Podcasts about using stories

Lucious Lowe never saw his empire, but his son and son-in-law figured out how to give the customer what they needed. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is… Well, it’s us, but we’re highlighting ads we’ve written and produced for our clients, so here’s one of those. [OG Law Ad] Dave Young: Welcome back to the Empire Builders Podcast. I’m Dave Young, Steve Semple’s here, and we’re going to talk about another empire. Stephen Semple: Another one. Imagine that. Dave Young: And it’s another one of these big boxes. Stephen Semple: Yes. Dave Young: So this is brick and mortar big box store. And so there’s two things. One thing I love, one thing I hate about big box stores in this category. I used to love going down to my local hardware store and just tooling around. Stephen Semple: Yeah. Dave Young: And I guess you can still do that, but there’s something about some old guy walking up and chatting with you about what you could maybe buy or not. Stephen Semple: Yeah. Dave Young: And so Lowe’s is our subject today. Stephen Semple: Yes. Dave Young: I’m interested to see how they started. And again, I love shopping at Lowe’s, I hate shopping at Lowe’s, for two different reasons, right? Stephen Semple: Yeah. Dave Young: The variety. It’s all there. Stephen Semple: Yes. Dave Young: The old guy that knows every piece of hardware in the store. Good luck finding that person. I mean, they may be there, they may not. It’s hit and miss. Stephen Semple: Yes. So the first Lowe’s, of course, started as one of those old-timey hardware stores. Dave Young: Sure. Stephen Semple: It was a 3000-foot store in 1921 in North Wilkesboro in North Carolina by Lucius Smith Lowe. That’s basically the first Lowe’s was way back in 1921. Dave Young: Lucius Smith Lowe. Okay. Stephen Semple: But the success of Lowe’s actually did not come from Lowe, but rather an in-law named Carl Buchan, who came on the scene in 1943. Dave Young: Okay. Stephen Semple: So when Lucius died in 1940, the business was inherited by his daughter, Ruth Buchan, who then… Now, I was not able to find the family story on this, because I find this interesting. It was inherited by the daughter, who then sold the company to her brother, and I always thought, “Why’d the brother not inherit the business?” Dave Young: Right? Stephen Semple: Now, I also get why she probably sold it, because as we know, one of the really big problems, especially back in the 1940s, was women couldn’t get credit, and it was very, very, very hard in the forties for a woman to actually run a business. So I also understand why she sold. Dave Young: Yeah. Yeah, and weird estate planning goes on that you don’t know why they did what they did. Right? Maybe the son had an insurance policy. Right? Stephen Semple: Who knows? Who knows? Dave Young: I don’t know, but maybe he got… Who knows? Stephen Semple: Now, at the same time, when she sold it to her brother, her husband, Carl, ended up becoming a partner in the business. Dave Young: Okay. Stephen Semple: So it was this really weird, father dies, it goes to the daughter, the daughter sells it to the brother, and the husband ends up becoming a partner. Dave Young: Who knows about the transactions inside family businesses, right? That’s a… Stephen Semple: Right? All I’m just saying is, if it sounds weird, it was. Dave Young: Yeah. Stephen Semple: That’s all I’m saying. But moving forward, what’s really incredible is today, Lowe’s is 1700 locations doing 80 billion in sales. So it is- Dave Young: That’s not nothing. Stephen Semple: That’s not nothing. That’s not nothing. But back in the early forties, hardware stores did not have building supplies. They didn’t have plywood, they didn’t have… They didn’t have building supplies. Dave Young: Yeah, yeah. You went across to the lumber yard to get that stuff. Stephen Semple: Correct. Correct. Dave Young: Yeah. Stephen Semple: And so one day Carl gets this deal on toilets, and he decides to buy a whole pile of toilets. When I say a whole pile, the whole truckload, which was 400 toilets. Dave Young: Okay. Stephen Semple: And James? James Lowe comes in the office one day and he’s like, “Toilets in the office.” And he says, “Carl, why is there toilets in the office?” He goes, “Well, I bought 400 of them and I ran out of space, so they’re sitting in here.” And he’s like, “We don’t sell toilets.” He goes, “Well, we are now, because we got 400 of them.” Dave Young: “Yeah, we sell toilets. Sell them or else.” Stephen Semple: “[inaudible 00:05:20] now!” So, “Yes we are.” And what turns out is that they sell out really quickly. And Carl looks into this a little bit more and he sees this trend. Right? Think about it. It’s 1946. What’s happening in the United States? There’s a building boom. Right? The number of homes being built has grown 10 times over the last three years, because we got the baby boom happening. We got the return of the soldiers, we got the baby boom, we got the sprouting up of the suburbs. That part is growing. So they sell out these toilets in like a week, and so he wants to open a second store. He goes, “Look, here’s what I want to do. I want to open a second store and we’re going to sell everything for building and fixing a home. Everything. We’re going to turn specialty stores into one shop.” So in other words, you don’t have to go to the plumber… you know. Look, this is another variation on the department store and the convenience store. Dave Young: Absolutely. Stephen Semple: So Lowe agrees, and they invest a hundred and sixty thousand dollars in the second store, and it’s a 10,000 square foot, so they’ve gone from 3000 square feet to a 10,000 square foot store in Spartan, North Carolina. Dave Young: And so yeah, we tripled the size. It’s all the space we’ll ever need. 10,000 feet. Stephen Semple: Right. So it’s 1949, and literally customers are coming. Yeah, that’s right. It’s 10,000 square feet. I missed that for a minute. Yeah, yeah. Hold that thought. Dave Young: “Hang on.” Stephen Semple: Hold that thought. So it’s so popular, they’re actually finding customers are coming from states away from, outside of North Carolina. So Carl wants to open a third store, and Lowe doesn’t want to. He doesn’t want to grow this thing. Dave Young: Isn’t it amazing that the whole company’s not called Carl’s instead of Lowe’s? Stephen Semple: Well, here’s what ends up happening. Lowe says, “Look, I don’t want to do this. Why don’t you just buy me out?” Carl buys out Lowe, but says, “Well, let’s keep the name.” Dave Young: Yeah. Stephen Semple: “Let’s keep the name.” Dave Young: Yeah, that’s smart. You got equity there. Stephen Semple: Yeah. So in 1952, Lowe is bought out, but they keep the name. And it expands rapidly. They quickly open 13 more stores. [inaudible 00:07:27] Dave Young: Oh, wow. See, I did not know they were this old. Stephen Semple: Yeah. So it starts growing like crazy, but then they hit a problem. After six years, profits stall. Dave Young: Oh, okay. Stephen Semple: What he notices is, he’s been focusing on opening stores, but not focusing on the buying experience. And if you went into a Lowe’s at that time, it was super disorganized. Stuff was just all over the place. Dave Young: Okay. Stephen Semple: And so it was not appealing. So he hires Bob Strickland, marketing guy. Bob points out that people come in to get what they need, but what if we were able to make them to stay and buy other things? Like instead of an oven, how about a whole kitchen? Dave Young: Sure. Stephen Semple: So he says, “Let’s be like a department store.” They looked at how Sears was laid out, right? There was these departments. Dave Young: Yeah. Stephen Semple: And basically this is the model that they created, which is really the template that all these big box home improvement stores are built on. Here’s the appliance section, here’s the flooring section. Dave Young: Yeah. Stephen Semple: But it didn’t just have flooring. It had, okay, along with the flooring, the caulking and the this and the… Dave Young: Yeah. Stephen Semple: All the things that you need with it. Dave Young: So take those toilets out of the power tool section and put them where they belong. Yeah. Stephen Semple: Yeah. So they create this template that they’re going to roll out, and before they’re ready to roll it out, Buchan passes away. Dave Young: Oh no. Stephen Semple: And so now it’s up to Strickland to open with the new idea. So Strickland takes the ideas. He opens five stores on it. They’re super successful. In two decades they got a hundred and eighty stores, 1978 they’re the largest in the region, 1979 they’re 200 stores, and they just grow and grow and grow and become what they are today. But Lowe’s basically built this idea. The two innovations Lowe’s did was built this idea of, “We should have a store that’s dedicated to home improvement,” because they saw the trend on it. And then they created this whole idea of looking at department stores and saying, “This is how a home improvement store should be organized.” Dave Young: Yeah. Stephen Semple: That template? That template, that idea that every one of these big box home improvement stores is built on, was created by Lowe’s. Dave Young: Stay tuned. We’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories to Sell Ad] Dave Young: Let’s pick up our story where we left off, and trust me, you haven’t missed a thing. Stephen Semple: … that idea that every one of these big box home improvement stores is built on, was created by Lowe’s. Dave Young: Well, and so the reason I didn’t know about them when I was younger is that they started in the east and slowly moved west. Stephen Semple: Yeah. Yes. Dave Young: And I don’t know where Home Depot started, but in the Rocky Mountain West and Western Plains, there were Home Depot stores long before there were any Lowe’s stores. Stephen Semple: Yeah. Yeah, yeah. Dave Young: So it’s just a matter of growth at that point then, right? Stephen Semple: Right. Dave Young: They figured out the formula. Stephen Semple: They figured out the formula, and then it’s just grow, grow, grow. Dave Young: I’m guessing that, yeah, Home Depot probably has a similar story. Either they copied Lowe’s or they figured it out themselves that this is the right way to do a big box home improvement store. We going to do that one sometime? Stephen Semple: Well, I don’t want to say much, because we are going to do… Oh. Dave Young: Okay. All right. I’ll hold that for another day. But- Stephen Semple: Well, what ends up often happening when I’m researching these things, there’s no way to do it without learning about both. Dave Young: Sure. Stephen Semple: So often that’s the reason why when we’re doing these, there will be two in a category, because you learn about both of them at the same time, because they have kind of a shared history, right? Dave Young: Well, and those guys absolutely copy each other. Right? Stephen Semple: They did. Dave Young: I think we go back, I don’t know what episode it was, but we talked about Cabela’s, and then we sort of told the story of them being eventually bought by Bass Pro. Stephen Semple: Right. Dave Young: And the [inaudible 00:12:08] Bass Pro, I think… Well, at least according to the people that I knew at Cabela’s, they were the first ones to build this giant experiential store. Right? Stephen Semple: Well, in Sam Walton- Dave Young: And so… But that gets copied. And Sam Walton, same thing, right? Stephen Semple: Well, Sam Walton has openly stated that he stole a lot of his ideas from Sol Price. Dave Young: Yeah. Yeah. Stephen Semple: He has come right out and said that. He’s like, “Oh yeah, I always watched what this guy did, and I’d always keeping my eye on him, because he was brilliant.” Right? Dave Young: Yeah, I mean- Stephen Semple: Who was the founder of Costco. Right? So. Dave Young: At the end of the day, these are just sharing good commerce ideas. Right? Stephen Semple: Yeah. Dave Young: Nothing new under the sun here. Stephen Semple: Yeah. Dave Young: There’s a reason that every ancient city has a bazaar, a marketplace where they all gather, right? You make it convenient for consumers by, even though you’re 10,000 little competitors, you’re all in one place. Stephen Semple: Yeah. What I really liked, again, about this story, was Lowe saw a trend going on in the United States, and the trend was, “People are building these homes, and so there’s going to be more demand for home improvement stuff. How do I make it easier?” Again, that theme of, “How do I make it easier for the consumer? Wouldn’t it be so much easier for the consumer if it was this one stop?” Dave Young: Yeah. [inaudible 00:13:29] Stephen Semple: Now, the other thing I thought that was brilliant is that when the profits stalled out, he didn’t flip to, “I need more leads, I need more customers.” He didn’t go there. He went, “Oh, if this has stalled out, there’s something I’m doing wrong inside my four walls.” Dave Young: Yeah, yeah. Stephen Semple: And he looked at the experience and he said, “Okay, I’ve already got customers. What I need to do is if I make that experience better, the customers will return more often and will spend more.” I remember going to a presentation from the folks from Barnes and Noble, and Barnes and Noble talking about how they… And Ikea’s the same. They would measure how long somebody was in the store. Ikea’s amazing at this. And what they know is, the longer you’re in the store, the more you spend. Period. So what’s their whole objective is “I’m going to keep you in the store. How do I do that? I’m going to put a restaurant in. I’m going to put in a place where you can stick your kids to play. I’m going to make it so that you’ve got to walk the maze.” The point is, the longer you’re there, the more you’re going to buy. And not only that, Ikea’s figured out, “If I display these things this way, people will stop and look at it,” so that they do move through the stores slower. Dave Young: Yeah. You- Stephen Semple: But Lowe’s really caught into- Dave Young: And there’s sort of a logical progression to it. Stephen Semple: Right. Right. Dave Young: Yeah. Stephen Semple: So Lowe’s created that idea of “Let’s do this one stop shop.” And then the next one was, “Okay. Now that we’ve made this idea more convenient, let’s now make this idea more enjoyable and also more convenient, because there’s all these ancillary things that you need when you’re doing that in the moment. Let’s put all that stuff together.” Dave Young: Well, and you bring designers in because if you’re coming in for all these kitchen products- Stephen Semple: Yeah, absolutely. Dave Young: … maybe you don’t know how to put that all together and make it look good. Stephen Semple: Yeah. Yeah. Dave Young: Right? So here’s you’re somebody that can help you lay it out. Stephen Semple: Yes. Dave Young: And then they can sell you all the materials that either you or your contractor need to make it happen. Stephen Semple: Now what we know is, David Young is going to leave this talk with an even more love-hate relationship of Lowe’s. Am I right? Dave Young: I’m not remodeling anything. No, I love walking around a Lowe’s. I find it hard to… If I need some adhesive, I need some Gorilla Glue or something, and I walk into a Lowe’s, two things are going to happen. Unless I’m in just a blazing hurry and I’ve left someone in the car with the car running- Stephen Semple: Yeah. Dave Young: … I’m going to just wander around. Stephen Semple: Yeah. Dave Young: And I’m likely to walk out with something else besides the glue. Along with the glue. Stephen Semple: Correct. Yes. Dave Young: Sometimes without the glue, because I forgot why I went in. Stephen Semple: Oh God, yeah. Dave Young: But that’s a whole different psychological thing. We just finished talking about that at my portals class this week. Stephen Semple: Oh yeah, [inaudible 00:16:25] Dave Young: Tell you about that sometimes. That was fun. Stephen Semple: It’s a thing. It’s a thing. Dave Young: We had a blast. Yeah. Wow. Lowe’s. Stephen Semple: Yeah. There you go. Dave Young: Now I’m thinking in my head, what do I need? You know, near Wizard Academy, we’re not really close to a Lowe’s. You’ve got to drive 20 minutes or so to get to a Lowe’s. Stephen Semple: Yep. Dave Young: But about 10 minutes, 15 minutes away is independently owned Ace Hardware store. Stephen Semple: Yep. Dave Young: And I love that one too. Right? Because if you’re really just looking for a tool or some little hardware bits and bobs, you’ll always find it there. Right? [inaudible 00:17:02] Stephen Semple: Yeah, well, because Ace is the place with a helpful hardware man, right? Dave Young: Yeah. And they’re helpful because they’re locally owned. So there’s always somebody in there that can, “This is not the glue you really want. You want this.” Stephen Semple: Right. Right. Dave Young: “Oh, I thought I just wanted Gorilla Glue.” But this guy knows. Stephen Semple: Right. Dave Young: So it’s two different experiences, and a lot of your choice in it is based on experience. Stephen Semple: Yeah, yep. Yes. Dave Young: I mean, shoot. When we lived in western Nebraska, they eventually got a Lowe’s, but they had a Home Depot first in Cheyenne, Wyoming. We were a hundred miles from there. Stephen Semple: Right. Dave Young: And there was a lumber yard in Sydney, and there was a hardware store in Sydney, and we would drive to Home Depot a hundred miles away. Stephen Semple: Yes. Yes. Dave Young: Because one, we could find any of it there. Stephen Semple: Yeah. Dave Young: And two, Cheyenne also had a Starbucks and a Baskin-Robbins and a… right? Stephen Semple: That’s the other thing that starts to end up happening, is you get one of these, and then the other things sprout up around that. Dave Young: Yeah. Yeah, you rarely see one off by itself somewhere. Stephen Semple: Yeah. Well, that’s the reason why you would see a movie theater, and then the restaurants go. Dave Young: Yeah, yeah. Stephen Semple: These things happen. But yeah. But you know, I was pretty impressed when I heard the history of Lowe, and also thought it was really interesting looking at this department store and bringing it across. And again, it’s that idea. Dave Young: Yeah. Stephen Semple: “Who outside of my world is doing this really well?” Dave Young: I kind of wasn’t surprised that their origin goes back as far as it did, because I think you always are going to assume that that started as a little hardware store somewhere, or a lumber yard. Stephen Semple: Yeah. Dave Young: But I was surprised that they started that growth curve as soon as they did. Stephen Semple: Yeah. Dave Young: Right? Stephen Semple: Yeah. Dave Young: So they were really the pioneers in that. So. Stephen Semple: Yep, and the key is you didn’t need more than 10,000 square feet, as you pointed out. Dave Young: Yeah. Well, you do today. Stephen Semple: Some of them are like, “Holy crap.” Yeah. Dave Young: You need 10,000 square feet in the kitchen part. Stephen Semple: No kidding. No kidding. Dave Young: All right, well, thank you for bringing that story, Stephen. I like that. Stephen Semple: All right. All right, thanks David. Dave Young: And congrats, Lowe’s, on decades and decades of money making as an empire. Stephen Semple: Yeah. Yeah. Awesome. Thanks, man. Dave Young: Thanks. Thanks for listening to the podcast. Please share us, subscribe on your favorite podcast app, and leave us a big fat juicy five star rating and review at Apple Podcasts. And if you’d like to schedule your own 90-minute empire building session, you can do it at empirebuildingprogram.com.

Megan chats with social media strategist Shannon McKinstrie about creating Instagram stories that actually convert, without overthinking, overproducing, or burning out. Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out. If Instagram stories intimidate you or feel like another box to check, this episode will change your mind. Shannon McKinstrie breaks down the art of storytelling on Instagram in a way that's approachable, human, and fun. She shares her three-story formula, engagement hacks that feel natural, and simple ways to connect with your audience beyond recipes. You'll learn how to show up consistently, grow your visibility, and build trust with your followers. No perfection required. Key points discussed include: - Start simple: Three stories a day is all you need to build traction. - The first story sets the tone: Greet, connect, and invite your audience in. - Convert in story two: Drop social proof, share an offer, or link to fresh content. - End with real life: Relatable, offbeat moments make you memorable. - Engagement = conversation: Use polls, questions, and humor to start dialogue. - Be human, not perfect: Messy stories often perform best because they're real. - Test content in stories first: Use reactions to see what should become your next reel. - Stop fearing your voice: Authenticity builds faster than flawless delivery. Connect with Shannon McKinstrie Website | Instagram

We all know that facts tell, but stories sell. And when you add a touch of humor, your audience doesn't just listen… they lean in.In this Back Stage with Speaking Your Brand LinkedIn Live, we're joined by two recent clients of our Thought Leader Academy, Angela Gillis and Crystal Daye.They each present a 10-minute version of their signature talk that they developed with us during their VIP Day and refined throughout the program.You get to see how they weave together story, humor, and heart to connect with their audiences and how that connection builds trust and relatability, the key ingredients for turning a talk into leads (and leads into clients!).You'll learn:How to choose and tell stories that make your audience feel seen and understoodWays to naturally infuse humor without forcing it or losing credibilityThe secret to transitioning from inspiration to invitation (a.k.a. your call to action)Behind-the-scenes insights from our speakers on what they learned while crafting their talksIf you've ever wondered how to make your lead generation talks less “salesy” and more human, this is your chance to see exactly how it's done.Links:Show notes at https://www.speakingyourbrand.com/451/ Watch the video at https://youtube.com/live/GcZsw9UEWAA Angela's website: https://www.sorticulturesystems.com/ Crystal's website: https://crystaldaye.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDiane Diaz = https://www.linkedin.com/in/dianediaz/ Angela Gillis = https://www.linkedin.com/in/angela-gillis/ Crystal Gaye = https://www.linkedin.com/in/crystalsdaye/ Related Podcast Episodes:Episode 426: Every Talk Needs Humor: Here are 5 Ways to Make Your Audience LaughEpisode 355: What a Signature Talk Is and What It Should be Doing for You

"Legacy isn't built on titles. It's built on how you show up every day." Notable Moments 00:05:41 — The quiet impact of a leader's personal touch 00:13:21 — How everyday actions shape your legacy 00:17:13 — Why speaking up can save something important 00:18:31 — Leadership defined by attention to the small things Some of the best lessons come from watching how great leaders treat people when no one's looking. This conversation with Matthew Miller shows us why the seemingly little moments matter most. Jody Maberry and Matthew Miller recount a private dinner with industry legends and how their lessons apply to any field. More evidence that meaningful stories, small moments, and humble leadership shape culture. Read the blog for more from this episode. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry  

Bill Mueller has been using the power of story to educate, entertain and sell millions worth of digital and physical products in multiple markets since 2005. A former journalist whose current mission is to "save the world from boring emails, one story at a time," Bill's most recent focus is on storytelling as it relates to email marketing. His Story Sales Machine program has given thousands a starting point to write with more authenticity while also increasing sales ethically. Get 3 FREE templates and samples from Bills ‘Story Sales Machine' - https://www.storysalesmachine.com/3-free-email-templatesnewsletter

"Show up to serve, not to sell." - Maury RogowIn this week's episode Carol Schultz and Maury Rogow delve into the significance of storytelling in sales and marketing. Maury shares his journey from the tech industry to Hollywood, emphasizing the importance of differentiation and relatability in business. They discuss the need for effective communication, understanding audience needs, and the role of emotional engagement in sales. Maury also provides unconventional strategies for generating sales, highlighting the power of personalization and the impact of AI in modern marketing. The discussion culminates with insights from Maury's book, 'Rise of the Entrepreneur', which focuses on leveraging storytelling as a superpower in business.TakeawaysBusinesses struggle to differentiate themselves in a crowded market.Storytelling is essential for effective branding and sales.Understanding your audience's needs is crucial for success.Effective communication involves asking the right questions.Sales should focus on serving the customer, not just selling.Personalization in marketing can significantly enhance engagement.Emotional connections drive customer loyalty and sales.Unconventional sales strategies can set you apart from competitors.AI is transforming the landscape of sales and marketing.Your unique story can be a powerful tool for business growth.Chapters00:00 The Power of Storytelling in Sales03:08 Maury's Journey: From Tech to Hollywood05:59 Building Rip Media Group: A New Chapter08:54 The Art of Relatable Storytelling11:59 Understanding the Why Behind Your Story15:00 Overcoming Founderitis in Marketing17:49 Simplifying Complex Ideas for Sales20:52 Unconventional Sales Strategies21:49 The Power of Relatable Storytelling25:32 Emotional Marketing Techniques25:59 Innovative Sales Approaches29:55 Personalization in Outreach34:53 The Rise of the EntrepreneurConnect With Host Carol SchultzFind more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram.Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

With adherence measures playing a major role in Star Ratings, Medicare Advantage plans are rethinking how they engage members—moving beyond transactional reminders to personalized, story-driven content that inspires real behavior change. In this episode, leaders from Zing Health, Horizon Blue Cross Blue Shield of New Jersey, and SmartStory share how they're using storytelling, data, and behavioral insights to: Improve medication adherence and close gaps at scale Design culturally relevant, human-centered messaging Translate member engagement into measurable Star Rating gains Avoid common pitfalls in content strategy and execution Whether you lead pharmacy, Stars strategy, or member engagement, this discussion offers actionable insights to improve performance heading into the 2026 Star Ratings year. Download the Episode Guide: Get key takeaways and expert highlights to help you apply lessons from the episode. Download here. here. Thank you to SmartStory for supporting this episode. SmartStory delivers secure, app-like digital experiences that help health plans improve medication adherence, member satisfaction, and quality performance—without requiring downloads or logins. Learn more at  https://www.smartstory.com/ How to Engage: Chat with Us: Share your thoughts with Producer Vekonda Luangaphay at vluangaphay@brightspotsventures.com  

Send us a textIn this episode of Light Up Your Worth, host Debbie chats with special guest Kimberly Crossland, a copywriter, content creator, and best-selling author. Kimberly helps freedom-focused entrepreneurs use their voice to build a business through thoughtful and strategic content. She shares insights on the power of storytelling, the importance of emotional and logical connections in marketing, and the necessity of capturing life moments for effective storytelling. The conversation also touches on overcoming imposter syndrome, building connections, and the significance of aligning personal uniqueness with business practices. Debbie and Kimberly discuss actionable tips on how to get started with storytelling in content marketing, including starting with a story, defining takeaways, and ending with a call to action. 00:00 Welcome and Introduction to Kimberly Crossland01:22 The Power of Storytelling03:00 The Neuroscience Behind Storytelling04:20 Personal Stories and Their Impact06:36 Capturing and Using Stories in Business09:34 Building Confidence in Writing18:35 The Importance of Community in Entrepreneurship21:36 Building Community Through Connections22:45 The Power of Emotional Storytelling23:55 Understanding Customer Emotions26:32 Crafting Compelling Content31:03 Overcoming Perfectionism and Embracing Mistakes35:13 Music That Inspires and Uplifts37:35 Embracing Life's Experiences41:33 Connecting with KimberlyConnect with KimberlyWebsite: Kimberlycrossland.com Instagram: @kimberly.crossland Free community: Kimberlycrossland.com/club Thank you for tuning into another illuminating episode of Light Up Your Worth. Your presence here is a testament to your commitment to healing, personal growth, and self discovery. As we conclude, remember, your worth is innate, your light is powerful beyond words, and your potential is limitless.Remember, when you own your worth, your light shines with abundance. Until next time, let your inner light shine. Sending sunshine.Support the showI'd be honored to walk beside you in this intimate space through my monthly Light Up Your Worth Society soul circle. Come home to yourself and join our heart-centered community. Instagram: https://www.instagram.com/lightupyourworth YouTube: https://www.youtube.com/channel/Lightupyourworthpodcast Facebook Business Page: https://www.facebook.com/LightUpYourWorthwithDebbieMcAllister From my heart to yours, I'd love to invite you to support our podcast journey! If you've found value in our conversations and would like to share some love, you can treat me to a virtual coffee for just $5. It's a beautiful way to contribute whenever you feel called - no pressure, no commitments, just pure appreciation flowing both ways. https://www.buymeacoffee.com/lightupyrworth Spread your light with our soul family across 35 countries and beyond!

Great strategy starts with a question—and a story worth believing in.A good strategy isn't just built—it's told. For Martin Reeves, chairman of the BCG Henderson Institute and author of The Imagination Machine and Like: The Button That Changed the World, strategy and imagination are both deeply communicative processes, rooted in storytelling, curiosity, and the courage to reframe assumptions.“A strategy is really just a special kind of story,” Reeves explains. “It begins with the present and aspires to a different future—it's fiction made actionable.” To bring that fiction to life, leaders must involve their teams in a co-creative journey and use thoughtful questions to shape not just ideas, but belief and action.In this episode of Think Fast, Talk Smart, Reeves joins Matt Abrahams to explore how communication fuels strategic thinking, innovation, and organizational reinvention. He outlines his six-step framework for imagination—from embracing anomalies to codifying and continuing ideas—and underscores the role of reframing, deep listening, and even levity in solving complex problems. Together, they unpack how a single “like” button changed our digital behaviors—and what it teaches us about influence and attention today.Episode Reference Links:Martin Reeves Martin's Books: Like / The Imagination Machine Ep.71 Strategy Success: How to Communicate Your Gameplan Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:19) - Using Story in Strategy (05:00) - Questions as a Communication Technology (06:15) - The Six Steps to Harnessing Imagination (10:36) - The “7 Cs” of Imagination and Communication (12:08) - Reframing as a Creative Tool (14:11) - The Like Button: Origin and Evolution (16:14) - Brain Chemistry Behind Digital Liking (18:12) - The Final Three Questions (22:59) - Conclusion    *****This episode is sponsored by Stanford. Groundbreaking research happens everyday at Stanford, learn more here.Support Think Fast Talk Smart by joining TFTS Premium.       

Using Story to Deepen Intimacy, Build Influence, and Create More Harmony in Your Relationships.How do you tell someone you're hurt without having to say “I'm hurt”?Or to invite a more avoidant partner into a conflict in a way that is seductive, seamless, and fun?To give feedback in a way that is received with openness?To be the one people go to for advice, and they value your opinion?In this soulful episode of Divine Union, we explore the art of communication that transforms relationships, from romantic partnerships to family and friendships, deepening intimacy, connection, and resonance.We dig into how to lead with storytelling to build understanding, trust, and emotional safety, how to use humor to open doors in even the crunchiest moments, and so much more. Tune in if you want greater relational intelligence and fulfillment across the board.Mentioned in this episode: The Communication Codes*Master the Language of Connection to Deepen Intimacy, Influence, and Impact in All of Your Relationships.Nicola's Website: nicolanavon.comSubscribe to her NewsletterInstagram: @nicolanavonYouTube Channel: @nicolanavonBecause we love to reward effort, email a screenshot of your review of Divine Union to info@nicolanavon.com to receive a free gift. Looking to start your own podcast?Nicola's Top Podcast Tools:Power Up Podcasting CourseBuzzsprout Podcast Hosting Platform*Nicola is an Affiliate for these productsBy accessing this Podcast, I acknowledge that the entire contents are the property of Nicole Navon, or used by Nicole Navon with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use the Podcast only for personal or other non-commercial, educational purposes. No other use of this Podcast may be made, including, without limitation, reproduction, retransmission, or editing.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or dam...

Jennifer Appel, filmmaker, teacher, and activist, joins Deepak Puri, CEO of The Democracy Labs, to discuss the American Dream and the need to provide a more complete and accurate portrayal of the American experience. Jennifer uses storytelling, music, and visuals to give voice to diverse perspectives, including those of Indigenous people and veterans, to rally the country and heal the divisions in American society. She reminds us of the Hopi Indian quote, "The one who tells the story rules the world." Deepak and Jennifer talk about What drives Jennifer to use music and film to inspire change  What kind of change is needed in this increasingly materialistic society The unrealized potential of the American Dream The Country Club Culture  Bruce Springsteen #SomewhereIRead​ #JenAppelCreates #TraitorFilm #TraitorMovie #TraitorAStoryOfPatriots #IndieFilm #Patriotism #Democracy #Democrats #GOP #Republicans #MusicInFilm #BruceSpringsteen #TheBoss #SpringsteenSongs #BornToRun #SpringsteenNation #MusicHeals #HealingTheNation #TruthOverTyranny #MikeAppelLegacy SomewhereIRead.com TheDemLabs.org    

Suzanne and guest Reme Mancera discuss the strategic use of storytelling to attract the right clients and repel those who are not a good fit. They emphasise that storytelling should be genuine and aligned with one's core values, offering insights on how sharing relatable moments can help create meaningful connections with potential clients. The discussion covers practical tips on identifying and utilising personal stories, including how to avoid oversharing and maintaining boundaries. Reme also discusses her framework for integrating stories into business strategies and the importance of authenticity in communication. In this episode Suzanne and Reme discuss: The Power of Storytelling in Business Strategic Storytelling vs. Oversharing Connecting Through Personal Stories Using Stories to Attract the Right Clients How to Start Sharing Your Stories Find out more about Reme here: https://www.rememancera.com/story-connectors Find out more about Suzanne here: https://www.suzanneculberg.com For exclusive content, including a private solo podcast, join Suzanne's Patreon here: https://www.patreon.com/suzanneculberg Enjoy my podcast? You'll love my emails, sign up here: https://www.suzanneculberg.com/newsletter Join Networking without Schmooze with Laura & Suze, Register here - https://networkingwithoutschmooze.substack.com/ Want to be a guest on The Nope Coach podcast? Send Suzanne Culberg a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/thenopecoach  Contact Suzanne here: https://www.suzanneculberg.com/contact   The Nope coach Suzanne Culberg teaches you how to put yourself first without feeling selfish, by setting healthy boundaries and reclaiming the unapologetic badass you long to be.    

In this podcast episode, Dr. Jonathan H. Westover talks with Tamika Bickham about using stories to build support for CSR initiatives. Tamika Bickham is an award-winning broadcast journalist, creative director, and podcast host, touting over 15 years in front of and behind the camera. With a remarkable track record of hosting and reporting over 3,000 hours of live broadcast TV, and producing/directing over 2,500 videos, Tamika's expertise is undeniable. As the Founder and CEO of MBE-certified firm, TB Media Group, she leads a nonfiction video production studio that specializes in crafting long-form, documentary-style content for CSR & ESG leaders. Tamika's talent for distilling complex information into engaging, clear, concise visual stories has garnered her recognition, including the ABBY for Best Feature in journalism and multiple Hermes Creative Awards for her podcast hosting and creative directing skills. Check out all of the podcasts in the HCI Podcast Network!

Oh no...the New Year begins with two tasks a lot of us dread: planning and taxes. I can't do much about taxes, but this episode is all about making planning more realistic and more fun. Most people make plans and schedules with their left brains. So you get cold, analytical plans...or even worse, daydreams about the future. That's fine if you're a big business...if you sell cola, beer, or sportswear. But if you're a solopreneur, especially if you provide a service, you have a double role. You plan and you deliver. Let's face it: there's no Planning Department for solopreneurs. So your planning has to be based on your motivations and your personality. You checked all the boxes. You filled out all the squares. You have good intentions. And...nothing happens!  That's because you engaged your left brain and not your right. It's like driving in just one gear. You might be able to get there...but you probably won't. And you'll be damaged along the way. This episode is an experiment. I presented the material in a short workshop format, so it's more educational than some episodes. I hope you'll comment and tell me how you liked it!  Some topics you'll learn about... Why storytelling helps you plan by engaging both sides of your brain 3 types of stories for planning How each story brings you different benefits and requires different aspects of what you offer How to reward yourself in a meaningful way that might seem frivolous You can also order a workbook to help you plan with stories. Go to this link and learn more. Of course, I'd also love to work with you on planning for your own business. Let's get together for a 90-minute session to discover what stories to tell. We'll identify your archetype and your brand and answer any questions you may have.  Click here to learn more. …  

Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in marketing creates deeper connections than traditional sales methods. David shares how the right mix of persuasion techniques and sales storytelling can transform your marketing strategies and drive business growth. If you're curious about how storytelling can help you build trust and boost conversions, you won't want to miss this insightful discussion where David breaks down exactly what makes stories so powerful in business. Today we discussed: [00:00] Opening [00:09] Introducing David Garfinkel [00:54] Story Frameworks [03:11] What are Persuasion Stories? [05:22] How to Make a Conversational Story [06:48] Merging Stories and CTAs [09:09] Using Stories to Get Attention [12:39] Mistakes in Storytelling [13:28] Learning from Your Favorite Books [15:30] AI in Storytelling [18:51] Is There a Formula to Storytelling? More About David Garfinkel David Garfinkel's website - https://copywriterspodcast.com/ Connect with David Garfinkel on LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging. The conversation also covers the importance of data-driven marketing, balancing brand building with lead generation, and innovative campaign strategies. About Nobl9 Founded in 2019 by ex-Googlers Marcin Kurc and Brian Singer, Nobl9 is the premiere Service Level Objectives-based platform for driving a reliable digital experience. With a strong enterprise customer base as well as strategic investments from Cisco and ServiceNow, Nobl9 is recognized as a bleeding-edge solution to modernizing Site Reliability Engineering (SRE) strategies, ensuring that reliability is not measured primarily by availability, but rather by users' ability to do what they expect to be able to do within an application. About Dan Ruby Dan is an eighteen year veteran of digital marketing, with the vast majority of his experience coming as the head of marketing for various B2B SaaS organizations in the Boston area. He has been acquired at various points by Google and Snap, and is currently the VP of Marketing for Nobl9, a B2B SaaS platform for user-centric site reliability. He holds a Bachelor of Journalism from the University of Missouri as well as an MBA from Brandeis University. He occasionally teaches an undergraduate course on marketing at Bentley University. Throughout his career, Dan has become increasingly stubborn about the fact that marketing must focus on creating value for potential leads, and is quite fond of telling anyone who will listen that "nobody gives a **** about your product, give them valuable information, not product pitches." Time Stamps 00:00:42 - Dan Ruby's Career Journey 00:02:09 - Overview of Noble9 00:05:48 - Challenges in Marketing a Reliability Product 00:07:03 - Using Stories to Make Marketing Exciting 00:12:43 - Balancing Brand Building and Lead Generation 00:17:07 - Innovative Campaign Example: DORA 00:22:24 - The Importance of Partnerships in Marketing 00:22:41 - Best Marketing Advice Received 00:23:41 - Advice for New Marketing Professionals 00:25:44 - How to Contact Dan Ruby 00:26:18 - Closing Remarks Quotes "Marketing is such an interesting field. It takes pretty much any skill set and makes it useful.” Dan Ruby, VP of Marketing at Nobl9 "Nothing is boring if you can make it into a story that resonates." Dan Ruby, VP of Marketing at Nobl9 "You can find partners who believe in your product, believe in your company, believe in your people, who will work with you." Dan Ruby, VP of Marketing at Nobl9 Follow Dan: Dan Ruby on LinkedIn: https://www.linkedin.com/in/danielruby/ Nobl9's website: https://www.nobl9.com/ Nobl9 on LinkedIn: https://www.linkedin.com/company/nobl9inc/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Ever wonder how Disney is able to evoke profound emotions of joy and wonder even in those far removed from childhood? In this episode of Mitlin Money Mindset, Larry Sprung speaks with Theron Skees and James Warda, two experts in the Disney universe, to explore the enchanting world behind Disney's most beloved experiences. Learn about the emotional connections forged by Disney rides, the behind-the-scenes magic of Imagineering, and how businesses can harness these storytelling techniques to create impactful customer experiences. Plus, discover the unique journey that led to the creation of James Warda's book, "How Does Disney Do That?". Larry, James, and Theron discuss:  The emotional impact of Disney attractions and guest experiences. The book 'How Does Disney Do That?' came to be and the role Joe Rohde had in its creation. The collaborative process between creators and fans in bringing Disney magic to life. Business lessons that can be learned from Disney's storytelling methods. And more! Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrence Sprung  Facebook: How Does Disney Do That? LinkedIn: How Does Disney Do That? Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with James Warda: LinkedIn: James Warda  Instagram: James Warda YouTube: James Warda X (Twitter): James Warda Website: James Warda Website: How Does Disney Do That? Connect with Theron Skees:  LinkedIn: Theron Skees Facebook: Theron Skees Instagram: Theron Skees  YouTube: Theron Skees Website: Designers Creative Studio  About Theron: Theron Skees is the founder of The Designer's Creative Studio and has over 30 years of experience assembling and leading multi-disciplined teams for both domestic and international projects in the Themed Entertainment Industry.  As a veteran of Walt Disney Imagineering, he has led diverse creation, design and construction projects from hundreds of millions to multiple billions of dollars in a wide variety of experience types. He is a corporate culture evangelist who applies vision, strategy, focus and high personal standards to advance design and increase brand equity. Using “Story” as the key element to deliver business goals and make an emotional connection to guests Theron is an organized creative leader with exceptional capability in managing multiple, concurrently running teams and is a highly respected, natural communicator who interfaces positively and professionally at all levels.  About James: James Warda is writer, keynote speaker, workshop facilitator, and author of  multiple books such as “How Does Disney Do That?”, “Where Are We Going So Fast?” and more. His background includes being a blogger for the Chicago Tribune Media Group, and columnist for the Chicago Tribune and Pioneer Press. James is recognized for ability to make the complex simple and align groups to execute large-scale change initiatives across multiple industries, including aerospace, defense, energy management and automation, finance, healthcare, insurance and more.  James leads with expertise in executive communications, internal communications, public relations and media relations, crisis communications, digital communications, marketing, and Labor Relations and Mergers and Acquisitions (M&A) communications.

Fred Loucks shares his journey from working in single-family residential construction to buying Dunn & Stone Builders and surviving during the pandemic. He also talks about the need for businesses to prioritize creating a positive work environment and how they can help their employees look forward to coming to work. He highlights the importance of systematizing processes in the construction industry to improve efficiency and reduce waste.Learn more about Dunn & Stone Builders here: https://www.dunnandstonebuilders.com/Timestamps00:00 Introduction and Background03:08 Implementing Supply Chain Management Strategies07:59 Buying the Business19:03 Navigating the Challenges of COVID-1926:20 Dealing with Rising Construction Costs29:27 Honoring Contracts, Even When It's Hard37:44 The Mindset of a Business Owner44:26 Taking Care of Employees and Building Trust50:59 Transitioning from Survival Mode to Growth Mode53:17 Buying Out a Co-Owner55:02 Using Story to Build Better Processes58:55 Creating a Positive Work Environment01:03:59 Systematizing Processes for Efficiency01:07:24 Putting Customers FirstClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

In this episode, Gene Tavernetti interviews Dr. Zach Groshell about his upcoming book and dives into effective teaching strategies. The discussion covers a variety of topics, including the importance of clear and concise explanations, cognitive load theory, the role of learning objectives, and the use of stories and humor in the classroom. They also address common misconceptions about explicit instruction and the practicalities of teaching in a focused and effective manner.01:05 The Need for Positive Teaching Messages02:37 The Importance of Clear Explanations05:07 Cognitive Load Theory and Clarity06:37 Practicing and Rehearsing Explanations19:26 Learning Objectives and Explicit Instruction15:58 The Role of Classroom Environment in Learning16:53 Explaining with Undivided Attention26:26 Using Stories and Humor in Teaching38:26 The I Do, We Do, You Do Framework

Using Stories in Health and Physical Activity Promotion - Dr. Joshua Pate (Pt1) In his late twenties, Josh reduced his hours working as a senior physiotherapist to do a PhD at Macquarie University (Sydney, Australia). His fascination with factors that influence health outcomes for people feeling pain drove him deep into the world of trying to work out what people think about pain. To begin to solve these mysteries, a tool was needed. So, he developed the Concept of Pain Inventory (COPI) and published it in 2020. Josh is passionate about making learning more accessible. He wants the next generation of humans to learn more of the complexity of the science of pain; a growing body of research is showing the importance of this education. Since being awarded his PhD, he is working as a Lecturer in Physiotherapy at the University of Technology Sydney (UTS). Building learning resources like children's books and online animations, he is researching how people think about the science of pain, and how that relates to their pain and level of disability. --- This podcast episode is sponsored by Fibion Inc. | The New Gold Standard for Sedentary Behavior and Physical Activity Monitoring Learn more about Fibion: fibion.com/research --- Learn more about Fibion Kids at: https://fibion.com/kids --- Collect, store and manage SB and PA data easily and remotely - Discover new Fibion SENS Motion: https://sens.fibion.com/

In this episode of The Thoughtful Entrepreneur, we delve into the power of storytelling in sales. We explore how compelling stories can connect with audiences, build trust, and drive business growth across various industries.Key Points Covered:The Importance of Storytelling in Business:Josh and Alissa discuss why storytelling is more than just a marketing tool—it's a powerful way to create emotional connections with audiences. They highlight how effective storytelling can differentiate a brand and foster loyalty by making messages memorable and impactful.Crafting Stories That Resonate Across Audiences:The episode provides insights on how business leaders can tailor their stories to connect with diverse audiences. Josh shares examples from the podcast where guests effectively adapted their narratives to appeal to different sectors and customer bases, demonstrating the versatility of good storytelling.Leveraging Stories for Business Growth:We examine how storytelling isn't just about engagement—it's a strategic approach to driving sales and business development. Josh and Alissa discuss practical ways entrepreneurs can use stories to enhance their sales efforts and connect more deeply with potential clients.Featured Clips:[Guest 1: John Livesay]:John talks about how storytelling is essential for drawing in audiences and fostering business growth. He shares his perspective on why stories are more persuasive than data alone, helping businesses connect on a deeper level with their customers.[Guest 2: Michael Houlihan and Bonnie Harvey, Barefoot Spirit]:Michael and Bonnie share their journey of building Barefoot Wines, highlighting how storytelling played a crucial role in their brand's success. They discuss their transition into helping other entrepreneurs turn their stories into impactful Hollywood-style narratives.Tune in to learn how to craft stories that sell and create lasting connections with your audience!Links for this episode:Explore our philosophy with a FREE trial: https://go.upmyinfluence.com/freetrial Check out our Partner Program: https://go.upmyinfluence.com/partner Our VIP Program: https://go.upmyinfluence.com/leader-intros Check out UpMyInfluence on LinkedIn at https://www.linkedin.com/company/upmyinfluenceCheck out Josh Elledge on LinkedIn at

We often reach for storytelling in our nonprofit training and it's easy to understand why. Stories evoke emotion, help us connect with each other, and help us learn.But, there is a wrong and right way to tell a story. On this episode, Diana Farias Heinrich is sharing her ethical storytelling framework with us so we can tell stories the right way and prevent harm.As the CEO of Habra Marketing, Diana helps nonprofits use ethical communication strategies and marketing to raise more money.▶️ STOP Using Stories in Training...Unless You're Using This Framework with Diana Farias Heinrich ▶️ Key Points:03:59 The importance of stories and how they help us learn09:50 Telling stories with care14:20 A framework for ethical storytellingResources from this episode:The Ethical Nonprofit Summit: https://events.ringcentral.com/events/the-ethical-nonprofit-summit/registration Join the Nonprofit Learning and Development Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collectiveWas this episode helpful? If you're listening on Apple Podcasts or Spotify, follow and leave a review!

As a designer, Scott Doorley is interested in how humans create the world around them. It's a conversation, he says, that starts with the question: What kind of world do we want?Doorley is the creative director of the Stanford d.school and co-author of the book, Assembling Tomorrow: A Guide to Designing a Thriving Future. In designing everything from a device to an app to a building, “People get excited about what it can do,” he says, “but what should it do? What do we want? What's the desirable outcome that we want in the world?”In this episode of Think Fast, Talk Smart, Doorley and host Matt Abrahams discuss how applying design thinking to communication can help us connect more with each other, better understand the world, and create meaningful change.Episode Reference Links:Stanford d.school Profile: Scott Doorley Stanford d.school Scott's Book: Assembling TomorrowEp.61 Courage, Belonging, Ambiguity and Data: How to Design Your Communication for Success Website / YouTube Ep.70 Keep 'Em Coming: Why Your First Ideas Aren't Always the Best Website / YouTube Connect:Email Questions & Feedback >>> thinkfast@stanford.eduEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn Page, Instagram, YouTubeMatt Abrahams >>> LinkedInStanford GSB >>> LinkedIn & TwitterChapters:(00:00:00) IntroductionHost Matt Abrahams introduces guest Scott Doorley, creative director of Stanford's d.school.(00:01:07) What is Design?The broad scope of design at Stanford's d.school and the role of intention in bringing ideas to life.(00:02:16) The Design ProcessThe design process, emphasizing desirability and externalizing ideas to understand them better.(00:03:32) Communication in DesignThe vital role of communication in all aspects of design.(00:05:09) Mistakes in Spatial DesignThe biggest mistake people make when arranging spaces for communication and interaction.(00:06:47) Runaway DesignThe concept of runaway design and its implications in the modern world.(00:09:29) Intangibles and ActionablesThe distinction between actionables and intangibles, and how these concepts can be applied beyond design.(00:12:47) Using Stories in DesignHow storytelling helps envision and communicate future impacts of design.(00:16:20) Emotion in InnovationThe role of emotions in driving innovation, communication, and design.(00:19:03) The Final Three QuestionsScott shares what he is currently designing, a communicator he admires, and his ingredients for successful communication.(00:23:17) ConclusionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, Shannon continues her conversation with Ashley Stahl, founder of Wise Whisper Agency. In part two of their discussion, Ashley dives into the tactics of delivering a memorable and impactful TEDx talk through the power of storytelling. She shares insights on what sets apart good vs. great TEDx talks, how to maximize the exposure and virality of a TEDx talk, and the immense ROI in terms of credibility and brand-building that comes with the TEDx stage.   Ashley also pulls back the curtain on her process for extracting powerful stories from clients and structuring a compelling speech that moves the audience. She emphasizes the importance of relatability, humanizing yourself as a speaker, and tapping into resonant moments and epiphanies from your life.   Ashley is an entrepreneur, international bestselling author (You Turn), podcast host (You Turn Podcast) and top 100 ranked TEDx speaker on the Internet. She has been on the TEDx stage twice, in 2013 and 2019, and both of her talks have gone viral. Her company, Wise Whisper Agency, helps other inspirational professionals land on the same stage so they could make more impact, generate more leads for their business, and establish themselves even more so in the speaking arena.    Website: www.wisewhisperagency.com  Fill out the intake form here: www.wisewhisperagency.com/intake  Mention that you were referred from this “Keep What You Earn” episode by 11/11/24 and receive $1,000 off   What you'll hear in this episode: 03:14 TEDx talk coaching process outlined in 7 words: Initial brainstorming, story sharing, feedback, content implementation. 08:00 TEDx is approachable, offers new opportunities. 12:40 Relatable stories resonate with audience for relevance. 13:40 People prioritize relatability and resonance in communication.   If you like this episode, check out: How to Prepare to Sell Your Business The Framework for the Perfect Offer This Could Be the Most Expensive Sales Mistake You Make   Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Did you know your brain can change? And did you know willpower isn't what makes the change? This was a fascinating conversation with Dr. Weissenbacher on the Live Like It's True podcast, giving you some of the science that supports what we do here on the podcast.Rehearsing stories from the Bible can change your life! Listen to learn how.Guest: Dr. Alan WeissenbacherBible Passage: VariedRecommended Resources Including the Brain Change ProgramFreebie: Live Like It's True WorkbookResound Media: Go to www.ResoundMedia.cc for more Gospel centered resources.Mentioned Resources:Episode with Amy DiMarcangelo on the Good SamaritanEpisode with Ann Swindell on Paul's Conversion storyEpisode with Lisa Appelo on the Widow's Last MealEpisode with Sarah Walton on Jesus Asleep in the BoatControl Girl which includes lesson meditationsComparison Girl which includes lesson meditationsMusic: Cade PopkinDr. Alan WeissenbacherDr. Alan served as chaplain at the Denver Rescue Mission, where he helped homeless addicts by removing them from an urban setting, empowering them to operate a farm, by providing counseling, spiritual care and job training. His work with these clients inspires his research into a unique blend of neuroscience and spiritual formation, and was the impetus for his new book: The Brain Change Program: 6 Steps to Renew Your Mind and Transform your Life.Live Like It's True is part of the Resound Podcast Network. For more gospel centered resources visit ResoundMedia.cc . Visit www.shannonpopkin.com/promises/ to learn more about my six-week Bible study with Our Daily Bread, titled, "Shaped by God's Promises: Lessons from Sarah on Fear and Faith." Learn how you too can be shaped by the promises of our faithful God. Learn more at ShannonPopkin.com.

Using Stories in Health and Physical Activity Promotion - Dr. Joshua Pate (Pt1) In his late twenties, Josh reduced his hours working as a senior physiotherapist to do a PhD at Macquarie University (Sydney, Australia). His fascination with factors that influence health outcomes for people feeling pain drove him deep into the world of trying to work out what people think about pain. To begin to solve these mysteries, a tool was needed. So, he developed the Concept of Pain Inventory (COPI) and published it in 2020. Josh is passionate about making learning more accessible. He wants the next generation of humans to learn more about the complexity of the science of pain; a growing body of research is showing the importance of this education. Since being awarded his PhD, he is working as a Lecturer in Physiotherapy at the University of Technology Sydney (UTS). Building learning resources like children's books and online animations, he is researching how people think about the science of pain, and how that relates to their pain and level of disability. --- This podcast episode is sponsored by Fibion Inc. | The New Gold Standard for Sedentary Behaviour and Physical Activity Monitoring Learn more about Fibion: fibion.com/research --- Learn more about Fibion Kids at: https://fibion.com/kids --- Collect, store, and manage SB and PA data easily and remotely - Discover new Fibion SENS Motion: https://sens.fibion.com/

In this episode, discover how to build the business and life you truly desire with guests George Black and A.J. Bishop. They share invaluable insights on entrepreneurship, achieving work-life balance, the importance of direction and understanding your numbers, and much more. Key Takeaways: Entrepreneurial Mindset: The importance of balancing passion with business acumen. Living Truly Free: Insights on achieving work-life balance and personal freedom. Using Story: Understanding your story can help you navigate challenges and reinvent yourself. Strategic Direction: Having a clear direction and understanding your business metrics is necessary. — Episode Chapter Big Ideas (timing may not be exact) — 0:00 - Introduction and Quote from John F. Kennedy 0:57 - Welcoming George Black and A.J. Bishop 2:23 - How George and A.J. Met and Started Their Partnership 4:11 - A.J.'s Early Entrepreneurial Inspirations 6:22 - George's Career Journey and Business Experience 10:30 - The Declaration of Independence for Entrepreneurs 11:16 - Challenges in Achieving Happiness as an Entrepreneur 12:23 - A.J.'s Current Motivations and Inspirations 14:36 - What Keeps George Motivated in His Career 18:30 - The Importance of Direction in Business 20:41 - Mapping Out Business Direction 22:40 - Understanding Your Numbers in Business 24:06 - The Disconnect Between Passion and Business Savvy 30:25 - Leading with Business Savvy 33:13 - Common Mistakes Entrepreneurs Make Across Industries 35:20 - A.J.'s Biggest Challenges as a Young Entrepreneur 39:22 - The Value of Practical Business Education 42:02 - What It Means to Live Truly Free 47:42 - Using Story to Navigate Difficult Times 50:36 - Closing Remarks and Where to Find George and A.J. — Connect with George & A.J. — YouTube — http://www.youtube.com/@GetBusinessSavvy Website — https://livetrulyfree.com/ (Book) The Next Level Entrepreneur — https://www.amazon.com/gp/product/0999574620/ — Connect with Julian and Executive Health — Curious about becoming a concierge client? Sign up for a complimentary Executive Health Meeting — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.executivehealth.io/contact⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/julianhayesii/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***DISCLAIMER: The information shared is not meant to treat or diagnose any condition. This is for educational, informational, and entertainment purposes. The content here is not intended to replace your relationship with your doctor and/or medical practitioner. Any decision to begin the use of the following supplements or use any of the information on this website or podcast should be discussed with your doctor and/or medical practitioner.

Tony discusses the use of stories in the job search interview.

Tony continues discussing the use of stories in the job search interview.

In this video, I dive deep into the art of preemptively persuading real estate sellers. By addressing their challenges before they even mention them, you can build trust and close deals more effectively. This technique is especially powerful when dealing with specific seller lists like probate or pre-foreclosure.Join The FREE FB Group ( Daily Value, Weekly Live Trainings, Great Community)

This post contains affiliate links. Eve is a coach, catalyst & connector, she offers group support for anyone who believes it’s #Never2Late for a mid or late-life do-over! She facilitates her courses online from her home in Ireland, or the U.S. when she goes home for a visit. See the websites below. Or connect withContinue reading "Empowering Change Using Story Telling"

In this enlightening episode of I Need A Coach, Adam Packard sits down with Sarah Elkins, a storytelling expert and coach. Discover the profound impact of narratives on professional growth as Sarah shares how to harness the magic of storytelling in your coaching business. From engaging workshops to transformative client stories, Sarah explores the nuances of weaving personal tales to connect, resonate, and convert. Whether you're an aspiring coach or a seasoned professional, tune in to uncover techniques that can elevate your coaching approach and leave a lasting impression. Sarah Elkins is a storyteller, keynote speaker, professional musician, author, and Gallup certified StrengthsFinder workplace communication coach. Her highly engaging, experiential presentations, workshops, and coaching packages with in-person and remote teams and their leaders are known to address and reduce miscommunication – the most common cause of tension and stress in the workplace.Using the team's results from the CliftonStrengths assessment, she guides conversations to ensure work relationships are based on knowing & valuing each other's strengths and connecting with each other on the most basic level through story sharing and effective listening.Key Topics Discussed:Importance of storytelling in coachingUsing StrengthsFinder for professional developmentTechniques for impactful storytellingStrategies to connect with potential clientsTimestamps:05:28 Taking risks and effective storytelling in presentations.11:16 Craft impactful stories, connect emotionally, and listen.17:03 Strengthening personal development through effective questioning techniques.21:55 the importance of "doing a little homework."Guest Socials:Elkins Consulting | WebsiteElkins Consulting | FacebookSarah Elkins | LinkedInSarah Elkins | InstagramYour Stories Don't Define You | Podcast

“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” - Roger C. Schank. I use stories in my sales conversations with prospects and when teaching.  Years later, people approached me and said, “Do you remember when you taught us XYZ?  I still think about that and remember how to use that concept with my clients.”     That defines success for me. Years later, the employee remembers the story but, more importantly, the concept and how to use it in real-life client and prospect conversations! So, how important are stories in sales? Without getting lost in our story and keeping it grounded and relevant to the client or prospect in front of us…VERY!   YouTube: https://youtu.be/n0gWoPiK8GU   About Mike Bosworth:  Mike is known throughout the business sales world as a thought leader, speaker, sales philosopher, entrepreneur, and the author of best-selling sales books Solution Selling and co-author of CustomerCentric Selling. Mike began studying the power of story as a framework for building emotional connection in 2008 and published What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story in January 2012.   How to Get in Touch With Mike Bosworth:  Email:  mtbent@gmail.com LinekedIn:  https://www.linkedin.com/in/mikebosworth/    Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

In this episode, Jasmine Warga chats with Jennifer about the power of read alouds, using stories as conversation starters, and the importance of representation in literature. Jasmine shares her personal journey as a reader and writer, and how books helped her feel less alone. They also talk about Jasmine's latest book, A Rover's Story and her upcoming mystery novel set in an art museum: A Strange Thing Happened in Cherry Hall. The conversation highlights the impact of books on readers' hearts and the need for diverse and engaging stories for middle grade readers. Show notes and other information related to this episode (including a discount code from Bookelicious) can be found here. Chapters 00:00 Introduction and Reader's Heart 03:30 The Power of Read Alouds 06:36 Books as Conversation Starters 08:30 Using Stories to Bridge Chasms 09:23 Writing for Middle Grade Readers 14:34 Book Talk: Rover, A Rover Story 25:34 Writing Mysteries for Middle Grade Readers 29:51 Upcoming Projects 33:08 Conclusion

Episode 4 of this 8-part webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024 NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw Topics that will be covered in this series: Communications strategy with clients Communicating your value to command price, standards, and expectations Negotiating terms, pricing, scope, with new and existing clients “Magic Words” that get the other person on your side quickly Fundamental communications skills to transmit your message/ideas to others in an effective matter The most important communications skill set: self-talk How to give advice that customers will follow How to influence the people you do work for and work with to become better people and value your vision (leadership) How to apply this skills in the real world to get significant results

“What niche am I supposed to target?” That's always a popular question when I meet a group of fellow business owners. Even if they're experienced veterans, they wonder, “Did I let some people get away? Am I being too narrow in my focus?” It's a familiar struggle…and we keep going back to it. Even though we think we've got a niche we want to revisit. Men? Women? Married? Single? Age bracket? Sound familiar? In this episode of the Strategic Storytelling podcast, I have the answer: the clients backstory.  What do they say when they come? What don't they say?   Most importantly, will they pay? And who's picking up the tab? What you'll learn in this episode: Why your mentor probably won't help you choose a niche Why you shouldn't be too quick to choose a niche How to turn a backstory into a profitable niche The most important qualities to look for when choosing a niche Why your niche may not be ready to buy from you   The toughest part of choosing a niche is finding their backstory. And I've got a product to help. Click here.    I can also help you target your niche as you write the copy. We can do this in a 90-minute coaching session. Click here to learn more.  Don't forget to subscribe and leave a rating and review! 

Summary In this episode, I talk about one of the biggest flaws in content creation and how it prevents people from being successful. I emphasize the importance of building a content machine and creating relatable content. I point out that many marketers forget that they are speaking to human beings looking for solutions to their problems and advise business owners and marketers to be vulnerable and share their struggles to connect with their audience. They can build trust and establish a strong connection with their customers by being relatable and real. Takeaways The number one thing that prevents people from being successful in marketing is trying to be more than they are. It is important to be relatable and show that you understand your audience's struggles. People connect with people who are similar to them and who are vulnerable. Sharing your own story and struggles can help build trust and connection with your audience. Avoid portraying an image of perfection or unattainable success. Instead, be real and human and show that you still have struggles and problems. Continuously create relatable stories by documenting your experiences and finding teachable moments that can help your audience. Building the know, like, and trust factor is crucial in marketing. Being relatable and genuine can help establish a strong connection with your customers. Chapters 00:00 The Biggest Flaw in Content Creation 00:55 The Problem with Marketing and Business Ownership 03:09 Being Vulnerable and Sharing Your Story 04:03 Building Trust and Connection 05:29 Avoiding the Image of Perfection 06:26 Using Stories to Connect with Your Audience 07:49 Continuously Creating Relatable Stories 08:46 Being Real and Human 09:15 Building the Know, Like, and Trust Factor

In episode 379 of The Brainy Business podcast, Nuala Walsh, an award-winning business consultant and behavioral scientist, shares her expertise on decision-making biases and blind spots. Drawing from her background in global investment management and Fortune 500 consulting, Nuala provides valuable insights into the concept of tuning in and its significance in various contexts, such as mergers and acquisitions. She discusses the challenges of listening in a noisy world, emphasizing the importance of questioning the source of the voice and considering factors such as conscience, convenience, common sense, and curiosity.  Nuala's book, Tune In, offers practical strategies for making smarter decisions in a complex and rapidly changing world. Throughout the conversation, she underlines the importance of self-awareness and the impact of human risk and decision risk on business. By understanding decision-making biases, Nuala offers a framework to help individuals make more informed and effective decisions. Leaders and managers seeking to improve judgment and successful communication will benefit from Nuala's expert insights on decision-making biases and the strategies to overcome blind spots. In this episode, you will be able to: Unveiling Decision-Making Biases for Enhanced Awareness Overcoming Biases: A Crucial Communication Advantage Mastering Strategies to Overcome Deaf Spots Harnessing the Power of First Impressions Navigating the Trilogy of Errors in Decision-Making Show Notes: 00:00:00 - Introduction Melina welcomes Nuala Walsh, an award-winning business consultant, behavioral scientist, author, and lecturer in business, criminology, and decision-making. Nuala shares her background in global investment management and her transition to studying human behavior. 00:03:29 - Nuala's Background and Book Nuala discusses her diverse career as a board director, consultant, and behavioral scientist. She shares insights into her book, Tune In: How to Make Smarter Decisions in a Noisy World, and her focus on the psychology of decision-making. 00:07:07 - Challenges of Mergers and Decision Making Nuala explains how mergers can create blind spots, deaf spots, and "dumb spots," leading to the bystander effect. She highlights the importance of tuning in, being aware of missed signals, and making better decisions in a noisy world. 00:09:33 - The Impact of Too Many Voices Nuala explores the challenges of listening to the wrong station and the abundance of voices in a noisy world. She emphasizes the need to be selective, pause, and avoid rushing to judgment to make better decisions amidst the information overload. 00:14:07 - Perimeters Framework for Decision-Making Nuala introduces the "perimeters" framework, outlining ten core misjudgment traps (power, ego, risk, identity, memory, ethics, time, emotion, relationships, and stories). 00:16:17 - The Importance of Relationships in Decision-Making Nuala discusses the concept of relationships in decision-making as it relates to the crowd and other people. She emphasizes the plurality of relationships and their impact on decision-making. 00:17:37 - Structuring Stories to Illustrate Biases Nuala explains how she carefully selected and structured real-life stories to exemplify biases related to mishearing, miscalculating, and not pausing. Each story represents a different type of bias and decision-making trap. 00:18:31 - Using Stories to Illustrate Different Types of Voice Nuala discusses how she chose specific stories to exemplify different types of voices, such as the voice of conscience, present bias, misremembering, and impression management. These stories showcase the impact of biases on decision-making. 00:22:16 - Diverse Examples of Decision-Making Nuala highlights the diverse range of examples in the book, including business leaders, entrepreneurs, FBI investigators, lawyers, and ordinary individuals. The examples demonstrate how biases influence decision-making across various professions and situations. 00:29:34 - Positive Outcomes of Tuning In Nuala shares examples of individuals and professionals who successfully used tuning in to make a difference in their work, organizations, and society. These positive cases illustrate the power of effective decision-making and the impact of tuning into others. 00:31:39 - The Messenger Effect and First Impressions Nuala explains that the messenger effect plays a role in effective communication. She emphasizes the importance of first impressions and how people tune out those who don't look or sound like them. 00:32:25 - Tuning into the Tips Nuala discusses the significance of considering the perspective of the person making a decision. She highlights the importance of being mindful of potential biases and obstacles that may prevent effective communication and decision-making. 00:33:51 - The Cris of Tone-Deaf Leadership Nuala addresses the challenges of decision-making in a noisy and fast-paced world. She emphasizes the impact of time pressure and information overload on decision-makers, highlighting the risk of unheard voices and missed signals. 00:34:46 - Strategies for Tuning In Nuala introduces simple strategies to facilitate effective communication and decision-making. She emphasizes the importance of slowing down, reconsidering responses, and creating decision friction to improve the quality of judgments. 00:38:37 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Nuala: Mind Equity X LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Tune In, by Nuala Walsh Noise, by Daniel Kahneman, Cass Sunstein and Olivier Sibony What Your Employees Need and Can't Tell You, by Melina Palmer Look Again, by Cass Sunstein and Tali Sharot Both/And Thinking, by Wendy Smith and Marianne Lewis Top Recommended Next Episode: First Interview w/ Nuala Walsh (ep 153) Already Heard That One? Try These:  Cass Sunstein Interview (ep 371)  Selective Attention Biases (ep 378) Sense of Sound (ep 27) Sense of Sight (ep 24) Time Pressure (ep 366) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Nuala's Tedx Talk

Guest Bennett (Ben) Bratt helps leaders and their teams create the transformative, inclusive, and enduring changes in their team effectiveness that fuel their most deeply desired outcomes. He is the founder and principal at Team Elements, a consulting and coaching organization that helps identify and resolve issues holding teams back from achieving their desired goals. Ben is the author of The Team Discovered (BMI Publishing 2020). Summary A number of factors will contribute to team ineffectiveness, including: • insufficient resources and training, • unrealistic expectations, • poor organizational culture, • lack of psychological safety and emotional intelligence, and • lack of conflict resolution tools. Often, underlying all of these reasons is a lack of clarity around team goals and individual roles, which contributes to a lack of trust among team members. Social Media / Referenced LinkedIn: linkedin.com/in/bennettbratt TikTok:  @bennettbratt Website: Team Elements

In this episode, Brian Herriot shares his innovative approach to coaching through private podcasts. Learn how he uses his compelling personal story and professional insights to engage listeners, turning passive audience members into active participants in their own journey towards financial independence and a remarkable life. [0:57] Brian shares how he discovered private podcasts and Hello Audio. [6:00] Brian's use of storytelling in his private podcasts. [9:05] The ease and impact of creating a private podcast as a lead magnet. [13:28] The effectiveness of Brian's private podcast in converting listeners to clients. [15:32] Discussion on the future of private podcasting and its potential uses. [18:18] Early reflections and successes from Brian's private podcasting journey. [19:39] Exploring the potential of private podcasts for personal and professional growth. [22:51] Creative uses for private podcasts in personal life and learning. [25:21] Closing remarks and the end of the episode. Links mentioned: https://linkedin.com/in/brianherriot https://choosyconsultant.com Free 50-min Secret Podcast : https://app.helloaudio.fm/feed/c7345ee0-08a2-4985-a353-6c168493592f/signup

In this podcast, Dr. Danny shares about a new project that PT Biz has started to highlight different physical therapy clinics around the country. He discusses how they have worked with hundreds of clinicians over the years and wanted to showcase what others are doing in their cash-based practices.  Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Support The Forest School Podcast on Patreon for bonus episodes and ad-free episodes at ⁠⁠⁠ ⁠www.patreon.com/theforestschoolpodcast⁠⁠

Adam Vasallo is not only a volunteer for Big Brothers Big Sisters of America, but he is also their Chief Marketing Officer. Since joining the organization in 2018, he has been leading his team in generating awareness for the mission, inspiring volunteerism, and bringing the organization's brand and commitment to youth equity and empowerment to life on national stages. Prior to joining Big Brothers Big Sisters of America, Adam spent 11 years at HSN, where he held several senior-level development and marketing roles, including Director of New Business Development and Entertainment Marketing. During his time at HSN, Big Brothers Big Sisters of America came to their offices to recruit mentors, and Adam, being a young professional who knew he wanted to give back, signed up to become a "big" that very same day. Adam is now a two-time Big Brother and is currently matched with his Little Brother, Giovanni.In this episode, Alan and Adam discuss his experience as a Big, what Big Brothers Big Sisters of America is trying to accomplish through their new national campaign, and the innovative ways they are showing up in the culture. Big Brothers Big Sisters of America was founded in 1904 in NYC as an innovative alternative to the juvenile justice system. Over the past 120 years, it has grown from a small start-up to more than 230 agencies serving more than 5000 communities operating in all 50 states.Currently, 1 in 6 American kids says they are growing up without a caring mentor. This statistic inspired Big Brothers Big Sisters of America's new campaign, “It takes little to be big." Created as a marketing platform without an ending, "It takes little to be big” is intended to be versatile, attract volunteers, and resonate with donors. Through market research, Big Brothers Big Sisters of America identified the main barriers people felt in regards to becoming mentors, then designed the campaign to intentionally change the narrative and encourage involvement. Big Brothers Big Sisters of America is targeting specific pop culture spaces where mentorship is already happening, like sports, fashion, and music, to partner with existing brands and individuals who help advance their message in innovative ways.In this episode, you'll learn:Adam's experience as a Big and what it's like to volunteer with Big Brothers Big Sisters of AmericaThe innovative ways Big Brothers Big Sisters of America is changing the narrative around mentorshipInspiring volunteers and donors with the “It takes little to be big" campaign and culturally relevant partnershipsKey Highlights:[02:30] Adam's first experience with Big Brothers Big Sisters of America[04:15] From TV Journalist to CMO[08:40] What is Big Brothers Big Sisters of America and why was it founded?[12:30] "It takes little to be big."[14:45] Alumni messaging specifically for volunteers and donors[16:10] Barriers to overcome with recruitment and reactivation of volunteers[20:40] Executing authentic cultural connections[28:05] Understanding mentorship as a first-generation American[33:00] Advice to his younger self[34:45] Automations with authenticity and impact storytelling[37:10] Intergenerational sneakerhead subcultures[40:35] Maximizing time and riding the rapid change Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Systems and Workflow Magic podcast, I chat with The Systems & Workflow Magic Bundle Launch contributor, Hayley Rissler, about the importance of understanding your customer journey for successful marketing. We discuss aligning your business' story with consumer needs and experiences, the importance of Facebook challenges in customer engagement, and the strategic approach of the upcoming Systems and Workflow Magic bundle launch.➡️Get on the waitlist for The Systems & Workflow Magic Bundle (The Launch Edition): https://systemsandworkflowmagic.com/

Neil Thompson holds degrees in materials engineering and biomedical engineering. Neil has held roles as a product development engineer, freelance writer, patent agent, professional speaker, business development manager, author and company founder. You can find him online at teachthegeek.com, askuncleneilbooks.com, & youtube.teachthegeek.com.Aaron Moncur, hostAbout Being An Engineer The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community. The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

Every great story has the opportunity to not only help you build relationships and authenticity but also to sell your products. Which is why I am so excited to welcome Storytelling for Entrepreneurs founder Lyn Graft to the show to talk about how you can use story to help grow your business.  A serial entrepreneur and video producer, Lyn has worked with hundreds big brands, events and some of the most successful companies on the planet — including Starbucks, SXSW, Dell, Samsung, Whole Foods, Zappos, Crossfit and many, many more. He shares his experiences working with high-profile entrepreneurs, the lessons he's learned as a producer, and his inside secrets to storytelling and mastering the art of video.    Resources: Storytelling for Entrepreneurs: Website | Facebook | Instagram | Twitter | TikTok | YouTube “Start With Story: The Entrepreneur's Guide to Using Story to Grow Your Business” by Lyn Graft The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube Ashley Alderson: Instagram Boutique Summit 2024 2024 Boutique Boss Planner The Boutique Hub Membership Boutique Hub Black Hubventory.com    

In the Bible, the prophet Nathan used a story about lambs to help King David recognize his errors with Bathsheba. Why did he take that approach rather than being direct? In this episode, Dr. Stephan Taeger shares his research on the power of teaching using the concept of “distance” in stories to help learners recognize truth and overcome self-deception, leading to positive Christ-like change.  Publications: “Alive to the Other: Using Distance to Help Listeners Overcome Self-Deception” (Homiletic, 2023) “Using Narrative Distance to Invite Transformative Learning Experiences” (Journal of Research in Innovative Teaching & Learning, 2020) “Using Elements of Narrative to Engage Students” (Religious Educator, 2015) Click here to learn more about professor Stephan Taeger

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Ed Lawrence is the creator of the YouTube channel Film Booth, which helps YouTubers grow their channels. But Ed approaches his videos differently than your typical YouTuber. He's found a way to make education entertaining. He's the answer to the question, what if learning wasn't boring? So in this episode, you'll learn: How to use story as a teaching device How bingeable videos can turn first-time watchers into loyal fans Ed's production process How to make your boring ideas sexy Full transcript and show notes Ed's Website Follow Ed on YouTube / Twitter *** TIMESTAMPS 00:00 - The Most Entertaining Educator on YouTube 00:44 - How to Make Your Ideas Interesting 07:19 - Packaging Comes First 08:39 - Intros and Clickbait 13:48 - Using Story in Your Videos 17:34 - Using Metaphors 19:10 - Assuming Audience Knowledge 21:31 - Bingeable Content Builds Community 24:06 - Film Booth Production Process 28:34 - When is a Story Too Long? 31:18 - How to End a Video *** CONNECT

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.Guest: JJ Peterson | Show Notes: socialmediaexaminer.com/567Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.