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Justin Mares is the Co-founder and CEO of Truemed, a payment tool that allows health and wellness brands and providers to harness consumer tax-free funds. He is also the Founder of Kettle & Fire, the Co-founder of Surely and Perfect Keto, and an investor at Long Journey Ventures. Justin strives to make health accessible and sustainable and create a food system that heals rather than harms. In this episode… Nearly 90% of the US population is at risk of chronic disease. While health accounts like HSAs and FSAs give consumers access to tax-free healthcare, they can only use them to cover qualified medical expenses. DTC wellness brands can offer the option to pay for products with these funds. How can these brands optimize this payment method to drive conversions and growth? Health and wellness serial entrepreneur Justin Mares capitalized on a market need for affordable chronic disease prevention. Health, wellness, and supplement brands can integrate one-click HSA and FSA payment options into their Shopify sites. Consumer drop-off rates between add-to-cart and check-out are 30-50%, so when provided with alternative payment methods, consumers can save 30-40% a year on wellness products, increasing brands' AOV, LTV, and conversion rates. Consumers can even make interest-free monthly payments on more expensive products. Join William Harris in today's episode of the Up Arrow Podcast as he interviews Justin Mares, the Co-founder and CEO of Truemed, about his tax-free solution for consumers with chronic illness. Justin also talks about his experience bootstrapping a brand, including transitioning from DTC to retail, his methods for scaling and gaining brand awareness, and how he became a serial entrepreneur in the health and wellness space.
In part 2 Justin Mares and I discuss the broken food and health systems in the US and the need to prioritize human flourishing. We get into the weaponization of our instincts by companies that produce addictive food, the importance of fixing our environment and food system, and the role of human health in the built environment. Justin shares his experience in the health industry and highlights the misalignment of incentives in the food and healthcare industries. We touch on the lack of trust in traditional institutions and the challenges of following dietary guidelines. Justin talks about nutrient density in crops, the depletion of nutrients in soil, the impact of food processing on nutrient density, and the potential consequences for human health. We also delve into the challenges of scaling sustainable farming practices and the role of government and corporations in addressing health and environmental issues. The conversation concludes with a discussion on the need for individual and community action to create positive change. Takeaways The food and health systems in the US are profoundly broken and need to be fixed to promote human flourishing. Companies are weaponizing our instincts to create addictive and profitable food products. Fixing the environment, food system, and built environment is crucial for improving human health. There is a lack of trust in traditional institutions and their ability to provide accurate health advice. The misalignment of incentives in the food and healthcare industries hinders progress in promoting human health. Nutrient density in crops is influenced by the nutrients in the soil, and over time, the depletion of nutrients in the soil has led to less nutrient-dense crops. Food processing can further reduce nutrient density, and the consumption of processed foods may lead to nutrient deficiencies and cravings for specific nutrients. Scaling sustainable farming practices, such as regenerative agriculture, can help improve soil health and nutrient density in crops. Government regulations and policies play a role in shaping the food system, but individual and community action is also necessary to create positive change. Addressing health and environmental issues requires a holistic approach that considers the interconnectedness of various factors, including food production, human health, and environmental sustainability. Chapters 00:00 Introduction and Sponsor Acknowledgment 00:57 Weaponizing Instincts: The Addictive Food Industry 06:22 Misaligned Incentives in the Food and Healthcare Industries 08:16 The Broken Healthcare Industry 19:19 The Debate on Veganism and Vegetarianism 25:12 Sponsor Acknowledgment and Nutrient Deficiencies in Food 26:41 The Impact of Soil Depletion on Nutrient Density in Crops 29:07 The Nutrient Decay Curve and the Role of Food Processing 34:29 Challenges and Potential of Scaling Sustainable Farming Practices 36:25 Government and Corporate Responsibility in Addressing Health and Environmental Issues 43:00 The Need for Individual and Community Action CONNECT WITH JUSTIN Justin's Substack: The Next | Justin Mares | Substack Twitter: Justin Mares (@jwmares) / X Kettle and Fire: https://www.kettleandfire.com/ Surely Non-Alcoholic Wines: https://www.drinksurely.com/ Perfect Keto: https://perfectketo.com/ Truemed: https://www.truemed.com/ RECS Book Rec: Formerly Known as Food Book Rec: The End of Craving Book Rec: Gangs of America CONNECT WITH BUILDING CULTURE https://www.buildingculture.com/ https://www.instagram.com/buildingculture/ https://twitter.com/build_culture https://www.facebook.com/BuildCulture/ CONNECT WITH AUSTIN TUNNELL https://www.instagram.com/austintunnell/ https://www.linkedin.com/in/austin-tunnell-2a41894a/ https://twitter.com/AustinTunnell https://playbook.buildingculture.com/
Curious how health-focused products carve out success in today's bustling retail scene? Join me in this episode as I sit down with Justin Mares, founder of Kettle & Fire and Perfect Keto, venture partner at Long Journey Ventures, and CEO at Truemed. Justin shares his journey through evolving marketing strategies and investment insights that aim to reshape America's eating habits. Tune in as Justin delves into the importance of strategic branding and packaging design in influencing consumer buying behaviors, especially in the health sector. He'll also discuss the evolution of his marketing tactics over the years, the significant role of his newsletter in building customer relationships, and his proactive views on investing in health and wellness startups. You can find show notes and more information by clicking here: https://bit.ly/4cqhdLv Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Justin Mares is the founder of Kettle and Fire, Perfect Keto, and Surely Non-Alcoholic Wines, and is working on his fourth company: Truemed. I am super impressed with what Justin has accomplished, and am a big fan of Kettle and Fire. My wife and I drink their bone broth regularly. What I am most inspired by is that Justin isn't in business just to be in business. He is in business to solve problems that make peoples' lives better, specifically around their physical and mental health and wellbeing. As the sickest generation of Americans in history–and it's not even close–he is on a mission to rescue the food system and transform the industry into something that serves people first, not profits. Health is foundational to human flourishing – even before shelter. We discuss how Justin started Kettle and Fire by testing the idea with a landing page and no actual product to gauge demand. We discuss the importance of a healthy food system, and the failures of regulatory bodies like the FDA. Justin emphasizes the need for companies to prioritize consumer health and wellness. Our conversation explores the impact of food regulations and the state of health in the US. Justin highlights the differences between the US and the EU in terms of food regulations, with the US allowing thousands of chemicals in food that are banned in Europe. We also discuss the high rates of chronic diseases and obesity in the US, and the connection between physical and mental health. TAKEAWAYS The most profitable food products are often the worst for people, highlighting the brokenness of the food system. Starting a company that prioritizes consumer health and wellness is important but challenging. Bone broth is a nutrient-dense food that can improve gut, skin, and joint health. The FDA and other regulatory bodies have failed to protect consumers, leading to high rates of chronic disease. The food system needs to be reformed to prioritize healthier and more sustainable options. The US allows thousands of chemicals in food that are banned in Europe, leading to worse health outcomes for Americans. The US has high rates of chronic diseases and obesity, with 60% of Americans living with at least one chronic disease and 80% being overweight. There is a strong connection between physical and mental health, and addressing physical health through food interventions can improve mental health. Food regulations and the food system play a significant role in the overall health of the population. CHAPTERS 00:00 Introduction and Sponsor Acknowledgment 01:09 Guest Introduction: Justin Mares 03:25 Starting Kettle and Fire: Testing the Idea 08:16 The Benefits of Bone Broth 11:35 Creating Healthier Food Products 19:11 The Failures of Regulatory Bodies 23:33 Differences in Food Regulations: US vs. EU 30:42 High Rates of Chronic Diseases and Obesity in the US 41:42 The Connection Between Physical and Mental Health 46:24 The Impact of Food Regulations on Health CONNECT WITH JUSTIN Justin's Substack: The Next | Justin Mares | Substack Twitter: Justin Mares (@jwmares) / X Kettle and Fire: https://www.kettleandfire.com/ Surely Non-Alcoholic Wines: https://www.drinksurely.com/ Perfect Keto: https://perfectketo.com/ Truemed: https://www.truemed.com/ RECS Book Rec: Formerly Known as Food Book Rec: The End of Craving Book Rec: Gangs of America CONNECT WITH BUILDING CULTURE https://www.buildingculture.com/ https://www.instagram.com/buildingculture/ https://twitter.com/build_culture https://www.facebook.com/BuildCulture/ CONNECT WITH AUSTIN TUNNELL https://www.instagram.com/austintunnell/ https://www.linkedin.com/in/austin-tunnell-2a41894a/ https://twitter.com/AustinTunnell https://playbook.buildingculture.com/
Justin Mares is the founder of multiple health companies including Kettle and Fire, Perfect Keto, and TrueMed as well as a friend for many years.We chat about how his networking helped made him 8 figures, why he thinks the FDA has killed more Americans and any other governmental agency, and catch up on our beliefs about god, happiness, and life.Thanks for listening!Follow Justin:https://justinmares.substack.com/If You'd Like To Help Support The Podcast:http://www.patreon.com/charismaoncommandIf you enjoy the podcast please SUBSCRIBE and Click the Notification bell
Contrary to popular belief, pasture-raised poultry and pork may not be inherently healthier than conventionally raised options, despite the common belief that their natural diets and lifestyles lead to more nutritious meat. In today's episode, Dr. Anthony Gustin and I dive into the misconceptions surrounding poultry and pork, debating the merits of pasture-raised versus conventionally-raised meat. We also explore the contrasting fatty acid compositions in monogastric and ruminant animals, decode misleading meat marketing terms, discuss the evolutionary shifts in chicken size, and provide practical tips for making informed choices about the meat you eat. Anthony Gustin is the founder of Equip, with a background in sports rehab and functional medicine. As a founder, investor and farmer, he has carved a unique path in the wellness industry and was one of the original founders of Perfect Keto. If you'd like to try Equip -- kids love chocolate milk made with the company's Prime Protein -- use code MK15 for 15% off at https://michaelkummer.com/go/equip In this episode, we discuss: 03:03 - Exploring fatty acid and health disparities between ruminant animals (cows, goats, sheep) and monogastric animals. 09:00 - How has the conventional chicken we consume today transformed? 16:19 - Comparing the health implications of fatty acids in animal products, such as chicken, versus highly processed industrial seed oils 20:06 - Discovering sources for chicken with a balanced omega-3 to omega-6 ratio 25:54 - Practical advice for a healthier approach to incorporating chicken and pork into your diet Learn more from Michael Kummer: Use code “primalshift” to save 15% on your order at https://shop.michaelkummer.com/ Website: https://michaelkummer.com/ Instagram: @mkummer82 Learn more from Dr. Anthony Gustin: Instagram: https://www.instagram.com/dranthonygustin/ Podcast: https://dranthonygustin.com/category/podcasts/ Newsletter: The Feed is one of the most educational newsletters and the only one I regularly read: https://dranthonygustin.com/thefeed/
This week we sat down with Dr. Anthony Gustin, founder of Equip Foods, host of The Natural State Podcast, and expert on ancestral health and nutrition. We reflected on Anthony's journey building and selling his company Perfect Keto, and the lessons he learned about finding fulfillment through creative pursuits versus just chasing entrepreneurial success.Anthony shared his recent move to Bend, Oregon and how he is focused on investing profits into local businesses and building community. We discussed concerns about societal decay, and the lack of inspiring role models when reaching high levels of "success."A big portion of this episode involved an honest discussion about our spiritual journeys and discovering meaning through faith. Anthony opened up about exploring religion after rejecting it earlier in life, while we explained how finding a supportive church community has been incredibly impactful for both of us.Overall, this was a wide-ranging and vulnerable conversation exploring entrepreneurship, spirituality, regenerative agriculture, and leading a values-driven life in service of others. We appreciated Anthony's wisdom and perspective.SPONSORS Sacred Hunting is enabling people to experience hunting trips all across the United States and sharing the traditions of coming together through the sacred practice. Mention the Meat Mafia on your introduction call for $250 off your next trip! CrowdHealth is proudly and vocally not health insurance. What they mean by that is NOBLE ORIGINS Complete and simple, animal-based protein powder with an organ blend for additional nutrition! Use Code: MEATMAFIA at check out! AFFILIATES LMNT - Electrolyte salts to supplement minerals on low-carb diet The Carnivore Bar - CODE MAFIA for 10% OFF - Delicious & convenient Pemmican Bar Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana Farrow Skincare - Use the CODE 'MAFIA' at checkout for 20% OFF Heart & Soil - CODE ‘MEATMAFIA10' for 10% OFF - enhanced nutrition to replace daily vitamins! Carnivore Crisps - 10% OFF - Carnivore / Animal-based snacks for eating healthy on the go! CODE: MEATMAFIA Pluck Seasoning - 10% OFF - Nutrient-dense seasoning with INSANE flavor! CODE: MAFIA We Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! CODE 'MEATMAFIA25' Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It's a daily product for us!
Justin Mares is an entrepreneur. He started two consumer brands that each have done $100mm+ in sales in less than 5 years (Kettle & Fire and Perfect Keto). He also started Surely Wines which has done millions in sales. He's now working on TrueMed, which allows health and wellness brands to tap into the $140B in consumer HSA/FSA accounts He is one of the most interesting people I've studied. 0:00 What Are You A Top 1% Consumer Of? 3:10 Why Is USA Sick & Unhealthy? (Justin's Current Obsession) 9:19 What Can You Do About It? 11:42 Spotting Trends 16:36 Making Connections With Interesting People 19:30 How Do You Take Depressed People & Make Them Happy 23:15 Is The World Getting Better Or Worse? 29:00 Justin's Current Project (TrueMed) 33:00 Finding Your Passion 35:31 Building A World-Class Network 40:52 Who Are The People Building The Future? 46:02 Justin's Calm Nature 49:10 What Makes For A Great Leader? 51:02 Building Neighborhood 54:30 How Do You Find A Partner? 58:55 Challenge Resources Mentioned * Mac Miller Tiny Desk Concert – https://www.youtube.com/watch?v=QrR_gm6RqCo * Founders Podcast – https://www.founderspodcast.com * Justin Mares on Invest Like The Best – https://open.spotify.com/episode/4v7Snd5199djam0DjHThq7?si=590ef11ffc6d46cd * Recession Proof Graduate by Charlie Hoehn – https://www.amazon.com/Recession-Proof-Graduate-Want-Doing/dp/0990354814 * Bryan Johnson – https://twitter.com/bryan_johnson * Mark Hyman – https://twitter.com/drmarkhyman * Mike Johnson – https://twitter.com/johnsonmxe Justin Mares * Substack: https://justinmares.substack.com * Twitter: https://twitter.com/jwmares My Links
Our guest today is Chris Irvin, a leading figure in the world of ketogenic nutrition. With a master's degree in nutrition science, Chris has delved deep into the realm of ketogenic and low-carb diets, focusing on their potential for weight loss, managing chronic diseases, enhancing human performance, and promoting overall wellness.During his academic years, Chris conducted groundbreaking keto studies within the human performance laboratory, setting the stage for his future in this field. Post-graduation, he made the transition to coaching, where he had the privilege of working with celebrities and elite athletes, helping them harness the power of ketogenic nutrition.Chris's dedication to educating others has led him to contribute valuable content to prominent platforms such as The Ketologist, Ketogenic.com, and Perfect Keto. His expertise in this area has made him a trusted source of knowledge for those seeking to embrace a ketogenic lifestyle.Currently, Chris holds the esteemed position of Chief Marketing Officer at BioCoach, a trailblazing metabolic health ecosystem. In this role, he's at the forefront of an initiative dedicated to combating chronic diseases that arise from poor metabolic health, driving innovative solutions for a healthier future. On this Episode: Introduction to Chris Irvin1:42 Chris Irvin's Journey into Nutrition and Keto's Therapeutic Potential8:40 Food Quality and the Seed Oil Dilemma13:34 Obesity & Profit-Driven Medications19:22 Approach to Healing Metabolism and Sustaining Ketogenic Diet30:15 The Role of Knowledge and Passion in Sustaining a Keto Lifestyle35:25 The Link Between Insulin Resistance and Chronic Diseases38:19 Why Insulin Testing Matters for Preventing Chronic Disease44:31 Ketogenic Nutrition: Diabetes Management and Mental HealthShow Links:Link to Chris Irvin website links: Find Chris on Instagram https://www.instagram.com/theketologist/ And make sure to get a copy of his incredible book, "Keto Answers" on Amazon or at https://www.theketologist.comFollow Ketones and Coffee PodcastCall to action for listeners: Follow ketones and Coffee Podcast on Instagram ( https://www.instagram.com/keton.esncoffee ), Youtube ( https://www.youtube.com/channel/UCsZZmBEenvZnU8tA1npAODA ), and Lorenz ( https://www.instagram.com/ketocoachlorenz ) for updates and new episodes.~~~~~~Estrella by Audiorezout is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International License.~~~~~~ Go to ketocoachlorenz.com and use the contact form to get your Free Consultation!Support the show
Dr. Anthony Gustin is the founder of Zero Acre Farms, Perfect Keto & Equip Foods. He is also the host of The Natural State Podcast.Exploring holistic health in today's urban landscape, Dr. Anthony Gustin discusses the challenges and solutions for modern well-being. From natural food sourcing to restoring environmental harmony, he emphasizes the importance of individual intention and motivation on the path to a balanced life. Gain insights into reclaiming true health and wellness in this enlightening podcast episode.Connect with Dr. Gustin!Twitter: https://twitter.com/dranthonygustinWebsite: http://anthonygustin.com/Connect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyalahttps://www.tiktok.com/@alchemistslibrary?lang=en
Dr. Anthony Gustin joins the show to talk about what to do when you feel like you've hit the pinnacle of your health. Maybe you're doing everything, eating the right diet, exercising daily, and taking the best supplements, but want to improve your health even more. Well this is the podcast for you! Dr. Gustin covers all of the things you can do to improve your sense of being, engage your spiritual journey, and find your sense of purpose. He discusses addressing emotional trauma, connecting with your food and the people who make it, as well as the importance of community in staying healthy. So many interesting discussions and ideas of what to do to take your health to the next level, so many sure to tune in! On today's podcast, you will learn: Why supporting and connecting with you local food system can improve your health. Having community, and sharing your skills could be a missing factor for your health. How to create community and connect with others in healthier ways. Top ways to address your trauma without generic therapies. The role of spirituality and religion in health and wellness. Why have a sense of purpose is key in overall health. Is using plant medicine and affective strategy for upgrading your health? The incredible steps Dr. Gustin used to find a new level of well-being. Dr. Anthony Gustin's Bio: Dr. Gustin is a former sports rehab clinician turned entrepreneur, author, podcast, investor, and amateur farmer. He's currently working on some new projects to help save our food system and scale regenerative agriculture. He last founded Perfect Keto (acquired) to help people with metabolic dysfunction and Equip Foods to provide people with whole food nutrition supplementation. He's always exploring how to live like a human on his podcast The Natural State Podcast and his newsletter The Feed. You can learn more about Dr. Gustin and his work at ✨SUBSCRIBE✨ http://bit.ly/38pyo1U
Dr. Anthony Gustin DC, MS is a former sports rehab clinician turned entrepreneur, author, podcaster, investor, and amateur farmer. He's currently working on some new projects to help save our food system and scale regenerative agriculture. He last founded Perfect Keto (acquired) to help people with metabolic dysfunction & Equip Foods to provide people with whole food nutrition supplementation. He continues to explore how to live like a human on my podcast The Natural State Podcast and authors his newsletter The Feed. Listen to more episodes: https://podcasts.apple.com/us/podcast/the-nuance-podcast/id1586205682 https://open.spotify.com/show/7rvh79JbMtJJqX39KoKOv6
We've had so many discussions that's far about the importance of dietary fat for health and longevity. But to be clear, the type of fat we consume is of incredible importance. These days our diets seem to be loaded with vegetable oils and seed oils, and as we will learn, these are generally quite threatening to our health. In fact vegetable oils are only recently introduced into human nutrition with global production increasing 1600% since the early 1900s. There is a strong correlation between the increase consumption of vegetable oils and seed the oils with the incidence of severe chronic diseases including cardiovascular disease, diabetes and even various neurological conditions. Today we are going to explore a new type of oil called cultured oil, prepared by fermentation and subsequent filtration. Leading this industry is a company called Zero Acres Farms, and as such, I have reach doubt to its co-founder and CEO, Jeff Nobbs, to explore exactly what this company is doing as well as the health benefits of their product. ==== TIMESTAMPS: 0:00 Intro 2:28 Realizing the Danger of Omega 6 10:10 Low Fat Diets 12:35 HNE 17:00 Inflammation & Lanolin Acid 20:38 Environmental Impact of Seed Oils 24:00 Saturated Fat 28:15 New Way to Produce Oils 33:36 What to Look for while buying 39:02 Conclusion ==== Jeff Nobbs: Jeff Nobbs is the co-founder and CEO of Zero Acre Farms, a food company replacing destructive vegetable oils with healthier, more sustainable oils and fats made by fermentation. Prior to Zero Acre Farms, Jeff also co-founded the fast casual restaurant chain Kitava, food security non-profit HelpKitchen, and rewards shopping platform Extrabux. He has also served as COO for Perfect Keto and General Manager of Rakuten after it acquired Extrabux. Jeff blogs about health, nutrition, and sustainability at jeffnobbs.com ___________________________ Instagram: https://www.instagram.com/davidperlmutter/ Website: https://www.drperlmutter.com/ Subscribe to our channel: https://www.youtube.com/channel/UCDRl_UAXxbHyOOjklnA0dxQ/?sub_confirmation=1See omnystudio.com/listener for privacy information.
Today, I am blessed to have you here with me Chris Irvin. He is a researcher of health and an educator whose sole focus is on low-carb and keto diets and their effects on health and human performance. He is also a writer and the author of Keto Answers, Mommy Do I Have to Eat This?
Justin Mares is an entrepreneur behind better-for-you CPG brands like Kettle & Fire, Perfect Keto, & Surely and co-founder in TrueMed, a payment integration that allows health-promoting merchants to accept pre-tax HSA and FSA funds. In this episode, we'll talk about designing decentralized, local economies around food, uncover some of the perverse incentives of Big Food lobbying that impacts our health, and look at the potential for personalized nutrition and wearables to improve preventative healthcare.
This episode of the Thinking Health Podcast features a great friend of mine, Dr. Anthony Gustin. Dr. Gustin is the founder of Perfect Keto and Equip and is actively building out many different businesses aiming at fixing the food system, improving the health of our society, and correcting the damage that happens to our environment daily. In this episode, we talk about Dr. Gustin's wedding which I had the pleasure of attending. We discussed how this wedding was much different than any wedding I had attended and how important rituals and rights of passage have traditionally been for our society as a whole. We also talk about the benefit of doing hard things. How our society as a whole has become comfortable with being comfortable and is content with not challenging ourselves to get better. We also discuss how this is a big reason why people are unhappy. They are not living in accordance with their human biology and what is necessary for fulfillment and personal growth. Another topic we dive into is the importance of supporting entrepreneurs who have causes that aim to better our world. We discuss one category of these causes, regenerative farming, and how Anthony is hoping to continue helping spread the word on the importance of this movement and help others take action in supporting it. Dr. Gustin has always been a mentor for me and has played a major role in shaping my thought processes and trajectory in life. I think you guys will catch a glimpse of that in this episode and hopefully experience something similar yourselves!
Dr. Anthony Gustin is the founder of Zero Acre Farms, Perfect Keto & Equip Foods. He is also the host of The Natural State Podcast. In this conversation, Anthony helped break down why our food is poisoned, what he learned by spending 8 days in Tanzania, why taking a break from work didn't solve his problems, why you should eat locally, and what he's learned building his own farm. There are no ads on this podcast. So here's my one ask: share the podcast. That's how this grows. That's how more people hear it. Timestamps: (0:00) Intro (2:23) Living In Tanzania (6:44) Where To Begin? (10:00) Weird Modern Paradox (13:15) Issues With Nutrition (21:05) Seed Oils (29:00) What Should Average Person Do? (36:33) Anthony's Path Towards Nutrition (41:32) From Internet To Farm (48:10) Relationships (50:39) Doing Hard Things (59:02) Our Story About Work (1:01:35) Gender Roles (1:03:10) What's Modern Society Doing Right? (1:07:12) Could Anthony Be Wrong About? (1:09:21) Regenerative Agriculutre (1:14:15) “If You Are Alive, You Depend On Death” (1:16:55) Challenge Anthony's Links Twitter: https://twitter.com/dranthonygustin Website: http://anthonygustin.com/ My Links ✉️ Newsletter: https://dannymiranda.substack.com
For full show notes, resources mentioned, and transcripts, go to: www.drmindypelz.com/ep155/. To enroll in Dr. Mindy's Fasting membership, go to: resetacademy.drmindypelz.com. This episode is centered around oils; we chat about which oils are good for us and which are harmful. Jeff Nobbs is the co-founder and CEO of Zero Acre Farms, a food company replacing destructive vegetable oils with healthier, more sustainable oils and fats made by fermentation. With over 15 years of experience in the health and nutrition space, Jeff has co-founded several startups to offer better quality ingredients and nutrition-forward food to people and communities, including the fast-casual restaurant chain Kitava. In 2020, after seeing a drastic decrease in accessibility to fresh food, Jeff co-founded HelpKitchen to connect food-insecure individuals with partner restaurants for a free meal via SMS. Jeff also served as the Chief Operating Officer for Perfect Keto and General Manager of Rakuten, which acquired his first company Extrabux. Jeff writes about nutrition and sustainability at jeffnobbs.com and @jeffnobbs. Please see our medical disclaimer.
Today on Subscribing to Wellness we are joined by founder and CEO of Surely Wines, Ryan Hanson. Surely Wines are premium non-alcoholic wines that allow you to enjoy the same great taste but without the hangover the next day. Prior to Surely Ryan worked at Perfect Keto. We talk to Ryan about the rise in the non-alcoholic movement, Surely's expansion and much more. --- Support this podcast: https://anchor.fm/subtowellness/support
In this podcast episode, co-author of Keto Answers and The Ketologist, Chris Irvin and Dr. Anthony Gustin discuss their observations on social media, tech, and mental health, how Chris is navigating fatherhood while staying healthy, and what they're currently tweaking when it comes to their own health. Dr. Gustin also share an update on how farm life is going, his experience sending his first batch of pigs for processing and nutrient testing, the differences between grass-fed and grain-fed animals, and the types of therapies he's currently experimenting with. If this is your first time meeting Chris Irvin, he's an author, nutrition science researcher, Head of Education at Perfect Keto, and The Ketologist. He holds a Master's degree in exercise and nutrition science and he spent his time in graduate school studying the keto diet for therapeutic applications and performance. Chris is also the father to a now one-year-old son and he comes on the show to share his experience navigating fatherhood and health in this episode. Here's a breakdown of everything Chris and Dr. Gustin get into: How farm life is going, including Dr. Gustin's experience chasing a pig and getting covered in hundreds of fire ants Dr. Gustin's experience getting his first batch of pigs ready for processing and nutrient testing The nutrient differences between grass-fed and grain-fed animals The differences in saturated fats between grass-fed and grain-fed animals The current issues with social media What Chris and Dr. Gustin are most interested in when it comes to health lately Some use cases where the Metaverse could be really helpful How technology can be both useful and detrimental to your health and what you can do to protect yourself What Chris Irvin and Dr. Gustin are currently toying with when it comes to their health The type of therapies Dr. Gustin is currently undergoing How Dr. Gustin keeps track of the progress of his healthy habits Their thoughts on mental health and what you can do to improve it Resources mentioned in this episode: Chris Irvin's website Chris Irvin's Instagram, Twitter, and Facebook The Natural State Podcast Episode 158: Dr. Stephan van Vliet - Comparing the Nutrient Density of Grass-Fed vs. Grain-Fed Meat The Natural State Podcast Episode 152: Jake Muise - How This Nutrient-Dense Meat is Responsibly Sourced The Natural State Podcast Episode 134: Dr. Paul Saladino - What We Learned from One of the Last Hunter-Gatherer Tribes
Dr. Anthony Gustin is the Founder of Perfect Keto & Equip Foods. Additionally, he is the host of The Natural State Podcast & author of the best-selling book, Keto Answers. Gustin is a former sports rehab clinician turned entrepreneur, amateur farmer. He is trained in functional medicine and ordered labs and set treatment plans for hundreds of patients. Sponsorship Curious about Soul? Follow this link to the website & use code, "TBM" for 20% off the entire shop! Come say hi on social! @thebestmedpodcast on Instagram or @TheBestMedPodcast on Youtube! @OfficialMikeLee @AngieLeeShow What we discussed Big food companies and how they use propaganda to trick you. Achieving our natural state in a modern world. The truth about chicken & the meat industry. How PUFAs give you FUPAs: the real poison of the food industry. Why to say bye to oat milk, completely! Common mistakes that you are making with the Keto diet. Timestamps (0:00 - 1:39) Current culture surrounding health (1:40) Why meat is being demonized. (3:49) Big food companies: how they use propaganda & new food companies to trick you. (6:16) Understanding our natural environment & how to achieve our natural state. Taking care of health in the modern world Dr. Gustin's experience in Tanzania with a local tribe. (19:00) Dr Gustin's current diet: rules of thumb he follows to maintain his health. (25:08) Are supplements necessary? Levels of food quality, eating fresh foods, and what to do depending on your current health journey. (27:21) The B.S. labels of meat - truth about ‘Grass Fed' meat. Truth about farming practices when it comes to meat. Why beef is the healthiest meat currently. Why to avoid chicken as much as possible. Website mentioned: groundworkcollective.com (38:39) Who is keto for? (45:12) Why Dr. Gustin started PerfectKeto (46:44) Polyunsaturated fats(PUFAs): the true devil of food & how they're poisonous. (53:58) What do carbs look like for Dr. Gustin? (56:30) When does Dr. Gustin recommend the carnivore diet? (59:35) Oat milk: healthy trend of toxic sludge? (1:05:58) Should men & women eat differently? (1:06:49) What does Dr. Gustin eat while traveling? (1:08:06) Great recommendations for those starting Keto. Book mentioned: Keto Answers by Dr. Anthony Gustin & Chris Irvin (1:09:52) Gluten in the U.S. vs other countries. (1:11:49) The best cooking oil and why it is unsustainable. (1:13:00) The Best Medicine to Dr. Anthony Gustin & closing thoughts. Resources Websites mentioned - groundworkcollective.com Books: Keto Answers: Simplifying Everything You Need to Know about the World's Most Confusing Diet Dr. Anthony Gustin's Businesses: Perfect Keto & Equip Foods Dr. Anthony Gustin's Podcast: The Natural State with Dr. Anthony Gustin
This week we're profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends. Read the newsletter companion to this episode: https://www.cheatsheetnewsletter.com/p/spotting-and-owning-trends Here are the 3 big ideas in this week's Cheat Sheet: How to spot trends and build businesses to own them. Concept: Wedge versus ramp shaped businesses. Reminder: Why it pays to bring on a Head of Finance early. Listen, watch, or explore more of this week's episodes: #143 Kettle & Fire's Justin Mares | Identifying Trends, 5-Minute Mini Workouts, 6 To Dos Per Day, Favorite Books, and More Listen Now | Watch Now | Episode Guide | Transcript #144 Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them | Justin Mares, Serial Entrepreneur Listen Now | Watch Now | Episode Guide | Transcript Sign up for the Cheat Sheet newsletter: https://www.cheatsheetnewsletter.com
This week we're profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends. Here are the 3 big ideas in this week's Cheat Sheet: How to spot trends and build businesses to own them. Concept: Wedge versus ramp shaped businesses. Reminder: Why it pays to bring on a Head of Finance early. Sign up for the Cheat Sheet newsletter: https://www.cheatsheetnewsletter.com
Chris Irvin, well-known author, nutrition science researcher, Head of Education at Perfect Keto, and The Ketologist, has a strong passion and focus for understanding the ketogenic diet. He holds a Master's degree in exercise and nutrition science and spent his time in graduate school studying the keto diet for therapeutic applications and performance. In this special topic episode, Chris dives into all things Alzheimer's and Dementia related, including what's causing these neurodegenerative diseases, whether or not Alzheimer's is genetic, can a keto diet cure Alzheimer's, and more. He also shares helpful tips for what you can do to prevent developing Alzheimer's if you're at high risk for it, how ketones can help, and the role that diet and nutrition play with brain metabolism. Here's a peek at the topics Chris Irivn discusses in this episode: 00:00 Introduction to the Keto Answers podcast 00:34 An introduction to how this episode differs from a typical one 01:42 The topics covered in this episode 03:40 What is a neurodegenerative disease? 05:54 Why don't we have good treatment options for people suffering from Alzheimer's and Dementia? 10:27 Why do some people get Alzheimer's and Dementia? Plus, why Alzheimer's has been labeled as Type 3 Diabetes 15:21 Is Alzheimer's genetic? 16:39 What can we actually do to prevent Alzheimer's and alleviate symptoms? 17:28 What happens when you feed the brain ketones 21:14 How ketones can help people who suffer from Alzheimer's symptoms 22:20 How the benefits of ketones extend past just giving the brain energy 26:19 Can going on a keto diet reverse Alzheimer's? 27:57 Exogenous ketones versus endogenous ketones for Alzheimer's treatment and symptom relief 29:38 How diet and nutrition can play a role in the treatment of Alzheimer's Resources mentioned in this episode: Chris Irvin's Instagram, Twitter, and Facebook Dr. Dale Bredesen - How to Prevent and Reverse Alzheimer's Disease Max Lugavere on the Joe Rogan Experience podcast Stephen Cunnane, PhD: The Potential for Brain Energy Rescue in Mild Cognitive Impairment The ketogenic diet as a potential treatment and prevention strategy for Alzheimer's disease Dietdoctor.com
Learn how Justin Mares identifies trends and builds direct-to-consumer businesses (and brands) to own them. Including all of the hard lessons that Justin has learned along the way, from why he's learned to bring on a head of finance early, why consumer business are “cashflow businesses”, to how he competes with generic brands. And so much more. ““The Iron Law of Ecommerce across everything I've ever started is that I start out thinking I'm selling to people like me and it always turns out that it's 45-year old women that are buying the product.” — Justin Mares EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/kettle-and-fire-perfect-keto-surely-wines-justin-mares FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/kettle-and-fire-perfect-keto-surely-wines-justin-mares-transcript/ CHAPTERS (00:00:00) - Introduction (00:01:19) - Getting Fired from 13 Jobs and Discovering Entrepreneurship (00:08:34) - The Origin Story of Kettle & Fire (00:15:39) - Evolution of Kettle & Fire's Branding and Packaging (00:19:10) - Distribution: Direct-to-Consumer vs Wholesale & Retail (00:22:10) - How to Compete with Generic Store Brands (00:24:27) - The Challenges of Building a Sustainably Profitable Business (00:27:13) - Raising Venture Capital for Consumer Brands (00:33:01) - Painful Lessons: $800k in Unpaid Invoices and Why Finance is Strategic (00:39:24) - Launching Perfect Keto and Surely Non-Alcoholic Wine (00:41:48) - Justin's Annual Review and Goal Setting Process (00:45:44) - Why Extreme People Have Extreme Outcomes (00:49:32) - How to Become an Extreme Person ABOUT THE COMPANIES Kettle & Fire, Perfect Keto, and Surely Wine all have something in common. They were founded by Justin Mares and built to own an emerging health and wellness trend—from drinking more bone broth, to making the move to a keto diet, or deciding to drink only non-alcoholic wine. Listeners can save 15% off any non-subscription Kettle & Fire order by using promo code Outlier15 when checking out on KettleAndFire.com. DESCRIPTION
Listen to one of our favorite moments from tomorrow's Spotlight episode Justin Mares, Serial Entrepreneur and Founder of Kettle & Fire, Perfect Keto, and Surely Wine.
Justin Mares has a knack for identifying trends and building D2C businesses to own them—including Kettle & Fire, Perfect Keto, and Surely Wine. Learn how he identifies trends, why he focuses on just 6 tasks each day, how he gets in 25+ minutes of exercise with tiny 5-minute mini workouts during the day, and more. “I've learned to appreciate that people systematically undervalue and write off things that are super weird or that they just don't understand. So I look for areas where most people think that X has a probability of 10% and I think it's really closer to 40-50%.” — Justin Mares EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/justin-mares-20-minute-playbook FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/justin-mares-20-minute-playbook-transcript CHAPTERS (00:00:00) - Introduction (00:01:06) - Recent Fascination: Environmental Chemicals and Crime (00:04:43) - Justin Mares' Daily Routine: Focusing on Six To Dos Per Day (00:09:12) - Reflection: Enjoy the Ride & Trust the Process (00:11:45) - Biggest Lessons Learned as an Investor (00:16:59) - Exercise Routine: Three Lifts Per Week, Mobility, Swimming, and Pickleball (00:21:06) - Justin Mares' Superpower: Identifying Trends (00:23:19) - Tiny Habit: Fitting in 5 Minute Workouts Throughout the Day (00:24:55) - Favorite Books: The Three-Body Problem & The Company (00:27:45) - Advice to Younger Self: Spend More Time Learning From Others ABOUT THE GUEST Justin Mares is a serial entrepreneur and angel investor. He's the Founder of Kettle & Fire, Perfect Keto, and Surely Wine and a Venture Partner at Long Journey Ventures. His products are sold in more than 10,000 retail stores, and each of his companies does tens of millions of dollars in annual sales each year. He strives to make a dent in the problems with our food system and improve the trajectory of health in the United States.
Listen to one of our favorite moments from tomorrow's 20 Minute Playbook episode featuring Justin Mares, Founder of Kettle & Fire, Perfect Keto, and Surely Wine.
Chris Irvin, M.S. Chris is a health researcher, writer, and educator focusing on the impact of low carb and keto diets on health and human performance. Chris has a master's degree in exercise and nutrition science and spent his time in graduate school studying and conducting ketogenic research. Chris is the creator of the brand The Ketologist, which is known for producing social media infographics and educational health content. Chris is the author of Keto Answers, Mommy Do I Have to Eat This?, and is the education manager at Perfect Keto.
What does food freedom REALLY look like after recovery from an eating disorder? Does it mean rejecting diet culture and eating the “real” version of everything, or does it mean incorporating ALL foods - “diet foods” included? In this episode, I provide a more nuanced perspective of food labeling and share the key to finding food freedom amidst the chaos! Get on the waitlist for my upcoming BOOK! https://livlabelfree.com/book FREE GUIDE! Get answers to the top 10 questions about extreme hunger: https://livlabelfree.com/extreme-hunger-guide Get 15% off Perfect Keto cereal with my code LIVLABELFREE at perfectketo.com! Learn more about 1:1 Coaching! https://livlabelfree.com/1-on-1-coaching Connect with me on Instagram @livlabelfree! Blog post of this episode: https://livlabelfree.com/blog/do-all-foods-really-fit-what-food-freedom-looks-like-after-recovery
Today, I am blessed to have here with me Chris Irvin, a nutrition researcher, writer, and educator. He holds a master's degree in Exercise and Nutrition Science and is currently the education manager for Perfect Keto. This episode originally released on December 2020. During his time in grad school, Chris began to see the keto industry growing. Chris was in big support of this industry growth because he thinks a robust industry can support good research, but with so many companies coming on the scene just trying to make a buck, Chris became discouraged and kept his distance. After spending a couple of years researching and developing content about keto, Chris decided to start looking more into the keto industry because he wanted to bring more research and education into the industry. Fortunately, Perfect Keto was looking for someone to improve research and education within their company, something they were already doing very well! Chris was already a big fan of Dr. Anthony Gustin and the quality products he was making at Perfect Keto, so it ended up making a great fit. Now Chris focuses on learning and educating the masses on the ketogenic diet through The Ketologist and Perfect Keto! In this episode, Chris Irvin opens the show speaking about his journey to the keto diet and eventually the carnivore diet. First, we talk about how ketosis can actually help you build muscle despite people thinking insulin is required for muscle growth. In fact, ketones can stimulate muscle growth. Later, we dive deep into the carnivore diet. Chris explains how he found the carnivore diet, why the carnivore diet is beneficial for our gut, and if the carnivore diet is sustainable long-term. Tune in as Keto Kamp members join the show to ask Chris questions about supplements and what to pay attention to when trying the carnivore diet.
Dr. Anthony Gustin is a man leveraging his curiosity to find opportunities in the problems of our modern age. He started as a chiropractor working with elite level athletes and saw the need for education around nutrition. That first crossover led him into founding Perfect Keto, Equip Foods, and helping put together Zero Acre Farms. He's as much of a disruptor as he is a dreamer - and lately, he's been getting into farming on his small farm, Joyfield Farms, outside of Austin, Texas. In this conversation, we explore modeling life after Wendell Berry and having a balance between intellectual and more physical and farm-related pursuits. We talk about the natural state of humans and whether or not we can get back to it, and if we can't, what might come next and how in order to build it we have to start trying to solve some problems of progress. Anthony shares how to get people engaged with everything from eating real food to buying directly from farms and how some of his companies have served as stepping stones in that space. We dive into the scale of agriculture currently and what it's going to take to get smaller farms in financial shape to begin to provide a viable alternative to the corporate organism. Anthony also shares some of his big questions about farming, as a self-professed novice, and how people have reacted to his viewpoints. This conversation asks big questions but also posits big solutions. We also talk about: Americans consumption of over 70 billion pounds of polyunsaturated fatty acids per year - can animal fats compete? Finding a spiritual practice coming from an atheist background The importance of community & so much more. Find Dr. Anthony Gustin Twitter: @dranthonygustin Instagram: @dranthonygustin Sign Up for His Newsletter Website The Natural State Podcast Equip Foods Zero Acre Farms Further Reading: Confessions of a Recovering Environmentalist by Paul Kingsnorth The More Beautiful World Our Hearts Know is Possible by Charles Eisenstein The Cross and the Machine (Essay) by Paul Kingsnorth Keto Answers by Dr. Anthony Gustin Related Ground Work Episodes: Chewing the Fat with Brad Marshall Dark Matter of Nutrition with Dr. Stephan van Vliet Other podcasts featuring Anthony: The Meat Mafia Bankless More on the Episode Website
Author, nutrition science researcher, Head of Education at Perfect Keto, and The Ketologist, Chris Irvin, has a strong passion and focus for understanding the ketogenic diet. He holds a Master's degree in exercise and nutrition science and spent his time in graduate school honing in on the keto diet for therapeutic applications and performance. In this Q&A style episode, Chris answers top questions like these and more: Should you track blood glucose or insulin levels? Is red meat bad if you have fatty liver disease? Can keto cure Alzheimer's? You'll find the answers to those questions at the following timestamps: 00:00 Introduction to the Keto Answers podcast 00:30 Introduction to this episode's Q&A style 01:46 What's more important - your blood glucose or insulin levels? 10:32 Do you really think keto can cure Alzheimer's disease? 18:38 My father was diagnosed with fatty liver and was told not to consume red meat by his doctor. Is that a good recommendation? 23:41 Are you actually following a keto diet? Chris Irvin's website Chris Irvin's Instagram, Twitter, and Facebook
In this Greatest Hits episode, Perfect Keto's Co-Founder, Dr. Anthony Gustin, talks about how Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years. Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why he thinks going into retail is the last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it. Enjoy! Episode Highlights 4:58 The problem with copying someone else's formula for success 7:15 Starting a multimillion-dollar company by accident 12:52 What it's like riding the wave of one of the largest diet crazes 16:02 How to solve nearly all of the problems in your business 20:00 Perfect Keto's science experiment approach to business 22:03 Anthony's experience with burnout 28:31 What Anthony wishes he knew before launching Perfect Keto 32:00 Anthony's new approach to building teams and building a solid business foundation 34:02 The next health problem Anthony is looking to solve 36:42 What business owner's need to know about entering retail 39:25 Advice for entrepreneurs working long hours and going off the grid 44:41 A mindset shift for entrepreneurs to start enjoying the process 50:17 How you can connect with Anthony Links and Resources: Anthony's Website Anthony's Newsletter Anthony on Twitter Perfect Keto Equip Foods Digital Minimalism by Cal Newport Indistractable by Nir Eyal 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes
Zero Acre Farms is on a mission to remove vegetable oils from the food system. Vegetable oils are the most consumed food in the world after rice and wheat, and are leading drivers of chronic disease and deforestation. At Zero Acre Farms, they make healthy oils and fats from fermentation, not cleared rainforests. Their first product, which they call Cultured Oil, has the highest level of good fats, lowest levels of bad fats, and a 90% smaller environmental footprint than vegetable oil. I've tried the new Zero Acre Farms Culture Oil. It tastes good, cooks well, seems to have a decent smoke point, and seems to be an affordable, environmentally friendly alternative to what I consider to be one of the scourges of the nutrition world: vegetable oil. My guest on this podcast, Jeff Nobbs, is a healthy food innovator on a mission to reverse chronic disease and help fix the many problems in today's food system. After an early career in technology, Jeff founded the healthy fast casual restaurant chain Kitava, served as COO of Perfect Keto, and co-founded food security non-profit HelpKitchen. Jeff is now co-founder and CEO of Zero Acre Farms, makers of Cultured Oil. Episode sponsors... Colima Salt: Salt that is harvested from the colima salt flats in Mexico, super delicious, super crunchy and free of ocean borne microplastics. With every purchase you'll be supporting the salineros. Customers get their first bag for free. Visit www.GreenfieldSalt.com - to redeem your free bag of Colima Sea Salt. CHILISLEEP: These luxury mattress pads keep your bed at the perfect temperature for deep sleep, whether you sleep hot or cold. These sleep systems are designed to help you fall asleep, stay asleep and give you the confidence and energy to power through your day. Save up to 30% off your purchase of any new sleep system BIOPTIMIZERS (MAG):These 7 essential forms of Magnesium included in this full spectrum serving help you relax, unwind and turn off your active brain after a long stressful day so you can rest peacefully and wake up feeling refreshed, vibrant and alert. Go to magbreakthrough.com/ben and use code ben10 for 10% off any order Timeline Nutrition: Go to timelinenutrition.com/BEN and use code BEN to get 10% off your order. That'sT-I-M-E-L-I-N-E-N-U-T-R-I-T-I-O-N dot com slash BEN.I recommend trying their starter pack with all three formats. Traeger: Traeger grills can tackle everything from hamburgers and dogs to slow-smoked brisket and even dessert thanks to their 6-in-1 versatility. Check out www.Traeger.com to learn more about these amazing grills. -RUNGA: Come hang out with my family and me for the ONE weekend I look forward to every year, way more than any vacation, event, or trip I have planned...an event so intimate that only 50 people can attend. Spots are filling up fast, so be sure to apply soon at www.bengreenfieldlife.com/runga.
At age 18, Jeff Nobbs founded an ecommerce company, building it into a valuable enough startup that it was acquired in what Jeff calls a “life-changing” event. After then opening a restaurant that now has two locations in the Bay Area, Jeff decided that there'd be a third entrepreneurial act in his life, this time focused on fixing fat. What's wrong with fat today? Well, Jeff argues that the way we grow plants to make oils like palm, soy, coconut, canola, and more is just pretty taxing on the planet. It's often not that good for us, either. So instead of farming plants to extract the tiny amount of fat that's in them, why not just farm microbes that produce vast quantities of fat and save a lot of land in the process? It would be especially beneficial if these microbes were adroit at making monounsaturated fats, or the so-called “good fats” we associate with avocados, olives, and so on. It turns out that producing fat via microbial fermentation is pretty efficient. A life cycle analysis conducted by Jeff's new company, Zero Acre Farms, found that their fermentation process uses far fewer resources than farming soybeans, which are a pretty efficient plant. Founded in 2020, Zero Acre Farms now has three dozen employees and just closed a $37 million dollar financing round. Its first product, a cultured oil, is now available to purchase from their web site. I tried it in my own kitchen and can attest that indeed, the oil performed and tasted quite good. It's an impressive journey that Jeff's been on, and with tens of millions of dollars now at the mid-30s CEO's disposal, it's sure to be quite a ride as they scale up and see how many acres they can free up by switching the world to their lower-footprint fats. In this episode, Jeff recommends Dale Carnegie's books Peter Drucker's books Think and Grow Rich Scaling Up High Growth Handbook More about Jeff Nobbs Jeff Nobbs is the co-founder and CEO of Zero Acre Farms, a food company replacing destructive vegetable oils with healthier, more sustainable oils and fats made by fermentation. Jeff has co-founded several startups to offer better quality ingredients and nutrition-forward food to people and communities, including the fast casual restaurant chain Kitava. In 2020, after seeing a drastic decrease in accessibility to fresh food, Jeff co-founded HelpKitchen to connect food-insecure individuals with partner restaurants for a free meal via SMS. Jeff also served as the chief operating officer for Perfect Keto and General Manager of Rakuten, which acquired his first company Extrabux. Jeff writes about health, nutrition, and sustainability at jeffnobbs.com and @jeffnobbs.
Jeff Nobbs is the co-founder and CEO of Zero Acre Farms, a food company replacing destructive vegetable oils with healthier, more sustainable oils and fats made by fermentation. With over 15 years of experience in the health and nutrition space, Jeff has co-founded several startups to offer better quality ingredients and nutrition-forward food to people and communities, including the fast casual restaurant chain Kitava. In 2020, after seeing a drastic decrease in accessibility to fresh food, Jeff co-founded HelpKitchen to connect food-insecure individuals with partner restaurants for a free meal via SMS. Jeff also served as the chief operating officer for Perfect Keto and General Manager of Rakuten, which acquired his first company Extrabux. Jeff writes about health, nutrition, and sustainability at jeffnobbs.com and @jeffnobbs. Connect with Zero Acre Farms Website | LinkedIn Join the Co-op! Co-op Details | Buy an Pass | Resources | Follow us on Twitter
Chris Irvin, The Ketologist and Head of Education at Perfect Keto, is an author and nutrition science researcher with a strong focus on the ketogenic diet. He holds a Master's degree in exercise and nutrition science and has spent his time in graduate school studying the ketogenic diet for performance and therapeutic applications. In this episode, Chris answers commonly asked questions surrounding topics like: what do overnight blood sugar trends look like?, what happens when women lift weights on keto?, pregnancy and keto, reversing insulin resistance, and more. Chris also dives into consuming a high protein intake, intermittent fasting for women, and how to bulk on keto. Here's a peek at the order and overview of the topics Chris covers in this episode: 00:00 Introduction to the Keto Answers podcast 00:29 Brief overview of this episode's Q&A style 01:16 What should your blood sugar trend look like overnight when tracking with a continuous glucose monitor (CGM)? Plus a discussion on the Somogyi and Dawn Effects 06:17 How can I incorporate keto with stage 3 kidney disease when I can't have a high protein intake? 07:49 Women lifting weights on keto -- do they mesh or am I chasing something impossible? 10:57 Pregnancy and keto 14:07 Must-have supplements on keto and is it advisable to consume essential amino acids during a fast? 17:55 Is it possible to eat more protein than your body is able to handle in one sitting? Is there an upper limit to protein intake per meal? 20:02 Best foods for bulking on keto plus general tips 22:52 What are the best ways to reverse insulin resistance? 28:28 Is intermittent fasting okay for women? Plus important tips to keep in mind Resources mentioned in this episode: Chris Irvin's website Chris Irvin's Instagram, Twitter, and Facebook S2E2: Dr. Stephanie Estima - Optimizing Your Diet and More Around Your Monthly Cycle S1E17: Dr. Carrie Jones - Balancing Hormones for Better Health S1E9: Lily Nichols - Updating Pregnancy Nutrition Advice for Better Blood Sugar Management S1E3: Dr. Benjamin Bikman - How Insulin Resistance Wreaks Havoc on Health & What to Do to Fix This
I recently met Dr. Anthony Gustin, DC, MS, CSCS, CCSP, CFL1 at a Regenerative Farm conference and learned so much from him in the small time we spent together I had to bring him on the podcast! He is the founder of Perfect Keto & Equip Foods, host of The Natural State Podcast, and author of the best-selling Keto Answers. Former sports rehab clinician turned entrepreneur, amateur farmer, trained in functional medicine and ordered labs and set treatment plans for hundreds of patients. We dive into seed oils (canola, vegetable, rapeseed, sunflower, etc) and why they are so bad for us, the argument for “older” meat and what that means, what a species correct diet looks like and so much more Check Out Dr. Anthony: https://www.zeroacre.com/ https://dranthonygustin.com/ https://www.instagram.com/dranthonygustin/ https://www.instagram.com/joyfieldfarm/ https://podcasts.apple.com/us/podcast/the-natural-state-with-dr-anthony-gustin/id1341848099 Sponsored By: Cured Nutrition www.curednutrition.com/realfoodology REALFOODOLOGY gets you 20% off Organifi www.organifi.com/realfoodology Code REALFOODOLOGY gets you 20% OFF Magic Mind http://www.magicmind.co Code REALFOODOLOGY gets you 20% OFF Check Out Courtney: Courtney's Instagram: @realfoodology www.realfoodology.com Air Dr Air Purifier AquaTru Water Filter EWG Tap Water Database Further Listening Achieving True Health and Vitality with Dr. Tyler Jean
Thank you for joining us for another episode of the Low Carb MD Podcast. Dr. Anthony Gustin is the Founder of Perfect Keto & Equip Foods, host of The Natural State Podcast, author of the best-selling Keto Answers. Former sports rehab clinician turned entrepreneur, amateur farmer, trained in functional medicine and ordered labs and set treatment plans for hundreds of patients. Investor, advisor, and amateur farmer. Amy Eiges is a health coach and reformed chronic dieter who is passionate about helping others recover from the diet-binge-gain-shame cycle she struggled with for years. Since discovering a ketogenic and low-carb lifestyle, she has lost over 180 pounds and has both reversed pre-diabetes and resolved lifelong depression. In their conversation, Tro, Amy, and Anthony talk about ancestral health, twitter hypocrisy, Dr. Anthony's trip to Africa to visit and study the Hadza tribe, the low-stress lifestyle of primitive tribes, the dietary and activity patterns of the Hadza tribe, the sleep habits of the Hadza tribe, how Dr. Anthony's life has changed as a result of visiting the Hadza tribe, how Dr. Anthony started Perfect Keto, oils, and nuts. For more information, please see the links below. Thank you for listening! Links: Dr. Anthony Gustin: Website Instagram Twitter Joyfield Farm Zero Acre Dr. Brian Lenzkes: Website Twitter Dr. Tro Kalayjian: Website Twitter Instagram
The Ketologist and Head of Education at Perfect Keto, Chris Irvin, is a nutrition science researcher and writer with a strong focus on the ketogenic diet. He holds a Master's degree in exercise and nutrition science and has spent his time in graduate school studying the ketogenic diet for performance and therapeutic applications. Chris sits down for a Q&A session where he answers questions on the following topics: how fast someone can see results in the gym on a keto or carnivore diet, what's the maximum carb threshold that's still considered low-carb, OMAD versus IF for weight loss, and more. Chris also shares a resource for people experiencing reactive hypoglycemia, how someone can become metabolically inflexible, and his thoughts on Kratom and Kava. You'll also learn more about what those are in this episode. Here's a breakdown of the topics that Chris discusses: 00:00 Introduction to the Keto Answers podcast 00:30 Introduction to this episode's Q&A theme 02:18 How long does it take to see results in the gym after switching to a keto or carnivore diet? 06:23 What's the amount of carbs you can consume and still be considered low-carb? Is it under 100g? 09:41 OMAD versus IF and tips for weight loss 14:40 What to do if you have reactive hypoglycemia 17:03 How does someone become metabolically inflexible? 23:27 What are your thoughts on Kratom? Does it work? 26:01 Why Kratom used to be illegal in most of the US and how that's changed 27:24 Why would someone turn to Kratom Resources mentioned in this episode: Chris Irvin's website Chris Irvin's Instagram, Twitter, and Facebook Danielle Hamilton's work on reactive hypoglycemia Hamilton Morris' Kratom documentary, Hamilton's Pharmacopeia Grassroots Kava House in St. Petersburg, Florida
Today's episode is brought to you by Paleovalley's Organ Complex, my favorite way to get a full spectrum of traditional superfoods, loaded with nutrients, into your body faster, easier, and without having to tolerate the taste (or cooking for that matter). Here's the part you'll love, especially if you understand the importance of eating these nutrient-dense organ meats – grass-fed Organ Complex contains not one, but three organs from healthy, 100% grass-fed, pasture-raised cows so you get a more diverse array of nutrients. Right now, you can get 15% off Organ Complex by using the code "JOCKERS" or by clicking here: Paleovalley.com/jockers Today's episode is proudly sponsored by Perfect Keto. Perfect Keto Cereal is a grain-free, keto-friendly cereal with ingredients you can actually trust. This is a treat reminiscent of your childhood, with a satisfying crunch and value-added ingredients like collagen and MCTs. They use clean, minimal ingredient formulations backed by research, that are obsessively tested to be keto-friendly and delicious. No gluten, soy, added sugar, fillers, chemicals, or anything artificial. Enjoy it any time, anywhere. Visit https://perfectketo.com/drj and use code JOCKERS at checkout to get 20% off your order today. The main function of the glymphatic system is to act as a “cleaner” so the brain can function at its best by removing toxins and wastes that may cause serious damage. When the glymphatic system is not in good shape, the brain can rapidly decline and age sooner than it should. Dr. Jockers presents the different strategies you can apply to improve the flow of your glymphatic system and naturally boost your brain's overall health as well. “Impairment of the glymphatic system may contribute to stroke, cortical spreading depression, traumatic brain injury and other brain health issues.” -Dr. David Jockers Subscribe to the podcast on: Apple Podcast Stitcher Spotify PodBean TuneIn Radio In This Episode: - What type of cell is the superhero that supports, nourishes, protects, and isolates your neurons? This crusader also plays an extremely vital role in your glymphatic system. - Get extra ZZZs guilt-free once you realize why sleeping rejuvenates your glymphatic system. - What are the experts saying about aging and its connection to the decline of your glymphatic system? You're going to want to hear this! - 6 ways you can throw your glymphatic system for a loop. - Then (thankfully!) 10 actions you can take to make it flow so much better. Resources: - Organ Complex – Use Code JOCKERS for 15% off - Perfect Keto - Use Code JOCKERS for 20% off! Connect with Dr. Jockers: - Instagram – https://www.instagram.com/drjockers/ - Facebook – https://www.facebook.com/DrDavidJockers - YouTube – https://www.youtube.com/user/djockers - Website – https://drjockers.com/ - If you are interested in being a guest on the show, we would love to hear from you! Please contact us here! - https://drjockers.com/join-us-dr-jockers-functional-nutrition-podcast/
Today's episode is proudly sponsored by Paleovalley and its 100% grass-fed beef and 100% pasture-raised turkey meat sticks, one of the choice snacks in my household. Hurry and grab yours from Paleovalley.com and be sure to use code JOCKERS at checkout for an extra 15% off! Today's episode is proudly sponsored by Perfect Keto. Perfect Keto Cereal is a grain-free, keto-friendly cereal with ingredients you can actually trust. This is a treat reminiscent of your childhood, with a satisfying crunch and value-added ingredients like collagen and MCTs. They use clean, minimal ingredient formulations backed by research, that are obsessively tested to be keto-friendly and delicious. No gluten, soy, added sugar, fillers, chemicals, or anything artificial. Enjoy it any time, anywhere. Visit https://perfectketo.com/drj and use code JOCKERS at checkout to get 20% off your order today. Lipids have critical functions in the body, especially in storing fuel for future use. There are 3 major types of lipids namely: triglycerides, phospholipids, and sterols. Among this trio, triglyceride is the most important but least scrutinized. In this episode, Dr. Jockers examines the differences between high triglycerides and low triglycerides. Next, he defines ‘bad' and ‘good' cholesterols and highlights the various factors within the major players in lipid profile levels. “Triglyceride is the most important lipid and HIGH triglyceride levels are the most important lipid examined.” - Dr. David Jockers Subscribe to the podcast on: Apple Podcast Stitcher Spotify PodBean TuneIn Radio In This Episode: - Recognize THESE real issues when triglycerides are high during the time you plan to fast. (Dr. Jockers has great advice to guide you through!) - Pin down – and deal with hands down – the 10 major risk factors that lead to high triglycerides. - What are the optimal ranges for the lipid profile? Wrap your head around the mechanics of a good metabolic rate for good. - Size up these sneaky 7 culprits that top the naughty list of causing high triglycerides. - Dr. Jockers shares which fasting strategies – and other natural strategies – work wonders in boosting healthy triglyceride levels. Resources: -Paleovalley Beef Sticks – Use Code JOCKERS for 15% off - Perfect Keto - Use Code JOCKERS for 20% off! Connect with Dr. Jockers: - Instagram – https://www.instagram.com/drjockers/ - Facebook – https://www.facebook.com/DrDavidJockers - YouTube – https://www.youtube.com/user/djockers - Website – https://drjockers.com/ - If you are interested in being a guest on the show, we would love to hear from you! Please contact us here! - https://drjockers.com/join-us-dr-jockers-functional-nutrition-podcast/
Today's episode is proudly sponsored by Perfect Keto. Perfect Keto Cereal is a grain-free, keto-friendly cereal with ingredients you can actually trust. A treat reminiscent of your childhood, with a satisfying crunch and value-added ingredients like collagen and MCTs. They use clean, minimal ingredient formulations backed by research, that are obsessively tested to be keto-friendly and delicious. No gluten, soy, added sugar, fillers, chemicals, or anything artificial. Enjoy it any time, anywhere. Visit perfectketo.com/drj and use code JOCKERS at checkout to get 20% off your order today. This episode is also proudly sponsored by C60PurplePower.com. Carbon 60 (C60) is a recently discovered, Nobel Prize-winning, super anti-oxidant that supports a healthy inflammatory response, promotes healthy immune function, and increases energy and mental clarity in most users. C60 Purple Power is the “Swiss Army Knife” of antioxidants because it helps the body replace four critical antioxidants that decrease as we age. If you are interested in healthy aging – you MUST check out C60 Purple Power! Use code DRJOCKERS for 15% OFF at https://c60purplepower.com/jockers. Today's stressors can take their toll on an individual and when they do, serious conditions may occur. Dr. Jockers is joined by Tara Peterson, a certified health coach and behavioral change specialist, to let us know that the brain deserves a break, too! She explains how this break can be initiated and the dangers of not allowing it the chance to rest when it's needed. “In the world, we live in today, there's a lot of stress and anxiety. Using stress management can be really beneficial.” -Tara Peterson Subscribe to the podcast on: Apple Podcast Stitcher Spotify PodBean TuneIn Radio In This Episode: - Who says only the body deserves a break? Get to know the neurotransmitter that allows the brain to have a break when things get stressful. - Those “butterflies in your stomach” may not be as flattering as you thought. Understand the intimate connection between the gut microbiome and the brain. - Find out what happens to the brain when an individual is exposed to a prolonged stressful situation. - There's a critical activity that allows the brain to rewire and boosts GABA production. Check the best time to do this activity for optimum benefits. - One of the best things that can be done to address the roots of anxiety. Resources: - Paleovalley Beef Sticks – Use Code JOCKERS for 15% off -Perfect Keto Cereal - Use Code JOCKERS for 20% off! Connect with Tara Peterson: - Website – https://drjockers.lpages.co/long-distance-coaching-tara/ Connect with Dr. Jockers: - Instagram – https://www.instagram.com/drjockers/ - Facebook – https://www.facebook.com/DrDavidJockers - YouTube – https://www.youtube.com/user/djockers - Website – https://drjockers.com/ - If you are interested in being a guest on the show, we would love to hear from you! Please contact us here! - https://drjockers.com/join-us-dr-jockers-functional-nutrition-podcast/
Today's episode is proudly sponsored by Paleovalley and its 100% grass-fed beef and 100% pasture-raised turkey meat sticks, one of the choice snacks in my household. Hurry and grab yours from Paleovalley.com and be sure to use code JOCKERS at checkout for an extra 15% off! Today's episode is proudly sponsored by Perfect Keto. Perfect Keto Cereal is a grain-free, keto-friendly cereal with ingredients you can actually trust. This is a treat reminiscent of your childhood, with a satisfying crunch and value-added ingredients like collagen and MCTs. They use clean, minimal ingredient formulations backed by research, that are obsessively tested to be keto-friendly and delicious. No gluten, soy, added sugar, fillers, chemicals, or anything artificial. Enjoy it any time, anywhere. Visit perfectketo.com/drj and use code JOCKERS at checkout to get 20% off your order today. One of the unexplored benefits of intermittent fasting is the reduced risk of respiratory infection. Prevalent studies have emerged that prove the efficacy of this strategy, which Dr. Jockers will highlight in today's episode. Find out how intermittent fasting is practiced differently depending on your gender, weight, and many other factors that you need to consider before embarking on your fasting journey. “The more blood sugar-related damage your body has, the greater the risk of infection.” - Dr. David Jockers Subscribe to the podcast on: Apple Podcast Stitcher Spotify PodBean TuneIn Radio In This Episode: - Check off this list of body traits of obese individuals to see what makes them hang onto a greater viral load – then learn how to shake it off. - THIS alarming occurrence can cause severe turmoil within your body when it picks up a respiratory infection. - Why intermittent fasting works as the BEST strategy against catching an infection in the first place. - Pertinent studies expose an eye-popping revelation about the SARSCOV2 virus. Hear what the experts have to say… - Do THIS if you're a man on a fast and THAT if you are a woman. Resources: -Paleovalley Beef Sticks – Use Code JOCKERS for 15% off - Perfect Keto - Use Code JOCKERS for 20% off! Connect with Dr. Jockers: - Instagram – https://www.instagram.com/drjockers/ - Facebook – https://www.facebook.com/DrDavidJockers - YouTube – https://www.youtube.com/user/djockers - Website – https://drjockers.com/ - If you are interested in being a guest on the show, we would love to hear from you! Please contact us here! - https://drjockers.com/join-us-dr-jockers-functional-nutrition-podcast/
Today's episode is proudly sponsored by Perfect Keto. Perfect Keto Cereal is a grain-free, keto-friendly cereal with ingredients you can actually trust. This is a treat reminiscent of your childhood, with a satisfying crunch and value-added ingredients like collagen and MCTs. They use clean, minimal ingredient formulations backed by research, that are obsessively tested to be keto-friendly and delicious. No gluten, soy, added sugar, fillers, chemicals, or anything artificial. Enjoy it any time, anywhere. Visit perfectketo.com/drj and use code JOCKERS at checkout to get 20% off your order today. This episode is also proudly sponsored by C60PurplePower.com. Carbon 60 (C60) is a recently discovered, Nobel Prize-winning, super anti-oxidant that supports a healthy inflammatory response, promotes healthy immune function, and increases energy and mental clarity in most users. C60 Purple Power is the “Swiss Army Knife” of antioxidants because it helps the body replace four critical antioxidants that decrease as we age. If you are interested in healthy aging, you MUST check out C60 Purple Power! Use code DRJOCKERS for 15% OFF at https://c60purplepower.com/jockers. If vitamin D is so inexpensive, then why are so many people around the world deficient? Knowing the facts behind the “why” is important because as soon as that is resolved, we can finally start putting up a good fight against the pandemic and end it for good. Dr. Jockers reveals a study that was done last October 2021 on the correlation of Vitamin D levels to the severity of COVID-19 infection. If you're curious to find out how this study can make a difference in the prevailing pandemic, tune in to this episode! “SARS-COV-2, COVID-19 is a vitamin D deficiency pandemic.” - Dr. David Jockers Subscribe to the podcast on: Apple Podcast Stitcher Spotify PodBean TuneIn Radio In This Episode: - We all could use more sunny Vitamin D in our lives! If not, expect THESE health problems in your future. - What type of nutrient is Vitamin D? Dr. Jockers breaks it down and shares the signs if you're not getting enough. - Are you ready for some good news? The Nutrients Journal shows a compelling result from its review of multiple studies during the pandemic. - Tap into FREE natural sources of vitamin D. You can enjoy 6 more with fabulous foods to light up your meals. - Team up these vitamins and minerals with vitamin D to boost optimum performance. Find out who these little superstars are. Resources: -C60 Purple Flower - Use Code JOCKERS for 15% off! - Perfect Keto Cereal - Use Code JOCKERS for 20% off! Connect with Dr. Jockers: - Instagram – https://www.instagram.com/drjockers/ - Facebook – https://www.facebook.com/DrDavidJockers - YouTube – https://www.youtube.com/user/djockers - Website – https://drjockers.com/ - If you are interested in being a guest on the show, we would love to hear from you! Please contact us here! - https://drjockers.com/join-us-dr-jockers-functional-nutrition-podcast/
Today's episode is proudly sponsored by Paleovalley and its 100% grass-fed beef and 100% pasture-raised turkey meat sticks, one of the choice snacks in my household. Hurry and grab yours from Paleovalley.com and be sure to use code JOCKERS at checkout for an extra 15% off! Today's episode is also proudly sponsored by Perfect Keto. Perfect Keto Cereal is a grain-free, keto-friendly cereal with ingredients you can actually trust. This treat is reminiscent of your childhood, with a satisfying crunch and value-added ingredients like collagen and MCTs. They use clean, minimal ingredient formulations backed by research, that are obsessively tested to be keto-friendly and delicious. No gluten, soy, added sugar, fillers, chemicals, or anything artificial. Enjoy it any time, anywhere. Visit perfectketo.com/drj and use code JOCKERS at checkout to get 20% off your order today. Men and women are created uniquely and, as such, we require different ways of caring for our health. In this episode, Cynthia Thurlow explains why fasting is done differently in men compared to women. Cynthia is an established thought leader in the intermittent fasting world with a special focus on creating unique programs for women's particular hormonal needs. Find out how fasting can be used to achieve and maintain great health. “The beauty of being women is that our physiology guides us, but it also means we need to take extra steps to have fasting success.” - Cynthia Thurlow Subscribe to the podcast on: Apple Podcast Stitcher Spotify PodBean TuneIn Radio In This Episode: - Are you “ready” to fast? Timing is key when a woman leaps into her journey with the fasting lifestyle. - Expect THESE challenges as a woman as you adapt to the fasting lifestyle – then prepare to vault over them. - Fast every day?! Cynthia explains why that approach is foolish for lean women. Learn how often or how long they should fast instead. - The SINGLE mistake many women make when it comes to fasting – and why you should ignore the fuss social media makes about it. - Are you a strong type-A personality? Or do you not sleep through the night? Cynthia warns that this is NOT your time to start fasting. - OMAD works great for some men but not for women. (We know, it's not fair!) Uncover why then find your own winning approach. - Don't cut out protein! Dr. Jockers reiterates the risks of this deficiency over time and how intermittent fasting can help balance those risks. Resources: - Paleovalley Beef Sticks – Use Code JOCKERS for 15% off - Perfect Keto Cereal - Use Code JOCKERS for 20% off - Intermittent Fasting Transformation: The 45-Day Program for Women to Lose Stubborn Weight, Improve Hormonal Health, and Slow Aging by Cynthia Thurlow - https://amzn.to/3LniBSt Connect with Cynthia Thurlow: - Website – https://cynthiathurlow.com - Facebook – http://www.facebook.com/chtwellness - Instagram – https://www.instagram.com/cynthia_thurlow_/ - Youtube – http://youtube.com/cynthiathurlow - LinkedIn – https://www.linkedin.com/in/cynthia-thurlow-np-50395a9/ - Twitter – https://twitter.com/_CynthiaThurlow Connect with Dr. Jockers: - Instagram – https://www.instagram.com/drjockers/ - Facebook – https://www.facebook.com/DrDavidJockers - YouTube – https://www.youtube.com/user/djockers - Website – https://drjockers.com/ - If you are interested in being a guest on the show, we would love to hear from you! Please contact us here! - https://drjockers.com/join-us-dr-jockers-functional-nutrition-podcast/f
Chris Irvin, The Ketologist, is a nutrition science researcher and writer with a strong focus in ketogenic dieting. He holds a Master's degree in exercise and nutrition science and spent his time in graduate school studying the ketogenic diet for performance and therapeutic applications. Chris sits down for another Q&A style episode where he answers questions about keto supplements and whether you really need them, reintroducing carbs, and what to do if your cholesterol goes up on keto. You'll also get a peek into dad life for Chris and the new products launching at Perfect Keto. Here's a breakdown of the episode: 00:00 Introduction to the Keto Answers podcast 00:29 Introduction to this episode's Q&A style 01:15 Perfect Keto updates, including a sneak peek at the new products coming out 06:04 How dad life is going 08:24 Does Chris still work for Perfect Keto? 11:11 Are there any supplements you have to take while following a keto diet? Plus a breakdown of how to match your supplements with your health goals 18:56 How to reintroduce carbs back into your diet, including why someone would consider adding carbs in and how to do this without sabotaging your hard work 24:10 Is it bad that my total cholesterol has gone up since I started keto? Resources mentioned in this episode: Chris Irvin's website Chris Irvin's Instagram, Twitter, and Facebook Dietdoctor.com Physician Finder Dave Feldman Dr. Nadir Ali Dr. Bret Scher
Today's episode is proudly sponsored by Paleovalley and its 100% grass-fed beef and 100% pasture-raised turkey meat sticks, one of the choice snacks in my household. Hurry and grab yours from Paleovalley.com and be sure to use code JOCKERS at checkout for an extra 15% off! Today's episode is also proudly sponsored by Perfect Keto. Perfect Keto Cereal is a grain-free, keto-friendly cereal with ingredients you can actually trust. This treat is reminiscent of your childhood, with a satisfying crunch and value-added ingredients like collagen and MCTs. They use clean, minimal ingredient formulations backed by research, that are obsessively tested to be keto-friendly and delicious. No gluten, soy, added sugar, fillers, chemicals, or anything artificial. Enjoy it any time, anywhere. Visit perfectketo.com/drj and use code JOCKERS at checkout to get 20% off your order today. In this month's Q&A, Dr. Jockers and Melissa Nohr tackle the issues of skin, blood sugar, osteoporosis, and tinnitus – and how fasting can trigger such conditions. The importance of digging deep into the roots of every health problem cannot be emphasized enough. If you have the same or a similar condition, tune into this episode and learn what essential steps to take to heal and recover. “When you're really on a budget, nothing beats the best way to know why you're taking something and how you're measuring how it's helping.” - Melissa Nohr Subscribe to the podcast on: Apple Podcast Stitcher Spotify PodBean TuneIn Radio In This Episode: - Myth busted! Why a vegetarian diet may NOT be the healthiest and how to follow it properly if you choose to go this route. - Tame your inflammation with a blood sugar-stabilizing diet, especially when bad cramps hit you during your red days. - Open your eyes to how your attempts to boost your immune system could backfire when treating non-autoimmune issues, like psoriatic arthritis. - How fasting invigorates your skin and bones and what type of exercise rejuvenates them even further. - The awful rush of a blood sugar spike and how it can happen during intermittent fasting and a low carbohydrate diet. - What top supplements and superfoods to build into your budget (even a tight one) and – even better – how a health coach can save you more $ in the long run. - Hear ye, hear ye! Treat your tinnitus with THIS recommended diet and lifestyle advice. Resources: - Paleovalley Beef Sticks – Use Code JOCKERS for 15% off - Perfect Keto Cereal - Use Code JOCKERS for 20% off Connect with Melissa Nohr: - Long Distance Coaching Program -https://drjockers.com/melissa-chc/ Connect with Dr. Jockers: - Instagram – https://www.instagram.com/drjockers/ - Facebook – https://www.facebook.com/DrDavidJockers - YouTube – https://www.youtube.com/user/djockers - Website – https://drjockers.com/ - If you are interested in being a guest on the show, we would love to hear from you! Please contact us here! - https://drjockers.com/join-us-dr-jockers-functional-nutrition-podcast/
Today's episode is proudly sponsored by Perfect Keto. Perfect Keto Cereal is a grain-free, keto-friendly cereal with ingredients you can actually trust. This is a treat reminiscent of your childhood, with a satisfying crunch and value-added ingredients like collagen and MCTs. They use clean, minimal ingredient formulations backed by research and obsessively tested to be keto-friendly and delicious. No gluten, soy, added sugar, fillers, chemicals, or anything artificial. Enjoy it any time, anywhere. Visit perfectketo.com/drj and use code JOCKERS at checkout to get 20% off your order today. This episode is also proudly sponsored by C60PurplePower.com. Carbon 60 (C60) is a recently discovered, Nobel Prize-winning, super anti-oxidant that supports a healthy inflammatory response, promotes healthy immune function, and increases energy and mental clarity in most users. C60 Purple Power is the “Swiss Army Knife” of antioxidants because it helps the body replace four critical antioxidants that decrease as we age. If you are interested in healthy aging, you MUST check out C60 Purple Power! Use code DRJOCKERS for 15% OFF at https://c60purplepower.com/jockers. In our lives, there are good fats and bad fats. The key is knowing which one to keep and which one to eliminate for good so you can achieve optimal health. Dr. Jockers gives more details about the differences between these two types of fats in this episode. Specifically, he highlights how the bad fats drive up inflammation that can lead to more serious, chronic conditions. Is it possible to finally let go of the bad fats and start feeling and looking better? Absolutely! Find out what you can do today! “Visceral fat is a significant danger. It's increasing inflammation throughout your body and increases the risk of chronic diseases.” - Dr. David Jockers Subscribe to the podcast on: Apple Podcast Stitcher Spotify PodBean TuneIn Radio In This Episode: - Which fat poses more danger to your health: visceral or subcutaneous? The answer may surprise you. - Find out why you would NOT want to remove ALL the fats in your body! - How fats drive up insulin resistance in your body and how you can reverse it (or just become more insulin sensitive). - What changes erupt within your body when you consume more calories than you need? (Prepare to be motivated to change your ways!) - Pin the blame on who is responsible when your body loses its ability to burn body fat. - Intermittent fasting helps to effectively improve fat-burning capabilities but which fasting strategies should you try? Check out your menu of options. Resources: - C60 Purple Flower - Use Code JOCKERS for 15% off! - Perfect Keto Cereal - Use Code JOCKERS for 20% off! Connect with Dr. Jockers: - Instagram – https://www.instagram.com/drjockers/ - Facebook – https://www.facebook.com/DrDavidJockers - YouTube – https://www.youtube.com/user/djockers - Website – https://drjockers.com/ - If you are interested in being a guest on the show, we would love to hear from you! Please contact us here! - https://drjockers.com/join-us-dr-jockers-functional-nutrition-podcast/