Mikah Sargent and Emily Forlini dive into some of tech's strangest new challenges: AI wearables causing psychological meltdowns, mobile games turning to casino-style tactics, and a viral EMF theory targeting NFL injuries. Get fresh perspectives on tech's impact from mental health to big-money gaming, plus a skeptical look at conspiracy theories in sports. Meta AI Glasses & Mental Health: Emily discusses the case of a tech exec whose constant use of AI glasses led to financial trouble and delusions, highlighting unseen risks of wearable AI. Gaming Industry's VIP Secrets: Mikah digs into how mobile games reward and track their top spenders with perks and personal attention, raising questions about ethics and addiction. 49ers EMF Injury Conspiracies: Mikah breaks down the sudden popularity of blaming football injuries on electromagnetic fields, with experts pushing back against the science behind the claims. Hosts: Mikah Sargent and Emily Forlini Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit Melissa.com/twit
Mikah Sargent and Emily Forlini dive into some of tech's strangest new challenges: AI wearables causing psychological meltdowns, mobile games turning to casino-style tactics, and a viral EMF theory targeting NFL injuries. Get fresh perspectives on tech's impact from mental health to big-money gaming, plus a skeptical look at conspiracy theories in sports. Meta AI Glasses & Mental Health: Emily discusses the case of a tech exec whose constant use of AI glasses led to financial trouble and delusions, highlighting unseen risks of wearable AI. Gaming Industry's VIP Secrets: Mikah digs into how mobile games reward and track their top spenders with perks and personal attention, raising questions about ethics and addiction. 49ers EMF Injury Conspiracies: Mikah breaks down the sudden popularity of blaming football injuries on electromagnetic fields, with experts pushing back against the science behind the claims. Hosts: Mikah Sargent and Emily Forlini Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit Melissa.com/twit
Mikah Sargent and Emily Forlini dive into some of tech's strangest new challenges: AI wearables causing psychological meltdowns, mobile games turning to casino-style tactics, and a viral EMF theory targeting NFL injuries. Get fresh perspectives on tech's impact from mental health to big-money gaming, plus a skeptical look at conspiracy theories in sports. Meta AI Glasses & Mental Health: Emily discusses the case of a tech exec whose constant use of AI glasses led to financial trouble and delusions, highlighting unseen risks of wearable AI. Gaming Industry's VIP Secrets: Mikah digs into how mobile games reward and track their top spenders with perks and personal attention, raising questions about ethics and addiction. 49ers EMF Injury Conspiracies: Mikah breaks down the sudden popularity of blaming football injuries on electromagnetic fields, with experts pushing back against the science behind the claims. Hosts: Mikah Sargent and Emily Forlini Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit Melissa.com/twit
Mikah Sargent and Emily Forlini dive into some of tech's strangest new challenges: AI wearables causing psychological meltdowns, mobile games turning to casino-style tactics, and a viral EMF theory targeting NFL injuries. Get fresh perspectives on tech's impact from mental health to big-money gaming, plus a skeptical look at conspiracy theories in sports. Meta AI Glasses & Mental Health: Emily discusses the case of a tech exec whose constant use of AI glasses led to financial trouble and delusions, highlighting unseen risks of wearable AI. Gaming Industry's VIP Secrets: Mikah digs into how mobile games reward and track their top spenders with perks and personal attention, raising questions about ethics and addiction. 49ers EMF Injury Conspiracies: Mikah breaks down the sudden popularity of blaming football injuries on electromagnetic fields, with experts pushing back against the science behind the claims. Hosts: Mikah Sargent and Emily Forlini Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit Melissa.com/twit
Mikah Sargent and Emily Forlini dive into some of tech's strangest new challenges: AI wearables causing psychological meltdowns, mobile games turning to casino-style tactics, and a viral EMF theory targeting NFL injuries. Get fresh perspectives on tech's impact from mental health to big-money gaming, plus a skeptical look at conspiracy theories in sports. Meta AI Glasses & Mental Health: Emily discusses the case of a tech exec whose constant use of AI glasses led to financial trouble and delusions, highlighting unseen risks of wearable AI. Gaming Industry's VIP Secrets: Mikah digs into how mobile games reward and track their top spenders with perks and personal attention, raising questions about ethics and addiction. 49ers EMF Injury Conspiracies: Mikah breaks down the sudden popularity of blaming football injuries on electromagnetic fields, with experts pushing back against the science behind the claims. Hosts: Mikah Sargent and Emily Forlini Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit Melissa.com/twit
Mikah Sargent and Emily Forlini dive into some of tech's strangest new challenges: AI wearables causing psychological meltdowns, mobile games turning to casino-style tactics, and a viral EMF theory targeting NFL injuries. Get fresh perspectives on tech's impact from mental health to big-money gaming, plus a skeptical look at conspiracy theories in sports. Meta AI Glasses & Mental Health: Emily discusses the case of a tech exec whose constant use of AI glasses led to financial trouble and delusions, highlighting unseen risks of wearable AI. Gaming Industry's VIP Secrets: Mikah digs into how mobile games reward and track their top spenders with perks and personal attention, raising questions about ethics and addiction. 49ers EMF Injury Conspiracies: Mikah breaks down the sudden popularity of blaming football injuries on electromagnetic fields, with experts pushing back against the science behind the claims. Hosts: Mikah Sargent and Emily Forlini Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit Melissa.com/twit
Welcome to another episode of Road to CTO, our series where we sit down with some of the most experienced and influential technology leaders in the world.In this episode, we talk with Dorion Carroll, a veteran with 35 years of tech leadership experience, former CTO at Zynga, VP at Amazon, and one of the most insightful engineering minds in the industry.From scaling engineering teams from 280 to 3,600 people, to navigating billion-dollar decisions, to understanding what truly makes a great CTO, Dorion shares the lessons, stories and frameworks that shaped his extraordinary career.If you're an aspiring CTO, an engineering manager, or simply passionate about how world-class tech organisations operate behind the scenes, this is a masterclass.Support the show
This isn't your typical "we raised $50M and exited" story. This is what happens when you have no choice but to figure it out yourselves. When the tripod refuses to fall. When you run out of everything except ideas. This is the story of Heroic Labs.About Heroic Labs: Core infrastructure for game studios. If you've played games from Zynga, Gram Games, or dozens of other studios, you've used their tech without knowing it. That's by design.
Brad Feld is a legend in the world of investing, entrepreneurship and mentorship. He is co-founder of the Foundry Group, Mobius Venture Capital and Techstars. Brad was an early investor in Harmonix, Zynga, MakerBot, and Fitbit and has written extensively on venture capital investing and entrepreneurship. Brad's latest book, Give First: The Power of Mentorship, was released earlier this year. Brad joined Robert Glazer on the Elevate Podcast to talk about his approach to giving, leadership and cultivating thriving businesses. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: mizzenandmain.com (Promo Code: elevate20) Shopify: shopify.com/elevate Indeed: indeed.com/elevate Masterclass: masterclass.com/elevate Northwest Registered Agent: northwestregisteredagent.com/elevate Homeserve: homeserve.com Learn more about your ad choices. Visit megaphone.fm/adchoices
There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga's head of global brand sales and partnerships.
Welcome To The Real Oshow,0:00 Intro1:05 ESPN & YouTube TV Standoff5:00 2 Cleveland Guardians Pitchers Indicted7:15 GTA 6 Rumored to Include Cryptocurrency16:50 Michael Jordan Suing NASCAR21:00 Closing Thoughts On this week's episode of The Real Oshow, brothers Joshua and Zachary dive into the wild rumor that GTA 6 will use Ethereum as its in-game currency. They break down how this could be genius brand building for Ethereum, putting it in front of millions of players and driving up its real-world value.The brothers point out that GTA 6 takes place in a fictional Miami, the real-life crypto capital, and note that Rockstar's parent company, Take-Two Interactive, recently tested a blockchain game under Zynga using the Ethereum blockchain. Whether it's Ethereum, Bitcoin, or U.S. dollars, they believe GTA 6 will use real money and even create real-life millionaires, just like FaZe Banks predicted years ago.They also discuss how Rockstar might be delaying the game because AI keeps advancing so fast that it's forcing them to keep improving it before launch. Reports say Rockstar even spent over $200 million just on water physics to make hurricanes and flooding look real.The episode wraps with Michael Jordan's major lawsuit win against NASCAR, where his team proved the league runs like a monopoly. Potentially changing its 25% revenue share to match other sports after a $7.7 billion TV deal.Enjoy The Show, Check out our YouTube page - https://www.youtube.com/channel/UCoqz3s_B_VYHuQtuVIDxpiQTikTok - https://www.tiktok.com/@therealoshow?is_from_webapp=1&sender_device=pcTweet @zacharyowings2 with your thoughts about the podcast or suggestions for future shows.Music by Leno Tk - Greatness (Streaming on all platforms)
Launching a startup is daunting—especially when you're navigating the journey without guidance or mentorship. Even well-funded ventures struggle, and those that beat the odds are so rare they're dubbed "Unicorns." Our next guest on the Reboot Chronicles Show has helped countless start-ups become successful and redefined what we here at the Reboot Chronicles believe to be key components in rebooting organizations. Brad Feld is a legendary figure in the startup world whose influence runs deep and wide. As co-founder of both the Foundry Group and Techstars, Brad has helped shape the very ecosystem that fuels innovation today. He was an early investor in breakout successes like Zynga and Fitbit, spotting potential long before they became household names. Beyond investing, he's also a prolific author whose books have become essential reading for founders navigating the rocky-road highs and lows of entrepreneurship.Through his success and headline investments, Brad has built a legacy through his philosophy of giving first, radical honesty about mental health, and a pursuit of personal and professional rebooting. Join us for a deep dive into Brad Feld's remarkable journey, as we uncover the stories, insights, and hard-won lessons that can help you—and continue to shape the future of business.
Saudi Arabia's Public Investment Fund just closed the largest gaming acquisition in history—$55 billion for Electronic Arts. But this isn't the typical private equity playbook.In this episode, host Joseph Kim sits down with two M&A experts who break down what's really happening:- Chris Petrovic - Board Chairman & CBO at FunPlus, former President of Publishing at Zynga where he orchestrated their transformative acquisition strategy- Matthew Kanterman, CFA - Gaming industry analyst specializing in M&A and financial analysisWe uncover the hidden truths behind the deal:→ Why EA's "operational bloat" narrative is based on an accounting myth→ The real reason EA chose to sell now (hostile takeovers? portfolio pressure?)→ Why Silver Lake's involvement is primarily "for optics"→ What "patient capital" means for EA's studios and the broader gaming industry→ The mobile strategy question: Will EA and Scopely actually integrate?→ Growth opportunities in sports, Asia, and transmedia→ Who really controls gaming's attention economy nowThis isn't about short-term cost-cutting. It's about sovereign wealth rewriting the rules of gaming M&A—and what that means for developers, studios, and the industry's future.Key Takeaways:- At 17-18x forward EBITDA, EA sold at a discount to Activision's 20x—why?- With Take-Two now the only major independent US publisher, what happens to exit opportunities?- EA's conservative accounting makes them look less efficient than they actually are- This deal is measured in decades, not the typical 5-7 year PE timeline
In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Jossie Haines—executive coach, fractional engineering leader, and former engineering leader at Apple, Zynga, Tile, and Life360—to unpack how great leaders build inclusive, high-performing teams and adopt AI with intention. Jossie shares pivotal moments from leading Siri teams at Apple (including award-winning Apple TV work) and scaling engineering at Tile, where she helped double the org and architect a culture people still miss. She gets candid about imposter syndrome, why inclusion (not box-checking diversity) drives psychological safety and product quality, and how to communicate in CEO/CFO language: business outcomes, trade-offs, and crisp “yes—and” solutions. You'll also hear her playbook for leaders using AI to reclaim strategic time, from code-base ramp-ups to custom GPTs that coach junior PMs and engineers. Plus: lessons from Zynga's two-week company-wide pivot, the value of age diversity in teams, and why “slow productivity” beats 80-hour grinds. A masterclass in defining success on your own terms—and leading with clarity, courage, and measurable impact.TakeawaysInclusion and psychological safety are prerequisites for high performance.Focus on mechanics (meetings, feedback, promotions) before chasing diversity metrics.Communicate in outcomes and trade-offs; lead with business impact.Use “yes, and” to surface constraints without being the “no” person.Leaders should model effective AI use to raise adoption quality.Treat AI as an 80–90% draft; humans add accuracy and context.Deploy AI where it frees strategy time: research, ramp-ups, admin loops.Build leverage by shipping tangible alternatives quickly.Age diversity strengthens execution and pattern recognition.Replace hustle myths with sustainable “slow productivity.”Senior leaders must self-generate confidence signals; feedback gets rarer.Define success on your terms and make clear, bold asks.Chapters00:00 Intro & Guest Setup02:00 Apple & Tile: Wins, Burnout, and Imposter Syndrome05:00 Designing Roles and Cultures People Miss08:30 Why Senior Leaders Feel Isolated10:40 Inclusion → Psychological Safety → Performance13:10 Operationalizing Inclusion (Meetings, Feedback, Promotions)16:50 Hiring Panels, Representation, and Real Accountability18:55 Keeping Eyes on Outcomes, Not Optics21:50 The Overlooked Advantage of Age Diversity26:20 Boundaries, Peak Hours, and Sustainable Work28:40 Leaders & AI: Modeling Quality and Guardrails33:00 AI as Draft Partner: Seniors vs. Juniors36:30 Practical AI Workflows (Ramp-Ups, Custom Assistants)40:15 Speaking CFO/CEO: Outcomes, Trade-offs, “Yes, and”46:50 Shipping Fast for Negotiation Leverage51:10 Trust Yourself, Ask Boldly, Create Roles54:30 Closing & Book RecommendationsJossie Haines's Social Media Links:https://www.linkedin.com/in/jossiemann/Jossie Haines's Websites:https://jossiehaines.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright
In this episode, host David Taylor sits down with two fantastic guests to explore why large entertainment companies are increasingly paying attention to Roblox, how they're experimenting on the platform today, and what they'll need to see to fully commit. Chris Petrovic is the Chairman and Chief Business Officer of FunPlus, one of the largest privately held companies in the gaming sector. Chris is a veteran executive in digital entertainment and gaming with leadership roles across major mobile game companies like Zynga, Kabam, and GameStop. Doug Rosen is the former SVP of Games and Emerging Media at Paramount. Doug led games teams across some of the world's biggest brands, and he brings deep experience in how IP holders evaluate and engage with emerging platforms like Roblox, Minecraft, and Fortnite Creative.We dig into the strategic framing of Roblox inside large companies and how success is measured. Finally, we look ahead at the challenges, opportunities, and what role Roblox could play in shaping the next generation of entertainment franchises.We'd also like to thank Levellr — the Discord community intelligence platform — for making this episode possible. Learn more about unlocking real-time community insights at levellr.com.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
What drives real product growth—launching new features, or helping existing ones land? In this episode of The Effortless Podcast, Dheeraj Pandey and Amit Prakash sit down with Ken Rudin, former Head of Growth at Google, Facebook, Zynga, and ThoughtSpot, to unpack 15 years of lessons at the intersection of analytics and product.Ken shares the story of how a simple nudge doubled Google Search engagement, why retention curves are the truest measure of product–market fit, and how startups should think about growth before and after finding PMF. Along the way, he introduces frameworks like ARIA (Analyze, Reduce, Introduce, Assist) and MUD (Meaningful, Unique, Defensible) to help founders systematize growth instead of chasing hacks.From cross-selling in corner-store SaaS to the surprising power of changing a Google Ads hyphen into a vertical bar, this conversation shows why growth is less about tricks and more about rigorous, creative experimentation.Key Topics & Timestamps00:00 – Introduction: Ken's career journey across Zynga, Facebook, Google, and ThoughtSpot02:00 – The Google “Sports Scores” story: Nudges that doubled engagement08:00 – Launches vs. Landings: Why most features stall without growth focus15:00 – When to invest in growth: Signals post-PMF and small-team leverage22:00 – Corner-store SaaS case study: Cross-sell, pricing insights, and awareness gaps27:00 – Counterintuitive nudges: Google Ads and the “– vs. |” experiment32:00 – Growth as a scientific process: Hypotheses, experiments, and iteration35:00 – Retention curves as PMF: Engagement as the strongest proxy43:00 – Common traps: Acquisition obsession and vanity metrics55:00 – Differentiation with MUD: Meaningful, Unique, Defensible advantages01:03:00 – The ARIA framework: Analyze, Reduce, Introduce, Assist01:10:00 – Fun Q&A: TED Talks, awkwardness, posture, and Peter GabrielGuest:Ken Rudin – Growth and analytics leader with senior roles at Google, Facebook, Zynga, and ThoughtSpot. Advisor to startups on scaling growth and building data-driven teams.Hosts:Amit Prakash – Co-founder and CTO at ThoughtSpot, former engineer at Google AdSense and Microsoft Bing.Follow the Host and Guest:Amit PrakashLinkedIn – https://www.linkedin.com/in/amit-prakash-50719a2/Twitter/X – https://x.com/amitp42Ken RudinLinkedIn – https://www.linkedin.com/in/kenrudin/Share Your ThoughtsHave questions, comments, or ideas for future episodes? Email us at EffortlessPodcastHQ@gmail.comDon't forget to Like, Comment, and Subscribe for more conversations at the intersection of growth, analytics, and innovation.
Justin Waldron is the Founder of Open Game Protocol, (https://www.opengameprotocol.com), a trailblazer in creating innovative gaming platforms that bridge social, mobile, and Web3 ecosystems. With a robust background in game development and entrepreneurship, Justin shares his journey from co-founding Zynga—redefining social gaming with iconic titles that captivated millions—to launching Playco, a platform focused on instant, accessible gaming experiences, and now spearheading the Open Game Protocol, a groundbreaking decentralized framework for the future of gaming. He emphasizes the importance of user-centric design in gaming, the modular and scalable architecture of the Open Game Protocol, and its role as a leading framework for developing decentralized, player-driven gaming experiences, empowering developers to create with unparalleled freedom and ease.
About JonathanJonathan Grant is a creative director at Zynga, founder of Orbital Games, and co-host of We Thought It Would Be Easy with Jordan Weisman. His career spans startups, acquisitions, and AAA environments, where he's pitched ideas in Zynga boardrooms, built risky new projects, and collaborated with legends of the industry. Jonathan's work is defined by his willingness to experiment, his honesty about failure, and his belief that great games hide secrets waiting to be discovered. In this episode, we dive into what it means to make the right bets, how to use criticism to grow, and why experimentation and mystery are essential tools in game designThink Like A Game Designer is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Ah-ha! Justin's Takeaways* Your Critics Are Right About You: Jonathan challenges us to let go of ego by acknowledging that criticism often contains truth. Instead of fighting it, use it as fuel to grow. Accepting this mindset helps designers take risks, embrace feedback, and move forward without fear of failure.* The Power of Experimentation: At Zynga, Jonathan saw firsthand how structured experimentation can refine ideas—sometimes running a dozen tests at once. The key lesson: experimentation validates and sharpens vision, but it should never replace it. Use data to guide improvement, not dictate creativity.* The Purpose of Gameplay is to Hide Secrets: Jonathan believes the most memorable games invite players to discover hidden layers. Secrets create mystery, turning mechanics into worlds worth revisiting. As designers, we should craft experiences that reward curiosity, giving players reasons to return again and again. Show Notes"Pain isn't bad. Damage is bad." (00:17:57)This framing really resonated with me. Creative projects often hurt, the late nights, the tough feedback, the near-misses, but that's not the same as damage. Damage is when you burn out, ruin relationships, or risk your financial stability. Learning to distinguish between the two is essential. Pain can be a teacher or a compass; damage is a warning sign."Your critics are right about you." (00:27:14)It's a hard truth, but Jonathan is right. The ego wants to believe that critics don't understand us, yet their words often hold a kernel of truth. When I apply this mindset, I can let go of defensiveness and see criticism as fuel for growth. Its a reminder to use feedback to sharpen both my work and myself."The thing that Zynga was incredible at was experimentation… sometimes a dozen experiments at once." (00:50:37)At Zynga, experiments weren't random, instead they were structured, frequent, and scaled. As a designer, I take from this that experimentation should validate vision, not replace it. Numbers can guide us toward sharper solutions, but they can't generate the spark that makes a game truly special."Philosophically, the purpose of gameplay is to hide secrets." (01:08:29)I love this idea. Secrets are what keep players coming back: hidden interactions, unexpected depth, and little discoveries that reward curiosity. A great tip for RPG game masters is to place a secret in every location so players always have something to unravel, with each secret offering a way to draw them back on track. In my own designs, I've found that the best games aren't the ones that reveal everything up front, but the ones that invite players into a world where there's always more to discover. That sense of mystery is what makes play feel alive. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe
Brian Balfour is the founder of Reforge, the former VP of Growth at HubSpot, and a student (and teacher) of product growth. Brian has studied every major platform shift—from Facebook to Apple to Google—and he's spotted a pattern that's about to repeat with ChatGPT.In this conversation, you'll learn:1. The 4-step cycle every platform follows (and why ChatGPT just entered step 2)2. Why ChatGPT's platform launch could be bigger than Facebook's early platform3. The exact signals that ChatGPT will launch a third-party platform within six months4. Why you have six months (not years) to make your platform bet5. Why companies that don't integrate with ChatGPT will lose to competitors that do6. How Zynga grew to $1B by betting on Facebook's platform early (before it was obvious)7. Why so few companies are actually doing what they need to be doing right now—Brought to you by:DX—The developer intelligence platform designed by leading researchers: http://getdx.com/lennyBasecamp—The famously straightforward project management system from 37signals: https://www.basecamp.com/lennyMiro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny—Transcript: https://www.lennysnewsletter.com/p/why-chatgpt-will-be-the-next-big-growth-channel-brian-balfour—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/170294620/my-biggest-takeaways-from-this-conversation—Where to find Brian Balfour:• X: https://twitter.com/bbalfour• LinkedIn: https://www.linkedin.com/in/bbalfour/• Website: https://brianbalfour.com/• Substack: https://blog.brianbalfour.com/• Podcast: https://www.reforge.com/podcast/unsolicited-feedback—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Welcome back, Brian!(04:13) The changing landscape of product growth(05:09) The importance of distribution(08:14) The role of new distribution platforms(09:45) The four-step cycle of distribution platforms(17:38) Examples of platform cycles(30:01) The rise of ChatGPT(44:47) The future of AI agents(46:01) Preferred partners and platform credibility(47:18) Monetization mechanisms and free tiers(48:14) Betting strategies for startups(01:04:34) Adopting AI tools: challenges and strategies(01:08:41) The importance of hard constraints(01:14:23) Effective AI adoption in companies(01:19:05) Lightning round and final thoughts—Referenced:• The Next Great Distribution Shift: https://blog.brianbalfour.com/p/the-next-great-distribution-shift• Brian Balfour: 10 lessons on career, growth, and life: https://www.lennysnewsletter.com/p/brian-balfour-10-lessons-on-career• This Week #9: Breaking into growth, leading with influence, and (not) stepping on toes: https://www.lennysnewsletter.com/p/this-week-9-breaking-into-growth• Distribution vs. Innovation: https://a16z.com/distribution-vs-innovation/• On Platform Shifts and AI: https://caseyaccidental.com/on-platform-shifts-and-ai/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey• ChatGPT: https://chatgpt.com/• Claude: https://claude.ai/• Gemini: https://gemini.google.com/• Vine: https://en.wikipedia.org/wiki/Vine_(service)• Periscope: https://en.wikipedia.org/wiki/Periscope_(service)• Myspace: https://en.wikipedia.org/wiki/Myspace• Friendster: https://en.wikipedia.org/wiki/Friendster• AltaVista: https://en.wikipedia.org/wiki/AltaVista• Lycos: https://www.lycos.com/• HubSpot: https://www.hubspot.com/• Zynga: https://www.zynga.com/• TBPN: https://www.tbpn.com/• Deedy Das on LinkedIn: https://www.linkedin.com/in/debarghyadas/• ChatGPT's product retention curves are a product manager's wet dream: https://www.linkedin.com/posts/debarghyadas_chatgpts-product-retention-curves-are-a-activity-7338384752393035776-ice1/• Windsurf: https://windsurf.com/• Building a magical AI code editor used by over 1 million developers in four months: The untold story of Windsurf | Varun Mohan (co-founder and CEO): https://www.lennysnewsletter.com/p/the-untold-story-of-windsurf-varun-mohan• Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram): https://www.lennysnewsletter.com/p/anthropics-cpo-heres-what-comes-next• Udemy: https://www.udemy.com/• Cursor: https://cursor.com/• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Notion: https://www.notion.com/• Airtable: https://www.airtable.com/• Monday: monday.com• Sierra: http://sierra.ai• He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor on the future of careers, coding, agents, and more: https://www.lennysnewsletter.com/p/he-saved-openai-bret-taylor• Introducing ChatGPT agent: bridging research and action: https://openai.com/index/introducing-chatgpt-agent/• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building• Marc Andreessen on Why Optimism Is the Safest Bet: https://nymag.com/marc-andressen-2014-10-20/• Reforge: https://www.reforge.com• Reforge Insights: https://www.reforge.com/insights• Shopify: https://www.shopify.com/• 25 proven tactics to accelerate AI adoption at your company: https://www.lennysnewsletter.com/p/25-proven-tactics-to-accelerate-ai• Clouded Judgement: https://cloudedjudgement.substack.com/• NFX: https://www.nfx.com/news• James Currier: https://www.nfx.com/team/james-currier• Hallway Chat: https://www.hallwaychat.co/• Bryan Johnson on LinkedIn: https://www.linkedin.com/in/bryanrjohnson/• Silicon Valley on HBO: https://www.hbomax.com/shows/silicon-valley/b4583939-e39f-4b5c-822d-5b6cc186172d• Stick: https://tv.apple.com/us/show/stick/umc.cmc.52w04zy67tiv11p8xvbc57wmc• Ergonofis standing desks: https://ergonofis.com/en-us/collections/standing-desks• Coping with the loss of a child and protecting your time | Brian Balfour (father of 2, CEO and founder Reforge, venture partner): https://www.startupdadpod.com/coping-with-the-loss-of-a-child-and-protecting-your-time-brian-balfour-father-of-2-ceo-and-found/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com
Brice is a former AAA developer turned indie. He's currently developing World's Goodest Pup, with past experience at EA on the Sims franchise, Crowdstar's Covet Fashion, Lead GameDesigner on ChefVille at Zynga, WB Games and more. Part 2 of 2. Music by Danny Baranowsky
In this episode of Start With a Win, host Adam Contos is joined by leadership strategist and author Dr. Vijay Pendakur to explore what it really takes to lead through disruption. Drawing from his experience at top tech companies and Cornell University, Vijay unpacks the secret to building high-performing teams when the ground is constantly shifting beneath you. From the invisible forces of trust and belonging to the raw challenges of leading through crisis, this conversation offers a bold reframe of leadership - one that is both deeply human and urgently practical. If you've ever wondered how to turn volatility into opportunity, this episode is your blueprint.Dr. Vijay Pendakur is the founder of Vijay Pendakur Consulting and a seasoned leader across tech and higher education, with senior roles at Zynga, VMware, Dropbox, and Salesforce. He previously served as Dean of Students and Presidential Advisor for Diversity and Equity at Cornell University. Vijay's upcoming book, The Alchemy of Talent (Dec 2024), is a practical guide to building high-performing teams. He also authored Closing the Opportunity Gap (2016), a widely used resource on equity in student success. A faculty member at USC's Race and Equity Center and recognized as a top DEI leader by Channel Futures and Untapped, he also advises Ezra Coaching and Enterprise Ireland. Vijay lives in Austin, Texas, with his wife, Katie, and their two daughters, Mira and Savi.00:00 Leadership Is About Relationship00:29 Welcome to Start With a Win00:55 Introducing Dr. Vijay Pendakur02:03 From Education to Corporate Disruption04:02 Growth Happens Through Pain06:28 Why “The Alchemy of Talent”?09:33 Leading Teams Through VUCA13:07 Trust, Belonging, Connection Framework15:08 How to Build Trust as a Leader27:46 Where to Find the Book + Final Thoughtshttps://www.vijaypendakur.com/===========================Subscribe and Listen to the Start With a Win Podcast HERE:
Our guest this week is Seth Sivak, VP Development for World of Warcraft at Blizzard. From early years at Zynga he became Founder and CEO of Proletariat, shipping big games like Spellbreak. We discuss being an Imagineer, the three components of creative decisions and "always be pitching" - this week! Episode Highlights[00:00:00] Why Games Fail: No Audience, No HypeSeth explains how several recent games failed not from poor quality, but because they launched without building an audience—resulting in commercial flops despite decent reviews.[00:07:00] Raising $20M for Spellbreak: Inside Proletariat's Biggest Funding RoundHear how Seth and his team secured a major investment led by Take-Two in 2019, helping scale the studio and pave the way for Spellbreak's development and Blizzard's later acquisition.[00:10:00] Defining the Product Manager Role in Game DevelopmentSeth shares what it meant to be a PM at Zynga during the Facebook gaming boom—managing features like a mini-CEO and driving rapid iteration cycles across live games.[00:20:00] Hug the Sloth: A “Gold Spike” Game That Taught the BasicsLearn how a quirky internal prototype helped the team test monetization, push notifications, and Facebook login—building foundational tech for future projects.[00:25:00] Launch Ugly, Learn Fast: Why Early Testing Beats PolishSeth recalls releasing a graybox version of Spellbreak to tens of thousands of players—proving that testing gameplay early matters more than perfecting visuals.[00:45:00] Streamline's Collapse: How a Twitch Partnership Nearly Killed the StudioA promising Amazon deal turned into a disaster, forcing Proletariat within 72 hours of shutdown. Seth details how they navigated this near-death experience.[00:55:00] Spellbreak's Origins: From Magic Arrows to Spell CombinationsDiscover how a spark of inspiration—combining magic attacks in unexpected ways—led to the creation of Spellbreak's core mechanic and ultimately shaped its success.[01:03:00] Discord Growth and a Viral Trailer: The Road to AcquisitionAfter two failed term sheets, a viral trailer and massive Discord surge helped Proletariat land an Epic Games deal—fueling momentum toward Blizzard's acquisition.Support the showThank you for listening to our podcast all about videogames and the amazing people who bring them to life!Hosted by Alexander Seropian and Aaron MarroquinFind us at www.thefourthcurtain.com Join our Patreon for early, ad-free episodes plus bonus content at https://patreon.com/FourthCurtain Come join the conversation at https://discord.gg/KWeGE4xHfeVideos available at https://www.youtube.com/@thefourthcurtainFollow us on Twitter: @fourthcurtainEdited and mastered at https://noise-floor.com Audio Editor: Bryen HensleyVideo Editor: Sarkis GrigorianProducer: Kimya TaheriArt: Paul RusselCommunity Manager: Doug ZartmanFeaturing Liberation by 505
Brice is a former AAA developer turned indie. He's currently developing World's Goodest Pup, with past experience at EA on the Sims franchise, Crowdstar's Covet Fashion, Lead GameDesigner on ChefVille at Zynga, WB Games and more. Part 1 of 2. Music by Danny Baranowsky
This is a preview of one of our premium Design Better episodes. To listen to the whole episode, head over to our Substack and subscribe: https://designbetterpodcast.com/p/rhiannon-bell We all rely on search—sometimes dozens of times a day—to make sense of the world around us. But behind that simple white box is a vast, dynamic system that has to understand not just language, but intent, context, and trust. In this episode, we talk with Rhiannon Bell, VP of User Experience for Google Search, about how they navigate the complexity of designing one of the most widely used products on the planet. Rhi shares how their background in writing and storytelling shapes their approach to UX, why designing for information-seeking behavior is fundamentally different from transactional design, and how teams at Google are rethinking trust, transparency, and delight in an age of generative AI. We also dig into what it means to lead with curiosity, and how bringing a sense of play into product development can open up entirely new possibilities. Bio As the VP of UX for Google Search, Rhiannon Bell leads a team of talented Designers, Researchers and Content Strategists who are responsible for all of Google Search experiences. They have over 20 years experience in product development, working with diverse and global products such as NerdWallet, BBC, and Zynga.Rhiannon's mission is to build responsibly toward an AI-powered future, using user research, creative direction, and user-centric product development. They are passionate about pushing the boundaries of technology to solve user pain points, raising the quality bar on execution, and driving home the consumer-centric view within any product organization. They are also an active investor and advisor in the design and AI space, supporting visionaries who are shaping our world. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books: You'll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid
In this episode of Future Finance, hosts Paul Barnhurst and Glenn Hopper sit down with Siqi Chen, founder and CEO of Runway. Siqi opens up about the challenges he faced understanding finance as a founder, and how those frustrations led him to build a more intuitive platform. The conversation explores what's broken in traditional finance tools and how better design can make finance easier to grasp for everyone in the business, not just the experts.Siqi is a builder and investor with a background that spans NASA, gaming, and high-growth startups. Before Runway, he led products at Zynga and Postmates, served as CEO of Sandbox VR, and invested in companies like Clubhouse and Amplitude. His journey gives him a unique perspective on how product design can solve real business pain points, especially in finance.Expect to Learn:Why traditional finance tools are often disliked.The common spreadsheet struggles growing teams face.How user-friendly design improves collaboration.Why Runway focuses on clarity and flexibility over complexity.What it means to build a thinking tool, not just a planning tool.Siqi shares practical, hard-earned insights on what it takes to build a truly useful finance platform, one that prioritizes clarity, flexibility, and collaboration. If you're frustrated by rigid systems or drowning in spreadsheet chaos, this episode offers a fresh perspective on how thoughtful design and a new approach to financial modeling can help you make better, faster decisions.Follow Siqi:LinkedIn - https://www.linkedin.com/in/siqic/Company - https://www.linkedin.com/company/runway/Twitter - https://x.com/bladerJoin hosts Glenn and Paul as they unravel the complexities of AI in finance:Follow Glenn:LinkedIn: https://www.linkedin.com/in/gbhopperiiiFollow Paul: LinkedIn - https://www.linkedin.com/in/thefpandaguyFollow QFlow.AI:Website - https://bit.ly/4i1EkjgFuture Finance is sponsored by QFlow.ai, the strategic finance platform solving the toughest part of planning and analysis: B2B revenue. Align sales, marketing, and finance, speed up decision-making, and lock in accountability with QFlow.ai. Stay tuned for a deeper understanding of how AI is shaping the future of finance and what it means for businesses and individuals alike.In Today's Episode:[01:05] - Origin of Runway[03:00] - Early Challenges & First Users[04:10] - Early Demo & Launch Delay[05:29] - User-Friendly Design[11:43] - Winning by Being Different[15:53] - Powerful Tech, Simple Design[16:33] - From Workflow to Thinking Tool
Jeff Grubb and Jan Ochoa are here to chat about the mess of news we've got! We got stories about Ubisoft and the new Co-CEO of the Tencent Subsidiary, reviews for Shadow Labyrinth, layoffs at Virtuos, Zynga's boss saying Star Wars Hunters was not a failure, and even more!
In this episode of Future Finance, hosts Paul Barnhurst and Glenn Hopper welcome Siqi Chen, founder and CEO of Runway, a finance platform built to help operators understand their business without needing a degree in finance. The discussion explores how traditional FP&A tools fall short, and why Runway is reimagining financial modeling by combining flexibility, design, and deeper thinking. Siqi is the founder and CEO of Runway, a modeling platform designed for operators and finance professionals who need flexible, intuitive tools to manage business complexity. He previously served as CEO of Sandbox VR, VP of Product at Postmates, and Head of Product at Zynga. Siqi has also invested in over 100 startups, including Clubhouse, Amplitude, Pipe, and Italic. Early in his career, he worked at NASA, where he was awarded a Congressional Space Act Award while still in school for his work on the Mars Exploration Rover.In this episode, you will discover:Why FP&A platforms often fail to replace spreadsheets for financial modeling.How Runway is addressing the core pains of collaboration, complexity, and data integration.Why flexibility and speed of thought matter more than workflow automation.How Siqi thinks about AI's role in making finance tools more usable and accessible.A remarkable story of how a meme coin helped fund life-saving research for his daughter's brain tumor.Siqi shared his remarkable journey from NASA engineer and tech executive to founder of a finance platform built for modern operators. His experiences across product leadership, startup growth, and personal resilience highlight why tools like Runway are redefining how finance professionals think, plan, and collaborate. This episode is a must-listen for anyone looking to move beyond outdated systems and embrace a more flexible, human-centered approach to financial modeling and decision-making.Follow Siqi:LinkedIn - https://www.linkedin.com/in/siqic/Company - https://www.linkedin.com/company/runway/Join hosts Glenn and Paul as they unravel the complexities of AI in finance:Follow Glenn:LinkedIn: https://www.linkedin.com/in/gbhopperiiiFollow Paul:LinkedIn - https://www.linkedin.com/in/thefpandaguyFollow QFlow.AI:Website - https://bit.ly/4i1EkjgFuture Finance is sponsored by QFlow.ai, the strategic finance platform solving the toughest part of planning and analysis: B2B revenue. Align sales, marketing, and finance, speed up decision-making, and lock in accountability with QFlow.ai. Stay tuned for a deeper understanding of how AI is shaping the future of finance and what it means for businesses and individuals alike.In Today's Episode:[01:48] - Siqi's Background[04:41] - Runway Journey So Far[07:11] - Approachable Finance Tools[14:28] - UX & What Makes Runway Unique[20:26] - Thinking Tool Idea[24:28] - Excel Flexibility Trade-Offs[33:46] - AI as a Financial Exoskeleton[40:21] - The Meme Coin Surprise[44:40] - Wrap-Up
Ever wondered what happens when your right to resell clashes with someone else's trademark? The secondary market is booming—from luxury perfumes to used hard drives and even virtual farm animals—but these second lives come with surprising legal complications.Secondary markets aren't just about thrift store finds anymore. They're complex ecosystems where intellectual property law determines what you can truly do with the things you've purchased. Through a global tour of fascinating court cases, we unpack the legal principles that govern reselling, refurbishing, and reimagining products across physical and digital realms.In Norway, a phone repair shop learned the hard way that erasing Apple logos from replacement screens doesn't erase their legal obligations. Meanwhile, in India, courts embraced refurbished Seagate hard drives as sustainability wins. The digital world presents even thornier questions—can you resell an e-book like a paperback? (Spoiler: European courts say no.) And what about those $133,000 "MetaBirkin" NFTs that landed an artist in hot water with Hermès?From Brazilian video game importers to Italian pharmaceutical repackagers, we explore how trademark exhaustion works differently across borders. You'll discover why Chanel fights so hard to control where its perfumes are sold, how Zynga protected its virtual cows from unauthorized trading, and what happens when Finnish axes travel from North America to the Czech Republic without permission.Whether you're flipping consoles, fixing phones, or minting NFTs of luxury handbags, understanding these landmark cases could save you from accidental infringement. Secondary markets provide real benefits—reducing waste and extending product lifecycles—but navigating them legally requires knowing when ownership ends and intellectual property begins.Subscribe to Intangiblia for more plain talk about complex IP issues that affect everyday transactions in our increasingly digital marketplace. Your secondhand purchases might come with more legal baggage than you realized!Send us a text
The crew dives into a jam-packed week of industry news from Nintendo's upcoming Switch 2 launch to Epic's evolving Store strategy. We unpack the growing importance of social features in games and the buzz around the new D&D project from the Star Wars Jedi director. Meanwhile, Elden Ring's Night Reign expansion proves brutally satisfying, while Zynga quietly shuts down the studio behind Torchlight. We also tackle Activision's tone-deaf in-game ads and finish with a sharp Philosophy Corner: why do so many AAA green lights go wrong—and what game dev processes desperately need fixing? Don't miss it.03:46 Pride Month Reflections05:14 Personal Updates06:18 Rants and Industry Insights09:31 LA Event Announcement11:32 RIP Sims Co-Creator Tim Luo12:58 Switch 2 Launch18:32 Epic Games Unreal + Game Store22:36 Social Features and Competition25:10 Star Wars Jedi Director's New D&D Game27:12 Elden Ring Night Reign: A Tough but Rewarding Experience31:42 Zynga Shuts Down Torchlight Developer33:09 Activision's Controversial In-Game Ads35:28 The Problem with AAA Green Lights41:02 The Need for Better Game Development Processes
David Ko is the CEO and board member of Calm, the #1 app for sleep, meditation, and mindfulness. A former healthcare executive and tech operator, David previously served as COO of Zynga, held senior roles at Yahoo!, and founded a healthtech company acquired by Calm. He is the bestselling author of Recharge, and has been recognized by TIME, LinkedIn, RockHealth, and NYU Stern for his leadership in digital health.What you'll learn:How David transitioned from gaming to healthcare through mission-driven insightThe real story behind Calm's evolution from sleep and meditation to global mental healthWhy David uses “battery level” as a tool for checking in at workHow leaders can model vulnerability without sacrificing authorityWhy burnout stems from poor workload management, not just long hoursThe power of shared purpose in turbulent timesHow Calm uses rituals like Jay Shetty meditations and Zoom-free days to reinforce its cultureWhy sleep, diet, and presence are core to David's leadership performanceHow transparency builds trust even when the news isn't goodWhy the conversation around mental health needs to start at the topSome takeaways:➡️ Stress is not the problem. Unchecked, unacknowledged stress is. Good stress can fuel resilience and performance.➡️ “How's your battery?” is a more meaningful check-in than “How are you?”➡️ Burnout often comes from lack of clarity and excessive task stacking, not too many hours.➡️ Leaders must explain the why behind priorities and remove as much as they assign. ➡️ Transparency about culture survey results builds psychological safety. ➡️ Rituals like 90-second meditations help reset and re-center teams. ➡️ Leadership can be lonely. Trusted colleagues make a critical difference. ➡️ Presence matters more than hours. Back-to-back meetings are not a badge of honor. ➡️ Sharing your own mental health journey is not weakness. It's how resilient teams are built. ➡️ “We take better care of our phone batteries than our mental health batteries.” Time to change that.Where to find David Ko:LinkedIn: https://www.linkedin.com/in/daveko/ Calm: https://www.calm.comBook: Recharge: Boosting Your Mental Battery One Conversation at a TimePodcast: Recharge (available on major platforms)Connect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from Amazon
Siqi Chen (@blader, CEO/CFO @Runwayco), talks about his journey from JPL developer to Founder of a financial planning and analysis (FP&A) startup. We focus on how to build products that customers crave and how a customer-centric view differs from traditional product management.SHOW: 923SHOW TRANSCRIPT: The Cloudcast #923 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwNEW TO CLOUD? CHECK OUT OUR OTHER PODCAST: "CLOUDCAST BASICS"SPONSORS:Cut Enterprise IT Support Costs by 30-50% with US CloudSHOW NOTES:Runway websiteBehind What Seems Like an Overnight Success (video)Topic 1 - Welcome to the show, Siqi. First, your combination of technical and business/financial background is fascinating. How did you go from coding at NASA to Head of Product at Zynga to CEO/CFO for a finance platform startup? Give everyone a quick introduction.Topic 2 - One thing I've noticed as a trend in your background is the core concept of building. What has been your philosophy in building products? How do you build products that customers demand?Topic 3 - Let's talk about AI and AGI for a moment. We hear all the time how disruptive this will be. What are your thoughts here, and how do we develop both adaptability and resiliency to new technologies?Topic 4 - Let's talk FP&A (financial planning & analysis). Our core listeners out there tend to skew more towards the tech and infrastructure side, but a core theme of this show is always to be learning as much of the business as possible to apply those concepts. As someone with a background in both worlds, plus now running an FP&A startup, what do you wish folks on the technical side of the house knew more about to make their jobs easier?Topic 5 - We posted a link in the show notes for a video you did on the “overnight success” of Runway. It was a good representation and origin story of how something can go viral with the right mindset and product-market fit. Tell everyone about that as Runway approaches 5 years now. Topic 6 - What is your biggest challenge in the FP&A space today? Is it AI? We've seen a lot of AI disruption in coding, legal, and other areas requiring deep data pool insights. Is this any different?FEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod
This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for many years, going back to her years at the NFL as VP of Global Brand and consumer marketing, before joining the NWSL as its first-ever CMO. Great CMOs are growth drivers, and Julie has indeed done that with her team. Julie has been CMO for about 2.5 years and the growth rate is staggering; double the number of fans in attendance at matches; two new teams joining the league with more coming; a four-year media deal worth $240 million–the previous media deal was for three years for $4.5 million. And team valuations are increasing massively. Julie was a journalism major years ago at Indiana University in Bloomington, before launching a career in tech & entertainment that is epic: Dreamworks Animation, eBay, PayPal, Twitter, Zynga, Sofi, the NFL, and now the NWSL. Tune in for a conversation with a CMO who had a vision six years ago in France that she could help shape the future of women's soccer.---This week's episode is brought to you by Strawberry Frog, Deloitte and Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of Tech Talks Daily, I sit down with Cerisse Velasco, Director of Midwest and Retail Media Brand Partnerships at Zynga, to explore how mobile gaming is reshaping digital advertising and brand engagement. While gaming has long been associated with teenage boys in basements, the reality is quite different—Zynga's audience is predominantly Millennial and Gen X women, a demographic that's often overlooked in marketing strategies. With mobile games like Words with Friends, Game of Thrones: Legends, and Match Factory, Zynga has built a massive entertainment platform where brands can authentically connect with engaged consumers. We discuss how mobile gaming offers a "leaned-in" advertising experience, with players actively engaging rather than passively scrolling. From rewarded video and interactive formats to in-game integrations, Zynga is pioneering innovative ad strategies that feel natural within the gameplay, rather than interrupting it. A recent partnership with The Real Housewives is a perfect example of how brands are rethinking their approach to mobile gaming, tapping into a highly influential and purchase-driven audience. Beyond traditional advertising, we also explore the future of gamified brand experiences, AI-powered personalization, and retail media integrations within gaming. As mobile gaming continues to dominate screen time, brands that embrace these new engagement models will have a significant edge in the evolving digital marketing landscape. How can brands create authentic connections with audiences in gaming environments? And what does the future hold for advertising in mobile entertainment? Tune in to hear Cerisse Velasco's insights on the changing face of digital engagement.
Episode 678: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Siqi Chen ( https://x.com/blader ), the founder of Runway.com. — Show Notes: (0:00) Early days at Zynga (14:34) Business ideas (52:18) Touchy-feely class (1:07:24) Siqi's favorite interview question (1:12:48) Insane growth of ElevenLabs — Links: • Limitless - https://www.limitless.ai/ • Rewind - https://www.rewind.ai/ • Runway - https://runway.com/ • Hoffman Institute - https://www.hoffmaninstitute.org/ • Pump - https://pump.fun/board • ElevenLabs - https://elevenlabs.io/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
Chandra Janakiraman is the chief product officer, executive vice president, and a board member at VRChat. Previously, he was a product leader at Meta, where he led Facebook's social experience interfaces and Reality Labs' growth; served as CPO at Headspace, where he helped relaunch the platform, driving a 4x subscriber boost; and was a GM at Zynga, delivering massive hit games that reached hundreds of millions. In our conversation, Chandra shares:• His playbook for developing a product strategy• The difference between “small s” and “big S” strategy• How to run strategy sprints• Who should be involved in strategy work• Common pitfalls in strategy development• The role of AI in future strategy development• More—Brought to you by:• Eppo—Run reliable, impactful experiments• Airtable ProductCentral—Launch to new heights with a unified system for product development• OneSchema—Import CSV data 10x faster—Find the transcript at: https://www.lennysnewsletter.com/p/an-operators-guide-to-product-strategy-chandra-janakiraman—Where to find Chandra Janakiraman:• LinkedIn: https://www.linkedin.com/in/chandramohanj/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Chandra's background(04:47) The importance of strategy(12:40) Defining product strategy(15:42) Developing a winning strategy: an overview(18:51) The preparation phase(30:46) The strategy sprint process(45:51) The design sprint (51:19) Document writing(57:39) Rolling out your strategy(01:01:28) Resourcing and roadmapping(01:04:42) Strategy lessons from Zynga(01:11:34) Strategy lessons from Meta(01:15:55) Big S strategy(01:26:58) AI in strategy formulation(01:38:12) Final thoughts and lightning round—Referenced:• Headspace: https://www.headspace.com/• Good Strategy, Bad Strategy | Richard Rumelt: https://www.lennysnewsletter.com/p/good-strategy-bad-strategy-richard• 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-strategy-roger-martin• VRChat: https://hello.vrchat.com/• Andrew Chen on LinkedIn: https://www.linkedin.com/in/pmandrewchen/• Template: Working Backwards PR FAQ: https://www.workingbackwards.com/resources/working-backwards-pr-faq• How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn): https://www.lennysnewsletter.com/p/how-linkedin-became-interesting-tomer-cohen• Making time for what matters | Jake Knapp and John Zeratsky (authors of Sprint and Make Time, co-founders of Character Capital): https://www.lennysnewsletter.com/p/making-time-for-what-matters-jake• Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures): https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis• Chandra's flow chart: https://docs.google.com/document/d/1SLmQ0oRFadzJnNM3MJetnLUvB18U4W4GXU4KtJ2ujEQ/edit?tab=t.0• Chandra's strategy template: https://docs.google.com/document/d/1iNeYUaMnpicvkpVZO-gj9cCxLeHfWN0xtGm_QoxgemE/edit?tab=t.0#heading=h.5d3jz6v86yrs• Zynga: https://www.zynga.com/• David Foster Wallace's quote about water: https://www.goodreads.com/quotes/97082-there-are-these-two-young-fish-swimming-along-and-they• Oculus: https://en.wikipedia.org/wiki/Oculus• Elon Musk's quote: https://www.youtube.com/shorts/wf8TadbGYok• Concept car: https://en.wikipedia.org/wiki/Concept_car• Acquired podcast: The Mark Zuckerberg interview: https://www.acquired.fm/episodes/the-mark-zuckerberg-interview• Armand Ruiz on LinkedIn: https://www.linkedin.com/in/armand-ruiz/• What is a multi-armed bandit? Full explanation: https://amplitude.com/explore/experiment/multi-armed-bandit• IF on Prime Video: https://www.amazon.com/IF-John-Krasinski/dp/B0CW19SCVW• Dune: Part 2 on AppleTV+: https://tv.apple.com/us/movie/dune-part-two/umc.cmc.363aycnv6vy9qgekvew6fveb9• Dune Prophecy on Max: https://www.max.com/shows/dune-prophecy-2024/57660b16-a32a-476f-89da-3302ac379e91• Capybara Go on the App Store: https://apps.apple.com/ph/app/capybara-go/id6596787726• Bluesky: https://bsky.app/• Steve Jobs: The Lost Interview on Prime Video: https://www.amazon.com/Steve-Jobs-Lost-Interview/dp/B01IJD1BES—Recommended books:• The Art of War: https://www.amazon.com/Art-War-Sun-Tzu/dp/1599869772• Competitive Strategy: Techniques for Analyzing Industries and Competitors: https://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487/• Good Strategy Bad Strategy: The Difference and Why It Matters: https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239/• Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X• Make Time: How to Focus on What Matters Every Day: https://www.amazon.com/Make-Time-Focus-Matters-Every/dp/0525572422• Sprint: https://www.amazon.com/SPRINT-Jake-Zeratsky-Knapp/dp/0593076117• Walt Disney: The Triumph of the American Imagination: https://www.amazon.com/Walt-Disney-Triumph-American-Imagination/dp/0679757473• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration: https://www.amazon.com/Creativity-Inc-Expanded-Overcoming-Inspiration/dp/0593594649/• The Ten Faces of Innovation: Strategies for Heightening Creativity: https://www.amazon.com/dp/0385512074—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Drew Houston is the co-founder and CEO of Dropbox. Under his leadership, Dropbox has grown from a simple idea to a service used by over 700 million registered users globally, with a valuation exceeding $9 billion. Drew has led Dropbox through multiple phases, from explosive viral growth, to battling all the tech giants at once, to reinventing the company for the future of work. In our conversation, he opens up about:• The three eras of Dropbox's growth and evolution• The challenges he's faced over the past 18 years• What he learned about himself• How he's been able to manage his psychology as a founder• The importance of maintaining your learning curve• Finding purpose beyond metrics and growth• The micro, macro, and meta aspects of building companies• Much more—Brought to you by:• Paragon—Ship every SaaS integration your customers want• Explo—Embed customer-facing analytics in your product• Vanta—Automate compliance. Simplify security—Find the transcript at: https://www.lennysnewsletter.com/p/behind-the-founder-drew-houston-dropbox—Where to find Drew Houston:• X: https://x.com/drewhouston• LinkedIn: https://www.linkedin.com/in/drewhouston/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Drew and Dropbox(04:44) The three eras of Dropbox(07:53) The first era: Viral growth and early success(14:19) The second era: Challenges and competition(20:49) Strategic shifts and refocusing(29:36) Personal reflections and leadership lessons(40:19) Unlocking mindfulness and building support systems(43:14) The Enneagram test(50:35) The challenges of being a founder CEO(58:11) The third era: Rebooting the team and core business(01:22:41) Lessons and advice for aspiring founders(01:27:46) Balancing personal and professional growth(01:42:38) Final reflections and future outlook—Referenced:• Dropbox: https://www.dropbox.com/• Y Combinator: https://www.ycombinator.com/• Paul Graham's website: https://www.paulgraham.com/• Hacker News: https://news.ycombinator.com/• Arash Ferdowsi on LinkedIn: https://www.linkedin.com/in/arashferdowsi/• Sequoia Capital: https://www.sequoiacap.com/• Pejman Nozad on LinkedIn: https://www.linkedin.com/in/pejman/• Mike Moritz on LinkedIn: https://www.linkedin.com/in/michaelmoritz/• TechCrunch Disrupt: https://techcrunch.com/events/tc-disrupt-2024/• Dropbox viral demo: https://youtu.be/7QmCUDHpNzE• Digg: https://digg.com/• Reddit: https://www.reddit.com/• Hadi and Ali Partovi: https://www.partovi.org/• Zynga: https://www.zynga.com/• Steve Jobs announces Apple's iCloud: https://www.youtube.com/watch?v=ilnfUa_-Rbc• Dropbox Carousel: https://en.wikipedia.org/wiki/Dropbox_Carousel• Dropbox Is Buying Mega-Hyped Email Startup Mailbox: https://www.businessinsider.com/dropbox-is-buying-mega-hyped-email-startup-mailbox-2013-3• 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-strategy-roger-martin• Intel: https://www.intel.com/• Gordon Moore: https://en.wikipedia.org/wiki/Gordon_Moore• Netscape: https://en.wikipedia.org/wiki/Netscape• Myspace: https://en.wikipedia.org/wiki/Myspace• Bill Campbell: https://en.wikipedia.org/wiki/Bill_Campbell_(business_executive)• Enneagram type descriptions: https://www.enneagraminstitute.com/type-descriptions/• The Myers-Briggs Type Indicator: https://www.themyersbriggs.com/en-US/Products-and-Services/Myers-Briggs• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Ben Horowitz on X: https://x.com/bhorowitz• Why Read Peter Drucker?: https://hbr.org/2009/11/why-read-peter-drucker• GitLab: https://about.gitlab.com/• Automattic: https://automattic.com/• Dropbox Dash: https://www.dash.dropbox.com/• Welcome Command E to Dropbox: https://blog.dropbox.com/topics/company/welcome-command-e-to-dropbox-• StarCraft: https://en.wikipedia.org/wiki/StarCraft_(video_game)• Procter & Gamble and the Beauty of Small Wins: https://hbr.org/2009/10/the-beauty-of-small-wins• Teaching Smart People How to Learn: https://hbr.org/1991/05/teaching-smart-people-how-to-learn—Recommended books:• Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business: https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914• Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X• High Output Management: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884/• Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company: https://www.amazon.com/Only-Paranoid-Survive-Exploit-Challenge/dp/0385483821• Zone to Win: Organizing to Compete in an Age of Disruption: https://www.amazon.com/Zone-Win-Organizing-Compete-Disruption/dp/1682302113• Warren Buffett's books: https://www.amazon.com/warren-buffett-Books/s?k=warren+buffett&rh=n%3A283155• Poor Charlie's Almanack: The Essential Wit and Wisdom of Charles T. Munger: https://www.amazon.com/Poor-Charlies-Almanack-Essential-Charles/dp/1953953239• Invent and Wander: The Collected Writings of Jeff Bezos: https://www.amazon.com/Invent-Wander-Collected-Writings-Introduction/dp/1647820715/• The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable: https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
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