POPULARITY
Are you struggling to eliminate friction as data regulations heighten? Noah Levine and Adrian Bolosan join the conversation to discuss cost-efficient innovations in data modernization. Learn from Databricks experts about the zero data movement and the future of walled gardens. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Inspired by feminist anthem, Beacon Rising marches on Lisa Andretta loves singing in the car but never figured she could be a real vocalist. After joining the Beacon Rising Choir, she found her voice. "When I went to my first rehearsal, I instantly fell in love," she says. "I had no idea something like this existed." The chorus, which started in 2017 with 13 members, now has 70, says founder Gina Samardge. Its next concert is May 18 at Beacon High School. Beacon Rising is a "resistance choir," Samardge says, open to women and nonbinary singers. A feminist anthem from the 2017 women's march in Washington, D.C., "Quiet," by Milck, inspired the choir's formation. The song includes the lyric, "I can't keep quiet for anyone anymore. … Let it out now." Cellphone videos of flash mobs performing to the song went viral and Samardge responded. "I needed to sing it with other women," she says. Her activist roots are reflected in the choir's repertoire, with songs that preach love, acceptance and a fight-the-power attitude such as "The Hymn of Acxiom," by Vienna Teng; "Refugee," by Moira Smiley; "On Children," by Ysaye Barnwell (with lyrics by Khalil Gibran); and "People Have the Power," by Patti Smith. "The 2016 election spawned a lot of choirs," Samardge says. "Singers always tell me that this is a healing force in their lives." A trained music educator and curious musician who lights up when speaking about playing clawhammer banjo, Samardge conducts the choir and arranges some songs. She came to Beacon in 2010 after getting priced out of Brooklyn. "I grew up in a small town in Ohio [Marion] and there is such a stronger community feeling here," she says. Samardge and her husband, musician Andy Reinhardt, who assembles the band that accompanies the choir, are childless by choice. Yet she's touched the lives of many youngsters in Beacon and beyond through Compass Arts, a grassroots organization she founded that runs programs in the schools and from the First Presbyterian Church on Liberty Street. Compass Arts initially rented a 1,000-square-foot space at Beacon Music Factory, then expanded to the church's Fellowship Hall, which features a stage, kitchen and new flooring installed by the nonprofit. In 2023, when the Beacon City School District called with an arts emergency - the middle school drama club had no teacher - she arranged for three visiting artists to structure a 10-week afterschool program teaching dance and choreography, improv and theater games and a glee club-style singing and movement class. "I remember being 18 years old and saying to my mother, 'I only want grandchildren,' and she said, 'Well, that's not how it works,'" Samardge says. "But I was at an event and some teenagers waved to me, and it turned out that they had attended a bunch of [Compass Arts] programs. I realized that somehow, someway, I got my wish. These kids are my temporary grandchildren." Beacon High School is located at 101 Matteawan Road. Tickets to the May 18 concert start at $20 ($10 seniors, teens; $5 ages 6-12; free ages 5 and younger); see compassarts.org/beacon-rising. The doors open at 1 p.m. for a free event with community organizations, a raffle and bake sale, followed by the concert at 2 p.m.
Jonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their intent signals can drive better experiences for both the consumer and the brand – showing a 5:1 return and increased profits on a transactional basis.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Buckle up for a fascinating episode of the podcast with Aaron Shaffer of GM and Janet Cinfio of Acxiom. They examine fascinating aspects of data, privacy, data governance and partnerships needed to innovate marketing strategy and evolve an iconic brand in preparation for its next 100 years. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Data privacy isn't just for legal teams—it's a responsibility shared by everyone working with data. In this episode, Karen sits down with Sachiko Scheuing, European Privacy and AI Governance Officer at Acxiom, to explore the crucial role privacy plays in the data industry and why it matters more than ever. They discuss: How data privacy differs from other roles in data and why strong communication is key The role every data professional should play in protecting personal information Common misconceptions, including the truth about consent and "consent fatigue" How to handle situations where you're asked to share customer data but feel uncertain about privacy risks The complex intersection of privacy laws and how to navigate them How AI is impacting the field With evolving regulations and growing concerns about data and AI ethics, this conversation is packed with practical insights to help you take responsibility for privacy in your work. Tune in to learn how you can be proactive in protecting data—and the people behind it.
From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to examine the state of AI in marketing today. Huge shifts are underway as brands consider how to apply AI in response to this “year of agents,” regulatory implications and determining what is manipulation versus participation. Those who win will be the brands that make AI their most powerful partner.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Change agent and industry veteran Ankur Jain joins the podcast to discuss all things cloud – from composable architecture, clean rooms and modern data sharing approaches to optimizing for AI. He shares smart ways for brands to take a second look at the cloud and leverage its full potential. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Frei und leicht durchs All schweben. Dazu Klänge aus der Tiefe des Raumes. Sterne funkeln, die Erde wird immer kleiner. Diese musikalische Gedankenreise lässt Deine Alltagsprobleme immer kleiner und kleiner werden. Unsere Jubiläumsfolge zum vierten Geburtstag des Podcasts haben wir gemeinsam am 5. Dezember 2024 im Planetarium Wolfsburg gehört. Diese Musikstücke hörst Du in dieser Folge: Public Service Broadcasting – "Lichtspiel III" // Gustav Holst – "Venus (Ausschnitt)" // Vienna Teng – "Hymn of Acxiom" // Public Service Broadcasting – "The Visitor" // Anton Bruckner – "Sinfonie Nr. 4 (Ausschnitt)" // Tears for Fears – "Astronaut" // Joseph Joachim Raff – "Abends" // Coldplay – "Moon Music" // Symphoniacs – "A Sky Full Of Stars" // George Harrison – "Be Here Now" // Den Podcast "Sternzeit" von Deutschlandfunk findest Du hier: https://www.ardaudiothek.de/sendung/sternzeit/21679322/ Wenn Du eine Idee oder einen Wunsch zu einem musikalischen Thema hast, dann schreib mir eine Mail: playlist@ndr.de
The importance of a holistic data strategy, optimizing the marketing tech stack, and being a true behaviorist are all topics we dive into with retail veteran Jesse Blount of National Vision in this podcast episode. He shares his experiences in pulling together all the moving parts of tech investments, personalization and identity capabilities to successfully deliver seamless experiences while always maintaining a lens of increasing efficiency. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
In this episode of Inside Auto, host Ilana Shabtay speaks with Steve Schmith, Client Partner at Acxiom, about the gap in expectations that exists between retailers and consumers around data security and personalization and how the automotive industry can achieve both as we move into 2025.
Tom Shimko, a seasoned expert in customer experience (CX) and marketing, to discuss the ROI of CX. Tom highlights the necessity of treating CX as a strategic imperative rather than a mere nicety. He unpacks the IDIC framework by Peppers and Rogers, emphasizing identification, differentiation, interaction, and customization as key steps. Tom shares insightful case studies, including work with 1800 Flowers, AIG, and Prudential, demonstrating how targeted CX improvements can significantly enhance customer value and reduce attrition. He underscores the importance of aligning CX initiatives with senior leadership's goals and understanding customer needs at every lifecycle stage to justify continued investment in CX efforts. What are some misconceptions about proving the value of customer experience? Addressing misconceptions helps CX leaders understand the critical elements that often go overlooked or misunderstood. Tom highlights the importance of measurable metrics in customer experience, which are essential for justifying investments and making informed decisions. It also helps shift the view of customer experience from being a "nice to have" to a strategic necessity. How does the IDIC framework relate to the customer lifecycle? Tom discusses the IDIC framework, which includes Identification, Differentiation, Interaction, and Customization. Understanding this framework allows businesses to segment their customers effectively, address their needs more precisely, and measure the impact of their strategies. By relating it to the customer lifecycle, Tom shows how this framework can be applied in real-world scenarios to enhance customer relationships and drive business growth. Can you walk through some use cases from your experience to give leaders a blueprint for how they might identify opportunities to calculate the ROI of CX? Real-world examples and use cases provide practical insights and a blueprint for CX leaders. Tom's examples from 1-800-Flowers, AIG, and Prudential show how specific strategies can have a significant impact on business metrics like customer retention, revenue, and cancellation rates. These use cases offer actionable steps for leaders to follow and adapt to their unique contexts. Meet Tom! Tom Shimko brings a background of 20+ years of experience leading marketing, customer experience, and strategic planning in both senior management and consulting roles. These have included building and leading the consulting division as a Senior Managing Partner at Peppers & Rogers Group, Director of International Marketing at Prudential, Head of Marketing Intelligence and Customer Experience at GE Capital, SVP, Customer Retention and Loyalty at AIG, and as the Chief Marketing Officer at Pitney Bowes, Danbury Health Systems, and the DMA. His consulting clients cross B2B, B2C and Nonprofit sectors, and include organizations such as Acxiom, Oracle, 1800Flowers, Space.com, Jaguar, Wolters Kluwer, Rodale Publishing, the American Cancer Society, and the Young President's Organization. Tom currently leads Shimko1to1.com, where he helps organizations to increase customer acquisition, improve retention, and grow customer value, by focusing on customer needs, potential value, and by improving the customer experience. Known for driving transformative growth, Tom excels in crafting innovative customer-centric strategies and leveraging data-driven insights, with a focus on action, impact and results.
Tom Shimko, a seasoned expert in customer experience (CX) and marketing, to discuss the ROI of CX. Tom highlights the necessity of treating CX as a strategic imperative rather than a mere nicety. He unpacks the IDIC framework by Peppers and Rogers, emphasizing identification, differentiation, interaction, and customization as key steps. Tom shares insightful case studies, including work with 1800 Flowers, AIG, and Prudential, demonstrating how targeted CX improvements can significantly enhance customer value and reduce attrition. He underscores the importance of aligning CX initiatives with senior leadership's goals and understanding customer needs at every lifecycle stage to justify continued investment in CX efforts. What are some misconceptions about proving the value of customer experience? Addressing misconceptions helps CX leaders understand the critical elements that often go overlooked or misunderstood. Tom highlights the importance of measurable metrics in customer experience, which are essential for justifying investments and making informed decisions. It also helps shift the view of customer experience from being a "nice to have" to a strategic necessity. How does the IDIC framework relate to the customer lifecycle? Tom discusses the IDIC framework, which includes Identification, Differentiation, Interaction, and Customization. Understanding this framework allows businesses to segment their customers effectively, address their needs more precisely, and measure the impact of their strategies. By relating it to the customer lifecycle, Tom shows how this framework can be applied in real-world scenarios to enhance customer relationships and drive business growth. Can you walk through some use cases from your experience to give leaders a blueprint for how they might identify opportunities to calculate the ROI of CX? Real-world examples and use cases provide practical insights and a blueprint for CX leaders. Tom's examples from 1-800-Flowers, AIG, and Prudential show how specific strategies can have a significant impact on business metrics like customer retention, revenue, and cancellation rates. These use cases offer actionable steps for leaders to follow and adapt to their unique contexts. Meet Tom! Tom Shimko brings a background of 20+ years of experience leading marketing, customer experience, and strategic planning in both senior management and consulting roles. These have included building and leading the consulting division as a Senior Managing Partner at Peppers & Rogers Group, Director of International Marketing at Prudential, Head of Marketing Intelligence and Customer Experience at GE Capital, SVP, Customer Retention and Loyalty at AIG, and as the Chief Marketing Officer at Pitney Bowes, Danbury Health Systems, and the DMA. His consulting clients cross B2B, B2C and Nonprofit sectors, and include organizations such as Acxiom, Oracle, 1800Flowers, Space.com, Jaguar, Wolters Kluwer, Rodale Publishing, the American Cancer Society, and the Young President's Organization. Tom currently leads Shimko1to1.com, where he helps organizations to increase customer acquisition, improve retention, and grow customer value, by focusing on customer needs, potential value, and by improving the customer experience. Known for driving transformative growth, Tom excels in crafting innovative customer-centric strategies and leveraging data-driven insights, with a focus on action, impact and results.
Listen in as Sonny Dalal shares insights from his two decades of experience in the life sciences/healthcare industry. He discusses the delicate balancing act of a highly regulated industry to fiercely protect patient privacy while also using data and technology to innovate reduce costs, and better serve consumers and healthcare providers.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
On this episode, Janet Cinfio, Chief Information Officer of Acxiom, discusses the company's role in marketing intelligence and data management, the importance of balancing privacy with personalized marketing experiences, the need for responsible innovation in technology, and the significance of encouraging diversity in STEM careers.Key Insights:Personalization in marketing is crucial for consumer engagement.Brands are closer to understanding consumer preferences without identification.How Acxiom employs machine learning for data preparation and real-time insights.Privacy by design is integral to Acxiom's solutions.Diversity in STEM is essential for innovation and growth.Investing in young people's interest in STEM is vital for the future.Collaboration between technology and business strategy is key.–Imagine a world where your data flows like electricity—unseen, yet powering everything you do. A world where high availability, low latency, and disaster recovery are not just expectations but realities. Welcome to the future, powered by Zayo's network. In a world that never stops, Zayo is the network underneath it all, helping the most innovative and forward-thinking companies grow. Because Zayo doesn't just connect places, they connect possibilities. Zayo connects what's next for you.Discover the power of Zayo's network today. Visit https://go.zayo.com/network/itvisionaries Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.
Anneka Gupta is the Chief Product Officer at Rubrik, a cloud management and data security company with a US$6B market cap. Before Rubrik, Anneka spent 11 years leading various teams at LiveRamp, including product, go-to-market, and operations. In today's episode, we discuss: How LiveRamp went from $30M to $200M ARR in 3 years Anneka's jack-of-all-trades career Why specialist hires can backfire When leaders should get in the weeds One area every PM can improve in Rubrik's approach to building product Much more – Referenced: Acxiom: https://www.acxiom.com/ Acxiom's acquisition of LiveRamp: https://tinyurl.com/2shm83de Amazon: https://www.amazon.com/ Auren Hoffman: https://www.linkedin.com/in/auren/ Dentsu: https://www.dentsu.com/ Dentsu's acquisition of Merkle: https://tinyurl.com/yvxe6fws James Arra: https://www.linkedin.com/in/james-arra-a43a06/ LiveRamp: https://liveramp.com/ Merkle: https://www.merkle.com/ Rubrik: https://www.rubrik.com/ Slack: https://www.slack.com/ Travis May: https://www.linkedin.com/in/stmay/ – Where to find Anneka Gupta: LinkedIn: https://www.linkedin.com/in/annekagupta/ Twitter/X: https://x.com/annekagupta – Where to find Brett Berson: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson – Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast – Timestamps: (00:00) Introduction (02:11) Inside LiveRamp's unique growth journey (12:18) Anneka's first PM role (14:20) Leading LiveRamp's marketing function (16:17) Why the best product doesn't win (21:06) Crafting products for different personas (24:53) Transitioning Acxiom's customers to LiveRamp (33:54) Why Acxiom chose to buy not build (36:40) Anneka's leap to GM and product leader (38:22) How 17 diverse roles shaped Anneka's CPO approach (40:54) The hidden career growth hack (43:15) Where domain experience is overrated (50:33) Mastering the art of altitude shifting (53:54) PMs should undergo the same training as sales reps (59:37) Strategies for selling to new personas (62:40) Lessons from Anneka's mistake at LiveRamp (67:56) Who had an outsized impact on Anneka
Heather Philpot joins the Real Talk About Real Marketing podcast to dive into how the political fundraising landscape has changed in the last decade. Data, modeling, and digital platforms have brought a sea change when it comes to voter engagement, identifying likely donors and understanding emotional drivers for constituents. From AI and pending legislation to deep fakes and lessons learned from Little House on the Prairie, there's no stone left unturned in this episode! Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Acxiom's Jess Simpson joins the Real Talk about Real Marketing podcast for a fascinating conversation around digital transformation and what it takes to build an enterprise-level intelligence-based strategy. Discover what smart actions are necessary to establish continuity between adtech and martech.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Change Agent Kumar Subramanyam of HP joins the podcast to break the role of data science in driving business outcomes, why activation doesn't matter if you can't measure it, and how to keep an eye toward future customer value. It's a conversation you won't want to miss!Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
With more than two decades of online and email marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies.In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan's experience and history in the industry is unequaled. He works closely with RPE Origin's client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services.Ryan was awarded our industry's top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space and is recognized as one of the top global thought leaders in email marketing.לעמוד הפודקאסט בעבריתקישור אל הבלוג
The adtech/martech landscape is focused on interoperability, composability and collaboration. David Wells of Snowflake joins the podcast to talk all things data clean room including “Franken-graphs,” hyper-scalers and the importance of a data and identity foundation.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Ted Dixon of Acxiom joins the podcast to discuss all things adtech and partnerships. From working an event like Cannes to the details of packaging data or gaining efficiency with AI, Ted delves into how to know you're getting it right in adtech.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
With a 98% open rate—that's right, 98%—SMS marketing can be incredibly effective, but deliverability is key, and AI can help here. Today we're going to explore the transformative role of AI in SMS marketing strategies. Joining us is John Wright, CEO of TrueDialog, to discuss how AI-driven tools are enhancing SMS deliverability and overall marketing effectiveness. About John Wright John has served as CEO of TrueDialog Inc. since 2014. Prior to his role at TrueDialog, John held senior leadership positions with Flonetwork, (acquired by DoubleClick) and DoubleClick (acquired by Google), Fortiva (acquired by Proofpoint), and Digital Impact (acquired by Acxiom). John is considered a subject matter expert in online and offline data, database marketing, and marketing automation and high growth management, having spent much of his career connecting online and offline audiences with retailers through ad-tech, eCommerce, and CRM platforms. RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Tune in to this episode of the podcast as hosts Kyle Hollaway and Dustin Raney break down Google's latest announcement that they will, in fact, not deprecate cookies after all. They will address all your burning questions: What will it mean for the advertising ecosystem? How should brands go forward? What are others in the industry saying? Should we all freak out? Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
IN CLEAR FOCUS: Dr. Sachiko Scheuing, Acxiom's European Privacy Officer and author of our featured book, "How to Use Customer Data," discusses effectively balancing data protection and marketing. Sachiko shares insights on navigating complex privacy laws, implementing robust data security, and fostering collaboration. Sachiko introduces the MaRCS protection check and recommendations for thriving in the evolving data regulation landscape, bridging the gap between marketing and privacy concerns.
Bryan Donovan joins the Real Talk about Real Marketing podcast to discuss the wide variety of data available to marketers, how it can be used to power business, and what it means to have truly ethical data practices.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
The Dark Knight of Identity Jon DeGennaro joins the podcast to discuss the resurgence of email in the world of alternative interoperable identifiers, the future of IP addresses, a national privacy law and how AI is playing into LiveIntent's current business.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
In an ecosystem facing unprecedented change and continued data fragmentation due to cookie loss, Acxiom COO John Watkins joins the podcast to give his perspective across the board – from AI-enabled productivity gains to third-party data, privacy, and personal learning agendas.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Your brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing (previously Real Talk about Identity), Acxiom's Tammy Ammon joins hosts Kyle Hollaway and Dustin Raney to dive into the value of a brand and some real-world brand successes and failures. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Ally Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interfaces and predicting the next best action.LinkedIn Profile: linkedin.com/in/ally-hepp-288b045a/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Hank Kelley grew up in Heber Springs, AR. He received his Bachelors of Business Administration from the University of Arkansas at Fayetteville where he graduated with honors. In the late 1970s he went to work in the northwest Arkansas real estate market and during that time met and married former Little Rock Mayor Jim Dailey's sister, Stephanie Dailey. In 1980 they moved to central Arkansas and Kelley got his MBA in Finance and a Commercial Real Estate Brokerage License. He has instructed Real Estate courses at University of Arkansas at Little Rock and created the Endowed Scholarship to enable students to attend the U of A. Kelley is the CEO of Flake and Kelley Commercial Real Estate firm and over the past 35 years has represented clients that include AT&T, Panera Bread, McDonald's, Starbucks, Acxiom, City of Little Rock Parks & Recreation and the Pulaski County School District.
Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google's Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar.LinkedIn profile: linkedin.com/in/gaberichman/Twitter: twitter.com/TheTradeDeskCompany website: thetradedesk.comThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Today on Up In Your Business with Kerry McCoy we're looking back on my interview with Charles Morgan, the founder, chairman and CEO, from 1972 – 2008, of Acxiom, the pioneering and leading data base company headquartered in Central Arkansas. An extraordinary entrepreneur and visionary, he is also really fun, outspoken, and a racecar driver. While many of his colleagues have retired, he is going strong with his newest company, First Orion, a consumer protection app for phone privacy. If you have a T-Mobil device, than you are using his technology. These days, Charles serves on the board of INUVO, a publicly traded, technology company for internet advertisers, and more recently released his second book Now What which follows his tell-all-book, Matters of Life and Data. Listen to find out how this IBM engineer turned his company from a 25 employee start-up to a publicly-traded, billion-dollar tech giant in just 30 years, and managed to become an author, race car driver and so much more along the way.
Email Marketing Evolution Ryan Phelan, RPE Origin – The Sharkpreneur podcast with Karl McKinnie Episode 1003 Ryan Phelan With more than two decades of online marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan's experience and history in the industry is unequaled. He works closely with RPE Origin's client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services. Ryan was awarded our industry's top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space. Listen to this informative Sharkpreneur episode with Ryan Phelan about the evolution of email marketing. Here are some of the beneficial topics covered on this week's show: - How people accessing their email on various devices gives marketers access to a wealth of data. - Why we will see a rise in generative AI in email marketing. - How marketers should shift from tactic-driven mentality to a more strategic approach. - Why authenticity and transparency will continue to resonate with consumers. - How personalizing email campaigns is crucial for engaging customers effectively. Connect with Ryan: X @rpeoriginagency Links Mentioned: rpeorigin.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Every once in a while, JF and Phil like to do a “song swap.” Each picks a song, and the ensuing conversation locates linkages and correspondences where none was previously thought to exist. In this episode, they are joined by the music scholar Meredith Michael – Weird Studies assistant, and co-host of Cosmophonia, a podcast about music and outer space – to discuss songs by Lili Boulanger, Vienna Teng, and Iron & Wine. Before long, this disparate assortment personal favourites occasions a weirdly focused dialogue on time, impermanence, control, (mis)recognition, and the affinity of art and synchronicity. Support us on Patreon (https://www.patreon.com/weirdstudies). Buy the Weird Studies sountrack, volumes 1 (https://pierre-yvesmartel.bandcamp.com/album/weird-studies-music-from-the-podcast-vol-1) and 2 (https://pierre-yvesmartel.bandcamp.com/album/weird-studies-music-from-the-podcast-vol-2), on Pierre-Yves Martel's Bandcamp (https://pierre-yvesmartel.bandcamp.com) page. Listen to Meredith Michael and Gabriel Lubell's podcast, Cosmophonia (https://cosmophonia.podbean.com/). Visit the Weird Studies Bookshop (https://bookshop.org/shop/weirdstudies) Find us on Discord (https://discord.com/invite/Jw22CHfGwp) Get the T-shirt design from Cotton Bureau (https://cottonbureau.com/products/can-o-content#/13435958/tee-men-standard-tee-vintage-black-tri-blend-s)! REFERENCES Iron and Wine, “Passing Afternoon” (https://www.youtube.com/watch?v=q0dP7iZv9K0&ab_channel=PsyPars) Vienna Teng, “The Hymn of Acxiom” (https://www.youtube.com/watch?v=QF-7WiLykGM&ab_channel=ViennaTeng-Topic), (and here is the live version (https://www.youtube.com/watch?v=tJyheSPtjoU&ab_channel=ViennaTeng)) Lili Boulanger, [Vieille Priére Bouddhique](https://www.youtube.com/watch?v=evn3bkK2W3o&abchannel=CHORWERKRUHR)_ Star Trek: Deep Space Nine (https://www.imdb.com/title/tt0106145/) Karol Berger, Bach's Cycle Mozart's Arrow (https://bookshop.org/a/18799/9780520257979) William Shakespeare, Hamlet (https://bookshop.org/a/18799/9780743477123) Charles Darwin, The Origin of Species (https://bookshop.org/a/18799/9780451529060) Immanuel Kant, Critique of Pure Reason (https://bookshop.org/a/18799/9780140447477) Vladimir Jankelevitch, Music and the Ineffable (https://bookshop.org/a/18799/9780691090474) Hector Berlioz, Fugue on “amen” from La Damnation du Faust (https://www.youtube.com/watch?v=ChgJsOdNYSo&ab_channel=JulesBastin-Topic) Slavoj Zizek, A Pervert's Guide to Idiology (https://www.imdb.com/title/tt2152198/) Federico Campagna, Technic and Magic (https://bookshop.org/a/18799/9781350044029) Shepard Tone (https://www.youtube.com/watch?v=BzNzgsAE4F0&ab_channel=J_II) Rudolf Steiner, The Influces of Lucifer and Ahriman (https://bookshop.org/a/18799/9780880103756) Special Guest: Meredith Michael.
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Nick Martin, founder of Wine Owners. They discuss Martin's experiences at Reed Publishing and Acxiom, and how these influenced his decision to start Wine Owners. The conversation revolves around the importance of value creation, leveraging data, and the transition from print to digital. They also touch on the challenges of the wine market, the power of collaboration, and the importance of building strong business relationships.Martin emphasizes the significance of knowing your company's identity and delivering consistent value to customers.Importance of value creation in growing a businessNick Martin's background in B2B space and experiences at Reed Publishing and AcxiomTransitioning from print to digital and leveraging data in the digital worldDesigning Wine Owners' platform based on multichannel marketing and end-to-end solutionsChallenges and trends in the wine market, including regulatory issues and scarcity-led marketsDifferences in the wine market between the US and other countriesImportance of industry-specific technology solutions and collaboration in tight-knit marketsPower of collaboration and building strong relationships in businessLeveraging technology while prioritizing fundamental qualities and executionHuman component and strong relationships driving growth and success in business If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.com Guest Bio:Nick Martin, Founder, Wine OwnersCEO and Founder of Wine Owners - Software as a service (SaaS) business platform for the independent and fine wine sector, specialized in inventory management that's trusted by wine businesses in Europe, USA, and Asia.Organize and improve your business processesDeliver operational excellenceConnect with sources of supply and channels to marketGrow your businessManages $2 billion of inventory, 400,000 wine references, LWIN, associated product information, and 90 million wine prices annually.We provide solutions for:Independent wine retailers/ ecommerceWholesalers and wine trading businessesWarehousesPrivate members clubs and OntradeFamily offices/ UHNW management ================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== To learn more, subscribe and get notifications on new episodes when they become available.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5https://www.worldinnovators.com/b2bmarketingexcellence
Welcome episode 227 of the Cloud Pod podcast - where the forecast is always cloudy! This week your hosts are Justin, Jonathan, Matthew and Ryan - and they're REALLY excited to tell you all about the 161 one things announced at Google Next. Literally, all the things. We're also saying farewell to EC2 Classic, Amazon SES, and Azure's Explicit Proxy - which probably isn't what you think it is. Titles we almost went with this week:
In this 50-minute interview, I had the pleasure of having a great conversation with the legend, Auren Hoffman. Auren is CEO of SafeGraph: the place for data about physical places. Auren is the former co-founder and CEO of LiveRamp - the largest middleware company that connects marketing applications. LiveRamp was acquired by Acxiom in 2014 for $310 million. LiveRamp was formerly named Rapleaf. LiveRamp is now a public company (NYSE:RAMP). He is the Chairman and co-founder (with Peter Thiel) of the Dialog Retreat. He is also a Board Member of Datavant. He serves as a General Partner in Flex Capital. We discuss some of the best practices to create successful exits in business, core traits of successful and unsuccessful businesses, some core hard lessons learned, and more. Connect with Auren on LinkedIn: https://www.linkedin.com/in/auren/ Join my free weekly newsletter to get 1 free audience growth tip to scale your online business: https://www.mattgray.xyz/newsletter Unlock explosive growth for your personal brand (for free): https://www.mattgray.xyz/founder-os-mini-course Join the Founder OS Course to build a proven system for audience growth in 2 hours here: https://www.mattgray.xyz/courses If you're interested in working together 1:1 with me, join here: https://www.mattgray.xyz/coaching Twitter: https://twitter.com/matt_gray_ Instagram: https://www.instagram.com/matthgray/ TikTok: https://www.tiktok.com/@realmattgray YouTube: https://www.youtube.com/@realmattgray LinkedIn: https://www.linkedin.com/in/mattgray1/
Jason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enlightening conversation also breaks down the challenges and the integral role of identity to bring it all together – remembering it always comes back to customers and how to better engage them in the context of their lives.LinkedIn: https://www.linkedin.com/in/jason-brown-17a61a5/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
This week on the Revenue Insights Podcast we are bringing you a very special episode all about deal slippage. Featuring insights from our previous guests Sandeep Wagchoure, Jeremy Bono, Steven Birdsall, Joey Gilkey, and Jaime Konzelman, this is an episode you don't want to miss out on. Sandeep Waghchoure is the Vice President of Sales Operations at insightsoftware. His career has primarily revolved around Dell, where he assumed several significant leadership positions, culminating in the role of Senior Director of Global Finance Operations. In 2022, he embarked on a new chapter, joining insightsoftware, where he is spearheading the development and expansion of operational capabilities aimed at achieving enhanced sales productivity and accelerated quote-to-cash velocity within a dynamic and rapidly growing environment. Jeremy Bono is a visionary leader with a record of developing and executing strategies that drive growth and profitability in hyper-competitive markets. As the current GM/VP Sales at Phenom, he is responsible for leading enterprise and industry vertical sales teams. He is further an Executive Member of Pavilion, hosting monthly standup meetings with other members to create a community to share and learn. Steven Birdsall is an impressive and passionate man, having been a Chief Revenue Officer (CRO) four times over, and a Chief Operating Officer (COO) six. His most recent role was as the Executive Vice President of Global Sales at Qlik, and prior to that he was the Head of HCM Cloud Application Sales at Oracle; CRO at Anaplan; and the Executive Vice President and CRO at Radial Inc. Joey Gilkey is a serial founder and entrepreneur with multiple high-value exits behind him. He is the CEO of Apex Revenue which operates as a fractional VP of Sales to ramp sales results at established B2B companies. He is an innovative thought leader because he thinks outside of the box, strips away what's superfluous, and focuses on the core drivers of sales outcomes. Joey believes that with the evolution of technology and processes, companies have added multiple layers over the core processes hence losing sight of what counts. Jaime Konzelman is the Vice President of Sales at Unisys. Jaime has also held the position of Vice President of Sales at Atos. Before that, she was a Marketing Manager at Acxiom, Luxor Hotel and Casino, and Posterscope. She also has vast knowledge and experience in business and people management and is constantly looking for ways to improve relationships that will foster business growth.
For many years Amy Stewart was a complex commercial litigator specializing in competition and trade secrets. After 30+ years at the Rose Law Firm in Little Rock, Arkansas, Amy took the leap to join LiveRamp as General Counsel and Chief Privacy Officer. It was a wild time, as LiveRamp's parent company Acxiom, her long-time client, had just sold its data business to IPG and LiveRamp began operating as a stand-alone public company headquartered in San Francisco. Amy has seen a ton of change and has the incredible ability to connect to the immediately salient strategic business narrative and craft a legal growth plan to complement
In this engaging podcast episode, we explore the evolving landscape of marketing personalization with David Skinner, Chief Strategy Officer at Acxiom.Discover the latest trends, challenges, and opportunities in data-driven strategies. Learn how to create customer-centric experiences while respecting privacy boundaries. Tune in now for expert insights!
In this week's episode of Data Unlocked, Jason sits down with Chris Marriott, the president and founder of Email Connect.Chris has decades of experience in digital marketing and vendor selection. He has previously served as a tenured executive at Acxiom, where he managed and expanded the global digital and email services division. More recently, he was VP of Consulting for The Relevancy Group.Today, he is at the head of Email Connect, which he founded back in 2012.Email Connect is a company that provides consulting support for marketers who want to change their current ESP and/or CDP. Their work is all about helping their clients connect with the right marketing technology solutions for email and multichannel marketing. They have worked with some of the biggest names on the market, such as Bed Bath & Beyond, American Airlines, Sephora, and many more.In this episode, Chris and Jason discuss how data can make or break your email campaigns, the importance of gathering the right data for an efficient email strategy, the evolution of email and email platforms, and more.Are you ready?Let's dive in.Key Takeaways:Intro (00:00)The evolution of email (02:54)The core problems of email (09:35)The current technology and category trends (16:17)Who would you have this conversation with again? (25:11)Additional Resources:Get in contact with Chris here.Learn more about Email Connect here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!
Buckle up as the Real Identity Podcast and Max Parris take us on a journey through today's changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and turns of privacy, interoperability, blockchain strategies for the future, self-sovereign identity and the metaverse.LinkedIn profile: https://www.linkedin.com/in/maxparris/Twitter: https://twitter.com/liverampCompany website: https://liveramp.com/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Considering a balanced view of consumer privacy that works for people and businesses, Sachiko Scheuing, Acxiom European Privacy Officer and four-term chairwoman of the Board of FEDMA, joins the Real Identity podcast to discuss what is being proposed as a more flexible approach to GDPR via the UK's new DPDI Bill. But that's not all! Federated IDs, AI, virtual reality, risks in a changing IT ecosystem and the “golden rule of data privacy” are all part of this don't-miss conversation. Please add this to Sachiko's bio pageConnect with Sachiko on LinkedinThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Immersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic curation and so much more. And why do brands care? Jason Snyder joins the Real Identity podcast to give us a preview into the world where the volume and capacity to compute signals and tie them back to meaningful moments simply boggles the mind and opens a door to the future.Featured GuestJason Alan SnyderGlobal Chief Technology Officer|IPG SC&E |Momentum WorldwideLinkedIn Profile: https://www.linkedin.com/in/jasonalansnyder/Twitter handle: @evil_robotCompany website: https://www.momentumww.com/Published LinkedIn Article: Quantum Computing Matters for Advertising, Brands and MarketersThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Welcome to the "Secrets of #Fail," a new pod storm series hosted by Matt Brown. In this series of 2023, Matt dives deep into the world of failures and lessons learned along the way from high-net-worth individuals. Join Matt as he dives into the world of failures and lessons.Series: Secret of #FailAnders is an entrepreneur and early stage tech investor. Prior to Facet, Anders was a founding partner of Argyle Ventures. Argyle invests in emerging startup markets, with a focus on advertising, technology, financial technology, and healthcare IT. Prior to Argyle, Anders was on the early team at LiveRamp (acquired by Acxiom for $310 million), and has been involved as an investor or advisor in many other startups in Silicon Valley. Get an interview on the Matt Brown Show: www.mattbrownshow.comSupport the show
TV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds – all culminating in how brands can use CTV to deliver relevant experiences in a noisy world. Guest: AJ Kintner, Vice President, SalesLG Ads Solutions BIO:AJ Kintner had originally planned to pursue a career in engineering, but upon graduation, he decided to join the media startup Avenue A/Razorfish. Since then, he has been a part of several successful startups such as Right Media (Yahoo!), Invite Media (Google), Adaptly (Accenture), DoubleVerify (Public), AppNexus (MSFT), and Merkle (Dentsu). In his free time, AJ is a dedicated family man who spends time with his three children, two dogs, and a cat. When he's not with his family, AJ dedicates his time to advising and investing in startups. LinkedIn Profile: https://www.linkedin.com/in/ajkintner/Twitter: https://twitter.com/ajkintnerCompany website: https://lgads.tv/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
I am the Chief Revenue Officer for TE+A Marketing (Trungale Egan and Assoc.). TE+A Marketing is a full service marketing agency serving the wealth management space since 1986. We help clients maximize growth and retention through superior branding, marketing, and technology.I'm a 3rd generation marketer. My grandfather was an early pioneer in direct mail and my father owned a large printing company. As you can imagine I started my career in print, which turned into database marketing, then email, then digital. One thing remains a constant across all mediums–the right offer, to the right person, at the right time wins!!I've been lucky enough to work for some industry leaders including Acxiom and Trans Union, as well as a couple start ups with equity positions. I most enjoy getting to know my clients both personally and professionally and bringing a positive can-do attitude to all opportunities.After living in chilly Chicago most of my life, I finally fulfilled my dream of moving to California a couple years ago to open our West Coast office. No more winters for me!Learn more: https://trungaleegan.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-brad-feldmar-chief-revenue-officer-for-tea-marketing
I am the Chief Revenue Officer for TE+A Marketing (Trungale Egan and Assoc.). TE+A Marketing is a full service marketing agency serving the wealth management space since 1986. We help clients maximize growth and retention through superior branding, marketing, and technology.I'm a 3rd generation marketer. My grandfather was an early pioneer in direct mail and my father owned a large printing company. As you can imagine I started my career in print, which turned into database marketing, then email, then digital. One thing remains a constant across all mediums–the right offer, to the right person, at the right time wins!!I've been lucky enough to work for some industry leaders including Acxiom and Trans Union, as well as a couple start ups with equity positions. I most enjoy getting to know my clients both personally and professionally and bringing a positive can-do attitude to all opportunities.After living in chilly Chicago most of my life, I finally fulfilled my dream of moving to California a couple years ago to open our West Coast office. No more winters for me!Learn more: https://trungaleegan.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-brad-feldmar-chief-revenue-officer-for-tea-marketing
Beth Ruske, Co-Founder of Tiara International – a leadership development consultancy – is an innovative strategic thinker who embodies a win/win approach in every situation. In this episode she shares with us practical, anyone-can-apply guidance and a specific tool we can use to improve our outlook and increase our influence. Get pen and paper ready, you're going to want to take some notes!About the Guest:Elizabeth “Beth” Ruske, Co-Founder of Tiara International – a leadership development consultancy – brings all aspects of her background and expertise to her work. This includes marketing, sales, business development, client services, strategic partnering, coaching, consulting and leadership development. She is known as a creative strategic thinker who embodies a win-win approach in every situation.Beth's commitment to challenge and guide clients around the world to become the leaders they were meant to be is in perfect alignment with her skills, passion and business interests. Over the span of a 30-year professional career, Beth has held various leadership positions for large companies like TRW (Experian), Ceridian, and Acxiom, as well as being involved in smaller start-ups and entrepreneurial firms.Beth has extensive experience with coaching high performing leaders. She brings her practical real-world experiences to the table to keep things relevant to the situations at hand. She is direct yet caring and is known for her wit and humor to help address conflict in just about any situation. Beth believes in the philosophy that leadership is not a title but rather a role we all play because we are all the leaders of our own lives. True leaders are powered by an internal source of inspiration, have a deep sense of self-awareness, are confident in their ability to produce results and use their influence for a positive ripple effect on their communities. About the Host:Amy L. Riley is an internationally renowned speaker, author and consultant. She has over 2 decades of experience developing leaders at all levels. Her clients include Cisco Systems, Deloitte and Barclays.As a trusted leadership coach and consultant, Amy has worked with hundreds of leaders one-on-one, and thousands more as part of a group, to fully step into their leadership, create amazing teams and achieve extraordinary results. Amy's most popular keynote speeches are:The Courage of a Leader: The Power of a Leadership LegacyThe Courage of a Leader: Create a CompetitiveAdvantage with Sustainable, Results-Producing Cross-System CollaborationThe Courage of a Leader: Accelerate Trust with Your Team, Customers and CommunityThe Courage of a Leader: How to Build a Happy and Successful Hybrid TeamHer new book is a #1 international best-seller and is entitled, The Courage of a Leader: How to Inspire, Engage and Get Extraordinary Results.www.courageofaleader.comhttps://www.linkedin.com/in/amyshoopriley/Call to action:Use the 3-column tool in an area where you're stuck and see new possibilities! Thanks for listening!Thanks so much for listening to The Courage of a Leader podcast! If you got inspired and/or got valuable leadership techniques you can use from this episode and think that others could benefit from listening, please share using the social media buttons on this page.Do you have questions or feedback about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new The Courage of a Leader podcast episodes, you can subscribe