Podcasts about stories you must tell

We are kicking off a ‘series' for the first time on the show - where I bring on guests to talk about the same topic over the coming weeks, and that topic is REINVENTION! It's a topic I get asked about a lot;  how I reinvented myself, why, the process, and I wanted to talk to others about their incredible transitions and hear about their reinvention stories too. So, our first guest in this series is my dear friend, incredible entrepreneur and fellow creative studio buddy, Valerie Khoo who I'm sitting with here in our joint creative studio, Atelier 9 in Avalon. Valerie is an award-winning feature writer who is also CEO of the Australian Writers' Centre - an organisation she founded over 18 years ago. As you're about to hear, Val does many things - some of which include podcaster, incredible artist and author of seven books. Her latest books are So you want to be a writer (co-authored with Allison Tait) and Power Stories: The 8 Stories You MUST Tell to Build an Epic Business. Val & I always have such incredible conversations whist we are painting and potting in our studio and it was fitting that she kicks off this series about Reinvention as she's had a fascinating journey that's led her to where she is today. There was so much GOLD in this chat that I've split it into two parts - let's dive in and here some of the wisdom this incredible woman offers us in part one. _______Also - HUGE News!! I'm excited to announce that the One Question podcast now has a YouTube channel. It will be wonderful to be able to bring you visual content of our interviews as well. This episode with Valerie will be the first to feature on the platform - so please, go check it out here so we have more than 2 views!! :)One Question YoutubeFor more information about Valerie, check out these places;-Websites: Valerie Khoo and Australian Writers CentreInstagram: @valeriekhooLinkedin: Valerie KhooHead to michellejcox.com for more information about the ONE QUESTION podcast, your host or today's guestsConnect with Michelle on Linkedin here:- @MichelleJCoxConnect with Michelle on Instagram here:- @michellejcoxConnect with Michelle on Facebook here - @michellejcoxAND, if you have a burning topic you'd love people to talk more about, or know someone who'd be great to come on the One Question podcast, please get in touch;- hello@michellejcox.com

Wayne Moloney, co-author of The Wentworth Prospect: A Novel Guide to Success in B2B Sales, and an Australian business growth specialist, reveals the 6 archetypes you'll come across in sales and the stories you need to tell to win them over.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

If there was one thing you think society should talk more about, what would it be? “Your genius is what comes naturally to you.”   “I was once driven by the idea that you should strive to learn new skills and improve on the things that haven't come naturally. After some time, I have learnt that although you can do anything, you can't do everything at the same time. Do the things you're good at."     Valerie Khoo is a writer, artist and business owner based in Sydney. She is CEO of the Australian Writers' Centre, the country's leading centre for writing courses which has helped more than 75,000 students. She's also owner of Story Art Studios, where she creates original art, sculptures and designs that are licensed all over the world on products such as stationery, wallpaper, fabric, upholstery, art prints and more.   Valerie hosts two weekly podcasts, ‘So you want to be a writer' and ‘So you want to be a photographer', is author of several books including ‘Power Stories: The 8 Stories You MUST Tell to Build an Epic Business' and ‘So you want to be a writer'. She started her career in finance with PwC before transitioning in to publishing and journalism where she was deputy editor of CLEO magazine and a writer for Fairfax for 15 years. She founded the Australian Writers' Centre in 2005.   Valerie is a winner of the Telstra Business Awards and was recently the City of Sydney's Curator of the Sydney Lunar Festival for 2019 and 2020, a 10-day event featuring artists, galleries, and events all over the city. She is one dynamic lady and I felt so lucky to get to sit down (in person over a cuppa) and have a great chat. Please enjoy this wonderful conversation with the incredibly multi-talented Valerie Khoo. ____ Connect and find out more about Valerie here;- For those interested in writing, they have a great newsletter at the Australian Writers' Centre. You can find it at https://www.writerscentre.com.au/   For those interested in art and creativity, follow Valerie on Instagram: @valeriekhoo Website: valeriekhoo.com Social handles: Twitter: @valeriekhoo instagram: @valeriekhoo Check out her Podcasts: So you want to be a writer:- -https://www.writerscentre.com.au/blog/category/podcasts/so-you-want-to-be-a-writer-podcast/ So you want to be a photographer:- https://podcasts.apple.com/au/podcast/so-you-want-to-be-photographer-transform-your-skills/id957592464 And for more information about the Wabi Sabi Series, please find us here:- https://wabisabiseries.com/ Connect with us on Instagram here:- @thewabisabiseries Connect with us on Facebook here - @thewabisabiseries If you have a burning topic you'd love society to talk more about, or know someone who'd be great to come on our podcast, drop us a line at hello@wabisabiseries.com

Valerie Khoo is founder and CEO of the Australian Writers' Centre, which is Australia's leading centre for writing courses. Over 40,000 students have learnt at the centre and it has campuses in Sydney, Melbourne, Perth, and Brisbane – as well as a huge online learning community enrolling from all over the world. Valerie is a former journalist and author of the best-selling book “Power Stories: The 8 Stories You MUST Tell to Build an Epic Business”. She now combines her love of storytelling with her passion for art and managed a second career as a professional artist. Valerie focuses on creating artworks that serve as a daily reminder of a meaning, emotion or vision for collectors who connect with her abstract style. She has also been appointed as the City of Sydney's Curator of the Chinese New Year Festival 2019, the third-largest annual event in Sydney (behind NYE Fireworks and Vivid) and the largest celebration of Chinese New Year in the world outside of Asia. An avid podcaster, she co-hosts the popular podcasts “So you want to be a writer” and “So you want to be a photographer”. You can find the Australian Writers' Centre at www.WritersCentre.com.au and Valerie's artwork at www.ValerieKhoo.com

To build an EPIC business today you need to connect in more meaningful ways with your customers than you EVER have before... and one of THE most powerful ways to do that is to tell your STORIES. In this episode your hosts Suzi Dafnis and Michelle Falzon talk to Valerie Khoo, author of Power Stories and CEO and founder of the Australian Writers’ Centre about powerful ways to share your stories as part of your content marketing strategy. How do you find your stories? Where should you share them and how can you use them to influence followers and convert customers? It’s all in this episode… along with the opportunity to access a brand new content writing coursefrom Valerie and her team at the Australian Writers’ Centre. Listen to this episode to hear more about: The most under-utilised tool in your small business arsenal How to use stories to demonstrate your “care factor” and bring your customers closer to you How to harness the power of your story with one sentence Why you need to be telling your “Passion” story (and an example of Val’s Passion Story) How to go from a “swirl” of ideas to a fully fledged, powerful story How to find relevance in your story for your audience The one story you need to tell succinctly when you first meet a new customer The single biggest mistake almost all small businesses make on their “About” page on their website The 3 parts to a customer story that distinguish it from “just another testimonial” How “The Biggest Loser” TV show can teach you to write AMAZING customer stories The 3 ingredients you need to include to tell your customer stories successfully How to make your stories easier to share and, importantly, easier for others to tell on your behalf The very first place you should be sharing your customer stories (and it’s not what you might think) Ways to tell stories about your product that your audience will love How Val used the power of storytelling to sell a 2 year old Bunnings outdoor furniture set on eBay that could change everything about the way you market YOUR products The simple piece of advice about your product stories that saves you having to make it “whizz bang” and just gets you started! Also mentioned in this episode: Australian Writers’ Centre Brand new Australian Writers’ Centre content writing course

Great customer experiences are easy to remember. You should be gathering and using them in your communication strategy. Find out how in this episode. Recommended book: Power Stories: The 8 Stories You Must Tell to Build an Epic Business by Valerie Khoo   At StorySD.com you can: Get free eBooks (English and Portuguese)  Watch/Listen/Read all StorySD episodes Sign up to our newsletter for exclusive content Explore recommended articles, books, podcasts and videos   Other StorySD series: Series 1 - Transmedia Storytelling for Business Series 2 - Build your Business Stories Series 3 - Technology – The future is here Series 4 - Use Stories To … Series 5 - Characters Series 6 - Travel Guide for Kids Series 7 - Transmedia Storytelling Case Studies Series 8 - Story Breakdown Series 9 - Interactive Storytelling Series 10 - Stories from Scotland  

Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon   Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Turban South Africa who now lives in the rock of Gibraltar. He is dyslexic. He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish. Share this Episode: Click to Tweet Links Mentioned: ProductiveInsights.com/ARM AndreChaperon.com TinyLittleBusinesses.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes:   003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Key Points and Insights  3:39 - Is email marketing dying? Open Rates and Click Through Rates on 7:17 - Facebook Messenger and the future of Email Marketing 10:03 - How to approach email marketing to achieve over 70% open rates 14:02 - Open Loops and how they work in email marketing 16:28 - The PS section of your email is valuable real estate when used correctly 18:14 - The value of personal stories 20:04 - Audience and the importance of empathy 21:48 - The mindset you need to write consistently 24:33 - Soap Opera Sequences (SOP) and Open Loops 27:19 - Email Marketing Tools - Active Campaign vs Drip 30:18 - Challenges around Email Marketing and how to solve them 37:31 - Summary and key insights 41:04 - Actions Steps Action Steps Be relevant to your audience. Start! Create engaging stories.

Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Durban South Africa who now lives in the rock of Gibraltar. He is dyslexic. He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes ProductiveInsights.com/ARM AndreChaperon.com TinyLittleBusinesses.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Key Points and Insights 3:39 - Is email marketing dying? Open Rates and Click Through Rates on 7:17 - Facebook Messenger and the future of Email Marketing 10:03 - How to approach email marketing to achieve over 70% open rates 14:02 - Open Loops and how they work in email marketing 16:28 - The PS section of your email is valuable real estate when used correctly 18:14 - The value of personal stories 20:04 - Audience and the importance of empathy 21:48 - The mindset you need to write consistently 24:33 - Soap Opera Sequences (SOP) and Open Loops 27:19 - Email Marketing Tools - Active Campaign vs Drip 30:18 - Challenges around Email Marketing and how to solve them 37:31 - Summary and key insights 41:04 - Actions Steps Action Steps Be relevant to your audience. Start! Create engaging stories.

Julie MacDonald (International News Anchor) — & I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.ClanMacMedia.com www.TheDailyJuggle.com www.CallAshRoy.com www.ProductiveInsights.com/126 Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business 070. Valerie Khoo - Founder of the Australian Writers Centre on Power Stories (And The 8 Stories You Must Tell) 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy 117. How to Create An Empathy Map Key Points and Insights 03:00 Why is authenticity in the media so critical in terms of building a strong business brand and online presence? 04:06 Despite recent technological advances, we still live in a 'tribal' world online 09:52 Keep it simple 10:09 Be Human 11:27 The sales process 12:45 Explanation made fascinating 15:57 Actions steps 15:09 Human communication 16:30 Meeting your customer when they are on their journey 18:00 Listen to your customers 18:25 Understand the goals of your business? 18:36 Who are you and what is your story? 19:50 What value do you offer? 23:40 Understanding your customer 24:42 Problem-solving 25:25 Unity is important 27:16 Biggest challenges that people face in building a brand 29:15 How does a CEO stay authentic and tell the truth despite challenging circumstances? 33:45 Specific actions to increase brand authenticity and align your brand with your values? 40:00 Action steps to get you started 46:40 Tell the story in the organization first 49:47 Book/s that had a big impact on you and why? 53:44 Message from Julie Four Steps to Storytelling Get clear by listening to your audience Decide on your goals Get clear on your values Tell stories Action Steps Keep it simple. Understand that storytelling is about listening first and talking later.

Valerie Khoo is an award-winning feature writer who has been writing for Fairfax for the past 15 years. Her articles appear regularly in The Sydney Morning Herald. She is the author of six books, her latest being Power Stories: The 8 Stories You MUST Tell to Build an Epic Business. She is a former accountant with PwC but switched careers when she gave in to her passion for writing. She mentors feature writers who want to carve out a freelance writing career as well as entrepreneurs and thought leaders who want to showcase their expertise in their own business book. Many of Valerie's students successfully publish their work and carve out careers as successful writers. Valerie has worked at the three publishing giants – ACP Magazines (now Bauer Media), Pacific Magazines and EMAP – and currently works as a freelance editor for several consumer and corporate publications. Her work has appeared in publications such as Voyeur, Silver Kris, Australian Financial Review and The Age. Before becoming a freelance writer 15 years ago, Valerie was features director for CLEO. For seven years, she was also the journalist behind the popular Enterprise blog on smh.com.au, theage.com.au, brisbanetimes.com.au, watoday.com.au, canberratimes.com.au and businessday.com.au. Along with Allison Tait, Valerie co-hosts the popular top-rating podcast “So you want to be a writer". In this episode of Breaking Digital I talk with Valerie Khoo, Founder and CEO of Australian Writers Centre based out of Sydney (with offices across Australia). We have a wonderful discussion about what it means to build your profile, the difference between branding, and most importantly how to find your passion. What is remarkable about Valerie is that her true passion is helping people achieve what they once thought was impossible … empowering people to achieve their dreams. Through her years of expansive journalistic experience in the small business and entrepreneurial space she has seen the trajectory between those who tell a good story and thereby become a highly successful online presence and those who simply fade away. She explains how to produce useful and powerful content because “you can't outsource your thought leadership”. We delve into being why being “helpful” is the key to being relevant in a cluttered online space. If you are having trouble identifying your brands “hook” or you don't know if your story feels authentic then you do not want to miss this fascinating discussion about leadership, branding, social media, digital profiles and personal profiles with Valerie Khoo, Founder and CEO of Australia Writers Centre. Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/ Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ Take the Digital Leadership Quiz: http://www.leadership.digital www.thedigitaldelusion.com (C) 2016 Doyle Buehler

Every company = a Media company. If you're not telling brand stories that impact consumers, you'll run the risk of losing ground in your market. Valerie Khoo shares the eight stories you must tell. ThinkLikeAJournalist.com See the show notes.

In this episode, I speak with Valerie Khoo about the role of storytelling in business marketing. Valerie is the founder and CEO of the Australian Writers' Centre, and author of Power Stories – 8 Stories You MUST Tell to Build an Epic Business. She also hosts two podcasts and is a keynote speaker. In this episode, you'll hear what makes ...   Read more... This article is copyright ©  Dr Jesse Green The post 25. Marketing Your Practice Using Stories with Valerie Khoo appeared first on Dr Jesse Green.

Power Stories (And The 8 Stories You Must Tell) with Valerie Khoo — Founder Of The Australian Writers Centre   Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://valeriekhoo.com/ http://www.writerscentre.com.au/ https://penzu.com/ http://dayoneapp.com/ Simon Sinek’s video – start with why Books Mentioned Power Stories: The 8 Stories You Must Tell to Build an […]

Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell)

Valerie Khoo is the founder and national director of the Australian Writers’ Centre, Australia’s leading centre for writing courses, a journalist, small business commentator and author of the best selling book “Power Stories: The 8 Stories You MUST Tell to Build an Epic Business”. Over 25,000 students have learnt at the Australian Writers’ Centre and the centre has campuses in Sydney, Melbourne, Perth - as well as a huge online learning community enrolling from all over the world. The centre helps students get published, score book deals, change careers and improve their job prospects. It was a previous winner in the Telstra Business Awards and was named by Dell as one of the 10 most innovative small businesses in Australia. Follow Valerie’s fascinating career path from gaining an economics and accounting degree, becoming a Chartered Accountant with Price Waterhouse Coopers before transitioning into communications and focusing on corporate Public Relations and then following her true passion – journalism and writing. Valerie has been a successful women’s magazine editor and business owner. She also started her own fashion and homewares label, which is a social enterprise to benefit Cambodian orphanages. This talented and community minded businesswoman shares her stories and tells us how the Australian Writers’ Centre now benefits all those who dream of becoming a journalist, a writer and author. Follow Valerie on Twitter @valeriekhoo Valerie blogs at www.ValerieKhoo.com Find out more about the Australian Writers’ Centre at www.WritersCentre.com.au

Valerie Khoo is a journalist, speaker and small business commentator. She's also the founder of the Sydney Writers' Centre which is a world-class training facility for budding writers. Valerie is also the author of the best-selling business book - Power Stories - and that's what we talk about on today's episode. Valerie's belief is that when you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates (we love that!), and give your business - or yourself - an unbeatable advantage. And I gotta say, I totally agree with her - afterall, who doesn't love, remember and share a good story? Power Stories really is an essential guide to learning how to identify and create stories that will build your small business. Listen up ... The post #109 The 8 Stories You Must Tell To Build An Epic Business. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

This week, Pete talks to Valerie Khoo - A journalist and writer, Founder of the Sydney Writers Centre, and author of the book, Power Stories - the 8 Stories You Must Tell, which is about the use of storytelling in business to get your message across -= Links =- - Online: http://powerstoriesbook.com/ - The Official Website for Valerie's Book - Books: Power Stories - The 8 Stories You Must Tell - Valerie Khoo -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.